The Bossticks - The "Musts" For Healthy Skin, Stress Management, & Personal Development Ft. Barefaced Founder Jordan Harper

Episode Date: August 3, 2023

#595: Today we're sitting down with Jordan Harper, Board Certified Nurse Practitioner, Certified Aesthetic Nurse Specialist, and the founder and CEO of Barefaced. Barefaced is a medical grade skincare line that she started after treating 1000's of patients and seeing firsthand their confusion and frustration when selecting skincare products. This company is paving a new way in the skincare industry by simplifying skincare. Their goal is long term skin health, which is why their products are formulated to be the foundation of your everyday skincare routine. Today Jordan joins us to discuss all things skincare, motherhood, entrepreneurship and more. She gets into her mission behind Barefaced & what qualities make an amazing injector & business owner. She also discusses all things skin and gives tips on how to have the best skin of your life, what ingredients you should be using and how to do your research when it comes to skincare. This episode is brought to you by Barefaced To connect with Barefaced click HERE To connect with Jordan Harper click HERE To connect with Lauryn Evarts Bosstick click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE To subscribe to our YouTube Page click HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential Find out your unique skin type and build a personalized routine by taking The Skin Quiz HERE & use code SKINNY at checkout for 15% off your first purchase at barefaced.com. Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

I like believe in following experts. Like I became an expert in this field. I'm going to do what other experts tell me to do in other fields. I don't have time to be an expert in every field. That's why experts exist, right? So my hairstylist tells me to use XYZ product. That's what I'm going to do. I'm not even going to look it up because I trust her. That's the same thing with your skin. That's the same thing with your face. So for an injector, what I say is find someone that you trust so that that way they're giving you your treatment plan. You don't have to worry about, hey, what treatment should I do? Should I do this? Should I do that?

Treating the face as a whole is actually the most effective way to look more natural. And people get a little bit intimidated by that if you're not familiar with injectables because it feels like you're overtreating. Today on the show, we're sitting down with Jordan Harper. She is a board certified nurse practitioner, a mother of four, a certified aesthetic nurse specialist, and the founder and CEO of Barefaced. You have probably seen BearFaced on Instagram. They have grown very quickly, and they have a very, very crazy, amazing community.

BearFaced is a medical grade skincare line that Jordan started. after treating a thousand patients. In this episode, we talk a lot about skin. We also talk about injecting. So what makes a good injector and what you should know before getting injectables. But we also dive into the business side because Jordan has built a massive business. So we discuss entrepreneurship, being solution oriented, what to do when people underestimate you and playing the long game in your career. She has some really great tips in this episode. Like I was taking notes about skin care. She's really, really well-versed in skin. She has such a cult following. And I just feel like this episode is jam-packed with value. And she's giving away at the end of

this episode a $1,000 bare-faced gift card. Okay? Very generous. On that note, let's welcome Jordan Harper, CEO of Bear Faced, to The Him and Her show. This is the Skinny Confidential, Him and Her. All right. So this is kind of a plot twist because we are in studio with Jordan, who we actually went to dinner and drinks with last night. And hung out with until one in the morning. I told you last night at dinner that I did not want to do that because I like to get somebody in the seat first. And now I feel like we're out. It's 2 a.m. We're being debauchrous. I can't hang. I can't hang. At 10, you were like, it's time to go. Yeah. I'm a straight. I mean, you have children. I'm a straight like, hey guys, the sun is almost down on the horizon. It's time to go to bed type of guy. So like me going past 10 is, you know, that's a miracle. Because you're panicking. Your who are numbers. Yeah, my who's a disaster. We went out to dinner with Jordan and Ashley, her assistant. We went out with Helen of Blenderbombs, Naomi, who've both been on this podcast, Weston and Taylor and Mimi. Craig and Craig and we just went wild. We ate so much food. We had so many drinks.

So it's unbelievable that we're here in studio. 1145 drinking electrolyte water. And we're going to talk all things, skin, entrepreneurship, mommyhood. You have four kids. Twins. Four and under. Four and under. Yeah.

Okay. So let's go. Four kids four and under. That is intense. Way, way, way, way, way back. Okay. When you're an injector. Talk to us about before you even started the business, when you met Helen and Naomi.

Yeah. You guys became friends. Tell us about that. So before I became an injector, like, so I'm a nurse practitioner, and you have to go through like a series of, you know, you have to become a nurse first. You have to then work for a couple years in an ICU to then apply. This is not, maybe not true now, but this was applicable before you could even apply to become a nurse practitioner. So I worked for like two years in the ICU, but knowing this whole time that I wanted to be a nurse injector, like I knew even before

I became a nurse, like that's what I wanted to do. I remember seeing my mom get aesthetic treatments like Botox, and then I had some skin issues growing up. So I was always very interested. skin. And so then I became an injector, but also, I have to ask you a question. Yes. ICU. What is that like? That is like my scariest thing in the world. What? Working in the ICU. That's a big deal. Oh, I see you. Yeah. I worked with in the pediatric ICU and the neonatal ICU. It's like baby ICU. Yeah, it's like I could never do that now having kids. Never. Too traumatic. What how do you? It's too like, yeah, it's too deep. I was so young then. I was like 22 and I feel like, I don't know. I just, it's like you just do it. And then now looking back,

I'm like that, yeah, it's too traumatic. I mean, that is like that is one of the scariest jobs I could ever imagine, especially the specialty that you were in. Yeah. Yeah. So did you know, you knew you wanted to get out of it? Well, I chose ICU because it just gives you like a very good experience level. You're treating like the most, you know, seriously ill children, kids. So that's why I picked it. And it just gives you like a ton of good experience. And so. And so it just makes you a better candidate. It's the hardest, like, job probably to have. It's really challenging, and that's why I picked it.

And so that's... Does it give you perspective, like, when, after you left at work? I feel like it's the best thing now, like, looking back when our kids have issues, we're, both my husband and I are, like, very relaxed. Like, we're not alarmist. And so it's really helped me just be more calm as a mom. Like, if our kids get sick or... I feel like we've seen the worst.

I've seen the worst. And so when they're sick, I'm never just feel more relaxed. How do you... Just this is, like, a little off tangent, but I'm just... I just, I can't believe this. Like, how do you deal with the parents of the kids? Honestly, like, when you look, I don't know, you just do, like, empathy, really. You know, like, and I think that's where listening to them, just like you guys do every day, like, you're really, like, listening to them and trying to, like, put yourselves in that position.

And, I mean, yeah, because it's emotional. It's, it's something that's so out of control. And so just, like, being there, listening and then, you know, making sure you're doing everything you can to help them. But, yeah, I would say just empathy. Wow. I mean, I feel like Michael might need your tips on how not to be an alarmist. Michael. Michael. Michael. Michael. Mike, don't. Michael. Kids tubs are towing. I'm like, we're going to the ER. Here we go.

Zaza had a little fall in the kitchen once, and I thought I was. Well, you know, it's weird, too, because I have a boy and a girl now, and I know, like, now you've got to be careful talking about all this. But, you know, I feel there's differences. And, like, my little girl gets hurt. And I'm like, we're going to the ER. My son, like, flops on his head. I'm like, hey, dust yourself off by you. You'll be fine. Yeah. You're still a little alarmy. What's like a tip for him? What should he do? Should he count to 10? Should he be breath? She'd go in the other room? Yeah, probably. Or I just think like, yeah, give it some time because typically like 99, 90% of the time, like your kids are fine. I'm not good. Like if Lauren gets hurt or my kids get hurt, then I may be an alarmist. And I know like I'm calm in a lot of other ears, but those areas I'm not good. But like something happens to myself. It could be a nail poking out of my head. I'm like, I'll be all right. Just like, rub it off. He'll be fine.

Michael told me that his dad is a pilot and he told me that one of the things is when you're landing a plane or when you something there's a concern with the plane you wind your wash. What did he say? He said that he said that when something is going wrong, most people they panic, right? And said like an experienced pilot will taught him one time you stop and like you wind your watch just to like catch your breath and think and like be clear because the worst thing you can do obviously in any situation to start to panic. So when Michael gets alarmed, I say land the plane. And then he's like, wind your watch. Yeah. Land the plane.

Yeah. I don't know. Well, I mean, especially as a parent, you're the one who's kind of like kind of keep the control. So if you're not calm, I was dropping my little girl off at school the other day. And she was in a new class and she like started crying. And she was just like scared, you know, like, I don't want to be here. And I like kind of started to tear up.

And I was like, get together. Like, I can't be crying when I'm dropping my kid. Like, that shows her like, why are you crying, mom? Like, are you scared? And so it's like, when you're a parent. you have to like maintain that control and like you can't be losing it or else they're like you're their security blanket if you're losing it then they're going to like unravel and truly like kids feed off feed off your the energy right and so like if you're controlling the energy of your

household like some of that you're just like constantly I'm constantly like coaching myself especially when my kids are like having tantrums I'm like okay you can do this like you have to be the one that's because otherwise you want to like you get wound up too and they're like getting ramped up no no it's the same thing I mean you run a company I think like if you're a leader in a business It's the same thing. Like if you're, if the person at the top is panicking, then everyone else is going to be freaking out and panicking as well. Like makes a ton of sense to me. People look to whoever's in charge of whatever it's, like if it's a household or a business and they're like, okay, they want to measure that person's temperament to see how everything's going. If you're constantly panicked, then anyone else is going to be in a panic. I say all the time to like our whole team, if I'm like stressed out, then like, what are they going to feel like, right? And I don't really ever feel stressed out because I truly believe like I can just, I can figure anything out. And so that's why I try to teach my kids. I try to teach my team that like instead of like, that panic mode, taking a beat to be like, okay, I can figure this out. And I heard my little girl say

this to me the other day. I was like getting something off and she was like, it's okay, mom, you can figure anything out. And I was like, yes. And I said, yeah, and so can you. Because that's like, that builds confidence. It's like, I can figure anything out and I will figure anything out. What a great thing for you. Where do you think that comes from? I think my parents. And I think like giving, I think they did a really nice job of giving us like age appropriate, developmentally appropriate challenges. And so we had to struggle a little bit. Like, think about when you're young, like five. I make my four-year-old do this. If we're ordering somewhere, like, I want her to place to order. You know, if we're like at a restaurant. You know, like,

you can order what you want. Like if you want an orange juice, like you can say that instead of like, but that shouldn't like it. You know, it's like, it's stressful for her. It's like a little bit uncomfortable, but it's age appropriate. Like she's at the age where she like gets it enough. She should be like looking adults in the eye. It's doing those little like things to help your kids get that self-confidence. And then over time. developmentally, then that way you're walking them through that. So by the time they're 20, they're not afraid to call and order a pizza. I think it's a big thing that parents should be conscious of now is like you're so, you know, you have this device all the time. It's important

to teach individuals to look people in the eye when you're speaking to them and acknowledge people. You're right. Like a lot of people just don't do it anymore. Right. And it's strange when I come across it because it feels like, I want to say there's something wrong with the person, but it just feels like they're not connected. Yeah. you know yeah okay so at what point do you decide to leave the ICU oh i knew all along so my ICU is just my path right so like i kind of worked backwards i knew i wanted to be a nurse practitioner i knew i wanted to be an injector and treat skin from a cosmetic standpoint like i didn't want to do medical derm or anything like that and so i just knew okay i have to put in you know two to

to five years in the ICU and end up being five years by the time like i worked through school and through my getting my master's so then i start working at Oh, best part is is that everyone wants to be an injector, right? So everyone wants to, everyone who's like in as a nurse practitioner. People. They do. Yes. I didn't know that.

How did you know that. How about a little bit more. I mean, think about working in a hospital versus working at like a luxury plastic surgeon or aesthetic office. Yeah, you're treating a different type of clientele. And I would say most of that clientele, they care, they're like wanting to go in. It's like where you get an IPL. You're like wanting to invest in yourself. So your mindset's different.

It's not like, oh, I'm just waiting until I get sick or I'm waiting to. I have a traumatic event. Like, these people are going in. They want to be better. And so a lot of times, like, they're also wanting to be better in all aspects of life. So it's just a different, not coming into you sick. Also, I think you're helping them in a way become a better version or they feel of themselves. And so they're walking out with a skip in their stuff. Yeah. It's a lot of psychology, too, because you're, like, they're coming in and being really vulnerable. Yes. With, like, what, you know, anything that they're going through. And you're kind of educating them on, like what's available or what you can do to help them. But yeah, it's a, it's a vulnerable moment.

So you like bond really quickly. Like that's why Helen and Naomi and I are friends because they, you share a lot of vulnerable things. You're in there one-on-one with them. And they just kind of like share their insecurities. And then it's like a little bond. So how do you become an injector? What's the steps? Okay. You have to be so, so like I was saying, a lot of people want to do it. So after I was done, I could not find a job because they want everyone wants three to five years experience, three to five years experience. And then it's kind of like, like costly to become an injector. So you have to go through different trainings. You know, it's like a couple thousand dollars and I definitely didn't have that kind of money then. So I would do these

like different trainings. I think like for my birthday and for like Christmas, I was like, all right, like for my parents. I'm like 23 at this time or no, 25, you know, like asking for an injecting class because these places don't want to pay if you're getting a job. They don't want to pay to get it done. They want someone who have three to five years experience. You come in and start making money for them. So I started taking these classes. They don't want to train you up. Yeah, because they know. Yeah, they want you to just walk into their practice and start like bringing in clientele. And so it's a series of like, and so then that kind of like also is, you know, no one wants to take that extra step. I just figured out how to like go to these different

classes and I would just reach out to injectors like, hey, can I shadow you one day? You know, and so anyways, all that to say is I end up taking three just like part-time jobs at like different med spas at the very beginning. Very resourceful. Resourceful. That's like key, right? Ended up taking three part-time jobs. And then over time I just started like building clientele. And then from there, I started working, I did that for probably two and a half years. And I was making less than like all other nurse practitioners at this point because I wasn't working like a full time job. But but to me it's like it's the long game. It's right. I don't care. Like this is, I know this is what I'm passionate about. So like I'm willing to sacrifice up front to like get to what I want down the road. A lot of people though don't do that. They don't. They don't want to play the long game. It's so interesting. And I think that it's really cool that you were able to see that. And then when you can play the long came you trust the process. We just did a whole episode yesterday, just her and I on five mistakes people make early in their career.

And we were talking along these lines saying like people don't want to, and they underestimate how much time you can invest early before you have children, before you have obligations, before you have a mortgage, before you have all these other things. And it's good. And they want this like picture perfect setup. Yep. And they don't realize like as soon as all the other stuff start, I mean, you know, as soon as you become a mom or dad and you get a relationship, like you get torn in 18

different directions. Like you might as well, even if you make less, do all the nitty gritty things in the beginning and struggle a bit because you only have yourself as a sport at that point. Yeah. Why have my husband? You know, because he's in school. So I still have it. You know, but no, he was like, he was in school, like dental school and then he's been doing the process to become like a oral and facial surgeon. But I feel like- And you guys were taking on that debt while he was doing that, right? Yeah. So we were both kind of at one point, we were both in school. And so this is something I applied to my business later on. So again, we have no, we're students, right? And I'm, like, working as a nurse, like, becoming a nurse practitioner. And Cullen is in, he's wanting to apply to

dental school. Well, he played Division I football at Clemson. Like, so he was like football mentality, not school. You would never think seeing him in college that he would ever become a facial surgeon, ever. Like, he took a geology class, totally not into like science or whatever. And so then he has to take all these prerequisites after when he decides to become to go to dental school. So then we got to figure out how to pay for that. So he got a scholarship for undergrad. And my parents and my grandmother helped pay for my undergrad. So at that point, we have no debt. But then when I wanted to go to grad school, my parents were like, yeah, you're married, you're done. Like, we're not helping you anymore. Valid, right? And then same thing with his

parents. So then we had to figure out a way to pay for his, like, school. So that's when I took out like five credit cards because we had no money and just put like zero percent interest, put a couple thousand dollars on each one and paid for his like prerequisites. Then from there we like, then he got into school and then dental school. I mean, it's expensive. It's like $500,000. And so of like debt that you're building up. So, but I don't feel like, I feel like we're so young. It's not like we're 80 and we can never work. I'm not afraid about I don't, we don't live in debt, but like school debt from that it pays off because you're like investing in yourself. So when you took out the five credit cards, this is to pay for the school.

This, yeah. And are you paying for your school of, are you paying? Are you paying? for your med school, not, you're at three different places, you said, but you're not paying for that. That's not school, correct? You're working there. Oh, I'm working. Yeah, no, no. Yes, that's me working. This is like after school. Okay. Yeah, yeah, sorry, confusing. But yeah, so this is like, when I'm working at three different places, at this point, I'm done with my nurse practitioner. I'm, like, actually in practice. And then at that point, he's still in school. But I do, like, what you're saying as far as, you know, valuing, like, that time that you have, we always think that we don't have time, right? And the more Like the older we get, the less time we truly have because you build in more responsibilities.

And I think that it's a, we're seeing people, and I'm sure this happens to you guys all the time. Like you only, you see people in the place that you want to be, the level of like success that you want to be at. And so like for my husband, for example, he'll be like 39 by the time he's done with his residency, everything like that. But when he comes out, he'll be very successful because he's like, but he'll have put in 14 years. But people won't see that. Of course not. Yeah. What I was saying is like, someone asked the other day if we were to start this,

now what we would do like we had to start right now. Yeah. And I said, I don't think we could do it now because at the time when we first started, we had no kids. We had a lot of flexibility and freedom to kind of go wherever we wanted, whenever we wanted. We were driving back and forth between multiple cities. We were lugging equipment all of. Like there's just, you know, now I'll be like, okay, well, I got these two kids and I can't just take off for a week or two and I can't travel and also maybe I wouldn't have the energy. It's not that I wouldn't have the drive. It's just we didn't have those obligations. And I was telling people yesterday on the show, it was like, Of course, you can make time and see a year of the time.

But when I think back when we were single, it was hustle. And we didn't have all these other obligations. We didn't have children relying on us and all these other people. It was so easy for us to just be like, hey, we're going to drive here tomorrow or get on a plane to the next day. We can't get that time back now. Yeah.

It's too hard. There's two kids now. Yeah. Yeah. So at what point do you meet Helen and Naomi? Are you at one place by this point? Yeah. I'm at one place.

So I'm working with like a plastic surgeon's office. And so they had really no injectable practice at the time. I remember, I was like, I know that I can, like, three extra business. And they thought it was, like, so funny that I said that. And I was like, no, I just know it because they didn't see the value. And there's nothing better to me. That's why I love being a woman, like, than being under, like, underdog. I want to always be underestimated.

Oh, my God. Please go off on a tangent on that. I totally agree. I love it. It's my favorite thing when people underestimate me. It's the best. Go off. Well, no, I just feel like it's like, then there's the expectation.

I feel like men these days, like you guys have it worse in the sense of like, expectations. We're very oppressed. Yeah, you know, I feel really bad for you guys. But there's nothing better. I'm waiting for more people to talk about it. There's nothing better than being an underdog because you can just be free under the radar. Like as the bigger you get, the more like, you know, pressure obviously that you have. But anyways, I remember saying that to him. And and that's exactly what I did. It's like a crocodile. Right? A crocodile, you can only see their eyes in the, in the water. And you think they're like just looking at you and then they open their mouth. That's my favorite thing.

Right though in a way, I give what you're saying. Like there is maybe not, again, I'm joking about men being impressed. There's not the same kind of pressure because maybe, at least in this situation you're in, the expectation was like, okay, like let's see what you can actually do. Where if maybe a guy comes in there and says you can three X, like there's a lot more maybe implied pressure on that person. Where for you, it was like, holy shit, you actually just did this. Yeah. It's a pleasant surprise.

Yeah. So at that point, okay, so I'm in the office and I'm treating patients. And this was like, and like I was telling you last night, like I don't really feel like I'm that creative of a person. But you actually called out, like, it's a different type of creative. I just don't think of myself as, like, Ashley helped design all these, all this package, like beautiful packaging. Like, that's not me, you know, like, but I feel like I can hear someone's, like, issues and, like, hear their problems. And I think that's why I loved treating patients in office. And it gave me the idea for barefaced because when I see and listen to people, like, I can create a solution to the

problem, but I'm not going to sit there and, like, create something out of nothing. Like, they're giving me that kind of, I'm just. just listening and then I can be resourceful and figure out how to help, like, how to be of service. But you need that. You need that. Why it's so interesting to me, though, what you've done is because you were a practitioner of it, but you also were simultaneously, subconsciously collecting data. Yes. Not even knowing what you were going to do with it, but you were collecting it as you would see all these people. And so you were really in the trenches, like seeing what is wrong. So many people launch skincare brands, but they're not around the actual.

people to see the actual issue. Yeah. So it's very interesting that you were able to see all these different people and be like, okay, this is something I see across the board. This is a problem. And it looks like you solved it. So I want to know though, before we get in to barefaced, I want to talk about injecting. Okay. So what makes a good injector? I love this question. And this is a question I get like asked all the time because Mimi asked me last night because she's like, what do you think I should do, like what treatments? What you need to do is before you think about what treatments you need to do. This is a applicable to anyone who wants to get injections. You need to find an injector. It doesn't have to, it can be a doctor, a nurse practitioner, a PA, a nurse that has like the same values. You can look at

them and tell, like the same values of like, what are you wanting your face to look like? Your face is what you're presenting into the world. Like, it matters. And I think. So if someone's so overfilled and you don't want that look, like let's not go to that. Exactly. And so the biggest thing, like, you don't, I like believe in following experts. Like I became an expert in this field. I'm to do what other experts tell me to do in other fields. I don't have time to be an expert in every field. That's why experts exist, right? So my hairstylist tells me to use XYZ product. That's what I'm going to do. I'm not even going to look it up because I trust her. Right. And like that's people kind of like, that's the same thing with your skin. That's the same thing with your face. So for an

injector, what I say is find someone that you trust so that that way they're giving you your treatment plan. You don't have to worry about, hey, what treatment should I do? Should I do this? Should I do that? Don't worry. Just like, ask them. And they should be able to assess your face as a whole. So that means like when we were talking about getting different injectable treatments, you shouldn't be just treating the upper third of your face. Your whole face is aging. So that's a little like, it's a miss if you're only treating like one section. Treating the face as a whole is actually the most effective way to like look more natural. And people get a little bit intimidated by that if you're not familiar with injectables because it feels like you're overtreating. So I just had some injection sun about it like a month ago.

And people are like panicking. Because I just post about the whole thing. It's not embarrassing to me. I just don't think it's embarrassing. either. But it's a personal choice and you don't have to do it if you don't want to. I think where it becomes an issue is when people lie blatantly. Right. And they're like, I've never touched my face. And it's like, that doesn't add up. Yeah. Yeah. Yeah. Yeah. So to me, what makes a good injector is like treating the face as a whole. Like the face is aging and having that perspective where so many people, the first thing they're going to do is get lip fillers. Well, that's a miss because what's happening is for most people, unless you're like 25, you are having volume loss around like your bony promise. Yes. Temples are something that people never think of. It is so life-giving. I just had my temples on it. I'm like, I'm back. I am back. Yeah. It's such a subtle thing. But it does. It's so funny because I look at my daughter and I'm always like, her face is obviously youthful. She's three. And her temples are so full. And I'm like, that is a good place to get filled as you age.

Yeah. Michael, let me see your temples. Maybe he's a little filler. Yeah. Maybe like right up. Yeah. Yeah. I'm falling apart over here. lifts the eyebrow up and it lifts the face up a little bit. And I also think it brings the eye up. You can't look at me right now after keeping me up until 2 a.m. All right. Feeding me all sorts of ranch waters and now you're judging my face. Might have been 3 a.m. in our room. Might have been 207 in our room.

203. Whatever it was. Okay. So the temples. A for effort. A for effort. The temples is such a missed area. Because what's happening is, so if you go into a.

injector and you're telling them what you want and they do it, I wouldn't go to them. Like, I think it's important to share as a patient. I'm coming in as a patient and I'm saying, hey, I want to get my lips and there's like, okay, I'll do that. No, that's not a good injector. A good injector is like, listens. You're empathetic. You hear like what they're saying, but you don't do what they're saying. That would be like going in and saying, going into the doctor and saying, like, I have high blood pressure. This is a medication. This is the dose I want. This is what you're going to give me. You don't do that. You go in. You allow them to do an assessment for on you. And then they provide your treatment plan. Somewhere along the line, skin care and, like, the aesthetic

industry has become, like, where it's patient directed, and that's just, like, a miss. Like, our face, our skin is an organ. Like, why are we treating, why are we treating, like, we is in, like, the lay people, why are the lay people treating their skin themselves? Like, that's why experts exist so that you can have guidance in your skin. That's why they exist so that you can have guidance with your injectable. So it's such a miss to. go in and like, oh, hey, I want to get my lips on? No. Then you don't, if they say yes without doing anything else, like that's not someone who's a good injector. They're just trying to fill their schedule. Yeah, most of the people, we've had a lot of people on the show, whether it's doctors or

beauty experts or injectors. And most of the people that have had success in this career, like you go and see these people. And they won't let you do that. It's like, they will tell you, no, I'm not comfortable doing that or no, I won't do that. Or before we do it, you got to think of like your face. We do this with skincare too. Like, the philosophies are pretty much the same. Like, it's a foundation. You're building a house, right? If you skip a foundation, what's your house? Same thing with your skincare.

You're building a foundation. If you do not have the foundational products in your skincare routine, your skin's not going to be healthy. So you can be there sitting, like trying to treat all your skin concerns. But if you're not like, it's like saying, oh, I'm not going to brush my teeth every day, but I'm just going to go to the dentist once every six months. Like the foundational products to your skincare routine are going to make your skin healthy. So then when you try to treat your concerns on top,

of that, you're actually going to see results. And I think that's such a miss because people are told like, oh, use this one product for this. Well, it's like, how is that going to work if you don't have healthy skin? You have to have healthy skin. Like, how are you going to get in shape if your body's not healthy? It all goes hand in hand. It's almost like going to the gym for your skin. Yeah, I think if skincare is like a workout for your skin. Or like multivitamins for your skin. How do you become one of the biggest injectors where you were? Because everyone who I've talked to about you has said that you were like an all-star injector. I think, I just natural results, natural results. And I think what I do, I love educating a lot. And so I love sitting, because I feel like for me, if I can understand,

knowledge is power. If I can understand something, then I can make a decision like, is this the right fit for me or is this not. So I feel like I'm never trying to sell anyone anything. Everyone should just make their own decisions. Get what you want to get. Like I feel like I love education because I feel like it brings life. And then that way they can decide, okay, this is the treatment plan or this is the skincare that I think X, Y, and Z, and I can back it up. I'm not sitting here, like, making stuff up. And then they can decide, hey, this is, this is what I want to do. This is what I don't want to do. I think so that everyone behind your back to say how good you are is a rare thing. I mean, but you like, if you get like, I get like obsessed. Like I can't have something not be my person.

You know, when you're like into something, I'm like all in. So it's like, this is my personality now. And so when I became an injector, I took every single injecting course on it. I just kept like perfecting the practice. And it's never perfect and you're always learning. But I think being obsessed with your craft is going to make you a better injector. So you said Helen was someone who was the catalyst in you launching your own product. And I know you launched with $5,000. So tell us that story.

Okay. So yeah. So Helen was like the one who encouraged me who was just like, just do it. Why aren't you doing this? because I kept telling her these ideas. But when I, so working as an injector for, now I've been in the industry for over a decade, but I was just listening. I spent like basically the first three years just listening to patients.

And that's where I started to see the need for, okay, people are so confused about what to use on their skin. And it wasn't because they weren't willing to invest in their skin. It's just because they didn't know what to use. So people were coming in spending thousands of dollars on in-office treatments, but they had no solid skincare routine. So it's like, you're not going to have, that's not going to play out. Like, again, it's like, that's like not brushing your teeth every day, going to dentist and expecting to not have like a bunch of cavities. Like you have to do your daily skincare. That's just like the foundation of healthy skin and then adding in, you know, office treatments or

whatever on top of that. So I started to see that need. And I just started posting it on Instagram. And I started posting just like questions and answers and education on skincare. And I really did that just to build my clientele because I was just showing before and afters and educating on skincare. And so then from there, again, just like listening, I spent probably five years just, listening to my community, hearing their problems, questions, concerns. So by the time I even launched a product, I knew it was going to be successful because it wasn't my idea. It was just me listening, not only in office, I treated thousands of patients in office, listened to thousands of people online, hearing their concerns and questions with skincare. So I was like, no, I can just fix this,

create a simplified routine that's results driven, medical grade, and solve this problem. So I didn't even feel like, so I went back to the had no money. I went back to the credit card strategy. I didn't even think like investors like that. I don't even know how to approach that. And so, it's important for you to talk about because there's a lot of people that listen to this show that have an idea for business. And they think, I just did this article. It's like people think they need so much money to launch something. And then they like, oh, I don't have that. So I'm just not going to do it. Yeah. So I took out a couple credit cards. By this point, I've already paid off all my other credit cards. Definitely don't want to have a bunch of credit card debt. Took out credit cards. And that,

that way I was able to pay for like talking to our chemist, getting our like first kind of like order locked in. But I still, that wasn't enough to like place the first order. So I just, I just did I just did pre-orders. What do you mean? So you, you went on your website and you said, I don't have this product, but I'm going to do pre-order. Is that what you mean? Yeah. So your audience came together and pre-ordered it. It was mind-blowing, actually, because I, so at this point, I've already been, I've been giving, giving, giving to my community for. Instagram community and, like, in office, but really I started selling on Instagram. So I just had a blog. And I just would put blog posts out there, education on skincare, and I just was going to sell my

products in office. But then I had so many people online being like, wait, I want to, I think I want to get those products. I never, the crazy thing is I never like, I don't know anything. I didn't know anything about business. And I never intended to really start a business. I just was like thinking, oh, this can be a solution to like what I'm seeing in office. I can offer these like small curated products and then, but then it was like became so much bigger. And I just kept seeing the opportunity and like leaning in. So when you do the pre-order, how many pre-orders did you get? Like was it crazy the amount? It wasn't like now when I think about order volume at the time. Yeah, it was crazy. It was like maybe a couple thousand or something. I mean, that's impressive to do a pre-order button. And my husband

I packaged all this in our, we were living in like in an apartment. We packaged all this in our garage. And it probably took two months. We had no clue what we were doing. You know, it's just such a joke, like thinking back, or just like funny and thinking back. That's how great things start, right? Like, I think that's where people get overwhelmed is they look at where you are now. Right. And they go, okay, that's how I build a business. I've got to start there.

But they don't take into account you being in an apartment, packaging things with your husband, having little money using credit cards and using pre-orders to fulfill those orders. Right? And there's a lot. Not to say it's easy, but it's doable. It's doable. Yes. My story's not that cool. That's when I was like, guys, say your expectations low.

Like, but it's like. Cool. But it just is like a true tale of like just be consistent. Be like consistent and see up. Like if you can see opportunities, you don't have to have a lot of money. I definitely didn't. And but be resourceful. Most people though, they're just they're they're too afraid to put themselves out there and put and in and actually like take the leap. Yeah. Like I would say 90% of the feedback that we get and when we talk about is like people have good ideas. Okay. And they have these meetings. Okay. But so many people just are not willing. to take the leap. Like they did they give themselves 18 reasons why they can't as opposed to just going. Yeah. I was talking to my dad the other day and he was talking about working with lawyers and even like a lot of lawyers like that he said a guy on the street could tell me why I can't do it. I want you to tell me why I can't. Right. There's like there's like there's so many people that are just, they're unwilling to just say like, okay, go for it. You just sit there and they go, I can't do this. I don't have this resource. I don't have this money. Nobody helped me. Nobody

taught me. I got to read another book. It's like just go. Yeah, figure it out. Yeah, figure it out. Yeah. So at what point do you realize that this can be a massive booming business that makes millions of dollars? Okay. So we launched at our pre-order and that was like the beginning of 2020. So January 2020, world's normal. Perfect timing. Truly, like it truly is. And there's so many things that are like, yes, timing is important. Yes, like resourcefulness. You know, it all builds up. So that's why it's like whenever I feel like someone asks me for, you know, I want to build a business one day or I want to do this one day, if you don't know what to do, the best thing you can do is just keep working on yourself. And so I feel like with that, I didn't know really what to do, but I just kept like perfecting, you know, what the business was, what we were doing. And so with the pre-order strategy, got those orders out. And then I just had it like password protected. Because at this point, I don't have enough inventory. We're going to really, like, support what's going on. And it wasn't until probably two months later that we were selling out, like, all the time,

then people were getting upset. They couldn't, because once you started on a skincare routine, you've got to keep it up. You know, it's like working out. If you stop, you're not going to look. You know, it's like, so it's not like buying a shirt and you sell out and that's a good thing. It's a little bit stressful when I sell out. From what's sitting on the table, what were the products that they were upset about? Tony pads and Tonypads too.

Because they couldn't keep, because they couldn't get them for a period of time. We could not keep them in stock for the entire first year. And so we just had them on pre-order only. And people like, and I remember someone telling me this a year later, they were like, that was such a smart marketing strategy to sell those products out. And I was like, you know what? I'm not that smart. Like I didn't mean for that to happen. And actually it was really stressful because once they started using them, then they're upset that they can't get them anymore or whatever. But it did end up making the products. I mean, I think last year alone we sold like 200,000 of them. Like they definitely like, it definitely yielded down the road when people could be consistent. But it was really stressful at the time. Why do you think that these sort of went viral? Like, because people really saw results? Like, what is that magic unicorn? Okay, two things. I think that the products are, I think that they're amazing. And I think that with skincare, a lot of products, skincare is not instant overnight results. And if you ever hear that, obviously, that's a reason not to buy. I think

toning pads out of all the products are going to give you quicker results. Now, when I say quicker, maybe one or two weeks, and so I think you start seeing those results quicker, because they're like a gentle exfoliation of those dead skin cells. They're allowing your products to penetrate deeper into the skin. So you're also like getting better results from the products that you're applying on top. Lauren, right now I want everyone to know she's applying these to her full body. As we're talking. Oh, no, no, no. She's putting them all at her arms right now. When I get a facial, I tell my facialist, can we do my arms? I'm not joking. She's full body toning pad. My thing is like, we're just going to do our face. Like let's do it all. I'm trying it on my arms because I have makeup on

my face, but I just, I also, this is really weird, like to see how things like this lay on my hands and my arms. Yeah. Because I do like to bring my skincare to my arms because I don't want liver spots all over my hands. Why? I don't have liver spots, God damn it. Maybe in your future, if you don't start doing stuff to your hands. I'm going to call you liver spot for short. So these, the reason that these went did so well is because they were delivering results in a short period of time. And people don't want to wait. So, yeah, and I think, I also think, too, like, Like going back to education, I feel like what bareface as a brand and what I've always really wanted to focus on is just like ethical marketing. Like these are, this is not a miracle.

Nothing is, right? It's just time and consistency and then using those foundational products. And I think that's where I saw a miss in the industry because all you, for the most part, what I was saying was just products being advertised to you all the time. Product, product, product. But it wasn't like why. Why do I need to use this? Like it's just giving that one like concern instead of saying like this. is how you develop healthy skin. This is why you do this. And so when you add these, we have a bundle

we call it's like the core four, the bare necessities, and it's the four foundational products. So toning pads, vitamin C are retinoid and SPF. These are the foundational products for healthy skin. Every skin type should be using them. Doesn't matter. Like, you know, the only reason you would have a variation if you're pregnant, you could use a retinoid alternative, sure. But this is going to give you healthy skin. And then on top of that, then you add your products, and then you're actually going to see long-term skin health because we're about the long game. We want to look, like, our skin to look healthy for years to come. What are people missing from their skincare routine that you think is a real secret that has huge results?

I think these core four products. I think, like, if you're not using those, if you're not, well, first of all, if you're not wearing daily sunscreen, you know, then you might as well not buy any other skincare because it's not worth your investment. The UV damage alone is just like breaking down DNA, damaging you. your collagen. So all of your other skin care is null and void, essentially, if you're not wearing sunscreen. Now, for, I would say, like, the key is not one secret product. It's getting this core four. It's like, that would be like saying what one, like, what if you just only did

bicep curls? Do you think, like, you would have toned legs? Right. You know, like, you have to, your skin is an organ. You have to, like, treat it. It's a workout for your skin. So use these four different products to actually establish a healthy skincare routine and healthy skin. How will you expand with what you're doing with with the four products like what's your plan as an entrepreneur to expand the business so i would say like the biggest thing so we have right now we have about eight products i think and i always want to keep our line lean because our message is simplicity right that's why i'm curious about that because i can tell that you keep it lean a lot of some people are trying to sell you every single different thing for every single different facet but you do have a

lean business yep and that's like one of the reasons why we don't have an eye Like I only want to bring products. The industry itself is confusing, right? The skincare industry is vast. And I only want to bring products into the industry that are either, I can say, okay, this is best in class or this is innovative. And so we have, we had an eye cream like that I had formulated. This is probably, I don't know, a year and a half ago. I mean, we had gone through everything, picked out packaging. And then I just, I rely on my gut. Like, we did some testing on it. It just wasn't impressive enough. And so I was just like, we're not launching that. Like, that's not a good representation of our brand. And that's a hard thing. Like, you know, obviously you invest,

we were saying last night. You invest a lot of like time, energy, like money, resources in these formulations and these products. And but again, you have to stay true to your brand. And I know, like, if I am giving something out into the world, I have to, I have to sleep at night, right? I have to make sure that this is going to be something I can say, this is best in class. Otherwise, like, I don't want to waste people's money. I think of this as like an investment in your skin. And to me, like it's just another way of like taking care of you as a whole. And so like you don't want to be just sold products just to have products. Also the whole manufacturing thing is such a nightmare. It's finding a manufacturer is like finding a husband. Yeah. And you have to micromanage everything.

Otherwise they want to give you a product that's, and this is why I love these more like independent, I guess, brands or startup brands because I'm all over it. Like I'm all over every aspect of the formulation. And we don't just, yes, we're getting a lot of other people to test and trial our products, but also like the details matter, devils in the details. And so they want to send out something, like, if you're not all over your manufacturers, if you're not all over your like formulators, they can easily like give you something that doesn't meet the standard that you want it to meet. If someone's listening and they want to launch a business, do you have any tips for navigating self-doubt? There's a lot of self-doubt when it comes to doing something. People get overwhelmed.

What would your advice be? I mean, you're going to always have some self-doubt. I would say, like, that's where for me, like, leaning into, I didn't make this, I didn't create this business because I thought it was a good idea. And I truly listened, like, to what people were asking me the most and what the problem was. So by the time, I would say if you're wanting to start a business, first of all, what is the question that people are asking you the most? Because I bet if one person's asking you this, there's potentially thousands of people that

you can share with on the internet that are also interested in what you have to share. And then at that point, you can see a problem, create a solution. So, like, that eliminates a lot of self-doubt. Like, I didn't think, huh, I think these toning pads might work. Like, no, I had thousands of patients, thousands of people online, kind of like feeding me information, asking me, you know, how they could treat certain issues and not seeing that in the industry. And so I was like, no, I'm just going to bring this to the industry. So I feel like if you know you're meeting a need, there's a way to, I mean, you're still putting yourself out there. But at least you know you're providing a solution to a problem.

I don't think the self-doubt ever goes away. Yeah. Like even like every stage of business we've been in and there's always like a little bit of that. If you don't have that, then maybe you're a little bit delusional. Right? Like there's always a little bit of like, like if somebody came to me like, I am the greatest of all time and I never worry about anything like. I tell you every day about myself.

Yes, well. So I said a little bit delusional. Every day I tell. And like you are so lucky to be married. But I think that's what I'm trying to. You would be so bored if you weren't married to me. But that's true. But I think that's what I'm trying to say is like.

There's never going to be a stage, at least I haven't found, in any career or any venture, where you're not having a little bit of doubt. Yeah. And so, like, I think people think, oh, those people are just like golden and they don't ever worry about anything. It's like, no, you're always going to have that. You just have to figure a way to push past it. Yeah.

I am dying to talk about how you manage running a business, doing all these things. You're out in L.A. right now with four children. Like. Under four. And also, the way that you approach it to me seems very effortless. It doesn't feel like you're like, oh, my God. I'm so overwhelmed. It feels, it feels effortless. And I think four under four is you have twins. I mean, talk to us about

that. What's the unlock? Do you have them on a schedule? How do you manage their time? Like, how do you balance all that? Yeah. I think the biggest thing when my oldest was born, I, you know, you're like, as a mom, you're like, or female, like, you're always just trying to do it all. And I remember like having to take a step back because at this point, like the business is just kind of like getting going. and I'm a new mom, like, trying to figure out. And I've been in office. So my schedule is pretty much like eight to five every day. But then when you become an entrepreneur and you're like working for yourself,

you're working all the time, right? And you have to really get control of your schedule. And so I really, first of all I wrote out, what are all the things that only I can do? And what are the other things I could potentially outsource in my life? So for me, like, that's quality time. Quality time with my kids is like the most important. I don't obsess over cleaning my house because I want to spend time with them. And so I really try to be intentional. And I do this with business too. Like time blocking to me is life giving because otherwise

you could be thinking about work all the time. I block out almost every like, you know, hour of my day. So it's like time with kids. This is time to work. Time to check social media. Time to. There's all these different spaces in my day that that way I'm able to like manage and be present because like present being mindful and being present that's like the goal right i mean we want to make sure we're in the life that we're in and not so like distracted and so especially with my kids like they're growing and changing so fast like i want to be there with them and so i try to really think about i think i have i think i have a pretty good perspective on like what's the most important and i feel like we're at a time in our lives with my husband and i like we can't do it all so

what we've chosen to do right now is like spend time with our family and spend time growing ourselves as far as like our jobs, businesses. And like, that's just the most realistic place that we're in. And so when we have off time, yeah, I'm here right now. But I'm not traveling. Like you were saying earlier, like, I'm not traveling all the time. Like, I'm really, like, really investing in my family and then, like, growing the business. I mean, and that sometimes can make friends mad.

Yeah. You have a great excuse. So you have four under four. you have to acknowledge the seasons that you're in sometimes. Sometimes it's not like you have to miss someone's birthday party or you have to miss someone's event on a Friday night because you only have so much energy. We were talking last night and I said what kids did for me personally. It was like before I had children, you kind of just like, you know, I was trying to be intentional with time. But you kind of have, you're like, okay, if I miss this hour or whatever, I can like focus on this thing. You kind of bounce around.

I think having kids, it created these kind of restrictions around. my time, not in a bad way, where if I have an hour, I'm very focused in that hour. And like after we're done today, we're driving back to go be with our children. Right. And so like when I'm up here, it's like boom, boom, boom. I'm going to get everything done. Where before, if I didn't have that obligation, not to say children aren't tough, but I would have been like, oh, okay, well, maybe I can miss this hour or go over, kind of float around here. Now I have to be very focused and intentional with everything I'm doing. I try to look at everything is, is this worth being away from my kids? Is this moving a needle?

And if it's not like, if it's not, it's a no. Yeah. I mean, yeah, that's how I think about too, like relationships, everything. Like you have to go through that. We only have so much time. We talked about that book last night, the almanac of Naval. Yeah. Like he puts that in such good perspective on like how to spend your time because time is the only thing we have. So I try to think of things and, you know, how we spend our money is like, okay, is this like a good spend of our time? It's not just so every, and that's what kids do for you. I feel like they make you be more intentional with your time, which is amazing. I've been more

productive since I've had kids than ever before. Yeah, and in a weird way, it gives you a greater reason beyond yourself to do something. I know that sounds strange and I think until you have children, you can't maybe relate to that. But for me, you know, obviously Lauren and I are trying to support ourselves. But once you have children, like, okay, now I'm supporting a household and a legacy of children. Yeah. So it's just, it's a, I feel like it gives you a different kind of motivation. I'm really into people's routines. But I've noticed that I ask people like morning and night routines. and I'm getting more interested, and Michael doesn't even know this, in like a day in the life. Like, I want to know, like, when you wake up, when you're doing your skincare, you have four kids, when you're, like, talk us through a typical day.

If it's, like, school year, I feel like I'm a little bit more lax in summer. But if it's like during the school year, typical day would be like, I'm trying to wake up at least 30 minutes to an hour before my kids to have, like some me time. Grounding time. It's great advice, but Jesus, it's hard. Yeah, yeah, it's really hard. But what I ask myself in the morning when I don't want to get up, I'm like, what would a successful person do? And I'm like, yeah, successful person would get up. And I, I, like, challenge, I don't know if you guys are like on the N-Aagram at all, but I try to, like,

there's different phrases that I just tell myself all the time, like, different things that I, that will, like, give me that motivation. I'm like, all right, what would a successful person do? Okay, they would get up and get going. Or I'll tell myself all the time, like, if I don't think I can handle something, like, you can handle this. I can handle this. I can handle this. I can, you know, like, just repeating these, like, mantras. No, it's smart. When I found out I was having twins, I was, after my complete breakdown, I just set my car for an hour and just repeated like, I can handle this. I can handle this. And then I was like, and then you go. You're just like, because what's the other option? What are you not going to handle it? Like,

what are you going to do? So, okay, day in life, try to wake up before my kids. I try to do some type of like, you know, just whether it's like a meditation, anything to like reading. What time are we talking? Oh my gosh. In a perfect world, I'm 530. But realistically, I'm I'm around a 6.15. Okay. Yeah. And my, the kids are like, you know, sometimes they're the older ones are like three and four. So sometimes they're like waking up and this is not realistic. But in a perfect world, this is what I'm doing, waking up, having that little me time. Then they're up around seven. We're doing full-on kid morning time.

I'm trying to hang out with them. They're just like the best at the beginning of the day. I don't know if you feel like that with your kids. I love spending the mornings with them. And so, like, I try to not start. If you don't wake him up. What? He tries to wake up my daughter and she does not like it.

She's a grouch. You have to let her wake up naturally. What is the nut doesn't fall far from the tree? Go ahead. Do not wake her up. And then I'm trying to. So again, all this is like, time blocked. So I'm trying not to like do anything for work or like look at my phone or do anything

like this until like 11, 30, 12. And then I'm going into my office. And at that point, I have all of my day pretty much blocked out, whether it's like I'm creating content. I'm in meetings. And so I'm probably working from somewhere from 11. Oh, I'm also trying to work out. Yesterday, Helen asked me, she was like, how do you have time to work out? And one of my 2023 resolutions was I'm not going to say I don't have time for stuff anymore. I'm going to say, like, I just choose not to make the time. Right. Like, we. have time for the things that we want to do. And so I do, I don't work out every day, but I try to work out two to three times a week. So I try to fit that in sometimes like right after, you know,

11 to 12, go to work, 12 to 5. But the thing is, again, going back to having kids and like being intentional with time, like I can cram in eight hours of work in four and a half hours. That's what I, that is such an important thing to say, Ed Milet came on the show and said that he crams three days into one. Yeah. And he broke down how he crams three days into one. He will look at, calendar and take his take three days Tuesday, Wednesday, Thursday and put it all on a Wednesday. So then he has Tuesday to play golf with his son and maybe Thursday to work on his book. And it's, it actually does work if you do it right. Yeah. Well, people aren't really honest about how they actually use every hour of their day. Something I like, have noticed time and transition when

you're like in a car and you're like sitting there like, I'm just going to save for five minutes and look at my phone. No, like the time and transition is so important to, you know, I'm, like, I've noticed. to be intentional about because it's a really easy way to waste a lot of time throughout the day. I mean, this is an exercise for everybody and we just went through it here at your media where we're like, we're auditing all of our practices and all the procedures and every way we did things. And Taylor, actually, to his credit, was a large part of it's, we found hours and hours of efficiency that we just weren't capitalizing on just by, you know, and listen, it's not to say people weren't working, but there was just a more effective and more efficient way to go about

some of the practices we have. And again, it's like people just get into these day-to-day routines that they don't actually audit their time and see how much they can get back if they were just being a little bit more thoughtful about it. Yeah. That's the goal, right? To always be at one at five. And then are you cooking dinner? Are you winding down? What time are you guys in bed? Give us the whole day. So I'm getting home at five and then it's like you're starting your next day, right? Essentially, like the kids are, so we try to spend the next like three hours with the kids and just we're all in. I'm not cooking dinner. That's something that I just, I realize, you know what, I'm not good at this. And so that's something we either do like meal plans, whatever it is, like we get, you know, order out.

Like we definitely are really intentional about like how we eat, but we definitely, that's not something I try to do. I want to spend time with my kids and I found myself getting so frustrated when I got home and had to like cook dinner and then no one eats it or whatever. Oh, no one eats it. It's just rage. That's why. Yeah. So it's not even worth your time. Or he says this isn't salted enough.

That's why it's like. No. Or he'll be like, eh, I wouldn't have put mustard on this. Like it's like. Yeah. Or I would have just like cook the turkey all the way through and not give it poison me. I gave him salmina a couple times. maybe some e-cola. You know, scurvy? I gave him scurvy. Yeah, I gave him scurvy. What are some

wellness-y things that you do, some wellness practices? Something that I've done for the past probably 15 years, always starting my day, warm lemon water. I just started adding salt in there. And that's something that's just like tried and true consistent. I really try to, I don't know if this is like technically wellness, but I really think it's so important, the power of like self-talk. And so I really try to make sure as I'm just approaching every day, that I'm approaching it with like the mindset of like, I can handle this or I can figure this out. And so I do a lot of things where throughout my day just talking to myself. And to me, that's like wellness, you know, wellness for my brain, wellness for my well-being. I think that's so smart. It's interesting because, and I don't know if

this was the same for you, but when I started meditating, I started observing my thoughts. And you realize how out of control they are. Oh my God. And I do it all the time. now because of meditation, I'll observe how I'm talking to myself. And when you start doing that, you're like, whoa. Yeah. If you like take a minute and observe the way your brain thinks, you can see why you're doing a certain thing. Does that make sense? Yeah. Like why you're doing a certain career, why you're with a certain person, it's all that self-talk that you hear the noise. Yeah. And giving yourself that like silent, silent space. It's, Taylor, have you ever observed how you thought? Really? Huh. That's really like Gandhi of you. Okay. So. And you've never thought to

yourself, hey, this is a problem. Huh. Interesting. Taylor's stories last night. I swear to God, the first book I'm going to write, it's going to be all about self-awareness. And I'm going to give my first copy to Taylor. The creative. So your company is absolutely booming right now. What is the one thing that you would recommend to our audience? And then I'll tell you what I think my one thing would be. Okay, you know, it's hard to say one thing because I go back to, I always feel like the missing link is like the four, the core four products to build like healthy skin. So it would be like saying drink water, but don't eat. It's like you got to eat like for your body. If you're not drinking water and you're not eating healthy food.

So if I just pick one product, I'm just telling you to do one thing. It's not going to leave your skin healthy, strong, whatever. So I would say the core four, which is our vitamin C, which is liquid gold, a retinoid retinol skin therapy, toning pads, which is a gentle exfoliant. and our SPF. The toning pads are amazing. Yeah, and if you wanted to just start with one thing, start with the toning pads. They're, we call them, I don't know if Ashley's going to be mad that I said this, but we call them the gateway drug.

And like, you know. I can see why. Yeah, they're just, the toning pads are. They give that, like, they give that little moment and you're like, oh, I can see because they give you kind of like that glass skin. And even people like that have good, like, they don't have skin issues, you're going to see a result and you're going to notice like a nice glow. I have stuff on.

Is it bad if I put it on with stuff on? It's just going to like take it off a little bit. Yeah, you could use a little glow. If I'm going to recommend one thing, I'm going to definitely recommend the toning pads just because like I said, I like how they lay on the skin. Your skin does look way. You know what's good is I got to go on camera after this. I guess I'm doing some TikTok promo for this.

There you go. Your media thing. Tick-Tac promo. Yeah, it does look better. Tick-Tac. Okay. So can we give the audience a code? Yes.

Okay. Code skinny. And we can do a giveaway. Okay. Code skinny. What did they get? 15%. Code skinny for 15% off. Go shop these magical toning pads. You're selling fucking 200,000 units a year. People are harassing you. I love them. To get the, I mean, you started this out of your home. It's really incredible. I also, I'm going, I feel like, can you make body pads or can we use these on the body? Oh, you know what I love for the body? Glopio pads. Okay. So if you have like KP, keratosis, place, layers or rough skin. I use these on my body all the time. Also, if you have body odor, like under your arms, so what I do is use the toning pads on your full face, neck chest, you know, you can use one of your arms. You can use one of your underarms. Like Helen this morning, all over. Like, you use them all over. They're going to help with body odor. You might be Michael's new best friend. You're going to love these pads. You know what's weird, though? I don't have body odor anymore after I got my implants out. Interesting. Yeah,

because they're right next to your armpit. That's a different podcast for a different story. I smell delicious always. I'm smelling delicious lately. As of late. I've had my moments. Okay, so we're going to do a code, Skinny for 15% off. Go shop the pads.

And then let's do a giveaway. Can we give away the entire line to someone? Yes. Okay. Love that. All you guys have to do is follow. Jordan Harper underscore NP and at Bearface. Perfect.

I love this episode. I think that it's so inspiring what you've done. Helen and Naomi need to get out of bed. We got to go wake them up and drag them to the pool. And I just want to say we're all champions that we did this show today because we're on four hours of sleep. Yeah. And we crushed it. I'm on three hours and 54 minutes of sleep.

Total pros. Thanks guys. Thank you. A thousand dollars. Bearface is giving away a thousand dollar gift card. All you have to do is tell us your favorite takeaway from this episode on my latest post at Lauren Bostick. and then follow at Jordan Harper and at Bearface on Instagram. Super easy to enter and, I mean, $1,000 is so generous.

I hope you love this episode and we'll see you next time.