The Bossticks - The Future Of Skincare Longevity: Why You're Getting Sun Exposure Wrong, How To Track UV Damage & Age Better Ft. Stacy Salvi of The90
Episode Date: June 11, 2026#979: Join us as we sit down with Stacy Salvi – health-tech pioneer, former corporate attorney, and the co-founder & CEO of The90, the first personal sun intelligence system designed to turn invisib...le light into actionable insight – by transforming how we understand and interact with sunlight. Recognized early on as a visionary in the field, Stacy saw the power of wearables long before they were mainstream, championing them not just as fitness trackers, but as essential tools to help people connect deeply with their own bodies. In this episode, Stacy unpacks the future of skincare and longevity, revealing how sunlight impacts aging at the cellular level, why most people are getting sun exposure wrong, how to track and optimize UVA and UVB exposure, the truth behind vitamin D, and the breakthrough technology empowering people to take control of their skin health, energy, performance, and aging process like never before. For Detailed Show Notes visit TheBossticks.com To connect with Stacy Salvi click HERE To connect with Lauryn Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE Head to our ShopMy page HERE and LTK page HERE to find all of the products mentioned in each episode. To learn more about The90 visit http://The90.com. This episode is sponsored by The Skinny Confidential Your daily routine done better – with The Skinny Confidential Caffeinated Sunscreen. Subscribe today at http://bit.ly/TSCSunscreen and get it delivered right to your door – because great skin doesn't take days off! This episode is sponsored by Ritual Don't settle for less than evidence-based support. Save 25% on your first month at http://Ritual.com/SKINNY. This episode is sponsored by The RealReal Get $25 off your first purchase plus an extra $100 to shop when you sell for the first time. Go to http://TheRealReal.com/skinny. This episode is sponsored by Beekeeper's Naturals Go to http://beekeepersnaturals.com/SKINNY or enter code SKINNY to get 20% off your order. This episode is sponsored by Paleovalley Head to http://paleovalley.com/skinny for 20% off your first purchase. This episode is sponsored by LOAM Visit http://www.loamscience.com and use code SKINNY20 for 20% off. This episode is sponsored by Unreal Visit http://Unrealsnacks.com/SKINNY to get $4 off a bag of Unreal. This episode is sponsored by Minnow Shop the summer collection at http://shopminnow.com and enter code MEETMINNOW15 at checkout to receive 15% off your first order. Produced by Dear Media
Transcript
Discussion (0)
Welcome to the Bostics, starring Lauren Bostic and Michael Bostick.
Together, they are the Bostics.
Stacey, welcome to the show.
Thank you. Thank you for having me.
We are using sunscreen more than ever.
Everyone's using it.
My daughter's even putting it on her legs.
I've never seen so much sunscreen.
Your dad's putting on his lips.
My dad's putting on his lips.
Sunscreen is literally everywhere.
You can't get away from it.
So why is the sunscreen?
sun cancer rate up.
The sunscreen paradox is really, it's real.
And we are using sunscreen more than ever, but one in five women get skin cancer and one in
seven men get skin cancer.
It's the most prevalent form of cancer around.
But nevertheless, we are still getting it.
And I don't think there's a good understanding of why.
And it's not until we start measuring what our actual exposure is that we're going to be
able to do the necessary research to try to reverse that trend. Is it because of tanning beds? Is it
because we're out in the sun? Is it because of blue light? For a problem like this, you have to
start by measuring it. And we have never had a tool to really measure the exposure that we've had
on a long-term basis. And that will shed a lot of light, no pun intended, on why this is happening.
Why are you so passionate about the subject of the sun? Well, I was raised by a dermatologist.
so you know he really imparted on me the importance of always putting on sunscreen I
mean I was the the kid at summer camp with you know spackled in pasty white sunscreen so
it's really second nature to me I think where my passion really lies is in health and
and overall health you know starting from a long time ago where I had an
experience where I got super sick I
after my first year of law school, I was really beaten down. My body was, you know, just weaker than
normal. My immune system was shot. I ended up getting a rare strain of meningitis. And it put my
body into sepsis. And I was critical unstable. I was in the hospital for nine days. It was
totally crazy. But I walked out of there. And the doctor said,
as I was walking out, that I had only a one out of 10 chance of living.
What cause, looking back, you know what caused that to begin with?
They will never know.
They will never know.
But my system was really weakened by, you know, the stress and the work that I had just
put in through law school.
And, you know, that really imprinted on me how important it is to stay balanced and to stay
healthy.
And it reminds me of a quote, when you have a healthy body, you have a thousand
problems, but when you have an unhealthy body, you only have one. So when, you know, when wearables
came out all of those years later, I immediately was drawn to them. I was like, what's better
to connect with your body and wear something that helps you understand, you know, at the time it was
activity through steps, but it's only grown from there, right? Heart rate and sleep cycles and
all of these things. So it's been a real passion of mine.
Let's talk about your career a little bit and how, because obviously started in law.
Yes.
And then you made a pivot out of log.
I did.
How did that look like for you?
It was a hard fought battle.
I'll be honest with you.
You know, a lot of people in my family didn't totally understand why I would leave such a prestigious career.
But I didn't really see myself as general counsel.
I wanted to be more on the forefront of.
of building features and building products that people would love.
So satisfied, actually, whenever I would see somebody wearing a Fitbit device,
because I worked at Fitbit for a long time,
I would see their wrist and I'd see that they'd be wearing a Fitbit
and ask them, what do you love about this?
What makes you happy?
What have you learned?
So it was always a real passion of mine.
And but I was met with some headwinds along the
way so obviously legal background doesn't necessarily mean that I'm technical and I was
told you don't have the right background you're not an engineer not a computer
science you don't have a computer science degree so you're not going to be able to
build products and instead of listening to that I really just kind of fought
back against it and befriended a lot of engineers and learned the language
because it just was so important to me it was I was
really, really drawn to building something that people would love and that would make them healthier.
And Fitbit gets acquired for $2.3 billion. Is that right? Yeah, that's about right. So what does that
look like for your life? I was a Fitbit lifer. Even before I worked there, I was a big fan of the product.
And so I got my dream job and I started in the legal department when I was relatively small. And
there did come a point in their trajectory where, one, I was personally wanting to leave the law
and do something different, but also I saw that FIPPIT should align itself more closely with the
Android ecosystem. Now, I know that, you know, we all use Apple phones, but 80% of the world
uses an Android phone. Because we're so here in this country, we're using the Apple iPhone so often.
Totally. You know, so I saw that as a major operational.
So I wrote a white paper, you know, expressing that notion that we should align more closely with the Android ecosystem. And it made its way around to leadership. And I was put on a Tiger team to essentially pitch Google. So before was the Fitbit, like it was integrated with every phone or more with Apple or what? No, it was with both. And there were actually product features that we could have gleaned more with Android. So it was really kind of a better together, better together story.
So I ended up working on a product narrative that blended the Fitbit ecosystem with the Google Home ecosystem and pitching that to the Google Hardware Division.
And then, you know, that precipitated the purchase of Fitbit about nine months later.
Wow.
Yeah.
When did you start to see that the sun wasn't just something that was a problem when you were on vacation, but it was also a problem when it was incidental sun exposure?
Well, I will say that this is where your book really changed the way I was looking at things.
Wow.
Indeed.
Indeed.
You're not my call?
Yeah.
I mean, I think your book was really transformative for me.
I mean, I was sitting with looking at my routine, I think I had six or seven anti-aging products on my counter.
But then I also know that 90% of the aging that happens to our skin is because of UV exposure.
and then I read your book where you brought to light not only preventative beauty,
but also incidental sun exposure is really the majority of what we're exposed to.
And I was thinking, well, how can we possibly fix that or know when we need to reapply or get out of the sun if we don't measure it?
And so that's where, you know, that's where the idea was born.
I will never forget when I first noticed the incidental sun exposure.
I just got a peel.
I was 19 years old.
Did not need to be doing a peel at 19 years old.
I was doing a glycolic peel at Morgan Run.
And I...
Didn't you used to send me to get those things?
And they burn...
Is that when they burn your face up?
A pumpkin glycoly.
Oh my God.
I hated those so much.
I didn't know what I was doing with that pumpkin smell.
My skin was burning off.
But what a trooper.
Well, she's like, this is good for you.
And I'm like, my face is falling off.
I don't know.
But anyways.
And I left the treatment.
And I walked the long walk through the parking lot.
to my car. And just by walking from the treatment place to my car, my, like, I wasn't supposed to do that
after appeal, even though it was so little. And then I started to think, wait, I'm going into the bank.
I'm going into 7-Eleven. I'm going into the supermarket. And like you said, all these little things
add up. It's not just going on vacation and laying in the sun. It's all the little times were exposed.
And I think my message and I feel like yours is the same. It's like the sun is not the enemy. I love the sun and I am in the sun. Of course. But I want to be able to know what the UV A and UVB is when I'm in it. And like my kids were swimming the other day and they have to wear a hat if it's at really high. And if it's super low and it's zero, let it rip. So I think like just knowing it and being aware of it is so important.
I think that's exactly right.
I mean, awareness is really the first step.
And we really want to, you know, take some of that decision fatigue away from people
and help them understand based on their unique skin type when they should be in or out of the sun.
And one of the things that we've learned along the way is that the sun is not all bad.
That this is not a black and white issue, that there's a lot of opportunity in the gray to learn
more about how sun impacts our overall health. I think one of the opportunities too is the vitamin
D. Indeed. And I would love for you to speak on that to the audience about you mentioned that you
were walking down the street and the device told you when you had had your vitamin D. Can you
explain that story? Yeah, absolutely. So yesterday, actually, I was walking down Congress and I had been
outside for a bit. We were walking back and forth to a restaurant. And my device told me through my phone
that I had met my vitamin D target.
That was actually a really exciting moment.
I am low in vitamin D like so many of us,
and we know that vitamin D can be a precursor
to all sorts of scary illnesses.
So getting that notification really kind of reinforced the behaviors
that I had taken that day,
and I think it's just, you know, another exciting thing to celebrate.
Well, I was talking, I told you before we started,
I was talking to one of my AI bots the day,
asking the most efficient ways to get vitamin D.
And obviously you can supplement for it and people do that.
But it was saying you have to get the right sun exposure at the right times or the right
amounts.
And I think a lot of people are so afraid of the sun now because they don't want to burn.
They don't want cancer.
They don't want to ruin their skin.
But to your point earlier, and many people are talking about this now, the sun is also
critical to human health, but it needs to be the right dosage at the right times.
Right.
And I think, to your point, we haven't had a tool to figure out how to measure that.
but I think a lot of the reasons many people are so low in D right now
is because they're indoors a lot more, they're under these lights,
they're not getting outdoors and then when they are, they're scared, obviously,
but with the right dosages, increasing your vitamin D levels.
And I think it's the most bioactive form, right, if you do it through sunlight naturally,
not supplementation, it'll have the greatest impact on your overall health because we have
a chronic issue with people being low in D.
Yeah, I think that's absolutely right.
So we brought on Dr. Richard Weller.
He is really the world's expert on how sunlight impacts overall health.
He's a dermatologist himself, and he is a professor at the University of Edinburgh.
So he has, you know, he doesn't contradict the notion that sunlight ages our skin, but his mission is to prove that we are not harnessing the power of sunlight.
in the right ways, that there is indeed an optimal level for everybody. It's too early for us to say
today exactly what that is, but by measuring it, we will be able to get to what it means for each person,
because it varies depending on your skin type, your age, all sorts of different factors that we
include to make sure that we are giving the proper guidance. It sounds like what you guys are
doing is empowerment over fear because there has been a fear around tanning beds in the sun,
but instead you're giving the user, it's making them feel empowered. Definitely. I mean,
that is a cornerstone of what we're trying to build here. So we are starting with this as a beauty
tech product that's really targeted towards women and wanting to keep our skin looking beautiful
and fresh, you know, just to start. But that's really a,
a Trojan horse as we move forward and better understand the overall health story that Dr. Weller will
work on with us. But this is all about empowerment. People don't want to wear a device that
makes them feel bad about themselves. So we are going to be celebrating healthy habits and really
encouraging you through a gamified experience. Are you a big circadian rhythm person,
meaning like I like to wake up and go outside immediately with my kids and they look forward to it
and then I like to walk at the end of the night when the UV is low.
I definitely believe in circadian rhythm and the power of the release of melatonin in your brain.
Again, you know, we haven't been measuring this. We don't fully know.
But I definitely see a future where we are combining data with other wearable data to better understand
how circadian rhythm is actually impacting our sleep. Do we get more deep sleep? You know, do we get
more REM sleep? So I think that there's a lot of exciting opportunities. So you think in the future,
this text, some of the things that will be able to do is inform other wearables. Like if you, you know,
if you have a bad night of sleep or higher HRV or heart rate or whatever, this will be an
indication of potentially why some of those metrics exist the way they do. Right. You know, it's not
currently collected on any other wearables. So this is really a first of its kind. And,
there's a lot of opportunity to blend the data with other wearable data to really impact people's health.
What is something that you have found out about UVA and UVB that would blow people's mind throughout this experience?
UVA in particular is undercounted that we are being exposed to UVA, which is the aging UVB is the burning UV, that UVA is
through, comes through windows, that UVA hits us when we're running errands, and that UVA can hit us,
even on a short walk, short stints, and that it accumulates over time. And I think one of the biggest
surprises that I had was really how the UV index, you know, the free thing that we can get
through any weather app on our phone, is really insufficient for telling us whether or not we're
accumulating UVA in our skin.
You know that meme that's all over the internet of the guy that's the truck driver?
Have you seen this?
It's not a meme. It's like a picture of a guy, right?
Yeah, it's not a meme. Excuse me.
Yeah.
What is it called?
Minkle.
It's the proper verbiage.
Confused meme culture learned.
It's like it's a picture of a guy who is a truck driver.
He's the left side of his face and arm compared to the other because of what's been
exposed as he's been driving compared to the other side that hasn't been as exposed.
It's like a full, it's like completely, it's like completely different.
I mean, no doubt.
No doubt. He probably wasn't even thinking about it. One of the things that really surprises me is through windows. I was sitting at a restaurant the other day and the sun was glinting in, but I was at a very high or almost extreme level.
You know, my old car before I was married to you, I got protectors on my car. Like I got, I went and bought the tint. The tint. And I had to tint my office too, which I'm so happy about. So it didn't fade my pink desk. But I'm like, you get the benefit.
You get the benefit.
Well, a lot of people think the glass has been blocking, but what you're saying is it's not.
It's not blocking.
I mean, certainly there could be a filter applied to block, but it is coming through at all times.
And, you know, when UVA accumulates in our skin, it breaks down collagen, it breaks down elastin, and causes the dreaded sunspots.
We were just talking about that.
I will be getting the filter on my next car.
Have you yet?
So add it to the bill.
Have you measured yet what it looks like in an airplane when you're higher up and closer?
Or not yet?
I haven't.
I've measured in the snow.
It's really high in the snow.
Is it because it's reflecting or because you're higher?
Both.
Someone told me it's the worst in the airplane.
I would love for you to do a test.
I will do it on my way home.
For sure.
That's why I always make Michael close the window.
But here's the thing that's hard.
If it's in the middle of the day and we have to close the window, then you're in the dark.
So it's like, is that good for you?
No.
It's a tough one.
It is a tough one.
It is a tough one.
But, you know, that's what we're looking for, right?
We want balance.
And it is going to be personal to each of us because all of our skin type is slightly different.
So UVB is the one that burns you?
And how can you, is this may be a dumb question.
Is UVA and UVB high at the same times or not?
That's a really good question.
So not necessarily.
If UVB is high, UVA is probably.
probably going to be relatively high too, but UVA stays consistent throughout the day.
And even when it's cloudy outside, UVA can be high.
I actually got that notification on my phone this morning too.
It's super cloudy here right now, and I was using the tech, and it says that the UVA is extremely high right now, even though it's a full cloudy day in Austin.
Right.
What are the massive blind spots that dermatologists are missing?
Interesting.
Well, the dermatology community has been very black or white on this issue. You apply sunscreen
and you supplement with vitamin D. Right. And so I think the blind spot is the lack of data
and we're going to be providing that data to people so that way we can evolve our thinking on it.
You know, that's the best that we know up to this point is to stay out of the sun to prevent aging
and prevent sunburn. We don't want any gnarly sunburns.
you know, that is definitely not a goal.
But to do it in a, to get exposed and be outside in a healthy way is really, you know, the optimal solution.
Let me ask you this.
So I sometimes, and maybe I'll get shit for this, will not use sunscreen at all, but I will go out in the sun for a short period of time and then come back in because I want to get the sun in my skin.
With the tech, will I be able to figure out like a period of time without.
sunscreen application where I will actually get a healthy amount of sun without burning.
Yeah, that's that's exactly the goal. So you have a personal skin profile that tells us,
you know, about your skin and how your skin behaves in the sun. And then by passively collecting
the data when you go outside and it connects with your phone. And it will tell you essentially
how much you've accumulated that day and where we've landed.
We want to keep you, you know, far from burning, but still at a healthy level.
This is strange.
We were just down for her birthday in the islands.
And I was out in the sun and I was doing just fine.
And literally one day I went out, it must have been like 15 or 20 minutes.
And I didn't feel like I was burning all.
I was as red as a lobster.
That usually doesn't happen to me.
And I don't know why because it was a short period of time.
It must have been peak.
Yeah.
So I just like I got nailed.
But it was strange because we were there for four days.
and I was perfectly fine until that one period of time
I just crushed.
Interesting.
How much real protection are we getting
from foundation or moisturizer with SPF 30?
So SPF 30 protects 99%.
Of course, we want to go potentially even higher.
But that is the general idea behind SPF.
Now, all sunscreens decay at a different rate.
meaning they become less effective over time. Mineral sunscreens decay slower than chemical sunscreens,
and chemical sunscreen is actually impacted specifically by how much UV you're getting.
That was another surprising fact that I learned, that I can put on great chemical sunscreen,
but if I'm in super high UV, then it's going to decay even faster.
And our algorithms take all of that into consideration.
I didn't have my skinny confidential sunscreen the other day at the beach.
So I had to use whatever they had at the beach.
And I put it all over my face.
And I came out, like after I was taking it off and it got in my eyes.
And it was horrible.
I was like, I'm never using random sunscreen again.
And it felt like it was burning my eyes.
And I would have rather just worn a hat.
like it was like so I feel like it is important the brand of sunscreen that you're using of course of course
how much does clothing protect you because I'm a big rash guard fan we have all different kinds of rash guards
in my family is that actually protecting the skin it does it does serve as a block I think it depends
on the essentially the thread count of the clothing but clothing uses a different system it's a
UPF system. And that will, that's something that you can wear that absolutely protects your
skin. It doesn't always look super cute. But I have a couple cute ones. You do. Yes, I do. I have to get
those names from you. I have a couple cute ones. Like, I like to go to the hotel where I'm staying and go
get the branded rash guard. Oh, nice. It's kind of cool. My kids wear rash guards. They love it.
My daughter has a long sleeve bathing suit. I think like it does, it's, it's nice not to have to
just slobber them in sunscreen.
Absolutely.
You know what I mean?
I think for kids especially,
because they're running around all day long
trying to catch them and wrote sunscreen on them
for the parents listening.
You know what that's like,
and I don't trust those spray can sunscreens.
And I don't think you should necessarily.
And by the way,
when people are spraying the sunscreen around you.
Please don't do that.
That's so,
that's like projecting.
I want to physically fight people
when they're spraying sunscreen around.
And it's drifting in the wind.
No, it's crazy.
It's not really,
you should go to jail for that.
It's not really getting on it.
When people are,
spraying sunscreen or they're spraying windex when I'm eating or they're projecting their
cologne onto me it's it's rude I'm sorry I hate to break it to everyone it's rude windex sunscreen
cologne the sunscreen when you're literally you're at the beach you're trying to like eat a chip
and someone's spraying all that nasty ass sunscreen yeah that doesn't that feels like it's the
worst but no I mean I think for for kids especially I mean what I like about this is you know
our kids were just running around on the beach.
And obviously whenever you bring your kids on vacation,
you want them to go have fun and swim.
You don't want to, like, pull them in.
Be active, yeah.
But I think it would be helpful to know at what points
would maybe be good for a lunch break or good for a, you know,
snack break, whatever it may be.
Exactly.
I mean, one of the features that we want to build is a family timer.
So you would put your kids different skin types in there,
and then we would track when it's time to reapply for your children as well.
So we see that as a future.
feature. A little plot twist. What has it been like for you in the tech world that's so heavily
populated with men? For the most part, it's been good, but it hasn't always been easy. Right.
I'm sure. At my previous company, I was building a smart ring for women, designed with women in mind,
specifically to try to help them better understand their menstrual cycles and help prepare them for
perimenopause.
93% of women feel unprepared for menopause.
And when I would pitch to investors, a lot of times I would get, you know, maybe a glazed over expression or a comment of why were we targeting a niche market to start, which sounds insane, right?
This is half of the population.
And they are really incentivized to help fix the problem.
And I have a story for you.
So one point I was pitching live to about 30 men in a room in Los Angeles.
And we were talking about the product features and the impact that it was going to have.
And one of the prospective investors raised his hand.
And he said, so is the app going to tell me when my wife has her period.
So I know when to stay away from her?
and you know my my heart just sank right we're doing so much research on how much people want these
devices they want help talking to their doctor with actual evidence and um it just felt like there
was more work to be done i have a PSA to guys if you don't want to have sex with your wife when she's
on her period you're immature you're immature you're immature
This is like, it's, it reminds me of like high school.
Taking a turn down a windy road here.
Grow up.
That is such an immature thing.
To me, if I was hooking up with a guy and he said, I don't want to do it because you're on your period.
Yeah.
I'd be like, you're, it's like a little boy.
No?
Go down there and rub it like war pain on your face.
No, I don't need you to do that.
That's a little.
I feel like we're learning more about Michael than you right now.
No, but if you said that to me, I'd be like.
I'm not commenting on this.
I don't I get it.
You're not immature.
I think that's a wild comment to say in a public setting,
especially with front of 30 other people.
Also, he looks horrible.
And well, and everybody in the room started laughing,
including my leadership.
And so, you know, it's just,
it's so hard when you're working so hard on something
and you're kind of met with that type of headwind.
It's not always easy to build.
So how did you respond?
You just kind of kept it moving?
You know, it wasn't.
agree. Did you pat him on the head? I mean, I think I definitely may have like secretly rolled my eyes
in that moment. But it just proves that there's more work to be done. And, you know, here we are now
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Imagine this. It's 3 o'clock. You have that midday slump. You're looking for a healthy snack.
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This is why Lauren and I love Paleo Valley. We take so many of their products.
We have their meat sticks. We have their protein. We have their supplements.
And it's because we know it's a company we can trust to do the right thing with the right ingredients.
We've had the founder of Paleo Valley on this podcast multiple times.
love pretty much everything they're doing. Some of their standout stars that we take on a regular
basis, they have this incredible bone broth protein. We love the chocolate flavor. It's absolutely
delicious. You could put this in milk. You could put it in water. We use it when we have our
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I am going to tell you about the prenatal that I took with all three of my kids.
I like this one specifically because we had Gary Brecker on the show,
and he talked to me about the importance of methylated folate.
And in this prenatal, it not only has methylated folate,
which is so important if you're pregnant,
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you that that is so accurate, it's also so much more gentle on your stomach.
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I just got the cutest yellow bag.
It is so good. It is a Celine vintage yellow bag in collaboration with Phoebe Philo. And guess where I found it? I found it on The Real Real. No one does resale, you guys, like the Real Real. They have the best stuff. I'm telling you, they have over 10,000 new arrivals every day. And they have all the best brands. I literally refresh their site all the time. I'll go on and just see what they have. I'll peruse. I have found wallets. I have found the most.
beautiful row trench. I have found vintage row shoes that were so expensive when they initially
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So let's talk about the product.
We're both wearing it.
It's beautiful.
It's on a stunning chain.
Sophia Day made my custom chain. It's stunning. It's gorgeous. It looks like a piece of art. How did you think about building it to look like this? Because it's really a beautiful device. Thanks. Yeah, I really appreciate that. It's, you know, knowing that we were going to go for women first, that this is a beauty tech play to start. I wanted to build something that I knew women would want to wear. We could have come out with something that was a place.
plastic, chunky thing on the wrist, but I was absolutely uncompromising that I wanted the device to be
truly technology hidden in jewelry. So that meant making it as small as possible. And for your listeners,
it's about the size of a nickel. And also making it a premium feeling. So it blends with your
other jewelry. It is quite tiny. It's built with, you know, excellent materials. It's classic.
It's classy.
It blends with your other jewelry.
I could layer this with multiple different chains.
But the other secret benefit is that it's also modular.
So you can take what we call the gem, the center part out, and you can put it in other form
factors.
We really wanted to future proof this for people.
So that means wearing it at any time and in any context.
Eventually we'll come out with a clip.
So, well, one, I can change it into a silver pendant, but I can put it into a clip.
I can put that on my wrist or on my hat, on my sports bra, because we really wanted this to be as versatile as possible.
The more you wear it, the more benefits you're going to get.
So if someone wants to buy the device and they get it, I went through a whole questionnaire.
Can you explain that to the audience of why you're asking these specific questions?
Yeah, absolutely.
So all of our skin responds differently to sun exposure.
So we ask a 16-point questionnaire all about your skin tone, your eye color, how your skin responds in the sun, what happens to your skin for that first really sunny day after winter.
And we also want to know some family history because that all impacts how we treat the data that,
that the gem sends to the phone.
It all goes through an algorithm that also blends your sunscreen information.
Is there a correlation with eye color to more sun sensitivity?
I imagine, like, do blue-eyed people have tougher times?
Yes.
Yeah.
Lighter-eyed people are generally more sun-sensitive, but it's not, you know, we're not a monolith, right?
Everybody's a little bit different, which is why there's 16 questions and not too.
So is there, would it, I don't want, maybe this is a blanket assumption.
Do people with darker eye colors?
end up tanning easier and defending against the sun in an easier way, or is that not always the case?
No, so I think it certainly depends on somebody's unique physiology, but darker eye colors and
darker skin are more efficient with the way that it absorbs the sun. It's not to say that there's
not a danger for them in the sun. They can get too much sun for sure, but they are a bit more
efficient. It also means that they synthesize vitamin D a little less. So they're, again, going back to
that optimal level of sunlight. That's something that we're going to really be able to help a lot of
people with. If I was someone who had skin cancer, this is something that I would run to get because
this to me is a way for you to be aware and monitor the sun exposure. Yeah. I mean,
awareness is everything, right? I'll give you a little story that when I was pregnant with my second
son, I had gestational diabetes, and I had my Fitbit device, and it really helped me keep my blood sugar
low because it helped me be aware of how much activity I was getting in the day. The more activity I got,
the lower my blood sugar was. This is very similar to that. We're going to be able to help people
be more aware of their time in the sun. And also, again, you know, help them with you know,
that decision fatigue. Do I put on more sunscreen? Do I not put on more sunscreen? So I think this
is a great opportunity to, you know, give them a clear look. You know what else I really like about
this though on the reverse end? Like we've spoken to so many women and no some, actually men and
women at this point that are like, they're afraid of the sun. So they don't go in at all and they don't
get and what I like about this and what you talked about earlier is people have a real issue these
days getting the vitamin D levels up. And if this can help you know how much to get per day,
so you can get that day and say, okay, now you're the right vitamin D. Like, I think that's super
important because that's going to affect hormones. That's going to infect your immune system.
It's going to affect your libido. We just had a guy on talking about hair loss. A lot of people
low in vitamin D, just going to continue to lose hair. So it affects a million things. So if you can know
when to use the sun each day for how long and just get vitamin D from that perspective without going
overboard. I think that's super important for people. When you have gestational diabetes, does it disappear
right after you give birth? It does. It just disappears. Yeah, it just goes away. I just had to know
that question. So it's like you have it when you're pregnant, you give birth, it's gone. It is gone.
They do a blood test in the hospital. That is crazy. Is it the test we have to drink all the sugar?
Yeah. Yes. So much sugar. It's really gross. I have a other brand for that. If anyone wants to know,
It's called fresh take instead of the hospital one they give you.
So it doesn't have to have all that nasty sugar.
You know, and that was that developed by a woman?
Probably.
Yeah.
We need more women developers.
We do.
I think we need a lot more women developing product.
You both looked at me and gave me like a diet.
I didn't say, I'm not.
Listen, I built a,
I built a couple of all about women.
I'm an hour.
Do you love having sex on my period or what?
Listen, I'm more, I'm in on the, I'm on this side of the camp.
I feel like I've like proven myself.
You have.
Absolutely. Absolutely. I mean, I think that, you know, women are developing products for women. I would encourage any woman listening to consider a career in product development, product management. It wasn't, you know, a natural step for me. I went from law to partnerships and then to product management. But there is a deeper level understanding of what it is that we are looking for.
why I made this jewelry, that, you know, is just can only be gained through the lived experience.
But it sounds like a huge opportunity for women as well, because if there's men out there
calling women with menopause a small niche, like that, obviously you're missing like a huge
mark, right? So if there's women that can invent like you do and create products for women,
it just sounds like a really smart opportunity just in general. Oh, 100%. I mean, I, I, I,
love how to. If this was invented by a man, it wouldn't be a piece of jewelry. Let's put it that way.
You're right. It would be some eyesore of a huge watch or something. Be on a flip flop or something.
Yeah, it'd be on a flip flop, ball sack, big toe. I don't think it would get as much exposure on
the ball sack, but yes. Yes, it just would not be. Some guy would be like, this would be great on her
thong sandal. Like, that's what it would be. I fell in love with this product so much that I wanted
to be a part of it and you guys asked me to be an investor and advisor. And to me, this is, it's really
interesting because you mentioned in my book. It's kind of everything I've, I've been saying in a product.
It's like a dream product because I check, like I said, my UV on the phone all the time and now I can
just wear the product on me and know everything at once. You know how some people on their phone,
they have like their stock or the time, whatever. She has like the UV index on her home screen.
Yeah, it's on my, it's on my home screen. I have, like, that's how I'm checking it, but I know that that doesn't even gauge it right.
Right, which, let's talk about that. Yeah. So UV index on the phone, everybody can get that through a weather app.
But it doesn't really, it's more like a weather forecast. So it's really like a, you know, a hundred mile radius and isn't necessarily accurate to where you are.
And what if your phone's inside? Like, it. Right. Well, so it definitely.
isn't going to tell you how much exposure you've gotten.
Right.
That you only can have a sensor on body to tell you how much exposure you've gotten.
But also, the UV index was developed in the 90s, and it was really invented to help us prevent
sunburn.
It doesn't really tell us much about UVA, which is the thing that ages us.
So it's a good data point, but it is really an insufficient data point when you think of
about what our goals are, which is to keep our skin looking beautiful.
So another maybe dumb question.
If the phone is pulling it from the weather apps based on a 90s measurement tool,
what is this device pulling from?
I mean, obviously the direct sunlight, but what data points are you guys incorporating in?
I mean, obviously on body.
Right.
Right.
And exactly where you are personally, as opposed to a 100 mile radius.
But what else are you doing?
Exactly.
Well, this device has a sensor inside that detects UVA.
and UVB independently from one another.
Since there are those moments where it's cloudy outside,
we wouldn't necessarily think that the sunlight is going to damage our skin,
but in fact it does.
So we are very focused on skin health.
So there aren't other sensors other than an accelerometer
because we really want to know if you're wearing it
to really celebrate healthy habits.
But those are kind of the initial core functionality.
and we're going to be building out from there.
For me, too, it's about efficiency
to be able to wear it and know exactly what to do
and what to...
I mean, I in the sun, I'm wearing a rash guard,
I'm wearing driving gloves, I'm wearing a hat,
I want sunscreen,
but then I also want to be able to go on my circadian rhythm walk
when it's at a zero.
So it's not that I don't like sun.
I just want to be strategic about my sun exposure
because I do have hyperpigmentation.
So I want to be thoughtful with that,
and it is so aging if it's too strong.
So I want to be able to almost use the device for strategy.
Quick break to talk about loam.
We spend a lot of time these days talking about protein,
and it's such a big topic.
But what we don't spend enough time talking about is fiber.
Lorne and I have talked about fiber on this show
since pretty much the beginning of this show.
It is so important to get enough fiber in your body
for so many reasons, gut health, digestion, you name it.
You can get all the protein in the world,
but if you don't have enough fiber,
you could be in a lot of trouble.
And here's the thing.
Most of us don't get nearly enough fiber and it shows up as bloating, low energy, and sluggish digestion.
Loam was designed to fix that gap by a gut surgeon who saw the impact in both his patients and his own body.
And Loam is also a clinically validated prebiotic fiber that adds 10 grams of prebiotic fiber to virtually anything.
Because it's completely invisible, it has zero taste, zero texture, and even dissolves clear in a glass of water.
The way that I actually take is I put it in my coffee because, again, it doesn't taste like anything, it dissolves, and it's heat stable.
So in the morning when I'm having my cup of coffee, which I always always,
do, I also add a loan packet and boom, I have 10 grams of prebiotic fiber. What's also great is
it's the world's first invisible fiber blend. Again, you don't taste it, you don't see it. It's just
great. And so, again, I don't even realize that I'm taking it, but I know it's there.
And what I also love about is unlike other fiber supplements that can cause gas or discomfort,
lobe was made with no bloat ingredients and no shady extras, no additives, no sugars, no
sweeteners, just plant-based prebiotic fibers, that's it. This has quickly become a standout
star in our rotation of supplements. We take it when we travel. We have it in the office. We bring it
on the go. We have it every single morning and we take it all the time. Visit loamscience.com and use
code Skinny 20 at checkout for an extra 20% off your first subscription order. That's L-O-A-M-S-C-I-E-N-C-E.
com. Use code Skinny 20 for an extra 20% off your first subscription order. Every single Friday night,
you know where I am. I am with my kids, with a snack plate, watching a family movie.
It is so important to our family and it's been such a tradition. We do,
a snack plate. I have the kids make it. So they're like doing their own thing. We get our little
healthy sodas and then we make popcorn. I have the best popcorn situation. I have to show it to you guys
on stories. I pop popcorn with them and then we pour it into a big bowl and on top of our popcorn
is always unreal. Okay. If you have not tried this, you are missing out. It is the best candy on the
market. Okay. They literally reinvented nostalgic chocolate classics. So they have the gems that I like.
they're so delicious. They like provide the best crunch if you put them on top of salty popcorn.
I also like and don't sleep on the dark chocolate peanut butter cups. I freeze them and I put that
on top of our popcorn too. And the brand is amazing because it's 33% less sugar than leading brands.
It's also got organic peanut butter and four protein grams per serving. The best part though,
and this is why I like it for my kids, especially at night, is there's no artificial dyes or colors.
It's just turmeric, red beet, red radish, and sprelina.
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One thing that I do is a mother that I will never do.
not do, it's like something I'm very passionate about is I have my kids wear long sleeve bathing suits.
I have been doing this since they were literally babies. Like I want them to always wear long sleeve
bathing suits. And the brand that I like is minnow. So it's so cute. They have the most beautiful
like rash guards that are one pieces, especially for girls. There's this one that I really like that has
little flowers on it. They have them for boys, which is great because I do have two boys.
They have them in all different sizes.
And the best part is I don't have to put sunscreen all over their arms.
I can just let it rip.
I put the rash guard, the long one piece, the long bathing suit on them.
And I don't have to worry about sun protection for their arms.
And it's funny because Minow's bestselling products are the girls' rash guard one pieces.
I swear I'm their top customer.
They also have boys boardies and unisex rash guard shirts.
I am all about a rash guard.
Okay.
First of all, all their suits have UPF.
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That's another thing.
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code Meetmino 15 for 15% off your first order. Does my skin look tight? I hope it does because I am
wearing caffeinated sunscreen. It makes such a difference, okay, when you're applying makeup to have a
caffeinated sunscreen on. This one tightens my skin, my pores, and it gives me a really nice,
like, layer to put on foundation. I also like how the caffeine gives you, like,
a slight tint. It's so beautiful, so nice. I just went on vacation. We were in Turks and I was using
the sunscreen the entire trip and I didn't even have to wear makeup because the caffeine just gives
you such a pretty subtle, tight, tinted glow. It's just everything you want in a sunscreen.
How I apply it is I use a beauty blender and I get the beauty blender a little bit wet and then I take
the sunscreen and I put it on the beauty blender and I like tap it on my skin. And then
I just brush up my brows. I brought the brow peptide here and I'm good to go after a swipe of lip gloss.
That's all I need for vacation. But I also honestly like the skinny confidentials caffeinated sunscreen
just under foundation as a primer. I use it all the time for that. So if you're looking for a great
SPF that lays nice under your makeup, something with a little tint, you have to check out the skinny
confidential's caffeinated sunscreen. It is 33% off right now. I would get two since it's summer and
definitely grab the brow peptide while you're on the site.
And like I said, just add some nice lip gloss and you are good to go.
It will upgrade your sunscreen routine and you'll get protection while you're looking all
glowy and doy.
Go to shopskinyconfidential.com and stock the products.
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So summer's coming up.
People are going to want to be in the sun.
Some people want to get a sun tan.
Will this tell you the most optimal times to go and do that and how long to basically be in the sun
in the sun to get the tan you're looking for before you burn, I guess?
When we first start, it will be collecting some core data and it will start with some user
education, how the device works. Over time, it will calibrate itself and be able to provide insights
like exactly what you're talking about. So we can better understand. One of the goals of wearables
also is behavior change or to better understand what somebody's goals are in the sun. I might be a sunseeker
or I might be a sun avoider.
So we factor all of that in as we provide advice.
So it's kind of like if you look what other wearables have done,
they'll say, okay, if you had a bad night sleep,
we say, do you have caffeine?
Did you have this?
So will this, like, say you get a sunburn one day,
will it ask you like, did you burn?
Or how are you going to help?
I mean, certainly we're moving in that direction.
But, you know, just starting with some of the key metrics,
I think that's core to the experience.
If you could erase one piece of wellness advice,
that's been given to women over the last decade, what would it be?
That's a great question.
Maybe this sounds kind of repetitive of what we're talking about, but I have to say that it's
to stay entirely out of the sun because our thinking on this has really evolved.
And we're really just at the beginning of a journey to understand how sunlight impacts our
overall health in a way that's more meaningful than ever before.
Yeah, well, I think that's sometimes where your book gets, you know, the title was obviously
punchy and it draws people in. But your message was not to avoid the sun completely.
No, if anyone reads the book, it's not to avoid the sun. I love the sun. It's to have a strategy
around the sun. Of course. Have a sunscreen. That's not like the one I got on the beach.
Tink your windows if you need to. And this is why this is like everything I could want in a wearable.
To me, this is the best wearable because it's teaching me to be preventative and aware of my sun exposure.
I mean, exactly.
You know, you wouldn't go to the gym without your heart rate monitor.
You wouldn't go to sleep without your aura ring to tell you about your sleep cycles.
So we are going to make time in the sun a currency, just like those other things, so we can better understand our skin health.
and, you know, also understand in our beauty routines what's working and what's not.
What do you want your legacy to be for the next generation of women?
That's a great question.
I guess I would say to don't, is this advice for women or what my legacy would be?
I think I'll start with legacy.
I mean, the notion that I'm able to build a product for women that will not only,
help them have the healthiest skin possible, but also make them healthier in the long run
and even change the way we think about UV index and our time in the sun is really exciting.
Very gratifying.
We gave our audience $100 off, right?
We did.
Okay.
So they can go to the 90.com.
That's the 90.com.
And you guys can shop this incredible.
wearable, wearable, and $100 off is a very generous offer. You guys are also maybe launching
some other things under the brand, right? Yeah, eventually we will, you know, not just stop
with tracking of UV, but we also want to help people protect their skin with the best possible
products. And then down the road, we'll build another device, which I will tease as something
that will repair your skin as well, in addition to prepare your skin for the sun. So really a closed
loop solution. Tracking is great. Awareness is great, but solving the problem is even better.
I think what's so great about this brand is everything is just designed around everything a woman
wants, which is preventative measures. Yeah, I think that's right. I mean, preventative beauty
is a real thing. And it makes a lot of sense. So that's where we're starting. And I think it's
incredibly exciting for everybody. I know it's mostly targeting women, but I'm going to use mine.
And I'm going to figure out this summer. I'm going to get you a bunch of data. I'm going to
wear my gold chain. Please do. You know, we really see this as a skin health platform. I mean,
we're not just a hardware company. This is a data layer for the evolution of beauty.
and the beauty industry.
So we will be able to leverage this data in a way that informs how we build, you know,
lotions and potions, how we recommend products to, you know, our users.
And, you know, really going forward also the device that I was just teasing, the prepare and repair.
So all of this information is really going into the next step of where beauty is going.
I want to do my blood work and get my vitamin D and then I want to use this for like three months and go back and forth based on that.
That's what I want to see.
Me too.
I think I think it's interesting.
I'm secretly mad, Stacey, about this because he has to take me along the journey of every last stat butthole hair.
Of when he gets a stat, he has to go through every stat with me.
Like he'll be like, oh, my cortisol's.
I'm like, call a friend.
He wants to go through every single little thing with me.
Well, I think it's interesting because now with all of these devices,
and sometimes with the panels that you can do,
technology is just getting to a place where it's like basically our own data
with what's going on in the world.
You can figure out exactly how to optimize yourself perfectly.
I think that that's absolutely right.
And also really inspiring.
I mean, if I were just to go back to the.
story that I told you guys at the beginning. I mean, imagine if I had walked into the ER with all of
this data, you know, behind me. I mean, I think that would have made a huge difference in how I was
initially treated because they didn't know what was going on with me, which is why I got so
incredibly sick. I think Gary Breckis said, like, if you're able to hang on for the next five years,
you'll basically have the option to choose how long, I mean, not forever, but give or take, the length
based on just like the data inputs that you have about yourself.
But one thing people have not started talking about yet is what you're doing,
how the sun correlates with those data points and what it does for overall health.
But I also think if I was in the hospital or a retirement home or whatever,
I would want to use this device to make sure I'm getting enough sun exposure
because there's a lot of people in the hospital that aren't getting enough at all.
Well, that's what I was saying.
My point earlier, you could do it for both ends of the spectrum.
Yeah.
People are getting too much and the people who aren't getting enough because there's plenty of people
that aren't getting enough.
Congratulations, the90.com.
Thank you.
Facey, where can everyone find you if they want to say hi?
They can email me directly at Stacey at the90.com.
Okay, so if you guys have questions, you can email her.
I am so excited about this.
I will be wearing this for my incidental sun exposure and on vacation all summer.
It's wonderful to work with you and both of you.
Thank you.
Yeah.
Thank you, Stacey.
