The Chris Voss Show - The Chris Voss Show Podcast – AI Revolutionizes Video Innovative Tool Production with Shuffll

Starting point is 00:00:00 You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times, because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. This is Voss here from thechrisvossshow.com.

Starting point is 00:00:40 The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show.

Starting point is 00:00:44 The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. The Chris Voss Show. We certainly appreciate you guys having us as well. For 16 years going on 17, over 2,200 episodes, The Chris Foss Show has been bringing you the smartest, brightest people in the world, teaching you about entrepreneurism, teaching you how to live your life better, sharing your stories, the catharsism, how they overcame it, and how you can too. How you can too overcome cathartic moments in your life I go to good reset comforters Chris West linkedin.com for says Chris West Chris boss one of

Starting point is 00:01:12 the sick talkity and all those crazy places on the internet today we're gonna be talking with an exciting young man is startup and you know there's a lot of great things that come out of the Israel tech scene. Waze was a big app that came out of the tech scene. We're also going to be talking about AI as well. So we're going to be doing that. I've got Isaac Gili. He's the CEO of Shuffle, which is an amazing AI product that's coming out. We're going to get into some of that deal there.

Starting point is 00:01:41 Welcome to the show. How are you, sir? Isaac Gili, CEO of Shuffle, Good. Thank you so much. i have to say the intro is like one of the most amazing intros i ever like recently we get a lot of that that and people want to get like watching like the intro this is great yeah we we it's it's kind of our way of jacking people up for the show and you know they're like oh energy energy time coffee you know or worse anyway so welcome to the show give us your dot coms so people can find you on the interwebs.

Starting point is 00:02:07 Sorry again, give me your.com so people can find you on the interwebs where you want people to look you up. Yeah. So shuffle.com basically S H U double F double L dot com. That's the, the website. You can just go in, see what we do. We also explain like a bit more few minutes. So it utilizes AI. Talk to us about how

Starting point is 00:02:28 you guys work there and kind of 30,000 overview, if you would. **Gabriel Taube- Yeah. So basically the whole idea is to help marketers create videos. That's like pretty simple. Usually for social, sometimes for like internal communication, but the whole idea is to be able to replace a full production team. So from the very beginning of the video creation process to the end, it's almost if you have AI agents like helping you like every step of the way. And then like the end result is you get like a professional looking video and about like 15 minutes of work. That's the idea. Yeah.

Starting point is 00:03:04 And I mean, we've been using ai for the show stuff i mean you can ask ai for background research on a on someone is appearing on the show i've asked for questions sometimes sometimes i get something i'm not too up on information on and so we'll ask them to ask questions you know we've even asked ai you know what questions do most people ask this author and what's different that we can maybe ask them? What are some different questions so we can ask them? Cause we try and, you know, make it unique. Um, we have AI that does show notes where it does a full breakdown of the show and it lists the quotes and all the different things. So it's just amazing what's out there. And now are these videos that I can use? What video formats

Starting point is 00:03:45 would I use these for? Yeah. So usually if you want to create explainers, thought leadership videos, any like product demos, all of these types of videos that you need to like, you know, have, you need to create like new videos, like all the time and release new videos all the time, because that's what really works. Then usually you use Shuffle to do that. Also, like a cool thing is that you can collaborate so you can create the whole project structure using the AI and then send it to someone else, like a colleague, influencer, even a customer, and they make the video.

Starting point is 00:04:15 You get like an edited video back ready to publish. So no work on your side almost. And I'm looking at the website of the videos in the front and there's all sorts of great like kind of artwork played into them Yeah, and there are videos of the people and what are your thoughts of the difference between? You know people appearing in their own videos as opposed to the AI fake bought Sort of AI videos where you can kind of tell it's a it's a not a real person at least I can I don't know Yeah, like an uncanny valley yeah i think like one you see like lots of like advancements like in ai and especially

Starting point is 00:04:50 like in the avatar space you see like pretty good looking avatars but i think mainly for marketing the whole idea is to create like a good connection between you and the audience so if it's not if it's not going to be you, then like, why even bother? So it's like, it will become like the new boring, right?

Starting point is 00:05:11 I think that for use cases like learning and development, creating tutorials, things like that. And it really makes sense to use an avatar. And actually sometimes if you want to get like more engagement from like an audio or like text and just, you know, transform like audio and text to videos, then it's like a good idea.

Starting point is 00:05:25 If you want to create like something that is authentic, has like high production value, then usually it won't work. So the whole idea is to help you with all the rest. So like from script writing, storyboard, recording yourself or others, doing like all like post-production automatically, making you look good, sound good, basically production ready. And I love how it looks. It looks really amazing and there's no ai bots at it uncanny valley was the thing i was thinking of as to why ai tends to freak out i've had a few of my friends that are early adopters they've tried

Starting point is 00:05:58 making marketing videos with the ai bots in them yeah and i'm just like, dude, that's tripping my brain. I'm like, I have flight or flight mode. And so the uncanny valley is the thing they talk about. It's a hypothesis that, you know, we have a problem where we can identify fakes. And of course, I guess the deep fakes go through. But I think if you're using marketing, using yourself as opposed to those bots i think that's the point i'm trying to get to if you're doing marketing you know people especially right now are going to trust you know you being in your videos but with the ai enhancement as opposed to you know the straightforward ai boss so i like what you guys are doing over that other right and i think there

Starting point is 00:06:41 was like a movement using like looking at like tiktok and instagram there was like a huge movement of like even like creating like less of a quality video but authentic is so much stronger especially with like a young audience today it works so much better than making like something that you know is like super extremely polished and i think it also like it also applies here right because if Because if you create a thought leadership video and it's not like Chris Voss talking, then who cares about it, really? And if you create something that is more trying to teach others, convey a message, if you want to influence, it has to be you. Otherwise, it's going to suck. People buy you. I mean, that's really what it is.

Starting point is 00:07:22 I mean, that's the thing about us. People buy you. And I'm in the menu now. People buy you. I mean, that's really what it is. I mean, that's the thing about sales. People buy you. And I'm in the menu now. You can thought leadership videos, marketing videos, explainer videos, training videos, product videos. I mean, we're video recording the podcast. Most people listen to it on iTunes. It's where the large audience is.

Starting point is 00:07:46 But can I, I mean, for the video we're making now, is that something I submit to you guys? You guys will, you know, art it up and make it look cool? Yeah. The whole idea is that you'll be able to, we can do it like basically even like offline. We don't have to be like at the same place, same time. So we can like create like a project and then like each and every one of us will create like a scene. And we can create something that basically works almost like this i think we will have like real-time communication and creation basically probably like in about two months from now you can do it but if you want to do it real time then we have like several you have to like wait for like next versions so tell us about how

Starting point is 00:08:23 you guys built this and went with it, but give us kind of a history about you. People like to know about the people who come on our show. Tell us about how you grew up, how you got the entrepreneurial bug and the yada, yada, yada. So starting at seven years old, I was like, I basically grew up as a geek, right? I was like, I was such a nerd, really.

Starting point is 00:08:41 It was awful. Usually it was like all math, like computers. Like I used to disassemble my computer and it was like,

The Chris Voss Show - The Chris Voss Show Podcast – AI Revolutionizes Video Innovative Tool Production with Shuffll

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