The Breakdown - Why Coinbase’s First ICO Fell Flat
Episode Date: November 19, 2025A look at why the long-awaited return of ICOs to the US started with a whimper, not a bang. The debut sale on Coinbase’s new platform underperformed expectations, raising questions about demand for ...new L1s, tokenomics, and whether retail ever really came back this cycle. Plus, microstrategy’s latest massive Bitcoin buy, trouble in its preferred stock, CBOE’s move into regulated perps, and a grim turn for BTC price action. Enjoying this content? SUBSCRIBE to the Podcast: https://pod.link/1438693620 Watch on YouTube: https://www.youtube.com/@TheBreakdownBW Subscribe to the newsletter: https://blockworks.co/newsletter/thebreakdown Join the discussion: https://discord.gg/VrKRrfKCz8 Follow on Twitter: NLW: https://twitter.com/nlw Breakdown: https://twitter.com/BreakdownBW
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Welcome back to The Breakdown with me, NLW.
It's a daily podcast on macro, Bitcoin, and the Big Picture Power Shifts remaking our world.
What's going on, guys? It is Tuesday, November 18th, and today we are talking about an ICO fizzle.
Before we get into that, however, if you are enjoying the breakdown, please go subscribe to it,
give it a rating, give it a review, or if you want to dive deeper into the conversation,
come join us on the Breakers Discord. You can find a link in the show notes or go to bit.ly slash breakdown pod.
All right, friends, well, Coinbase's first ICO is in the books, and frankly, it was a bit of a dud.
Monday saw the first fully compliant token sale in the U.S. in around seven years on Coinbase's new platform.
The subject was Monad, a new Layer 1 token that has been one of the hyped up projects in VC circles all cycle.
The project was seeking to raise up to $187.5 million through the sale, and things got off to a quick start.
There were $43 million in sales in the first half hour.
Sales quickly trickled off after then, and only around $100 million worth of the tokens had been sold.
as of last night. Now, raising $100 million isn't nothing, but the tepid demand, at least relative
to expectations, isn't a great sign given other recent sales. Last month, Mega-Eath did their token
sale and sought to raise $50 million from investors outside of the U.S., and that sale was vastly
overcommitted, with investors pledging around $1.4 billion. That's the kind of frenzy that many
were expecting from ICOs returning to the U.S., but it just didn't materialize. Many pointed to the
terrible market conditions putting a damper on the sale, with Chain Yoda commenting,
modad waited three whole years for the bull market to end before launching a token.
Others blamed Coinbase. Roids tweeted,
Monad flopped by choosing Coinbase to host its ICO.
No one wants to deposit into their Coinbase account just to use it for on-chain stuff,
and Normies couldn't care less about Monad.
After 12 hours, it's still 50% undersubscribed.
Mega-Eath was and still is the clear winner.
They simply let us deposit directly into a contract,
and they raised almost a billion and a half dollars in three days.
You'll be lucky if you can profit on this.
Some argued the tokenomics, meanwhile, are not favorable for re-referable.
retail buyers. The coin-based sale consisted of just 8% of the tokens, while early investors in the
team will have between 5 and 20% of their tokens unlocked on day one of the chain launching.
The ICO priced the token at a $2.5 billion fully diluted valuation, which would put Monad
just outside of the top 50. An analyst for stake Sito said, VC coins are bad and Monad has raised
over 20% from VCs and 50% of the total token supply belongs to teams and early investors.
Simon Didick of Moonrock Capital tweeted, interest in the Monad public sale is surprisingly underwhelming,
and that's despite it being one of the most hyped upcoming ecosystems and the very first public sale
on Coinbase's official launchpad. Market conditions aside, I genuinely expected much more demand
not going to lie. But honestly, I love to see it. It tells me retail is getting smarter, far more
valuation sensitive, far less willing to buy every random narrative that gets pushed. To me,
it's also a strong signal that the L1 infrastructure premium continues to fade. People are tired of the
thousandth chain. They want real use cases, real businesses, and real revenue. And last but not least,
if you want exit liquidity, maybe don't exclude Europe from your sale.
Now, sources close to Monad noted that this ICO isn't being done on a first-come,
first-serve basis and will remain open through to the end of the week,
meaning, in their words, there's less incentive for a big rush on day one.
Ultimately, Monad managed to catch the worst week for crypto sentiment for at least six months,
so it's not all that surprising that demand is a little flat.
In the bigger picture, the limp sale raises questions about Coinbase's ICO platform.
The original plan was to fire off an ICO every month for the foreseeable future.
Monad wasn't viewed as a small test launch, but as soon as the platform was announced, people
began speculating about a potential base token. On Monday, the Coinbase Twitter account changed
their bio to December 17th, which is a month from yesterday. Many imagine this was hinting
at a base token sale coming next month as the follow-up to this fairly mild debut.
Look, ultimately, I think that this is just another indication that retail never came back
this cycle and just doesn't care. Basically all the stuff we talked about on yesterday's show.
Now, back in Bitcoin Land, Michael Saylor is buying more Bitcoin.
Strategy announced the purchase of 8,178 Bitcoin worth around $836 million. Micro Strategy buying hasn't really
been newsworthy for some time, but this week's purchase is a big deal for a few reasons.
First, this is their largest purchase since July. Micro Strategy slowed down after the summer,
and although they rarely took a week off, most of their buys over recent months have been in the
tens of millions. That slowdown has been driven by a lack of funding. The stock has been trading
relatively close to the value of the Treasury, so Micro Strategy haven't been able to issue more
stock without diluting their Bitcoin per share ratio. Issuance of bonds and preferred stock has also
slowed right down as the market seemed to be a little saturated by the company's myriad of
securities. Two weeks ago, MicroStrategy rectified the situation by tapping into the
European market for the first time. They raised $715 million in yield-bearing preferred stock
denominated in euros, which funded the bulk of this purchase. This purchase has also boosted
net asset value for the company back to a relatively healthy 1.2x. That ratio dipped below
one last week, which locks Micro Strategy out of a lot of their funding options.
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While all of that is positive,
the menagerie of micro-strategy's preferred stock
got taken to the woodshed on Monday.
These instruments all have various properties, but one example is these stretch preferreds that are designed
to trade at a stable value of $100 and offer a 10% annual dividend. That security traded as low as $93
on Monday. Basically, it seems as though the market no longer believes that micro strategy can
make good on their promise of 10% dividends. A lot of the micro strategy bears were taking a victory
lap yesterday, but some of the bulls are still holding strong. T.D. Cowan reinforced their buy
rating on the stock despite it plunging to a fresh one-year low. They believe the stock still has
170% upside over the medium term, writing that recent price action has more to do with market
volatility than the company's ability to accumulate incremental Bitcoin. Jeff Dorman, the CIA of
ARCA, rallied against the extreme takes, writing, it takes less than five minutes talking to any
debt or equity expert to understand that Sailor will never have to sell his Bitcoin unless Bitcoin
has already fallen so far that his selling isn't irrelevant afterthought. He may never buy Bitcoin
again. And if your entire Bitcoin thesis is that one large buyer will buy forever, you're definitely
wrong. He is no longer a relevant marginal buyer compared to ETFs, but micro-strategy selling Bitcoin
is not even remotely a concern. Over on the Trad-Fi side of the house, the CBOE is preparing to
launch perps next month. The CBOE, which is typically known as an exchange for commodities derivatives,
will go live with Bitcoin and Ethereum perps on December 15th. The contracts will be a little
different to crypto-native perps. Technically, they will have a 10-year expiry. They will also
apply a daily cash adjustment to keep prices in line compared to around two hours for crypto-native
contracts. The market will also trade 23 hours a day, five days a week, rather than the 24-7 we've
come to expect on crypto venues. Still, this is fully regulated and legal perps becoming available in
the U.S. on a trad-fi trading venue, which is a big deal. Rob Hawking, CBOE's global head of derivatives
said, as perpetual futures have historically been traded offshore, CBOE is excited to help
expand access to these products within a U.S. regulated, transparent, and intermediary-friendly
environment. Now, it is unclear whether any meaningful amount of institutions have been holding back from
trading crypto due to a preference for perps, but the option will soon be available if there's any
out there. More realistically, the contracts give many U.S. institutions their first exposure to
perps and the benefits of the unique crypto instruments. Namely, traders don't need to roll over
their contracts from month to month, which adds needless friction to the market. If these products
are successful, you could imagine the structure being brought to other futures markets over time,
as it is theoretically more efficient. In crypto circles, there's been a bit of a negative stigma
around Purps over the past month since the 10-10 flash crash, but that event didn't seem to be a
problem with Perps themselves, but rather market infrastructure failure specific to Binance.
Ultimately, this could be another beachhead for crypto ideas to find their way into TradFi.
Finally, today, we can't get out of here without briefly touching on price, which is in absolute
freefall. Bitcoin traded below $90,000 overnight, and although there's been a slight recovery
this morning, no one is feeling great about it. Bitcoin is now down over 2% on the year,
and fears that the cycle could be over are crystallizing. Analysts on CryptoQuant's platform pointed to
148,000 Bitcoin worth of selling last week from small wallets that had been holding less than a month.
An analyst called Crazy Block wrote,
This fire sale occurred with Bitcoin at roughly 97K, a level far beneath their average purchase price.
This was not profit-taking.
This was a significant loss realization on a monumental scale.
Still, John DiAgostino, head of institutional strategy at Coinbase, remains optimistic.
He argued that the downturn is mechanical rather than fundamental,
adding that nothing material has deteriorated in crypto's underlying picture since late September.
That is, of course, the fundamental bet for the bulls that Bitcoin's
collapsing price is about macro factors. The effects of liquidity receding are fairly obvious in the higher
risk end of the stock market as well, so there's a certain validity to that view, none of which makes
holding Bitcoin through a 30% drawdown any more enjoyable. Investment Bank Bernstein wrote in their
Monday note that this quote does not feel like a cycle peak. Unlike other cycles, we never really
got a blow off top where Bitcoin pushes up 20% into a final high. Retail euphoria never returned
as we were just discussing, and overall the cycle has been strange and difficult to judge.
Bernstein's base case is that this will be a relatively shallow correction and not the bone-chilling
60-70% drawdowns we've experienced in prior cycles. Their analysts are watching to see if the $80,000
level from last year's election serves as strong support. Matrix Fort, meanwhile, believes we're headed
into a mini-bear market. They wrote, our data showed a market losing momentum and lacking the catalyst
needed for a sustained rally. With ETF flows weakening, OG investors reducing exposure and macro
conditions offering no immediate catalyst, the path forward remains highly dependent on upcoming policy
decisions from the Federal Reserve. Meanwhile, odds of a December cut have now stabilized at slightly
less than even odds. Overall, a very rough beginning to the week and a continuation of a very
ugly November. That's going to do for today's breakdown. Appreciate you listening as always,
and until next time, be safe and take care of each other. Peace.
