The Chris Voss Show - The Chris Voss Show Podcast – Boost Your E-commerce with AI-Powered Conversion Tools from Optimonk

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Starting point is 00:00:28 Because you're about to go on a moment. monster education roller coaster with your brain now here's your host chris voss and those voss here from the christmas show dot com please gentlemen when uh the what the lady sings that the opera ladies things that makes the official welcome the big show as always we're just coming back from our christmas break in 2025 over to 2026 so we're still trying to find our footing in the new year and Which mic am I on? Go to Goodrease.com, Fortezs, Chris Foss, LinkedIn.com, for chest, Chris Foss. Chris Foss won the TikTokity, and all those crazy places on the Internet.

Starting point is 00:01:11 Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Foss show. Some guests of the show may be advertising on the podcast, but it's not an endorsement or review of any kind. Today, an amazing man. We're going to be talking about his company and what he does. Christian Kirae. So give us a 30,000 overview, Christian of your dot com. Where can we find that on the interwebs? Yeah, actually it's optimon.com.

Starting point is 00:01:34 We are a B2B SUS company, and we are actually a very comprehensive AI-based CRO tool, especially for e-commerce stores, but of course also for other businesses. So actually for everybody who has a website, who has an e-commerce store, and wants together leads and, of course, customers online. Now you're a senior e-commerce growth strategist, a CRO expert, who helps DTC brands increase revenue by 30 to 70% through full funnel optimization. 10 years of experience in digital marketing, a CRO, he's driven results such as an 86.85 lift in conversion rate in one month, a 38% CAC reduction, and an 8% conversion rates for email-driven

Starting point is 00:02:21 sessions by creating growth as a system and not a set of isolated tactics. That's an interesting way to do a lot of people. approach these sort of things with systems instead of isolated tactics? I would say that there are two different types of digital marketing or generally marketing. One possibility is what I think which will be followed for most from the entrepreneurs, unfortunately. I call it the whole marketing, which means I do some tactics, I do some areas of digital marketing. I don't measure anything and I hope to get results. And there is the other part, which I call the professional digital marketing, where I'm thinking

Starting point is 00:03:04 in systems, where I measure everything, I make data-driven decisions, and then I know exactly what kind of results and what kind of can I achieve with my efforts. And this is a huge difference, I think. So SaaS software, and really you're targeting people that are online sellers and providing then with tools to help them get better, what would I say? Better marketing, better conversion, better optimization, et cetera, et cetera. Yeah, correct. So I would start with the main topic.

Starting point is 00:03:41 Why is important conversion rate optimization? Because, of course, there are a lot of areas in digital marketing, like copywriting, content marketing, PPC campaigns like meta ads, Google ads, SEO to get organic traffic, and so on. But I definitely think that conversion rate optimization, will be one of the most important areas of digital marketing in the future, definitely. Why? First of all, the rising ad costs. So who are running meta ads or Facebook ads or Google ads know exactly what I mean by that. In the last couple of years, they have risen enormous the costs of these campaigns.

Starting point is 00:04:19 Of course, the growing customer expectations, which you have to count with. I have read some days ago a very interesting article about it. about 65% of the customers expect a personalized customer experience. So it means you cannot get really customers or even leads with just some general messages. It's just not possible anymore. And of course, increasing competition. It's also very important.

Starting point is 00:04:50 So let's be honest, the amount of e-commerce stores are growing extremely just every day. and to compete with the giants like Temu or Amazon, you need definitely an optimized website, an optimized e-commerce store. And therefore, I think that conversion rate optimization will be definitely one of the most important areas of digital marketing at all in the near future. Wow. And so it's good to have. Is that why you started this company?

Starting point is 00:05:17 What motivated you want to start this company and build it? Actually, I'm not the founder of the company, but Optimon was founded about 12 years ago in high. Hungary, as I have mentioned before. And we have started just as a, I would say, a normal pop-up tool. But we have discovered very soon that it's actually not enough to cover all the expectations what I have meant before, just to show some pop-ups, some nice pop-ups on the website or on the e-commerce store.

Starting point is 00:05:49 It will definitely not cause real big results for the e-commerce stores. So therefore, in the last couple of years, we have developed additional features to this tool. And now I can see that it's a very comprehensive AI-based CRO tool for conversion rate optimization, as I have mentioned before. So what does it mean exactly? At the moment, with Optimon, it's definitely possible to optimize, with the help of our AI, the conversion rates. So increase the e-commerce conversion rates, increase the average order value in the e-commerce stores. you can accelerate the list growth, so the email and SMS list growth, and you can decrease the cart abandonment rate with this tool.

Starting point is 00:06:34 Card abandonment rates a big deal, huh? Definitely, definitely. It's also a very big issue, a very big challenge for most of the e-commerce stores. The average benchmark is between 40 and 80% of the cut abandoners in all of the e-commerce stores. So if you not try at least to rescue a part of them, you actually burn a lot of money in your e-commerce store. Yeah, I get a lot of these emails from people. It's like, hey, you put that in your card, are you going to buy that or what?

Starting point is 00:07:05 Yes, but what you are talking about, these are the emails, the automated emails for car to abandoners, but this is actually just the top of the iceberg. Okay. With Opti Monk, it's also possible to rescue the car to abandoners on site. Oh, really? Yeah, because this is the main point that, a lot of studies shows that most of the people don't try to abandon the card because they forget it or something like this, but because they are interrupted at the moment when they

Starting point is 00:07:39 try to purchase something. Somebody is coming or the child is crying in the next room or something like this. And therefore, they don't even get the step where they can give their email address. And that's the problem. you don't have their e-bill address, you cannot send them this reminder. But with Optimum, in the moment, Optimum can see that there is already something in the cart. They don't even start it the checkout phase. And when they try to leave the site, in this moment, there is a trigger, there is an intent for that.

Starting point is 00:08:14 A pop-up comes up, hey, come on, just wait and finish your purchase in five minutes, just an example, and you get a 10% discount coupon code or something like this. So it's much more effective than just a normal automated email. Then an automated email. So how long you guys been doing this? I see on the website, over one billion visitors or serve per day through you guys, 150 plus customer countries, 30,000 plus brands already use Optamong. How long have you guys been doing this?

Starting point is 00:08:46 And it sounds like you've been doing really well. Thank you very much. Yeah, that's exactly. So 30,000 websites and ecommerce stores are. already using optimum word bite. It's actually also proof for that what I have mentioned before that I think that conversion rate optimization will be day by day more important for most of the brands. And the second part is what I have also mentioned before that we are also very proactive. It means if there is a new feature, which we see that it's very important for the e-commerce

Starting point is 00:09:17 store owners, we can develop it very soon, very fast. Just an example. In order to make data-driven decisions, you have to see data, you have to see numbers. So therefore, for example, there is also a built-in A-B testing in Optimo. So now you cannot, you don't have to lay on your assumptions, but you can make data-driven decisions because you're going to see the numbers, the exact results on your admin dashboard. Now, people can try it for free. Tell us about the offer that's there.

Starting point is 00:09:50 I see there's a big link on the website. Yeah, definitely. We have also a free forever account as well to try it. And it's also very important to mention that regarding the pricing, we have no limitations regarding the features. So it means that even if you have a free account, you get all the features from us in order to get the biggest impact, to get the biggest results in your e-commerce store or on your website.

Starting point is 00:10:17 And also very important to note that OptiMont is working with first-party data. It means in the moment when you connect it with your website or with your e-commerce store, it starts to monitoring your visitors. And based on these data, later on, you can target all your campaigns with the help of Optimum. So, for example, based on visitors' behavior, based on visitors' country or browser language, it's especially interesting if you have, for example, an international website or e-commerce store selling for international audience. You can target your campaigns based on traffic source and you can even hyper-personalize your lending pages with the help of OptiMong and it could be especially

Starting point is 00:11:01 interesting if you have, for example, a big PPC budget. If you are spending a ton of money on meta ads and then Google ads and if you would like to increase your ROAS to actually make it more efficient your ads, it's also possible with OptiMong now. Ah, well, and people can utilize it. You guys have been doing it for long time. It's got a successful product. Was this your first company that you ever built? Did you build it?

Starting point is 00:11:26 It was not my company, which I have built, but actually our CEO and owner who has built this company, Optimum, he has built an other company before, and this is actually one of the biggest e-commerce store platform in Hungary. It's very similar like Shopify, but it's called ShopRenter. And for me, for myself, I have run a full-stack digital marketing. agency for years and therefore I have my experience in this area with focus on conversion rate optimization of course and on e-commerce and one more thing about five years ago we have made the

Starting point is 00:11:58 first business reality show in Hungary called e-commerce revolution and it's a show it's not running now but it was very successful it was about five years ago it's still on the youtube channel and we are also very proud of it because we have chosen four e-commerce stores, which we have mentored for one month, and we have helped them in all areas of digital marketing. And the biggest result, what we have achieved, one of the participants, it was 68% uplift in revenue. Wow.

Starting point is 00:12:31 Only in one month, 68% uplift in revenue. That's pretty good. And everything in front of the cameras, so very transparent, of course. We show everything. Now, is there, if I'm an e-commerce person out there listening, is there a minimum sales that I need to be at? Is there a minimum? Do I need to be a beginner or a medium experience or expert experience to work with you guys? Where do I need to be on that scale to be your customer? Okay, very good question. Actually, there is no requirement. So even if you have

Starting point is 00:13:02 a startup e-commerce store, you can definitely install Optimum, for example, by Shopify, by WooCommerce, by Magento, as I have mentioned before, we have a deep integration. We are in the app store, so you can install it just with two clicks. It's very easy. On the other part, to be honest, you're going to need Optimonk only when you have enough visitors. Because Optimunk is definitely with the main focus

Starting point is 00:13:27 on conversion rate optimization. So if you have not enough visitors, like in the beginning, let's be honest, the first challenge what you have to face to get visitors, to get traffic. If you have not enough visitors, If you have not enough traffic, we cannot help you because there are not visitors. There's who we can convert.

Starting point is 00:13:48 So first of all, get traffic to your website or to your e-commerce stores. We are SEO organic traffic or with PPC campaigns, what I have mentioned before, via Google ads, Facebook ads. And when you have at least, I would say, a couple of thousand visitors, then it is worse to switch to the next level and start to deal also with conversion rate optimization. And in this case, I think it's one of the best tools, definitely optimum for this purpose. Oh, yeah. Later on, regarding the data and traffic, it's also a very important question

Starting point is 00:14:22 because we have also now some additional AI features. They are quite new, of course. For example, we can now generate product pictures, product descriptions with the help of AI. So some very, very, very exciting things what we are now able to do with the help of our AI. But it's also working from data, as you. you know, AI is working from data. If there is not enough data there, also the output will be not so magnificent. So if you have a higher level of visitors, I would say if you have at least 15,000 unique

Starting point is 00:14:53 visitors per month, then it's also versed for you to switch on our AI features because it will be definitely a game changer for you if you have an e-commerce store, for example. Well, that sounds really amazing. That sounds really amazing. So e-commerce things can happen with it. Anything new coming up in the future? Maybe you guys want to announce new features, products, new things you're working on? Yeah.

Starting point is 00:15:20 So actually, I think the main focus on digital marketing will be in the next years and is already actually segmentation and personalization. And regarding personalization, definitely the newest way is hyper-personalization when we are already able to show a different. customer experience to each visitors, absolutely hyper-personalized, not just segments. And the parts of them is already possible with the help of OptiMonk, like for example regarding pop-ups. With our hyper-personalized AI-based pop-ups, we are able to show a different pop-up to each visitor,

Starting point is 00:16:03 for example, based on their search intent. Of course, we are working on it for the future that we can use this high-up. hyper-personalization in every aspect of our campaigns, because I think this will be definitely the key to the success in e-commerce in the future. Yeah. Now, I see these pop-ups that you guys do on the website, fully designed pop-up template families, ready-to-make templates for 30-plus use cases. I see this spin-the-wheel thing.

Starting point is 00:16:34 That's become really popular. I don't know who started that. Was it T-Moo that started that? Where you go to a website and there's like a pops up. It says, spin the wheel for your discount. You've got to enter your email or maybe phone number. I guess that's pretty effective. I guess that's spinning the wheel thing.

Starting point is 00:16:52 Yeah, it could be very effective, but I always tell it that Okti Monk is just a tool, which means that it's not bad and not good. It's like a knife. You can actually rescue a man's life, and you can also kill with it. And it's very similar with the tool. You can kill people with Opta Monk? No, I'm just teasing you're going to. I got to do the joke.

Starting point is 00:17:18 I mean, I know that some people started to hate exactly the spinning the wheels or pop-ups because they were disturbing or they were annoying. But it was not the fault of the tool. It was the fault of the people who have managed the setup not correctly. Because, just an example, I can set it up that it shows up every five seconds, to everybody, which is quite annoying and boring, and let's be honest. But on the other side, I can make it very optimized the whole set-ups, the whole refining. Like, for example, that to one visitor, it should be shown only one times and not again

Starting point is 00:17:55 in the next 24 hours. And then it makes a big difference. So it could be effective if you use it correctly. Using it correctly is kind of important. You have seasonal themes, multicolour themes, you know, offering these discounts everywhere I go now, these pop-ups pop up, you know, get 10% or whatever off if you give us your email and then your phone number and stuff. And sometimes it's pretty good. The spin the wheel thing is kind of funny to me because I grew, because I, you know, I've lived in Vegas for 25 years.

Starting point is 00:18:25 And it's like what they want. And I'm gambling in Vegas again? What's going on? Is it a roulette wheel on the screen? So, I know. It's quite popular to spinning the way. Oh, yeah. I'm always accidentally. But every pop-ups are the three main rules. Show the right message to the right people at the right time. These three points are the main important, most important. So you guys have pop-ups website personalization as a product. A-B testing, that's always good, you know, being able to see what gets the best results.

Starting point is 00:19:00 And then Opt-a-Munk AI. Tell us about that and how you guys are utilizing AI. Okay, in different ways. I have already mentioned some examples, like for example, with our AI-based hyper-personalized pop-ups, we are now able to show every visitor a different pop-up, for example, based on the search intent, with a different headline, a different message, and even with a different picture, a different creative. Or the other part, which I think definitely could be a game changer by a lot of e-commerce stores, is the product page optimization tool, with the help of our AI.

Starting point is 00:19:38 it made, product page is very important because it's actually the new landing page, because most of the e-commerce stores are running now PMAX campaigns or Google shopping, which means that most of the visitors are landed directly on the product pages. They don't even see the main pages or the category pages, and therefore I think it's very important to optimize the product pages as deeply as possible. And with our solution, it's not a pop-up anymore. It's a kind of embedded content which looks totally native. It's just a part of the product page. So actually the visitor don't even recognize that they look at an optimum campaign. It looks just like a part of the product page. But the content inside of this part is absolutely generated with

Starting point is 00:20:23 AI. So it means that Optiom will be connected with a product feed of the e-commerce store. All the data will be pulled out from it. And based on the data, our AI can regenerate the product pictures. Why is it important? Most of the e-commerce stores have the challenge that they have, let's be honest again, very boring product pictures, just a wide background or a transparent PNG, nothing special, nothing compelling, nothing attractive. But with our AI, we can regenerate it that the people can see how to use this product in everyday life. I say it always they do it alive the products. And then put this product page on the, this product, new product picture on the product page with new headlines, for example, or for example, with new benefit lists of the product.

Starting point is 00:21:11 Everything generated with the help of AI, and now comes the real smart thing on it. AI does the havelifting, but you are in control. What does it mean? On the admin area of Optiom, you do the iteration for that, like you do it with chat GPT or Google Gemini, what you do every day normally. So it means if you don't like the output, you can change it. You can iterate it, you can refine it as long as you wish, as long as you are not satisfied with the output. And when you like it, then you can switch it on and it will be live on the product page.

Starting point is 00:21:46 And if you still like it, you can even switch it on 10,000 product pages. Oh, wow. About in 10 minutes. And that makes a huge difference because just imagine, I mean, okay, just optimize one product page. Everybody can do it, even by an agency. It's not a big question. But who would be able to do it for 10,000 product pages? Nobody else.

Starting point is 00:22:08 So you have a sandbox feature then that you can play with it and then ship it to your sandbox? Yes, definitely. So you can even see it as a preview on your Optiom admin area. And if you like it, if you are satisfied with it, you can switch it on and it will be appeared also on your e-commerce store lives. Ah, what a great thing. and as far as AI is kind of interesting how people are utilizing it

Starting point is 00:22:36 and getting it done and all that good stuff. It's kind of interesting. Yeah, it's definitely, I think, the future of e-commerce. And one more example, the AI proactive product recommendation, which we can also do with the help of OptiMong, in order to make cross-sell, up-sell campaigns on site, so on your e-commerce store. Because usually most of the built-in product recommendations,

Starting point is 00:23:01 are, I would say, very mechanical, just very static, and that's the problem. But our AI-powered product recommendations is, for example, based on the visitor's behavior. So, for example, based on that, which products have they visited so far, you can show them relevant products in order to increase the average order value. Oh, wow. So this has been pretty interesting. Anything more we need to know about who you guys are and what you do that maybe I haven't asked you about? One last thing regarding the AI features, which I didn't mention so far, the seasonal offers. It's also a very hot topic by e-commerce stores because there is always something special. It was Black Friday. It was Christmas.

Starting point is 00:23:44 Okay, it's over now. But for example, Valentine's Day is coming. Oh, there's a full moon out too and change of the seasons and the temperature drop. So there's a whole new reason to sell stuff. Yeah, definitely. And usually for these seasonal offers, you need a lot of energy. and efforts and time to edit all this seasonal offers and campaigns and creatives and headlines and messages. Now with the help of Optimong, you can create it with our AI in just some seconds.

Starting point is 00:24:12 One, you have created this seasonal offer. You can decide in which format would you like to show it on your e-commerce store. It could be a pop-up. It could be an embedded content on your product page or category page. It could be a sticky bar, a side message, whatever you wish. it's really very easy and very efficient to make it. Well, it works out pretty well there. So as we go out, give people a final pitch out to onboard with you guys,

Starting point is 00:24:40 how they can learn more or reach out to a representative, etc., etc. Yeah, so actually the first thing is, as you have also mentioned before, just to try it out, just give it a try, just register a free account viaoptimong.com. And then after you have registered, you're going to have a very detailed onboarding actually from our service team, from our customer success team. And if you have any questions, we are always happy there to help you in order to get your first campaigns working. And as you have also mentioned, we have also actually ready to use templates, ready to use cases. You can, for example, choose, okay, now I need a campaign for decrease the cart abandonment rate in my. e-commerce store. Two clicks and it will be ready in your account. So it's now very easy to handle

Starting point is 00:25:32 and use it. Ah, well, thank you for coming on the show. We really appreciate it, Christian. Thank you very much. Thank you very much, Chris. It was a pleasure. Thank you. Thank you. And thanks for us for tuning in. Be sure to check out Opta Monk and all the stuff they have there at optamunk.com. Thanks for tuning in. Go to Goodrease.com, Fortress, Chris Foss. LinkedIn.com, Fortress, Chris Foss, one on the TikTok. And all the stuff. those crazy places of the internet be good to each other stay safe we'll see you guys next you've been listening to the most amazing intelligent podcast ever made to improve your brain and your life warning consuming too much of the chris wash show podcast can lead to people thinking you're

Starting point is 00:26:12 smarter younger and irresistible sexy consume in regularly moderated amounts consult a doctor for any resulting brain bleed all right christian we're out this will be up probably later to

The Chris Voss Show - The Chris Voss Show Podcast – Boost Your E-commerce with AI-Powered Conversion Tools from Optimonk

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