The Brilliant Idiots - Algorithmic Apathy (Ft. Looney)

Episode Date: June 15, 2023

************************************************** Check out Andrew Schulz www.theandrewschulz.com Stream Charlamagne "Hell of a Week" on Paramount+ Check out all the podcast on Charlamagne's "Black Effect Network" www.blackeffect.com/ Empty Thoughts Podcast podcasts.apple.com/us/podcast/empt…ow/id1622292632 Check Out "Summer Of 85" on Audible www.audible.com/pd/Summer-of-85-A…areTest=TestShare Podcastbrilliant idiots charlamagne tha godandrew schulz Learn more about your ad choices. Visit megaphone.fm/adchoices

I love the premise of this show. Smart people talking about dumb shit. I think it's dumb people talking about smart shit. Oh, we go where we're not supposed to go, baby. Yep, Shalabay and the guy. We are the Brilliant Idiot's Podcast. Back for another week of Brilliant Idiotness. And today's episode is brought to you by Squarespace

from websites and online stores, the marketing tools and analytics. Squarespace is the all-in-one platform to build a beautiful online presence and run your business. There are no hidden fees of price hikes, and all websites are optimized for mobile. And it's so simple, Start with a design template and use drag and drop tools to make it your own.

Head to Squarespace.com slash Idiot for a free trial. And when you're ready to launch, use the offer code idiot to save 10% off your first purchase. Now let's start this show. The Hesi is here. Yes, sir. Big Hesie. Sold out Hesie. Yo.

Two show sold out Hesie. We out Toronto. Thank you. Toronto, thank you so much. That was unbelievable, man. We had another show. They blasted through that one and they got me feeling crazy. So what do you do now after you had two shows in Toronto?

He's just, those are the shows. That's what we want to do. You ran Drake out of the city for the summer, yo. What happened here to leave? He went on tour, Drake said he's going on tour. He said he's not coming back to October. Oh, wow. Crazy.

Oh, my bad, man. No disrespect. Crazy. All disrespect. No disrespect. You know what I mean? Yo, thank you for making room, Drizzy. We got a special guest, our guy, Loon.

Hey. It's Up There podcast. What's up, my brother? Good, baby. How you doing? Loon has been having some fantastic. conversations in our culture for a while down. Yes, sir.

Somebody that I've been paying a lot of attention to. And I'm happy to have you here, man. Man, I'm blessed, man. I feel good. I think my partnership, it means a lot to me. You know, I want to thank you, too, on camera because in particular, in our market, a lot of people talk. A lot of people say I put people in position.

I pass the ball. I'm about assist. You actually are someone that gives a personal jurors and put them in the game. So I want to thank you for that. Yeah, man. Looney is, uh, it's up there podcast is now available via the Black Effect IHard Radio podcast network. You know? Bravo.

Looney's our latest partnership, so I'm happy to have that. You know, because, you know, we need it, we need more culturally, uh, culturally in-tuned podcast out here. Sure. You know? I think it's a lot of misrepresentation, misinformation, so. That's what Loon talks to me about all the time. Luna's always like, uh, we don't give out enough information.

Yeah. What does that mean? Well, for me, right, being on the outside. out of the game and breaking in, I know all I had was these conversations. Right? When you can't reach an Andrew Shokes, when you can't reach a Charlamagne de God, you literally have these type of conversations, and that's all you left with to develop in the dog.

And so a lot of people are developing in the dog, and if we have these conversations in front of those individuals, I think it really likes the way from it. Let's get to the shit, Clooney. What are some of the conversations that's missing? It's a lot of bullshit going on Which way you want to start Wherever you are It's the pod

We can take the new direction Yeah, yeah So I know we've been having this conversation About YouTube Patreon Ads I know a conversation

With Wallo and Gilly Came up about how they Accept ads and different things like that I'm always interested in that conversation How you feel about ads? Ads for what? For the pod Whether there's audio video

because I love it. Right. You're operating a little bit different than what's happening in hip hop market, right? So we have two different kind of business models. You got somebody who's saying Patreon is the way to go. Ads mess up to use experience. I think that's a cop-out.

Right. Yeah, yeah. I would say that too if I couldn't get ads. Right. That's what I mean. I believe that to be a cop-out. It's like, dudes who are like, I love fat bitches. Yeah, it's cow.

What's wrong with fat? There are dudes that like fat girls. Yeah, yeah. But, like, you eat where you can hunt. You know what? You know what? No, I will, I can see that both ways. And I tell you why.

I feel like there's, which is, what he's essentially saying, I guess, there's a subscription-based model. Right. And then there's an ad-based model. Right. You know what I'm saying? Like Netflix is a subscription-based model. There's a subscription-based model, you know.

Traditional television is an ad-based model. Not even just, there's streaming services that have ads and stuff. I think Amazon. Amazon definitely has ads. Netflix. Netflix got ads now? Yep. Hulu, right?

Yeah. Okay, okay. Everybody has an option to go with the ad. Yeah, I think you can do both. Yeah, if you can do both, do both. If you have content that people want to advertise on and you're cool with those advertisers and then you deliver that content in a way that where your consumers still want to watch, then you're good to go. So let's get into a little bit into the weeds.

So what they're saying is that most people, and again, what you shows and what you, both of y'all operate at a high level. so it's a little bit rough to understand it. But they're saying that the podcaster usually doesn't have any say-so over the ads. So someone just presses a button as to, hey, we're putting ads on your show. Chris Moreau, that's not true. I can tell you, that's not true. It's, you know, that's not the case in a lot of our experience. I mean, I think everyone admits that the most effective ads are the ones where the host really feels a connection to it and isn't just reading off a sheet of paper.

I think what... Yeah, sorry, go go. No, but I mean, I think what you're referring to is the rise of dynamic insertion. Right. Right? Where you have these pre-recorded ads. Yes.

That's more on YouTube, though, right? No. They're doing that in audio. And so that's what... That does happen in YouTube. That's the difference between, like, when YouTube will just put ads into your thing, into your content, right?

Like, they can just do that. But there's also starting to do that, I think, in some podcasts, not on YouTube versions of the podcast, but for audio. They can kind of mix and match inside it. ESPN does it a lot. Sure, sure. Yeah, I think, yeah, but in terms of like choosing which brands you want to partnership with,

I mean, that's just, you just have to have a close relationship with the people that are even selling ads. So I'm saying. And you'll see, too, even with Black Effect, like, you know, Black Effect, we, you know, we advertise as a network. So, you know, we'll, we bring in four, five big Fortune 500 sponsors. And then we even come to you and ask you, hey, do you even, do you want to, do you want to advertise one of the need. I've had that conversation. Yeah, if you don't want to do it,

we're not going to say, hey, Looney, you know, you should read this. Right. And so some people think that it's just as simple as I've even heard big podcasts and say, all you've got to do is hit a button. Like, I know what that projection is. All I got to do is hit the button.

And again, he's talking, they're talking about the dynamic insertion of ads. Do you think that ads that are not read by Andrew Schultz for Flayden? Or affect the listenership? Like they say, man, I don't want to hear. Like, I don't want to hear that, Mike. I don't want to hear it.

I love an Andrew show with Moutch you at. Me too. You know what I'm saying? I mean, I try to make it. I try to make everything entertaining. Like, it's almost like, for example, if you, if you're posting a show, right, you've got a show coming up, right? And you're posting on Instagram. You could post a flyer, which is going to be the most boring version of that, right?

It's going to hit the least amount of people. The algorithm's not going to pick it up. Or you could try to make that promotion also a piece of entertainment so that the people who are consuming it, you're like, using their time in a good, enjoyable way. So I think if you could do that with your ads on the pod, that's great too. Some companies are more strict and they were like, yo, just read it like this. And we always tell them, hey, give us an opportunity. Let me be silly with it.

Let me goob because that might be more effective. And then it's more fun for me. I don't want to just read the copy exactly that way. And to Chris's point, that's why I don't, I'm not doing no advertisement unless I've actually used the product. I'm not one of those people. If you hear me talking about something, it's because I've actually used it. our eyes fuck with it.

That's why I think the best things that move are ad reads, but also man, when you just randomly, like when we're here just randomly talking about a TV show, or just randomly talking about something we ate or randomly talking about a restaurant, those people will tell you they'll see that shit

like book sale, whatever it is. Yeah. Because they can tell like, oh yeah, that person absolutely uses said product. Right, right, right. You know? I go to thinking about that, man. So for YouTube, I think that the ad thing, you make good money with it, right? But for podcast and people are saying they, they press that button,

because again, these, these sites, these hosting sites are now allowing people to kind of just insert these ads all the way back into all of their podcasts. And then I think people are not coming out and saying, yo, this is affecting the listenership. I believe that. Like I said, I believe that to be kept. I don't think that's true. I mean, I guess his model is most subscription-based, especially if you're on Patreon, right? Right. Right. But why? Why not get both? Like when I look at y'all, like, why don't I do both, right? Why not take the ad from the company over here?

It makes no sense. Yeah, especially if you have product that you're, you know, putting out in front of the paywall and product you're putting behind the paywall. Yeah, that's what you're putting in front of the paywall. You get to add dollars from that and stuff that's on Patreon. Yeah, I don't get it. I don't get it. I don't get it.

I heard you, though, one more thing. I heard you speak about academics. I want to talk about that a little bit. Sure. I think academics. What did I say? Clooney gets right to it. I love it.

Yeah, you said that, first of all, I think last week you said you said you can do comedy. Yeah, I think he could do it. Tell me more. I just find him funny, and I find his takes good, and I find, like, his use of words good. Economy or words. Not just economy, but, like, specific words that he choose to use and the metaphors that he kind of builds. Like, I think he's a funny guy. Comedy takes time, don't get me wrong, but I think he has a brain for it.

I don't see it. Okay. I think that you're giving him a little too much. I don't know why. And I want to understand why. I think you met him at a very unique time in your life. And I think he's your doorway to the other side of the culture. You think he was before the guy's the other side?

No, the messy, the Chicago, the beefy, bullshity. I never watched the Chicago stuff. But he kind of gives you insight, right? to he's my news source. Right. Yeah. So to the other side of the culture. Like he's your news source to a certain degree, right?

I don't go to Charlotte for news because Charlotte's not posting news, but like for me, like on Instagram, like, you know, the academics Instagram is going to pop up and it's going to tell me like what's going on in the culture. So be it messy or clean, like that's where I'm getting a lot of my hip hop news from. Same. I use it for the same. Yeah, I think he stands in that. Yeah, I think he stands in that spot. but I don't see that translating the comedy. It's not even really, in my opinion,

working great in podcasts. So if you can't have a conversation, how can you... I'm just saying, like, for me, I'm a comedian, right? So I'm looking at people who... And I got to trust you because you do it. Yeah, so it's like... He could be wanting to see somebody bomb, too, though. Oh, yeah, yeah.

Because that's fun. That's you. You're not... You love fans. You love chaos. No, I just like, if you make me laugh, if you're something who can make me laugh, and I genuinely am laughing at you.

your attempt to be funny, then I go, oh, you might be able to do this. One joke that he said. Something that was funny, academics did. Something. Oh, he said, he said, when he was getting called gay by Nikki Minaj's fans, he goes,

bro, they called me gay so much. I was like, am I gay? Bro, they made me question my own sexuality. Like, to me, that's a vulnerable thing to say, especially when you're in the hip-hop world. You got to build that out, though. Say, again, that's a question. You got to build that out on stage.

What you mean? It got to be a build out. She's even had a nut to go with that one line and take so much. And my name. Yeah. Like, I don't think that translates for me. Right. I just, I don't know what you think, so.

No, I don't think I can do comedy. Yeah. If that's the question. Do what about podcasting? Do you, do you watch his podcast? What value? Because I think you like it. I think it's a fantastic podcast.

Okay. Name me. Fantastic talker. I mean, like. Anytime I've had them on the pod, we've probably done like three hours easy. Yeah, no, he's going to talk. He's got information. He's got opinions.

Back is entertaining. You can't take that away from that. I'm not saying he's not entertaining. But when we deal with podcasts and I'm trying to understand the value you see, because I know you see value. Entertainment, funny, strong opinions. Yeah, I think that's what makes somebody good at podcasting. Like having a strong opinion and take on. whatever it is you're talking about.

Even if it's wrong. Doesn't matter. What is wrong? There is no wrong. It's been a feeling. It's been a feelings over facts society for a long time. There's no wrong. Like when we're not talking about physics.

Like we're not talking about biology. We're talking about like what rapper is better. There's no wrong. No, no. That's not his opinion. So his opinions are more so this dude snits. He'll be the first to jump out and say, he's the one that snits when he's not from that culture.

He don't even understand nose down. He'll jump out and be the first one to say, yo, this record sales of this much. He's no longer a boss. And he doesn't understand the business behind the scene. Maybe I got four new artists that are doing great. I just, I don't see him doing anything. I see Looney, you take a lot of that personal because you come from that world.

And it's affecting that world. Explain, found on that. When he comes out and says, yo, about snitching or he makes fun of people or he does this like, I've seen him. So there's a whole world of online. shit happening. I'm sure you know. And he alli-oops those guys, right? For the messy shit. Sometimes he doesn't even play messy guy,

but he'll play your video in the background of him talking about the mess. And then you know how these dudes do. Oh, really? I don't know what's going. Oh, man, is that what he's doing? He's already seen this video and it's affecting real life.

I'm telling you, like, even with Dirk, I give you a clear example. So I can, I can really put you in position. This is, this is, Lil Durk? Your Lil Durk. Okay. Lil Durk just did an interview, right, with academics, three and a half hours. Yeah.

I'll leave off the conversation. Somebody wanted to sleep two hours. Oh, wow. Who? Sleep. Somebody, you don't, just watch it. Like how Kristen just, they fell out and they had to put them out the room. That's what I'm telling them.

Could have been drugs. Could have been drugs. I'll give them that, but I'll say. You know what keeps you awake? What? Drinking pee. Mm. Mm.

Learn that from academics. See? Yeah. I drink pee? No. Dirk, apparently. You didn't see that?

Oh, no, I did see that. Oh, yeah, yeah, the Kevin Gates line. I thought he said he was talking about pro-methoed. P-O-P. So what he said was... You're talking about, yeah, lean, right? Yeah, yeah, yeah. What he said was down to drink?

Yeah, yeah. What do you say? Way more fire. So he said that India know I'm drunk, India know I'm down to drink pee. But then after that, he said, oh, Pete, mix it with the lean. So what he was saying was pop mixed with lean. But if you say Kevin Gates,

you're going to think it's obviously... Right. That's how he, that's actually a slick little box. You drinking pee is kind of wild. Yeah, yeah, definitely wild. Who was the boxing used to drink pee? Say again? Wasn't it a box that used to drink pee?

Who was that? Oh, it was a Mexican dude who was fighting Floyd. He used to smoke cigarettes and shit? No, no, different guy. The Mexican dude that was fighting Floyd. Oh, fuck, when is his name? God, guy, guy, God. I forgot his name, too.

He didn't false. Marquez. Marquez. Yes. That's who we were? Marquez. Marquez. Yeah, yeah.

Okay. Now, you see the example. Yeah. So the example is this. All right, Lil Durk, he interviewed Little Durk. Yeah. Little Durk has real problems in this city. Like, real beef, not some internet rap shit.

Yes. He then went yesterday a couple days ago and reached out to a guy that's a part of the other side. The ops. He's going to really bring him on and amplify everything he's saying about dirt. Oh, wow. And that type of thing is dangerous. And that's what I mean when I say it's affecting real life. It's not content.

But I believe they're so fanned out that they're chasing. They really want to know. Is the other guy a rapper? The other guy ain't even, I don't know if he wraps or not. He's not a notable rapper to be right behind a little dirt. You know what I mean? It's like little dirt. Little dirt just came on there basically saying, listen, man, I'm tired of the beef.

I ain't, I ain't really doing all. Let academics keep rapping back around to the beef. The conversation. You think he's fanning the flamp? Yes. Now, that's an interesting argument. Now, what do you feel about artists that also fan the flames? I think that they have to deal with the results of fanning the flame.

But doesn't act also? No, that's the point, because he won't come out. When he went out to roots the other day you've seen, I mean, of course he probably had some people at some point, but that speaks to his value in real life. When we deal with him on the internet, I'm almost ready to say it's all kept because I can't see any value in real life.

Yeah. But when I- I did not know that you were going to go in on that. I'm not even going on. Is that going in? Is this going in? Is this going in? Come on.

I'm talking about information, bro. Right, right. I ain't called him out his name. Right. I'm literally trying to help motherfuckers understand how to get through this thing. Got you. Academics is somebody that fanning the flame.

What do you say to that? Do you believe that or do you? I'll be honest with you. I don't care. I know because you don't have to do with. I could not give a flying fuck. But like, again, because it's not affecting me directly. Right.

Like, I'm a very passive consumer of, you know, what is it, drill or whatever it is. Like, it's got a, you've got to collab with like Ed Shearer and then I'll. Yeah, Shultz doesn't understand the stakes or the things that situations like that could leave. I'm also not even invested in the music enough to know who. who's, you know, I'd say it's not like I'm this like consumer of drill and then I'm just ignorant to like the real murders and stuff that are going on behind the scenes. I'm not even like the consumer of it.

You know what I'm saying? Like so. And I'm not either, to be honest. But I understand it. And the reality is we do fan the flames, which is, which is, you know, why I've, I've definitely taking steps back from doing that kind of stuff. You know what I'm saying? Like, you know, I know either way, that type of messaging is going to get out.

but I don't want to be the platform that lead to something else. You know what I mean? And by the way, these are conversations I've been having for a while now. Like whether it's with a Vlad or Act or us at Breakfast Club, like, yeah, we do have to be very aware

of what we put fuel on. And it's not. And whether we know we're putting fuel on it or not. Yeah, right. Sometimes it's providing that person with a platform is putting the fuel on it. And that's what I always say, I can go back to like,

I remember having a conversation with an artist And I'm like, well, where the music at, yo. You know what I'm saying? Yeah. You just want to come on to beef. To go at somebody. It's like, nah. And I hate when I get those calls, when you get those calls and people like,

yo, man, such and such wants to come on the show. You know they beefing with such and such right now. Like, nah, that ain't enough to be on the show, bro. I think that's the tricky thing. It's like beef is the lowest common denominator for attention, right? Like beef is like the male version of tities. It's like if a girl wants people to look at her or pay attention to her, she just got to take out the tities.

Right. And men don't have that. But we got beef. We got fighting. Right? So what we got to do is to get attention. We got to start fighting. That's what we are.

I don't mind real issues. Like if you ain't even involved in the beef. Like how you just said, you said Loon is going at act. I didn't, I don't think of it as that. You know what I mean? But I get where people can have that perception. You know what I'm saying? But we didn't expect that.

We just, you know, and I'm just talking about. I didn't expect it. Because last week you, listen, no, nobody expected it. Last week you had just said, he could. It could be a comic. And I'm like, yo, man, shows really like this guy. And I want to really understand why. But I do really like him.

I know I genuinely want to know what value you see. You say entertainment, low hanging fruit. We just agreed that the beef shit is the lowest level of the entertainment. That's where he lives at. But I don't think that's where he lives at for me. Right. You know what I mean? Like I love seeing, I love seeing actors drunk on the stream going,

the top five rappers are Drake, Drake, Drake, Drake, Drake, Drake. Like, I just like seeing him go loose. I don't care about fanning a flame or these, whatever. And it's not a beef thing. I want to be clean. But that's the other thing about me is, like, I will defend the people that I like. He's entertaining, though. You can't act like actually.

And it's not, I don't want, I think you feel like there's a beef. There's not a beef. I'm saying that. There's not a beef. There's a curiosity to understand exactly where he sits at. I just don't see everything that you see. So I know you a guy that can articulate well. But I think, I think maybe you're more.

you have more of like an emotional reaction to it because you're more entrenched in the repercussions of what he's fanning. So maybe you have a more personal connection to that. Whereas for me, I'm not even understanding what's going on. You see what I'm saying? He's looking at it on the surface level. It's funny. I don't care.

Like, to me, like the rap shit, like when people, the idea of like beefing with someone and also rhyming while you do it is like super gay. Yeah. Do you know what I mean? Like, if I don't like you, if I don't like you, I'm not going to be like, fuck you, yeah, yeah, yeah.

You can't have that. Fuck you. I'm like snuff you. Yeah. Or suck you. Yeah. Like, you know what I mean? Like, it's just, it's just to me, it's like the most goofy shit, right?

You know what's so funny about that? I love these different perspectives, right? Because show it's just entertainment. You see it as the damage you could cause in the street. I really hate this guy. I need to write a poem. But listen, I see it. You know what I mean?

Like, it's just. So weird. I see both those perspectives and I add another one. I see worries sometimes. I'm like, God, damn, Mac, you're going kind of all over those people. They make the ones to be, you know what I'm saying? No, it's not the people to be playing with. So I can see all of the different, I see all of those different perspectives. For me, like, when I say the low hat, like, for me in my, in my career, I've been very fortunate, I've been very blessed where, like, I can create comedy and I can create art that people consume and enjoy. And I think because of that,

I haven't gravitated to as much beef because I don't need to do it for none. Lean on it. And I think people who can't really create tend to destroy. And because destruction is often something that we all want to watch, right? Like even when you're a child,

you're like you watch a building get bulldozed or something like that, right? It's just naturally, this is what we see. We enjoy it. So I personally do think that Act is a great creator. I see him make content. I see him build up his platform. I can't let you say that.

Because what content has he made? What catalog does he have? You have flagrant. You have comedy shows. He has black effect. Breakfast. Well, he has his podcast. He has his screen.

He has YouTube. That's nothing. That's what I am. I'm on YouTube. No, no, no, no. You're not on YouTube. You're not on YouTube creator. Me too.

Let's not shit on YouTube. Yeah, like, yeah. We just got on YouTube. No, no, no, I love YouTube. I think, but I think you don't give yourself enough credit because you're You're a great stand-up and you use, you put your stand-up on YouTube. That's why I always say YouTube is a digital billboard, even with the turn your camera sideways. Yeah.

Clearly, that could have lived anywhere because they ended up on Netflix. It's my choice to put it on these places because I want to be where the most eyeballs are. Like if YouTube is the MoMA, right? It's the MET. It's the greatest museum. I want to be at the museum of the most people can see much. How long do you think that has before there's no longer the greatest museum? Well, something else would have to replace it.

And at this point right now, I don't see what could. him it's the fastest growing platform on the planet. I'm curious. You don't look at act as journalism, even though it's like the TMZ. No, because he doesn't know what he's talking about. And how do I know that? Because I'm from everything he's talking about. Yeah, but I'm saying, you know how TMZ kind of just reports on all the messy.

Right. So, like, there is a marketplace for that style of journalism. 100%. So I feel like that would be what he created. If it was just news in the way that TMZ would just, rappers such as such arrested over there. He adds, this dude is a snobled. a snitch, he's a truth teller, this guy's a this and this guy's a that.

He never has to deal with those things, right? And the truth is the truth, and it don't care who tell it. So I'm not saying that. I'm saying that he doesn't know what the truth is. Yeah, and I don't even know why you should get involved in those conversations if you're not from that world. I have no reason to call somebody a snitch. Yeah. It's not, listen.

Why? I don't care. Yeah. Like, people ask me, like, all the time, what do you think about gun and snitching? why do I think about gun and snitching? I don't have nothing to do with that world. When we was on the end of the day, we talked about the Y and Melly case. I'm like, I don't know what's going on with them young boys.

I have no idea. I think people gravitate towards hypocrisy when they see it no matter what it is. I think that might be the frustration with the snitching, even for someone who's not in the world, right? They're looking at someone who might have portrayed an image of themselves and then didn't live up to it. I think we do this with politicians a lot, right? They're like, oh, I'm going to do all these things to help and I'm going to be there for everybody and then when they don't, we go, ah, look at you. Here's the thing.

You got, if you really come from it like me, you know not to believe the rap niggins. You should be saying that before they sniff. You see, when you come from where I'm from, oh, my bad. When you come from where I'm from, you don't even believe them to start with because they own a mic talking like this. Yeah, if you really committed a crime. When you come from this life, you don't even give credence to that, especially the fan that.

Then you're putting people in situations where they don't got no. choice but to wreck because they don't know no better. They don't know no difference. So you helping push these guys into these situations where they have no information. Now, if they just sitting in Chicago rapping by themselves and you don't amplify them, it goes nowhere. So now they're not having to be in Atlanta with a gun. They never got booked in Atlanta, right? But because now you're posting them and you're endorsing them, now it takes them on the road. It takes that show on the road without the information to go with it. You see, they've never lived there, the rappers.

And he's the person that, again, I believe it's obsession with rappers. So he believes the rappers that had done everything they say, I know different. I know rap niggas got to come to me to get money, to get jury, to get certain things. So you don't, again, coming from the culture, you start understanding, that ain't hypocrisy. That's what he going to do.

That's what that rap boy going to. don't do. He ain't never been in trouble. Yeah, you're not surprised. You can see that when you go back and you watch like, like, watch breakfast club for a six, nine. You know what I'm saying? Like, I'm telling him that's where all of this is going to leave. I think what's happening right now in hip hop is kind of like what's happening right now in politics where like for years we believe these politicians, we believe there'd be change. And now with the internet, there's a little more transparency where we're like, oh, they're just lying to us. And no matter what they say, nothing's actually going to change and nothing's going to be any different, no matter which party is. And maybe we're feeling the same thing with hip hop. We're like, oh, they don't actually kill all these people. Oh, they're not actually these big bosses selling these drugs. Or the ones that are becoming successful aren't because the ones that really do it, get arrested. Always. I don't make it that far doing it.

That's right. I always knew that just because, like, if you had committed all of those crimes that you said you did, you would not be out here. Right. Didn't act? I think I've heard Ack say when he was on our pod. I think he was echoing those same sentiments. He's like, these rappers are not living their raps. I think that was one of the things.

Well, here's the thing, because if I say that the rappers by themselves, everything is a lie, then I'll be lying, right? So what happens is the rappers act as a mascot for the team, right? So there is a team of things happen. There is real reality behind those lyrics. It just ain't from him. Now, what Act does in these guys from YouTube, they place those guys in the situations that their team can handle.

Those guys can't handle that situation. And so again, when you look at it, you say, yo, hey, he ain't never been arrested. Well, you think he's going to go face life and not tell? I know that just looking at it. But when you don't come from it, all you see is a rapper, all you hear is what he say, and you don't understand that, yo, bro. Maybe the greater question we should be asking ourselves is why do we feel the need to live vicariously to these people? Do we?

How do we just enjoy the entertainment? Like, we enjoy gangster movies. No, because I think that's the thing. Like, you watch the Godfather, and you're like, man, I want to be. in a mafia. Never thought that. Oh, you're not a white guy. Never thought that.

But like there's certain, like, even like when you play that Meek Mill Dreams and Nightmare song, right? It's like, like, you're going through your whole life. Your journey. Oh, look, wait a minute. Y'all thought I was sending it. Whatever, you know why? No, that's a great point.

When I play Frank Sinatra, that's like. That's right. But you know why? Bro, it's the same shit. Because it's a storytelling. Down in April. Or the, what is it? Wow, I'm fucking up the list.

Because it's a storytelling. Yes. When Meek Mill starts off the song by saying, I used to pray. Times like this. Yeah, yeah, yeah. You know what I mean? Like, as soon as you hear that.

Even the tone of it. He's like he building. I don't care what your field is. As soon as you hear, I used to pray for times like this. Now you locked into your dreams. Whoa. Your dreams. And it's like, there's a way that, yeah, just elicit these feelings.

And we do want to be a bad motherfucker that everybody in the neighborhood fears. We do want to be a capo. We do want to be the, the head dude, the head boss of the family. We do want to be fucking Frank Sinatra. Like, we want to be the underdog that slays the dragon, right? We want to be David, and life is a Goliath. And anybody that's able to slay the Goliath, we want to be that person, right?

Do we want, do we want every, I agree with everything you say? It's like a Marvel movie, really, in that way. Like, we're playing these, we're using these people as characters for our own selfish desires. So there's something with us, too. I agree with everything you said, but do we want more so instead of like, forget the crime, do we just want the structure, the organization, the power? I think we want the emotional component. Yeah, I think we want the emotion. Like the way that you watch a Marvel movie and you go through those emotions and you see

Captain America get his ass kick, but then still stand up to Thanos. You're like, that's what I wish I would do in that moment. Going against all odds, I wish I would be there and fight into the death. And then all the homie show up and we start fucking a moment. I'd be thinking like, yo, imagine having those superpowers and having sex with a woman that don't have superpowers. Wow. Man, that's what you think about it. Yeah, I always thought about that.

Why wouldn't you want a woman to also have superpowers? Because could a regular woman take super dick? Bro, sometimes I think I have superpowers when I'm fucking lot. Like I think I'm really, I'm like, am I the flash? I'm not a flash. I'm feeling like the Hulk. Do you? Yeah.

I'm a grower, not a shower. Are you really? Absolutely. When you get hard, your dick gets bigger? Yeah. Whoa. You got the same size. What's that like?

What's that like? Might get smaller when I'm harder. Amen. By the way, we don't talk about that enough. Listen, with the Avengers, every single one of the Avengers, you can turn into a porn name, yo. Okay. All of them. Okay.

Think about it. Yeah. Iron Dick. Iron Dick. Incredible Dick. Yeah. Mighty Dick. Black Dick.

Hey, I think you're just putting Dick at the end of that. Captain Dick. I think you're just putting Dick at the end. Does that make it important then? I appreciate it just put dick. Then you can do micro penises, ant dick, ant dick, spidey dick. You know what I'm saying? That also works for anything, you know?

Yeah, if you just put dick after, like, postman could be post dick. You know what I mean? Like, bartender dick. Bar dick. You can really take any job and put dick in it. But they don't have that adjective, though. Okay. You know what I'm saying?

The incredible dick. Yeah. That's what you want a girl to say, yo, he gave me some mighty dick. Yeah. You know what I mean? Imagine looking at a girl. Girl's phone and under that phone, your name is Captain Dick. Captain Dick is kind of fire.

Captain Dick is kind of fire. Listen, I want to go back to... I'm glad you have only girls. Because I can't imagine what you would name your boy. I just cannot imagine me. Actually, what I was going to name my last two girls, I named them, what I would name a boy. Really? Yeah.

What did you name? I'm not saying. I'll tell you afterwards, but, yeah, my last two girls, I named those names because I didn't know what they were going to be boys or girls. So I had the name already because the name means more to me than, you know, what the gender is. The name is destiny, right? The name is destiny. God bless. But I want to go back to something y'all said about YouTube, right?

And it's a conversation we had a couple of weeks ago. I want you an act to be besties. No, that would be a, I think they'd have a great conversation. Yeah, I think you guys would have a fun conversation. I think A good. It's okay, you know, I don't see, I don't really have interest in sitting with him. I don't find value. I literally don't find value in what he does.

But here's the tricky thing is that I think you guys would have a good conversation because you're very passionate about your perspective on this thing and you feel like you have a completely different perspective than him. The tricky thing is sharing opinions like that about someone and then being like, I don't really want to sit down with them. I feel like that's unfair. I can sit on your face card. I'll sit winning. What about what about you guys just having like a cool combo? I think y'all have a great combo. Maybe there's growth from that.

Maybe it's like, oh, shit, I see where he's coming from. Listen, don't you know little baby them, they're my guys. Yeah. Oh, so you would feel disloyal. You're right. I see, I see, I see it. So it's like, you know, even with that, like. So it's a loyalty thing, which I respect more than a, I don't want to talk to a person I disagree with.

Right. No, I just had to talk to anybody. I just had the dude that did the King Vaughn documentary and we went back and forth about the Gregombeckham calling King Vaughan a serial killer. Oh, wow. I had to explain to him, bro, you don't, you can't do that without any. evidence. You can't call him

a serial killer. And he had he thought he was talking about fruit loop. What? Another traveler Ross said he said, I was talking about

fruit loops. No, he did. Yeah. Hey, this dude. Yo. That's crazy, bro. You can't call another

man fruit loops, bro. That's crazy. That's disrespectful. It's disrespectful as fuck. That might be like, oh boy. Yeah, I don't.

That's crazy. Yeah. Is this beef or whatever? What? But like I say, bro, You know, like I say, his whole thing, I don't see the value. If I saw value in it, maybe I sit down because I'm a general, right?

Maybe they know I'm a general. They know I can do whatever I want to do. Yeah. So it ain't no 10 on me, right? But it's like, bro, I don't see what you're doing and you done that. What does 10 on me mean? I mean, ain't no lies surrounding me. Got you got you.

Okay. Yeah, anytime you need an update about any of them. I need subtitles. Yeah, yeah. Looney a little baby. That's a great, great podcast. If you haven't checked that up. I remember when you first posted.

I hit you up when you first posted. Yeah, yeah, you did. You did. Yeah, I just like when people have these conversations with each other because I feel like there's a lot of misunderstanding and a lot of that kind of gets cleared out. And then also the people that are following you and really understand what you're saying and also following act and understanding and defending him and believe it when he said, they also get a more like 360 view of the topic.

Right, right. And I think that everybody kind of grows from that. Right, yeah, yeah. And I agree with that. I agree with that. It's just I find it rough because of his position on certain things. Well, now you have a loyalty thing which makes it trigger. It's like someone talking about my mom and now I got to sit down with the dude.

Like, I don't really want to sit across the dudes talking shit about my mom. Yeah, yeah, yeah. So that's, it's like that. If it wasn't for that, I'd have been told Charlemagne get him somewhere and let me hollet. Well, that sounds terrifying. Well, you know, you know, I don't think that. I just sounds absolutely terrifying. I don't think that internet.

I don't think that... I don't ever want you to say that about me, ever. Hey, tell Schultz, get them somewhere. Where exactly? It don't really matter. I'd like to holler at them. You know what? Y'all said something just now.

Don't say you're a general. And they're just like, get them somewhere. If you said meet them at a studio, that'd be different to you. I think I'm going to be the one holler. I don't think, um... Help! I wonder about... Help!

I wonder about that internet audience y'all talk about sometimes, too, though, I think they just like to see people. Yeah, it ain't fans. They're not fans or customers. We're looking for fans and customers. I think I'm almost representative. I'm on the peripheral, right? But I'm probably more representative of a lot of them,

which is this is entertainment to them completely. And they're not putting like the reality and the severity of these situations on the quote unquote characters that they see. Now, to be fair, like you were saying, they're also the artists that are playing into it because they are playing versions of a character, a mascot, what you said.

right? So you've got to let the audience off the hook a little bit because it's like, I'm not taking this seriously, but they aren't also in terms of the character they're playing. This shit is layered. That's what that's the whole point. That's what I'm saying. And what's sad is they're going to laugh at you when you

crash up. You're the same person that's being the orchestrator of all this shit. No, no point in me. No, I'm not talking about you. I'm just saying to go. Come on now. They can't wait for you to crash out as well. When some bullshit happened about you, they're going be on you the same way they're on the people that you're talking about when you're talking about.

Right. And then how do you know your true value when literally your people are here because of the drama shit, right? When you go listen, it's so they're addicted to it. And then they want to know, like you said, it plays a, it is a news factor there. So it is a... Oh, I want to know what's

going on. Yeah, it is. What the, what? Dirk just posted. Baby, just what? I saw the P-line. Right. And he's going to put a storyline to it that doesn't match 95% of the time. I can tell you all right now, drama brings you attention and don't bring you money. So the perfect example of that is brings you attention. It was like housewife shows, right? The housewife shows are incredibly popular, right?

The housewives themselves don't really have fans. Exactly. People are fans of the drama. That's it. That's it. They can plug in anyone to do that. And that's why I say he has no value. It's the Patriots. Right.

But it's a few that have fans, but it's the one. that step outside of the exactly, the Bessony Frankles, the Portia Wool, yes. You know what I mean? The ones that step outside of the show and find something else to do outside of the drama, okay, I use this to get attention, now I'm going to go figure something melts out.

But keep in mind, those people, which is you're 100% right, but when those people step outside, it's not like people stop watching the show. No. They still continue watching the show, but they're also attached to you. Right, right. But you're right.

When people are attached to the drama, it's not you. It's not you. Because they can get that from anywhere. It's a wizard of vase. Yeah. They like the fire. They're using this fire to stay warm.

Yeah. Edward has a fire. They're going to go to stay warm. And then it's the same equipment. When you're not making art. And I think when you make art, people become like when you have, when you're honestly, you know, to credit you like to do what Charlemagne has done throughout his career. Like you're creating art, right? You're creating art.

You're writing bits. Like the donkey the day thing, say whatever you fucking want. It's a bit. It's a bit. It's a bit. I've seen it. In action today, yes. 100%.

Yeah, that's a bit. I've seen it in action today. Oh, who got the doggy the day today? The head of Peter is Ingrid, Ingrid Newkirk. For what? For the Pete David the thing? No, Ingrid said that when she dies, she wants to be barbecued. Come on now.

She said she wants to be barbecued because she said that she wants to show people, this is flesh. You're not going to eat me. Like, Ingrid, yes, we are. No, we go. Ingrid, I want Ingrid to come to the breakfast club so I can invite a chef over. I promise, Ingrid, and I love Ingrid. Ingrid is one of my favorite people because she is so serious and committed to her shit.

But I promise you, Ingrid, you're inviting people to a barbecue. You're going to get eaten. Yo. Ingrid is going to get eaten. Yeah. Guarantee. But that's the difference. Creating actual content and just being the person in the place to say the thing.

Right? Yeah, I mean, that's where we would debate. Like, I think that I think act is a creative. as well and I think he's creating an entertainment entertainment. Give me something he's created. Same thing with true. I'm sorry, I must have missed it. What was it? I think the stream he doesn't own. No, but the

he created the off the record podcast. But not even that. Like being able to entertain and being a destination on stream. Like think about how many people are streaming now, like how popular streaming is especially in hip hop. Like, act is the first one to do it. And you got to give a flowers for that. Like before there were... He's the first one in hip

hip hop. Yes. And it is popular now to scream and act was the first one doing it on Twitch. Yes. So I feel like he's created these lanes and he has influenced culture in that way. And you cannot do that unless you're doing it out of high level. Give me his trunk bit. Give me his donkey other day. His off the record is literally not moving coach in any way, shape, or form. Little Dirk did the interview there. It literally made his rounds about beef and died.

Man, how much any is act going to drink to come back at Loon, bro? Bro. It's going to be crazy. Hey, we're talking, like, bro, you know, I'm a general. Whatever they say on the Internet don't affect real life. I ain't tripping off that. I'm literally trying to get. What is a general?

A general is someone that's shocked called. What is a general? A shock call. I know. You know, it's a shock call. A shock call. Okay, okay. And where is your, uh, I'm a shock call in the culture.

Yeah. The culture. The culture. Is there like a state or a place? No, the culture. Okay. I understand what Lewin is saying, though, and this is what I was saying two weeks going apart about.

Love how vague it is. About like I think, I guess the kids going. I think YouTube should be used as a digital billboard. And I think that what Andrew has done, what you've done is like you've got to create the production, a real production. Exactly. And then use YouTube. Then the script you can't plant on YouTube and say, hey, here I am with my thing that everybody loves.

You got to say, yo, I'm creating this thing that everybody loves, but I'm giving it to YouTube. He's, I'm on YouTube with this thing that everybody loves. And the reason I feel that so much is because that's how I've always utilized the internet. Even when you go back to me and Duvall doing Hood State of the Union or Breakfast Club, like these are actual entities and productions that we use YouTube to distribute. That's all I want is. Flavoring it. I just want everybody to step their production level.

Yeah, that's all I'm saying. You know what happens as competition starts to, you know, be bred, right? Like, more people are in the space. Like you look at Kai, you know, Kai Senna. Like, I think what he did is... Which stream he took it a different way. But he's up production, right? Yes.

He's creating games. He got a set. And this is what I mean. But it's not only set. He's like creating games. Yeah, he's bringing me to me. To me that looks like a set. Like I know, but I could see him doing that anywhere as well.

But think about it outside of the set. Like, let's say whether it is or it's kind of set. But like, not only that it's creating characters, but also creating games. Like, if you have a specific person on, what are we going to do with that? Yes. Yes. The same way that you think about the breakfast club, but the same way that we think about idiots or I think about

Plagrant, right? It's like he's doing that with the stream as well. Exactly. Does that how he's up? Say again? Doesn't he play games? His stream is utilized not to really play video. I think he's 20, 30%.

He's going through something right now, too. We can get into it if y'all want to kind of speak about the business. Oh, absolutely. So, so Kyle just signed his deal, him and I show speed. I think it's with either rumble. Yeah, they signed the deal. They did. Sorry to cut you.

Perfect example. like, and I again saw this on probably academics, but they did this, their new show that's on Rumble. They had Tiana Trump. Is that Tiana Trump? Yes. Hornstar and then another girl, sorry, didn't know it.

And the four of them are like camping. They're like in the woods. And I've seen clips of it and it's fucking hilarious. And here's something that's an idea that they're creating. Exactly. Here's something that can be acquired by company. Yeah. That Twitch stream shit is What is that? Well, I'll tell you what it is.

It's audience. All companies? Right. But here's the reality of the matter. Companies don't really care about content. They care about audience. It is 100%. That's in every field, though.

Exactly. Now, what is the translatable audience? Well, I think, of course, you've seen him do it. No. Masterfully. I think it's a hat tree. They're not moving with him. Bro.

Have they come? I need a bag. Have they come to Rumble yet? I need a bag for fucking defending you like that, bro. I need a motherfucking bag, bro. Have Kai bought people over to Rumble? I don't know. I don't, I'm not sure if he bought people to Rumble, but he said his deal isn't, for some reason, they're not doing exclusive deals.

They're letting them because again, they're more interested in the audience. Because they want them still on Twitch because they can bring people over from Twitch to Rumble. By the way, if I'm Rumble is great. It's like doing a license deal. Yeah, yeah. And if I was those guys, I would go run and get all of those bags. And the reason I would run and go get all of those bags is because to your point, you haven't said it yet, but, you know, what we're talking about with YouTube and all these platforms, you know, they can demonetize you in two seconds. I sent Alex some shit the other day.

I didn't even realize it because YouTube ain't my main thing. They've been striking donkey of the day. And who knows what else on Breakfast Club page for a couple of years now. You need to fire somebody over there. And the shit said, you're not necessarily violating any guidelines. They make you sign in to view it. And you know how that affects it. Yeah.

But we should, that's something you can figure out easily. Like, you handle that easy. But somebody at Breakfast Club should be doing that. That should be their job making sure every single video. is monetizable, it's green, at least, or what's the other one where it's like, we're not going to show that many ads? Yellow.

One of them, but I think what happened is they don't, they don't, they didn't, they didn't do it to the whole, limited ads. Yes, that's the way. I don't think it's okay. They didn't do it to the whole breakfast club page. It's just donkey or the day. And it's weird, right?

Because like last week, there might be a donkey that got like 400,000 views, and the next week you got like 80,000. So what a Loom was just saying is like basically, YouTube, what they'll do is they'll make you sign in in order to watch it to prove that you're like 18. But now that's not suggesting to people and then just kills the viewership. It kills it.

And I think he's seeing that with Donkey other day, kind of seeing it fluctuate based on what he talks about. Yeah, because they do that. And look, here's the thing. I want to be able to say whatever I want. But I also understand that YouTube is giving me the greatest platform and the largest platform on the planet and an algorithm to push out the content that I create that is good. So I'm not going to be a baby about this entirely.

like I will understand the rules that you create. Once those rules stop me from creating authentically, then I have to go to another platform. But I'm not out here going, oh, I should just be able to say whatever racist word I want. I think that's a private shit. Like,

welcome to reality. You showt is absolutely right. And that's why I keep going back and folks be talking about all this ownership conversation. You don't have ownership if you got a YouTube page. No. Because you just own your creation. See, this is the difference, though.

If YouTube can demonetize you when they want, if they can control your algorithm, if they can strike your page and tell you what you can and cannot say, that's not, that's not ownership. You're an employee on YouTube. Also, this is why, and I'm going to go YouTube till I die, right? But this is why it's actually important that these other platforms,

like a Rumble or a Twitch or there's another one kind of kick that are coming out. This is why it's important that they get some market share because they can keep YouTube honest. Yes. If there's nothing else, YouTube can go, you know what? You can't talk about politics. And every time you do, we're taking it down. It could be like TikTok with China.

You say one thing about the president of China out of here. What you're going to do now? That's right. TikTok on your career. That's sure. That's right. So we want that. We want that.

I mean, that's essentially like what the free market is, right? It's competition. Yeah. So what I think is. How free is the market? Seriously, how free is the social media market? I mean, if you're hitting me up about trying to get your Facebook back or getting to your Facebook or whatever, if people are hitting me up about how their videos are getting demonetized. If I'm complaining about donkey today getting struck, how free is the market really?

I mean, I think every market has rules. Like even on I heart, you have rules that you have to stay within that they are okay with. You're absolutely right. But think about how many people online act like there's no rules, which is ridiculous to me. There is definitely rules. Y'all didn't even read the fine print when you signed up to YouTube. Yeah, that's why I think a lot of it. You know what? I never read fine print.

No, none of us have with any of these social media platforms. You could say the N word 40 times in a fine print and nobody would ever be. What if we go to Apple thing like four pages down? It's like, y'all, I bet you won't read this. That's all I'm saying. Like, how free is the market really? I don't think it is completely free.

I don't think it is. But we have to also look at it as a business are a corporation. Right. I think when we start to look at it as like our God-given right, it's not really that because it's not in the Constitution. Hey, you can say whatever you want on YouTube. Right.

That's right. We can be Americans. We can say whatever we want. We have freedom of speech. There are even limitations with that. And I'm a pretty much of an extremist when it comes to freedom of speech. But this is a business that someone has independently developed. It's like somebody, like let's say we open a restaurant, right?

We have a fucking great Italian restaurant. We're serving Ingrid, the president of Peter. Exactly. That's what it is. That is the first meal. Okay. And somebody comes in and they're not wearing a shirt. And we go, hey, we want people wearing shirts on a restaurant. They're like, I'm free. It's like not here. There are rules. Now, if we got a restaurant that's on the beach in Anguilla, we might want to move the rules a little bit so you can eat shirtless because people are on the beach. That's it. So we just have to operate. Exactly. A little bit of giving a take. Yes. And I appreciate that. I don't run from it. But what? What I think is more important is on these platforms having something that has some replay value. That's how I judge content, right? If it has zero replay value, to me, it doesn't add to your catalog. It really means nothing.

It's like, so when you're doing your interviews, you're looking at these as pieces where people can go back. That's what they are. Yes. And yours are too. I feel that way as well. 100%. We go back to, yo, what were you doing in Oven, I ran? What was that like?

Yeah, yeah. You know, because it's more, I feel like podcasts are like the new encyclopedias, where you go pull one and get you something from it, right? You pull one, get you something from it. Yeah. You know, that's how I feel. We're the first generation. And I might have got that from you.

I don't know, but we're the first generation to understand that. I like that way of looking at, like, these are resources. These are pieces of information that are going to exist as long as the Internet. It's catalog. Catalog. Yeah. That's literally what it is. And so we're the first generation to understand.

that this content we're creating its catalogers, think about it. 15 years ago, people weren't doing interviews the way everybody's doing it now. They weren't bringing a camera into the studio, recording it, putting it up online every day. So we started that. We started that 13 years ago. Our first interview ever, we started doing that. Radio started doing it probably 2008. Think about how much shit you didn't see from Wendy Williams.

How much you didn't see from Howard Stern. You know what I mean? Like, luckily you didn't see from Angie Martinez. Yeah. But that's, but that's, you didn't start seeing them until they started doing television. You're going to say that you're going to say that right there. Right there, right there. Well, Stern had the TV show.

Because of the TV show. Yeah, I give Stern credit on that too. I thought he was the first one who pulled back the curtain. Yeah. And let you see the whole. But that's TV. Yeah. Imagine somebody opening up their daily production every day and you get to witness it.

That's what we see now. Yeah. We didn't have that 15 years ago. So we're the first generation to create this, this catalog of content. Vlad, you know, Breakfast Club. Brilliant Natives, drink, chat. All of these different platforms are creating content that's going to be around 20, 25 years from that.

That's a big deal when you think about it. Yeah, that's what I'm saying. So, like, when you got $15,000 of bullshit with no replay value, what is that? Well, what if there is a market for distraction at all points in time now? And that's why a lot of these streamers, they're able to be on for 10,

hours, eight hours, whatever it is. And maybe within that, there's some really funny, iconic viral moments that are going to affect culture, right? Like, I even, listen, the term Riz, right? I remember that came from. I don't know who exactly started, but to me, the impact probably came from Kai's stream. It did. So it's like, that's, is he.

Kaya's a different thing, though. Kai is, he's numeral. He's a different thing. And I want to tell, Kai, don't let them trick you out. He has a lot of people coming in it. So you are giving him credit. Yes. in terms of what he's doing is not the same.

It's actual value. Again, I judge content about replay value. Because I think, Kai's actually, he seemed like just a good, fun-loving kid. And I don't see Kai's throwing up a drama. Why do you switch? I'll tell you why. It has replay value, period.

Right? You will go back and watch Kai. Once you hear the story from Act about the beef bullshit, it's dead in the water. Yeah, but I don't feel, and I'm just playing doubles. Yeah, I don't think white devils advocate. I don't think people go back and view old streams. Streams is one of those things that it's entertaining.

If the stream is, listen, if the stream is produced in a way that Kai usually does, it does have their replay. Let me throw one idea at you right now. What if we start looking at streams, be it Kai, be it act, like, nose or stuff? I've never watched the act live stream. I'll always watch it on YouTube. That's going back to watch.

Hold on. Hold on. Real quick. Well, no, it's one and done. I'm not saying replay after it's made. You go, I'm saying. Check it, take it, check it. I think I got one.

Go ahead. What if we start looking at streams in the same way we look at basketball games, where it's like, I'm not watching a basketball game more than once. I might watch it later because I missed it. Right. And there might be some moves done in the game where I'm like, oh, my God, this is going to go viral. This is going to be ESPN top 10 or whatever. But there was an entertainment value that drew me to it, and I consumed it, be it on YouTube,

a little later or that one time, but I don't need to necessarily listen to it another time, but that doesn't mean that it's not quality, that doesn't mean it's not entertainment. I like this. Because when I'm watching hoops, I'm like, I love this, but watching the game I already saw, that's one of the most boring things. That's super boring. Right? Right. But in the

moment, there's something they're doing. I'm trying to think sports. This is, let's open it up. I think, I think, I'm trying to look into that. I like what Alex said, but I understand. Like, yes, I may not watch it, Kyle Live. stream are act live screen. Again.

I only watch it on YouTube. So therefore, it is content that can be distributed in different places. So it does have to replay. No, but I real, I hear it. That's one play. Replay speaks to it. Oh, meaning going back. Yes.

You mean going back to watch. Yes. I hear it. Meaning the catalog has value. My catalog that I'm bringing over the black effect has vowed. Put it this catalog. I'm taking over the. Yes, yes.

I understand. I understand. I understand. I understand. Only going shower time is good catalog. That's good catalog. But I know that because, no, the reason I'm out.

Because when I'm out now, people say, would I bring that up? That was some shit that was 2012, 2013. This is the point. I get what you saying. So, I'm saying. So, I'm saying. No, no, I get your point. Entertainment and journalism is two different things.

That's what I'm saying. We have to create news. How was your journalist? It's literally entertainment. But he's reporting on the news. You're upset that he adds a little. I'm not upset. Let's not put that out.

I'm identifying what's happening from my perspective. Yes. No one near upset. Did you see what he's a narrative to that? And so that I, I, I, I, understand. But what he's doing at the end of the day is just reporting on what he thinks is he would tell you as entertainment. So he does, he would tell you it's not journalism. He would tell you it's entertainment. He would tell you it's entertaining because he knows, man,

I, listen, he does not know what he's saying half the time, bro. He's drunk rank. We got to get you in that guy to have a conversation. Yeah. What was you going to say? Chris, I'm sorry. No, no, that's cool. I was one. Did you watch his breakdown of the takeoff killing? Yes. Why did you watch it? Chris. It was very compelling. Chris, you're 72 years old. Who to fuck him?

Actually, my 80 year old father actually called me that day. That's actually a great point. What happened with that guy who got killed in Atlanta? No way. Wow. So I remember actually texting you and being like, I think something's happening here. The way he was kind of doing it in real time. Yeah.

I think we have to look at streaming in the same way that we look at sports. I think that's a good point. And I think in particular with that, though, he was wrong on everything. He said. Okay, see, that I don't know. And that has real life implications. He would call his people murderers that the police pulled the video and said, that dude did nothing. Guess what he was going off of?

Oh, you see his shoe binned? When his shoe bent, that means he was swinging his shoe bended. You see the bending of the shoe. Right. What? Yeah, I don't think you didn't necessarily. So that's what I mean is has real life. Now people are looking for these guys saying, oh, you might have something to do with some.

Okay, this is good. We're getting somewhere. So we can acknowledge that there is entertainment value, and even if it doesn't have a replay value, it's entertaining in the moment like a sporting event. And we like that. We like sports and we like streaming. We like news, whatever. Now, there's, but there's also a situation where you think that there are real life implications that are dangerous. And you have a code where you're like, I don't want to break that because I don't want to feel partially responsible for what could happen because of it.

Exactly. Got you. Okay. So that's where your issue is a million. times those shows with other people with other like the six nines and stuff for the world. I'm like, that's entertainment to a lot of people. Yes. But that guy is going to end up dealing with real life consequences.

So that's a common criticism that you've had. You have it. I bet other people share it. So maybe that's the discussion. What responsibility to the platform holders have by platform I don't mean YouTube. Right. You on your platform. Act on his.

What responsibility they have when they're talking about these things? do they have the same responsibility as an artist who's talking about shit that maybe he doesn't exactly live and maybe some people could get hurt off of it or do they have the same responsibility as like the news which is you know fox or CNN which is just saying bullshit anyway to get ratings like yeah my i think i think what they have is a responsibility to speak on things that they truly understand what whatever that might be like you don't draw a bit up about something until you really know what angle i'ma go how i'm really going to dress this up, right? What's happening is the need to be first has driven them into this weird place.

This is a news thing too. This is happening in a news team. Yeah. We live in a first economy. So everybody wants to get first and instead of really digging in and figure out what is true, they figure out how to be first. They'll get back to what's true after the fact. Let me get these clicks and engagement now for being first because everybody running the story. After we just throw the story out, then we'll come back and find out what's true or not. I think it's a healthy criticism. That's why I think the convoy would be really interesting because I'm curious what Act would say about his responsibility.

There's nothing you can say. Well, I'm so curious. Yeah, no, yeah, yeah, yeah, I give you that. I give you that. I give you that. Yeah, I think that would be a good combo, man. I'll give you an example recently. We had a, we had Young Nudy on, right? Young Nudy

had on the chain that said four, I think it was four P. Four L. Four L. Everybody loved P lately. So I go to, I said, you, I said, yo, you sign a little, I said, you sign a little baby? Because I'm thinking four. P.F. I don't know.

To the four P.F. You know what's that? What's that? I don't know. That's the little baby's regular. Exactly. And it was just like me being from that world, the way he answered it, I literally said an interview, like, I feel like I don't need to ask no more questions about that. Yeah.

I don't know the difference. You know. You know? And he drives into that. Now, let me tell you. I'm going to tell you what made me think. Not only just him. I'm going to tell you what made me realize that that was the thing

because Act posted it. And under Act comments, it was people saying, there goes Charlemagne instigating. Charlemagne being an instigator. What was the instigation? I don't know. So I'm going to speak vaguely about it, right? And I don't know anything in particular.

But he asked him, was he signed a baby? He said, no, I'm signing this 4L, this I shit. And then he said, what's the difference between 4L and 4 p. thinking that there's a connection, right? He was like, oh, we're the biggest. Now, the internet can take that and academics are posted. And then here comes 5,000 YouTubers

who pay their bills off clicks. It's just barely making $1,000, $2,000 a month. Here they come. Act is the validity. If act is what's driving a lot of these blog sites you see where they barely make and it's salaciousness. I mean, it's some shit

every time they cite act. DJ academics page said da-da-da. DJ academics said da-da-da, because that's the only place they can get it from, because he's misinformed. They can't get it from Loan. They can't get it from Charlemagne.

They can't get it from people who are informed in the culture. That's why they cite him every single time because it's the misinformation as to what you're actually looking at. But the 4-PF-4-L thing, allegedly something's

happening down there where, um, I don't know. Maybe they don't see out of eye, but I've seen Bateman Savage together several times, so I don't know what that is. But in the streets, again, the rappers act as mascots. I'm not looking for Savage and Baby to have a thing, even if there's a thing that exists. This is what I'm telling you. Your starting point tells me where you're, where you're in, it's, in regards to the coach. Your starting point, right? So when I even hear that, I say, damn, that ain't Savage and Baby. if there's something, right? And I'm saying there's nothing.

But if there's something, that ain't, that's some behind the scenes, something back there going on. So when you grab that and put that next to both those rappers, you put them in that unique place. Those two guys happen to be generals where they're from. So they know how to deal with it, ignore. Don't let the internet get us,

but act is putting young 22-year-old guys in that same situation that don't have that information. He said what? He said he bigger than, nigga, he's he the biggest, y'all. He ain't time by none, dude. And, man, what's so interesting? But I'm looking at the comments, and I'm like, man,

don't nobody come up approaching me about no 4P and 4 p. I don't know nothing about none of this shit. I'll be 45 in two weeks. Okay. So, and me, I'm sick of. I still don't know what it's going on. I'm sick of. It's just two crews, you know, 21 service little baby.

No, of course. Yeah, it's just the thing. I'm sick of all of that, but I know they need, it needs some, it needs some game. information. Yeah, yeah, because I can go without it. Why would 21? Oh, you're saying their crews might have been.

It might have been. It's mad. The rap dudes are never, unless you see them fight when they see each other. Yeah. It's usually behind them. Something doesn't happen. And it can be 10 partners down. Oh, fuck.

But you got to hold your boy down. And even if I don't got to hold him down, they might hold me accountable just because that's my guy. And is there any reconciliation? It depends on the circumstance. When it's bloodshed or his death or certain things, Like, you know what I mean? But if it's a little bickering online, usually though, that won't even make it.

Then the generals, that don't even make it past. Gotcha. So how can someone report on that in a way that you deem appropriate? Because people like drama, people are nosy, and they love to gossip. So it's like there is a market for somebody doing that. I think you do it like the news. Even though the news doesn't do that anymore. Think about how the news was back in the day.

Right. You didn't pick a size. By the way, the news model has always been if it believes it leads. But that's not bad because if the news now is reporting it with opinion, with a bias, why can't somebody? Well, you can have an opinion without picking a side. You could have an opinion without calling somebody the Grim Reaper. Listen, if, let me. Why would you hold a YouTube streamer to a higher standard than you hold?

Because that's the, that's the people who have the ears. That don't make no sense as you're saying, Alice. Those people have the ears. Nobody's listening to Fox News. Those people are impacting people to the way Fox News impacts America. Oh, shit. The way CNN impact America. We can't look at, we're looking at streamers as if they're not influential.

They are, yes. But what Charlie is saying is really brilliant is, is that they're more influential than the news now. Exactly. So even though they don't have these billion dollar corporations that are behind them, we have to hold them responsible for the same amount of information being disseminated to the people. So it's really not about how big the company is. It's how many eyeballs are looking at that creator. And you realize how big and influential they are when you see them getting sued in court for millions of dollars that they don't have. They're being held liable for the things that come out of their mouth.

And you're going to see more and more of that moving forward, a lot more of that. You know, there are people in the industry that care just about the cloud. and don't have morals, so to speak. But here's the thing. They're going to end up all in millions of dollars. Here's what I think about reporting on the salaciousness or the being for all of that. I feel as though you just be informed because I do know it's a market for it. And I will want somebody black to do it instead of a culture vulture coming in and amplifying it.

But you ain't no better than the culture of vulture when you just is misinformed as the culture of culture. You just got my skin color, which is even more detrimental. remember because people look at you and think you know they look at you and say that's egg he or that's whoever let's take his name up because it's not really just about him there's a culture of this bro like there's a there's a whole that's the thing that annoys me is like everybody wants to be a culture of ultra it's like that's my shit like stop riding there you go like leave it into the boys you know what I mean great conversation man let's pay some bills uh Squarespace today's episode

brought to you by Squarespace. Squarespace is the all-in-one platform for building your brand and growing your business online. Stand out with a beautiful website, engage with your audience and sell anything, your products, content you create and even your time. Squarespace makes it easy for creators to monetize their content and expertise in a way that fits their brand. With member areas, you can unlock a new Revulieu screen for your business and free of time in your schedule by selling access to gated content like videos, online courses, and newsletters, create pro-level videos effortlessly. The Squarespace Video Studio app, helps you make and share engaging videos to tell your story, grow your audience and drive sales,

stand down in any inbox with Squarespace email campaigns, collect email subscribers, and convert them into loyal customers. Start with an email template and customize it by applying your brand ingredients like site colors and logo. Built in analytics, measure the impact of every sin. Use those analytics and insights to grow your business. Learn where your site, business, and sales are coming from and analyze which channels are most effective. Improve your website and build a marketing strategy based on your top keywords or most popular products. and content, head to Squarespace.com slash Idiot for a free trial. And when you're ready to launch, use Offa Code Idiot to save 10% off your first purchase

of a website or domain. That Squarespace.com slash Idiot would offer Code Idiot for 10% off your first purchase. Talk to them about Levitate Shokes. All right, guys, I got to tell you about something that's been keeping me feeling absolutely fresh, healthy, and energized lately, and it's called Elevate, okay? Your Vitality Daily Greens is co-founded. by Steve Harvey and formulated by Harvard scientists. This game-changing formula that boosts your body's mitochondrial production

providing you with sustained energy throughout the day. No more relying on coffee or unhealthy energy drinks to get you going. It's packed with over 30 superfoods, vitamins, and minerals to feel energized, focus, and ready to tackle your day. Look at that. Nine greens per serving. Clinically studied probiotics contains fruit, vegetables, mushroom blends, enzymes to aid digestion, zero grams of added sugars.

Listen, it's vegan, gluten-free, 15 calories per serving, cost only $1.50 a day for all that value in your life, all that energy, all that health, so you can live forever. Elevates also has a 60-day money-back guarantee. They're so confident you're going to love it, it's going to change your life. They'll give you a money back if it doesn't, okay?

If you're not 100% satisfied, they're going to refund your full purchase. So I want you guys to go get it. have three delicious, delicious flavors. You just mix a scoop into your water or juice and you are good to go. Chocolate, tart, cherry, and the original greens. Take control of your health today and experience more daily energy with Elevate U. Vitality Daily Greens.

Go to elevateu.com. That's L-E-V-A-T-E-Y-O-U.com and use the promo code idiots for 15% off your entire purchase. Now let's get back to the show. Church announcements. Hezzi, what you got? We're going to announce a couple cities soon, so stay tuned for that. So you're about to go on tour. I saw the life tour. The life tour. So we're going to announce a couple new ones soon. All arenas?

No, not all arenas. Okay. But yeah, just some cool, some cool venues. Some cool venues. So, yeah, stay tuned. Stay tuned. Looney, what you got? It's up there podcast every Monday, midnight, video, page. YouTube staggered three days. F-O-G-F-O-T-B on YouTube,

big Black Effect Energy. That's right. Loon is a part of the Black Effect Family now, Black Effect I Heart Radio Podcast Network, so you make sure you subscribe to the It's Up There podcast on the Black Effect I Heart Radio Podcast Network. I want to tell you all real quick, make sure you go pre-order Invisible Generals.

That is the next release. Well, actually not the next release, but there's a release coming out before Invisible Generals on my book in print black privilege publishing, but Invisible Generals is a true story of America's first black generals, Benjamin O. Davis, Sr. and Jr., a father and son who helped integrate the American military and create the famous Tuskegee Airman. So make sure you go pre-order that.

Salute to my guy, Doug Melville. It'll be out November 7th, but you can pre-order now. And we got to big up our guy, Chris Moreau, man. I just saw this article, this headline and deadline. Brad Pitch Plan B hires Chris Morrow as head of audio. All I want is for Chris to get some new

goddamn headshot. This is crazy. This is crazy. He showed me that I didn't know that was you, Chris. That is definitely Chris. Plan B entertainment. Brad Pitch Production Company is moving further into the audio space.

The company which recently secured investment from Mediwan, Mediwan, has hired Chris Morrow as head of audio. It comes after the business unveiled an exclusive multi-project development deal with Audible to create the Slate of shows with the Amazon-owned company, including a summer love thing by Bradford Young. Morrow co-founded the Live Speaker Network in 2013 with the late Reggie Combat Jack O'Say, home to shows like the Reed, brilliant idiots, and the Combat Jack show.

He is also the co-creator and editor on Gimlet's scripted series, Mogul and the creator, executive producer, and co-writer of the Audible Original Summer of 85 hosted by Kevin Hart. Monroe has also co-authored six New York Times bestsellers, including Hustle Harder, Hustle Smarter with Curtis, 50 Cent Jackson, and Black Privilege and Shook One with Shalameh, the God. We are very excited about the audio medium as a place where brilliant artists are working to tell stories in new ways. We are thrilled that Chris, who's working in this space,

has been of the highest quality. We'll now join our team and lead our efforts in audio storytelling, said Plan B's Pitt, D.D. Gardner, and Jeremy Kleiner. Chris, the floor is yours. Wow, I wasn't expecting you to read the whole press release. You got to let them know your resume, man. Yeah, it's exciting. I mean, you know, it's like a strange time to be starting,

kind of working in the film space with a strike going on. But Plan B makes incredible films. And drugs. Plan, right. Yeah, a lot of people did think it was, what is that, like a birth control thing? Yeah, yeah. Anyway. I was adorable.

You just said, what is that? I don't know. I never used it. Come on, bro. I'm a little old for that. I'm a little old for that. I'm a little old for Plan B. That wasn't really my error.

Yeah, killing it, my boy. We're trying. We're going to try to make some movies out of some audio. Let's go, man. That shit ain't happening no time soon. We got time. Hater, bro. This motherfucker like, God, damn.

Like, what he said about the writers crack. Listen, man, I'm all for the writers crack. I'm part of the WGA. I voted for the strike. I don't know, man. It's looking tough, bro. I had a conversation with somebody last week. I'm not going to say who and what show,

but they're a big dog. And we were having a conversation about the writer's He was like, what you think? I said, I don't know, man. You know, I'm glad that they're applying pressure. But the way I'm looking at these studios right now, I think when it comes to the writers, I think that they're going to, at least it's going to be for a moment. I don't think it's something that's going to last for a long time.

I think they're going to try having one or two riders, one or two people across the line, right? And they're going to try chat GPT rooms. So instead of writers room with nine people, 10 people, it'll be like two people in the AI. They're going to try that for a moment. That's going to happen at some point. That's inevitable to be the case. I think they can do that.

Yeah, I think they can do that. They're going to try it. I saw the guy who writes Black Mirror. He said that he tried to write an episode on Black. He tried to let Chad GPT write an episode of Black Mirror and it was terrible. And the first thing I thought was terrible to who. You might let us read it and we might love this shit. You're the creator.

Yeah, you're the writer of Black. It takes time to train an AI. That's the thing. You got to learn how to talk to it to tweak it to do. what you want to do. Well, if you got, if you got a writer from one of the, who's the guy, and he's, he, he's, he's the articles out, but if you got, like, the writer from one of the top shows out, and he puts that premise in chat, GPT. It's not about the premise. It's the premise. It's the prompt. Yeah, so exactly. So basically, think about, like, you ever, you ever on Google,

and they type in words and all the keywords? No, not even that. Like, and they pop up, and it pops up, like, nine images, and it says, click the boxes that have a sidewalk. Yeah, yeah, yeah. Click the boxes to have a stop sign, right? What that's actually used for is, Google's using us to train an AI. And what they're training the AI to do is driverless cars. So what they're doing is, the AI is going to learn what a stop sign is by R, exactly, what a sidewalk is a bridge and mountain. And they're going to learn what that is.

And then every time it gets it right with us, so the AI makes a prediction. And if it clicks the same boxes at us, then it gets rewarded. You don't think the best riders in the world can train it already? What I'm saying is they're going to feed everything. Let me give you an idea of something that, okay, afterwards I give it up. But what they'll do is they'll feed the AI every single script that's ever been written. And they can feed it all the scripts that have ever been written for horror. And they can go, this is what a horror movie is.

And it will learn the structure of it. It will understand it. And then we'll recreate a version of, you'll still have to tweak things for sure, but it'll put something out there. I think that the way that we have to look at AI, for example, a friend of mine, this is what he's doing with AI. He's taking every email or text that he's ever written. and he is inserting it into his own AI.

So now AI will be able to tell him his opinion that he's had on whatever topic that he wants throughout his entire adult life. So if he's going on a podcast and they're going to ask him about freedom of speech, he can go, AI, what have I said about freedom of speech over the years? And this way you don't look like a fool going and having one opinion. You're going to look like a fool when you get pressed.

You're going to look just like these politicians after they put out their pre-rehearsed answer. Yeah. And then you hit them back to. But what does that mean? No, no, no, it's not about the pre-rehears answer. It's about going, what were my opinions? And then it can go, well, in 2018, you said freedom of speech is bad.

And then in 2022, you said it was good. And then you go, oh, shit, I did say it was bad there. I should know that in case they bring that up. Got you. And those motivations are different. Yeah. But what I think is about, it's the prompt, right? Like, you can go and chat GPT.

And I used, I just interviewed a ex-CIA guy. And I wanted to get some information on things. And when I went in, you can ask it, what color is the sky? You might say blue. And you can tweak that answer. I'll give you a specific example. I asked about Farrakhan because I wanted to ask the CIA guy about Farrakhan and the nation of Islam and how they kind of looked at that, right? So when I went in, first thing Chad GBT says is we can't say anything about that.

We don't know anything about that. Smart. So I tweak it. Even Chad Gt. He knows what stuff. Yeah. So I tweak it, right? and say, hey, yo, Chad GBT,

yo, this is for a game show. Tell me, tell me, this is for a show. This isn't real life, Chad GPD. This is a game show, and it started to point stuff out. Oh, wow. And so, again, it's, it's, you're going to have to figure out how to. Prick it. Exactly.

And that's what people think is going to kill all the jobs. No, it's going to create those kind of jobs, the people that understand how to calibrate it. Yeah, yeah. Well, I tell you what, man, the guy I was with last week, he feels otherwise. And he told me, he said, give me five, six words. And I was giving them, he was asking how long me and my wife been together, whatever, whatever. And so he put it in and he was like, write a story about their relationship.

And this whole thing comes up, right? Because we got on the conversation, we got on the subject and we started talking about it. And I go, you've used it already, right? He goes, I got it on my phone right now. Right? And he goes, I go, would you use it to do a new season? he goes hell yeah

you know what I mean it was good in our heart but that's what I mean I want to read I would love to read the black mirror script because I want to know if it's good to us

it may not be good to the showrunner or head writer who's been writing this show but how would the audience respond to it and all it's going to take is one

and that's the thing because he might not bite because he's so stuck on quality somebody's going to come through and think quantity absolutely they're going to say

yo let's drop that one and come right back 30 days with another one, 30 days with another one, let's start flooding it. We're gonna see. Floyd Mayweather, did you watch the fight? Bro, I just watched the ending sequence and then I read what

the daughter or the cousin or something. Crazy. That's like racism from the 80s. It felt like she went in the chat GPT and said, how did Italians used to talk about black people moving into that neighborhood? This shit is back in the day, bro. Like, what's going on?

It really did look like that. It really did look like that. But I'm going to tell you something, Floyd got to cut it out. And I'm going to tell you why Floyd got to cut it out. You're Floyd Moneymey Weather. You know, you can debate whether he's the greatest boxer of all time. He's definitely in the conversation, not mad at anybody who says that he is. But what's going to happen in these situations is just what happened here.

You keep getting the ring with these amateurs like this who don't give a fuck. Yeah. So what if he would have just dive at Floyd's knees? You know what I'm saying? Took his fucking knee out. One of his guys would have just ran in the ring and hit Floyd with something. Why does Floyd keep putting itself in these situations? You can't tell me it's just for money, bro.

Remember we talked about it this morning? They were saying it's an equity player, right? And I'm like, he's been getting equity in his fights. Not his fights in the network, so it's passive income. What happens is if they have two million subscribers on Zeus and they pay $5, I mean, is it $2 million? They said $2 million. Do the amount.

Okay. Right? If they tell him we give you 30% of our company, if you bring your fights here. Now in 12 months, whether he fights or not, that's 30 million. Yeah. Right? Smart, smart, smart, smart move. But he's been doing exhibition fights like this before Zeus.

And when we talk about somebody having equity in something, this guy had equity in fights when he was getting $100 million to fight off pay-per-views, man. But see, you're talking fights. It's the company's passive. This puts me in a position to now get passive income from a net. work that's already wrong. I'm fine with that as long as you don't have to do this to get it. How else can Floyd get it though? Just being an owner in Zeus, invest in Zeus. But I think the value comes from. He's raising the value. Yes. He's raising the value. Is he? Yes. Have you subscribed

to Zeus yet? No. Have you subscribed to Zeus yet? I'm more likely to do it with him fighting than without him fighting. He's fought twice on here. You haven't ordered one yet. Yeah, because I don't care about the Gotti guy. But if he fought someone I cared about it. I bought the zone immediately when the zone came Yeah. Because the zone has high quality boxing matches on there. And the zone is also showing me when Jake Paul has a fight, I'm going to watch Jake Paul. Get your money, Floyd. I'm not going to tell you.

The zone won't give him no egg, bro. Get your money, bro. I don't like this for his brand. I know it's easy to say. I don't like it either. And that's the problem with our generation. Everything's about the money. Like, you still Floyd Mayweiler.

I don't like it either, but I understand. Like, look at this shit. No, I think the problem. This is nigger mania. Yeah. I think the problem. I think the problem with, I think one of the problems with us is that we hold athletes up to such high regard that once they do things that don't live up to our standards that we built up for them, they let us down. So we're like, yo, you should retire and not make any more money because you'll let me down.

And it's like, this is how you're going to provide for your family. This is how you're going to keep the people that are working for you employ. If this is what you got to do, do it, bro. I guarantee Floyd made more money off Logan Paul fight than he did this. Yeah, I probably did. Yeah, yeah. I have no problem with him doing exhibition. But you still need, it might need to make some money, you know?

You think Floyd still have to make money? The long way. So let's say, let's say 10 years from now. I'm not shitting on Zeus in no way, shape, or form. How long do we think Zeus going to be around with that type of content, y'all? That's a thing. You'll be surprised. Look at love and hip-hop.

You don't watch the blue face show? I'm 35. I'm 45. Yeah. I didn't seem so much shit like this come and go, yo. Yeah. For sure. But I didn't see so much shit like this come and go.

That shit may seem. That shit seemed like it's the hottest shit to y'all now. In three years, y'all won't give a fuck. That's true. But if they am. I don't want to hear shawler shit right now. You're living in a bubble right now. I'm not living in a bubble.

There's a market for this. People like that. For how long? Reality TV has been forever. No, it hasn't. Your reality TV came. No, it hasn't. This episode has been brought to by Zeus.

Zeus is one of the greatest streaming platforms on the planet. Let's to this point. there's not shows like flavor of love anymore that came and went. There's not shows like I love New York anymore. There's a style of reality TV that came and went. Does reality TV still exist? Yes, but what type?

Right now, the shit that's winning is the high-brow shit. To have a show on Bravo, you've got to look like you have some fucking money. You got to have some type of career going on. I'm not saying it's high-brow, but I'm just saying it's high-brot and it used to be the motherfuckers shitting on the floor

trying to win flavor of flavor's love. But there is a market for people who like the ratchet shit. And so if no one wants to put that ratchet shit on TV, Zeus eats up at his time. Once again, Alex, for how long? I mean, sure. Make your money for, make, you just keep coming with a new version of rackets. Yeah, yeah. These old white bids are ratchet too. Don't act like they're not ratchet. That's why they're not. It's a different level. It's the network's job to craft something as they evolved, though. Like, like, like, they're the difference between drama and lowbrow bullshit. I promise you the lowbrow bullshit. People love the lowbrowbrow shit. For how long.

Forever. Forever since the beginning of time, bro. That's not true. That's not true. It's not true. No, it's not true. You didn't read the Bible, bro? Read the Bible.

You know how many lowbrow stories are in the Bible? No. You know, they all gay over there. Blow them up. Listen, I'm gonna tell y'all this. Y'all, y'all do that shit. Get your money for the short term. Longevity play?

That ain't it. How long was Jerry Springer on? People love Jerry Springer watching all that ghetto shit. That's the same thing. Jerry Springer was on for a long time. But exactly, so what do you think Zeus is going on? How long was Jerry Springer on? How long was Jerry Springer?

The other dude, the bald dude. But once again. Once again, that's the first of its kind. Those are the people that strike oil. They do it once. And then everybody thinks, oh, that's the way to go. So everybody wants to do it. It's like when Kim K did a sex tape. You know how many motherfuckers put sex tapes out

thinking they're going to be the next Kim K and that shit did nothing for them? That sucks. Now there's only fans and people are making money on that. Like, only fans are popping. For how long? For 27 seasons. 27 seasons. A long motherfucking time. Once again, first of its line. This is for him to use.

Yo, don't listen to Alex. Don't chase this shit, guys. No, don't chase this shit. This is not the way. I did. No cloud choice. Alex is an algorithm. We were going to start calling him algorithm Alex.

If you were a garbage bill kid, you'd be algorithm Alex. See, now he's being academic trading the story. Don't chase the algorithm. Create something that is going to stand the test of time. You know, Alex, why you keep telling people to chase the algorithm? That's for real. That's crazy. What do you doing? This shit. This shit does not last. Let's take everything off YouTube. And I'm just a stern believer you can catch more with honey than you can vinegar. You're going to get some flies for a couple of years. But here's what I think. You want to be Netflix or you want to be motherfucking? See, but here's the thing. But there has to be a market for everything. So if you say that the market, tap out of the market, tap into the market, build yourself and go. See, but here's the thing. But there has to be a market. So if you say that the market, tap out of the market, tap into the market, build yourself and go.

go the other way. Like VH1, they've had very raunchy shows that's still around. Right? So he needs to operate like a VH1 or a B-T. That's what they're doing. That's what I'm saying. That's what who's doing. You're like, you're agreeing with me. That's what. You know what? You know what Zeus is about to get in a minute?

A whole bunch of lawsuits. I think, see, and a whole bunch of that phase yet. He ain't went through that. He didn't go get a, to VH1 had got that. Yeah. A whole one went through that phase. You will have to survive that. And a whole bunch of protesting in a minute. Give it a minute. Give it a minute. I mean, it's behind.

You'll definitely have to survive the lawsuits because of the fighting and all of that shit that constantly happens. You're going to go through that. But if he's innovative, then maybe he flips out of that. And, wow, I never thought that started off as a such and such. Look at it now. I don't know who it's going to be, the NAACP or untelfare. If somebody is going to start coming at Zeus' neck for the depictions of black people, black and brown people, guaranteed them.

Guarantee you just wait on it. just wait on it. It's a guarantee like a joke it's triple double. WorldSpa. What are you saying? What are you saying?

They've changed a lot. That shit is, what are you talking about? They're actually a music distribution company now. They focus more on breaking new artists and they do all that fighting all that. They had to do that. They had to move away from that.

So now there are other websites that put the ratchet shit and people go there. There's always going to be a market board. And those people are going to hit that wall just like World Star and everybody else. That's what I'm saying. Longevity.

Alex, yeah, that shit will work for the short term. This is like that out. You're going to look back on the future and realize how stupid you look. Yo, shout out to Zeus Network. Zeus, y'all to go. Okay, we love what you doing over there. Keep up the great work. That's right.

That's a white man telling y'all that. Y'all keep on giving them entertainment with that nigger shit. Let's do some asking that. I didn't say that at all. You can catch more honey or something. I want to do Ask an Idiot, Taylor. Let's do Ask an Idiot. Yo, you know what we do every single episode?

You know what? We can talk about this. Brough, you're lucky you ain't get your ass, motherfucking beat. If Clay was alive, God bless the dead. I promise you, Clay was going to be much. Clay was not going to do what Duval Security and Snake did. Trust me, Dubal Security roughed them up a little bit. Snake wanted to put hands on you.

If Clay was alive, Clay was going to tag your ass. This ain't funny. Alex think this shit funny No, I don't. Stop, stop. Don't put this on me, Alex,

Alex think this shit funny. Alex think this guy got a future, yo. All right. Alex said this guy can sell out Toronto right now. Oh, my goodness. There's DJ Charlotte Demmix over here.

He can sell out of Scotia Bank right now. DJ Charlotte Demmix over here. That's crazy. You're crazy. That's right. He pulled the wind down. I like how the big dude just said, fuck the same.

I'm going to get him out of here. Yeah. Get you first. Get you. Oh, man, when they big like it and they just jump on you like this. It's old. Yeah, your body collapses. Why is this, why is this considered funny?

I don't get that. Yeah, it ain't funny. I mean, it's funny. It's funny. It's not a security reaction. No, Duvall's just reactionary. Yeah, of course. I think about other shit, right?

I don't like how he just was able to walk up on Duval like that. That could have been a blade to the neck. Yeah. I don't play like that. Oh, so why is he holding him? Like, no, why he's touching him, yeah. He deserved to get his ass beat. This is a.

You kiss me without fucking consent. Word up. And you keep up behind me. Come on, man. What if I've been to prison? No, that's sexual assault. Yeah. He should go to prison for that.

That's sexual assault. Good. So who's that on? The organizers of the event. Yeah. Yeah. He's green lit to be down. Yeah.

Yeah. Yeah. Let's give him an audience. Let's do some ass. Let's do some ass. How? Why? I don't know.

Why? You're the only person is in control of whether he's... Why? Why, Alex? Okay, let's do some Ask an Idiot, Taylor. What we got? I post. I never posted it.

Let's do Ask an Idiot, Taylor. Taylor gang. Timmy the Bap, bap. What we got? I keep saying about that. Slupti Quiz 100. Quiz 100 said, have y'all watched Ali Sadiq special on YouTube called Lost? No, I haven't, but I planned to.

You know who actually recommended me that? Mefferman. Oh, wow. I was with Mepf last week. Meff said, man, who you think is the funniest black comic out right now? And I said... Andrew Shulk? What?

I said Carlos Miller. I actually thought he said... I heard him say black comic. Then I said Carlos Miller. And then he said Ali Sadiq. And I don't know why I thought Ali Sadiq was white. Isn't there another alley? Not Ali.

Not Ali Wong. It's not another alley? Oh. Not that I know. So when he said Ali Sadiq, I don't know. I thought he said black, but I guess he didn't. So then I said Andrew, he said you was funny as far. fuck. Oh, respect, man. But

everybody keeps telling me to watch Alice is a deep special on YouTube. We got to check it out. Yeah. Okay, what about, oh, that's a good one, too. Hold on scroll down. What's the, scroll up a little bit, Taylor? Charlie Marksiano said, when is Brilliant Idiots, the movie coming out?

Who would you feature in it? I definitely want to do a Brilliant Idiot's movie. Like, that is something I absolutely positively want to do. What would it be about? like y'all living y'all regular lives and meeting up to do the pod I got some ideas

yeah I got some ideas there has to be some you know adventure some chaos yeah yeah like like something going on in New York City something like that I definitely we definitely gonna do a brilliant to this movie though

100% that'll be done scroll down some more Taylor what we got favorite record this year you know what I just saw a very interesting stat and this is why I keep telling everybody man y'all got to really start thinking outside the box.

That TikTok time. No, complex. No hip-hop album, our song, has hit number one in 2003, a first in 30 years. By this time last year, six rappers had number one albums and two hip-hop singles that topped the Billboard Hot 100. This is a good conversation. I don't know if I said it here,

but I've said it before about how I feel like Afrobeats is going to be the biggest black genre of music soon just because I feel like there's a lot. There's too much low vibrational energy in hip hop. So we need high vibrational energy. Yeah, it was one thing when, you know, we all grew up on crunk or we grew up on trap music, but we didn't see so many rappers getting caught up in rico cases. We didn't see so many rappers getting killed.

Like, you know, what Loon has been saying throughout the whole podcast, you know, it's so much real life consequences that are happening because of what used to be entertainment. And I think it's just turning a lot of people off. And, you know, when it comes to how old hip hop is getting, hip hop is 50 years old, you know, some of us have been listening to hip hop our whole lives. We're not even on that low vibrational energy. So I rather go listen to a burner boy, you know, or a Tim. Like the Afro beats just got good vibes and good energy and it's blackness, you know? So I don't know, man.

I just see people just got to really start thinking outside of the box, man. I think hip hop has really put itself in a box. And the people that you even see super successful in hip hop, music-wise, are the people who didn't put themselves in a box. Drake didn't put himself in a box. Kendrick Lamar didn't put himself in a box. Jay Cole didn't put himself in a box. These people did not put themselves in the box over the last, you know, 12, 13 years.

Those are the ones that are still having success. So I don't know, man. You know, I think also to add to that, I think what it is, too, though, is speaking to the algorithm changes. that because most rap stars in the last two or three years were created on TikTok, right? And so when they do it, this is what I talk about with the algorithm shift. Anytime they do an algorithm shift, it may change what is now at the top of the market. And now I believe they're pushing people like burning the algorithms over on TikTok instead of the stuff like the drilly, the kind of nigger shoot, nigga.

It's an algorithm. So they're being introduced to real artistry now. No, no, no, no, no. It might not be on purpose. It might be because TikTok, okay, so TikTok is the most influential social media platform, let's just say, right? So it's going to have the biggest impact on culture, let's just say. Now, if it has a really strict rule base for what you can or can't say in a song, i.e. you can't talk about killing, you can't talk about shooting, whatever.

By proxy of that, that's what I'm saying. The music where you're not talking about those things is going to be more popular on the platform. Whoa. That's what I'm saying. So it's not like there's a person in TikTok going, we got to push this. No, it's an algorithm. Yeah, yeah.

And that's the same thing we talk about with you. At any moment, they make a decision that, you know what? We don't even like comics no more. All this shit y'all talk about. Hit a button. Now that shit is no longer favorable, right? And so if you've lived over there and forecasted your business based on that, which you can't control, like nobody saw TikTok.

Bro, in the last two years, songs will just pop up on TikTok and just go crazy. Boom, that was gone. Boom, that was gone. You can't say nigg on TikTok. If you say ass, they may pull it down. Yep. Like, and so by the algorithm now updating to that, it now affects the trap. The music.

Not to mention labels spending money on TikTok to manipulate that shit. So a lot of this shit ain't even organic like you think it is. Yeah. You think it is. What else we got? What else we got, Taylor, gang? K.p. Ooh, this is a great one.

Does nature make any mistakes? Yeah. Yeah. All the time. I mean, there are kids that are born with cancer. That's not a mistake. Like, of course. Yeah.

Tons. Tons. Please don't tell me that was on purpose. Like, please don't tell me you're like. I never thought about it. That's a great point. I never thought about it. I mean, if you ever go to it, it's, you know what we did together, I think.

We went to that cancer, kids cancer hospital. in L.A. many years ago, I think when we were in L.A. for something like that. And it's just heartbreaking. When you meet those kids, it does not feel like a mistake because those kids, I think they're here to teach us valuable lessons. You know what I mean? I think we learn so much from them, even though they have such short lives, think about the impact that they can have on people. The word mistake. The word mistake is tricky, but does it have anomalies that were not the intended purpose. I find it hard to believe that there, if we're saying that there is this one God creator, that he's specifically making a kid with stage four leukemia to just, you know,

for these parents to experience just the most unbelievable gut-wrenching heartbreak ever, and then him to just suffer or her to just suffer for their short life. Like, I do believe that it's possible that when you're making billions of things like human beings, some sort of anomalies do arise. And because of that, some of those anomalies are incredibly tragic. Some of those anomalies are incredibly profound. You get really smart people, really beautiful artists. Like, you get tall people that can play basketball. Like, all these things are anomalies. But yeah, I hate to subscribe to the idea that, like, somebody's going, this kid should suffer for the only four years they have on the planet. Four skin could be a mistake. God, like God

fixed every other detail. You might be like, look, man, y'all handle that when y'all get there. Could be. Could be. Why do most people get removed? Could. Most people don't. That's just here. D. underscore Jenkins D underscore Jenkins says, why does Shala always look like he's about to say to wow this shit? You knew here, huh, Dee? You knew here? You just met me, huh?

Oh, boy, you're going to have a good little YouTube rabbit holder go down. Which one you want shows? Which one of these you want? How do we get shows bald or brilliant idiots take on being on the verge of nuclear war? brilliant idiots take on being on the verge of nuclear war let's go I think being on the verge of nuclear war

is what keeps countries safe I think yeah I know that sounds crazy but the threat of nuclear war makes countries behave a little better with one another what if the president of one of those countries is potentially sick and is just fed the fuck up and doesn't give a shit anymore I can't tell if you're talking about us or Russia

Russia oh okay Yeah, that would be very dangerous And that probably keeps us on our P's and Q's as well Like I'm sure, you know, there's the powers that we would love to, you know Invade Russia or get Russia the fuck out of here and take extreme measures with Russia And the fact that they don't is because they got a dude in there who might press the button Yeah So it's yeah, mutually assured destruction might keep everybody safer, who knows

But give it to Chris Chris is so paranoid about this And he's right Actually yesterday, Schultz, I just read it. Remember the Russian guy you talked about I can't pronounce who saw the warning that the... Oh, yeah. Yeah, yeah, yeah. Yeah, yeah.

During World War II, right? Yeah, it was during Cold War. World War, yeah. Me and Kristen information about this all the time. Yeah. Yeah. And again, just to recap what Andrew said, the guy, the system at that time,

which was obviously a very basic system in the 50s, mistook shadows from the cloud as incoming American missiles. And his orders were to launch a counterattack, right? Thank God he didn't do it. And he had 20 minutes. He had 20 minutes. And he had to decide. He's like, he had to make a decision.

I don't think that this is real. And I'm not going to launch back. And because of that guy, we're all here right now. Yeah, for sure. Because if he launched, and we would have launched. Yeah, yeah. We're going to see that. We're going to see that.

How is there not a movie made about this guy? I don't you have fucking. The Russians never, they never rewarded him for it. They never promoted him for it. Nothing. The whole world should. There should be a fucking day named after this guy. Like, what amazing discipline.

But that. that scenario is going to come around again. We're going to see it in our lifetime. And someone's going to have to make that decision. Because of AI. And maybe if you don't have someone as steady as this guy was. I mean, what unbelievable. Think how many countries you got?

You got Russia. You got America. North Korea. China. North Korea. Pakistan, India. Israel. England has to.

France. France. One? One bad. AI joke. Well, it's not even that. You got to remember when the Soviet Union collapsed, there were thousands of nuclear weapons.

They were just selling away shit. Unaccounted for. Suitcase bombs. Bombs the size of a suitcase. We don't know who has those. So you're talking about like a system in place where a leader of Russia or America or one of these nations. If you had a connect.

Pressing button and say, yeah, buddy. No, this is a guy in a stand that you've never heard of in the former Soviet Union. Bro, if you had to connect to a Russian general, Yeah, you could literally just buy a missile off of him. What if two countries got to make that decision at the same time? What's that? Like two countries think they're about to be bombed.

Like, there's a thing goes out that says a nuke is headed there and a nuke is headed there. Yeah. And two countries have to decide whether or not this is real or not. Collectively, what's you going to do now? The whole world. Dang. Could be over. By the way, we didn't.

If a nuclear bomb comes, like, how far does it go? Like how many states or whatever is it? It's as much as everything. It takes like 25 minutes to hit the... No, I know how long it. I'm saying like... Yeah.

Give them the mic, Taylor, put the mic back. I mean, in the 80s, there was a movie called The Day After, which was a shocking thing in America. It broke down the effects of a nuclear bomb in one city. I forget where it was. And it broke down. This block will go down first, this area will go down second. That's irrelevant.

because if we launch one, someone else is launching 10. And then when they launch 10, we launched 20. And then the world is over. And this all happens in the space of an hour. U.S. has what's called 1,000 overkill. Right. What that means is that we can kill the entire world and ourselves 1,000 times over. Terrifying, right?

And we're not the only one. It's crazy. Let's hope it never happens. You know, we know what we haven't talked about? I was so right about Trump going to jail. I was so right. He ain't going to jail, bro. I was so right about Trump going to the...

He's already been once. His guys. Nah, he didn't go to jail. They arrested him, but he ain't going to jail. You can't send him to jail. Sometimes I feel like they're doing this just to rile up his fans because you can't arrest him. I don't think he got that no more.

Let's talk about that. Yeah, I think his fans dead. I think it's over. Maybe it's over. It is fair enough. I don't care. But the point is that if you're going to arrest him for the some shit that you know Biden did, that you know Pence did, that you know everyone else did in terms

of taking home of documents. Like, Hillary had the emails on the server. When you read the accounts, though, it's a little bigger because we don't know what was in President Biden's documents. We know that he had nuclear, what was it, the nuclear what, Chris? He had nuclear class of a document. Remember, the cover up is always worse than the crime. And this is the classic example of this. The problem isn't that he had this stuff is that when he had an opportunity to hand it back or come clean. He doubled down on hiding it. And that's what's going to fuck him up. But I also agree he's not going to jail. He'll stall. He'll stall. He'll stall.

He'll stall. 30-7 counts from the feds. You don't think he'll go to prison? No, he also said some wild shit the other day. And he was like, or somebody said, I read some articles saying that he was going to announce that he was going to do an investigation into autism and one other thing based on pharmaceutical drugs

that people have been consuming. So he's kind of going after big pharma. And let me tell you something. Once he says that shit, you will have a lot of people out there because he's tapping into the little conspiracy like, oh, these drugs are making the kids autistic. Okay, we're taping this on a Tuesday.

It's 2.35. He's supposed to turn himself in at 3. Let's see what it looks like outside the courthouse. Because this is what I said, right? And I thought about this this morning. It wasn't really nobody wild and out in New York, which we didn't really expect. This is Florida. This is a home game, baby. Let's see.

This is a home game. If people weren't lined up at 6 o'clock this morning, which they weren't, I don't think that we're going to get what we think we're going to get you. I think that a lot of people have said to themselves, they saw those people go to jail for the interaction. There was no help for them. That's what it was. And the stakes was way higher than when you, you know, it was a presidential election and an election got stolen. This ain't really, you just got arrested, bro. I also think people don't think he'll actually go to jail. So they're not taking it that serious. That don't look like a big crowd, bro. Remember, it only takes one. That's true, too. Take one, what? You look at Oklahoma City. Yeah. You something crazy.

When you have politicians riling these guys up and making coded language about... I don't feel, I don't think, I don't think people of one. I get what you saying, Chris, but I don't see people moving like that because I feel like they would have been doing this since he got arrested in New York. I feel like it would have been nonstop chaos. We ain't been seeing that at all. something. I didn't saw anything. He comes in to he's signed some shit, gets fingerprinted, and then he walks out. So it's like he is that really arrested? Yeah, but your guy's still getting done wrong. Yeah, but it's like he's back on social media that same day. But the insurrection happened and he wasn't arrested. That was just him riling him up because

they thought the election was stolen from him. So right now one thing that he says a lot that I thought would hit more as he goes, they're coming after me because they really want. you. And if they get me, they know I'm the only thing standing in the way of them getting you. I think a lot of people are like, I don't know. I think they just want you, bro. Do you think is people done, like, felt like they got put in a trick bag? Like, they didn't get in that way. I don't feel that way. I don't feel like it's, I don't feel like they have that same, like, gusto. Gusto that they had a couple of years ago. Because it's important for if somebody mess with you, that I come and say, yo, y'all, y'all's part of this right here. And so if all the people,

People went to jail and there was nothing. He got to give him some of the fight for it. Yeah, that's the thing. He hasn't tapped into the values that they don't feel are being spoken about enough. And if he does, they're going to come ride for him. But if he's not doing it, then they're not going to do it. What is he not saying, no? Enough.

I really just think people over it. I think that that wave is kind of gone. To Chris's point, there might be one or two. If he came out right now and he was like, leave the kids alone. if he just said leave the kids alone he got to say it louder he got to say more effective if we know one thing about Trump

he'll burn everything to the ground yeah whatever there has to be said if he thinks it's going to save him and it's gonna be fun he's gonna fall the DNC played this shit perfect because they want him to be the frontrunner because he

I don't think they want him to be the frontrun I'm telling you I think there's so many people now that like you said are starting to lose faith in him so he just narrowed lost the last one. If he lost any more supporters, then he's guaranteed to lose. I don't think they want him to be

the front runner. I think so. I think if he's... So you don't think they think he can activate him any kind of way if they put him as the front run? No, I don't think that he can win. They don't think he can win. So they want to prop him up so he'll be the front runner to lose. Yeah. And a head-to-head matchup, they say Trump and

who wins in the head-to-head matchup now? What did the pole say? Against... The polls is always... Who gives a fuck? So if you can't listen to the polls, then why are we to believe Trump can't win? Because you just have to look at last election. He has 74 million votes. Bro, when he wants attention, he can get it.

That's the thing. He's never out of the game. And that's when he had the most support that he's ever had. Yeah. Last election was also the highest voter turnout ever. You think 75 million people really voted for Biden because we like him? No. They're voting against Trump.

No, but I'm saying to your point that you still, he's still voting for Trump. Yeah. But that's what I'm saying. So that was at the height of his people fucking with him. And you just said that people aren't really fucking with him. No, I feel like people don't have the gusto to go out there and wild out. I don't know about voting. The gussel to the goddamn wild out and get arrested and all that shit.

I don't think they have that. There's more. Yeah, there's more apathy. A little more apathy. But he could galvanize him. That's what he does. He's very good. So we're going to find out.

We're going to see. All right. Looney, thank you for joining us, my brother. Make sure you subscribe to the Instagram. up there podcast on the Black Effect Eye Heart Radio podcast network. Follow. What do you, Alune? FOGFO underscore Looney on everything.

Same handle. All right. Act. Ball's in your court. Let's see what you. Act. I want to see. I'm going to be watching this one.

This should be entertaining. Peace. Peace. Peace, everyone. Put that shit on the Zeus network. As you all that. Always, if you listen to this podcast, you think we're smart, you think we're intelligent, you think we're brilliant, you're absolutely right.

But if you listen to this podcast and you think we're just a couple idiots who don't know shit, you're right, too, it's the brilliant idiots podcast. Thank you for listening. Hey, shit it.