The Breakfast Club - IDKMYDE: From Audioblogs to Black Effect: 5 Years of Changing the Podcast Game

Episode Date: October 5, 2025

The Black Effect Presents... IDKMYDE! From the earliest days of internet audio to the cultural takeover of podcasts, Black voices have shaped the space in unforgettable ways. In this episode of IDKMYDE, BDaht salutes Charlamagne Tha God and the 5-year anniversary of the Black Effect Podcast Network, the first major platform built to amplify Us.YouTube: https://www.youtube.com/@BreakfastClubPower1051FMSee omnystudio.com/listener for privacy information.

This is an I-Heart podcast. In the heat of battle, your squad relies on you. Don't let them down. Unlock elite gaming tech at Lenovo.com. Dominate every match with next level speed, seamless streaming, and performance that won't quit. So you can push your gameplay beyond performance with Intel Core Ultra processors.

For the next era of gaming, upgrade to smooth, high-quality streaming with Intel Wi-Fi 6E and maximize game performance with enhanced overclocking. Win the tech search. Power up at Lenovo.com. Lenovo, Lenovo. Hi there, this is Josh Clark from the Stuff You Should Know podcast. If you've been thinking, man alive, I could go for some good true crime podcast episodes,

then have we got good news for you. Stuff You Should Know just released a playlist of 12 of our best true crime episodes of all time. There's a shootout in broad daylight. People using axes in really terrible ways, disappearances, legendary heists, the whole nine yards. So check out the stuff you should know true crime playlist on the Iheart Radio app, Apple Podcasts, or wherever you get your podcasts.

Hey, I'm Jay Shetty, and I'm the host of the on-purpose podcast. Recently, I had a conversation with the one and only, Madonna. When I was broke and I had no friends, nowhere to live, I was held up at gunpoint, I was robbed, all these horrendous things happened to me. I had such an unhappy childhood that whatever happened to me in New York. better than what my life was, so I'm not going back. Listen to On Purpose with Jay Shetty on the IHeart Radio app, Apple Podcasts, or wherever you

get your podcast. People called them murderers. Ten years later, they were gods. Today, no one knows their names. A group of maverick surgeons who took on the medical establishment who risked everything to invent open heart surgery. Welcome to the Wild West of American Medicine. I'm Chris Pine, and this is Cardiartial.

Cowboys. If you like medical dramas, if you like heart-pounding thrillers, you will love cardiac cowboys. Listen on the IHeart Radio app or wherever you listen to podcasts. Sponsored by Jasper, AI Build for Marketers. I didn't know. What's really good, know it all? Be die here with another episode, a bonus episode, if you will, of I didn't know. Maybe you didn't either. And in September, under that Virgo umbrella, we were celebrating the five-year anniversary. for the Black Effect Podcast Network. And because this podcast is all things history,

I said, why not take a little deep dive into where black podcasting has come from and possibly where it's even going? Now, before we get into today's topic, of course, I have to give you three of the most useless facts you'll never need, never not a day in life. Your first useless fact, the very first MP3 player came out in 1997. 1997 was a good year That's when I graduated high school

It was also the year we lost Biggie A couple months before that we had lost Pock. Yeah, in the fall of my senior year we lost Pock In the spring of my senior year, we lost Big. Your second useless fact Do you even know where the word podcast comes from? I bet you

don't. It comes from iPod and broadcast. Podcast And your third useless fact, the very first internet radio show that was in 1993 long before Spotify 1993 was the eighth grade dance I won the dance contest doing the Steve Urkel dance because I wore thick glasses and you know what I think sharing that with y'all just now just made me realize why Shalom danced with

cute at night and not me Shalom knew I wanted the dance for her those will be your three useless facts the very first MP3 player came out at 1997 The word podcast comes from iPod and broadcast, and the first internet radio show was in 1993. Now, my question for you is, do you know how podcasting started? Because I didn't. I didn't know, maybe you didn't need.

I didn't know, maybe you didn't need. I didn't know, maybe you didn't need. I didn't know. I didn't know. I didn't know. See, in the 1980s, tech nerds was already making audio blogs. Then in 1993, Carl Malamud, he was a computer scientist, a writer, a hustler. He launched an internet talk radio show.

He'd interview experts, upload the audio, and listeners would get the files one at a time. Now, what made it revolutionary was you could listen to it whenever you wanted. You could pause it, you could rewind it, you could skip. The Computer Chronicles called it asynchronous radio. That's radio on your schedule, not theirs. Now, by the early 2000s, when Nellie was singing about Pimp Juice and Jay-Z was making the blueprint, broadband internet and stuff like the iPod made podcasting accessible. Suddenly, audio on demand wasn't some nerdy experiment. It had completely crossed over, like flowrata.

Then black voices entered the space. And when black creators entered the space, podcasting became the culture. 2010, the Combat Jack Show, that wasn't just a podcast. It was a hip-hop history class with first-person stories, man. The host, Combat Jack, and every artist wanted to be on the Combat Jack show because he gave him space to tell their stories unfiltered. Man, the Combat Jack show got a legacy that still stamped across the industry. In 2013, the reed with Kid Fury and Crisle.

It was like an unapologetic humor that they just turned to community. They wasn't just entertaining us. It was sort of like a cultural therapy session for all of us millennials that was navigating life, and race and identity at that time. The early black podcast, they weren't just shows. They were archives, oral history, barbershops in your headphones. Here's the challenge, though. Podcasting was booming, but it was hard to organize black creators in the networks

that could monetize at scale. Folks weren't making no bank office, you did. But that changed five years ago. When the boss man, Charlemagne de God, announced the Black Effect Podcast Network had a partnership with our heart. That was the very first large-scale podcast network dedicated to amplifying black voices. Us telling our stories and it worked. 40 plus shows signed on.

Hundreds of millions of downloads. I'm a part of that number. Consistently high-performing shows. I'm talking drink champs. All the smoke. Decisions, decisions. Trap nerds. Oh, and let me throw in.

I didn't know. Maybe you didn't either. I didn't know. Oh, we eat that first quarter. Now the goal is to maintain. them numbers, but that's a whole other episode. Look, the Black Effect shifted podcasting from individual hustles to an organized ecosystem. Before I got blessed with the opportunity to be on the Black Effect Podcast Network,

I was just putting videos on Instagram, not monetizing a damn thing. Now, four years later, over 10 million downloads in, and we booming, baby. I'm talking about just me. The Black Effect Podcast Network in the five years, they've been kicking it. They've racked up awards, accolades, and of course, recognizing, totality by the industry. I just saw an episode of the breakfast club where Nick Cannon was on there and as

Charlemagne was giving him his flowers, Nick Cannon had to return it and give Charlemagne to God his flowers. Because what he's doing with the Black Effect Podcast Network has never been seen before. Now, some people joke about they should raise the damn tariffs on mics because everybody got one. And yes,

I agree. But here's the thing. Podcasting is still very young. This is like the early 80s of hip-hop. pop in podcast form. According to Edison research, over 100 million Americans listen to podcasts monthly,

an ad revenue passed $2 billion in 2022. That's scale. That's money on the table. And for us, the black creators, that means more lanes. Owning our IP of building generational platforms, telling our stories, our way.

So as the Black Effect Podcast Network celebrates five years, I want to salute the pioneers who paved the road. and point out the opportunities still ahead because the future of black podcasting is not just loud. It's permanent, baby, and I didn't know. Maybe you didn't either. I didn't know.

In the heat of battle, your squad relies on you. Don't let them down. Unlock elite gaming tech at Lenovo.com. Dominate every match with next level speed, seamless streaming, and performance that won't quit. So you can push your gameplay beyond performance with Intel Core Ultra for processors for the next era of gaming. Upgrade to smooth, high-quality streaming with Intel Wi-Fi 6E

and maximize game performance with enhanced overclocking. Win the tech search. Power up at Lenovo.com. Lenovo, Lenovo. Hi there, this is Josh Clark from the Stuff You Should Know podcast. If you've been thinking, man alive, I could go for some good true crime podcast episodes, then have we got good news for you? Stuff You Should Know just released a playlist of 12 of our best true crime episodes of all time.

There's a shootout in broad daylight. People using axes in really terrible ways, disappearances, legendary heists, the whole nine yards. So check out the Stuff You Should Know true crime playlist on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. People called them murderers. Ten years later, they were gods. Today, no one knows their names. A group of maverick surgeons who took on the medical establishment who risked everything to invent open heart surgery.

Welcome to the Wild West of American Medicine. I'm Chris Pine, and this is Cardiac Cowboys. If you like medical dramas, if you like heart-pounding thrillers, you will love Cardiac Cowboys. Listen on the IHeart Radio app or wherever you listen to podcasts. Sponsored by Jasper, AI Build for Marketers. Hey, I'm Jay Shetty, and I'm the host of the on-purpose podcast, Recently, I had a conversation with the one and only, Madonna.

When I was broke and I had no friends, nowhere to live, I was held up at gunpoint, I was robbed. Always horrendous things happened to me. I had such an unhappy childhood that whatever happened to me in New York is better than what my life was, so I'm not going back. Listen to On Purpose with Jay Shetty on the IHeart Radio app, Apple Podcasts, or wherever you get your podcast. This is an IHeart podcast. Thank you.