The Bossticks - The Conversations Women Only Have In Private Ft. Lauryn Bosstick & Kenzie Burke

Episode Date: November 24, 2025

#910: Join Lauryn Bosstick as we sit down with Kenzie Burke – founder of BRÛLÉ, creative force, & cultural provocateur. Building her empire from the ground up, Kenzie returns to share her journey – from making half a million dollars in two months to facing online backlash, financial struggles, & filing for bankruptcy. In this episode, Kenzie gets real, raw, & honest – reminding us that the comeback hits harder than the fall. She opens up about overcoming personal challenges, rebuilding head-on, evolving constantly, & discovering the resilience to create the brand of her dreams.   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Kenzie Burke click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode.   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   To shop BRÛLÉ visit https://shopbrule.com.   This episode is sponsored by The Skinny Confidential  Gift with intention this Holiday Season – give the gift of self-care. To learn more visit https://bit.ly/SHOP-TSC.    This episode is sponsored by Nutrafol  Nutrafol is offering our listeners $10 off your first month's subscription plus free shipping when you go to http://Nutrafol.com and use promo code SKINNYHAIR.    This episode is sponsored by Branch Basics Shop Branch Basics in 600+ Target stores nationwide, or http://Target.com. You can also use my code SKINNY15 to get 15% off at https://branchbasics.com/SKINNY15. Again, SKINNY15 for 15% off at https://branchbasics.com/SKINNY15   This episode is sponsored by Bon Charge Just head to http://boncharge.com and your 25% off code will be automatically added to your order.   This episode is sponsored by WeightWatchers Join today at http://WeightWatchers.com.   This episode is sponsored by Synergy Ready to get started on your very own gut health journey? Visit http://SYNERGYDRINKS.com to find your SYNERGY flavor today.   This episode is sponsored by Saks Fifth Avenue   Learn more at http://Saks.com.    This episode is sponsored by BelliWelli Next time you're at Target or Walmart, look for the bright pink BelliWelli lid, or grab it on Amazon or http://Belliwelli.com today. Use code SKINNY at http://BelliWelli.com for 20% off.    Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

Today I am sitting down for a one-on-one, some girl talk with Kenzie Burke. Kenzie Burke has become a friend of mine over the years, and it's been really fun to watch her evolution online. I feel like she's thrown her journey out for everyone to watch in a really vulnerable, raw way. And so I asked her to come back on the podcast because she's been on before years ago. And I told her, I was like, why don't you come back on and share all of the raw, nitty, gritty moments that you've been experiencing? and let's like get into it. And so that's exactly what we did. In this episode, she talks about facing online backlash, financial struggles. She opens up about something that she's never opened up about. But it just reminds you in this episode that the comeback hits harder than the

fall. And I'm about it. I think there should always be room for evolution. Kenzie is the founder of Broulet. I love her clothes. They're so beautiful. and she's a creative force. Kenzie, welcome back to the show. This is the skinny confidential, him and her. Kenzie Burke is back on the show. If you guys have not listened to her first episode, I feel like it was years ago.

Six years. Six years ago. And I wanted to invite her personally back on the show without Michael on because I feel like this is almost like a girl's catch up and we don't need his opinions. So I asked her to come on the show. just thought I would catch up with her and hear her story over the last six years because you've really laid it out on the line and you've really taken us through all your ups and downs,

the good, the bad, the ugly, now your beautiful brand. And I wanted to tell that story to the audience because it's powerful. Welcome to the show. Thank you. I think first we'll start out with after you were off the podcast. Uh-huh. What? happened because the last time we saw you, it was very food focused. It was very food focused. So I kind of fell into the wellness industry that was never, this was before TikTok. This was 2019, 20, you were pregnant with Zaza. Oh my God, it's five years ago. Yeah. Almost six years ago. I think it was six years, like this exact fall. You're right. So I, I ended up going, I was in the styling industry before that. I was working for Danny Michelle. I was doing all that. And then I got.

really into wellness, kind of on accident, but I'm very passionate, as you've seen over the past six years. So if I get passionate about something, I like to create something and make something. And at that time, I had 2,000 followers on Instagram. I was like not, I was babysitting on the weekends and driving kids to school for 20 bucks. Like that was, and I was going to intern for free. And I made this PDF that ended up going really viral. Before TikTok, before videos, it just went really viral. And so I was this food girl and I wrote it because it was exciting. I went from babysitting and then I was printing cash. I made like half a million dollars in two months from a PDF and my whole life changed. So then I was on the podcast and right before I was on your podcast,

I got a lot of backlash, a ton of backlash that I was like kind of quiet about right when it happened. But it, I bring that up because it really played such a role in the past six years of my own story because it was I got canceled essentially so you you're babysitting so I'm babysitting and you go to making half a million dollars what in two months yeah what is what is that like because that's not a normal thing explain like what your headspace was like then yeah I mean I can really see what my headspace was now and that it it changed my perception on money and I had to go which we'll get into later I to go relearn money because I thought that that was just I was like I can do that whenever just make a PDF no overhead I can make half a million dollars whenever it's not a big deal but at the time

I don't I don't even know I was shocked I was happy I went balls to the walls I got a range rover I got the apartment the restoration hardware furniture and but I also was like trying like I I don't think I knew how to hold it and I was wanting more. Like I was immediately like I have to turn this into something. I have to make like a product line. I have to make an app. Like I was like kind of frantic with it. But I was also having the time of my life. Like I was I was hustling. I moved to LA at 17, 18. At the end of 17, 18. So 18 to I think I was like 24, 23 when that happened. I worked seven days a week. Like not stopping. Where does that work ethic come from? I had to. Well, it really came from, I was born and raised in Wisconsin.

I didn't grow up with money at all. And since I was born, I remember being two, but I just was like, this is not my life. This is not my life. And I started babysitting when I was 10, and I started making my own money. So you just knew you were made for more? Yes. I was a fighter and a rebel. In the sense of, like, I could not stay in a school.

school system. I went up a grade, down a grade. I was homeschooled, public school, private school. I was just trying to graduate. I think that's though why I specifically was like I need to get her on here to tell the story is there's this unsettledness about you where you seem like you won't compromise anything less than extraordinary. And if it's not extraordinary, you're not going to sit in it. And I'll hold out or I will try something new and publicly do. it, I'll do whatever. I'm so determined to have. The bar I've set for myself is very high, and I'll do whatever it takes to get it. So when you, when you hit a milestone of making a half a million dollars, what is that like with your friends, with your family? I mean, you said you had to

relearn money, but like that's, it's, because it is such an abnormal experience. Yeah. Were they supportive? Yes, but it brought a lot up with my own family. What ended up happening and you said what happened since was I went on your podcast or your show. Right before that I had gotten a ton of backlash. So I went from, and I'll just be open and share numbers, I went from some days making $11,000 a day just from a PDF to getting this like insane backlash waking up to thousands of comments of like this girl needs to die. She is causing eating disorders. And I didn't understand it because I was coming from an innocent place.

And I was talking about eating fruits and vegetables. I mean, it wasn't rocket science. I've watched the whole past six years since COVID. Everyone's talking about health and wellness now. But like I was talking about eating fruit for breakfast, you know. But what's interesting is I was talking about you to someone the other day. I think it was like a makeup artist. I was like, yeah, I'm interviewing Kenzie Burke.

They're like, oh, I love her. And they were like, they were telling me like, like your journey and all this. And I was like, if someone doesn't like her ebook, then just don't buy it. Or don't do it. You're not, you're just telling people what you do that works for you. I don't understand how that was created such a visceral reaction. I don't either. Maybe there's like a projection onto you from them. Yeah, I will never understand it. And it was, it was so, it was like really hard to overcome that for years. I have just finally gotten to a place in the past like year and a half from like,

I don't care what you say. A lot more so like at the time I was one of the first people to get really taken down. There wasn't Reddit. It was gossip guru. Okay. So this was like I didn't know that now everyone gets taken down. Now I would just be like that sounds like a you problem next. But at the time I was like, oh my gosh, this is so isolating.

So who are you talking to and who, like, who can understand what you're going through? Like, do you talk to your family, your friends? No, no one. It was a very isolating experience. And that, so went on your show and then COVID hit. And that's when I started to unearth more of like my family dynamics and my friend dynamics and just started to, because my whole life changed. And so I saw, you know, my parents' reaction, my mom's reaction when I started making money and kind of becoming more in the spotlight. And it did bring a lot up in my own family. And so then I started

looking at my family dynamics and my childhood traumas. And that started a whole new journey. And through that, I started to like really ask myself what, like what do I want to do? Because the food thing, I kind of fell into my lap. And when the world shut down from COVID, I had a moment to like, wait a minute, what am I doing? What am I building here? And I still, did it and I've done it on and off for the past six years because it's like supported me for a lot of the time and paid my bills and but it was never what I wanted to do and and I had to overcome the backlash for a lot like I made a lot of decisions that I didn't realize at the time were because of the backlash like I thought if I make an app then I'll be legit then people will take me seriously so I put

$200,000 into hand coding an app I didn't even want to do it you know I didn't want to cook recipes all day that's never what I wanted to do You're also very open and I find very refreshing about being alone. Yeah. Like you mentioned being isolated and you're in COVID and like, like, I think that what, what is attractive about you to me is like, again, you're not going to settle for anything less than extraordinary. So why bring a friend, a boyfriend, a husband into the equation if it's not it's not it?

Right. Yeah. So if someone's out there, they're listening and they're spending time alone and you're talking about feeling isolated, what is your advice? I think you can feel more alone with company that you don't necessarily love or want to be with, than you can if you're actually with yourself. But I don't think people understand that because they don't take the time to spend time with themselves. And I have spent so much time with myself in the absolute gutter. Like I have spent so many nights where I didn't even know. I like went in and out of depression so much in the past like four or five years.

And really my whole life. Like I always felt very isolated even as a kid because I just wasn't like everyone else. I just wanted more. I was born and raised in Wisconsin. Like my friends didn't know what I was talking about. All my friends from high school are still in Wisconsin. They all have kids that, you know what I mean? Like that is from a town of 4,000 people.

So it's not. it's yeah it's and and I've also I've like built the muscle I've built the reps I've done things to make myself uncomfortable I've moved so many times alone and I've put myself in so many situations I've also started and stopped so many different businesses that have put me in the room with different people and so over time I just started to build this confidence now I feel like I have to work on more how to not be as because I'm so now I'm like you have to be literally like a 24th five out of 10 because I can give myself everything. Like, what are you going to bring to the table?

Dana White says you have to be an absolute fucking savage. Yeah. And he's literally built the most insane situation ever. And he said that he's more driven now at like 56 or whatever he is than at 30. Like you can't, you still every day have to wake up and be a savage. Yeah. And it's so true. When you were in COVID and you were.

feeling all these feelings. How did you deal with it? I dove in to it. And so you asked my advice for anyone, you know, who wants to spend time. It's just, you got to just do it. Yeah. I think that's, that's my gift in life is that I'm willing to look at something and just go do it. And I realized during COVID, I had all this stuff that I was, that I didn't know I had, you know, like insecurities and mommy traumas and dad traumas and things that upset me from my childhood. So I just dove in. And I was, I started reading books. I started talking to people like therapists, like psychics. I tried everything. I went very like spiritual woo-woo and ultimately like came out of that phase. But I just, I just dove into it. I think it's good to to try a bunch of different things. And if it, my thing is like you can change your mind. Where did we get to this place where people can't change their mind? Like I had a blog. design company 10 years ago, but I'm not doing blog design now. I don't know why the internet almost wants to like hold you to a torch that you have to be the same way that you were five years ago.

If I haven't evolved, what are we doing? Yeah. What are we doing? And they'll be like, well, you said this or you did, it's like you have to give yourself space to change and evolve. And that was my biggest insecurity that I overcame last year. I think, but you, because I try, I just felt like people didn't understand. Like, I felt so much pressure to figure it out and stick with one thing. And I just, it was when I finally just like blew up on the internet, it was just like, I don't give a fuck what you all think about me. And then literally everything fell into place after that.

When you got to that point, I was like, she needs to come on the show because it's cool to be able to watch your evolution and see like all. It gives people freedom to be able to pivot and change and be. flexible. Flexibility is a sign of intelligence. And the fact that people who are so rigid are projecting their rigidness onto other people who want to be flexible is fucking wild. Yeah. When you're going through all of this, basically isolation and the pandemic and all of us are feeling isolated, I'm sure. But when you were in this space, what were some difficult challenges that you felt like you had to overcome when we were all?

all. What is it called again? Quarantined. Was that what it's called? Quarantine. What a negative vibration, sick word. Let's like re-bred about. I didn't do it. I didn't do it. I started, that's when I started traveling. We ran into each other, I think. In Aspen. I was staying at St. Regis for $100 a night in exchange for some Instagram stories during COVID. I was like living at the St. Regis. Honestly, I loved COVID for that. COVID was, this is the thing. You can like reframe anything. There were so many things that were good that came out of that. Like, whether it was sitting with yourself or diving deeper. Like there was so many different things that you could do. I just think it's a bummer to be, to have such a negative outlook about it. Yeah. So we ran into each other in Aspen. That's, that's correct. And as, as you're going through the pandemic, what, what are you experiencing to get you to the other? side. So that's when I feel like the pandemic kind of sparked not a hard time, but yes, a hard time in my own life. I think that's the best way to put it because I started to feel like I got really

lost during that time. I feel I started to travel. I put my stuff in storage. I went to Wyoming. I went to Aspen. I went to Texas. I went to Miami. I started trying all these different things. I was still trying to like hold the wellness business, but I started to feel like I started to get confused as to who am I? What do I want? Like I was searching for these bigger questions in my own life. Like what do I want and who am I and where do I want to be? But I was also, I, you know, my job, that I was supposed to be on social media. That's like how I was set up. So I was trying to balance, okay, I'm going to do this. I'm going to do this wellness business. Well, I'm also going to be trying to soul search. And then throughout that, I always wanted to do a clothing line since I was a little

girl. Like this was always my, it was always my dream. So it was about a year of traveling. My stuff was in storage. I was a nomad. I had a little falling out with a really good friend. And I just felt like, oh gosh, I'm so far from home. Like I'm so far from routine and home. And I was like, I wanted to do brule. So I just stopped everything with the wellness business. just woke up. I had my podcast, food, sex, and money. It was doing so well. I just woke up one day. I was like, doors shut to it all. All of it. I'm doing brule. Brulay is such a good name too because it's like burn it down. Yeah. It means life after a fire. I mean, it's really, really smart. So you decide to shut everything down and what is the reaction to that? People asked about it

for years. And I ultimately went back to it for a little while. But it was the worst decision I've ever made in my entire life that shutting things down like that. Why? Because I shut off my finances. It taught me so much. Like I had this insane, huge engaged audience who were following me and following this journey. And then all of a sudden I just was like, this ain't me anymore. And I'm not doing it.

And I want to be a mysterious clothing designer. and I just think now from a business perspective, like I would have lived off of that money and then transitioned it. But that's just who I am. Like I cannot stay a day in something if I don't like it. If I'm uncomfortable, if I don't like it, I'm like, and right now where I'm out with Brulet, I teach myself every day. I'm like, I literally talk to myself, you don't like this?

That's okay. Everyone goes to work. You know, I like calm myself down. What is going on mentally through all of this and what is the voice in your head at this point where we're at in the story? I'm going to reinvent myself and I'm going to. It was the same thing that drove me out to California, the same exact voice that's hit every time of I'm going to get what I want and I'm going to do it how I want to do it. I personally think because I've like I said, gotten to watch you that that voice is what's guided you to be here. Mm-hmm. Because you mentioned you were, you're moving, you said to, you went to Hawaii. You were in Austin. You're sort of everywhere, but at the end of the day, there you are. Yeah. And it's like, you have to, like, deal with yourself. And I could see how moving, like, you just want to, like, move and it almost feels like exciting. It's like a dopamine hit. And then you get there. And it's like, it feels to me like you just, you still were feeling, okay, I'm not satisfied. This isn't enough. And you just kept going. And that voice in your head was so important. And that voice in your head was so important.

to getting you here. Does that make sense? Yeah. No, absolutely. And wherever you go, there you are. Yeah. That was the biggest lesson I learned. Yeah. That's a hard one I think for for everyone to learn. I mean, I'm sure everyone has a story about they, they, you think moving, you think going to college, you think getting that job, but then there you are. Right. Once that settles, I would move. Everything would be unpacked and I'd be like, oh, there I am. So what do you do in those moments? Keep going. And it got hard. It got really hard. So, I essentially long story short from that whole period was I came back to L.A. And I started Brulet for the first time.

And that's when I launched it. What's the in between to from where you just told me to L.A.? What's the in between of that? I just went home. I went back to L.A. You went back to L.A. Yeah. From Miami. You come back from Miami and you just launched it. I spent months. I had a little bit of money.

And I moved to Malibu and I worked my ass off every day. And I was like on a scavenger hunt. I was looking for anyone to give me a chance. I was looking for manufacturers. I did it all on my own. I had no guidance, no help. Essentially I got extremely screwed over because I was so naive and just was like I wanted a chance. And so anyone who was willing to give me a chance I took.

What does that mean you got extremely screwed over? I lost so much money. So I had a manufacturer who I was just, I was buying so many units that I didn't need to buy, sinking money, like, and little things. Like, oh, these hang tags cost $5,000. I found it, they cost $250, like little stuff like that. What ended up happening was I launched roulet. It started to do really well.

It was doing really well. I felt so happy. It was like, that's what I always wanted to do. But then there was too many cooks in the kitchen. I had a friendship that was involved in it. And ultimately, the problem was, is the whole time I wasn't listening to my gut. So I always had this idea for Brulet, which is what I'm doing now, where I would open and close the store. I would never put too much out there, and I wouldn't hold a bunch of inventory.

And I wouldn't guess sizes. Because I know myself. I want to create what's in the moment, what's hot, what's on the press, and everything in my life. and how I know myself as an artist is, it's a moment. And I knew, like, I can't, I still am this way. I can't design spring right now. I'll design spring in February. Because I don't know.

You know, I'm really like, I go with my feeling. And that's what I wanted to do. And I didn't want to put, like, I didn't want to buy 500 units of one pair of sweatpants that I was going to have to move. I never wanted to do that. But I had too many cooks in the kitchen. A lot of people I found, and I've learned how to set boundaries, get very attracted to me because I'm ballsy and I'm a go-getter. I'm like, oh, this is a great idea. Let's do it.

I'll find the money. I'll figure it out. I'll make it happen. So there's a lot of people that will come in my sphere and be like, let's go. I want to be behind you and do this. And what I found, this has been a repeated pattern. It was from the app. It was from the first time I brule.

I'm standing on the edge, you know, almost a million dollars deep. And I'm like, where are you people? It's in my name. And I have to move all this and all the money that is, it's in my name. And that was, it happened three different times in the wellness business and in this second time with Brulet that it was just, it, yeah, it was, it was just a really hard lesson to learn. One thing I am very excited about is my hair growth. I have had such a hair transformation.

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and more livable than ever before. Be sure to use Code Skinny for $10 off your first month of membership. Offer applies to select plans, restrictions apply, offer ins 1231. Join today at weight watchers.com. That's weight watchers.com. When you look around and you say, where are all these people? You were attracted to me when I'm executing, but like now when I need help, where are you? When you say that's a pattern, how did you recognize that pattern and how did you change that pattern? Because you have, I think you have changed it from what we can see. I had our ultimate rock bottom. So I had Brulet the first time and I, there was a series of events and I won't share like super big details, deep details just to protect some people. But long story short, I had too many people involved and there wasn't the right intentions.

We weren't on the same page. It was my company. I had put all the money into it, put everything on the line. It just backfired. and essentially I lost a really good relationship through it. And she was a very good friend of mine. After that, it was like, I just was really broken after that because I just felt like, gosh, I have just been trying so hard for so many years.

And I'm like trying to do my best and I'm working my ass off. And I would look around and I'd see all these people that started at a similar time than I did, that I did, you know, before TikTok, before COVID, all that. And I'm like, everyone's just like, everyone seems like they're just doing it. They're all going up in a straight line. And here I am having like this explosion situation. I feel like I'm losing everything. My parents were going through a divorce.

I was at this place in my life where I'm like, I have no one to call. Like, I lost my best friend. I was like lose, like I felt like I couldn't even do my business without. It was too messy where I had to like pause brule. because I had to clean up the dynamics that were under the surface. And so I was like, I don't want my business. I couldn't, my parents were like, I wasn't, my parents, I couldn't go home. So I was just alone. And I was like, fuck. And I had so much weight from my wellness business that I was holding, not from Broulet, but from my wellness business. I had done a product line. I'd done an app. I had

taken out like a big loan for the app and I just had so much weight on my shoulders and a lot of nights where I just like didn't know if I wanted to like I just like I had really morbid thoughts like I don't want to be here I just was like I I want my clothing line I want to be a mom like I'm working hard every day and this is not working and I was so full of anxiety and I think ultimately like to be complete I just was sad and I was scared because I was like I have so much weight and I don't have anyone to call. Like I didn't feel like I had anyone to call. So I ended up putting my one of my companies through bankruptcy, the one that was like really heavy on my shoulders because I was working so hard with Brulet and I was just like taking the money and like paying that, paying for that off.

And my whole mindset during that time was like you were bad. That's how I thought of myself. Like you tried so many different things and that was bad. Like you made such a mess and now you, you know, you have to clean it up. And that's kind of how I was operating. And then when everything exploded, I just was like, I need this weight off my shoulders. Like I really need to start over. So I went through that process. And that was when you asked what broke the pattern, it was that process.

Do you know how many people on this? podcast are listening and being like, oh my God, it's so incredible for her to be open about bankruptcy. How many people do we see online trying to make everything look like it's tied in a bow and it's perfect and there's no bumps? It's all bumpy. It's a bumpy ride for anyone, for any business. I just think that that is cool, in my opinion, and refreshing for you to open up about bankruptcy. And to me, like as a business person, some things are like part of the journey. It's the smartest decision I've ever made in my entire life. Can you speak on that?

I, here's the thing. It was something that, and this is just me. I'm a little bit of a born rebel. And like I love, like you say go left, I'm going to go right. Just that's how I am. So like if something is against, if something's bad, I'm like, I just want to know why. it's bad. But I, the way I was raised, like, this would be, I don't even know what my grandparents think, but like, it was just a no-no. Like, we follow the rules. Taxes are paid on time. Like,

there's a budget. Every end of the month, I would hear my dad say to my mom, you know, we're getting low on money. You got to watch the groceries. So it was like, the bankruptcy was like, what, are you okay. It's like taboo. And like your life is over. Your absolute life is over. It's a dirty word. It's a dirty word. I didn't even so yeah, I just, I decided to do it. I got a really good lawyer. And I, it's all in your mind. Because you can take that and be like, yeah, my life's over. I'm never going to get a house. I'm never going to have a car. My credit's going to be bad. I did my own research. I'm like, okay, there's a lot of really successful very smart business people who have gone through bankruptcy. I started to like really research what is it actually? Like why is it is it so I had every I had to it was so amazing I had to go through all my

finances. So it was really helpful to like really learn like what happened and all of that. But I made up my mind and there's two things. I was like one this is not the end. This is my beginning. And I am going to do it right. Like I, I, I, I, I, I, I, I, I, I, made a promise with myself. I'm not going to do this and do anything repeated ever again. I have to get it right this next time. Do you realize, too, that you wouldn't have gotten to where you are now without all this? Oh, without a doubt. So how did you decide to do it right? I'm doing roulet. So I went through that whole process. As I was finishing that process, I kind of came out of the closet online and just like really showed the world who I was and what I thought.

And what did that look like? Let it rip. Look, this has nothing to do with politics. It was just during an election. And I just was like started to be vocal during the election. And when you start to be vocal during the election, because you're not a stranger to pushback, what does that look like? So there was a lot of pushback, but it was my, like I said, this was not about. Paul. I was never even a registered voter.

Okay. People would be like, Kenzie, you're so political. I'm like, no. It was like a catharsis of getting out all the pent-up anger I had had towards the internet since 2019. Good for you. So I got a little bit of pushback and I wrote it. I screenshoted every Reddit troll that's ever said anything. I put it on my stories. I told the internet. I was like, if you talk about me, I'm posting you. You clearly want attention. And I just let it rip. You know, not one person.

I haven't checked in a while, but I have not seen one negative comment about myself since then. What do you mean? I called them out. That's, they, they just want to be. You took the air out of it. Yes. Yes. So that to me is like a stepping stone that got you to where you are now with what you did politically.

And if someone's listening and they're like, I don't know what she's talking about, explain what you did. You don't need to know. No, I'm kidding. You're all Google me. So Reddit search me. It's wiped. But just explain, like, give us like a little peek behind that curtain of what, when you say it's cathartic, what do you mean?

If someone's listening, they're like, I don't know what she's talking about. I said what I thought during the election. So what I noticed and what always bothered me and what still bothers me is everyone is like the same. Like everyone just agrees with each other. They all, they all like, okay, during the election. election, for example. We didn't even know who people were actually voting for. They would just say they're voting for someone to fit in with the other person or because it was cool or because it was acceptable. So what I did essentially is took anything that was acceptable and I said and posted

the exact opposite. So give us an example. Oh, Lord. Let me think. You made hats? Okay, yes. I made hats. But the hats were like, I put gone rogue on the hat because I'm trying to think of an exam. I just would post things. Like I would repost things. I would share things. I would, like I would say it's going to be political, but people would be like, it's all started because someone said, are you voting right or left? And I said right. And that's how the whole thing started.

And because I got pushback and I took that. And I was like, so then my whole stance during that whole time was why? Can't we disagree and still be one? Like, why do you have to announce that you're unfollowing me? Why? So that became the whole talk. So I would say things. And then someone would be like, I'm unfollowing you.

And then I would post that. And then I would call them out. And I would create this whole wave about that. So during that time, this is actually amazing. During that time, I made these hats. And they said gone rogue on them because I was like, Kenzie Burke's going rogue. the guy who made the gone rogue hats was like you are so cool I love what you're doing

he was like anything you want I'll hook you up with so I had just like finished going through my whole bankruptcy process I because I had to really pull back making money during that time so I was like gearing up like I had brule's design I knew this was like I had this whole plan I was like I'm going to first unleash myself. I'm going to show the internet who I am. So I don't, I don't want to hide anything. And even saying that I went through bankruptcy, and I know I alluded it to my substack, but like, I was going to tell this story. I was never going to keep it. I was always like, I'm going to go through it. I'm going to share it. Because if I would have heard someone say this during the time when I felt so much weight on my shoulders, oh my God, it would have changed my life.

That's why it's so important for you to talk about this. It really is. And I'm telling you, there's a lot of people who are listening that are breathing a sigh of release. Yeah, I mean, money is so stressful and so hard and, like, especially when you don't grow up with it. And I'm not a NEPO baby. I haven't lived, like, you hear so many stories. Now I started this business with $500 and you lived with your boyfriend. Right. And you didn't have to pay rent. Like, you know how hard it is to start a business and have to be worrying about all this shit on your shoulders? I mean, I didn't even have Christmases or Thanksgivings for years because I was just working, like trying to doggie paddle.

Why do you think that the public is so intrigued with you? Because I'm balzy. And I think that, I think that, I don't know, I call myself, like, I'm like Carrie from Sex in the City a little bit, you know, like I'm a little wild, I feel. I didn't, I can't believe I'm saying this out loud because no one's going to believe this. I never watched Sex in the City. Oh. So I'm going to need, you have like, what do you mean you're like, Carrie?

I just, I'm not like, there's this one scene, okay? This is how I see myself. There's this one scene and she's in love with this guy and this guy chooses this like beautiful 24 year old who works at Ralph Lauren. Okay. And she's, you know, like, why, why, why, why, why? And she realizes, oh, well, she's just plain. Like, she's just, she's just boring.

Like, she's just easy. She's easy, right? And she's like this like wild, curled haired, just wild. girl and I think that I think there's intrigue because because I I'm not afraid to like keep trying and keep there's so many times when like I could have given up I could have given up after the bankruptcy thing I could have given up after the wellness thing I could have given up that the first time Broulet had that we had a massive fallout but like I keep popping up you know and I think I think I'm for the right person I'm not for everyone I know that I know that

I think a lot of people are perplexed by my existence, how I feel. And then I think there's some people that I like give them hope, honestly. I think what's cool that I'm actually learning about you in this interview is you mentioned that you are an artist. And now that I've like read your substacks and I've consumed so many of your products and like warn them, you are an artist. And I think what your superpower is, is that the decisiveness, you are decisive in your indecisiveness. So the indecisiveness is what makes you interesting and it is a decisive decision. Does that make sense?

I have a lot of conviction. Yeah, I think like, you're right. You can't design for spring because you'll get inspired by something else. Yeah. I think two people so badly want to put people into a box and tie. it with a bow and like present it with the the gift tag card and it's like you're unwilling to have that projection from them and put yourself in a box and you know what else i will say you could have dated some old rich millionaire and easily gone that route too because you're beautiful and you you haven't you've sort of been like i'm going to do it my way and fuck your opinion yeah i feel like it's just not my path. I think a huge part of why I'm here and what I'm supposed to do just is to like not do that.

Yeah. I really feel that. I feel like God, universe, whatever, there was many nights where I was like, all right, let's just get pregnant. Where is he? You know, but I don't think that that was never, I know I've had to do this. Like, I have to do it. And I know I have to share it. And that's why I share, I made that promise. It's like, I'm going to do brule and I'm going to share the whole part of it. I'm going to, I share it on substack. Like, I'm going to share the actual emotional process and the messiness and all of that. I'm not going to just say, here's this beautiful shirt. I want people, obviously some people don't have to like read or to hear the story or anything, but I want people to, I want to share what it actually takes to do something because all we see now is like, here's my sweatshirt and it's so cute

and like next, you know, and that's just not the process. I love that about your line. I really do. When you declared bankruptcy, what were the cons if there were any? I don't want anyone to like take this as financial advice. I'm the last person who should be giving financial advice, but everyone said that my life, not everyone. It made it seem like I'm going to have a hard time. Right. Okay, I am through it. I have my dream company.

I'm driving a range over and I have a stunning apartment in my name in full that overlooks all of West Hollywood. Now, did I get all that because I'm perfect on paper at this moment? No. But like I have conviction and I had this mindset of, here's the thing. It wasn't that I didn't make money.

I made money. It was that I had too many things going on. So at least I had like in my head. I had receipts. You know what I mean? I have bank accounts. I have statements to be like, I make money.

Like I'm not, I'm not just this person with bad credit. So I was able to rebuild my life really fast. But I think that was the negative thing of, for me, it was like, oh, I'm afraid I'm going to be like stuck. Like,

I'm not going to be able to like drive a car or get anything. But again, not giving financial advice, but the world is set up to make you afraid. Like, oh, if you do that, that's bad. And then you're put in this category, it's not true. It's just simply not true. Now, if you don't have conviction, you don't have like willpower and you're just going to file and be like, oh, I suck. Then, yeah, you might struggle. But I just was like, no, I generate money.

I'm a hardworking person. I never haven't made money, you know. Also, bankruptcy to me is like college. Yeah. Like everyone tells you like you have to go to college when I was younger. Like you have to go to college and you have to graduate and you have to get your degree. But like, I kept being like, is this just something that you were taught and you're passing what you were taught down to me? And bankruptcy is like that too.

just because they were taught a negative connotation doesn't mean that you need to again go there's like I feel like anyone can get out of anything if they want and there has to be hope because if there's not hope then you're sitting in your room you mentioned morbid thoughts and your your brain is going negative negative negative anything can be spun into gold if you're clever enough well bankruptcy is actually there to help you that's why it was invented. It's actually there to help give you a reset. So I got a really good lawyer and he was so like, he looked, he had to look at my books and look at my stuff and he was like, you're brilliant. Like he was like, you're going to be so successful. Let's just get you through this.

Because he saw and he saw like the stuff I was finally, it was from like 2020. Like it was just like COVID. And I mean, that was the beautiful part of it is like so many people fumbled during COVID. You know, so many businesses fumbled during COVID. So I think that that was a positive for me. But it's there to help you. Again, it's like do your own research because so much of the world is going to make you afraid and like, oh, you have to have perfect credit. You have to do this. You have to be this. It's like for what system? I personally don't live in those systems. Like that's just not how I operate. So when I really started to weigh my options, I'm like, I already don't exist in the society. I've never have. So how is this really going to negatively affect me?

So after you declared bankruptcy and you got through sort of that chapter and you start relaunching your brand, what does it look like to rebuild? And you mentioned like now you have a place overlooking West Hollywood and the Ranger over and all these things. But what's the in between of that? I just was clear. I was clear the whole time doing it. I was like, I'm doing brule.

I'm doing it the exact store model that I wanted to do the first time. there's absolutely no middleman. There's no one involved. I will not let anyone involved. I stopped talking about it to people. I stopped telling people. I just put my blinders on. I got everything ready.

The guy who made the Gone Rogue Hats was like, whatever you want, I'll help you with. I was like, I need a manufacturer who's X, Y, and Z. No middle man. I want to be there every day. I want to be in the factory.

And I want someone who's not going to screw me over because I'm so tired of being screwed over. And he gave me this business card. I went to this address. I showed up. I had my first patterns already made. I made them last year. That whole time Brulet was on that pause.

I was working on it. So I was ready. I was like fully locked and loaded. And I found my manufacturer. I launched it again on my birthday this past year in March. And I moved to L.A. to West Hodge because I was like, I'm doing it. Like I am doing this brand. Nothing.

You would have to literally forklift me out of it. my apartment and lock the doors to the factory to get me to not do like nothing's going to stop me this time and I do everything myself right now like everything I ship graphics emails everything I have no help that's going to have to change but I that's that's it like I just I had so much time that was the beautiful thing about going through that process it's not an overnight process so I had all of that time to sit and get my ducks in a row and get ready and be clear, and now I'm just like, you can't stop me. So many times during the day, I just want a drink that feels real.

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on what the next move is. Like in war. Like you have to, you have to stop to speed up. Does that make sense? Without a doubt. And I feel like you had to do that so you could get really clear on what you're doing and you've created a business that is, uh, really, it lines up to the life that you want. Meaning when you said like you drop stuff and then you stop and you drop stuff and you stop, it's like you sort of like created your own future. You did create your own future and you set it up to be your personality too, which I find interesting. Yeah. Like instead of just launching a line and like putting it out like you said in designing for spring, you're like, no, I'm not going to do it that way. This is the way my brain works and this is the way.

that works best for me. And I think personally as a customer that it creates excitement and you know you have to buy because the shop's going to close. Yeah. Right? I designed the store model based off of everything I learned about myself in the past six years. Yep. I was fantastic at launching things. That's why I had to file for bankruptcy in the first place because I, with the wellness business, I just kept making things. I'll make an app. I'll make a product line. I'll do this. I'll do that. I love to create something and I love a launch. It's not every. Everyone's cup of tea, but I love a launch. I love to make the whole story around it. I just love it. So I knew, and this is why I wanted to do it the first time, but I knew that about myself. And so I knew if I can create a business and my clothing line, which I always will love clothes, love clothes, I've always wanted to do this, if I can make it where it's like, I can literally have an idea. Okay? Here's the collection and I want to do it next month. And I can create. it and put it out and make this whole launch. And then it goes out into the world. And what I found

for sales at least is like people buy on demand. Like I would have my best things on a launch day or on a sale. Right. I don't want to put my stuff on sale ever because it's so high quality and it's made here in L.A. Like it's just not, I don't want to ever do that. So my whole idea behind it was like, okay, if I open and close the store, it pushes that drive. If the store is only open for a week and this drop is live now and I don't know if I'm going to bring it back. It forces people to go make their sale. It also then closes that time capsule and then I can create again, which is a lot of work, but it fits who I am and it's mentally stimulating for me. It's cool for me to see you get to hear from the podcast. Like I enjoy watching all the ups, the downs, the struggles, but also like you

coming out of the ashes like a phoenix it's really cool uh it feels very 360 what would you tell the girl who was in bed having these morbid thoughts like what advice would you give to her now yeah it would just be to keep going and i know that sounds so simple but it's like the words strive for more keep coming to me it's just like it is possible and i think for me allowing myself to just in my messiness gave me everything I ever wanted. The manufacturer I have now for Broulet is like, I couldn't have dreamed up a better scenario. It's a 55-year-old man who does designer clothing. It's him and I all day, every day. He can make anything on the spot. Like, it's, he believes in me. He hasn't asked for a thing from me, but he, like, wants this for me just as bad as I want it for

myself. And I spend all day, every day with him. And I couldn't have. dreamt up a better situation, but it didn't come until I got like, I think that when you feel morbid, and maybe this was just my experience, but it's like, I think you're just running from things, whether it's your feelings or, yeah, like your feelings. Like, I think that doesn't come in unless you are running from something. And so when I faced my things, like that financial weight, like that was making me not, like I was, it was too hard, you know, it felt too hard. I didn't know how I was going to deal with it. So when I finally faced that, and then when I faced the online trolls, like, or when I faced the internet and was just like, this is who I am. And I hope you buy my designer

clothing after, but like if you don't, I don't care. When I did both of those things, that is what has given me this door to the life that I really want. And it's like, it truly has happened. It's really happened. I'm through the ashes and I know I am. And so my, advice is to like not hide from it and to look at it and to do whatever you can like I've moved so many times I tried so many different things I've and just keep trying because at some point I've literally thought it wasn't going to happen for me because it felt like five years of just throwing things against the wall and just like nothing was coming back but one day it just came back and that would be my advice is to just like try and to keep going and to face it.

That's the biggest thing. It's just like face whatever you're running from. What do you think is the biggest misconception about you? Where does the internet get you wrong? I feel like the internet, I don't know. I mean, it's basic, but like they don't know me. That's what I would say. But what's the misconception about what they don't know?

Like where are you like that? They got that wrong. for me I feel like I come from such a pure hearted place like everything I do even if it was in wellness even if I come from so like I try to come with so much truth and intention so I feel often like misunderstood like I feel I feel like maybe not seen in that way but I don't know I think what do you think I well I would actually agree with you I think knowing you Personally, I do think you come with such intention. And I think that they don't understand that the indecisiveness is your superpower that's gotten you here.

Yeah. I would say that. Yeah. I think that they don't realize that that's actually like the thread. The juice. Yeah. Yeah. And I think that maybe hopefully through this interview, they'll realize that the indecisiveness,

if you don't try and you just sit in it, then you end up 85 years old. on your deathbed wishing you had. Yeah. And I think that there's something endearing to watch someone go through the struggle and come out the other side. But the biggest misconception about you, I would say that I do think

you do come with good intention and you do come with purpose, which is why you're so passionate about it. What do you think after all of this is the boldest risk that you've taken after looking back on your whole journey so far? I wouldn't say it's the bankruptcy. That was like the smartest decision I made.

I mean, the boldest might have been going a little wild because I feel like I didn't know it was on the other side of that. Yeah. You know? Like I didn't know. I knew exactly what I was doing. I had brulee designs ready. I knew the timeline of things. Like I knew that I was going to do what I'm doing now.

And I still took that chance to like be myself. and that, you know, so many people were, like, calling me, like, what are you doing? You know? Really? Yes. A lot of people were like, fuck yes. And some people were just like, are you? Like, what are you going to do after this, you know?

But at that point, I was like, I don't care. I've lived so many places. I've gone through bankruptcy. Like, I've done so many things. You're not, like, this is nothing. And, yeah, so I think that was the biggest, that was the biggest risk I ever took was just like really facing that stuff head on and talking about the most controversial thing I could have talked about at the time. It's so wild that we can't have different political opinions.

It's crazy. I like to talk to people for a living that have all different kinds of opinions. If I'm hosting a dinner party, you better bet there's 12 colorful people at the table. I hope there's all different kinds. If you're sitting at the table or you're sitting with a bunch of friends or business partners that are all shaking their head and agreeing. Boring. It's so boring. Put me out like old yellow. Yeah.

Like, no thanks. I mean, I don't understand how people, like, you want to surround yourself with everyone that is just like confirmation biased energy. Yeah. It's boring. Yeah. But listen, if that's what people like, that's fine. Yeah.

But I like to constantly challenge my opinions and I like to hear different opinions. and I like to, I don't know, maybe I'll change my opinion. I don't know. And change my mind. Yeah, I might change my mind. Right? I might change my mind. Okay, your clothing line, I personally have bought in a lot of pieces from your brand.

I love them. I'm obsessed with your jeans right now. But I want, and I'm asking you live on the show, you have to show us. And I know you do show us already, but we need like details of how. Ariel was saying, my photographer, she was saying, like, you have to show us exactly how to wear it. Because I think you're talking to a kindergartener. I like to be told, like, what to do. Yeah. Like, I need you to say, like, this is how you wear it with this. Like, you have to show us like 10 different looks. Yeah, I'm going to start doing videos with you in mind. Okay. Yeah. That's,

that's really helpful. Because my thing is, it's not that I don't love the style and the taste and the fashion. I love it all. I'm really into it. But I'm running out the door. Yeah. And I have five seconds. Yeah. And I'm throwing it on and I didn't pick it out the night before. And I've probably overpacked. So I'm overwhelmed. And my kids are hanging off my butthole. And I just need to be told like, okay, here's 17 ways to wear it. Yeah. And this is flattering. And this is maybe going to make your boobs look bigger. But this one will maybe be more flattering. Like I just need a hundred ways to wear each thing. I'm going to, I'm going to start a series with you in mind. But I design everything to be. that. That's my whole thing. So like the jeans you're talking about. I love those jeans. I design those jeans. They are great with flip flops. They're great with heels. All you need to do is throw on a belt. And then you can put on a pair of like black boot heels and all of a sudden you have more of an elevated pair of pants, whereas you can roll them up and wear them with flip flops and a t-shirt in the summer. So I, that's how I like to dress. And that's my whole model with brule is like I want to create

things and I do only create things that you can wear a hundred different ways because I want my whole and this was always my vision with it and it's still is such a part of my life if I find a pair of pants that I like I will wear them every day I okay so the series I feel like before just brainstorming it's like 20 ways 20 ways to wear these pants 20 you just call it 20 ways and you show us how to wear it 20 different ways like I don't know if it's like I just need like 20 ways so I can screenshot it it's on my phone okay I'm gonna start it if you were to pick one thing from your line right now that the audience could go shop what are you picking i just put out these really cool low rise did you see them i don't think i've seen them yeah they're really

cool low rise they're these like low rise no waistband pant made out of bull denim they're almost like a trouser slash jean i don't think i saw them and they're so cool and then also these yeah the ones that you're wearing you guys should go watch YouTube. They're kind of like dark green. I brought these for you. They're so cute. In a different color. They're a trouser. Okay. With a pleat. And then we've got this like tie thing right here. They're so comfortable, but they look dressy. Should I go in the other room and put them on after this so when we take our picture? Yeah, you should. Or is that weird to be wearing matching pants? No, I brought them for you in a different color. Okay. And I made the kids stuff. Oh my God. My kids are going to love it. Yeah. That is so cute. Yeah.

Can you tell me what you made them? So I made you these pants and then I made, but in this like stone color and I made Zaza a little baby version in the same color as you. Oh my God. And then I made towns and Bond little pants in this green. Oh my God. And all of you have matching shirts because you like that white t-shirt, right? I love your white. That's a good one.

So I made you a long sleeve version of it and I made all the kids one too. That is so cute and so nice and so thoughtful. and I even know the person who's doing the sewing because I read your substack, Francisco, right? Yes. Am I saying it? Yeah. I think that's so sweet and tell him that I say thank you. I love nothing more than to see a story like this.

I find it really inspiring. I think it shows everyone who's listening or watching that you can make something out of nothing and that the voice inside your head is so important. So if you're, if you're, if you guys are sitting around and you're talking negative, to yourself, try to flip it. Try to flip the narrative because you always have to have hope. That's important. And I think your story is that it's hope. Yeah. Where can everyone shop Broulet and find you to follow you? Kenzie Burke is my Instagram. And then shopbroulet.com is Brulet. And shop broulet is Brulay's Instagram. Big fan. Kenzie, thank you for coming on the show.

Thank you for having me.