The Breakfast Club - INTERVIEW: Earn Your Leisure Talks 'You Deserve to Be Rich,' Elon Musk, Trump, DEI, Dame, Mental Health +More]

Episode Date: January 14, 2025

The Breakfast Club Sits Down With Earn Your Leisure To Discuss 'You Deserve to Be Rich,' Elon Musk, Trump, DEI, Dame, Mental Health. Listen For More!See omnystudio.com/listener for privacy information.

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Hey, you guys. I'm Catherine Legg. I'm a racing driver who's literally driven everything with four wheels across the planet. And I've got a new podcast. It's called Throttle Therapy. This season, I'm competing in some of the world's most notorious racing events. Tune into my new podcast, Throttle Therapy, with Catherine Legg, an iHeart women's sports production in partnership with Deep Blue Sports and Entertainment. the morning. The Breakfast Club.

Morning everybody. It's DJ Envy, Jess Hilarious, Charlamagne the guy. We are The Breakfast Club. We got some special guests in the building. Yes, indeed. They came to the building to see us. They're going to be the first to see us. They're going to be the first to see us.

They're going to be the first to see us. They're going to be the first to see us. They're going to be the first to see us. They're going to be the first to see us. They're going to be the first to see us. They're going to be the first to see us. They're going to be the first to see us. Good morning everybody, it's DJ Envy Jess Hilarious, Charlamagne the guy, we are the Breakfast Club, we got some special guests in the building. Yes indeed. They got a new book out right now, You Deserve to Be Rich.

Alright, ladies and gentlemen, Rashad Belal and Troy Millings, welcome. What's going on? Good morning. You know it's a special day when Rashad break out the Biggie Cool. He break out the Biggie Cool. Obviously.

Hip hop is always on the mind. It was that time, man. New money. First, how y'all feeling, man? We good, we good, man. The theme music was playing when we walked in. I liked that. This is good stuff.

Oh, Mac had the theme music on. Yeah, yeah, yeah, yeah. Money, money, money. Money, money, money. I feel like a book is overdue for y'all. That's a fact. Yeah, yeah. Long overdue.

People kind of felt the same way, right? It was one of those things where like, when's the book coming, when's the book coming? Everybody asks us questions everywhere we go. Where's the book coming? Book's here. How did y'all know now was the right time? Well, we've been working on it for two years.

So, you know, it's like putting out your first album. You want to make sure, you know, it's right. Like we've done so much stuff, some like crazy amount of stuff in a short period of time. We didn't want to rush the book. Like, it's like a documentary, like, you a documentary, you gotta take your time with it. So then we kind of figured out what kind of book we wanted to write.

So that whole process, we took our time with it. So it's been two years in the making and it's pretty much just like a whole blueprint as far as financial freedom. So we're real proud of it and it's definitely a hard process. You know, obviously, you do a lot of work. We spoke to both of y'all about it.

When you put out your book, and when you was putting out your book, you had just released it, we were trying to get the feedback. What's the process like? Even if you got an author, you work with somebody, what's the process like? So when we went into it, it was like, all right,

we can expect, we have certain expectations. And I remember you was like, make sure it sounds like y'all. When we went into the meeting, it was like, this has to sound like it's coming directly from us and I think we nailed it. I wonder, so what is it about? Is, do you break down how y'all started and how y'all got together?

Or is it more about financial literacy or is it both? Both, both. We talk about like how we started, the backstory, but it really focused more so on like, so it's like six different people and it tracks their journey. It's like a single mom, somebody that just graduated from college, so, and then it's like real life situations,

like okay, this person's credit is messed up, this person needs to get a single family home. So we're teaching, but it's in story format. That's been the whole point of our platform, right? Like we highlight people that's relatable, so it's better than us just like teaching from a whiteboard. So we put it in story format and it teaches you about crypto, stocks, real estate, credit, but like in an entertaining way

because it's in story format. So it's like a pathway for financial freedom and everything that we talk about just like in a concise encyclopedia type of format. Yeah, it's designed for the audience or the reader to identify with one of those characters. And if you don't, you know somebody that is identifying with them.

Like you said, we share stuff in there as well. So like when we talk about financial trauma, that's something unique to us that we had to experience and go through. And what were the lessons we learned from it? Obviously being where we're at now, there were mistakes that were made along the way, but we've grown from them and here are the lessons

that everybody else can learn from them as well. How do y'all break down everybody's journey's different, right, because somebody might look at your journey and say, you know what, I'm gonna jump on, I'm gonna do a podcast, and then they be like, after six years, they be like, I'm not where they at, you know what I mean, or you see people say, all right, I'm gonna jump on the book thing,

and they be like, I ain't where Charlamagne at. So what do you tell people that? Because people like to follow what people do, and sometimes everybody's journey, everybody's path is different, and the success you guys have with podcasts is not going to be the success of somebody else that's trying to do a financial podcast. What do you tell people in that plane when it comes to investing in crypto and things like that?

Investing is for everybody. So anybody can invest in stocks, anybody can buy real estate, anybody can do crypto, that's for anybody. Now business is a little different because you're right right, you're not gonna have the same success as Breakfast Club just because you're passionate about talking on the microphone. So that you have to really dig deep and see, okay, what am I passionate about, but also how can I help people?

That's really our thing is like, how can you help people, right? Like a lot of times people go into business for selfish reasons, just to make money. Like we did that before before it didn't work. So what did work was when we actually had a platform that actually helped people, right? So you got to really look at yourself and say,

okay, what am I passionate about? How can, what am I talented? That's another thing too. Like there's a certain level of talent to it. Like people think that everything is just easy and it's like, you got to have a level of skill to be successful as an entrepreneur, no matter what you're doing.

So that takes a little bit more self-evaluation, working with other people. And then sometimes you don't have to be the main part of it either. Like you could be part of a business and it's not your business, but you have a great skillset. Like you're a great tech guy, right?

Somebody else is great with ideas, now you come together and that's a way to kind of be part of a business as opposed to just being the Elon Musk forward facing ultra alpha entrepreneur. The Diddy of it all. Elon Musk is like the Diddy of tech. I was just having that conversation. You see that everybody put their head down like, you didn't mean to touch it. He wanted to be all up in the videos, you know what I'm saying?

You want to be all on the records. Yo it's funny they're looking at you like, why they got you? He wanna be all up in the videos, you know what I'm saying? He wanna be all on the records. It's funny, they're looking at you like, why? God damn, y'all know. I know where Diddy is now, but I'm talking about prior. Yeah, we know he's at now. I was having that conversation this weekend, just talking about the whole Olegarks running America.

I'm like, Olegarks been running America. Diddy's just a guy, I mean, I said Diddy. Elon's just a guy that's forward facing with, you know what I mean? That's it. He's forward facing and he's the wealthiest man on the planet. Those two things are very dangerous, right?

And you're talking about having a media platform, having the technology and having the capital. He got all of it. He got all three of those things and he has the political power now, so it's something that we definitely gotta be mindful of. Elon and Donald Trump are the same thing as far as they both are forward facing,

they're saying things that people used to say in private. Absolutely. Like Donald Trump is no different from any other president, but nobody else would say this on Twitter. Elon Musk is no different from a lot of other CEOs, but nobody would say this on Twitter. But that does speak to something that's a disturbing trend because they didn't say it

before because they knew that it was bad protocol to say it. That's right, it was bad for business. Now it's good for business. It's actually helpful for business, so it says a lot about the times that we in, sure. So whose fault is that then? I think when the consumer's appetite changes, you should change the consumer's appetite, right?

Well, the consumer, the problem with the consumer, a lot of them are uneducated, right? And so they'll support things just because they heard a rally call and it's like, all right, well, I don't know any better. That looks like the right path to go, so I'll support that. When we talk about a guy who runs up $200 billion and didn't sell in a car,

had nothing to do with that, it just became a belief. We believe in what he's doing, we believe in what he's saying, and to the point where I'm gonna support him no matter what. And so now you look at the fundamentals of a company like Tesla, well why is it making money? They actually sold less cars.

Now, obviously it's not an automotive company, it's a tech company, but even further than that, it's a belief company that people are saying, all right, we believe in him, we believe in the things he's saying, we're championing the things he's saying, we're gonna support him. But even bigger than that,

it speaks to racist, white ring in the things he's saying, we're championing the things he's saying, we're gonna support him. But even bigger than that, it speaks to racist, white ring political agenda that he's pushing. When you look at the UK, he's championing, they about to get this guy elected in the UK and Canada. Like, Elon Musk really a dangerous person because he has a global view of how the world should be. And it's extreme right wing. And that's something that is actually helping him

because there is, we gotta be honest, there is a lot of racist people. And this agenda that he's pushing, these things that he's saying is in line with what Trump is saying, but it's in line with, there's like 70% of the new elected officials in the world is right-wing extremists. From Brazil to you name it, all across the world.

So this is something that is beneficial as far as people are championing something that they like. But that's not necessarily something that's just like a good thing because they're championing ideas that's white supremacy. And that's obviously not beneficial if you're not white. Well, I think people who are on the other side are people who are not white supremacists.

They have to figure out how to use these platforms the way that the right has. I feel like they just haven't adjusted their- What platforms you referring to? All of them, social media. We don't own the platforms though. So that's the thing, like you get kicked off, Eli Musk is one thing, but let's talk about Mark Zuckerberg.

Mark Zuckerberg go any direction that the wind goes. So right now he's doing everything to appease Trump. Everything, but six months ago. So that's a business decision though. It's all business, but I'm saying, but they don't have any ownership. That's what I'm saying. It's all about, it's all business. But I'm saying we don't, but they don't have any ownership. That's what I'm saying.

Like we're not in control of any of these situations. So we can only go too far. You go too far, you get deplatformed. Nobody's trying to do that. Nobody's trying to just lose money. Who owns all these platforms? Everybody that owns a platform gave money to Donald Trump for his inauguration.

I've never seen anything like this. You got Jeff Bezos who owns the Washington Post. He, for the first time in 60 years, they didn't even elect, they didn't even. Endure. Endure. Endure. Endure.

I think that's the bigger issue. The bigger issue is amplification and suppression. That's what I think the bigger issue is. Because you can, they got these, the voices are there. But they're just being suppressed. Yeah, but the voices is marginalized because it's on the ground level. They don't have real power.

Right. Who you speaking of when you say who? Any of the voices that you're referring to. I'm talking about like elected officials. I'm talking about like other Democratic governors. I'm talking about Democratic senators. I'm talking about people like the vice president when she was running.

I'm talking about those. They got huge, huge voices. No, they had a voice and then they got dethroned. They got suppressed, you mean? No, they had a voice and they got dethroned. They got suppressed, you mean? However you wanna word it. And that's what I mean. That's what I mean. Those individuals have to find ways

to use these platforms the way the right has. The right has turned all of these platforms into megaphones before Trump was in office. Before Trump got back in power, they found a way to use these platforms and turn them into megaphones. Democrats gotta do the same thing. It was forward thinking, right?

Yes. The way that people, even like our parents, the way they consume information is a lot different than the way that the voting margin is consuming news. Trump didn't do no legacy media. He didn't have to. None. All the podcasts.

He had social media and he had that generation of people that used that as a platform. So when he's talking about something different, it's like we don't own any of these platforms. So when Jeff Bezos owns the Washington Post and they don't endorse anybody, that as a platform. So he's talking about something different, it's like we don't own any of these platforms. So when Jeff Bezos owns the Washington Post and they don't endorse anybody, that speaks a lot. This is the fourth wealthiest person in the world. Mark Zuckerberg owns Facebook,

we're talking about four billion people. We don't own that, right? So like how do we have that voice? We already know what Rupert Murdoch is doing with his station. So like if we lose all these media outlets and we don't have control or ownership in any of them, and then we start to see, hey, this guy has now been, he's won the election and you're

going to meet with him, here's a million dollars for the campaign. Here's a million dollars for the campaign. They're starting to do it. It's starting to feel like they did it in a sense where it's like, we want to make sure that business continues as pros. You're right. And it goes back to business, right? Because if Fox has the highest ratings and Fox is getting the most revenue,

what do you think CNN's gonna do? CNN's gonna say, hey man, we're a little too left leaning. We gotta start serving the conservative base. I don't know if MSNBC will ever get on that same train, but most platforms, that's exactly what they did. They was like, yo, these are the platforms that are booming. We need the ratings and revenue too. Let's lean a little bit more conservative.

Well, who's watching those shows? Like who's voting? It goes back to the education process, right? Like who was that base, right? Predominantly, if you look at the margins of who's voting, uneducated white folks, right? That's a large base of people. That's a lot.

It changed a lot this election though. It did. We started to see more. You know what I'm saying? And that was the thing. Now you got Latinos, now you got black people, you got women. Even the issues that they won on,

if you know the, like when we're talking about inflation, right, we tell, oh, we need prices to go down. If you don't know the education behind that, like, do you know how inflation works? Do you know what price gauging is? And even after Trump won, he said, look, I know people talking about the price of eggs going down, but that's, prices don't go down once they go up, right?

Once people start paying at that amount, that becomes the new price, that's business. If you don't know that and you're like a year later, like you know what, I'm still playing the same price for my groceries. Yeah, you are, right? But that was the campaign promise that you hear until it's like, oh wait, what happened to that?

But you know, Elon, you know, you look at how powerful he is. He was really powerful if you think about it by just listening, right? Just think about it, by just listening, right? Just think about any of these dealerships, right? Or any of these car companies, whether it's Toyota, Ford, you name it. Do we know who runs them? Do we know who owns them?

Do we see them out? No, right? Even with Elon, you look at what made Tesla so big. He listened to people. I want a self-parking car, push a button, it parks it itself. You didn't see that before. I want a car that I can control with my phone.

You never seen that before. Now when they started finding him, when they started taxing him, what did he say? You know what, I'm gonna drop $30,000 off all my cars. We've never seen that before. Where somebody could go get a lease for $199? You never see that before. You're a smart man.

Elon's probably one of the smartest people in human history. Like, you can't, first of all, he starts PayPal. People don't even know that. Elon's probably one of the smartest people in human history. First of all, he starts PayPal. You don't even know that. So he starts PayPal, sells PayPal for $200 million. Most people get $200 million, it's over. He actually goes broke because he invests all of that money not into Tesla, into SpaceX.

SpaceX didn't even work out at first. Then Tesla came. Now you got his Tesla, he has SpaceX, which is a private company, but then he has Neuralink, which is a chip that they can put inside your brain. He owns 70% of the satellites in space. So he's a very intelligent person, and he started OpenAI.

He's trying to get that back. But he's dangerous. He's very dangerous. He's a very dangerous person, and the agenda that he's pushing, like even telling you about this DEI thing, it's disturbing, but you say things enough and people just start to believe it, right?

And it's like, this attack on DEI is just, can we curse? Yeah, of course. It's like a politically correct way to say nigga, really. Because if you think, because there is no DEI, if you think about it, like, there's less than 1% of Fortune 500 companies that have black CEOs. There's 7% of people in tech that are black. That's less than half of the black population

percentage wise, right? When you look at the wealth gap, it's as high as it's ever been, right? So where are we seeing? We have 1%, less than 1% of venture capital funds and we manage less than 1% of money, even though it's been proven that black wealth money managers actually outperform whites, like Robert Smith.

So, there's no DEI. This whole thing of DEI is just an illusion, but it's really like there's some places in the world where they have permanent underclass, like India, where you can never rise above, and that's just like a caste system. So this whole DEI thing I think pushing, the reason why it's so dangerous is because

if they say this enough, what they're really saying is that no black person is qualified for any job that's not just menial. We don't want y'all leading. Yeah, right. Any job that's meaningful is not, you're not qualified for. So if you have a meaningful job, the first thing that they can say is,

you only got it because you're black. So they don't really want black people to have any level of power, anything at all. And that's something that he's pushing, he's championing that. So why you gotta say like, okay, you're the richest person in the world, you put $200 million into a campaign

and then you got 200 billion out of it in six weeks. You work 400 billion, you're gonna become a trillion there in five years. So why is it so important for you to push DEI? Right? You know, it's funny you say, like people got mad at me because I said last year Why is it so important for you to push DEI? Right? Yeah. You know, it's funny you say that, like people got mad at me because I said last year

that these corporate DEI initiatives were bullshit because a lot of them weren't for us by us. You can't have a bunch of white people sitting around creating DEI programs for us. And that's why they were so easy to get rid of. And I think you guys know, you know, better than most, when you have real equity in something, you can't just take it away.

And I think that that's what it is. It's a lot of diversity, but it's not real equity in something, you can't just take it away. And I think that's what it is. It's a lot of diversity, but it's not real equity. Yeah, but even when we, obviously the George Floyd moment was big in starting that, or continuing, when they were talking about allocating hundreds of millions of dollars, who's tracking the money?

That's right. Where did the money go? It never went. This is what I'm saying. Never got it. So when you, like, who's now gonna say, hey, we never got the money, right? Like, where's the voice, right?

Where is the platform that say, hey, all these people promised this 100 million for Microsoft, where did it go? What happened to it? How come we never got it? You can't control what you don't own. You can't control what you don't own. It's like, listen, like, you don't own the car.

You're gonna give it back. Like, they put these DI initiatives, or it's like the record industry, it's like music industry. They give people these record labels. What does that really mean? It's still under universal. Nobody owns a record label. Nobody owns a record label.

It's just distribution that they're giving you as a title. You're just a manager. You could be replaced at any given moment. Liquor company, the same thing. Like all of our billionaires became billionaires because of partnerships. White billionaires became billionaires because of partnerships. White billionaires became billionaires because of ownership.

It's different, you've seen what happened with Ye. They could take a partnership away, now you're not a billionaire yet. You've seen what happened with Diddy. You can't take Elon Musk because of his ownership. He has ownership in the company, he's in the stock market. How many, there's 5,000 companies that's on the stock market. Seven are black.

Seven out of 5,000. And that's a decrease, it used to be 12. Like you know what I'm saying? Like this stuff, that's what I'm saying. People don't really look at it from that standpoint. It's like. Well when you say take away, they did sever ties with Ye,

but they still had to pay him out. No, but I'm saying he lost his billionaire status because it was tied to Yeezy Brand, right? And Yeezy Brand was Adidas, essentially. So he owned 100% of Yeezy, but it was really nothing without Adidas. So when Adidas severed his ties, because people look at a billionaire,

it's not like he had a billion dollars and he's just swimming in it like Scrooge McDuff. Like it goes by the valuation of your company. So they could devalue your company at any given time now they take away six hundred million dollars overnight This is that this has happened two times in the last four years with black people Because like I said our billionaires are not billionaires from ownership our billionaires are billionaires from partnership I agree with you 100% only reason I like using those two examples because they made poor choices No, no, but a lot of people make poor choices. What I'm saying is that you can't erase some of it,

like Donald Sterling, he made poor choices, but he got richer. I made more money. He got richer. You can't sell it, but that's what I mean. You can't sell what you don't own. But Ye sold his portions of Yeezy? No, you can't sell what you don't own.

Remember when he had all of the backlog with Adidas and they had to still use him. Merchandise, the merchandise. Merchandise, but I'm talking about the actual equity in the company. You can't sell what you don't own. Yeah, he didn't have no choice with that. He couldn't sell them. He didn't want it released.

They released it anyway. That's just a merchandise deal. You got a licensing deal. And I love Yeezy. He's one of my favorites, but I'm just saying. He'll probably tell you. It was a learning experience, right? It's all a facade.

I got two questions. How do y'all feel when all of us were out supporting Did experience, right? Like, it's all a facade. But how do y'all feel, I got two questions. How do y'all feel when like, you know, all of us were out supporting Diddy, right? When he had the liquor, right? And drink Sirac and it's that and the other. And then it comes out that he didn't own it. You know, he had 30% equity in it. His pathway was to ownership.

He made a mistake. People were not taking ownership in Sirac than the deli on. But that was a process in itself, right? In order for him to get the first deal, that was part of the stipulations, right? He had to first prove it and he did it with Siroc and people were like, oh, we felt like, oh, he owns that.

The next thing was Deleon, which he's gonna have 100% ownership in, right? So we saw that getting pushed and that led to the losses. 50% ownership. 50% ownership inside of that. And then the way it was being marketed was a lot different than it was for Siroc, right? When we saw Siroc, it was like the jet skis being marketed was a lot different than it was for Sirac. When we saw Sirac it was like the jet skis and it was a huge push for that

and when it came time for Deleon, you didn't see that as much. Right, you had a small share profit. Did you see Deleon marketed like you saw Sirac marketed? Hell no. Just the young Miami. Is that a coincidence? Deleon was nasty.

That was it. Is that a coincidence? See, uh, see that, no, I'm gonna tell you why. See, we not being honest. You don't find that suspicious. We not being honest. Deleon wasn't that good. Oh, come on. It's all good.

Like, it's not only was Suraq. Nobody's taste is like nobody's a kind of. Suraq wasn't that good, though. Suraq was the better. Nobody's like a connoisseur. I'm not an alcohol. Yo, listen. Suraq wasn't that good.

We not liquor. I'm a tequila drinker. Nobody's like a liquor. I'm saying. I'm a tequila drinker. Nobody's like a liquor. I'm saying. I'm a tequila drinker. The Baskin- Is Casamigos that good? No.

We don't drink Casamigos. You drink it to get drunk though. Like all of that shit is nasty. Exactly. But Casamigos got embraced by the coaches just like Swarock did. Why? Why? Why? Because Diddy was pushing them.

No, Casamigos. Casamigos. Oh, I don't know why Casamigos got... Cause rappers put it in their songs. I guess. Same thing with Tequila. And George Clooney ran up to a billion. Ran up to a billion.

It's kinda when Usher... But Clooney wasn't out here all the way and asked you to. It's all in the lyrics. It's all in their songs. I guess. Same thing with Tequila. And George Clooney ran up to a billion. Ran up to a billion. It's kind of when Usher said Tequila. Was Usher not the only video? Was Osho in the records? I really don't know why Cosmigos got so popular. I don't know why. If you put it in the records. Put it in the records.

But I want to ask you too, chapter 10 you talk about entrepreneurship. So, wait, so daily y'all was in the records too? No, but it wasn't the same push that you gave it to Sirak. You know that? It wasn't commercial music. So you're telling me Cosmigos told the rappers to put it in their music? No. No.

But bigger than the rap music, it's a big deal. It's a big deal. It's a big deal. It's a big deal. It's a big deal. It's a big deal. It's a big deal. It's a big deal. It's a big deal. but it wasn't the same push that you gave it to Sirak. You know that? It wasn't like commercial music. So you're telling me Conch amigos told the rappers to put it in their music? No. But bigger than the rap music, it's about in the shelf life, right?

When you go to a bar, when you go to a club, when you go to a fine dining, is it top shelf? Yes. Yes. And then it's all three. But when you go to them, do you see it? Yeah. I'm talking about Deleon.

No. You never saw it, right? It's not being marketed. It's disgusting. And nobody embraced it. They all disgusted. Okay, how you explain Tito's? It's a thing called hidden influence. It's a thing called hidden influence. I don't, look, I don't have to tell you to drink Hennessy,

but if I put Hennessy in front of you, if I market it correctly, if I put it in the right situations, subconsciously you're gonna start to buy it. One person's gonna buy a hundred bottles. You see that, there's none of these things are accident. This is done by design. How they push these products is done by design.

So yeah, they didn't push Casamigos like with a rapper's face on it, but don't think that it wasn't pushed to the culture for sure. It was definitely pushed to the culture. And as a result, George Clooney became a billionaire for that. Yes, but Deleon was pushed to the culture too. It just sucked. Yes, it Deleon was pushed to the cogent too. It just sucked. Nah, not like that. Yes it did.

I know it was nasty. But I'll tell you what it felt like happened. It felt like Diddy used his favors for some rock and you had every rapper doing it. Fav just talked about, what is it, Coco Loso, that he tried to trademark it and Diddy already trademarked it. These rappers did it.

So when it came to Deleon, you didn't see the same amount of rappers pushing Deleon. Like she said, you see Young Miami, but outside that you didn't see Fav, you didn Deleon, you didn't see the same amount of rappers pushing Deleon. Like she said, you see Young Miami, but outside that you didn't see Fav, you didn't see French, you didn't see Jay. No, don't do that. Don't do that, don't do that.

It was nasty. Or they got game. They saw the game from Sir Rock and they said, and you saw this, how many of those guys tried to create their own liquor brands? Correct. Because they wanted to replicate the success.

Like when you said, like when people start copy-calling, that's almost a good thing, right? Sometimes it's a good thing thing like you want to replicate good business and so some of those guys said you know what we did this with Soraya we were Soraya boys let's create our own brands and you saw that I don't know if it has as much to do with the taste of it I mean like like you said most liquor than me is disgusting right like Hennessy is not the greatest taste but

as a culture we consume it like at a different level over indexing it right so I don't think it's a taste factor, it really is like a marketing factor and who's moving. Or is it? The whole liquor is good. Hennessy is smooth, Remy is smooth, like I need a cognac. What did Jay say?

They drank Belvie out of, just to spite you, right? So maybe it's a situation of, they didn't really realize what was happening with Sirak. Sirak blows up, then Diddy becomes a billionaire. I'm not supporting this shit no more, he's already a billionaire. We don't wanna see each other win, really. You know what Envy's saying?

Envy's bringing this up because of a conversation that happened that never aired. What's that? Remember when, remember when last time Diddy was up here? There you go, okay, good. But I'm just saying. No, now we don't remember. That's something I asked Diddy.

I said, yo, don't you think it was kind of like, I forgot the word I used, but it's just like, oh, misleading, that when Sirak came out, we was saying it was black on, black on, black on. And you didn't yet. You know, you own 30% equity, which is good, but it wasn't necessarily black on. And now you're fighting this company

because it was all black on. After it was not black on. But you volunteered that lie to people. What'd he say? Can you please take it out of the interview? You have to after this. We had a whole discussion about it. Thanks guys.

But he did have to take it out. Perfect time. Yeah. I wanted to ask too about entrepreneurship and a beautiful struggle, right? So you guys have a lot of people that come to you that work a nine to five and wanted to be entrepreneurs. And it always comes back to when Dame Dash was up here

and told people that, you know, pretty much you shouldn't work a nine to five, you should be your own entrepreneur. What do you say to that with people coming out, especially with this landscape of what's going on in the world today? What do you say to those people? I don't think it's one thing or the other.

I think it could be both and I'm a testament to that. So like while he was having that interview in 2015, I was a phys ed teacher, right? 2018 when I think we finally came in contact, or 2019, I was still a phys ed teacher, but I was starting a business. Why? Because I knew that my salary was not gonna provide

the life that I wanted long-term for my family. And so one of the things of being around entrepreneurs like Rashard and our other partner Mike, I'm watching them create their own freedoms. I'm watching them create their own salaries. I'm watching them being able to create generational wealth for something that they own. I would have worked in that school district for 20 years

and that didn't guarantee anything for my kids. And so I always tell people like, your nine to five is your first investor. I looked at the school district like, this is an investor, right? They're getting return on their investment because I show up every day. I'm making sure I do my job.

The kids are enjoying it. They're learning. The growth is there. That money that I made, now I got to figure out how I can, number one, invest it, but how can I create business? At the time, Earning a Leisure became that business, and now you got the guy who was a nine to five that now was doing entrepreneur stuff on his break. Like I'm shooting ads, right?

Shout out to Black Effect when we were doing that. I'm shooting those on my lunch. Like I'm shooting ads, right? When, shout out to Black Effect, when we were doing ads. I'm shooting those on my lunch break. I'm shooting those in the bathroom. Everything I'm doing is, I still got the nine to five, but now I'm having this entrepreneurial journey. Eventually the entrepreneurial journey took me out of my nine to five and now this is the full time thing.

So I'll say that you could do both. They ain't probably, in my opinion, the most impactful interview that you guys have ever done. I think it is terribly. We'll continue. Why terribly? Why terribly? Why terribly?

Because of who he, because of him? Sort of kind of, but I think the missing piece of that interview was what y'all do. The missing piece of that interview was the how. Well, that's the thing. We was listening. So sometimes you gotta spark the, Dame is great at saying things, but not fully explaining it.

And then kind of going off the rails sometimes. But what he did do in that interview was to get a lot of people focused on entrepreneurship. It was triggering for a lot of people, but it's important. He went to the extreme, but entrepreneurship is important. That's vitally important, and especially in our communities. Even most black entrepreneurs don't employ any people. So that's really, now you're not really

even an entrepreneur at that point in time. You just are working for yourself. I mean, so as far as the business side of it, for him to kinda say that, it was insightful. And I think it definitely got people thinking like on a different level. So to answer your question, I think everybody doesn't need to be an entrepreneur, but we

do need to encourage entrepreneurship for sure. And like you said, you can be an employee and have a business as well. There's no job security. No, and entrepreneurship, no. No, no. And- Any job really is. Like there's no job security.

We're talking about AI is going to take 200 million jobs in the next 10 years. No job that you have you can just say, okay, I'm just gonna work this job and I'm gonna be okay. And even if you do work that job, your wage is gonna stay the same. So, inflation is going up and wages are staying the same. This is why debt's going up, because people is making up for what they're not earning

and money and they're putting it on their credit card. So, entrepreneurship, like we always gonna push that. That's very, very important. I agree, but y'all always deliver the how to. The reason I say that interview, it's terrible because if you watch it with no context and you just watch it, you like, sure I wanna be my own boss, but how?

You know, what does that look like? And am I a piece of shit because I'm just an employee now? But that interview was needed, right? Because that sparks two guys from Greenberg, New York that are watching that. He's an entrepreneur, I'm working in the nine to five, and what he's saying, I'm like, damn, it's true to that. I remember sitting there like,

I could work here for 40 years and this school's never gonna have my name on it. What am I leaving for my son? What am I leaving for my daughter? So then, as we're teaching kids in the summer, now we're putting those lessons in there. Entrepreneurship, how do you create business, what's your business is, or what job do you need

if you don't have a, all these things are being sparked from that. So I'm taking the word terribly out of it. I think it definitely is the most important. Why don't y'all do that? Why don't y'all like revisit that interview? Cause it should be like the 10 year anniversary of that. Why don't y'all two in particular,

I'm serious, revisit that interview and break down the how as he's talking. Cause I think that would serve a generation. Yeah, 10 years. Yeah, absolutely. Yeah, that's an idea. I was gonna ask, do you remember the title? Do it here.

No, we can't do it. Right here, right now? No, we can't. So before y'all do that. Jazz. Yeah, the title of the book is You Deserve to Be Rich, but like, Les, what is your definition of rich, you know, versus wealthy?

Cause I wanna be wealthy. That's perfect, yeah. Is that in the book somewhere I can figure that out? Like for my kids and you know, how do I? We actually had this debate about whether we should use, he wanted to use the word wealthy. Yeah, I did. Cause I know how to, we gotta talk to the people.

And I know rich is a word that we still figuring this thing out. Like you know what I mean, as far as a people. What is rich, yeah. So you gotta crawl before you walk, right? So wealthy is the ultimate goal for sure. But you gotta get rich before you become wealthy. But yeah, I know you was gonna say something about that.

No, I was gonna say exactly that, right? Like the first step to building wealth is you gotta get rich before you become wealthy. But yeah, I know you was gonna say something about that. No, I was gonna say exactly that, right? Like the first step to building wealth is you gotta get rich. You gotta figure out what systems you're gonna create to make sure that you can have money in your account that is number one, you can invest, which is gonna help you get rich. And then wealth is something that's forever.

And we want everybody to have it forever. But we know that it just takes one person in the family to get rich, right? So like now you become the CEO of your family. Now how do you allocate that? And that's part of the book too. It's like, yes, a lot of us in here are CEOs for our families, but nobody has the guide to tell us what to do when we're now the CEO. How do you now lend money to your friends? How do you say no to your cousins? Right? Like nobody tells you how to do anything. How do you now prepare for your

children? Right? I know you just had a do anything. How do you now prepare for your children, right? I know you just had a new one. How do you now prepare for your child to make sure that the wealth that you've now created is now passed down? We always talk about wealth and our community, but again, it's all first generation. Envy, you're first generation.

Sharley, we're first generation. How do we make sure that it gets passed down to your kids? We don't know, right? How do we make sure that it gets passed down to your kids' kids don't know, right? How do we make sure that it gets passed down to your kids' kids? That's generational wealth. That's what we've seen in other communities, but there was never a guide.

And that's why we came out with the book, because it was like, here's the guide. Here are the steps to make sure that you have sustainable wealth. Not just generational, but sustainable, because that's the goal, right? Your kids shouldn't have to work as hard as you did to get to it.

So first get rich, and then we gonna be wealthy. That's why I believe it's been such a rise of financial literacy in our culture over the last 10 years. That's why the platforms like Y'all Work, you know, Trap, or 19 Keys, whoever it is, because you got all these motherfuckers wanting to be entrepreneurs, because of the Daymond of you.

But there's no how to, there was no how to. That's why we came in. That's why we here. That's why we here. That's why we here. This week is marked six years of Earn Your Leisure. And it's encouraging. Six years, yeah, it was a strong six years. So, you know, hopefully, and God willing

to be playing more years, because there's still more work to do. The intro was the American Dream remix, which I find fascinating, because how would you define the American Dream in 2025? Yeah, the American Dream, we say the American dream is a lie because it's like the American dream is work hard and have your family and that's only a recipe

for just to be stressed out and to be broke for your whole life. Oh yeah. So the dream for me is to be able to, even going back to what is rich, people say, what's your definition of rich? I feel like when you can live life on your terms, that's a blessing.

Like when you can wake up when you want, when you can travel when you want, when you can, you know, go to the restaurant and not have to worry about how much money you have, cause you know you got it, like you know what I mean? Like send your kids to school. Like that's, that's how I look at it, as far as being rich.

Not just having to worry about day to day struggles and pinching Peter to pay Paul and worrying about how you gonna get enough money to pay rent next week and stuff like that. So that's my American dream. You know what I mean? Being able to employ people, that's important. We employ probably 30 people.

That's a good feeling, man. It's a good feeling to actually be able to support somebody else's economy. You know what I mean? You're responsible for them in a certain sense as far as how they put food on their table. That's how we really moving this thing forward. It's a personal situation for me, right? Like first generation American parents from Jamaica,

the American dream was get the big house with the white picket fence and have a, and my parents actually got to it, but they didn't have financial education. We lost that house, I ended up living in a basement. And so like the dream has to be remixed because everybody's not starting at the same point, right? Had my parents started with education, who knows? I don's not starting at the same point, right? Have my parents started with education?

Who knows, I don't even make it to this point, right? So like everybody's dream is gonna be different. We used to be pitched that, but we're seeing a lot of different starting points. We're starting to see a lot of new innovation. We're starting to see more people that look like us create wealth. So people are creating their realities

more than their dreams, right? Like somebody, they just ask us, did you ever dream that it would be like this? No. Who thinks that you're gonna create a podcast that turns into a media conglomerate that's educating millions about finance? Nah, man, I just wanted to make six figures

when I was in middle school, that was it. But this is, we're turning realities, and now people are finding like, hey, my reality is more important than some of those things I dreamed about. They could be goals, but we gotta turn these things into reality. I think we said that last time you were here,

that people's dreams change, right? Because my dad, who's a retired police officer, his dream was to work 20 years, retire, and his son go to college. That was his dream, and he was happy with that. He stays in the same house that he did 40 years ago, and he's happy. But my dreams change, you know what I mean? And that makes my kids' dreams change, right?

You know what I mean? My kids are, but I also wanted to go back to something that you said too. You said when you get to a certain point, people start to hate on you, and people, especially in our community. How do we change that mindset, right? The reason I say that is my son

go to the University of Miami, and his roommates, they help each other build wealth. Right? And it's something I've never seen before because I didn't have those friends. I didn't have, but I mean, first my friends didn't know, but it's something that I've never seen before. I thought I opened up my kids to something I didn't have, but they opened up my kid Pau's to something that is way past anything I've ever seen.

You know what I mean? Definitely Pau's. That's way past anything I've ever seen. How do we change that? That's how I learned how to Pau I ever seen. How do we change that? That's how I know how to pause that. I said, how do we change that mindset? Charlotte, take that out the interview, please.

You know, I'm losing that right here. He said worse. Honestly, bro, I mean, it's a good question. It's gonna take a generation, honestly. Like, we so, there's so much trauma. There's so much trauma, like, you know, as far as how we look at ourselves and, you know, it's just, it's really deep rooted.

And they've done a number on us, man. Even if you go to the continent. It's an unfortunate situation that we find ourselves. They've done a number on us and we've done a number on ourselves. Yeah, for sure. Both things are true. For sure.

Yeah, both things are true. But it's gonna take a lot of hard work. It's gonna take demonstration. Like the education is important, but it's gonna take demonstration. It's gonna take me working of hard work, it's gonna take demonstration. Like the education is important, but it's gonna take demonstration. It's gonna take me working with you and people watching that. It's gonna take me working with Jess and seeing us create business and then replicating that.

See it's okay, like I wanna celebrate your wins, I'm celebrating your wins. We need to see, we're starting to see more of that. Like as people create more businesses that are scalable, that's important too, having scalable business, and people champion that. Not just saying, yo, I'm gonna support your clothing line because you're my friend, right?

Really pour into that business. If you can add something to it, figure out a way. But it's gonna take the demonstration of us doing it together. I mean, if we haven't realized that we all we got, like. Y'all both saying amazing things that I totally agree with. You said something just now. Yeah, if I create a scalable business,

you should allow me to scale it. Let me scale it and let me sell it without calling me a motherfucking seller. That's a fact. Oh boy. That's a fact. I mean, that comes from, it's a very complicated issue. But, well, detour.

One of the most dangerous things you can do is help somebody. That's one of the most dangerous things you can do is help somebody. That's one of the most dangerous things you can do because it's never what you didn't do for a person, it's never what you did to a person is what you didn't do for them. And this happens all the time in business and person and as you climb up the ladder,

you see them, surely you've seen it before, it's like you help somebody, you try to put somebody on, you're trying to be a good black person and ultimately it leads to disappointment because you couldn't do one thing that they really wanted. And then that leads to them tarnishing your name and slandering you. Like I said, it could potentially end up getting killed,

rest in peace to Nipsey Hussle. So it's just like, it's so complicated. Like when you really talk about like, okay, how do we get past this? Cause like we have a problem, everybody has to be number one. That's one thing I noticed. Like we don't have, we have a real problem with that.

Like it's never a shared power type situation. It's never like, okay, I'm comfortable being number two. I'm comfortable being number three. Well, I'm just, I'm running my race. It's like, when you get to a certain point, it's all love until you get to a point where you on top, or you're perceived to be on top. Then that's a problem.

Because nobody wants to see a black person on top, unfortunately, white or black. That's just a fact. I agree. And you said something else too, Rashad, that I totally agree with. And that lets me know the intention is right. And that's what I like about the book.

And that's why I like what y'all do period, because the intention is always right. You said you got 30 employees. That's the conversation people don't have enough. How many people are you helping? Or is what you building only benefiting you? If so, it's not big enough. That's a fact.

Like how many jobs are you creating? That's a fact. How much money have you put in people's pockets? That's the lesson that you hear. So every time we get to sit down with somebody from that level of wealth, that's the question. Are you dreaming big enough? How do we make this vision bigger?

Robert Smith has said it to us, Steve Harvey has said it. Everybody says the same thing. It should scare you. It really should, right? You should feel like, how are we gonna get this done? But the beauty is in the journey of getting it done. Because you know it isn't about you. Every day we wake up, we know this isn't about us.

There's somebody that is relying on the information that we give to change their life every single day. Whether it's from social media or Instagram, or they're watching Market Mondays, or they're watching Iron Elysia, or they're watching anything that we put out. They're watching it with the intent that this information is going to change my life. And that's like God work, right?

John Stewart is back at the daily show and he's bringing his signature wit and insight straight to your ears with the daily show years edition podcast dive into John's unique take on the biggest topics in politics, entertainment, sports, and more. Joined by the sharp voices of the shows, correspondents, and contributors. And with extended interviews and exclusive weekly headline roundups, this podcast gives you content you won't find anywhere else. Ready to laugh and stay informed? Listen on the iHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

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It's called Really No Really, and you can find it on the iHeart Radio app on Apple Podcasts or wherever you get your podcasts. -♪ -♪ Welcome, I'm Danny Threlme. Won't you join me at the fire and dare enter. Nocturnal, Tales from the Shadows,

presented by iHe Heart and Sonora. An anthology of modern-day horror stories inspired by the legends of Latin America. From ghastly encounters with shapeshifters to bone-chilling brushes with supernatural creatures. I know you. Grrr! Take a trip and experience the horrors that have haunted Latin America since the beginning of time.

Grrr! Listen to Nocturna, Tales from the Shadows, as part of My Duda podcast network, available on the iHeartRadio app, Apple Podcast, or wherever you get your podcasts. Sup, y'all, this is Questlove, and I'm here to tell you about a new podcast I've been working on with the Story Pirates and John Glickman

called Historical Records. It's a family-friendly podcast. Yeah, you heard that right. A podcast for all ages. One you can listen to and enjoy with your kids starting on September 27th. I'm gonna toss it over to the host of Historical Records, Nimini, to tell you all about it. Make sure you check it out.

Hey, y'all. Nimini here. I'm the host of a brand new history podcast for kids and families called Historical Records. Historical Records brings history to life through hip hop. Flash slam, another one gone. Bash bam, another one gone. The cracker to bat and another one gone. The tip of the cap, there's another one gone.

Each episode is about a different inspiring figure from history, like this one about Claud Each episode is about a different inspiring figure from history, like this one about Claudette Colvin, a 15-year-old girl in Alabama who refused to give up her seat on the city bus nine whole months before Rosa Parks did the same thing. Check it. And if you came with me, did you know, did you know

I wouldn't give up my seat? Nine months before Rosa, he was Claudette Colvin. Get the kids in your life excited about history by tuning in to Historical Records because in order to make history, you have to make some noise. Listen to Historical Records on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Like that's, that's bigger than us. And you know, it's a great responsibility, but this is what we've been stowed with.

I wanna go back to the DEI combo, Rashad. How do you think a lot of these corporations rolling back on the DEI programs is gonna impact black people? It's gonna hurt. It's gonna hurt. It's gonna hurt. As far as like funding for different initiatives,

or if you try and get sponsors for different events, or it's not gonna be good, it's gonna hurt. It's gonna hurt. And the only, I mean, you gotta create your own, but that's another thing about being an entrepreneur. They can't take it away from you. Like, you know what I mean? As far as like, they cannot fund it to a certain level.

Like us at InvestFest, right? We do InvestFest every year. Biggest, one of the biggest events when it comes to business in the world. Not for black people, for any people. Our biggest struggle is sponsorships. We don't have a problem getting A-list celebrities. We don't have a problem getting 20,000 people.

We don't have a problem getting billionaires. We got a problem getting sponsorships. It's gonna be even harder. Like that's just the reality. So it impacts us on that level, even though we're entrepreneurs, if we're trying to rely on corporate sponsorships, it's gonna be even harder. Like that's just the reality. So it impacts us on that level, even though we're entrepreneurs, if we try to rely on corporate sponsorships, because they only look at black people as charity.

That's just a fact. We have investors, we pitch this to this company, they're like, okay, well, let's see how this fits in our DEI bucket. See, the problem is that they don't look at you as a regular person. So if it was just a regular, if we was a white company, they'd be like, this is just good business.

They don't see 20,000 people, they don't see billionaires, they don't see millions of dollars in the marketplace. They look at this as like, okay, this is a community give back charity initiative, DEI initiative, okay, how can we fund this, right? Then what they do is they'll have like $10 million in a bucket for black people. But their marketing budget is $100 million.

So that $10 million gotta go to you, me, every single person, right? We all fighting for $50,000, $10,000, $25,000, and it comes with all kinds of contingencies. You gotta post on social media and do the whole dog and pony show. But it's the same way that we look at Africa. We doing a development in Africa, we build it in Ghana,

and there's a lot of people that was happy for it, but some people like, yo, why y'all doing this? Like, you know, the locals ain't gonna be able to afford it, they buy properties and cash. People have money in Ghana. Everybody's not rich, but everybody's not poor either. But psychologically, when we think about Africa, we only think about pot belly, poor, begging for money.

We look at the continent as a charitable endeavor only. And that's how white people look at us in America. They don't look at us as business. They look at us as charity. So that's gonna be taken out. Charity is the first thing that's gonna be taken out. It's expendable, right? Because if it's real DEI, if you really like,

that's why I don't even like the term DEI. It's just business. It's gonna be good business or it's gonnaable, right? Because if it's real DEI, if you really like, that's why I don't even like the term DEI, it's just business, it's gonna be good business or it's gonna be bad business. Like I said, Robert Smith has a better rate of return than most of the white money managers. So it's like, it's in your best interest to have him manage. Like it's not, okay, I'm just gonna give him $10 million because he's black and it's gonna be good for my conscience.

He knows what he's doing, he's educated, he's smart. And he's not the only one, that's why I said it. Even the struggles that we have, that perception of like, yo, y'all at the top, so if we have any struggles, imagine the people who are trying to build on the way up. Right, so like, you know what I'm saying? Like that's the fight,

and we're trying to kick down the door. BlackFact, same thing, we're trying to kick down the door so that we can have more people coming through the space, because people are looking at it like, this is viable, I wanna have a voice. They have created different systems other than just the podcast and they've seen it. But I'm telling you like on the other end of this, right? Like when we get to the hill and we're looking over and like, yo, these are the challenges that we're facing, like who's going to meet the challenge?

But that's the same. This is the hard, it's difficult to express this because if people be like, okay, well, you're a millionaire, you're already successful, nobody's gonna have sympathy, right? But it's like, yeah, we have 30 people, but if we were bigger, we could have 3,000 employees. All of our billionaires are worth 1 billion and 2 billion. You don't find that strange?

Jay-Z's probably, he's supposed to be worth 30 billion, all that he's done. Sam Bankman, free, nobody even knew of him, and he was worth 35 billion. Look at all the stuff that Jay-Z's done that'll be worth two billion. Oprah's worth two billion. Everybody's worth two billion.

Or Tyler Perry's worth one billion. Rob ran up to none. I'm not mad at that perspective, but all of this is new for us. You talking about the people who had a 400 year head start on it. No, no, no, but what I'm saying is that, what I'm saying is that there's a glass ceiling

that you hit, right? And the general public is not gonna have sympathy for it because they just trying to pay their rent, I get it. But it's like Elon Musk is worth $400 billion, but who's the biggest buyer of his products? You know? No, I don't. The United States government.

He has more government contracts than almost anybody. Absolutely. Right, is that entitlement? Because if it was a black person, they would say it was only because of DEI. So I'm saying he has help. He has helped to get to different levels. You don't get to a billionaire 400 billion by yourself.

You need a lot of help. You need corporate sponsorships. You need government relationships. These are things you start to max out. You start to max out, you start to hit the ceiling if you're black. And like I said, it's difficult to express that to people because they're not gonna have sympathy for,

I'm talking about black people. Yeah, they go, you complain it. Like, you see it all the time. You see somebody else do an invest fest as white, you see all the sponsorships in the world, right? You see everything. You see everybody from McDonald's to Delta to private jets to all these corporations.

But same thing, they'll be like, all right, we'll give you 10,000. You'll be like, but you just gave him a million dollars. You see it all the time, I see it all the time. No questions asked and no proof of concept before the event. We've actually been to that. But I think like what he's saying even with the ceiling

for definitely black Americans, like Robert Smith does hit nine million, but we've never seen somebody pass double digits into billions in America until you go look at like Robert Smith does hit nine million, but we've never seen somebody surpass double digits in the billions. In America, until you go look at who has the wealthiest amount of people in the world, people of color, right? And then you go to the continent,

and you see how Liko Dengoti, in 2017 he was worth 21 billion. But you never heard about him. Nobody teaches you about him. You actually gotta go do your own research. But that could be something that's inspirational for a kid. Wait, he didn't come from sports, he didn't come from entertainment.

What did he do? How did he, 21 billion? We never even heard of his name, right? And then you start going down the list of the wealthiest black people in the world. Top five are all coming from the continent, right? Before we even get to Robert Smith. And so like the education part,

that's again something that they're trying to take out of schools, right? They don't want us to know about that. That needs to be taught. That's why this moment and what we're doing is super important, because it gives light to those situations to inspire. You got a chapter called pain or other tax.

What's the other tax? Friends, family, it's a black tax. You're responsible for that. Y'all know what that is. Yes. You gotta make sure that your family's taking care, you gotta make sure that your parents take care, you gotta take sure that, you know, so.

Especially now, because you told them they deserve to be rich. You deserve to be rich on your own merit. Nah, nah, nah, that's a second edition. That's a second edition. That's a second edition. But they gotta believe it. That's a, nah, but you gotta be careful with that,

you know, it's like, you have a, we talk about having a budget in a book. Like if you're gonna give money, you can give money, but have a budget. And it shouldn't just be like an ongoing situation. Like if it's irresponsible to borrow money from somebody that you know you can't pay back. I agree.

But it's also irresponsible to loan money to somebody that you know can't pay you back. Both people are wrong in the situation. I agree. And you know somebody can't pay you back. Both people are wrong in this situation. And you know somebody can't pay you back. So why you? Give you 10,000 until next Friday. You ain't never had 10,000 in your life. How you gonna get it back?

Why would I give you that? Exactly. And they don't come up with a plan of how they gonna get it back, I'm gonna give you 7% interest over the next three years. I'm like, you don't have a job. How's this gonna work? See, I make everything go to my mom and pops.

If you can go through them, then yeah, but most people can't go through them. Cause my mom and pops look like, nah, I wouldn't talk for it. They gotta vet the situation. Yep, they vetting the situation. So it is what it is. When we first get into the money, people are watching it. We're still hanging around the same people

that we kind of grew up with, right? Those people maybe have not done the same thing as far as creating wealth for themselves. So they looking at you like, you're the guy. They have, yo, I need something for Christmas for my kids. They calling you, yo, my man got, they calling you. I see the craziest ideas, man. You know what I'm saying?

It's the craziest idea. You're the call. And like, who prepares you for that? I like ideas though. I don't like, I'd rather an idea than just a request. For sure, for sure. You know what I'm saying? But the idea becomes some level of entitlement.

Like it's like, yo, I gave you this whole thing, all right bro, and then it's like, yo, you ain you this whole thing, all right, bro, and then it's like, yo, you're not gonna invest in my business? No. No. No. No. No, not respectfully, but they'll take that as like,

damn, like why not? I'm not asking you for money. Well, technically you are, but you're not, I respect that you're doing it in a different type of manner, but there's a level of entitlement. Nobody has to give you anything. If somebody does give you something,

then you should be grateful for it, and you should execute the best possible way you know about it, but you're not entitled to something just because you know somebody. I agree. In the money principle chapter, you say, how you feel about yourself is reflected in your relationship with money.

What is the connection between the two? That's your direct quote. Yeah, for sure. I mean, I feel like if you don't love yourself, then you're gonna make bad decisions, right? And all right, so it goes back to a lot of different psychological things as far as especially with us.

Like, you know, we have an inferiority complex that we never really fully acknowledged so when you go to Dubai you don't know who's who because everybody's dressed the same. Everybody's dressed the same. They might have a watch, but other than that nobody knows. They dress modest men and women. There's wisdom in that. We have to have a better chain. We gotta have a better car. We gotta have a better watch. We gotta have a better watch because we want to let you know that we have more money than you.

We'll stop being so fly, Rashad. I mean, some things are shit. I'm the boy that- God give him. I'm the boy that- I'm the boy that- Nah, but like he said, when you come from out of Miami, you come from his everything, right?

Coming from Queens, is Queens get the money. It's everything. Now, where you guys come from, now we look at you guys, come from is everything, right? Coming from Queens, is Queens get the money, it's everything, where you guys come from. Now we look at you guys, right? We grew up in hip hop culture, man. You look online, people say, you say, all right, 15% saving, 55% bills, 20% investing, and then I look at some of your outfits, I'm like, they ain't putting 15%.

Some of that is, and people look at that and be like. Everything in moderation. Everything in moderation. Everything in moderation. You gotta moderation. Everything in moderation. You gotta be balanced. Telling these threats is an investment. You gotta be balanced. So that's a good thing with us is that we shook up the game

because we kept the culture. That's why it's assets over liabilities. We never said don't have liabilities. But you gotta have your priorities straight. You shouldn't have more money in bags than you have in the stock market. That's irresponsible. If you're a woman, you shouldn't have more money in sneakers

than you have in the stock market. That's irresponsible. Now you can have sneakers, you can have bags, because we are flashy people. This goes back to Mansa Musa. This just in our DNA. We are flashy, but we've taken it to a level of irresponsibility, right?

Like you don't need 10 chains, we're one. You don't need to have two watches on. Just one watch tells how. Nah, the two watch movement was crazy. It's still happening. They still doing that? Yeah. The two watch movement, it's crazy.

But these are lessons, right? That's crazy. They're all lessons, right, that we have to learn. We come up in hip hop, even down to the title of this book. We was looking at Nas' album cover and said, yo, that's the fun. Hip hop, we know, there's a starter kit that comes with that, right?

And there's a relatability that comes with that when you see it, right? And so when you see somebody walk in, automatically, if they have those things, you think wealth, until you get around people who are wealthy and they look nothing like that. But then there's a relatability from our community. It's like, there was a reason why I was wearing Jordans

when I was teaching. I knew the kids respected that. Like that was, even though I love wearing Jordans and it was fly, there was a relatability. I didn't- You wasn't like that other teacher. I wasn't like the other teacher. They already automatically knew I was from where they from

and they could relate to me without me saying a word. So now when people see us doing, you know, how we dress and Shadi over indexes on it, but there's a relatability because they've never seen somebody talk about finance. They've never heard somebody sound this educated when it comes to business. And it's like, oh wait, this is a guy in the suit.

I can't watch that channel. I can't watch that. I can't watch that. I gotta get their attention. Yeah, I gotta pull up in the scene. I can't watch the channel. I can't. I at least said that for a baby. Yeah. I gotta get their attention. Yeah, I gotta pull up in the fandom. I gotta do it. I at least said that, we said the road.

I think he said fame, he said road, yeah. So you can do it, just don't, even like, even in relationships, right? I've been telling people like, yo, the girl you're gonna get with the chain on is the same girl you can get without the chain on. Really, to be honest with you, but you don't feel confident in yourself.

Word up. That's the insecurity that you have. But that chain is gonna lead to you getting robbed potentially that chain is gonna lead to you having to get insurance on it. You gotta protect it. You gotta look over your shoulder. Look at, you're gonna end up spending more money

than the actual chain cost, right? So it's just like little stuff like that. Like once you really get secure, this is maturity. Once you get mature, it's like, all right, I just wanna just stash the money, I just wanna just grow the money, I wanna do this, I ain't really, you can do nice things, have nice stuff, but that's not my primary focus.

My primary focus is not to get money and just throw it in the strip club. It happens, it happens. That principle you're talking about, the largest allocation, and most wealth management don't do this, investing is the second largest allocation, right, we talk about 55% spending, and that's not for frivolous spending.

Obviously, the cost of living goes up, your mortgage, your rent, your bills, that student loan debt, all those type of things going to spending, but the next thing is invest, right? That has to be a principle. We have to look at it like that's our phone bill. We have to have our brokerage account,

we have to invest in the wealthiest companies in the world because we know long-term, this is what the wealthiest people do and this is how we're gonna create it for ourselves. The next thing is savings because yes, we need reserves. We don't want to go into a situation where we're like, yeah, we spent our money, we've invested our money, what happens if there's an emergency?

The first thing you're gonna do is you're gonna go back to your investment and say, all right, well, let me take from that because it feels like it's discretionary. Nah, that's there to grow wealth long term. Your savings is for your emergencies, if anything comes up, and then say, all right, well, let me take from that because it feels like it's discretionary. Nah, that's there to grow wealth long-term. Your savings is for your emergencies, if anything comes up, and then obviously, charity, we wanna give back.

And I know you're- So that's the sharing part. Sharing is charity, it ain't just family, friends here. Well, that's charity, if you look at it from that standpoint, too. But can we talk about mental health real quick? Please. That's a big part, too, that I think we should talk about

as far as when you start getting money. It's not really talked about a lot. They should have mental health professionals for people that's just getting money. Especially in sports. 100%. Yeah, every aspect, because there's so many different things that you gotta go through mentally

that you can't prepare yourself for. I was thinking about that when I was listening to Mark Zuckerberg on Joe Rogan and even guys like Elon Musk, who prepares them to be multi-billionaires with that much power over the world? You don't, and that's why you just start being Elon and just think you just got a God complex.

And try to figure out how to conquer. Like even me, like I got insomnia, I just started getting insomnia. That shit is like bad. Like you know what I mean? Rashaad making so much money he can't sleep. God dang. Counting money.

Yeah, counting money. That's so funny. Trauma's real. And it's not a conversation that's had. How many times have you talked about financial trauma in your household? Trauma's not even something just regular, we're not talking about. You speak on that all the time and I think it's important, but financial trauma in your household. Trauma is not even something just regular, like we're not talking about, right?

You speak on that all the time, and I think it's important, but financial trauma is important too, right? Like we grow up saying, save your money, save your money, save your money. The wealthy do the opposite, right? They invest, they invest, they invest, right? We talk about, hey, let's create a business account,

or open a bank account. We go to check cashing, right? We put money under our bed. These are trauma responses, right? There's obviously somewhere we don't trust something. Either it's the system, the banking system, we don't trust ourselves with the money, or we don't want people to know we have it.

That type of trauma never gets spoken about, and it's real, you know what I'm saying? These are real things that are happening on an everyday basis, but the first thing is to understand where the trauma comes from, which is the recognition part. How do we overcome it? How do we change that?

And then you start thinking weird shit. Why white billionaires have a fatuation with gangsta rappers? That's weird. That's weird. The music is good. No, no. Sean, why you sleeping on the music?

The music slaps. I know, it's one thing to like a music, but I'm just saying, all right, if you're a white billionaire, right, and you appreciate black culture, I can appreciate that. But if you only surround yourself with rappers and entertainers, well, that tells me that you don't really value black culture.

Yeah, give me some examples, give me some examples. You only value black culture from an aspect of their hair to entertain you. Because if you really value black culture, you would have Tamika Mallory there, you could have the senator from X, Y, and Z state. So you're not going to a Mike Rubin or a white party? No, it's not about that, but I'm just saying.

I'm just saying. Damn, niggas are like. I don't know why we do that to Rubin. I think Rubin. No, it's not Mike Rubin. It's a lot of people, though. It's a Mike Ruben. It's a lot of people though. It's a lot of them. It's a lot of them.

You're not the only one. Or they might not be billionaires, but they close to it. It's a lot of them. And it's weird. And it's weird how the rappers look at them because they would never do that for a black billionaire. Well, you know what? What would the little baby tell you about

when you ask him about people saying he's always around Mike Ruben in your YouTube? He gives them information and all that. Now I appreciate it. And investments. No, no, I appreciate it. I'm just saying that, okay, if you're a white billionaire, you have nothing in common with Thai dollar sign.

You have nothing in common with a gang member from Compton. You have nothing in common, right? So what I'm saying is that, okay, you appreciate this music, but if you embrace black culture, embrace all of black culture, because then it starts to look weird. And now you start to just put on a pedestal, which some would deem the worst parts of elements of our culture, and you're highlighting it and you're amplifying messages, that's not beneficial. So it's like, and like I said, I mean, if you're black, you looking up to somebody who has more money than you,

I can appreciate that, they're giving you information, but it's weird too, like you know what I mean? Like. I wonder if it's the white person's fault or is it our fault for making that so cool? It's both, Donald Trump, this is how Donald Trump became popular. He used black culture and he got filthy rich off of it,

with real estate and all of that too, but I'm saying that's how he became like real celebrity. And then he turned and did a 180. Cause nobody told these rappers to mention Donald Trump in all they records. Nobody told these rappers to put the name songs after Trump. But you seen it. It goes both ways.

It goes both ways. It's a predatory practice that is- Kanye hugged him in the White House and said, you're like my dad. Yeah, but- Kanye, chill, Kanye, Kanye, chill. He did though, it didn't happen. No Kanye, no Kanye slam.

It happened though. No Kanye slam. Go back to the 80s though, right? Like there's this up and coming fighter from Brooklyn who's tearing up the scene, right? Who decides that he's gonna manage them? Donald King. Donald Trump.

Donald Trump? First. I don't remember that. Yeah, go look it up. Oh wow. So he manages him, he decides that he's gonna manage them? Donald King. Donald Trump. Donald Trump? First. I don't remember that. Yeah, go look it up. So he manages him, he decides that like, you're up and coming, in fact, you're gonna fight at all of my, all your fights are gonna be where?

Atlantic City, Donald Trump. Right, so he already sees like, here's the entertainment, here's the culture, this guy, we gotta get. But is that not good business? I'm not saying it's not. If it's, look, it's a difference between having good business and using something as a marketing strategy to boost your evaluation And you really have no effectuation with the situation at all or you're only hyper focused on one particular area

there's a question that needs to be asked because it's a pattern that continues to happen and When it's it's it's happened at least 20 times over the last 15 years with different people. You're not wrong, but I see it both ways and I'll tell you why. They're not hip hop. They didn't grow up in, they're not hip hop. They're not like, I'm not buying it at all.

No, I agree, but it's all about what we choose to make cool because there's a lot of billionaires that like to be around y'all now because the coaching made y'all cool. And it's the same thing with the artists, it's the same thing with the athletes. So it's really kind of up to us. Like what do we make cool in our culture?

Yeah, I think what separates us is, and shout out to everybody that we've gotten information from, but when we get information, we giving it back to y'all. That's right. Like that's the first, right? We're not just sitting there like, yo, because we want to look cool,

we want to go to your party. Nah, what's the information? Like give it to us in a real time so we can disseminate it and give it back to more people to help them. Right? And don't hug me from the back. Really? Jeez.

But like you said, it's- They were wrestling, Jess. Thanks, Jess. It was wrestling. But it's all culture, like you said, it's what makes my business cool. You know what I mean? I could own any type of business,

but when you're a part of it, it makes it cool. Let's think of jerseys, right? We've never owned any jerseys, but we always made it cool. Where jerseys are selling out, when Mitchell & Ness, I don't even know who the owner of Mitchell & Ness was. I've never seen that guy in my life. And on another- But we made it cool. And he's not wrong.

Same guy he was just talking about. But also with y'all, it's like- Oh, Mike Rubin? He owns it now, but before he don't he don't. EYL having billionaires at Invest Fest helps EYL. No, no, but. But it helps the culture too though. But I'm saying, so why would two cool black dudes

wanna hang with Korn, he has billionaires. But what I'm saying is that we have a wide spectrum of everybody. We've talked to rappers, we've talked to astronauts, we've talked to the vice president, we've talked to CEO of companies, we've talked to literally every single spectrum, every single spectrum.

We're not just only focused on rappers because we're a business platform. That would be weird. If we were a business platform and the only requirement to get on our show is that you had to be a rapper or you had to be an athlete, then that's questionable. It's questionable, right?

Yes, to a certain extent. The only reason I say to a certain extent is because they have to be introduced because we're not putting these people on, we're not putting, like I love Tameka Mallard. We try to amplify Tameka every chance we get. You know, like Tameka got podcast with Black Effects, you got, I got books with Black Privilege published.

Do a better job of researching. You're a billionaire, you got, you work for $100 million, you got a research department. Do a better job of researching. You're a billionaire, you got, you work for a hundred million dollars, you got a research department. Do a better job of researching, cause you've researched this person who was a no name rapper from Mississippi who had a buzz. You've researched this person.

It doesn't have, okay, you're right. But doesn't it have to be beneficial to both parties though? But that's what I'm saying. What is the beneficial part of it? You're leeching off of a culture, right? How is that beneficial? Who's it beneficial for? Who's it beneficial?

If somebody is using your culture to benefit themselves, who's that beneficial for? You said it's beneficial for both parties. How's it beneficial for the other party? Where's the other party benefiting from? Well, I'm only using this one example. Mike Rubin. Exactly.

In the case of Mike Rubin. I. In the case of Mike Rubin. I don't want to keep saying Mike Rubin. I know, I know, I know. But that's the one that we know of. But in the case of Mike Rubin, hey, yo, Meek, $200,000, invest in this, you'll get your biggest return, which he did. A year later. In Lids, I believe, whatever.

Yo, Meek, let's start this reform. I saw what happened with your situation. Let's start this thing called reform, and let's help get other black men and black women out of prison, which he did. He did, eight million. How much did Mike Rubin's valuation go up? A billion, so. No, from 2012 to 2024, how much you think it would've?

Oh, I think it was like four billion, it was a lot. Try 26 billion. It was 26 billion? It was worth seven to eight billion then. It's worth 30 something now. Should I be wrestling with this too? You think that's just because of his association with hip hop culture?

It helps. What I'm saying is Elon Musk. Did you know him prior to that? Did you know who he was prior to it? No, I didn't know who he was. Elon Musk put $200 million into a political campaign. That's a lot of money. Absolutely.

He made 200 billion from it. It's a good investment. Who really won? Who benefited from that situation? Both. Elon and now Donald Trump is president of the United States of America. Well he's already been president.

And Elon's gonna continue to benefit because Donald Trump, they got that Doge shit now which is supposed to clean up and- Just make your own shit up. Clean up government regulation. Exactly, they're gonna be making up shit. He's gonna make it easier for him to do business all over the world.

Donald Trump was gonna win with or without him to do business all over the world. Donald Trump was gonna win with or without Elon. I don't know about that. 100% no, April. I went to DC in April when Joe Biden was still running. Spoke to the head of the Democratic party coalition, whatever, they asked me how I felt about the situation. I said, there's no way that Trump loses.

I don't see it. There's no way that Trump loses. There's no see it. There's no way that Trump loses. There's no way. But you know why you felt like that? Because over the last couple of years when Elon Musk started to shift the narrative on X and started to amplify so many different right wing talking points

and having the largest media platform in the world with X, you couldn't compete with that. He's not even the largest media platform, but he had the foresight to say I need a media platform. And once I got it, I'm taking it private. But I'm just saying, it just felt, I'm talking about just on Instagram, just black people. I'm talking about black people in a barbershop,

they like, I'm rocking with Trump. Last two years, they amplified conservative messaging. And nobody liked Joe Biden. And Joe Biden was like, yeah, he was there. Joe Biden, nobody liked Biden. I agree with that. He was done. So Trump was favorite to win, regardless.

Yes. So Elon helped the to win, regardless. Yes. So Elon helped the situation, but did he really get him elected? Probably not. He helped a lot. I think he helped a lot. A lot, Rashad. So you don't think he would've got elected without Elon?

He won every swing state. If he was running against Biden, yes. He won every swing state, bro. Yeah. I'm not disputing that. I'm just simply saying we can't act like Elon didn't help a lot. You saying because of the messaging it helped him? Hell yeah.

I mean Fox is a conglomerate that has just as many people. X is bigger than Fox. So when you- On social media. No, X is bigger than Fox, period. In terms of what? View issue? Describiting news?

Easily, yes. Well it's a social media platform. All right, okay, Elon Musk, right? Inside, if you just thinking like how he would think, do you think that he really did this because he wants to champion Donald Trump? Or do you think he did this because he wants total control or do whatever he wants and he sees a pathway

to become a trillionaire? And he wants to- All of the above. No, no, the latter. No, no, no, no, no. All of the above. Absolutely the latter. No, absolutely the latter.

I think he believes he's Tony Stark in real life. Yeah. All of the above, in real life. Absolutely the latter. Elon does not care about Donald Trump in any way, shape, or form. So that's the only way to try to throw a curveball is to try to separate them from each other, right?

Try to figure out how they can say disparaging things, but I don't see it happening. But then it'll just be another wealthy rich man who will come in and donate money to the Republican Party. Like I said, it's just wild to me, like everybody's acting like Elon is the bad guy in this situation, when this has been happening in American politics forever,

Elon's just the person showing his face. George Soros just got a Medal of Freedom two weeks ago, guys. Remember when he was the boogeyman? The Koch brothers. Remember when George Soros was the boogeyman for American politics? He just got a Medal of Freedom from Biden two weeks ago.

He did it at the highest level, Elon did it at the highest level. Elon did it at the highest level. That's usually what happens. That is. That's usually what happens. Somebody shows you the way, and you come along, and you ride it. That's usually what happens.

They got a book out right now. Oh, shit. Oh, yeah, that too. This is part of the book. You deserve to be rich out right now. Make sure you get it. What is the next Invest Fest? August.

We didn't announce the date yet, but we'll be back this summer, ATL. Yeah, in August. One of the producers said if you're looking for a man come to Invest Fest, is that true? Oh yeah, it's a great thing as far as like women, there was a whole thread on. True, yeah.

There's a whole thread about like women trying to find, but vice versa too. Yeah. You gotta think about it, who comes to invest? People that wanna get their stuff in order, people that already has their stuff in order, people that's entrepreneurs, people that's invested, people that's responsible.

People that's looking for a life partner. So yeah, that's the wave right there. We might have a speed dig in. We helping out the communities in more ways than one. Before we go to my last question, one guest that we'll never get to see on EYL, which I just think is a travesty, is the late great Nipsey Hussle.

But y'all did, the conclusion in the book, loaded bass is one of my favorite Nipsey records. Break that down. You know, Nipsey Hussle was somebody that was a great inspiration for us and somebody that we targeted. We wanted to have Nipsey as like, when we first started. And unfortunately, you know, that couldn't happen.

But it's just crazy how life works because we develop such great relationships with every single person. Saying his brother, saying that's really my brother. I call him when the fire's out, I'm like, are you good? Bro, Lauren London came to invest fast, Khabi Supreme, his whole entire team. Dave Groves, everybody, and they all said the same thing.

Like yo, if Nip was here, he would ride with y'all. He wouldn't just do an interview. Like, y'all would have something. It meant a lot to kind of incorporate him in the book in some way, somehow his legacy. Cause he played a part too as far as the entrepreneurship wave. Like there's been a few people.

Rick Ross, he championed entrepreneurship. Nipsey Hussle championed entrepreneurship. Jay, of course Jay-Z, that goes without saying. So, Nip, man, you know, just a great mind and just somebody who, I used to listen to his interviews more than I listen to the music. I listen to the interviews, I'm like, damn, this dude is really smart, he gets it.

Talk about cryptocurrency, talk about ownership, IP, all that type of stuff. I'm like, damn, he not like, he was college educated, like off the street. So, yeah, RIP to Nip, man, definitely one incorporated him. I'm glad you caught that, man, because that hip hop is still who we are at our hearts.

And so having loaded basses is one of the chapters, is one of those things. Having an A side and a B side was one of those things. Having Illmatic's font was one of those things, just because the music means so much to us and those people meant so much to us that we figured out, look, yeah, this is a book about financial education,

but like, nah, hip hop that's that, it's cool, and that was our way to pay homage to those people. I do feel like y'all next book should be about more of the financial trauma and just mentally how being broke and being rich can impact you. Because we've mentioned a couple of people here today and it shows me that if you don't do the work on yourself, your talent can't take you

or your character can't sustain you. So that's why it's important to do the work. Yeah, Angie just asked us that question like that. She was like, they all feel the pressure of being at this level of success. And when I went home, I thought about it. I'm like, right, yeah, we already have certain characteristics, we're gonna be financially disciplined

but like nobody ever is thinking like, hey, at some point what if you go broke? Like the pressure of trying not to go broke once you got it, that's a real thing that again, nobody talks about but we've seen it happen over and over and it's a soft story but nobody cares for you, right? They waiting for you to come back down. So yeah, pray for all our millionaires,

pray for everybody that's building business and trying to create wealth for themselves and their family. And there you have it. You deserve to be rich, master the inner game of wealth and claim your future. EYL, Rashad, and Troy, man, appreciate y'all always. As always, man, thank you. Always great conversation.

Thank you for having us. Appreciate y'all. Thank you. That's right, it's the Breakfast Club, good morning. Wake that ass up. Early in, it's the Breakfast Club. Good morning. Wake that ass up. Early in the morning. The Breakfast Club. today's politics and entertainment to the unique voices of correspondents and contributors, it's your perfect companion to stay on top of what's happening now. Plus, you'll get special content just for podcast listeners, like in-depth interviews and a roundup of

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Follow us on the iHeart radio app, Apple Podcasts, or wherever you get your podcasts. Hey y'all, Nimmini here. I'm the host of a brand new history podcast for kids and families called Historical Records. Executive produced by Questlove, The Story Pirates, and John Glickman, Historical Records brings history to life through hip hop.

-♪ Flash slam, another one gone, fast bam, another one gone. brings history to life through hip hop. FLASH SLAM, ANOTHER ONE GONE. BASH BAM, ANOTHER ONE GONE. THE CRACK OF THE BAT AND ANOTHER ONE GONE. A TIPPOT OF CAPTURES, ANOTHER ONE GONE. Each episode is about a different, inspiring figure from history. Like this one about Claudette Colvin, a 15-year-old girl in Alabama

who refused to give up her seat on the city bus nine whole months before Rosa Parks did the same thing. Check it. And if you came with me Did you know, did you know I wouldn't give up my seat Nine months before Rosa It was Claudette Goldman

Get the kids in your life excited about history by tuning in to Historical Records. Because in order to make history, you have to make some noise Listen to historical records on the I heart radio app Apple podcasts or wherever you get your podcasts Hey you guys, I'm Katherine leg I'm a racing driver who's literally driven everything with four wheels across the planet and I've got a new podcast It's called Throttle Therapy. This season,

I'm competing in some of the world's most notorious racing events. Tune into my new podcast, Throttle Therapy, with Catherine Legg, an iHeart women's sports production in partnership with Deep Blue Sports and Entertainment. You can find us on the iHeart radio app, Apple Podcast, or wherever you get your podcasts. Presented by Elf Beauty, founding partner of iHeart Women's Sports.