The Chris Voss Show - The Chris Voss Show Podcast – 2N Regional Business Development Head Craig Szmania at CEDIA Expo 2019

Episode Date: September 10, 2019

2N Regional Business Development Head Craig Szmania at CEDIA Expo 2019...

Transcript
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Starting point is 00:00:00 Hi folks, Chris Voss here from thechrisvossshow.com, thechrisvossshow.com. Hey, welcome to the show. We certainly appreciate you guys tuning in. As always, for the best audience in the world, we have the most amazing and best guests, which we do today, a wonderful interview on the show. Thanks for tuning in. If you guys get a chance, be sure to refer the show to your friends, neighbors, relatives. Tell them to go to thecvpn.com.
Starting point is 00:00:24 That's chrisvosspodcastnetwork.com. You can see seven different podcasts we have there. And you can subscribe to all of them. And guess what? For a limited time, they are free. So get in now while you still can. Anyway, we're going to the Cedia show, C-E-D-I-A show, for those of you who want to Google it, on Thursdayursday friday and saturday of this coming week of september 9th it's today uh and it's going to be this week so if you get a chance if you're at the cd show watch for the chris foss show to be there we'll be doing booth interviews from a number of different people over several days and of course we'll be talking to all sorts of people having on the podcast you are going to learn so much about really cool, exciting,
Starting point is 00:01:09 innovative technology that's coming out. It's going to blow your freaking mind. This is kind of like the, I like to call it the CS show in Denver. I don't know what that means, but I don't know. It's kind of there. It's, it's the, you know, it's the, it's the preview of what's coming for all your good Christmas gifts and all that cool stuff, I guess. So we have a most excellent guest on the show today. Let me introduce him. It's Craig Zemania. And Craig is the regional business development head for 2N. That's the company we're going to be talking about today. Craig is responsible for North American 2N business, including long-term strategy, team leadership, product that needs development. Actually, I should say product needs development. But products does need development.
Starting point is 00:01:50 Customer growth and business execution. He has 18 years, count him, of experience in the security industry, in intrusion, access control, video, and IP-based solutions, and previously held top executive positions at GE. You may have heard of those guys, UTC security and NAPCO security. 2N, the company we're going to be talking about today is an access company. It's an industry leader engaged in the development and manufacturer of access control systems, including audioual IP intercoms, IP answering units, and IP access control units since January 2018. 2N and Access communications have joined forces in the U.S.
Starting point is 00:02:34 and Canada to offer solutions for a smarter, safer world. Welcome to the show, Craig. How are you doing there, buddy? Hi, Chris. It's great to be here. Thank you very much for having us. Awesome sauce. And we're going to be looking. Thank you very much for having us. Awesome sauce. And we're going to be looking forward to seeing you guys at Cedia. Trying to find your booth. Do you guys know the booth number off the top of your head? Oh, it's 4403 is the booth number that we'll be visiting with you guys. And that'll be pretty exciting.
Starting point is 00:02:57 So if you're going to Cedia.com, check them out. Go to the booth number. Hunt them down. And you can also go to 2N, as in Nancy, usa.com. That's 2Nusa.com. So Craig, wow, man, what an intro. Do you feel like, uh, did we do you, did we do you get on the intro there? I tell you, that was awesome. I think we should stop now and move on. I'm not sure I could get any better. Thanks for tuning in everyone. That's a great show. It's great. It's great. It's great being here, Chris.
Starting point is 00:03:26 We look forward to being on your show, and we hear great things about it and seeing it, and so it's great to be part of it. I've heard some things about my show too, but it's going to be fun to see you guys at Cedia. You guys are going to have a big booth. How big is the booth you guys are going to have there at Cedia? What do you guys got going on?
Starting point is 00:03:41 We have a big booth at Cedia, a 10 by 20 booth. We'll have all of our equipment in there. We have seven different intercom families that we'll be presenting along with all of our other solutions and showing you how it fits into the different verticals. So we're looking forward to seeing all the people in Cedia. Now, the majority of your business is B2B. So you guys are working with companies that want to take and, I believe, launch products. Exactly.
Starting point is 00:04:07 Is that correct? Well, we sell, and we'll get into a background maybe of who 2N is because we're not a household name today, but we should be. Can your show help us get there? Yeah, you guys will be on the late show with Colbert later on, I'm sure, from this. I think it's the launching pad for us. So 2N, we sell IP-based products. Our main product line, our intercom, sold into all different segments of the industry, sold globally. And Cedia gives us an opportunity to get out and tell our customer base and people
Starting point is 00:04:48 don't know who we are, people maybe have done work with us in the past, tell them about the new solutions that we have. So we're looking forward to the weekend in Denver. Awesome sauce, it's going to be fun. This is a huge show. Now, you guys have a portfolio of intercoms and answering units. Give us a little bit of rundown on how that works and 2N, et cetera, et cetera. Yeah, sure. So, backing up a little bit, 2N is a 29-year-old company. We're headquartered out of Prague, the Czech Republic. We started off as a telephony products-based company, and we've morphed into IP solutions since then. And again, our main product lines are IP intercoms and access control. So we have seven different families of intercoms, so seven different product lines of intercoms,
Starting point is 00:05:40 one to fit really every application there is in the marketplace. If it's from schools where we do a tremendous amount of work with K-12 or universities, industrial applications, commercial buildings, big office buildings, small bonpas shops, one office complex. We'll do health care and everything in between. So, again, any application you have for an intercom, 2N can do. Nice. Again, we've been around for 29 years. We've only been in North American markets since 2015 in earnest.
Starting point is 00:06:21 But in that time, we've grown dramatically. We're the number one IP intercom company in North America as well as in earnest. But in that time, we've grown dramatically. We're the number one IP intercom company in North America, as well as in Europe. And we've grown that way really because of our technology and the service and support that we give people. It isn't really because of our marketing prowess, although we're going to change that with your show, but it's really the technology that drives our our success so you guys make solutions for commercial buildings schools and multi-user residential buildings what sort of solutions do you offer in those different segments yeah Chris we have we have
Starting point is 00:06:57 solutions really for any application that you have out there if it's in schools or public buildings, in the government space, in health care, in the MDU space. So let me define those a little bit there for you. So in schools, obviously a huge push and a big concern is verifying who comes into a school campus or a school building. So you want to make sure, you know, the people that are getting into those schools are the people you want into those schools. So using a 2N solution, 2N intercom, to not only audio but video verify who you're letting into the space is critical. And you can tie that together with key fobs you know for verification
Starting point is 00:07:46 access control cards Bluetooth apps and that type of thing again just to ensure who you're letting into your campus and that could be the same for any campus if it's an industrial or commercial or or school campus we're definitely getting to that point where I can see that's being a huge thing because most of these facilities are getting a lockdown. I remember as an employer, I was concerned about having disgruntled employees when we lay them off, come back angry at the company and stuff. So I can see how there's a huge market for that these days, especially in America. Yeah. Unfortunately, we see it on the news every day and you want to make sure that who you're letting into your facility is the right person and that they have proper authority to get into that space.
Starting point is 00:08:33 So that's one of our solutions that allows the end user and the integrator who's installing it for the end user to put in the appropriate solution for that for that location from a government government standpoint we're dealing with all the major that we call them the three-letter agencies you know you can guess what they are but we deal with uh with all of those as well as state and local uh government authorities uh for all their locations. And that ranges from industrial sites to health care clinics to office buildings and city buildings for the mayor and the other facilities within the local locality. And I know a lot of technology companies have a lot of security just because they don't want their secrets, of course, getting out.
Starting point is 00:09:31 They don't want their competitors seeing their stuff. They don't want people in their buildings. I remember going to a Google facility one time and, whoa, holy crap, I think they strip-searched me. It was worse than TSA. So we do business with some of those types of companies as well. And it's very rigorous to get your products approved through all the different levels of approval that need to happen from IT and the other departments that really sign off on ensuring the integrity of their network
Starting point is 00:10:04 so that you're not putting anything on the network that that's going to interfere with a major business like that but but we do we do business in that that sector as well the healthcare sector is becoming a fast-growing segment for us and hospitals and clinics around the country and not only for access control and again securing who you're letting into the facility but for other unique applications where you're maybe watching patients and how they're doing in their individual rooms.
Starting point is 00:10:37 You want to do it with a level of privacy so you can do that with products that Axis also supplies. Yeah, and besides no nurse station wants to see the back end of me walking around with that thing you're wearing hanging out. That's kind of the second comment on searching and you naked. I don't know what's going on there. I just get so excited by this technology. It's so amazing. So you guys are doing this and putting these things together.
Starting point is 00:11:08 What sort of market strategy are you guys going after to put this out there, you know, develop the U.S. market, all that good stuff? Yeah, great question. So we're part of the Access organization. It was mentioned earlier, but in 2016 2016 we were acquired by access communications of the leader in IP cameras and videos globally and as part of that we follow their go-to-market channel strategy so it's a two-step two-step channel strategy easy for me to say so we sell through distribution we have
Starting point is 00:11:45 seven different distributors in North America and they sell provide products through to our dealers who provide solutions to the end users so our team we work with end users and A&E that's architects and engineers who specify projects and the integrators and dealers to make sure that we're supporting them and servicing them and giving them the solutions that they need. And then they go and buy that through our distribution channel. or dealers and integrators in different cities to ensure that they have solutions they need in their quiver to go out and meet the needs of their end users. It's just amazing how much technology needs to go into everything, especially when you're building buildings now.
Starting point is 00:12:38 In Vegas, I remember, this was a long time ago, but they built a new courthouse. And I don't know what happened, but like no one planned for the electronic parts of the courthouse, you know, like the computers and the wiring for the computers, the security systems. And so they literally built the whole bloody thing. And somebody was like, then they started installing computers and they're like, Hey man, there's no room to run the cable and the the phones, and all the intercoms, all that stuff. And so they literally had to destroy different parts of the place
Starting point is 00:13:11 because they had to add two feet to each floor, and it screwed up the elevator system. It was a mess. But they basically had to rebuild the whole building to get two feet clearance on each floor so they could run on the cabling. So yeah, architects need to really think about this. They need to think about it. They need to think about it. And in the good old days, and I'm not talking that long ago, four or five years ago, intercoms were kind of an afterthought. And they would finish a project
Starting point is 00:13:40 just like you described, and they'd say, oh, gee gee we need an intercom today it's a totally different world with intercoms uh for a couple reasons one intercoms are morphing from the the good old days being an analog product going from point to paint point where you know you used to use it to call your brother in the uh the room upstairs and harass your mother in the kitchen and all that today as i was describing now they're part of a well-thought-out security solution for any major campus. And they really are a key point to that security solution because it is one of the points that people come in contact with
Starting point is 00:14:19 and actually communicate with and touch and work, as opposed to something else in the building like a camera where people aren't interacting with it from a proactive standpoint. So verification of who are people who people are coming into the locations is very important. So Don, do you guys have any when people are verifying is it just by eye or is there some software or some some sort of database that's integrated? Right. So one of our key points and why 2N has been so successful is that we integrate with everybody.
Starting point is 00:14:57 And one of my colleagues says we play well with others. And it's true. So we do play well with others. We integrate with all the other solutions in the marketplace. So there are a lot of facial recognition and those types of solutions in the market where we can integrate seamlessly with them. We integrate with all the major brands in the marketplace from access control and Cisco for telephony solutions or via and all the others, access cameras, of course. So that allows us and the end user and the dealer together to build a solution that makes
Starting point is 00:15:34 sense for their needs and pull in, if they need facial recognition capability, they can pull that into the solution. Awesome. And we will work with it. That's great. I mean, facial recognition is going to be becoming huge. I think Apple tomorrow announces some more facial integration into their thing. At least that's the rumor.
Starting point is 00:15:54 Let's put it that way. I've learned the hard way about predicting what Apple's going to do on its iPhone launch day. But we're told, or the rumor is, let's put it that way, is that there's going to be some additional stuff there uh certainly it's it's pretty amazing some of the different things we just installed uh here at the house in a product review um uh a system that's light switches and it's iot and everything else and one of the features of it is intercom sure i got a little giggle off because i'm like wow you know intercom like you, I remember the old push button with the bad speaker.
Starting point is 00:16:28 Oh, I just got them out, you know, and that sort of stuff. But I can see how nowadays, you know, you need the security features there. You need the identification there. There's a lot of, you know, assets when it comes to protecting assets, I guess, if you will. So what are some of the benefits of collaborating with you guys yeah first and foremost it's our openness so again we have dozens of partners out in the marketplace in different fields that we can integrate with. We're ONVIF approved, we're SIP approved, WEGAN approved, so we can communicate with any of the
Starting point is 00:17:10 major solutions that a building owner might employ. Our service and support, and this has been one of the great benefits of becoming part of the Access organization. Big organization, it's a billion dollar company, and we have award winning, Axis has award winning tech support in place that now we are part of. So if you buy a 2N product and you need tech support, you're calling up the Axis tech support line
Starting point is 00:17:41 and you will have help immediately to solve whatever issues you have. So that's been a huge success. Our ability to bring value in several different areas to, again, the end user and our dealer base, I think is second to none. And it really starts with our technology. We really have, it's easy easy for me to say but we really have award-winning industry-leading technology and all of the different parameters of intercoms we tie that in together with the axis award-winning tech support we're very affordable and competitive from a from a cost standpoint.
Starting point is 00:18:32 And so you put that all together, and I think the value proposition is there. And that's the reason why we've grown in four years from really nowhere in North America to being the number one IP intercom company in North America. That's pretty cool. I guess you guys are promoted as a leader in the ip market uh what do you think the reason is the number one you guys uh are so competitive yeah yeah yeah so a couple a couple aspects of that one uh we we are an ip based uh company so we're not a analog company we didn't start off as an analog company and now we're trying to morph into an ip company but we started off as an ip company so all of our
Starting point is 00:19:11 technology is basic in that two um the whole marketplace and even today has been in the intercom space has been analog and it's morphing to IP we've seen the same thing and access led the charge in this over the last 10 years of movement cameras from analog to IP now intercoms are moving from analog to IP and we are positioned as a great position to be in we have the best technology in the IP space well so so to get today 30% this is IHS numbers 30% of the market is IP 70% is analog but it's predicted over the next five years that that will totally flip and it'll be 70% IP 30% analog and so we have the best
Starting point is 00:20:01 technology in the space we're positioned with great tech support so we think we're in a great position to take advantage well this is gonna be awesome it sounds like you guys are right on the edge of disrupting an industry that's moving from analog to digital so that's going to be great for you guys especially when you're leading the market and leading the charge uh it sounds like it's one of those things that a lot of companies just kind of overlook like uh internal air comms are a whole world you guys are cutting edge on the uh the new technology bringing it forward yeah it's kind of a it's a it's frankly you don't grow up being saying i want to be an intercom salesperson when i grow up you know it's a niche little market it's a little part of it
Starting point is 00:20:40 it's actually a pretty big market it's a a growing market. And now it's really become, again, an integral part of the security solution for any facility. So we take pride in that. We take pride in bringing the best technologies to the industry. And so, you know, it's a good spot to be in. Yeah, I'm waiting until they automate, disrupt me, and turn me into, like, I don't know, an AIB. I might be already. You don't know. I might be already, you know, no,
Starting point is 00:21:06 especially if you're just listening to the show right now, I could just be an AI being, but no, this is going to be really cool. And you're right. Security is a huge thing. And with the craziness of this world was stealing of company secrets, all that sort of good stuff, privacy, you know, keeping a secure world and knowing who's coming in out of your facilities and what's going on uh is a huge thing and i don't see it getting
Starting point is 00:21:32 any you know easier where everyone's like yeah just come in don't worry about it i don't see i don't see that happening anytime soon uh especially where we have schools now they're on lockdown um i know that even i mean even know that even with when things happen in the area where criminals are running around and the police are chasing them, our schools here in America are locked down because we don't want the kids to have – we don't want them going to the schools. And so there's a lot of things that get locked down when the police are chasing someone, especially like in L.A. Chases are almost daily there. It's crazy. We saw just recently down in Texas, there was an army base down there.
Starting point is 00:22:08 Unfortunately, it was attacked through a gate and people were on the inside. So again, securing all kinds of campuses, I've kind of pushed the education campus, but it's really any campus. It's industrial campuses, military bases, large office buildings. All of those today, in today's world, need to be secured. There's another aspect of our business that I'll throw out to you is the MDU space and then it stands for multi dwelling units and this could be residential in apartments and condos high-rise gated communities small MDU buildings in New York's so to speak and then and and some of their what they're looking for from a from a technology standpoint today they're looking to building owners in
Starting point is 00:23:13 particular are looking for a way to differentiate themselves from others and add value to all the tenants that that are paying paying the price to live in their buildings so they're looking for high-tech solutions that look great, that can bring them all kinds of value add. So what we've done in that space, we have a great solution. And I'm going to hold up a – I don't know if you can see this on the webcast, but I'm going to hold up a little diagram here. Can you see that all right?
Starting point is 00:23:50 So this right there, on this side is a building. We've probably all seen that. There's about four or five devices attached to the building. Looks like something in New York. Exactly. This was taken in New York. It doesn't look great. It has four or five different devices.
Starting point is 00:24:06 All of those devices needed to have been purchased. And then all of those devices needed to have been installed. And now they have to be maintained by having a different person come in and maintain each one. So the cost is tremendous and the functionality is not there and that all these solutions are talking to one another. So in the 2N world, we can replace all that with one device this is a picture of our Verso which is our high-end product it's a modular product HD camera audio and the bottom unit can be replaced with 14 different units where you have Bluetooth or fingerprint or a virtual touchscreen where you can scroll through 10,000 different users and call them.
Starting point is 00:24:47 So from an MDU standpoint, that's one of the big drivers and trends in the marketplace is to combine all those devices, bring all these solutions together so that it's simple for the homeowner, it's cost-effective for the dealer and the end user, and it doesn't cost a fortune to maintain. Awesome, Sauce. Now, you brought up the multi-unit dwellings. I just saw a story on CNN, I think it was in the last week, where this 80, I think it was an 84-year-old guy
Starting point is 00:25:22 was driving up from Florida on weekends, and I guess because he looked trustworthy, some of the multi-unit dwellings in New York were letting him in, the door guards, the door guys. And he was robbing the places. You know, you just find one where the guy wasn't at home. You know, he's at work or something. He's robbing. I think he made like $400,000 or half a million million dollars away and he'd been doing this for like years and he's just like oh he robs places in new york and and they're just like yeah it's a four-year-old guy you know
Starting point is 00:25:54 he won't rob the place so definitely security is a big deal i was just blown away by the story i was like really security is huge uh 84-year-old guy from Florida. I happen to live in Florida. That was not me. You don't look 84. Well, I'm pushing that, but it's something to think of for a future job, I guess. Yeah. And definitely, I mean, it's embarrassing if you're the multi-dwelling unit thing.
Starting point is 00:26:22 So you definitely want to get a hold of 2N and check out stuff now you guys are faa approved evidently we we are faa approved it's one of those uh three-letter uh agencies that that we do work with and uh and many of the others so we're also taa compliant which uh which is trade act Act authorization compliant, which means that the federal government can use our products as they're manufactured in a NATO-friendly country. So all of our products are manufactured in the Czech Republic, part of NATO. So we qualify for that and, again, qualify if any of the integrators and dealers are out there or looking at doing a government installation and we're compliant with the key there.
Starting point is 00:27:12 That's awesome because I imagine airports need a lot of security and stuff. You know, you can't go roaming around, and if you are, you're probably going to be in trouble or looking for trouble. So that's probably really important. I know that, you know, one of the things that we see with the airports is, you know, they're ultra secure. You don't get around. Do you guys do anything in Las Vegas yet? I know the security system is in Las Vegas. They're freaking huge. Like you can't step on a property without being facially recognized, basically.
Starting point is 00:27:41 Always remember you're being videotaped in frankly any big city or especially in Las Vegas. So we do quite a bit of business in Las Vegas in different areas, casinos, schools. We're looking at doing something at the airport today. We do business in other airports around the country. So, again, it's one of those things. 2N isn't a household name, but our products are probably around most of your viewers and listeners. Awesome sauce. Now, cabling, you guys do cabling, and what about LTE cellular technology yeah yeah
Starting point is 00:28:27 we came out just recently with our products are our POE based so it's one cable the plug-in and you're good to go so that's one of the key cost competitive features we have with our products there's no back-end server needed or any of that the smarts are all in our devices I happen to just happen to have one of them right here oh there you go you can see how thin it is yes this look is a intercom and a 10,000 user access control system way better than those those systems you showed earlier and i've seen the big boxes that you just you're just like wow what's this mean 1960 that looks really nice nothing else is needed you plug a poe cable in
Starting point is 00:29:12 plug it in your network gooey to it you're good to go you have reports and all that so um we do have we just came out with a new version of this, which is the world's first LTE, so cellular-based intercom. So we have a lot of applications where we're talking about airports earlier where maybe you have a remote gate that's 1,000 yards away, and there's no PoE cable run to that gate, but you want to control access control to it. So now we have a cellular-based product. You put it there. You need 12-volt power. That's it.
Starting point is 00:29:49 And there's always power around a gate because you have to open a gate. So you can draw off of that, put in the intercom. Now you're communicating cellularly back to your network just as if it was hardwired in. So it's the industry's first. So we're looking forward to great things out of that as well you know las vegas has a lot of gated communities in fact it's pretty much all gated communities that would be a great thing to have normally they just have like a little crappy intercom uh but yeah you guys would have a huge up market in that in that area because
Starting point is 00:30:19 vegas is a huge security place there's a lot of you know the problem with vegas is you know people uh it's an addictive place. So if you're into addictive, bad stuff, you're doing that and then you end up trying to rob people's homes. And so they have huge gated communities
Starting point is 00:30:34 where you've got to check in and all that good stuff. And yeah, some of the panels are old. Some of them are newer, but still the technology is pretty old. But that's a pretty slick looking device you got there. I should walk around with that
Starting point is 00:30:44 and just be like, this is my phone. I'd be like, where's the apps? But no, and I imagine in buildings that are older, maybe they don't have the cabling and they don't want to tear half a wall out to get the cabling. That cellular LTE technology works pretty good for them. Absolutely, absolutely. So it has a lot of different applications. So it just came out as of
Starting point is 00:31:05 uh the 15th no july 1st july 1st it came out we just launched that in north america so uh again uh we're seeing some uh some great uh reception to that i'm looking forward to it uh in the marketplace and i'm sure 5g will even make it better 5g is really going to change technology and everything else when it comes down to it, just from the speed of it. You guys will be able to have a robot attached to it walking around going, do you want it? It's really amazing how 5G is just going to
Starting point is 00:31:33 enable a lot of that stuff. Once I get 5G on my phone from AT&T who sends us phones, I'm expecting it to walk on its own. I don't have to carry it anymore. That's how much I'm giving 5G. But no, that's cool that you guys have that technology because I know how much of a pain it is when you've got to...
Starting point is 00:31:50 We took over with our office spaces years ago, old buildings, and we'd be like, we've got to run tall communications through this and we've got to run 30-amp wiring through here so we can power stuff. And this building was built in the 60s and I'm not sure how we're going to do it.
Starting point is 00:32:07 And it could be a nightmare. And so being able to not have to wire something or find, find, well, you have to find power, but like you say, you can find it by a gate, but you know,
Starting point is 00:32:17 just to be able to find the stuff and get the wires where they need to go. Uh, sometimes it can be crazy. So that, that gives you a huge up thing where you can take and get it all going on and everything with you guys and 2N and Access. Research development is a key factor in the modern production today. What's the future you guys see in R&D development or what do you guys, you know, what do you guys do to handle that segment? Yeah, very good so so first of all we put and this was one of
Starting point is 00:32:46 the reasons we we married together with access because we were very similar from a culture standpoint we put 30% of our resources 30% of our people at 2n are in R&D so again we've been driven from a technology standpoint what we want to do is come to market with the best solutions and best products, and then we rely on Chris Voss and others to get the word out into the world. Our expertise really is on the technology side. So we're driving new technologies and new products every day. We came out with the LTE, the first one in the marketplace.
Starting point is 00:33:24 We're coming out with a product next year called The Style, which will revolutionize in our minds. The intercom space, again, back on the MDU, high-end enterprise commercial buildings as well. It's about an 18 inch by 12 inch display panel. It's about a half inch thick, all glass, looks phenomenal. You'll be able to use that as your intercom, scroll through it to find anyone you want. You could load any kind of app on it, pictures, directions, have it as a map for your building, whatever you want to do with it. It's a solution that we think will fit in well with our current client base as well as any enterprise level or high-end MDU market. That's awesome, man.
Starting point is 00:34:21 You've got a multifaceted, multif multifunctional device and you can just sit there and i i've seen a few of these like at cs show and any b show this year where they had different multifunctional displays none of them did intercoms but you know they had different functions it was like playing with a giant iphone it was just it was wonderful i was like i don't really want to see anybody here i just want to play with this and see what it does. They even had stuff where you could blow up pictures and you could see stuff. It was crazy all the stuff that they had on them. And the future is going to be really cool. The future is really bright, people.
Starting point is 00:34:54 And the key to that is, I mean, you could put a tablet on a wall today, but a tablet does not have the capabilities nor the robustness to maintain itself in a really a commercial world. They weren't made for doing that. So taking that and making it into a robust commercial product is really the science behind it. And so we're 90% done with that. So we're pretty excited about that. That's going to be awesome, Sauce. One-third of your company is focused on R&D. That's going to keep you guys on the cutting edge,
Starting point is 00:35:32 and I'm sure there's more to go. I mean, just when I think the technology is done, like I'm learning a lot new today about intercoms, I just want to think technology is done. I'm like, I think they've done everything now. There's something new, and it's that old uh i think it's moore's law or something they just you can always get better and better and better and better and better and better um you know i used to say that with my companies there's always a way to make something better when you're when you think like okay well we've we've made that better there's always a way to
Starting point is 00:35:59 make something better with technology just getting smaller and smaller and more efficient it's crazy and then of course with lte technology and 5G coming, it's going to be an amazing, weird world. And the key to that, and you know this because you own businesses and have owned businesses, is listening to your customer. And we like to think, and again, I'll this to Axis more than 2N but Axis is awesome at doing voice of customer events and bringing in their partners and listening to them as to where do we need to go in the marketplace and that that is the reason why Axis is in the position they are in today being number one in their space and we like to think it's the reason why we're in our position is because we listen to our customers we try to react to it we try to be it's the reason why we're in our position is because we listen to our customers
Starting point is 00:36:45 we try to react to it we try to be reasonable in it into it and uh and make sure that we set the right expectations with them but we're always looking for the the next thing we need to do to provide value to our customers and so that's the gist of it of 2N that's who we are. Awesome sauce. Anything more we need to know about you guys and what you guys are doing at 2NUSA.com? No, I would say we're very happy to be on the Chris Voss Show today. Thank you very much for that opportunity. We continue to grow in the marketplace.
Starting point is 00:37:21 We're number one in North America today because of our partners. And we look forward to supporting them with the next generation technologies that we're developing. And we'll see everybody at Cedia. Awesome. So Cedia is going to be a most excellent show this year. We're really excited to put this down, guys. You can check them out at 2nusa.com you can get all the different information there if you're going to be at cdia go to booth number 4403 and you're going to be able to see all the cool stuff they have we'll be there i think it's the 12 13th and 14th i believe for the show and uh you'll be two around meet the folks there they'll have the technology set up so you can take and tour the booth we'll of course have the podcast at the booth think we're going to be there at 2 30 p.m
Starting point is 00:38:08 mountain time uh so if you're around say hello to the show as well but we'll be interviewing some great people there at the show videotaping the booth and then it will be put out that night on the interwebs uh and uh so if you're following the cd hashtag, Cedia, pound Cedia, Cedia 19, pound Cedia 2019, watch for that. They should be trending pretty well. And, yeah, you'll be able to see the video of the booth. You'll be able to see what they do. So if you don't make the show, you can tune into the show without being there.
Starting point is 00:38:41 I don't think Cedia is going to appreciate me there. They're like, we want people to pay to come to the show, Chris. But if for any reason you don't make it, the plane doesn't, you know, whatever. Then you can check it out and everything else. And, of course, you can go to this website, reach out to them if you need help and all that good stuff. I'm excited to check out the technology on it and everything else. So thanks for being on the show today, Craig. We certainly appreciate it.
Starting point is 00:39:01 It's been fun, and we've learned a lot. The technology is just, wow, man, crazy. It's going different places. So thanks to my audience for tuning in. We certainly appreciate you guys being here. We certainly appreciate you guys listening to the show. Be sure to give us a review on iTunes and other different places. Further the show to your friends, neighbors, relatives, get them listening to the show because it's a family. Go to thecvpn.com or chris voss podcast network.com and join the family i sound like a mafia thing like it's gonna be like a like a thing i don't know i'm just kidding anyway guys thanks for tuning in we certainly appreciate you guys watch for
Starting point is 00:39:37 our cd coverage this uh thursday friday and saturday in den, Colorado. Say hello to the show and be sure to go see the folks, good folks at 2N as well. And check them all out. Push all the buttons. Check out their booth. Kick the tires and see what they're doing. Thanks for being here and we'll see you guys next time.

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