The Breakfast Club - Deon Taylor, T.I. & Terrence J On Creating A Pandemic Movie, Mentoring Young Artists + More

Episode Date: January 26, 2023

Deon Taylor, T.I. & Terrence J On Creating A Pandemic Movie, Mentoring Young Artists + MoreSee omnystudio.com/listener for privacy information.

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I'm Madison Packer, a pro hockey veteran going on my 10th season in New York. And I'm Anya Packer, a former pro hockey player and now a full Madison Packer stan. Anya and I met through hockey and now we're married and moms to two awesome toddlers, ages two and four. And we're excited about our new podcast, Moms Who Puck,

which talks about everything from pro hockey to professional women's athletes to raising children and all the messiness in between. So listen to Moms Who Puck on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Morning, everybody. It's DJ Envy, Charlamagne Tha God. We are The Breakfast Club. We got our special guest host, Lala. What's up? Good morning. And we have the cast of Fear in the Building. And the director. And the director. Yeah.

Dion Taylor, Travis Jay, and T.I. Welcome. What's happening? What's happening? Dion, you done directed movies like The Intruder and Black and Blue and Traffic. Do we still consider you an independent filmmaker? I have to be, because I'm still making them independent, right? Okay, okay.

Yeah, yeah, man. But this- But Hidden Empire is not no small production company. No, man, I think we've now got our name out there. There ain't so much hidden anymore, but we are still 100% independent and doing our own thing, owning our own films. Right.

But this one's a little bit different though, because these two brothers to my left, as well as Joe Sikora, also producers, and also have percentage and ownership in this movie with us. So this is a little bit of a different marketing tool we're on now, man. We're doing it from the creative side and the business side, which is really helpful. And team batch too, right? Team batch as well, yeah.

Let's talk about it. For people that don't know what fear is, what is fear? Break down the movie. Well, it's an emotion, right? It's an emotion. The movie fear. T.I. It's a psychological thriller, man.

It taps into the innermost, darkest apprehensions of a group of friends that come to a lodge in the height of the pandemic that just so happens to be haunted, you know, and the spirits that haunt this lodge, they pull out the fears of people and use it against them. But it's not a scary movie, they're saying. It's not a... Who said that?

Who said that? This is scary, bro. No, he said he didn't feel like it was scary to him he didn't say it wasn't a scare because i like 33 minutes that's what i cut it off i was like nah you cut it off at 33 about 33 minutes i was home alone at the time i said about 33 minutes yeah you should get yourself a disservice because you know right at 35 that's when it go crazy now i mean i think um you know man it's really about people tapping into to the to the things that you know you know how they talk about self-talk you know you're a big

on mental health and awareness and you know how self-talk the things you think inside your mind are more important than the things you confess outside you know with your mouth and they tap into the things that you feel about yourself. That's why this is the type of horror movie that I feel like you could only make in 2023 because we ain't scared of no monsters or nothing. We scared of real life and what's inside our own head. Yeah. And that's what the movie deals with is the manifestation of the consciousness. So inside the film,

what happens is all the characters um are dealing with something you know the most unique thing we have on earth which is the mind so whatever it is that you can actually manifest or see whether that's good or bad that's actually what you bring into your reality so the movie is really cool that way and um it's a big conversation piece man we've been touring the last week now uh we did like five, six cities. And every time we screened the movie, it's been like an hour Q and A after every one about what the mind is doing and how it's doing.

And a lot to do with mental illness too, man. Like, you know, so it's dope that way. And the end, I think is just spectacular, man. Like what we, the message we get, which is how do you defeat fear? So filming this was horrifying. Dion made us sleep on the floor. Like we didn't have no trailers.

Man, Dion sleep on the floor. Hey man, I told him I would go ref it. I mean like ref it for me though, like, ref it for me, though. You know what I'm saying? But I will tell you that the lodge we filmed on really is haunted. Haunted, yeah. Really? No, it is.

The story that they told, that was real shit. No. Yeah. That story, that lodge with the killing of the witches and all that, that shit is real. Y'all didn't sleep there though yes at the line yeah this is really horrible yes they did did you see anything when you were there sleeping so i'm not a but when i pulled up my mattress there were spiders that came out from the bed they They had to change the bed that I was in.

It was terrifying. That was actually crazy. Yeah, it was terrifying. It was terrifying. So you still stayed there after the spiders came under your mattress? I'm a method actor, baby. It's so helpful. No, but you guys got to remember, this was the first movie that was shot during the pandemic.

So we actually went to the CDC and had the conversation with them before they started doing the bubble and all that. We were the first ones to do it. We were actually driving people or driving test results to L.A. and back every day. That's how you got us all there. So that's how we were able to get there. Joe Sikora drove from New York to Lake Tahoe to do this film. Terrence, Tip, everybody came down and descended into one location so we could make the movie. Originally, I was going to do it with a camera phone and then i got a little bit more risky it was like man i

wonder if i could call it a real dp and really shoot this and uh so i think it's really great about the film is in between takes you will see when you go see the movie wise call fears because you could really see every actor in there really dealing with something because this is at a time where we didn't know so now everybody's cool now everybody tough now everybody know everything but this is when we were watching cnn and 10 000 bodies every day we were saying you know i mean it's that moment so to be able to do that film during that time and shout out to roxanne man for producing the film during that absolutely but we did it man and and now to have a movie that looks like this and feels like this fresh new it's pretty dope that's dope and that's how he got us all there because you know he called me and said hey man I'm gonna shoot a movie I said man ain't

nobody shooting no movies no I'm gonna shoot a movie I said all right when he said like Thursday and that's what happened we just I mean really it was as I guess as spontaneous as it sounds that's exactly how it went down and as soon as I showed up I saw Terrence and they like you know I got to show up and prepare and go to wardrobe like I showed her hey which which we're right now here yeah let's go first scenes coming right up the campfire, that was like 30 minutes after I got there. You got there. Really? But I love that.

I love that. There's such a grittiness and so authentic when it's done that way. When you're just in the trenches shooting a movie, it's a labor of love. Everybody's just putting their best foot forward. It's not about the hair, the makeup, the clothes. It's really about just digging in and getting into the character. And you got to be a beast to do that. Yeah.

He a dog. So you thought to yourself, Dion, let's use no budget whatsoever. Well, that's what the film represented was the moment in time we were in. So even when Tip got there, I went with him. Right.

You know, right when he got there and I looked at him, I was like, that's it. This is the moment. This is what he looks like. You know what I mean? And yeah, no budget no budget at all you know what we were trying to do was just be raw and be ugly and and capture what it felt like during that time but the twist is when you go to the theater you'll understand where we're going with this because like i said fear is a powerful powerful emotion and it will it look it could it could manifest in a very very

hurtful way so what i thought was really cool about the movies as we keep growing it and growing it i was saying this the other day like during that time and even now like you feel like oh man i feel like i got a little thing right here you go online you start searching you go down the rabbit hole for you know you didn't diagnose yourself on WebMD. I do it all the time. Right. So I got this. And so this energy is in this film. Right. How we perceive television is in this film, how we perceive everything that we consume and how we regurgitate it is in this film. Now you talk about the campfire scene. That's the scene where you guys start talking about your fears. Yeah. So let me ask you guys in real life, is your biggest fear start with you tj my biggest fear is is just not

maximizing my full potential you know waking up an old man and looking back and feeling like i left something on the table and so that's why every morning i get up i'm like you know i don't want to leave anything behind in this life you know know, so that will probably be it. Is that why you let Nia Long walk in front of you? What? You don't want to leave her behind? You don't want to leave her behind? What?

What? What? What is going on? Nothing romantic. Nia Long is my sister. That's family. That's family. That's my sister.

No, that's like my sister. How did this even go left? That's like my sister. No, that's like my sister. How did this even go left? That's like my family. When you see Nia Long, when you see La La, you got to open the doors. You know what I'm saying? Nia Long is a national treasure. She must be protected at all costs. You know?

And what about you, T.I., your biggest fear? I think my biggest fear, man, you know, is not being able to be there for my kids and my loved ones when they're depending on me when they need me and not even just not be there physically like you know just not be here to guide them and direct them and you know offer my my uh uh I guess experience or knowledge or wisdom for them to get through whatever they might be challenged with. I think that's my biggest fear. Dion? I think I'm in the same boat.

I think time. I think my biggest fear is like constantly trying to wonder if I'm going to be here in 10, 12, 13, 14 years for my kids. Like I'm like, man, I want to be here when they turn. That's something that I keep on messing with, and that's something you got to not do. You got to live in the moment right now and understand that, you know, every day is a blessing versus you trying to live for what, you know,

what 2030 going to feel like, you know what I mean? So it would be time for me. And what's crazy is we deal with all this in the film. Wow. Yeah. I'm thinking about the movie, you know, the whole airborne virus that got people stuck in the house, you know what I mean? But then also, I'm not going to give it away,

but there was a lot of people who committed suicide during that time. When was all of that? Did y'all tape all of that during that one year? Was that stuff y'all did after the fact? We did it all in the 15 days we were there. Wow. So we were really ahead of it a lot that moment yeah yeah that's why that's why i keep telling you know that's why the movie is being received

the way it is because you what you just hit on which is we were actually ahead of that curve a little bit well we like man just thinking it out loud like tip terrence you know what i mean like how they how it happens is pretty dope what was it like july 2020 yeah he did it yeah yeah so everything started hitting the fan around march april february is when it started going yeah february yeah july was and back to what she was asking about budget you know we put all the money on the screen so it's like you know when he asks you to participate in something like that you want to get paid six figures to be in it or you want to invest six figures and have a seat at the table. And so that's the beauty of what Dion's created with this is we're, you know, producers, complete profit participation.

And I love that because it's all about, you know, bossing up. It's all about us working together. It's not reaching up. There's no studio handing us down money. It's completely self-financed. But it doesn't look independent for anybody out there. Oh, it looks great. It does not look independent. It looks great.

If they didn't tell me that right now, I would have never thought that watching that. If it'll get out, it's not what I think about. That's why, you know, the people in Get Out, the actors, they got it.

They don't try to get out in the end of the movie. They got it for you. Your mouth to God is. Yeah. Is this Get Out in the movie a little bit? A little relative.

They bought his check with an armored truck on a pillow. I'm dead serious. An armored truck on a pillow in a box. His first roadie check from get up. Wow. Yeah, but I think like what this represents,

everyone, I think everyone talks a good game about this black excellence and building our own. And, but it's very seldom, man, that we actually really work together. I was gonna say that. And people, yeah, people don't wanna have that conversation about like, you know, working with people that look just like you. And especially in this industry, man,

where people are actually the ones that look like you could be the most cutthroat, you know, and the most people that'll push you away. So very cliquish, you know what I mean? So for us independently, man, I've been, you know, this took us a long time to be able to build this, but now like movies like you know black and blue and intruder and you know all these other films we didn't make supremacy yeah with maher slaw ali and danny glover like now to be able to do it at this level and now also be inclusive and work with other people this movie could go much further than i could throw it based on the fact that these guys

could run faster than me too you know what i mean So this should be like the new brand of what we're trying to build in Hollywood, which is really everybody working together and building something and owning something collectively, not just one person getting rich or getting empowered. So if this movie works, we do it again, and then we do it again, and then these guys actually participate because right now no one owns IP. I was going to say it just so that's what's so important. And one thing about you, Dion, is you're always about giving those opportunities to people that to us, you

know, people that understand what our day to day lifestyle is like. And I think it's amazing to provide those opportunities to all of us for ownership and just also to kind of i've i've learned a lot from you like just learning from you and i know just watching how he works is like it's like a master class and to be able to be a part of that and then like he said take that blueprint and do it again and do it again that's what it's about providing more opportunities for all of us out there to continue to grow and then put us in position to provide more opportunities for more people that you gotta have that it's a reason why people like man i ever seen jack nicholson work in 25 years but he's sitting on the front row of the lakers game right it's because he owns stake and equity and batman he i know reads the matrix you know what i mean so you could go on

and on how these guys are able to actually be a part of something. But us, we always get it up front. You know what I mean? And now in this system where everything is streaming and they own everything, you really don't get no IP or equity. So now you're going to get paid all the money right now. And then you're going to watch that for the next 20, 30 years. Your kids are going to watch that. So to be able to participate like Real did in the get out or have percentage i'm sure he didn't invest but they gave him equity in the movie because he came in a small budget movie but this is different man like

this is ownership so when you see fear this weekend in the movie theater and you're right it looks fantastic shout out to chris duskin um you know the whole vfx team that worked on this when you see that just understand when you buy that ticket, it is actually going back to a black production company and back to these guys who put their money up and they own that. So in five years from now, when you watch Fear, it's theirs.

So now we can buy some cars for Envy's car show. Uh-oh, Envy! Some extra cars for the car show. I got a hundred cars. I got a hundred cars. I got a hundred cars. Who got the most cars? T.I. and Envy?

Yeah. T.I. Nah, hell nah. T.I. Hell nah, bro. T.I. I was going ask so were you bored during the pandemic it was like I gotta shoot something I can't just sit on my ass but what was that with that thought process came because we were all home doing nothing no Dion was calling everybody he was on the phone with Charlemagne 6 a.m every morning we gotta change the world we're gonna do like Dion. Yeah, we got on a couple of Zooms with you during the pandemic. We did great, man. We were active. Dion was leading the charge on the podcast. It wasn't even entertainment stuff. It was politics.

Yeah, I think all of us, you and me and Killer Mike and Tamika Mallory, I think we all just, everybody knew something big was going to come out of this. We just wanted to be a part of whatever was going to be on the other side that was going to be financially beneficial or even just culturally beneficial. That's right. And I think, you know, in our own way, everybody did. You know what I mean? A lot of people didn't make it to the other side. Yeah.

I'm saying that physically as well as mentally. Mentally, yeah. A lot of people did not make that jump the other side. I'm saying that physically as well as mentally. Mentally, yeah. A lot of people did not make that jump. Y'all show that in the movie. Yeah. Some people wanted to make it. You know what I'm saying? Some motherfuckers around them just wasn't, you know,

they just wouldn't let it happen, would they? I ain't going to say too much. I wanted to ask you, Dion, how important is like just mentorship? Like who taught you? Like you giving the game to people, but who taught you? You know what? I wasn't taught. And I think that's what really helps me

to be who I am today because it was so hard for us for 17 years. Every time we went somewhere, somebody tell you no, you don't know how to actually do something so you have to learn on your own i just remember man two three times having a metaphysical death in my life well i'm like damn man like i thought i was doing this right but i've collapsed and uh later on in life i ended up being robert smith um who became a real mentor to me but i was already on the move he already seen that but yeah that's why rich is He already seen that, but yeah, that's why.

Richest black man in America too, by the way. Yeah, but that's why I just come from a place, man, of like, man, we could just show and educate. And I know that's not normal, but you know, we already said, man, the game is to be sold. And I told, I've always been like, no, man, you get to get a game away for free so we can learn and move forward. That's the bottom line.

You know what I mean? It's not, it should not be this thing where it's only one and we've had this conversation i've seen kevin hart have it i've seen ti have it terrence have it that's a reality right now it's only one you know what i mean and it's like man how do we get past that and then how do we also celebrate people that's actually winning man you know we was talking about uh joe sikora 50 cent on the way over here because joe is a really big part of this film and i was just saying to myself man do you guys understand we do as a culture but do you understand what this man has done in television about 50 yeah i don't think

people understand they don't 50 on his black dick yeah but at the same time why why why does the country not understand that and then why is he still being in a position where he has to fight for his rights? Right? Like, this is real. I think it's no value in black content. We value it, but I don't think me. But we are the value. It's in somebody else's hands.

True. They try to devalue it when we own our own content. Well, his numbers is better than every other show on the network. So what does that mean? But that's also why it's up to us, like everything that we're talking about, because obviously 50's been a mentor, and I've said a million times, I'll say it a million and one times, 50 changed my life by the opportunities that he's always provided to me.

But then you'll see people be like, oh, she did power. Now she on BMF. She just do everything. We're 50s at first of all i'm loyal and second of all like this man provided me so many opportunities you're mad about that or that's not the right thing but some other person gives me opportunity yeah yeah you should go do that you should go do that yeah I just says not it's not it's value when we give it to somebody else we have it it's just it's not value and they criticize you today copy you

there you go no it's it makes a lot of sense cuz I'm thinking about like somebody like Norman Lear right every time no one would say anything yeah judd apatow yeah i would be praised every everywhere yeah now you did say something that you said they they would you say they copy you to criticize you till they copy you now they try to copy your daughter and her girl group oh they tried to take that culture that's crazy i mean when did you realize that that was a copy as soon as you first saw it did you say that's my daughter's group nah man that's that's something really man that's my wife like that's tamika she you know that was her that was her brainchild her baby and uh it was brought to her attention i believe by some fans um a fan page kind of like inquire hey is this y'all i thought about it when i saw it

i i just wanted to first tell you when i thought about it i went around i was like well no ain't that uh tiny group yeah i thought the same thing but i mean i i don't spend a lot of time around little girl dolls too tough i got four dollars i know it man but you know what i think it was gift one of them were gifted for heiress and i think that's when tamika was like look these the deep that's what i was talking about you know but i mean man you know i'm regardless of how it shake out bro i'ma just tell you i'm proud as hell of her and my daughter for even you know rolling their sleeves up and you know and and going all the way with it you did did, because this is so many times creatives in the community, man, they see travesties of justice like this,

and they just go with the flow and roll with it. You know what I'm saying? These independent black women are standing up against this billion-dollar company and saying now y'all ain't gonna take our shit and I respect it most people feel like we don't have enough money to go back at them so let's just wait a grip now you know we millions in I ain't gonna cap you down there's millions multiples even to get this far you know what I'm saying and uh and and who knows where we would be if we weren't fortunate enough or able to to to fight the fight that that we've

been blessed to be able to fight with uh I I had a more faith that you know God will have the last say so. Hey, man, Florida just got 82 million. Wow. Florida just got 82 million. What happened with that? How did he say he was an endorser of the product and, I don't know, I think he invested in it

as well or something. He was an investor and an endorser and he was supposed to get, I believe, allegedly some shares. Some shares. Yeah, that's what I thought.

So I think the amount was like 32,000 and some shares, but they wound up awarding him 82 million. It became a billion dollar company. I'd never even heard of that energy drink tell Flo. I thought you were talking about it.

I heard about it because of Flo. But the thing is though this is a little bit different right because Flo actually had an agreement you know with the company. This company here I think their whole thing is founded on oh why

would we want to do business with these guys listen to the the language they use look at you know we don't want to we don't want to be associated with that we just want to steal from the coach and that's i said well i'm thinking well well well well there's your motive you know what i'm saying so you wanted our ideas but you didn't want to be associated with us for whatever reason so that's why you didn't come and fairly license legally uh and partner with us like you would anyone and the thing is you know that company ain't no angels they still maintain no angels they self i i'm i'm a firm believer let he without seeing cast the first stone I'm not perfect but I'm a lot better than I was you know what I'm saying and I think we you don't have to do being with tip to do being with the girls right you did and if you like it enough to to put it on

a box and and design something after it to sell it then why not cut these girls in or whatever the the growth is of whatever the proceeds is I just think man is it's terrible that you can still do this in America you know saying but you can't unless you got the means to fight that's right you know I was thinking to tip you know who's mentoring the young rappers in Atlanta because you talk about your growth and your evolution and I feel like brothers like you who made the transition from the streets you know to corporate america gotta give these young brothers some game because it feels like they just throwing it all away i'm i'm i'm always here bro you know what i'm saying i'm always here i always try and make myself available whenever i can and uh and i believe

that the mentorship is you know it's present it's present man you know you got uh uh institutions of culture like grand hustle qc uh you know you got uh uh free bands you got uh uh street execs uh you know it's it's a lot even so so deaf you, you got a lot of OGs that, you know what I'm saying, that reach back and still make sure that the conversations are being had. You got Killer Mike. You got, you know, CeeLo. Yeah, of course, Jeezy. Everybody, like, does our part to make sure that if there's some information

that a young man or a young lady needs that they know where to find it places like the gathering spot places like the trap music museum places like trap city cafe where you just show up and you happen to see somebody hey man how do you like a person like pulled up to the cafe or like how do i copyright my music if i can't really afford a lawyer i was like man you know i my music if I can't really afford a lawyer I was like man you know I just'm saying? That's what I learned. Let me ask you a question. This is a question for you too.

And you, this is interesting. Could you, when you name Killer Mike, yourself, QC, all these different brands, organizations that has pioneered rap, could you unionize hip hop? Like, is there a real way to actually delegate this brand? Because it is a multi- It's a multi-billion dollar a year business and you have these pioneers, right?

So is there a way to actually unionize hip hop? Was there somebody trying to do that? They've been trying to do it for so many years. Well, why they trying? What I'm saying is you could actually do that. I i think it should be done and the reason not only for that for conversation and growth but also think about all the artists that get older in a that's what i'm saying with a pension yeah don't have health care yeah you know don't have the finances that they need that's right retirement i mean i think that would be a great i guess you'd have to look

at other industries to see how they did it because that's out of my spectrum of education i guess you'd have to look at like the film industry and see how they did it way way way back because those old artists have nothing right right like they've been used through the system through the studios records get sampled so they gotta wait for that they gotta wait for the 50 year hip-hop to get a check right so that's crazy, man. Like, you should, as smart as you are, man, you should dive into that. I mean, bro, I hear you. It takes participation.

You know what I mean? Everybody got to be, you know, willing to come together. And, you know, I see most of the time our people, if it ain't our idea, you know what I'm saying? If we didn't think of it first, like a lot of times people don't really wanna participate collectively, but it is a phenomenal idea. And it's gonna be resentment to the artists

who aren't doing well. Why should I work with the artist that is doing well? Why would you just build it without them. Yeah. Right. I mean, you don't get in. Right. So anyway, that's interesting. We just pay your dues for after.

So it's the same thing. You pay your dues, yelling. And when things happen, you get health insurance. You get your retirement. We need that. We need that right now. Yeah. I'm with it.

Yeah. We need that. I want to ask you, Dion, as a director, because I know you got to go. Do you think of the audience when you're making these films? Like a black person wouldn't do that that black person wouldn't run in that room and they're screaming going on in here you know that's all i think about i'm actually audience first director um which obviously the track regular movies i've made um but yeah you have to actually put i think that's what makes me a little different is that I'm not trying to appease anyone else but the audience

that I'm making that film for and also grounded it in something that's authentic and real like even like fear like having all these guys these are all alpha males Joe Sikora tip you don't mean Terrence batch yeah man we're trying to like alpha females and alpha females alpha females as well. I don't even know what that term means. I be saying, all alpha males I see be getting in a whole lot of trouble. What does alpha male mean? Well, I mean, they're leaders. They're guys that are in the front that normally are leading a situation

or their group. If I didn't know them, and I know you got a group of guys you hang around, they would be the leaders of that group. I got you. You know what I mean? I always say, man, if I worked at McDonald McDonald's I'd be the baddest fry man but yeah we want to make the movies for the audience and this weekend when this movie comes out think people will have a really really good time watching it that's what the

first priority is we're so excited and it's about participation showing up supporting watching the movie tweeting about it talking about it so that we can spread the word and really, you know, get some real numbers out there to be able to continue doing this. What is success? What is the success for this movie? Like what would it have to do opening weekend? We already won. We already won. We finished the movie. Yeah. I didn't think we were going the success. We already won. We already won. We finished the movie. Yeah. I didn't think we were gonna finish that. Yeah, I'm also putting the movie in-

Nobody caught COVID? No, we didn't. Putting the movie in theaters is a huge win. This many screens, doing that independently, and then having so many opportunities for windows after this, right? So after this, then there'll be the streaming window, then there'll be another tier.

So we'll be able to profit, you know, international. So there's a lot of upside as long as we all support it. As well as the, you know, the learning and the wisdom and the experience that comes with producing next to someone

who's done it so many times before uh terrence and i we just like amen so what this mean for me it's like a master class it's great man it's great and this is and this is a new this is new for me as well in terms of releasing this wide so we've we've put our movies on our own um and one uh but this this is a wide release so we're actually running we beat studio movies a bunch um but this one's gonna do great man like i said we're in the system right now where you know you're watching some of these mega films make two three four million dollars um that have 50 million 60 million in so we know fear gonna come and do that which means we already beat most of these films anyway um but what i love

about what we're doing with fear is um which is actually very present in this room right now which is the power of reinvention see part of part of the system that we're in right now as black people we're scared to reinvent ourselves so the minute that you step out of whatever lane you've been running in everybody always make a joke about it that's right you know i was talking to tip like his comedy like why can't he do comedy right terrence went from hosting to now acting look at you multi-hyphenate acting hosting building company owner you you book like we have to get to a place man we're not scared to reinvent ourselves or learn something different and uh for fear for me it was like man let me show tip and terrence and joseph and everybody else myself and roxanne like really get on the box be like let me show y'all how this works at the highest level here's how you can compete and create warner brothers or new line or lion's

gate and that's exactly what we're doing right now two other questions one break down how y'all make money on planes right because the majority of movies planes i see on the plane but how do you how do they record that how do y'all make money off of that because the planes every movie's on the plane before you know it gets to most of the time where you can actually purchase that so how does that work that's a window so basically you're gonna a movie opens and then it's the same with a window so basically you're gonna a movie opens and then it's the same with a hotel so you ever go like this hotel you pay for it in a hotel yeah but where the plane is actually paying for it as well they're gonna license for you but all those deals that we're talking about in film those are deals that you could only make if you own the ip

right so when you look at these movies you're talking about for instance uh top gun right or avatar those movies are making three four hundred million dollars here and then they open overseas and they're at seven eight nine hundred million two three billion dollars well that's only the theatrical experience now understand that that's what that made in front of the theater now when it goes downstream what's downstream planes hotels cable first window buys it'll keep on selling gotcha tv1 tv when it gets to tv1 bt usa you run down the line right and now you just resell it again wow so it just keeps making money over and over again same way we watching all these old movies you know that what's uh eddie murphy coming to america life that's all life life right so you imagine how

much money that is man if you're a student you just keep licensing that through systems most of the time though you know uh the the the ips are held under the the big studios so some you know the the the airlines or whoever's responsible for doing the licenses for the airlines would just go to that, like a one-stop shop. They go and do a deal with Warner Brothers or do a deal with Universal

or do a deal with Lionsgate and they get all of the library. You know what I mean? Last time I saw you, you was at the Operation Hope Forum. Yeah. In Atlanta, Sleutard guy, John Hope Bryant.

And you was talking about your development that you was finishing. Complex, that's Yeah. In Atlanta, Sleutong guy, John Hope Bryant. And you was talking about your development that you was finishing. Complex, that's right. Complex. Yeah, yeah. Entrada. Entrada is my first, my first development

of affordable housing on Bankhead, a property I bought about five years ago. Eight and a half acres. Partnered with the city along with, you know, some private equity as well.

And we got 143 units. Congrats. Retail space at the bottom. Right now, man, we're about to cut the ribbon later on this year, but I'm looking for a tenant. I need a grocery store because it's a food desert over there in the area. I need a grocery store and a drug store because it's a food desert over there in the area i need a grocery store and a drug store for a pharmacy you know i'm saying for the people in the area because you know some people

don't have cars and they got to drive you know way you know up the street right you know on the other side of town just to get their prescriptions for you and a bank we need a central you know a central bank um i think it's important to speak to uh how they view us sometime right because if i'm mistaken if i'm not mistaken you had a grocery store there but they pulled out because they thought we'd be stealing well it ain't that nah it ain't really that they thought we'd be bad they're right you know what i'm saying right that will occur you know uh because you know it's just such a the the they what they say is you know, it's just such a, what they say is, you know, the growth of the community has not matured to a place. You know, they got to look at their overhead and expenses that it cost them to operate and how much people in the area presumably can afford to pay. So they need some subsidization, some coming from the city,

you know, some kind of rent, some rent consideration. But we need some people that can work with us just simply because the neighborhood, the community needs it. Anybody who done been in the Bankhead area, and it's growing, you know, Microsoft up the street, and, you know, Bill Gates needs somewhere to go buy a bagel man you know i'm saying so you may well just come on in and and work with some people that want to really really fill the void in the community so how do they reach out to you uh somebody listening to this they're like i got the grocery stuff for you i got the

pharmacy okay absolutely uh you want to talk to crystal pet at Dynasty Realty or Dynasty Brokerage. And she can connect all the dots. You can talk to people at Entrada. You know what I'm saying? And you can pull up on me and I'll definitely make sure you get on the phone and get in front of who you need to talk to to get it going. Last question. Dubai.

You got a chance to see Beyonce perform last question dubai oh beyonce performed it was no cameras supposed to be no cameras there and then charlamagne looking at you look how you're looking at it you want to talk about it you want to know what's happening man down that performance that's 70 what i just saw it was doing it i was like 24 million dollars it was you need a long watch to beyonce no no no no no no a bunch of no a bunch of celebrities went out there right nilong is a friend a bunch of friends we're all out there we're hanging out incredible performance is a friend. A bunch of friends were all out there. We're hanging out. Incredible performance.

This is the biggest launch in the world. They launched this hotel, the Royal Atlantis. Nobu launched it, a new restaurant. It was incredible. We all went out there. Beyonce looked amazing. She looked impeccable. Her voice, obviously, Blue Ivy came out.

All the vibes were there. A very theatrical performance. So this wasn't, you know, this wasn't single ladies dancing type Beyonce. This was like, this was halo Beyonce. Yeah, yeah. Right? Very classy. You know what I mean?

So the outfits and the wardrobe was masterful. She came out. She went on this little platform, had the wind and the water hitting her. It was amazing. You know what I'm saying? There was water hitting her? Yeah, they had these sprinklers hitting her there was fire there was fireworks coming off of the building what songs did she sing um no i mean she she went through a lot of her catalog but not not not as many of the upbeat more of the you know the emotional you know i mean people were tearing up

in the audience very emotional beyonce performance you know everybody was out there it was it was a vibe one question when i seen it why not 25 million the number was was reflective of not just the the payment to her but it was a whole production around it you know what I mean? Yeah, around the 24? Yeah, so this- So 24 million all in, remember we said that? It was all in.

I thought it was like a million dollars an hour. And I don't even think that was the number. I think the number was actually more. I think like the bigger number was somewhere around 45 million. Like it was, it's the biggest launch. They wanted to outdo the original Atlantis launch. That's somebody who you can honestly say, man,

she like, she deserved it. Absolutely. She work her ass off all throughout the year man and when you see Beyonce you gonna get a show so you know I'm like it's certain people we just happy to see those types of numbers go to and you're expecting absolutely but show back back to you know the the, the Nia Long quest. We have to celebrate our queens. We have to make sure when, when they step out, whenever you see, you know, when I see,

you know, when I see Gabrielle Union, Niecy Nash making good, like we gotta celebrate our icons. You know what I'm saying? LaLa will tell you, I don't care where I see it. You know what I'm saying? You know what I'm saying? You know what I'm saying? You know what I'm saying? You know what I'm saying? You know what I'm saying? La La will tell you. I don't care where I see you. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care. I don't care.

I don't care. I know what the hell going on. You told Marriott not to come. Ladies and gentlemen, this week, you are 27. And Terrence Long is the breakfast. No, no, no. No. You ain't celebrating.

You ain't celebrating. You gotta be celebrating them. No, I'll be first. Nothing's happening. No, I'm not doing this. There's nothing wrong with being terrible. I ain't talking to you. No, I got something. This is so terrible.

This is so terrible. Hello, my undeadly darlings. It's Teresa, your resident ghost host. And do I have a treat for you. Haunting is crawling out from the shadows, and it's going to be devilishly good. We've got chills, thrills, and stories that'll make you wish the lights stayed on. So join me, won't you? Let's dive into the eerie unknown together.

Sleep tight, if you can. Listen to Haunting on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, what's up? This is Ramses Jha. And I go by the name Q Ward. And we'd like you to join us each week for our show, Civic Cipher. That's right. We discuss social issues,

especially those that affect black and brown people, but in a way that informs and empowers all people. We discuss everything from prejudice to politics to police violence, and we try to give you the tools to create positive change in your home, workplace, and social circle. We're going to learn how to become better allies to each other. So join us each Saturday for Civic Cipher on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey there, I'm Dr. Maya Shankar, and I'm a scientist who studies human behavior. Many of us have experienced a moment in our lives that changes everything,

that instantly divides our life into a before and an after. On my podcast, A Slight Change of Plans, I talk to people about navigating these moments. Their stories are full of candor and hard-won wisdom. And you'll hear from scientists who teach us how we can be more resilient in the face of change. Listen on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, this is Justin Richmond, host of the Broken Record podcast. Every week, I or my co-host, Leah Rose, sit down with the artists you love to get unparalleled creative insight. Our new series is looking at one of the most influential jazz labels ever, Blue Note Records. You'll hear from artists like legendary bassist Ron Carter, singer-songwriter Noah Jones, and guitarist Julian Lodge. Listen on the iHeartRadio app, Apple Podcasts, or wherever

you listen to podcasts. Hey everyone, this is Courtney Thorne-Smith, Laura Layton, and Daphne Zuniga. On July 8th, 1992, apartment buildings with pools were never quite the same as Melrose Place was introduced to the world. We are going to be reliving every hookup, every scandal, and every single wig removal together. So listen to Still the Place on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts.