The Bossticks - Rob Dyrdek On Mindset Tools To Create Your Dream Life & Receive Everything You Desire
Episode Date: October 24, 2022#509: On today's epsidoe we sit down with Rob Dyrdek. Robert Stanley Dyrdek is an American entrepreneur, actor, producer, reality TV personality, and former professional skateboarder. He is best kno...wn for his roles in the MTV reality and variety shows Rob & Big, Rob Dyrdek's Fantasy Factory, and Ridiculousness. He is also a phenomenal entrepreneur and investor in multipe brands and businesses. Today Rob joins the show to discuss how he built his dream life using the power of mindset, organization, & discipline. We also discuss how to stay in a healthy relationship and create abundance for not only yourself but for others in your life. To connect with Rob Dyrdek click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. This episode is brought to you by Sakara Sakara is a wellness company anchored in food as medicine, on a mission to nourish your body through the power of plants. Go to www.sakara.com and use code SKINNY at checkout to recieve 20% off your first order. This episode is brought to you by BetterHelp BetterHelp is online therapy that offers video, phone, and even live chat-only therapy sessions. So you don't have to see anyone on camera if you don't want to. It's much more affordable than in-person therapy & you can be matched with a therapist in under 48 hours. Our listeners get 10% off their firs month at betterhelp.com/skinny . This episode is brought to you by ZocDoc With Zocdoc, you can see real, verified patient reviews to help find the right doctor in your network and in your neighborhood. Zocdoc is a FREE app that shows you doctors who are patient-reviewed, take your insurance and are available when you need them. Go to Zocdoc.com/SKINNY and download the Zocdoc app for FREE. This episode is brought to you by Cymbiotika Cymbiotika is a health supplement company, designing sophisticated organic formulations that are scientifically proven to increase vitality and longevity by filling nutritional gaps that result from our modern day diet. Use code SKINNY at checkout to receive 15% off your first purchase at cymbiotika.com. This episode is brought to you by Alo Moves. Alo Moves streams on-demand yoga, fitness and mindfulness classes, and is an extension of the wildly popular Alo Yoga--athleisure brand. Alo Moves is the one stop shop for everything wellness- just need one app that has everything. Go to Alomoves.com and use code SKINNY for 50% off your annual membership- only available for the month of September. Produced by Dear Media
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And let's get started. She's a lifestyle blogger extraordinaire.
Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic.
are bringing you along for the ride.
Get ready for some major realness.
Welcome to the skinny confidential, him and her.
Because I was so ambitious and always chasing the next thing,
it didn't allow me to have strong relationships.
I had to grow as an individual and begin to look at what type of life and person did I want to be.
The goal was never to bask in the fruits.
It was really what can I do next?
And that was the gift and the curse.
I was addicted to continually creating an evolve.
but spend that same energy and focus in creating a life.
Design the life that you want to live.
Welcome back, everybody.
Welcome back to the skinny confidential him and her show.
Guys, we have a hell of an episode for you today.
I think this might be in the top three, maybe even top two of all time episodes with the extraordinary, the phenomenal Rob Deardick.
This episode blew my mind.
Rob is a smart cookie, Michael.
Listen, we had a ton of fun.
And many of you guys may know Rob from Robin Big, from fantasy factory, from ridiculousness.
And if that's all you know, Rob, as you're missing a huge piece of what this guy brings to the table.
He is a wealth of knowledge.
He's such an incredible entrepreneur.
He's an incredible husband, incredible father.
He's funny as all hell.
He's an entertainer.
And he's really been a pioneer of so many different things.
And I think just getting in his brain for, what do we talk, an hour, hour and a half,
It was so incredible for Lauren and I because on this show, we get the benefit of meeting people that are a little further on the path than we are.
And we'd love to share that with you guys. And for Rob to come on and kind of share as much as he did was nothing less than incredible.
What I like about this episode to you guys is there's tangible micro takeaways that you can apply to your own life that will make a huge difference.
He tells us the book that he read to make money.
He tells us tips and tricks to make your relationship better.
He talks about managing his schedule.
He showed me his calendar.
This episode, if I were to say, like, out of all the 506 or whatever episodes that we've done,
this episode is the most skinny confidential-esque because the takeaways are out of fucking control.
Yep.
So get your notepad out and get ready to take a ride on the Deardick machine.
Rob Deerick, welcome to the skinny confidential, him and her show.
This is the skinny confidential, him and her.
I don't even know what to begin with this guy in the first question.
I just think, like, I think what I was saying about you when you came in is like,
I'm so familiar with all the things you've done in the media.
And Lauren and I grew up watching your stuff.
Me and my friend Wes and I remember sitting watching Robin Big
just laughing our fucking faces off.
Like it's such an iconic show.
But like you were just saying a little bit offline.
Like what I really admire is you've taken something and you've turned it into so much more.
And I think there's a serious lesson in there for people like ourselves and for people listening.
Like you may have not always had it all figured out or even knew what this was all going to be.
But you kind of just constantly improved it and found.
new avenues to continue to find more successful ventures along the way. And I wonder how you
think about this journey now. Yeah, I mean, look, you know, it's, it's, you're continually evolving
and the world's evolving around you. And when you're super ambitious and you just want to keep
chasing ideas and opportunities, it's hard to fully understand that it, that you're growing
into who you want to become. Because most of the time, you're putting all this energy into what's
next. Can I create something big enough that will then,
be what truly makes me happy.
I think that's really kind of the way
that I chased things in the early years.
And, you know, I wrote the skit for Robin Big
for a skate video.
And then we did a documentary
of a car race across Europe.
And the guy who wrote the film the documentary
is like, you guys should make a show.
And I'm like, I don't have time to make a show.
At that time, you know, I was designing footwear
and had all these other businesses that I was doing.
And when I saw really what the media platform
that had done,
for Bam Margera and all his products.
Then I'm like, well, I could use this as a platform.
So then I really, like really leaned in and began to understand how to create television,
create stories and make it better.
And even then, I integrated all of my product opportunities in the very first season.
I renegotiated my pro skateboarding signature boards for $5 a board instead of $2 a board for a lower
salary.
Because you knew you were going on television.
I just figured I'll roll the dice, right?
And then I had a signature shoe and I had them give me a version of the best selling shoe there was and asked for a 10% royalty since I was going to go on TV.
I built a company called Rogue Status with Travis Barker.
I set all this stuff up ahead of time anticipating what would happen if the media exploded.
And then I made millions straight out the gate when it opened.
But here's my question.
How did you have the foresight?
How did you have the smarts to do this?
Because is this just naturally ingrained in you?
Looking back, what taught you this?
Because there's a lot of people that have gone on television like yourself, but have not, it hasn't
translated the same way.
Yeah.
And I think it's because I was raised by entrepreneur wolves and, you know, quit high school
at 16, started my first company at 17.
Like I was always in sort of that business like frame of mind, right?
Even when I quit high school, I would track my finances and be like, I got to treat myself like a brand.
This was in like 91 before there was even such thing as a personal brand, you know?
And you got to think in that year I made like, you know, $6,000, you know, I got to, I sold one skateboard,
signature skateboard at 16 in December of 91 and got a $2 check, you know.
I was guaranteed $1,000 a month to move to California when I was 17.
It felt like I hit the lottery.
First thing I did when I got here is I bought a Honda Civic.
That sort of journey just always had me looking at everything through a business lens.
So I just never looked at anything single dimensionally.
I've always looked at everything as multidimensional and short term and long term, right?
That's why I've had the patience to, it's why even when you think of something about Robin Big,
because I didn't like the way and where the show was evolving, that I quit and sold them
ridiculousness and fantasy factory at the same time.
Why didn't you like the way it was evolving?
You know, because me and him, it was fun in the beginning, but there was a lot of pressure
on us and our friendship of it feeling like he was like my bodyguard or my sidekick, right,
when we were equals.
So it's like in his, like there was always a lot of tension and then.
Like he was like the guy working for you and like he was like he was above and he was
And then it was like it was like it was like all this I had sort of developed this push this character into a way
That I just knew long term it didn't have sustainability and it didn't what I want to didn't wasn't what I wanted to be as a brand and and that's you know
That's just one thing that's hard to do that I've always been really good at is when like I've gotten when I've grown to the edges
Of whatever particular venture or identity or direction
that I don't just keep going.
Like I stop and take the risk to reinvent myself and go to another level.
And that's really what Fantasy Factory was, right?
Where now this is going to be a show around same comedic backdrop,
but it'll be around all the people that work for me for real.
And then the show will be about all my businesses where I had the foresight back then
that didn't exist in TV because this was before Bethany Frankel did Skinny Girl
and the Jersey Shore guys
started selling all their merch.
This was before any integrated brand partnership rights
were ever used,
that I made them sign them to me
so that I owned the media rights of Fantasy Factory
and then I sold it to Microsoft and Monster and DC
and Chevy and Carl's Jr.
I did all my own deals inside that show.
So you just knew that what you were creating
was going to be valuable.
So instead of just being paid as an entertainer,
you're like,
this is my...
stuff and I'm going to control the rights and the derivatives to this thing.
Right. But it was just again looking at, okay, rather than seeing it like one dimensional
of like, hey, I can be on TV. And at the time, you know, I was getting 125,000 an episode.
Right. So it's still significant money to just be on TV. But it was like I just have continually
looked at everything in a more dynamic, multidimensional way that allowed me to capture all these
rights and these different things that I then was able to monetize out of an extraordinary scale
in that era, you know.
When you're a young kid and you're skating, when is there that like pop moment where you're
like, okay, like I have something here.
I can actually take this and like build a career off of it.
Yeah, I mean, look, I think skateboarding especially in the 90s was, you know, I knew I wanted
to be a pro skateboarder.
I was obsessed with it.
It's like, I'm stopping it.
Nothing.
Nothing's going to stop me, right?
Like, so if it started first with that like, you know, where does a young kid
get that level of drive and that deep commitment of it's this or nothing in Ohio, you begin to
build belief in yourself as you begin to cover these milestones. You get sponsored. Then you have a
factory sponsor. Then you start doing well in contests. Then you're getting coverage in magazines.
And now they offer to turn you pro. Like you build the belief in yourself. And since I was able to do that
at a very young age, it also allowed me to take risk at a young age, start my first company really young and
begin to learn and sort of accelerate my evolution because I found success at an early age
that allowed me to build the self-belief to take risk and know that that failure, if you
will, is part of the process of achieving bigger and bigger things, you know.
How have you managed to stay away from distractions and maybe you haven't?
Women, booze, drugs.
I feel like I just finished Stevo's book, which I was like, oh, my.
I mean, his life story is wild.
Michael, you have to read it.
I'm also very familiar with Stivo.
His life story.
This is the generation I grew up on.
No, but I feel like you have not been distracted like that.
Yeah, no, because look, I never, I feel like if you're going to get caught in drugs and be really caught in the throws of what was like given to you, especially in mainstream fame, it was a really interesting transition.
I'm lucky you got to keep in mind.
Robin Big came out.
I was 32.
So it wasn't like I was like a young kid.
Like I had sort of like built sort of my foundation and I was always looking at it more
from an opportunity of how can I evolve my life to a higher level rather than look where
I'm at and don't get me wrong.
I think I partied too much then.
Okay.
I believe that because I was so ambitious and always chasing the next thing, it didn't
allow me to have strong relationships.
I had to grow as an individual and begin to look at what type of life and person did I
want to be before I could be in a relationship that allow me to become married and become a father
and all those things. So I'm, I certainly didn't do it in a super clean path. The goal was never to
ever like bask in the fruits. It was really what's, what can I do next? And that was the gift and the
curse. I was addicted to continually creating and evolving, but it wasn't until I turned all my
energy and to spend that same energy and focus in creating a life. Design the life that you want to
live and now build everything from the inside out so you grow into the person and the life that you
want to be is really what changed me in my late 30s, you know. That's really good advice. Your advice
is very, very good. I'm sure you're surrounded by a lot of successful people. What is some advice
from these people that you've received that has been like so amazing for you? For me, I think the thing that
I'm as a business person that I never fully understood until I really started getting around
other successful people is how important it is if you want to do big business and be wealthy
and successful that you have to understand money. You have to really learn money and you have to
put in the energy to master money and ultimately understand why you want money, what you want
to do with it because it ends up being this huge, not only cornerstone of your lifestyle and
way of life, but also help if you don't know why you're chasing money, then you take on things
that you nestle, you would say yes to something that you normally wouldn't say no to. And if you're
not growing into some sort of financial goal, that's going to lead you to a more sustainable,
peaceful life, right? Like that you just end up saying yes to everything, thinking like, oh,
if I just keep making more money, then I'll chill one day is sort of what I think most truly successful
people I know have really mastered money and have a great understanding of the value of their time
and know when to trade their time for money and hiring people and in automating things and making
life easier and more effortless. But just the ongoing process. I'm in a group. It's a peer
group of high net worth individuals that we meet every single month. And once a month,
somebody has to do portfolio defense where you have to share all your assets and then you have to
like battle it through with the group. So the beauty of that is, is that is only the realist of
the real, right? Like, you're not, you don't enter that group and like have some fake it to you
make it balance sheet. This is only the realest. You got to bring some real shit. And so for me,
it's been this accelerated, like, understanding of not only like my own processes and systems
inside how I manage my family office or my personal net worth, but how other really successful
wealthy people do it and seeing like the pitfalls and the mistakes that they've made that I can
continue to learn and apply to myself. But, you know, stuff like that is invaluable. But, you know,
you want to live a big life. You have to understand money, really. As a young man, as you
started first, like, you know, you said came here about a Honda Civic, but as you started to make
money, real money, were there any pitfalls that you're like looking back? You're like, man, I could
have avoided that or I wish I would have known this sooner. All the way till I was 40.
Okay. All the way to 40. All the way to 40. Blue every dime. I didn't, you know, even the hundreds of millions that I've made in the last, you know, seven, eight years is only a product of being in deciding and building a plan. Okay, how am I actually going to build wealth? And what am I going to do with that money, which then informed the decisions I would make, the type of companies I wanted to create, the type of things that I could maximize of the opportunities that I had because from
My first check at 16 to 40 years old, I basically just made millions, spent millions, lost
millions, made millions, spent millions, lost millions.
I'm going to invest in this.
Oh, let's invest in that.
And where do you lose most of it?
Is it like just a bad investment or is it, you know, buying dumb assets?
Buying companies, you know, that go out of business, investing in companies that just don't
have the ability to scale, like just, you know, having a lifestyle of like, you know, hiring tons
of people spending millions of dollars, having a big burn rate and not accounting for taxes
and understanding like even fully even understanding where all my money is, I would just kind of eyeball it.
You know what I mean?
Like that, you know, and to think that you would just land after, you know, fantasy factory and multiple companies and years and millions of dollars, you basically landed it at zero when you're, you know, 38, 39.
You know what I'm saying?
It was like a just because a lack of understanding of what to do and how to allocate.
So how did you wake up, though?
Man, I'll tell you where the reason I really woke up at that time was I'm, I was offered a, I was, I had built my professional skateboarding league. This, this will give you an idea how uneducated I was on the finance side. My professional skateboarding league, I basically created the UFC of skateboarding and signed all the best skateboarders in the world to exclusive contracts, you know, funded it, profitable right out the gate. Someone said, you could raise money for this.
like so you don't have to like be responsible for it and probably take some money off the table and
they told me that it was probably worth 30 million dollars and i'm like how on earth it did seven
million in revenue like how on earth is it worth 30 million i didn't even know what the like oh no
it's it's like a median events company like you could it trades at like you know close to five
times revenue you know what i mean i'm like what does that even how is that even possible
that's how blind i was to it and so i followed this path with with this
this banker, an investment banker, who at the time I thought an investment banker was someone
that dealt with high net worth individuals at like banks. I didn't realize they were the middleman
in venture and private equity transactions. And when they took, we went out to raise money
for my league. Everybody was like, like all the people that, the venture groups were like,
we want to invest in you. Like, because it was like, I have all these different shows. I had a
cartoon on Nickelodeon, two shows on MTV, all these brands that I owned.
They're like you're the asset.
Yeah, they're like, you're the actual asset.
And so they offered me a group out here called the Rain Group offered me a 360 deal, right,
where we will invest in you and be partners with you to take the Rob Derdeck brand to the next level.
And it was like, finally, finally, finally, the really smart business people see me and are like,
this is the guy, we're going to make this guy a billionaire.
And that's how it works.
You get the really smart people recognize the genius and they take you to the billion, right?
That's really what I expected.
And then, you know, the initial offer was, you know, the investment banker was like, okay, they're going to value you at $100 million.
They're going to give you $50 million on half of everything you do for life.
You will get $30 million.
And then they'll put $20 million into the company.
I said, let's go, man.
Let's go.
It's time to become a billionaire.
there show me show me the way rich smart people show me the way and when they got through the
diligence process they established that I was basically worth nothing and that they offered to loan me
seven million dollars and I had to pay it back at like a 15% interest rate I had to go on like a
salary and that they would then have the rights to own half of me forever but they would have to
figure out where they could create value in me
And so it was the most devastating like, man, like you, you don't understand business.
You don't understand money.
And furthermore, you're not happy.
Like, you're just not even happy.
Is this the life that you, what are you even doing any of this stuff for?
Like, is this the life that you even want?
And right at that point, you know, I told them like, no, I just can't do this deal.
Like, even the main guy was like, just take our deal and you become our problem.
We'll figure it out together.
You know what I mean?
Jesus Christ.
And like I said no.
And then I just went on this journey of like I'm going to learn everything about business.
And when I come back to you for money, I'm now going to have such a thorough plan of how you give me 10 million.
I'm going to turn that 10 million into $500 million, whatever it may be.
But in that process, I found books like start at the end, this business book that was like decide exactly what you want out of a business.
at the very beginning. I want to build it and sell it for 50 million. Okay, build the plan backwards.
It's like, but I was like, all right, no, I'm going to do that to my life. And I really built an
entire sort of vision for my life and how I was going to build a business that built businesses
and that every single one of those, I'm going to start at the end and decide like what I'm going
to sell them for and build a pathway to do all of that. And I just began to rapidly expand into life.
And the poetic side of this is the first thing that I built built and sold in my new system after that 360 deal offer from them was my production company.
The same group bought my production company for $190 million.
So from making me a loan offer to own half of me for life six years later, they basically bought an asset from me, which I got $130 million of.
that will, you know, basically set me for life and completely change the trajectory of everything
that I'll do from this point. The first company I built and sold from the moment, like, I was
devastated by them, that's how poetic and universal the experience is in a six-year arc. You know what I mean?
But the difference is, is it's six years later, I am married with children and living this beautiful,
harmonious, extraordinarily fulfilling, amazing life that was built in a balanced and structured
and purpose and intentional way, rather than just continually going in chaos, hoping that I'll
keep working hard enough.
And finally, something will be big enough that then changes my life and then I'll be happy
and find balance and peace.
Instead, I designed a balance and peaceful life.
And that's what accelerated my ability to find great and create great wealth.
So you're saying you sort of put the same strategy behind your family that you put with your business.
You created sort of what you wanted.
Can you talk about that?
When you met your wife, what did that look like?
How did you guys create that plan together?
Yeah, I mean, look, it's, you know, even though I'll go into the magical side of intention and ultimately, you know, like it's pure destiny and like twin flame level love, you know what I mean?
You better fucking talk about me.
like that way back on my back
Yeah, I mean, and it's like
I don't ever, you know, look, I send her an email
every morning with a love quote of everything I'm doing
that day. Shut the fuck up, okay?
Wait, wait, wait, wait, wait, wait. It's like,
look, I don't have, like, we don't do,
like, we do, last night
we did movie night, we do Friday night, pasta night,
we do Wednesday breakfast. I take, pick and drop the kids off
every day from school. Well, thanks for coming by, man.
You know what I mean? Like, keep going, keep going.
You know, we have Sunday dates
on Wednesday, we have family sinks with all
our assistants where we get on the same page where then I review the entire calendar for the next
month so she knows exactly what I'm doing. I'd like a family sink learn that sounds too. I'm on the
family sick. I would like an email. What's the email? The love notes? Look, I just I list out everything
that I'm doing in that day what it means to me and then I put a love quote at the top you know,
whatever it may be. But do you like Googling this love quote or you make it. I google the love quote. I
Google the love quote but I also have I also have I don't I'm not that good but I modify it because I want to make a book
of them one day and there's you know there's been hundreds but then the assistant like puts in my calendar
in the email so i can just cut and paste it and go right so i continue to add all these automations in my
life to be able to do it at this scale and then we have a therapist come to the house every other week
just to have neutral ground and i just never we have monday night talk nights where we turn everything off
and we just talk because i don't ever we don't have a single wall between us and i don't ever i know how
rare this love is because I found it in my late 30s, you know, and got married at 40. Like I'm like to her,
she's younger. She's 32. It's like I'm, but I don't, I know that she's growing and evolving and it's
my responsibility to keep harmony and just never allow there to ever be anything that exists in
our relationship because I'm so grateful that I even get this type of love because I was getting to
the place that I thought you just didn't deserve love. You will never find a great love.
And so I just will never like never take it for granted and never compromise it or ever
put anything before it. I've done 500 of these shows. I've never heard a man talk about a
relationship like this. This is incredibly evolved and mature. I'm very like I have to like like sit
with this for a second. Well, and it's honestly like I'm listening there and I know I'm giving you shit,
but like a lot of the things you just said are very good ideas,
especially someone's been married for a while.
Like,
I'm even going to take a lot of that stuff and be like,
I'm going to have to take some of your ideas.
And like,
okay,
that,
like that is.
I need to know like a little bit like more details on everything you're saying.
How did you even like understand that this is what,
it feels like you're,
you're speaking like a woman's language when you talk.
Yeah.
I mean,
well, look,
it's,
it's not about it's,
you know,
I think you guys both connect with the idea.
I've heard you guys say it of just,
you know,
I'm just trying to get better and better.
Right.
And so,
for me it's like you've got to apply systems and structure automation to even begin even begin to
understand where you can optimize and make something better you can't make something better by trying
to start over all the time right and so i've applied that to every single aspect of my existence like
my life is this series of systems that are all interconnected together that i'm continually optimizing so
i'm optimizing my life as a whole and all of that is based around
my beautiful present experience, right? I'm trying to live every day in a high energy,
amazing experience. And that requires so many aspects of those systems being designed against
the way that you want to live, which requires designing time and then optimizing those for how
they make you feel. What is the energy every day? So you just continually optimize your time,
your energy and your future experiences on an ongoing basis in order to live in sort of a perpetual
state of harmony, which to me is heaven on earth. Right. So when you when you when you when you
when you when you peel that down to like the system with my wife, I even ask her every day how she
to tell me how she feels about the relationship zero to 10 right so that like what excuse me if I
don't get asked that every single day I'm out. Look it's upper level it's upper level but it's like
What does that do? It's qualitatively, because if she says a two, I can just, we can have
an awareness, I call it qualitative awareness where you just, if you just ask yourself, you then, like,
see the things that continually happen that you know you have to clear out.
Like what's something that she's, has she ever given you like a seven and why did she give you
a seven? Oh, I mean. I've gotten a two. I get twos all the time. You do get two. I do. She's tough. She's
She's real tough.
Okay.
She's real tough.
You like it, though, I think.
No, I mean, look, I don't.
I also tell her that I know there's going to be that I know that the way that, like, because I can see
the long game here.
I can see her evolution.
I can see where she'll say it's me not like giving her the attention like I'm there,
but I'm not there.
You know what I mean?
Like she'll be like, look, it's like we could talk for like two hours and in the morning
she'll be like, miss you.
You know what I mean?
Like, you know what I'm saying?
I love that.
Yeah, I haven't, I'll be like, I haven't seen you at all.
He's like, I've been with you all day.
Yeah.
And so it's the I know that there's so many other factors that pull on her that make the way she sees our communication.
So I don't judge the number.
I don't, all I know is like I see like, I know when I can get on a bit of a streak that it takes a lot of extra work as it relates to making her feel noticed.
day on an ongoing basis. But for me, it takes a lot of energy when you think you're doing it,
but you're not, because that range can be missed based off of her head space, right? Because
you got to think like, you know, we live, our entire experience is through our minds, right? And
we got, you know, to me, I'm going to live to 112. You used to wanted to live to 105. Now I want
to live to 112 after reading the book, a key guy. I want to be a super centurion.
but you got 112 years but your experience will be vertically through your mind that's all you got
and what we end up doing is spending a lot of time trying to balance our mind or be pulled so we can be
sitting with someone spending time with our significant other but we are just aren't all of our
mind shares in the company in this thing a relationship a friend something you're stressing about right
because ultimately the only place that you can find joy is in the present right and but
But your mind drifts between creating the future and problem solving and then in the worst
case, hoping and wishing or dwelling and sulking, right, where no action is taking place.
And so you're really just trying to avoid those outer edges and then getting to a place where
you're experiencing the joy of the present with whoever you're with.
But for me, man, I drift into creating the future.
I love creating the future.
So I'm constantly like just thinking like even though I'm there.
I'm like, oh, I'm going to do that.
Like this world that I've created so exciting to me.
And despite the fact that I spend the majority of my life with my wife and kids because I could show you by the numbers because I track every single hour of every day.
And I can show you how I've worked less and less over these last three years and become higher and higher output to the point of working very little at this point for the scale of what I do.
But it still boils down to how present and how rich my mind share is with my wife in the times that we spend, with my kids in the times that we spend, which requires designing your life in a way.
For me, it's free thinking in the mornings.
You know, I get up at 4.30 and then just work on all different types of stuff until I meditate and brain train at 6.30.
Then wake up the kids, take them to school.
trainer comes, then chief of staff calls, then start my day. And then I started doing execution
for two hours after that. So I would, I would freethink and then execute, then take structured
meetings behind that in order to stay in this sort of constant state of being present and harmonious
at all times. Can you talk a little bit how you think about time at this stage in your life?
Because I think from the outside, you would see you on a million episodes of ridiculousness.
you'd see you on Fantasy Factory, Rob, all these things.
It looks like you're constantly go, go, go, go.
And you know, hear all these characters out there like hustle culture, hustle culture.
But a gem, I think I just picked up from you is that you're actually maybe physically working less and spending more time thinking and more time with your family.
But you have a much higher output now.
And I want to understand how you came to that way.
Because you have a limited amount of mind share in a day, right?
And so you have, you either do less or you automate or you hire.
and I have just basically did a combination of all of that, including design, automate, and optimize everything.
I shoot 252 episodes of television a year. It's 4% of my time.
Wow.
Right? I have automated and optimized that show to such a level. It's 4% of my time.
I take my kids to school every day, one and a half hours, 36 times a year, give or take, 36 weeks a year, give or take, 7.5.
hours a week. It's almost the same amount of time that I shoot 252 episodes of television. So,
well, how do I know that so specifically? Because I track it. I tag it all. And then it goes
into these dashboards. And then I see where I'm spending all my time. And it's like the most
phenomenal like. What dashboards is? Is this like a Google? What calendar? No, I wrote, I wrote a
script. I had an engineer write a script for me. So that like it. What are you like you? You had an
engineer writing script.
Explain this.
We really are into time management.
I mean, so like when you look at like how my calendar looks, right?
Like what calendar up using?
Just Google.
Yeah.
And then so this is what my days look like, right?
And then, you know, here I'm getting up a 3.30 working.
And this isn't planned.
This is, a lot of this is planned.
But then I adapt throughout the day.
I just tag it all and make sure that I have it all.
So you can just track exactly what you're doing where you're spending your time.
Yeah.
So then it pumps into these dashboards where it shows.
all the time. And then every single day, I track, did I get up at five, or my sleep, my sleep score,
my readiness score. Did I get up before five? Did I brain train, meditate, work out, take supplements,
did I have a clean diet? Did I drink? And then I ask myself every day how I feel about my life,
work, and health, zero to ten, right? And I've done that. This is really, really, really impressive
because it's so optimized. I, I mean, I think this is incredible. This is why I wanted to have you on.
And we were talking out in the hall and I was like, you know, there's a, there's so many lessons that I think young people,
well, any people can get from the way that you've operated. Because on the surface, right, like,
you present a certain way, but you're very thoughtful and the things you've built are nothing less and phenomenal.
And I think like understanding the systems and how you get it. Because it's a lot to manage all this, right?
And we have it to a smaller degree where it's like you're running a business, but also you're doing front facing things.
You're running a media, like doing media.
It sounds like, though, after this conversation, we need to get more system oriented.
It sounds like you really have it.
It's systems over everything.
You know what I'm saying?
Yeah.
Because you have to and you have to and look for me I'm
launched the Deerdick machine in 2016.
Like I did press for like a month and I'm like all right what am I doing.
Like I'm just talking about what I'm going to do.
Like I didn't do press again until the five year mark after I had sold multiple companies for hundreds of millions.
And so like in that time I had built all these systems for my life because really,
all I want to do is live an amazing life.
That's really my only goal here, right?
It's like I'm not like, and I built all of this in a harmonious happy way.
I just keep getting healthier.
I keep getting more balanced.
I keep getting more evolved into a better version of myself on an ongoing basis.
And so I am, it's almost that my, what I was able to create in life almost jumped over what I created in business over the last five years.
And so when I went to do press over this last year and start doing podcasts and having conversations, it was like, like everybody couldn't believe the way that I operated, which in turn drove me to like, man, I got to build this and share this with people, which led to I'm doing a three book series.
I'm doing 300 pieces of content around the three books.
And all of them support the core philosophy of sort of the machine mindset that I call it.
and I'm building the software so that you guys could easily, like, replicate in your,
through your own design and begin to see the value in using qualitative data and quantitative data.
I want to do that.
That's exactly what I.
I need you to create that.
Like, I need the blueprint.
Right.
And so to me, it's almost like that's now what I'm doing over the next couple years.
I stopped building, you know, I built 18 companies over the last few years, sold six of them,
and then had gotten to this point, started the business podcast.
which led to like mindset stuff, which led to like, no, I want to build this philosophy.
And then keep in mind this, I have understand the short term value of my time and the long term
value. So I even know that I'm not going to want to be shooting business content for the next 10
years. So I even put a block of structure of how many I'm going to shoot, why I'm going to
shoot it. And ultimately, I'm going to shoot it with the intent of it being a funnel to drive to
my software where then my software can scale beyond the content without me and then I can begin
another chapter of life when I'm 55 rather than being trapped by the machine and the system that I
created because we get trapped by our systems. We get trapped by, oh, I got to do the show and now
I've got to do these appearance. Now it's like you create the life and now you're stuck to it and then
it's part of your identity and all these things. So pulling away from the system that you've already
created your habits and everything, it's incredibly difficult.
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I like talking to guys like you because and maybe you think about it in a similar way.
I think about my life in phases and I'm like, okay, like phase 20 to 30 is like I'm going to do a
lot of dumb shit and I'm going to like fuck up a lot of things.
But I'm going to figure out.
I'm going to learn a lot, right?
And I was kind of like okay with that phase.
I'm going to blow a bunch of money.
I'm going to make some bad choice.
I'm going to stumble.
And then I feel like 30 to 40 is like, okay, I'm going to like kind of get my footing under
me.
So I'm in this phase.
I'm going to figure out.
I'm going to learn some lessons from guys like you.
I'm going to maybe like get my chops.
And I feel like 40 to 50s, like, maybe that could be the prime phase, right?
Like, maybe I could like, you know, establish a little bit.
And then, but I actually think about it in like 70 to 80, 80.
Like, and I think about these kind of like steps.
And the reason I bring this up is we talk to a lot of young people on the show
and people are in such a rush to reach the end right away.
And they think they have such less time than they actually do, right?
Especially young people.
Like, I got to figure all this out right now.
I got to know my passion today.
It's like, dude, you're 22 years old.
Yeah.
I didn't know shit at 22 years old.
Yeah.
Look, I'm somewhere in the middle on that because if you discover it early, you're going to have a much more fulfilling life quicker, right?
Instead of going through the struggle.
It's hard to force.
Yeah, I don't think you need to force, but I do think what's the most underestimated thing is trying to focus on the thing rather than the life.
Getting really good at being healthy and forming good habits and understanding money and being good in relationships and trying to like, you know, figure out how to.
master yourself and grow into life, the sooner you make that decision, you can still make a ton of
mistakes and be more aggressive in what you do, but it's not to the, I feel like I did it to the
detriment of my mental health, my physical health. And because I was like so aggressive, right? Like,
I would just try any, I would just run so hot, like boom and bust, party really hard, work really
hard, try everything, lose a bunch of money, try another thing. Like it was this chaotic thing where I
just slowly like got like like basically bound my physical system. Like if you look at my blood work,
I've had my blood work, full panel blood work taken every year since like 2010. If you look at my
blood work in 2022 versus 2010, 12 years, I am so much healthier today than I was in when it should
have been my prime physically because I just beat myself up through nonstop stress and all these
things. I thought I could just will my way into happiness. You know what I'm saying? And I think
when you're when you're younger, that's what you think it is. And a lot of people, you do got to do that.
You know what I mean? You do got to just keep trying something. And then something happens out of
nowhere and it pulls you in a direction. You write a blog. And then all of a sudden like, man, this is like a
career. Like, like it's like when you got no headway in the beginning and then couldn't
even imagined what it became to what it is today. That's almost the process of success and almost
anything. You know what I mean? You mentioned meditation and you mentioned brain. What do you call it?
Brain training. Brain training. Can you tell me exactly what you do for meditation and brain training
and anything else that you do in the morning that helps you be so successful and efficient?
Okay. So I have a very specific style of meditation. Oh, this is the podcast to do it. Tell us every single
detail of it. Look, it's super next level because I couldn't meditate. I couldn't meditate normally, right?
Like I, all the signs of the universe kept pushing me to meditation, pushing me to meditation.
And my internal medicine specialist doctor that I work with, I just started talking about
meditation and how I can't commit to it. And she's like, you should get a somadome. And so I'm like,
what's a somadome? It's like a meditation pod. Like you get in it and it's light and sound and guided
meditations. And so... How big is this thing? It's like a, you know, like a big, like thing that you put in.
You sit in like a sauna size? Yeah. It's like an egg. Yeah. It's like an egg. Yeah, it's like an egg that you put
over yourself. And so I got... Maybe we should get one of those eggs. Like I got it in 2018. And I
would argue the majority of my happiness and wealth and abundance is ever since I got it. No
doubt. Right. And so... What a plug for that company. Yeah. And look, and it's like, and look, even for
Or even like I've connected with the CEO and I love her to death.
I love her mission and really what it is.
Although because it's like outside of my wheelhouse, you know, I never invested her partner.
So this is strictly off of just a consumer who benefits from it.
So how it works is you can choose from a series of different meditations.
And one of them is a guided manifestation meditation.
And so for me, I listen to the exact same guided meditation about creating a future and then I sit in there.
It was Joe Dispenza.
No, but it's not Joe Dispenza, but I'm, I'm, I, actually, you know, I'm, I know you guys know the great Ed, my let.
Ed was like, look, brother, I need you to come out here and talk to these entrepreneurs, brother, send him the jet for you.
He sent a jet out for me, picked me up.
We stopped in Santa Barbara, picked up Joe Dispenza and flew to Cort Lane.
And like, I, it was the first time that I experienced Joe Dispenza, but what's,
stuck with me from that trip was this idea that you, your mind and body doesn't know the difference
if you, when you project yourself and try to manifest and look into the future, try to feel it,
try to smell it, try to like feel the joy, see the reaction on faces. So I do that every single
day at 6.30 in the morning where I try to picture myself sitting in my forever estates that I'm
building in Beverly Hills with like sitting at my desk looking at like financial statements like
looking at like the users and the software like I picture myself like already there on for years
and all it has done is just accelerated me towards this like extraordinary existence that I could
not even imagine and here's the thing that I here's the proof in the pudding not only do have I
have I have I captured qualitative data about how
how I feel about my life, work, and health every day for all these years.
So I could show you in the numbers how much happier I am.
But then, and I could show you from the financial side, the exponential growth of my assets and my wealth in that amount of time.
But it's the over your manifestations and your visions aren't exact.
It's just pulling you towards this better and more optimized version of yourself.
and it's always so much different than you envisioned it, but you get there.
And then I track.
I do every quarter a five and 15 year goals, right?
And so if you look at my goals for my life in 2000, like really, if you look at them in like
2021 compared to Q4 of 2022, God forbid you go back and look at them in 2018 in a four year gap,
Like my life goals were reached in like two and a half years and like what who I've evolved into and what I even see as my potential is so much different in such a short amount of time.
So I only say it to you look at everything I do as it's all combining together and then you use manifestation and meditation as a tool to help your clear plans and all of your systems operate at a higher level to grow you and evolve.
you into your limitless potential that continually keeps moving forward as you grow.
I am literally freaking out. This is probably one of my most obsessed moments on the podcast
because I've been doing Joe Dispenza every morning and I've been trying to articulate to my
husband exactly what you just said. It's not even about just sitting in silence and being
introspective. It's about sitting down without any distraction and thinking about how you
want your life to go in each stage and feeling it and smelling.
Well, that's what I was talking about, what phases.
You just manipulated my husband.
No.
That was the best.
I hope you just listen.
You need to get in the dome.
Listen, I need to get a dome.
Listen, I need to get me one of these eggs, though.
That was, maybe the first of it was.
Wait, I have just one quick question.
How many minutes are we in the dome?
20.
Here's the thing, though, about Joe, and I love Joe dispense, but he's, it's a very distinct voice.
It doesn't have to be Joe.
No, and it's not Joe.
It's a different.
It's a different.
I love, I love Joe.
Just sit down for a moment.
My guy friend was like, Lauren, I can't meditate.
Have you ever met him?
No, I'm dying to have him on the podcast.
Check this out.
I didn't even know who he was when I met him.
You didn't recognize his voice?
No, I didn't, but he could know him because he's not in my meditations, right?
And I didn't even know who he was in the ethos, but I didn't know of his work exactly.
And when I met him, I'm like, this is like, it felt like Jesus.
It felt like he felt like a saint like and I didn't even know and then as I discovered who he was more
I'm like oh that makes sense but like man this guy is like floating.
He's changed in my life.
He literally makes you the book breaking the habit of being yourself.
He makes you stop and my guy friend was like Lauren I just find meditation so boring and I told
him he's very successful.
I said think of it as a strategy strategy session with yourself every day and if you can look at it like that,
it will change your life.
I'm gonna get an egg,
but you know,
I think the way you articulate
manifestation's important
because I think a lot of people
go on podcast and like manifest, manifest,
and they don't talk about it like you where it's like you actually
tangible.
You have to take the data too
and create the systems.
You can't just like manifest
that you're going to be successful
and then not have all the systems
and qualitative data in place.
You can manifest much clearer plans.
You know what I'm saying?
Like detailed plans.
My vision board is not like
like, you know,
cutouts from like L magazine.
Look, I just pictured like a regular, like, he's got a vision board.
I just pictured you in your kitchen with like scissors.
You want to know what I do on the vision board?
I make machine mindset New York Times bestseller.
Like, I Photoshop it all the way in, but this is what I do.
I don't Photoshop in New York Times bestseller.
I looked at like, okay, what is a book that's more historic?
Atomic Habits, you are a badass.
These have been on the top New York Times list for five years.
So it's like, nope, I put machine mindset for 562 weeks.
on my vision board. I put like very, very specific. I have the renderings of the house and the
Christmas tree rendered in the house that I want to build. That's my forever house. Like I go so
detailed so that every, and I look at it every day all day, you know, and so that I'm just
embedding these things at a deeper level in a more specific way. And so when I'm, I'm not writing a
book as a celebrity trying to get a book out to be like what else can I do to get my name in the
press i'm trying to build a work of like a timeless work that people will read for hundreds and
hundreds of years what's the it's perennial perennial perennial seller yeah like you got to think one of
one of the books that like really blew my mind recently was the science of getting rich that was
written by wallace d waddles in 1910 and it's like wow is it like talking about the
importance of evolution and how you're an evolutionary being and that you need time reflection
in order to actually take the lessons from the things that have happened to you to then be
able to apply them, which in turn creates the evolution, like 1910, you know, and like that.
I read it recently changed the way that I looked at using my time and the importance of
reflecting so that I can continue to accelerate my evolution and how is my evolution being
accelerated through designing clear measurable outputs and long-term goals for the six core aspects
of my life, you know, that I'm continually growing into and evolving into, which in turn is what?
Making me more balanced, more happy and making a better and better life, which gives me what?
More energy, which allows me to focus more on my relationship with my wife and adding
more and more things to make sure that it continues to grow just like I treat it to my companies
and my health and everything else. You know what I mean? Do you have creative time in your calendar?
Like when you say you create your vision board or maybe social content, whatever it is,
is there blocks where it's like you're just creating or writing? Yeah, like I do. That's what I was saying.
Like I get up between, even though lately I've been getting up at 3.30 just because like the wife,
look, the wife has been like getting up at 4.30.
She's creeping in on your time.
Oh, it's so great because she, because she's getting up early because she's starting to work a lot more in the morning.
Like, and it went from like, you know, six to five 30 because she needs to sleep a little bit longer than me.
But the moment she started, then it starts pushing the sleep time earlier.
So that means I can get up early.
So if we go to bed at nine, I'll get up at like four or three 30.
Okay, so you're still getting a good amount.
Yeah.
And then I'm still tracking it and optimizing it, right?
because I still want to make sure that I don't compromise it.
But the beauty of it is with the brain training every morning,
you go from your sleep to your brain,
you get your sleep score,
and then you brain train to see how your mind feels.
What's brain training?
And brain train is just using an app.
I just use like Lomocity and just do like a series of brain games, right?
And I don't, all I'm using it for is to gauge how sharp my mind feels this morning, right?
And then all of my free thinking happens between that sort of four o'clock and six 30, right?
Like that is sort of that time where I can, nobody's calling me, nothing's happening.
Like, and I use it for all types of stuff, creative, getting caught up, like going deeper on work, like different things.
Like it's just that free time because you've got to think it's like what you're, what you need.
If you go from thing to thing to thing to thing, then you're going to burn out.
Right. And burnout, even for a really balanced person, is different, but it's like you just feel,
you don't feel overwhelmed, but you just feel uncaught up. Then now you've got to dedicate like all this
time to get caught up on everything, rather than being sort of in this, having this free flow,
to be able to creative thing, to be able to, you know, get caught up on things and basically push your,
you know, basically release everything from you, which helps you be more creative and execute better.
But I've just found you can't, you can't just schedule a day of meeting to meeting to meeting
or else you're just never going to find time.
If you try to schedule like creative, even though I do do it, I try to do those execution
blocks.
Are you ready that day to be creative?
Right?
Because it's still a matter of like-
Especially if you're burning out and doing meeting, meeting, meeting.
Yeah, depending on how you're over.
There's all these expectations.
If I have like, if I have a third glass of wine, I could say goodbye to like two days.
You know what I mean?
Like if I eat like a if I eat late, I can feel like I'm going to feel it for for most of the next day.
Like I'm so sensitive to being highly optimized, which in turn what makes you that much more motivated to like it's easier for you not to have the third.
That's easier for you to eat light at night.
Like because like you don't want to feel all the shit.
Yeah.
You just you just feel the energy and the joy of like living life at a high state every day that it helps you be have better, stronger.
habits because you would rather live in that perpetual state than chase it every now and
again.
You know what I'm going to ask you this question in two ways because you've kind of almost
answered it.
The first is if knowing what you know now and the experience you have, if you could speak
to your younger self, what kind of mistakes would you caution yourself against?
And then in the same lane of questioning, when you look at the up and coming generations
and people kind of following in your footpaths, using media, you know, creating stuff online,
trying to build a business, like what would you caution them?
against or things to avoid or things to watch out for.
I mean, look, there's two big, big gaps there.
You know what I mean?
I think when you think about the idea of your younger self, you know, I think I fell
into the same trap we all fall into, which I don't even know it's possible to avoid.
But it is that idea of like, you know, the patience and playing the long game and that
everything matters, you know what I mean?
Like every choice, every decision, everything.
actually has a much bigger impact on your evolution than you realize, these things that are
seemingly fun and chaotic are actually just evolving you into dysfunction that you're then going to
have to spend years of re-evolving out of at a later date. You know what I mean? Like if you don't
take every action and put more value to it and think about yourself as a whole being and how
you're trying to get better and better at understanding yourself and life, but could you have even said,
that to me. You know what I mean? Like I'm a pro skateboarder. Like I said I was going to be a pro
now I'm on TV. Like now I'm like doing crazy stunts and like have evolved into like this like
pseudo legendary status. Now of course like I was still focused on like what was more and what
was bigger in what I would have never anticipated was that like man like really unlocking and
using your strategic mind and your multi-dimensional way of thinking.
And applying that to how to live life will actually be the biggest and most impactful thing that you probably ever do.
What I like about you and the way that you work is it sounds like you don't think about your business as your business and your wife separate.
And you just think about it as a whole 360.
That's it.
Yeah.
That's it.
Yeah.
And you can't, you are, you can't like especially even when I speak to business people or anything business like I always like even when I was like having like.
entrepreneurs as guests on the show.
I'd let they could send in videos to the Dyrdick machine and then I would give them advice.
And I would ask them to first give their life vision and then their business vision.
Right.
So it's like because I wanted everybody that that I connected with to be like you have to create a vision for your life and your business is just part of that.
Right?
Because you have to understand what does that, how is this business going to serve you leading you towards your happy, harmonious existence?
rather than stressing over like making this successful because that's what you need to then
work on yourself and have the life that you want right i think that's the thing that i didn't do
until i was 40 and and i would i try to preach it especially to the college kids you know i do a lot
of work with the college schools and and that's what i preach the most you know of like really
design your life and business as one so when you if you grow a business
a successful business, you grow a successful life at the same time.
And again, why I want to build this software so a college kid can use it and begin to just
practice like how to look at your life in this multidimensional way and validate your growth
in numbers and some sort of visual representation to keep you motivated and continue you
driving towards being a better version of yourself.
I asked Edm, I let this question, and I'm going to ask you because I bet you'll have great advice.
You're obviously managing your kids, your wife, your life, your work, got a lot going on.
People text message you. This is a micro question, but I want to know how you deal with it.
Are you someone who texts right back? Do you batch your text later and do them all at once?
Do your friends get mad at you if you don't text back in two weeks? How do you manage the demand of like notifications and all that on your phone?
because it's very distracting.
Yeah, I mean, look, I don't have a deep strategy for it,
but I was just thinking about my man, Ed, how long it takes for Ed Milet to text me back as you were saying.
He voice notes, too.
You know what I mean?
He taught me about voice notes.
He did you with a voice notes.
Everyone hates me because I have a voice notes.
Oh, man, I love him so much.
Like, he is like, to me, he's the absolute best of the best.
And most recently it was my seventh year wedding anniversary and I was in Cabo.
And it was his our seventh year anniversary was the 50th,
birthday of his wife same day and we were at the same hotel in Cabo.
A lot hotel because that's our favorite place to go.
Chilano Bay.
Ooh, we had to try that.
Yeah, it's amazing.
And so me and Ed couldn't, we had to just like swim by each other and have like a five
minute like bro down and then swim off because we couldn't ruin her 50th by me and him
talking business the whole time or my seventh anniversary by us.
So we would like pass each other in the whole like talk for like five minutes and then go like
Even when we were having our, you know, I had him play like this romantic song.
And then I wrote all the promises for my wife.
You know, it was like 60 promises.
60 promises, man, I got to get to six.
You know what I mean?
But and then Ed comes walking in.
It's like, oh, brother, we're going to be over here.
You know what I mean?
And then we had to avoid each other.
But he did end up picking up our tab for the night, which I appreciate because he is an amazing guy.
Now, back to the text.
Look, every text has a certain level of value as it relates to my time, right?
So some things I have to immediately respond to.
It just is what it is, right?
Other things, it's easier.
I know, hey, I'll hit you back later when I can think about that or put some thought into it.
Some are like, do I even need to engage?
You know what I mean?
It's rare that I will just straight dead text somebody, but it is certainly possible.
You know what I mean?
There is a range to the value of that text when I'm.
I get it, but depending on its urgency will be how I respond, you know.
What are your habits?
Yeah.
You talked about meditation and your brain training, but what are your other habits that
you do throughout your day, your week?
Like, do you cold plunge?
Like, what are little habits that you do?
Yeah, I mean, look, I do, got the cold plunge, got the infrared sauna, got a regular sauna,
right?
Like, I'm deep in supplements, right?
That's why I track supplements.
What's your favorite brand?
Well, for me, I started Momentus, right?
It's basically a premium supplement brand, you know, so primarily all momentous supplements,
although I do use Elysium omegas because they're like crazy brain engineered for optimal gray matter.
I could show you in my blood work of how effective these supplements have been on my overall internal medicine.
You know, little things, you know, I make my coffee at night so that when I get up in the morning,
it's ready to go, you know what I mean.
But from a health perspective, outside of getting up early and meditating and brain training
and getting in the gym every single day and then just eating clean, right?
I try to just avoid snacking or anything in between.
And then really, I'll have like a shake and eat one meal, you know, around two or three
and then intermittent fast like two or three days a week.
And then I have my date nights on the other nights that I can't, that I'll have sushi or pasta in the middle.
What do you guys do for your date night? Are you taking her out? Are you at home? Give some tips to the husband's out there. I mean, it's, I'm sushi is every Friday after we take, you know, our son to soccer. Or I'm saying pasta. We go to an Italian restaurant after soccer with a son. Sunday is sushi. We do like a deli breakfast on Thursday mornings before our family sink after we drop our daughter off. Then we go to I-pick for our movie nights that we usually do on Wednesdays or Thursdays, although we did it last Thursday.
But look, that structure isn't enough.
I still like, you know, depending on how she's feeling, like, I'll still like, you know,
I could tell she's mad because she didn't postmates anything in the afternoon.
And she's had a day where I'll kill the last two meetings of the day and then take her out in the middle there.
Even that structure.
Because I originally started with like, we can do, let's start planning dates.
Smart.
And we did one.
And then it was like, oh, that's not enough.
Then it turned into like, okay, movie nights.
Then it was like, okay, we never talk.
Okay, let's do a talk night.
You know what I mean?
Like, then it was like the family sinks.
Like I feel like disconnected.
Let's do the family sink.
Like, what about the therapy?
Is that effective?
And then the therapy is every other week, right?
And the therapist comes to your house.
Yeah.
And look, and the fascinating thing is like, you know, she, after our first child,
she had postpartum depression.
And so we went to a therapist together.
She had terrible postpartum depression.
We've talked about it on the show.
Like, I had no clue what to do.
Yeah, no.
I didn't know about it at the time.
Yeah, it's a trippy.
It's, it's, like, I have, I have a perspective on it as it relates to personal expectation of, you know, feeling like this is supposed to be a much more impactful experience on you.
And when it's not, when you don't, when it's, it, you all of a sudden have this third person that's in your mix that you got to like, okay, what am I, what's even happening?
Like, okay, you were both, you were pregnant.
Now all of a sudden you got a human that you don't know.
that that like okay I love this person this is the thing but you don't the connection isn't
has to be born and grown over time and when you don't have that immediately I think that at least
from my wife's perspective I felt like and for me too it was like I just it was like okay cool
welcome to the unit like it's and I and that's what I tell the dads all the time is like don't
put too much expectation on you that that this is going to change your life and you're going
I fall in love the moment. You see, it's just like all of a sudden you got this thing you're
responsible for that you know is life. And you're like, whoa, the miracle of life is crazy.
But it grows into you over time. You know you love it, but you're still like figuring out the
dynamic. Yeah. And it's like it. I'm talking about it like it's a creature. Yeah. It's a strange
versus like now convincing my son to get a haircut this morning because I, you know, automate my
haircuts by them coming the same time every week. So I never have to think about it. But convince him to
get a haircut and he's like yeah and like it's like it's like the experience that I have with him saying
today what are we going to do I want to work with you my whole life like what are we going to do like
do you want to start a watermelon stand and I'm like no I don't think we want to you we can look
into the unit economics son but I don't think we're going to want to do a watermelon stand
you know versus the experience that I have with my what you grow into as they get older which you know
you get to see now at three but man when they're six they're it's just as the
they become deeply interactive and your son is pitching you business ideas, you know, where he came up with a really smart idea.
He's like, I got an idea for a company.
I want to put honey on pizza.
And I'm like, son, that's how you got to think, man.
You talk about the addressable market of pizza and now you're going to do something unique.
And I'm like, what do you want to call it?
He's like, delicious honey.
I'm like, son, let's go to go daddy right now and see if that's,
available we bought delish honey.com and delish I love buying domains I have so many stupid
domains that I thought of it when they're available it's like you know whatever anyway I digress
back to therapy and it's importance right it's just a it's like there's this neutral ground right
we're like so it's like when things that are just harder to talk about or like she would keep
in or like I might have said that of would have bummed her out or I didn't realize it just to give
me perspective and have a neutral ground to discuss because you just can't even imagine even in a
great love and great relationship how many things that you can't talk about and like you don't want
to talk about that like build up over time till they explode then you have to talk about and it's
almost like I'm fishing for all of those in every one of those sessions and then it's this great
place for stuff that's really bothering her that she can't say to me directly that a last
that neutral ground to feel like it's just not like where I just don't like shut it down or have my
opinion on it.
And I moved to Austin.
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Dating is no joke.
I talk to a bunch of my friends who are single, but I have a little tip for you.
Match the dating app.
Okay. Match believes the most important relationship is with yourself. So this is different, guys. So in a world where you can choose to do anything or anyone, choose you first, because dating someone who knows what they want and won't settle for less, that is sexy as hell. I have to agree with that. I mean, it's all about putting you first, right?
Here's the deal. It's no secret that I and Lauren have both been very critical of typical dating apps. Any of these things where you're swiping on the couch and your underpants hoping you're going to find your soulmate?
and that they're going to take you seriously is probably not the one, which is why we love
the Match dating app. Match believes the most important relationship is with yourself. So in a world
where you can choose to do anything or anyone choose you first, because dating someone who
knows what they want and won't settle for less, that is sexy as hell. If you're online and you're
struggling to meet someone, you have to start questioning the space that you're meeting them on.
I feel like Match is one of the more serious places where people that actually care about being
in an intimate relationship go to when they're ready to actually.
find the person they want to be serious with. Instead of just having that one night stand and swiping
around and not being taken seriously, this is a place where people that actually want to be intimate
with someone can go and find a partner that's looking for the same. If you do, do you. You already
know the best relationships show up when you show up for yourself first. There's never been a better
time to try match. Download the match app today. How did you help her during her postpartum depression?
Did you use therapy as a tool to help her? Yeah. And really it was, man, it was trying to
to like just help her get perspective on it, right?
Because it's just perspective, right?
It's your, again, your mind creates the experience.
And then now like you slowly can,
you box yourself in and then you build the story
that puts you in that place.
And the only thing like you can't,
and it doesn't like necessarily,
you don't just get out of it.
You don't be like, oh, that makes sense.
Okay, cool, I'm good.
You grow out of it the same way that like,
it collapsed in on you and you have to grow out of it. I think that's really, it was just sort of
patience and continually reinforcing the perspective without pushing it to an unrealistic place.
Like, look how beautiful. Like our son is. Like, how could you possibly be set? Like, this is amazing.
You know, like, which that's not going to work. You know what I mean? It's like, this is your body
going through it and the experience is different than you expected. Like, you just got to get used to it.
And as you get used to it, it's going to change. Your feelings are going to change.
change. It's just the way to like how you I would talk to myself almost if I was feeling that way,
you know. You have a very mature, impressive perspective when it comes to relationships. It's,
it's very rare to talk to a man that's this evolved. Why do you think that is? I mean, I feel like
they're like I'm just going to say it, there's a lot of men who are unfaithful. There's a lot of men who
are not good husbands. Why do you think that you sort of went the other way?
I love that, no, I just love like, the majority of men around your life.
The majority of your men are fucking disgusting.
Why aren't you?
You know, and I say, but yeah, God, man.
I think it started first with feeling so lucky that I found this, this type of love in the first place, right?
Were you dating a lot in your day, like when you're in your days of?
Yeah, like, yes, you know, and I had a, yes, a lot, you know what you call it dating?
Yeah.
So, yes, I was dating.
Well, I mean, listen.
Imagine you're, you know, you're all over the place.
And so it was painfully like, but I had this limiting belief that I was met, like the only like women that I was attracted to had this sort of fiery edgy quality and which in turn had most of them, you know, with some form of like, you know, like, you know, trauma, if you will, that that I felt like I was almost like, like, I was almost like.
like my destiny to sort of manage, you know what I mean? Like that was the only way that like,
like I would be able to ultimately the, the level of attraction that I would need would come with
that is almost where where I felt it was. And when I kind of broke that limiting belief,
I did it by saying like, I'm not, I'm actually not the person that the person I want to be with
forever would want. And I just changed who I was completely. I just,
I stopped like, you know, like hooking up.
Like I really was like on some like the next I'm the next person I sleep with I'm going to marry.
And so it like it.
Meaning like you instead of acting the way you were and be like someone's got to come fit into who I am and like I'm going to find that person.
You changed completely.
But it's also I was.
In A, they say write down all the qualities that you want that you want in a person and then go be them.
Yeah.
And to me it was just like I just really changed who I was.
was to be the person that the person that I was finally like my destiny would want to be with.
And the story and the narrative of this is how I changed myself and for how long and why I did it and now you're here is literally, you know, to the point of like where I was like, all my friends knew I was doing it for forever.
And then when I met my wife, it was like, they're like, oh my God, it worked.
you know what I mean and like it but what my actual relationship and love is is so beyond what I
even could have even envisioned what would be amazing and ideal through my previous experience right
and so man so it's like I know how incredibly special it is I know how it's allowed me to realize
my full potential and so I never take it for granted and then you know I think you know in
2020, you know, after I had been, you know, married for five years and my entire life had just
expanded into this extraordinary level of abundance and harmony, like I transitioned from this,
like, idea of self-preservation to like generational preservation, right? Both from a wealth
perspective and how I can make impact on my kids and their kids and what it means to be a
deer deck forever. And part of that.
was like I'm going to have the most like remarkable relationship with my wife that becomes the standard for everyone in our family forever right and so it's like even the value of what this relationship means to not only us and and living this amazing life but it's the example for your children what's possible for our kids so that they don't think like oh this is how everything else is this is how the world is like people cheat and and and and
And everybody like gets over it after a certain amount of time.
It's like everybody's like, we're not meant to be.
It's like, no, this is.
And then this is how we've done it as an example.
And how does that become shared through generations of what it means to come from this family and have this name is what really even pushes me to an even further level.
And I'm proud of it.
You know what I'm saying?
I'm proud to be like the balance that I have in life and how my kids and wife are first and how.
how I have created such a high output, high level of success through putting a family first,
you know, and that it is possible.
And I'm not going to be like, you know, you ain't going to catch me like in a DM and you're
so hot.
Oh, God, you're so hot.
What are you talking about?
Are you talking about something specific?
You know what I mean?
You're not going to catch me like, like Tiger.
Like you're never, it is, it's, it's.
It's not even an option for you.
And it's, and so for me, it's.
like I'm like I'm so proud of that and I know how rare it is too and I want it to be what is possible
for everybody that gets married and goes on the journey with somebody else and and continually
share with them what we do and why we do all these systems and put all this stuff in place because
ultimately you know our our goal for the people around us is to you know be the example of
what is possible. Well, and it's like, I mean, from what I've gotten from a lot from this
conversation, but one of the things is like, you're a high level thinker. You want to do high
level things. And to me, same thing. Like, doesn't it seem like the easiest thing to just kind
of like step out on your wife or your girlfriend and fuck around and be a bad parent? Like,
that's like, that's like a common thing. Like, it's a harder thing to have integrity and to
stay faithful and to put in the work. And when times get rough to like put in even more work.
And like that is, that is the, that's the rare breed. Right. And like, that's what I aspire to be.
I don't want to be. I don't want to be another statistic like everybody else.
else, right? Yeah, and look, and you did, those relationships grew apart. You know what I mean? There's this
book called His, His Needs, Her Needs, Her Needs, Her Needs, that a friend of mine recommended that I
read before, when we first got married. And then we listened to the audio book together at the
pool on our seventh wedding anniversary in Cabo. And I realized how much this book scarred my wife
seven years ago you know what I'm saying where it's like because it's the most like
hardcore book about cheating and why people cheat and like how like and it was like I'm like
I remember like we both read it separately and did some works sheets with it you know seven years
ago when we first got married but now but now I understand why it scarred her so much and how she
would constantly be like paranoid that like oh we're growing apart you're going to cheat like
what like I wouldn't even like what what's even leading you to even say that
You're like, I have my brain training right now.
I don't have time.
I can't cheat.
But you know, it's so funny you talk about changing yourself.
And I'll speak just for the men in my life.
I won't speak for any of the women.
But like, I have a lot of all these guys my age, like 35, 36 that are giving me all these
sob stories about like not finding the woman.
Like, dude, I just saw you in your underpants sitting on your couch, swiping
18 girls and like dating a bunch of women.
Yeah, but that's not being the gun.
But that's what I'm saying is it's not.
Like you're, you want to attract this amazing woman that wants to take you seriously
and you're in your underwear swiping on an apple on that.
Yeah.
Beating your meat on your couch.
watching Porn Hub is not going to attract the girl of your dreams.
I can't understand why I don't find a perfect town.
I'm like, dude, your nuts are hanging out of your boxer shorts and you're swiping all day.
I also think, like, I was having this conversation with two girls the other night in New York City
is the guy that you want to be with for the rest of your life on the dating app.
That's what I would ask.
Swiping constantly.
Yeah.
Because my dream guy on my second marriage is not on a dating app.
Like, I don't know.
That's just my own opinion.
So you've got to think about that.
Look, I met my wife on Twitter.
You know what I mean?
So I like, I don't necessarily believe that that's not possible.
No, but hold on.
But you robbed your dick on Twitter.
Yeah, what do you mean?
How did you meet your wife on Twitter?
Don't give all the guys out there.
Just tweet in there, guys.
Yeah, guys are starting to tweet.
Yeah, it's a little different for you.
Listen, guys, you could beat your dream girl, a perfect 10 on Twitter.
Just get a tweet out.
Did you DM her or tweet her?
Did she tweet?
Man, I followed her and then she screenshot it and was like, hello, new friend.
I'm like, whoa, whoa, whoa.
And she had just had an interview where she was talking about she wanted to pet a tiger swim with sharks.
And I said, well, man, I would be an amazing life coach for you because I've been attacked by both.
and and so it sort of led to this sort of process and of like going from being your life coach
and and then we started texting never talked on the phone asked her if she wanted to go out
and she said sure what do you want to do she had just posted a thing about like this kennel
and riverside that was Bakersfield that was euthanizing all the dogs and so I
I sent a text as like, hey, maybe we get a helicopter and go rescue some puppies.
Oh, my God, Rob, you're making everyone look so goddamn bad.
No one has any help out of that.
So the guys out there, unless you're willing to fall off the tweet with a helicopter live.
So then she's like, waits a half hour and it's like, sure.
And I'm like, what?
That was a joke.
I got to get a helicopter.
So as we're going to, you know, that was probably on Wednesday.
We were going to go on Friday.
she she posts about her mother in Dayton, Ohio.
And so then I text her like, what is this?
Like your mother's in Dayton, Ohio, and where I was born and raised.
And she's like, yeah, my grandparents, my mother lives there with my brother and my grandparents are from there.
And I'm like, oh, that's where I'm born and raised at, you know?
And so I'm like, oh, this is, I'm just feeling like destiny, right?
So I'm like, I've always had this weird thing that I was meant to marry somebody connected to Hawaii, right?
Dumbest, most random.
Like, everyone that I dated always had, like, the people that I really, like, fell in love with all had like a connection to Hawaii, some loose connection.
I was like, man, I'm meant to marry somebody connected to Hawaii.
Why do I keep, like, ending up with people that are connected to Hawaii?
So pick her up to take her to the helicopter, never spoke on the phone, never saw.
I saw or wasn't sure if either of us were getting catfished.
Pick her up.
As soon as we get in the car, I'm just like, you know, cool, cool.
You got any connection to Hawaii?
Because I'm, you know, because I kept telling myself, it doesn't matter.
Like, look, she's gorgeous.
Like, her parents are from, her mom's a date in Ohio.
Like, this is destiny.
Forget about Hawaii.
And so she's like, well, a little bit.
I guess my grandparents live there and my sister lives there right now.
So I'm like, it's good.
That's good.
Like, okay, we can get married.
We can get married.
So we drive to the airport and get to the helicopter.
Now we're helicoptering over California, central California to go rescue some puppies.
And, you know, I'm trying to be impressive, you know, about how, like, evolved I am.
You could have sat there like a mute.
I'm sure she would have been just fine.
She's going to get puppies and rescue them.
Look, and what am I trying to be like, you know, I'm trying to show this new evolved, like, you know, I just, you know, whatever, whatever.
And then she begins to tell a story of how she had a rare blood disease when she was.
10 called aplasty anemia and was given like six months to live.
Oh shit.
And then she was make a wish granted her wish and her let her only wish was to swim with
dolphins.
And so make a wish granted her wish and flew her to Hawaii where she swam with dolphins.
And and through that experience, she said that like I told myself, I'm not going to let
myself die that this I want to experience stuff like this for the rest of my life and went
home and went through all these experimental treatments and it went into remission and beat the
disease and as soon as she finished i'm like this is my wife and think how bizarrely powerful
and sure i was from a universal standpoint on the first time seeing her yet it's 10 years later
and it's like this is like the relationship in our love at this scale is so beyond what i
could even imagine, but that is where it started. You know what I mean? And so when you think about
that, like that beginning, that depth and purity is also why like, oh, like, I don't, it is the most
valuable thing I have in my existence. So no part of me will ever allow it to be damaged,
tarnish, or even build a wall between us in any way, shape, or form. But most people don't have,
weren't at a position in life to have that experience and then be able to be focused enough
and evolve to a place that you want to make it that precious, I think is the difference
that that's allowed me to get to this level with it.
No, but I think you telling stories like this is important because it allows people to
see what's possible, right?
And if they're patient and thoughtful and if they're open to looking for something like
this, right?
Like, as opposed to just like rushing and doing things because you feel.
like you have to do them right away. Like if you can wait for a relationship like this,
that's that kind of special. You know, it's a different kind of way, but, you know, we were
joking that I've known Lawrence as I was 12. But I, the moment I saw her when we were 12 years old,
I was like, that's the one. I had huge tits and I looked like the substitute teacher.
I think that's probably why because I was like, what are those, right? But no, joking aside,
like, I chased her for 10 years and have like been with her since I was 21. It's like once you know
that kind of thing and you know that kind of love, it's like you protect that way.
with everything you have.
Well,
I can't wait to get my email
in the morning.
Well,
now I got a fucking
quote.
I want therapy
every other week.
I want movie night,
sushi night.
You don't even like sushi.
I want a two-hour talk night
without your phone.
And I want you to talk about me like this
when I'm not around.
I don't ask for much,
bitch.
If I go on other podcasts,
which is rare,
I will do.
But if it's on our podcast,
I got to make it about the guest.
Okay.
I think it about me.
Okay.
Okay, look, I would like, before we go, okay, I would like to present something to you guys.
Go for it.
You know, obviously, you guys have been kind of really evolving here, okay, and doing a lot of brand deals recently.
Of course, you got your pink little shake at Irwan, okay, you got your cookie dough, you know what I'm saying?
You know, you got your products, you got your brand deals.
I would like to present you guys with an opportunity, okay?
And this opportunity would be a skinny confidential beauty and brains protein bar.
Oh my God, you're so cute.
He has it, you guys.
Okay, so please take a look at it.
What is it is in here is a special form of seaweed as well as some coffee extra.
Please go ahead.
Please go ahead.
Am I going to be wired up?
What is this?
No, it's just like some new tropics.
But ultimately, you know, coffee fruit extract, right?
A little bit of magnesium that comes from algae, right?
And some MCT.
And the flavor, if you will, is raspberry chocolate chip.
Okay.
So it even...
Now you're speaking her language.
You know what I mean?
So it ends up 210 calories, 11 grams of protein, you know,
seven grams of sugar, a mind right, neutropic superfood.
Are we in the Dere Dick machine right now?
What is going on?
This is so good, first of all.
And the product development at Mind Right is second to none.
And this what led us here.
So when me and Bernie were talking, it was like, man, let's blow their mind.
Like, can we make a pink bar?
Can we make a pink bar that's beauty and brains?
We haven't got to talk to Bernie yet.
So it capitalized on both.
So again, I want you to take those.
And I just want you to think about the potential partnership between the skinny comfort.
and mind right, good mood, super food.
You know what I love about you?
You don't waste time.
You didn't just come to podcast, did you?
You just taught me the blueprint
and now you're using the blueprint.
This is like, what's that movie?
Inception?
Listen, I told you, I said, Lauren, this guy's going to blow your mind.
This is really good.
And Rob, I mean this as a compliment.
I think you're one of the best guests
we've ever had on the show.
A hundred percent.
You're very, very smart in many ways.
And I admire everything.
you've done both not only in your business but most of all in your personal life.
Yeah, I appreciate that.
This is so good.
If someone wants to go try one of these bars that's not pink but maybe coming soon.
No, no, no, don't even bother.
We're only waiting for the pink bar.
Oh my God, you guys, this is so good.
This is so good.
You guys really made this for me?
I mean, you guys should see the packaging.
It has a logo and everything.
Yeah, yeah.
This is so cute.
Because, like, I really do think, like, but really this.
This is a product that's like perfect for you.
It's just whether or not it steps on the toes of the cookie dough.
You know what I mean?
But you should really think about it.
You know what I'm saying?
You can talk to Bernie about it.
Well, I definitely will.
And if I just learned anything from your podcast, it's that I need to diversify.
Right.
Thank you so much for coming on.
Where can everyone find you?
Pimp yourself out.
All your companies will be here all day.
But just like some of your companies that they should check out.
I mean, look, everything for me is through the Deer Deck machine,
all the companies that I operate and own.
and then my life runs through Rob Dirk
and it's just, you know,
trying to showcase that harmonious high quality life.
And don't even think about sliding him in his DMs, guys,
if you're trying to flirt because he will not open it.
I won't.
Don't even try it.
He'll be in his egg.
Rob, you're insane.
Thank you so much for coming on.
I took notes.
That was one of my favorite episodes we've ever done.
Thank you so much.
Thank you.
Wait, don't go.
Do you want to win my new skinny confidential hot minute planner?
All you have to do is tell us your favorite.
takeaway from this episode with Rob on my latest post at Lauren Bostic and make sure you're
following along on TikTok at Lauren Bostic. And with that, we will see you next time. I hope you
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