The Breakfast Club - Effective Immediately: Jill Scott Says Chris Brown’s The King of Pop + Jcole & NBA YoungBoy take over!

Episode Date: January 19, 2026

DJ Hed pulls up for an unfiltered conversation about hip-hop culture, industry politics, loyalty, and what it really takes to survive in music without losing yourself. From behind-the-scenes stories t...o real talk about the West Coast, media narratives, and artist relationships, this episode goes deeper than headlines. No gimmicks. No sugarcoating. Just culture, truth, and perspective from someone who’s really lived it. If you care about hip-hop beyond the charts — this episode is for you.YouTube: https://www.youtube.com/@BreakfastClubPower1051FMSee omnystudio.com/listener for privacy information.

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Starting point is 00:00:00 This is an I-Heart podcast. Guaranteed Human. Let's get to it. I'm a homegirl that knows a little bit about everything and everybody. You know if you're going to lie about that, right? Lauren came in hot. Hey, y'all, what's up? It's Lauren LaRosa, and this is the latest with Lauren LaRosa.
Starting point is 00:00:19 This is your daily dig on all things, pop culture, entertainment news, and all of the conversations that shake the room. Now, speaking of rooms, you guys will notice we are not in it for all of our viewers. you guys will notice that we are not in our normal latest with Lauren the Rose of the podcast studio because we are on location. The latest is on location. We are here in L.A. And for all of my listeners and viewers, you have a guest.
Starting point is 00:00:43 You'll notice that there's a second voice in the room. Greetings and salutations. Ircum. Why you just can't be like, hey y'all. What's up? I'm DJ Head. Hey, y'all. What's up?
Starting point is 00:00:52 I'm DJ Head. So DJ Head is joining us. We are here in L.A. So, of course, I had to pull up effectively. immediately. I like the wordplay. You see what I did then? Yeah, you're not putting out of rap out, man.
Starting point is 00:01:06 Oh, you know what? You know what? Please don't. When did you say that, though? This might be... Because you tried to, like, put words together in a pattern like way. And so I don't... But I don't want you to do that.
Starting point is 00:01:18 You know, I've been... We need more plumbers and electricians. You think I'm going to do that? No shade to the people that are plumbers and electricians, but do I look like I could even get through that as a work, like, as a job? don't see you plumbing no i could see no actually i see you okay you want to be curious yeah i see you being more of a plumber than electrician i think no yeah because plumbing doesn't i i think you
Starting point is 00:01:43 have the capability to snake a toilet i don't think you have the capability of knowing you think i'm dumb which gauge wire you think i'm dumb no you think i'm dumb yes first of all i want you to know i know a lot about both of them, all right? Okay. I didn't say you didn't. I've watched people literally build bathrooms my mom with, like, her own hands. So I know a lot about a little bit.
Starting point is 00:02:07 All right, I'm not stupid. I didn't say you was stupid. But I don't think that I was putting this earth to be either. I just, it just. We need firefighters, too. No shade to the firefighters, but it doesn't. Come on. I think you can put out of fire.
Starting point is 00:02:22 All right. And it's your birthday. I support black women. All right. happy break why can't i rap no i seriously have always said like i wish i just said that the other day like you want to put out of all right no i don't want to do it because i'm not as good as like i would want to be but i think he was listening to like some old comment i'm like yo i really wish
Starting point is 00:02:43 that i had the ability to rap but like rap like rap like a real like like common black thought like you know like boxy brown like it got to be like some where you like fill it in your soul in your spirit. Well, whatever you choose to do with your life, I support you. Except DJ and like ceremonial things. If you ever have like a graduation or a wedding? Or a wedding. I just ex-haid to DJ my wedding, y'all.
Starting point is 00:03:07 I was like, yo, we get married. He was like, I don't do weddings. I was like, my wedding is not going to be like a wedding. This is going to be like a culture phenomenon. Like, they're going to want part two of the wedding. He's like, I don't do weddings because brides are hell. And I'm like, I'm not going to be hell. I'm my hell.
Starting point is 00:03:21 I'm so easy going, ish, depending on the vibe. most of the time. And he was like, all women are hell. Okay, can I tell you the truth about... Honestly, I feel like he wanted to say all black women are hell, but he just said he support black women. I do. My whole team is black women, but that's not the size of the point.
Starting point is 00:03:39 Okay, can I just tell you briefly? This is not how nothing to do with the latest, but I'll tell you briefly. Well, hold on. Before you tell me briefly, we do check in behind the scenes of the ground. Back on the ground. We haven't seen each other. We haven't talked.
Starting point is 00:03:52 We haven't talked. In a while. Like normally I'm calling head And like he's literally like coaching me through a lot of the things You got to have to crash out You know what's crazy I think you have to really know me to know that I'm like
Starting point is 00:04:06 A crash out Yeah like yeah like Because other than that I think people think And I love it Because you're very poised Yes so and I love that you know People are like you know They see it all together
Starting point is 00:04:17 But I'm like in real life I think anybody that's like really passionate About what they do or creative And like passionate at the same time the element of crash out that you're willing to do is insane. And you need somebody that, like, gathers you. And this year or last year, 2025, I feel like, God really blessed me with a lot of people in my life that, like,
Starting point is 00:04:34 gather me together. So we're checking it behind the scenes of the grind. Head is like, you know, captain, don't crash out. Go. Now I'll tell you story. Okay. So it's just, I wasn't talking about the DJ thing. Okay.
Starting point is 00:04:47 So it's just that people are inconsiderate, which I'm sure. Okay, for instance, like people think radio hosts. Yeah. They think podcast. Oh, all you do is just sit and talk. It's like, oh, you don't understand that there's research. If you have an author on the show, you have to read a book. Yeah.
Starting point is 00:05:01 If you have, if I have the cast of Beauty and Black on my show, I have to watch the entire season so that way I can speak to their character arts. What's your preparation to do you do this? Whenever someone asks, do a wedding, okay, let's run the scenario. Okay. Hey, can I, you ask, you ask me, can I do your wedding, right? Okay, bet. Okay, bet.
Starting point is 00:05:21 I didn't even finish. Yeah. Well, they don't want to sit through this. How many hours do you, like, when do you need me to DJ? I don't know the time slot. No, no, no, just to me and my, how many hours do you? Like, how long? Yeah.
Starting point is 00:05:35 Probably for like two hours. So you need me to date for two hours? Because it's going to be like a, like, our reception is going to be like a, like a, like, kind of like almost like a DJ. Like, you know how it's like multiple sets? Yeah, I understand. Yes. So two hours. Okay, bet.
Starting point is 00:05:50 So typically when people ask you to DJ, let's say you need me for two hours. Let's say it's six to eight. right okay that's not necessarily including setup time okay that's not including rehearsals that's not including anything so when people be like oh how much for an hour i mean how much for two hours no you're asking how much for two weeks okay because i mean and then also the two hours usually comes with with the sound systems and stuff like people don't usually equate that into their into their thing and what i've also this is all trauma yeah because what i've also is doing right now is people never include the DJ in the head count for meals
Starting point is 00:06:24 don't be you? I have door dashed at a wedding. But don't you have, I just assume this because you're so particular about everything else in your life. Are you very particular about what you eat? I'm pescatarian. Okay. And I don't do eggs. All right.
Starting point is 00:06:41 Whoa. Okay. Well, first of all, it'd be a little bit different over on this side because between me and bang, like we're like, like, we're producing an event. And we do that and have done it for some time in dealing with talent. I would entertain me. Like, it's a little bit different over here. I'm down to, I'm down to a sense. And also, you're my friend.
Starting point is 00:06:59 I'm down to a sense. So I make sure you get a little, what, fish? A little fish? No, like, you'll get the fish that you need because of the pescatelian. Yes. Do you not eat certain fish? I don't eat tilapia. What is that?
Starting point is 00:07:11 Oh, you want to have your wedding. Hey, man, listen, you just be cutting corner. Yo, hey, it's crazy. Niggas be cutting corner. You won't have the door dash at my wedding, okay? Okay. I promise you. All right, I'm down.
Starting point is 00:07:23 You in? I'm down. We have this on video. I don't give a fuck. I'll back out on video too. It's your birthday though. Like what did you? Your birthday just passed?
Starting point is 00:07:34 I know you don't celebrate. Hold on. What is it? Do you celebrate your birthday? Defarant celebrate. Do you acknowledge it in real life? I mean, yeah, the year, the day came and went. The day came.
Starting point is 00:07:47 What did you do on the day? I sat in my drawers in my office and my house and I worked and then I went to go eat with my mom. So you went out and did something with family It was kind of like See women do this thing Where they make your shit about them Like I told her I don't want to do anything
Starting point is 00:08:05 And she's like well I want to take you out for your birthday Your mom Yeah nigga what you mean Human beings just make Okay let me ask you question That's a day for her too She had you stupid Okay but let me ask you question
Starting point is 00:08:18 That is ahead that is so crazy Let's take moms out of it You're in a great relationship You have a great guy amazing guy great energy all of the things right look at you smith you disgust me okay y'all let me tell you something DJ head is like one of the only people I know who consistently is against anything that is like
Starting point is 00:08:37 like regular like if you if it's like relationships if it's like the like just food if it's anything that's like regular and easy he is a complete opposite like just saying hello hi my name is DJ head it's like hello intertrestrial humans like I've never met a person and more different. Well, I appreciate you. So let's say your, your man's boyfriend, your man's, that pause,
Starting point is 00:09:02 your man's birthday is coming. Yeah. And he tells you, hey, I'm a big fan of the Lakers. What would you do? If you're going to go to a Lakers game, probably be courtside. I probably try to get them back. Okay.
Starting point is 00:09:14 Why are you going? Because where else you go with? Well, oh no. Okay, let me, okay, so look, if no. Okay, so I probably would try and find a, way to ask if it's a thing of like does he want to go with the homies or does he like I have to figure that out because I would want it to be a surprise but I don't give a fuck I'm not going to know sorry I don't really cuss on a podcast and you're making me guess a lot because you're
Starting point is 00:09:37 I'm not making you you are because why can't I go to the game I didn't say you couldn't go to the game I'm saying why do you want to take him to the game because I want to see him enjoy it it's his birthday yes but like it makes me feel good to see him why you want to feel good on his birthday. Because if I feel good, I mean, if he feels good, I feel good and then we feel good. That's my point. That's my point right there. I'm just saying your birthday is the one day you're allowed to be selfish and it's socially acceptable. Why can't my birthday be what I want to do without interference from other humans, regardless of their status in my life? No, it can be. So if I want to sit in my drawers and work on my computer in my office with the door
Starting point is 00:10:18 clothes all day. And I don't want you to pop up in my house and surprise me with balloons and cake. Oh, you're not about balloons and kids? I'm just asking. You was pissed. No, Gina, Gina and my team surprised me at the radio station. Oh, yeah, I saw that video with balloons and cake. People love, no, no, no, I'm not.
Starting point is 00:10:35 They love you. I'm not. It's okay to, like, I'm not discounting that. You want to, like, if it's his birthday and I love him, I want to see him be happy. That makes me feel good. What if I will make me happy? It's my birthday. I'm assuming I'm doing what makes you happy because I know you.
Starting point is 00:10:50 If I told you, okay, let's say your boyfriend told you, hey, I want to sit at the house and play call the call to my whole birthday. I don't want to hear from you. Don't call. Don't pull up. All day? Yeah. You cool with that? No.
Starting point is 00:11:05 It's his birthday. Yes, but like we don't even, like, how I'm going to go a whole day without. It's his birthday. So basically, just all up, just in black and white, he can't do what he want to do on his birthday. Oh, my God. you get what I'm saying I don't even want to ask you did like on principle though because that's going to be another three hours about the systems of women and breaking down the patriarchy I'm just saying that it's just the way the way things are set up people are not
Starting point is 00:11:35 allowed to do what they want to do for them on and the day is about them I'm not saying that people shouldn't celebrate you and I'm very appreciative of my team and my and my mom and everybody but I'm just I never I don't do that anymore I used to do that that i used to say don't buy me nothing don't pull up don't do i used to set boundaries and people violate them anyway so now i just let people i put on i put on the bullshit fast you know what i'm saying i put on the little hat but it don't feel good though to have some like had people in your life that love you enough to want to celebrate you and yeah and like real people like i mean like not just like people hitting you because they saw you post because that's why you post on instagram about
Starting point is 00:12:12 you know weren't you donating something yeah every year so it's funny because every i've been doing that for the last 10 years. I know. Like I hit everybody for money and shit. Like, hey, I'm gonna go to the ski row or I'm fin to donate to the fires or... You need something with Dr. Sevee's one point, right? Yep, I went to Honduras and Dr. Savi Village. We did a retreat. But I do that every year for my birthday
Starting point is 00:12:32 because, hey, I don't want to be necessarily about me. Right. So, and I know that people want to celebrate me. So I'm like, oh, this is my time. This is my chance. I got, I got 100K,000 followers. If I get $2 from out of everybody, I can really, like, help somebody. Yeah. So that was my idea.
Starting point is 00:12:48 when I started doing that and then it evolved into I just launched my nonprofit. Wait, am I allowed to say congratulations or am I making this about me? You let me know. Yes. Congratulations. Thank you. On the nonprofit. So where did you get to with the donations and everything that you were trying to do your
Starting point is 00:13:08 birthday? Let me see, actually. You can check it right now. People are still active. People still active. You're like, what, 72 hours from your birthday? What's it? 18.
Starting point is 00:13:17 It's like three, four days? No, no, no. It's 12. Last week. Okay. It was last week. But people are still donating. People still donating.
Starting point is 00:13:24 And it's like, it's one dollar, two dollars, you know what I'm saying? Like, I'm not even tripping on it. I'm at 1,300. Love it. 1,300 from this, and then I collected another 1,000. So was that like 2,300? So we're the listeners for all the low riders. That's our podcast community.
Starting point is 00:13:41 Where can they go to donate? Because they're going to hear this and they're going to want to make sure that they're only doing what you want them to do. about your birthday. Go to put your foot on the board. That's my website. We'll insert the video here, the explanation of what put your foot on the board is because I thought that was a great breakdown too.
Starting point is 00:13:57 Yeah. So you were explaining it? Oh, no, you put it in. I'm going to put the video in. Okay, yeah. No, I just, that's something that I've been wanting to do.
Starting point is 00:14:04 I've been working on this dime profit for two years. Me and my, shout to my cousin Corey, like she's amazing with this stuff. She pretty much helped me set everything up from A to Z. And it's, it's really hard to do something charitable in the United States. Yeah, because the government
Starting point is 00:14:18 Because people violate these stuff. Also, I think the government, too, just they want to be a part of everything. And they make sure. Also, I learned when I was, I'm still in the process of trying to figure out a nonprofit arm for Bronga Granted. But when I was first trying to do it, we kept getting denied. I think it's like the 501C. 501C3, yeah.
Starting point is 00:14:36 Yeah, we kept getting denied. And then I had a girl reached out to me from the office in Delaware. Shout out to Aaron Chambers, who was like, hey, this happens a lot with black, like black owned nonprofits and she created it literally her job is to make sure that like black non or black owned nonprofits kind of get over that line
Starting point is 00:14:56 that threshold because she says that it happens all the time and I'm like well damn but it's because I think you know I don't control over the money's on I don't know if they know that we're black well your shit called brown girl yeah my mind can't get around I don't think there's much well no let me tell you a lot of people don't think brown girl grinding
Starting point is 00:15:12 and I get this pushback all the time they think that brown guard grinding is for everybody brown and look I'm not opposed to everybody brown feeling like it's the movement of theirs but when I created it it was for black women the brown was my skin color
Starting point is 00:15:27 it wasn't me being a brown girl it was I'm brown skin it was very specific because I don't like the whole like people of color thing I feel like our experiences and not that I dislike people anybody else but I'm just being honest about the fact that like I don't care
Starting point is 00:15:41 if you're whatever you are your experience is way different especially as a brown skin black girl way different than anybody else. Like, you know what I mean? From hair texture conversations to just everything. People got very upset when I said that I tweeted that and I got dragged.
Starting point is 00:15:56 Is that what y'all say, drag? Yeah. I got dragged for like for dirty. Is that how you said? Drag for dirty. Yeah. I don't know. What's the L.A. thing?
Starting point is 00:16:07 Drag for filthy. What did you tweet? What you tweeted? I tweeted. your life is just different when your mom are black. It is. And I was just like, because I. When your mom and your dad black?
Starting point is 00:16:23 I witnessed, no, I'm just, I was just literally speaking on the plight of black women. Yeah. Specific. I mean, I'm a black man. I know what it is. But I was just, I remember the looks that my mom used to get from the whites when she would take me place because she couldn't afford child care. I remember, like, I had to be under her desk playing with my little toy or whatnot. And I remember the way the white lady, I wish I could remember that her.
Starting point is 00:16:44 lady named. She worked at the bicycle club casino and off the 17th freeway. It's his birthday. He comes for every white lady that ever been at her casino. She worked at the bicycle club casino over there off the 17th freeway. And I think it's in Bell, in Bell.
Starting point is 00:17:02 She just looked at my mom with just like it was just not even disgust, it was worse than that. Like you're just nothing. Like you're just you're a bottom feet and broke black bitch. You know it's crazy for me. my mom, because my mom is like really light skin, full of freckles. Face full of freckles.
Starting point is 00:17:19 Your mom, light skin? Hell yeah. Face full of freckles. Hair texture is way different than mine. So my mom used to come to like school or like, because I just always, I've always been like this. So I was always doing like a lot of stuff. Whenever she would come to stuff, people would be like, that's not your mom. Like people said literally say to me,
Starting point is 00:17:34 that's not your mom. That's kind of offensive. Who you're telling? And then I have like, I have like cousins who like, you know, fully, you know, full, fully black but like don't have cousins with like longer hair or different hair textures as well too I remember people being like that those not your cousin and I'm like what like why do we think but that that's why for me it's not like I think when when you say anything about being like black
Starting point is 00:18:02 I'm like just supporting black it's like they make it like you hate everything else but for me I think now that I can say it where people can hear me I love being like yeah like you know I want all people to have good lives, especially I understand if you're, if you're not white and your other shit can get tough in your own situations, but like my experience as a black girl, and I mean like a black girl for real, is a lot different. And they got, I said that on brilliant idiots that people was pissed off at me. And I'm like, oh no, y'all don't understand because like, you are, if you're lighter skinned, if you're, and it's no hate. My mom is a very lighter skin woman with freckles and you know what I mean? Like, it's just a different, it's just very different. So I'm
Starting point is 00:18:42 always like hey this is how I feel I always tell people I'm not anti anyone I'm just pro us yeah but in the way that the world is set up especially with social media today the minute you say I'm pro us and you specify we can't get
Starting point is 00:18:58 nothing specific like black girls who's you know what I mean hair curls when we sweat we can't get nothing specific because then it's like oh you hate everybody and people feel away but when you know I'm not yep let's lead out yeah exactly all right well let's get into some things we're going to get on into
Starting point is 00:19:20 the latest uh head is going to be joining us for some of the topics today you ready not uh-oh i ain't taking you know what too mess me no remember last i was on the latest last time and i forgot what we were talking about oh was it the love riders is that what they are yeah they on you? It was some low riders on me about some shit. What did you say? I don't remember. Yo, that was so long ago. How about this, though? Everything that I'm about to say, and I have said I stand on that shit.
Starting point is 00:19:51 How about that? All right. We didn't say you didn't stand on it. You want here apologize before you even start. All right. Gina was supposed to be here, by the way, Gina Vue. I really want to do a sit down with her so we could talk through career and just how everything, like, all of our stuff kind of like aligned at the same time. And we were like simultaneously, like, put in an interview together.
Starting point is 00:20:09 that that's how I met her. And then all of a sudden, our life just started, like, changing everything. And that's how we, like, bonded. We literally through, like, going through the changes together. But Gene of Views is, if you guys have not seen, effective immediately with DJ Head
Starting point is 00:20:24 and Gene of Hughes is a show based here out of L.A., which is, like, you know, pop culture, music, takes, but y'all have taken over. Really? Yeah, I think you guys are, because a lot of show, a lot of people who have shows and, you know, do content and stuff like that,
Starting point is 00:20:38 and reviews and critiques and stuff. stuff but I think for you guys to be new for people to have just gotten to know gino throughout 2025 you got people place you got like they listen and they respect your take you know like that's hard to get respect in a certain genre because everybody's doing so much new ones I agree so I think you guys are taking over sure try to make sure we navigate it properly I don't it be some it be it's it's it's get interesting in the group chat you know what has your journey been like because one of the things that I love about you is you support Gina so much, right?
Starting point is 00:21:12 Like, it's like, like, people can't play with Gina because the head is coming. What has your journey been like just kind of, it's almost like breaking an artist a little bit? It is. Like, what has your journey been like just kind of helping her as she grows in career and, like, you know, helping her navigate things?
Starting point is 00:21:26 I, so it's a few things that happen. The first thing that happened is I resented the people that came before me. And I resented them because I didn't feel, which feelings, yes, DJ head has feelings. That's another thing, y'all. He don't believe in, like, feelings. He feels like they're like... Well, no, I just synthesize them.
Starting point is 00:21:46 But, so... This means crazy. He feels like it's like a pill you took on accident. So, when it came to... Like, I felt a way about the people that came before me. In Gina's life? No, before me. Like, when I was coming up, okay.
Starting point is 00:22:01 And actually, interestingly enough, I don't know if you know who the homie bad luck is. I was going to have a one-on-one conversation with one person in particular about how I felt how they handled quote unquote the rock when they had the rock right and bad luck was like well why you are you the guy like
Starting point is 00:22:17 you don't need to do that anymore like let it go and I let it go they never bring it up he's the guy that I was going to talk to still don't know that I was going to have this this uncomfortable conversation with him almost like a father like hey nigga you fucked up yes you know what I'm saying but anyway after that I put that aside
Starting point is 00:22:34 then the second thing that happened was the overwhelming me embrace that I got from Charlemagne, from sway, and Bigwood, and DJ Dance. Those are the four people that, I mean, Steve Harvey's in there too, but I didn't know him. But DJ Dance kind of kicked everything off from me the way he just embraced me day one. He let me shout on him, follow him. He did it for the Clippers now, but back in the day, he ran the radio in L.A. and everything, and it was just like, I want to do what you do. Right.
Starting point is 00:23:03 And then when I got, and then Charlemagne randomly glasses had, my big homie G. Malone had told. I owe him to sit down too. Every time I come to, I'm supposed to sit down. You got to go see with G. G told Charlotte that I really wanted to get on the radio when they launched the IHard station here in L.A. And Charlotte just hit the powers up and was like, hired DJ. And I got hired. And, you know.
Starting point is 00:23:26 He's always championing for you guys. Yeah. Like, effective immediately should be like the radio show in L.A. and then Sway sent for a decade has been telling everybody that I'm the one I'm the one and then when I got at Iheart Big Boy was like
Starting point is 00:23:41 you're the guy and then they just all like embrace it so I was like I remember what that felt like because you come up and you're looking up to these people and then so I was like damn and I just couldn't find the right person I tried a couple times where I was like I want to do that with someone
Starting point is 00:23:57 else because Charlemagne told me that you're not a legend if your tree don't grow fruit. So I'm like, damn, all right, I want to be a fucking legend. But not even, it's not self-serving, but it was more like, I remember when people, when I was like, hey, I'm trying to get your attention, like, help me, look at me. And then it's this black girl over here. And our home girl, Charday hit me and Salas up one day. It was like, y'all need to go help Genevue.
Starting point is 00:24:25 Chardei from Netflix. Mm-hmm. She is, she is, uh. Char de Jenkins. We've been friends 20 years. Shout out to her. She is, when I tell you, she's like, I don't even know, maybe like a whisperer, but she has helped me so much on the back end just in what I do too.
Starting point is 00:24:39 That's what we do. My circle, people don't know, like, there's rumors about my circle. Like, I'm in the secret group chat where I'm blackballing. No. Aluminati? Huh? Aluminati. Yeah, but my circle is just really good human beings that want to see other people
Starting point is 00:24:54 prosper, the good ones, the people that's not doing bullshit. you know, taking advantage of me, whatever. So when the Gina thing happened and I just hit her up, I didn't, me and my team, we didn't really know she needed anything. I thought she was just booming. Even when I met you. She was in a position where she couldn't say it. Even when I met you when you were at that place and I came over there, this is before
Starting point is 00:25:18 breakfast. I was at TMZ and Head came to do. TMZ hip-hop had a show. So DJ Head was a part of TMZ hip-hop and I was working in the newsroom. And I didn't even know. So, like, I didn't know that you felt how you felt there. When would I be able to say it? I'm not saying that.
Starting point is 00:25:34 I'm just saying that I'm saying from my lens because Salas calls it are male privilege. So once I realize that we have male, two things happen. One is that is when I realize that, oh, these women don't actually say anything. They don't, you're not going to say, hey, I need help or, hey, I need guidance, or, hey, I need you to mentor me. Or, hey, I need you to throw me a bone. or hey, you know, but ever since I realized that I started doing that. So I just called Gina one day. It was like, hey, I don't know what you need help with, but I'm like, I'm willing to help you do whatever.
Starting point is 00:26:05 Because a lot of times it's like, number one, you just don't know who you can trust. And if you're a woman in a certain space, like when I don't, because the time when y'all had started TMD hip hop, my mom had just gotten to a point where like she wasn't having to be in a hospital all the time. So I moved it to L.A. just so I could get back to it because I was told if I didn't come back in the office, I might not have a job. So I had to move my mom to L.A. She did not want to be here.
Starting point is 00:26:26 year but she came because she knew that I needed to go back to work like she understood how important my job was for us so she came so I was dealing with that at home but I'd been on a leave and like you know it was a whole thing of like they had put somebody in my seat it was whatever but I knew and it's cashed mcleay shout out to her she is um at I believe it's USA Today now and that's my sis but um I knew though that I had like an absence in the room so when I came back I remember the first time seeing y'all and we had that meeting and everybody was embracing people didn't think I would come back. And I'm like, okay, when you know that you're needed like that,
Starting point is 00:26:59 it's like you don't have a choice but to go back because I used to also feel like where else I'm going to go? Like, unless I'm going to start my own show, I used to jokingly say, unless I'm going to work at the breakfast club or start my own show, where am I going to go? Like, what job is going to let me come and dress like this and talk how I be talking and I don't want to be miserable somewhere else? In all days, we're in bad days.
Starting point is 00:27:18 I had, you know, I learned so much from that team too. I was, from somewhere I'm bullyo. Like, to this day, there's still things that, like, you won't get me to say or do we'll talk about when it comes to TMZ because at the end of the day, Harvey gave me an opportunity to like really learn how to do so much stuff.
Starting point is 00:27:34 But seeing y'all in person pissed me off. Seeing TMZ hip-hop in person pissed me off because I remember when they developed TMZ hip-hop, I literally said to them, I'm sitting here. Right. Like, I'm producing majority of the black stories here. Most of your hip-hop contents.
Starting point is 00:27:52 Shout out to Trent as well. I recently heard that he's no longer at TMZ but you know, Trent was hip hop dex and then they hired him to write for TMZ hip hop, right? And then they started the show with y'all. And I'm like, but I'm sitting right here. Like why would you start a whole hip hop, basically the black side of TMZ and I'm sitting right here
Starting point is 00:28:13 and y'all don't want to use me at all. And then when they did come to me to use me, especially for the show, right? Because they were like, we're trying to find, they literally called me in office and was like, We're trying to find host for this show. And I was like, so is this a meeting about me being talent for the show or you want me to help you find host? And they're like, no, we want you to help us find talent. And I was like, okay.
Starting point is 00:28:39 Well, first of all, that's a slap in the face because I'm sitting right here. And I've been promised certain things that have never come to fruition. Also, I have a show with World Star Hipop. We shot a whole pilot for it. That didn't go anywhere. It was after Q passed away. They were trying to find a face of World Star. So they were positioning me to be that.
Starting point is 00:28:56 That didn't work out because, you know, then there was like possibly something at BET, but because of the situation that Raquel had done there, which was very successful for her, but I don't know what the working relationship was with Harvey and BET or whatever. That didn't work out. Then we had a little podcast going.
Starting point is 00:29:10 They didn't want to pay me for. So I'm like, y'all are tripping. So I'm like, yo, y'all got to, I at least need to be credited as a casting producer. If I'm a little funny, I can find you talent. Easy, yeah. But credit me. no like that they didn't want to do that they just wanted me to give them who are the the best talking heads in black culture go and i was
Starting point is 00:29:30 like what so i'm coming back into this office and i'm seeing y'all and i'm like dance or it's you is rodney like i'm happy for y'all but i'm like yo this is fuck this is crazy that's how the shit goes sometimes and then but to y'all it's just i just have to be like hey let me know if y'all need anything happy to see y'all Yeah, bro. Actually, you want me to be, I'm going to tell you some shit you don't know. Rodney was the first person to tell me how both you are. Me and Rodney auditioned together for probably like my first two years before, no, my first year right before I got on TMZ, we auditioned for so many things together.
Starting point is 00:30:04 One of the things we thought we were going to do together because for some reason, I would go on auditions. He would always end up being the guy. I would always end up being the girl, like out of all the talent. Revolt, Diddy, had a show that they were bringing. And it was supposed to like basically be like everybody's been trying to find that new age 106 in Park. It was supposed to be that. And me and him ended up being the two people that they like picked.
Starting point is 00:30:26 But then they decided like not to do the show. So we had worked together for some time. So when I saw that, I'm like, I bet like, yeah, he got a job. Like cool. Yeah. No, I remember that. But my point, my point is I just, we don't know. Yeah.
Starting point is 00:30:40 And so to what you just said, y'all don't say nothing. He can't. Right. You don't mean a position to say anything. So I don't know. For me, I'm just, now I just try to overdo it, which has backfired to me at some point. Women never think you're doing it just because, like, you're interested in them or something? I'm not a lady's man.
Starting point is 00:31:00 They don't. No, but, I mean, sometimes I feel like, I feel like women, our trauma will be like, well, why are you trying to help me? What you want? I think that would be the case normally. I don't think that women get that vibe from me. I've never gotten that vibe from you, but I just know how. we can be because we've had to set up. You gotta be on guard. Yeah, we, oh my God, all the time.
Starting point is 00:31:20 Yeah, I don't think that I give that off. Like, after, after, me and Gina Link's up, I have called, I'll call, call, call, like, I'll DM somebody say, you know, with your cell phone number, and people be looking at me with life. But I don't do it with just women. I do with artists, men, like, I remember, O3 Grito would be one of them or, like, whoever. Like, I'll just find somebody like, man, I think you're really dope.
Starting point is 00:31:41 I'll be in, I'll say, hey, you know, here's my number, me and they text me I'm like yo I don't want nothing from you but I think you're dope I think you're talented I don't is there anybody I can introduce you to is there any resources I can offer to whatever people don't be wanting to do that for no reason I've never done I don't I don't have paperwork with Gina I don't have I've never done any paperwork with anybody I don't have paperwork my own manager we've been 15 years in with a handshake that's crazy charlemagne kind of we had a conversation about that too like just about like a lot of his best relationships have been like genuinely just on a like all right let's work together
Starting point is 00:32:19 let's just you know what I mean like no no heavy red lines or none of that there's I don't have one person on paperwork with me how do you protect yourself in a position like that you just trust that the people are good people to be a good human and and and I just I the way I look at it is if you are genuine then you attract genuine people and even the, even the bad actors, if the bad actors exist, then that was a lesson and not a loss to me. I know that my lawyer should people would be like, well, you got to get paperwork. And it's like, yeah, when I deal with certain people and when I deal with entities and companies, yeah, it's paperwork and shit. But when it's just, hey, I want to help you, that's not paperwork.
Starting point is 00:33:09 Because help is, to me, help is one direction. It's not a reciprocal thing. I don't look for like, instance, the people like glasses, glasses and his brother pool, they fed me every day for a year. So I don't have to do is figure out how to eat. I didn't have to figure out, I mean, how to pay my bills. I didn't have to worry about food every day. Every day. I'm talking about every day for years. They fed me, right?
Starting point is 00:33:33 So I do that. I would do that now in the interns at the radio station or wherever I, I have like mentees and stuff. And I do the same thing. Like I'll just get them food or what it gross, whatever it is, because I remember what it was like. And I needed that $30. Right. So they asked me the same thing. Why do you do this?
Starting point is 00:33:50 I said, you want, like, how much you want me to pay you back? No, what I want you to do, the same thing I told Gina. I said, I need you to find the next June. And whatever you feel like I've done for you, I need you to do that. So when you started, like, talking to Gina more regularly and she's like letting you know she needs help. Because she was over at No Jumper. What was it that she was saying? She didn't say she needed help.
Starting point is 00:34:14 Gina is not that nigga. Gina's a real Westside nigga. She's not going to tell you she needs hell with nothing. So you kind of have to just do shit. You know what I'm saying? And then when she left that place, we both, I left my place. Well, she got let go and I left my place. I left I heart.
Starting point is 00:34:34 And we both were unemployed. And I just went, but I went in a whole year with no job. I was just living on my savings and shit. And I was just like, we're going to do something. And our manager was like, no, we need to find somebody to team up with. We're not building nothing from scratch no more. Right. And one day, me and I had already, I never said this publicly, but I had already made peace with what was going to be the reality.
Starting point is 00:34:59 I said, well, look, this, I don't even think I ever told Jimmy this. I told Salas, I said, well, look, this is going to happen. I've been around the money. Okay. So what I'm going to do is, so our friend Sparkle, she just got a house in the 60s. So I told Salas, I said, hey, I'm going to sell my house. I'm going to make some, because I made a good investment when I bought my house in 2019. I'm going to sell my house.
Starting point is 00:35:24 And me and Gina are going to move in with Sparkle. And we're going to turn, we're going to get a space and turn it into a set. And we're just going to start shooting the YouTube video. Right. And he was like, that's a bad. Like, what do you mean? Like, we need Risa. I said, that's what's going to happen unless you want to get on this train and help us do what we try to do.
Starting point is 00:35:40 Wow. That's a real investment in. I mean, into yourself, but y'all together, like, you know what I mean? Like, there's a, to know that she would even be a person that, like, would understand you doing that and kind of, like, understand it to the point where, like, you know something's going to come out of it,
Starting point is 00:35:56 or at least you're betting on, you're betting on both of you at that point, not just yourself. Yeah. That's a big, blind bet. Well, I think that she's the future of what I've been trying to do. And I, or which I think she's the future of what we have. have here from LA media perspective.
Starting point is 00:36:16 I just want to make sure that that continues. Right. Because I don't think that we had a couple like, you know, my Debbie Brown. Yeah. But we've never had one that really like was the windy of this shit where people respected her and we've never had a black woman dominate media from an L.A. perspective.
Starting point is 00:36:39 Yeah. So if I, if I have the opportunity. to see that to fruition or be a part of it in any way. I'm fucking. It's so crazy because I literally remember like not I didn't even, I didn't know everything
Starting point is 00:36:55 Gina was going through either. I really didn't know her well enough to even know. I just knew she was working at no jumper but she did an event for me. I have these events which were going to bring back for the low riders but they're called Bronca grinding meetups and those meetups who basically bring together like anybody that's like
Starting point is 00:37:11 popping in their space but like actually has some substance to share. And it's, you know, people come, they get to hear from them, get to meet them. And it's, like, very interactive or whatever. But it was me practicing for having a talk show. And Gina did the very last one that I ever did in L.A. And we teamed up like BET Plus randomly, like, or BT her randomly wanted to team up. We got a whole cast.
Starting point is 00:37:33 And the conversation was just about being a woman in certain spaces. And when Gina got on the panel, the way she was referencing her, referencing her old job at the time, which was no jumper, but she didn't even want us to save the place, right? I was like, oh, she must have really went through some stuff. And I remember reaching out to her after that event and was just like, hey, like, I don't know if there's a way I can help you, but like I understand what you're going through. And then kind of talking to her from there, I'm like, yo, it's crazy how like you really can be going through the same thing as somebody and have no idea in the universe just kind of like
Starting point is 00:38:07 aligns you on. Because like I randomly did an interview with her at an event. I was booked at NLA. Like, that's how I met her. Like, had no idea that, like, our past would, like, kind of do similar things at the same time. Like, you know, what I've experienced over the last, like, year, Gina's experienced the same thing. We're just on different coast of the world.
Starting point is 00:38:25 So, you know, yeah, but that's fire. You appreciate you for that. I appreciate being here. You know what I'm saying? My plan right now is to do this for 10 years, give her to show, and I want to go host, like, Family Feud or something. You're going to laugh. No, I like the way that Steve Harvey
Starting point is 00:38:44 looks at people when they say stupid shit. Yeah, but you know, he like laughs and stuff too. All right, I probably do. I don't see you, uh, you know, very like jolly. All right, I go to CNN, man. If it exists. That's what they're saying. I'm like, I feel like in tears.
Starting point is 00:38:58 I don't know what CNN going to be anymore. A lot of them, the people was leaving and starting their own show. Yeah, I'll go do some shit with, you know, I don't know. I figured out. Me and I'll go sit with Mimi Brown or something and do something. Child's in Mimi Brown TV. That's my girl. That's another girl that.
Starting point is 00:39:12 Same. Same thing. Yes. We just had a whole day together. She came to New York. And I was like, oh, my God. Like, girl, you, we're literally like the same. We've been through a lot of the same stuff.
Starting point is 00:39:23 Mimi is the shit. Yeah. She's fired. Yeah. Wow. Okay. Well, we're going to get into the latest. Okay.
Starting point is 00:39:29 So, speaking of real black girls, uh, Jill Scott. So Jill Scott was caught out in the street. Not in like a bad way, though. Oh, I was about to say, girl. Not in the bad way. I ain't got nothing to do with this. No. No, no, no, no, no.
Starting point is 00:39:41 I don't know what this lady talking about. You know how people do those like on the street interviews. They walk up on you and they be like, oh, what do you do for work? She got cut out of the street. It's crazy. I'm sorry, Ms. Gil Scott. Yeah, maybe that. Okay.
Starting point is 00:39:56 Hey, but I did see her on stage with that, you know what I'm saying? Remember that? Remember that? You remember what she did on stage? Oh, no. So look it up. All right. Back to the respectable thing.
Starting point is 00:40:08 So, yes. So they. ran up on Jill Scott. It was like a content creator and they asked different questions about different topics and one of the questions that they asked was about music and she
Starting point is 00:40:23 says that Chris Brown is the king of pop and you know the people are so divided about Chris Brown so there's been some conversation. Let's take a listen. Who's the king of pop? King of Pop. Chris Brown. Okay, interesting. Have a good one, yeah. Take care.
Starting point is 00:40:43 So she literally said that, right? and then she walks off. And the clip, of course, it picked up when a little viral. But Jill Scott's not one to, like, that's how she feel. That's how she feels. She's standing on it. 100%.
Starting point is 00:40:56 But she did end up going to her Twitter because it started a conversation because people were upset that she was in support of Chris Brown. I think any woman, I don't care if you, black, white, brown, whatever, any time you speak positively about Chris Brown because of everything that happened with him and Rihanna, There's a group of people who just don't like it, and they're never going to.
Starting point is 00:41:18 They never, yeah, they're never going to. Yeah, never going to. So she had to get on Twitter and she said, oh, baby, that BS title is a consensus. I obviously wasn't in the mood. If I was asked again when I hadn't been up since 3 a.m., fighting jet lag, I'd say Prince. He is everything, everything in all caps, dancer, opulent, musician, visionary, divine songwriter, showman. Keep your war, bigger ones to fight. So a part of it is the Chris Brown conversation.
Starting point is 00:41:46 The other part of it is King of Pop. Like there's so many other people that others feel like. It's kind of like the Chris Brown versus Michael Jackson conversation. Yeah, Chris Brown, Michael Jackson, Usher, France. Yeah, it's that whole conversation of like people putting him in front of those people. And I think a lot of times when people mention Chris Brown in that conversation, it's just for like him right now versus who we have out here right now. but people take it in whole. So I will say that I don't,
Starting point is 00:42:14 I can't speak on that because I'm not familiar enough with people's numbers and I'm not familiar enough with their like accolades. But just don't go off numbers or accolades. Go off of like influence and impact. If then in, in order, it would probably be Michael Jackson, Prince, Usher, Chris Brown.
Starting point is 00:42:33 That's my knowledge base. Yeah. That's what I'm saying. I like, I like information. And the only reason I say that, for my preference would be Chris Brown that's my preference See but that's the thing
Starting point is 00:42:44 Because when you say that people think that you're saying that he's greater than all of the people you just need no I've just going on what I saw my own eyes I saw Chris Brown with my own eyes do some shit that I've never seen any of the human being do in life he hit the flip fuck the flip I saw I was in Hawaii so here's a fun fact that people don't know when TMZ reported when there's a there's a there's a there's a There's this, I thought you're going to say you, Hawaii,
Starting point is 00:43:11 you're Hawaiian. So we went to Chris, we went to Hawaii to do a show with Chris Brown. Okay. Me, I think, glasses, we were like all out there deep. A bunch of L.A. niggas out there with.
Starting point is 00:43:24 So we went to Hawaii, and I remember we went to go link up with Chris. Chris was, he was going through something at a time, so he was spray pained. That's how he, like, calm, the comments, like, it's like, you know,
Starting point is 00:43:36 stress relief. He likes to do art. Like, he's a dope art. Like, he's a dope art. So he was spray painting. I took a picture of him tagging on the wall where he drew like some
Starting point is 00:43:46 the little monsters and the police car and stuff. I took that picture and it went that was like it went viral before viral was a thing like TMZ posted and stuff like that. Anyway, the point being when we were out there for that show I saw Chris Brown
Starting point is 00:44:01 move in choreography without looking at choreoic without looking at himself for the dancer. while singing for 45 minutes straight doing crowd interaction, call and response, and he didn't stop dancing. You know what I'm saying? And it still sounded good.
Starting point is 00:44:18 And it sounded amazing. I don't know. I was taking some laundry upstairs in my house and I was out. I was windy. Well, I mean, I love you to death ahead. But, I mean, you know that you. I'm just saying my respect level for people who I think there's a lot of fans in the stands who think that they can be on the court.
Starting point is 00:44:39 Oh my God So Yes And they are loud So to my I would prefer Chris Brown But I also saw
Starting point is 00:44:47 Usher dance on a wall Put that in I saw Usher He was on a wall Dancing on the side of the wall Like with a cable And he was dancing on a wall It was on like the VMAs or something
Starting point is 00:45:01 Okay I saw this shit And these things Like I went to Usher show I went to Usher show too I went to the In Vegas And then I went to the
Starting point is 00:45:09 actual tour. Me too. Yeah. Vegas was better than the actual tour. Do you think? Vegas was amazing. Yeah. I feel like if you saw Usher on the tour, it was amazing.
Starting point is 00:45:16 But y'all have to see him in that like Vegas. Like it's his show and he has a time setting. That man don't play. So I'm biased. I've never seen Michael Jackson perform. I've never seen him in person. I've never seen him in person. It's a recently bias.
Starting point is 00:45:30 It's a thing. If I'm my preference would be Chris Brown because I think that Chris Brown does hell of shit well. Not well. hell is shit great Chris Brown can rap he does art he can dance like he's he writes for other people he can do poetry he can he's a creative director he does fashion like usher is that is one of the goats you know what I'm saying like so those two I would look at in that in that vein but I don't necessarily know I don't think I think that's either I've been limited knowledge base
Starting point is 00:46:02 because at this moment people can look at somebody like um you know Drake as the key the pop or you know what I mean like it depends on the age and yeah I think it depends on what you're paying attention to correct but okay so when people have the conversation Usher is the new Michael Jackson I don't have I mean not Asher I'm sorry
Starting point is 00:46:23 Chris Brown is the new Michael Jackson how do you feel about that I don't have an argument against that what I get how people feel about with Chris Brown because I feel I keep my P OVs to myself they're not camera or microphone appropriate radio appropriate but when you look at what someone has done and you look at their talent and you're able to look at it just with a nuanced perspective in that way
Starting point is 00:46:50 Chris Brown recently just took himself and put himself in a different class of human beings when he did Breezy Bowl because that's an elite echelon of individuals doing stadiums that's not a normal thing for someone to do stadiums let alone multiple days I just came back from South Africa I was enjoying a There's an arena, there's a stadium. It's a soccer stadium in Johannesburg. It's one of the biggest, it's the, I think it's the biggest, the guy told us, the guy told us, where I had a guy out there. The guy told us that it's the biggest stadium in Africa. He sold it out. Chris Brown.
Starting point is 00:47:30 No, Badolo. You know what I'm saying? He said people are flying in from Ghana, Egypt, people flying in from all over the continent to go see this man. That's not normal. You know what I'm saying? So I just want those things to be put in perspective when people start to discount or even like not give people their credit, even if you don't like the things that are their transgressions. How do you feel when people put NBA young boy in the conversation of Michael Jackson, impact-wise and celebrity-wise?
Starting point is 00:47:58 Impact-wise? From an impact perspective, NBA young boy is something like I've never seen in my life. I've never seen somebody go completely against the grave. as consistently as he has. I have played maybe three NBA Young Boy songs on the radio in my entire career. Maybe three. And those were one-ons. It wasn't like it was in rotation.
Starting point is 00:48:26 It was just like, man, we need to play this young boy. You know what I mean? Like, then I had to go get off YouTube, make a clean version. You know what I'm saying? Right. But I'm not going to discount. I'm not into young boys. I don't, I'm not into.
Starting point is 00:48:41 I'm old. I'm on. Like, I don't know, you know what I'm saying? Like, that shit, all the time it should give me a headache now. So when it comes to those things, I'm not into it. I'm able to look at it and be like, that shit's special. Yeah. Young boy is definitely special.
Starting point is 00:48:55 I wish that he had a different path where he can really maximize and capitalize on his things. Because I remember during COVID, I had post-COVID conversations with, like, people like Roddy, like my little homie, Rottie Rich. Okay. Roddy Rich. Yeah. When you say people's names, you'd be like, yeah, like my homie, oh, who Obama? Like, no, just like, say the people. Like, all of us don't just be talking to these people all the time.
Starting point is 00:49:20 I understand. So Roddy Rich had a number one record in the country. He's a diamond record. That's kind of unheard of for a new artist in this generation. 50 Cent did it. Like all these artists did it. But for this generation, he's a diamond record, which is kind of unheard of. Right.
Starting point is 00:49:35 He didn't get to tour at all. Him and the baby came out during COVID. and they were running shit up during COVID. So they didn't get the tour at all, like zero. Right. The first time they got to really move around was when the festivals came back. And that's when the baby went on the Rolling Loud Run and Roddy was able to get on these made-in-American different festivals like that.
Starting point is 00:49:54 So my point is I remember having the conversations like, I didn't get to feel my success. Young boy, I wish that he got to really maximize and feel his success with all the legal troubles. He even be on house arrest. He was up in Utah. Like, I think if he had a different,
Starting point is 00:50:14 I think he would be even more, I think he would be bigger. If he got to kill it? Yeah. Do you feel like he doesn't appreciate it? No, I just don't, I think he just, I think he just troubled youth.
Starting point is 00:50:25 And I think we just, you know, we got to figure out a way to help the youth. That's why I fuck with the boys and girls for it. I just, I believe in the youth. I don't believe in adults anymore. That makes sense.
Starting point is 00:50:35 I saw BDat, um, Brian, BDott Miller, formerly of Rap Radar, but I saw him tweet because the RIA had tweeted about, they tweeted a congratulations to NB a young boy. They congratulated him for being the most certified rapper of all time with 126 RIA certified titles. That's crazy. Alongside the release of his new album's Slime Cry Today, and I want to just put it in perspective.
Starting point is 00:51:00 So according to Rolling Stone, with this new certification or positioning according to RIAA, that means he made more gold and platinum songs in albums than Kanye West, Drake, Jay-Z, and anyone else in the genre. Slime Cry, which is the project he just released, is his eighth studio album. And a lot of, I feel like his last, he had a mixtape that he dropped prior to this one. And then now we have Slime Cry. A lot of that time, like you mentioned, he spent fighting legal, like he couldn't even
Starting point is 00:51:32 really, you know what I'm saying, move around. And he comes out on the Master Tour. That tour goes crazy. He almost was like the, I think, what was it? He was almost like the biggest grossing tour in the genre, but now he's just one of, but $70 million that tour made, selling more than $500,000 tickets across 42 shows. Crazy.
Starting point is 00:51:52 And it's like, and people was making jokes about the videos from the NBA Youngboy tour and like, you know, because you see all the Pushisi masses and you know what I mean? Like it's a little crazy, but like just impact. Like a lot of artists today are here, you know, the music, they might get some radio, you might dance at them on TikTok, but to have people come out like that, I also saw he got that production deal
Starting point is 00:52:16 where he's going to be like, we're about to get like some documentary style footage of the tour talking about his influence. Because I think a lot of people are trying to understand it. Yeah, yeah, you better pay attention. But BDai tweeted and he asked, I thought it was a valid question. He did get some pushback because they try to like,
Starting point is 00:52:33 you know, put them in like the, oh, you just, oh, you don't get it. BDai tweeted interesting, but this is. many certifications, why isn't his catalog recognizable outside of his fan base? This is a serious question. I think it's a valid question. It is a valid question. Because like, I can't name off the top an NBA Young Boy song. Some of them if you put them on, I know the song, but I don't know the name of it. Well, okay, I have a counter to that though. I think that his
Starting point is 00:52:59 fan base just consumes his shit. Yeah. So everyone else shares a fan base. I think Young Boy shares a fan base with very few people. That's a valid thing. So if me and you are pescatarian, we only eat fish, everybody else is eating burgers. We technically have more food, whereas their volume is going to look like it's exponentially more. Do you think that what NBA young boy is doing? First of all, do you think that it's achievable by another artist again after him? Because people didn't think that people always say to me how there's no real celebrities today and no real stars.
Starting point is 00:53:38 But like, he's a super, like, he's there. No, he is. I just, I don't think that he makes himself. I was just talking to this woman about this. She told me I need to make myself more appetizing with a companion. And I think that, listen, listen, I think that young boy doesn't care to make himself appetizing. Not just looking for an eater. What is happening?
Starting point is 00:54:07 Wait, can we, wait, you can't just stop. She said I need to make myself, basically, I need to make myself palatable to a companion. Like appetite. Like, I need to make my, I have hard stances. I'm not complimentary. Like, you know. Oh, so learn how to be a partner. She said just make myself more desirable to be a companion.
Starting point is 00:54:27 What I'm saying is the comparison is I think young boy literally is like me when it comes to that. I don't think he gives a fuck. No, you don't. That's what I'm saying. I don't think he give a fuck about making himself marketable for brand deals. I don't think he cares about. what we think. I don't think,
Starting point is 00:54:42 you know what I mean? I don't think he cares about going to the breakfast club. No. That's my point. Especially not after him and Charlott may handle a little back and forth.
Starting point is 00:54:49 So my point is I don't think that he actually cares to make himself desirable for BD's point. You get what I'm saying? But even if he doesn't care, I think for me when I saw BD's question,
Starting point is 00:54:59 it made me think about like, okay, if you're trying to duplicate what he has done, what's the strategy then? I don't think there is one. You get what I'm saying? Yeah, because it's like,
Starting point is 00:55:08 he leans into that bad. and he doesn't care, but like, not everybody who leans into that base and doesn't care gets to where he is at all. There's a lot of people who have, like, niche. I would say, like, Jed. Is it JID or J-I-D? Well, his friends call him. Okay.
Starting point is 00:55:26 Well, I would say, like, Jed has that. Like, he leans into his base heavily. Like, there's a lot of artists that I can think of right now who have that, but, like, they're not, the numbers aren't like an NBA young person. Correct. I think it's an anomaly. It's just like the GNX tour. How do you recreate that?
Starting point is 00:55:43 I don't think you can. How do you recreate a battle and then a platinum, a Grammy Award winning single and then an album? That's something you just can't plan those things. And that's the magic of the music. Well, speaking of as we transition, because I feel like I was thinking of, like, who is the artist that I would think of that has done that?
Starting point is 00:56:05 Like, really leaned into their niche audience space and corner. Tyler. Tyler, the creator. Okay, yes. Tyler, the creator 100%. And he's like, superstar. But also, I feel like Jay Cole was like that too. Yes and no. I think Tyler has, I think Tyler is the, so if there's a spectrum,
Starting point is 00:56:23 I think you got a young boy in this side, Tyler on this side. 100%. You see that? Yeah. I think Jay Cole is not on that spectrum. Jay Cole. He's not where they are like, there's a lot of people in the, who care about one of the two, a Tyler of the creator.
Starting point is 00:56:38 you're a NBA young boy or the both of them that wouldn't be checking for Jay Cole. No, what I'm saying is I think Cole wanted to be in. Cole, you got to think, Cole did the same thing that Ye did and the same thing that Big Sean did. They went somewhere and rapped for their favorite rapper.
Starting point is 00:56:57 They won it in on the shit. And at some point, Cole wanted, he wanted the rock deal. You get what I'm saying? He wanted to work with these producers. He wanted Ian on the business. He got the endorsement deal. He wanted the hoot.
Starting point is 00:57:17 He participated. He wants the stuff, the commercial stuff. He wanted it. I don't think if we ever gave Tyler any of those things, Tyler would still be Tyler. Same for young boys. They don't give a fuck. They're going to do them.
Starting point is 00:57:32 And if people come to the party, they come to the party. If they don't, they don't give a fuck. Do you feel like, though, because a lot of people, we were having this conversation with Marco Plus when he came to the breakfast club about Jay Cole just, you know, him leaning into his own audience
Starting point is 00:57:46 well, Michael Plus called Jay Cole the King of the South. That was a whole, that was a crazy conversation. That's great. But he's young though. He's young. No, I'm not discounting Cole. I'm saying that's crazy.
Starting point is 00:57:57 Just because. By the end of the conversation, he didn't think that. Because they, you know, sitting next to a T.I fan, like a Charlemagne and a... It's generation. Yeah. It was a very generational argument.
Starting point is 00:58:10 Some of the homies from Georgia, they would say Gucci is a King of the South. Yeah, I mean, it depends on who you talk to. King of the South and who created trap music is a very, it depends on who you're talking to, how old they are, what they digest conversations. You know what I mean? But when I was watching him talk about Jay Cole, it just, and the reason why I compared him or brought him into the conversation and be a young boy, because I feel like the people that stand him, stay in him. Like, you can't tell them nothing about Jay Cole, right? and back to trying to figure out that strategy with, you know, Jay Cole drops, you know, this two, track to fall off.
Starting point is 00:58:45 It's supposed to be coming. It's supposed to be like the last or the last, right? When a person like a Jay Cole decides to walk away and in walking away, if he actually does it because all representative retiring or whatever, when they walk away, a lot of the conversation I feel like he's already starting to have is about just all the things that, like, didn't go the way he wanted them to. What does that do for the youth culture who are looking at a Jay Cole and are like so we're about to have a bunch of like people who just want nothing to do with the commercialized success
Starting point is 00:59:13 that was my that's my point like i i have a very and i i don't like to come i don't like to talk about cold a lot because it comes off like i'm bashing him or like i'm belittling him and i'm actually like i'm j-cold like i'm j-cold god even after he dropped out of the battle yes okay because people want him about that now too like they don't want to hear to fall off because he didn't I'm not a blood for a guy. I don't like, I'm not, I don't even like boxing like that. Because I don't like, I don't like people getting hurt. I just don't
Starting point is 00:59:43 like, I don't like, I don't like MMA, I'm not a fan of it. I don't, you're not going to see me covering a lot of that. I don't fuck with it because I don't like people getting hurt in general, right? So when it came to the battle, the sportsman and the competitor in me wanted him to do what he was doing. And then when he dropped out, I'm like,
Starting point is 00:59:58 okay, I respect it because I might have played in my life where I was, I will fight for my serenity. You know what I'm saying? my piece and everything needs everything to me, which I want to be in my room when I draw, not being bothered for my purpose. So, but when I talk about
Starting point is 01:00:15 Cole, I definitely, and I would love to have a conversation with him. It don't have to be on the camera or nothing, but when I look at Cole and his contributions and how he's, he's navigated his career, I don't think that I don't look at Cole as a fulfilled individual. I don't think so either.
Starting point is 01:00:30 I look at Cole as he's, he was let down by the music business. He was disappointed in. And I said, me and Gene was talking about this on our show. Like, in his mind, and this is what I believe, a lot of artists doper. In their mind,
Starting point is 01:00:48 I'm dope. These people who I look at that are also dope recognize my dofness. They sign me because I'm dope. The people that they pitch me to love me because I'm dope. The public embraces me because I'm dope. And then I
Starting point is 01:01:04 get to go be dope around the world and make a living and get rich or be successful being dope and that's not how this shit works a lot of times sometimes it goes that way but a lot of times it doesn't go that way and I think that a lot of artists have this in their brain and I got killed online because when we did the we did the revolt year-in wrap-up show shout out to elsie and when we did that she pucks this clip and we're talking about how I would like Cole and Drake and even my homie, like Kendry, everybody to talk and talk about the collaborative effort that it takes. Together at one time?
Starting point is 01:01:42 No, I want them to talk in general about how it would take the weeds. Okay. Because the youth, a lot of people coming up, they listen to the Russas of the world. Russell said, Russell get on his TikTok or his Instagram and say, yeah, the white rapper will. Okay. Russell get on his Instagram and say, yeah, I went on Splice and I downloaded this sample. Then I went in my laptop and I chopped it up.
Starting point is 01:02:01 Then I plugged my mic in and I hum some melodies. And then I uploaded it to TuneCore independently. And then I made a million dollars and sold out the Madison Square Guard. That's not real reality. Not for everybody. Exactly. And I think the oversimplification of where things are is the reason why people have these falsehoods and this dogma that they believe is. And that's why I think happened to Cole.
Starting point is 01:02:23 I think Cole believe the same thing with Ye. I think Ye has a bitterness or jaded towards Jay. I think Cole has a certain jaded or bitterness towards the industry. I think towards Jay Z too when you talk about this before we started I'm like yo what like what's the let's get to like breaking down of like what is the upset and the anger
Starting point is 01:02:44 and honestly I feel like it's the hurt you know what it is because you're a woman and you've experienced the same things whereas you might oh man I got this job or oh man I got this opportunity or man I might have this thing or this contact I got this contact me and you have had a conversation and I got this you was like I got this contact
Starting point is 01:03:03 And then either the person is ghost you or they shit on you. Gina's had the same thing where she's looking up to this black woman in this, in this big-ass, off-corner office at this network, and then she shits on her. That's devastating to someone if you're looking up to the situations that they're in, the rooms that they're in, the opportunities they have,
Starting point is 01:03:23 the access. I think that's what happened. Same thing, we just, we saw, everybody saw a play it out between Ye and Big Sean. Yeah. Big Sean wrapped for Kanye. Kanye signed him. You know what I'm saying?
Starting point is 01:03:35 Like that's the same thing that would happen kind of similar with Jay Cole. Like, oh shit, he's dope. Like, fuck with us. And then so I think that a lot of times, at least in our generation and probably one generation below, what happened is they have these dreams of being,
Starting point is 01:03:50 of that's how it goes, and it don't go that way. And I just, I wish that more people would talk about it. So that way, the expectation is not that for the common way. I want to read when, so Jay Cole, when he dropped the disc two, track two song, in the beginning of the video, there's like a letter from him before it starts. It says for the past 10 years, this album has been handcrafted with one intention and personal
Starting point is 01:04:17 challenge to myself to create my best word, to do on my last, what I was unable to do my first. I had no way of knowing how much time, focus, and energy it would eventually take to achieve this. But despite the countless challenges along the way, I knew in my heart I would one day get to the finish line. I owed it first and foremost to myself and secondly I owed it to hip hop the fall off Jake Cole. Now do you okay so I read that because you're talking about you know you want them to talk right and hopefully when we get the fall off jaco will have some conversations especially
Starting point is 01:04:49 if he is going to do what he's alluding to like this being his last right I think that you know the fans want to hear and I think we deserve to kind of like get the there's a lot that we need to hear from. I feel like we need to hear from him. I think he owes it to us. People probably argue different. But do you think J. Cole ever gets to a place where, like, I've reckoned all of my, you know what I mean? Like, I've gotten to the place, but I'm in an okay place. Because he decided not to entertain the Kendrick Lamar in the, in the Drake situation. Because he said, you know, just mentally where he's at right now, that's just not good for his spirit. So he's had to have been doing a lot of, like, self, like, reckoning and conversations or whatever. but then you hear this two tracks to where he calls he like slight to jv right so it's like
Starting point is 01:05:34 the hill conversation that's happening in one place but at the same time i'm still hearing you come from a place of hurt i think it's just disappointment i don't necessarily i won't say it's hurt because i don't know him and i have never after a conversation with i would i can say i can tell that j cole is disappointed by something within the confines of the industry and i don't know what that is specifically, but based on my own personal experiences, I know what that looked like, I know what that feels like. That's just what I...
Starting point is 01:06:04 That's my thought. That's my property. What do you think, like, him walking away from, like, music, does that mean anything to me? Like, if this is really his last, like, we're ever going to get him back. I just hope it's amazing. If it's not, this is going to be a disappointment.
Starting point is 01:06:20 Like, it's going to suck. If it's not, but I really, really hope that this is, like, the Forest Hills Drive. one up that everybody wants to that I would like it to be. If it's not, I mean, it's his, it's his art. I'm going to critique it.
Starting point is 01:06:36 I'm going to have my thoughts, but that's what he want to do. What did you think of this two track for? I thought it was dope. We got to kill the line because he was giving all he's theory about is he getting a divorce and he's like, are y'all stupid?
Starting point is 01:06:48 Okay, so I thought that too because, but then I'm, I mean, I know he's talking in reverse, but the way he talked about the wedding ring coming off and stuff like that, I'm like, because some, Sometimes your past can be, like, can be very like, you're making the same mistake. So you're thinking back to what you did then. Like, I don't know.
Starting point is 01:07:05 But I thought that too when he talked about it. I don't, listen, I don't, I have my own opinions, but I don't get, I don't actually, I'm not invested like that. So if you told me today, hey, I heard that Marchings are landing tomorrow. I would entertain the conversation. But you, you don't feel like you are a little bit invested. Because you have to, I mean, you get online and you talk about it. You talk about it from a place of like not just being like a brainless like.
Starting point is 01:07:31 No, no, no. What I'm saying is that's not what I'm saying. What I'm saying is I'm going to, I'm going to entertain the conversation of whatever it is. Okay. Like if I'm looking at lyrics, I'm going to read into the lyrics and I'm going to try to figure out because they don't talk anymore. You know what I'm saying? So it's left up to your interpretation. So if my interpretation is Lauren is crashing out, that's my interpretation.
Starting point is 01:07:57 if Lauren, if Lauren never said anything. And that's something I actually told, I actually told that to, I told that to a couple artists. I told that to, to the hungry. And I was like, if you, when you don't talk, you allow the internet to control your narrative. Right. And as long as you're okay with that,
Starting point is 01:08:13 then it's been fine. What did you think, the part where he's sitting down at the desk and he's talking about that hunger, to want to be great and inspiration, because so many people right now are having a conversation, even with this, and even with him saying, I'm choosing my piece about,
Starting point is 01:08:27 he, you can't say that you're one of the greatest or you can't leave this from like you're one of the greatest because he didn't entertain that battle. What do you think that Jay Cole was talking, was saying about that battle moment by going back into the time where he felt like, you know, I'm the greatest and I can't be touched? I still think what I said. I think that a lot, I think Cole has it in his mind that because he's dope, he can still be, like, you can still occupy that space. I don't necessarily believe that. Like he's still one of the grievous, regardless. He is one of the dopest. I mean, you can't take that away from him. But he's not the guy.
Starting point is 01:09:07 But if he had entered into this battle and lost, how would that have fair for him at this point where he's dropping his two tracks two. Could he still say that he believes he's one of the grating? I don't know. I think when you... I'm a wrestling fan. Rick Flair.
Starting point is 01:09:25 He says, to be the man you got to beat the man that's just I didn't make the rules that was here before I got here got you got you well this has been a very spirited conversation very spirited conversation
Starting point is 01:09:42 happy birthday having cake for you like I'm joking I am joking all right y'all so this has been another episode of the latest with Lauren LaRosa I tell you all every episode my lowriders you guys could be anywhere with anybody
Starting point is 01:09:57 talking about all of the things but you choose to be right here with me DJ head thank you for joining the low riders you know it's like 8 million plus listeners now damn ain't that crazy man it's a bitch well follow effective immediately yes tell them so give them the website to donate to your nonprofit organization where can they follow listen all that effective immediately just search effective immediately on youtube or anywhere you get your podcast um please do that like follow, share, all of the things. If you would like to tap into my charity organization, it's called Put Your Foot on the Board.
Starting point is 01:10:35 Go to put your foot on the board.com for that. And then, yeah, all things effective immediately. We appreciate you. Yes. And shout out to Gina View. She was supposed to be here with us, but the timing didn't work for her. But I promise I've been trying to get Gina Views' voice on this platform.
Starting point is 01:10:50 It is going to happen in 2026. Y'all need to hear her. If you have not already, I feel like most of the people who listen to the podcast are pop culture enthusiasts so I know they already have them but if not make sure you head on over to effective immediately you guys can hear DJ head geno views on all the takes and all the topics all the time thank you guys for tuning in for another episode we are on location in LA bringing you guys all the things because that is what we do yeah shout out to my god mix
Starting point is 01:11:15 by Ali yes yes we didn't even get a chance to do that because I talked about the studio yes we are in this amazing studio it's like 50 parts of a studio here like you can record music you can listen to music you can shoot a podcast took some shots in the front as well too there's plaques on the board i see a lot of nipsy hustle plaques on the board walking in a lot of kendrick plaques kendrick as well talk to the you know the audience about where we're shooting at right oh this is um this is no name studios it is uh engineers go to engineers dot com all independent artists if you look into um upload your music keep 100% of your royalties they just launch a director the consumer. I'm part of the team that engineers. Go do your Google, Nick Vi-Ali,
Starting point is 01:11:59 you know, everything that you could think of from the party team to Good Kid Mad City. Go check it out. Yes, and thank you, you know, to Indian Ears Ali for welcoming us in the studio. He was like, whatever you need, make yourself at home. Get you a drink. I went and fell on the bar. Okay, before we started. It's cold in here, so I had to like warm up a bit. But I really appreciate you guys for opening this video up to me. to make sure that we got the episode out when you do that episode from LA. Thank you.
Starting point is 01:12:27 Thank you. Thanks for being here, y'all. We'll catch you in the next episode. Yeah, tell the friend and telephone. The latest with Lauren the Rosa. I'm out. This is an I-Heart podcast. Guaranteed human.

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