The Breakfast Club - Julia Beverly Interview

Episode Date: August 18, 2015

Julia Beverly Discusses Writing Pimp C Book With The Breafkast Club Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.

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So listen to Still the Place on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts. Yep, it's the world's most dangerous morning show, The Breakfast Club. Charlamagne Tha God, Angel Lee. Envy still in Vegas? Yes, he is.

Jesus Christ. He's living a life. God bless him. I want to see his check. We have Julia Beverly here, a former publisher of Ozone. Now, you was more than a publisher of Ozone magazine. You wasn't a publisher. You was the owner of Ozone magazine.

I was the owner, publisher, editor, photographer, designer. She was Ozone magazine. Yeah, advertising director. Yeah, I mean, we had a small staff. We worked for you for a minute. Yeah, Charlamagne used to do a monthly column. Called the Chin Check, yep. Yeah, and it was very informative, actually.

Did he get paid? Nah, but it was good for exposure. We had an arrangement. You gotta think, Ozone was huge. Because there was no Worldstar and all that stuff back then. The only way to know about Southern rap was through Ozone magazine. Even I read Ozone magazine. I grew up in Brooklyn, and I was into it.

But you know what my favorite part was? Always groupie confessions. I bet, I bet. I used to be fascinated. We did some lip service interviews. Yeah, I was actually in Ozone magazine a couple of times. Lip service when I used to do that. You know, Angela was one of the first people in New York really to,

I don't want to say embrace the South, but I just felt like she treated us like... People, humans. Yeah, rather than... You know, you would always get that attitude from people in New York, like, oh, y'all are not part of us. I think part of it was being on satellite radio, though, because satellite radio wasn't just regional.

It was, you know, nationwide. Yeah, that's true, too. So I got to hear a lot of different things from all over. But I've always liked music from other places besides New York, too. Yeah, but just in general, like you go all over the country. And I'm not just saying this because I'm on the show, but you were really one of the first people like in New York to really like embrace people from other parts of the country as far as the music business. And me and Julia was always cool. Now, a lot of people used to be like, ohia's so dry i try to be nice to her she

always act like she don't know me every time she sees me you know how girls we yeah we get very offended i get that you know but it's it's funny because like once you get in a certain position people expect you to be very like outgoing and happy and friendly and that's never been my personality like i am very i have like a dry sense of humor. So when people like somebody came to the in-store the other day that we did and she was like, like literally crying to like meet me that she was excited to meet me. And I was like, you're excited to meet me. Like, for real. Like Julia Beverly. Yeah, I'm like, I'm just now where you're dressed up because you're dressed up today and I'm always the one in the club in the in the jeans and the sneakers and you know Angela's got the shoe game on point so she always wants me to go shoe shopping and step it up so actually she's working though that's when you be in the club you be like I see you with your camera taking pictures yeah yeah exactly exactly and you can't when you're in heels and a dress like you can't maneuver the way you like when I'm at a concert I'm like taking pictures and I'm like hopping on speakers and

you know you can't really maneuver the way that you that you would in comfortable clothes what made you uh want to do a magazine focused solely on down south hip-hop like what made you say this is what i want to do it really wasn't a decision initially i wanted to be a photographer so i would look in like vibe and the source and i'd be like who how do they get these jobs like how do you get a job going to a concert and taking pictures that looks like fun so at first Ozone was going to be like my portfolio to take to other magazines and at the time when I started doing Ozone that's when you had the Rick Ross's the Slim Thugs the Jeezy's like there was a real movement building and I would go to all these cities with the magazine and I'd be like how is nobody seeing

this like why am I the only everybody wants to be on the cover ozone yeah we we really had a great run we did uh eight years 2002 to 2010 um it was a monthly publication ozonemag.com and it just took off I mean we were we were really just in the right place at the right time because like if you look back at the the very first issues we did were more like all genres of music. We did reggaeton, Latino music because Orlando is very heavily focused on that. But as it grew, that's when the South was really taking off. So we were just kind of naturally covering what was happening around us. And that's where UGK comes into play.

Exactly, exactly. I mean, people, you actually knew Pimp C. You and Pimp C were cool. Yeah, we were friends. He told me one time I was the only journalist he talked to. I mean, he did some great interviews with a few other people, but in general he didn't really like doing interviews because he felt like he had been misquoted

or people didn't really understand him. So we kind of gave him kind of how Charlamagne did the column. He was doing a monthly column. We gave him a platform to just say whatever he wanted to say. We didn't edit it. We didn't censor it or anything like that so i think he appreciated that and this is pimpsy's son right here by the way just so you know so you guys when it's not her security i'm like damn i knew julia like black

guys that are right so you can't tell us pimpsy's's honey he's kind of a favor no you definitely look like him now let's talk about this book though because i posted a picture i was excited to get it early and congratulations on you i know this took you a long time to do you couldn't even get a publisher to do the book for you you did everything yourself why couldn't you get a publisher for a pimp c book that's a great question i mean i i approached publishers i talked to book agents when i first initially decided to do the project. And they would just be like, who is Pimp C? Really?

Maybe my book proposal wasn't good enough. I don't know. But I didn't get much interest, if any. And I think they just don't understand. You know, the way that a New Yorker might react to a Jay-Z, that's the way someone in Texas would react to a Pimp C. Without question. But they don't know that if they're not there.

So if you're not in Texas or you're not in the South, like you may not understand. I knew from doing Ozone, people love to read about Pepsi. Right. No question. Even Jay-Z, I mean. I knew there was an audience for it, but I wasn't finding anyone really who understood that.

So I got to a certain point in the project and I said, I'm just going to do it myself. I mean, that's, I said, what would Pimp do? I mean, Pimp would have just done it himself. What would Pimp do? Yeah, what would Pimp C do? Now, why 700 pages? Now, it is definitely on my list to read because I do enjoy reading.

I'm glad you sent it to me early. But it's 700 pages. Corey was born around page. You know, I tried to trim it down. I mean, it really is. I've had people say that they were able to get through it quickly. It's an easy read. It's not like it's...

Yeah, it's not a hard... It reads well. It's not a hard read. I tried to write it almost like a movie script. So you're going from scene to scene and you're kind of following the story. So it's not a dry textbook. It really starts at the very beginning with his mom. Yeah, it's really based around...

His mom basically narrated the book for me. And his mom was awesome. She passed away unexpectedly before we could actually put the book out. But we had finished, you know, going through his whole life. And what I found was that she was a major part of his success and just, you know, the attitude that he had and these funny catchphrases that he had. Like, he got all that from his mom. So hanging out with her was basically like hanging out with him.

So I would just go to her house. She would just cook for me all day tell me stories he would be stealing my ipad running around the house and um so she you know she really was she really was the story like that's ultimately ultimately what I found was that the story was him and his mom you know it's it's about rap but I feel like it's something that anybody could relate to because it's really about family. And his mom was their manager, UGK's manager, for 10, 15 years. Like, she was very involved, like, not only in his life, but in his rap career as well. Because people were upset. And I posted the picture of the book, and people started going in saying that his, you

know, his wife would have a problem with this book coming out. They didn't want it to come out, and how dare and so on and so forth but you had his mother's approval right obviously because she cooperated with it so explain a little bit about what went on behind the scenes and trying to put something like this out because people don't understand you can still even without the consent of the family you can still put out a book yeah I mean you have a lot more freedom with a you know we have freedom of speech in America so you have a lot more freedom with a book than maybe say an album or something like that.

But, you know, it's complicated. There's division in Pimp's family. So when you talk about Pimp's family, it's not like it's one entity. I have a great relationship with most of the family. Obviously, his son is right here. Yeah. Well, he had, you know, he has two older sons prior to him getting married. And so his wife and his mom never got along.

So initially when I had the idea, you know, I called Bun, I called his wife, I called his mom and said, you know, how would you feel about me doing this book? Everybody said it was a good idea. I moved forward. This was a four or five year process doing the research. So over that time, you know, as I got closer to his mom, his wife just kind of stopped communicating, I think because of whatever issues they had. And you've got to think, too, I mean, it would be hard, I think, to read a book like this because Pimp had, he had other relationships with other women. Right. You know, so that might be hard to read, but it's still, it's the truth.

You know, it's not like I made it up. I could be wrong, but I remember, didn't y'all start working on this before Pimp died? No, I mean mean we did interviews he would do interviews for the magazine like pretty much every month so we had you know anytime I needed anything like any type of content I need a rapper to comment on this topic like he would just always he would just always call me anyway and I'd be like hey we're doing he always comment even if I didn't ask him yeah well he would call me at like three four in the morning all the time which that was like his his mo he would call everybody at like four in the morning and just be like, hey, what are you doing?

And just start talking. So he would just call me and say, hey, I want to do a column. I want to put this in the book. So I had probably, you know, 20 interviews with him, and I was able to use a lot of that content. So we had never actually talked about like doing a book. But when I approached his mom with the idea, like he had told her so much about me that she was already like totally on board with it she was like oh he told me you know he told me all about you and he loved you and your you know your work ethic and and all that so i feel like he would have wanted me to to do it why pimp c specifically because i mean you came up around

everybody i mean from the cash monies to you know the jzz's ross's whoever why ti why pimpsy what drew you to him he has a he has a great story and he was just such a character and he had so many other characters in his life like even just sitting down with his friends and family like i i got into their stories like they're telling me their story and you should write a book you know he just had a lot of really interesting characters in his life and i almost called it i was going to call it the six degrees of pimpsy because in throughout the book you have the dungeon family story you have the no limit story the cash money story the little Boosie story the TI story like all kind of weave weaved into the book because he touched all those people in one way or another so I didn't actually realize like

just how connected he was to everybody now Corey did you read the whole book not yet I'm getting through it. How is it difficult for you to read it? Are you learning things you didn't know about your dad? I'm learning a lot of stuff that I didn't know, but it's not really difficult. Well, at some point, so, you know, like I said, I put it down, but I pick it back up and, like, get through it, so. What are some things that you learned that you didn't know that you were surprised? Whew.

A lot. Like, like some of his dirt. He had a pocket full of stone. You know, that used to be my favorite song when I was little. Still one of mine now. Right, so you found out a lot of dirt. But what about personality-wise? He was a character. When my mama always tell me I'm just like him. Now I see what she talking about. Uh oh. Just, you know, not all that yet, but all that, so.

What's your relationship like with Bambi? Whew. We talk, I mean, we see each other, we speak, but other than that, we don't really communicate. Okay. But, you know, it's not hard feelings or nothing, but it's just how it is. Were you excited for this book to come out? Yes.

What about, so other family members besides Corey and his mom was on board, who else do you feel like was really, because I'm sure with the other artists that you interviewed in this book, when his wife then had a change of heart, did that make other people have a change of heart too? I mean, some people definitely are put in a hard position, I feel like. But all I can say, you know, as a writer, what I always try to do is get everyone's input. So I definitely gave his wife plenty of opportunities.

Hey, if you want to, you know, I'm not biased. I'm not on anybody's input. So I definitely gave his wife plenty of opportunities. Hey, if you want to, you know, I'm not, I'm not biased. I'm not on anybody's side. If you want to give input, that's fine. But you know, if I interviewed 250 people and 240 of them say negative things about you, I don't really have too much of a choice of what to write. So, um, I could see why maybe she would be, you know, concerned about the way that she would come across in the book. But if I if I'm just repeating what I'm told, you know. Well, give us a couple of stories that are in the book for people who haven't gotten yet, because it is going to be quite a read. There's a million stories in here. It's over 700 pages.

So just give us like a couple of highlights. Is the Pimp C. Jeezy situation in there? It is. I always wondered about like the details of that. That actually started. That was partly my fault. Is the Pimp C. Jeezy situation in there? It is. Because I always wondered about, like, the details of that. That actually started, that was partly my fault. Pimp would just call me, you know, as I said, like, at 4 or 5 in the morning. So he calls me one time, and he says, I want to do a column. I was like, okay, cool.

So he was like, call me tonight, you know, we'll do the interview, whatever. So I finally get him on the phone, and it's like 5, 6 in the morning, whatever. He was just on one. Like, he was just going off. He said he had just seen the little Troy had made a video like talking about rap a lot or something. He was mad about something he had seen. So he just started going off and he said something about he was like dissing somebody but didn't say a name. And I think I had asked him like, was he talking about Jeezy?

He was like, oh, I didn't say Jeezy's name or whatever. So I didn't think he was actually diss about Jeezy he was like oh I didn't say Jeezy's name or whatever so I didn't think he was actually dissing Jeezy but then when the article came out you know the hot 107 in Atlanta called him he did that crazy radio interview that a lot of people heard and um Jeezy I guess found out that he was dissing him or you know took it took offense to it and that's kind of how that started but uh I think he was upset because he had done a verse for Jeezy for free and then Jeezy's label like sent him an invoice when he wanted to get the favor reciprocated. So it was kind of he was upset with a few artists over similar ludicrous. And, you know, sometimes it's like record label business.

The label might send an invoice and maybe it's not coming from the artist directly. But when he came out of prison, it was like a huge transition had taken place in the music industry because prior to him going in it was like okay you're my friend we're gonna get in the studio we're gonna work and it wasn't like a money you know financial transaction um type of thing and then when he came out you know hip-hop is a huge like billion dollar industry and it's all about you know the label is sending this person an invoice and there's clearances and stuff like that so i think he he took offense to that in a number of situations. Did Pimp C and Jeezy ever reconcile before he passed? His mom told me that he had intended to, like one of their last conversations,

he said, I want to reach out to him and make it right. So she said that he intended to smooth things over with Jeezy and he kind of regretted that he had made those comments. And Jeezy actually shouted Pimp out on stage the other night. He did his 10-year anniversary concert in Atlanta. So I think that situation probably would have been fixed had he not. And he did in My President is Black. Yeah, yeah, yeah.

He saw love. I think they're good. You go in depth with his relationship with Master P as well. Yeah, I mean, a lot of people have heard. There was always rumors of Master P pistol whipping him and kidnapping him. And so I really wanted to get to the bottom of what actually happened. So I actually talked to the people who were at the hotel that night and said what actually did happen.

So, yeah, that actually, I don't know if I'd say kidnapped, but, yeah, Master P ran up in his hotel room with four people, held them down, pistol whipped them. Pimp C? Yeah. Master P pistol whipped Pimp C? Yeah. Master P, pistol whipped Pimp C? Yeah. You might want to read this book, Charlamagne.

I might want to read that book. Well, Pimp had kind of, and then Pimp kind of fell back because he said, well, I kind of started it because I was talking crazy. What sparked that was, you know, they had some issues to begin with. There was a dispute over like some money or some equipment that was supposed to take place. And he had master p a cuss out c's mom on the phone and but she was the manager and you know she she had a mouth on her too so i guess they had gotten into some kind of spat and masterpiece that you know said something crazy to her and so pimp got on stage that night and he said had the crowd say you know a limit and

just went off so um Master P eventually found him, and I guess somebody said it was a love whooping. Like he wanted to let him know he could be touched, but not hurt him too bad. Not really touch him. But his mom said that that really, that was part of the reason that Dirty Money took so long to take out, to come out,

because it kind of threw off his whole, like she said he was just very upset for like a couple months after that. Like it just killed his whole like creative spirit. A pistol whooping will do that to you. whole, like, she said he was just very upset for, like, a couple months after that. Like, it just killed his whole, like, creative spirit. A pistol-whipping will do that to you. Yeah, yeah, yeah. And then, of course, there are other scenarios in here of his relationship with other women and everything, so.

Yeah, I try not to get, I try not to be messy. You know, I try not to get too impersonal. Well, if you put a story about a man getting pistol-whipped in the book, you might as well put him out there getting some poom poom, too. Well, it's not salacious. It's not graphic. But yeah, he had other women in his life. There's an

interesting story. He went to a psychic about a couple months before he passed. And the psychic was one of his girlfriend's sisters. And their story was interesting. He was just asking it was it was weird he was asking questions about like different people around him like trying to you could sense that he was maybe he was um not trusting some of the people around him so he was he went to a psychic

actually asking about these people like what do you see when you when i say this name and that was like his girlfriend's sister she could have been, I think you need to be with my sister. All right, well, the book is available now. What about Chapter 28, though? That's the Rap-A-Lot chapter. Chapter 28 is the Rap-A-Lot chapter. Yeah, well, that was very interesting to me because I didn't get into hip-hop until 2002. So I didn't know that there had been this huge,

like the DEA was really trying for like a decade to get Rap-A-Lot, you know, get J Prince under federal indictment, basically. And so what they tried to do was set up a lot of people that worked for Rabelot or were affiliated with Rabelot. They would they would set up situations where they have somebody call them and say, hey, there's a cooler in a hotel with with ninety thousand dollars in it. And I'll leave the room key for you. You can come steal it. You know, they come get the cooler and there's six kilos of cocaine in there. And then they'd try to entrap them and get them to provide information or whatever.

So it was a whole crazy situation. And I don't know if I, I don't know if I should have just let, I know Jay has a book coming out from what I heard. And so I don't know if I should have just let him tell his story, but I was so fascinated, you know, once I came across that story, I just felt like it needed to be

included and it plays into I'm sure he'll have a whole perspective on it but the reason he didn't want to do an interview he doesn't really do interviews but I would love to read his book I would love to read his book but the reason I included it was because

it helps you understand why Pimp C went to prison. Part of the reason why Pimp C went to prison, because at the time when he got arrested, it was, he got arrested a week after the congressional hearings when they, about Rap-A-Lot. So it was, when you understand all the things that had led up to that point. So here Pimp C gets arrested. He's affiliated with Rap-A-Lot. The FBI comes to see him while he's in the county jail and says, hey, if you can tell us something about J. Prince, we'll let you go. So he said that he was approached with offers.

The FBI had paperwork on him. They had a, and that's all. There was several times where people tried to set him up or tried to say that he was selling drugs and things like that. See how to had a crazy life. But, um, when you understand the rap a lot situation,

it helps you understand why he decided to go to court and plead guilty to aggravated assault. When all he had done was he got an argument with a woman at the mall and he thought she was reaching for a weapon. Like she reached in her purse and he had a pistol. So he lifted his shirt and showed he had a pistol. So in Texas, that's aggravated assault. You can get 20 years for that.

And there's a lot in there about their situation with Jive Records. They always had a lot of issues with the label. And he does compare being signed to a record label or the music industry to prostitution. Yeah, he made that comparison a lot. Well, they made a mistake i would say because they didn't really understand like when they their song took off they sold 40 000 units independently so they didn't really understand yet how to leverage that success to to get a

better record deal because somebody like you know e40 talked about how he went to jive he had already sold like i don't know 200 250 000 units he said hey i need a better deal so once you already have success independently then you can negotiate for a better deal. So once you already have success independently, then you can negotiate for a better deal with a record label. But at the time, you got to think they were, I think, 17, 18 years old. His mom said when they came to New York to sign the deal, they got a youth discount ticket. That's how young he was.

At the time, they gave discount airfare. Yeah, I think he was 18 when they actually signed their deal. But they were just very young. They're from Port Arthur, Texas. They don't know anything about the music business. They're with Arthur, Texas. They don't know anything about the music business. They're with Big Time Records, who doesn't know anything about the music business. So they were just very green. He said there were some sheep getting ready for the slaughter.

That's how Pimp C described it. What does Bun B think about the book? I saw Bun the other day. I interviewed him. I mean, he was one of the first people I interviewed. He provided a lot of information. I think the last thing he told me was that he's preparing to put out a book. I don't know how far along he is in that process, but he said, hey, I got to save some of my stories, you know, for my own book. Right. And I would love to read his book, too. But so I don't know yeah shout out shout out to bun that's his nickname yeah that's his that's how i got his name bunny rabbit i think he probably is mad at me for putting that in his family yeah his family i don't know if he's happy for me

about me putting that out there but yeah that was his that was like his childhood nickname that's how he got uh i'm gonna text him a bunch of bunny rabbit emojis right now just to see what he's saying. Just the emoji, nothing else. Well, the book is out. When is the book? When is it out? It's out now. It came out Tuesday, yeah.

Amazon's the best place to pick it up. We're setting up for a book signing tour. We already hit Houston, Dallas, Atlanta, but we'll be coming through. Doing a pretty extensive tour. Signing books. Corey will be with me at some of the dates. Is Corey going to be able to pay for college off the sales of these books if you get some money yeah yeah cory's uh cory's out

there hustling too cory's cory's a hustler like his dad he was selling uh he was selling dvds at the at the well i shouldn't say that but she said i shouldn't say that did you have one like did you ever used to experience like uh people saying saying you're a culture vulture? Because they say that about white people. I mean, I've heard that, but, you know. What did Pimp C say? Let me see. You wrote the book.

Tell us. You ain't gots to like it, but you gots to respect me. Okay. If you don't like me, I don't really care. I like the way you did that, too, with your slang. You ain't gots to like it. You ain't gots to like me. See, I can't say,

I can't do the Pimp C imitation. His mom could do it perfect. Like, everybody I interview would try to do the Pimp C. Can you do it, Corey? I can't even do it.

It's some words I can do, but not all of them. You gonna try? Like his, uh. You might have to pay for that. You might have to

charge for that ad lib, little bro. All right, Julia Beverly, thank you for joining us. Corey, appreciate you being here. Thanks for having me. It's The Breakfast Club. Had enough of this country? Ever dreamt about starting your own?

I planted the flag. This is mine. I own this. It's surprisingly easy. 55 gallons of water, 500 pounds of concrete. Or maybe not. No country willingly gives up their territory. Oh my god. What is that? Bullets. Listen to Escape from Zakistan. That's Escape from Z-A-Q-istan

on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey guys, I'm Kate Max. You might know me from my popular online series, The Running Interview Show, where I run with celebrities, athletes, entrepreneurs, and more. After those runs, the conversations keep going. That's what my podcast, Post Run High, is all about. It's a chance to sit down with my guests

and dive even deeper into their stories, their journeys, and the thoughts that arise once we've hit the pavement together. Listen to Post Run High on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. As a kid, I really do remember having these dreams and visions, but you just don't know what is going to come for you. Alicia shares her wisdom on growth, gratitude, and the power of love. I forgive myself. It's okay. Have grace with yourself. You're trying your best, and you're going to figure out the rhythm of this thing.

Alicia Keys, like you've never heard her before. Listen to On Purpose with Jay Shetty on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, y'all. Niminy here. I'm the host of a brand new history podcast for kids and families called Historical Records. Executive produced by Questlove, The Story Pirates, and John Glickman, Historical Records brings history to life through hip-hop. Each episode is about a different inspiring figure from history, like this one about Claudette Colvin, a 15-year-old girl in Alabama who refused to give up her seat on the city bus

nine whole months before Rosa Parks did the same thing. Check it. And it began with me. Did you know, did you know? I wouldn't give up my seat. Nine months before Rosa, it was called a four-month. Get the kids in your life excited about history by tuning in to Historical Records.

Because in order to make history, you have to make some noise. Listen to Historical Records on the iHeartRadio app, Apple Podcasts, or wherever you get your podcasts. Hey, everyone. This is Courtney Thorne-Smith, Laura Layton, and Daphne Zuniga. On July 8th, 1992, apartment buildings with pools were never quite the same as Melrose Place was introduced to the world. We are going to be reliving every hookup, every scandal, and every single wig removal together. So listen to Still the Place on the iHeartRadio app, Apple Podcasts, or wherever you listen to podcasts.