The Changelog: Software Development, Open Source - Examining capitalism's chokepoints (Interview)
Episode Date: April 14, 2023This week we're talking with Cory Doctorow (this episode contains explicit language) about his newest book Chokepoint Capitalism, which he co-autored with Rebecca Giblin. Chokepoint Capitalism is abou...t how big tech and big content have captured creative labor markets and the ways we can win them back. We talk about chokepoints creating chickenized reverse-centaurs, paying for your robot boss (think Uber, Doordash, Amazon Drivers), the chickenization that's climbing the priviledge gradient from the most blue collar workers to the middle-class. There are chokepoints in open source, AI generative art, interoperability, music, film, and media. To quote Cory, "We're all fighting the same fight."
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what's up friends welcome back this week on the change law we're talking to cory doctorow
cory is a science fiction author an activist and a journalist and the last time i talked to
cory was back in 2016 and we talked about the open source version of how he got here
go back and listen to that today cory is joining us to talk about his newest book, Chokepoint Capitalism, which he co-authored with Rebecca Giblin. This book is
about how big tech and big content have captured creative labor markets and the ways we can win
them back. We cover chokepoints, creating chicken eyes, reverse centaurs, paying for your robot boss,
think Uber, DoorDash, and Amazon drivers. The chickenization that's climbing the privilege gradient
from the most blue-collar workers out there to the middle class.
There are two points in open source, AI generative art,
interoperability, music, film, and media.
And to quote Corey, we're all fighting the same fight.
By the way, this episode does include some explicit language. Be warned.
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What's up, friends?
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Well, we're here with Corey Doctorow.
Corey, it's been so long since you've been on the Change Log that I've never even seen your face digitally.
Oh, I've seen it on pictures and avatars.
But last time we were talking, I mean, we're talking ancient days, audio only.
The internet couldn't even handle the video feeds.
Good to have you back.
And now I'm present to you as a deep fake.
I look nothing like this.
All my hair fell out during the pandemic.
I lost my teeth.
I just used this video puppet.
Well, you look spectacular.
So congratulations on your deep fake.
Yeah.
Yeah.
It's a miracle of video deep faking. Yep. For sure. Well, you look spectacular. So congratulations on your deep fake. Yeah. Yeah. It's a miracle of, of, of video deep faking. Yep. For sure. 2016 Jared. Holy cow. Right.
Recorded September 23rd, 2016. I mean, nothing's happened since, so it feels pretty much the same.
Yeah. Well, yeah, that was, that was basically just like yesterday. There were no political upheavals, no epidemiological upheavals, no near nuclear wars. It's been like totally chill. I think they're going to call it the seven boring years in future history.
You haven't written any books in the meantime, or maybe like a hundred of them. I mean, geez, man, you're prolific in your book writing.
Yeah, indeed. How do you get it done? I mean, Adam wants to write a book, but we haven't cracked the...
We've got a plot basis, but he's not cranking out chapters. How are you so
efficient, effective? How do you get it done?
Well, there's a couple of ways of answering that. So one is that I write when I'm anxious.
And so lots of people are paralyzed when
they're anxious. What I do is I outrun all of my problems by disappearing into work. I have seven
books in production right now, which tells you what the last couple of years have been like.
Four in the next 12 months. In fact, if your listeners are interested, the next book is a
Silicon Valley anti-finance finance thriller called Red Team Blues. It comes out at the end
of April. It's not the book we're here to talk about today, but because none of my books are sold with DRM,
you can't get the audio books on Audible. Audible won't carry them. So although the books come from
Macmillan, I kickstart the audio and I just came out of the studio with Will Wheaton. He recorded
an incredible narration. And if you go to redteamblues.com, you can pre-order that audio
book. It comes as a DRM free MP3 folder. I was about to ask you why you don't read your own books, but if you've got Will Wheaton doing it,
I mean, that's an answer. Yeah, although the next one, so the book after this,
I think we'll probably get into some of its themes, is a book from Verso called The Internet
Con, and it's about interoperability and the role that it plays in competition and in technological
self-determination. And I am probably going to read it.
I'm talking with the directors that I use right now about whether they,
you know, I'm a pretty good reader.
Will is like a much better reader.
And watching the director direct him in the studio last week,
you know, I get a sense of what a director can bring.
And I'm kind of thinking of it as like almost a professional development opportunity.
Like I would like to be a better reader. working with top-notch directors that I shouldn't
mention the director in the studio. It's Skyboat Media, fantastic studio. Probably if you listen
to audio books, you've heard a ton of Skyboat titles. And then Gabrielle Dequere, who's the
co-owner of the studio, who's an incredible director. She was directing Will and would
probably direct me, I assume. And that would
be, that would be very exciting because she's just, just listening to her do it. It's wild.
If you go to the Kickstarter, there's some video from the studio and audio from the studio. You
can hear her directing him, which is really wild. It's a real behind the scenes look at
how this stuff works. Very cool. So yeah. So part of it is like, channel your anxiety, right? Some of it
is a certain mental approach. So you know, I think a lot of us start writing because it just feels
good, you know, and we do it for a while. I think that like, what we call talent is practicing
without noticing. I don't think like, I don't think there's like a gene for writing that like,
you know, our bonobo ancestors developed some kind of recessive gene for, you know, making shit up. I think like, I just think that it's just, you know, you practice it, right? And that's, that's how you get better at anything, you do it and you do it and it feels good and so on and then there comes this point where it's your job and you got to do it when it doesn't feel good and that is really hard
because there are days when you will sit down to write and it just doesn't feel good there are days
when you sit down to write and it feels like every word you can think of is terrible and i feel that
too and um i had this period after my first novel came out, my first novel came out while I was doing a startup during the dot-com bubble. And then I went to work for the Electronic Frontier Foundation, became their European director. And my next two books came out while I was traveling 27 days a month, 31 countries. And I had to write everywhere. I had to write when it didn't feel good. And what I realized was that there were days
looking back on the work where I didn't do good work. And there were days looking back on the work
where the work was great. And there were days writing where it felt bad. And there were days
writing when it felt good, but they were not in any way overlapping. That like how I felt about
the work was a function of like my blood sugar, my stress level, how much sleep I got, whether I was jet lagged, whether my girlfriend and I were fighting.
And so what I had to do was just like feel the feels, right?
Like know that I felt this way.
And the analogy I have to it, I came to it in one of my rare VR experiments.
I have bad astigmatism and can't really do VR for very long.
I got a headache.
But I had this, I tried the plank, you know, plank walking with VR.
And like the VR headset is telling you that you are up, you know, 200 feet.
And you know for an absolute fact that you're standing on level ground.
And yet you really feel it.
And you will feel when you're writing on some days, like you are writing terrible work.
And you will not be able to escape that feeling any more than you're able to escape the feeling that you're standing on a plank.
But in the same way that there's like a part of you that knows that you are not standing on a plank over a 200 foot drop, there is a part of you that you can teach that the feeling as real as the feeling
is, it is not a feeling about a real thing. You really feel the feeling, but the feeling does not
correspond to a real thing. So you just got to work when you're doing it. And then finally,
I'd say that the other piece of it is blogging, partly because blogging is a way of practicing.
So I co-own Boing Boing. I wrote it for 19 years. I
struck out on my own about three years ago. I added a thing called pluralistic.net now.
So if you take everything that crosses your transom, everything that seems interesting,
and rather than like pasting it into a group chat or, you know, keeping the tab open and then like eventually closing it if you try to
express what it is about that thing that seems significant to you even if you don't know for
sure right if you try to express it for a notional stranger even if no one ever reads your blog
you will create a note about it with a rigor that your notes for yourself are unlikely to ever attain, right? We
all cheat when we write a note to ourselves. We've all picked up the note to ourselves
that where we've been like, what is this cryptic nonsense I left for myself? Dear me in the past,
you're an idiot. You should have been more considerate of me here in the future.
And so when you write for an audience, you have to bring a kind of completion to bear on it.
And that itself is powerfully mnemonic.
It helps you remember things.
It also gives you a database because blogs are searchable, right?
You got a CMS.
It gives you annotations.
If you're lucky enough to have readers, they'll come along and leave comments and say, hey,
Blockhead, you forgot this.
And hey, here's this other cool thing.
And wow, I never thought about it.
Do you ever think about it this way?
So you'll get some foment.
You'll get some fermentation of this culture you're putting together and then finally like it turns your subconscious into a kind of super saturated solution of fragments
of bigger more synthetic ideas and eventually a couple of them will stick together and they'll
nucleate and what will crystallize out of it is a story, a novel, a speech, a nonfiction book,
an essay, even just another blog post. You know, the pluralistic posts, I used to write like
five to 10 blog posts a day, and they were really short. Now I write six blog posts a week,
and they're 3000 words each, but they're big, synthetic, well-developed arguments that I draw
very heavily on those old blog posts for. If you
search for the MemEx method, I wrote this up for M-E-M-E-X, MemEx method. I wrote this up for
Medium. I write a column there once a week, and you can find a kind of full expression of how that
works and how having those personal memory expanders, as Vannevar Bush said of the MemEx,
is a powerful way to be a better writer. Take some discipline there, for sure. and how having those personal memory expanders, as Vannevar Bush said of the Memex,
is a powerful way to be a better writer.
Takes some discipline there, for sure.
Yeah, but it pays a dividend.
Yeah, I mean, even reading through a recent, I went to Pluralistic,
just to check it out while you're talking there, March 27, 2023, recently.
So, rural towns and poor urban neighborhoods are being devoured by dollar stores. Like this is deep writing. I mean, like it's, it's very thick, like it's in a good way,
like positively. Yeah. It builds on, but so that's the thing is it like, it synthesizes
stuff that I've already written. I think of blogging as researching a book that I don't
know I'm writing, right? Like the way I find out which book I'm writing is by which blog posts I write. And that, you know, that, that turns into big synthetic, you know,
complete pieces. And, and, you know, I think that like, it's, it's how everybody works. Like,
look, if you're a software developer, you know, you write a certain kind of routine or build a
certain kind of backend over and over again.
And if you do it long enough, on the one hand, it becomes a little automatic.
But on the other hand, it becomes part of a repertoire.
And once it is automatic, you can then integrate it into other components, right?
You can be like, oh, yeah, I just I like have this.
The German word is Fingerspitzengefühl, fingertip feeling, like you've got a ball balanced on your fingertips
and you can tell which way it's going to tip. So, I've got this kind of sense, like I just know it.
The same way that like, if you practice scales long enough, you can just like sort of improvise,
right? I know it, now I can improvise. And so, when you've got all this stuff kind of in the
hopper, you've got this improvisational repertoire that you can pull apart and put back together
very readily as you go. And it becomes a habit of thought as well.
So now, in addition to thinking as I read a new story
about what I would say to a stranger about it, I'm also always thinking
in a very automatic way, how does this connect to the things that I've already
thought about? Where does this fit into this like body of knowledge I'm building? It is like a very,
it's a powerful discipline to undertake. And I think it's never too late to start. I think that
it's like, it's, you know, keeping your notes in public is just such like a radical act you know so so many um it's a bit like uh you know coding on a
live stream right like people people want to hide their works in progress they want people to they
want the world to think that everything that emerges from that emerges as like a fully polished
you know fait accompli and and not see the the way that it is glommed together from imperfect
things there's a tiktok stream that i watched like all gen xers on on twitter by from someone
ganking it and posting it there yeah of a guy who was kicking a rock every day until it turned into
a sphere he was just walking down the street kicking a rock about the size of a golf ball. It starts off as this kind of really irregular
thing and it's very slowly becoming a sphere.
Everyone wants to think that you start with a sphere or they want other people to think that they start
with a sphere. They're living their own blooper reel and everyone else's highlight reel.
Showing other people your blooper reel is pretty cool. It's very liberating.
So, lots of places we can go with that.
I was reading a Medium post by you recently.
Gig work is the opposite of steampunk.
And I think this will tie in nicely or lead us into our choke point conversation.
But you wrote this phrase in there.
You're talking about blue-collar workers.
And I was just thinking about the wordsmithing that you probably do.
If you're writing seven books concurrently,, concurrently, like you're just constantly
spitting out words. And I wonder if you ever bore yourself or like try to think of a different way
of saying something, or do you ever stop and like get an actual thesaurus out anymore? Or
are you just beyond that point? But what you said here-
Well, I mean, at 51 and sleep deprived, I sometimes just can't think of words anymore
the way I used to be able to. So I sometimes know that there's a word and I can't think of it and I will use a, you know, thesaurus.
My Oxford historical thesaurus of the English dictionary, which is the two-volume slipcase thing, is actually holding my monitor up, which tells you how often I consult it.
But that's also because my vision is so bad now that I can't read it anymore, even with a magnifying glass.
As soon as I finish touring, I'm getting double cataract surgery and they're going to correct
my vision to 2020, which is going to be awesome. Well, I was reading some of your words here
and a phrase stopped me in my tracks. I thought maybe you could explain it to us in the context
of this post of yours. And I've now scrolled on accident. So here I am. You're talking about
blue collar workers. This is the idea of
boss wear. This is like, you know, we have this recurring theme here on the changelog,
which we learned from our friend Swix about your relationship to the API and how that affects gig
work, like who's above the API and who's below the API. And this is very much what you're talking
about here. But you said blue collar workers have it the worst. You said they are chickenized
reverse centaurs.
And that just stopped me in my tracks.
I had to stop and think like,
chickenized reverse centaurs.
Can you just launch off from there
and like explain what that means?
So yeah, that's actually,
that's one of those nice accretive terms
where I countered chickenization
in Zephyr Teachout's work.
She's a labor theorist.
If you're like an old school weird nerd, you may know her from the Netroots days, you know, back when the Howard Dean was campaigning.
And there are progressive technologists trying to figure out what we use the Internet for when we do politics.
That was she was part of that crew.
She ran for governor of New York with Tim Wu, the guy who came up with the term net neutrality as her running mate.
She just ran for attorney general of New York. She's a law professor in New York City.
And Zephyr is, and this is her real name, Zephyr Teachout. It's an old Quaker name,
which is super cool. And she wrote this book, Break Him Up, about antitrust and about why we
historically did not want companies to get above a certain size,
why we were suspicious of bigness itself, what Brandeis, he called it the curse of bigness.
And Tim Wu, her running mate, actually wrote a little pamphlet for Columbia University Press
called The Curse of Bigness about this. So why we're trying to avoid bigness. And it's a bunch
of case studies. And one of the case studies is about the poultry industry in America, which is so corrupt that it actually has a name in labor economics. We describe a certain kind of ghastly labor practice, right? A constellation packers left. They bought all their competitors. And I
should note that until the 1980s, that would have been illegal. We stopped enforcing the laws that
prohibit companies from buying their competitors around 1980, around the time the Apple II Plus
came out, right? So this is why if you're in tech, you think of it as normal that Apple buys
companies more often than you buy groceries. And that, yeah, Google is a company that made
one successful in-house product.
They made a search engine 25 years ago.
They cloned another company's product
with Hotmail and Gmail.
And then everything else they built in-house didn't work.
And everything that they've done that's successful,
they bought from someone else.
So smart city bullshit, that just didn't happen.
Reader is gone.
Google Wave, let's not discount Google Wave.
Yeah, Google Wave, right?
Google Video, all of those, right? Meanwhile, their ad tech stack, their server management stack,
their mobile stack, their video, all of that stuff, you know, docs, all of it bought from
someone else. Even the satellite stuff bought from someone else. So the poultry packers, they
gobbled each other up. And now there's three of them. And they have divided America into three territories.
They don't compete with each other.
If you have like a cable modem, you know how this works.
There's only one company offering you a cable modem.
Except if you're a poultry farmer, there's only one company that'll buy your birds.
And they determine everything about how you grow those birds.
So you have to buy the chicks from them.
They tell you what your coop has to look like.
They give you the floor plan for the blueprints.
They tell you when the lights go on, when they go off, what spectrum light your light bulbs can emit, what food you can give them, what schedule they're fed on, which vets you can use, what meds those vets can give them.
Everything except how
much you're going to get paid. That you find out when you bring the chickens to market. And because
they have region-wide insight into the poultry production of you and all your competitors,
they give you money that is calculated to the penny to be just enough to roll your loans and
do it again next year. They do things like AB splits where they'll be like, what happens if we give chickens less food? Will they still get
as big? And they don't tell you that you're in the experimental arm and you go to market with
sickly chickens, right? Or what happens if we don't give them this medicine and your chickens
all die? And they're like, I guess you're on the hook for that. When people speak out about it,
they are struck off. So like if a poultry packer refuses to do business with you and you grow chickens and you've got a million dollars worth of debt for your physical plant, you're dead, right?
There's nothing you can do.
And so farmers who speak at like state congressional hearings, state legislative hearings, get struck off. And there was one guy who spoke out on a state regulatory proceeding, who after he got
struck off, he was like, well, I guess the one thing I can do is I'm really good at fixing these
standard coops that the poultry processor requires. So he went into business doing that. And they told
every farmer that if you hire this guy, we will not buy your chickens either. They just destroyed
him. So that's chickenization. And if chickenization sounds familiar, it's what Uber drivers have, right?
It's what DoorDash has.
It's what, there's a company called Arise.
They hire primarily black women to do work from home call center stuff.
And each of these people are misclassified as contractors.
They have to start an LLC.
And then because they're a company,
they have to bid on the jobs. So when they work for like Carnival Cruises and Disney and whatever,
they have to pay to be trained to be the phone operator. And then they're listened in on
constantly. And if their kids cry in the background, they are struck off. They lose the
job, but they still owe the money for the
training. And there's a penalty for cancellation on their side, where if they quit their jobs,
they have to pay their boss to quit their jobs. So that's a form of chickenization as well.
Chickenization is kind of working its way up the privilege gradient from, you know,
the most blue collar workers now to a more middle class group of
workers. And, you know, it's like, it's the, it's your boss's ideal, right? All the risk is pushed
onto you. All the rewards go to them. That's, that's like every business owner would love to
have that as their, as their arrangement. Right. So, um, what's a centaur? Well, a centaur in AI
research is someone who's machine assisted, right? I'm a chess grandmaster.
You've got a chess playing software program.
Neither of us are as good on our own as we are together.
We can beat opponents together that we couldn't beat on our own.
So that's a centaur.
But a reverse centaur is when the machine is in charge and you're at support.
So say you're an Amazon warehouse worker
who's wearing haptic gloves that go, need to pick that up, need to turn your body,
need to drop this thing in the box. Or say you're an Amazon driver, right? You've got
a facial recognition camera that's watching your eye movements and penalizing you if you look away
from the road. You've got a clock that's timing timing your drives that's telling you have to turn left even if turning left would like result in your death
and then it docks you for for doing it machine says no that's a reverse centaur right it's when
it's when you are the disposable meat sack for the all-important algorithm my gosh and so a
chickenized reverse centaur is the worst because you have to buy the machine that's in charge of you.
Right.
And so that is like increasingly it's anyone who's like working for an app and a phone is paying for their robot boss.
Right.
They have to buy the robot boss and then submit to its will.
So that is the worst labor condition you can have, chicken eyes reverse centaur.
Wow.
So much things packed into those three words.
I'm pleasantly surprised at how deep that is.
Congratulations for doing that.
The ultimate compression.
Yeah, really.
There's more to it than I thought.
I just thought, okay, I could get it with a reverse centaur thing.
Because I'm thinking like, okay, a centaur is like, you know, human on top animal on bottom. So I'm
thinking like machine or computer on the bottom. Well, a reverse centaur is like, okay, you got
human legs, which means you're basically just like carrying around this software, this robot
and doing its will. That one I got to the chicken eyes, even though I live in the Midwest, I'm well
aware of the chicken factories and all this is very disgusting.
I was just completely lost on me.
Yeah, well, it's, yeah.
So, you know, it's a creative, right?
So it builds on work that I've done already.
You know, it's lots of hyperlinking and so on. And one of the things about a phrase like chickenized reverse centaur is that it's got a kind of fun flavor that I think makes people want to go and read about it.
I think if you just said, you know, you're an exploited worker who has to pay for your own exploitation, whatever, they'd be like, it just sounds like hyperbole.
Whereas Chicken Eyes Reverse Centaur might send you off to the article that I wrote called Revenge of the Chicken Eyes Reverse Centaurs that explains all of what I just explained to you with, you know, references to my review of Zephyr's book
and references to AI theorists and so on and so on, right? That's what hypertext is, right? It's,
it's a book that doesn't have a beginning or an end. Everything is the middle. There's no
linear path through it. Right. Well, you're making good use of the medium, I would say,
because all those connection points, you wouldn't even know until you get into them and you follow a link and it takes you somewhere else.
And that's kind of the fun of the web.
You know, it's just like finding and following a breadcrumb trail to different things.
What's up?
This episode is brought to you by Postman. Our friends at Postman help more than 25 million developers to build, test, debug, document, monitor, and publish their APIs.
And I'm here with Arno LeRae, API handyman at Postman.
So Arno, Postman has this feature called API governance, and it's supposed to help teams unify their API design roles.
And it gets built into their tools to provide linting and feedback about API design and adopted best practices.
But I want to hear from you. What exactly is API governance and why is it important for organizations and for teams?
I think it's a little bit different from what people are used to because for most people, API governance is a kind of API police.
But I really see it otherwise.
API governance is about helping people create the right APIs in the right way.
In order, not just for the beauty of creating right APIs, beautiful APIs,
but in order to have them do that quickly, efficiently, without even thinking about it, and ultimately help their organization achieve what they want to achieve.
But how does that manifest? How does that actually play out in organizations?
The first facet of API governance will be having people look at your APIs and ensure they are sharing the same
look and feel as all of our APIs in the organization. Because if all of your APIs look the
same, once you have learned to use one, you move to the next one. And so you can use it very quickly
because you know every pattern of action and behavior. But people always focus too much on that.
And they forget that API governance
is not only about designing things the right way,
but also helping people do that better
and also ensuring that you are creating the right API.
So you can go beyond that very dumb API design review
and help people learn things by explaining,
you know, you should avoid using that
design pattern because it will have bad consequences on the consumer or implementation
or performance or whatsoever. And also, by the way, why are you creating this API? What is it
supposed to do? And then through the conversation, help people realize that maybe they're not having
the right perspective creating their API.
They're just exposing complexity in our workings instead of providing a valuable service that will help people.
And so I've been doing API design reviews for quite a long time
and slowly but surely, people shift their mind from,
oh, I don't like API governance
because they're here to tell me how to do things
to, hey, actually I've learned things and I'd like to work with you.
But now I realize that I'm designing better APIs and I'm able to do that alone.
So I need less help, less support for you.
So, yeah, it's really about having that progression from people seeing governance as,
I have to do things that way, to I know how to do things the correct way.
But before all that, I need to really take care about what API I'm creating, what is its added value, how it helps people.
Very cool. Thank you, Arno.
Okay, the next step is to check out Postman's API governance feature for yourself.
Create better quality APIs and foster
collaboration between development teams
and API teams. Head to
postman.com slash changelawpod.
Sign up and start using Postman for free today.
Again, postman.com
slash changelawpod. On this gig work post, this medium post,
it very much ties into the book that you've recently written,
the Chokepoint Capitalism book,
because as you are chickenized and as you are reverse centaurized,
you are nothing but at the will of reverse centaurized, you know,
you are nothing but at the will of that, which is in control of you. And that's really kind of
the choke point idea. Can you at least tie those two together and talk about choke points and why
they're so. Yeah, sure. Well, so choke point capitalism, I co-wrote this book with my
colleague, Rebecca Giblin. She's a great copyright scholar at the University of Melbourne. We wrote it during lockdown on Zoom calls with Cher G-Docs. And we had spoken together at an event in Melbourne while
I was out on a book tour in like 2017. And both of us have been involved in kind of copyright
liberalization for a couple of decades each. You know, the Napster Wars and their sequels, right?
And those debates are terrible. They're
just like, every one of those debates comes down to why are you doing the business of big tech,
or why are you doing the business of evil record executives and publishing companies?
And there's no room in that debate to be an advocate for artists directly or audiences directly, you can only advocate for
these companies, which are said to be the proxies for audiences and artists, right? So tech companies,
proxies for audiences, entertainment companies, proxies for artists. Neither of them are very
good proxies for either, right? Both of them are really bad at being proxies for either. And what we wanted to do was write a book that tried to explain how you could be suspicious of ever expanding copyright and still be on the side of both artists and audiences. that we have made copyright bigger and bigger for 40 years. It lasts longer. It covers more
kinds of works. The penalties are harsher than they've ever been. And it's easier to prove
infringement and secure those penalties than it ever has been. The industries, the music, movies,
TV, games, publishing, they're bigger and more profitable than they've ever been proportionally and in real terms. And the share of income going to creators whose work they sell is smaller
proportionally and in real terms than it's been in 40 years, and it keeps declining.
So the question is, how could you give creators this bargainable right, this copyright that
they take to market and try to get a better deal with from these intermediaries, publishers,
labels, studios, tech platforms. How is it that we keep giving them more of those rights and they
keep getting less money for them? And the answer is that we live in a world where there are five
giant publishers, four giant studios, three giant labels, two giant ad tech companies, also two
giant app companies. One of those is the same company and one company that does all the eBooks
and audio books. And in that world, giving the creator extra copyright is like giving a bullied
kid extra lunch money. There's just not an amount of lunch money you give that kid that will buy
them lunch. All it's going to do is, is a kind of roundabout transfer to these firms that control
the choke points, right? That have the audiences corralled with DRM, lock-in, network effects,
all the things that they use to control the market. And whatever we give artists,
they just take as a condition of reaching that market. So to solve it, you need structural interventions. So first,
you need to understand how that market has become so degraded. What are the historic forces? How
does the market work? A lot of the first half of the book is just untangling these very baroque
accounting scams. The finance sector, they use the acronym MIGO, which stands for my eyes glaze over. It's when you make a
prospectus so thick that the person you give it to assumes that it must have some substance to it,
but doesn't try to find it the same way that you assume that a pile of shit big enough must have a
pony under it. Right? Sure. And so we just spent a lot of time in the first half of the book,
just going like, here's how Spotify works. Here's how Audible works. Here's how YouTube works. Here's how ad tech works, right? The second half of the climate emergency. There are things that as we lurch from crisis to crisis, because anything that can't go
on forever eventually stops, right?
When it stops, we're like, something must be done, right?
The next time we say something must be done, instead of saying, well, you know, we've been
making copyright bigger for the last 40 years.
Maybe we can make it bigger again and it'll go differently this time.
Instead, we can have these complex, technical, shovel-ready proposals that are well understood by lots of different stakeholders in the industry, audiences, creators, workers within the creative industries.
You know, like if it's bad for me as a writer with only five publishers, imagine how bad it is for an editor with only five employers, right?
Like what happens if you get canned from that job, right? So, you know, ways that all of these people
who are in fact class allies can come together
and say, here is a thing
that doesn't just make the industry bigger,
but which changes the distributional outcome
of the industry.
You know, for 40 years, we've been told,
don't ask which slice of the pie you're
getting, just concentrate on making the pie bigger. That is a thing that you can only love
if you're sure that you're going to get the biggest slice of the pie, right? It is entirely
possible for the pie to get bigger and for you to get less more money from it, for your slice to be
in real terms and proportionally smaller every time the pie gets bigger. And so that's the whole focus of the book.
And maybe we can talk about this more, but the one area where I think your audience might
be interested is we devote a whole chapter to interoperability and the role that interoperability
plays in helping audiences and creators get a better deal out of platforms.
Plenty of places to launch off there.
I mean, I was thinking of a few examples.
You know, as developers, we've seen some of this,
I guess, in the world of open source to a certain degree.
And, you know, corporations basically, you know,
belling up to the table, right?
And having their take, but not put anything back in.
And historically, I think in the last 10 years,
we've had leverage as
individuals inside of large orgs that were, we were in such demand. I say, I'm using the past
tense here. If you can't notice, we were in such demand, right? And we had positions of our own
choke points where we could say, you know what, I'm going to go to a place that supports open
source, for example, and, and does this, that, or the other thing. And companies were listening because they were wooing developers
and they needed talent and we were the talent.
And so we've seen some motion in the open source world
of like actual real dollars coming back to maintainers,
you know, not in the sizes that we would like,
but there's been some action there.
And so on this show, we've said,
use your leverage, use your voice inside these companies to affect change if this is something that you care about. That seems like it's drying up to a certain degree. Our own personal choke points are disappearing. And so are there no individual moves? Do you have to go by group effort or? Look, there are individual moves, but there's a limit to the power of individual action,
right?
If you cannot think of yourself as being part of a group or a polity or a class, then there
will be a limit to what you can accomplish.
So, you know, here's an example that, you know, it's pretty contemporary because it
deals with the question about AI art.
And I'll just say like as a blanket kind of disclaimer, it's not artificial.
It's not intelligence. There's no learning. It is, you know, statistical inference or whatever you want to call it. We have to kind of concede a lot of ground to call it AI. It's like if they decided to call it magic miracle technology. And every time you talk about it, you have to go like, magic miracle technology, right? But, you know, for the sake of, like, clarity, let's just call it AI art, right? But for the sake of clarity, let's just call it AI art, right? So Taylor Swift, very powerful recording artist. She's arguably the most powerful
recording and touring artist in the world. Spotify had colluded with the big three labels
to do some extraordinarily dirty stuff. So when Spotify was launching,
they needed to license the catalog of the big three labels.
Universal Warner and Sony control 70%
of all the sound recordings in the world
and 60% of all the compositions.
So you can't make a move without them.
They didn't invest in that music.
They just bought the companies.
Again, anti-competitive mergers allowed them to acquire this market dominance.
And so when Spotify started, they needed to get the labels on board.
And the labels said, OK, you have to make us your business partners.
We want large equity stakes.
And we are going to tell you how Spotify works.
And so Spotify did that.
And what the labels said is we want the lowest possible royalty rate for the music that you license Spotify works. And so Spotify did that. And what the label said is we want the lowest
possible royalty rate for the music that you license from us, but we want a minimum guaranteed
monthly payout. So like if you're Sony say at, you know, one sixth of a cent per stream or whatever
it is, and you're guaranteed $10 million a month, maybe all the Sony streams stream this month
only add up to $5 million, but Spotify owes you 10 million. The other 5 million are what are called
unattributable royalties. And you don't have to, you can do whatever you want with them. You can
do them for like new artists development, which might just be sending executives around the world
to like shows, right. Or you can like spend it on studio upgrades or you can give
it as dividends or whatever it's your money right but the other reason they wanted that rock bottom
rate is that every dollar they took out of the company as licensors was a dollar that counted
against its cost basis and made the shares that they had as owners less valuable because spotify
gets less profitable the more it has to pay for
streams. And so they not only negotiated this, they negotiated something called most favored
nation status, which means that Spotify could not pay anyone more than they paid the big three,
except the other labels, the 30% of labels and independent artists who aren't the big three,
they don't get minimum monthly payouts, free inclusion on playlists, free advertising, and they don't get shares. They just get six tenths of a cent per stream. So they then got these huge tranches of shares, which then were worth tens of billions of dollars when Spotify IPO'd and Taylor Swift was changing labels and Universal really wanted her to change to Universal
and she said I will do that provided that you share that money with the artists and that you
share it with them on a net basis so if you make an album you get paid in advance and you owe that
money back to your label and then you go into production and all the money spent on the production is also owned to your label right
down to the taxi fare to your launch party and the champagne they serve at it you owe every penny of
that back to your label the labels pay you extraordinarily small royalties the beatles
used to split one penny four ways per lp but not the whole penny. They got 85% of a penny because 15% was held back
for promotional copies, right? So you will never pay off that debt. And so there are lots and lots
of artists who saw their advance and never saw another penny. And if Universal shared the money
with them and they could just go in and they say, okay, well, you owe us $300,000 that you're never
going to be able to pay back. We've just applied some of that universal money to your account. Now you owe us $200,000 that you're
never going to be able to pay back. And they wouldn't actually give them a penny. Taylor
Swift said, no, you're going to give everyone a check. Right. So that is a thing one person can
do with a lot of power. But let me tell you about the limits of Taylor Swift's power.
So Taylor Swift famously had her masters acquired by private equity goon who hated her and whom she hated and who, when he sold them on to the family office of the Disney family, made sure that he got a continued royalty stream from them just so that she would know that every time anyone played her first six albums, he would get a little bit of money just so that he could rub it in just because he hated her so much. So she could not buy her master's back.
She made all kinds of offers and couldn't get him back.
But there is a collective right that every musician and in fact, every person can record any song that's ever been recorded and sell it, provided we pay a fixed royalty, what's called the compulsory license for it.
Well, among the albums that Taylor Swift is legally entitled to cover are her own.
So she went back into the studio and re-recorded those first six albums, note for note, and put them out.
So she was able to do her own additions.
So we're nearly done here, but let me take you through the AI example. Okay. So AI, right?
There's a lot of analogies between AI and sampling. When sampling first started, a lot of musicians
felt like sampling was not legitimate, right? They said, when you take a loop of me playing
the drums or something I sang or a little guitar lick and you loop it around, that's just stealing.
It's not art. And it can never be art because it's stealing, right? Now, the people who did
sampling, they were like, this isn't even a thing copyright has a look into. It's in the same's in the same way that like, if you're a horn player
in New Orleans and you're in the middle of your solo, you drop a couple of bars of That's Amore
in it. It's not copyright infringement. It's not fair use. It's just like how music is made. And
they were like, that's, this is how we make music. And so nobody ever got permission for sampling.
You got albums like It Takes a Nation of Millions to Hold Us Back and Paul's
Boutique by Public Enemy and Beastie Boys that were the highest grossing albums of their time,
best-selling albums of their time, hip-hop albums, used hundreds and hundreds of samples.
If they'd had to clear those samples at today's rate, they'd have had to sell each one of those
CDs at $150 each to pay it off, right? So this is music that would literally be impossible under a regime
where you have to pay for samples at today's rates. But a lot of artists argued that the way
to fix sampling was to create a new right to control sampling. So that, yes, you can sample,
but you have to buy the sample license from me, negotiating with me. Me and you, we're going to
negotiate. And that's more or
less what happened. It wasn't a new law, but it was like some court precedents, some changes in
the way the big three labels did business and so on that created this world that we have today,
where if you want a sample, you take a license. When you sign up with a label, you have to sign
away the right to be compensated for your samples. So all the money for your
samples goes to your label. If you want to license a sample, they'll only let you do it if you are
signed to one of the big three labels. So to sample, you have to sign away your sampling rights.
So today we have this world where you get paid in advance and then you immediately turn around
and hand a bunch of it back to your label
for samples. And that money doesn't go to an artist. It goes to the label's executives.
And there are albums from the era of sampling when we sampled a lot. Nobody samples like the
Beastie Boys or Public Enemy did because there's just no way to make those albums successful.
And $150 a CD is not anything anyone's going to pay, even if the CD is a
digital download. And so there are albums from that era that just can't be played anymore.
So very famously, De La Soul, their first three albums just haven't been available for 15 years.
They started coming back in March after a 15-year battle to clear those samples.
Some of those tracks cannot be released ever
because of the sampling regime. And the front man for De La Soul died in February, two weeks before
this started. So he had to live through a 15-year period where no one could play his music, and then
he died before it was made public. So this is the problem. And so giving people an individual
bargainable right to control samples
was just a roundabout way. And the same way that giving your kid extra lunch money is just a
roundabout way of transferring it to the bullies, right? Transferring it to the people who ran the
choke point. So in AI, we are in exactly the same, same spot. People are saying AI is a copyright
infringement. You're storing copies of my works in the model. That's just as
a practical matter, not true. If you look at the size of the training corpus and the size of the
model, it's one byte per work, right? That is like, if you're storing one byte of a JPEG,
you are not storing the JPEG. Like it's not true, right? So they say that the way to make
this legitimate is to create an exclusive right to train, right? To create a new right to mathematically consider
the composition of a work and derive statistical relationships between its subcomponents,
which I think is a very bad copyright. But even if you think it's a good copyright,
we know how it's going to work because it's already working this way.
It didn't work last time.
Right. Because right now, if you're a voice actor, most of your work is going to come from
game studios. Game studio recording sessions now'll begin with you having to say, my name is Corey Doctorow and I hereby grant irrevocable permission to train a model with my voice. Right? to fire workers are also the companies who are in a position to take any exclusive right we take,
we create over training, and immediately transfer it to themselves and fire their workers.
So you might snuff out the kids who are the equivalent of the Beastie Boys Circa Paul's
Boutique, who are making funny things on Twitter. Those kids were never going to pay you anything,
right? Those kids are not a source of declining income
to you as an artist. But if you do create that exclusive right and snuff those kids out,
what will happen is the people who do want to fire your ass, because every penny they pay you is a
dollar they don't put in their own pocket, you will immediately create the conditions for them
to transfer that right to themselves, and they will will fire your ass and you will get not one dime from it. So, you know, there are lots of approaches we can take. And, you know,
in the second half of the book, we go through these systemic approaches, you know, but just
creating another bargainable right and saying, Hey, you're an LLC, they're an incorporated entity.
You guys can bargain like two businesses is just bananas because you as a voice actor,
as a photographer selling to Getty, as an animator at Disney, you don't get to negotiate.
Like I'm in the animators guild. Disney's around the corner for me. Like I know what our
negotiations look like. They suck. If there were to be a new right to control our work and its use in training, it would just
become part of the standard deal and we would not be able to get anything better out of it unless we
went on strike. And the Animators Guild is a weak union. The Writers Guild, on the other hand,
struck and got everything it asked for and is about to go on strike again because strong unions
get shit done. Weak unions and individuals are helpless in front of these very
large firms well you're painting a bleak picture cory it's a bleak picture i know i'm like
so it's not a bleak picture we can change stuff right just not as an individual well just not as
an individual we don't work together so well you know i mean just in general it's it's harder it's
easier to control me than it is to start a movement to be part of.
I mean, one individual did not make all the traces on the semiconductor that is turning your voice into a bunch of zeros and ones.
We clearly can work together.
And if you're into free software methodologies, then you have experienced ways to work together with less hierarchy, more individual freedom, better ways of resolving governance questions than like at any time in history, right?
Like, you know, one of the problems with collecting societies, which often represent artists, is that they are kind of gross and corrupt and whatever.
We go through a lot of details on that.
And we throw in some systemic solutions, some of which look like open source governance.
Some of them are just common sense.
Right.
So like a collecting society, if it can't find an artist, gets to use those unattributable royalties for whatever it wants, including its salaries.
And so you find collecting societies who are like, we've got all this money for artists that no one's ever heard of, like Beyonce.
So we're just going to keep it.
Right.
So what if we said, like,
because there are legitimately times
when you can't locate an artist.
What if we said to collecting societies,
the only thing you are legally permitted to do
with unattributable royalties
is improve your attribution systems?
Yeah.
It's like, it's not that hard, right?
Making that into a systemic solution,
like getting that law passed is hard.
But you know what?
Collecting societies keep going down
for embezzlement and corruption.
How about if the next time that comes along
and we say, all right, well,
you've got some penalties
that you're going to have to face.
Penalty number one,
you can only do,
you can only use unattributable royalties
to improve attribution.
Like it's just sitting there,
like rather than levying a fine, what if we make a structural change?
All right. That's, that's one good one. I like that one. What are some,
what are some other solutions you got?
Oh, there's a ton of them. So like, I'll talk a little about interop. I, and as I say,
I've got this other book coming out, the internet con from Verso in September,
that's just about interop but um audiences and
artists get locked into platforms because platforms use the law and technology to block interoperability
systems are intrinsically interoperable right like you know like touring completeness just
seems to be like a thing we can't get away from you know i go to Defcon or like Hope or CCC and there's inevitably some presentation
from someone who's like,
hey, guess what?
It turns out PostScript is Turing complete
and I wrote a printer virus, right?
Like just, it doesn't matter.
Like it turns out that the scripting language
for MySpace that lets you do animated GIFs
is Turing complete and I wrote that MySpace virus, right?
Like you just can't get away from it.
Like you can always make interoperable things. The problem is that the normal interoperable things that we do,
reverse engineering, bots, scraping, whatever, have become increasingly prohibited behind a
wall of copyright, patent, trademark, trade secrecy, contract law, terms of service, and so
on. We've created what Jay Freeman from the Cydia project, he calls
it felony contempt of business model, right? Like when Apple wants to, you know, solve the fact that
everyone who uses Windows uses Office and Office for the Mac sucks. And so people are just throwing
away their Macs because they can't talk to Windows computers. They don't like beg Bill Gates to make
a better Mac Office, right? What they do is they reverse engineer those Office
file formats and they make pages, numbers, and keynote. And they're just like, yeah, now we just,
it just works, right? Like you can switch from the Mac to the PC, PC to the Mac. You can send
software files or you can send files back and forth. And like they even ran this ad campaign,
the switch campaign about how like you can just switch from one to the other so if you were to make a
runtime like an ios runtime that lets you leave your iphone behind and go or your ipad and go to
another platform apple would say that you're a pirate right when they did it it was progress
when you do it it's theft they would nuke you until the rubble glowed they would come after
you with a computer fraud and abuse claim for violating their
terms of service.
They would say that you were engaged in tortious interference with contract.
They would say that you violated section 12, one of the digital millennium copyright act
by reverse engineering, whatever.
As a practical matter, engineers can figure out how to do this.
Engineers can figure out how to add extra app stores to platforms, right?
Like we've got, um, legislation in the u.s now about to be
about to be reintroduced that came up in the last session to create what's called the link tax where
we're going to say like if you talk about the news on social media the media company gets a piece of
it which is crazy talking about the news you know is like not a copyright violation if you're not
allowed to talk about the news, it's not the news.
It's a secret.
But there are a couple of ways that tech platforms like seriously steal from media companies.
Like for one thing, every app has a 30% commission on every sale, right?
To process a transaction.
Do you want to increase the subscriber revenue of every media company in america write a
law that lets people install alternative app stores and then there will be a race to the bottom for
payment commissions it won't go to zero might go to two percent right so 28 increase on revenue for
every subscriber with one law that's that's more than you would get from a link tax, right? And that's an
interoperability measure, right? Letting people choose other software. If you want to go even
further, you know, follow through on this law that we've got pending that forces the platforms to
disaggregate their ad tech stacks, right? Like, you know, Google or Facebook, they both operate
a marketplace, a demand side platform and a sell side platform. It's like, it's like the NASDAQ also owning the companies and the brokerages,
right? Like it's like the referee owning the team. And so, you know, it's no surprise that
their share of income from the platforms for ads went from like 7% to 50%, right? You want to increase the amount that ad supported media gets,
like break up and make interoperable and disaggregated these ad tech stacks so that
they have to compete so that they can't just command these ridiculous shares of every dollar
brought in and advertising, right? So those are like, those are remedies that actually are about
distributional outcomes, right? They change the amount, those are remedies that actually are about distributional
outcomes, right? They change the amount of money being made by different entities. Not only that,
but where we've had link taxes, like in Australia, where we created a link tax,
the Murdoch press took the link tax, gave it to its shareholders and fired its reporters,
right? Meanwhile, the smaller papers didn't get the share of the link tax that the Murdoch papers did.
So if we get rid of the app tax and the ad tax,
then people starting small independent publications are going to be able to,
you know, get 100% of the revenue that they're entitled to.
It wouldn't just be a gift to large media companies that could bargain for these rights. It would be a gift to everyone who makes media,
including small local, you know, crowdfund supported media platforms that are, you know,
doing the shoe leather work of going to the school meetings and the waterboard meetings and whatever.
It's not just a way to transfer money to private equity companies that have bought and stripped
mine newspapers up and down the country. and media brands make more money by building something that audiences like better while
taking money out of the pockets of the big tech platforms that once promised you, hey,
this is a place that you can come and work for three years until you do your own startup.
And then said, oh, you're not really going to be able to do your own startup, but tell
you what, come work for us and we'll give you like massages and kombucha.
And are now like, hey, guess what?
No more massages.
We just laid off 12 000 of you
here at google yeah and uh last quarter we did a stock buyback that would have paid all 12 000 of
those salaries for the next 27 years go fuck yourself don't let the door hit you on the way
out you know right so like these are ways that we can actually recognize and build on the natural
class alliances between tool smith users, and creators and media firms.
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I'm curious what you think of technological solutions.
There's been some uptick with Mastodon, Fediverse.
We're talking about federated, non-central entity-owned social networking that if it could get the distribution that the big tech has,
that's competition in the marketplace as well.
Is that something we should be doing alongside, like in parallel to these other efforts?
Oh yeah, absolutely. Yeah. I mean, I think that the most important and interesting thing
about federated media is the low switching costs built into it. So ActivityPub has built into it
a directive, similar to the directive built into RSS, where it's like a redirect. So if you're
subscribing to me, I can push a redirect to you, or actually I leave a file up that like a redirect. So if you're subscribing to me, I can push a redirect to you. Or actually, I leave a file up that has a redirect in it that says, I'm now over here.
This is where my feed is.
Which means that with two clicks, you can leave one federated server, download all of
the people who follow you and all the people you follow, go to another Fediverse server,
upload them, and then just automagically you just,
everyone carries over,
which means that like,
if you're on there,
yeah,
it's really cool.
So,
you know,
like one of the problems with the Fediverse is you have mods who are
weirdos,
right?
Like,
I mean,
that's also a problem with,
with the non Fediverse is like 430 million Twitter.
It's just the world.
That's how the world works,
right?
Yeah.
I mean,
430 million Twitter users discovered that their mod is a weirdo too.
But like there was a guy who ran a thing called mastodon.lol.
And he got angry because his users were having a giant flame war about the JK Rowling video game.
And he said, all right, guys, I've been running this as a hobby.
It was to give me pleasure.
I'm shutting it down.
Bye.
Right?
Except that all 12,000 of those users can just download their graph and just hop over
to any other server. In the same way that you might have like a mod who's like, I'm sorry,
when that person says they're going to come to your house and kill your children, I don't call
that harassment. You can be like, okay, guess what? I'm leaving and I'm just going to go somewhere
else, right? Like, yeah, we want mods to like be good. Like we want them to say police genuine death threats and doxing and get rid of CSAM, whatever.
Right.
Like there are all these things that we want from mods.
But a lot of what we ask of mods, we ask of them because we have this view that social media, it's like Anatevka where the people from Fiddler on the Roof live,
where every three scenes, a bunch of Cossacks ride through and just kick the shit out of them. And they're like, well, what are you going to do? We can't leave Anatevka, right? If you could just
go, right? If you can just be like, I'm out of here. I'm going somewhere else. Yeah, you still
don't want Cossacks riding through and beating up the people who remain, but boy, oh boy, it would
offer some relief to the people who go. Yeah, totally. Right. And so we need to think about where the high
switching costs come from. And we need to acknowledge that they are a mix of two things.
One is countermeasures. So think about that, you know, weekend where Twitter said, if we find a
Mastodon handle in your bio or in your, in your stream will suspend you from the service, right?
That's like a technical countermeasure.
But then there's like the legal countermeasures.
Because, you know, you could just write a bot to scrape Mastodon and figure out links
into or scrape Twitter and figure out links to Mastodon, just like make it happen.
There are a bunch of people who do that with the API right now.
But the API keeps getting nerfed. And so so like you could do it without the api you could just do
it do it manually with like a bot with a scraper and in fact if there was like the potential for
a bot to be built without a legal remedy without being able to go in and say hey you know you're
violating the computer fraud and abuse act it's a felony, blah, blah, blah. When they contemplate nerfing the API, they would have to go,
are we going to have to pay like 100 engineers to fight bots now?
Because they're all just going to switch over from using the API to using bots, right?
Like, are we going to have this like unquantifiable risk that arises from just like
having to just take scarce engineering resource and devote it to fighting on the blue
team where we have to be perfect and they just have to find one mistake we've made because we
can't sue them, right? Because, you know, we've withdrawn the legal protection that, you know,
would allow Apple to stop you from doing Apple what Apple did to Microsoft. So this is why, you know, in both Chokepoint Capitalism and the Internet Con, I get into a
lot of detail about what legal reforms would allow, you know, technologists to do good,
and what new law, like privacy law, would stop them from doing evil. Because it's true, right?
Bots and scraping and stuff, they can do bad privacy stuff. The answer to that isn't to say to Facebook, hey, guess what?
You have unlimited power to wield the state, to wield its courts, to stop anyone from doing
anything you dislike because we're going to use you as our deputies to figure out when someone's
privacy is being invaded. I mean, just think for a moment of the irony of putting Facebook in charge
of deciding when someone's privacy is being violated, right? And instead we would say, hey, we have this like democratically
accountable yardstick that says this is a privacy invasive behavior and these things are not.
And if you're doing this and you're an interoperator, you're on the side of the law.
And if you're doing that and you're an interoperator, you're violating the privacy.
We're going to come after you, not for interoperating, but for doing something that
violates people's privacy, not for making shareholders at Facebook sad, but for doing
something that harms the public. Do you have an idea of a perfect world then? I mean, if you have
this very deep book on and multiple books on, you know, the bad, the shovels, as you even say too,
you know, what is the perfect world? Like, do we use Spotify? Do we use Audible? Do we and multiple books on the bad, the shovels, as you even say, too. Yeah.
What is the perfect world?
Do we use Spotify?
Do we use Audible?
Do we abandon meta?
Sure.
No, no, no.
The problem isn't that these companies are run by people who are more wicked than the people who came before them.
The people who ran Deck or Hewlett-Packard were just as capable of being scumbags as
these guys are.
The difference is that they're not constrained by competition or regulation.
So I grew up at a time when like one day, you know, my dad was bringing home terminals
connected to the PDP-8 and DEC was the biggest tech company in the world and was like kicking
the shit out of IBM with its 360s.
And then the next day, DEC was like being bought by compact right which had just been
like a glimmer in people's eye and like the harm that they could do was caverned off silicon
graphics made amazing computers and did stupid things at the same time i was a silicon graphics
integrator you know like they came and they went the companies would like you to think that all of
the things that they do are inseparable that you can't have the good without the bad, right?
Like that a bearded prophet came down off a mountain with two stone tablets and said, Larry, Sergey, stop rotating your log files and start looking in them for actionable market intelligence, right?
Google ran as the surveillance-free alternative to AltaVista and Yahoo.
The PageRank paper that started it all, 1998, opens with them saying, advertising-supported
search engines are terrible and will always go to shit, right?
That was their credo.
People are like, oh, don't be evil.
Don't be evil.
Long before don't be evil, there was like, never mix ads with a search engine, right? Facebook sold itself as the privacy forward alternative to MySpace, right?
How did they lure people off of MySpace?
They said, oh, well, that's owned by the crapulent Australian billionaire.
Everyone knows that he's evil and he's spying on you to sell ads.
Facebook will never process your data, right?
That was their pitch in 2006.
And then they had a referendum right where
they said should we start spying on you they had a vote and everyone said no don't spy on us and
they were like yeah you didn't mean it i want to do it anyways right so like regulation and
competition discipline firms these guys you know they want us to think that they're like evil
wizards because at least then they're still wizards. They're not evil wizards. They're ordinary mediocrities whose rise to power was co-terminal with the decline of antitrust. floor of that where access to the capital markets let them extinguish their competitors and where extinguishing their competitors made them too big to fail and too big to jail
those people were able to get away with both literal and figurative murder and so you know
a better world is one in which we have a dynamic system that can seek equilibrium
against a variety of activities and circumstances,
where rather than having to hope that every time the world changes, Mark Zuckerberg guesses right,
because he is the, you know, unelected social media czar for life for 3 billion people.
And if he says that our future is being legless, sexless, low polygon cartoon characters and a
heavily surveilled metaverse named after
an idea from a dystopian science fiction novel then that's just we got to live with
instead if we could have a future where like who was in charge changed from time to time
and no one was fully in charge and everyone had to look over their shoulder and worry that someone
else was going to take their users and their suppliers away by offering them a better deal, then we would have a better future, right?
And that's, you know, there isn't a static future that's great.
There's no utopia.
The reason that you can't have a utopia is because even if you get it all right and everything's
working great, there are exogenous shocks, pandemics, climate emergencies, asteroid
strikes, whatever, right?
Stuff is going to happen.
Your country gets invaded, right? Stuff is going to happen. Your country gets
invaded, right? Stuff happens. So the thing that makes a system utopian is not just how it works.
It's what happens when it fails. We have a system that barely works and fails badly. And I would
like to replace it with a system that works pretty well and fails incredibly gracefully.
I'm a recovering systems administrator,
far more interested in making sure that I've got a backup
than I am in the actual speed of the hard drive.
Backups are good.
Triplicate backups, Corey, you know that, right?
3-2-1.
3-2-1.
Yeah.
Well, I, in fact, today is my hard drive swap day i back up to this ssd every day and then i get my
mail at a postbox down the road because i there are creeps who send me death threats so i don't
use my home address for anything and the people who run that postbox let me store my encrypted
hard drive and there's one just like this in there and i'm gonna go and and swap it i do that once a
week interesting and then i have a travel one so that's uh current is the last time i i hit the I just like this in there and I'm going to go and swap it. I do that once a week. Interesting.
And then I have a travel one.
So that's current as of the last time I hit the road, which is a couple of weeks ago.
You said regulation and competition.
Okay.
So regulation, is that government regulation?
Is that self-regulation?
Is that?
No, it's not self-regulation.
No, no, no.
Like actual democratically accountable regulation. And, you know, one of the things that makes regulation suck is when companies are really big because regulation it's like science right to do science
you have to ask what's going on you have to ascertain what's going on and you have to
hazard an intervention that will change what's going on to produce an outcome that you desire
and so in an adversarial process right which is like adversarial peer review when you do science
where you write a paper and the people who hate you and want you to fail get to critique it. When you're doing policy,
you hold these truth-seeking exercises where you go like, is net neutrality good, right? And then
you invite everyone who's got an opinion to show up and tell you whether network neutrality is good.
Well, if the entire sector consists of like three cable companies and two, you know, legacy phone
companies, all of whose executives used to all work with each other at various times in their lives and are like godparents to each other's kids and like walked each other down the aisle at their weddings or whatever, they're all going to show up and they're going to go, no, net neutrality and like everyone on the other side is going to be like either running like a WISP
or like they're an academic or they work for a civil society or whatever. And the regulator,
who is almost always going to be a veteran from one of those five giant firms, because
when there's only five of them, the only people who understand how they work are their own
executives. The regulator is going to go like, eh, I've listened to the evidence and I guess
we don't need net neutrality. Now, if there are a hundred companies in the sector, not only are
they not going to be able to agree on what their lobbying position is, they're not going to be
able to agree on how to cater their annual meeting, right? Half of them are going to show up and say
like, oh, you couldn't ever manage a network if you had net neutrality. And the other half are
going to show up and they're going to be like, we advertise ourselves as the neutral competitors to those
jerks. And we offer net neutrality to people who understand what it means. We're the most
hard charging, bandwidth hungry, bull goose tech weirdos that you can imagine. And we don't have
this network management problem that they're talking about. So they're full of it. So the only
way you get the facts and evidence, the only way you get good state regulation is if the companies
themselves are weaker than the regulator. The same way that the only way a ref can referee a game
is if the players are weaker than the ref. If the players pay the ref's salary, then you will not get an honest game,
right?
The refs have to be not just like,
not just declare their neutrality,
right?
Like it is amazing that you have politicians who declare their neutrality
after working in industry or regulators who declared their neutrality after
working in industry.
Like these are,
these are lawyers who themselves,
if they were like getting a divorce and they and their ex both wanted to hire the same lawyer.
And that lawyer said, oh, I can work for both of you.
I'll just declare my conflict of interest and a fire wallet within me would be like, uh, no.
Fire wallet within me.
I love that.
Yeah.
Okay.
Yeah. Yeah, they would not, when there were these firms, right? Like telecoms companies, banks would not hire a law firm that represented their competitors
in an action that they were adverse to those competitors in, right?
They would not believe claims of this.
How do we break out of that loop where we have the regulator goes back into the same
industry, goes back to, you know, into politics?
You know, there's this joke from Ireland.
It's not an Irish joke.
It's a joke from Ireland that the punchline is, if you wanted to get there, I wouldn't start from here. Right? The decision to stop enforcing antitrust law 40 years ago is the most consequential political decision of the last 40 years. Because it has created this situation where we need to go through an iterative process of weakening firms so we can strengthen antitrust, so we can weaken firms so we
can strengthen antitrust, right? And like the best time to have solved this was 40 years ago. And the
second best time is right now, because it's not going to get any easier. Now, the good news is
we've got an antitrust front bench in the Biden administration. And I'm not like a Biden guy.
I gave money to people who ran against Biden and it wasn't the Michael Bloomberg's
running against Biden that I gave money to. It was the other democratic challengers. Nevertheless,
Biden hired an incredible roster of antitrust, hard charging fighters. So Jonathan Cantor at
the DOJ, amazing. There's a famous thing from when james comey took over the southern
district of new york where he gathered all these da's together and he said how many of you people
have never lost a case and all these like thrusting macho lawyers were like i've never
lost a case and he said every one of you you're the chicken shit club if you've never lost a case
you've never fought a hard case first day on the job jonathan canter brings the department of justice antitrust division together and he says how many of you have never fought a hard case. First day on the job, Jonathan Cantor brings the Department of Justice Antitrust Division together.
And he says, how many of you have never lost a case?
He said, we're not the chicken ship club anymore.
We're going to fight the hard cases.
We're going to lose a bunch of them.
We're going to win some.
We're going to put the fear of God into companies.
Lena Kahn.
Six years ago, Lena Kahn was a third-year law student.
She wrote a paper called Amazon's Antitrust Paradox. It was a rebuttal to a book called The Antitrust Paradox that Robert Bork, the failed Reagan Supreme Court
nominee, wrote that is the reason we don't enforce antitrust anymore. It changed the way people think
about antitrust. Six years later, from third-year law student, she is now the chairwoman of the
Federal Trade Commission, the most powerful consumer regulator on the face of the earth. And she is kicking ass, right? This is happening in Europe with the Digital Markets
Act and the Digital Services Act. This is happening in the United Kingdom with the
Competition and Markets Authority and its Digital Markets Unit. It's even happening in China with
the Chinese Cyberspace Regulation, which mandates interoperability and penalizes companies that
intentionally block it, right?
Everywhere in the world, there is a movement for this. It's happening all over. And the good news
here is the thing we end chokepoint capitalism with. There's a guy called James Boyle. He's one
of the founders of Creative Commons. He's a copyright scholar, teaches at Duke University,
runs the Center for the Public Domain with Jennifer Jenkins. And Jamie tells this parable.
He says, before the term ecology came along,
nobody knew that they were on the same side. If you care about the ozone layer, I care about owls.
How are we fighting the same fight? What do nocturnal charismatic avians have to do with
the gaseous composition of the upper atmosphere? Then the word ecology comes along and it
crystallizes the commonality. It makes all of those struggles one movement
and the movement is born and becomes a force to reckon with. And today there are people who are
angry that the web is five giant websites full of screenshots of text from the other four.
And there are people who are angry that there's three giant shipping cartels that ignored their
regulators when they said eventually one of your ships are going to get stuck in the Suez Canal if
you don't stop trying to get these economies of scale by making them bigger.
There's people that are angry that there's one cheerleading league left that has become the nexus of the most blood-curdling sexual abuse scandals you can imagine because they had no competition.
And nobody wanted to hold them to account because there's nowhere else to go.
There's one professional wrestling league left.
They just bought the little nascent
competitor that was popping up i saw that and they they reclassified all those 80s wrestlers
you grew up watching as contractors took away their medical insurance they're all dying of
work-related injuries in their 50s really and begging on gofundme for pennies so they can die
with dignity there's people are pissed off about that people pissed off that there's two athletic
shoes companies two companies do all the spirits two companies that do all the beer, five companies that do all
the banking. There's people pissed off about all of this. And what they don't know is that they're
all on the same side. There's only one fight and it is the fight over corporate concentration
versus democratically accountable government. And as soon as we realize that, as soon as we
realize that the fight is over pluralism versus monopoly then we will
have a movement to reckon with then we will all be able to march together and get shit done and
that is the most hopeful thing i can imagine because i see it happening all around us
and i think that that is the future that we should be all keeping as our north star and aiming
towards just need a name for it right you need You need to college of that thing. You need to,
I keep calling it pluralism.
You know,
I have the domain pluralistic.
It's like the problem with pluralism is the problem with anti-monopoly is it
tells you what you're against and not what you're for.
Defining yourself against something that's never right.
All that useful.
I don't have the best advice.
I just know how you got,
what you got to do and not how you got to do it,
but what you have to do.
You have to get a name.
Well,
you're the wordsmith Corey.
Come on. Well, anything that can wordsmith, Corey. Come on.
Well, anything that can't go on forever eventually stops.
And when it stops, the people will look for new solutions.
And if those solutions are well understood,
they can move from the fringes to the center overnight.
That was the theory of Milton Friedman,
the guy who ran the Chicago School of Economics
and created neoliberalism and got rid of antitrust.
That's how we got into this predicament.
It's the only good thing that he ever said. I like quoting it often because I like to think that he looks up
from the rotisserie that he's rotating slowly on in hell and hears me saying it and shakes his fist
in impotent smoking rage, you know. And so, that's got to be our theory of change here. That, you
know, the next time the crisis comes along, if the ideas are well understood about what we need to do next, that'll be our time. That'll be when we get the chance to
do it. Give me a choke point status on podcasts. Since you've kind of covered, you know, audible,
audible books, we don't produce audible books. Give me a choke point status on podcasts in this
landscape we're in. Yeah. So I wrote a piece about this called, uh, podcasts have remained hearteningly unshittifiable
on uninshittable or in shitification resistant.
So, you know, in order to inshittify a service, you need to first lock in the audience and
then you lock in the suppliers.
So you lock in the audience by giving them goodies.
Then you lock in the suppliers by giving them goodies.
And then you take away the goodies from both of them and they're locked in.
Uh, and so oftentimes you can lock in users by like just attracting other users. So if like,
if you're on Facebook, cause your friends are there and your friends are on Facebook,
cause you're there, then you all have to agree that it's time to go and where to go.
And it can just be really hard. And so you can like mutually take each other hostage.
That doesn't really apply to podcasting. In fact, the fact that podcasting is built on RSS, and that RSS does have
these like forwarding directives that are just built into the XML where like, you can change the
URL of your podcast, and all the podcatchers will just hop over has made it very hard to lock in
audiences. And then there's a platform lock in for podcasters. And you had companies like Spotify go
on these acquisition tears, you know, where they, they bought out Joe Rogan and they bought out pineapple
and they bought out, you know, all these other Gimlet and all these other studios.
And as soon as they took the RSS away and tried to lock them into the app,
people just didn't go over, right. They just, they were just like, forget it. Even BBC sounds,
which is like part of this long run trend at the BBC. You know, I've been, I lived in the UK for years and was involved
in these fights and helped, you know, ghostwrite some of the charter renewal in the mid 2000s.
There's always been this group of people who feels like the BBC should not be publicly funded
and should make its money by selling stuff to Americans and then giving that stuff away to
British people. And the problem is that that means
that all the stuff that you make
is for an American audience.
And one of the things that BBC Sounds is oriented around
is moving people from listening to BBC podcasts
on podcatchers that have ad skipping
to moving them to a proprietary app
where you can't skip the ads,
which means that your ad rate card goes up, right?
If you can't skip the ad,
then you can charge more for the ad.
Right.
And you can make a worse ad, right? You can can't skip the ad, then you can charge more for the ad. Right. And you can make a worse ad, right? You can inshittify the ads, you know? And so people
aren't using BBC Sounds either, right? When podcasts go into BBC Sounds, people just change
their listening behavior. And so it's been very heartening. I think that, you know, it's not that
firms aren't going to keep trying. Apple has just obfuscated its RSS even further. I've actually heard some people say that there is no longer a deobfuscatable RSS feed
from an Apple podcasts feed. You can't, you can't derive it anymore, which is, you know,
a deliberate piece of engineering to allow Apple to usurp the relationship between audiences and performers, audiences and podcasters,
because it just, it means that if you leave the platform, there's just no easy way for people to
like get a tool that goes through their iTunes preferences or their, you know, Apple podcast
preferences and just exports that list and moves it into a podcatcher. And so with the knowledge
that people can't leave Apple,
Apple can then put the screws to podcasters and say things like, you have to use our ad network,
we're going to take a bigger commission or whatever, right? It gives them all kinds of
opportunities to shift the distributional outcome from the creative workers to the intermediary,
which is the name of the game in platform capitalism. Yeah, for sure.
So you're now writing at pluralistic.net.'ve written this book you have more books coming on the way that's right and we obviously appreciate you coming back here after so many years just
don't come back you know seven years later cory can you come back more often please and just yeah
come on man you know well if you hadn't broken that mirror that day that we uh yeah recorded
i would have been back sooner yeah i'd be happy to
appreciate you coming on thanks thanks guys appreciate you digging into the choke point
status on podcasting too because that's i you know you obviously have clear insights that jared and i
do not and we need to have people like you on this and we had thousands more questions of course but
right just how can we fight this fight is the biggest question so maybe you can write about
that maybe as opposed to this and future writings how can we join this fight how can we you know not put more on your
shoulder but yeah well it's the second half of chokepoint capitalism and it's the back half of
the internet con so there's lots there's lots there i have written that stuff okay cool we'll
link it up yep thanks cory nice talking to you guys. Appreciate your time. Thank you.
Okay. So if you want to help us ensure Corey comes back on this show more often,
share the show with a friend, share the show with anyone you know.
So much covered in this episode.
There's so many fights that Corey is fighting that we should be fighting along with him. And the way we can do that is to ensure his message, his books get out there, get heard, get read. So help
us do that. Coming up next week on The Change Law, we're talking to Zach Lotta about Hack Club.
Hack Club is a global nonprofit network of teenage hackers and makers. It's student-led coding clubs.
It's super cool. You're going to love that show. Stay tuned for next week. A big thanks again to
our friends at Fastly,
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And of course to Break Mast Cylinder.
Those beats are banging.
And of course to you.
Thank you so much for tuning in this week.
No bonus on this episode.
Unfortunately, we had limited time with Corey.
Sorry about that.
But that's it.
This show is done.
Thank you again.
We will see you next week. Game on.