The Capital Cycle Podcast - RealKapital
Episode Date: July 31, 2026De-globalisation and the steel industry. Edward Chancellor talks to Tytus Zurawski, a European Equities Analyst.For more information, or to access select articles from Marathon’s Global Investment R...eview publications which accompany this podcast series, please visit www.thecapitalcycle.co.uk Hosted on Acast. See acast.com/privacy for more information.
Transcript
Discussion (0)
Welcome to another episode of the Capital Cycle podcast. I have with me Titus Zeraski, who is an analyst on Marathons' European portfolios.
Pleasure to be here. So Titus, changing global trade patterns pose a risk to capital cycle investors.
Markets that were previously closed to foreign competitors are suddenly opened up. Dominant local players lose their competitors.
advantage. Their moat is breached. The rise of China's trading superpower has had that effect on many
industries over the past three decades, including the European steel industry, which we're about
to talk about. Capital cycle investors, however, need to be alert to such changes. Your argument
is that they also need to be alert to the opportunities thrown up by de-globalization.
Yes, the orthodox capital cycle dynamic of high returns, inviting competition,
returns compressing, capital exiting, and so on, isn't actually abandoned.
It's rearranged by the state instead of free market forces.
So let's talk about the capital cycle and globalization, de-globalization,
in the context of European steelmaking, and in particular, Arsler-Mittal, a holding in Marathens'
European portfolios.
Arcelor Metal is one of the largest steel producer with circa 55 million tons of annual output.
It's a product of a hostile takeover in 2006.
That story alone probably deserves a separate podcast.
It involves a Russian oligarch as a failed white.
night. Metal steel was a low-cost consolidator famously known for opportunistic acquisitions of distressed
assets in the former Soviet bloc. Arcelor, on the other hand, was a specialized producer
of premium steel, for example, for the automotive industry. After the merger, it had been the largest
steel producer globally until it lost its reign to a Chinese stained-owned group.
So how does the Al-Lameter operate today?
It has a truly global footprint.
It spans emerging markets in Brazil, India, South Africa, Ukraine,
alongside Western operations in the US, Canada, France, Belgium, Germany and Spain.
It's a vertically integrated producer, which means, apart from mills producing the end product,
it also owns iron ore mines, which is the feedstock.
Around 72% of its ion ore needs come from mines that are owned by Arcelor metal,
which reduces its exposure to fluctuations in ion ore prices.
This is an operational hedge, if you will, but make no mistake, it's still a textbook
cyclical capital-intensive business with high fixed costs.
A still fairness never stops.
You cannot turn it off, otherwise the molten ion solidifies
and Brexit, a costly decision to make, which also explains why capacity is so sticky.
Hence, the economics, the cash margins per ton are extremely sensitive to small changes in
utilization rates and steel prices.
And since the turn of the century, China has had an extraordinarily powerful impact on the global
steel industry, both positive and negative, you could say.
Yes, the industry entered the new military.
with an exceptionally strong demand driven by China's rapid industrialization.
Early 2000s were truly the golden age of steelmaking.
This is probably best illustrated by the fact that metal family was one of the riches
in the world back then and they broke two Guinness World Records for most expensive wedding
and most expensive house purchase.
And this commodity super,
cycle, as it was called, lasted quite long time, but it didn't last forever. It grew weaker and more
fragile with time. Yes, it peaked with China consuming as much steel as the rest of the world
combined and then 2008 global financial crisis came, vaporized demand while China has been
building out enormous domestic capacity in parallel. This created
structural oversupply, which only got worse as Chinese property market, another big demand
source entered at downturn in 2014. Yeah, so with regard to China steel demand, the joke used to be
at the time that the Chinese were producing steel in order to build steel plants to produce
more steel at a time when the Chinese steel industry was operating with chronic excess capacity
and most of the demand for steel in China was coming from the great epic real estate boom
that didn't exactly die in 2013-14 but it slowed and that led to a step down in the demand
for iron ore and other commodities leading to a great bust across the commodity world
and mining stocks crashed and the global steel industry
as you say, was left in a position of chronic excess supply.
Back then, global capacity reached the excess of 700 million tons.
In other words, we are producing 40% more than we consumed,
and the Western markets became the dumping grant for the excess supply from China.
And where does that leave Oslo Metal today?
Today, the problem is only marginally less severe than we have.
was back then. On its own economic merit, neither are solar metals European nor its North American
operations can compete with Chinese mills even after accounting for extra transport costs.
Its footprint in India and Brazil sits in a more comfortable position on the cost curve because
of cheaper energy and labor costs. But operations in Europe and North America are
uncompetitive. Some people, including influential figures in the Trump administration and the European
Chamber of Commerce, have long complained that Beijing subsidizes its industrial exports, including
steel. That's always been a debate whether China has a genuine cost advantage or merely a persistent
state subsidy. One side points to the fact that they have cheaper and more abundant energy. Never the
the answer is of secondary importance until there are credible signs of subsidies being withdrawn.
Well, we won't talk about Europe's disastrous energy policy,
which has pushed industrial electricity costs to several multiples of what they are in China.
But you think there's still strategic potential for steel to be made outside of China?
Strategic is the key word here.
A free market absolutists would be inclined to run.
write the Western steel industry off. That is short-sighted in my view, especially at the time
of rising uncertainty because it implicitly ignores the costs from a loss of self-sufficiency
from domestic steelmaking capacity. Now, the first Trump administration took action against
China's dumping, as they called it, of cheap subsidized exports on the West. And that
benefited Arsler-Metal in the US? Yes, the fortune for Arsler metal in North America changed in 2018.
Washington viewed imported steel as an issue of national security. A weak domestic steel industry
was viewed as a strategic weakness because steel plays a key role in the making of ships,
tanks, aircrafts, missiles, rails, grids, pipelines.
You name it.
And so what did the Trump administration do?
To keep the domestic steel industry afloat, the US needed higher utilization rates.
Best way to do that was to increase domestic prices, which they did by introducing tariffs
under the Section 232.
The framework has survived presidents from both sides of the aisle, indicated bepartisan
support. As a result, Arcelo Metal's North American segment generated $180 of operating profit
per tonne since then, ahead of its historical range and group average. And the Europeans, despite
ostensibly deploring Trump's actions, have followed in his footsteps. Brussels has been
trying to engineer a similar outcome with different measures. In 2019, they introduced a
25% tariff on imports above gradually raising quota levels.
But you say that this backfired?
As policy triumphs go, this one was mainly a triumph for the foreign mills it was supposed
to keep out.
As demand for steel softened, imports continued gaining market share and domestic production
shrunk.
So can you explain why exactly the policy backfired?
The design was the problem.
The quota was set off the previous.
three years of import volumes. That level was growing by 3% a year and European policy makers
implicitly assumed robust steel demand. They couldn't be more wrong. Demand was falling while
quotas were rising. More Chinese steel without tariff was being allowed in the market. Imports
naturally climbed and the domestic production declined. The policy achieved almost the exact opposite
of what it was intended to do.
And what was the upshot of all this for European steel industry?
Pain, a silo metal idled parts of its capacity.
Tissen Krupp, another European steelmaker, announced 11,000 job cuts.
Import competition became a luxury Europe could not longer afford.
It forced European lawmakers to revisit their approach, and 2026 is the year of renewed European policy activism.
And what exactly does that involve?
First of all, at the beginning of the year, EU introduced a carbon border.
Before this, European producers had an extra burden of complying with European emission
trading system.
Buy carbon credits, capture your own emissions or switch to clean technology.
Now, the carbon border introduces a levy on imports to level the playing field for domestic players.
And that's, I think, is important because, and tell me if I'm wrong,
Chinese steel is largely produced with electricity generated from coal energy sources.
Isn't that correct?
So there's much more greenhouse emissions associated with Chinese steel than European steel
under the current regulatory regime.
Yes, they rely vastly on blast phoenixes that are much more pollutive than electric arc venesis.
So what were the, what change they made to the tariff-free quotas?
from 1st of July, tariff-free import quotas will be cut in half to 18 million tons,
while the tariff rate will double from 25% to 50%.
This should reduce the share of imports to 15%.
And you think that the upside opportunity from this European protection is potentially enormous?
Yes, for example, in 2024, Arcelo Mitter produced three times more steel in Europe
than in North America, yet its North American segment generated more profits for the company.
If that gap in cash margin per ton between those two regions can close, the upside is enormous.
So, Tice, I won't shift the conversation a bit here, because Marathon has been holding
Oslo Mito for a long period, even when European operations were coming under pressure from China.
And I think one of the reasons European portfolio managers held onto this position,
is the marathon was attracted to the way Arsula metal management allocated its capital,
and in particular how the family's stake in the company aligned its interests with those of outside investors.
Capital cycle dynamics and broader supply demand isn't fully in management's control,
but what they do with cash flows generated by the business is the metal family still runs the business
and owns 45% stake.
It makes them well-aligned operators rather than myopic agents.
It's best illustrated by the actual capital location.
As Chinese mills were flooding the market, management decided to cut down investments in capacity
and focus on repurchasing back its own shares.
In their eyes, it was the most attractive investments available to the company at the time.
And can you put some numbers on this?
Since 2020, ArcelorMetal spent over 11 billion, canceling around 38% of its shares,
rewarding patient investors with 33% accretion during a period where the valuation discount persisted.
And you view the outlook as being positive now?
Yes, ArcelorMetals' earnings power in Europe can change and expand without any change in Chinese supply
thanks to conducive policy.
So from a capital cycle perspective, investors need to look at how the state is intervening
and changing competitive dynamics industries, not just steel.
Interventions in various forms, such as tariffs, quotas, carbon borders, security reviews
or sheer political necessities can influence economic profitability that would otherwise prevail
in a free market in both directions.
When industries are mission-critical and interventions sustainable and rational, they can be lucrative
for capital cycle investors.
And the last word on de-globalization.
We see a retreat from the doctrine of free trade and comparative advantage.
This has altered capital cycles of the US and European steel industries.
In place of global competition and excess supply, this region.
now resemble oligopolys with disciplined capacity control.
Which, at least from a capital cycle perspective,
should be good news for investors in those sectors.
Well, Titus, thank you very much for conversation.
Look forward to seeing you again soon.
Thank you.
Thank you for your time today.
I hope you will listen to the next edition of the capital cycle.
This communication is provided for information purposes only.
Please refer to Marathon's website and the global.
investment reviews for further information, including important disclosures.
