The Breakfast Club - INTERVIEW: Will Packer Talks New Book; 'Who Better Than You,' Career Journey, ATL Falcons Ownership +More
Episode Date: February 19, 2025The Breakfast Club Sits Down With Will Packer To Discuss His New Book; 'Who Better Than You,' Career Journey, ATL Falcons Ownership. Listen For More!See omnystudio.com/listener for privacy information....
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Hey, I'm Jay Shetty.
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This is My Legacy.
Wake that ass up.
Early in the morning.
The Breakfast Club.
Yep, it's the world's most dangerous morning show,
The Breakfast Club.
Charlamagne the God, Jess Hilarious,
DJ Envy is out, but Lauren LaRosa is in,
and we got a special guest in the building.
He's got a new book out, Who Better Than You?
The Art of Healthy Arrogance and Dreaming Big,
Will Packer.
Hey, what's up my brother?
Family, what's going on?
What's up, how are you?
How we feeling?
Bless Black and How we feeling?
How you feel?
I'm feeling amazing.
You know, I'm up here.
I'm up here with one of the most incredible platforms
in media right now.
Interesting time in media.
You know, we, media ebbs and flows.
We in an ebb right now in the movie business, Charlamagne.
Really? I don't know if you know, yeah. Just, you know, coming off thebs and flows. We in an ebb right now in the movie business, Charlamagne.
I don't know if you know, yeah.
Just, you know, coming off the strikes,
coming off of COVID,
like the movie industry never really recalibrated.
So there's a lot of folks out there
that are hurting right now.
A lot of folks that aren't working,
a lot of actors that are work writers.
And so as a producer, you know,
I'm just trying to keep people hired,
trying to do what I do and create content.
Most people out there, they don't realize
because there's so much content out there
and so many streaming services, it's like,
oh, it's everything out there.
I can see whatever I want.
But actually, the media companies are making a lot less.
So it's an interesting time in the business, man.
So, okay, yeah.
I was, what, uh, Who Better Than You is the name of the book.
What made you decide to write this?
Yo, you know, I have been in the movie game
for almost 30 years now.
And I have dealt with some of the biggest names,
some of the most impressive, successful people,
some of the most toxic, insecure people.
And throughout that process, I have gained a set of skills
that I want to share with people about how you can be successful
and manifest a more full life.
How you can use some of the skills that I've learned
that are transferable to any industry to navigate,
be it you want to start a new endeavor,
you want to overcome a challenge,
you want to pivot in your life.
And so I'm telling stories I've never told before,
stories from dealing with some of my Hollywood folks,
but it's really lessons, right?
It's lessons about this is how you deal with people,
how you position yourself to succeed,
and how you have healthy arrogance.
Now to be confused with toxic arrogance, right?
Toxic arrogance walks in a room and says,
I'm better than everybody here.
I'm gonna win because you're gonna lose, right? I'm better than you. Healthy arrogance walks in a room and says, I'm better than everybody here. I'm gonna win because you're gonna lose, right?
I'm better than you.
Healthy arrogance walks in a room and says,
okay, number one, I belong in this room, right?
The most successful people feel that.
They don't feel like, am I supposed to be here
with all these important people?
Healthy arrogance feels like I'm supposed to be here.
However, I also have something to add to this room.
This room is better because I'm in it.
And I'm gonna get other people to understand
how they and I have a commonality in terms of our goal.
If you can get other people to see the value
in what you're going after,
then you can then get them to roll in the same direction
as you and work towards your own goal.
That's what leadership is,
getting other people to realize
that it's not me against you.
If I can get you to understand that together,
we both benefit from working together
and accomplishing things that are my goals
as well as your goals, your chance for success is increased.
You know, when I read about,
you talk about healthy arrogance,
I hear your interviews about healthy arrogance,
it feels like you're saying you just got,
it's like a sense of worthiness.
It's value, it is.
It is very much understanding the value
to place on yourself, right?
And you understand, Charlamagne,
because you talk about mental health a lot.
We all have this drum beat in our head, right?
And it can be a negative drum beat of,
I'm not ready, I'm not worthy, I don't have the skills,
I'm not prepared.
More and more you tell yourself that,
the louder those voices get.
But there's a confidence muscle that you can build, that you can grow by telling yourself the exact opposite, that I am worth it,
right? That I am prepared.
But it's really about assigning value. The thing I say to people is that understand from the time you are born
into the time you leave this earth, you are building your brand. Everything you do, right?
That mean you can't make mistakes, everybody does.
But every decision you make and everything you do
is building your brand and it is telling people
what value to assign to you.
Whether that's somebody that is looking to invest in you,
looking to date you, looking to just hang out with you.
You are telling them what your value is.
And you have to be healthily arrogant in the way that
you force other people to recognize your value.
Bam! Yeah. So if you don't have nobody does that mean you're not worth nothing?
Well you know I'm not gonna say that. Well you mean like a relationship? Yeah.
Well that just means that you have to be sure that you're surrounding yourself
with people that understand your value. It might mean that you're worth more
than people want to give you credit for. Talk about it. It might mean that you're worth more than people want to give you credit for. It might mean you're single because other
people don't recognize your value and you're not willing to compromise for it.
You had something to say Charlamagne? What? A hit dog will holler won't they? I'm just
asking the brother a question. Why is Charlamagne's neck sassy?
You saw it coming this way though didn't you?
The sassiness of the neck that caught me off guard.
The hair whip.
Is that what it is? Are you whipping your hair back and forth?
I was not whipping my hair at all.
I was just asking you a question because I like what you're talking about.
Okay, alright. Well yes, absolutely.
So if somebody happens to be an amazing, beautiful single sister,
I don't know the relationship
status of everybody here, but let's just say present company.
You keep looking over there though, why?
You didn't look at Jess while you were looking at Chris.
Because you were looking over there.
You know why I look at her?
Because she said you had a sassy neck.
So she is immediately the most entertaining person at this table.
I want to ask you about imposter syndrome.
Yeah.
And when did you get past that?
Did you deal with that at all yourself? Absolutely deal with it. Everybody deals with it.
Everybody gets to a point where they feel like,
yo, do I belong, right?
Do I deserve to be in the most important spaces?
And I've been very, very fortunate
to be in some incredible rooms with some people
that are, you know, some of the most powerful people
from around the world.
And as I said, what I realized is that when I walk in those rooms, I cannot
question if I'm supposed to be there.
I need to realize what is it that I have that nobody else in this room has?
And how can I double down on that?
Right.
So black man, African-American filmmaker in Hollywood, not a lot of folks at my
level in the rooms that I'm in,
oftentimes, it's all white people in those rooms.
What I choose to do, instead of saying,
okay, I'm the only black person in this room,
I know they racist, I know they looking at me a certain way,
I know they have a negative perception.
I'm walking in the room and I'm thinking,
okay, you know what, I'm bringing something
that nobody else can bring.
When I talk about my perspective,
when I talk about my audience, when I talk about my audience,
when I talk about my community,
nobody else can debate me on that.
So I'm the only one with that lived experience.
Whatever it is in the rooms and the circles that you're in,
what's the unique thing that you have,
and then you triple down on that.
That will help with that imposter syndrome.
The other thing is that you have to understand,
you don't have to be somebody that's just born
with an overabundance of confidence.
It's something that you can build.
But you do have to build it by putting a success
with a success with a success, right?
Just like A-ball MJG said,
a check with a check with a check.
You gotta build the successes.
And sometimes to do that, you gotta come back
and not say, okay, my first success has to be so big, right?
Just accomplish something.
I call it fabricating momentum.
I believe that sometimes we get stuck on the first rung.
The very first thing, I'm trying to get started,
I don't have any money, I don't know people,
I don't have a network, that's okay, right?
Don't make the first thing you trying to do
to climb the mountain, right?
That's a lot, that's a momentous task.
Make the first thing, buy the shoes, hiking boots, then buy a rope, then drive by the mountain and look at it. Well, you know, you've done three things, right? That's a lot. That's a momentous task. Make the first thing, buy the shoes, hiking boots,
then buy a rope, then drive by the mountain and look at it.
For you know, you've done three things, right?
Get started, do something that helps to build
that confidence, we all need that.
You have a chapter in the book, I think it's chapter 20,
yeah, chapter 21, all you need is one white guy.
Yeah.
Get into that chapter a little bit,
cause I know you just mentioned being the only in the room
and kind of dealing with that. Like talk to us a bit, into that chapter a little bit because I know you just mentioned being the only in the room and kind of
Dealing with that like talk to us a bit
Putting that chapter and why and kind of what your experience has been and why you titled it that yeah the chapter
Sometimes all you need is one white guy and it's actually
The irony of it is that I'm saying that what you need is an advocate, right? Everybody does nobody
I don't care who they are how successful they are, nobody does it by themselves.
What I'm saying is that your person may not be white,
may not be a guy, right?
And so when I came into Hollywood,
there was a white executive.
It was a white, gay executive.
He used to tell me that he felt like he was trapped
in the body of a black woman.
I said, okay, his name was Clint Culpepper.
I said, Clint, first of all, don't tell nobody else that.
Second of all, we can get you some therapy
to unpack that.
But he was somebody that was an advocate.
Could he place babies?
He didn't place babies.
He didn't know how to play.
He didn't go to FAMU or nothing like that.
But what I said was, you know,
he wanted to make movies that were aimed
at African American culture.
And I was interested in being an African American storyteller.
I made him look good to the studio
and so he then in turn gave me more power and more movies.
Remember that advocacy is a two way street.
Oftentimes we have our hands out, I need somebody to help me.
What can you do for me?
The best way to get help
and the best way to find your advocate, right?
Your quote unquote one white guy.
I don't care what it looked like.
It could look like Charlamagne could look like Jess.
It doesn't matter.
The point is to get that one person.
You got to add value to them, make them look smart, figure out what it is that
they need and then once you are able to help them, they're going to want to
continue to help you, right?
This guy wanted to make movies that were similar to the ones I made. I made him look smart because I was able to make them, they're gonna wanna continue to help you. This guy wanted to make movies that were similar
to the ones I made.
I made him look smart because I was able to make him
for a certain number and they overperformed
in terms of their budget.
And so we made a bunch of movies together.
But you gotta figure out that person that you need,
you gotta find that one person,
nobody does it by themselves,
and whatever that person is, figure out how you can add
value to their lives.
Don't just think about, what can you do for me?
What can you do for me? No, that's not how the people at the top level think.
Did he get out your way?
Did he let you create or did he?
He absolutely did, yeah.
And it became a very semiotic relationship.
It was a two-way street, right?
So he went out and got financing from Sony Pictures
for the movie, some of the early,
like if you look at my Think Like A Man's,
No Good Deeds, Obsessed, Takers,
anybody that remembers those movies, those are all movies
that opened number one at the box office.
Those are movies that I made when I was at Sony Pictures,
and these are movies that he financed.
But our very first one, he gave me,
it was called The Gospel, right?
The Gospel, it was a Gospel music movie,
it had a star Idris Elba,
Idris's first movie Off the Wire,
Boris Kojo had all the Gospel stars in it,
from, you know, Kirk Franklin, Ilana Adams, Fred Hamill, everybody.
And he gave me a budget to go out
and do that movie totally on my own.
I did not go spin the money frivolously,
and I did not go spin the money and not return it.
I went out, spent that money on a $3 million movie
and it made $15 million.
It's not all the money in the world,
but that's five times what they spent on it.
So he looked good at the studio.
And so they said, oh, that's great.
Who is this guy that you're working with?
Clint, he said, oh yeah, that's my guy.
We wanna make something else.
And he continued to feed me
as I continued to make him look good.
Now your book is motivational and inspirational, right?
But it leans on comedy too.
You love comedy, because the interesting thing
is the back, the quotes, you got the quotes from
Kevin, Issa, Idris Elba.
What made you do that?
That's funny.
Idris's quote is that,
I did not authorize Will Packer to use my name in this book
and he did it anyway
That tells you all you need to know about Will Packard has a hundred percent true
I don't know if it's true because I come at Kevin pretty hard and
And so he said you know what I don't have to like this and I don't have to laugh at it
So if you look at the quotes, I reached out of my industry friends
I said just be honest Steve Harvey's quote is by my book first and then by will that's hilarious
You know I'm saying that's very honest, Steve Harvey's quote is, buy my book first and then buy Will's. That's hilarious. You know what I'm saying? That's how you plug yourself.
That's very much how Steve acts.
But you know, for me, it is a lot of,
it is told through humor, it's told through comedy.
I have had an incredible career.
I look back and I can't believe
it's been 30 years in the game.
I can't believe I've had the success I've had.
That is because of the people listening to the show,
it's because you all let me come on the show,
it's because of the support of the audience.
But the reality is that I have been through some shit, man.
And so telling it, now I can look back with levity
and with light, and now I'm saying,
okay, learn from what I went through.
You know what I'm saying?
Learn from that moment when Kevin Hart left me
on the set of Ride Alone to go shoot a stand-up special
and almost sunk the whole movie.
I don't want to hear you talk bad about Kevin no more
after reading chapter 22.
What's your chapter 22?
Chapter 22, if all else fails, open a fruit stand.
It benefits the fearless.
And I don't wanna give it all away,
but I'll just say, you got into Jamaica
with an expired passport.
I snuck into a foreign country.
And you called Shayla to fix that problem for you.
Going into a country with an expired passport
isn't fearlessness, it's criminal. It was not the smartest thing I've ever done. How come you got Shayla behind fix that problem for you. Going into a country with an expired passport isn't fearlessness, it's criminal.
It was not the smartest thing I've ever done.
How come you got Shayla behind you?
I did it.
No, that's criminal and it was Shayla that just started.
Shout out to Shayla.
It was, you know what, the point of that,
when you read that chapter, sir.
Is sometimes you can get away with crimes.
No, that is not the point of it.
And that is not what it was.
It was the fact that I was first,
it was one of my first dates with this new woman
that I had met.
I had met this amazing woman named Heather.
And-
Are you sneaking into the country for sure?
You know what I'm saying?
Listen, you know what it was, Jess?
We got to the counter and my passport was expired
because with a passport, you know,
it's like seven, eight years or something, right?
That's good, but that's also the problem.
You don't think about it.
I got to that counter and they said my password was expired.
This is my first trip out of town,
and I'm trying to be impressive.
And she looking at me like, oh, I'm with that guy?
I'm with the guy that don't even have an active passport
and don't check this stuff out?
And you will pack a little?
I would.
So I was like, I got to figure this out.
So I do tell the story about how I snuck in.
The bad thing was that I was able to get out of America,
and I didn't think about the fact that once I got into the country, how I snuck in. The bad thing was that I was able to get out of America and I didn't think about the fact
that once I got into the country,
my passport was still expired
and I would have preferred to be in American jail
versus a Jamaican jail.
So I kinda didn't think it all the way through.
But here's the point.
We all have situations, right?
Life is hard where we have to then decide
after we are in a situation that we can't control.
So once I got into Jamaica, I was there.
I had the best vacation ever.
Because at that point, you gotta go hard.
So I encourage people, right?
There are times when you get into a situation
that you just gotta say, you know what, there's-
Do you remember what you said
the first night I came over here?
How goes lower?
I met Santi at a luau party in October.
I'm Santi.
Damien.
Oh, it was bizarre.
The guy just disappeared one day.
Santi has been missing ever since.
The hookup.
What is that?
I'm solving a mystery through sex and haven't made a private dick joke until now?
Like, no matter how hard I try, all roads lead to...
The hookup?
You think it's causing people to turn aggro?
I'm gonna rip your arms off and use them to-
Yeah, that's a word for it.
This is such terrible representation.
I'm so sorry.
Poppers?
These aren't just any poppers.
Mama always used to say,
God gave me gumption in place of a gag reflex.
No, my psychiatrist didn't laugh at that one either.
["I Heart Radio App"]
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Yo, what up?
It's your girl Jess Hilarious,
and I think it's time to acknowledge
that I'm not just a comedian.
It's time to add uncertified therapists to my credentials because each and every
Wednesday I'm fixing your mess on carefully reckless on the Black Effect
podcast network. Got problems in your relationship? Come to me. Your best
friend acting shady? Come to me. Thinking about cursing that one stank auntie out
at the next family gathering? Do it. But come to me before you did because I
cussed all mine out before.
You wanna fight your coworkers?
Come to me.
Baby daddy mad because you got a boyfriend?
Come to me.
Thought you was the father, but you not?
Come to me.
I can't promise I won't judge you,
but I can guarantee that I will help you.
As a daughter, a sister, a mother, and an entrepreneur,
I've learned a lot in life.
So I'm using my own perspective and experiences
to help you fix your mess.
Send me a situation and let's fix it as a family.
Listen to carefully reckless on the black effect podcast network, I heart radio
app, Apple podcast, or wherever you get your podcast.
Hi, I'm Arturo Castro.
And I've been lucky enough to do stuff like broad city and Narcos and roadhouse
and so many commercials about
back pain. And now I'm starting a podcast because honestly guys, I don't feel the space is crowded
enough. Get Ready for Greatest Escapes, a new comedy podcast about the wildest true escape
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and comedians to tell them a buckwild tale from across history and time. People like Ed Helms, Diane Guerrero, Joseph Gordon-Levitt, and Zoe Chow.
Titanic.
Charles Manson.
Alcatraz.
Sarah Shakur.
The sketchy guy named Steve.
It's giving funny true crime.
I love storytelling and I love you, so I can't wait.
Listen and subscribe to Greatest Escapes on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts.
Welcome to My Legacy.
I'm Martin Luther King III, and together with my wife, Andrea Waters King, and our dear
friends Mark and Craig Kilburger, we explore the personal journeys that shape extraordinary
lives.
Each week, we'll sit down with inspiring figures like David Oyelowo, Mel Robbins, Martin Sheen,
Dr. Sanjay Gupta, and Billy Porter,
and their plus one, their ride or die,
as they share stories never heard before
about their remarkable journey.
Listen to My Legacy on the iHeart Radio app,
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This is my legacy.
Nothing I can do, but live my life to the fullest in this moment.
Don't stress about it.
Don't get anxiety about it. Once you're in it, once I was in Jamaica and I snuck in, I knew I might go to jail.
I said, yo, I'm gonna have a good ass time.
Well, you had to go ahead because her group chat, she didn't want to tell her friends
that you didn't have his passport.
Like, what? But I locked that down after.
She's my wife now.
That's Heather.
She is here with me right now.
Did you tell your friends?
Yes.
She told her friends.
As soon as it happened.
Heather, you are an accomplice.
I just want you to know that.
Oh, yeah.
Heather definitely, yeah.
She had to flirt with a Jamaican dude
to help us get into the country.
I know.
I didn't want to say all that.
No, no, I did. I definitely threw my wife out there.
It's not one of my proudest moments.
I said, baby, you got to do what you got to do.
When Kev wanted to go do his stand up and go to the party afterwards.
Yes, we here now.
Kev was completely irresponsible.
Do not try to defend that man.
He was irresponsible.
He knew exactly what he was doing.
It's the biggest movie of our careers.
And he overbooked himself. Come on, man.
That was the biggest moment of your career or life
with Heather, 15 years later.
It was, it was, and it panned out.
And one thing I will say about Kev,
if anything he works too hard, right?
It wasn't malicious in what he did.
He overbooked because he does work too hard,
and that's the other thing, the most successful people
who have accomplished things that you may look and say,
how do I get there?
The only difference between them and you
is just that they haven't stopped.
That's it.
They just keep going.
They've made all kinds of mistakes, right?
They've had to pivot.
And I always say, giving up and quitting
are two different things.
Never, ever, ever give up, but you can quit, right?
You might be doing something the wrong way.
You might need to quit.
Everybody I know that's really successful
has quit doing something some way and pivoted.
The power of the pivot. But never give up I want to get to the art of the pivot but
first I want to ask you about the chapter that says stay in your lane. Yeah. Just
make it wide. You know lean into your thing. Yes. How does one avoid being
typecasted by leaning into their thing and when do you know the pivot? Yeah. You
know it the whole point of that chapter is about when you have something that
you do really really well
Because many times people are afraid of being locked into something that people will think that's all I can do, right?
But if you do that thing and you do it really really well, do not stop
Okay, don't stop the most successful people have a thing that they do and they do it
Well, then they use the ability
to be successful in a lane to go out and do something else.
I'm only able to write this book with a major publisher because I've been very successful
in a particular medium, right?
Now I'm able to go and do other things.
So don't worry about that.
Oh, well, I can do so much other stuff.
What's the thing you do really well?
Do that.
Triple down on that.
Be the best person in that particular field.
And by the way, find your passion within that, right?
Too many times people are telling me,
well, I'm not passionate about something.
I gotta wait to find my passion
and before I go out and work really hard.
And I'm telling you, you're building a brand from day one.
Work hard today.
I didn't have a passion to be a filmmaker.
I will admit that.
But I did not.
That was not my dream growing up.
But I found that I was really good at knowing
how to hire actors and raise money and self-distribute.
And then I found the passion in storytelling later.
So I found the thing I was really, really good at.
And then I found my passion within it.
I encourage people to do that. Don't worry about being typecast. Stay in your lane, but you can make it wide, right?
I'm not trying to pigeonhole you and I'm not trying to limit what you can do, but stay in your lane.
Too often we are trying to do too much and now you can't be the person that's doing everything the best.
That is just not how humans work.
What's the thing you do well?
Triple down on that.
So you don't pivot.
So, once you've leaned into your thing and you find that thing, there's never a pivot
from that thing.
It can be a pivot where you use that thing.
You use your ability.
You use your brand.
You use the fact that you have got credibility in a particular space.
You have done the exact same thing.
You use the fact that you have credibility in one lane
in order to then expand your lane, right?
But it should still all be about,
this is the thing that I do.
That's why I say, stay in your lane,
but make your lane wide.
Is there ever a time where like you're,
cause I mean, I'm look,
I remember when you told the story about Kevin,
and with the last time you guys were here.
Yeah. And now I'm seeing it in context of this book
of like who better than you.
And I feel like in that moment he had the arrogance
to be like, I can do both of these, I'm gonna be fine
and it's all gonna work out.
But things like that can kinda get pretty tricky
because what if it hadn't have worked out?
Is there ever a moment where you have to tell somebody
who's coming to you for this type of
who better than you advice?
Maybe this is not it for you right now,
maybe there's someone better than you right now, but that doesn't mean later you might not be able to have that who better than you advice. Like maybe this is not it for you right now. Maybe there's someone better than you right now,
but that doesn't mean later you might not be able
to have that who better than you.
You have to be honest with yourself, number one, right?
We live in a world where people think
either they are too great or they are too awful.
Rudyard Kipling has a poem called If,
and my favorite stanza in that poem is if you can meet with triumph and disaster and
Treat those two imposters just the same that is saying that both triumph and
Disaster are imposters. Neither of them are real right too many times because we post them on social media
Everybody tell you oh my god, you're the greatest thing ever. It's so good or
The opposite they just hate knowing, telling you how awful you are.
Neither of that is true.
You gotta stay even keeled.
So the first thing you gotta do
is be honest about you and your skillset.
It's the only way you're gonna get better.
Don't worry about external factors.
You gotta have a very honest conversation.
One of the things I talk about in the book
is how we have to make sure,
I'm a daily affirmation
type of person, you're there encouraging yourself, giving yourself positivity, telling yourself
how you're ready, how you're prepared, what you can do, but also being very, very honest
with yourself.
I don't care what you tell the world.
Don't lie to yourself.
Don't lie to your mom, a lot of your cousin, a lot of your boyfriend, girlfriend, husband,
wife.
Do not lie to yourself.
Be very, very clear about what it is that you do well.
You know, yeah, I wanna talk to you
about the Packer family model too.
If you wanna have what others want,
you have to do what others don't.
Yeah, yeah.
I see you got your mom with you.
Did it come from her?
I got moms, I got, you know what,
it's something that mom instilled in me,
you know, when I was growing up, mom and dad,
they took me like Simba and the Lion King and lifted me up in me, you know, when I was growing up, mom and dad, they took me like Simba and the Lion King
and lifted me up and said, you know,
whatever the sun touches is your son.
Like, I encourage my folks with kids, do that.
Tell your kids,
because that's when they're the most impressionable.
Tell them they can do anything.
They told me that,
and so I was very audacious growing up.
With my family, it's me, my wife,
we have four children, so that's the six pack.
If you wanna have what others don't,
you have to be willing to do what others won't, period.
That is the mantra.
The mantra is that understand whatever it is
that you wanna do, if anybody else can do it,
then it's not special, you're not gonna get it, right?
You're not gonna get something that's unique.
You gotta be willing to do what others are not
to get that thing.
And I believe that the more you do hard things,
the better you become at hard things.
The more hard things you do, the easier hard things become.
So don't run from doing hard things.
Don't run from doing the things
that everybody else says is crazy.
That's the only way you're gonna get strength and to build that muscle,
is by doing those hard things.
Why I say dream big?
Because your dream has got to be so big,
because there's gonna be challenges along the way.
It's got to be so big that it pushes you past those challenges inevitably,
because if the dream is just a mediocre dream,
like, man, it'd be kind of cool to do that,
then when you run into a speed bump that's really hard,
you're gonna say, you know what, it ain't worth it, I'm cool, right?
But if the dream is so big, right?
I mean, so big, 4K HD, like super crazy,
beyond your wildest dreams big,
then when you do hit that hard moment, those challenges,
you know it's worth it to keep going and keep fighting
because the dream is big enough.
Is Will Packer allowed to turn his own book into a movie?
Yeah.
Or is it a mini series?
Yeah, yeah, I mean, I'm Will Packer.
Okay.
You know, I can do that.
What did you think about doing that?
I saw Heather in the background, is that?
You know, what Heather say in the background?
I don't know, I just saw something.
Oh, will?
I was giving a lean, like maybe no,
don't do it right now or something.
You know what? I made this book not to turn into a movie or a TV show you never say never because you know
One of my biggest movies think like a man Steve Harvey will tell you he never thought of that as a movie never
He never wrote it for that. I wrote this to give the master mentorship that I didn't have
I have people coming to me a lot and saying
mentorship that I didn't have. I have people coming to me a lot and saying,
tell me about your success story,
tell me about your failures,
tell me about what you had to overcome.
And so when I tell these stories, right,
and I talk about Beyonce turning me down five times
or Idris Elba almost not walking the carpet
at the first Emmys and how you get past that,
when I tell these stories, I'm doing that
so that other people can benefit from them.
So I could turn it into a movie,
but that's not what I made it for.
I literally made this book so that I could influence
other folks who are either on their way up,
thinking about making a pivot,
or living a life that they know
could be a little more fulfilling.
They said you gotta leave 945, is that true?
Yeah, yeah, I'm sure we do,
because it's a tight schedule.
Well, let me ask you a question.
Why don't you rep the bucks anymore, Will?
I see you screaming Atlanta Falcons all day,
every day, everywhere you go.
I know you're a minority owner.
No, no, no, don't do I know.
Don't, you said, why don't I rep the bucks?
So you can't context it out before you give me a chance
to answer the question.
That was the time you were the only Buccaneers fan I knew.
That many people knew.
Now I'm like, wow, you didn't even rep them at all?
Well, cause there's levels, sir.
And I'm glad you brought that up because there's levels.
There is fandom and I have nothing but respect for my fans.
But sir, you, of all people know that there's also
a level called ownership.
And I want to show people that I don't care how high you can jump, how fast you can run.
My 40 time ain't shit. I'm sure. I'm sure my left hip would have something to say if I tried to
get out on a track, right? I can't throw a ball far to save my life. I definitely can't dunk.
However, I am in a sports franchise. I am sitting in the owner's booth and in the owner's box.
I want other people to see that possibility.
And Arthur Blank, the majority owner of the Atlanta Falcons
gave me that opportunity.
Now in real talk, Charlamagne, one of the things
that I really wanna impress upon people
I talk about in the book is that you never know
who's watching and that idea of always building your brand,
keep stacking the bricks, okay?
I never thought that I was gonna be
an owner of a football team.
You said you were walking around delivering newspapers.
I was literally delivering
the Atlanta Journal Constitution newspaper.
I was delivering them door to door.
I would get up at 3 a.m. every morning.
I would get in, roll my papers,
put them in the back of my Honda Civic,
and I would go out and I had to have them on everybody's porch by 6 a.m. every morning, I would get in, roll my papers, put them in the back of my Honda Civic, and I would go out and I had to have them
on everybody's porch by 6 a.m.
I knew my route, that's what I did, right?
At that time, I definitely wasn't thinking,
one day I'm gonna be sitting in the owner's box
at the Atlanta Falcons, but you know what I did?
I was the best damn newspaper delivery guy
that the Atlanta Journal of Constitution had,
because my name was on it, so I gave it 110%.
And so over a lifetime of always going hard,
I then put myself in the position
when somebody in power said, you know what,
I'm looking to add to my ownership group, my name came up.
I made the cut.
A lot of people wanted to be in that position,
but I made the cut because I had built a career
that allowed me to do it.
When you go out and work hard and build a career
and a meaningful life,
you never know how it's gonna manifest.
But that's why I rep the Falcons, sir.
I love that, but at what point did you say
you know where the F you all bucking is, it's over?
Well, I don't think you have to say F anybody,
but I just have to say rise up and I'm rooting for the Falcons.
Damn.
Because that's where the opportunity came.
I have not seen you rep the Bucks
since they won the Super Bowl.
Brother, I am a part owner of the Atlanta
Falcons what part of this don't you understand?
Are you trying to get the ownership revoked?
I'm happy that you have who better than you you know what this is
It's the Cowboys fan
And I coach that nobody's excited about. Oh my God.
And they just, listen, Jerry Jones, as long as he around.
Hey man, if somebody want to make me a minority owner, I'm ready to denounce them too.
I'll denounce the Cowboys in two seconds, okay?
Will Pack, a new book, Who Better Than You?
The Art of Healthy Arrogance and Dreaming Big, out right now.
Always a pleasure to see you.
Go out there and buy this book,
make it a New York Times bestseller, man.
Appreciate you, fam.
Absolutely.
Appreciate you, man.
Thank you, thank you all for having me,
Charlamagne, and thank you,
because you are somebody that,
and I told you this, we saw each other
at the Democrat National Convention,
and I told you I had written my first book,
and I was inspired by your books,
and by reading your books,
and just seeing that process and the ground that you put in.
So you never know who's watching and who you're inspiring.
So I thank you, my brother.
Thank you for having me.
It's The Breakfast Club.
Wake that ass up.
Early in the morning.
The Breakfast Club.
Hey, I'm Jay Shetty.
My latest episode is with financial expert Scott
Galloway.
If you are doing a lot of side hustles, it's very, very difficult to be great at your main
hustle.
The only way you're going to build real wealth and economic security is to go all in on one
thing.
That is greatness, focus.
Scott is a professor of marketing at NYU Stern School of Business.
Scott Galloway.
Listen to On Purpose with Jay Shetty on the iHeartRadio app, Apple Podcasts,
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Listen on the iHeart Radio app, Apple Podcasts,
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Poppers? Why are there so many poppers?
All roads lead to...
The hookup. You think it's causing people to turn aggro?
I'm gonna rip your arms off and use them to...
Yeah, that's a word for it.
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