The Breakfast Club - Jermaine Dupri & Curren$y Talk Collab Album, Diddy Verzuz, Bow Wow, 106 & Park + More

Episode Date: March 24, 2023

Jermaine Dupri & Curren$y Talk Collab Album, Diddy Verzuz, Bow Wow, 106 & Park + MoreSee omnystudio.com/listener for privacy information....

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Starting point is 00:00:00 Wake that ass up in the morning. The Breakfast Club. Morning everybody, it's DJ Envy, Charlamagne Tha Guy. We are The Breakfast Club. We got some special guests in the building. We got Currency and Jermaine Dupri. Yes indeed. What up? What's going on fellas? What's happening? Just chilling, making moves. What this look like? How this collaboration? The rollout? The rollout, that's all. How this collaboration came about uh man i did a record on uh this harry ferrari album i did uh then i named the record jermaine dupree because it reminded me of when i've seen bro on mtv uh cribs so it made
Starting point is 00:00:39 me speak on it named the record after homie then he heard it and he hit me it was like just come to the studio like you should come through like let's do a record well what i thought was just come do a record but then we jammed up like it felt right and we never stopped working y'all always cool with each other did y'all know each other we're just not not at all no no as soon as we jammed it was like step brothers it was like yo like, yo, like, for real, like, did we just become, like, best friends, dog? Like, we just jammed up because now we got so many records. Man, let's go back to that MTV Cribs thing, right? Because, you know, nowadays when you see rappers doing that, that shit look like just everybody
Starting point is 00:01:15 flossing. But back then, it really used to inspire people. Absolutely. So talk about that. Yes. Like, dude had iceberg sweat on. Just all the stuff that was out of my reach at that time. You know what I'm saying?
Starting point is 00:01:26 And like, they always see like how kids like saw Black Panther. Like, oh, you look like us. Like, I'm like, no, this nigga look like us. Like, this is it right here. You know what I'm saying? So you could do it because the only people I ever seen on that was like, I keep telling them with Hulk Hogan, bringing Spears to his house and shit like that.
Starting point is 00:01:44 And then bam, he come. But let's talk like that. And then, bam, here he comes. But let's talk about that. What do you think the difference is back then? Because I remember seeing JD. The first time I seen an exotic sports car was JD had the Lambo with the Aventadors with the doors up, and he put the kits on it. So for me, it wasn't like flossing. It was inspiring, right?
Starting point is 00:02:01 When I used to see Swears or Hove, it was Busta. It was inspiring. Why do you think people don't look at it now as inspiringizz or Hov, it was Busta, it was inspiring. Why do you think people don't look at it now as inspiring and now they look at it like, oh, he's flawsome. Why do you think it's the difference? They are, that's what they're doing. They're trying to floss. I mean, you know, it got to a point where like people,
Starting point is 00:02:16 you know, there was a TV show and they was trying to make a show and they started actually renting houses for people that didn't have houses. They started renting cars for people so didn't have houses they started renting cars for people who so that that so that their situation would look the same as whoever they had on the show i think that's where they messed up you know i mean that's where they took that part of what you're talking about out because i mean the last one i remember was when like they tried to do that
Starting point is 00:02:38 with red man and red man was like nah i'm gonna take you out of my house in jersey right and it was like a you know i mean he stayed in like a townhouse, townhouse. Right. And they was trying to give him a house and car. And he didn't want to do it. So, I mean, you know, that's pretty much what happened is like people just was like, nah, let's let's fake it and make it look like this is my house and these are my cars.
Starting point is 00:03:00 So that episode was as impactful as it was to me. Well, I do have a stack of video games. Yeah, I was like, well, I could I could also this is me too. I could also I could also do this too if I got in the game. Yeah. And also I think because you knew that whoever was on Cribs back then actually worked for that. You know what I mean?
Starting point is 00:03:19 Nowadays, it's just like you can stand in front of somebody mansion and stand in front of somebody family. We're asking what do these people do? That's true didn't have what jd did back then yeah we knew what he did yeah so i was working with jd it was like you know honestly it was like a dream bro because i've been in the game for a long time and just on the outside looking in that's one of the people that i figured you know that was like somewhere else i was that's out of space you know what i'm saying so you speak on it you know even i named the record jermaine dupri i never thought i was going to meet jermaine dupri or anything that's wild that y'all never met that's
Starting point is 00:03:53 what you know i'm saying like y'all both be outside like yeah but especially like y'all be outside yeah but it's two different it's two different worlds realms you know like worlds completely like I decide in his group of people in the section may include like who you want just throw names all right and it's me and the homies it's not gonna happen you know so it's just great that it did and it's like when I when I thought I was gonna go to the nfl or the nba i used to look on the back of the cards and look at people's birthday and see who would be in the league when i got there you know what i'm saying like this this is like that this
Starting point is 00:04:34 is exactly like that how was working with currency it's dope you know it's because um it's it's it's it's interesting because i don't we never talked about songs. Usually I talk about what we're going to do prior to even making a beat. He rolling up, I'm making a beat. I don't know what's going to happen. I don't even know if he know what's happening. But it just happened. We never made one record where we talked about what we were going to do. It just organically happened.
Starting point is 00:05:03 So I felt know the first five records that i saw this happen i'm like oh this is this is something that's this is what organic i guess feels like or it means right and by the time we got to 10 i'm like oh okay this is this is really something different than what than what i usually you know usually it's a process of like we're gonna make a song like this and we need to make a record like this and we need to do this and put this person on there. We had none of them conversations, but we got to that process at the end of the songs. As the legend you are, J.D., when you saw him name the song after you, how did that make you feel? Because let's be real, people don't give you the credit you deserve, man.
Starting point is 00:05:41 Not at all. That was crazy. You know what I mean? I feel like that was like, um that's the thing i said the least i could do is do a record for you know i mean that's the least i could do because nobody had ever done that that's that's taking acknowledging me to a whole nother level right and there's other people that don't even have that that don't even get that that level of like somebody naming a song after you you know so i never thought that and i never saw that in my forecast just to even happen like oh i can't wait
Starting point is 00:06:09 till they start naming records after me like you don't even think like that so it definitely took me back like damn okay and you know it also it also was refreshing and a reset because what he did was he made me um um love and and and and all the things that i love he he loves them like and he and he makes you appreciate he makes you appreciate stuff like that like the car on the desk right there like you know i collect toys you know this isn't so so the things that i do sometimes people come out studio. They're like, why you got all these toys in there? But he came to the studio and he's like picking them up, looking like my son will go crazy over this. And he just start make you appreciate the stuff that you actually already do.
Starting point is 00:06:56 I was going to, I was going to ask, you know, both of you guys are very underrated in your both crafts, right? So, you know, currency, you've been out for so long, you put up so many records and I feel like the world doesn't necessarily give you the credit you deserve. And the same thing with yourself, JD, do y'all have those conversations? But I don't understand. Yeah, now we don't have the conversation, but we just, it's an understanding, like, you know,
Starting point is 00:07:19 that's why we do what we do. But we also know like the ceiling that's almost over you by not being an asshole and waving your own banner and demanding that people give you accolades and notice what you did. We just keep putting the numbers up. The shit work. I feel like you have to do that when you're from the South, though.
Starting point is 00:07:38 Yeah, if you want people to... If you want that, then you have to do that. You know what I'm saying? If you just want to take care of your family pay the bills and ball out on your own accord then you don't have to do it like I always say that I still won't go to Walmart and look for Hot Wheels and shit you know I want to go in a Ferrari or something so I work hard enough to do that you know I'm saying but I'm not worrying about the other shit that come with it like those being
Starting point is 00:08:04 in those circles and doing all that shit, that don't do nothing for me. Because all the guys up north will always be like, oh, I'm the king of New York, I'm the king of hip-hop. Wayne didn't get in the conversation until he said he's the best rapper. T.I. didn't get into the conversation until he said he's the king of the South. I feel like when you're from the South, you have to say it. You have to, you have to, you know.
Starting point is 00:08:21 But all you could just stack your paper up. Yeah. That's really what matters. That's really what matters. J.D., you feel like you started popping or you could just stack your paper yeah that's that's really what matters that's that's really what matters jd you feel like you started popping your a little too late nah i mean i i'm it's hard to even say that because that's what i'm on cribs i'm popping i guess right yeah yeah but you know i think people start paying attention too late you know i mean like you know i was popping at 19. i don't think people start paying attention too late. You know what I mean? Like, you know, I was popping shit at 19. I don't think people start paying attention to Jermaine Dupri like I was 25, 26 years old.
Starting point is 00:08:51 Because even now when people start speaking of like the records I did, they leave crisscross completely off that whole list. Right. So half of my existence in the popping shit era you know people didn't you know there wasn't no breakfast club when I did money anything just imagine if it was I would have brought the stacks in here you know what I mean
Starting point is 00:09:14 it wasn't no breakfast club when we was doing that right and then people weren't even throwing money we was the first guys on TV throwing money in a video. Right. So, um, I just think people just, they don't, they don't, they weren't in that era of when this happened.
Starting point is 00:09:33 And then they start hearing that they should compare me to somebody. Right. And then that's where the, that's where the lack of it happening came from. And then I'm from the South. I represent Atlanta, right. To the fullest. So therefore the South always gets slighted it just is what it is it's not a it's not a oh no we don't it's a true fact is we get slighted not as much anymore huh not as much anymore not really really we just really got this really bad really really bad recently at the grammys oh yeah yeah yeah no no limit man no no no no two live
Starting point is 00:10:08 crew luke skywalker is the listen luke skywalker is the reason that the parental advisory sticker is on every rap record in the world right how do you do a hip-hop 50 and you do not put the person who put that sticker on these records on the show. That's right. He could talk on the mic. He ain't have to rap. He could have just came out and for representation. And I feel like if you're going to, if you're going to slight loop, they're going to always
Starting point is 00:10:36 slight Jermaine Dupri because I'm saying, I don't think I did the parental advisory thing. I haven't done anything that's that monumental to this to, this is forever in hip hop, right? This was on your mixtapes. This is forever. This is something that everybody had to feel because of what they did in Miami. And you can't put that man on the show.
Starting point is 00:10:58 Right? That's a fact. Yeah. I didn't think about it like that. Luke wouldn't survive this era. I don't want them to start digging up old Luke shit. They start digging up old Luke shit, they're going to try to get Luke out of here in that. Luke wouldn't survive this era. I don't want them to start digging up old Luke shit. They start digging up old Luke shit, they gonna try to get Luke out of here in 2020.
Starting point is 00:11:08 Luke ain't gonna care. Nah. But do you ever look back and think about, you know, some of the things that you've created, right? Like, cause it's, a lot of this stuff came from the tree of Jermaine Dupri and Social Def, right? People that worked for you, that was interned, people that you employed. Do you ever look back at that and be like, people, this is from my tree and most people don't know yeah we talked about yesterday he's by
Starting point is 00:11:29 the way yesterday we was we had a listening party last night but prior to that we was getting ready for a list of probably doing a photo shoot and they was playing never scared right and he was like why he was like why are they playing this song and i'm like that's my artist and he was like i was like this all right i was like what playlist is this like so so deaf i'm like that's my artist and he was like i was like this all right i was like what playlist is this like so so deaf i'm like all right so they played the ones you know for sure they're supposed to play like after bow wow bounce with me went off bone crusher came up right so i was like oh they're just mixing it up like playing some stuff related to it i knew that i didn't know that look i didn't know that and then when he was talking to me about that the young bloods record came on yeah and i was like so this one too you know
Starting point is 00:12:14 what i'm saying that me up like i didn't even know like yeah now they were signing them yeah little john used to work for jimmy dupree yeah this is the tree that you see when that's what I'm saying. If he don't know this right then I don't know. He was in he was in the restaurant with escaping them in the video. That's all I knew. I was like, isn't he did all that. You had to know that was capable of J.D. Artists. No, I know. OK, OK, OK. I'm saying that's the ones I know.
Starting point is 00:12:39 Got you guys. I didn't know. I didn't know that he that he did that album for Youngblood. And I had no idea about it. You knew the franchise boys, right? No. Yeah didn't know that he that he did that album for Young Blood. And I had no idea. You knew the Franchise Boys, right? Yeah, I know all the people. If you see me, if you hear me. Yeah, I saw it. You know what I'm saying? But I didn't know. I didn't know that.
Starting point is 00:12:54 So it's crazy because they put this list out of executives, I think yesterday or whatever the thing was like the top ten CEOs and somebody was asking me, do I think I should be higher on the list? And I'm, you know, I don't care about that list, but I should be higher because I'm sure they did the exact same thing he's doing. They're not even factoring in half of the artists that's come from this tree that you speak of. But history has to matter, right?
Starting point is 00:13:21 Because, you know, you can't have a Mount Rushmore of Atlanta without Jermaine Dupri on it. Yeah, but, you know. So if Atlanta's, the way people revere New matter, right? Because, you know, you can't have a Mount Rushmore of Atlanta without Jermaine Dupri on it. Yeah, but, you know. So if Atlanta's, the way people revere New York, right? They're going to put the architects of New York on. So you got to put the architects of Atlanta on. Yeah, I just think that, you know, Atlanta, modern day Atlanta is so hip hop.
Starting point is 00:13:39 And I was doing both. You know what I mean? I'm responsible for a lot of R&B that comes from Atlanta, and I'm responsible for a lot of hip-hop from Atlanta. And I feel like the mindset of now, when they talk about it, CEOs today, it's all hip-hop. It's all hip-hop. So, you know, even in that space, people try to, like,
Starting point is 00:14:00 I didn't know you did Anthony Hamilton. You know what I mean? It's like you try to move out a lot of the things. And it's just a, I think it's just people just not living in the eras or just not knowing. If you don't see me, because it's crazy because I'm the only person that I feel like if I put my tag on my record, I put the tag on the record, they know.
Starting point is 00:14:19 But if I don't say nothing and I just try to be straight CEO and just like I'm putting out records, people don't ever mention me doing them songs. So when you do projects like this, is there something, are you feel like you got something to prove? What? This project?
Starting point is 00:14:33 Yeah. No, no, no, no. I mean, I feel like, I feel like this,
Starting point is 00:14:36 this project is really who I am. This record, this project is really what, where I actually come from. This is rap. This is what, this is how I started. It's a reminder to let people know that though because i think like i said when people start talking about jimmy
Starting point is 00:14:49 dupree the first name that come out people's mouths mariah carey or usher all of these you know i'm a hip-hop guy you know i mean i i write songs you know with the gift that god gave me but i'm i'm from the hip-hop world and that's what it is what makes you work with with the gift that God gave me, but I'm, I'm, I'm from the hip hop world and that's what it is. What makes you work with, with, with newer artists? Like we seen you did divisions album. What makes you say, you know what? I'm a dive into some of the new artists that are not mine as well. I mean, that's how I always, I mean, that's always, that's what I did always. I mean, I,
Starting point is 00:15:18 Usher became a staple of mine because I did the same thing that I did with division. Um, when I did Usher, nobody, you know, usher face was going to drop usher. It was like, Jermaine either work. So all of y'all it's out the door. Like, you know what I mean? So it was like, uh, I've always been that guy to just like, I don't have no problem working. Y'all believe in the artists.
Starting point is 00:15:40 I like the artists let's go in the studio. So I don't, I don't never have the, I don't even look at it like that. And I had to do that at first. But then when I did Ari Lennox and her record went number one, I was like, why am I not doing this for all these other artists out here? They need it. It ain't even like a thing that I'm doing for me. They need it.
Starting point is 00:16:02 They need somebody in the studio with them that can help them take them to the next level. When you hear the conversations, like when you hear them say Usher versus Chris Brown in the verses, I think Chris is dope, but I think Usher got nuclear weapons. I just think it's a difference between the 20 Usher would come with and the 20 Chris would come with. How do you feel about that? I mean, I think that it's it's it's still it's once again
Starting point is 00:16:25 it's the same it's like hip-hop it's like currency right he got he got he got way more records than a bunch of people right um i think that's where people look at they think about how many records chris has and how many times they hear him you hear hear Chris 100 million times more than you hear Usher. So I think that's where people start basing verses on. They don't, they're not, you're speaking on songs. People don't even listen to songs past 30 minutes, right? I be watching my daughter play a record and the verse don't even get done.
Starting point is 00:17:00 She don't get through 16 bars. She going to another song, right? So they don't measure the songs like you're saying so i feel like the young generation they all gonna say chris brown because they're not measuring how big the songs are but if you're a song person you know for sure what what's up yeah yeah yeah yeah so you think usher washington is what you said i'm just saying you know if you're a song person half of them songs is mine. So I'm going to fight for my records. Yeah.
Starting point is 00:17:26 Now I want to ask Currency too, you've been independent for a long time. Yeah. Yeah. Now break that down. The bulk of my success, like really everything that anybody like really like knows, the bread, anytime I got picked up money, it was all through the independent thing. So you're independent, you have to do everything yourself. You have to pay producers, pay clearances, everything.
Starting point is 00:17:48 Yeah. Does that get tiring? No, I got my homeboy. You know what I'm saying? Most of the dudes, we split everything. So it's easy. It's easy as shit. So when you hear people talking independent route,
Starting point is 00:17:58 do you think I've been doing this for a long time and it ain't as easy as they think? No, I just said it's easy, really, because as long as you get out your own way and handle it and stop comparing yourself to other people in these situations, like just just do your work. And when you look up, you know, saying you realize what you've done and where you at.
Starting point is 00:18:16 That's the whole thing. Independent people like always you keep fucking with the phone and watching what everybody else doing. These people, these machines behind them and all that shit, then you feel like you're on the treadmill if you just do your work then you'll do it you know what's the most you ever got offered from a label because i know they offered you man you know they come with like a couple of million dollars but it don't matter at this point not because like we we see it so it's straight that's the blessing i always used to see
Starting point is 00:18:40 like when master p turned down the deal that they tried off him because he knew what he was making and the way they structured them. Like, yeah, that was dope. But now we just flat out don't have to talk to him at all. You know, just like we already making that shit was just as much as you want to roll as many times you want to start the bus and get on the road, go pick the money up. That's the whole thing with the independent route. You build in your listeners and then you just go to see them and just just you pretty much a pop-up shop yourself you just
Starting point is 00:19:08 go and travel people who want to shop with you they're gonna pull up you're gonna make your bread so it's more the touring and the merch that and yeah for sure the music is like the advertising for everything else we have like i can only speak on jet life you know what i'm saying but as long as we keep pumping the music out we'll always be able to move the clothes and like that and we're about to drop furniture and everything else now so yeah yeah well i mean it goes with the lifestyle you know you're doing pretty good you you're probably going to kick back a little bit so you know we're going to put out some couches and so so we're joint holders ashtrays and such built in you know what i'm saying with lumbar support for you to be stoned
Starting point is 00:19:45 and hang out and watch the tv and we're taking this all the way out yeah well i was gonna ask you what made you create jet life the clothing brand and you know it'd be nice if if you know you furnish this place up here we could do that we could do that we'll definitely put y'all down when we come with the furniture and we'll send big enough boxes of clothes to everybody too and what made you create that because Because it does so well. Well, I always was into like fashion. I always wanted to like put stuff on and some shit was not out. Some ideas that then shit that I miss a lot of clothes
Starting point is 00:20:14 and I stopped doing stuff that I like and I was like, I know what to do. We'll just do our own shit and keep it in that vein of the stuff I missed. And that's what works out for us. Are you ever surprised with the amount of support you get from the Cloverline? Yeah, I see it everywhere. I think I'm your biggest model, bro. I just saw you. I am a model, sir.
Starting point is 00:20:33 I am a model, sir. I am. I am, sir. I am. Nah, bro, you are a great spokesperson for the brand, though. I didn't say model. You ain't a great model. You know what I'm saying?
Starting point is 00:20:43 Spokesperson. I am a model, sir. I am a model. You can call me model. All right, so look, for. I am a model. I am a model model. Look, man, I am surprised. I'm places where I don't expect to see it. And my father's having on this. And you could tell like that they know that they have it on.
Starting point is 00:20:55 It's not like some kid gave it to his mom and she's at the grocery store. I'm talking about people in the know such as yourself who have it on like like Nas after he wins the the gram he's got the jet life jacket on and like uh lotto had a freestyle that went everywhere and she had the jet life leatherman jacket on and so it's like even though i'm not in those rooms i'm still in those rooms and so it's tight because they know what i mean you know so they bring it everywhere where they they feel like i should be at anyway so it's tight i bet you used to get high and walk around furniture stores nah you know i used to get roasted and go to the aquarium okay and stuff like that yeah but not
Starting point is 00:21:36 not furniture so how'd you get a love of furniture i like to chill and it's all about finding like comfortable chilling stuff so we're gonna make our own. Same reason, out of necessity, same reason we did Jet Life Clothing. You know what I'm saying? We need better stuff to chill on, so I'm gonna fill the void. So you'd be sitting in the couch like, I don't like this.
Starting point is 00:21:55 I'm like, I don't like this mother. I'm like, you know what, this shit is not really for niggas to kick it on. So we're working on it, you know? What made y'all name the album, I mean, the record Essence Fest? Oh, dig. Well, you want to speak to that? Yeah.
Starting point is 00:22:11 Well, it's a rivalry between the Falcons and the Saints. This is a real thing, right? And for the longest, when we first started working, I was like, you know, if we're going to do an album, once we got past the first 10 songs, I kept thinking my head if we're gonna do an album we have to make something that speaks to that rivalry or we can't act like because we ain't supposed to be cool when that game come on right right so we can't act like we don't know this like this is something that you know if you're from atlanta you know that if you're from new orleans you know that right so then we we both start trying to find out why it's a rivalry but then it's also a love there it's a
Starting point is 00:22:49 love that you know if you're from atlanta you talk about going to essence fest in january it don't happen till july right this is something we prepare for all like the top of the year people like it you know they're getting their clothes ready in january to go to new orleans um and i feel like um it's vice versa when people come to atlanta for the games from new orleans they come out there and they have a good time they love the city so it's a love hate situation and um i think the one thing that brings that love and that hate together is the essence fest right so it was just only right and then once we got the bounce the record and it was the bounce and the vibe and he had never rapped over a record like that now that he's a full-fledged professional artist um it just made sense to to like bring all of that in and not leave one piece
Starting point is 00:23:39 of that out i think the essence fest brings every piece of stuff out the fact that the first time you heard get the gat oh yeah i heard it at a party in the essence that's when he first heard so you know the way my mind works i'm like no that's it the gavel dropped right down that's the name that's the name of it i'm talking about yeah yeah that's a new orleans classic right yeah i told him like it's in the fiber of all the music that ever came out after it from new orleans really everybody who rap has rapped over that beat like the first rap you ever wrote was over that i promise like any club you ever been to you could have been 11 years old if they knew you could rap that was the beat they put on for you they gave you the mic in front of everybody nice little
Starting point is 00:24:20 can rap and you had to rap over that like. Like, you know, so everybody knows it. Wow. Now, J.D., did you create 106 apart? Yeah. I mean, you know, see the funny part about it. Yeah. The funny part about this is that, um, I didn't I didn't speak about I mean, I'm a CEO, right? So this this goes into. The world of like what we was just talking about. If you don't see Jermaine Dupri working,
Starting point is 00:24:49 you don't see me doing what we got to do, then you're not going to believe anything that happens, right? Because when Charlemagne just said, I want to reverse this and ask you a question. When you say I don't get the respect that I'm supposed to get, how do you feel when you see something that you didn't think was gonna work that's mine and it works how do you feel about that i mean i don't know it shouldn't make you feel anyway you probably don't care but i'm just saying like i never
Starting point is 00:25:14 thought about it but if i'm thinking about it i'm like well why would anybody doubt somebody who's made several things work okay but i'm saying so when i brought the kids from the rap game here remember this he was like oh nobody want to see no kids right yeah yeah yeah yeah yeah now leila yeah out of here yeah so that's what i'm saying how does that make you feel like it don't make you like feel like oh i you know because i'm saying that's that's what that's what's happened right so that's the same thing that's happened here right if. If you what I should say is, J.D., congratulations again. Yeah. But nobody says that. Don't worry. Nobody's going to say congratulations. But I'm saying I say that to say that if I if I wouldn't have brought them here, y'all saw the kids.
Starting point is 00:25:58 You've seen them from scratch before there was ever anybody. If you didn't see it and nobody else, and people have forgot about that show at this point, and I said, I created a TV show that introduced you to Lotto, somebody would challenge that and be like, did Lotto bring you? Yeah, yeah, yeah. Somebody would challenge you and say, no, you didn't.
Starting point is 00:26:21 And you know what I mean? So it's the same thing. When I saw MTVtv trl right i used to drive down the street because we was working i was working here i drive down the street i see all these kids outside on time in time square and i'm like damn why black kids don't have a show like this right meanwhile i'm making the bow wow record and i'm like bt needs to do this now if they had this idea in their mind prior to me saying this then god bless them but i'm saying what artists was they gonna launch that show with because i provided the artists that made that show what that show became. Right?
Starting point is 00:27:07 It wasn't no Chris Brown before Bow Wow. It wasn't no Lil Romeo before Bow Wow. It wasn't no Littles. And I think somebody got mad at me for saying the Littles. I disagreed with that. It was a Lil Kim. It was a Lil Kim. It was a Lil John.
Starting point is 00:27:20 It was a Lil Wayne. Young generation. I'm talking about the Littles. And I'm clearing this up. I meant meant the littles of his era not the little johns yes it's been a little person forever i'm just saying i'm talking about all of little romeos uh zane like who i mean i don't know you know i mean these people that came in that bow wow lane that's what i meant but i'm what i'm i'm still saying if people don't realize that you know that's why and people don't even understand that i'm the one
Starting point is 00:27:52 who gave bow wow the name mr 106 in park bt didn't give him that name so why would i name him that you know what i'm saying like why would i put that in a verse to say i'm mr 106 in park so why wouldn't stephen Hill just acknowledge that? Because he said it wasn't true. He said JD just didn't create 106. I believe that, you know, I don't work at BET. Right? So if you and I have a conversation, you don't come back to this office
Starting point is 00:28:18 and tell everybody I talked to Jermaine for two hours, three hours on the phone. You just going to come back in here and say, Envy, let's do this. I don't do that. I like to give people their credit. Yeah, but, I mean, it hours on the phone. You just going to come back in here and say, Envy, let's do this. I don't do that. I like to give people their credit. Yeah, but I mean, it wasn't about me. I didn't want the credit for 106 and Park, right? I'm not even saying, I'm not speaking on it now about me wanting the credit. What I was speaking on on that show was the fact of what I do for my artists, right?
Starting point is 00:28:40 When you are part of what I'm doing, I'm going to call and be like, dog, they say we can come to the breakfast club. What's happening? I'm going to take that extra mile to do what I have to do to make sure that my artists get that stretch. Right. And that's all I was saying. I put a call in to Stephen Hill and say, yo, we need to do a show that looks like blah, blah, blah, blah, blah. Because I have this new artist by the name of Bow Wow. Is that me making it? I don't know. But I know that that's what happened. So, you know what I'm saying? And people can take it however they want to take it.
Starting point is 00:29:17 I don't understand you and Bow Wow's relationship either. Yeah, why don't you just grab him, put him in the headlock, give him a noogie, and then y'all good. It's his family. When he says things like he regrets signing to you it's like we your jd made you a superstar it's also it's all i think i think the outside world you know it's the same thing i said you kids of today and this generation of hip-hop we have a lost appreciation for things right and that's what i said about being with currency is it's you everywhere i go i'm seeing people don't have appreciation for hip-hop and that has become a thing in hip-hop now to not appreciate the things
Starting point is 00:30:00 that came and got you to this space right um and it was a turn though because he was he was like his father figured him yeah but i know he was like his son i feel like the outside world makes you not appreciate that that's what i'm saying it's that's what it does it's it's the hip-hop world that we live in right now don't appreciate shit like for real like when i wore the hot top fade the other day in the video right it's people on there that's so much more concerned with me thinking that i want to wear this at at my age and saying i'm going to a midlife crisis as opposed to looking at it and saying damn that's some that hip-hop that's what you would do if you was what hip-hop did right hip-hop made do any and everything and we never had a problem we never questioned it it was because it was hip-hop and now if you do
Starting point is 00:30:54 something that hip-hop makes you do uh or if you even try to there's no appreciation for it and that's that's i think that's what that is and i feel like bow wow is in that space where he has to deal with you guys he has to deal with younger guys and the media definitely don't appreciate nothing right they just they don't they don't they don't until it's till it's over with but it's just certain people like i'm never gonna fight with right and we can fight behind the scenes i'm never gonna fight with clue right that's that's people like I'm never going to fight with, right? And we can fight behind the scenes. I'm never going to fight with Klum, right? That's my brother. I'm never going to fight with Fab. Even you.
Starting point is 00:31:28 I'm not going to fight with you. You know, we could get into an argument, but it just seems something else was there, which is just hard to understand. I mean, I'm going to fight. I mean, I know that, but you're fighting to argue, you know what I mean? I mean, I don't even have no reason to argue. I mean, I feel like I understand it. I understand.
Starting point is 00:31:43 I don't. That's what I'm't i yeah that's what i'm saying but you but but that's what i'm saying you don't you don't understand it because you haven't had to deal with a person that has to go through this this a rapper right you're a rapper you say this you're a rapper and people challenge you if you write your lyrics people challenge you on this people challenge you on that that that it's hard for a person to actually deal with that um if you're not prepared for it right me like i don't give a fuck what nobody don't say about me because i know what i do and i know i'm out doing everything that
Starting point is 00:32:16 damn near everybody else is doing so i'm not even paying no attention to it but the majority of people they can't deal with it that's why that's why the instagram is where the instagram is because every time somebody says something people are right and that's i feel like that's where he is he gets caught up in that and he's got caught up in that a lot right without me being around he got caught up in that they created what the bow wow challenge i wasn't a part of that right how do you deal with that as a person, right? He had to deal with it, and you killed him, right? And just listening to his, you know what I'm saying?
Starting point is 00:32:50 You part of it, Sean. You know what I mean? And it's like, when a person is dealing with that, they become, they just get tight, and they want to, you know what I mean? So then you want to try to, like, make it seem like you got it all. You got it all on, you know, it's your thing. You got it. It's my thing. So it's like, you know
Starting point is 00:33:08 It's just a situation where you got it. You got to know how to deal with it And we you don't get coaching by this. I didn't coach him Did I didn't teach him how to deal with that part of life? But he has to know somebody eventually gonna do that to him too And they do do it like people will take away act like bow. I was has just always been on Instagram It's like not bow, full-fledged superstar. Yeah, I mean, that's what I'm saying. There's no appreciation for anything in hip-hop
Starting point is 00:33:30 anymore. Damn, you feel that way, Currency, too? No, as he's saying it, I'm peeping around like, damn, that is insane. They just wiped that all out. That's crazy. You feel like people don't have appreciation for hip-hop? Do I feel like what? People don't have an appreciation for hip-hop. They don't have an appreciation for hip hop. They don't have appreciation for...
Starting point is 00:33:46 Things! What brought them into it. Like, what made you want to do it. That's all. You know what I'm saying? It's not why you want to do it. Everybody's doing it now, like, the same reason everybody started selling friendship puppies. Like, they just want to get money.
Starting point is 00:34:00 It's just a flip. You know what I'm saying? There's not no real love in it no more. Are you selling friendship puppies? Nah. Oh, I didn't reason yeah people see that there's a way like that's the new dope so they're like fuck it let's just do this right quick now let me ask you a question jd and puff supposed to do a versus who you got your money on i got a role with jd at basically based on all of the that i'm finding out like oh you did this you did that like yesterday i had like a a revelation i'm like i don't know how this would actually look when you're raining these artists like people gonna be the same way i
Starting point is 00:34:38 was shocked and i think i'm like born in the game i know everything you know what i'm saying but i was like knocked on my ass yesterday on some so that's what's gonna be a whole arena of people like oh you know he did oh wait all right well yeah i don't know god damn you know like that that's what's gonna happen that's the way i see it straight up like i don't know i don't know how many records puff will bring out that i'm going to be like i didn't know you did i think't know how many records puff will bring out that i'm going back i didn't know you did i think i know you every right most of the records he did i think i know it you know so how you feel about it jd because a lot of people don't don't think you can match up yeah i mean like i said i i i
Starting point is 00:35:16 just look at it i actually see it i see the chart right you know i mean it's like um but like you said it's not only the records it's also the the the what that record did for the culture right in the field you know i mean i'm not it's like i said i'm not i'm like i said about the chris brown thing i i believe that in versus world people won't give it to usher because of the way the mindset has been you know been treated we've done that battle in here with kids like like with kids, like, like 25, 26. Usher catalog still is timeless to them because their parents were listening to us. So they like, Oh, I forgot about that. Oh, I forgot about this.
Starting point is 00:35:55 They know seven o'clock in the drop top. I mean, you know, like I said, I feel, I feel like it's, it's, I mean, I'm, I'm the underdog. I'm not even tri's – I mean, I'm the underdog. I'm not even tripping on that, though. I'm the underdog. That's not true either, though. He is. He's not.
Starting point is 00:36:11 He is. I'm not an underdog. I'm not an underdog. And that thing, if it was a Vegas card, I think that, you know, everybody would like the favor would be, you know, he would be the underdog. To me, that's people who haven't paid attention then. No, they haven't, but that's what I'm saying.
Starting point is 00:36:27 I'm the underdog because it's like, everybody that sits around and they say, they the ones who running this bitch. They sit around and say he can't match up. And they only talking about Big. That's it. How long I been saying that? That's all I'm saying.
Starting point is 00:36:40 No, you just say Big, you said rap. That's what I said. Take out, it should be an R&B remix versus. Take out the rap. No, I can't do that. Because you can't beat big records. Not only because they're great records and nostalgia, big's immortal. You know what I mean?
Starting point is 00:36:54 That's the only reason why people say he can't match up. Because they're talking about big. And they're talking about big. They're talking about big. Big is big. But I'm saying, if it was a fight, I don't go into the fight thinking I'm not going to get punched. You know what I'm saying? It's just when I throw mine and when he throw his, that's what it is.
Starting point is 00:37:11 It ain't about he got punches. I got punches too. You know what I'm saying? It is what it is. Is it going to happen for real or is it just talk? No, it's going to happen. It's bigger than what people think. What we want to do is bigger than what everybody's thinking about.
Starting point is 00:37:26 And we want to make sure that, you know, it come across the way it's supposed to come across. Y'all got to figure out how to do two. Because you can't just do one in Atlanta. You got to do one, like, Atlanta and New York. Y'all need to pick a neutral location, to be honest with you. Y'all need to go to Charlotte or something. You know?
Starting point is 00:37:41 For real. You got to do Atlanta. You got to do Atlanta. And you got to do New York. You got to do Apollo and do Atlanta gotta do Atlanta and you gotta do New York gotta do Apollo and you gotta do R&B and remixes do R&B in one city hip-hop in another city the problem with the remixes is I saw somebody saying this the other day right half of bad boy remixes I did them right so the big papa remix I did it right right the total and craig i mean total and uh keith murray i did it right total first wreck first record that ever came out got brad on it right it's it's it's how do you score that how do you score that you gotta drop those out you can't
Starting point is 00:38:22 drop them out that's what i'm saying it's you know, so you do the remix, but I saw somebody saying, but in New York, we ain't played that JD remix. And I was like, oh, okay. What remix? Yes, we did. The Biggie remix, the Big Papa remix. We did. I'm just saying, I'm seeing people say that on Twitter,
Starting point is 00:38:37 but I'm just saying, either way you do it, you know, it's going to be a fight whether we in New york or we in atlanta either way what came first was it do we invented the remix bad boy album or the definition of a remix social def out um i think mine was coming first and i don't know i don't know which one came out you know um but i mean still i i i don't know i mean the remix thing has always been a battle between us, but it's interesting, like I said, because Puff was using me for remixes. It's not like I was a challenge for him back then. It was like, go to JD and get a remix for Big Papa. Go to JD and get a remix for Total. I always wondered how much influence did you and Atlanta have on Big? Because you saw y'all in Big videos. A lot. Saw Big in y'all videos.
Starting point is 00:39:30 And I remember hearing somebody said Big. I think it was Jada. Somebody said Big was going to move to Atlanta at one point. He was trying to get everybody to buy houses in Atlanta. I mean, I don't know about that. But he and I spoke. Me and him talked all the time. Because we was on tour.
Starting point is 00:39:42 It was me, Brat, and Craig Mack. We was all on tour. And we was doing like the chitlin circuit and in that chitlin circuit run craig mack was the hottest then brat and then big and big was frustrated with the fact that his records weren't as popular as functified and Flavor In Your Ear at the time. And that's actually how I got to do the remix, because Big felt like he needed me to get into that space where Brat was in. What record was out during that time? Juicy. Juicy was out during that time.
Starting point is 00:40:16 In New York. Now I know Chitlin' Circuit. The Chitlin' Circuit around where we live in Atlanta, it hadn't caught yet. So like I said the flavor in your ear didn't functify and then juicy i mean people was fucking with it but they weren't they weren't like head over heels and it was driving him crazy and he he talked to me every day about doing a remix and i finally did big papa remix and then that's when we did the b-side with him
Starting point is 00:40:42 and brat he came to atlanta brad he came to atlanta and when he came to atlanta yeah he probably you know because i i brought him to college park he came to my hood and did that song so he probably soaked up i need to move out here that's basically the same thing that happens to everybody when they come out there did you see what one last thing you see what young jock said about you and diddy he said the difference between you and diddy is that diddy understands marketing and that's what he got over jimmy dupree well i think he said that diddy took his artistry him as an artist more serious than me um he's right i'm i'm i'm all about making new artists i'm all about putting oh i was all about putting out artists you know even like this this album me
Starting point is 00:41:25 and currency got um i'm rapping on the record but i'm not rapping all over the record because you know i mean i that's that's who i am i'm a producer first and i've always been that way and i think that that's you know that's one thing that he's saying but even the jock jock was signed to social death for one day before that Bad Boy deal. One day? And Block switched it and they went to Bad Boy. You can do that? That's not illegal.
Starting point is 00:41:51 Yeah, I thought he signed. If he signed. Nah, nah. I'm saying he was signed because the person who produced the record was signed to me as a producer. Nitty. Huh? Nitty on the beat, right? Yeah, Nitty on the beat was signed to Social Def as a producer.
Starting point is 00:42:02 So I wasn't even thinking about it. Like, I wasn't even pressing because I'm like i know this is my song like we was at virgin at this time like i know this song is coming over here it's easy right and i had already had the franchise where he's having all the success i'm like it's no way possible you don't give us this record if you find the first version of it's going down it says so so deaf at the beginning of the record right so i was cool like clearly like oh we got this i went to sleep woke up the next morning how did that happen i mean i didn't sign i didn't actually sign him right it's like you signed to me and i know you're gonna do the right thing for so so got you got you got you got you got you and you
Starting point is 00:42:44 already done said so so deaf at the beginning of the record. So I'm like, oh, it's got my tag. It's got a tag on it already. We cool. I'm going to go to sleep. We'll make the deal. You know what I mean? He said, should have stayed up.
Starting point is 00:42:57 So yeah, that was that situation when it's going down. That's funny, because I was even thinking about that. We having these conversations about the South and how the South don't get respect. Like I saw Jock in the interview, and the person interviewing him was like, how does it feel to have a career for 20 years with just one hit? And I'm sitting there thinking like,
Starting point is 00:43:13 Jock got like seven, eight records that go off. She just don't know. That's that slight I'm talking about. Yeah. The South getting slighted, I'm trying to tell you. But do you ever go back and think about the fight that you had to do that I think a lot of people don't know, which opened the doors for a lot of those Southern artists?
Starting point is 00:43:29 Nah, that's one of the other statements I said in that interview that people was like, Jermaine, it's all cap. Jermaine, it's just cap. And I'm like, all right, listen. It was a time in New York when Southern rappers was not on the radio at 1, 2, 3, 4, 5 o'clock in the afternoon, right? And I was frustrated. I'm like, you know what? We got to figure out how to get in.
Starting point is 00:43:53 I hired Envy to introduce me to the streets of New York and move around so I could be able to be so people to see my face and be more out here. Nobody from the South beat the streets like me. You know this, right? And the way that we beat the streets and we made Never Scared, a permanent state record in New York. Oh, I think they like you. Then we put Cam'ron and Busta Rhymes,
Starting point is 00:44:20 and we did everything to make sure that the South was represented well in this town. And then the Youngbloods record. And these two records became so popular in New York alone that you heard them like it was Atlanta. And to me, that was the beginning of all of these other records being heard on the radio the way they heard today. And if I'm wrong, then I'm wrong. I don't remember, but I remember they told JD, oh, I think they liked me. They told JD to take the Franchise Boys off,
Starting point is 00:44:53 just leave it Jermaine Dupri, Bow Wow, and The Brack. That's the only way that they were gonna spin it in New York. So there was no mind playing tricks on me, didn't play, no limit? Not like this. I'm talking about midday, no mix show. All them records was mix show. I'm talking about no mix show.
Starting point is 00:45:10 You turn on the radio and you hear these records, you never heard the South Pole. No outcast? Not like this. Not like this. Wow. Wow. With everybody selling their catalogs,
Starting point is 00:45:19 you think y'all two would ever think about selling y'all's? I understand why people do it you know what i'm saying so i don't know they call me with 400 million dollars all right well shit you know how many generations of us are gonna be okay off this 400 tickets you know maybe we'll fucking do it i don't know i'm waiting for all my reversions y'all don't hear people talk about that much but i'm waiting on mine because everything that came out in 92 is coming back to me 100%. Everything that came back in 93, 94 is coming back to me 100%. I wrote 100% of all of X-Gate records.
Starting point is 00:45:57 I wrote 100% of Criss Cross. I wrote 100% of Usher My Way. When they come back. What do you mean when they come back? Because I have a deal with Sony as a publishing situation. But the reversions, it comes back to me, and I don't have a deal with them. So when the reversions come back,
Starting point is 00:46:18 and somebody walk up and, you know, and they got that ticket he told me, then, you know, it might be a conversation. Explain that, JD, because you've always been the CEO. So I didn't, like, even with writers, you have to give over some of the publishing or the math? No, you make a publishing deal when you're younger, right? I made a publishing deal when I was, like, what, 19?
Starting point is 00:46:37 That's when I got my money. They gave me, you know, you give me a million dollars. That's the first million dollars I got from Sony. And it's like a joint. It's a 50 50 split publishing situation um and then you know if i've been over there since i was 19 which is a long time but you know they get all the songs so all the songs that you make they go into this thing and you and you know i've recouped two three times right i could have left a bunch of times but i stayed and you know so i'm just waiting now to because i never by the way when i start writing songs to hear that in 25 years you get your reversions or whatever i never even thought
Starting point is 00:47:17 i'd make it that long so i'm saying i'm here i'm past that point at this point now so now i'm like come on so damn at one point michael jackson don't have your publisher yeah hey did y'all ever talk about that no no it's not it's not even thought about from that type of perspective but yeah because i mean at the time when no but no because that was after you know it was after because it was sony it was it was emi at first okay so so sony bought emi michael jackson bought he bought the company that that that i was in business with at that point or atv or whatever it is and um that's when they turned it in there so at first now the beginning of my career wasn't like that but later on it was yeah later on wow
Starting point is 00:48:01 did you see the uh janet jackson documentary and of course you've seen it and people people were trying to get you to get back with janet did you see that like the memes are going on and and saying that that y'all will be a perfect couple you ever thought you ever thought about rekindling that uh i don't think i thought about it um it's not a thing i'm sitting around thinking about um you know if if it happened, it happened. Even when you smoking with currency, that high-grade weed? Don't cross your mind? He's a hooker champ. I tried.
Starting point is 00:48:33 I tried for two years of knowing him to pass him a joint. He don't get down. Not even close. He smoke hookers. Do you still get high currency? Does it still impact you in that way? No, it's just, you know, it just levels everything off. Yeah.
Starting point is 00:48:46 You know, I think I get higher the more sober I get. Like, the further removed away from weed I am, like, if I'm stuck in the airport or something, I start, like, being hilarious. Because I'm becoming more sober. Jesus. Do you still think you got a great ear, JD? A great ear?
Starting point is 00:49:04 Yeah. The greatest. You know what know i mean as far as um but i mean i think i think it's like i said once again i feel like it's unappreciated um because people don't care about that anymore you know i mean people don't they don't care if you find an amazing singer um they want to know if that amazing singer like it's like crazy like if a person is actually really really talented and they come from church they probably only got like two followers on instagram right the business that we in they could be aretha franklin and you could take them to the label right now and they'll be like do she got 100,000 followers mm-hmm we'll wait till she come we'll wait and come back and see when you got a little bit
Starting point is 00:49:50 of power what is that right right so it's like to question my ear that's my ears I'll find Aretha Franklin and somebody will be like yeah yeah it's about who she's dating. You know what I'm saying? If she got into a fight somewhere, there's footage of it. Now let's drop this. I think that's how people thought about the Division record, though. It was like, this record feels like a gimmick as opposed to a classic R&B record that a JD would be attached to.
Starting point is 00:50:23 I don't... Well, you know what? This is what I think. I think that it's the fifth album, right? So first of all, the people that sang that, they just learned who they were through me. That's true. My channels are very much hey, hey, hey, right? If they're on their fifth album, how is it a gimmick? It's like it's their fifth record.
Starting point is 00:50:44 Right. You just learned about Division. You just found out who they were because they got a record on the radio right and and jimmy dupree and brian cox did the song cool and it's controversial because it's saying something but you just you know i i just think i i think i i honestly feel like what chris rock has been saying the selective outrage outrage weighs heavy on me it just does because you know right now division has the one of the biggest songs on tick tock with the touch it right and people keep complaining that i keep over posting it i'm like it's my record what i'm supposed to do right and it's like when other people do that don't nobody say nothing that's two times said it's cool when i do it it's cool when they do it
Starting point is 00:51:30 when i do it fuck them yeah see so that's what it is i just think it's that selective outrage and it's it's you know you can say that but you just learned who division was right well jd and cursey gotta go oh last question swv. Who opens up? We just heard that discussion this week. Yeah, I heard that. It was pretty sticky. I wanna hear from both of y'all. Think about all the records they got. If I was still
Starting point is 00:51:56 if I was still like the front-running mindset of Escape, I would've let Escape open. Why? Because the pain that they're going to put in before, you know, coming after escape is hard. They really sing.
Starting point is 00:52:13 It's not like a, you know, fuck all the bickering and beef. They really can sing, right? So it's like, and I'm not saying SWV can't. Because Coco's otherworldly. Coco can sing. Oh, yeah. No, I'm not saying SWV can't. Because Coco's otherworldly. Coco can sing. Oh, yeah. No, I'm not saying they can't sing. I'm just saying I've always had that mindset.
Starting point is 00:52:30 I've always had that mindset about me as an entertainer. Like, let me go first, right? Because I feel like it's harder for the person to figure out what they got to do afterwards. I remember seeing Jay-Z saying that he he went on after dmx one night and dmx took his shirt off and he stopped pouring water on him and he was backstage like man what the i'm gonna do when i come out there that is the mindset that you had right until you get out there and the crowd make it different but put that pressure on the person make them sit back there and try to figure out what they're going to do when they come out.
Starting point is 00:53:06 That's what I would do. See, I think, I think they should do different markets, right? SWV, New York, certain areas.
Starting point is 00:53:13 I think they should close, but Atlanta escape got to close in Atlanta. Yeah. Like I said, I wouldn't even, I wouldn't even argue about it. I just, cause I don't, I personally feel like that,
Starting point is 00:53:22 that, that closing first thing, I feel like that's just all, it's mental. I remember going to the Triple Threat concert, right? And it was Al B. Shaw, BBD, and I want to say Bobby Brown, right? And, you know, I love all of them. BBD was busting Bobby Brown's ass, you know, I love all of them. BBD was busting Bobby Brown's ass, you know, for the time period that they came in.
Starting point is 00:53:53 Bobby brought, you know, he did what he had to do in pulling up the rip. But I'm just saying, them being where they were, it wasn't a bad slot. It's not a thing that I was thinking about, like, damn, BBD should have closed. They was killing it. I mean, Poison was at the height of Poison at the time when I saw this. So it felt like they should have closed. But, you know, when Bobby came on and Tenderoni and all these records came on, you realize why he was the closer, right?
Starting point is 00:54:20 So I just feel like me personally, I look at that performance slot thing different. All right. Well, ladies and gentlemen, make sure you pick up the album, I look at that performance slot thing different. All right. Well, ladies and gentlemen, make sure you pick up the album, Jermaine Dupri Currency. For motivational use only. Appreciate you guys for joining us. 4-4-4. Yeah, 4-4. All right.
Starting point is 00:54:34 Well, it's The Breakfast Club. It's JD and Currency, y'all. Yeah. Wake that ass up in the morning. The Breakfast Club.

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