The Breakfast Club - Boogie Dash and Luke Pascal

Episode Date: March 27, 2015

Boogie Dash and Luke Pascal stop through to discuss their cookies and just how they started their business. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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Flash, slam, another one gone. Bash, bam, another one gone. The crack of the bat and another one gone. The tip of the cap, there's another one gone. Each episode is about a different, inspiring figure from history. Like this one about Claudette Colvin, a 15-year-old girl in Alabama who refused to give up her seat on the city bus nine whole months before Rosa Parks did the same thing. Check it.

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Weekday mornings, 6 to 10. Morning, everybody. It's DJ Envy, Angela Yee, Sholomita Guy. We are the Breakfast Club in the building today. We got some special guests. My son has cookies. Cookies. That's not cookies.

Dave Boogie Dash and Luke Pascal. Good morning, guys. How you doing? First of all, man, I salute y'all. You know, both of y'all are 23 young entrepreneurs. I see y'all popping up with all different type of businesses, cookies and restaurants and DJs and all kind of stuff. So my first question is, how did you guys get in the business?

We started off at DD 172. Was that a club? No, that was my dad's art gallery. It's the art gallery. You don't listen to no interviews, huh? Shoddy, shoddy, dog. We started off at DD-172. I was making music for a year.

Then he came over. I was showing him how to make music. We started off throwing parties afterwards. The funny thing about that is my dad came in and was like, yo, all y'all doing is making music. Not making no money. Throw a party. We had 24 hours to throw a party

less success less probably like 13 yeah it was late at night we didn't even sleep that night morning so he told y'all throw a party y'all got 25 to throw a party and make some money or yeah it was like one reality show yeah he was like 1 a.m he was like throw a party tomorrow why not to be tomorrow why not have some time to promote? That's what I said. It was today because it was technically after 12 o'clock. That's true, yeah. It was that day. And we threw a party. It was a success. Like 500 kids showed up.

It was so popping that the kids were like, why are you not charging? And they were like, all right, fine, we'll start charging. $10 right now. How'd you make money if you said throw a party, make money? Because he said throw for free first to get it cultivated. And then afterwards, we started throwing more parties. And we would throw them at his restaurant, Sequoia, or my oil factory. Hold on.

22 years old, restaurants and oil factories. I was 20. We were 19. And we would throw parties at oil factories, which is crazy. Because people would be doing whatever they were doing, burning fire. I was like, yo, you kids are retarded. How'd you get an oil factory? I know your father's in the oil.

That's how we got the oil factory. Okay, gotcha, gotcha. So we were doing parties there, saved up a bunch of money, then we started Chips. And Luke, your father's in the restaurant business. Yeah, he's in the restaurant business. He owns a company called Ark Restaurants. Gotcha. And they got about maybe like 40 concepts around the country yeah so you know we used to have a bakery called columbus

bakery and it was right around the corner from where we went to school columbus columbus bakery no not crumbs um and uh we would go get cookies every day after school and for lunch or for lunch and One day I just wanted some cookies at DD 172 I saw an interview you said that how high was he? I'm a cookie head, you know, so I'll always eat cookies. Like, if they're there, I'm eating them. He gets high on his own supply. Who doesn't love cookies?

Yeah, I definitely get high on my own supply. Remember those cookies at the Fountain Blue? Oh, my God. Those cookies don't even matter. What about those cookies? These cookies, I mean, we have a great chef, Vico Ortega. He is amazing. I mean, he just knows how to make any pastry, any bread.

He's incredible. So all the capital to start your business came from throwing parties? Yes. And then you used that to pay people to bake the cookies? Well, what we did was we partnered up with a lot of different people. So in my opinion, the way you start a business is you want to bring in the people with the talent. The experts. Yeah, exactly.

So we have a great designer, Marcus Allen. We partnered with Vico, and we just built this brand together. And that's how you paid wages and bakers just off the party money. And then we just kept flipping it. But before we even had a package, we were into Fairway Market, which is like the biggest market in the city, probably. So we went in there with a tray of cookies, and they just liked the cookies so much that they were like, all right, pack it up. Really? That's bigger than Fairway for you?

Well, for me. Depends who you got behind you. Right. Yeah. They were impressed. I mean, you know, we were 19 years old. It's kind of hard to say no to a 19-year-old, I guess. Now, what you said is very important, but it depends who you have got behind you.

So your father's in the restaurant business. Your father, of course, is Damien Dash. How could some kids who don't have those kind of connections do what you guys are doing? Well, I would say the hustle is probably more than ours. We got it easy because our fathers paid the way for us. But, hey, we met a bunch of kids who were hustling just like us and just keep pushing. Or because somebody says no one time doesn't mean that you failed and stop. The business is you fail a lot to get successful.

It's not like a straight successful pass. You don't hit one out the park immediately. It takes a while. We've been doing this for like five years. Your restaurant's in Jersey. Our own restaurant? Buns! How do y'all run a restaurant?

I know you guys are doing a lot. Can you guys be and oversee everything that's going on? Like I said, there's a lot of partners involved. So that would be my answer to your question as well. If you can bring going on or how does it work like i said there's a lot of partners involved you know uh so that would be my answer to your question as well um if you can bring something to the table you know partner with someone who could bring something else to the table you know maybe you have the talent but somebody else has the finances exactly like i can't like i'm not a good cook you know so

we brought vico in and i can't reach the masses by myself like he can you know so between making the buns I know how to now I've learned but you know yeah but we got uh we brought in another chef uh actually the chef of Clyde Frazier's which I think you did events there yeah yeah that's my father is it yeah that's your dad yeah that's my father now that's my father that was the chatty-patty going around yesterday that he was your father who Clyde Frazier Clyde Frazier is not my father Frazier Frazier is not my father You think that he just owns that restaurant himself?

No. Yeah, come on. Q is our producer. He's not here right now. He's Spanish. He was like, no, that's his father. I'm like, how the hell is Clyde Frazier Luke's daddy? He could be his adopted.

Yeah, I was going to say his adopted or something. Definitely not my father. Definitely not. But I know him and his wife. Yeah, Patricia. Yeah, she's always there. Yeah, she's always there. She's great.

The whole team over there is great. I actually managed over there for a year. Oh, you did? Yeah. You worked? I worked. You had a boss? I had a job.

I had a boss, and it was awful. You worked for his pops. It was terrible. I worked for my dad. That's what my dad said. Hustle for your last name. I was lucky. I had an opportunity to work for my dad, but that's what made me do this.

I don't want to work for someone, ever. I think it is important, though, if you are going to work and be part owner of a restaurant or invest in that, to go work at one and know all the houses. It's better to work, you know, we work in the restaurant, both of us. If you go there, you'll see both of us.

Right, hands on. It's in the Meadowlands racetrack. They did it over. That Meadowlands is dopeack. You know, we... They did it over. That Meadowlands is dope, too. Yeah, have you been there? Yeah. They got a dope club in there, too. It's real good.

Yeah, victory is crazy. They just got to get it to the masses, though. Yeah. So y'all are making enough money off chips to be able to open up buns? Well, we have the inn at the racetrack, so they had a failing business over there, and we had an opportunity that we,

this opened the door for a lot of opportunities pretty much. How do you two know each other? We went to school together. Met in like sixth grade or something. So y'all been sitting around talking about stuff like this? Somewhat. Yeah, for about five years now. And you both DJ.

Yeah. We produce music too. We're about to drop a single and our record label with MERS actually. We're going to drop the single with MERS, our record label together. You got MERS signed? He's already signed. He made a track with him. Before he got signed.

And it's about cookies. That's the name of the song. So maybe we'll drop the album artwork today. Do you have any plans of doing like a television show or anything like that? I'm actually, sorry to cut you off, but I'm actually in the middle of doing one now for the Corona Pip Hop.

And we're working out a deal with some other people. Yeah. It only makes sense. Yeah. We're working on it. It's a big commercial, so why not? So the comments your father made here, he always instilled that in you from day one? Yes, he did. Did he let you talk?

Or no? I learned better. It's like, don't say anything. This is what he got to say. That's how we handle it. Like, hey, it's Steve. I was like, okay, go. You did the right thing.

Do you believe in what he said about people shouldn't have jobs? He didn't say that. He said there's no pride in having jobs. Well, listen. It depends for who. Like, if you're not doing anything, if you're not growing, then I don't want to say there's no pride, but, like, you got to, by all means, do your hustle, but, like, for you guys,

I would say you guys should start your own radio station. You all have, I'm pretty sure, over 100,000 followers on Instagram. I think that we all, we come here and we come together. This is kind of the core of allowing us to go and do things on our own. It might not be us starting our own radio station, per se, but we all have our own separate ventures that are our own. And one thing that people have missed that your pop said, there's nothing wrong with taking the capital that you make

from another place and investing it in other things that you own. I'm not going to just walk away from a six, seven figure job. The most important thing about being a boss is having good employees behind you. That is the most important. So there's definitely no shame in being an employee. But there's certain

people that were born to be employees and born to be bosses. But you can't be a good boss if you don't have great employees and that's the bottom line. Did y'all get any backlash from y'all employees? Like, yo, did you hear what your father said? No. They actually loved it. They were like, yo, I want to

be a boss now. It's inspiring. After that interview people started coming up and Eddie's a chef all of a sudden. Don't they make it difficult for y'all, though? No. You've got to have chiefs and Indians, though. I'm talking about just as far as with the employees.

You've got to have chiefs and Indians. You know what? The shame in the world nowadays is when you're born, you're answering to your parents. And when you go to school, you're answering to a teacher. When you go to college, you're answering to a professor. And when you go to school, you're answering to a teacher. You go to college, you're answering to a professor. You know, you're always answering to someone. And then you're still answering to taxes and the government. And after a while, you say, okay, you know what?

If I'm going to make my own money, I don't want to answer to someone. And you're always going to be answering to your consumer and your customer. And that's the most important thing about being a boss that and the employees and i think in the early stages in your life it's more you're learning you know obviously like you go to school because you're learning from somebody who is supposed to be teaching you that you're learning but but after a while you know for me at least i'm i i just can't constantly when i went to college i didn't know what i wanted to do when i got out but when i was there i took a lot of different courses that helped me define what it was

that I was most interested in and then hone that talent. I mean, that's why I respect what y'all are doing because it seems like y'all are focused. Y'all know what it is y'all want to do. And that's very hard to find for kids y'all age. Right. Yeah. I mean, there's no one our age that's doing what we're doing. That's actually what they're doing.

But you know what? One thing that Dame said that I agreed on is he feels that we should invest in ourselves and make sure that people put money to the side and invest in ourselves. Well, we do. No, no. I know we do. I know we do. But I'm saying people in general.

We usually don't do that. And young people usually don't do that unless it's inherited or taught from family members. Like my parents, you know, they worked all their life. That wasn't me. I'm a little different. But like, you know, the only thing that I didn't like what he said was, you know, people get misconstrued when people go back and forth and argue and when he said that people who work don't have dignity people You know people have pride in their job and pride in their job and it sells people really take that

Really harshly because they work every day You know a lot of people don't have a dad like Dame Dash or like yours who has money so They gotta work to put some money to the side to save so they can create their own A lot of people took that a little harsh was really upset by that You know, I mean, you know what? I think he's he's an inspiring guy. He is and and he I'm the best worst life coach ever He's been the best for us the only reason we're sitting here is because of him and and my father and our partner's father. Our partner's Sam.

He's another reason why we are able to do what we do. That and you hit me on Instagram. It was like, hey, we sell the cookies. No, but that's dope. That's why mentorship is very important. You know what I'm saying? Now, what about you as sons of people who are successful in business? Do you ever feel like you have to teach them something?

Because, you know, you are the younger generation. It's a different kind of social media. Your parents. Yeah, all the time. Definitely. Because I'm sure you have to go back and be like, okay, you guys need to be more active doing this. What are some things you would say?

My father's 71. He's getting it in late. Yeah, and he's in better shape than everyone in this room, too, which is the craziest thing. But he listens, but you can't just say, like if you're Joe Schmo and you're going to talk to your father, why is he going to listen to you? You know, I think after a while, you know, when you accomplish something and you do something that no one at your age can do, they'll listen to you, you know? Like, I'm in a position now where I can do a lot of different things to help him and his company grow.

Right, because he probably has more of a traditional business sense from how he was, you know. The way my dad's business is run is he just wants the customer to be happy. So the kind of things that he's done that I've seen him do, I think he's crazy, but like, there'll be people that'll be driving to a restaurant

and then the restaurant will be closed. He'll pay for the gas, you know. He'll put them in a hotel for the night. Really? That's dope. He'll just open the restaurant back up. That's the best bet because you know I will always go back to that restaurant. Of course. And then you'll tell someone about it.

And then that person will tell someone else about it. Like grassroots. Like some guy ordered some cookies and the bag opened in the mail. That's not my fault, but I just sent him three more bags the next day You know It's all about the customer. Absolutely Exactly y'all got a polo polo fritos That's coming

Fried chicken, yeah, it, we thought that name through. Everybody means fried chicken? Yeah, it's chicken. Pollo is chicken, fritos is fried. Okay. Made that in the car ride back from Mons. Yeah. What about pollo frito? Well, we turned to our chef, actually, Armando, and we were like, he's the chef at Clyde's,

and we were like, yo, how do you say fried chicken in Spanish? Right. Pollo frito. Okay. That's why I like Clyde's's because they have really good food. And it's a sports bar, but it's like a more. The food there is. The food is better than you think of like, you think a sports bar food, you don't really

think the food is. Well, we're not. That's a high class sports bar. We're not really supposed to say sports bar. Right. That's not what they wanted. They wanted to be a high class restaurant. It's kind of turned into a sports bar.

But it has TVs everywhere. Yeah, there's like 50 TVs. We go there to watch, you restaurant. It's kind of turned into a sports bar. But it has TVs everywhere and I think it's great because we all go there to watch sports. I mean, that place is huge. It's a block long. It has a basketball court.

It ain't too many guys doing what y'all do at y'all age and y'all got the business talk down. You know what I'm saying? Like, girls probably

be real open over that. Yeah. Well, okay. Young girls, these might be the guys to trap. Okay? Stop going after the ball players and that rapper. These might be the guys to trap right here.

Oh, man. Well, we appreciate you guys for joining us. And when did the fried chicken spot open? That's going to open probably in the next week or two. So right in the trap. Right next to Bunz. Bunz is here. Pollo Fritos here.

There's a pizza spot next door. Hopefully, you know, a mouse to God's ear. Have you guys taken any losses yet in business? Since you said you have to lose sometimes. Not any big losses. Yeah, I mean, you... It's been like a good straight to the top so far. You want some cookies?

Yeah, but even the chocolate ones. Chocolate ones. So these businesses must be paying for themselves tremendously at this point. Yeah, I mean, we got great partners. That's really what it is. We have great partners all the way around. And, you know, we're able to come out here and talk. You guys better throw some clubs at the Meadowlands.

That's what you got to do. Throw some parties at the Meadowlands. Get people there. We're trying. It's such a dope spot, and a lot of people have never even been there. Yeah, Victory is, I i mean they got six tvs outside like the size of this room um yeah and then you go to the rooftop i mean you guys should come out there maybe you guys should do an event out there i've been there i tried to do it last

so you guys are products of dame's philosophy so i think another thing people misconstrued they felt like you know he was saying like you could just just get off the porch tomorrow and be a boss. Like, come out the womb and be a boss. But, no, y'all got partners. Y'all have, I guess, financial backing. You know what I'm saying? Well, I wouldn't say that you come out the womb being a boss, but, like, depends on where you grow up and what people are doing around you.

And, like, luckily we had bosses, fathers as bosses, so they, out the womb, pretty much we came out as bosses because that's what my dad installed in me, like yo, you don't want a job, you don't wanna do this. I actually worked for my dad for a month, and I hated it because. You had to call your boss daddy. Yeah.

And then other people would act like I have to work for them, and I'm like, what is going on? I'm the only one who actually makes money outside of here DJing, and I still have to take out the trash and drive around get that i'm i'm just gonna make things for me to do for myself and then that's how a lot of things happen did he scream on you like he all the time all the time my dad was not screaming when he was up here that was him that's him being that's harlem coming out. That's him just being masculine. And that's just him conversating with you.

I told somebody yesterday, it was like it was his delivery. I'm like, yo, that's the same delivery I've been watching since backstage. He just wants to inspire people. I mean, look at him. This is a guy that's brought out the best in so many people. You know, Kanye West, Jay-Z, Rachel Roy. I mean, in fashion, music, and now we're doing food. I mean, it's crazy this guy's accomplished.

He's very passionate. When he has problems with people, like, and he goes off, does that mean that when you see them, is it awkward? Or do you just, like... I ride my pops, so... That's the answer right there. Like, if you see Jim Jones, is it just like you just act like you don't see him? Like, I don't know.

I'll probably just be like, yo, what's up? That's it. Right. Cool out a little bit, maybe. Yeah. But you've't see him? Like, I ain't know. It'll probably just be like, yo, what's up? Mm-hmm. That's it. Right. Cool out a little bit, maybe. Yeah. But you been knowing them guys forever, though. Exactly. That's like my dad's little brother.

So, you know, you beef with family sometimes. Mm-hmm. But it's still all love. I even saw you posted, I saw you posted a pic of Aaliyah once. You was around then? You met her? I was. I was crying when she died.

Wow. How old were you? I want to say like nine, ten. Oh, okay, okay. You definitely remember that. She was mad cool. I liked the league a lot. All right.

Well, it's Dan Booty Dash. He's young entrepreneurs, yeah. Luke Pascal, he's young entrepreneurs. It's the Breakfast Club. And tell them all the businesses right fast so they know. Chips Cookies. All For One Records. Buns sandwiches, Pollo Frito, what else? We got Dirty Napkin. I don't even know what else we got. We got so many businesses. Yeah we're gonna put out the music. How much of the businesses do y'all own? It's all equal. Yeah. Depends on how many partners.

Depends on how many partners. Yeah, exactly. Chips, 33%. All right. 33.3. 333. 333. Buns, same thing.

Buns, we got more partners. We got Sam Weinstein, Armando Cortez, Vico Ortega, and then us too. So, you know. And I wanted to answer your question about becoming a boss. You know, if there's certain people like my father, he's a high school dropout. Mine too. Yeah. And me too as well.

What? I got my GED. He worked in clubs and he's just a people person. So his partner right now now he used to let into the clubs and one day he bumped into him on the street and that guy gave my dad an opportunity to become a boss and his work ethic proved to Michael Weinstein that he could run a company so we have people that work with us right now that we see in the future could potentially be a very important piece to the puzzle

you know and these are these are people that will be bosses yeah they have leadership qualities you know we got a guy who comes to us, you need anything? You need anything? Every single time I see him, you need anything? That's Eddie. That's Eddie. That's Eddie. He's a chef now.

And he's becoming a chef, and best believe when we open a store, he'll be running a store. And that's how you become a boss, when you got to prove yourself. You know, you can't be lazy, because nowadays everyone's just lazy. I always say that about our interns. You can tell which ones of our interns will go on to do great. Yeah, of course. Based on how they are here. Because I do feel like even when you're working somewhere, if you're not getting paid and it's an internship, you should still treat it like you are. Because you know who is watching and you should still learn everything you possibly can.

And actually care about it. You know, if you care, you're going to become a boss. It's just going to happen, you know? Yeah, we even had an intern who came up and now we pay him, who is Marcus. Yeah. He was an intern for like a year. And now he did all the designs for us.

He designs everything for us. Even in that learning process, it's more about what you're learning than how much money you're making, I feel like, at first. In the beginning, yeah. If you do something that you love, eventually you'll make money doing it.

Exactly. That's what happened with us. We don't take a paycheck. You know, we just invest. Right. I mean, you got to prove yourself. You can't just, there's different ways. Some people have different paths.

We're lucky we can, our doors are kind of open already, you know, but some other people got to open the door. Right. But we still put in the work. We definitely put in the work I package these cookies I packaged all of these but it's also investor like you say when you got partners you don't got to put up everything that you owe well that's the other thing we don't want life yeah we put up our life we didn't we didn't really put up money you

know that we were able to do a lot of things for for little to no cost because our doors are open but if our doors weren't open you know i would say that we would probably be halfway to where we are today just because of our work ethic you gotta have the work ethic all right okay there you have it it's the Breakfast Club. Tell Dave he's welcome anytime. Had enough of this country? Ever dreamt about starting your own? I planted the flag. This is mine. I own this. It's surprisingly easy. 55 gallons of water, 500 pounds of concrete.

Or maybe not. No country willingly gives up their territory. Oh my God. What is that? Bullets. Listen to Escape from Zaka-stan. That's Escape from Z-A-Q-a-stan on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey guys, I'm Kate Max.

You might know me from my popular online series, The Running Interview Show, where I run with celebrities, athletes, entrepreneurs, and more. After those runs, the conversations keep going. That's what my podcast, Post Run High, is all about. It's a chance to sit down with my guests and dive even deeper into their stories, their journeys, and the thoughts that arise once we've hit the pavement together. Listen to Post Run High on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts. As a kid, I really do remember having these dreams and visions, but you just don't know what is going to come for you. Alicia shares her wisdom on growth, gratitude, and the power of love. I forgive myself. It's okay. Have grace for yourself. You're trying your best and you're gonna figure out the

rhythm of this thing. Alicia Keys, like you've never heard her before. Listen to On Purpose with Jay Shetty on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey y'all, Nimany here. I'm the host of a brand new history podcast for kids and families called Historical Records. Executive produced by Questlove, The Story Pirates, and John Glickman, Historical Records brings history to life through hip-hop. Flash, slam, another one gone. Bash, bam, another one gone. The crack of the bat and another one gone. The tip of the cap, there's another one gone. Each episode is about a different inspiring figure from history.

Like this one about Claudette Colvin, a 15-year-old girl in Alabama who refused to give up her seat on the city bus nine whole months before Rosa Parks did the same thing. Check it. And it began with me. Did you know, did you know? I wouldn't give up my seat. Nine months before Rosa, it was called a moment. Get the kids in your life excited about history by tuning in to Historical Records. Because in order to make history, you have to make some noise. Listen to Historical Records on the iHeartRadio app,

Apple Podcasts, or wherever you get your podcasts. Welcome to Gracias Come Again, a podcast by Honey German, where we get real and dive straight into todo lo actual y viral. We're talking musica, los premios, el chisme, and all things trending in my cultura. I'm bringing you all the latest happening in our entertainment world and some fun and impactful interviews with your favorite Latin artists, comedians, actors, and influencers.

Each week, we get deep and raw life stories, combos on the issues that matter to us, and it's all packed with gems, fun, straight-up comedia, and that's a song that only nuestra gente can sprinkle. Listen to Gracias Come Again on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.