The Chris Voss Show - The Chris Voss Show Podcast – Amira Alvarez on Creating Economic Freedom

Episode Date: June 13, 2020

Amira Alvarez on Creating Economic Freedom Theunstoppablewoman.com PREVIOUS APPEARANCE

Hi folks, this is Voss here from thechrissvossshow.com, thechrissvossshow.com. Hey, we're coming to you with another great podcast. We certainly appreciate you. Not you, you, you. No, all of you. We love all of you. We appreciate all of you guys tuning in. But you especially in the back there.

The one listening, the one, yep, yep, I got your attention. You. We appreciate you the most. So anyway, guys, thanks for showing up to the show. We certainly appreciate that. We've got a most wonderful guest on. She's been on before, so this will be her second time. She's vying for the SNL Chris Foss show robe, I think, at this point,

because, you know, I don't know when you get it. I think you get it at five appearances or something. So anyway, she shares some wonderful data with us, and we'll get into that here again on how you can change your life, especially in what's going on right now in today's financial world. But in the meantime, go to thecvpn.com, subscribe to online podcasts, go to youtube.com forward slash Chris Voss. And there's a secret video that's featured in the front of me about five years ago visiting a burger place with a i don't

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Subscribe to the channel. It's featured. It's not a secret. So we appreciate you guys being here. Today we have, again, Amira Alvarez. She's the founder and CEO of The Unstoppable Woman. It's a coaching global company that's helping entrepreneurs, empire builders, athletes, creatives, and rising stars in all fields, every single field there is,

achieve their dreams and goals in record time. She's someone who made a quantum leap going from six figures to making $700K in one year, then going on to seven figures. And she's lived to tell about it. Not many people come back from that. She knows exactly what tactical strategies and mindset shifts are required to get out of your own way. Live your own life on your own terms and master the art of achieving any goal you set your mind to. Welcome to the show again, Amira. How are you doing? I am awesome. Thanks for having me. Awesome. Thanks for coming back to the show again, Amira. How are you doing? I am awesome. Thanks for having me. Awesome.

Thanks for coming back to the show. We certainly appreciate you being on prior. Everyone who hasn't got a chance to do that can go to the Chris Foss Show and Google Amira's name, Amira Alvarez, and you can find her previous thing. And she's one of those people that we give a nod to, like Carson did at the end of the show, where we go, we'd love to have you on again. And we don't tell that to everybody. So there you go.

But Amira, how have you been doing since the podcast that you were on? You know, pretty damn well, given current events and the crazy in the world. The world burning down, you're doing pretty damn good. All right. Yeah. Yeah. crazy in the world the world burning down you're doing pretty damn good all right yeah yeah the protests the uh the political fallout the i don't know it seems like it seems like 20 i remember when i got to the end of 2019 everybody posted like i think i posted something the next day

it was a meme that said let's never talk about 2019 ever again, but I'll take 2019 back. You know, you know, when you break up with a lover and you know, you're like, they're really horrible. And then you go date somebody who's even worse. And then you're like calling your old lover back going, Hey, can we get back together? Cause I didn't, I guess I just really didn't appreciate you enough. Here's the thing.

There's going to be some frigging silver lining from all of this. We're, we're all going to get like to the other side and it's going to be better. Even the social justice stuff, which is just like fricking atrocious. And it's really good that it's come to the fricking surface and it's being dealt with on a full new level. Like that's positive and it's a lot to deal with for everyone. It is.

It is a lot, but I guess change can be difficult. It can be challenging. It's and can be painful, but you're right. When we get to the other side of change, hopefully we change for the better. We've learned our lessons appropriately and learned them right. All right, Amira. So tell us where

people can find you on the interwebs and what you have coming up. Absolutely. So you can find me at theunstoppablewoman.com. And we have a couple of things that people might be interested in joining me for. Something called the Freedom Equation, which is a free training that we have. That's at theunstoppablewoman.com slash freedom dot dash equation. So freedom dash equation. And in that free training, we are taking people through how to become a center of your own wealth creation and the entire Freedom Equation, how they do that step by step. It is action packed and content filled. And then the second thing that we have coming up is a virtual summit called accelerate freedom. And it's taking this content to the next level so that you can create a full success plan for yourself to get you from where you are now to the financial goals that you have,

how to become a center of your own wealth creation. Awesome sauce. So let's get into some of the details here as we go through it. Right now we're going through a lot of different things. So the Federal Reserve is saying that, you know, we're going to be in this for the long haul. There's a word from the administration, they're not going to shut the economy down. We're seeing the rise of COVID-19 across about 21 states right now. We really haven't seen the fall from the economy. In fact, yesterday, the markets finally realized the economy is broken and it's not coming back. And saw these bounces uh actually before the 2008 i still have friends that are in the stock market trading and we saw this fomo sort of effect where even though the economy was crashing the stock market was still like people just not giving it up i also

saw this in the dot-com era when i used to day trade on nasdaq um where after the dot-com crash like people were still going into the market and still trying to, you know, hit it. I mean, back then you could make 50 grand in like 20 minutes hitting just dot-coms that were being launched on the market, Earthlink and WorldCom and, you know, Netscape and all those things. But now, you know, we're still seeing that starting to go. So we

haven't seen the bankruptcies hit yet, but there's a point where the market finally goes, crap, this is over. And we're, we saw 1.5 million people file for unemployment yesterday. Fortunately, those numbers are quite down quite a bit from what they were and some people getting rehired but there's 40 I think it's 44 million people unemployed right now that's pretty that's pretty crazy so uh we brought Amira on to talk about some programs that she's uh doing and some advice that she has the people out there who need financial advice and want to know how to you know I've talked about this before where this is a great time to reinvent yourself and rebuild yourself when you got to start over, when you lose work, when you lose your jobs. So, Amir, give me some of your thoughts on what's going on right now and what you guys are doing to help people with that. Yeah, so I just want to be fully transparent.

I am not the economist. I am not the expert in macro economy and how that works. Okay. So I'm raising my hand. I'm copping to that. That's not my area of specialty. What I, what I help people with is being the center of their own wealth creation, being the center of their own economy, which means to me, knowing how to have certitude over your economic wellbeing, your economic situation. And this is something that we weren't taught in schools. At least I wasn't taught at all how to take the world that we're living in, the chaos that seems like there's all this stuff happening outside of ourselves, right? There's COVID, the stock

market, all of this outside circumstance that's affecting the economy. And it could be your own personal economy, right? Like you work for a company and they're laying people off or your boss just gets mad at you not not anything to do with the economy and and says you're fired right that sounds like my whole career yeah until you started working for yourself right yeah then then you're like okay my way I understand how this works I fire myself daily though I'm like you're fired and I'm like you can't fire me I'm the boss I'm like you're still fired it's it's a so when you say you fire fired. And I'm like, you can't fire me. I'm the boss. I'm like, you're still fired. It's a circular thing. So when you say you fire yourself daily, do you mean like this idea that like you can

do better, like holding yourself to a higher standard? No, I'm just sick of me. Okay. Okay. Because I think that there's like... I know there's better employees out there. Yeah. Well, I think there's that fire up concept, right?

Yeah, that's true. Yeah. out there yeah well I think there's that fire up concept right yeah you know like fire yourself from doing the job that someone else can actually do better but you are stubborn about holding on to because you think you have to for some reason that is a sure way to keep yourself from growing so fire up right like you get to do your genius work and hire someone who's better at that than what you, how you do it. Yeah. Now I can validate that some of the times in my business where I've held on to some things that I should delegate really stunted the growth in our business and really impacted us and held back. And there were some cases on a small scale I could do it better, but there's just a point where it needs to get handed off to people. And they may not be able to do as good as you, but they can do more of it.

I mean, it can be their number one focus where as an entrepreneur or CEO, your focus has got to be blended to so many different things out there. Yeah, there's some sort of diminishing returns there when you do everything yourself. Yeah, that's a good point. That's a good way to say it, diminishing returns. Don't delegate. Don't diminishing returns there when you do everything yourself. That's a good point. That's a good way to say it. Diminishing returns. Don't delegate. Don't diminishing return. And that's usually what it became.

And I think there's like this place where there's fire up and fire because you just fire yourself, fire up, right? And you actually have to hire someone who's better at what you do. Right. You have to hire the expert. And then there's other jobs where it's the little, they're, they're smaller, littler things. And that person, you might need five of you to fill that one role because you're actually, you got that thing dialed in, but it's not, it's still not the best use of your time. Right. And, and it might take five people to do that. But if you don't, if you don't, you're still holding yourself back. Yeah, totally. Totally. And, and that's really important for people to know when

they're starting businesses and stuff. I mean, you, there's points where you have to ask yourself, do I need to delegate or hire somebody else? And a lot of people fight against it because they're like, well, that's money in my pocket, but they don't understand that, that, you know, the power of getting, I remember when we hit a hundred employees, I was like, this is awesome, man. I got everybody to do all these things and they do all this stuff. And I just sit in my office and, uh, I don't know, mix, uh, what, what the hell was I mixing at the time? I don't know. I And I just sit in my office and, I don't know, mix. What the hell was I mixing at the time? I don't know.

I had a nice bar in my office back in the day. I think it was JD or it was, no, Scotch Whiskey. It was the famous Scotch Whiskey from the Steely Dan song, I think. Anyway, a little side note there. A little footnote for people on the podcast. I have a question about whiskey for you. Can I ask you a whiskey question? Have you tried Conor McGregor's? I believe so.

Oh, Conor McGregor, the wrestler? Yeah, he has the whiskey line. Have you tried it? Proper 12? No. Is there a joke here coming? No, just curious. I was looking for a punchline.

Get it? No, no punchline. Is it good? Have you tried it? I don't know. I don't want to bleed out the mouth. I don't know. I don't know.

Conor McGregor, man, that guy is something else. He retired. So you guys are working on a program that you guys are holding coming up, right? Where you guys are talking about some different ways of how to do your own wealth creation economic freedom uh what does that sort of thing mean economic freedom and and uh your own wealth creation i mean is that more copying money printing it off my xerox machine no because that would be that would be illegal yeah don't do that uh don't do that. It's really, here's the thing. Fundamentally, I teach how do you achieve a goal?

Like how do you take something from an idea and make it manifest? Like have it be in this 3D world where you can touch it, use it, experience it. Money is just like that. Wealth is just like that. It's taking the idea, your goal of where you want to be financially and how do you actually create it in this world? And if you understand that creative process for money, which touches everything in your life. Okay. Ask me, ask me about that if you want, because like some people are like, no, no money doesn't touch everything, but it fricking does in some tangential way. And so if you don't have control over your wealth creation over how to create

money, you will always feel like the world is happening to you. You insecure that you have to jump through hoops for other people and, and contort yourself really. Okay. And to me, that's not freedom. Okay. It's just isn't. So if you know how to do this and you can do it with certainty and consistency and you understand it both intellectually, but also like tangibly, like, you know what actions to take, then you've got freedom. And then it's just put it on fricking repeat and go again and again and again. It definitely is. I mean, I've worked for myself since I was 18. I've worked from home since 2004. Just being on the freedom to do what I want. And I have a lot of friends that I hang out with, you know, I don't have a wife and

kids. So, you know, my play dates are friends on video games. So I have a lot of friends that I hang out with uh you know I don't have a wife and kids so you know my play dates are friends on video games so I have a lot of friends we play video games of course we have a huge video game podcast and empire and stuff like that um so we have a lot of influence in the video game review products that we do but uh it's funny because my friends will be like oh man Chris I gotta get off and go to work. What are you going to do today? I'm like, I don't know. I might play some video games and then maybe do a podcast or two. And I don't know. I might just screw around today.

And that's your choice. I mean, you could be doing something else, right? I mean, but that's your choice. You have the freedom. It's just like, I'll sit and go like, I don't know what, what do I want to do today? Do what I want. And that's the beauty of financial freedom is being able to do what you want. If I want to go be creative, I'll work on my book. If I want to work on some different business plans or some different ways to

make some money or deals that I want to take and do, then I can, I can go do that. But I have the freedom. and like, there's no one that says, Hey, you got to show up. I mean, I have to show up for the podcast. We have guests or the wonderful guests like you on. I'll say it. You got to show up. You got to show up for those. But the rest of the day I'm going to probably go screw around. It's Friday. The other thing that like we were talking politics before the, the,

the, we started recording. And the other thing that money gives you, right, the option to do is you get to decide what campaigns you give to, what charities, what foundations. You can decide. You don't have to buy from the least expensive uh company you can put your money where oh i like their politics i'm gonna buy from over here and you're not worried about running out of money hell if you have enough money you can just start your own foundation correct yeah there you go um you know uh money is uh uh some people say money's the root of all evil. I grew up, you know, with my parents, a lot of parents that would always say, you know, you'd run to them at the checkout stand. You'd be like, hey, mommy, can we buy this box of cereal?

And she's like, we don't have enough money. And that was just her way of just getting rid of you. You know, she didn't want to buy the bag of sugar, you know, nasty cereal that was going to have you, you know, bouncing off the walls at home. She didn't want to deal with that. And I can't blame her. But a lot of people would say this thing, well, we don't have enough money. And that became a thing. And a lot of people kind of mirror this from their own parents. And if you watch Tony Robbins all the way back to, I don't know, Think or Grow Rich. Just about every positive person has talked about how some of these different rules that we make in our head or kind of records that we play over and over

again kind of put us in these self-limiting scotomas where we, where we, you know, we don't, we, we think of money as a handicap as opposed to a tool that can be used. Well, fundamentally, it's a way of being a slave to something as opposed to having it serve you, have it being a resource, right? And the way we are brought up, I know I was brought up this way.

Okay. I'm not, I didn't come out of this world with a good money mindset, like, but I had to learn it because I was really limited in thinking how I thought about money. And then I just kept self-creating over and over and over again until I was able to figure out what these blind spots were and start a different creative process so that I was thinking differently about it so that I could create differently in my actions and results. And it's phenomenal. It definitely makes a difference.

My father used to do a thing. He drove, he drove VWs and this is back in the day when VWs had been brought over from uh germany was it a vw van or a bug it was all of them he had like two vans and then the station wagon yeah like he was in on it and then when subaru came he was trying to sell them all so he could buy one of them subarus yeah we had a vw van growing up. Yeah. I was like, I was a little one and I had the sleeping thing over the two front seats, right? There was the, yeah. I got tucked up in there. My dad had the bare bones one that was kind of like a truck. It wasn't a truck where it had a back, but it was just like bare bones. And he used to, it was funny. funny he he uh he owned a delivery route like you could buy a

franchise of a newspaper coin up delivery route in la and so we you know we'd pull up to the i'd sit in the back and be reading the comics and he'd pull up to the the coin up on the corner in la downtown i'd jump out you know lift the lift the if those are millennials and gen y's or x's you're gonna have to like what are you you'd lift it up you you pull out the old papers so the new papers in clean the change boom you know dance around the drunks on the on the ground and then hop in the van and you you around. And that was actually a thing. Like he bought a franchise of that, which is like you don't – you're just like, what? Like that was – you know, this was a subway back then or something. That's fascinating.

Like I always thought those were managed by the LA Times or whatever the newspaper was. But they sold franchises. Yep. Interesting. I had no idea. You sold franchises for the area and that was your like and that was your area you owned. You owned those things, and you have to service them. And then we'd go back to the newspaper a lot, and we'd have lunch.

There'd be one of those big carts that came in, the big, oh, I forget, the vendor trucks that would come in. And so that was the big thing to get, vendor food. But yeah, that was the thing and and i'm trying to remember why we told that story oh yeah so did my dad used to uh he loved vws and i i grew up in beverly hills in hollywood two two blocks from the um chinese theater which i think is now called i don't know what it's called this week the kodak theater or something else um and we used to walk the dog with bob barker that was a normal normal life. That was how I grew up, was seeing these cars.

And I didn't really see it. I thought we were rich because my parents managed an apartment in Beverly Hills. So I was in a car apartment complex, so they got rent free. So I thought we were doing pretty good too. But my whole life was looking at Bentleys, Rolls Royces, BMWs, Mercedes. And I'd say to my dad, I'd say, Dad, how come that Mercedes is right for I had really good taste as a child. I'd be like, hey, how come that guy has a Mercedes, Dad? Why don't you get a Mercedes?

And he'd be like, because the bank owns them. And I'd just be like, oh, so what does that mean? He goes, well, they owe a lot of money to the bank. They have to pay him. And so for a couple years, my dad got away with that excuse on me, and I'd be like, oh, there goes the bank on people, but I still like BMWs and Mercedes. And then one day I asked him because I was like,

what does it mean the bank on them? Well, they make payments to the bank. And I'm like, well, so you don't make payments to the bank on this car, dad? Well, the other thing. Oh, I'm sorry. And he goes, no, it's not the same thing. But yeah, I mean, the bank owns this too. And I'm like, wait, hold on. So I can have either or?

Why are these people choosing Mercedes when my dad's choosing a BMW when the bank's going to own it either way? The other thing that's like loopy inaccurate blind spot in that is oh guess what you just leverage someone else's money yeah right like people i have to coach my clients and i used to have to coach myself on this, change my mindset on this. It's like, what is, what is having credit card, a credit card loan, right? Or what is a business loan? Or what do you think companies when they sell stock are doing? It's, it's public debt.

They're leveraging other people's money. When you have a business loan, you're leveraging other people's money. It's okay to do this for a mortgage, right? But people don't think about it for their own personal life in terms of cars. Like that's for some reason frivolous or for your business. Like what if you actually wanted to grow your business and you needed investment, right? And then people get all wonky about, oh my God, I owe all this money. Well, if you thought about that it was an investment and that you were leveraging it and you were paying X percent on the money and that you were going to make more than that X percent, that's a really good, that's a great math equation right

there. Okay. Now, if you don't make good on your business, that's a really good, that's a great math equation right there. Okay. Now, if you don't make good on your, your business, that's not a great math equation, you know? But I mean, debt is, debt is good and leverage is good if you can, if you can turn that around and get a return on investment. I mean, that's really what you have to take a look at and how it works. So why do some entrepreneurs not really have economic freedom even when they make lots of money? Well, it's because they haven't figured out their relationship with money. Okay. They might have figured out how to make money, which is great. Some people need to start there. I certainly, when I was first in business, I needed to start with learning how

to make money. Okay. Period. Full stop. I needed to understand how that worked in learning sales was a big part of that, but also how to, you know, the business model. Okay. But then after that, you can be someone, you can have a self image in your subconscious of someone who is never going to get ahead. Like if you were brought up in an atmosphere where it was deemed appropriate to always be struggling to make money, and that's what you hold in your mind as being a good person and working hard, then you're going to keep recreating that over and over again. It doesn't matter how much money you make. You're always going to be spending more playing this shell game. How many entrepreneurs do you know? I know I used to do this, right? It was the shell game of like, okay, we're going to do payroll this

at this time. And then I'm going to pay this credit card over here. And it's going to do this little thing because I, I didn't know how to be someone who actually made a fricking profit. Okay. Right. I could make a lot of money, but I couldn't make a profit. And I, you know, I, if, if you're listening to this and you're an entrepreneur who's in that situation, zero shame. Okay.

Like don't make yourself feel bad about that. I would say probably 90% of business owners are in that situation, but I am making up that number really, but just behind the scenes, I see this a lot. And you have to learn, you have to, it's not just learning the outside tactics of how to manage money or like buying decisions and all of that. It's becoming a person who values themselves enough to make a profit and not have to fricking struggle. Okay. Does everybody really have the ability to make as much money as you want in your opinion? I think so. I know. So, okay. That's not a thought. That's not a, it's a truth. So I don't think some people come into this world

with more of an ability than other people. I think we all have the fricking ability to make as much money as we want. Now that is not to say that there isn't, you know, systemic structures in place that make it easier for certain people than other people. You know, there's systemic racism, there's systemic sexism, there's poverty that really limits how you see the world and what you think is possible. All of that stuff is real. I'm not discounting that by any means,

but everyone has the ability to make as much money as they want. I mean, you can see people who come from extraordinarily, um, hard upbringings, poverty, um, really limited access to resources, you know, from disadvantaged, um, ethnic backgrounds. Right. And they figure some things out. They figure out the creative process. They figure out how to create wealth and they do it. Now, not everyone. Okay. And certainly if you are middle-class and you go to, you brought up to go to a good college and you get good grades and you get a good college and you get a solid middle class job, that trajectory is much more, how do I say it? You're not going to be in poverty then.

You're going to have a significantly satisfying result. It's not going to be huge wealth necessarily. I actually think it's quite difficult for people who are in the middle class, the good enough, like they're not in poverty, to have enough urgency to really go to the next level. I'm speaking from

my personal perspective, experiential level as well. You're always busy chasing a job. Like, you know, I mean, when I was a kid, having a job was hard. And when I've worked with investors on projects, you know, I've had to be a little bit more show up to the office sort of thing. It's hard because when you get home at the end of the day, you're like, I should work on starting my own business. Um, you don't have any energy for it

because you've worked all day and it's really hard to make that leap from, from going to working for other people, having a job to doing your own thing. Cause a lot of people just want to tune out at the end of the day and they don't want to do stuff. Um that's what separates the people who make that exceptional change like you talk about. And I think, Chris, I think like for a lot of people, I had to wake up to this as a potential. Like for me, it was a very salient moment where I was sitting in a seminar and someone said, you know, you can make your annual income your monthly income. And I was sitting in a seminar and someone said, you know, you can, you can make your annual income, your monthly income. And I was like, what the frickity frick, really? Are you BSing me? Right. And I was like, okay, I want that. I want that. And I had never had that idea before. I didn't know you could do that.

Okay. And part of like going from a job to creating your own business, right? If we're talking about that kind of transition and being tired at the end of the day, like you need to have someone who's saying to you, you can F and do this and get hooked by the desire because desire is causative. Desire is the thing that's going to get you to put in that extra effort and to realize your potential and to go for more. Right. You, you, otherwise it's like, you know, I don't really know. Like maybe it can happen. Maybe it can't.

Yeah. It's simply empowering. I mean, even like, uh, you know, I've been counseling a lot of people, even when I hit my crash and lost most of our businesses that we've built over 20 years, what we thought would be an empire. When it got wiped in 2018, starting over to create a business out of thin air was daunting to have to redo, but I'd done it before, so I knew how to do it. But you're right. I think a lot of people, they just don't have the mindset, the understanding. They're not aware that it's possible. You know, no one ever sat him down. The biggest challenge I see with a lot of people, because my employees used to joke, they're like, when Chris Voss has kids,

he's going to read them to bed at night under the Wall Street Journal as to what, you know, stocks did for the day. And they'll be in their little double-breasted suits this is back in the 90s when i used to wear custom tailored double-breasted suits when i cared uh the uh and they're like chris's kids will be these little kids that walk around 24 7 like uh you know you prior to political office, you could probably call them little Donald Trumps. But not anymore. But no. And so I was like, I will never teach my kids to go get a job. And that's what a lot of parents, a lot of parents, and I have tried to counsel other parents,

and they just think I'm out of my mind. And they go, and you go, you know, your kids go, what should I do, Dad? Grow up, go to college, get a job, be a slave to somebody else for the rest of your life. And there's nothing wrong with getting a job and, you know, feeling a slave. But honestly, you're going to feel enslaved sometimes. So that's on you. Well, but also it's not real security. You know, parents are coming from a place of wanting to help their kids have security in life. Like it's coming from a place of wanting to help their kids have security in life.

Like it's coming from a place of good intention, but they were brought up with beliefs of, you know, even the 1950s of like join the, you know, work for the company, stay there, work hard for your, your life and you'll get the pension. Right. And now we don't think about that, but we still have this mentality that if you get a good job, you're secure. And we don't realize that you could be fired, you could be laid off, anything can happen, right? Anything can happen.

And once you get laid off, then, I mean, with health insurance costs nowadays that are out of control, you know, I mean, anything can happen. I mean, you're at the whim of someone else when you work for someone else. So, and, and you always have this underlining current of fear and insecurity. Like it could be taken away at any moment. Like you can't really be yourself. You can't really speak your mind. You can't really affect change and it limits you. It's not full self-expression. Now, I think there are people who can, who do well in working for other people and they have, there's a way to, to use this creative process and have security in that world as well, as long as you understand how to do it. And that's really important in, in being able to master this. I mean,

I was fortunate enough. My dad had a lot of books from Earl Nightingale and other people. And so I was able to read them and start his own business and stuff. What was interesting about my father, he was a great guy. But for some reason he took all the books that he learned about working hard and everything. And then he decided to join Amway and multi-level marketing places.

And there are times where multi-marketing can be successful if you really work hard, but usually you're still at the whim of someone else. And what he found was the multi-level marketing companies, once they started making money, would change their commission structure, and then suddenly he wouldn't be making as much money. But putting into working hard and owning your own business, that's really the difference. And instead, he went and worked hard for MLMs and life insurance companies. You know, he's always chasing this dream of, well, if I work for a life insurance company, you know, I sell some clients and then I get paid residuals

forever. Well, it turns out life insurance companies have a thing where if they merge with each other, they cancel out any outstanding commissions they're owed by that company tricky tricky tricky and they tend to uh tend to merge a lot probably for that reason alone um so owning your own business and having control is really important is the lesson there um because then you don't have anybody who can fire you you don't have anybody who can go we're changing your commissions this week and you're just like uh whatever and uh making it do how you want so how do you reprogram yourself towards wealth yeah so this is it's i don't think it's super super straightforward and uh easy like just add water magic sprinkles kind of thing but i can't order this off Amazon.

Is that what you're saying? No, sorry. But, but underhanded pitch, we are doing this. Can I, can I pitch this?

Okay. So we're doing this virtual summit. It's called accelerate freedom. It's June 26th, 27th, 28th. And if you go to the unstoppable woman.com slash accelerate, you will get information about the summit.

And we're going to be going into all of this in more detail, the methodology of how to create wealth and reprogram your subconscious so that you're going towards what you want, not away from it, not self-sabotaging. So I think there are a few key pieces to this. You have to understand how your mind works and be in control of it. Okay. You have to know how to reprogram your belief structure and your subconscious programming. You have to understand where your self image came from and really see if your self images is in alignment with where you want to go. And then you have to start making decisions

from where you want to be instead of where you are now, because where you are now is not getting you the results that you want to have. And yet, you know, people get stuck in a, in a circular loop. Like, like I can't do that because I haven't done it already. Well, you're not going to get the thing that you want until you do the new thing. It's not rocket science. And yet, we've been brought up to be kind of afraid of our shadow and not take steps towards what we want. And making quick decisions, making decisions from where you want to be.

One of the key aspects to really stepping up and understanding, you know, how to become someone who is the person who has the business that you want to have. And you bring up a really good point. And that's actually been the theme of what we've been talking about all along, is there's a mentality to making wealth, building wealth, starting your own business that you have to get through. There's a self-actualization that you have to get through. That's what I love about owning your own business. You have to get self-actualized.

You have to get responsible to yourself. You have to realize some of the hang-ups that are holding you back some of those mental things like what we talked about where well we never have enough money you know different excuses people make because sometimes they just don't want to go i mean they don't really want to go start a business because it's hard work and they might have to deal with some of their psychological issues so talking your uh seminar you guys are doing is going to be real important, it sounds like, to discussing the psychology of being financially successful. Absolutely. So a bunch of the things that you were just talking about are like ringing of truth in my head. I'm like, yes!

Like this whole idea of personal responsibility, Chris is just freaking huge. And yet how I was raised was quite, and my parents did the best that they could with what they had and they're great people and I love them and all of that. So like, let's take that as a baseline, but it embedded in this was in their belief system. because it was how they were raised, was like to blame other people and blame things outside of yourself for the situation that you're in. And I had to learn to take 100% personal responsibility for every single result that I was getting, every single one. And if you do that, guess what happens?

That's why leaders do it. You're not a victim anymore. CEOs do it.'s why leaders are not a victim anymore CEOs do it yeah you're not a victim anymore you're in control and that's a real big driver because you realize that you you hold the lever to the money printer if you will totally and it's on such a subtle level it's like okay something's not working right in your business. Are you going to blame your employee or are you going to fricking solve the problem? And by solve the problem, I don't mean do the work yourself. I mean, okay, how do we create a better system? How do I articulate better? How do I communicate better? How do I hold a higher standard? What standard do I need to hold for myself? Have I made myself clear? Right? Like these are all things. And then

am I afraid to fire someone okay that's a personal responsibility thing too i remember i knew i didn't usually like to fire people do you like to fire people now uh yeah usually because they deserve it yeah because as retribution or because no they just they just deserve it because i've spent enough time going, you really need to stop watching YouTube while you're at work, stuff like that. Yeah.

Yeah. So, you know, and there's cause and effect here, okay? And when you learn that, when you learn that you're 100% personally responsible for your results, that you are at cause for your results, that changes everything. If you really take it to heart and you work that at every level and you hold yourself to that higher and higher standard, every time I'm like, okay, now why the frickity frick did that happen? Right?

Because you're in business. Stuff happens. Okay? Oh, yeah. And everything comes out and changes. I mean, you can be riding along for several years happens okay oh yeah and everything comes out and changes i mean you can be riding along for several years and the model works and everything's great and then something happens outside in the world and the model changes and suddenly you have to adapt or adapt and uh and uh yeah i mean there's the creative part of it is the real key because

you're constantly put forth with changes and you've got to create everything. And then you've got to pass it off, delegate it to people and go here, do this and make it great. And it makes a real big difference. So you guys are doing this and you guys are going to talk about several different things about the mentality of wealth creation, knowing what you want, knowing who you are, doing the math, close the gap. You're going to help people create a plan. That sounds like a lot of fun. Yeah. That's the big thing that like the big, big, big outcome for this virtual summit is I want you to understand the intellectual framework of it so that you understand, you know, knowledge is

important, but then we have to apply it. So we're going to create a success plan for you, which is you're here now. You want to be here. How do you close the gap? How do you get from here to here? What's your unique way of doing that? And we're going to workshop that and make sure that you walk away. If you do all the workshopping throughout the the summit you walk away with an actual

success plan for yourself that you can execute on uh you guys are going to help people bring truth to the equation uh give them actual items and to be unstoppable per your brand the unstoppable woman yeah um so this is gonna be good are you having it virtually yeah it's virtual because we are in you know covid land um and you know i don't know if you want to see it but like that my my home is full of av equipment now like we've got the av company has set up like the table the like the turntables right it's the av tables we've got serious cameras here. We're doing it like we would record a lot in person event, but we're doing it virtually. And then we're making it really interactive and engaging because, you know, when you're sitting at home and you're in front of

a computer screen for a few hours, you need it to be a little bit different okay so we're doing a ton of breakout sessions workshopping um lots of breaks so that your brain doesn't melt and yeah i do that to clients when i get on the phone with them i melt their brains and they're like can we stop now and take a break okay i mean your brains might melt from like the massive reframe that we're going to be doing, but I don't want them to melt because you're sitting in front of a video camera. Yeah.

And you bring up a good point. I mean, it's really important to get into that creative aspect to understand your limitations. I'm kind of curious and never really thought about it, but how much of being an entrepreneur is mental ability or agility as composed to, like for me, I solved a lot of those riddles a long time ago. So I've cleaned them out. So it's been a long time. So for me, I just have the functioning of how to start a business. You know, it's as simple to me as a widget you take a widget you market the

widget you put a production blah blah blah I mean that's the that's the simplified version of it but um but for a lot of people and even me when I was young I had to go through cleaning out all that crap in my brain all those self--limiting beliefs and ideas and stuff. So it's really important. And I wonder how much of that is like the first steps of being an entrepreneur. I don't know. I think it's huge, Chris. At least for me it was.

Like 80%, 90% was like clearing that stuff up, bringing truth, right? Like we were talking about bringing truth to the equation. Making money is a simple math equation. And we have all this stuff that's been going in our brain since we were a little kid about like, it's not okay to ask for money. Sales is bad. Sales is manipulative. Making money is evil. It's the root of all evil, right?

Like money doesn't grow on trees. Guess what it does? Okay. You know, it actually does. What is money made out of? Think about that. Oh, there you go. Wow, I never really thought about that.

I used to think it was dead presidents, but there's that. No. Okay. But it's so interesting how like all of this stuff um like what what is being nice okay like people get really caught up in like i need to be nice and but what is the definition of nice Is the definition of nice not selling something to someone because they say no initially? When your product or service is going to change their life for the better and will totally radically make their life hugely better, you've solved a major problem for them. What is nice there?

Is nice saying, oh, okay, fine. That's no problem. Or is nice being like, you need to frigging buy this because it's going to change your life. Right. Yeah. Yeah. And a lot of people have an aversion to sales. They have an aversion to, uh, you know, I, I went through the sales issue where I didn't understand sales. I thought it was taking advantage of other people. You know, it was kind of hustling to me in a way. I'm not a big fan of the word hustle because from my day and age, a hustler was somebody who ripped you off. These days, it seems to have taken on a different connotation a little bit. I'm not sure if it's fully away from what its origins were.

But, you know, some people feel're you're hustling somebody when really you know most most things about being an entrepreneur is you take something you make it better and you provide a product or service uh for people i remember all night and gail used to say this if you can create a product that that improves the quality of people's lives significantly they will pay you in direct significant to the value that that gives to their life and i remember that being a very powerful statement i was like holy crap people pay you and that's most times what you're doing as an entrepreneur is you're improving on something you're taking either

a company you experience with a bad product and making that product better and that experience better in customer service or uh sometimes you create a widget that's just extraordinarily innovative that no one's seen before, patentable. Sometimes you take something that's already been created and you just add something even more interesting to it. Like one of my, I remember one time I went into OfficeMax and they had painted paperclips. And I was pretty much set on my life. I didn't really know it, but I was pretty much set in my life I didn't really know it but I was pretty much set in my life where I'm like yeah paper clips that's kind of they've kind of they've kind of peaked at the best they could do you know they kind of cut some ridges in them to make them

you know and I was like okay well I'm pretty sure those paper clip things are you know they've hit maximum value but no somebody came along and they, they painted them was a little stripey colors. And, you know, people like, you know, they like their certain colors. So they want that one. Um, I remember there was a, one of my favorite, uh, female entrepreneur stories was a gal who, um, since more women are single now and more, more women are learning and getting empowered to do their own, uh, chores and stuff around the house, she got tired of going to Home Depot and seeing, you know, all the colors and all the products that are at Home Depot are largely marketed towards men. And so she said, well, the hell with this. I want something that I want to, you know, and I want to use.

And so she came with a whole line of power tools and everything else you'd find at Home Depot that was pink so you have the drill that was colored pink and you know it it just worked for her and it was kind of more designed towards females in the female market but it was you know something they could use around the house to do whatever they were up to and so i thought that was brilliant and those are different ways where you can where you just take a widget and you create your spin on it and it's your better life. And to me, it's easier to go out people when you and ask them for money and sell stuff

when you're, when you realize you're creating that sort of value. Yeah. You have to own your value. You have to own your value. You have to own the value of the service or product that you have. And a lot of people have a mixed up sense of like their own self-worth, right? Like that if you own it, you're talking big or if you own it, you're trying to put yourself over someone else.

But that's not the case. It's not true. And the law of compensation says you're gonna be compensated according to the need for what you do. So you have to be solving a problem, right? Okay, the need for what you do, your ability to do it. Are you masterful at it? Are you great at it? Okay.

And the difficulty in replacing you. Okay. You're not a commodity. Okay. Okay. So what replacing you. Okay? You're not a commodity. Okay? Okay? So what are you laughing about? I'm laughing about how one of my ex-business partners in my business, he was pretty much splitting our money,

and we were taking home a lot of money per month, what people would usually make in a year in the in the um the middle uh area uh and when he left uh i replaced him with a employee that uh i only had to pay 2500 bucks a year or two and i was like wow you were providing a lot of value it just reminded me of that story yeah so irreplaceable what your replacement value is and that's that's the problem with having a job is they know they can just find another employee um or someone younger they can pay less to uh those of us who are getting the older field where we start seeing you know discrimination based upon our gender or not our gender. Well, we see that too,

as well, uh, in this economy. Um, but our, uh, our age, you know, like a lot of my friends are older and, uh, good luck getting jobs at, you know, these, these hot Silicon Valley, uh, startups. I mean, they just, they just don't get hired. There's a serious discrimination there that goes, but you know one of the things i'm sure you guys talk about and i think this maybe this is why a lot of people uh hold back i i'll meet a lot of people they're like hey i'm still working on my business plan i'm still getting ready to start that business you know like you've been telling me that for like two years like when are you going to just do it like when i'm ready and so maybe people just know

they're not ready they know they're not they don't have their mental uh house cleared out uh and and then it's not in the preparedness maybe they're lacking resources uh that they can get from your seminar um but uh i know i see a lot of people doing that And so it sounds like what you're creating with your webinar is a package where people can go from front to back, clean out their cobwebs and get a plan for the future and where to take it. Absolutely. So I think to a certain extent you need to, to, to raise your level of awareness. So when that readiness thing, part of it is, it's like, oh, there is a

different way, right? You have to educate yourself. You have to expose yourself to new ways of thinking, oh, I was brought up in this bubble and this bubble isn't working. It's not giving me the results I want. So there is like a readiness, like let's, let's get our head right around this. But then there is Chris, the getting ready to get ready to get ready to get ready to get ready to get ready, right? Like, and you have to pull the friggin trigger. Okay? Like one of the key things I say this over, I would assume that you would agree is one of the key factors for people who are successful is they make quick decisions. They don't overthink things. They don't take five weeks to get on the phone with that person.

They call them, oh, I need to talk to Joe. Pick up the phone, right? There's like a quick decision like, oh, I need to solve this problem in my business. He's got the solution. I like that. I'm going to buy that. Right. It's like, boom, that closes the gap on time. Okay. You start the, the, the, the momentum starts kicking in. Okay. So if you're someone who's listening to this thinking, oh my God, that's me. I'm getting

ready to get ready to get ready. It's like, you do have have to like you have to start acting differently okay you really do and i and i was i've actually been guilty of being down at my being down at the uh uh department of corporations ready to get the stamp on the corporation and there's no name for the company and like i'm literally calling my partners or investors going you better come up with a name because i'm standing at the fricking window. I'm going to name it X, Y, Z.

I'm going to name it some stupid donuts incorporated if you don't come up with a name. Um, and that's literally where we've been with some of our companies where I had the business model in place. Of course I can do that model in my head. Um, but I,

we had the business part, uh, thing in place. We had the offices picked out. We had everything just ready to go. We still didn't even have a name for the thing. And I've seen a lot of people, they put in years to the name. They're like, have you started the business yet?

I'm like, I'm still trying to come up with a good name. I don't know what to name it. You can change the name. In fact, I think the one time that i threw the biggest fit down the department of corporations i named it uh was ace mortgage company and after a month of just getting hell over that name because we're in a we're in a state of utah where they don't gamble so the term ace you know i i thought it was you know like an ace like a flying ace world war ii ace yeah but uh they didn't like the name so we you know so within 30 days we changed it screw it no one knows the difference we were all happy and and everything but you didn't stop you

didn't hold yourself yeah we just kept rocking we just kept trying on going because the name doesn't matter i mean it's really going to be rare i don't think i've have you ever met anybody who's an entrepreneur where they need their company and that was like the everything i don't think that's even possible where you name your company the everything i mean i don't think there's anybody i mean if you can get a good domain name back in the domain brown maybe you could have a chance you know i mean it's not that i i don't want to say that names don't matter, but like your energy behind it, your business model, your initiative, your momentum, that's going to matter so much more. And the name is, I mean, it's like good packaging. You need good packaging.

Okay. It's not nothing, but, and you might want to tweak that, but if you don't get off the ground, like if you don't start, it doesn't matter what your packaging looks like. It doesn't matter what your name is. If you have, if you're not actually got something out there in the marketplace, definitely already at no. Okay. Kind of thing. So you're giving the seminar, it's called the freedom equation and you've got some ads running.

You sent me a copy of one of your ads, which is pretty cool. What's the best way people can sign up for this thing and get involved with it? The Freedom Equation. Okay, let me grab that for you. I'm sorry I don't have it. No, that's no problem. And we'll have a link to the video on the Chris Voss Show where you guys can go check her out. And you can also go to the unstoppable woman.org, I believe.

Yep. So the freedom equation training, which is a free training, by the way, it's different from our virtual summit. The freedom equation training is the unstoppable woman.com slash freedom dash equation. Imagine that freedom freedom-equation. And you can opt in there and we're doing an overview of the freedom equation, the steps that it takes to get something from an idea to reality and to really break through on your income and have economic freedom.

And we're walking through what those steps are laying it out for you it's really it's packed with content and teaching and then if you want to take it further we have the virtual summit which is a three-day event there you go get out of your own way increase cash flow and find freedom so it should be pretty interesting to go check out and i know i said org on there it's it actually theunstoppablewoman.com. I had a gentleman on yesterday who was a.org. That's why I stuck it away. Oh, yeah, yeah, yeah,.com,.com. I remember thinking that.

I was like, org? You really wanted the org? So make sure you go to theunstoppablewoman.com and check that out. And anything more we need to know about what you do in the mirror and how to sign up and get involved with it so no just do it so I think you know a couple things here one I believe in you right everyone has the ability to make as much money as they want and to understand this methodology I don't think where you came from what your past has been. Anything has a limitation on that. If you are

willing to step forward and educate yourself and take action on the new information. So I really believe that everyone has that ability. Not everyone executes on it, but everyone has that ability. Okay. And if you want to really understand this, I would love to have you in my world and, you know, sign up for the free training, come to the summit, listen to my podcast. there's a lot that you can do to get yourself to that next level and ready. And then it's up to you to go for it. Awesome sauce. All right, well, everyone go check it out. And go check out Amira on our website. She's got a lot of great things, a lot of different speaking,

consulting stuff that she does and everything else. Thanks to my audience for tuning in. Go to thechrisfoshshow.com or thecbpn.com to subscribe to all of our podcasts. You can, of course, see her previous appearance where we talked about some really cool things and had a lot of fun on The Chris Foss Show as well. And thanks, Samira, for being on the show with us today. Awesome to be here, Chris. Thanks for having me again. I'm going for number five though.

You told me I got a cape. You're going for number five. There's a robe. Yeah, there's a robe. I want the robe or the cape or whatever. The cape. Yeah.

You know, that's actually, I like that. The cape. Yeah. The Chris Foss show cape. Yeah. there you go.

Anyway, guys, we certainly appreciate you guys being here. Be sure to tune in often and we'll see you next time.