The Breakfast Club - DM Me with Doug Melville: The Architect of 90's Hip-Hop Fashion - How Andy Hilfiger Combined Music & Fashion with Snoop, Aaliyah and More 

Episode Date: August 22, 2026

Doug talks with longtime friend Andrew “Andy” Hilfiger about building culture at the intersection of fashion and music, from early retail lessons with his older brother Tommy Hilfiger, to creating Tommy Jeans, and his own brand, Andrew Charles. Andy recounts key moments in his career, including styling hip-hop and R&B artists, launching iconic campaigns with Aaliyah, and how Snoop Dogg ended up wearing his designs on Saturday Night Live. He tells Doug about launching J.Lo by Jennifer Lopez, and remembers where he first met Doug... on Britney Spears' Baby One More Time tour. Andy shares advice on how to start your career in the fashion industry and reflects on changes driven by e-commerce and fast fashion in recent decades. For more of Andy Hilfiger: Andy's Instagram www.AndrewCharles.com DM Doug: @DougMelville www.DougMelville.com   Original Publish May 26, 2026YouTube: https://www.youtube.com/@BreakfastClubPower1051FMSee omnystudio.com/listener for privacy information.

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The cast of Frozen Stopped By, Kristen Bell, Josh Gad, and Adina Menzel. I auditioned for Frozen. What? For Christoph. They said, okay, what are you going to be singing today? I said, I don't know. That must have been why you didn't get it. Oh, you probably won't.

Plus, John Stamos, Hayden Christensen from Star Wars and more. And I guess I can share that, uh, no way. Listen to the latest episode of Hey Jonas on the Iheart radio app, Apple Podcasts, or wherever you get your podcast. Hey, this is Hayes Davenport. And Sean Clements. We host the podcast, Hollywood Handbook. Each week, we talk to someone in show business and try to help them with their careers and see what they have to offer us.

Everyone has a good time and no one gets mad at their publicists for letting them do our show. We've had a lot of great guests like Sarah Sherman, Adam Scott, Danny McBride, Ben Stillard, and a lot of other big shots that wouldn't be where they are without us. Listen to Hollywood Handbook on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. On the new podcast Solita, we share the messy reality of traveling alone as a woman.

I can wait four hours for the next bus or this random dude is offering me ride on his motorcycle. I chose option B. I'm Julie Pinero, and I travel by myself because it's a rare space where I can say yes without asking anyone else first. I'm on a mission to reclaim the word solita, trading the pity for possibility. Listen to Solita on the Iheart radio app, Apple Podcasts, or wherever you get your podcasts. Welcome to DM me with Doug Melville, a self-help podcast that brings practical advice directly to you in a relatable and experienced voice. I'm your host, Doug Melville, and every week I'll be serving up advice and insight through guest interviews, detail breakdowns of issues of the day, and by answering questions from listeners

just like you. If you want to DM me, just go to Instagram and at me at Doug Melville. Joining us today is Andrew Charles Hillfigure, an American businessman in the fashion industry and a musician. He currently sits as the creative director and namesake of Andrew Charles, his rock and roll inspired fashion line. On the fashion side, Andy's first job was at 12 years old when he began selling jeans with his brother Tommy in a store in Elmira, New York. Andy's other love is music where he's been playing bass guitar since he was a teen. In 1982, Andy moved to Manhattan from upstate New York where he pursued his passion for music. touring with members of the Ramones, Kid Rock, and the Blue Oyster Cult.

In the 90s, Andy was division behind Tommy Jeans, a division of the Tommy Hillfigure Corporation, where he mixed music and fashion together at scale and helped change a generation. From Graham Puba to the iconic Aaliyah to Usher to Snoop Dog on SNL, he has styled and dressed some of Hollywood's largest movie stars, rock and pop musicians. After a decade of work at Tommy, Andy started a new company called Sweet Face Fashions, playing a major role in the launch of J-Lo by Jennifer Lopez and helping build the glow by J-Lo perfume business with ultimately went on to gross over $250 million in sales. He then moved on to create Star branding, along with his brother Tommy and others,

to help support the build out and creation of celebrity fashion partnerships all across the world. it was this that inspired him to start Andrew Charles, his own fashion line. Ladies and gentlemen, let's give it up for Andy Hilfiger. Yay! There's no one here but me. Andy, how are you doing today? There's no one here but me. I'm great.

I'm in our pop-up shop, the underground fashion outlet. We're not open for a couple weeks, but it's a little cold. in here, a lot of cool stuff. I'm getting ready to do another pop-up shop in Elmira where the people's place first location and excited about that.

So I'm here gathering product to take it upstate. Okay, so tell me what happens there. Tell me what happens in your mind these days. We'll go back into the history, but as you sit there in that room, Is it really about, you know, looks or is it about reselling history or is it about fabrics? What kind of inspires you to sit in that room?

Well, right now I'm getting ready to do a five-day pop-up. It's like underground fashion outlet, UFO, we're like a traveling. It's like a band. We load up. We go to locations. We have an event for four or five days. and so right now I'm curating what to bring because I can't bring everything and I have a mix to your question. It's a mix. It's definitely some iconic pieces. I'll always bring some like Jay Lowe's jumpsuit, her own stuff, Keith Richards Leopard.

I'll always bring a lot of cool archives. But I have vintage. I have vintage. I have. have all the Andrew Charles stuff, some Tommy, I have rock and roll. What else do we have? We have some Ad Hardy now. We have some cool stuff. So it's a very cool vibe. But the whole thing with the store, it's not just like going in some store and whatever. It's a shopping experience.

There's stories behind a lot of the products. There's music. We're going to play a show. in the evening at the same venue, which is now a hockey arena. So I'm curating the whole week and real excited about it. It's just, it gets stressful towards the end because you never know if you have enough for too little, what kind of stuff. It's still cold out, but spring is coming.

So do I bring outerwear? You know, it's, but it's all fun. It's just being around clothing and music is what else you're going to do. Yeah. No, it's like your DNA. And, you know, while many people listening may, you know, know your brother Tommy, you have really been the mind particularly around Tommy jeans, but you guys are, you know, partners in crime in this life.

Yeah. I think the first question I would ask you is, you know, how is it working with family? You know, I think a lot of times people, you know, just when they're starting out or they have an idea, They go, oh, you know, I would never work with my family or I cannot work with my family. But you were able to pull it off. Well, listen, working for Tommy is and was great because it's all about ideas with him.

He's always looking forward and coming up with his ideas. And like the bus tour, we took all the celebrities, Alia. he's like Andy, why don't you do like you're going on tour like the band and go to all the stores all over the United States. And so I took that and we rented the buses and we put the advertising and the celebrities and the music and we went on the road. You know, Tommy's different. I'm one of nine kids. And when we were working all at the people's place, Tommy's first store. store, it was just learning the business. You know, the jeans would come in. You'd size them. You price them. And you kind of learned in retail. And Tommy taught us a lot. And also Betsy worked there,

Ginny, Billy. Everybody kind of worked there at the people's place. But then Billy and I went to New York with Tommy, but Tommy went to do his Tommy Hilfiger stuff, and Billy and I were in the bands. But how that always came together was Tommy loved rock and roll, loves rock and roll and music and everything, and he had always wanted to dress us in cool clothes. So we'd go to New York City and buy like stuff. and wear it on stage. So I started, like, dressing a couple of celebrities here and there,

but then it really became a big thing for me because when I first went to Tommy Hillfiger Corp, that was 1991, and it was really to work on the Formula One stuff. That was my first thing. But then, like, you know, two weeks later, Tommy is saying, hey, should we sponsor Pete Townsend and the Who? I'm like, yeah. And then we just got into this whole thing. But I went to Hong Kong to work on the uniforms for Lotus.

And on our way back from Hong Kong, Tommy met me over there and he made the changes because I really didn't know what I was doing. I mean, look, and I have a good eye about things, but I really didn't know what was happening. And he met me in Hong Kong and made changes to the Lotus line. brought it back to New York. We took the Red Eye from L.A. And we ran into Grand Puba and the Brand Nubians. And they were decked out in Tommy and Polo. And at that time,

Grand Puba was shouting Tommy out in his songs. One with Mary Jay and was the saying. I was like, Tommy, Tommy, that's who's rapping about. It's all over the radio and the streets. And I knew about it because I lived uptown in the kids with, tell me, oh, they're rapping about your brother and this and that. But also, I knew a lot of hip-hop kids because I worked in film in the 80s, and I must have done 20 videos.

I did a movie with Russell Simmons and Rick Rubin called Tougher Than Leather. I was a lighting guy. So I started bringing clothes to set, and Russell was like, what's that? What's that? And I'm like, that's my brother's line. But Jay, Jammer. Mr. Jay, the DJ, was like, yo, your brother has clothes, and I'm like, yeah. And I'm here on the back of a truck putting lights in, and I bring them clothes.

And then the rest of the guys wanted them. And so that kind of started. But then I went to work for Tommy about a year or two later, and Russell Simmons called me and said, Andy, you know, I want to come up and see the showroom. He didn't remember it was me from the film shoot. You know, I was just like a PA. I was working it. And so I told him, I said, yeah, yeah, yeah, we worked on that movie. And yeah, yeah, yeah.

But anyway, he came up. I showed him at this point, Hillfigure was blowing up and starting to go international and more product categories. And the stylist started calling. Graham Poohen, those guys came up a couple days after the Hong Kong thing. And we saw them at 6.30 in the morning at JFK. They had just done in living color. But it created a whole new place for me in the business.

Because, yes, clothing and the whole thing. But putting music and clothing together, I mean, there'd be days that like, oh, Mary Jay's coming up. She comes up. Method Man's coming up. A week later, I'm watching a video, and they're in the clothes I gave them. So it was a whole new kind of advertising that the other companies, our competition, let's call them, they weren't answering the phone for music and hip-hop. And the word got around to the stylists and the artists and the labels.

In fact, a rock and roll guy from Atlantic called me and said, hey, I have this young girl here. He was running A&R or something. This young girl's here, and she loves your brand. You know, do you want to meet her? She wants to meet. And Alia walks in the door. And I'm like, you know, she was amazing.

And that's right when we launched Tommy Jeans. And she wanted a model. and she loved the brand and we loved her. It wasn't about so much money. It was about chemistry. And it was very authentic. And that campaign, you know, that was the Tommy Girl campaign that blew up.

It's still so iconic. Yeah, no. And I think it's very interesting because sometimes you just see the front, you know, people just see what they see. But maybe break it down or maybe just share a little bit about kind of how that came to be.

It was never really. plant. Basically, Billy and I were playing in CBGB, the Ritz. Studio 54. We were playing in bands in all these things. And Tommy was freelancing. In fact, he worked for Joraj. And then he did the Coca-Cola clothes and then launched Tommy Hilfiger. And Billy and I were, you know, we were downtown playing gigs. and Tommy was doing his whole fashion thing. And Billy and I also worked at Manning's music on 48th Street. And one morning I was getting off, and we lived on the Upper Upper West. So one morning I was getting off the train to go to work, and I saw a billboard in Times Square.

And it said the four great American designers are, R.L. R.L. for Ralph, Lauren. K. K. Kelvin Klein, P.E. Perry Ellis. Then it said the newest is T.H. And it had the flag there. And I go into work. And the owners of Manny's, the sons, Jud and Ian were like, hey, isn't this your name? We bought these at Sacks last night. I was like, yeah, yeah, that's my brother's line. Then another time I was working, we were working at Manny's and Tommy came by and said, I want to You know, you want some clothes?

I've had a new line. I want to show you my showroom. I said, I have to deliver a good guitar case to the Waldorf. I'll go with you. So Tommy and I go, of course, they're like service elevator over there. I'm like, all right, whatever. With Tommy and dropped the guitar case off. We went over to, yeah, I know.

Nothing's changed. We walked over to 1411. Broadway, which is the fashion building in New York City. It's with a guy with a sewing machine. Anyway, 21st floor, we go up. The door opens, and there's a huge, huge sign that said Gloria Vanderbilt. Gloria Vanderbilt was the jeans, amazing company. He said, oh, yeah, that's my showroom.

And it was, you know, like the size of the store with a little red, white, Tommy's flag. He said, we, you know, we just shipped and it's going well, blah, blah. Here's, you know, pick whatever you want. It really wasn't my style, but, boy, I picked some great stuff that I probably still have today. But a couple years later, that was probably in 86, 87, and then Billy and I started touring with the guys from Blue Oyster Call. Marky Ramon, the Richie Stats. We were playing in a lot of cool bands,

but we weren't making, you know, a lot of money. Anyway, I'm home in 1990 on a Sunday, and I'm watching a Grand Prix. I saw a race car go by, a Lotus, and it had the Tommy flag. So I called him, I'm like, oh, wow, I see that they're doing the racing. He's like, yeah, because he's part.

partner Lawrence was big involved in Formula One, as he is today. Lawrence Owens, Aston Martin now. But anyway, he said, yeah, we, you know, do you want to go to the races and give away hats and T-shirts and backpacks? And I'm like, yeah. He said, you know, we'll pay you to go to the races and promote our relationship with Formula 1. Well, I would go to the races and give out stuff and meet people and everything.

think. But then I'd bring the stuff back. And the stylist would say, oh, we're shooting Tribe Called Quest next week. Do you have anything? Yeah, here's some Lotus Hill Figure. So I took what I was doing in Formula One and brought that into music. And it became a very hip collection on the streets. And in the stores, we eventually put the Lotus, Hill Figure, and the stores. And I went on the road with a race car. People saw the car. and bought clothes. So that was another chapter. So basically how it started was it was just like proximity. You had the materials. You knew the musicians and other companies really weren't styling hip hop at the time. They weren't taking the calls.

They weren't really engaging with it. So it was really more of, you know, like before street teams, you were basically just the ground. contact, you just give out the merch? Peter Paul and Coshan and Anitzi and Kadada Jones. I mean, we had a hot street team. We'd go to the clubs with clothes and we'd have great parties. And we had our own street team. And we worked with Steve Riffkin's street team.

And we worked with everybody. So we were a clothing company. And this was all just really, your motivation though, right? Like this was kind of just, you know, let's just find, fit in where we get in, you know, just kind of, you know, a little bit of spray and prey kind of thing. You're just kind of just getting the word out. We'd go to photo, or video shoots, photo shoots with shopping bags.

We'd get there and Lauren Hill and Wycleft and Praz would be like, oh, shit, what did you get for me? They ended up on cover Rolling Stone and cover, of XXL in snowboard by Tommy Hillfigure. You know, it was just it wasn't strategically planned. It was just chemistry

and they love the clothes. I loved putting them on them. I had the first celebrity fashion show in New York City with hip-hop. And I had Quincy Jones, Cadata Jones and I styled it. We had Aaliyah, we had SWV, we had the Wu-Tang Clan. Everybody was on the runway.

Q-Tip, Usher, Alia, when she was like, you know, first came to New York, even before she did the Tommy stuff. And that was through me and my team. It wasn't even a corporate event, but it became like the coolest thing ever. It was the new music seminar seminar. And what happened was, I don't know, Goddard or someone said, hey, you know, Vibe and LaFace Records is doing a fashion show, wants to do a fashion show. And it wasn't like, oh, let me find out.

Let me go through meetings. I'm like, let's do it. Boom, we did it. Like maybe a week later. That's the kind of stuff. It was basically guerrilla marketing. Yeah. Eating well shouldn't be complicated,

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On the new podcast Solita, we share the messy reality of traveling alone as a woman. I can wait four hours for the next bus or this. random dude is offering me a ride on his motorcycle. I chose option B. I'm Julie Pinheiro, and I travel by myself because it's a rare space where I can say yes without asking anyone else first. I'm on a mission to reclaim the word solita, trading the pity for possibility. Every time I tried to be alone, I kept meeting people, and they were like,

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and really anybody hoping to stand out. You're not hired just to fill time and space. You're hired to fill the space with you. You have something in your guts. You go with it. And Sean Johnson recalled the moment she realized her, now husband, Andrew, was the one. He was just so unapologetically himself and knew nothing of Hollywood.

He hadn't been on a plane before without his family. It was so pure. Listen to Joy 101 with Hoda Kotby on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. And maybe you could share how this actually, I mean, if you could look back and from coming back from the airport and seeing Grand Puba at 6.30 in the morning and making sure you went up to him because he was wearing the items in the video to kind of the beginning stages. So it's kind of seeding itself. And what was the aha moment? Was it that SNL moment or in your mind as you're going through it and living it in real time? Was there a moment where this was happening? Like this was where the guerrilla

marketing is actually turning into like a cultural takeover? Well, yes. And Vibe magazine, Quincy Jones launched Vibe. And Vibe was like the R&B urban Rolling Stone. They came to me, said, Andy, you know, we got the sign of the magazine. There's fashion. And it's great. I gave them, because I was also in charge of the ads, the advertising, I gave them

their first ads, also the source, also XXL. So I stepped out of the commercial advertising thing and advertised in these magazines. And again, the first commercial company in this. The aha moments, I mean, so many of them, but really getting to know Quincy Jones and Kadada and Rashida and Rashida had great times with them.

But here in the, you know, you hear the Tommy Hilfiger name on the radio and you're like, what's bigger than that? That's so iconic and so new. Always excited. I mean, when Ray Kwan came out with his solo record, same thing.

It's just like rapping about Tommy and Q-tip and the Fugis. And it was very cool. And, you know, talking about Tommy, but really talking about Tommy Hill, the collection, the clothes, the whole vibe. And you know what's crazy about that, you know, as you share the story, it wasn't paid for that, you know, they wanted to do it. Or you encourage them to do it. Like, you don't tell them to say the name in the song, really. They're just saying the name in the song.

Because I remember at a time in the early 90s, I mean, it was really in a lot. lot of songs. I mean, it was in a lot of hip-hop songs. But, you know, that continued also. And A-Sap Rocky and then, you know, some of these younger rappers. And the Hillfiger thing has continued in the songs, I think, because of what we did early on. Andy, if you don't mind, could you share that story of, at least for me and my generation, And it was really that one moment on SNL where Snoop Dog wore the Tommy rugby. And, you know, for those listening, SNL had never had a hip-hop artist on as the featured musician. In addition, Snoop Dogg's doggy style was one of the first, if not the first,

who was full hip-hop that went number one on the pop chart. and he was going to go make his appearance on SNL. Can you share how that came together in the back end that he ultimately wore a Tommy shirt and showcased it on SNL when the whole world, you know, that was when shows were getting 20 million viewers. You know, that was a different time. Really no internet.

Very few people had cable. Can you share that story from your perspective on how that came to life? Tommy Michael H. and I, were at the after party for the MTV Awards. And it was at the National Museum of History. And Snoop like Michael H's hat. Like, because we were kind of dressed in rock stars.

And they started talking. And we all started talking. And I said, yeah, this is Tommy. Tommy. He goes, oh, yeah, man, I know, you know, probably from Gran Pooble. Like, he knew what Tommy Hill was. And that's what the, everybody called Tommy Tommy Hill. And I said, hey, if you want to come check out the clothes, give me a call.

Here's my card. But at this time, everybody was calling and coming up. So I didn't really think like, oh, yeah, they're going to come up tomorrow. I thought they were cool and I knew who they were. And from the chronic with Dr. Dre and the whole. new Snoop thing. And so the next morning, I get to the office about 11 o'clock. And the phone's beeping, or, you know, the lights flashing. So there's a message from Snoop. He's like, yo, Andy, we met last night. I want to come up. So I called back. I'm like, yeah, yeah. He said,

we got to come now because we're going back to L.A. I said, okay. They showed up. Snoop walks in in Tommy Hilfiger corporate with the dog pound. And everybody's, like, oh, I wonder who this is, what's going on. Here, Hillfiger's a major corporate, all-American fashion company, and the dog pound showed up. And Tommy showed him everything. I showed him around. We showed them, you know, everything from suits to rugbys to sweaters to, you know, all the different accessories. And we said, hey, pick some.

stuff, pick what you want, you know. They took a bunch of stuff. We gave them clothes. And they left. And Snoop said, I'm going to be back in a couple weeks. I'll call you. I'm like, cool. So he came back and he called me, but we just hung out. We went out a couple different places and this and that. And then I don't know if it was another trip, maybe a couple weeks after that. He called and said, oh, Andy, what's up? I need some more gear. I'm like, oh, come up to the office. He's like, I can't.

I'm rehearsing for Saturday Night Live. Meet me at my hotel, McAlo, in Midtown, at midnight. So I went over there with a nitsy, my assistant, who knew everybody and arranged everything. Anyway, we went over to the hotel. and gave Snoop the clothes and the dog pound. And then Snoop said, yo, but I saw the other rugby on the mannequin. I went back to the showroom.

This was one in the morning. Got in the showroom, took the rugby, went back and gave it to him. He's like, I'm going to wear this. I'm like, cool, man. So I left. The next night, about quarter of 12, Tommy calls and says, Hey, Andy, Snoop's.

got my clothes on. I'm like, yeah, I was at Hotel Mattelow last night. And then that Monday in the office, all the sales teams from all the different areas like Texas and Florida and California, recall and saying, what happened? Because we ran out of the rugby's. And Anitze was like, oh, that's because Andy dressed Snoop Saturday night. So that was like a whole other way of media marketing. And then a few months later, Spice Girls were in town, and I went to four seasons with chopping bags of clothes,

and they wore it on Saturday Night Live. And then Kadata called and said, New Edition is going on Saturday Night Live. And they need leather jackets, and we had these great motocross jackets, and they all wore them, and Bobby Brown shouted me out, on Saturday Night Live.

So, yeah, there was MTV, or BETT was the best, but we've got a lot of play out of, yeah, out of this new way of media. Yeah, no, it's funny. I just was, there was recently an interview on with Snoop Dogg, and it went around, it was viral, or at least, you know, it got to share with me many times, but it was really, Snoop talking about, if not for you, specifically at that night, meeting up with him and all the things, you know, you were really the plug to get him to wear that.

And it was really... And he said all of hip-hop. That, you know, really helped change it. Yeah. Yeah, yeah. And that was three weeks ago, two weeks ago. Well, what happened also is so the Saturday night live thing happened. everything's cool. Then I hung out with Snoop in LA at a couple events or something. Real friends.

You know, I'd call him when I was out there, whatever. And then he called and said, hey, Andy, I want to do my own clothes. I'm like, oh, okay. So this friend of my Michael Cohen, who's connected to all the manufacturing, and he passed away now, RIP to Michael. but Michael Cohen, I said, Mike, you know, can we look for a deal for Snoop? So Michael and I went around the garment center, and a lot of people told us no, but somebody told us, yes, we want to do it. And they launched a line called Big Snoop Dog. And it was in all the department stores and had a nice run. It was great stuff. A lot of bandana and patchwork denim, really his L.A. look.

his Long Beach look. So, and he, and I didn't, I just did that as a, is a favor. I didn't, you know, put myself in the deal. And he knew that. And, you know, he's just a great guy. And that, that's interesting. Did that, did that kind of inspire you more that these partnerships were actually like a huge opportunity, you know, maybe at the time they were overlooked or it was niche or it was,

you know, whatever, like you said, whatever word, I feel like they've changed the word It's urban, it's black, it's hip hop, it's, you know, whatever the case. But did that kind of inspire you to see the opportunity around partnerships with celebrities and fashion? I was getting calls from everybody to do their clothing lines, especially after I signed Jennifer Lopez. Michael Jackson called and I met with him twice and it has house and everything. And he sat there and showed me everything. and he designed all his clothing himself, all that stuff that Michael wore was all designed by him. But at the time, I was doing Jennifer Lopez and I don't know, it's a lot to launch a brand.

So everybody was calling. And at one point, I was basically like, you know, rockware, fat farm, all these brands were coming out. doing major business. So I signed Jennifer Lopez. I left Tommy Corp. And I signed Jennifer Lopez. And we developed a clothing line, a jewelry line, a lingerie. And we had a deal with Macy's. And then we put out a fragrance through Cody that went number one called Glow by J-Longer. The apparel was tough, but we got it really great eventually. And then the collection we did, Sweetface, it was a higher-end collection. That was great.

So it was a good run. And then Coles took it over, Coles department stores. And then they did J-Lo Beauty. And at that same time, or a little bit afterwards, we launched. my brand, Andrew Charles, but the stores wanted to know who was the spokesperson besides me. They wanted to know a celebrity. It's like, how about Stephen Tyler? Because at the same time, Stephen wanted to do something in fashion.

So I did that relation, you know, hooked that all up. And Stephen for a year was behind the line. Did a couple fashion shows. And then this guy, Eddie. Lambert who bought Sears Kmart. He had signed Adam Levine and Nikki Minaj, but really didn't know how to do the celebrity brand thing.

So he hired my team, Star Branding, and we launched Nikki and Adam in all of the Kmart stores. So that was another celebrity brand. Had a lot of fun with that. No, I remember all that. And actually, you know, it's funny, you and I met through Quincy Jones. I was actually an intern at his office, Quest Records. And it was Jay Brown, who was my contact and his brother, Kyrie Brown, Mike Persad, the Prasad brothers. And they kind of through that circle, connected you and I,

because at that time, you were working on a music label with him, like an Andy Hilfiger, Quincy Jones music label, and you were in the process of, you know, sponsoring the Britney Spears tour where I worked. But how did that conversation go with Quincy Jones and Andy Hillfiger Entertainment for you to kind of take your network and then instead of just clothing musicians, you were going to actually source A&R, play on, and elevate musicians on that side of the table. Kadada, who was working for us, and I mean, ever since she got there, the phones were like really ringing off the wall, everybody from L.A. And anyway, Kadada's kept saying, Andy, my dad's looking for artists, you know, and I'm like, yeah, well, I've got a lot of artists.

I mean, we can do this. So Quincy and I talked and he said, yeah, bring me some new talent. And, you know, he even wanted me to A&R a new order record. New Order was a very huge group. But on the team to find new artists, it was Jay Brown, probably Kyrie, J.Z, and myself. And we were all consulting quest. And I was really helping out to Mia with her career a lot. We'd put her in, like, fashion shows, and I got her in some magazines.

And then Jay Brown and I put together Michael Frito, his record. And it was executive produced by Quincy. But when we brought it to Warner Brothers, who was our partner. they wanted it to be more pop like in sync and Backstreet Boys and this whole thing, where Michael was a little more R&B than that. He was more like Aaron Neville type voice. Anyway, we did. We went to the pop producers.

We got great tracks. We had a top 20 hit this time around it was called. But a friend of mine in the business, actually used to be a rock and roll lawyer in New York, who I knew, called me when I was in L.A. Working on Michael Frito's record. And he said, Andy, I have a new artist. We just did a video. I think she's going to be huge, but we need help. She bought the model, you know, the money.

I said, well, you know, send me the tape. That was at the time where you know, you got a VHS in the mail the next day. I put it in and it was baby one more time. And I was like, oh, well, this is great. She's cute. You know, she's great. So I called them back. I said, we're going to be in New York next week.

He said, we are too. I said, I want to do something with her, but I want her to meet Tommy. So they said, great, great. So they came to New York. They came to the office. It was Larry Rudolph, the lawyer, manager, and Brittany. And Brittany was just a little girl from Louisiana. Yeah.

And I brought her up to meet Tommy. Well, he was in a design meeting with like 15 people. And I opened the door and everybody looked over and I said, oh, everybody, this is Britney Spears. She's going to have a new song on the radio next week. blah, blah, blah. Then Tommy came out to say hi. And then I saw, so I want to use her in the campaign, you know, with Mark Ronson and Kadata and these others. But Tommy was like, it's up to you, but stay in budget. Like we weren't trying to, you know, pay it for a supermodel. And so she did

the campaign a couple weeks later, and we rented a recording. studio down on 6th Avenue in the 20s. And the day we did the shoot, she went number one. And CNN, the Post, the Daily News, Fox, everybody came to the studio to do press. And so I can't say I discovered her because she was going to blow up anyway. but I really put some icing on the cake. And then she came out in these ads and vibe and Rolling Stone and, you know, Teen Vogue and huge ad campaign.

So then Larry called and said, oh, the campaign was great. Thanks so much. But we're going on tour, Brittany's first tour. She's got a headline and we need sponsorship. And I said, how much and this and this. So I said, I'll sponsor the tour, but you got to let my artists open up for Britney. No problem, no problem. And I said, and they all have to wear Tommy.

Tommy girl. They didn't have to wear it on stage, but, you know, everybody should be wearing Tommy. No problem, no problem. So we did 25 dates. Tommy Jeans Presents Britney Spears and Michael Frito opened for her. And then she just got bigger and bigger and bigger. No, I love that. Eating well shouldn't be complicated.

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because it's a rare space where I can say yes without asking anyone else first. I'm on a mission to reclaim the word solita, trading the pity for possibility. Every time I tried to be alone, I kept meeting people, and they were like, you smiled at us. Not a lot of people smile around here.

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I hope you listen to Solita on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Hoda Kotby, host of the podcast, Joy 101 with Hoda Kotby. If you know me, you know, I'm always searching for inspiration and useful tools to maximize joy. So this podcast lets us uncover those things together through meaningful conversations with fascinating people. Like when my friend Henry Winkler offered advice to aspiring actors

and really anybody hoping to stand out. You're not hired just to fill time and space. You're hired to fill the space with you. You have something in your guts. You go with it. And Sean Johnson recalled the moment she realized her, her now husband, Andrew, was the one. He was just so unapologetically himself and knew nothing of Hollywood.

He hadn't been on a plane before without his family. It was so pure. Listen to Joy 101 with Hoda Kotby on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. You know, it's funny because you and I met in 1999 on that tour. Yeah. I was hired to be an assistant tour manager. And, you know, we've known each other. It's crazy.

26 years. We can't even talk about how long it's been because we both started, you know, so young. But, you know, it's crazy to think about how many years ago that was. And, you know, just the 90s in general. So when you look at fashion today and you think about, you know, everything you just shared, you know, what is your thoughts on the state of the union? I mean, obviously a lot has changed, but in your mind, maybe what stayed the same, what's changed, everything.

Maybe you could just share kind of like a 90s to today fashion time capsule. Well, it's reintroducing, reinventing, and nothing's really changed except the landscape of how the retail market it works now. You know, with your onlines, your Amazon's and your Shopify's and all your online shopping really took away from

a lot of the stores. So, you know, it used to be a world of department stores and more retail stores. And now a lot of that is taken away by the internet.

But like luxury, luxury will always be luxury and maybe it's down a bit right now but it's because they've expanded in some stores work some stores don't the Middle East you never know but what happened in our business is the fast fashion guys came in and you know you're setting up these huge fast fashion business is across from a Macy's where you can get really half the price. And that really disrupted things. And then you have Zara.

I mean, they're all great stores and have great product, but that's the whole landscape change. So it's much harder for brands to expand in the States unless they have a big online presence. And have, you know, a few of their. own stores or whatever, but like Andrew Charles right now, we're online, Andrew Charles.com with the rock and roll line, and we refresh every season, we'll refresh with new pieces, but we're only in two stores. We're online and in two stores, and both of them are my, you know,

my wife came into my stores. So you've got to figure out your own thing in this business. and just like music. I mean, you can become a big popular musician if you build your own audience. So it's kind of, I feel it's the same thing. Right now I'm really building an audience. And it's going to take time, but it's great. I mean, the people who are joined in to being part of this lifestyle and this brand are dedicated. They love it.

We're just expanding it. And we're not trying. I'm not trying to be anybody we're not. We're just being who we are, and things have been good. We dressed just, MGK's been on stage. He's huge now with our clothing on his tours. And it's kind of the same thing in the 90s, you know. What is your advice for people that want to get into fashion?

I mean, with kind of holding companies and conglomerates, And, you know, that was maybe back in the day, there was a lot more independence. But, you know, a lot of people are obviously passionate about the fashion industry. But I know your two sons work in fashion. What is your advice to young people, whether it's your own sons or someone that comes up to you and says, Andy, you know, what are some tips? Okay. Work in retail.

If you're into fashion and want to be in the fashion business, whether it's the business, the marketing, the apparel design. If you work in retail like at a gap or, you know, one of these, Abercrombie or anywhere, you learn, you learn the styles, the fits, the fabric, what countries they're made in, the price points. It's an education right in front of you. So that's my advice. And then, you know, FIT's great. there's a lot of great fashion schools

Parsons that's nice but FIT's a state school and then there's Marist and Poughkeepsie and there's Savannah there's I mean there's all kinds of great places to go to school but if you're not going to go to school

I mean even if you do go to school you should work in retail yeah and you're and you're too son's work in fashion. What did you kind of tell them? Did you want them to kind of take over, not take over, but extend the fashion elevation of the family, or did they just get inspired? Maybe it's in the DNA. It is in the DNA. Well, Andrew always had, he's the collaboration designer at Wrangler, and he worked at Tommy and interned and stuff, but he went to Parsons school. but Andrew has always had the same kind of thing like, oh, look how cool this band looks.

Look at the stones and their things. So he always got the whole, he is great eye. And Will is great with people in events and PR, and he's working at G3 who have Carl Lagerfeld, DK&Y. I mean, they have like 20 starter. They have about 20 brands. and Will is doing influencer marketing in events. So they're both busy having fun doing their thing. Will reminds me a me a bit because he's like,

oh, yeah, I just sent, you know, so-and-so this or so-and-so that. And I mean, that's what I did. But that was before it was called influencer. Yeah, no, you're like the original influencer. I really one of the architects that did it at scale. you know Andy if you could share maybe double-click just for a second the Michael Jackson movie is just coming out

and you know most people he's been passed away I think he passed away in 2009 you know it's been so long you know since he passed away but yeah maybe you could share a little bit because he did an iconic vibe magazine cover with that hill figure sweater and I know you travel to his house What was it like meeting him?

Because he was so big, you know, it's interesting. He's seeing the interviews now, Andy, where people were like, he was so famous. I know. That you can't even, you know, there's like no way you can compare. He sat there and told me for a half an hour how, you know, how big he was and he was bigger than this and that and this and that. Yeah. How it really happened was Cadatta was styling with. with Kevin Stewart, who was the fashion person at Vibe.

They were styling a shoot with Michael Jackson. And Kadada said, I need the H sweater, I need this, I need that. And Kevin and Kadada went out to L.A. and did that photo shoot. So I didn't do that shoot, but I endorsed it and gave her the clothes. and stuff like that. But years later, maybe three, four years later, I got a phone call from a friend and said, I'm sitting here with Michael Jackson. And he put Mike on the phone.

And Michael's like, oh, I want to meet you. I want to send you over my clothes. And this is when I was at J-Lo on Bryant Park. And I said, oh, yeah, definitely. I'll, you know, send him over. I'm not kidding you. Like, within an hour, I had his red shirt and his black shirt and his black. black pants with a thing down the side in my office. And then he called back and said, I want to meet with

you. I said, oh, the clothes are great. I want to meet with you. So I called Tommy, who was at his office, Tommy Hilfiger. And I said, you know, Michael Jackson wants to meet, meet me to talk about doing a line. Tommy said, I'll go with you. And Tommy's daughter, Ellie, went with us. So we went over to the Palace Hotel on Madison Ave. Helmsley Palace. I don't know what it was called now. Anyway, we went in, and a few guys were there, and they knew we were coming. They took us up, and Michael had the whole floor rented out. And in one room, he had, like, I don't know, the Little Rascals was playing,

and he had his whole theme in the hotel happening. And we sat there and talked to him for a good hour or so. And he told us about, you know, all his clothes were designed by him, made by somebody else. But he, they were his ideas. And he said, you know, I want to be the next Calvin Klein. And I know I could be that because I'm more popular than any of the designers. and we're like, yeah, yeah, no, definitely, you are. And Tommy said, we're going to be in L.A. this weekend because we're going to the race to a race MS, which he'll figure was sponsoring.

And Tommy said, Michael, why don't you come with us as a guest? He said, no, no, I can't, but I want you guys to come to my house. So the MS thing was on a Friday night in May. And then the next morning, I was like, well, we got to go to Michael's today. And Tommy's like, oh, it's far. I don't know. And Ellie was like, oh, no, we got to go. And I'm like, Tommy's like, it's going to take like two and a half hours to drive.

I said, why don't we take a helicopter? Tommy's like, oh, good. idea. So I called the pilot for the helicopter. We went, got on a copter. It dropped right in Neverland. And I'm not kidding. A choo-choo train pulled up with a conductor. And this thing ran on like steam or something. The guy had the head on the whole thing. So he picked us up and we drove through the amusement park. The Ferris wheel, there was drafts and elephants

and a stadium that looked like, you know, ACDC could have played. And it was crazy. So we get to the house, which was like a gingerbread mansion. Tommy Allie and I and Rosie, Tommy's

security, we were standing there after the train and a butler came out and said, Oh, Hill figures, how are you? Michael's coming now. And he'll be here in a second. Two seconds later, this limousine, this white limousine, pulls up. Huge.

He gets out and he waves to us like we're 50,000 people. And the women came out from his house, his maids with umbrellas, whisked him into this house. Meanwhile, this is the best part. I'm sitting there and standing there in a baby elephant about this big is doing his tail. And Ali and I were like, oh, my God. Then the Butler was like, come in. Mr. Jackson would like you guys to have lunch.

So I figured we're going to have lunch with Michael. Well, we're sitting in the restaurant in Neverland. They waited on us in the whole thing. And I said, where's Michael? And he said, oh, Michael would like to see Tommy alone. And I said, oh, okay. He said, but you and Allie, you guys are going to go into the game room and wait for him. So now the meeting turned to Tommy's meeting, but that was fine.

Ellie and I go in the game room, the original Pac-Man, the original, every pinball machine, every single game, every single candy, it was like unbelievable. So that I went outside, and I was kind of looking for the recording studio. and the butler said, oh, Mr. Hillfiger, Mr. Jackson's waiting for you. So then I go in the meeting and we're telling him that, you know, well, we're going to talk to our people and this and that. And because he wanted us to do what we did with J-Lo. And Tommy gave him a rock-style book that he was in, a Tommy Hilfiger rock and roll book that Michael's in like four pages.

And the little kids, blanket and the other one, they were hanging out with us and they wanted us to stay. And they loved Allie. They were like, oh, jump on the trampoline, inside trampoline. Like, this place was crazy. Remember the Jackson Five had those little mini bikes and these colored drums and stuff? All that stuff was in this room. And then he had, he had, um, Oscars from Gone with the Wind.

And he had the original Pinocchio. And he had the original howdy duty. And it was just like surreal. Anyway, we got back to New York. And his manager and lawyer and stuff, at the end of the day, they wanted a lot of money up front. And we were busy. It just didn't happen.

But Tommy did. try to get Michael to do a song with Jennifer Lopez. We called Michael one night from Tommy's house in Connecticut and said, why don't you do song with Jennifer? Because I was doing her line, primarily me, but yeah. So a lot happened with that. And Michael signed the pictures from Vibe for us to Tommy and Andy. It was a great experience.

Yeah, no, I remember. at that time afterward, you know, sharing some stories. And, you know, one of the thing that's been a through line is really Kadata and her as a stylist and as an ally and a partner and friend of yours. As a last story, can you share, you know, kind of how the Alia photo shoot came to be with Kadada and you and Mark Ronson? What happened was at that vibe show in 1995, it was Vibe LaFace Records at the music seminar in Times Square. So we were like the Marion, and the big huge thing for the vibe show. It's funny, my mother went, my sisters, because it was kind of my thing, and it wasn't like, you know, if there's a seventh half fashion show, you know, a list, this, and it's like none of that. But that's actually back to the Jackson's.

That's where I met Janet and Germain. So anyway, Alia was on Atlantic, but she was working with Germain Napri and all these guys. And Alia ended up being one of the models. And Cadata was styling the show. Actually, it was Cadata's show. She brought it to me like, hey, my dad's going to do it. this fashion show and he wants us to do it. And Alia and Kadada became, I introduced them and they became best friends ever since the

vibes thing. Then we did, I don't know, six months later, we did the shoot on the roof in L.A. And it was Kate Hudson, Mark Ronson. Mark Ronson had been modeling for me at Tommy and Pepe. Mark Ronson actually did the music for the commercials for Tommy Jeansson, especially if it was like in store music, because you had to pay for that stuff. And I put Mark Ronson in the, I'm the first one who ever put him in the recording studio to record his own music. Then he remixed Michael Frito. I have two tracks that he remixed from Frito's record.

But anyway, they became best friends. and we did the shoot on the roof, and after the shoot, that's when we did the bus tour with the same cast. So Ronson, Ethan Brown, Simon Rex from MTV, Kate Hudson, Meshita, who she was at Harvard then,

but every time she would have a school break, she would work for us, either model or she was great at, like, logistics and producing the whole. thing because I mean here's a bunch of kids out on tour and Rashida cracked the whip. She's like

okay everybody meet at 7 o'clock and then Alia would have to go somewhere else to do a show or whatever and I'd be like oh no we need a couple more models and it's like oh Rashida will you model sure you know so stuff like that happened

China Chow It was a whole crew. And Andy, how did that, you know, because at the time that Alia look was really, like, radical, you know, it was so different. Maybe it was her energy or her body style. But how did you or Kadata or collection we see the vision of that look? Well, Alia had that vision in her head, kind of. We didn't have a lot of Tommy Grub. clothing. We only had

pieces. So everything Alia had on was men's. She put those jeans were men's. And those jeans were only for like fashion show. Maybe we produced those then too, but she wore the Tommy Hilfiger red, white, blue jeans.

But then she had our box, our gym shorts on. She liked basketball shorts. And then it was Jenny, Kadada. and I, we took a men's Tommy t-shirt and cut a band-o with a logo. And then we took a pair of men's briefs and cut the crotch out and made a little top. So in those pictures, Alia has on men's underwear and men's top.

It wasn't women's. But then with her jewelry on her belly and her rings and her necklace, her whole vibe. Then she wore the Tommy slides, the, you know, sandals. It was just, you know, I give it a lot to Caddata in, you know, Ginny dressed Kate Hudson. So it was Cadada, Ginny and I would like 10 trunks are clothes. And QD3 was there too, right? Wasn't he a model?

He modeled for it. He was cool. Mark Ronson, it was funny because the shoot was Mark Ronson's DJ and everybody's just killing. It wasn't like, oh, stand here. Everybody was just like having a good time. And that's how it came off. Yeah, no, it looks so natural. Yeah.

So as we wrap up our time here, Andy, I just want to ask you, when all is said and done, you know, how do you want to be remembered? You know, like how do you want the world, the industry, maybe the fans, your family, like what what is the most important because the story's been so wide and vast how do you want to be remembered well number one kind I want to be remembered for the word kind being kind and I think that has helped me and my career the whole time because I've always been a kind person for

of course I get mad and you know me but kind is very I hope people remember me some days oh Andy was kind and also Andy was like you said the original influencer or the secret weapon I don't know yeah no I remember when we met you know you didn't even have to hire me I mean let's just let's

talk about anything else I didn't know anything about anything about anything. I show up on time, but I didn't actually know how to functionally do anything. And you were introduced to us, you know, through a relationship. But that didn't mean you had to actually help

or you could have just thrown me in the corner. But you really spent the time to make sure I knew the things. I understood everything. Doug, when you came into the mix was a bit of chaos. It was okay, though. But you fit right in and all the cast loved you and you made it happen.

So I knew how good you would be and were in 20 minutes. I mean, you either got it or you, I mean, definitely. And you're funny and kind. And I'm proud of you for all the stuff you've done in the business. And ever since Magic Johnson. and your book and all of your diversity things are great. No, I appreciate it. I mean, it was, it's funny even talking about diversity now when it was back at that time.

Can I say something about diversity? Yeah, yeah, say, yeah. It was never, it was never mentioned once during the whole, let's say, eight years of Tommy jeans. Nobody mentioned it once. We had, everybody worked. for us. It didn't matter. It didn't matter where they were from, what color, what

it doesn't matter. No, it was actually the most diverse workforce I've ever worked. I mean, working for Magic Johnson was very diverse, but working with you was it was everybody Tommy Jeans was like the melting pot of America. Peter Paul, Cadada,

Koshan, Quanos, PJ. Yep. Yep, you had a Nitzie. You had Tiffin. Yeah. And you also had, you know, Chris, I mean, there was so many people on that tour. Yep.

There was so many people on that tour. And I'm just so appreciative of you. I'm so thankful for you, you know, we're 20 years strong, but thanks for always being warm and just so open to everything. thanks for sharing your time today in the UFO. Maybe one day we'll know if UFOs are real, but we got one behind you. There's also a clothing company called UFO. At People's Place, we used to sell UFO jeans.

So I was inspired by that, but the name is actually underground fashion out there. Yeah, okay. For the stores. And then the brand is Andrew Charles and everything else. Totally. Well, thanks so much, Andy, for your time today, and we will catch up again soon, and I appreciate you. No worries.

Me too. Thanks so much. Thank you. DM me with Doug Melville is a production of the Black Effect Podcast Network. Do you hear the new episode of the Hey Jonas podcast? We are at D23, so we'll see who stops by. The cast of Frozen stopped by, Kristen Bell, Josh Gad, and Adina Mansell. I auditioned for Frozen.

What? For Christoph. They said, okay, what are you going to be singing today? I said, I don't know. That must have been why you didn't get it. Oh, you probably won't. Plus, John Stamos, Hayden Christensen from Star Wars and more. And I guess I can share that...

No way. Listen to the latest episode of Hey Jonas on the I-Heart Radio app, Apple Podcasts, or wherever you get your podcast. On the new podcast, Solita, we share the messy reality of traveling alone as a woman. I can wait four hours for the next bus or this random dude is offering me a ride on his motorcycle. I chose option B. I'm Julie Pinero and I travel by myself because it's a rare space where I can say yes without asking anyone else first. I'm on a mission to reclaim the word Solita, trading the pity for possibility. Listen to Solita on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

Hey, this is Hayes Davenport and Sean Clements. We host the podcast Hollywood Handbook. Each week we talk to someone in show business and try to help them with their careers and see what they have to offer us. good time and no one gets mad at their publicists for letting them do our show. We've had a lot of great guests like Sarah Sherman, Adam Scott, Danny McBride, Ben Stillard, and a lot of other big shots that wouldn't be where they are without us. Listen to Hollywood Handbook on the I Heart Radio app, Apple Podcasts, or wherever you get your podcasts. I'm Nick Tutero.

You probably know me from NYPD Blue, the longest yard, or Spike Lease Black Klansman. And on my new podcast delivering happiness with Nick Totoro, I deliver pizza to a new guest. I've shared a slice with everyone from Seth Roller. What are you doing my belt? To Bill Burr. I don't think I've ever met somebody so exactly out of their mind as I am. And now we even have more great guests coming up, including the great John Tuturo. It's called Happiness.

Delivering Happiness. And many, many more. Open your free High Heart Radio app. Search Delivering Happiness with Nick Totoro. And listen now. This is an IHeart podcast. Guaranteed Human.