The Chris Voss Show - The Chris Voss Show Podcast – Angela Zeng’s Journey: From Herbal Roots to Beverage Innovator

Starting point is 00:00:01 You wanted the best... You've got the best podcast. The hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times.

Starting point is 00:00:28 Because you're about to go on a monster education role. roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks, and Voss here from The Chris Foss Show. Doug. Ladies, you know, and I only things that makes it official. In fact, I should just put her on my wake-up alarm so that I can hear that in the morning. I'll just come alive and be like, start telling jokes or something.

Starting point is 00:00:52 Anyway, guys, welcome the big show. As always, we have the most amazing guests on the show that improve the quality of your life. We don't invite any guests that will ruin your life. Just the ones that improve it. You can go to other shows for that. Tell your friends and neighbors' relatives to go to go to Goodrease.com, Fortress, Chris Foss. LinkedIn.com, Fortress, Chris Foss, won the TikTok, and all those crazy places on the internet.

Starting point is 00:01:12 Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Foss show. Some guests of the show may be advertising on the podcast, but it's not an endorsement or review of any kind. Today, we have an amazing young lady on the show. We're going to be talking about her interesting journey. She is the founder of a company called Car Viva. She is a doctor, PhD, MBA, speaker, founder, and visionary behind the brand, an award-winning multifunctional beverage brand, blending modern nutritional science with Eastern wisdom. Born into generations of traditional herbalists and trained as a food

Starting point is 00:01:45 scientist and traditional Chinese method, I'm sorry, Chinese medicine scholar, she created Carviva to bridge cultural philosophy with clinical nutrition, proving that food is better medicine. Today, their low sugar plant-powered drinks are transforming how people hydrate, recover, relax from athletes to everyday wellness seekers. Her scientific innovation and leadership have earned global recognition, and she's been featured in Forbes. Bonapete, USA Today, Bloomberg, Yahoo Finance, and Market Watch, and she's reached the pinnacle of media, the Chris Fos show podcast. Welcome to the show. How are you? Angela. Great, Chris. Thank you for that. Very glamorous.

Starting point is 00:02:29 grand name. You did all the work. I just read the words. You did the life work. So give us your dot coms. Where can people find you on the interwips? Yeah. Give us your dot coms.

Starting point is 00:02:42 Where can people find you on the interwips? You can find at carviva.com. So Carviva, spelling as k-a-v-I-V-A. Easy enough. Does that stand for something? Is there a thing behind that? Definitely. Absolutely.

Starting point is 00:03:00 I mean, I'm waiting for you to ask this question. Yes, when I first started, it was my brand name was under Karuna. K-R-R- Yeah, I mean, it's like Runa for UNA. And that's a real word. That's a word from ancient India culture. So it means compassion. Yeah. And if you go to India and there are actually many beautiful ladies' first name is Karuna.

Starting point is 00:03:29 So I got a question in the store when I was doing lots of sampling. When I first started, they asked me, oh, are you an Indian brand? I'm like, oh, wow, you even know this world. That's nice. But I write into this trademark issue because I couldn't trademark a real word. So I kind of come up with Carviva. So it's a combination. So it's a word combo of Caruna plus Viva.

Starting point is 00:03:57 kind of stands for the philosophy behind our formulation approach. So it's combining the Eastern Healing Wisdom with, I would say, modern medical science. So Viva is an Italian word. It means longevity, happiness. Yeah. We like happiness. Oh, yeah. That's a good thing.

Starting point is 00:04:17 Now, I see here, too, in your website, you guys won a 2021 Mid-America Emmy Award winning? Yeah, Mid-America, yes. So what happened is there was a local education channel, and one of their reporter got super interesting in our story, a long story to be short, happened to be her daughter was on the same swimming team of my daughter. And then one day, I didn't even know, this girl just with a bunch of other, my daughter's friend came to my house, and I made some smoothie using my juice, just blended away some fresh fruits. but the base is all my juices. And then this girl went back to her house and told her mom, oh gosh, and Jacqueline's mom made the best moosey, you should learn how to do it.

Starting point is 00:05:06 So her mom got curious and then dip into this drink. And she's a whole fascinating story. And then they made a really short documentary film. It was only about less than six minutes. Oh, wow. Yeah, it got nominated. and then won the, yeah, win the Mid-America Emmy. Congratulations.

Starting point is 00:05:28 I mean, there's not a lot of food companies to win an Emmy. I'm not sure McDonald's is winning Emmy anytime soon for a Big Mac, but your food is healthy. So we tease McDonald's a lot, which is probably why they never advertise it. What kind of ingredients are we talking about in this brand? What makes it unique or different or a specialty, aside from maybe other competitors or perceived competitors in the marketplace that, you know, try and market. Yeah, yeah, yeah, exactly. functional food and beverage market has been growing really fast.

Starting point is 00:05:57 I'm sure most people, I mean, you don't have to be an expert in the market, but if you walk into any store nowadays days, you see this wall of different kind of beverages. You almost got lost. Oh my gosh, which one I want? Even water has so many choices, right? Compared to years ago, I will say what makes us unique again is the principle, is the foundation we build upon, is this combination of, I would say,

Starting point is 00:06:25 is really rooted in this ancient healing wisdom. I didn't invent that. I basically hear that. I have this deep roots in traditional Chinese medicine. So to me, I feel like I'm just a vehicle help spreading this ancient wisdom. I'm just hoping more people can understand that. But, you know, lots of ancient recipes

Starting point is 00:06:46 may not be suitable for modern lifestyle anymore. So I kind of tweak and adapt them to nowadays days what we truly need, our target customers truly needs. And I was training medical research for many years, 20-something years. So as a habit, I like to dig deeper into the clinical study, the research study behind each functional ingredient I use. Then I combine both. So that's a very unique approach.

Starting point is 00:07:16 For me, again, rooted in this TCM approach, or the same approach, also shared in Japan, India, ancient India, is you are not, when you put a good, effective remedy together, it's not just a blending the superfood ingredient. It's about understanding what each ingredient does. And then you do this kind of really rationalized combination, the ratio. You know, how do you combine them. and also sourcing of the ingredients, extremely important.

Starting point is 00:07:52 That makes lots of sense. I can give you an example, like goji berry. We do use goji berry in one of our drinks. Goji berry, you can grow goji berry in your backyard. Like people in Middle West, you can. The climate is fine enough for you to do that. However, it's very different than the goji berry resourced in a particular region in the northern western part of China,

Starting point is 00:08:15 because their climate, especially their soy condition, basically give you this therapeutic grade of the berry that you can't find anywhere else because this berry condensed the minerals, the things from that unique climate environment that you can reproduce in another region. And we use another very interesting ingredient. It's not just one.

Starting point is 00:08:42 I love sprout. I'm sure a lot of people heard about sprouted, seeds, which has been always very popular, but not widely available, because it's quite costly, and it's not like everyone knows it's better, but it's not easily to be produced in a massive scale. That's why you don't see it in the food market that often, but, you know, they're health nuts looking for such specialty things. So I love sprouts. Sprouse is another interesting veggies, right? You can sprout anything. You can sprout like, I. I use broccoli sprues, you can sprout reddish seeds.

Starting point is 00:09:19 You can swirl Africa seeds. Yes. And the beauty about sprouts, just think about it. It's a baby plant. So the seeds is already a condense of nutrients, like a power, nutrient powerhouse. But the sprouts, it's start to release. It's the beginning of a new life. So it starts to release all the nutrients.

Starting point is 00:09:41 And the other thing is some of the, you know, there's a lot of talk. if your audience ever listen to those big, I would say, health and wellness podcast shows, they probably hear about this anti-nutrient, whatever, the thing. You know, for example, people are talking about inserting kind of seas or soybeans, you have this kind of, it can be quite misleading. You know, it can be quite misleading. But sprouting through the sprouting process,

Starting point is 00:10:10 you actually can eliminate lots of those compounds, maybe to some people is a concern. For most people, it's probably fine. But that's a unique thing about sprouting, right? So we use sprouts in many of our juices. And one of the reason, in addition to this nutrient dense, and it's naturally sugar-free, it's naturally high-fiber, high-protein.

Starting point is 00:10:31 It's also because traditional Eastern medicine holds us very special place. For example, I use lots of mom-bein sprouts. Mon-Bin is used for, gosh, thousands of years, for detox. Detox, like all kinds of factors. I mean, in the past, people feel like, it must be just a folk remedy and people just believe it. Who knows?

Starting point is 00:10:56 Maybe a strange guy started using 500 years ago. People just continued. But no, actually they're real multiple, not just one, not just a dozen of study to show, to pinpoint which compounds in the mombeings actually chelates the toxins in our body and help our body to eliminate that. So that's why. It is useful. So that's the, to answer your question, I know I took a long detour to answer your question,

Starting point is 00:11:24 is this whole thing is how we formulate each drink, serve our customers are very different than I call the rest, most of the formulators, either trained, classic trained food scientists. That means they're chemists, very smart, but they think from a chemist's standpoint, you know, chemist's a chef of all different. And then, or you just have people kind of like nowadays days you can use your AI. You mean, you can use AI to come up with recipes. You just say, oh, I want something for superhydration or muscle recovery. The AI will give you a recipe.

Starting point is 00:12:08 It is true. but it's not about that. It's not about a kitchen sink approach. It's combined dozens of superfood ingredient and the most trendy ingredient. Boom, this is the drink I offer. I always say, you know, what's the rationale? Is that being tested in the market? Of course, we cannot do clinical study. This is not clinical drugs. However, that has been used for thousands of years. If it worked for thousands of years, it should still work now. Yeah, I mean, things shouldn't really change, right? Yeah.

Starting point is 00:12:41 Let's see here. Now, it looks like you target on your website, several sort of health, wellness sort of things, like immunity products or drinks, I suppose. Gut health, menopause, energy, sleep and relaxation, healthy heart, weight management, and women's health. So you guys formulate these drinks to target some of these different things and help people, help people, you know, deal with them better, I guess. Yeah, yeah. I always say here, you can look at it through two different lens. One is from the holistic wellness lens. When you have a holistic, it doesn't matter what kind of product you offer. You want to answer the question, what problems I'm solving for my customers. And one thing about many of the traditional remedy is it will tell you, oh, this helps with 10 different

Starting point is 00:13:36 things. It sometimes can be confusing. It can be confusing. Especially, I would say, lots of, in the old days, we have different remedies, we'll say boost immunity, enhance your eyesight, make your skin look better. You know, gosh, yeah. When you have strong digestions, you're going to be in good health. Most people don't realize that. Digestive health is the foundation of your health. We understand that for thousands of years, and then you probably hear, you know, when I first come to this country, that was 30 years, more than 30 years ago. When I talk about, God is your second brain, people stare at you. It's a lot of nonsense.

Starting point is 00:14:19 What are you talking about? And you were even in medical research, right? God is not your second brain. But now it's proved by science. Count of scientific data prove that. So it again goes back to, I would say, the best TCN. doctor always want to look at how is your digestive system. So once you fix your digestive issue, you're going to start, your health is going to start to improve. So as a result, yes, you're going

Starting point is 00:14:49 to have stronger immunity, you're going to have better hormone balance, you're going to have beautiful skin, hair, all those things. However, you know, if you just tell your shopper, oh, you know, this is just for digestive health, then people, most people will understand. that, oh, it just going to make me digest things better and maybe I don't have issue like constipation, those kind of stuff. You don't understand, oh, it's going to help me with many other things. So you want to kind of lead them to the problems, the symptoms. So again, this is different.

Starting point is 00:15:23 We want to address where, why you are not feeling well. That of the basic symptoms. The basic symptoms can be you have a muscle egg, you have a joint issue, you have a have you get sick all the times or you can't digest well, you know, or you have just always don't feel right. But, but, you know, so that's how we kind of group them. But on the other side, from business marketing point, you pretty much see this on the market all the times.

Starting point is 00:15:54 You see one drink, like tumor drink while say, help you join, help you, whatever. It's just, it's just how I think in this culture, we like to see results super fast. Yeah. We have a microwave or whatever culture you call it. So if you kind of tell them, oh, you know, you really need to be patient. You don't really need to take that medical pills, but it's going to take you a little bit to fix how you eat things, how you, you know, kind of live your life.

Starting point is 00:16:26 But you, many of the chronic disease can be reversed. I'm not just misleading people, you know. But again, people take medicine. I'm not against that, but on the other side, it'll change your lifestyle can really help. Yeah. So for us, it's about focus on what customers want. Kind of trying to align this fundamental difference of you need to be patient. It takes a well for you to regain your health versus customers in this culture won't result in three seconds.

Starting point is 00:17:00 Yeah, I want all my problems I've spent 50 years. the making with my body to just be wiped out by a pill. You know, and I've seen that where I've had to change my diet. I've had to change my life. I've changed where I consume and consume more healthier stuff. And it does take time. And your body will adjust. You know, love it when you finally get there.

Starting point is 00:17:21 But sometimes the journey can be fun because your body is so used to being poisoned and addicted to sugar and fats and other things. Now, I know it's in a lot of your products you have antioxidants, collagen electrolytes. Some of your products are for sport recovery, immunity, rejuvenation and cleansing, energy, detox, unwind. So you can, I guess, help get away from drinking that wine. I mean, wine is nice, but that alcohol, man, I had to finally give that up too. Wellness and sprouts, a bottle of sprouts there, and cleanse packs. So you got to cover the whole gamut of being healthy.

Starting point is 00:17:57 Yeah, it's a holistic, I want to say lifestyle brand. So we try to address the issue you have from morning to night. But, you know, most of them are related. Most of them are related. Oh, wow. Now, I see something you have this thing called Premium Unwine. Tell us about that. Yes.

Starting point is 00:18:18 So the Unwine, actually, the story behind it, I think, is you will find it very interesting. What happened is I have a friend and she lives in LA, the Hollywood region. And she happened to have a good, her dear friend is an actress. You know, you're just playing different roles in TV shows. And she asked me this question. I don't want to drink alcohol. But when I go to social events, I don't want to feel awkward. You know, I mean, it's like everyone else have a glass of something in their hand.

Starting point is 00:18:52 I don't want to drink just boring water or a glass of, or a glass of cranberry juice or whatsoever. But I tried every non-accohol wine on the market. They taste horrible. I'm like, yeah, I know. I tried those two days. It's the process. I really, I drill it down into exactly how they make the non-accohol wine.

Starting point is 00:19:13 They have three different natural process you can do. Most of them are physical through physical process to remove the alcohol. But most of those processes, because the way they do it, to take the alcohol out, really destroyed a natural, beautiful aroma associated with wine that people enjoy. So I'm like, why you want to think about just taking the alcohol out from a wine? How about I make a new drink that is not only it tastes and look like a wine, but I'll give you this health benefits because you think about why people drink not alcohol wine.

Starting point is 00:19:48 They want better health. You know, people who just want alcohol, they don't care. They don't care their liver and brain get damaged, right? Or they don't care next day I can't function. However, people who become, like you, right, quit alcohol because you care about your own health. So for me, it's okay, I really want to focus on this health benefits. So we have quite a few different ancient remedies are designed to actually detox alcohol, detox really strong toxins, especially it just helps your liver and liver to recover.

Starting point is 00:20:21 So I kind of reformulated one of them tastes and look like a wine. But, you know, obviously, yeah, so it's not the traditional non-accohol wine because I don't follow that process. It's totally a different process. On the other side, I really want to focus on what this unique customer's, you know, group they really want, right? They want something. Even you can enjoy a glass of wine regular, but drink. Carriva and wine, it actually helps your body kind of detox that alcohol, right? We can all the natural compounds, remedies.

Starting point is 00:21:01 For example, I have a ronial berry, which is amazing super berry. Then we have something you'll probably feel strange about is this special prickly pear juice. Oh, yes. It actually is the natural remedy, the natives, use it to lower blood sugar level. So when you drink alcohol, what happened? You blush sugar level shook up to the roof because alcohol is even more. That's the main reason I gave up alcohol, not only the hangovers, but it means just sugar.

Starting point is 00:21:38 It turns the sugar in your system. Yeah, exactly. Exactly. Yeah. Yeah. And so how long you've been doing this? What was, tell us the story behind founding the company. What was the proponents behind it that made you have that aha moment where you're

Starting point is 00:21:51 you're like, uh-huh. And I think you gave us a little bit of the upgrade of the story. You said you had mentioned that you were making it, I think, and some neighbors would like it. But tell us how you developed the business and stuff like that. Yeah. I think as many entrepreneurs, we become both or crazy enough to start a business from ground is because we got that genetic or we got that whatever, the same.

Starting point is 00:22:16 Disease. from either our family members were people around us. I mean, I got that from my father's family. They're all small business owners. And so, yeah, so I kind of started to play with, you know, starting small business. When I was, you know, in college, I started the first flower shop on campus. That was back in China. Many years ago, it was almost impossible for a student to start doing business on campus.

Starting point is 00:22:45 But I kind of just pushed that still. For me, it was fun. I have to say, because I've been playing with traditional remedies since I was very little. And I used that. I've been using that daily, you know, for myself, for my families, for my friends. And so just about 10 years ago, my friends was like, you know, gosh, have you ever thought about making your sum of your rent? Because they really work just to bottle them and make them, you know, or make them, you know, or make them, you know, into supplements. So I thought about, okay, you know, back then I was like, you know, that means

Starting point is 00:23:21 I have to quit my job and guard it from, I don't know. And then I was like, why not? I want to do it. So I went to a Baphneb boot camp. I was like, I know nothing about making beverages. You know, I know a little bit about beverage industry, but not enough for me to make beverage that, you know, you can sell in many stores, not just in a farmer's market. And, and, you know, I know, and, And I was like, okay, I learned this. I am going to try and then I started to call a bunch of co-packers and then people say, what, what, what you're going to use? I say, being sprouts, they say, you're crazy enough.

Starting point is 00:23:56 No, no, no, we're not going to touch your recipe. Sorry. Then I went, I'm a president because probably because my years of training in research, then actually that got me like more determined. I was like, okay, there's a problem. Seems like no one else can solve. Okay. I'm going to roll up my sleeves and find a solution for it.

Starting point is 00:24:18 And design some experiments and find the solution answer for this. I'm like, you guys cannot make it. I'm going to make it myself. And then I started looking to how do I? Crazy enough. I built a small facility here in St. Louis because I was determined to make this drink. And then I had to even put an in-house hydroponic farm in my facility Because I had to grow the sprouts.

Starting point is 00:24:46 I went to the sprouting farms, and I wasn't happy with how they grow it. Because they had to use chemicals because for food safety reasons, I cannot blame them. But for me, I want to keep my drain clean. So the only way to do it, I had to grow them on size. So I can harvest them freshly within a few minutes. So I'm like, okay, so I put all these things together. And I start to make my drink and started with my local Whole Foods. I mean, the first day we sold out like three of the five products.

Starting point is 00:25:15 So I was like, okay, maybe that's a good sign. I'll just continue to do it. That's just how it got started. I think it's just a matter of like many people is. First, you really have to think about why you are starting this business. It's just I think if the only reason is I want to get onto a shark tank, I want to be famous and rich, then don't do it because it is so hard. And the chance that you get to that stage to be successful is very small.

Starting point is 00:25:47 I'm sure. I mean, the real data, I think is that right? 90% of the new business don't survive the first year or so. Yeah, the first year too. It's only 80 to 90%, pretty high number. And then, you know, and most people probably started it cannot carry that through because it not just requires time, efforts, hard work. It requires funding too.

Starting point is 00:26:08 I mean, it's just all the fact. all the factors you need to have, and it's not easy. It's not easy at all. But the thing I love being an entrepreneur is it really makes you self-actualized and for a lot of people self-accountable. Because, like you say, you have to carry the load. There's no one behind you that you can be blamed for stuff. You know, the buck stops here.

Starting point is 00:26:32 And it's great from the ability to feel self-actualized. And okay, I can either make it. or break things. You know, like what you mentioned, I can, I can either, you know, I can tip the scales in my favor, possibly if I work hard, if it provide a good enough service or product and stuff. So it's a great thing. But once you get the, what I call the disease, the entrepreneur disease, it's hard to get rid of it once you start a company. So that's why a lot of entrepreneurs just keep going back and back. You're right. I think it's something becomes addictive in certain ways. to work on a business from the ground up,

Starting point is 00:27:12 it becomes your own baby, right? I mean, you just, you have this feeling emotional force attached to that. But on the other side, sometimes you have to stand like thousands of miles above and just really look at it from a very, you know, objective way. Just, just to look at it. It's more unique. Like, even like you, to be such a successful podcast host, it's not that easy.

Starting point is 00:27:39 People think, oh, how difficult is to do a podcast. Why don't you do 10 show first and then talk about how easy we're all? You know, it's funny. I do that to people because they'll call me up and they'll be like, hey, we want you to coach us on doing a podcast because it looks really easy. We just get a mic and a speaker and I don't know. We ask somebody to come on. It looks really easy.

Starting point is 00:28:02 And, you know, and we have what I call the zombie podcast all over. There's probably a million or two. million of them. You know, someone started and 80% of them never make it past episode seven. And then the 20% do survive, 80% of those don't make it past episode 25. So, yeah, to be a top 1% podcaster, you just have to have, I think it's 75 episodes now or 100. They don't count the downloads, you know, whatever. But so they'll ask me, they'll go, hey, Chris, you know, I want to spend all this money and do all these things and buy all these mics and equipment. And I'm like, hey, do something for Let me save you some time here.

Starting point is 00:28:39 Do something first. I want you to just take your phone and I want you to pretend like you're having a guest or maybe just find your kid or somebody, a spouse or a loved one, someone that you can maybe talk to and interview. And just sit down and I want you to do three 30-minute interviews. Or if your format's 15 minutes, do 15, but at least 15. Because talking for that amount of time on a regular basis, you really got to have Phil. You got to be able to fill time.

Starting point is 00:29:09 You got to have great stories. You've got to be interesting. And not all of these, of course, I'm not. But I just read about it in a book. And when I stayed at the holiday in last thing. Gosh, I always admire, you know, podcasters like you guys. Seriously. I mean, is that persistency?

Starting point is 00:29:27 99% of the people on earths don't have. Yeah. You get, most people started something with full of, like, ambition. I always, like, feel so excited. But like you said, most of them, I think I read the data, like just consistent with you said, don't even reach episode number 10. Yeah, because it's a lot of hard work. Once you start wanting to do it well, not just a crappy work, it becomes really hard. Yeah.

Starting point is 00:29:54 Even being a host is a skill set and a talent. Oh, gosh, yeah. Like, I can't even stand and watch shows I did a year ago. We've been doing this for 16 years, 20, 100 episodes. I, we're still growing and in performing and getting better. we hope we are. But out of all those people, like that I say, give me three episodes, because if you can't do this for free, you don't need to be in podcast. If you can't, like, I would do this business and talk people zero off, which I did most of my life, being a

Starting point is 00:30:21 agree-out storyteller. And you know how many people pass that test that I give them? Just to sit down and have a 15-minute interview that they fake, doesn't have to be anything official, doesn't have to be perfect. Just, just show me that you can do three 15-minute fills. 99.9% never fail. In fact, I don't think anyone's ever beaten it. No, come to think of it. No one's ever beaten it. Wow.

Starting point is 00:30:44 So they just always go, yeah, I'll get back to you, Chris, on that. Never goes back. Never shows up, yeah. And I've been doing that for five or six years now where people ask me. I go, I go, let me save you a lot of money and a lot of waste you time. Because, you know, you don't. And, you know, part of it, too, is you do what you love. I think you can probably say that about your brand.

Starting point is 00:31:06 And the care and love you poured into developing that brand is that passion. Tell us more about that in your end. Yeah. I mean, absolutely. Because not, I mean, when you talk, when I talk to buyers, right? I mean, retail buyers doesn't matter. I mean, you just get used to hearing no, a lot more knows than yes. And after, after well, you get used to it.

Starting point is 00:31:31 I mean, it does two things. It makes you skin thicker and thicker on the other side. You don't feel like you're numb. You lose that passion. So that's actually really hard. A fine balance. You want to have thick skin to take a no and then continue to improve yourself, your product, your brand.

Starting point is 00:31:50 But on the other side, you don't want to become like, ah, I just don't care anymore. No, who cares? I'm bad. So what? But I think that's a fine balance. And then, yeah, by the way, what you just said? that was super helpful. I'm sure because now these days,

Starting point is 00:32:08 podcast becomes a very trendy marketing tool, right? You hear even in our field, I mean, functional average or just, you know, CPG brands. People always say, oh, you can start a podcast show. I help you to grow your brand. I'm like, yeah. I kind of read a little bit about that. I know it's not that easy and you just said that perfectly, I think.

Starting point is 00:32:33 Thank you. I don't think anything is. I mean, your job is an easy, your work. Being an entrepreneur is not easy, but the amount of value that you can provide to people to improve the quality of their lives in direct proportion to the value that serves or what people are wanting to pay in the marketplace makes all the difference. And that's really what that comes down to. And that's really what entrepreneurs do that I really love talking about entrepreneurship

Starting point is 00:32:56 and people out there in the audience are hopefully inspired. We were just talking to the prior show how it's even now more so easier to become an entrepreneur before. You know, I became an entrepreneur in the brick and mortar thing like you did where you have to, you know, you've got to buy all the stuff and offices and equipment and manufacturing crap and, you know, all this stuff before you can even start making a dime and see if your idea really works. And, you know, I mean, we used to have the phone lines installed and then we had to wait

Starting point is 00:33:25 for weeks for that and then wait for the sign guy to put it up and the furniture to get delivered and then someone had to put it all together and set up the office. Nowadays, you just buy a dot com of a go daddy and you're in business basically. Yeah. It's pretty crazy. Yeah. I think the technology just made anyone, young folks, even teenagers, they can be their own boss. I mean, that's the fascinating part about what technology does.

Starting point is 00:33:50 But on the other side, like you said, entrepreneur, this spirit makes us human. I mean, I don't think I can become entrepreneur. Who knows? maybe one day I say, oh, I'm going to start this business. Yeah. But I don't see that happen. I think that's a unique human being. Yeah, it is.

Starting point is 00:34:13 It's so great just to take ideas. And there's always a way to prove everything. That's what I tell people. Because there's people like, I don't really have any ideas, Chris. Everything's already even done. And that's kind of true. It's kind of not. It's a thing where, you know, I remember,

Starting point is 00:34:31 I remember looking at paper clips. This always sticks with me and people on the audience have heard it for a while. But I remember looking at paper clips. And I was like, that's pretty much done. Paperclips. What a brilliant idea. So inventive. So innovative.

Starting point is 00:34:45 Yada, yada. And I started going to pets, the office max, you know, things like that. And, you know,

Starting point is 00:34:53 then they had jagged edge, edges down the line of the zip of the paper clips to hold better. I'm like, wow. I didn't know that. that could be improved. Then they had ones that were painted, all sorts of different colors because, people got to have colors, you know?

Starting point is 00:35:08 And so then there was that. And I was like, damn. And then I saw people making plastic innovations of what would normally be paper clips that are much better and easy to pull off and put on. And so, yeah, anything and everything, including your own products and services, can constantly be improved infinitely. And if you don't improve them as an entrepreneur for your own products, someone else will and they'll take your customers right yes that's the fun of that's the fun of the

Starting point is 00:35:36 business so as we go out to give us your final pitch out tell people where they can order up the products how they can get to know them better you your guys is better and all that good stuff yeah if you're curious about karima and how we make our drinks go to our website home page there is a short video about three minutes you can watch it you kind of learn how we do formulation and sourcing And you can go to our story page if you get curious about learning this short film that win the 2021 Mid-American Emmy Award. I thought that was well made. It was short enough.

Starting point is 00:36:12 It's not boring. And, of course, you're welcome to try our product. You can order directly at Carviva.com or go to Amazon. You just search for Carviva, K-A-R-V-I-V-A or juice cleanser. We actually one of the top seller in the juice cleanser category, so you can find us there. Yeah, and it depends on where do you live in this country. You might find it in your store, your favorite store as well. Love to hear from you, your feedback, and that's how we continue to improve.

Starting point is 00:36:48 Serve you better. Carviva.com. Thank you very much for coming in the show. We really appreciate it and all of your insightful inspiration. Hopefully we can inspire some more entrepreneurs. And, of course, people order your products as well. Thanks, Angela. Thank you, press.

Starting point is 00:37:02 That was fun. Thank you. And thanks for us for tuning in. Go to Goodrease.com, Fortess, ChrisFoss. LinkedIn.com, Fortess Chris Foss, Chris Foss 1 on the TikTok. And you know, it's crazy place on the net. Be good to each other.

Starting point is 00:37:12 Stay safe. Don't maybe pull the car over there and come back there. See you next time. You've been listening to the most amazing, intelligent podcast ever made to improve your brain and your life. Warning. Good. I mean too much of the Chris Wall Show podcast can lead to people thinking your

Starting point is 00:37:28 Smarter, younger, and irresistible sexy. Consume in regularly moderated amounts. Consult a doctor for any resulting brain bleed. All right, Angela.

The Chris Voss Show - The Chris Voss Show Podcast – Angela Zeng’s Journey: From Herbal Roots to Beverage Innovator

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