The Chris Voss Show - The Chris Voss Show Podcast – BeyondGREEN Biotech: Revolutionizing Sustainable Products with Family Values

Episode Date: June 9, 2025

BeyondGREEN Biotech: Revolutionizing Sustainable Products with Family Values Byndgrn.com About the Guest(s): Rudy Patel is the Chief Marketing Officer at Beyond Green Biotech Incorporated, a pioneering company in the sustainable alternatives to single-use plastics industry. Launched in 2016 alongside his father and brother, Rudy has played a pivotal role in transforming the company from a garage startup into a substantial US manufacturing operation. Beyond Green Biotech is notable for its commitment to environmental sustainability, focusing on innovations such as resin production, extrusion converting, and fulfillment. Rudy is dedicated to combating issues like greenwashing by offering transparency and eco-friendly products. Episode Summary: Dive into the world of sustainability with The Chris Voss Show, where host Chris Voss engages with Rudy Patel, the dynamic CMO of Beyond Green Biotech Incorporated. This episode unravels the journey and growth of a company dedicated to creating sustainable solutions to replace single-use plastics. Rudy shares their initial inspiration, driven by a family legacy aims to rectify environmental missteps with progressive, eco-friendly products. The conversation also presents insights into working in a family business and the importance of aligning company values with sustainable practices. In this enlightening episode, discover how Beyond Green Biotech is fighting the battle against greenwashing and leading a transparent revolution in compostable goods. Rudy elaborates on how the company emphasizes authenticity, with advice on verifying green certifications and avoiding misleading eco-friendly claims. With a global vision for expansion, the episode touches on the company’s strategy for branding through product placement, green tech innovation, and continued partnerships with giants like Walmart. This conversation is not just about green products; it’s about building community, enduring persistence, and fostering a company culture steered towards a better planet. Key Takeaways: Transparency in Sustainability: Beyond Green Biotech stresses the importance of verifying authentic green certifications to combat greenwashing. Business Growth and Challenges: Rudy shares insights on growing a business collaboratively with family, highlighting persistence and passion as key elements of success. Innovative Product Development: The company’s range extends beyond pet products to include contributions to major retailers, showcasing their ability to scale and customize solutions. Vision for a Greener Future: Beyond Green is dedicated to not just sustainable products but also to devising the entire life cycle and disposal systems, advancing green tech and software initiatives. Community and Family in Business: The company thrives on strong team dynamics, treating team members like family to drive their mission forward. Notable Quotes: "Believe in your mission, believe in yourself. And if you break down, that's okay. Get back up the next day and keep going." "Greenwashing is essentially falsified plastic products that have chemicals added… they're not actually compostable." "Our job is to make the entire environment easier for our users." "The consumer should not have to think twice…we have great partnership with our suppliers." "We didn't build a team with Beyond Green. We built a family and this family is helping give back to the community."

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Now, here's your host, Chris Voss. Hi folks, it's Voss here from the Chris Voss Show.com. Ladies and gentlemen, I just was sitting around here today thinking about what I could improv on the on the ramble here. And you know, I realized the 16 years, 24 and episodes, I never just asked my audience, how are you doing today? You doing okay, man? You okay out there?

Just want to make sure. Well, remember, we love you and be good to each other. So all right, that's the end of that discussion. Glad we could have that chat. Go team. Anyway guys, go to Goodreads.com for Chess Chris Voss, LinkedIn.com for Chess Chris Voss. Chris Voss won on the Tik Tok, and all those crazy places on the internet. And I'll probably never do that again because it wasn't that funny.

Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Voss show. Some guests of the show may be advertising on the podcast, but it is not an endorsement or review of any kind. Anyway guys, we have an amazing funny young man on the show with us today. And he's going to talk to us about some of his other stuff that he does in business and all that good stuff. We have on us with the show Rudy Patel with us. He is the CMO at a company called Beyond Green Biotech, Incorporated. It was started by his father and his brother and him in a garage in 2016 because that's what you have to do with every tech company nowadays. Thanks Steve Jobs. Anyway, just kidding around.

Dave's since grown into a full-scale U.S. manufacturing operation, focusing on sustainable alternatives to single-use plastic. Our journey has been, or their journey has been, one of grit reinvention and building their own infrastructure from the ground up, including resin production, extrusion, converting, printing, and fulfillment. Welcome to the show, sir.

How are you? I'm great. Thank you for that great introduction, Chris. You just put a little bit of pressure on me, the funny guy. So I'm funny, interesting. Yeah, it's a fine line. All right, we'll see what we can do. I think you got some funny in you, bud. I believe in you, man. Appreciate that. We're not going to make you do stand up on the show. So give us your dot coms. Where can people find you on the interwebs? Yeah, no, absolutely. So Beyond Green has an Instagram, Beyond Green Biotech USA, Facebook Beyond Green Biotech and LinkedIn Beyond Green Biotech. So we'll share it if we can, Chris, written out later on after the show.

Yep. Because they're all different. But even if you just Google Beyond Green biotech, we're everywhere. Beyond green. It's like extra green, which is like how I like my big, little bit beyond that. I like my big count to be extra green, if you will. So give us a 30,000 overview. What you guys do there. We do everything from designing to product development to manufacturing to shipments

for all of our customers. We're not just a manufacturer though, we're actually a brand too and we use our brand to attract manufacturers, right? Because like our whole mission is, okay, we're trying to promote sustainable products. But if we can promote our products with our name stamped on the product, then it builds trust and belief amongst our customers, right? Because during the 2018, 2016 to 2018 phase, there's a lot of times where products were being shipped from offshore companies. And there's a whole greenwashing phase that we went through. There's a whole microplastic phase that we went through.

And can you explain greenwashing? Because people, we want to lay a foundation on that. Yeah. So back in the day, nobody actually knew what greenwashing is. Today everybody knows what it is. And I'm so happy, right? Because I will have people reach out to me and say, you guys know about greenwashing is. Today everybody knows what it is and I'm so happy, right? Because like I will have people reach out to me and say, uh, you guys know about greenwashing. I'm so thankful. Thank you. But greenwashing is essentially falsified plastic products that have chemicals

added, which help break them down. So they're not actually compostable. They're not biodegradable. break them down. So they're not actually compostable. They're not biodegradable. They're chemically altered, if that makes sense. One of the famous chemicals is EPI, and that was a huge thing. And right now, if you see any articles, if you see anything about, you know, human body containing this much microplastic, this or that, well, you could thank those guys. Hmm. Greenwashing. I think some of that, would some of that include, there's people that would claim organic, but they were just really like,

hey, we got some leftover farm stuff, let's just market organic, we sell for more money. Was that an example of greenwashing? I mean, not necessarily, because we had less control. I'll try to put this to you in the best possible way I can. In US, we have a lot of control of what we can say based on our manufacturers. But when it comes from outside, we don't.

So yes, that could be a possibility. But USDA has a USDA bio-preferred certification you can apply for. For instance, our pet waste bags originally came from corn byproducts, right? So whatever corn husk and everything that wasn't being used was being disposed and what that recycle we were using but that was only 25% of our material blend. But because we're US based they have all the true data. What's coming from outside the country we don't know. When I say outside the country you know what I'm talking about. Outside the US of A and so now that we've laid that foundation, let's continue with

some of the stuff that you do there. Yeah, absolutely. So, we're, not we, I would say I am actually thankful that the team, the entire Beyond Green team has aligned on this, right? Like, so whether that's my dad, whether it's my brother, my mom, even people that are not involved in the this, right? Like so whether that's my dad, whether it's my brother, my mom, even people that are not involved in the company, right? But more so our team members that are all aligned, right? So we're the first hybrid we do. We're not just a brand, but we're the first weird one to use our brand as cannibalization. So do I spend money on marketing? No. Because what I do is I brand all the products, I put it out there. And then I let those products market the Beyond

Green name. And you don't know who's going to buy that product. And when they do, they love that we can back our product with our name. Then that is going to give us the contract manufacturing opportunity. And that's what we're trying to do. But aside from that, everybody on our team is aligned and everybody on our team is always innovating. So we're always working with our team and we look them pitch us ideas.

What should we do? Are we only doing single use plastic products? Are we going to do more? Right. So now we're recently looking into green tech. Okay, great. You guys are making compostable products, but how are we going to throw them away? Because the government is confused, right? Or we're confused, right? Some states are saying this, some states are saying that, but okay, well, what can we do to develop the whole life cycle?

Because until we develop the whole life cycle, we're not completed. Giving people compostable products is one thing. That's what our competitors do. But what are you doing to help them dispose of it? to. But what are you doing to help them dispose of it? Yeah. So give us an example of some of the beyond green products that you guys take and sell directly. So for our brand, if you go on our website, it's going to look like we only sell poop bags, but we do a lot more than that. We do everything from pet products, whether it's poop bags or injection molding.

Poo bags are kind of an injection molding sort of device. No, no, they're going to be extremely blunt. Yeah, I'm just doing a joke there. I have dogs. There's lots of injection molding coming out there. Okay, yeah, you're talking about the afterlife of the product. There's lots of injection molding coming out there, but. Okay. Yeah. You're talking about the afterlife of the product.

Yeah. Yeah. There's a lot of injecting. So we'll do a lot of F and B products as well. Um, in 2022, we were the second largest straw, uh, drinking straw distributor in the U S because everything we do is sourced domestically in the United States. So when every large company was facing container crisis, well we had to step up and use our sources to supply to them, right? We do a lot of cutlery production, we do trash bags, like essentially

everything and that's just our catalog but we develop a lot of custom products for customers as well. Those would be vendors maybe or well customers that are retailers. I guess you call the B2B. We do a lot of B2C, a lot of B2B. We actually manufacture the compostable cutlery for Walmart's great value brand. Oh, wow. That is actually, I buy that all the time. Okay.

Well, I appreciate that. Thank you. I love that. I'm just excited. I know one of the products. Yeah. Yeah. Well, now you don't have to buy them.

Oh, I just say that live. Now everybody's going to contact me. Can I buy just say that live now. Everybody's gonna contact me Can I buy a free cutout the middle man a Walmart? No, I'm just teasing So now yeah, like it's great like we actually have like we decided this with Walmart and we're doing this with all our customers Right is to okay. We're gonna make a premium product We're gonna make a sustainable product, but it should not be priced more than offshore manufactured products, nor should it be priced more than plastic products, because the consumer should not have to think twice.

And that's our goal. And the only reason we can do that is because we have great partnership with our suppliers. Nice. Well, that works out really well, doesn't it? Time to time. Time to time. So what was the proponent? So if people are listening out there, if they're a company and they want to make, you know,

beyond green products, they want to make products that are, you know, sustainable and all that sort of stuff, they can reach out to you and work with you on trying to develop products that or make adjustments maybe to their current product line that can be more green oriented. Is that a good question? Yeah, no, absolutely. So if they already have like, let's say an existing classic product, they want to convert it to a sustainable material. Or if they don't even have that and they want to design it like we do everything from Solid solidworks or AutoCAD designing and up to the point where we store and ship for them. Like we are the one stop shop. Well, this should be amazing as to what you guys can do there. And of course, green and sustainability just seems to be getting more popular.

What was the proponent that made you want to start this company? Like what made you say, Hey, I think this is something we should get into in 2016. Ironically, my father came up with the idea in 2016. Prior to that, he's been in the plastic manufacturing industry for over 30 years in India, US, et cetera. He brought Styrofoam cups to India and And his whole thing was like, you know what, I've created a mess pollution wise, like I've created a mess. And 2016 for some reason, he wanted to go to Harvard Business School and did sustainability there. And then after he got his degree, he's like, okay, well, I've created the mess. I need to clean it up. And he came up to me at that time and I was working for a pet store. And I was like, well, you know, we're not gonna get

into the grocery industry right away. Cause like the market is hard, right? But maybe we can get into the pet industry. So we started with compostable pet waste bags. I won't let the listeners know this though. This is the funniest thing. Pet industry is actually harder to get into than the food and beverage industry. So sorry. Yeah Wow, that's uh, you know, you said years ago what you should get in the pet business

This is back now 20 years ago and stuff and and you know, they were starting to just really charge shit for just pet stuff you're just like or just really charge shit for just pet stuff. You're just like, uh, uh, this is like, and I was like, I remember when the Kongs came out and I was like, oh yeah, on brand came out and I was like, man, we need to get into this business because this is a, there's some and uh, yeah. And so, um, always a great never getting into that. Cause I have dogs, so it would have been a great ride off for all the stuff I had to buy for my dogs. I got you. Well, use beyond green bags. I got you. Beyond green. I think I have bought those bags before for the, uh,

all the poop I collect, um, which is infinite at this point. Cause I have two Huskies or I had two Huskies. So I'll get you the beyond green trash bags for your poop bags. All right. I'll use them for me too. Cause sometimes, you know, I'm driving around in the neighborhood and can't find a bathroom. I had that problem in San Francisco actually. No one in the city will loan you their bathroom.

Like even if you buy stuff, it's like awful. So what else do we need to know about your guys's brand and how you do it? And it's you guys work silently. So how do you do the work when no one's clapping? Well, I mean, that's the hardest part, right? Like we're a startup, essentially, I guess, lots of growth, and I'm thankful for that. But the growth is sometimes the most painful part of the process, right? Because it's unexpected growth. So you're taking every proceed and you're putting it back into the business.

That at times hurts a lot more than slow growth, right? How do we do it? Because we do it as a family, not even just like my personal family, but all the team members that we have now, we have a super low retention rate. Everybody is there when we need help, everybody's there to give ideas, everybody's there to innovate.

We do it together and we do it for a purpose, we do it for the earth. That's great. Like I can make money buying a liquor store tomorrow and sell liquor, but I don't want to do that. I want to do something that helps the society and it helps the planet. And that's what, even if that's my goal, that's my father's goal. And his goal is something that I'm going to live forward to and that's what I'm going

to help push. I like that. It's important to, you know, look at the legacy of things in which you're leaving behind and all that stuff. And you know, it's important that way and making a difference in the world. What are some of the lessons in entrepreneurship, family, working with family, and that might be a whole book itself, and values driven leadership? Working with family is a good one. We're from India, right? So-

Oh really? Okay. So I'm talking my generation, I'm talking my dad's generation, as you can imagine, there was probably a lot of clashing that happened. I'm not saying probably there was clashing that happened, right? So we all needed to balance it out. And we did. Because I would love to run my business, like the Microsoft or the mic, the Google, right? Like super open for the staff, like super everything, right? My dad is more like, okay, you guys need to do this, we need to do this. So so we met in between and now it's going a lot better Sure, so hard times this and that but what I've learned from

Starting the business is like pretty much everything. I've learned everything that college couldn't teach me if that means and More so about yourself then external right? Some every morning you wake up wishing you never started it you're gonna have that long Venus well this cool thing happened, but before you can enjoy that moment you're gonna get bad news. Hmm That's that's business. Yeah. I mean, not everyone wakes up, uh, you know, excited every day all the time. There are times where you're like, oh crap, I gotta do this again.

But you know, we talk a lot in the show about how, why it's important for to do something you're passionate about because it makes it a whole lot easier to wake up in the, in the morning. Well, 110%. So like, uh, beyond me is not a job, it's not a business, it's my family. It's something that I'm passionate about. I don't work a single day in my life right now. I may struggle every single day because of it, but we succeed and we have good moments and we have bad moments, but I would never let it go. Like I will fight till the end for that.

It's amazing to now have team members on the team that take it in consideration as their own business, right? So they help and they stand up. And so like we didn't build a team with Beyond Green. We built a family and this family is helping give back to the community. And that's what we care about. Well, giving back, that's the beautiful part about being in business is you can give back, you can contribute to the world and all that sort of good stuff. And what do people need to watch out for with some of the true sustainability, with some of the buzzwords and some of the things that maybe distract them?

We're talking about organic and some of the things. Great question. If you're buying sustainable products in amazon.com, don't buy them. If they don't have a BPI or TUV composable logo, and even if they do take the certification number, search it on the database for BPR TV and see if it's real. There's a lot of fake stuff still happening online and we're trying to prevent that ourselves working with these organizations. People will buy still from offshore companies and use fake logos. This is not coming from Beyond Green. This is coming from Rudy as an individual. coming from Beyond Green, this is coming from Rudy as an individual. Yeah. Yeah, it's pretty wild. So what's the future hold for your company? What's the vision maybe that you're trying to go for,

etc., etc.? Contract manufacturing, still building our brand, but more so green tech, green software to help organizations and individuals make sustainability easier like the question you asked How can you tell if a product is actually green? So building a software that can scan a UPC search it and give you validation right for instance So things like that our job is not just to create single-use products Our job is to make the entire environment easier for our users. That helps. So, final thoughts as we go out, whatever you want people to leave with so they're aware of what you do and how you do it and your dotcoms.

Yeah, absolutely. So, I guess the biggest thing is like if you're looking into business, business is not going to be easy. It requires a lot of consistency, more so persistence because some days you wake up, you're like, why did I do this? Other days you're stoked on it, but believe in your mission, believe in yourself. And as long as you do that, like you can find the strength to keep going. And if you break down, that's okay. Get back up next day and keep going.

Right. Other than that, like, yeah, like it's, it has to be passion. It has to be passion. If you're not passionate about it, you're not going to be motivated. That's true. My.com's, beyondgreenbiotech.com, byndgrn.com. Social media is all over the place. Chris, I apologize. I don't know the.coms for that. Okay.

Well, we can list them on the Chris Voss show and we'll get all that going on for you guys. So thank you for coming on the show. We really appreciate it, man. No, appreciate you guys. So thank you for coming on the show. We really appreciate it, man. No, appreciate you guys. Thank you so much for having me on the show and complete pleasure. Thank you. Thank you. And thanks for tuning in. Go to Goodreads.com, Fortress Chris Voss, LinkedIn.com, Fortress Chris Voss. Chris Voss won the TikTok and all those crazy places. Be good to each other. Stay safe. We'll see you next time. Take care.