The Breakdown - The World's Biggest ‘Free Speech’ Experiment Has Begun
Episode Date: April 27, 2022This episode is sponsored by Nexo.io, Arculus and FTX US. Elon Musk is officially buying Twitter. In today’s show, NLW argues that the debate and discussion around the move is largely focused o...n content moderation policies, when the more fundamental issue is the relationship of the advertising business model to what the algorithm prioritizes. Does Musk have the long-term view and the willingness to endure financial challenges to actually go after the root causes of Twitter’s problems? - From cash to crypto in no time with Nexo. Invest in hot coins and swap between exclusive pairs for cash back, earn up to 17% interest on your idle crypto assets and borrow against them for instant liquidity. Simple and secure. Head on to nexo.io and get started now. - Arculus™ is the next-gen cold storage wallet for your crypto. The sleek, metal Arculus Key™ Card authenticates with the Arculus Wallet™ App, providing a simpler, safer and more secure solution to store, send, receive, buy and swap your crypto. Buy now at amazon.com. - FTX US is the safe, regulated way to buy Bitcoin, ETH, SOL and other digital assets. Trade crypto with up to 85% lower fees than top competitors and trade ETH and SOL NFTs with no gas fees and subsidized gas on withdrawals. Sign up at FTX.US today. - Consensus 2022, the industry’s most influential event, is happening June 9–12 in Austin, Texas. If you’re looking to immerse yourself in the fast-moving world of crypto, Web 3 and NFTs, this is the festival experience for you. Use code BREAKDOWN to get 15% off your pass at www.coindesk.com/consensus2022. - “The Breakdown” is written, produced by and features Nathaniel Whittemore aka NLW, with editing by Rob Mitchell, research by Scott Hill and additional production support by Eleanor Pahl. Jared Schwartz is our executive producer and our theme music is “Countdown” by Neon Beach. The music you heard today behind our sponsor is “I Don't Know How To Explain It” by Aaron Sprinkle. Image credit: Andrew Harrer/Bloomberg via Getty Images, modified by CoinDesk. Join the discussion at discord.gg/VrKRrfKCz8.
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Is there even the outside possibility that this becomes some truly quasi-philanthropic thing?
To the extent that Elon is serious about the high-minded ideas and believes that this is more important than just a corporation or a bottom line,
could he actually create something that is fundamentally different and more open from within this framework?
Welcome back to The Breakdown with me, NLW.
It's a daily podcast on macro, Bitcoin, and the Big Picture Power Shifts remaking our world.
The breakdown is sponsored by nexo.i.o,
Arculus, and FtX, and produced and distributed by CoinDesk.
What's going on, guys?
It is Tuesday, April 26th, and today we are talking about the beginning of the world's
biggest free speech experiment.
Briefly, before we get into that, if you are enjoying the breakdown,
please go subscribe to it, give it a rating, give it a review, or come join us on the
Breakers Discord.
It's where we chat about this topic and so many more, and you can find it at bit.
dot LY slash breakdown pod.
Also a disclosure, as always, in addition to them being a sponsor of the show, I also work with
FTX.
So after weeks of back and forth in speculation, Elon Musk has finally purchased Twitter.
Twitter and Elon have come to an agreement that will see Elon take the company private.
Last night, Twitter creator Jack Dorsey tweeted a thread.
It started with a link to the Radiohead song, Everything in its right place.
And from there, Jack says,
love Twitter. Twitter is the closest thing we have to a global consciousness. The idea and service is all
that matters to me, and I will do whatever it takes to protect both. Twitter as a company has always
been my sole issue and my biggest regret. It has been owned by Wall Street and the ad model. Taking it
back from Wall Street is the correct first step. In principle, I don't believe anyone should own or run
Twitter. He wants to be a public good at a protocol level, not a company. Solving for the problem of it
Being a company, however, Elon is the singular solution I trust. I trust his mission to extend the
light of consciousness. Elon's goal of creating a platform that is maximally trusted and broadly inclusive
is the right one. This is also Parag Agrawal's goal and why I chose him. Thank you both for
getting the company out of an impossible situation. This is the right path, I believe it with all my
heart. I'm so happy Twitter will continue to serve the public conversation, around the world and
into the stars. There are a lot of themes in that thread that we will come back to. Elon, for his part,
posted a yes surrounded by emojis and an image of a quote from him. Free speech is the bedrock
of a functioning democracy, and Twitter is the digital town square, where matters vital to the future
of humanity are debated. I also want to make Twitter better than ever by enhancing the product
with new features, making the algorithms open source to increase trust, defeating the spam bots,
and authenticating all humans. Twitter has tremendous potential. I look forward to working with the
company and the community of users to unlock it. The takes around this are roughly what you would imagine.
On the one side are those who are crowing about how bad this is for democracy. Senator Elizabeth
Warren tweets this deal is dangerous for our democracy. Billionaires like Elon Musk play by a different
set of rules than everyone else, accumulating power for their own gain. We need a wealth tax and
strong rules to hold big tech accountable. Another part of the bad for democracy take was about his
free speech absolutism. George Monbiot, an environmental and political activist writer, tweets,
Elon Musk's free speech absolutism is lethal. Persuasion is the primary determinant of human action.
Hate speech leads to acts of hate. Lies destroy democracy. Curbing hatred and lies preserves other
essential freedoms. Musk's vision for Twitter is not a promise but a threat. Every freedom needs to be
protected from every other freedom. Aggregate freedom requires a balance,
between specific freedoms. But there's something about this issue that, though it is innately
complex and fascinating, excites the crudest and most simplistic thinking. Some people shout
freedom than imagine they have won an argument. Another part of the concern side of the discussion
is a notion that free speech isn't just about content moderation or lack thereof, but about
the power of certain actors to amplify their content over others. Edward Perez, who's the director
of product management at Twitter, writes, given the reality of adversarial actors, with access to
the amplifying power of concentrated capital and influence, many of whom seek to cause division
and undermine democracy, any discussion about free speech on social media platforms that ignores
this fact is missing the mark. Then, of course, on the other side is that this is great for democracy,
folks. Many are focused on the content moderation that suppresses voices. Tyler Winklevoss of Gemini
says, when Elon Musk owns Twitter, we will finally learn how sinister and politically motivated
the shadow banning and algorithms were and how dangerous they were to our democracy. Some are talking
about how there is more room for moderation than the critics are saying. Investor and podcaster
David Sacks says free speeches never meant anything goes. There's plenty of case law on that.
What it means is you don't get to make up the rules as you please in order to censor your political
opponents. There are also lots of middle ground people who just don't think this is as political
or important as it's being made to be. Avi Feldman writes, Twitter has always been centralized.
Elon buying it may or may not have the centralized entity do things that are good for the open-source
decentralized world. My bet is that it's good for our mission in crypto, but if it isn't, it doesn't
matter. Twitter was never open anyways. Along those lines, Mike Dutis writes, does anyone really think
Twitter has anything to do with the decentralized future at this point? Twitter ownership is a
sideshow, in my opinion. There is another group who are talking mostly about the specifics of what
Elon says he plans, and frankly, I find this part of the discussion to be the most productive.
Around this idea of open algorithms, Venkatish Rao writes,
Jack wanted to let anybody write their own feed algorithm against the API, if I recall correctly.
That's really the big potential win here. If I can make or more likely select from a marketplace,
a feed algorithm to suit me, I kind of don't give a shit what the free speech crowd does.
It will also take the wind out of the sales of free speech posturing by creating a meaningful exit option.
Right now, the best in-platform exit option is protected tweets and that is no good.
As it stands, only crude mutant block mechanisms exist and they don't scale.
Others are more focused on this idea of authenticating all humans.
Karim Rafi, an anti-authoritarian advocate, says Bashir al-Assad just implemented a law that would
imprison anyone who criticizes his regime online for 15 years.
Forcing Syrians to authenticate themselves on Twitter would be extremely dangerous.
Many people in the Syrian diaspora also choose to stay anonymous because our family members
at home face retribution, harassment, arrest, kidnapping, torture, execution for our anti-Assad
activity abroad.
However, a counterweight to that risk comes from Dave Birch, who writes,
Notice that he says authenticate and not identify.
Hence, my prediction that is a person will be the most valuable credential of all.
So perhaps there is a zero-knowledge type of mechanism that Elon has in mind.
Either way, when you cut through a lot of it, there is some amount of productive discussion
around the specific proposals that seem to be a part of Elon's plans.
And then, of course, there are the individual takes, singular and relevant in who they come from,
and the top of those has to be Jeff Bezos. Mike Forsyth, an investigative reporter at the New York Times
tweeted, apropos of something, Tesla's second biggest market in 2021 was China after the U.S.
Chinese battery makers are major suppliers for Tesla's electric vehicles.
After 2009, when China banned Twitter, the government there had almost no leverage over the platform.
That may have just changed.
Bezos, who, as you will remember, is the owner of the Washington Post and the head of
Blue Origin, SpaceX's biggest competitor, quoted that tweet that I just said,
read from investigative reporter Mike Forsyth and added,
interesting question. Did the Chinese government just gain a bit of leverage over the town square?
I have been living in this conversation for sure for the last 24 hours or so, but just for the
last few weeks as well, as you guys who listen to the show every day well know.
One of the things that I find most difficult about it is that there is an immense partisan
dimension of this that is obfuscating so much, not least of which is the fact that Twitter's
current ownership hasn't been like some paragon of virtue.
I actually think that the partisan dimension of the debate around Twitter is not just Twitter's
alone.
It begins with Facebook in 2016.
And the Russian bots that, to so many liberals and Democrats, became the reason why Hillary
Clinton lost the election.
That made liberals up in arms at social media.
And in some ways, I think that Twitter's banning Trump was this capstone on an event that
calcified and hardened the debate around social media censorship and platforms as an
entirely partisan issue. Now, there are plenty of people who do break out of that framing. I asked on
Twitter whether there was anyone on the left who was excited about Elon and anyone on the right who
was concerned, and I got some good responses. Doesn't surprise me at all that my listeners are folks who are
able to hold complex ideas in their head and break out of partisan normalcy, but I kind of still
think it's an exception proves the rule sort of thing. And because this debate, given especially,
especially, Twitter's banning of Donald Trump, is so part.
partisan. There's a lot of pretense and a lot that you have to wade through to try to get to something
meaningful underneath. It's hard not to feel like it wouldn't be exactly the reverse if the sides
were reversed. In other words, if a sitting Democrat had been deplatformed, that we basically
have a complete switcheroo in terms of who was supporting what position. For what it's worth,
I think that's a pretty good argument that we should be more concerned about the freedom of speech
side of the argument. In other words, if our belief is that any side who had their person's
silence would be up in arms. That makes me want to err on the side not of the victors who got the
deplatforming done, but for the side of more consideration for voices and not fundamentally
cutting them off. However, hold aside the partisanness of the discussion. There's something else that I
find problematic. Both sides are so, so focused on the moderation side of the discussion, when to me
that does not seem to be the primary or at least the root issue. It seems again to me to validate the point
that this became what it became when Trump was pushed off the platform.
Now, that's not to say that there aren't tons of moderation issues.
Let's assume that you're in the camp that thinks that there should be some moderation policy somewhere,
which not everyone is.
There are still lots of questions, specifically such as,
one, opacity around the moderation policy itself.
How knowable and communicated it is what is and isn't acceptable.
Two, opacity around the decision-making process on censoring or taking down a specific tweet,
or deplatforming a specific person?
How clear is it who makes those decisions, and how clear is it who makes those decisions, and how do they actually make them?
Given that almost everything in real life is in a gray area, no matter how well-articulated your policy is.
Three, what is the appeal system? Is there a well-communicated or clear process for people appealing decisions?
Four, accountability. Is there a culture of accountability or regular reviews of the decision-making process,
or just the decisions being made themselves, to make sure they're not calcifying based on subjective or partisan opinion?
Even with all these real challenges around moderation, I still think that they're all ultimately
questions about how to clean up another larger issue, which I believe is the relationship
of the business model and the algorithm.
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When advertising is the business model, growth equals more attention.
More attention requires more engagement.
More engagement means more overall impressions in a longer time spent on them,
a deeper level of involvement with them.
Human attention is such that radical, shocking things capture that attention.
So an algorithm, focused entirely on engagement left to its own devices,
is likely going to prioritize those shocking, radical things.
Of course, there are human agents who work hard to try to design algorithms
to prioritize a balance of things that aren't just shock and awe.
But at the end of the day, there is still this insidious loop
between the growth imperative needing more attention
and where more attention tends to come from.
This is the inescapable challenge of advertising as a business model in social media.
This is a bit of a rough analogy,
but to some extent it reminds me of the difference between philanthropy
and changing social and economic systems.
Philanthropy and charity and all of these things
that are incredibly important to make sure that people don't fall completely through the cracks
are still ultimately dealing with the negative externalities of the way,
that other parts of the system are designed, either from a political or an economic perspective.
I believe that the safety nets that private philanthropic and charitable organizations create
are a key part of moving a society forward and solving problems and challenges
that were created by system design decisions in just the slow accumulation of history
that happened potentially years and years and years in the past.
But doing good work philanthropically or charitably doesn't mean we can take our eye off the ball
of changing the underlying systems which create those externalities in the first.
first place. It sort of feels to me like the moderation conversation is in that slot as compared to
the systems change, which I believe has to do with the business model itself and the algorithms
that support it. So with all of this, what's the answer? I don't know, honestly, if Elon is the
answer, but I know that Wall Street is not. To the extent that we are dealing with a question
not just of content moderation policy, but this more fundamental question of the relationship
between the business model and what content the technology underpinning the platform prioritizes,
a much more radical shift might be required. This almost certainly will have impacts on the business
in the short term. Wall Street is not optimized for long-term visions of public utilities and public
goods. It's designed to capture value from and reflect the value of publicly traded corporations.
We can debate and lament the prioritization of short-term quarterly earnings values versus
long-term thinking, but at the end of the day, it's very, very hard to imagine a company that could
get away for long with making any decision that destroyed revenue and consequently shareholder
value in the short term for the sake of a long-term ambition to be an open network or a public
good. At least it's hard to imagine a company that could get away with it for long.
Private markets, on the other hand, theoretically, have more room to optimize for a different set
of priorities. Now, I'm very sympathetic to the discomfort with the seeming contradiction of, on the one
hand, wanting a platform to be a beacon for free and open speech for the sake of democracy,
while on the other cheering on the mechanism for the delivery of that goal being a dictator,
which is a dramatic term, but in the context of a private 100% owner with total decision-making
authority, sort of reasonable to apply here. I would say, in fact, that this is my default
emotional, intellectual, and gut-level position. Hasu yesterday tweeted, genuinely curious, if you
don't see Elon buying Twitter as dystopian, why are you even in crypto? Is authoritarian
is okay as long as the right guy is in charge? It actually provoked some of the best conversation
I've seen on Twitter. I'm also sympathetic to the idea that if the function of a Twitter-like
platform is really bigger than a business, that it has an important or even key role in the
discourse of civil society and global social life, that in an ideal world it would be
reimagined from the ground up with a totally different thinking about business model, ownership
structure, etc. I would love for a different type of network with a Satoshi-like pseudo-anonymous founder
who fades into the background to supersede the networks that we have today.
But even the people who are speaking this goal,
Chris Dixon of Andresen Horowitz writes,
core internet services shouldn't be owned by individuals or companies.
They should be owned by communities, as early internet protocols were.
Even those voices are complicated.
All of this innovation is VC-funded because it needs to be,
and the point is that everything comes with complications.
But still, I don't even think that's the hard part
about trying to reimagine an alternative that comes
in from the outside. I have a really hard time believing that a new social network could win today
simply by offering a different set of governing principles. It feels to me instead like the only
opportunity is in the product itself. People adopt new networks because they offer a singular new
type of content format that they end up discovering they love and wanted in their life, even if they
couldn't have articulated before that they needed it. Look at all the huge networks and they're
awesome variation on that theme. Facebook, a real-life social graph of people you actually know.
The content is your in-real-life world brought online. Instagram, mobile photos that capture your
life for the aspiration of your life. Snapchat, ephemeral media that doesn't require you to commit
to having it around forever. Reddit, asynchronous discussion boards. And the latest contender,
TikTok. I would argue that TikTok in some ways starts as a mass meme participation platform
as a way to pull people in.
But then, the algorithm's true power
is directing them to extraordinarily niche affinity communities,
rare book talk, Lord of the Rings talk.
You name it, there is a TikTok for it,
and the algorithm routes you there incredibly quickly.
My point is that each of these have a different type of content,
and it is the content, what the product actually does
and what the product actually serves up,
that gets people to try it and add it to their daily rotation of attention.
It seems unlikely that a Web3 version can dethrone any of these competing on terms of just being a better-run X.
It seems much more possible to me that the next company that discovers a fundamental type of social content that people love
builds from Web3 principles of user-owned networks from the beginning.
But that's almost separable from the question of the content and the product that would get users to care in the first place.
In this landscape, Twitter is the default synchronous real-time discussion network.
Other channels are, yes, used for the dissemination of information, but nothing like Twitter.
There have been a half-dozen or more Twitter alternatives that have come up over the years,
but none of them have even gotten close to critical mass.
Is it possible then that having a principled, deep-pocketed singular owner
who is willing to take a massive financial hit during some transition period
is the best path forward to seeing a Twitter-like real-time synchronous network
that more closely resembles what people actually want?
In other words, that a benevolent business dictator who can make decisions that might be short-term
financially painful to address the real underlying issues of the network, without forcing a mass
shift in behavior to some other network, is the best possible way for the real-time discussion
network that we actually want to emerge? Is there even the outside possibility that this
becomes some truly quasi-philanthropic thing, where Elon allows Twitter to become an open
version of itself without a real owner, or at least, as Vendekesh put
above a real exit option to a different version of Twitter itself. To the extent that Elon is
serious about the high-minded ideas and believes that this is more important than just a corporation
or a bottom line, could he actually create something that is fundamentally different and more
open from within this framework? How far would he be willing to go in terms of a financial
hit if it meant the platform succeeded on these principles? In short, if advertisers abandoned
in Twitter en masse because of changes he was making, that reduced engagement in the short term
for the sake of better engagement in the long term, for how long would he be able to stand that
financial challenge? I do think that the role of these platforms in society is bigger than just
traditional businesses and requires a new perception, but that is very difficult to impose upon
them in retrospect given the competing considerations of real business need. To get radical change
in the context of an existing corporation with mass network effects then, it might require something
this extreme in terms of decision-making concentration. Of course, all of this is destined to bring up a host
of uncomfortable questions for society. Ryan Cooper of the prospect writes, no idea what Elon is going to do
with this thing, but it is pretty alarming that one dude can spend the GDP of Botswana and buy up a
central global artery of communications on a random whim. Indeed, I think this is going to be a singular
point as it relates to the discussion of wealth and power of billionaires in our society going
forward. And even for those who support this, and even in the circumstance that Elon does the most
amazing version of it, what are the chances that will still be nervous that this is something that a small
number of people in the world can do? What if it had been dark Elon instead who tore society to pieces
using this as a channel? In short, we don't know the answers to this, but we are now
participants in the world's biggest not only free speech experiment, but business experiment,
governance experiment, public commons experiment, wealth experiment. If you have a Twitter account right now,
you are a part of it. This conversation is even more interesting to be having on this particular
day because it was this particular day 11 years ago that Satoshi, the pseudonymous founder of Bitcoin,
made their last comments and disappeared. The absence of a founder in the Bitcoin network is one of the
most unique and singular things about it. The shadow of Satoshi's ghost, or rather the lack of that
shadow on the decision-making of participants in the Bitcoin network, makes it fairly unique among
any modern phenomenon. For a while, people were joking, or at least half-joking, that maybe Elon
himself was Satoshi. Over the next few years, we're going to be able to find out just how close they
actually are. For now, I want to say thanks again to my sponsors, nexus.io, Arculus and FtX, and FTCX.
And thanks to you guys for listening.
Until tomorrow, be safe and take care of each other.
Peace.
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