The Chris Voss Show - The Chris Voss Show Podcast – A Fairly Tale: Consciousness by Bette S. Baysinger

Episode Date: September 10, 2026

A Fairly Tale: Consciousness by Bette S. Baysinger https://www.amazon.ca/Fairly-Tale-Consciousness-Bette-Baysinger/dp/B0GFP7MTYJ A Fairly Tale is meant to be a feasible continuing story told by Bette S. Baysinger in a fairy tale context using historical artifacts and evidence that helped shape her interpretation of how things may have happened before us. It is about Consciousness so to tell as complete a story as possible, it starts before there was anything other than Consciousness. There is no “what happened before that” since this starts there. BS uses the model of Reality based on there being nonphysical Consciousness that we each derive our individual and consensus realities from. Tom Campbell wrote the book on that in his My Big TOE trilogy, his “Theory of Everything” that has been the unifying concept in more than just physics as a TOE needs to be. It takes us out of the limited materialistic world view into one that does include everything, while at the same time helping to make sense of it as a useful model. Currently physics experiments provide evidence that it is very likely our reality is based on nonphysical information or data. A Fairly Tale is told by a somewhat educated person (A.S., B.S., M.S.) using that model in a fast, adventurous account of the evolution of everything that hopes to provide enough food for thought to last until the next book. In this book we go from before the organization of Consciousness to about twenty thousand years ago, give or take. It is not a love story, but it is a story about Love. About the Author Born in the United States, in MI, in the late 1950s, BS was the fifth of what would be six children, the first female, to a TV repair man and a housewife. She moved with the family of eight, little sister just months old, to California in the early 1960s; she is still in California to this day. Moving away from that family to Ridgecrest, CA, a small desert city, in the late 1970s, she eventually raised twins, a boy and girl, one having autism, singly, while earning an Associate of Science degree at her local college, followed by a B.S. degree and then an M.S. degree online. A big fan of Ancient Aliens with deep interest in the evidence they discover, as well as natural philosophy, which is all the sciences before they split with physics and neural psychology main foci, she has searched for a Theory of Everything (T.O.E.) that could help make sense of the experiences she has had in her life so far. Finding such a T.O.E. in 2003 in the model of reality in Tom Campbell’s trilogy My Big TOE, and with a foundation in science and education, that model is what the author bases her researched probable scenarios from, along with current scientific discoveries, which she enjoyed writing about in this, A Fairly Tale. She is a fan of those who can practice openminded skepticism where we can allow an idea into our mind to consider before judging it as useful or not in helping us to understand our experiences with life, bottom lines, and Consciousness.

You wanted the best... You've got the best podcast. The hottest podcast in the world. In the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready.

Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Because you're about to go on a monster education role. rollercoaster with your brain. Now, here's your host, Chris Voss. Hey, Alex and Voss here from the Egrfos Show.com. Ladies, gentlemen there, only things that makes official.

Welcome to nearly 20 years of the Chris Voss show. We're even bringing you the oldest living podcast still in existence out of a handful of the originals. It still brings you one to two new shows a day. No one else is doing that, and it's survival of the fittest is who's going to be the oldest podcast in existence. Go to Goodrease.com, Fortress, Chris Voss, your family. family friends, go to Facebook.com, YouTube.com, Forge slash Chris Foss, and all those crazy places on the

interwebs. Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Foss show. Some guests of the show may be advertising on the podcast, but it's non-endorsement or review of any kind. We have an amazing young man. We're going to be talking today about his insights. We're going to talk about some insurance, everyone's favorite subject, and maybe how to save on costs and get better more of what you need, and we'll get into that with him. Fadrico, Salvedi, is the Chief Growth Officer at Sherko, one of the largest administrators of ICRA, ICRA, which is a model that lets employers hand each employee money to buy their own health plan instead of picking one for everybody. He came up through venture capital and growth roles across insurance, banking, and payments mostly recently running U.S. growth at mint.aI.

and he teaches at NYU marketing. For the past decade, he's worked with the UN Global Compact on getting companies to turn big goals into things that actually reach people. His argument, Americans pay more than ever for coverage. They never choose. And the problem isn't the price. It's that nobody has ever let them shop. Welcome to the show, sir.

How are you? Loving life. Thank you so much for having me. And I know you're normally used to asking questions to people, but I need to ask you one question. question. Was that Metallica that I heard in the intro or what band was it? Because that was a great riff. Thank you. It was probably an accident. Okay, got it. Yeah. Give us dot coms. Where can people find you guys on the internet?

Of course, it's www.shurco.com. And the reason why I got so passionate about the specific side of the insurance sector is because the one that impacts the closest. the heart of people and their families and their wallets at the same time. And so this is why when I saw Sherko and my friends told me about it and I started looking into it, I thought, oh my God, we have a market. We can actually change the world, quite literally, by the way. I'm not just saying this. And we can do it in a way that it's sustainable for everybody.

And so that was it. It's something that just fires me up because we just put, choice in the hands of people and that's the way it should have been to begin with. Yeah. People are given, like you mentioned, or we mentioned the bio too, people are just sometimes stuck with whatever their employer will hand them, whatever their benefits are. And there's not a variance. I'm an entrepreneur on the ACA. There's not, there's not a lot of options you have. Sometimes there's a whole mess of crap dumped into something. You're like, I really don't want all that. I just want. For me, I just need catastrophic sort of insurance, event insurance for heart attack, something that puts me in the emergency room. That's what I need insurance for. I'm glad to pay whatever it pays for my medications. Maybe I have money and people don't or something. I don't know. And maybe those policies are good for them. But for me, I don't need co-pays. I don't, I used to pay for most of my doctor's visits. And I'm just like, they're like, what's your insurance? I'm just paying you cash because I don't want them knowing what I'm up to.

which I think they find anyway. But yeah, people are sick of it, especially here in America. It's a big problem. But if you think about it, the majority of people. And let's take a specific segment. You are 25, 26 years old. And up until you're 40, you're thinking, oh, God, I would rather have 400 to 500 bucks back in my pocket every month. Imagine what I could do with 10 years.

I could actually put it down as a deposit for a house. Why should I pay something that is group health insurance with God bless them, especially if you're sick? It's fantastic. But right now, this is something that not just the government understood and understood the situation and how the world is changing and how choice is going in the hands of people, and the end of your listeners, and in the ends of all the entrepreneurs that are trying to adapt to the new way of thinking of the new generation, but they simply want choice.

They're very willing to do their own research, and that's why it's beautiful to use chat GPT and Claude and all these beautiful things. because right now that's what exactly what people want. They want to say, I tell you what, I'll just use the lowest possible monthly or paycheck payment, which could be 150, 200 instead of paying the 450,500. There are stats, Chris, that I could give you that. Right now, the average family can get up to pay $27,000 a year just for insurance. Imagine how much you have to work for $17,000.

You see what I mean. You have to work your took us off. It's incredible. And so the government recognizes that, and that's why ICRA initially was introduced as a version that was a slightly different from Medicare, but that was designed specifically for people that have a job and that they want to choose their own insurance. They want to choose the way they want to spend their money and what the kind of treatment that they want. And so that's exactly what we ended up doing. We ended up creating a system for large organizations to say, I'll tell you what, instead of choosing your plans for you, I'll just give you this tax-free allowance, which is called contribution, that you can use now on this beautiful, easy-to-use, AI-driven portal that can help you make the decision exactly what kind of hospitals you go to, what kind of, and you have all sorts of questions.

And we have a enterprise-grade setup that helps people making those choices. and a lot of people, thank God, we're exposed to a lot of information with the job that we do. And if you think about it, choosing your health plan is half financial choice and health and health and health choice. And most people are not necessarily educated in these two worlds, right? I spent my entire life dedicated on financial literacy. So I can tell you that these people, these people now are seeing like it's the Holy Grail, and brokers are into it, carriers are into it. We're in discussions right now with carriers themselves that are thinking,

we understand that the world is going in that direction, and we're going to come with you. How do you guys operate? Tell us what Sherko does and how it facilitates this, and who its customers are. If people are listening out there, what size company you might have to have to interact with you guys? Size of companies various,

because initially, back in the day, ECRO was designed for smaller players, people that had 50 to 100 employees within their organization that wanted to have health benefits. And so that's how it started many years ago. Now it's gotten to a point in which we have carve-outs for companies that are 25,000 people large, but we do carve-outs only for 4,000 people, 3,500 people within their organization that decide that they're eligible specifically for this insurance. So normal people that we have a dialogue with would be the actual employer. The door, if I'm allowed to say so, is opened by the broker because we work close partnerships with brokers.

We don't exist without the brokers to an extent. And the broker opened the doors. We have a conversation and education about what we do from a processes perspective because these are complex, as well as what we do from helping people, educating people in making healthcare choices. And so these are the two largest constituents. And then we have constant partnerships with large carriers that are very interested to understand what's going on. Yeah. Now, the ICRA that we're referring to, ICRA for those who are out there, I've never heard that term before,

stands for individual coverage, health reimbursement arrangement. So are the services that you guys basically offer, they're framed around that concept of, Instead of picking plans for everybody and you get your blanket serving from your employer, it basically gives you, he pays you for whatever you agree for health insurance to go get your own and you go get it. And then is that gotten in your name as a person or is it still under the name of the company? How would that work with your OBRA? It's completely individual. So you would have to do it as a person.

And it's the organization that you work with, you work for still controls. all of that. And so they make sure that all the rules are in place and the measurements are in place to make sure that you make certain specific choices. You have a menu of choices. But let me tell you, it goes from being able to select two to three plans to being able to shift through 40, 50, 60, depending on where in the research process you are. But what does that mean also? that a company that has employees in multiple states, there can be some states in which access to health insurance has one type of profile and other places where he's extremely expensive

where being able to see who is offering what makes all the difference in the world. We're talking about hundreds of dollars every single month. I can give you an actual example of a person. If I don't remember the state was in Florida, where they went for their entire family. Unfortunately, a member of their family had a serious illness that was over time. And they ended up, since that specific event happened,

their monthly payment was going to be $27,500. When they started shopping on the portal and when they started talking to our people, we found a plan that nailed everything that the person that was ill was eligible to receive from the government, from many different. perspective, but the entire family paid $635. So this is the major difference. And the great thing is that it doesn't impact the employer either, because now it is part of a bigger pool of risk,

which is called ICRA, that that's what the government, the government said, okay, we want to make sure that we create a pool of people where everyone that decides to join ICRA now becomes part of. And so your risk pool is not restricted to your company alone, though 1,000, 2,000 people. Now all of a sudden, you're part of a much wider risk pool, and that's why it costs goes down dramatically. Oh, wow. I think this was support what you're talking about.

With our mortgage company, we had up to 100 employees at any given day, and some of our top salespeople, they were making $20,000 a month office. and they came to me and they go, we want insurance now. And I go, great, you get 20 grand a month. Go buy your own insurance. Most of them started working for me at $2,500. So I made them, I forced them to make $20,000 a month. God bless.

I'm such a horrible person. But I was like, you came here not making what you make and now you make 20 grand. You get paid exorbitant commissions. Go get your own insurance. And I'm like, oh, can't do that? I actually had guys quit on me because their girlfriends or wives wanted to have kids. And they're like, I need to have company insurance, she says. I'm like, no, you know, you can go buy your own, you idiot.

You make 20 grand a month. This is back in 1998 when 20 grand met something. And we got insurance. And I remember the insurance people. And so I basically, unbeknownst to myself, was trying to do a NICRA, I guess. But when we got the insurance policies, two of the people, our 100-person employee area had profound medical issues. And they were great employees, but they had profound medical issues.

And the insurance company literally told me those two people were going to cost everyone in the office an extra $50 to $100 more because they had to do that small blanket. But you know what you're talking about is the ICRA is this bigger, much larger blanket. And therefore, maybe you're not impacted by a small group of people who might have health issues. Absolutely. That is, you hit the name on the head. You gave the perfect possible example that you could give. And this is why we work so closely with legislators a lot, but that's on a side issue. We work constantly with brokers because that is exactly the kind of minutia level of detail that you need to get into to understand.

What can we do with those two and what can we do with the rest of the population? Because while, of course, it's beautiful to help others at the same time when it keeps on impacting your paycheck twice a month, four, six years, at some point you start saying, guys, we need to find a solution. And so this is, and this is, this would be a perfect example for how everything got initiated. And now with a large organization, I cannot name names, very large organizations, because of that very reason, decided to implement a benefit strategy that are very complex and very interesting, if you start double-clicking into it. And we're out of that overall strategy and that they would refer to us as a carve-out.

to defend the rest of the population that you give to us, then there is other people that would be on their normal benefit plans, or group plans. Now, when you're talking about the 30 or 40 other plans, just an example, is that something where I can a la carte stuff or are they solid plans? Like ACA, the ACA has about 30 or 40 plans,

but a lot of it, you really can't carve out much, you can't customize stuff. I would really love to customize stuff, because I just need, the only insurance I need and I'm kind of different, I guess, most people, but I just need catastrophic insurance, right? For dying, heart attack, I don't mind paying.

I'd rather just pay the doctor directly. Now, everybody might not be in my boat. And I don't need $20 medicine. I don't care. It's just money. But for some people, that's important. They're on a budget. But you could pick that plan if you wanted, and then I could pick something much cheaper

that isn't crazy. I don't know. Chris, there is always going to be outliers, whatever you do in life, right? There is always going to be that 1.5% of the population that somehow is not finding that exact 1% of the thing that they're looking for. And that has to be accepted. But the level of the workaround that we normally have is that we work with the HR departments of an organization to understand exactly each person, light item, their contribution, what they want to accomplish.

and trying to accommodate as much as possible. And sometimes this is also when it becomes a conversation that we have with the local carrier in that specific area where they want to have access to that specific doctor and that specific hospital, that would be one of the things that we are going to try and accommodate by talking to the carrier themselves. See if we can find a solution.

And that's where the brokers have all the relationships in the world. So between us and the broker, we're certain we can promise that we can do the best that can be done, we're going to turn every single stone for that specific need. And then to clarify, this is legislated by the U.S. government, right? Absolutely. Yeah, this is a big thing. Of course, of course.

And it's funny how they called it, and it's becoming more and more invested into the system. It was recently changed from ICRA to choice. And this has only happened last week. It's a testament to the fact that they've simplified so many things and they've streamlined so many things. Can people get involved with ICRA and choice without having an employer? No, we would still have to go through, we would still have to go through a specific, through an employer. That's, that's the way we would do it. Eventually, it's going to get to a point of growth and focus on individual.

where that would be possible. But anything that is not within reach within the next 12 months, I am never going to promise it. Yeah. I don't have a wife and kids either. I can't afford the divorces. So I'm saving up for my first divorce. I got about $3 million saved.

I think I'm about halfway there. And I'll get married. You're very smart. Well, yeah. I talk to my ex-girlfriends and see what they say, I guess. But yes, I'm a very smart man. And it is nice to sleep nap at night. But there's a state of the ICRA report that I think you guys want to talk about.

Some of the stats are on it that stand out to people. The state of the ICRA report is something that is not just for those who are interested in ICRA, it's for those who are interested in benefits, because it gives you a overview as to what are the most compelling strategies right now that we have to help people select their plans while keeping the management from a corporate perspective of the budgets in line. And so it's not just for ICRA. It's interesting to everybody.

And I see copies of it flying around among brokers that are also very interested in reading it. I think it's a great gift back to society that Sherko decided to do back in the day because it needed a more research-driven approach to the industry. And I think he's testament to the fact of how much Sherko as a team, Shirko the founders are dedicating to ICRA as an industry itself. over-investing in making sure that we have direct conversation with the government, make sure that whatever we say to the government or to the brokers are research-backed, and they are studied in a great degree of detail. And there is a lot of very interesting information that you can find in the state of the E-Croport that some things are just incredible.

There is one piece of data that I always like to discuss with friends that is insane. And imagine this. You are serving your population, the people in your company or the people that subscribe to health plan, generally speaking. And they'll tell you 90% of the time.

This is a precise number, 90% of the time, they will tell you, oh, we're very happy. We're very happy with your, we're very happy with our benefits plan. And then as you start double-clicking, asking them further questions, you get to a point in which 39% of cases, so we can say 40 on average, they prefer not to use insurance and postpone treatments because they don't know how much is going to cost them and if they're going to be able to afford it. So you tell me, in what civilized country back in the

day, now these things are changing, thank God everybody is on the bad way and this, you can have 90% of the people satisfied and 40% of the people that are, afraid of using their insurance. To me, that makes zero sense. And that's one of the things that I've always found. Mind-boggling of how people can even say that they are satisfied with something. And then they end up not using it. And let me stress on the fact.

In the meantime, it costed your family $27,000. Yeah, that's crazy, man. That's the other place I saved. I have one of the kids. You see what I? I don't know. My family, it's just not, injustice is incredible.

Yeah. Why is the problem, uh, powerlessness and not so much as price? If these people don't, if they're afraid to use their insurance, they're going to use it when they're catastrophic and then that choosing the most costly as opposed to prevention.

The cost goes up big time. Because you, you've kicked the can for so long. It's now beyond being a problem. Now you're in trouble. And I have to say, the real issue is in the design on the industry itself. It's no one's fault.

Literally, it's incredible because I came into the industry thinking that I was going to find, okay, who is the problem in this? And what I found out is that, no, there's no problem. It's just the systemic way it's built. And this is the smartest solution that I have personally seen in the longest time. that has been introduced because now all of a sudden what happens? This is the dynamic. As you have people moving away from having to choose two or three plans

and you're giving them a choice potentially of 80 if you wanted to, you are giving the power back of purchases. And when you give the power back of purchases, what happens? It drives the prices down. It's simple economics dynamics. And this is exactly what is happening. And this is something that is recognized by everybody. to an extent he was actually engineered.

They're just hoping that it happens in a time frame where that the industry manages to settle itself. And this is an infringing experiment. There are 1 million people enrolled in the ICRA? Yeah, just over a million people. But what is the most comforting element is that? 2024, about 17 or 18% of the brokers, we're presenting these to clients

and moving those clients to ICRA. 2026, now we're talking about 38%. Now, if you think about it, this is already in and of itself built in. Is it 230% increase? Just over two years. Wow. We're already predicting a similar growth for 2027.

We have seen a huge spike. This is why we kind of had to hire and grow so much as Shurko, because we're seeing an enormous spike and thank God clients that we have, and the sector itself is extremely strong and healthy. Because of that very reason, because every broker now, we have become part of the normal strategy for benefits for their clients.

And so no fringe experiment anymore. It used to be like everything, but then when everything starts turning into legislation, it's the new dialogue, it's the new normal. I was at a, we did something fantastic. week. We went out with some clients, one of our, and it's also a cool company, by the way. One of our investors is one of the most famous EDM bands in the world. And they invested in us. Why? Because they love the culture. They love what we do. They love what we stand for.

And also Robert Horrie is our chief impact officer. Big Shot Bob, right? He is our chief impact officer. They all wanted to become, they all wanted to become part of this because they saw that the wave is building, change is happening, and they wanted to be part of this. Yeah. Yeah. There was a real life example your PR team sent to us that was from a family in the SOI report. I don't know if you know the details of that off the top of your head, the Florida. Yeah. Yeah. Yeah. There was, there were a few. There are a few. And I think that is very similar to the one that I presented before. just probably in even larger numbers in terms of spending, whereby one member of the family fell into a illness.

And I remember what was the difference with that one. Because with that one, the savings just came from the marketplace itself. And they ended up just by shopping on our Sherko.com, they managed to craft exactly what they needed for each member of the family could choose their own plan. Each member of the family. Each member of the family. Each member of the family can choose their own plan, which meant that they managed to shave $300 here, $400 here, $500 here, and they ended up paying by $700 when the bill was supposed to be. Yeah. What are the other one of the other

things they sent over a bunch of them. So one, the COBRA was quoted at 3249 when he was winding down his company a month. He would have to pay $3,249. And by shopping with you guys through a 70 plus plan options, they landed a $632 a month plan for a family of five. Five. But this is precisely, this is precisely what I am telling you, the moment you put power back into the hands of people and they can choose

their own plan, guess what? No one is holding you back anymore. You can actually choose your own plan. that is designed for your lifestyle for what you want to do this year or next year, but you're still covered nonetheless if you have an event that happens in your life. Of course, you're still covered. But when you're at a certain age or when you feel good, sometimes you want to put a place a bet on yourself,

which doesn't have to be a bad, but you don't want to spend cash every month like that, right? And there is also another element, by the way. one thing is choosing your own health benefits, which is extremely important. But for entrepreneurs, for companies, for CEOs, for CFOs, with CFOs is normally the first person that we get to speak with because of the huge savings that we bring to companies themselves, normally the gateway to open a conversation would be a CFO with us. So the moment they start seeing the savings, they lean into having a conversation with us. And when they also start understanding how much we take on in terms of the management

of the paperwork like 1095Cs and all the filing for a lot of the paperwork that is required, there is no claims anymore. We handle all the claims for everyone that is part of ICROM. Also the administrative burden for the employer. and the savings are a, it's like fishing in a barrel. It's literally like fishing in a barrel. This is why the market is growing at 230 plus in terms of, in terms of market size on an annual basis.

So when people go to your website, I'm looking at it right now. Again, what size, do I need to have a certain amount of payroll or a certain amount of size of my company to do business for you guys? There are many, many, there are many eCRAP administrator providers out there that would focus on the 15, 20, 30, 40 people. The way that we would normally, we would be focused is more anywhere between, I'd say, 150, 200 to 5,000. That's normally what we do. Okay. But why? Because we are built enterprise grade and you need to have operations is that we are run like an airport.

Yeah. In the sense that I'm sure that in airports, there is always something that happens, but no one knows anything about it. This is exactly how we like to run the organization. So that we always reconcile things. You need to have solid operations to manage anything that has to do with benefits. But then sometimes we have agreements with our partners, brokers, whereby they ask us, hey, guys, would you mind adding to our client this company? It's only 70 people enrolled. Can you do me a favor?

Of course we will do that. So they're managed in the same way you would be, if you wear, Salesforce.com. But it's only done for 70 people that it's because of the relationships that we have with brokers. Okay. So if I'm out there and I hear this and I'm like, I want to know more or I want to see about onboarding my company, how do I, how do I handshake with you through the website? and I see that there's a couple things here people can do on your website and see if it's a fit for everybody.

On the website, of course, you have every single possible lead magnet that you could think of. And so you can leave your email address. You can even schedule the time to speak to one of our reps. So the main call to action would be go on shirko.com. The second one would be give a call to your broker and say, hey, why don't you put me in contact with those guys from Shurcom? That would be another great way of doing it. Regardless, even if you contact us directly,

we will always contact your broker to let them know that we are starting the conversation because we always work in pair with it. Okay, that makes sense. So I don't have to give my broker if maybe I'm comfortable with, I think we used to be friends with our broker back in the day. And there's an enrollment platform. Yeah, people can see the platform in action. They can contact you guys and all that good stuff through the website.

Anything more, I should have asked you that maybe people really need to know and interacting with you guys and utilizing this new style of insurance. I don't know if it's new, but this style of insurance. There is one thing. And is the, let's say, I want to give always everybody the benefit of the doubt. But if there is a way that you can save millions of dollars on your business, benefits. And at the same time, give people the choice of what they want and you don't call your broker or you don't go on sureco.com. I don't know what kind of conversation we should have. I wouldn't, I am not a licensed therapist.

I'm not a licensed therapist. I am not a licensed therapist. But if these two things are not motivational enough for for you not to do anything, I'm thinking, what do you stand for? In life, what are you staying for? What kind of legacy do you want to leave behind? You want to leave the legacy behind that you are actually someone that, that grab the bulls by the horns and change things and wants to change things. This is something that is PR worthy when an employer does something like that. See what I mean?

Does the, to switch to ICRAA, the ICRA, does, do you have to wait for the renewal of the current policy of the employer? or can, how's that work? There are exceptions that you can definitely, that you can definitely apply. Generally speaking, people would wait thereabout when their renewal is about to happen. And, but let's say, people that are,

that have a 1-1 renewal, a 1st of January renewal, we are already in conversation with them as of mid-July to see when is it that they can technically start so that everything is ready, everything is prepared. No, nothing is left. No detail is left uncovered so that by the time they press on play, in November they already choose everything and it's going to fly.

And I imagine there's employee education that has to go along with telling employees, hey, what are we up to? What's going on with our insurance, man? I get a little excited. And that is my favorite part. That is absolutely my favorite part. because it's when we start to, we start understanding human nature a little bit more

and you start understanding why are people choosing one plan as opposed to another and it's providing us so much interesting perspective as to how to build the educational platform for the future to help and use artificial intelligence to come up with the right responses to make sure that we are unveiling every little part of need that the employees have in their family, in their life,

so that we can help them choose precisely to a T, the plans for each member of the family that they should be choosing. So to me, that's the, and of course, after that there is all the educational stuff that is normally done through the education website that we have, the webinars that we do, the one-on-ones that they can have with our, with our customer service staff that they're very, very knowledgeable and the content that we push out on a weekly basis. That's what hopefully will make most of the difference.

Yeah, because this is the first time I heard about ICRA ever, which is astounding because usually I know about everything. We've had 20 people on the show talking about it. It's really interesting. Now, what if, and so, yeah, the employees need to be educated what this is and how it benefits them and the features of benefits. What if you need to keep a specific specialist? Some people either have that or like that.

Especially in terms of somebody that provides a specific healthcare service that's normally something that gets resolved with one of our customer service specialists that needs to drill deeper into the platform to understand if that specific person, a doctor or service is, is available to which plan, and they will be the ones to help you tri-undulate choosing the right one. This is why the human touch for us is extremely important.

By the way, not to forget, applause to our operations team and our customer experience team because they just won a gold award for the best customer service in the industry. Wow. That is awesome. Yeah. That's awesome. That's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, that's a, I'm a, yeah. I'm. I'm. If I, if I, if I try to call what a, what I'm with, I don't know you remember, uh, I suppose that's how much it really matters. This is my, oh, Anthem. Yeah, good luck getting those guys on the phone. I'm not going to comment on that. Oh, yeah. I'll be the one throwing a one. Send me an email afterwards. Send me any of the last.

Anything more we need to know or maybe some questions I should have asked you about before we round out the show. Not really. Again, call to action would be reach out to your broker or common shirko.com and ask for more information. Getting contact with us. If anything is, this is, if anything you're going to get information that are going to make you smarter in your next dinner with your peers and you can flex. that you can say that you know something about the benefit industry right now. Because it's something that people should be curious about because it has real impact on real people.

And so we almost have this fiduciary mandate to make sure that we strengthen the trust that every family and every employee gave us when they decide to sign on the dotted line and then they start working with us. I believe that. That sounds great, Fed. It's been wonderfully having the show. Give us the dot com one last time as we go out. W-W-W-W-S-U-R-E-C-O.com.

Thank you very much for coming on. We really appreciate it, Fed. Thank you for having me, Chris. Thank you. And thanks for us for tuning. Go to Goodrease.com, Forteous, Chris Foss. LinkedIn.com, Forteous, Christch, Christfos, YouTube.com, dot com, Fortress Christch, Christfuss.

Be good to each other. Stay safe. We'll see you next time. You've been listening to the most amazing, intelligent podcast ever made to improve your brain and your life. Warning, consuming too much of the Chris Walsh Show podcast can lead to people thinking you're smarter, younger, and irresistible sexy. Consume in regularly moderated amounts. Consult a doctor for any resulting brain bleed.