The Bossticks - Simon Huck On How To Get & Keep The Career Of Your Dreams, Reality TV Early Days, & How Your Passion Can Unlock More Than Just An Income

Episode Date: February 6, 2023

#541: On today's episode we are joined by Simon Huck. Simon is a serial entrepreneur and marketing expert who has made a name for himself as a leader in the industry. With a background in fashion, Sim...on has built and managed several successful businesses, including the branding and marketing agency, Command PR. He has also been a regular commentator and cast member on various television programs. Simon joins the show to discuss how we can get and keep the career of our dreams, the early days of reality television, how PR has changed, and how your passions can unlock much more than an income.  To connect with Simon Huck click HERE to learn more about Lemme click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential. Introducing the BOUGIE DRIVING GLOVES. Sun protection gloves with UPF 50 help protect your hands and arms from harmful UVA and UVB rays from the sun. Get early access to our newest launch by clicking HERE to sign up for texts.   This episode is brought to you by Sunday for Dogs Sundays is air-dried dog food made from a short list of human-grade ingredients. Unlike other fresh dog food brands, Sundays is zero prep, zero mess, and zero stress. Get 35% off your first order by going to SundaysForDogs.com/SKINNY or use code SKINNY at checkout. This episode is brought to you by Arrae Arrae's product line is comprised of three products, Bloat, Calm, & Sleep alchemy capsules to help solve everyday problems that women constantly deal with. Use code SKINNY at arrae.com to get 15% off your first purchase + a free Sleep Mini. This episode is brought to you by Thrive Market Thrive Market is the go-to for all of your grocery and household essentials- and it's all conveniently delivered to your doorstep. Get 30% off your first order, plus a free $60 gift at thrivemarket.com/skinny or use code SKINNY at checkout. This episode is brought to you by See's Candies See's has been dedicated to Quality Without Compromise for over 101 years. Visit your local See's shop for a free sample AND pick up your favorites and other delicious limited-edition gifts. Go to sees.com to shop their Valentine's Day treats and gifts, or visit your nearest See's Candies to shop in person. This episode is brought to you by Zoc Doc Zocdoc is the only FREE app that lets you find AND book doctors who are patient-reviewed, take your insurance, are available when you need them and treat almost every condition under the sun. Go to zocdoc.com/skinny to download the app & book with a top-rated doctor today. This episode is brought to you by Ritual Ritual knows it's basically impossible to get all the nutrients you need from your diet 100% of the time, so they made a multivitamin that helps you focus on what's important. Like filling key nutrient gaps to support foundational health. Go to ritual.com/skinny to receive 10% off your first 3 months. Produced by Dear Media

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Starting point is 00:00:00 The following podcast is a dear media production. This episode is brought to you by The Skinny Confidential. All right. We have a launch happening on Tuesday. And it's something that we've been working on for the last year and a half. It's so cute. I've been wearing them for the past year secretly. And I can't wait for you guys to find out what it is.
Starting point is 00:00:22 But here's the deal. If you're signed up for early access SMS, you will know today what this product is. and you'll be able to shop all of our products early. And we don't spam you with text. We do like cute, really pretty, aesthetically pleasing text. So they're not like annoying. Anyway, you can sign up for early access, SMS, and find out what the product is. If you go click the link in my bio at Lorne Bostick.
Starting point is 00:00:46 We'll also put it in at the Skinny Confidential bio. All you have to do is click it and find out about all the newest launches and what is dropping on February 7th. In the meantime, go shop the skinny confidential razor, the pink balls, and the hot mess ice roller at shop skinny confidential.com. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie.
Starting point is 00:01:11 And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her. People in certain circles only want to talk to you if they feel like there's something to benefit. And so at the time when I was this unpaid intern where you'd feel a little bit invisible, I experienced that for the first five, six, seven years of living in New York when I didn't have this like rolladex of people in my life and I was just the intern. I think the number one hack is don't follow the money. Follow the passion. Follow what you're obsessed with. What keeps you up at night. What like drives that crazy feeling in your stomach, not the money. Simon Halk is on the skinny confidential him and her podcast today. You may recognize him from social media.
Starting point is 00:02:07 You may recognize him from the Kardashians. You may recognize him from Judy, an emergency preparedness company, or even sniff, his non-toxic clean candle company, or perhaps even Lemmy. A supplement company he partnered on with Courtney Kardashian. He does so many things. He is so multifaceted. But most of all, he is one of the most down-to-earth guests that we've had on this podcast. He's funny. He's cool. He's in on the joke. And he doesn't take himself so seriously.
Starting point is 00:02:35 I had such an incredible time interviewing him because it was like we were at Happy Hour with him. So it's a very organic, easy conversation. He's witty. He's cool. I just liked him. You know what I mean? He was just one of those guests that you're like, come back on whenever. In this episode, we'll talk about how we got his first internship, the art of persistence, the unglamorous side of the entertainment industry, hair transplants. The first time he met Kim Kardashian, we talk about Melissa Wood, we talk about connecting brands, celebrities, all different kinds of things and how he went on to build Lemmy, his marriage, and working with a spouse. He really does it all. And I could not be more excited to have him on. Let me know if you guys want to do part two. And we have a giveaway at the end of this. So definitely
Starting point is 00:03:21 stay tuned until the end. On that note, let's welcome Simon Hawk to the Skinny Confidential, him and her show. This is the skinny confidential, him and her. Simon, I want to get your story. Free Hollywood. I want you to go back to where you grew up, how you grew up, if you knew that you were meant for New York, for Hollywood. What was your childhood like?
Starting point is 00:03:49 Oh, my God. Such a heated question. So I guess this all starts back. I grew up in Ottawa, Canada, and I never really knew. what I wanted to do. I knew that I was obsessed with celebrities. So at the age of 10, my parents got me a subscription to People magazine. And like every Christmas, all of my stocking stuffers were tabloids. Like I had an Us Weekly subscription throughout high school. And I would like tear things out. I would put them on boards. And I knew that I was obsessed with the idea and kind of like the
Starting point is 00:04:21 mechanics of celebrity. Like I was fascinated by agents and managers. I was like, how does that even work. Like, what do they do? So during award seasons, I would sit there with my parents. We would watch the show and I would see the red carpet and I'd be like, who's that person moving them around with a clipboard? Like, I want to know what the clipboard life. And then in college, you know, I was kind of just trying to figure out what I wanted to do. And I still had an Us Weekly subscription. Like I received a weekly, Us Weekly in my dorm at college, which is like strange. And my school was like very academic. And there I am like reading about at the time. It was like, Lindsay Lohan.
Starting point is 00:04:58 And there was an article about a woman named Lizzie Grubman. And Lizzie, if you aren't familiar with Lizzie, Lizzie had a show on MTV called Power Girls.
Starting point is 00:05:08 And she was also involved in a very high-profile car accident, unfortunately, that she hit 20 people outside of a car and she, outside of a nightclub,
Starting point is 00:05:17 and she ended up going to prison. And she came out of prison and MTV gave her a TV show. And that's where I found her. People died in that accident or no? They were, no, they were maimed and wounded. It was awful.
Starting point is 00:05:30 She became from this incident, like, welcome to America. This thing in New York City. I mean, she had always had this PR firm, but this accident really propelled her into the spotlight. And that is where this, a Swinkly story about her came out. She was like spotted holding hands. It called her publicity princess, Lizzie Grubman,
Starting point is 00:05:48 spotted holding hands with John Mayer at NYC hotspot Marquis. And I was like, oh my God. Like, these are all triggers for me. Like, what is the publicity princess and how do I get involved? So I picked up the telephone and I called her office and I said, I will do anything. I will work for free, whatever you want. And they kept hanging up on me and they're like, we don't have a job. We don't have a job. We don't do interns. Finally, someone picked up and said, okay, I will meet you if you happen to be in New York. So I called my parents and I was like, I got a job interview. They were like, amazing. What is it?
Starting point is 00:06:21 What's the firm? Like, they thought I was like looking for like, you know, a marketing agency. See, I was looking for anything outside of kind of what I was doing then. A month later, I met with Lizzie and Jonathan in New York and the rest is history. I started as an unpaid intern and that was 18 years ago. Were your parents always supportive when you were growing up? Because I know that a lot of people ask me because I feel like I've always wanted to be an entrepreneur. And a lot of people's parents are like, no, you have to be this or you have to be a doctor or a lawyer. Were your parents always like, you do you?
Starting point is 00:06:56 Hmm. Yes. But I think they also thought the dreams of like working. Because I didn't know what, I didn't even know what PR was. I thought PR was like event planning. I thought like I would be like lighting candlesticks on a table. Like I didn't know. I'm from Canada.
Starting point is 00:07:11 So we didn't even know. I didn't know that like, I mean, I still to this day like when I think of PR, it's like a vast industry. Saying your publicist doesn't properly like surmise what each publicist does. Like there's corporate PR. There's health care. PR. There's like entertainment PR. So I didn't really know what I was getting into, but I knew that anything attached to celebrity I would be really good at because I was very passionate and I was obsessed. I wanted to
Starting point is 00:07:34 learn everything about every TV show, every character. Like I was just, I was in it. What are some of your first celebrity moments where you were like, oh my God, I've come so far. This is so crazy. Like looking way, way, way back. So when I first got the job, first of all, it was an unpaid internship. So it wasn't like, this dream job and I didn't come for money. So I was living on like a sofa situation on a friend's you know, it was not a glam. Speak about this because I think people need to hear this because it's like you loved it so much. You're getting an unpaid internship. Yeah. So I basically met with Lizzie and Lizzie was partners with this guy named Jonathan Chevin who now goes by Food God. Officially, is that a legal name change? He legally changed his name to Food God, which is wild. Yeah. Michael wants to change his name to
Starting point is 00:08:21 hair god. No. You also have a the thickest main. Well, that I do have. That is natural. Stimulate a scalp daily. You're, no, whatever you're doing. Are you on like supplement? Are you on lemmy? Listen, I'm on a, I'm on a shit. Yes, it's all. If you want hair like this, let me do a plurphy. We'll get me here with this. This is a bloat one. Yeah. If you guys want hair like this, Lemmy, that's your answer. No, you have great. I've done two transplant surgeries. Really? Yeah. I'm a quarter of Japanese. You wouldn't know that looking at me. And I think I have that kind of like the Asian hair. I've got the luck.
Starting point is 00:08:53 Yeah, no, no, no, I'm so here for you. This is your glove today. We're done with it. I can't wait to hear about your hair transplants. If I would have gone that I was going to get this many compliments, we would have had you on a lot sooner. I know. Please. Yeah.
Starting point is 00:09:05 Oh, my God. I'm going to book the guest from now on. He's going to be like. And teeth. And your teeth are at 10. Well, the teeth are not as real. And like I said, I knocked them all out when I was a kid. But yeah, phenomenal dentist.
Starting point is 00:09:17 Okay. So you're an unpaid intern. You're on the couch. So I'm on the sofa. and it was really Jonathan. Like when I went in for my interview, it was Jonathan that took an interest in me. He was like, who is this?
Starting point is 00:09:28 Like, I was so enthusiastic. I was talking with my hands. I was, I just couldn't believe I was in New York City. I'd never been to New York. I've been New York once before. I was just enthralled by everything. There were camera crews in the office. So Jonathan was the one that really kind of took me under his wing.
Starting point is 00:09:44 When he just saw the talent or he saw the potential or what do you think? I think he saw the enthusiasm. Okay. Which is really, I mean, people always. He's like, what are the hacks to like making it? I'm like, just be really enthusiastic and passionate about what you do. And that's really all you need. Like, I didn't really know what my next day would look like.
Starting point is 00:10:02 I didn't really have the money to live in New York for longer than a month. Yet I wasn't getting paid, but I still, it's almost like I think of me at 39 now. And I'm so nervous about every decision I make and I overthink and I stay up at night. And I'm like, where was that? The 20-year-old Simon was like, move to New York, have no career paths, spend all this money on an education, go into something completely different. Like, you kind of lose it. But at the time, I just was, I didn't even think about it.
Starting point is 00:10:28 And at this point, are you single ready to mingle? Or are you dating? What's your love life like? I, okay, so love life is essentially non-existent. I went to a school where I was literally like the only openly gay person. I mean, maybe there were two or three other people, but it was a very, I wouldn't say conservative school. It was just, it just wasn't really the time where, there were tons of openly gay people on campus.
Starting point is 00:10:54 Looking back, though, now when you look back and you, like, maybe talk to people online, is that actually because people were suppressing their sexuality? Yes. Yes. It's not like you were the only gay person, just people were not open with it. Yeah, they were not open. So that was probably liberating, though, to be, like, one of the only people in a time when people were suppressing that.
Starting point is 00:11:14 Yeah. It was. It was. And then coming to New York, I felt like the first couple of years in New York, I had no time for anything other than career. I was just dead. And I also, being from Ottawa and not being around this, I was so deeply intimidated. I would kind of walk into these rooms and I'd be with Jonathan. And I could feel that people, and you guys may relate to this just like in seeing as your careers have grown, like people in certain circles only want to talk to you if they feel like there's
Starting point is 00:11:44 something to benefit. And so at the time when I was this unpaid intern, you know, there are people now who send me glowing emails, who want to have dinner, and who, 18 years ago, like, would say nice to meet you, but not look at me in the face, like, where you'd feel a little bit invisible. And I experienced that for the first five, six, seven years of living in New York when I didn't, when I didn't have this, like, rolodex of people in my life, and I was just the intern. You know, it's funny not to bring up the gender, but Caitlin Jenner came on the show and was talking about how when he, she, he, he, at the time Bruce was coming up, had met Bob Eiger.
Starting point is 00:12:23 But Bob Eiger was a bag handler at a hotel. And before he became Bob Eager of Disney. And he was like, you never know who's later going to have this rise to, you know, whatever they're going to rise to. It's just like, you never know. You never know. And like, so when we were talking about Melissa Wood before we started, Melissa and I met, Melissa was a cocktail waitress at Marquis when I met her in 2007.
Starting point is 00:12:47 And I was the intern with the clipboard. You know, like, that's why, like, these relationships that you have and you, like, people that you just love, you're so proud of them when they, when they pop and they follow their dreams because look what they get to do. When you look back, who are the celebrity epiphanies that you look back and you're like, this was such a moment for me? Well, I think the moments, like the moment that's like, obviously the most glaring would be meeting the girls, like meeting. I met Kim in 2007 through our friend, Bertie and Kevner. Gastineau at the time, and Kim wasn't on a TV show, and I remember her having a conversation about Ryan Sechrest and him kind of offering to do a show on E. And I remember my opinion was like, oh, maybe reality is like not really the luck. I remember thinking like, oh, God, reality, Anne and Nicole Smith had done a show. And it just felt like that wasn't the vibe.
Starting point is 00:13:39 I mean, thank God, no one listened to me. And Kim had a very, just even at her age then, she just knew instinctively like what what just to follow her gut and to do and so and same with same with Chloe I mean at the time Chloe was Nicole Richie's personal assistant and I was Jonathan's personal assistant we were all so young and we in the world and Instagram wasn't around then so it was just a different world at this point Brittany had her own TV show remember that TV show oh my god I was I was on it yeah yeah oh my god I didn't know that I didn't know that I mean And like in the background as a cameo, but Brittany and Lisa, I was very close with Brittany and Lisa, and they had a very successful TV show and they had two seasons.
Starting point is 00:14:26 And Brittany was the beginning of it. Like, she's the OG and she's also how I met the girls. So at what point do you decide that you want to do Spin Crowd? So this was something, I think for Jonathan, and if he was here, he would be nodding his head in agreement. like he always wanted to turn up the fame. He was like, I like, we had a marketing company where we connected brands with celebrities and did PR, but he always felt more comfortable being the star himself. I did not.
Starting point is 00:14:57 I was like, let's grow this business. Like, let's get the loot. Let's, I mean, this is at the time when like connecting brands with celebrities was still kind of a novel. I mean, there was traditional endorsements, but not in the way we think about influence now where people are just talking about products, holding products, speaking about what works for them. That's a recent kind of a 10-year phenomenon. But back then, it was traditional endorsements, like celebrity holding product, smiling. And so that was changing.
Starting point is 00:15:24 I want to know the behind the scenes of how it came to fruition. Yeah. Jonathan wanted to do a show. We felt like a lot of people were really fascinated with what we did at our company, connecting brands with celebrities. And so Kim came on and said, I'm fascinated. Let's do a show about this. So Kim was the executive producer of the show. show and co-creator of the show. She was already on E and her show was crushing it. You guys had all these like crossovers
Starting point is 00:15:52 because I remember seeing both on both shows. She was our lead-in. And this is at the time talk about a lead-in. And this is that our season was the season when Courtney literally pulled, I think it was Mason out of her. Like, do you remember that iconic TV moment
Starting point is 00:16:09 where she like literally just like pulled Mason out of her and they filmed it? I mean, the show was mega, mega, mega. So SpinCrowd was the show that was following it and showed kind of our office life in L.A. with Jonathan and I, and we did, it was eight episodes. And truthfully, like, I liked the experience. I'm glad we did it, but I wouldn't do it again. You wouldn't go on television again?
Starting point is 00:16:32 Not in that format, no. Why? I think when you film a show like that, it's you set yourself up to create scenarios that aren't always 100% authentic because a lot of the things that I do, I can't show on TV. Yeah, I think about like, I guess maybe what you're saying is like you have to kind of fabricate some things to make it more interesting because if you're just running the business, one, you can't show some of that stuff. And two, you know, if you're running a business that's maybe dysfunctional, like that
Starting point is 00:17:01 wouldn't be a sustainable business. So you're kind of like creating this scenario that. Yeah. Or you take on, it wasn't that the storylines were fake. They were all real. They were just with clients we would normally never work with. Yeah. Or doing things that we normally wouldn't do. And one thing I would say is like Jonathan's superpower, not my, I can't turn it up.
Starting point is 00:17:19 Like I'm only good at just kind of being me. You seem very business minded, though. Like you're happier being behind the scenes. 100%. I'm like a sensitive Sally. Like I was like in my DMs reading some comments and I'm like, oh, Traker. Like I rather just not do that at all. You have to have thick skin.
Starting point is 00:17:38 You have to have really thick skin. What's a crisis that has happened in, it could be like in 2007, whenever, whenever, that you helped put the fire out that's sort of public knowledge? I mean, I think there's so many. There's so many. There was a, I guess the crisis, there was a crisis when, so Jonathan Lizzie had this partnership, this company together. And two years into the partnership, she wanted to end the partnership. and I could have stayed with Lizzie or went with Jonathan and I made the decision to go with Jonathan.
Starting point is 00:18:15 I felt like instinctively there was just this connection I had with him and he was somewhat my mentor. Even though now he's like people who know him back then, he was really kind of this PR king in New York City. He's now known for food and whatever else he's doing. But at the time he really was like the guy in New York. Like he had built a very formidable career. in PR? Absolutely. What about a crisis that you guys have to put out as a PR agency? Like,
Starting point is 00:18:42 and you don't need to give specific names. I'm just wondering, what is your behind the scenes look like? Oh my God. It's so many group chats. Like, is someone like getting arrested for like drinking too much? What are the, what are the things that are thrown at you? I'm curious as from behind the scenes of it. So I'll give you a little context. So our company specifically connects brands with celebrities. So although I'm a publicist by trade, like that's how I started my career, we don't do that anymore. People often think like I represent the Kardashians or I represent talent. I actually don't represent anyone. But what I do is that if there is like a brand issue and a PR issue with a celebrity, like I'm there to fix it. So give us, it could be like.
Starting point is 00:19:26 And is that just relationships? Give us a random example. So the relationship is on the brand side. So brands hire me. Talent doesn't hire me. Like I don't know how talent publicists do it. I would, I would, job. I would. Like, is Corona hiring you when coronavirus happened? So like, like, I need more of like, so like I get confused with PR public. Yeah. Yeah. So for example, Pepsi would hire us and say we're looking to launch a Super Bowl campaign with, I don't know, Beyonce. This didn't happen, but I'm just telling you, this is an example. So I would then say, okay, Beyonce is great. This is what it's going to look like. This is what it's going to cost. This is how it's structured the deal. Here are three other great options. and then I would negotiate that deal and bring that deal to life.
Starting point is 00:20:06 Isn't that to me that sounds like a manager? No. But I'm on the brand side. So the manager's receiving the deal. So our agency command is talking to managers and agents all day long. Got it. So you're really like. So I would talk to you if I wanted to do.
Starting point is 00:20:22 If we wanted to work with a brand, but dear media would talk to you. Yeah. Exactly. Not the other way around. Or like I, you probably don't even know this, but I know that my company command has brought you yourself personally deals, endorsement deals that your agent has then passed on or accepted. Oh. Yeah. I didn't know that. Yeah. I love it. Yeah. Happens all the time. Oh my God. So you guys are kind of like silent. But on the brand side. We're on the brand side. So I guess the best way to say is we're
Starting point is 00:20:48 essentially talent brokers. Got it. Okay. But is that, this is my last question about it because I do get confused. Is that a publicist too or is that different than a publicist? It's completely different than a publicist. but I started my career in PR. So there's a lot of, even my parents are like, I don't know what he does. He represents people. I'm like, I told you I don't represent people, but fine. So why did you decide to leave being a publicist?
Starting point is 00:21:13 I was more interested. I thought that it was more lucrative, the, the brokering side of it. And I was already doing it. Like I was doing it in the PR sense, but I just wasn't getting compensated for it. Talent's pain in the ass.
Starting point is 00:21:28 Yeah. Talent. And I'm the one that. it comes with the money. So I'm like, I'm the one that's bringing the deals. So I don't care that you're not happy with the quote that was approved because like I'm on the brand. I'm on the brand side. I'm bringing the loot. So I need everyone just to get in line. So are you actually managing anything with the talent or do you just go to the talent's manager? Just manager. Which is why I didn't know command to broaden me anything. Yeah, exactly. Got it. Exactly.
Starting point is 00:21:52 I just had to clear that up. Yeah. I was talking about this last night about publicist, PR, brand managers, agencies. It is confusing. Well, it's also the Wild Wild West. Back in the day, there was like, it was very gate-kept. You know, no one really knew what was going on. Now, you're like, you know, the assistant can do a deal. Right. The assistant's like, I got a paid post for 10K who wants to take it.
Starting point is 00:22:13 You're like, oh, my God, like, it's just, it's not what it used to be. It's wild. It's wild. So let's go back to your, you do your show, and then you're also making appearances on the Kardashians. Yes. At this point was the Kardashians as powerful of a show as it is. now or was it kind of just coming up when your first appearance happens?
Starting point is 00:22:34 It was at the time when like lightning had struck. So it was, it was pan- it went from us doing small appearances, wherever to us closing down Soho when Dash opened. Like actual Dash.
Starting point is 00:22:49 Like you couldn't close down Soho. Like the actual neighborhood. Like there was thousands of people outside the store. Is that, I actually want to know from like a micro level. Is that overwhelming with all so many,
Starting point is 00:23:00 people? I mean, for them, I think absolutely. I think it was like completely overwhelming. And at the time, I don't know, I think there was probably like a small amount of security, but not how they're moving now. You know, no one was really prepared for how quick it happened. And how do you roll that back after? Yeah. I mean, it's like you're in it now. Yes. Yeah, you're in it. So when you decided to make an appearance on the show, are you nervous? I'm not nervous because I, it's not like you suddenly show up and you're your friend like it's not you're meeting them when they're not globally known and they're starting a show you're kind of there through all the different stages of it versus just being thrown on a show that's already a hit if that makes sense got it and also i think
Starting point is 00:23:46 what is seems to be like so great about you is you're you seem very confident and comfortable with who you are where you don't need to come on the show and like do a tap dance no i'm not good at the tap dance no but i think that's that's good it's they already are the like main characters and you're like good supporting character energy. Yes, or or just in the background or just chilling. Like I think people watch the show for the girls so everyone else just needs to be themselves. Some people, and Jonathan's great at this. Like he can turn up the energy. I am like, it's not my vibe. All right. We streamline every single thing in our life, including dog food. and the dry dog food that I like is by Sundays. Okay, first of all, this is 90% meat, 10%
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Starting point is 00:25:23 You should also know, most importantly, it's affordable. So this cost 40% less than other healthy dog foods because Sundays doesn't waste money on shipping frozen packages. So instead, they just source the best all natural ingredients for your dog. So if you're looking for a healthier dry dog food, this is easy to store, it's easy to serve, and most importantly, it comes to your door. We worked out a special deal for all our dog-loving listeners get 35% off your first order of Sundays. You're going to go to Sundays for Dogs.com slash skinny or use code skinny at checkout. That's S-U-N-D-A-Y-S-F-O-D-O-G-S dot com forward slash skinny. Upgrade your pup to Sundays and feel good about the food you feed your dog.
Starting point is 00:26:08 Things get bloated for me. Let me tell you. And I am a fucking practitioner when it comes to bloat. I mean, I'm doing the ice bath, the cold plunge, I sauna, I ice roll, and I take my array blow capsules. These, you guys, are five herbs plus one fruit-based. digestive enzyme. I've been told by so many doctors for so long that after you eat, just having that digestive enzyme really helps target bloat so you feel relief. And once I implemented a ray into my
Starting point is 00:26:41 routine, I noticed a huge difference, especially in my stomach bloating. So I actually did a deep dive on the brand to see exactly what's in it. And you should know they have ginger root. And this is going to stimulate the digestion. They have lemon balm for gas prevention. They have dandelion root for liver They have peppermint also for gas prevention, and they have slippery elm. This makes things move. And lastly, and my favorite ingredient is they have bromelaine. So this is actually found in pineapple. I learned about this from the doctor who did my boobs, and he was like, you need this after
Starting point is 00:27:15 surgery, and this is going to help so much with bloat and swelling, but also speeds up your food breakdown. So if you're looking for something that's 100% natural to help with bloating, this is great after a big meal. I love it after like pizza or pasta. but I especially like it when I travel and I go on a flight. It's vegan, non-GMO gluten-free, filler-free, cruelty-free, and non-habit forming. You're going to go to Aure.com and use Code Skinny at checkout.
Starting point is 00:27:38 You get 15% off your first purchase plus a free sleep mini, which is another amazing product that they have. That's Array.com, code skinny. Thrive Market, making everyone's life easier. No one wants to get in the car and go to the grocery store. They want convenience. They want efficiency. see. So for my grocery and household essentials, I go to Thrive Market. I have been using Thrive Market for literally four years. You guys, I'm telling you, if you want to save money on every single order,
Starting point is 00:28:12 like 30% each time, and you want everything delivered straight to your door, then you got to try them out. The best part, though, is like they do the annoying lifting for you. So they're going to go on and they're going to categorize everything. So they have like non-toxic cleaning essentials, gluten freak snacks that are certified. They have. a vegan, vegetarian, like everything is organized and everything is vetted. So you know when you're placing an order that it's actually a legit brand. They've really done the dirty work for you. I love to go on there and just pick out everything. It comes straight to my door. I get the deals. I open the door. I grab my groceries and I am good to go. It's great if you're busy,
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Starting point is 00:29:27 As the show starts to go on at what point do you launch your own businesses and then go into business as a partner of Lemmy? After, you know, 10 years. years of doing this, I'm like, okay, I kind of understand the secret sauce of how to make brands famous. And I understand like the Venn diagram of consumer brand, influencer celebrity, and sales. And I've made all of these huge brands very famous through really clever endorsements. I want to start doing this for brands that I have an equity piece in. So I start joining boards of companies and being an advisor. And then in 2000,
Starting point is 00:30:06 and 18, my co-founder and I of Judy started, it wasn't Judy at the time. We were thinking of 17 different brands, but we had friends and family, friends in California who had lost their home in wildfires. And this is when we met you? You met me in 2020, yeah. Was this right before the pandemic? The pandemic had not kicked in. I remember when that happened. I was like, I thought about Judy. And I was like, damn, what a smart business. Obviously not the greatest time, but like talk about an opportune moment, right? Like crazy. So we did our preparedness class at Raina's like in, November of 2019. We launched the brand Judy in January 2020.
Starting point is 00:30:42 Can I say something too? Please. That group of people was the most unprepared people. They needed Judy. They needed a few duties. No, we saved them. Rayna, I love you. But these, I remember sitting in that group with these people, I'm like, Lauren, if the flood happens, if lighting strikes, this group.
Starting point is 00:30:55 I'm one of these people, though, that's just like, you got it handled, right? Yeah. Yeah. Well, there was all these, there was all these phenomenal people. Tell me where to stand. Do we have Wi-Fi? No, do we have Wi-Fi? I remember looking around, I'm like, Lauren, if shit goes down, I don't think these people are going to save us.
Starting point is 00:31:10 100%. Right? 100%. I was like, they need Judy and they need a bunch of other people to come in and help them with the Judy. Well, that was the thing with Judy. Like when we started researching preparedness, 60% of American families are not prepared for an emergency. And I was like, that's me. I don't even know what- 60% of them were at that house.
Starting point is 00:31:26 No, they were all so clueless to all of it. But I think that was like why Judy was so appealing was like there was this like huge white space of people not really caring about emergency preparedness and then thinking, oh, but it's not going to happen to me. Like that kind of like emotional distance of this would never happen to me. So January 2020, we launched and then we start to get, there's like media reports in early February of coronavirus. But just like all media, you think, oh, like, is that actually real? It's not going to happen to me.
Starting point is 00:31:57 It's not going to happen. And then by middle of March, we have sold out of every single Judy in a matter of 48 hours Jenna Bush, who is a friend and a supporter, mentioned Judy so casually. She said with all this coronavirus stuff going on, I have my Judy that my friend Simon gave to me, and I'm so excited that I'm prepared. That aired, and we sold out of six months worth of stock. Well, I actually do have my Judy that my friend Simon gave me at Rena's house, too. And honestly, like, my thing is if something happens to Michael, I have, I at least have Judy.
Starting point is 00:32:33 Yeah. And it's chic. It's chic. It's cute. It's definitely organized. I also think if you're someone who lives alone and you don't know too much about emergency preparedness, it's a great thing to have no matter how big your house is. It doesn't take up like, like, okay, this motherfucker when we had a storm in Austin.
Starting point is 00:32:53 We were in that freeze. Remember in Texas? Yes. Yeah. It goes out and buys way too much shit that we're never going to use. I'm meanwhile, I'm like, I'm like, Judy, my being a minimalist. list. Like, don't want a bunch of clutter. It's so much more the move than buying a bunch of random crap. No, Simon, you'll get, I'm prepared now. I'm overly prepared. Thank you. Yeah.
Starting point is 00:33:14 No, you need to be. And we launched generators then like a year after that because power is a big, yeah, power is a big thing for a lot of people. Smart. That is so smart. So it's been, it's been kind of this crazy journey. And then my husband, Phil, he launched his startup. And I became kind of a formal advisor for that a year after Judy. So in 2021, he launched SNF, which is a, I think we've sent you some of the candles, but there are. Wait. Yeah. I didn't know that. That's something I did not know. Yeah. I love your candles. Oh, good. You have them. Okay. Good. You did the candle collab with half baked harvest. Yes. It smells so good. Isn't it in. Yeah, she's amazing and the candle's amazing. Pump. And that's that huge candle in our house. That's how you got up your sleeve over there. What's going
Starting point is 00:33:54 no, no, no. It's all smoke and mirrors. No, it's a lot. It's a lot. But once, like, the formula is the same for all of them. Like, create a great product and find really interesting people who actually like it. Create a great product for someone who's listening. Can you give like a couple more tips for creating? Because I feel like you're the brand whisper. Give us a couple tips. For me, my, I would say my whisper, like where my superpower lies is, is influencer and celebrity, like how to make it famous. I think anyone right now who has a startup who's living online, it's really hard to acquire customers. It's hard to break through the noise. There's hundreds of brands out there. So, finding really like the half-baked harvesting totally organic that was half-baked discovering the product
Starting point is 00:34:37 I think through Melissa Wood and loving it and then reaching out to Phil my husband and saying we should do something together. I love your candles. And none of this was paid. This was all just making sure your product gets in the hands of the right people because if it's a good product, people want to do things with you. And you know, you do so many amazing collabs. I love your product. I didn't realize that SNF was also you and your husbands. It's an amazing candle. Thank you. Can I ask this question? What are the points that you guys hit when you're making a candle? For instance, can I light it around my kids? Can I light it around the dog? I want to know more about that. Yeah. Fire safety is a big thing because the four-wit candles, which you guys have, they can be, you have to blow those out and there's candle maintenance. You have
Starting point is 00:35:22 to trim the wicks every time. Like, they should never get longer than, you know, it should be this. And you shouldn't light them for more than five hours. And most people do. So you, like, you have a dinner party and you light it. And four candle, four wicks burning, that's a fire hazard because that heats up the glass. And that's not just for sniff. That's for diptee. That's for every candle brand ever. Like you should never keep a candle like that lit for more than five hours. I did not know that. Yeah. It's a, it's a, it's a, it's a thing. No, we tell, we tell everyone. I'm like, I told Phil actually yesterday, I'm like, we have to lean in on that education so people know. Can you sleep with a fireplace on?
Starting point is 00:36:02 The Judy side of me says absolutely not. We just did that. You can sleep with a fireplace on. I don't know. I don't know. Fireplaces on for a long time. Yeah. I don't know.
Starting point is 00:36:13 The Judy side of me is like, why take the risk? Yeah. Yeah. You slept with a fireplace on at Santa Cedar Ranch the whole time. Oh, isn't that place? No. No, no, no.
Starting point is 00:36:24 That's beyond. Crackling fire. Yeah. I should, if I didn't get married at the hotel in L.A., I would have done there. You were married at the hotel Belair? Belair, yeah. I mean.
Starting point is 00:36:34 Yeah, it was so special. I mean. No, no, no. It was a wedding. I'm sure you had a crackling fire. Yeah, no, we had many. We had many. No, I became so crazy at my wedding.
Starting point is 00:36:45 I was the Bridezilla. Like, Phil didn't even know. Phil attended. I was like, this is your, this is your itinerary. Wait, tell me about how, first of all, tell me about who proposed, how you proposed, and then the wedding and how you were bridezilla. So I proposed to Phil. Phil and I had met on Tinder eight years ago. What did you like about him when you looked at his profile?
Starting point is 00:37:10 So I liked the fact that he was off the gay grid. What does that mean? So no one really knew him. You know, he worked in finance. He wasn't in the mix. He didn't know. He wasn't going to the Thursday party. He didn't know what that was.
Starting point is 00:37:24 And he had a lot of family photos like him and his sister. in his tent, which I love. Like, I love that. No desperate energy. No, most, I don't want to say most because I don't want to get in trouble. Love a guy in finance. Yeah, a lot of gay men, you know, have a lot of shirtless photos in their, like, they're not showing sweet, innocent photos of their siblings in their Tinder profile.
Starting point is 00:37:46 And Phil, Phil is just the sweetest, nicest. Like, I married my best friend. I truly, like, I lucked out. So part of the reason he married me, though, was to get to Montau. We have a beach house, little beach house in Montauk, and he is obsessed with Montauk. So I proposed to him in front of our beach house on the sand. It was actually January 2020, two weeks before I launched Judy. I had these massive rocks assembled on the beach that said, you better say yes.
Starting point is 00:38:16 And I, which is crazy. And I walked him down and he saw the rocks and he's like, someone's done an art exhibit. And I'm like, read it. And he's like, I don't know what it says. And I'm like, well, keep reading it. it says you and he said you and I'm like is there what's going on here right now and my friends were like hiding in the bushes with a video camera and then so I know now why people get on like bended knee so I got unbended knee and then that's the indication of like yeah it's the trigger
Starting point is 00:38:41 yeah and then how are you bridesilla because I started off by being like the wedding the wedding's gonna be small and then a week later I had my first call with Mindy Weiss I was like the wet and then Mindy's like, we don't need to do anything crazy. And I was like, no, no, no, we are leaning in. Like, my whole vibe for wedding was I wanted, like, residential. I said, I want to feel like you're in, like, this cozy, rich living room. I don't want wedding vibes at all. I don't want any crazy flowers over the top orchids. I wanted to feel like you're in someone's home. So I just, like, went crazy with the theme. Like, I, we did like, I mean, we went so overboard. We did, like, individual portraits of each guest.
Starting point is 00:39:25 So on their menu, it had like kind of a 1950s sketch of their face. And then we took those sketches and put it almost like picture frames across the whole wedding reception. So you felt like you were in someone's home. No, no, no. And Phil didn't know any. I didn't tell him anything. He didn't, he had no idea.
Starting point is 00:39:42 He was like, who's wedding is this? How did you decide to have Melissa would be the person who married you? I mean, what a beautiful person to marry you. I can't think of anyone more beautiful inside and out. No, I know. How did you decide? So Melissa and I have been so close for so many years. And Mindy had said to us, you should have someone married, since you're not religious,
Starting point is 00:40:04 you should have someone marry you that's really close, but it's also strong enough to carry kind of the first 10 minutes of this thing. I mean, this is like you really have to bring people together. And I thought, well, I don't really want to hire someone. Like, you know, like, who am I going to use? We're not religious. You didn't want to have Chris Jenner. No.
Starting point is 00:40:24 You know, honestly, not no. Like, Chris would have killed it. Chris would have... Melissa crushed it. Yeah. Chris Jenner could have been the ring barrier. Totally. Yeah, no, she was like front row and center.
Starting point is 00:40:34 But I knew, and I knew it was also a big ask. Like asking someone to do that at a wedding. It's a lot of stress. And so she was our number. It was really Melissa or hire someone. Like, there really was no backup option. So we called her. We FaceTimed her.
Starting point is 00:40:50 and I asked, I don't know why I thought she would just say, not yes, but I thought she'd be like, oh, sure, like, just to get it out of it. And she was like, let me think about it. And I was like, so we hung up the face time. And I'm like, shit, Phil. Like, that wasn't an automatic yes. Like, well, it was just a big ask. I just had to marry someone the other day. Oh, you don't. We can't go down this road. No, you must have killed it. Do you think so, too? Yeah. Listen, I'm going to. Do you want to see the video? Yeah, course I do. Honestly, I want to be humble here. I really fucking killed it. You did. I killed it. So she did. I kill it. Anyways, but it's a big ask, and I was, it's more nervous than I've been about any other thing because it's like, I don't want to, you don't want to fuck up the person's beautiful day, you know? So it's a big ask. It's a huge ask. So Melissa, because she's just a goddess, she took it very seriously.
Starting point is 00:41:36 So she scheduled multiple appointments with us where she would, she wanted to understand our love story from, she knew, but she wanted to know details, dates, times, moments that were really special. She interviewed us. Then she spent time with, like, a media coach. where she took her story and she wanted to tighten it. Like that's the thing with Melissa. Like she's so all. She's just a pro. It's like people think successful people just like show up.
Starting point is 00:42:03 It's like no, no, no. They prepare. And like she just took. They have emergency kits. They have duties. They're duties. So she, I mean, I knew going in it was going to be incredible. When I tell you it ended up being Melissa's wedding, there was like a lineup of people after the ceremony of people being like,
Starting point is 00:42:20 nice to meet you. I wanted, what you said was beautiful. You were the highlight of this. Like, she crushed it. There was not a dry eye. I was weeping. I was uncontrollably crying the entire time she was speaking. She also started off with a flow, like where she asked everyone to close their eyes and take in a deep breath, which is if you follow Melissa Wood, it's kind of part of her practice.
Starting point is 00:42:40 But it was like this beautiful moment that brought the 200 people sitting outside together. Like imagine like everyone closing your eyes. We also had a wedding that was at night. So it was like thousands of candles in a spotlight on Melissa. And she also wore a dress. I told every woman who came, actually I told everyone, but I'm like, this is not the time to go subtle. Like this is grandma's diamonds. This is huge.
Starting point is 00:43:03 This is the long dress. This is a train. This is white, if it's appropriate. I want white. Like I told all of the ladies to show up for the wedding. I wanted it. I wanted it to be a fun gay wedding. I mean, it sounds amazing.
Starting point is 00:43:16 It was so fun. It sounds perfect. Yeah. How is married life best? It's the exact same. Isn't that weird? It's the exact same. Yeah.
Starting point is 00:43:25 Yeah. It's the exact same. You just feel more in it together, right? You feel more in it and I have to say I fall more in love with us like every day. Oh. Like I love that I have this partner that I'm building this life with. Like we have shared values. We have kind of a shared future of what we want, our future.
Starting point is 00:43:49 future look like. So I feel so lucky. Like it's what I feel most blessed. It seems like you can relate with Michael and I because we are in business together. And when you're also in business with your significant other, it's a whole different layer. It feels like you're building something. It feels like you're building a life together. Right. It's like when you're just doing stuff on your own, you kind of just feel like you're getting by. Yeah. I'm doing this, paying the bills. That's fun. You're building a career. It feels like you're pushing the same tumbleweed up the same hill and the tumbleweeds just gaining momentum together as opposed to like two tumbleweets. Yes.
Starting point is 00:44:22 Yeah. And you also kind of get the stresses and the insecurities. Yeah. Because it's also when you have businesses, people don't know what's going on behind closed doors. And so when people congratulate me, even you guys have been so kind, like, I'm like, oh, if you only knew. It's a lot of work. It's a lot of work. And also, like, the behind the scenes of the drama of all of it, right?
Starting point is 00:44:45 Like it's, it's, sometimes I don't feel like the congratulations are, you know, congrats on. I'm like, oh my God, don't congratulate me on that. It's a nightmare. But you seem like you're very type A with how you approach your businesses. You really care. You're all about building brand. It's not just like a money grab. Yeah.
Starting point is 00:45:01 Or you're just slapping a white label on something. Yeah. You can tell that there's been a lot of time and thought and purpose into it. Yeah. I would say too, like when I think of young people, I was sitting with two girlfriends and they had their younger sisters there and they were talking about their kind of career after college and they were they were so focused on the salary the salary this is what my and like i never followed the money like i think the number one hack is don't follow the money follow the passion
Starting point is 00:45:28 publicists like don't make a ton of money like i didn't go into PR thinking that i was ever going to be like writ like that was certainly not the vibe the vibe was like follow what you're obsessed with what keeps you up at night what like drives that crazy feeling in your stomach not the money because don't you feel, I mean, you've had obviously success, but don't you feel the money is not a big enough reason to keep you there when shit gets hard? It's like, yeah. If it's just about the money and stuff gets hard, which inevitably will. Like everything we do is hard, honestly. And if it was just about the money, I'd be like, okay, I'm going to go do something else. Yeah. Right? Because there's other ways to make money. Yeah. Oh my God. There's so many easier ways to make money than starting businesses and
Starting point is 00:46:06 you know, just like the money. I couldn't agree more. The money is. It's a tool and it's a resource, obviously, but I feel like if that's your only driving force to do something, you're going to give up as soon as stuff gets hard. And again, if you're competing with someone who loves what they do and would do it for free, you don't stand a chance, right? Like, I actually just a post about this day. I would be sitting here talking to you for free every day. Like I like talking interesting people. Like I like, I won't shut the fuck up. Right. So if I have that mentality and then somebody else comes in the same space, like, hey, I need to get paid all this money to do this. And I'm like, I'll just do it for free. Like it's, you have staying power and you have a reason be. just like this, you know, finite resource that is kind of fleeting in a lot of ways. Okay, do you know what I take so seriously? My holiday table setups.
Starting point is 00:46:58 And Valentine's Day is coming up, okay? I want all the things. I want Zaza and Towns to come downstairs. I want balloons. I want candles. I want candy. I want conversation hearts. I want love notes.
Starting point is 00:47:11 I want Michael to have a whole setup for me. I'd love presents. And I also want high quality. candy and chocolate. Okay. So intersees. Seas is iconic, first of all. It's so nostalgic. It's just classic, especially with their heart boxes, like for Valentine's Day. I went and I bought a bunch for the table. I'm going to decorate it. So cute for Zaza and Towns and Michael too. You can go get these boxes and you can stop by your local Seas shop for all your Valentine's gifts and just get it all in one. Okay. So they're even on DoorDash, which is actually amazing. So there's no excuse not to send
Starting point is 00:47:47 a Valentine's Day gift that your loved ones will actually want on Valentine's Day. You should know that Cs have no added preservatives ever. All of their candy are American made in Los Angeles and San Francisco. And many, this is so cute, are still handmade and hand decorated. Every time I go in there, I used to go in there with my mom and get those lollipops, you know, like the caramel ones. And you just always feel like a warm, grandma, nostalgic, iconic, classic feel. I'm very into it. Anyway, if you want to set up your table and you want to cute with Seas Candy. You're going to visit Seas.com.
Starting point is 00:48:20 That's S-E-E-E-S.com. Or you can head your local Seas candy shop or even order on DoorDash, you guys, to treat the special people in your life to the most delicious classic Valentine's Day treats and gifts. Seas.com. It's so easy to go down a social media rabbit hole when you're not feeling good and, like, look for all of these symptoms on social media. So instead of going down the rabbit hole, there are better ways.
Starting point is 00:48:52 to get the answers that you want. And that is with Zoc Doc. I first found out about Zoc Doc when I moved from L.A. to Austin. I was looking for a really reliable, incredible doctor. I wanted something that had actual real reviews, and I wanted quality. And so I was introduced to the Zoc Doc app. I fell in love with it. They help you find quality doctors who focus on you, listen to you, and prioritize your care.
Starting point is 00:49:14 This is amazing and this is so much better than falling down that rabbit hole. And just like not trusting a bunch of people on the internet. I think having this at your fingertips and having thousands of medical professionals on Zoc Doc is so incredible because they really give you the expert care you need. So instead of spiraling about any symptoms that you have, you have to check out Zoc Doc. They also just make everything so easy. Like you can book your appointments with a few taps on their app and you can start feeling better fast. It's a free app. Millions of users are on it.
Starting point is 00:49:49 And also the reviews are legit. So you know exactly what you're getting and you're not like scouring the internet for questionable reviews. All right, you're going to go to Zockdoc.com slash skinny and download the ZockDoc app for free. Then find and book a top rated doctor today. Many are available within 24 hours. That's ZOCDOC.com slash skinny. Zokdoch.com slash skinny. By far the best clinically backed multivitamin for women 18 plus is ritual.
Starting point is 00:50:22 You guys, I've been taking it for three years. I took it through both my pregnancies. I took it after. It has nine key nutrients in two capsules per day. But the best part is, this is like so random. But in every bottle, they have like a minty essence. So it doesn't hurt your stomach and it doesn't give you those weird burps. So when you take one, it gives you like a little whisper of mint, which I'm very much about. I was having a big problem taking multivitamins that smelled like butthole. and these ones smell minty fresh. So if you're looking for a multivitamin with traceable ingredients, you have to check them out. I like to take mine in the morning. Their brand is soy-free, gluten-free, vegan-friendly, and it has no GMOs. I also am a big fan of their protein powder. It's incredible an oatmeal. I'm just saying when you're on the site. Anyway, if you want to fill in key nutrient gaps and support foundational health, ritual has the best multivitamin on the market. I also like how they sort of work with you with every stage of your life. So they have like a postpartum one, which is awesome.
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Starting point is 00:52:05 But I think it's a mistake. Young people make in their careers, not just anybody makes in their careers. Like, the first and only question is, where's the money? Where's the money? Yeah. No, Simon said a nugget that I think is so important. You have to build great product and great brand. Yeah.
Starting point is 00:52:19 And like I always tell people, it's interesting that you say that about money. If you're going in with the intention of just making money, people can smell it. Yeah. It's off pudding. And if you go in with the intention of building a great brand that people love, that's beautiful, that actually works. Right. People can feel it. They can feel it.
Starting point is 00:52:38 They can feel it. They can feel when it's white labeled and slapped on and there's no thought behind it. And it's just a money grab. And there's no longevity in that. Yeah. Which brings me to lemmy. Hello, Levy. Hello, Lemmy.
Starting point is 00:52:51 Okay. So, first of all, how does this idea even start? Is this a conversation where you guys are out for drinks and you think this will be fun? Or was this something that was more strategic where you guys, she comes to you and says, let's do this. So this is something Courtney has been, when I first met Courtney, she was the girl carrying around a Ziploc bag with 30 supplements in it. And this is 20 years ago. When there wasn't, you know, five aisles. of supplements a target.
Starting point is 00:53:20 This is before the supplement, like, revolution. And she was obsessed with health and wellness. So on every group chat, she was the one telling you, try this, try this, try this. She's the person that's always, I mean, I can't. We're taking a focus. Oh, it's the best. It's actually really fucking good. Aren't they delicious?
Starting point is 00:53:40 Taylor's focused on his penis. Uh-huh. Oh, you're picking nuts on your penis. Okay. The taste? Yeah, it's so good. This has been a brand that she's wanted to start. for 20 years. Courtney, and if you watch the show, you know she doesn't do anything that's not
Starting point is 00:53:55 authentic. So for her, the timing had to be right. And the timing over the last three years has been great for her. She's obviously in this incredible relationship. So the timing was all, like, it really was kind of just this perfect Venn diagram of her wanting to launch this, having many opportunities to launch it, wanting to work with someone who she trusted. You know, Courtney and I have been friends for 20 years. We're so close. I kind of know all the things that she really cares about. And this is her baby. I mean, every logo, every, every texture, every ingredient, the challenge with gummy vitamins is there are hundreds of gummy vitamins out there that have bad for you ingredients in them. They have glucose. They have gelatin. They're not clean. So we needed to make a super
Starting point is 00:54:40 clean gummy that was non-GMO, free of artificial flavor, sweeteners, all of it. But also tastes delicious. Why did it have to be gummy? We're definitely. going to be launching capsules. So like they're coming. The gummies are the fastest growing format. And for a lot of people out there who are beginning their wellness journey, gummies the beginning. It's where they start. Sure. They start in gummies. It is essentially like getting a kid hooked that you start with like a Flintstone vitamin or something just to get the idea of taking a vitamin. So it makes sense. And a lot of gummy vitamins don't use clinically studied ingredients. So in all of all of the lemmys, there's clinical benefits. So in our
Starting point is 00:55:16 de-blote, like we have a probiotic and a prebiotic, that thing works. Within an hour, you're feeling incredible. And there's a significant reduction in bloating. I mean, all of them have, Courtney's favorite is the focus you just had that we just had. I have to say, you sent me some of the sleep ones. I love it. I love it. I take it every single night. But I just tried the focus and it tastes, the taste is really good. You know how gummies can be like. I can get the whole bottle. Yeah, it is good. It's really good. I should be the most focused person. How many can you eat?
Starting point is 00:55:48 Okay, so it's a dosage of two, but Phil and I go wild. Like we, I know, I shouldn't say that. Yeah, I'm microdosing. I can have one more and not be. Yeah, you can treat yourself. The focus is two, deep load is two, and then the macha is like just crazy town. I'm trying the macha. I'm so proud of Courtney because this has been a business that she has just poured her heart and soul into.
Starting point is 00:56:13 The timing is perfect. So how are you involved on a day? to day basis in this. Like, what do you do? If someone's out there, they're listening and they want to do what Simon does. What is it that you would say you do in this business? So operationally, I'm a partner in this business. So everything from like our brand shoots to kind of mapping out what Courtney's like kind of content calendar is going to look like. And then collaborating with her on all creative. So she is our creative director. She's our chief of product. I mean, she all of these products all come from Courtney's idea. So focus is the one that she wanted to launch first. Macha is something that she's so
Starting point is 00:56:51 passionate about for many years. And then de-bloat, de-blood is something that actually came really from push feedback. Like years and years of customers and people in her community saying, I'm bloated all the time and I hate taking bloat capsules. Like I can't take capsules, like period. They just make, they do not sit well with my stomach. So for me, and I'm always bloated, I'm a puffer fish. I'm literally a puffer fish. So this is a savior for me. Okay, here's the move. Tell me. I'm eating a focus. There's a mouthfuls of lemies. It's so good. The focus is like real. No, no, no. It's insane. Okay. So this is the move. Take your deep bloat and then you need to put your sheet mask on, but then ice roll over your cold sheet mask that's been kept in the fridge
Starting point is 00:57:37 while you're taking your lemmy deepboat. You need an ice roller to de bloat if you're a puffer. I need I don't really see you're a pufferfish, though. Are you bloated all the time? I'm a real puffer fish. Are you bloated all the time? My face is bloated. Oh, no, I'm just bloated. I feel like I can't eat anything.
Starting point is 00:57:52 Then you don't have that issue. You gotta have a great ice roller, a great facial massage, a lymphatic drainage on the stomach, and a lemmy de-blote. Congrats on this, by the way. It's just absolutely everywhere. I mean, I don't understand how, like, how we need to do like a de-blote collab, I feel like. I saw this, by the way, in Alex Earle's Instagram story. I know everyone's message. getting messages from like second grade. She needs to come on the on the pod. Alex Earl. Now,
Starting point is 00:58:15 are you listening? Alex Earl. She's the new diamond of TikTok. I can tell. Everyone is talking about. That's what you showed me yesterday when it was like in the yeah. I literally have people from second grade DMing me being like oh my God and everyone loves her. No, she's having adorable. Adorable. Yeah, adorable. So relatable. And she's having this incredible moment. What of course scares me is when anyone has these moments. I'm like, girl, be prepared because you know what the community does. You know what they're You know what they're going to do. Just be careful. You know. What is the pattern of what people do in human nature? Well, unfortunately, we like to build up and then we find the tweet from 1998, you know, that. I mean, you've seen it all. Yeah. Yeah, I've seen it all. And it can be, it's really, really overwhelming.
Starting point is 00:58:56 This is like a perfect segue to ask you if someone is blowing up like that and they're getting astronauts syndrome and they're on the moon. What is your advice putting your publicist hat on? Like, do you need to go back and delete your Facebook? Like, what is the moon? And also not just your publicist, but like being close to many people that's happened to. Yeah, what do you do? So I think you have to be prepared to weather some storms. Okay, what's the Judy playbook for social media? You need to really think long and hard about every single piece of content that you're posting. And if you, and it's annoying, but you should be sending your content to another person.
Starting point is 00:59:31 If you're posting something and there's, if there's something that you're like, I'm not sure. Send it. Send it to three people and see what the filter is. on it. See what the reaction is because now in this world we're living in, it can really, it can affect your brand and you can lose huge opportunity over an innocent mistake. Yeah. And not even, not just that. I mean, maybe years from now. Yeah. Simon, you're amazing. Can we do a lemmy sniff Judy giveaway? Yeah, done. Okay. Yeah, obviously. Do we have a code for
Starting point is 01:00:05 anything too? I didn't ask you this offer. I don't have a code. Do we need a code? Can we do a code? Yeah, I mean, Code Skinny? Code Skinny, done. For all three? Yeah. No way. Why can't we? Okay, this is the move, you guys. Go, if you are giving us a code, what's the percentage off? What's what do you think is a fair percentage? 20%, 15%, it's up to you. 20, absolutely. Wow, generous. Okay, so I would go use code skinny. Kind of put them on the spot there. You can't go. I know, I did put them on the spot. You could, oh my God, no, are you kidding? I mean, I'm honored. Okay, let's do a code skinny for the focus, or for all of them. All of them. Okay, for all of them. I would get the focus to start just because I'm obsessed with it.
Starting point is 01:00:38 But I do like the sleep one a lot too. It's good. Did you see the campaign with Chloe as Sleeping Beauty? Yes, I did see that with blonde hair. Adorable. It was that you? Yeah, it was Courtney, but yes, yes. Ah.
Starting point is 01:00:51 Yeah, it's so good. Okay, and then let's also do a code for sniff candles. I personally have the half-baked harvest candle. It's huge. It's amazing and it smells so good. It's not overpowering. Totally recommend that. Don't forget to cut your wicks and blow it out every five hours.
Starting point is 01:01:05 Yes. I'm great at blowing, so I'll just make sure. to practice that. And then let's also do a code for Judy. Everyone needs Judy. Everyone needs Judy. Yeah. New Year and New You. Yeah.
Starting point is 01:01:16 I just think if you have an opportunity to be prepared that's seamless and easy like this, it's a no-brainer. Why wouldn't you? Can I ask one question just for my own curiosity? Is there only one kit of Judy or is there like different tiers? There is right now we had two kits. We now streamlined into one backpack. Okay.
Starting point is 01:01:34 And basically, Julie is basically everything you're going to need. in a natural disaster when something goes wrong, power goes out. It has over 60 different items that are hyper-organized into a preparedness kit for you. You know what I love about you? Just got to say, you reinvent categories really well. Thank you. Really well. Thank you.
Starting point is 01:01:53 You take something that's maybe a little crusty. Chalky vitamin. You know what I mean? Like an ugly emergency kit, maybe like a candle. It's a little meh. And you just like reinventing. Thank you. I mean, it's a very, it's a craft. I love you. Thank you. Use code skinny on what are the, what are the websites and the Instagrams? LemmyLiv.com. Okay. And at Lemmy and sniff is sniff.
Starting point is 01:02:21 Okay. No, sniff.co. Oh my God, don't kill me, Phil. Judy is judy dot dot CO. We're going to link it all out. Okay, good. Can we do like a big giveaway with everything? Yeah, of course. Okay, you guys, all you have to do is go follow all three brands on Instagram and tell me your favorite takeaway from this episode with Simon on my latest post at Lauren Bostic. Simon, I have been wanting you to come on the podcast for so long and you honestly are so easy to podcast. You can come back anytime. I love you. We could take it a lot of different directions. We could talk about Michael's hair. Natural on the mic, Simon. Before you go. Thank you. Did you really get two hair transplants? You have to tell the audio. I got two. Yeah. I did the extraction where they pull it from the back and they planted it in the front.
Starting point is 01:02:59 Does it hurt? No. No. No. Sounded painful. No. It doesn't hurt. No, it's annoying. I mean, life is so hard. Oh my God. I just got ear skull. We'll talk. I mean, it's... I would die for your hair, just so you know. Oh. Like, you have the thickest... How old are you?
Starting point is 01:03:14 I'm 36. Wait, hold on. I'm 87, 36. Wow. I'll be 36. It's so thick. I know I hear about it every day. It's really nice.
Starting point is 01:03:23 Thank you. He knows. He knows. Yeah. It's got a great hairline. You should get a hair like endorsement. We... You know what, Simon?
Starting point is 01:03:31 Here we go. Yeah. I think I just found the guy... Yeah. Yeah. When you guys do a hair guy me. You know what? I'm not joking.
Starting point is 01:03:37 I've been talking about. these people had Redkin. Okay. They're marketing directors of sleep at the switch. I'm telling you, I've been using this rough pace for them for years.
Starting point is 01:03:45 I'm just giving a free plug, but it's true. And I'm like, what is this marketing director doing? Do you tell them? No, I mean, I haven't told them,
Starting point is 01:03:50 but I just feel like how do they not sought me out? I mean, no, no, with the main, like, I thought maybe you had transplant surgery, to be honest.
Starting point is 01:03:56 No. I thought you had the cut because it's such a airline. No. No. And by the way, if he did, I would like out and tell the doctor.
Starting point is 01:04:03 No, I know you would. I know you would. Most people at L'Oreal are regular, they didn't have a whole board meeting about this. Wait, can I just ask what the second transplant, does they do the same thing? Yes. Now, I can't do another one because there's no more hair to pull, but yes, they did another one. Did you like it? I did.
Starting point is 01:04:18 I mean, I just wish there were more. I would transplant as much as I could. Can you use pubic hair or eyebrows? No, you have to use your actual hair because it's like the texture needs to be the exact same. But why can't you just use some of Michaels? What about like supplementation? It doesn't work. Isn't there certain supplementation you can do?
Starting point is 01:04:31 Yeah, you can, but it's not what I need. It's not as effective. Yeah. Do you want to know one of the best things for growing hair and for not going bald, inversion therapy? Oh, what is that? I'm really talking about this a lot. Okay. Who did that again?
Starting point is 01:04:45 It's for, it's basically like laying at a 30 degree angle. Okay. Okay. So whenever you're meditating or like laying and relaxing, you put your feet up, but then try to put your head back so it stretches the tech neck while also giving circulation to the hair. So what's happening is we're standing up. like this and all the circulation's draining, so there's no circulation in the head. But if you do 30 minutes of inversion therapy every day, you're getting the blood flow going.
Starting point is 01:05:12 You just lay inside your house like a bat. You just lay like, yeah. Everyone needs to be stretching their neck too. I'm noticing like with me too. Like my friend told me to kiss this guy. Technic. Can we get a lemmy for Technic? Oh my God, Hunter. We were going to do a blue light gummy and then we decided not to, but what do you guys think? I mean, I think I love. What's a blue light to reduce like inflammation of the eyes from like staring it. That's a real thing. Yeah. I think,
Starting point is 01:05:39 I think that we are going to have the pandemic of the eyes moving forward. We were not meant to evolve like this with these phones and these computers. I can't stand it. Oh. Yeah. You know what I do know? Because you know why we're staring close all the time. Our eyes weren't meant to stare.
Starting point is 01:05:52 We had this guy on Robert Slovak. He's amazing and he's very, very, very smart. One of the smartest people I've ever met. And he told us about EMF and all that. But he told me, he's like, you do not put your phone on. airplane mode at night. You do not put it away from your bed. You turn it off. He said turn it off. Turn off your computer. Turn off your iPad. It is so bad. You're sleeping all night next to all of that. And for me, like my phone and I know you're the same way, it's like business. It's not a personal
Starting point is 01:06:19 device for me. No. You guys should do it. You should do an eye supplement with, I think it was like routine. Loutine. It was going to be a luteen. You should call it, let me see. Yeah. Well, we just launched Lemme Cmos today, which is called let me see, but spelled C. Okay, then you can't launch let me see. that's too close. But let me see-mos. Wait, hold on. You have to tell us about that. Yeah, it's a tincture.
Starting point is 01:06:36 Because, you know, are you a seymoc person? My Lauren Bostic pink drink had seamoss in it. Oh, my God. Of course it did. So this is a tincture. No, obviously it did. No, this is a tincture. And we added biotin and D3.
Starting point is 01:06:51 And it's amazing. That's genius. It tastes like honey. And it's a little tincture. No, because the gel is, it's clear. Cute. No, you're getting, you're literally getting the bottle when you get home. Oh, my God.
Starting point is 01:07:00 You should do the eye supplement, though. I think it would be good. You do? Yeah. We weren't sure if it was a big enough. Well, let's talk about it more. I feel like it should be a big thing because I feel like everyone wants to have good vision. Yeah.
Starting point is 01:07:09 And we're just destroying our eyes. And there's not a lot of people that are really talking about it. Everyone is destroying. Yeah. Their neck and their eyes. It's like this is our number one. This is the one we can't get sold out again last week. I mean.
Starting point is 01:07:22 The de bloat. I get it. We're all bloated. Not Michael. Michael's not bloated. Don't even get me started. You don't have any bloating issues? No bloat.
Starting point is 01:07:30 No bloat. I get a lot of compliments on this. No. No, no, no, no. Yeah, we, the LGBT community is here for you. We appreciate your body. We appreciate your hair and your teeth. I always says that. Listen, she's honestly a pain in the ass, so you never know. Honestly, I could use a break.
Starting point is 01:07:45 All right, Simon, where can everyone find you, pimp yourself out where can they follow you and your husband and see your amazing living room wedding? They can follow us on Instagram at Simon Huck and Phil is Pipp the Rep. Phil, you can come on and tell the real story about the wedding if you want. Oh, my God. Thank you for coming on. Come back. Thank you. Thank you so much fun, guys. Wait, guys, don't go. Make sure you enter this giveaway with me and Simon. All you have to do is follow the brands and comment your favorite part of this episode with Simon on my latest post at Lauren Bostic.
Starting point is 01:08:18 Thank you guys so much for listening. Make sure you've rated and reviewed the podcast on iTunes. And we'll see you on Thursday with a real good episode. All right. We streamline every single thing in our life, including dog food. and the dry dog food that I like is by Sundays. Okay, first of all, this is 90% meat, 10% vegetables, and zero fake nutrients, okay? So you're going to get like USDA beef, all natural chicken, and it really helps with their digestion. So I will definitely use this when I can tell that they need to get things moving. You know what I mean? It has like digestion aids in it, like pumpkin and ginger, and then a lot of disease fighting antioxidants.
Starting point is 01:09:06 I am all about making things easy, and I like how this is just delivered to your door. It's zero prep, zero mess, zero stress, and it's shelf stable. So you can just feed your pup, your dog, the best top quality food. I don't want to go run out and get dog food, and to have this come to my door is actually amazing. You should also know, most importantly, it's affordable. So this cost 40% less than other healthy dog foods because Sundays doesn't waste money on shipping frozen packages. So instead, they just source the best all natural ingredients for your dog. So if you're looking for a healthier dry dog food, this is easy to store.
Starting point is 01:09:46 It's easy to serve. And most importantly, it comes to your door. We worked out a special deal for all our dog-loving listeners get 35% off your first order of Sundays. You're going to go to Sundays for Dogs.com slash skinny or use code skinny at checkout. That's S-U-N-D-A-Y-S-F-O-D-O-G-S.com forward-slash skinny. Upgrade your pup to Sundays and feel good about the food you feed your dog.

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