The Breakfast Club - INTERVIEW: Charlie Mack & Shoaib Rasheed On ‘Bernard Callebaut’ Chocolate Brand Launch + More

Episode Date: September 26, 2025

Today on The Breakfast Club, Charlie Mack & Shoaib Rasheed On ‘Bernard Callebaut’ Chocolate Brand Launch. Listen For More!YouTube: https://www.youtube.com/@BreakfastClubPower1051FMSee omnystudio.com/listener for privacy information.

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It's the world's most dangerous morning show The Breakfast Club. Charlemagne, the guy, Envy and Jess on here, but Lauren LaRose is here. Our guy Charlie Mac pulled up, right? You know, Charlie Mac, he keeps something going on. Keeps something going on. And Charlie Mac said he wanted to bring us some chocolates.

Absolutely. Talk to us, Charlie, Mac. What is this? Premium chocolate, fine chocolate. I got my man Sheet here. Sheet is the CEO. What's up, Sheet? Of Bernard Chocolate, a family, very historical family called the Kalibu family. Okay. Talk to him. Come on. Talk to him, Sheet.

Give it to him, Sheet. Yeah, we came from Canada. We're about to launch our products here here in the United States. We do fine chocolates. We bought a company, I mean another person back in 2018, but it's a fifth generation chocolatier. His family's been doing chocolate since 1911. Everything that we do is organic, natural, premium products, premium ingredients. We do a lot of community work out back in Canada in terms of not just being a company that is profit-driven, but we also focus on a lot of giving back to the community and making sure that we're being impactful in what we do as a cultural in our organization.

So it's like what, second, third generation? This is fifth generation. Wow. Yeah, yeah. So our guy here is Bernard Calabo. He's a, so the brand here is, so we're launching new brands. We do, it's called, it's going to be called Bernard, just like, you know, we're, you know, building off his legacy, but, you know, so we bought an existing company with him.

He's been doing chocolates for 40 years himself. He's in Canada, but like I said, he's a craftsman and everything that we do is a premium. How did you connect with Charlie, man? What makes you want to get into chocolate, Charlie? You know what? I'm going to be honest with you. I always, like I hear about, I've always been a candy guy, but I'm not a lot. I'm saying I'm always like chocolate.

And then sugar, you know, again, diabetes is big enough. So for me, when he told me, it was no like refined sugar in it. I was like, wow. And then he talked about the community aspect of it. So for me, that hit my heart. You know what I mean? I kind of pulled on my heartstring about like, okay. So we got a healthy dessert, your stem say, if you will, a premium dessert.

Because when you taste it, right, like the, you haven't tried. out of yet, but the gummy, the gummy of chocolate gummy, it's a really rich kind of high-end. I don't even like gummies, and I've been tearing these milk chocolate-cover gummies. You can't eat one. Right? So for me, I think the thing that really hit me was the community aspect. Okay.

Anything that's going to kind of give back, and that's the thing he came to me with at first, I was like, okay, let's talk about it. And then like I said, the sugar, we don't know in the community because we use sugar and salt so much, it's like, it's killing our community. So for me, it was like, no sugar. It's no sugar, correct? Yeah. Well, no, no, no, no, no, processed sugar. everything we don't use the process sugar healthy options and then there's so many

benefits in terms of people having cancer and things like that in terms of what we're provided so it's not just i'm saying we give you chocolate it's benefits from the infused situation and so and and the reason for i guess with charlie the the the nice thing so it was it was through someone from some will smith's team k a friend of mine introduced me to charlie a couple years yeah yeah we we've um you know been connected now for a couple of years but um you know now Now he's part of our team and even our management team. Like we're out there trying to, you know, connect with people, different people and, you know, from different spaces. So as we, you know, do things in the United States, both with our two companies, like the infused company and the regular chocolate company that we're connecting with the right people and we're finding ways to, like I said, be impactful, like, you know, working with marginalized communities, inner city youth.

I did, like before I bought this company, I worked for the Prime Minister of Canada for three years as his main advisor for my problem. which was Alberta. And so, but I have had different businesses my whole life. This is one that we bought eight years ago. I left that job when I bought this company just because it was a thing. But I guess when, and whatever we do, like we're trying to do, you know, I feel like even in the United States, like we're doing it, we're doing cannabis, but I feel like, you know, the economic empowerment, trying to work with communities that don't get the opportunities others do others do and starts to try to be. And so we don't have like all the answers on how we're going to do it. So we came with Charlie. And even. That was part of the reason we wanted to meet with someone like yourself and talk about ways that we could, you know, be involved and actually be impactful, not just say, hey, we do this just because it sounds good for marketing purposes, but actually focus on the impact and let the, you know, the money and the revenue will drive in itself and it will come and, you know, everyone can make some some profit. But I feel like there's more to business and to doing things in life than that. And it's not cannabis in this one, because Lauren had about eight of them. Yeah, there's no cannabis in this. So no, we, we, we, we, uh, no, you're not even just one. I would have been so stuck. Yeah, so we brought this over from Canada, so we don't, because of the federal legalization rules, we don't bring them over the border like that, but we do make them in New York. We have a facility in Warwick where we make cannabis edibles, and we're going to be launching next month under.

So our chocolatiers name is Bernard Calabo. The regular chocolate's going to be called Bernard, and then the cannabis edibles will be called Bernie. It's more of a playful, it'll be a playful brand and impactful brand. So we look forward to that next month to launching that. You want to try to pretzels. Yeah, I want to try to chocolate cover pretzals. Charlie about to have his own chocolate factory. Oh, wow, look at that.

Yeah, that's the whole night. I'm going to say, you know about diversifying. We have to do that, right? Absolutely. And at this stage in the life, I'm saying, we got to understand that everybody's not going to be Will JZ. Right? So we got to look at business in a different degree

and we got to perform. Same thing about is a lot of things are kept from us, you know, in terms of business. But there's a lot of different opportunities. So for me, seeing a person like yourself, like Lauren, like myself, to do something in the space of chocolate, like something that we used every day all day.

That's right. Right, but we never thought about ownership. and never thought about, again, from the space of, okay, you make money, but then when do you make the money, do you give back? For me, every time I'm saying, whatever's not doing life, what's to give back? That's what it is for me, you know what I mean? If I don't see a rule back to giving back to my community, then I really don't want to do that, because it doesn't matter to me,

that you're able to go out here and the mask, you know, great wealth. And okay, so now what are you doing with it? That's real. You know what I mean? So, and again, we're going to do it, I'm talking about in terms of financial, but then at the same time helping people without just going through anxiety. Like he said, in terms of sleeping. So when she says, it stabilizes them, you know what I mean?

So he finds ways for him. And a lot of creative people, I'm saying they've done with things, anxiety and things like, this is a situation where it's there. I don't go through it per se, but I work in a space where a lot of creatives. And so to me, I'm like, it's another way for us to kind of help them out and assist. We're going to go talk with a couple of people. So we came together, just kind of bare gifts and they rack with people and see what you think about them.

Thank you. You know what I'm trying to sell it, but more so like, what do you think about it, honestly? It's good. I don't do gummy bears but these milk chocolate cover gummy bears I would eat these I would actually buy these

and I love chocolate cover pretzels This is my favorite It's so good You all got another bag for him So is it well Are we going to give you a whole care of? So what you do Do you bring a sample in

Because you don't know Because I look down the lobby And I'm like okay So is this community out here With the books and things like that Or is it like I'm saying You can kind of like Is it jaw books out there

Because a lot of people come here I'm sure they bring you a lot of stuff And you come here You're like wow okay It's over there If his books charlamine in the red So what I'm saying is that these gummies won't be sitting here. These gummies don't go with you.

No, no, no. They won't be sitting here for Eddie yesterday. I'm going to grab a bit. But we got something for Eddie too. But I'm just saying a lot of some people bring your products and they've been sitting over the the corner. You'd be like, oh, okay. They were here the last time I came.

So I don't want that. You know, I want some I'm saying that people actually, I'm saying this is what I would actually utilize. I would pay for it. You haven't tried it yet, but no. We want to bring something in the community in the space that are, you realize it, but helps people out as well. Is it in grocery stores or online or?

Well, so in Canada, We're across Canada. Here, we're going to be doing it online through Amazon. So we'll be launching our regular chocolates in the United States in about four months. And the cannabis will be available in dispensaries across New York State. So they can't go order this now? You could from our Canadian site. You could from our Canadian site.

But we'll be doing, you know, with just all the challenges and shipping across the border with the tariffs and everything. So we're, you know, in about three months, we'll be the right of your chocolates. This will be fully operative in the United States. Well, thank you for bringing us this. Appreciate you, bro. No, chocolate. Appreciate you. Appreciate you, man.

Appreciate you, man. Thank you, man. Thank you, man. Every day I wake up. Wake your ass up. The breakfast club. You're all finished or y'all done? In the heat of battle, your squad relies on you.

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during their back-to-school sale. That's Lenovo.com. Lenovo, Lenovo. I'm Jorge Ramos. And I'm Paola Ramos. Together we're launching The Moment, a new podcast about what it means to live through a time, as uncertain as this one.

We sit down with politicians, artists, and activists, to bring you death and analysis from a unique Latino perspective. The moment is a space for the conversations we've been having as father and daughter for years. Listen to The Moment with Jorge Ramos and Paola Ramos on the IHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, I'm Jay Chetty, and I'm the host of the on-purpose podcast. Today, I'm joined by Emma Watson. Emma Watson has apparently quit acting. Emma Watson has announced she's retiring from acting.

Has anyone else noticed that we haven't seen Emma Watson in anything in several years? Emma Watson is opening up the truth behind her five-year break from acting. Watson said she wasn't very happy. Listen to On Purpose with Jay Shetty on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Introducing IVF disrupted, the Kind Body Story, a podcast about a company that promised to revolutionize fertility care. It grew like a tech startup. While Kind Body did help women start families, it also left behind a stream of disillusioned and angry patients. You think you're finally like in the right hands. You're just not.

Listen to IvyF Disrupted, the Kind Body Story, on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. This is an IHeart podcast.