The Bossticks - The Reality of Sun Damage, The Truth About Aging, & How Samantha Brett Disrupted The Beauty Industry

Episode Date: April 11, 2025

#828: Join us as we sit down with Samantha Brett – Founder of Naked Sundays. As a former national TV news reporter & anchor, Samantha spent years chasing breaking news outdoors in the blazing sun with a full face of makeup – only to find that most sunscreens didn't offer real protection. This inspired her to launch Naked Sundays, Australia's fastest-growing sunscreen brand with skincare-makeup benefits. In this episode, Samantha breaks down the real dangers of sun exposure, the importance of daily SPF, the scary truths about skin cancer, & what you need to know about sunscreen regulations!   To Watch the Show click HERE   For Detailed Show Notes visit TSCPODCAST.COM   To connect with Naked Sundays click HERE   To connect with Samantha Brett click HERE   To connect with Lauryn Bosstick click HERE   To connect with Michael Bosstick click HERE   Read More on The Skinny Confidential HERE   Get your burning questions featured on the show! Leave the Him & Her Show a voicemail at [phone].   This episode is brought to you by The Skinny Confidential   Head to the HIM & HER Show ShopMy page HERE and LTK page HERE to find all of Michael and Lauryn's favorite products mentioned on their latest episodes.   Visit us.nakedsundays.com and use code SKINNY for 20% off your purchase.   This episode is sponsored by Addyi    Learn more at Addyi.com.   This episode is sponsored by The RealReal   Get $25 off your first purchase when you go to TheRealReal.com/skinny.   This episode is sponsored by Simply Pop   Spill the Pop is coming to a city near you! For tour information, visit cokeurl.com/simplyPOPtour. Tickets are free and available now, but hurry! Availability is limited.   This episode is sponsored by Momentous Head to livemomentous.com and use code SKINNY for 35% off your first subscription.   This episode is sponsored by Taylor Farms   Grab a Taylor Farms chopped salad kit. And get your salad together!   This episode is sponsored by NOBULL   Visit nobullproject.com/tsc for 30% off your entire order.  Produced by Dear Media

The following podcast is a dear media production. She's a lifestyle blogger extraordinaire. Fantastic. And he's a serial entrepreneur. A very smart cookie. And now Lauren Everts and Michael Bostic are bringing you along for the ride. Get ready for some major realness. Welcome to the skinny confidential, him and her.

One of my favorite things to do with this show is to interview founders. I think it's so fascinating how someone can take. take something that's nothing and make it something. And that is exactly what we're doing today. We are interviewing Sam Brett. She is the founder of the very well-known brand that is featured everywhere. It's on Instagram, social media, even Ulta, called Naked Sundays. In this episode, we're going to talk about the truth about sunscreen, skin cancer, building a viral brand, and we're going to explore her journey from a journalist, a top journalist to a beauty CEO. This episode is just a really fun conversation with Sam, and I think

you guys are going to really enjoy it. With that, let's welcome the founder of Naked Sundays, Sam Brett, to The Him and Her show. This is the skinny confidential, him and her. Sam, let's get the lay of the land with you. How did you decide to create this brand, Naked Sundays? So I was a TV news reporter, and I was out on the road in the blazing sun doing the leading news stories for our number one network. So like your today show, it's called Sunrise. And I started to notice this really weird thing in my office. People would come back after being away for a couple of weeks and they would have these huge cuts across their faces. One girl had staples across the top of her head. One person had a gash

in her nose. And I started to think, what is all of this? And it turned out that it was skin cancers being cut out. And so I started thinking to myself, am I wearing sunscreen while I'm outside doing my news reporting all day? I would get up at 3 o'clock in the morning, full face of makeup. I'd go out to whatever the lead story was of the morning. They would call you at 3 and say, right, there's been a murder or whatever it is, a bushfire or a flood or a happy story. And I would go out and I'd be out live on TV, full face of makeup till 5, 6 o'clock at night. Wow. Wait, so they call you at 3 a.m. Yes.

What if someone calls you at 3 a.m.? They're like, there's been a murder. I would be like, oh, my God, cortisol overload. And we can't laugh because this was the daily. That was my daily life. And you go to the scene and it's heartbreaking and you get there and you're at someone's worst day of their life or the best day of their life. That's your job as a breaking lead news reporter.

So I'm on the lead story every morning for seven years, by the way. Whoa. Yes. So I get to a point where. I'm starting to see the skin cancer and I'm thinking, am I wearing sunscreen under my makeup at 3 a.m. Probably not. You might be Lauren, but me, I, like it wouldn't have even crossed my mind. And then I thought to myself, okay, well, what if I could top up or put sunscreen over my makeup?

Because you don't want to read your makeup. You're on TV. I would be talking about a live news story and they would say, hang on, there's something else. There's a car crash and you'd have to quickly drive, get up and do the next story. There's no time for sunscreen redoing your makeup. So I started looking and seeing maybe I could find like a spray or something to like spray over my makeup. Now in Australia, sunscreen laws are very different to the US. We had none of your brands.

We still have none of your brands. And all that I could find was sticky and white sunscreen. And so I thought to myself, okay, what if I could create something that would be like a rose water spray that you could spray over your makeup? and it would set your makeup and you'd still look good on camera with bright lights, by the way. There's like three lights in front of me all day. So I couldn't have any white cast, no grease. And so I went to manufacturers and they told me, what are you talking about? This could never be done.

The samples were all white and sticky. And I kept going. Something inside of me was just, you know, keep going. And then it was the 2019, 2020 bushfires in Australia. I don't know if you guys saw it, similar to what happened in L.A. And it was New Year's Day. I report every new year's. It's my favorite time.

I talk about the Sydney Harbour and the party and there's a million people on the foreshore and I'm always in a nice dress. And I get the call in my ear going, two firefighters have died north of New South Wales where I live, go. And you get in your car, you don't, I've got my red fire suit. You put it on and you drive. We drove through bushfire and there was fire on each side of the car and I'm driving and everyone's driving the other way. And like you're driving through fire. I'll never forget, like, thinking, I don't know if we're going to make it. I get to this place called Lake Conjola.

I'll never forget it. So I need to tell you guys this story because it was just such a start of Naked Sundays. But I get there and people have lost everything. This entire town is decimated. There's nothing. There's no houses. People are crying on the side of the street. They're asking us.

Have you got water? Have you got petrol? And we gave them. We did. And I said to myself, we're just going to sleep on the side of the road. I have to be up at three again. do the live news reporting by five all day. I'm the only reporter there because it was really hard to get in. So I'm the only one there reporting on this. And this family said to me, hey, do you want to

come sleep on our kid's bunk bed? They'll sleep with us. And I said, no, no, I'm good. And they said, but we have a bathroom. And I was like, okay, I'm there. Like, I'll go to the bathroom. And I remember being this five-year-old kid's bunk bed. And I said to myself, okay, if I'm going to do this sunscreen thing, it's going to have to be the funest, coolest, sexiest, most interesting brand. I want lilac. I want rainbows. Like, I just want this to be fun. And I thought to myself, this world that I'm in, I was so passionate. I still am. I was going to die on the newsroom floor one day. But I thought, if I'm going to concentrate on this, it's got to be the most funnest thing that I can think of. And that's how I started.

So what was the first product that you launched with? So the first product was the SVF 50 plus hydrating glow mist. It was the mist wear over makeup while I was reporting. And we launched it and I didn't tell anyone it was me, the news reporter because I wasn't allowed to. I would have been fired. So I said to a publicist, here's a brand, here's a product, I need you to launch this. And she said, I can't do it without a founder. And I said, just try. And so she sent it to two micro-influences. They both posted about it. People started DMing. I set up this random Instagram page. I had three followers. And people found it. They started DMing going, not I need this, not I want this, sorry, I need this. Where has been my whole life? I work outdoors

too. And we ended up, my husband and I put money from our mortgage. We put all our savings into it. He said, we'll either lose, we'll either, we'll put all our money from our savings. And my husband said to me, we'll either sell out or we won't sell anything. And either way, we're fucked because we have no more money. And we ended up selling out in three weeks and we had no more money and no more product. But, you know, we made it worked. Earlier that we, that Australia does not carry any US sunscreen products. Why is that primarily? Yeah. Well, that's a great question. It's because Australia has the strictest sunscreen laws in the world, stricter than the US, stricter than the EU, the strictest. They have the TGA, not the FDA. So that's our

therapeutic goods administration of Australia. And to get a sunscreen passed there, the testing, the rigorous testing and the ingredients and everything has to be made in a TGA approved lab and nothing gets through. So we have no U.S. sunscreen. That's really interesting that you say that because we had Jessica from J.S. Health on the podcast. She's Australian and she was telling us they're the same way with supplements. They're really strict. Is that the same TGA? It's the same thing. So they just don't let things go through that would be okayed in the U.S. Yes. So is this, I guess like, you know, I, I, I go back and forth

this. I think regulation in some areas is obviously needed and a good thing. And then I think in other areas it could be a hindrance. And I'm wondering, based on your experience,

is like, do you think that the standards they imply are good? Do you think sometimes they get in the way? Do you think sometimes they're too much? Do you think they're too little?

Like, we have the FDA over here. And I think in some things, they are effective and other things, they're useless. The FDA literally lets anything in. But what I'm saying

I heard your podcast the other day about this. Exact topic. Like, yeah, it's a heated topic here. The FDA is like, heroin, give it to everyone. If you heard that podcast we did the other day, like the FDA here will allow medical devices for surgery go through a 510K process, which is not a good process. But in other situations, like with our food, they allow all sorts of chemicals that should not be in our food.

So it's like when I say it's good and bad, some people are going to be up in arms about that as it relates to the FDA. But what we're discovering over here as a country is they've allowed a lot of harm things into some situations and then not been strict enough in other things. They let the same scalpel that was cutting open up a tiger with hair go into the operating room. We heard that story. But I guess what I'm saying is like in that, in the instances I'm highlighting, we would actually like more regulation when it comes to some of those things and less regulation in other things. Does that make sense? Yeah, totally. And it's a great question. And I will tell you, it's a headache.

It's an absolute headache for everything to have to pass all these rigorous tests. However, What I love is that you know that if you buy Australian sunscreen, it is going to work. It's going to be effective. It's going to be the best you can ever get on the planet because of these rules. So I like that. People say to me, I'm going to buy your sunscreen, but how do I know if it's got UVA, UVB, SBF50, whatever it is? And I say because it's listed on the TGA. And people trust that.

And so I love that. And then you also know that if you go into the sun, as long as you listen to what it says, and the TGA is very strict. You have to reapply your sunscreen every two hours. The FDA says 80 minutes, so I say 60 minutes just to be safe. But if you listen to the TGA and you wear an Australian sunscreen, you know you will be protected properly. And you have to have UVA and UVB in every single Australian sunscreen.

What would shock the audience that you've learned since launching this about skin cancer? Oh, I. cringe at the way I was in my teens and I would sit out in the sun thinking that tanning is cool and looks good. I took my entire staff to get their skin checked because Australia has the harshest sun in the world. Two out of three Australians get skin cancer. And there was 10 girls sitting in my office and I said, guys, hang on a second. When was the last time any of us got checked? And they all said, we can't remember. And you have to get checked in Australia every year. And we all went. And I started getting flashbacks of the times that I would sit in the sun and tan my back.

Because I didn't want to get my face tanned because I didn't want to get wrinkles or whatever it was. But so I would tear my back. And I went in and the other girls are younger than me, my staff, and they were all fine. And I had to get a huge chunk cut out of my back. And let me tell everyone that is listening. There is nothing cool and safe about tanning. It can be a tiny freckle that can suddenly explode. So I had a tiny freckle on my back and within about six months it became a little bit bigger. I didn't even see it. How can I see it? It's under my bra strap. But it's where you tan. I knew a guy that got checked all the time and he had a spot behind his ear that he couldn't see and that they missed. And he ended up dying from it. That's a scary story. But the point is,

is like there's these spots on our body that you just don't notice and you don't see. And if you don't have somebody checking you regularly, it could be a real issue. And isn't it true? I don't know so much about it, but isn't it true that if you do get skin or sun cancer, that it can go to other areas very quickly? Very quickly. Yes, it can get into your lymph nodes. It can spread very, very quickly.

And my dad just had to get a skin cancer out of his foot. He couldn't walk for a few months. He has to get his lymph nodes checked every few months now. and they don't know if it's going to spread or not still, even though a huge chunk of his foot is out. It is so scary. I know how passionate you are, Lauren, like just about staying. I mean, you've written a whole book about it staying the fuck out of the sun.

But for some reason, the message isn't getting through. This is what people are like, oh, Lauren, you hate the sun. I don't hate the sun. I love the sun. The sun, I love it. I'm just strategic about when I go in the sun. So what I do with my kids and myself is, I have the UV. If you're on YouTube, you guys can see, it's right on my phone. So I can tap the phone

and I can see what the UV is automatically. And I tend to go out in the sun when it's one to two or zero. And so that means I'm in the sun. First thing when I wake up, I love light in my eyes. It's usually at zero or one. And then we take a walk as a family later at night. But I still wear a hat and I still love my driving gloves all day long. And if I get a manicure, I just got one today. I'm wearing my driving gloves. I'm just thoughtful about it. So it's not that I hate the sun.

I just try to be, like, have a plan around it. I would never go lay out in the sun when the UV is nine. I just wouldn't. And what annoyed me when I was doing my research was the amount of, what's the word reverse, the reversible kind of the trend that you trying to reverse the damage from the sun. So everyone's getting lasers and Botox to cure their wrinkles and, you know, we're all trying to get rid of the pigmentation from the sun. And so this is my age. And so what I did was I did a poll of younger, there were millennials when I started,

but, you know, now we have Gen Z, obviously. And I did a poll of about, I think it was maybe 18 to 24 year olds and I said how many of you wear sunscreen every day and 80% of them don't. And then I just thought to myself, you get to my age. I don't want to put you in my age bracket, but you get to my age and you're looking at your skin and you're looking at the sun damage and you have to get late. You have to spend thousands of on thousands of dollars for laser and Botox and everything to get rid of all the sun damage and the wrinkles and everything you've caused to your skin. If only when you were 18, it's so simple. As Lauren just said, you know, you need to stay out of the between it's 10 and 2 in Australia that they say, wear your hat, wear your sunscreen.

And then you don't need Botox ever. I also like go far where I, all my bathing suits are long sleeves. I have rash guards. All my kids have rash guards. My husband wears a rash guard. Like I think by the way, rash guards need better PR. They are so cool. I think that rash guards are like the next thing. You should do a naked Sunday's rash guard and lilac. Yeah, you got to do one. rash guards are amazing. I was wearing them this whole vacation that I went on. And here's my thing. I see so many women taking such good care of their skin. But then you look at the chest and the arms and the hands and it doesn't match up. And so what I would consider everyone who's listening is like, think about my facialist says, Lauren, it's your forehead to your toes. She's, and she's serious.

When I see her and she's walking her dog, she is head to toe covered. She wears Mary's tack and feed horse trainer guards. Mary's tack and feed is a local reference, Lauren, to the place we grew up that nobody's going to know about unless they grow up. Okay, they're like horse trainer long sleep. It's like a rash guard, but for people who are equestrian. Yeah, just a rash guard. She's serious about it. And she's taught me all about it.

And I think you're so right. But I think about it as a whole. Going back to what, it's one thing if you're laying and baking and trying to tan, and I agree with you, like there are people way overdo it. But it's another thing that many just don't think about people that have to work in the sun consistently. Yes. And I think that is the most dangerous because it is constant and consistent every single day. And that amount of time, time, time, time, every single day, that's what's going to hurt you. But don't you think, too, it's also just getting out of your car and walking into the market.

Like, it's incident. Getting a coffee in the morning. Yes. If I want to open, we have a convertible. If I want to open that convertible, it's in the, I'm not going to open it at 1 o'clock. Can I tell you something that maybe you think I'm crazy, but I'm wondering if you've ever come across it in your research. Oh, here he goes. Get ready. Settle in. settling Carson. Let me educate you. I love this. Let me educate you, Carson. Let me meditate with your eyes open. So two years ago, my eyes were not working as well as they should have.

So I contacted my friend and I was like, what do? He knows a lot about eyes. I'm like, what should I do? And one of the things that he told me to do was to stop wearing sunglasses because the sunglasses, it's teaching you know, you're putting a dark lens over your eyes and so it's harder to see in the light. And you know, like when you go outside in the sun and you're trying to read a book and you open it and like blinds you. Well, that shouldn't happen to you because that's your eyes becoming, way too sensitized to light, right? Like, you should be able to open a white cover and be able to see in the sun. If you can't do that, it means your eyes are adjusted too much of the dark.

But anyways, during this exploration of not wearing sunglasses, I did start to fix my eyes from an assortment route, but I noticed that I was, I was not burning as much anymore. And so I was like, that's weird. I used to always burn and I would get these, I would go outside and I would get burn real quick stuff to put all this, all the stuff on, which you should still do, by the way, still wear sunscreen. But what I realize is like your eyes are actually part of your brain and your eyes signal to your brain whether you need sun protection or not. And so if you're putting sunglasses over your eyes all the time, it's signaling to your brain that you're in a safe place and you're not in the sun. And so your body stops producing what it needs to produce

in order to guard against the sun. And I don't know if you've ever during your studies of developing this. Yeah, I've definitely heard this. I think, look, in Australia, we don't have that luxury. All sun is bad. Unfortunately, we are very close to the equator. We don't have an ozone layer. It is dangerous. You cannot be any. anywhere near the sun. So we don't have that luxury, but I have heard of this eyes. I have heard of it. If you compound it with also then sunglasses in the most dangerous area when it comes to sun, I guess what I'm saying is sunglasses, in my opinion, and I think we'll start to see more about this. And I bet if somebody pulls the data and starts to correlate the time sunglasses start

to be used in skin cancer, you'll probably, I would bet you're seeing, you'll see a correlation because it's telling your body that you're in a dark haven, that your body does not need to guard you against the sun. And if you're in Australia, which is one of the most dangerous places, I imagine that compounding effects even worse for you guys. Look, we are governed by the TGA. We cannot say anything that is anything remotely like your body can help you against the sun. Like sunscreen helps you staying out of the sun, wearing a hat. I've heard this. So we'll park it and I would love to explore it. But I just wonder with like your with your research if you saw know that because the TGA is so strict like you say anything to the TGA like anything about like

any of its chemicals that it's been approved not being good for you or anything like that they will come after you wow yeah it's really they are they are probably the best in the world at what they do and are so strict and they have their rules and that's it we're all about skin care self-care and mindset shifts but what about our libido? Yeah. We're going there. Because here's the deal. Millions of women struggle with low sex drive. And if you've been struggling to get in the mood, you are not alone. But guess what, ladies, there's an option for you. It's a little pink pill called Addy. The first and only FDA-approved pill to treat frustrating low libido in certain pre-menopausal women. Adi is clinically proven

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Coke URL.com slash simply pop. Be able to have such a strong brand that's so popular where you're selling out, you mentioned off air, people are standing in line to see you. It shows that you have a really strong brand and that they believe in it. So much so that the TGA have even banned in Australia influences from saying things about sunscreens that may not be on the path. I would be in trouble every day with that TGA. Is it TGA? You would. I would be in trouble every day. Thank God this is an American showcar. I would say, it would be like, get this.

Wear your sunglasses. It's literally on the back of every Australian sunscreen. What I think is so great about you is that you saw white space. You threw something at the wall, you put it out there, it did well and you iterated on it, you launched more

product, you got momentum. What advice would you have for someone who's listening that has this great idea and doesn't know where to start? Everyone told me it couldn't be done. Right. They were saying this is the stupid idea. We hate sunscreen. Sunscreens white. You're never going to do it. Like, it's just never going to happen. It's never going to be invisible. No one's going to want to wear it. And the name is

stupid. Whatever. People just kept, you know, kept on going. But I just, if you have an idea, and I say this now to people who are aspiring to have a brand, if you have an idea and you really believe in it, then you need to do everything in your power to make it work. But it has to be, as you mentioned, white space. It has to be something different. innovative, interesting. You have to really believe that you are solving a problem that is not out there yet. What mistakes are you seeing with founders launching brands or people that have had brands for a while? As you know, it is so every day is difficult. Every day basically is a battle. We've grown really quickly in a very short space of time. We've exploded and I've been able to have, thank goodness,

people on my team, who my husband, for instance, who, does the financial modeling and the P&L and the balance sheet and make sure they don't go broke. Like it's such a simple thing, but I think a lot of people don't think about that. And a lot of people do go broke and their businesses go bust. Or they're not innovative enough and they're not constantly launching new products. We launched our mist. Ten people launched a mist. You know how it is.

And we just have to keep going and don't look left or right. Just stay in your lane, concentrate on what you're doing and have belief that this is, this is what people need and people say, oh, you know, whatever, like beauty, you're not saving lives, but there's a part of me that somehow thinks that with what we're doing and so much education around getting testing. We had a whole day, check your spots. And we have, I think today we're launching top up day, which just is a reminder for everyone to top up their sunscreen every two hours. We are helping people at least think about trying to help not themselves not get skin cancer. I think you're so right about that because when you put something out there, people are going to copy.

You have to just know that you have so many different ideas and so many fresh perspectives up and coming that you can't even pay attention. I mean, some people that have ripped off my mouth tape, I'm like, you literally have copied the color, the every single little speck of this mouth tape. It looks like it looks like. How do you deal with that? I don't give it energy. I don't entertain it. You can't. You just have to keep the tumbleweed rolling. And I know that I have six million other ideas. And while they're busy copying and like trying to stay afloat copying, I'm onto the next. I think you have to be like that as a founder. Because if you put something out there, you are going to get copied.

So if you're sitting there like, I don't want to share this idea with anyone. It's kind of coming from a scarcity mindset. Yes. Be really abundant with it. But you do have to know you are going to get ripped off. It's part of the game. It's part, like, if you want to be a player, it's, it's going to happen. We sue their ass. No, exactly. But be quick. You know, I, I say to my team, if you're not rushing, you're lazy. Yeah. Let's go. They hate it when I say that. Michael. But, you know, just let's, let's go, let's go. And it doesn't have to be perfect. You just have to launch and you just have to get it out there. And 100% do not worry about other people stealing your idea. If you don't

launch it, there is no idea. You have to launch it. You have to be perfect. You have to launch it. You have to nothing. Well, there's two things. Like, you should not worry about people stealing your idea, because if it's a good idea, people are going to steal it. And that's a good thing to validate what you're doing, right? And you're just going to, again, onto the next. And at the same time, you can't worry about people being naysayers or criticizing you because 100 percent, whenever you do anything that is different, you're going to get critics, no matter what. Like, there is nobody that I know that's ever taken a foot forward and try to do, like, build a brand or launch a business or anything innovative that has not gotten shit or criticism. It's just like it just comes with it.

The difference with this industry, and I will, we're in Mecca in Australia. That's our biggest retailer and I will go there and I will see some of the biggest brands in the US, their, their managers in Mecca outside the front of Naked Sundays. And then six months later or so, there'd be a sunscreen that would pop up in your guys, Sephora, similar. And, but, but, but, But the good thing about this for me is that the more people that start to know about sunscreens and the more sunscreens that are not white, not sticky and work well with makeup, the better because the whole category now, and you would love this too, because all the work that you've been doing to tell people to wear sunscreen, everyone's now wanting to wear it.

So I see it as a positive in that the more this industry grows and the more knowledge you have about suncare and skin cancer, the better it is for everyone. I just think the way to think about sunscreen if you're overwhelmed by it is it really is like a habit stack. If you want to put it on before you put on makeup, great. Or if you want to now a spray option to spray after makeup, if you habit stack it with your skincare or your makeup, it's less overwhelming, I think. Instead of thinking about it, oh, oh, like I forgot to put on sunscreen.

Just add it to whatever you're already doing. Even if you're brushing your teeth, put it on after you're done brushing your teeth and make your brain sort of be tricked into it. And the most important thing to do with that is for the kids. Yeah. Teach them early. Yeah. Teach them, you know, we've got the stick. Oh, my God.

You die over my kids. Oh, they do. I know. And it's that age where you can just say to them before you go out the house and my daughter uses our stick and she just, you don't have to rub it in. There's no white. It's clear. And she just do, do, do, and she's out the house. And then I'm like, wait.

And I just quickly spray her. her legs without her even noticing. She's like, that smells nice and runs out the house to play with her friends. And I just, and now her friends think sunscreen's cool. They all think it's lilac and they all want to bring it to school with them. And they all ask me for some. But that is my biggest joy. That eight-year-old kids or how your kids, two and four, are they still two and four?

Two and five. Two and five. Almost three and five. They think that long-sleeve bathing suits are normal. My son has never. ever gone out in swim trucks. He's probably, like, he's probably going to go to the party at, like, eight with the hot dogs and the hamburgers.

And, like, everyone's going to be, like, with their, like, their muscles out. And he's going to have a rash garden. Well, here's the thing. Listen, because there's, the sun worshipers. Like, we know. Sun is healthy. It is good to have a certain amount of sun. But when you're a kid and you're out there for three or, like, we just went to, we

were just on a vacation with our kids and took him to the beach. They were playing in the outside for, like, four or five hours at a time. So you can't just leave a kid for six, five, six days. the sun that long all day long. It's not good for them. Or you have to top up their sunscreen, but it's not, I mean, they love being in the sun. I know they love it. It's good that your kids like hats. That's good. I'm saying the sun is good for them. Playing is good for them. Being outdoors is good for them. But just baking all day long without protection is not good for them.

I just make it, like, I do like little lies sometimes to my kids. I have like little stories. I'll be like, I once knew a boy. And he did not wear a hat. And he got so sunburned on his knows that he ended up at the doctors. So I'll tell like all these like fake fables. So I'm you're reminding me now. I wrote a book a couple of years ago and it's called the magic sunscreen. Okay. And I had my daughter and her friends. It's not like, you know, it's not it's not for sale. I mean, I'm sure it's very deep somewhere on the web. But I did I wrote this book and and I put my my daughter and her friends in it and I just wrote like how fun sunscreen is and what happens. If you go outside, it's the same thing.

I made up the story and I made her read it every night. You need to bring that back. I printed it. I printed a couple of copies. If you said me one, I want a copy of that. I think that a little lie is totally fine. And then making it fun for them as well to like,

wear a sunscreen, wear the hat, wear the rashy, the rest of it as branding. I'm like, you know, I'm going to, I'm going to,

I'm going to brand the direction we're going in. And we're going in that we're a family that wears hats. Love it. I'll be like lollipop. Put on your hat. But it's the same as everything else. Like, your family that you tell you're healthy.

Yeah. That goes, gym and works out. If you do that, kids like to participate when you, when you do something. Listen, I bought you guys some Tim Tams. It's an Australian chocolate. Tim Tamm. Yes, but I wasn't sure if you are a healthy family. No, I don't know. We're 80, 20, baby. Okay. I'll eat a Tim Tamm. No, no, no, we're not one of those people. It's like, hey, we never, no, we indulge. But when you walk outside without a hat, my daughter screams, hat. I love that. At five years old, she knows. She knows we do not mess around. Okay. What is the biggest challenge? What is the biggest challenge? when it comes to reapplying sunscreen over a makeup. What's an easy way to do this? So like for, sorry, Michael, for all the girls out there who are wearing the makeup, what's the way to do it? You just spray it on?

Yes, I've heard you talk about this, and that's what I do now, and it's just a spray. You just spray it on. You're meant to spray it quite thick, but if you're wearing your sunscreen in the morning and then you've got your makeup, then you're using it as a top-up. So I literally have written on ours top-up so that you know you have to be wearing sunscreen underneath, and then it's just topping up. So you're getting the bits that you've maybe rubbed off or touched your face during the day. A stick as well is really good.

So you can put the stick on your hands or even the spray on your hands. But I put the stick on your declatage, anything that's sticking out. Because Lauren, you said it before, but it's the incidental sun that gets you. Yeah. It's when you're walking to your car or you're going to get your coffee or you're not wearing your hat because you're running outside or you're at someone's house. And then you run into someone and you're like, oh my God. Standing in the sun. Sorry, got to go.

I'm in the sun. Yes. But you want to talk to them. So you might be standing in the sun for 10 minutes. minutes. And so it's just the stick, you know, have one in your car, have a little spray. We've got travel ones, but just have them around that you're always just thinking about it and topping it up. What are other things that you do to protect from the sun besides sunscreen? So when I got my pre-cancer cut out, the doctor said to me, you are one of those people.

You can see my skin. I freckle really, really easily, and these can easily turn into skin cancers. He goes, you are one of those people. Head to toe coverage. between 10 and 2. So long slaves. Naked Sunday rash garden. Naked in 5T and 2T please. I love that. In lilac. Yes, in lilac. And get everyone wearing it. Seriously. Because we, Australia, it's a sun culture. It's an outdoors culture. You don't want to be covering up.

But I have no choice. I do not ever want to sit in a doctor's office and have him take a knife and cut a huge chunk out of my back ever again. So what happened after you got that cut out? Is it just... Then they take it away for testing and they see if it's spread anywhere. And I did not sleep for a week and a half. And it came back. And thank goodness it was fine.

So how often do you have to get tested now? Now every six months. For the rest of your life? Yes. That is some serious shit. You have to go in and get... What do they do? They cut something every time?

No, they... So the first time you go, they map your whole body on a video and they film it and they photograph every single spot. And if it's changed slightly, then they look at it closely. And if it's changed a lot, they have to cut it out and take it away for testing. It's that serious. So you do that every six months. But everyone in Australia has to get tested every year.

Everyone. Wow. That's so crazy. Every adult. Crazy that they do like a full body scan like that. Yes. You know what they did to Michael? They stripped him down butt naked like in jail and they just looked at them.

No, no. They said, do you want to get checked? And I said, yeah. No, but they didn't do like a screen situation. No, no, they checked your whole body. They looked at everything. With the magnified glass. Did they pick the ball sack up?

Well, I was showing that in the guys, you don't need to do all this, sir. Yeah, he's like, oh. I was like, listen, you're down there. You might as well make sure everything's okay. So was, like, like, underneath? I mean, I was like, whatever you got to look at, buddy, you got like, I don't know. You should have gotten what she's saying it's like a video scan. This is.

My whole thing is like we're here where I'm in this situation. You might as well. Yeah. But you could also be like, oh, my goodness. So there's. so many things I can say right now. These machines are extremely expensive, hundreds of thousands of dollars. There's not many of them in Sydney, Australia, where I live, and I took my entire staff to get checked with this special machine. Speaking of your staff, how do you think about running a company?

What's your area of expertise? Are you in the office day to day? How do you run your team? I would love some sleep. You know, it's a lot. But I think, you know, I've explained to you my time as a news reporter, I've, I've endless capacity to work, which is not a good thing. I'm a mom as well and a wife and I think I have some friends left, hopefully. You know, it's, I'm, I try to be there early. I work late. I work in three different time zones. And my team is fantastic. We have an incredible team. We have men and women. We have young and old. And they're just, they're just a brilliant team and I'm really lucky to have them, but it wasn't always like that. It was myself and a customer service person for quite a while for almost a year and a half. How did you evolve it? What

does it look like now with you dealing with all these different places? You know, it's not that evolved. I was thinking about it today that every single person is a team. I call it the A team. Everyone is incredible. Everyone has a role to play. I am the CEO, but I also do all the meta ads myself. So I buy all the meta ads. And so I call myself the junior meta buyer. And that takes up a lot of my time. Yeah, it's a lot of work. Yeah.

So I taught myself meta ads because we're spending so much time and energy on that platform. I wanted to do it myself. I didn't want an agency. So how do you guys think about your social strategy? I think social is such a big part. When we had the hundreds of people lining up outside of Alter a few days ago, I said to them, how do you even know about Naked Sundays? is how did you even know we were going to be here?

And they said, you have TikTok to thank. And I think what happened was you think about a social strategy when you have a brand. You think, okay, I need a strategy. I need someone to make content and post twice a day and whatever it is. And then we started getting these interns coming into our office from the local fashion college. And we had these two girls and they're incredible. And they both started making TikToks just in the office. They would pick a product.

They would use the product. They would do memes. They would do the whole thing. And suddenly they're posting. started going viral. I let them have it. I said, here's the TikTok, do whatever you want. And I didn't even look. I didn't monitor it, nothing. And they went viral. And so I hired these two girls and now they're in the office. They are in love with social media. They're obsessed with it. They make this incredible content. They're part of the team. And the best part is I think

they know the product and understand the brand. And so I'm not hiring. It's kind of, it's very authentic. It's just them in the office environment using the product. And so, sometimes we'll see them in the office like dancing, quiet. Like you can't hear that. They've got their headphones on. They're like dancing and doing the trending sounds. And, you know, I stay out of it. You won't see me on the TikTok too much.

Yeah, that's our strategy. How do you see the vision for the company going? Is it something that you think you want to sell? Do you want to keep adding product? What's your sort of like strategy? You know, Lauren, I had this one idea for this one product that would save my skin when I was a news reporter. Right. and that was my plan. And this has been a huge shock for me. I did not think I would sell one product.

When my husband and I said, you know, we either sell out or we sell nothing, like I honestly thought, sorry, babe, it's going to be the latter. It's going to be nothing. But, you know, we'll give it a go. I never in my wildest dreams thought that I would be here today. And I would love to, look, my dream is that everyone loves and wants to wear sunscreen. And if I can help with it, With that, great. What is it like with your husband and you having such a big company? How do you balance that? I know that's not easy.

So the most interesting thing is I think I heard Bethany say on your podcast that you need to find a man that goes, oh, that's so cute, oh, shame, like, oh, that's cute. And then kind of, they're not threatened. They kind of, they look at you and, you know, they think, oh, that's cute, she's giving life for go. They're not threatened. They love what you do. They're supportive, but they've got their own thing going on. And that's my husband. On this show, we talk a lot about supplements, vitamins, minerals, the proper things to take to achieve all of your health results and dreams. But it is harder than ever to figure out who to trust in the supplement space. And that is because so many companies in this

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Grab a Taylor Farms chopped salad kit and get your salad together. I am all about a good training shoe for weightlifting. I'm very into weightlifting. I've been weightlifting my entire pregnancy. I started probably about four years ago, and I always was looking for a footwear brand to lift weights. And so I found one. It's called Noble. It's a footwear brand for training and for daily life. So what I like about it is that I can go work out and lift really heavy weights and then I can run and pick my daughter up or I can go grab my son for his kickball class. Like I can implement these shoes in my day to day life, but also know I'm lifting with the best shoes. These shoes are built to support you in your pursuit of physical, mental, and emotional strength. So the ones that I wear are the noble all day shoes. I love a white shoe. It's really beautiful. That's important to me too. And you can go from morning workouts to the hustle of daily life, like I said. Noble is known for their best in class award-winning

footwear with options across training and lifestyle. Noble has options for everyone. Check them out, especially if you guys are into strength training or lifting weights and you want to go from the gym to pick your kids up. Exclusively for him and her listeners, Noble is offering 30% off your order. Visit nobleproject.com slash TSC. You get 30%. off your entire order. That's www.n-O-B-L-L-L-P-R-O-J-E-C-T-T-T-com slash T-S-C for 30% off. There's a lot of men that when there's a woman who's really strong that's

doing her own thing, what they do is they diminish the woman and try to make her look stupid in front of people so they feel better about themselves. And this is like a pandemic that's going on. Or an epidemic, what's it called? One of them. You can't use that word anymore. It's not a pandemic. Whatever.

Yeah, no, a trend. It's a trend. It's a trend. It's a trend. I see in like women, women who are founders. That's cute, you tried to explain. No, I'm just kidding. I'm just kidding.

No, but he's not saying, my husband's not saying it in a condescending way. He said, so he would say that to me. And he's like, it's so cute that you know, you're trying to be a news reporter. You're on TV. Like, he was never like, I want to be on TV. He never. Yeah. But when he does our P&Ls or our financials every month, and he only works, he has his own thing, but he only works a few hours a month. He'll sometimes come into the other room and he'll go,

wow, the numbers, they're impressive. Oh, thanks, babe. Okay, you know, I'm watching the house. Leave me alone. You do the numbers. But, you know, I think, yes, he's just so supportive. And it's just, it's really been great for us. I think it takes a, it's a quiet confidence. There's nothing worse, though, than a husband. You've seen it on. reality shows that has to like diminish the wife in public because they're insecure about the woman shining. Awful. It's real.

I don't like I just, I can't. So you're going to love this. Okay. So in my past life, before I was in the news reporter, I wrote a dating column called Sam in the city. It was the first. I thought you were to say before you were born and I was like, oh, let's talk about past life. It was the first blog in Australia.

So it was the very, before. Your Time. Okay. Okay. I'm older than you, but it was before your time. And it was on our, you didn't have blogs. So it was on the newspaper website. And hundreds of people would write in men and women and they would meet each other and they would date. And my most popular column ever was do men like smart women. And the answer was no. There were thousands of comments. Like you've got to remember, this was a time before we didn't have Instagram. We had no social media. Like they went on to the news. like stupid women? What are they like? What they were saying at that time, and this is going back about maybe 15 years. That's okay. What they were saying is, yes, they were saying that they don't, that they feel like if a woman knows everything and she tries to like be the bigger one, then they can't handle it.

They don't like it. I think there's a difference between being intelligent and smart and quiet about how smart you are than being a know-it-all. Correct. And I think that if you, I think there's a big difference. And I think that it sounds like they, I'm hoping that they were referring to someone who's a know-it-all. I think so.

And someone who's loud about it and just, yes, purports to be the smarter one all the time. I like to pretend I'm not as smart as. I actually like to do the opposite. Why? Why do you do that? I like to pretend that I don't know what's going on subtly. I like a subtle smart. Yeah, but the jig is up.

No, it's not. No, it's not. I use it all the time. It's not up. It's not up. And why do you do that? I just, I like my husband to feel like he's the smart one. I don't mind that.

I think, and that's, I think the point. I don't mind that. That's the point of this column that I wrote. Yeah, I don't mind it. He wants to think he's smart. They don't want to have the note all going, no, I'm always smarter than you. Like, they want to feel like you want, you want to feel like you're contributing. No, my husband really is smart.

But I like to let you think you're smarter. For all the women that are newly tuning in and discovering us through you, this is going to rile them up. My favorite thing in the world is when a bunch of women get together and start talking about what men want. It's my favorite thing in the world. All the columnists are women writing about what men want. All the women talking about what men want. They never ask the fucking man. Yeah.

I know what men want. Clearly, you believe that. Men want a really great sandwich. Every man wants a really great sandwich. They want a blowjob. And hopefully the one... They do. That's not going to be a list.

It's the truth. And they want to feel smart. There's no man. Is that not true? That is not true? Come on. Carson, is that not true? You want a sandwich a blowjob and you want to feel smart.

Come on. Carson, is it true? I mean, we want more things too. Like what? Like what? Money? I don't really want much more. Yeah, what are you mean?

Carson, what else? He can't think of anything. Listen, I had a career. I did. the column for six years about what men wants. Personally, for me, I like smart women, personally. I like to converse with them. I like to be friends with them.

I like to marry them. I don't like to be with dummies. Yeah, but we just established. Like, I've been with some dummies in the past. You're a gifted. You're gifted. We just learned this yesterday. You know, you are.

You have to be gifted. People have to be stimulated all the time. But I think, I think what it is is, I think also. It's your confidence. But it's your inner confidence. And you know those men that just have this massive ego and they always have to be right and they always have to be smarter. That's obviously not you. Yeah. Well, well, here's, I mean, listen. Oh, here's what I say. I grew up to be right. No, I grew up with a mother who was very strong, worked my whole life as long as I remember, still does, you know, was very equal in the relationship with my dad, you know, so, and, you know, grew up around

that dynamic. And so I think, like, as I've analyzed it, I got later, like, I model a lot of, what I'm looking for in female relationships, not just intimately, but my friendships, too, with, like, strong, powerful women. I mean, like, this is a company I run, right? But I, but I also think that from a confidence perspective, I like to be with confident people, right? And I know personally that I'm not good in a relationship in the past when I've been with someone who lets me, like, steamroll them. I will steamroll the hell out of someone. So I need someone that's kind of like, hey, but quit the shit. You know what I mean? And so that's what, that's, because I see sometimes people that aren't so familiar with Lauren and I, and they will comment on our back and forth, and they can't

father them because most relationships, and I'll say this about men, most men that are around strong, successful women get insecure because the gender role flips, and they start to be like, wait, why aren't I not in the, why are I not the breadwinner? Why are and I not the main person? And I think that's like, it's really more of a male issue than a female issue, right? Like, it, and I think like, sometimes when you see, when I see the comments, I'm like, oh, these are mostly coming from men or women that are stuck in that gender dynamic and are insecure seeing something that is not that. I love this dynamic. It's love it. It's not for everyone. It's not and it's very similar to mine as well. It's very similar. I wouldn't have it any other way. I'm the lead singer. Don't forget

it. Don't you feel now with your husband that like you have a true partnership. True partnership. And I texted him the other day because he was having a rough time. It's funny. If he has a rough time at work, I'm fine. If I'm rough, he's fine. And we have to, we just have to help each other. And he texted me, he said, thank you so much for helping me out with this. And I said to him, babe, we're in this together. It's the only way. I know. It was really sweet. So we are. We're in this together, right? You guys are in this together. Yeah, you don't. I have to be. It's hard. And now we're going in relationship path, but I think it's hard in a relationship when one person feels like they're dragging the other person up a hill or another person

feels like they're holding somebody back. So I think in the dynamic you're talking about, It's like you guys feel like you're pushing the same thing up the same hill together. And then on the downs, you're also going down together. It doesn't feel like you're not mismatched. Yeah. Honestly, my advice is don't get married unless they let you shine. 100%. 100%.

Be single. Get a cat. Get a great. Get one of those cats that's hypoallergenic. Easy. Get a hamster. And if they're not supportive and they do not let you shine, leave. Yeah.

You'll be fine. Being able to shine is very important. Man or a woman. You shut the hell up and make me a sandwich. You do want a sandwich. Admit I make a good sandwich. You do make a really good. The trick to a sandwich is lightly toasted sourdough.

You've got to get pepper oscini's. You know what? She reserves the sandwich. I get it like once every quarter. Can't get a chew. I don't reserve the blowjob. I don't reserve the blowjob. So maybe I should start reserved.

You reserve the blowjob. But no, the sandwich. Every time you get a blowjob from me, you're like, oh. I forget how good those. We're talking about what's the PGA, the FDA? What's the, what's the TGA? The TGA, they're going to yell at me. So let's just move along.

I want you to have that same reaction to my sandwich and my blowdrop. Before you go, what is in your beauty bag? What is in your makeup bag? What is in your wellness kit? What are the things and tools that you do to make yourself look as gorgeous as you look? Look, you're going to love this. When I was a news reporter, I had to get ready. Who wants to get ready at 3 o'clock in the morning?

I had to do it. You need an ice roller. Oh! I had to do it in six minutes. So I had a six minute routine. I still do. I wear three makeup products. That's it.

Yeah. Well, you've got to tell us what they are. Exactly. You got to go through the whole thing. I will. Okay. So I'm the lazy girls guide. Okay.

I'm a mom. I woke up at three in the morning. I don't want a long beauty routine. I love the ice roller, but there is no time at 3 o'clock in the morning for anything, right? You just have to get up and go. You're going to bushfire, a flight, a murder. Like, I'm not sitting there rolling my skin.

So, well, lately at Naked Sundays, we created just a fountain. and moisturiser and peptides all in one. So it's called beauty screen. Anyway, so I put that on. However, if I wasn't weighing that, then I wear the Dinesse Merrick's yummy skin foundation. It's this thick, but it makes your skin look natural as well at the same time. Next, I wear a cream blush by rose ink, and I dab it on my cheeks and my lips.

So that's all done. And it looks really pretty. That's it. And those are my two things. And then I love a lip liner. And then if I'm fancy and I had to do this on the news, I had to wear eye shadow. I, my lashes and everything are done, like weeks in advance. Everything's done. Nails, hair. I do not, my hair is done a week and I get my head on once a week, lashes once a month, like everything is

done. So you're efficient with your beauty. I sleep like this and I sleep with my hands out. I don't touch anything. My lashes and everything are done. And then in the morning, it's my three products. It's my foundation and my sunscreen now included. It's my blush. And I have, and on my lips as well. And then I have a stick eye shadow by Laura Mercier. and burnished bronze. And I just put it on and I put it underneath as well. It's my eye latter, my, my, my eyeshadow, everything. When you say you sleep in your eyelashes,

you mean like you have fake eyelashes that were put on? Yes. So you don't have to worry about it. Yes. So what you've done is you've created like effectiveness around your beauty. Yes. And it's continued on now that I'm a CEO because I love it now. Now it still takes me six minutes to get ready.

I could do a lot in six minutes too. I can't do my makeup. I can't do my makeup on when you're on TV live and you have to like get up and be on like so quickly you'd learn I mean you just learn it's a lot of work for me 3am makeup one side question how long did you stay

as a reporter while you started this and when did you stop this was one of the hardest things that I ever had to do I was living and breathing as a news report and when you do that's your entire life so I started naked Sundays in January of 2021 and by and now this is mid-COVID. So I'm doing live reporting out on the scene with COVID patients. Like, it was brutal.

We had no vaccine. It was so intense. You weren't allowed out of your house. We had to have special permits to get out. I had to stand in lines and interview people in lines getting tested. There were no vaccines at that time. So that wasn't even a thing yet. And I was the lead news reporter. So the lead story of every day for six months of that time was COVID. It was probably a good time because it was a good time for me to say, you know what, is this really for me anymore? That's such an energetic sign from the universe to you. It's like low vibration COVID taking you out into your new thing. Whoa.

And my daughter was allowed to go to school because I was an essential worker because I had to deliver the news. So she and one other kid were at school. That was it. Whoa. Two kids. And I feared every day having to be out with COVID people and I had to interview them. We were for that was the job. And I just, I felt so guilty every day.

Anyway, Mecca, the number one beauty store in Australia, it's a big, big chain and has all the big brands, said that they wanted to launch Naked Sundays. And this was in October of that year. And they said they wanted to put me on the website. And I really just thought, you know what, it's time. That's the time. And I quit my job and I was on the website and the newspaper, local newspaper wrote about me and that I was quitting to start a brand. Everyone thought I was crazy. But I've never looked back.

So it was eight more months that I would go to work at three, come home at 2 p.m. 3 a.m. Come home at 2 p.m. come home at 2 p.m. come home and then work from school from daycare. She was three at the time. Come home and then work from 8 till midnight, 8 p.m. till midnight on Naked Sundays. There's no excuses. There's no excuses. None. You can't have an excuse. People are waking up at 3. This is the industry we're in as entrepreneurs. There's no excuses. And you, you can't. can make anything happen. You can make it work. Samantha, where can everyone find you, pimp the brand out? Do we have a code? So you can use code skinny for 20% off. You can go to

naked sundays.com and we're also at Alta. And I think one to look at is that mixture that you were just saying that has all those different things in it. The beauty screen. And then the spray that you can just spray over your makeup. This water is the one I would use. This water gel one. Okay. I'm going to use it. I love what you're doing. I love talking to other founders. I find it so fascinating and interesting and you're a mother and a wife and how you're balancing it all where can people say hi to you at samantha underscore brett b r-a-t-t-t thank you samantha thank you guys thank you