The Breakfast Club - INTERVIEW: Nigel Sylvester On Blending Hip Hop & BMX Culture, Nike Collab, International Bike Ride + More

Episode Date: August 7, 2025

Today on The Breakfast Club, Nigel Sylvester Speaks On Blending Hip Hop & BMX Culture, Nike Collab, International Bike Ride. Listen For More!YouTube: https://www.youtube.com/@BreakfastClubPower105...1FMSee omnystudio.com/listener for privacy information.

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Starting point is 00:02:06 Radio app, Apple Podcasts, or wherever you get your podcasts. Every day I wake up. Wake your ass up. The breakfast club. Morning, everybody. It's DJ NV. Just hilarious. Shalameen the guy. We are the breakfast club. Lawn La Rosa is here as well. And we got a special guest.
Starting point is 00:02:28 in the building pro bmx biker athlete brothers from Queens Nigel Sylvester ladies and gentlemen welcome yes sir thank you so much big queens big queens in a building how you feeling incredible incredible god welcome at this morning so it felt great there you go when we get brothers like you I like to start from the beginning of how right right so you're from Laurelton Queens yes sir which is north side which is the same side of Queens I'm from from Queens village and growing up in Queens we all rode bikes right But we didn't ride to the caliber that you rode for. We rode to go to the park.
Starting point is 00:03:02 We rode to go to the store, the bodega, to go to White Castle, to go to Linden. To steal all those places, right? We had to dodge the Brooklyn kids from trying to steal our bikes all the time. But you took a different route. So start what you grown up in Queens and how you got into BMX biking and taking it serious. I mean, just like you said, right, like we grew up riding bikes in that capacity to get from point to point B. For me, it was like during that point to point B, I was like, I want to jump off this curve. but I want to pop a Willie or like I was curious in that way and that just man it took me down a route of like okay like how far can I take this right like how how many steps can I jump down I want to grind this bench over here and once I started to discover that you can do it professionally I was like oh this is what I want to do I was sold after that well what got you into that because growing up in Queens you know sometimes we idolize basketball players because we see him right we see mark Jackson from Queens and Stevenson and all these things
Starting point is 00:03:57 other people. We see rappers run DMC, Tribe Corps, Quest, 50, and whoever it was. We seen him, DJs, Jam Master Jay, Clue, myself. But what got you into say, you know what, I can do this professionally? What was, what were you watching and says, I want to do this? I've seen it on TV, right? I've seen X games on TV, seeing guys like Dave Mirror and Matt Hoffman and Ryan Nyquist and these guys were flying through the air. They had their helmets on and their chest protectors and all the stickers on their bikes. And it was super cool to me. I was just intrigued. I was like, damn that looks dope and of course like I would see like basketball players on TV and rappers as you mentioned that was dope to me as well you know I mean but it was something about
Starting point is 00:04:37 bike rotting that it just clicked to me it was different how old were you when you really started taking it serious I was like 12 years old yeah and I just always have a big imagination as well right like I'm just living on my imagination still but even then I was like man like it's something about this bike that I'm thinking about different things that I want to do and I'm going outside and trying it in real time, right? Just figuring it out. Like, I would take, like, an old tire and a board and make a ramp and, like, go back 30, 40 feet and just pedal as fast as I can
Starting point is 00:05:08 hit that ramp and fly through the air. And it was something about that feeling of flying through the air that became, like, it was just, like, adrenaline rush for me. And I felt in love with it. You built the, like, you would build a ramp. Hell yeah, I'm building ramps. Yeah. I'm going to, like, St. Clair's Park and the school,
Starting point is 00:05:23 and I'm grinding on, like, marble ledges and whatnot. and anything I could find I could jump on with my bike, I would do it. Now, you're also from Caribbean descent. Yeah. So what did your Caribbean parents say when you say, Ma, I want to ride bikes? And the bikes that you're talking about are not the bikes from TSS TAR. Yeah.
Starting point is 00:05:42 Not at all. Those type of stores. You had professional bike with professional pegs. Them bikes were a lot of money back then. So how did that work? Man, like my mom, she didn't really like to watch me ride. Like any mom, she was a lot. like I don't want you to see hurt yourself like I'm afraid for you and things of that nature
Starting point is 00:06:00 but um the thing that she did that I that I applaud her for that she gave me the freedom to go out and and try you know what I mean like she may have not wanted to watch me do it because she was afraid of me like hurt with myself but she let me go out in the neighborhood and do my thing and let me hang out with other kids who rode bikes and whatnot so that like that was what that was and when I turned pro like she didn't really understand it at first but it took her a minute But once she got it, she was like, okay, cool. And it was in the full support of it. So shout out to Mama Sylvester.
Starting point is 00:06:30 You've been working with Nike for over a decade now, right? Yeah. It's been how long? It's been over 15 years now. How old were you when you started working with them? I was 18. So, yeah, it's crazy. Was that before you were pro?
Starting point is 00:06:42 It was right after. Okay, got you. Because I was going to ask because when you were a kid, I saw an interview you did. You talked about when you were a kid, Nike was just sending you stuff. And I was wondering, like, at what point? Because, you know, social media is, it's not new, but like, people understand how to use social media in your lane you're like you're you're one of the people that I think people look at because we don't really know too much about black bmx bike
Starting point is 00:07:01 riders how did you know to like do what you do to attract the brands that young for sure so BMX has like a proper industry right like there like there's a way to turn pro like in that way it's pretty much like it's either you ride contests and sponsors would see you like at these contests or you can be a free rider which is like creating content I would say would be the and like putting that content out into the world. And I took like the free ride route where like I didn't ride in contests, didn't care for that. Those contests never really came to like New York City and things about nature. Unconventional.
Starting point is 00:07:36 Extremely unconventional. Extremely. And I was actually on a tour. We went down to North Carolina to meet Dave Mira, who was the dude, not dude, but the athlete, the legend that gave you my first shot to like to turn pro. Wow. And when I met him, he just took a liking to me. And at this point in time, I would compare Dave Miller. He's like that Michael Jordan of BMX riding.
Starting point is 00:08:01 You know what I mean? So we were down there, met him. He's like, yo, I'm starting this brand. I want to sign you to the brand. What's the name of the brand? The brand is called Miracle Bikes. So he ended up signing me to the brand maybe four months after meeting him. And while I was on that trip, I met a gentleman by the name of Mark Losey.
Starting point is 00:08:18 Mark Losey would end up going on to be the team manager of the Nike BMX program. So shortly after signing with Dave Mirror, Mark Losey was like, cool, like I'm at Nike now. I'm going to sign you. So I literally signed a turn pro and signed to Mirroco Bikes and Nike all within the year of turning 18. Was there any pressure for yourself? Because I know growing up, even watching television in the X games, there wasn't too many black people doing it. Right. So now you are kind of the black guy that does it. Is there any pressure knowing that all these kids are looking up to you because you're the one that looks like me. You're the one that looks
Starting point is 00:08:54 like my brother. You're the one that came from the place that I came. Is there any pressure with that? No, because there were black BMX athletes on a professional level before me, you know, and a lot of come after me. I'm just doing my thing, honestly. I don't feel any pressure. For me, it's as far as pressure for that. For me, it's more I put the pressure on myself to be the best. That's what matters to me at this point. Like, I'm here for a reason and I want to leave of a mark that will stand to the test of time. You were probably one of the first
Starting point is 00:09:23 that really mixed the culture together, right? Because usually when you see a BMX biker, you'd be like, that's not me. I like what they're doing, but that doesn't represent me. Or if you see somebody be like, ah, he doesn't wear what I wear.
Starting point is 00:09:36 But you were totally different. Right. Like you were the, I don't want to say the hip-hop BMX biker, but you were the hip-hop biker. Like, you were the one who was like, your son looks like me, talks like me.
Starting point is 00:09:45 Listen to the music I listen to. So explain that a little bit in that breakdown. I mean, I think it's similar to what you just said, right? Like, we grew up not too far from one another. So that was the environment. You know what I mean? Like, I'm watching, like, my older brothers and whatnot come through a block
Starting point is 00:09:59 and rimmed up maximas and lexuses and whatnot. And, like, I'm watching music videos on TV. And I'm going to the Coliseum Block to go shop to go buy jerseys and warm-up suits and fitted hats. I'll come from that. So when I turn pro, even just, like, BMX rider in general, I naturally mix those two things together. It's just, that's just who I was.
Starting point is 00:10:21 That's not even was, but who I am. You know what I mean? So that's why it looks like, that's why it comes across like that, and it comes across real. It's not, like, forced or I'm not living outside of myself with doing something that's not me. Was it difficult for you because during that time, it was a lot of BMXs were so crossover, right?
Starting point is 00:10:38 They were so Arakhran-Fitch, but you weren't. So was it difficult to get deals and difficult to get placements in places you need to be because you weren't like the rest of them? I definitely felt friction at times, and especially within the industry, right? At a certain point in time, the industry was like, oh, like, you're trying to be a rapper. Like, you're too hip-hop for us. And I was like, what are you talking about? Like, this is who I am.
Starting point is 00:11:04 So I think it took them a minute to get that. But what's also interesting, though, it was like, for me coming up, I'm watching BMX videos, and guys are using rap songs and things that nature in these songs. Again, like, there were black BMX riders or riders of color way before me, right? I just took it to another level, right? When you see me in a music video where ASAT Ferg and people are just like, whoa, that's different. But at the same time, like, Erg rode in BMX bikes.
Starting point is 00:11:31 You know what I mean? Like, we cool. Oh, yeah, Ferg ride bikes. Frege was in one of my first videos back, I think it was like 2008 or 2009 or something like that. Before he started rapping. You could tell his fashion, too. He dresses a lot.
Starting point is 00:11:46 like yeah i mean like it's just part of what we do right like just because you ride bikes doesn't mean that we're not into other things it means that that doesn't mean that we're confined to one space right i mean like nah like it's just part of what we do growing up in a hill like you ride bikes you know i mean that's good as you make it look relatable though because i mean you make it more relatable because although bikers do more than just ride bikes to some kids some kids may think that's like a category where it's like you know not like like for instance NASCAR you don't see a lot of black NASCAR drivers you know what I mean so to your point like what you do you make it look more accessible
Starting point is 00:12:22 and more relatable to like somebody growing up in Queens now or Brooklyn or whatever you know and that's super important to me though right like I want kids from those neighborhoods to know that they can do this too you know I mean like why not you know like just because you're from a certain neighborhood or from a certain environment or a certain situation doesn't mean that you have to be confined to only doing certain things you know so like like rapping or playing or playing a basketball that's not the only two hours we can do way more yeah we can do way way more talk about a little bit about brand trust because one of the things i thought was interesting like in your packaging because nike is very particular with their brand but they let you do the bike right
Starting point is 00:12:58 right and i know that you also had that on a shoe like one of your first shoes you did with jordan right yeah i love it how cool it looks yeah but it's fine it's fire right and even so like if y'all i was really researching yesterday because i'm i think what you do is so fire but if you look closely there's like a distorted text on this right Nike don't play about their branding how was it for you was it your idea to say hey can we do the Nike as bike and where they just down or did they come to you with that no so um what I did my first AJ 1 my first collaboration with Jordan brand was in 2017 and that's when the idea sparked I remember I was sitting in like the energy design room looking at one of the reference shoes that we were using I'm looking at the label just like this I'm
Starting point is 00:13:42 I'm like, man, it would be so cool if we just turn the end to a B. And at that point in time, we were like, no way they'll let us do it. So we just sat on the idea. And this is when I was still signed to the Nike side of the business. I signed to the Jordan brand side of the business in 2021. And the first shoe I worked on when I signed to the Jordan brand side of the business, it was a friends and family shoe. It was a Nike Airship, which is the first shoe that MJ Walden came into the league before the AJ won.
Starting point is 00:14:10 And because it was a family shoe, I was like, yo, maybe they'll let us do it now. So we did it, and then once we posted it online, it went crazy. I think it was because of the concept made so much sense, right? Like, people have watched me on my bike in the air or my entire career, right? So when you take something like that,
Starting point is 00:14:31 and then you bring it together with bike air, and it's like, oh, just makes so much sense. That's why it just took off. And now, like, all the shoes that I'm doing that have bike air on it. Do you like resellers, reselling your sneakers or not? Because some of it, like, the brick by bricks, it was like World War II out here.
Starting point is 00:14:49 You got to love it. The way that was crazy, it went stupid. Yes. Almost impossible to find. You like that or no? Because how do you benefit from resellers? That's part of the culture. That's a part of the culture.
Starting point is 00:15:02 You know, like the fact that people want to pay two, three, four times over, like the retail price for the shoe, it just says that, you know, Like they love the product. They relate to the story. It has equity in it. You know what I mean? The resale game is the whole industry. You know what I mean?
Starting point is 00:15:23 Like people feed themselves and feed their families off of that game. So shout out to the resellers, man. Do y'all think. I was reading something where it says, you know, when you were a kid, when most kids were going to Green Acres Mall or the Coliseum, you wanted to get on the train and go to Soho. Yeah. What was so special about Manhattan and Soho during that time that was like,
Starting point is 00:15:42 He was like, nah, I don't want to do what y'all doing. I want to kind of do my own thing. Right. And that was probably like 10th, 11th grade. I started to like to do that. So my mom worked in the city. So when I was a kid, she would take me to the city to her job. So she taught me how to ride the train.
Starting point is 00:15:58 Right. And at a certain point, just like, man, like, I don't want to dress like everybody else. So I started to go further out to get pieces or clothes or things that no one else had. So I would go to like Supreme. And I remember going to Supreme to Bobby. like my first nightie dunks like i think it was the t-19s it was the all blue nikey dunk and nowhere on the ave had them no one green naked had them and it was that thing it was it was having pieces having sneakers that no one else had you know i mean you know you come
Starting point is 00:16:29 back to the hood rock or something no no scott and they're like yo you get those from so that was the thing for me there's somebody think you got it from canal street you started first thing somebody said we ain't got that we right when you got those We had never seen those before, but you look at the game now, and that's just normal, right? Like, kids are leaving whatever, going to wherever to get the pieces that no one have or to have that be, to have that thing that none of your people's got, you know, it's just part of the game fly. I also riding, when I was a kid riding, we didn't have helmets, right?
Starting point is 00:16:59 We didn't wear helmets, right? So what was the worst injury that you got riding and what happened? I was going to ask this question, man. I think people look at BMX and it's like, man. Like, it's like the most dangerous thing. It can be. It's the other stuff that's dangerous, but one trip, one missa. It's just as dangerous as any other sport, right?
Starting point is 00:17:19 Think about a running back coming through the line is Ray Lewis right there, ready to. At least he got some padding and helmet. There's something. There's rules and regulations. And you know when to expect it. With the bike riding, it's like, it could not happen, but it could also happen insanely. I watched Nigel do something the other day, and I'm like, no disrespect. Nigel is getting up there in age.
Starting point is 00:17:38 I'm like, his body ain't going here. I didn't get a jump in the back quick as you. You got a helmet, no knee pads. I mean, I know, don't go with the fit. This is the new gym that we, like, just dropped a couple minutes ago. Yeah, and this is, like, probably mid to you, but I was like, whoa. My knees hurt watching it. So what was the worst, the worst injury?
Starting point is 00:17:55 I broke my wrist on my 19th birthday. Like, that was terrible for me. It was my first major injury. And from then, it's just, like, bruises, you know what I mean? Like, my shins are all jacked up. Again, I've been doing this for so long, like, any athlete, you get. get to that point where it's like man you of course you can experience injury it's part of the game right um and to your point but also like yes you like you know to expect that you're going to get
Starting point is 00:18:20 hit when you playing football it's the same thing like but you like you're trying not to but the same thing with bike riding right like you're trying to land every single trick you're not trying to hurt yourself right and it's a it's a true art form right like if you don't just go out and just jump off or something like you work your way up to that right so if you're trying to go jump down 10 stairs you're going to try two first master that then you go to four six so forth and so on um and it's everything is very thoughtful right like it's not just like i'm wake up today and to try like this thing i never tried before no like you it's calculated right it's all calculated and by and for me personally being as calculated as i am i have it's like limited the amount
Starting point is 00:19:04 of injuries. Of course, I like the grace of God, but that's the approach. Do you still enjoy it? I love it. Because when you wake up in the morning, you can be like, I could take the Ferrari, I can take the mid back, or I could take the bike. So do you still enjoy it, but like, now I'm going to take the bike and I'm going to hop. I love it, man. I got the bike in the back of the wagon right now. You know what I mean? We'll do some tricks in Times Square. Yeah, you just pull up some times and get busy. You know it's a big ass staircase in that Times Square. You're going to go jump down. I just got you out there with the TikTok is a rest of the rest. Right. Why they dancing around.
Starting point is 00:19:33 Puminate content and whatnot. No, I still love it, man. I still enjoy going to the skate park. I still love being out there, finding spots, challenging myself in that way. Like, it's still my truest form of self-expression is BMX riding, you know? Is there a trick that you have not master yet
Starting point is 00:19:53 that you feel like, yo, I got to do this. This is on my bucket list. Like, what is that one trick that you're still trying to master? That's a good question. There's always a trick that is in my mind, right? Because how I look at BMX-5 and 2, right, like everything is writable, right? So I go outside in the world. I may see a handrail that they just built whatever, like a year ago.
Starting point is 00:20:12 I'm like, I didn't ride that handrail. I'm like, I'm going to fuck this handrail. I want to go hit that handrail. So it's always something that, like, I want to do. You know what I mean? And I love that. Like, that's still a desire. The stuff you should know guys have made their own summer playlist of their must listen podcasts on movies.
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Starting point is 00:23:54 Like, again, I still love riding my bike and I still do as much as I possibly can. And yeah, my business has grown and things have changed. I've got different responsibilities nowadays. But, like, riding is still at the core of everything that I do. You ever got locked up for it? Because I know, like, sometimes y'all just be like, I'm going to fuck this handrail. Or I'm going to really off this bitch. Public place?
Starting point is 00:24:16 Private place? You ever got locked up for? Yeah, I mean, you know, like, I feel like there's been times where BMX riding has been misunderstood and not been misunderstood. So we'll be riding a hand. or riding a park or something and it's trespassing you know what I mean and it's like at the end of the day we're just expressing ourselves you know what I mean like we're not hurting nobody we're not doing no drugs like we're not being violent we're just expressing ourselves and um yeah so it's happened before now growing up one thing I always tell people about especially New York skateboarders
Starting point is 00:24:50 and bike riders is that y'all will fuck somebody up right because a lot of times cars and cut your love bump into y'all and I'm like that is the worst beef to have Because they got their weapons that they're riding on. Have you ever been into a situation like that where a car cut your love and be like, man, we got to pull this guy out? I mean, it happens in New York City all the time, right? All the time. They don't care what cars. Cars and have a porch.
Starting point is 00:25:11 To lane, whatever. I'd be trying to hit y'all. Why, though? Because, man, y'all don't respect us. What you mean? Y'all got your own lane and you're always coming over. I'm like, you know, I'm like, they built lanes specifically for y'all. But you're like the lane too small.
Starting point is 00:25:24 Now, let me go over here and try to jet in front of this G-wagon. We need more space We need a space to operate And I'm trying to get the work I don't never look to the right When we turn in to the left It's just a lot of like bike hating going on right
Starting point is 00:25:38 I know you're right I understand I'm got a his caliber I do a little quick exercise I've been riding a bike I've been a lot of time Have you at You from Queens and you ride bikes
Starting point is 00:25:49 And now you ride you ride bikes We've never seen every on a bike I've never seen you post the bike Your thing is cars, Mr. Car's show, man. You ain't never I never see you on no damn bike. I used to wear the outfit with the pattern in my ass and all that, right-pike. He's a roadbiker.
Starting point is 00:26:05 Oh, yes. God. He's so funny. Now, talk about your partnership in McDonald's. I've seen that you used to work for McDonald's growing up, and now they pay you not to work there and just give you an endorsement deal, so break that down a little bit. Is that incredible? Yeah, it really is. Big Donald was my first job. I was 14 years old.
Starting point is 00:26:24 I did two summers there. And really, I was just saving up. money to get new bikes and new bike parts you know I mean um and then like once my business started to roll as far as me being a professional athlete um I decided I want to work with brands that I can relate to brands that are authentic to me and McDonald's has been on a list for a long time and we just got the deal done like two months ago we announced it and thank you so much but it's incredible for me to be able to work with brands like in the capacity that I thought I do that I'm able to to not just be a face of a product or a campaign,
Starting point is 00:27:01 but we're actually like collaborating on ideas and putting products out and putting campaigns out. Like that means a lot to me, you know? And also it shows people that, I mean, like, even me coming from the background, I come from as far as a BMX athlete, non-traditional athlete, I can do these type of things and playing these spaces and it looks good.
Starting point is 00:27:21 It's not just like, it's not wet, you know what I mean? Is there ever a celebrity now that like pops up in your stuff And you're like, oh, wow, I saw Mookie Betts wear your cleats. And then those are reselling like crazy or resold like crazy. But does anybody surprise you at this point? It's so a love, all of it. It's like surprising, you know.
Starting point is 00:27:40 Like even when before like the Break Buy Bricks came out, I think it was like Braun had them on and Roman Rains had them on in the same night. And I was just like, damn, this is crazy. You know what I mean? Like this product that we collaborated on and created and put it onto the world, like people are really gravitating towards it. So yeah, I feel it's all just love and like I appreciate it, you know. Because they're fire.
Starting point is 00:28:05 Like, you know, even these, these are fire. The better with times, right. I'm still trying to get them your man going to come in here with a moor. And I'm like, you've got them in the box for me. But shout out to you. You also have your go ride festival. Yeah. Is it, what do you call it a festival?
Starting point is 00:28:18 It's a three-day event. It's not a festival, yeah, but it's just like it's an international bike ride. I think it's dope. Yeah. And I see that you have expanded it to Mexico City. Yes. What made you want to do that? You heard Mexico, huh?
Starting point is 00:28:29 Shut up. See, my husband is Mexican and black, so he's not really full-braided Mexican, but they always going to ride on that because you know ice hopping out on this. Not on him. Or anybody, he didn't know because they ride bikes. Right, exactly. So what made you expand to Mexico City, man? No, so this is the third annual go-ride.
Starting point is 00:28:50 The last two years, we did London to New York, right? And for anyone who doesn't know what go-ride is, it is my international. bike ride where we hit multiple cities within 24 hours so this show's like man I want to take a different route and we want to extend it to three cities so we're doing Mexico we're doing New York
Starting point is 00:29:08 Miami and Mexico City within 30 hours and I'll be in all three cities we do a we do a 15 mile bike around each of those cities so I'm super excited for people are getting their bikes ready it's going to be a good time I can't wait how do you join something like that how does
Starting point is 00:29:24 like so you how do you like get other bike riders around the world to do that like just pull up we just promote it and listen everyone's welcome to pull up so you going to be in the envy and envy this week this week I would I would never be in Houston this week but I definitely would I would I would I would I would
Starting point is 00:29:41 you think you'll last that's 15 miles no exactly it's not even that bad honestly we have you know we have people from all walks of life like kids middle age everything people are pulling up and riding like when you en that pack with so many kids riding bikes that energy is so contagious right like it's not like you're on a bike ride by yourself like you got kids popping willies and doing bunny hops and music cleaning
Starting point is 00:30:06 it's kids too not how it's it's amazing this is like it's nothing else like it so yeah i'm looking forward to this weekend if you guys in new york city pop out this weekend to go ride or if you're in Miami or Mexico City will definitely be out in the streets what would you tell that that younger kid right now that that's watching you that wants to get into BMX biking parents probably be like That's not a real job. Get a real job. What would you tell that, younger kid, right now? I would tell them to show your parents my Instagram and show that it is a real thing.
Starting point is 00:30:38 Also, man, just do what you love. Honestly, bro, like, that's, I live by that still. You know what I mean? Like, I'm living out my imagination. I'm creating. I stay curious. And I think that allows me to come with these ideas. And I work super hard to get these things.
Starting point is 00:30:56 out into the world so that younger kid man just do what you love just work hard I know it sounds cliche but it's so true like oh you guys are sitting here right now because of that right like you love what you do and you dedicate yourself to it really even watching you like to watch you on Instagram all the time to see you up here now when you guys announced it I was like that's super dope for you so congrats to that so just just lock in to stay focused now what the the sneakers the new sneakers that's your releasing yeah it come out on the 16th yep now break these sneakers down so the The fours or Jordan Falls, of course, sold out crazy.
Starting point is 00:31:28 Brick by brick was, I guess, your mentality if you had to do this brick by brick. Yeah, to build this thing, brick by brick, man. Now, explain the new collab. These are the AJ1 low, Better With Times, and it's modeled, well, this is the second iteration of my first AJ1. We did the same exact shoe in a high top,
Starting point is 00:31:46 and it was a cream color way. You see, like, the distress marks here, basically tell the story of how my sneakers get distressed when I'm out riding with them. bike has no brakes on them. It's crazy. So I use my sneakers to stop. I literally just noticed that the front of it is already, is like distressed, but it looks like
Starting point is 00:32:03 a design. It decides too. It decides too. And each shoe is hand distressed, so no two shoes has the same distress marks. So no one has the same pair in a sense. Damn, not you. But yeah, it just tells the story of, like, things getting better with time. You know, like when you dedicate yourself, when you stay focused on something, like, it gets
Starting point is 00:32:25 better with time, right? When, like, your favorite pair of jeans or your favorite vintage t-shirt or a vintage car, you know what I mean? Like, those things get better with time. I really want to tap into that. I feel I'm at this place in my life right now. I've dedicated so much time to bike riding, so much energy to it. And it's only gotten better for me. And I feel like we all have that thing that has gotten better with time. When you do your deals with Jordan, do you decide what sneakers you want to do over, or is it one of those things you have to come to the table? Like, if you say, yo, I want to do the Concord? over or is it like how does that work because I noticed even with Jordan's some
Starting point is 00:32:59 sneakers he ain't doing over no some he does even with the Jordan fours you don't really have too many people that do the fours over so yeah how do y'all decide how y'all want to do it or how you attack designing a sneaker for you it's a collaborative effort you know sometimes it's like I'm I'm in a place where I want to do a certain silhouette sometimes the brand is like this is initiative for us and it's a collaborative effort we come to the table we'll decide what works for everyone and take it from there you know this this one in particular we had we had designed it shortly after my first one came out we assembled it so we had this in a chamber for years now um and it was like man it's
Starting point is 00:33:36 time to put it out because i've been i've been wearing it for the past like three years um it's like it's time to put it out so that's how this one came about now what's your dream jordan sneaker that you would love to do that you was like this is the one i want to do over after this oh man there's so many um i definitely wanted to do like uh uh A five or six or a 17, I think that would be nice. A 17? Yeah. Somebody gotta show me them.
Starting point is 00:34:00 They're the ones that the Mexican stepbads be wearing. Oh, man. Which ones? No, for real, because you know it's a certain number where they start buying them up off the shelf like that. No, man. Okay. I got to look at the same. Everybody was a 17.
Starting point is 00:34:12 Oh, so. They do look. I mean, no, a basketball sneaker. I mean, yes. But some of them are like, for girls, we have certain ones where it's like, they're all basketball sneakers, but we, like, I wear these. But I don't know if I would wear the 17s, I wouldn't know how to. You might.
Starting point is 00:34:25 Yeah, I don't know. It's just about styling them the right way. You got to do a 12, y'all 11 or 12. Oh, you're fired too. 11 is fired too. Yeah. You ever shot your shot to try and redo one of them, and a brand is like, mm-mm, can't touch that one?
Starting point is 00:34:36 Nah, and I hope that never happens. Yeah, yeah, yeah. She's the queen of speaking things. So, not going to be. My bad. No, listen, like, we're in a very good place right now, man. That's go. We've put out, this is the fourth shoe I've put out in the past year.
Starting point is 00:34:51 and the streets have been loving all of the clabs so far, so I'm hoping that we continue on that trajectory. Even about your shoe that you got now, the AJ 1, AJ 1, man, you say how you use your shoe to stop yourself because you know, no brakes, right? Shoes have come a long way. Like, you actually have like a distressed shoe. I used to what my son asked for messing up with head ones.
Starting point is 00:35:19 He had bricks on his bike, And he would still stop. So it's so dope that you're doing that. Like, that's dope because, yo, kids, shoes are expensive, especially for your boys. Like when all your feet grow big at a faster pace. And I ain't about to be, so I'm going to buy some distressed-ass shoes for my son. So he ain't got the, I ain't got the way to get a mess up.
Starting point is 00:35:40 That's actually a good thought, though, right? Because, like, we're kind of taught to not mesh your sneakers and now we're selling sneakers that come to stress. Yes, you should have me do a commercial. I'm going to keep that in mind. Shoot the commercial. Absolutely. I'm going to keep that in mind. It's also interesting, too, because the first one we did that came distressed,
Starting point is 00:35:55 it was one of the first shoes, I think it was the first shoe that Jordan Brand ever done that has come pre-dressed. So that also, like, set off a way ago, a lot of distressed shoes coming after it. How did you partner with MTA? How did that come about? That's big to me. We all grew up on the MTA, man. Probably propping up the subway training.
Starting point is 00:36:15 Exactly. It's like, we got to hire. We got to get this guy with us talking about trains. You're the ambassador for the MTA's. ride inside. That's crazy. I think that's dope. Yo, this is great. They hit my line.
Starting point is 00:36:29 It was like, we're trying to do something. I love it. No, but no, like that, the current campaign, that's run up with the MTA, it's meaningful. There are a lot of kids that are getting hurt because they're subway servant, and it's super dangerous. Over 4th of July, we've seen some unfortunate things happen. So when MTA approached me, so listen, we're facing this issue. I would love to partner with you to combat this issue.
Starting point is 00:36:54 It's like 100% I believe in it. And we launched the campaign, what, like two months ago, Reggie? A month ago? About two months ago. Ride alive and stay inside. I like that. Yeah, right inside and stay alive. So, no, it's dope.
Starting point is 00:37:06 And for me, it's like I grew up taking a train from Queens to the city to go ride like the Brooklyn Banks and meet with my friends. So now I have the opportunity to partner with the MTA on a very positive initiative, man. It means a lot to me. And what was the biggest obstacle you faced throughout your whole career with everything that you did ride? What was the biggest obstacle, the biggest problem? I think I'm still facing that. It's just educating people on what BMX is, you know, and continuing to set the stage for it and, like, open the door per se.
Starting point is 00:37:38 You know, there's still a lot of people who don't know what it is or don't respect it in the way that it should be. So, again, it's just educating people on what BMX is and, like, showing the world, like, how powerful. the bicycle is. You know, I always say the bicycle is the most accessible motor transportation in the world. Anywhere you go in the world, you'll see someone riding a bicycle.
Starting point is 00:37:58 You can't go outside without seeing it. I think there's so much power to unlock and that's the mission I'm on right now. And do you consider yourself an athlete? 100%. Some people feel like an athlete is a basketball player. But they haven't seen some of the shit
Starting point is 00:38:14 that y'all be doing. Right. Because that should be athletic. No, I can't do. Most of those people can't. I mean, listen, like, there's so much training that, like, goes into it. And I was having a conversation yesterday. I was doing this interview.
Starting point is 00:38:25 I was, like, in my younger days, I didn't consider myself an athlete, like, prior to going pro. But once I went pro, I got also signed to Gatorade, like, shortly after going pro. And they have a sports science institution in Chicago where, like, they'll bring athletes in and, like, pretty much test, like, your reaction, your stamina, all of the things. And I went there, and I spent the whole. day they're doing these different tests right like against they have me on a treadmill they had these tubes coming out like whatever um and my results was like man like your body is working
Starting point is 00:39:02 just as hard as a basketball player or a football player you're doing like you're on the same level as that and that's when it hit me i was like oh no yeah like i'm legit an athlete yeah like my like vehicle is different i mean i'm like my body operates in a different way but i'm 100% an athlete First and foremost. There you have it, man. Make sure you pick up his sneaker that comes out on the 16th and tell him about Go Ride again this weekend. Listen, Go Ride 2025 is happening this weekend.
Starting point is 00:39:31 We're here in New York, Miami, and Mexico City. Go on my Instagram at Nigra Sylvester for all the details. People got a register or they can just pull up? They can pull up and register when you get there. Just sign a little waiver. We're going to ride out and have a really good time. You're starting in New York this weekend? Start in New York this weekend.
Starting point is 00:39:47 What borough? In Manhattan. Manhattan. We're going to do 15 miles and then we jump on a jet. I'm going to go down to Miami. But no, y'all not jumping on a jet with them. No, no, no, no, no. They're not jumping on a jet with him.
Starting point is 00:40:00 I ride the bike to the jet. I'm not going to get on a jet. She's going to go bikey bike. Trying to jump on a jet with you. You should still come out. Her hair will fly right off, Nigel. Her hair will be in Queens and she's trying to get the Manhattan. Stop playing with her.
Starting point is 00:40:18 We put a little head tie on you and son, a little headband. He starts sweating. We don't want to talk about what starts flying. Oh, man. Y, y'all is shit in here. This is, this is, anyway. I know, right. Nigel, Sevesta, ladies and gentlemen,
Starting point is 00:40:29 make sure you follow him and go on and ride, and we appreciate you. And I love the fact you to represent the borough all the time. Big Queens. Shout out to Big Queens. Queens get the money. Thank you. Nigel Syvester.
Starting point is 00:40:39 It's the Breakfast Club. Good morning. Every day I wake up. Wake your ass up. The breakfast club. Do y'all finish or y'all done? Ah, come on. Why is this taking so long? This thing is ancient.
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Starting point is 00:41:18 Intel Core Alter processors, so you can work, create, and boost productivity all on one device. The Stuff You Should Know guys have made their own summer playlist of their must listen podcasts on movies. It's me, Josh, and I'd like to welcome you to the Stuff You Should Know summer movie playlist. What Screams Summer? More than a nice, darkened, air-conditioned theater, and a great movie playing right in front of you. Episodes on James Bond, special effects, stunt men and women, disaster films, even movies that change filmmakers. and many more. Listen to the stuff you should know summer movie playlist
Starting point is 00:41:51 on the IHeart radio app, Apple Podcasts, or wherever you listen to podcasts. In 1920, a magazine article announced something incredible. Two young girls had photographed real fairies.
Starting point is 00:42:05 But even more incredible, that article was written by Sir Arthur Conan Doyle, the man who invented Sherlock Holmes. How did he fall for that? Hoax is a new podcast from me, Dana Schwartz, the host of Noble Blood.
Starting point is 00:42:19 And me, Lizzie Logan. Every episode, we'll explore one of the most audacious and ambitious tricks in history and try to answer the question, why we believe, what we believe. Listen to hoax on the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts. Hey, everyone, it's Jay Shetty, and on today's episode of On Purpose, I'm joined by four-time Grand Slam champion, Naomi Osaka. What I was dealing with at the time, feeling ashamed, going against, everything an athlete stood for ranked as number one in the world in women's singles a four-time grand slam tennis champ Naomi Osaka listen to on purpose with Jay Chetty on the iHeart
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