The Bossticks - Top Celebrity & Professional Home Organizer Ria Safford On Setting A Zen Space, Organization, Minimizing Clutter, & How To Make Something Out Of Nothing
Episode Date: July 29, 2021#378: On today's episode we are joined by Ria Safford. Ria is the founder and creator of RíOrganize. Ria and her team are leading lifestyle experts to serve you in cultivating and curating your space.... On todays episode we discuss how to organize a home. How to achieve a zen space and how you can create something out of nothing. We also discuss how Ria was able to build a company out of her passion and start working with some of the world's greatest achievers. To connect with Ria Safford click HERE To connect with Lauryn Evarts click HERE To connect with Michael Bosstick click HERE Read More on The Skinny Confidential HERE For Detailed Show Notes visit TSCPODCAST.COM To Call the Him & Her Hotline call: 1-833-SKINNYS (754-6697) This episode is brought to you by The Skinny Confidential The Hot Mess Ice Roller is here to help you contour, tighten, and de-puff your facial skin and It's paired alongside the Ice Queen Facial Oil which is packed with anti-oxidants that penetrates quickly to help hydrate, firm, and reduce the appearance of fine lines and wrinkles, leaving skin soft and supple. To check them out visit www.shopskinnyconfidential.com now. This episode is brought to you by JuneShine JuneShine Hard Kombucha is the most insanely delicious, better-for-you alcohol. t's made with real, organic ingredients and unlike other alcoholic beverages, they are transparent about every ingredient they put in their products. Best of all, it doesn't leave you with that I'm-too-full-after-drinking feeling, but it does give you a lighter, brighter buzz. We've worked out an exclusive deal for Skinny Confidential podcast listeners. Receive 20% off PLUS Free Shipping on their bestselling variety pack. This is a great way to try all of their delicious flavors. Go to www.juneshine.com/skinny or use code SKINNY at checkout to claim this deal. Produced by Dear Media
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The following podcast is a dear media production.
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She's a lifestyle blogger extraordinaire.
Fantastic.
And he's a serial entrepreneur.
A very smart cookie.
And now Lauren Everts and Michael Bostic are bringing you along for the ride.
Get ready for some major realness.
Welcome to the skinny confidential, him and her.
And when you know your inventory, like there's no more like I have no clue what the hell's up there.
Like, yeah, who knows?
When you eliminate that and you know everything you have, one, it gives you a new appreciation.
to yourself too. It's kind of like this really cool, you know, revisit to all these times in your
life of when you collected these items. Like your things are kind of what make up who you are. Like every
day you get, like you grab that shirt today. You grab that sweatshirt. Like these are all that's
making you, you and you, you. And I feel like people forget about that. You know what's so crazy,
Michael? What's so crazy to learn? Our guests that we're having on. I met, I think, two years ago
when I was pregnant with Saza.
I thought you were going to say our guest is so crazy.
Oh, no, our guest is crazy an amazing way.
Like, she's crazy talented.
Oh, so I thought you were going to say you're crazy.
I am crazy.
I'm just interjectioning that anyways.
Yeah, I am a little crazy.
But I met this guest, Ria.
She is the expert organizer of life.
I met her when I was pregnant.
We talk about it in this episode and I was hiding my pregnancy.
And she told me that she took one look at me and she knew.
That's me.
That's how I was with you.
I took one look at you and I knew.
I knew other things, but I knew.
Oh, about pregnancy?
No, I'm talking about, I'm trying to be, I was trying to like be romantic and like win some brownie points.
I was saying I took one.
You got what I'm saying?
Okay.
Bucket scrap it, never mind.
No.
I was trying to win.
I was trying to be like, hey, like I looked at you and I thought you're going to be like,
oh, that's so sweet.
And then we were going to go have amazing sex after and it was going to be like this whole thing.
But never mind.
Forget it.
Okay.
Well, on a different note.
Right over your head.
I just want to shout out Rhea for getting you to organize your bathroom.
Before you started dating me, there was.
pub hair, eyebrow hair.
It's not pew hair. It was my fucking
beard hair. Whatever. It was
all over your shit. You think that I'm like a savage.
I just leave pub hair. You
know what I'm talking about you guys when you open
a man's drawer and there's all
this little pub hair stuck to everything?
In every corner it's on your toothpaste.
Guys we have these
brushing your hair with pews. No, you do these little
like trimmers right and then the stuff
sprays everywhere but it's for your face. Okay, but
do you realize every time you do that
the pub hair collects? Listen, my pub hair
It's like head hair.
It's like long and luxurious.
It's not those little tiny trimmings.
I literally saw you brushing your teeth with your electric toothbrush and there was
pub hair sticking out of it.
Beard hair.
Whatever is my beard hair.
Okay.
So the point is,
I would love to see Taylor's drawer.
Taylor's drawer has been deemed a contamination zone.
The point is that Reorganize came over and changed my life because no longer in your
drawer is their hair everywhere.
She came and organized everything.
We gave some stuff away that you don't know about.
You always got to do like a slide giveaway.
No, I knew you were giving it away.
I just pick and choose my battles carefully.
Well, that was a smart one because I wouldn't let you collect toothpaste from 1992.
What was I going to do?
Just cry about it.
It was gone.
You threw it away.
You didn't even give me a chance to take a goodbye to it.
Okay, I didn't throw it away.
I donated a lot of it except for the toothpaste that I had pew peop on it.
You didn't donate my pup hairs?
No.
So Ria really changed my life like in the best way possible because now when I go in my husband's
bathroom, it's clean.
I bet there's some fetish sites that actually do want the pew bear.
No one wants it.
DM me if you do. Everything's for sale, guys. Everything. Everything. Everything. Your pair's for sale? Great. I'm sure everyone on the Dear Media team is loving that.
They're not allowed to listen to these episodes anymore. If they are, they get in a lot of trouble.
Ria has organized some of the top celebrities in L.A., aka Chrissy Teigen, Paris Hilton.
There's ones I can't even name. They're so big. But the point is, from the bathroom sinks to the pantry to Michael's shaving collection, she streamlines your life.
Kobe Bryant actually told her when she organized his house that she gave him back his time. And it's so true, when things are organized and minimalized in your life, it makes everything easier. For me, I notice that I want less, less, less as I get older. I'm constantly giving things away. And she really helped me when she came in to make sure that I wasn't having useless shit in my house. There was one thing that I insisted on keeping, and that was my popcorn.
handle holder. And she said that if I didn't pop popcorn in the next two months, I would have to get rid of it.
So I made sure to pop popcorn every single night. So shout out to Ria. You guys have to follow her on
Instagram at Reorganize. She has all the tips and the visuals there. And in this episode, we really go
deep with her on why she likes organizing, why it's important to her. We also give tips and tricks for
organizing your own house, your dorm, whatever it is. She is the best. Check her out. With that, let's welcome
mom and entrepreneur, Ria Safford,
to the skinny confidential, him and her show.
This is the skinny confidential, him and her.
I'm more organized than you.
No.
You saw his shit.
Who was more organized?
No, no.
Let's just kick this off like this.
Okay.
I don't know who, who's, who's the sign am I supposed to be on here?
I feel like neither of you were not.
You're supposed to be on my side, for sure.
We're not organized.
You thought the pubs that were all over the drawers were more organized.
Well, that's not pubs.
That's hair maintenance.
So if we're talking hair maintenance.
It looks like a butthole hair.
Hair.
We could have been.
We're not here to judge.
That's what's so great about reorganize.
It's a guilt-free, judgment-free zone.
Remember when we found 16 of my different sized vibrators?
100%.
Was I the only one that you found that in?
Oh, gosh, now.
Yeah, you found fucking dildos and vibrators and all kinds of weird shit in my bathroom.
One of my first jobs, which I can't remember what I'm saying this, but this was when I first got started.
This was when I'm by myself.
I land this client.
who had this beautiful, like, overlooking the ocean, Newport House, like, everything was all
cash. It was, like, kind of sketch. Like, I was like, whatever. This is really cool. Like,
actually found crack. Oh. Like, like, normal house, normal family. 18 months. So what do you do
when you, how do you know it was cracked? Did you, like, test it on your gum? No. So, okay,
it was like, it was like in the bathroom. And so I'm like, just like super naive, whatever. And I'm like,
oh, this is probably like some sort of like teeth whitening kit, like all good. It's in, you know,
those, like, books that are actually storage. It was, like, in one of those. And I've never, like,
I do not take pictures on the job, obviously, and send this to Connor. This is back, like,
five years ago, and I was just, like, kind of panicked. Like, there's a little toddler running around.
This doesn't seem right. And I sent him a picture, and he literally just responds, like,
yeah, for sure, free basing. That's what that is. And I was like, like, explains, like,
the spoons in various drawers and whatnot. So it was fine. I'm like, paying gig. Like, what are you
supposed to do? You're not supposed to do anything.
to organize the crack. Do I leave? Right. That's what I'm saying. Yeah, I would have been like, okay, well, I'm
going to go to the container store and get like a storage for the crack. We're going to put the spoons in A.
We're going to put the crack pipes in B. Like, let me know your font choice for your label.
That's what I'm here for. You could do like an Alice in Wonderland type font. Absolutely.
Yeah, I love it. Let this take you where you need it to take you. Especially being in L.A., I mean,
weed is like breakfast. I mean, just the amount, like, you know, it's like, oh, here's our tea drawer. Here's our weed drawer.
Like, that's a totally normal thing.
So you're always organizing weed drawers.
I feel like it's happened a lot more than I would have anticipated.
Okay.
I can get down with that.
That's not surprising, though.
It's like similar to like alcohol.
I'm sure you've like organized a bunch of alcohol cabinets and bars, right?
And you're doing it.
So organizing my dildos and vibrators and sex toys was not weird.
Not weird.
We actually did like organize it in each drawer and we were like, okay, if we're like
hooking up, we like have the drawer that's like underneath like my bedtime drawer.
Here's the thing.
Everything we own has a purpose.
Right.
And so we're there to help you figure.
out when you need it, why you need it, and how you can find it quickly. I love it. Right?
You have organized some of the most incredible people's houses. Who's the coolest?
Besides me. I'm just kidding. Who's the coolest? The coolest for sure, and she would not be mad at me
for sharing this, is for sure Vanessa Bryant and their family. Like, no doubt. You told me this
when you organized our house in West Hollywood. You came in and I asked you this question. And I asked you
this question and you said the same thing. And that was a couple years ago. That was a couple years ago.
Yeah. I don't know if you remember what you told me about Kobe Bryant. Do you remember that?
No. You told me that after you organized his house, he came up to you and he said, you don't know how much time that you've saved me and how many years you've added to my life. Do you remember telling me that?
No. You told me that. I didn't make it up. I told Michael that. That's amazing. And literally that I'm still so close with this family and like so much of the time that we spent.
is like, it's kind of like my own little, like, secret.
Like, it's like that special time and, like, the timing of when everything was was just, like,
amazing.
And to be around their entire family and just, they're so incredible.
After, like, being face to face with Kobe Bryant, it's, like, nobody will, like,
make me nervous again in my whole life.
Like, literally, walk anybody in here and I'd be like, what's up?
Because I, like, that was a moment for me of just, like, somebody who just commands an
entire room and house and, like, planet. My gosh. How big were his shoes? Very large.
Huge, huh? Very large shoes. I bet you had a beautiful shoe collection. Beautiful shoe collection.
Yeah. I mean, but nothing holds a candle to Vanessa's closet. She knows that. She'll, like,
call that out on Instagram. Like, does this hold a candle to mine? I'm like, absolutely not.
Because she knows. Like, her collection of just everything is beautiful. Best collection.
Best collection.
Okay.
So it was more impressive
than my vibrator collection.
I would say so.
Lauren, you have the best vibrator collection.
Thank you.
I will give you that.
Like if I was doing reorganized awards,
that would kind of be fun.
You should.
That could be like a cute story idea.
Jen Adkin would for sure get the best beauty cabinet situation win.
For sure.
Had she changed my life.
A big lie, though.
She purports herself to be very organized.
But I always say she is very chaotic
and then she'll have moments of extreme organization.
but primarily I feel like there's shit everywhere.
I'm extremely chaotic.
So what I'm doing with our house in Austin is I'm just throwing everything in drawers because
I know that you're going to come over and help me get it streamlined.
I don't see the point of me spending all this money organizing it my way when I know
I'm going to like it better your way.
I agree.
There's no point.
So everything gets stuffed under.
You're also for how like spread out things may be, you also strike me as the person that's
like I remember seeing a hair tie underneath the second couch cushion a couple weeks ago.
grab it and I can put like you you know that it's there like it doesn't make sense that it's there but
like you're able to recall where things are whether it makes sense or not no no no she does this
thing she does this thing we'll call it we'll do the little couple's therapy session here where
I will put something in a very specific place I'm that person I remember exactly where something is
like I could go two weeks in but I put this brush here or I put this shirt in this specific spot
and like I know and I can tell and I know I let her get away with it she she she tosses a bunch
of my stuff away I'm sure that you guys tossed a bunch of my stuff away when you're
That's fine.
I just threw away.
I let it go.
I donated what I could donate.
But your weird redkin paste from 1999 had to fucking go.
I feel like there was a good amount of redkin.
Oh my God.
He's the whole question.
He bought it out.
He won't even tell anyone what it is.
But I see, Larry Lava because I knew, like, okay, I let it go.
She's got rid of some stuff.
You know, wife can do that.
That's fine.
I'm not going to make a big deal.
We don't need rusty tweezers from 1992.
I'll take things that are useful and I'll put them in specific places.
And then she will go OCD.
crazy and move them. And then I will ask her politely where it is and she will freak out.
It's not politely how we ask, but that's fine. It's, it's an aggressive delivery.
It's never. This is how it the delivery is. I say, hey, Lauren, do you know where X is?
That's fine. And then she loses it.
It's not some of it is. Being around as many couples as we have been, it's so rare that people are
on the same page. Like it always throws me off and I'm like, wow, like you guys are really
kind to each other. You're dynamic because those people weird me out. Honestly,
when it's like they're, like, everything's
we're so the same and it's all good.
Like, okay, honey, whatever you, like, it's weird.
Because, I mean, Connor and I are the exact off.
We are set polar opposite people and, like,
we meet in the middle for all the right things,
but we're so different.
And he's, like, his electronics and certain things,
he's so organized.
And he's the type, like, you know,
if I always use this example,
like if a table was wobbly,
he would immediately go get the tool and fix it at that moment.
Oh, my God.
That's like the projectile throw up emotion.
I could live with that for 10 years.
I could, like, he'll pull over and be like, do you hear that rattle in the car? I'm like, what? Are you even, no, I don't.
It sounds like you guys have a lot in common. Yeah, because, well, you just want to fix things right over.
You have built this massive empire. I've watched you from afar and I have so much respect for how you've built your business. You've been very smart, very purposeful, very strategic. I would love to go back to when you decided that this was going to be your niche and then how you've refined it over time. I am going to let you in on a little secrets. It's a secret. It's a secret.
it's from my whole entire family. Okay. So you've seen it on my Instagram story, but I'm going to tell you
about it here. And it is, that's it. I'm sure you've seen this everywhere. It's all over the supermarket. It's so
popular. Kids love it. Parents love it. Whatever. Where I first found out about that's it,
it's a brand. And yes, that's it. Let me tell you about it, was in coffee beans. So I was 21 years old and I needed
something quick that was going to give me energy and satisfy me. But I also wanted something with minimal.
ingredients. So I'm in line at coffee bean and I see at the front these bars, they're that's it bars. And I think it was like an apple strawberry bar. And I turned it around thinking, oh my God, I'm going to see so much soy or citric acid or some kind of weird oil that I don't want. And in the bar was just apple and strawberry. That was it. Those were all the ingredients, nothing else. So I started this obsession with this company. I would get them everywhere I went because there was nothing on the market.
especially in America that just had minimal ingredients. Now, cut to now, and I have a husband and a child,
and they each have these products on the regular. The apple crunchables are absolutely life-changing.
I do not go anywhere without them. All they have in them is apples. That's the ingredients. So I put them in my
purse. I cannot even tell you about how amazing they are. They have five stars everywhere. They are organic
fruit. One ingredient, like I said, I like to get the 24 pack, okay? There's no added sugar. They're
allergen-free, non-GMO, fat-free, soy-free, sesame-free, nut-free, all the things, everything you could
ever want. Now, if you're in a relationship, you got to try their keto kick coffee energy bar.
But the reason I like this is because it actually contains real coffee. It's fair trade coffee.
It's 95 milligrams. It's energy on the go. I'm telling you out of all the tips and secrets that I've
given to you on this podcast, these are the ones. And it really just gives you like the kick in the
ass that you need. In the bars are a little bit of organic dates. They got a little fiber, some garbonzo
beans, coffee and organic vanilla and sea salt. It also comes in chocolate. I'm a fan of the vanilla.
What you're going to do is you are going to go to that's it.com and you are going to get the apple
crunchibles. If you have kids, let me tell you it's the hot tip of the year and the keto kick coffee energy bar.
I thank me later, literally DM me when your kid is like so satisfied and your significant other
smiling. Yeah, I always feel like it's so random what I do and how I came into it, especially because
like my college roommates were like laughing when they found out what I did because I was that person
like, oh shoot, people are coming over. Everybody stuff everything into my closet. I'm actually the messiest
person by nature. I'm a walking tornado. I put stuff everywhere. So I think that's why I like
sharing this with people so much. And I compare it. I always use this analogy. It's kind of like if you
had a trainer who lost 150 pounds and kept it off for 20 years, you'd be like, this guy has
figured out. He totally did it. But that wasn't naturally. It wasn't naturally the skin and bones and
like, hey, that's just these are my jeans. I'm not naturally tidy. I can leave stuff all over
the place, a total dumpster fire. But it was all about creating systems and caring enough to create
systems to make a difference in my life. And once I got married to Connor and inheriting someone
else's crap, and then when you have kids, as you know, this stuff multiplies over a night. You're like,
where is this all even coming from? That for me to be the best wife, the best mom, the best business
owner, I needed to make sense of everything. Like I said, that time, I didn't have a business.
But anyways, I fell into liking it. I've always been really good with space. I've always liked
tapping into my creativity. So this was just kind of something I off the cusp wanted to try because
because I didn't want to be in the corporate world anymore. And I literally had to present this
business plan to Connor. We were moving from Houston back to where I'm from in California.
And he thought I was transferring internally within the commercial real estate job I had. And it was
a great job with like security and good money. And I just couldn't leave my daughter at daycare
for 10 hours a day. I couldn't do it. And so I had my designer friend creating all my branding and
marketing. Like I had this idea. And I'm like, I can do it. I hadn't really organized anything except for,
you know, figuring stuff out in my own house, which that was a whole other thing deciding,
like, hey, like one day you're just like launching a logo and you're like, I'm a professional now.
And then someone can call you and then pay you and you're kind of, I mean, there was a lot of me saying
yes before I actually knew what I was doing. And I kind of, I'm sure you guys can relate where you're
like, I'll figure it out. Like, let's say yes and then we're just going to get there. In 2016,
I started this by myself, but I also got pregnant, had Sawyer in 2017. I had Jack in 2019. So,
So I always say that reorganizes people see it today really started in 2019.
And that was like my Jen Atkins Skinny Confidential year, which was crazy.
Like I still can't even the Jen story.
And I mean, I just call her my fairy godmother.
Tell the story.
That's how I found you.
It was ridiculous.
And what's so crazy is, okay, well, I'll back up.
So pregnant with my third, I had Jack.
It had literally been 10 hours.
And I have a DM.
And it was like, you know, from a verified account, which, you know, for, you know, growing
businesses like me, I'm like, that sounds so legit.
Oh my gosh.
What's going on?
So open it.
And it's Jen saying that she had just moved to a new house and would love for me to organize it.
So I'm like not missing a beat.
I'm like, here's my cell phone number, you know, get whoever in touch with me.
Like, let's do this.
And she saw this because you were just posting on your own channels.
She doesn't even know how she found me.
I'll never forget in person.
She was like, maybe it was my friend from Jimmy Choo.
And I just laughed because I'm like, there's no way in hell.
I don't know anybody at Jimmy Choo.
and I don't care how you found me, but that's amazing.
You were posting content on your own channel at the time.
Yes.
So when I, what's so funny is before I started the Jen project, Connor wrote down the number
of followers that I have, and I think he still has it in his wallet.
Because like, everything changed after that.
He was like, everything's going to change.
Like, not that that's a direct correlation of our business, but in our eyes, it had a lot
to do with it.
So I think I had 23,000 followers in 2019.
And this was March, April.
So mesh panties and all went to that.
I was like, I'm not losing this opportunity. Third baby. 24 hours after you gave birth.
No, probably like, no. When I went to the console, probably 10 days after I gave birth.
Okay. So much. Panis. But I'm talking to her 10 hours. But like, no, you know, when you're just
all like, blow to it. It's just the whole thing. Oh. So I was like, I'm not missing this. I had Jack
on jobs with me at two weeks old. Literally had my team alternating with a baby Bjorn so I could do
container store runs. It's like that commercial where like, you know, the first kid, you have
like a pharmacy in your back, but the third you'll hand to a mechanic.
100%. I was kind of like that on the first kid and Michael was the opposite, but we can get into that later. Go ahead.
Like, you know, people, like, we get the question sometimes like, how do you do stuff with a kid? And it's like, obviously it's not easy. But if you really, like, well, I always say this to everybody. Maybe this upset some people sometimes because it's not easy. But you kind of just like if you make something a priority, you just figure out how to do it.
And they're going to do whatever they have to do. Like, you know, a newborn, like how's a newborn calling the shots? And I feel like it's so easy.
100%. Like people who jet set all over the world, like that might not be for everybody. But if it's something that, you know, doesn't cause you stress or anxiety and it's like this kid just needs to like figure it out. Like they can. I think it is what I think what it is is people listen to other people tell them how it's impossible. And so like assume that you can't do it. Nothing's impossible. Well, and not today, you're just trolled for everything. It's like so stressful. And that was a really weird part of like sharing everything as much as I love it. Like the amount of just unsolicited.
feedback I get on the most.
Like, it'll be something like in the background of a fridge post.
It's like, you should really look into that brand.
I can't believe you buy that for your children.
I'm just like, ugh.
And I'm always just like, things we're stopping by.
Don't watch me.
Bye.
Like, why are you here?
Go get busy.
People kind of stop doing that.
Okay, can I go back to your story and your trajectory?
Yes, I'm, I'm keeping you on track.
Okay.
Okay.
So, then, so I do the, so Jen's like, let's do this project.
And we did different spaces in her home.
but the biggest one was this, like, beauty wall.
And she wanted it all color coordinated.
Well, what's funny, and most people don't know this,
is I actually did a completely different thing.
And it was supposed to be this, like, functional beauty closet
for her hairstylist to come in and grab things.
And so it was this whole other space.
And then that night, I'm literally nursing.
It's probably like 2 o'clock in the morning.
And I get a text from Jen.
And she, like, had inspo pictures and was like,
I want something like this.
Like all, like, I'm going to bring all my products down from upstairs.
And so I show up and she just put everything by color.
And then she left for, like, a two hour,
workout session and I just like got to do my thing and be creative and do something really fun.
And that was the first thing that ever got attention to where like that was the first time that
it was ever like, oh wow, like daily mail and Yahoo mail and just like random things that like that
wasn't part of what I was doing. Like I was just trying to, you know, gain followers and just get
attention and gain clients. And I was like, okay, this is kind of fun. Like you almost like get this high
off of like, oh my gosh, like this got picked up by people and this is like so cool. So then you called.
No, you DM'd me, right?
Yeah, you DM'd me.
I DM'd you.
You totally DM'd me.
Just slid in there.
And we did a phone call.
I remember I was in the office
and it was like a quick five-minute phone call.
And I remember getting off thinking like,
wow, she wasn't even like interviewing me.
Like you called as though like,
hey, you're the person.
And I think that was the coolest part
that it was just kind of like this immediate trust.
Like, hey, here's what I'm thinking.
Here's what I'd love to do.
Not, hey, tell me about yourself.
I'm trying to find the right person.
It was just I loved that you felt that
we had a good enough connection that I would be a good fit because Lauren invites a lot of strangers
into our house. Yeah, I can only imagine. I'm just kidding. It's really vulnerable what we do.
Like, I mean, aside from like, you know, touching someone's naked body as like a masseuse or something,
like, we're in all of your shit. Yeah, I'm not going to lie. It was a little strange when I
came home and there was just you and your team everywhere and all the our stuff with her. I was kind of
like, what's happening? Because Lauren does this thing where she doesn't tell me any of this stuff that's going on.
And I'm fine.
I got trust the process.
But now you know what's funny?
Now he's like,
when's Ria coming over to Austin?
Because once it was all set up.
Oh, no,
he's incredible.
And his pubs were cleaned out of the corners of the drawers.
It was beard hair.
No, whatever.
Pubes in a drawer.
I don't know what it was.
Remember it's judgment free.
Yeah.
Judgment free.
No, no.
This is not judgment free.
Your redkin paste were all organized with the labels out.
You were like, now you're like,
when's Ria coming back?
So here's my thing is like,
I think I have a good judge of people.
She came in.
She did it.
And now you're like, when she's coming back.
I will say this.
For every Ria, there's also some people that are not Rias that pop into our house sometimes.
Yeah, there's a couple of reasons.
Ria's been a really great one.
I think Lauren's batting like 33%.
You're in that 33%.
You're in that 33%.
So that's not a good average.
No.
So you can see why it could be potentially on edge sometimes.
Sure.
You know.
Sure.
But now that your old blue brush is organized, you're good.
Yeah.
Did we add shelving in your bathroom too?
Yeah.
Yeah.
And we did it in yours too.
Yeah.
I loved that.
That was such fun project.
Well, here's the thing.
And I'll actually, and we'll get, because we're going to, you're in another story.
But like, I maintain that organization now because you showed me how to do it.
Right.
So like, once it's there, I'm like, okay, that's how you do it.
It feels so good.
That literally melts my heart.
Oh, it's cute.
It's okay.
I almost, just threw shit everywhere, you know?
Yes.
Okay.
It would have been better if you were, like, not excited about me coming at all.
And then I have to win you over.
Those are my favorite.
You didn't have to win us over.
I loved you right away.
So the Jen thing. So then we did your project, which was so fun. And so then I was trying to, like, get creative. Because obviously the whole collab thing, like all of that was so new to me. I've got to be honest. I probably acted like, hey, this is like, you know, my millionth time doing this. Not at all. So I don't know what I like played off at the time. But it was just kind of like, hey, I've just got to act like this is like a normal thing. And I just go and do this. Because it just, that's all new. And that's a whole other beast figuring out collaborations and realizing your worth. And I think starting out.
with people like you and Jen who were just like, you need to know your freaking worth and like,
we're not going to take advantage of you. I think was so important for my career. I'll never get
walking up the stairs with Jen. This was like my second day there. And she was like, I just want
you to know that if you don't invoice me, I will never share about your services. She was like,
I was in a service industry. And like, sometimes that's where you start. And you have to know your worth
and you have to charge people or like, it's just, it's not going to last. And so that was really important
for me to hear. And with Lauren, I was like, okay, I really want to get creative of what would be
a great collaboration. Like, it doesn't always have to be like, you know, organization for a post.
I'm like, she's so, I mean, just let's just back up to my first time showing up to your house.
You answer with a mask on your face. And this was before you announced your pregnancy,
but you were totally pregnant and you had like your sweats on. Did you know?
Yes, because you would reach up for cabinets. And I always can tell when people are pregnant,
but what am I going to say? Are you pregnant? And then you're like, get the fuck out of my house? I don't know.
You knew 100,000 percent. No one else knew but you. I want to see you had your sweats. Like no one's
something like just like hard like that. I fully, fully knew. But I'm like obviously I'm not going to
make anyone uncomfortable and be like, hey, quick question. Because God forbid I'm wrong. Well, you know why?
Because we waited five months to tell really anyone. Even our family didn't know for five months.
But then you guys did that Italy trip. I was just really compute because then I was just like in recon mode
because I'm like, I swear if she is. And then you weren't. I was like, I'm not crazy. But anyway.
I knew. I was pissed off on me on that trip because she couldn't drink it all.
And I was just drinking my way through.
I kept looking at like pictures and I was like angles.
I'm like, this is really true.
I got good angles.
That was insane.
I'm like, maybe this trip was a yurga or something.
I don't know what's going on.
But anyways, totally new.
And you had a mask on.
And I remember at one point, like you had an assistant there and you were literally like working on some like L'Oreal deal doing an interview on the phone and telling me what you were purging, literally all at the same time.
And I was like, holy shit, this girl is freaking amazing.
Like the multitasking.
But to be able to do that and not be half-assing any of it was like, this is amazing.
And I'm pretty sure you had your makeup done later.
You were there.
You were there.
It was crazy.
I just loved it.
But I know that part of what I wanted from you was business advice, which I still laugh my ass off at what you told me our first call.
You probably won't even remember this.
But I was like, hey, like, what do you think about my feed?
And you were like, let's take a look.
And you're like, yeah, this picture.
And it was of a spice drawer.
You know what I'm going to say?
I don't remember.
This was so ridiculous.
You were like,
Mmm, spicy.
That was my caption.
And I said that wasn't enough.
You were just like, what is this?
You're like, if I'm some college chick in Michigan,
like trying to learn how to organize my fucking spices,
I would have no clue what to do right now by reading this.
You need to give people actionable.
I, like, this is why, like, that call meant everything to me.
Because I still, like, posting a spice drawer,
and sometimes I don't have time to, like,
give you all these actions.
But I try to at least include some.
tip because that just killed me. You go, mm. And it sounded so dumb. I'm like, oh my God,
I'm never posting that caption again. But to be able to share that was important. Like,
you weren't beating around the bush. And to be able to grow on like an Instagram sense,
it's so special to be able to get feedback from people like you where it's like, okay,
I've been there. And here are things you need to do. And here's what resonates with people.
But to be able to do it in an honest way and to be able to continue to help people. So I guess from there,
It's just been this wild roller coaster we've gotten to work with Paris Hilton.
You have to tell us about that.
Oh, that's just like in my inbox.
This is Paris Hilton Home Organization.
And I'm like, get the fuck out of here.
There's no way.
I'm like, spam.
No way.
And just, like, that's what's so nuts.
It's not like I have this PR team reaching out to these celebrities.
Never.
Okay.
I have a Paris Hilton story.
When I was about 20 years old, and this will tie into what you did, I drove up to
L.A. one night at 7 o'clock at night. And we were hanging out with Harrison Ford's son,
not to name drop, but that it's relevant to the story. And he goes, my friend Paris wants us to come over
to her house. And this is like when Paris Hilton is at the height of the height. And I'm like,
oh, yes. I'm with a girlfriend. So him, me, and the girlfriend go to Paris Hilton's house.
We walk in. I will never first.
forget, her house was covered in photos of herself. And I say this in the sweetest, coolest way.
There is a picture from ceiling to top of her, the staircases wallpapered of her. The cups have
her on it. Everything was branded to her as a person. So when I saw the organization that you did
with Paris, I noticed, I think it was the same house. And I think that it was branded everywhere still.
Is that correct?
I don't remember a wallpaper, but 100%.
Like pictures everywhere.
Yes.
Like, you know, but like fabulous.
Fabulous.
Like, if I went like that fabulous, I would want to look at myself every which way.
No, it's the, it's so on brand for her and it was so fucking amazing.
And she was in her kitchen eating in and out.
And I was like, this is everything.
It's iconic.
You know what that sounds like, Michael?
I don't know if that sounds what you think it sounds like.
It's the sound I make after cracking open a June shine.
That's not where I was going to guess, but okay.
Specifically, the best flavor is the blood orange mint.
You got to try the blood orange mint.
I am telling you, it is at all my little gatherings.
I had it the other day after a long day.
I took it on a walk with Zaza while I was shoes in the stroller.
Yeah, and if you go one episode back, you can actually hear an episode that we just did with the Junchine founder.
So you get all the lowdown.
But essentially, it is the best hard kombucha out there.
We love it.
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the whole and like the entire experience like iconic is the perfect word because there are things like you hope will happen or you know going into these situations i don't even know if i'm going to actually meet people right like you think like oh they have to have 50 staff members and you know maybe they're relaying what i need to be doing who knows and the fact that it's just like you know walking in a juicy jumpsuit and pigtails and a hat and you're just like she was wearing a juicy jumpsuit every single time so like one with like paris and ryanstowns and i'm like this is
everything. Like, I have pictures with all of her dogs. And I'm like, like, outside of the doggy mansion,
like just none of it was real life. What were some things that you organized that people can take
away some tips from her house? Because you really branded, like, her spice drawer is sliving font.
Like, there's sliving font that you did. Tell us a couple of little cute things that you did that some
people could do at home. That's Paris-ish. There's obviously a certain aesthetic that comes with somebody
like Parasilton and to be able to capture that. I think any way to personalize someone's home,
Whether it's, you know, a monogram that you have or some of these houses we do, the property has a name or, you know, the property has a logo.
And to be able to bring in those little touches, I think it's really, really special.
What, like, you know, so her house, she has all these really just eccentric things.
Maybe eclectic is the word.
Are those the same word?
Eccentric and eclectic?
No, but they're, they live in the same family.
Which word am I thinking of?
It's like a lot of funky stuff.
Yeah.
Eccentric.
Eccentric.
Accentric.
eccentric. Okay. So like, you know, Marilyn Monroe cookie jar. Like that wasn't anywhere in her pantry,
but being able to add that as a focal point of the pantry seemed really on brand. Like,
you know what? Let's make, like let's give Marilyn her moment. She's in a contrast so well with black shelves and then build around that.
And she had a lot of fun stuff and didn't know where to put it. And she had all these last, like,
peekaboo cabinets up above. And it's like, let's showcase stuff. I think when you stop thinking about what a space should
B, you're like, this could really be whatever I want it to be. It starts to make a lot more sense
and you can make it what you want. Like for your bathroom, we added shelves and like you wanted a certain
color palette for that. That wasn't necessarily your daily go-to per se up there, but that's
something that was going to make you walk in that space and make you feel good. And that was important.
And like your jewelry drawer, like things that were just little touches that were just like,
this is sweet. One thing that you did for me that was really special, I don't know if you remember
this, but you found my mom's placemats. My mom passed away, and she had these placemats that had
lemons on them. And you, and the placemats were like collecting dust, but they're really cute. And you
displayed them in my plate drawer. I don't know, I don't make me cry. I like loved that moment.
Oh my God, you're so sweet. You're so cute. See, this is why she like, love. This is so cool because
it's like what you do is so special. It is so special that you're crying. You're making me cry.
But you took the plac mats and you displayed them with the lemon bowl. And every single
time I open my closet to get my pantry to get like plates or anything I see my mom's stuff.
No, and that was really, really special.
You're so sweet. You're making me cry. Oh, my God, I'm the most emotional person.
Like, Ria pregnant was truly otherworldly. Michael don't cry.
Well, now that everyone's crying. No, but like I, it's, it's what you do for a living to have
those special things is so unique and cool. And it's so easy to get, you know, cut up and all these,
like, the people. And there are like a handful of people that I, I, I,
never going to tell the freaking world. And what do you mean? There's celebrities that you do that you can't
say anything. Yeah. Oh, that's a bummer. Epic. Oh, I know. Maybe later. I'm just kidding. She's very
I don't know. I ask everyone that says, like, what does it rhyme with? I know. What movie? Oh, my God. I was just
listening to the Molly interview. Oh, yeah. Oh, she's iconic. Wild. Hi, Molly.
The movie's so good. I kept picturing Jessica Chastain talking. Yeah, she's wild.
The voices sound down. I have to watch the full movie because I only read the book. We need
to watch the movie. The movie just gets you, like, lit up. Like, for some reason, I'm just like,
I don't know what kind of, like, underground empire I need to go run immediately. I would have done
everything. The whole time I was listening or I was like, huh, I wish I met you when I was
fucking 21. Right. Like, hey, you want to come with me to be a server? No doubt. I know. Okay.
So easy to get caught. Okay. So it is really good. Yeah. I'm being, I'm, I'm being,
my life's a little boring. You think I'm boring? No, no, but I'm saying you can look at a
life like that. But you think I'm boring? And let's just shake it up. That's what I.
But maybe like shake it up.
What do you want to do?
Just shut the podcast.
And we're going to go start an underground poker ring.
One of the things that you do is you take something that maybe people aren't focused on a special moment and you make it an experience, which is so cool.
I feel like their organization became such a bad, right?
Like I, you know, from a business standpoint could not have started this at a better time.
Oh my gosh, which is amazing.
Like Netflix is doing like what's the Japanese show?
Yes.
Mari Kondo really started it all with Spark Joy.
The fact that it was becoming a more marketable type of career voted well for me.
Like everything like that was free marketing for me, which was great.
And then it was a lot of like, oh, I didn't know that this existed.
And that's what's so cool about our clients.
It's not like, oh, yeah, you know, I've experienced other organizers over the past couple years.
It's usually this whole brand new experience.
Like, you've not had people come in and just like go through all your stuff like that.
And it's unique and it's awesome.
But that being said, what was my point?
What am I talking about?
We were just talking about how with Paris Hilton's, you know, pantry,
you took the Maryland.
Oh, about the experience.
No, and I just think, yeah, I think that maybe like there's a tip there for the audience,
which is like don't sleep on things that are really special and make them like a highlight.
That's exactly where I was going, was that there was this whole push for minimalism.
I want nothing on my counters.
I've even had clients that are like, I wanted to look like no one lives here.
To where people became so obsessed with getting rid of things, they were forgetting about what those things were.
And I've always said, like, when we go in, like, reorganize, we're not going in.
caring how much you get rid of. We're not wanting you to get rid of a ton. We're not forcing you to.
I want you to basically be reintroduced to what you have. Why do you have it? How do you use it?
What does it mean to you? And when you know your inventory, like there's no more like I have no
clue what the hell's up there. Like, yeah, that closet. Yeah, who knows? When you eliminate that and you
know everything you have, one, it gives you a new appreciation to yourself. Two, it's kind of like this
really cool, you know, revisit to all these times in your life of when you're,
collected these items, like, your things are kind of what make up who you are. Like, every day you
grab that shirt today. You grab that sweatshirt. Like, these are all that's making you, you,
and you, you. And I feel like people forget about that. And so to be able to celebrate this
collection of you, that's kind of been the new direction that I've been taking in people's homes.
And, you know, in their closets, like some people, like, whatever their collections are that they
feel really excited about, you know, let's showcase it. Let's make you excited about what you have
else, why do you have it? I think it's really important to discuss how you don't just do
celebrities and influencers' homes. You also do anyone. We do the normal people too. You do anyone's
home. Is there some little tips that you could give to our audience that you do when you do
someone's home that you think makes such a difference? For instance, like doing a spice store is like amazing.
Is there anything else like that? So something like a spice drawer is a very, a very clear beginning
to end project that you can not be super overwhelmed by, right? You
empty all of your spices, figure out what's expired, restock what you need to. If you're wanting
to get custom labels, that's something to where maybe it's $100, maybe it's $75. And then you don't
have to think about it ever again. And you're just restocking this collection that's going to
look really pretty displayed. And I think a project like that or, you know, switching out your hangers
to be all uniform, those are really easy things to do that instantly give your space a facelift.
Or give your space a facelift. When Michael first met me, his hangers for a collection of the dry
cleaners, random plastic hangers that he got from like his blazer that he purchased in 2000,
and then like a couple velvet ones and then some from his parents' house. And I was like,
I just can't. Like that's like everyone's closet. Oh my God. And there are some people that's like,
I've been in some of the nicest homes and it's like non-negoti these white plastic hangers.
No, we got to go. We got to. We got to get all cohesive hangers. Well, I think there's like,
so I think there's two sides of this. There's the superficial side. Which is like, you want things
aesthetically be pleasing and look good. And I think like a lot of people get fired up about that.
Then there's the people that have pushed back, like, I don't care what it looks like. But what I would say
from what organization does, like say you don't care about the aesthetic, you're just like whatever I want
to function, what I appreciate about what you do and what I learned after you did it was how chaotic
the environment I was living in was compared to what it was after. And once it was cleaned up and organized,
I found like there was a lot of friction in my life that went away. It's like, okay, this is where this
goes. And I don't think people think about that a lot. It's like, you know, when you go to
someone's office and there's just like papers and shit everywhere. It's like there's something to be
said. It's a chaotic environment. It's hard to function in that. Right. And I think in the home,
you don't realize like over time you spend so much time in these places that over time become
more and more chaotic and dysfunctional and messy. It's almost like subconscious. You don't realize
how much it's affecting you. Even something as silly is like looking for your tweezers in the morning.
Like let's say you lose three minutes because you can't find those. Well, three minutes times when you
couldn't find the socks you wanted. Like when you add all that.
up. It's insane how much time you get back. It's like what Lauren was saying like that of that
Kobe Bryant story and why it's important is like you look at a high performer like that,
like who he was and you're like, okay, this person is so focused on greatness and in other areas
of their life. And if they're coming home and they're like feeling like they're in a chaotic
environment or like there's a ton of friction, like that's going to affect them maybe
maybe subckel, maybe not as much as you think but subconsciously. Right. And so as soon as you
clean up that environment, someone like that's like, oh shit, I didn't realize how much this
was either slowing me down or dragging me down or wasting time.
You get so used to a way that you were living.
And I think we worked for either four or five billionaires at this point.
And what's blown my mind has been, like, it does not matter how much money you have,
how much fame you have, how much staff you have.
That does not equal organization.
Like there are certain areas that, yeah, are being like up kept.
that doesn't mean that that person has taken the time to go through their things. And for me to
to know some of these people's homes that I'm in and I'm like, if I just gave them one more minute to just
kick major ass in life like they do, that's insane. Well, why you're so smart as you're selling time?
You're selling time. I remember you told me that. You're like, stop saying you're selling
that was another part. You're like, spicy and you're not selling organization. You're selling time.
You are selling time for people to be able to open the drawer and all the silverware is organized or
that they want, you are selling time. 80% of the people were working for, they can do it if they
really wanted to. But to go back to you asking what things people can do at home, I feel like there are
just certain rules and steps to make sure that you're not skipping. And the biggest one is giving
yourself the appropriate amount of time to tackle a project in its entirety. If you're like,
oh, I really want to tackle my kitchen and you got through two drawers, that doesn't count because
something in drawer four or five may have been associated with.
with that. And it's like you just, you're, you kind of keep starting over or maybe even going
backwards versus, okay, you know what, today is literally just kitchen. I have to make sense of all
of this. Because unless you're emptying the space completely and reconfiguring the layout and some
stuff like, I'm sure we kept the same silverware drawer for you. And some things are just naturally
where they're going to go. But I always say with whatever space, start with the obvious, you know,
okay, trash can. This is the only place that can go or silverware or, okay, here's a dishwasher,
or plates, this makes the most sense, cups.
When you start with the obvious,
and then you start moving based on your priority,
okay, I need these items close.
It all starts to fill in itself
because at the very end and the hardest to reach places
are the things that you're barely using.
She's for sure during your office.
My office is getting a whole new desk put into.
That's what the problem is right.
You know, this is the worst time.
I don't want to say in history
because it's obviously been way worse in history,
but this is the worst time in modern history
for deliveries for furniture because of COVID and restrictions.
We are living in an empty house.
Yeah.
So we've had stuff that's been ordered and it just keeps like getting pushed back and pushback.
That's why I'm like, I don't even want to like work with you at all until like it's
supposedly we're getting a bunch of deliveries tomorrow.
So maybe we can actually have a couch.
Why did you move to Texas?
Wait, so crazy, right?
That could not have been more random.
What the hell?
I guess it's not random.
It was more like the timing.
None of that was planned.
Like I had certain people being like, oh my gosh, I knew it.
Like, I didn't. I had no freaking clue. We were expanding to Dallas and Austin. This is like mid-COVID
everything. And I don't even know what sparked that. Like literally, my accountant who's become like one of
my dearest friends was just like, we're freaking do it. He's like literally anything you want to do,
you just do it. And you'll figure it out. Just do it. And so then I just announced, we're hiring.
Like, I just keep making stuff up and just doing it and it works. It works. If it doesn't,
like, oh my God, I had a coffee for like four minutes. And how is it a good learning last?
This is another thing that people say is impossible.
You had a coffee?
Yeah, a coffee brand.
Oh, a coffee brand.
Okay.
Yeah, but like, I can't.
But I, you didn't call me about that because I would have said Ria's rest.
Rea's rest.
Yeah, 100%.
No.
And what's so funny is that Vanessa was like, like, I was telling her about it.
And she was like, that makes no sense.
She was like, you're an organizer.
That's okay.
You have to do stuff.
This can't be the first thing that you come out with.
So I remember thinking like, oh, my gosh, I don't improve everybody wrong.
And wow.
But I needed that.
And just like with every, with every job, there's not a lot that goes.
wrong on jobs. But if anything goes wrong on jobs, I always tell the team, I love when something
goes wrong. Yeah, you got to do that. That means it's never going to happen again. And you can pivot.
Right. Yeah. So like maybe coming out, like, I love coffee. You didn't text me that you were doing
Ria's roast. And now, why, if you're not texting me, I'm like, isn't that interesting. And I feel
like I like didn't really tell anybody. I don't know. I'm not saying Ria's roast can't be
something in, in five years that's organized into beautiful containers that you, it shows up to your
house, not in the coffee packet, but already in the organizers. And it's, and it's,
It says different kinds of roasts.
I'm not saying we can't do that.
I'm saying we got to lay the foundation.
It was like a lesson learned.
Like I had Connor get on the call of like us hearing.
Like I'll never get when he walked in.
You guys, this was like maybe one of the saddest moments of my life.
I'm like sitting in my desk talking about like our expansion out in Texas.
Connor walks in.
I think it had been like we launched it like two weeks.
And he comes in because he'd just gotten off the phone with them to like hear about how sales we're going.
And he just writes a 23 on the whiteboard.
I was like, get out.
What is 23 mean?
Like I had sold 23 bags and I swore to God 20.
That's okay, though, because my mom redirected you.
Yeah, it was, yeah, no.
I was like, okay, Ria, get over yourself.
Okay.
You liked coffee.
Like, I don't know who you thought you were, but I needed that moment.
Like, that just humbled me in a big way.
That's good to talk about, though, on the podcast.
It's important to hear stuff like that.
What I realized over my career, because I used to bounce around a lot and do a bunch
of different things.
And I think what happens is people start to get traction in a certain area and it starts
to go well.
And they're like, oh, this is going pretty well.
And like, oh, now I can do something else.
Now I'm going to.
It happens all the time. Now I'm going to turn and I'm going to be like, I'm going to open a bar or I'm going to do a coffee company or I'm going to do a fashion brand. And they get away from what's working. And if like they just double down and focused even harder on what's starting to get traction, that thing would probably be three, four, five times bigger than the other thing. It had like a tidbitant to do with organizations. It's the slight edge. You always have to remember what made you popular in the first place. And you always have to go back to that. I can't, I can't tell you. And I'm sure you have experiences too how many like millionaires we know who will sell their company for an exorbitant amount of money. And then they're like, I'm going to be a bar owner.
And they go open a bar, like he just said or a restaurant and it closes and crashes.
Well, there's a fallacy that exists where like these people, they, you know, they find success
in a certain area. And then because of that, they're like, I'm going to be successful in
anything. So you see this with a lot of people that like exit businesses. All of a sudden,
they're an investor or they're a restaurant tour. Or they're a bar owner. It's like,
but the thing that made them successful is like maybe they were a media executive or a tech
entrepreneur or they built a great fashion brand or consumer. And then they're like, I can do all
these other things. And they forget like just because you were successful in one area.
It doesn't mean you can fully switch experts.
and then crush it in that. Money doesn't solve all that. You have to actually like put in the time and
effort and work. And I could see, and as I'm sure you guys can relate, as an entrepreneur, it's like you want
that challenge to where it's like, you know, if you start to have continued success with something that
you've been doing. So it's something about like, okay, let me see if I can do this or, you know,
let's add this. Like I feel like we're constantly evolving. Like now we do full relocation. That was not
something we offered back. What does that mean? So if I decided.
I'm going to move from Austin to Kentucky.
You go with me.
I'll go anywhere.
Money will pay for it.
Yeah, 100%.
But, like, before, we were only the backside of a move.
It was like, okay, let us know when boxes are going to arrive and we're the next day and we unpack and organize.
So we just did Jesse Tyler Ferguson, his family's home.
That's cool.
It was amazing.
So that was so amazing.
And they're like the sweetest best people ever, ever, ever.
And that was one.
And again, these are like a text of just like, hey, this is Jesse Tyler Ferguson.
And I'm like, what is that happening?
Like, the people are like,
hey, just want to introduce you to my friend Sierra.
And you're like,
I know, and I'm sitting here like, you know, like wiping a kid's ass on the toilet.
And like, these are the texts I'm getting.
And I'm like, this was not supposed to be the direction of anything.
And like, it's so fun and cool and exciting.
And I'm just like, this is totally nuts.
Selfishly, I want to ask you how you balance three children under 30 years old,
which is very impressive.
And you're running a business that requires you to be.
on the job. Are you doing a nanny? What are you doing? Give us some secrets here because I need the tips.
So I have gotten the business to a point that I'm actually not on probably 90% of the jobs.
Oh, that's smart. Smart. So you're scaling really well. Yes. I'm starting to learn it. So our Dallas team,
for instance, like until we really have that strength, like yesterday, I like suited up for a job two days ago.
And it felt weird. I like had my hat on my shirt, leggings, like, you know, my sweater. And I'm like,
I feel like this has been forever since I've done this, which was really cool.
But the fact, getting the business to a point where to talk about the move to Texas,
I feel like I didn't even, I don't even know if I addressed that.
So we were expanding out here.
We put our whole family in an RV.
Don't ever do it.
Oh my God.
Lauren, don't ever do it.
Does everyone take a shit on the RV?
It was every five minutes.
No, no, no, no, no.
It was actually, like, and we had this like, oh, my gosh, this is going to be so great.
No.
First, I mean, we, we like, did.
a little detour to the freaking Carl's Bad Bats. Two bats flew out of that freaking cave.
First of all, there's bats in Austin. Have you seen the bats that fly by? That would have made more sense.
Yeah, there's, there were seven, seven, seven hundred thousand bats that we saw the other day.
No. Okay. We waited with a whole family and saw too. So we pulled out of the driveway and you
want to stood around. So we get in the, so we were expanding and we're like, hey, this makes
sense. We just sold our house because we wanted to buy a house in the neighborhood right near where we
were in California. So we had just sold it. We had to be totally moved out by the time we left,
because while we were gone, the new owners were going to, you know, take possession of the house.
So everything was in storage.
We're in an RV.
We're driving.
Connor just looks over.
He's like, dude, we're homeless.
Like right now, we are anchored nowhere but this RV.
Like, whoa.
Like, that's actually nuts and terrifying because I kept looking for rentals in the area because we weren't just going to find a house to buy in three weeks.
There was nothing.
So we were just in this like, I'm very much like, I don't want to talk about it right now.
Like, I was just like overwhelmed.
Like, it'll all happen.
Like, everything works itself out, blah, blah, blah.
So we go.
Park the RV at his mom's in Dallas. I go down to Austin for a week training. It was totally great.
Then I have a week training in Dallas. And I just started like looking at Zillow, which like, I'm sorry, bad news bears. When it's, we truly got double the house for half the price. Like you just start looking at these and you're like, what? Like swimming pool, all these things. So then Conner's like, look, we can technically be anywhere. You know, we have the business to a point where the Southern California team can totally run on its own. Sheila, who has been my right hand, I mean, the better part of 40.
years, like I knew that she could do it, which that was a conversation I had to have with her.
But basically, we were making steps of like, and maybe we'll look around, blah, blah, blah.
And so we found a house and we're like, look, we're going to put in an offer.
And if it happens, we're meant to be here.
So I write this super sappy letter to get this house.
We found out did get us the house.
And we didn't even have the highest offer.
He was just like, your letter made my wife cry.
And that's why he got this house.
I'm like, it was like so beautiful.
Anyways.
So then we moved.
Like literally, we just never went back to California.
My mom was devastated. She would call me just like crying that she found a soccer ball in the
backyard. And she was like, you know, the girls aren't going to be back over here. And I'm just like,
you're ridiculous. And we just had like all of our moving stuff sent over and then we moved and
figured that out. But we have no nanny here. That's, I mean, that's constantly a struggle figuring out
all the balances. We put little man, Jack, who's two in Sawyer. They're in this like daycare.
It's like a daycare preschool close to our house. I can like watch on cameras.
which I think is the worst thing I'm allowed to do because I watch.
You can watch them on camera.
Oh, my God.
Yes.
Oh, don't tell Michael that.
Michael would love that.
No, no.
I don't think I'd like that actually.
It's awful.
I'd be neurotic.
Okay.
I'm so neurotic.
It's actually, well, so Sawyer, my daughter, who's four, there's this little boy, Simon.
She was like, I want to play with Simon.
I want him to come over.
I'm like, great.
I'll write a note to Simon's.
Mommy, do you want to give it to Simon?
I, like, happened to just pop in on her class and I watch her get the letter out.
and she's like trying to give it to Simon
and he's like not paying attention to her
and I can't tell what he's saying back to her.
She like gets embarrassed, puts it back in her backpack.
I cried for 30 minutes.
See, I don't want to drive over and have to
rough up Simon, Lauren.
Literally the worst thing that ever happened.
So then like when I pick her up, I'm like,
Simon have to say.
I was just because I can't hear anything.
And it's like I want to call and be like,
hey, can you let Simon know my kid's talking?
Like I'm so pissed off.
It's the worst.
Michael would, this wouldn't be good for Michael.
It was awful.
And then of course like Connor's like
why the hell would you give it to our four-year-old to give to a kid? Just give it to the
fricking teacher and then give it to the mom. And of course, I get this sweet text next day.
She's like, Simon's so excited. And the next time I picked up Sawyer, Simon's like, me and Sawyer are going on a date. And so it was all fine. Simon redeemed himself. But for the longest time, I was not happy with Simon.
So now you live in Austin. You have your business here. No, I live outside of Dallas. Okay. I know you want to be neighbors.
No, it's not. Yeah, I do. I need to get to know Texas better. Geography. I got to be honest, everyone, is not my
strong suit. When I think of
where you live, I think of
Austin, but now I get it. It's like Dallas,
Austin, and Houston
or San Antonio, there's a triangle. Okay, so you
live... I'm up north. In Texas. Dallas is
north of us, Lauren. Houston is east
of us. We are in the same state. Are you
primarily here, or are you
also going back to L.A. to work? So I'm going
back and forth for, like, different projects. Okay.
I'll be going back and, but now it's like
I go back for like big
projects. Right. I'm sure.
I'm sure. Huge projects.
So what is next for your business? How are you pulling everything through? How is it evolved to now?
So now, sorry, I tend to deviate from my story so much. No, we love the stories.
The Jesse Tyler Ferguson. So the relocation. We had like just started offering these services.
And funny enough, like their move was supposed to be like a little bit down the road to have like a lot more moves under our belt.
It did not work out that way. So it was our biggest relocation like at this point.
of doing it to where there was just a lot to figure out in real time, which I love.
Like, I love when things are like crazy and maybe seem like they're going to be too much,
but then we get to pull it off.
So that project, I literally went to L.A. did a walkthrough of both properties.
They handed us their keys and left for New York and just showed up at their new house
totally organized.
They left their house.
Like, nothing had been packed yet.
We packed everything.
Like, they literally just gave us the keys to their life, which kind of blew my mind.
Like, the more I thought about it, I'm like,
I don't know if it's like me or the team or what it is that there is this complete trust.
Like, here you go.
Take this.
You do have good energy.
Oh, good.
So it's probably that.
So my energy.
So you will just pack everything up and then in the next house you are in order.
So we did packing.
We did moving coordination.
I basically created this like dream service like in my perfect world.
What could like what could be wanted for a relocation?
You don't want to do anything.
So it was like let us know.
like an A, B guy showing up, or if anything, if there are deliveries that are showing up.
Like, I want to be that liaison and for our team to where, like, if they had questions,
they could just ask us.
But we got so much feedback before they even left.
I barely wanted to bother them to where it was, like, the minimal amount of questions.
Like, we already knew the direction.
I put them on this shared album with all the photos in real time, just so they know, like,
hey, here's the status of your house.
Also, it's kind of fun to see it a total dumpster fire and have no clue how we're
going to pull it together, and then you see it all come together.
Oh my God, that sounds like heaven. That's orgasmic.
It was totally amazing. And so that was seven days.
So now you have an Amazon storefront, which I really want to mention because our audience, they can go on and shop all the things that you recommend, all the things you put in my house, all the things you put in all these other people's houses.
You have specific things that you like. That's on Amazon.
Yes. Okay.
There is something more exciting coming in a couple months.
Dot, dot, dot. Like, it's not coffee.
Like two to three months, not coffee.
Definitely has to do with organization.
Perfect.
And 100% eco-friendly.
Oh.
And it's amazing.
I can't wait.
I'm very excited.
If someone wants to book you, where can they find you?
Pimp yourself out.
Tell us.
On our website.
Our website is the easiest way.
And if you are on our Instagram, then you can go through the, you know, link in the bio.
But just filling out that inquiry form and it gets everything going.
You literally immediately hear back from us, immediately are able to schedule a phone consult.
and within like two or three days.
My last question is for your services,
will you just do a bathroom?
Will you just do a kitchen?
Does it have to be the whole house?
Can you tell us a couple of things you do?
Can you kind of like curate it to how you want it?
Yeah.
Honestly, so Southern California is kind of its own beast right now
because we're so, I mean, we're booked out multiple months.
And those have just like, to where clients are just like full weeks
because like we have all these like relocation.
People from L.A. are either leaving,
to another state or they're moving down the street. Like everybody right now all at once. So that's a
little bit different. But I really want to pimp out our Texas business. We're in Austin and in Dallas
and, you know, surrounding cities. I am going to hire you guys to do my house when we have
stuff to organize. That'll be amazing. What do you think? Like end of the year? We talked about this.
I think end of the year. I think like I'd love like for you guys to come in before Thanksgiving.
So I can look like I have my show. The plan is that we're going to have most of the interior done
by Thanksgiving. By Thanksgiving. And then like we're really.
doing the exterior too. You don't do the exterior, but that's going to take, that'll take some time.
Like, that's whole, Austin also right now. But I want to do some, like, I have some really cool
ideas where I think, like, we can turn the garage into, like, an experience. Like, let's not use
the garage as, like, a butthole garage. Grasges are slept on, man. I think that is the hundred percent
best space. Yeah. Don't fuck with my garage. No, Michael. See, here he goes. And then he's going to see it.
And then he's going to say, oh, no, I want to do some shelvings in there. Yeah, yeah. But Ria's going to
help us. I want to like hang the bikes up that you just got the Harley bikes. You're going to pick up the bikes and hang them up there?
No. What are you envisioning for your garage? I need all my tools out there. I need all my,
yeah, yeah. Yes, you tell this is, okay, okay, so let's take Lauren out of it. This is our project now.
Yeah, okay. And this is you, you tell me everything you want it to be. And I do it on steroids. Lauren can have the whole house, the whole thing. I want two areas. I want my office upstairs.
Your masturbation, Dave.
I don't care what you call.
And the garage could be so insane.
You could have a pull-down work table that goes up in duels to be a workout area.
I mean, we could get seriously a banana.
Do not sleep on the garage, though.
I'm not.
I'm saying that you can sleep on the garage.
You don't talk about my garage.
Okay, but I'm saying that I want the garage to be an experience.
I just don't want a limptic garage.
Like, I want something that's really cool.
You walk into it.
Like, do you have like, what, 10, 12 clearance?
Do you know?
Yeah, yeah.
Like you could do overhead storage racks?
Yeah.
Wait, have you guys had a garage?
No.
It's been a long time.
I don't even know why you're here, by the way.
I don't even know why you're here.
Why are you here?
We are here because...
I've been called to a place like this for a long time.
Our family, like for us to build the vision that we have in our head, like our...
Like, we edit our life all the time.
And for us to have it edited the way we want, this is the right place.
We're still in L.A. for work all the time.
We're not like leaving L.A. for good.
It's just to create...
a home, it was here.
Yeah, I just, I just liked this way of life out here way, way better.
Like, I don't miss anything about California.
I was never a beach person, never give a shit about surfing or any of that stuff.
Connor wears hiking boots and socks to the beach.
So let's talk about it for a second.
Whoa.
Not a made up thing.
Timberlands?
It's a real thing.
Connor.
Like, you know, like he hates Sam.
So I'm like, okay, we're not into here.
I like the feeling out here.
And also, the people in Texas are so nice.
Everyone's so happy.
This is a special place.
It's like, no one's in a rush.
It's like just kind of like slowing down.
My thing is like...
And things are cheaper.
How many times have you been at Target?
You're like, this is for sure a $900 worth of stuff.
And they're like, oh, $5.50.
And you're like, what?
And like, honestly, the food's better.
You can eat like a king out here.
Food is better.
It's so stinking good.
But I also think like for me, it's the balance of having this zen like peaceful,
slow nature energy.
And then it's balanced out with like when I go to L.A.
I work my fucking ass off from morning to night.
and like I bust out.
And then this is your retreat.
And this is where your home is.
And by being like totally blunt,
like Connor and I want to go on nice vacations.
We want a big house.
We want space.
We want these things.
And like we just got to point that we're like,
gosh,
like we're going to kind of be killing ourselves
to get the life that we want to live in the exact place
in Orange County we would have wanted to be.
Here's a thing.
I could say this.
People in California think I'm like a traitor.
They get mad about California is a broken state.
It's broke.
The policies are fucked up.
The people that are running and have their heads up their house.
Dumpster fire.
And it's like, I can say that because I was born there.
I live there in multiple cities my whole life.
So it's not like I'm just, it's not like I'm a transplant that like went to L.A.
And I've watched it from start to finish kind of divulge into chaos over 30 years.
And you can, you can like, not to get political, but you can just look at what's going on over there and be like, this is fucked up right now.
And they're saying it's like, you know, we're doing the big opening in June 15 and we'll see what happens.
Right.
And it's so interesting to me to.
I was never, and not that this even has to be, like, such a political thing, but I just, I've never been anything, like, I've been so like, oh my, I just never talked politics, nothing.
But it was just really interesting, like, where it comes, like, when it comes to things like that, like, just how the state you're living in is run.
Once I became a parent, and my mom always said, she goes, Ria, she goes, as soon as you have kids.
California handles the pandemic terribly.
As soon as you have kids.
Like, you just, you see everything differently because you're not just thinking about, like, yourself and how things.
are affecting you. It's like, okay, wait. And then you start to like really think about the future.
And how is this affecting my children? Like, what is this going to be? We moved here.
Immediately my kids were on a soccer team. Like within one week, it was like, they're playing soccer.
Yeah. And in LA, it's like, who do I have to blow to get on the soccer team?
Or underground soccer teams? That's where the money is. Parents would pay to just have their kids do
anything out there. What I like about Texas is there is individual thoughts and freedoms,
or at least it feels that way a lot more. And if you, California, like, proposes.
that it's this place where it's like open-minded and everybody has these in accepting. But
that only falls into a segment of people if you think the same way that people in California
think, right? Like, and again, I can say this because I lived there my whole life. And especially
in L.A. Like, it's a, it's a society that's built. It's a weird society because there's so many people
that go there and their transplants that move to that place. And if you think about it,
so many people are seeking validation there, right? It's like, I either need to get this job or I need
to get this role or I need to get, you know, this agency or this made. A lot of it's an
entertainment. And in order to do that, you have to be accepted into a group. But if you,
if your thought falls outside of what, you know, the leaders of that group think, then you're
not accepted. You can't get roll. Like, there's all these things. And so it's like, for a place that
proposes that it's so open-minded, it's actually one of the most closed-minded places I've been.
Like, you get to exhale here. And it's, it's so interesting because just the way that I am personally,
it's I literally work with all different types of people who think all different types of things.
and some people, it's like, wow, I totally value those same things.
And some people, it's like, wow, I couldn't be further opposite than you.
But it doesn't change me being here, me respecting you, me doing my job, me, you know, caring about you as a human being.
And I think that's just what really, it was like, I just felt like I always had to hold my breath or like, you know, I never knew what I had to do because, oh my gosh, like, am I going to lose people?
Or it's like, or do I want to lose people?
And do I want, like, it's just, it all got so scary and weird.
Did you find like when you first moved to Texas from California, people like, don't bring that California over here.
Oh, wait. And then Connor's like, I'm from here. Shut the hell up. Dallas.
But I think where people are underestimating in Texas, I don't think they realize that most of the reason a lot of people are moving here is because they're pushing against the way of life that's going on in California.
So they think like there's this big wave of California politics and policies coming this way.
I actually think it's the opposite. I think it's people that are sick of that stuff over there.
I'm saying like, hey, we're not bringing any of that shit here.
And I think it's such the extremities of both sides that have just like made this whole thing a mess to where it's like, oh, you know, hearing I'm from California, you automatically assume X from me.
Or hearing that I move to Texas, you automatically assume this.
And it's just like, there's no winning.
So it's like what's even the point?
I just want to be somewhere that I can like take a deep breath, live my life the way that I want to and not feel like everywhere I turn I'm judged or doing something wrong or going to lose respect.
from people. Yeah, it's the extremes on both sides. Like if you go, like, not to get political,
but if you're like, okay, there's a progressive thought line and then there's an extreme right
thought line. I think if you talk to most rational people, they're not really that progressive or
that extreme, right? Like, what happens is in the media and when people talk about these things,
like those are the most interesting or compelling sides to create a headline, right? It's like,
you're going to talk about this extreme left person that are extreme right. But most people,
liberal, conservative. Yeah, they meet in the middle. They're like, okay. And if you went to most
people like, hey, do you want people, do you want more regulation? Most people say no, okay? Do you want
people to be able to tell you who you can marry or love? No. Okay, that's like, those are like
normal things. Exactly. Do you want to, do you want to have the government in your pocket more or less?
Most people would say, I want less, but I also want people taking care of, right? It's the,
it's the extremes on both sides that muddy the waters in it, but to me, like, you know,
we spend most of our time talking to people on the mic like this and on both sides, right?
Yeah.
And what I've learned is most people are much closer to the middle than what, you know,
is put out there, you know, on the major news cycles, right?
Right.
And I think that's the problem is like a lot of these major news cycles, publications, media outlets,
they have so much control.
And they're not going to talk like, hey, actually most people are in the middle.
They're going to just talk stories of some extreme.
Because they need the dramatic thing.
And from like the social media aspect, I mean, people's homes all day, right?
I'm seeing a lot of who people really are.
And that was really stressful for me to see like this.
other persona that was being put out on on social media of like all of this pressure of like,
oh, that's not like how you talked at all. Or like, we actually talked about that topic and
that's not what you said. And that was like, I'm just like, wow, like I should just never speak.
And so I really had to make a decision, you know, especially with everything over the last,
you know, 18 months of I am here to help people make sense of their spaces. That is my lane.
That is. And I mean, I got just berated.
by people. Like, I called my mom bawling. I didn't even know what to do. I'm like,
if I just not even be honored? Like, this is so stressful. Like, me having followers doesn't
mean that I can talk about anything. So I'm going to stay here, which seems to be the most
respectful thing to do. Like, I remember, like, posting a drawer photo too soon, I guess, and it was
just nuts. What do you mean too soon? Like, just with, with whatever political events were going on
at the time of just, like, you know, how dare you, like, you obviously don't care about humans.
Yeah.
Who's the person, though, I want to know that's in the judge tower that's looking down that
decides when it's okay to post and when it's not?
Like, I want to know who's the, is it okay?
Like, is the person saying, oh, you have to wait seven days?
Is it five days?
Are we talking two weeks?
Like, who's the person that's making the rules?
Well, and then it was like this whole thing of like, you know, certain people were going
in the direction of, okay, I'm going to start, you know, sharing about, you know, the specific
topics of what's going on right now.
But then I was like, that almost seems more stressful because then it's, that's all
they're talking about, but then it's like, how do you phase out? Because eventually they do and they never
talk about it again. Yeah, you can't, you know, there was a time when I used to like,
pay more attention to what people would say online. Like in the beginning of this, when there's
reviews and people are writing, but I don't pay any attention anymore because the problem is,
is like once you get to a certain size of a platform, you start to get people that are not necessarily
there for the right reasons anymore. They just, you know, like they'll see somebody like you, like you,
what you're doing. And they're like, okay, like this person has a voice or they have people paying
intention and like they didn't do something that I, you know, that I agree with. So now I have the right
to attack them. And at some point, you got to be able to filter all that out and realize, like,
okay, it's not productive for you or for me or someone, you know, that has a platform to engage with
every single voice that charms in because you can't, well, you'll be doing it for forever.
Or even like people, you know, hey, I want to give to this charity. And it's like, but it's
never going to be the right. It's like, nothing ever going to be right. Well, you got to be
to be able to live your life and share your opinion authentically the way you want to do it.
And that can't be with the guardrails of what other people think it should be, right?
And I talked to my business partner the other day, and I was like, the reason that I kind of just personally have the attitude now, it's like, I don't pay attention to it or like really give a shit what people are saying is because I guarantee you no matter, like, the things I've just said in the last 10 minutes, there's going to be people that agree and people that disagree.
And if I try to like, jump in and like high five the people that agree, great, that'll make me feel good. Or if I try to address every person that disagrees, that'll make me feel about. I'm like, listen, do what you want.
take take what I just said all of it and do what you want, apply to your life, don't apply
your life, listen, don't listen, be mad, be happy, whatever.
But I got to do me.
Right.
That's it.
That's it.
And once you can like separate that, I think that that's important.
And I think, again, back to you and Jen and how you got, I mean, you're just like
unapologetically yourself.
And I think that that's so important because it seems exhausting to be anything other than like
you.
Well, I think there's two camps that are about to happen with, with everyone.
It's like you either are going to appease them.
masses or you're just going to be unapologetically yourself and take it or leave it or get the
fuck off my page. But I disagree with you. I don't agree with the masses statement. I think the masses are
what I was talking about earlier, which is most people are pretty level-headed, might be center-left,
center-right. And those aren't the people chirping in. Yes, exactly. Maybe masses is the right word.
I'd say honestly, I talked about this this whole year. I think 90% of the people are rational,
normal thinking, left, center, right, center people that can come to. I mean, that's how this
country functions, right? It's like, most people get their rational minds. They're like, okay,
we got to actually make this work. We all live here. You get the smaller minority that are
extreme right, extreme left, but those are the loudest people. And so you start to think with the
platform like social media that that's the majority, but it's really not. And I know that because
if I post something that is like, let's say it's like me being authentically myself, but not what
the general narrative is. Sure. I get DMs. And I would say five percent of those DMs are like really like
rabid, angry, five percent of them are like over the top, like agreeing too much. But the majority are like,
hey, like, you know, they're like, it's reasonable course. I respect that. Or it's reasonable.
Yeah, it's not like, it's not I respect it. It's more like it's reasonable, reasonable dialogue.
Like I hear you or maybe I, you know, I disagree because it's where it's an actual discussion.
Yeah, it's not like foaming at the mouth, angry or like happy. It's just like these are. And so that's
why I think it's those people that are the most reasonable people, they're living their lives,
dealing with their problems, their issues, their things, taking care of their.
families, worry about their job. They don't have time to go in and churn online and whine about what I'm doing.
And that's been an interesting part of my business now where, I mean, we have like the home services.
Like obviously, like we're doing actual organization. But like branding and collaborations and partnerships,
like that's all a whole thing too. Which has been like a whole different beast. A whole different beast.
But now it's like, but that's also like kind of all I have. Like to where I'm like, you know,
if Instagram shut down and like just disappeared, I'm like, shit, like this is kind of.
like what so much of my end. I mean, obviously home services, like, and, you know, people hearing word
and mouth, like that would still go on. But as far as that, it's like, okay. And then like the Instagram thing is
just like gone as far as like an Instagram person. You're doing an incredible job. You're building brand.
You're not saying spices, yay.
Oh, spicy. Spice. You're doing such a good job. It's so cool to wash you crush it. Before you go,
name a couple of people's houses that are major that you organized for and then pimp yourself out with
your Instagram.
So obviously the most famous ever was Lauren Bostick.
Ever.
What about Zaza Bostick?
Jen Atkin, of course, Chrissy Teigen, that was insane.
Like over 1.4 million like 66,000 followers overnight.
People magazine called me in 10 minutes.
I was like making dinner for my kids.
That day was freaking insane.
That was nuts.
Stacey Keebler, Blake Griffin, Russell Westbrook.
Michael Bostic and his hairbrush?
Michael Bostic, yeah, I didn't.
Redkin paste.
Best for last.
I literally have a notes on.
my phone that just says cool clients because I don't want to forget because I feel like I get asked.
Obviously, the Bryant family, like so, so major.
Jesse Tyler Ferguson and his family.
And Paris Hilton.
Paris Hilton.
Yeah.
And then just like special little people that get us stay in my heart.
Where can everyone find your Instagram?
At reorganize.
I can't wait to see what you do next.
Come, come organize our house and our garage.
I love you.
I can't wait.
I love you.
You're the best.
Thank you for coming.
I can deal with that. Lauren's not allowed in the garage.
If you guys want to see more visuals on everything Ria said, Google the skinny confidential
Ria and there's five posts. We did a five-part series that comes up with all the links to
everything you could ever want. She really, like I said, streamline my life and I think she will
help streamline yours. Just make sure to check out her product recommendations. We are also
doing a giveaway. It's a skinny confidential surprise box. All you have to do is tell us your
favorite part of this episode on my latest Instagram at Lauren Bostick. And with that, thank you so much
for listening and make sure you rate and review the show on iTunes.
