The Chris Voss Show - The Chris Voss Show Podcast – Brian Basilico, Host of Bacon Podcast, Author & Speaker

Episode Date: June 24, 2020

Brian Basilico, Host of Bacon Podcast, Author & Speaker Brianbasilico.com

There you go. Hi, this is Voss here from thechrissvossshow.com, thechrissvossshow.com. Hey, we're coming to you with another great podcast. Certainly appreciate you guys tuning in. Be sure to refer the show to your friends, neighbors, and relatives. Get them to subscribe at thecvpn.com or chrissvosspodcastnetwork.com. There is nine podcasts that are over there. You can check them out, listen to them, and tune out all the troubles you may have, and you'll learn all sorts of great stuff. You'll actually need to

order a bigger cranium from Amazon, so check that out as well. Today is the 500th episode of the Chris Voss Show. It's the landmark 500th episode, and I don't know what that means i just like saying 500 i guess technically it's like the daytona 500 it's the chris voss show 500 what does that mean nothing actually but i don't know anyway i don't know you know why there's a comparison there why is there comparison there i don't know um so welcome to the 500th show. I'm really tired. And all right. So show's over. Thanks. Bye.

500 shows. Holy crap. 3,500 videos on YouTube. It's one of those marks that you hit and you just go, holy crap, how did I get here? Why can't I feel my legs? So my good friend, Brian Basilico, who runs the the bacon podcast you can go to baconpodcast.com he invited me to be on his 500 show i think last year six months ago um and uh i gave him uh the lead uh joke for his 500 podcast and he was kind enough to have me on so i thought what better honor and

he's such a funny guy great friend to have on than brian basilico today so we've invited him uh let's go through his bio this guy is pretty amazing he's featured in ink magazine he's a award-winning internationally recognized author and speaker and he's the founder and president of b2b Interactive Marketing, an award-winning marketing consulting and production company in Aurora, Illinois. It was founded in 2001 and helps companies and nonprofits market their products and services through the effective use of online tools, including websites, blogs, emails, social networking, Google SEO, YouTube, and more. His career spans almost 40 years.

And he also has a podcast and a book. He's an author. We're going to talk about that as well. We'll talk about his book and the book he's working on right now. And he's got a lot of stuff going on, including the Bacon podcast, which you should listen to as well. He's almost at, I think, 580 episodes. Oh oh he's at 580 episodes there we go june 22 and he's got uh some of the most brilliant smartest people on it including himself welcome to the show brian how you doing buddy dude i am awesome hey i want to congratulate you on 500 episodes i don't have an applause button but i do have this one here and it goes that was easy it was an easy button exactly i don't know about you but

just saying 500 episodes makes me go i'm going back to bed i it's amazing man you know you sit down you think about it it's like have i really been doing 500 episodes i mean five years you know doing this stuff i mean i don't know about how long it took you to get to 500 but for me it was five years it took us a long time honestly i guess i should talk about it we uh the podcast was set up uh in 2010 i believe 2009 2010 about the same time the chris voss show was i've been paying blueberry for all that time oh yeah me too todd cochran do i get a do i get anything no uh but they're a great company and they have great service they're wonderful people um but uh over the years uh we did the podcast and i really wish i would have committed to it i i had seen the success of the podcast of, uh, who's that guy really kicked off podcasting,

got fired off the radio, um, and, really kicked off podcasting. Now he's a huge, uh, crazy trumper. Um,

I forget his name, but he's got a network of podcasts, but he, he kind of really laid the foundation and made podcasts huge. And we did a lot of podcasts, uh, I think in 2013, 2014,

trying to get, trying to get the thing going. And then it kind of seemed like they died. Like it's like, they kind of seem like they died out. It just became, it was just too hard for people to get the files over. Um,

you know, the data really wasn't there and stuff. And then, uh, iTunes came out with, you know, the data really wasn't there and stuff. And then, uh, iTunes came out with, you know, a podcast sort of icon and they really started turning it back into something. And then one day I woke up and went, Holy shit, these things are popular again. And we'd been kind of doing the podcast like off and on, but then we get, we gave it the big commitment and stuff. So, um, that was really cool. So, um, the last last i think the last two or three years we've

been hammering it pretty heavy giving it the role but i wish i'd stayed with it 10 years ago like i wish i'd really stuck it out well all that matters is you're doing it now you know and now is kind of the time where things are kicking into gear i mean i don't know about you but we have an alexa single room, you know, I mean, we do. It's like, you know, the one in the bathroom is so you can, you know, listen to something while you're taking a shower, or we actually use it as like thunderstorms at night. But I mean, every single one of them, you can listen to a podcast on iHeartRadio or, you know, Stitcher or Spotify or something like that. So, you know, there,

there are more places for people to listen to them. And, you know, it's, here's the thing I always say about podcasting is, you know, podcasting can be done in any activity video, you got to sit down in front of the screen. You know, I do not suggest watching YouTube while driving, but, you know, there are people that do. And, you know, usually their insurance goes up or, you know, someone gets killed, which is sad. But the bottom line is, you're walking your dogs, man. You know, going to the gym, you're working out,

you're looking svelte, dude. I mean, I can tell that you've been working out, man. Your arms are like guns. Look at that. It's amazing. But, you know, the thing is, and somebody else, one of the guys I interviewed on the show, Michael Neal, he always talks about getting in people's ear balls.

You know, it's like you are. You're literally getting inside of somebody's head because they have to stick earbuds in, you know. Are you saying that my ears have balls? balls wait is that what the lobe is that's not a that's not an earlobe that's ear balls it's an ear ball yeah thanks you know it's kind of like you know it's dangling baby you know i've had my tongue in some women's ears but that just ruins it for me right there um so let's get let's plug your dot-coms. Give us all the dot-coms and stuff so people can Google them there on the interwebs.

Dude, well, the easiest way is just Google Brian DeSilico. You'll find them all. But B2B-IM is my main company. That's one of my dot-coms. Baconpodcast.com, baconcoach.com. That's where I have a bacon system uh where you coach people on how to eat bacon that's exactly what i do man how to yeah basically how to buy the bacon so they can eat it yeah i don't teach them how to cook it i mean that's what you know the the cooking channel

and the food network is for um no i just teach them how to make bacon um not physically man we do not harm pigs that's the big thing you know my wife is very anti-animal you know anything but she does like bacon she does like chicken and beef and things like that but no there's a ton of them just google brian basilico you'll find them all man or google the bacon podcast i mean you yeah yeah it's a wonder bacon hasn't sued you for trying to take over their brand of bacon because you have the bacon podcast. You have a book out, and then you're working on a book. We'll talk about that in the show. What's the name of the book that you have that people can find on Amazon?

The book on Amazon, there's a couple of them. There is The Bacon System, which is sizzling hot recipes to grow your business. The original one is called it's not about you it's about bacon relationship marketing in the social media world and i have one called bacon bits which is online networking tips and uh i've got a workbook and then the new book that's coming out is actually a departure um it's called toilet paper math but it's based on the bacon system and it's really it's really for more b2b online marketing as opposed to you know the other ones were more for solopreneurs entrepreneurs small business this is

for the big boys so is the toilet paper marking after you've eaten the bacon yes exactly oh yeah dude there's so much toilet paper and and potty humor in that book it's amazing i mean i just finished a chapter called the poo poo platter and the one before that was the three p's of thought leadership you know it's funny i guess i moved it back in the other office we just got done we reviewed so many technical products so many phones so many things over the years uh we just got done reviewing toilet paper there was a company called real paper um you can see it on the chris voss show for the links and stuff but it's real r-e-l-l and it's like a sustainable bamboo toilet paper but i had seen the and they started really pushing their product.

Cause I guess they're ready before the pandemic and you know, everyone had toilet paper and I'm like, I guess we're going to start reviewing toilet paper now because that's the, you know, that's the most valuable product in the world. You know, there are so many questions in life that people have to ask, you know,

it's like, what's the meaning of life. But the other one that I find very interesting is toilet paper why do they have to advertise that that's true that's true well i mean you know the there's different i don't want to say flavors but there definitely is like i don't know man i i years ago we reviewed uh what was it we reviewed uh uh a bidet and i always looked at nice kind of funny and then and then i fell in love with it it was the greatest thing it was the greatest life changer one of the top three life changers of my world a few years ago um anyway oh we digress uh so you've got it's not about... We don't digress, man, because I mean we're

talking crap. Oh, that's right. It's your new book. Yeah, we're talking crap, you know. It's what it's all about. Being on the Chris Voss show is all about talking crap. Pretty much. I mean, it's a shit show. I mean, let's put it that way, right? Yeah, it is. One thing, you know, I've used the term shit show more

in the last six months than I think I have in my entire life. You've been using it since 2015, 16, during the election. You know, I mean, honestly, I should just change the Apple podcast description from whatever the hell the Chris Voss show says. And I should just say it's a giant fucking shit show. Yeah. I'm not sure Apple let me put that on the description. So you've got several books. You're working on another book. i love how you've used bacon like when i was growing up my my father had all

these old records from earl nightingale oh i love him yeah he's got these old record books from the sales uh thing in texas i think it's still around he was called sml or something uh sales management or something well he he ran nightingale kona which was one of the first books on tape kind of things out there and yeah he that was based in chicago and these were like his old original records from radio um he would have w clement stone on it was crazy but way before earl night or nightingale kona but i used to subscribe to nightingale Kona but I used to subscribe to Nightingale Kona too I think I still have some of the tapes I kept them just for memories but one of the lessons in there was selling the sizzle so I love how you just took bacon over

you just made it your brand you're just like everyone's gonna remember me and they do and that's the best thing about it. But what most people don't know is bacon is an acronym. I grew up in the corporate world. As a matter of fact, it was just father's day. And, uh, you know, I kind of recounted my father's life working in New York telephone, you know, when he retired, he was teaching, uh, army guys, how to retire, you know, how to leave the army and actually become assimilated into

culture again, because those guys have had, you know, their food done for them, their clothes pressed and never had to do anything, you know. And, but one of the things that, you know, my dad taught me was, you know, self respect. I mean, it was the coolest thing about it. But the bacon, he got me a job at at&t and at at&t everything was an acronym you know you didn't go to the bathroom you went to the lbr lgr little boys room little girls room you know i worked at the nsc the network software center at&t was an acronym for american telephone and telegraph so bacon is an acronym for building authentic connections online networking that's what the bacon means so it stands for something i learned something new today i've known you all

these years i just learned something new and i'm probably smarter because of it well that's awesome man so you're um you're a acclaimed author a speaker uh you two around the well you split two around the world you're probably like me. You're probably just bunkered down right now. Yeah, I'm bunkered down, man. I had a gig I was supposed to speak up in Minneapolis in August. Of course, that got canceled. It is what it is.

Yeah, as long as we're still alive, that's the most important thing. And you're approaching 600 episodes. So what's it like, man? Tell me what it's like when I grow up. Well, you know, it's an evolution. You know, you start out, it's like, what the hell am I doing this for? Actually, the Bacon Podcast was never, it didn't start out as the Bacon Podcast. I came up with this great idea called My Marketing Magnet.

And the show bombed.bed i mean nobody listened to it and i was in a mastermind i was talking with a bunch of people and they said dude bacon and as soon as i renamed it to the bacon podcast it like blew up and it did it's like all of a sudden everybody's searching for it they love the logo and you know the thing about doing a podcast man it's an evolution you know it's like you start off one way and then you know it kind of evolves over time and now i you know i just basically search out people that i want to sit down and have a coffee with kind of like we're doing right now and just pick their brains and then let everybody come and listen in that's all the show is about you know it's it's like seinfeld except it's me sitting down with these really

incredibly brilliant people and basically having a conversation about you know dude what do you think about this what do you think about that you know um and it's just fun, you know, we're, we're living in a fishbowl right now. I mean, everything we're doing is on zoom. Um, you know, I, there's no meetings in Illinois, even though we're, we're at phase four right now. Um, but the podcast gives you an opportunity to have this one-on-one human to human interaction that is just freaking cool you know it gives you an opportunity to get to know people that would never you know bob berg i mean bob berg didn't wouldn't know me from adam but he comes on my show you know you came on my show you know that's how we got started you didn't know me from adam i didn't know me from adam i didn't know myself according to my psychiatrist yeah you know as long as your psychiatrist knows you man you know, that's the one thing about The Sopranos. The show really isn't about it. It has absolutely nothing to do with the mob.

It's all about psychiatry. That's why I had trouble watching that show. I knew people in the mob back in the day who were soldiers. I was like, those guys would never be in a psychiatry center. In fact, one of the mobsters was, anyway, I digress. soldiers and i was like i was like those guys would never be in a psychiatry center in fact one of the one of the mobsters was anyway i digress um and i think it was uh i forget which mobster it was but it really ruined his reputation um and i think they whacked him over it um anyway uh let's see shit you did in the 90s that's what episode um exactly so and uh i wasn't in the mob

just for anybody who's really whatever you just had friends i had friends in the entertainment business and they would bleed into it uh so what else uh what else is there you know the bacon podcast you've got great guests they're on your like i need to go through your guest list and just start ripping your guest list let me ask you this do you have because you have a brilliant guest list and uh we're working on guesting up the show trying to book more book authors and stuff like that do you have people that lose sight of who you are like do you become the bacon guy or do people still remember your name no they still remember my name i mean that's yeah that's because we're having that one-on-one conversation. One of the things that I focus on is making sure that after we've conversed, that I have a relationship with those people afterwards.

I mean, one of the things that I do do, I said do do, which is perfect for toilet paper math is, um, thank you. Um, as I sent everybody who comes on the show a personalized bacon mug. And, you know, I didn't. Yeah, I know. Well, you haven't come on a show recently. Oh, this is a recent thing? I was going to say, what the fuck, dude?

Yeah, the 500 show, that was all best ups. You know, those are all people who have been on the show before. So I have to have you on again. I was just honored to be on the front of it, have the front joke. I was glad that. You had the best joke of the entire thing i don't even remember what it was i was going to use it for this bit so people could hear it and get a plug for your show because i remember being really funny well here's the thing all they have to do is go to the bacon podcast

look up episode 500 listen to the first 10 seconds and it's done then they get you it was funny we just did it it was like really quick we just it was a riff you just riffed and it's done. Then they get you. It was funny. We just did a, it was like really quick. We just, it was a riff. You just riffed. And it was like, that's how I'm starting. My show was perfect.

Like one of the things, one of the problems I have is, is people come up to me and this is the reason there's no like official, like sound audio intro to the Chris Foss show. Although, although we're trying to figure out some different ways to do it. But one of the reasons i do my own intro is because people come up to me since we started this thing and they go the chris voss show.com like i if if the chris voss wasn't in the name of the show like people wouldn't even know who the hell i was right they just come right up you were some like i'm like you what the fuck and you're like yeah

you're like yeah okay yeah they do that everywhere just like yeah well you're famous dude you're not really no if you if you if you four buck or five bucks i don't know what is it the starbucks now 10 bucks remember you used to buy a coffee for 25 cents out of the vending machine oh yeah little had little gambling cards on it and you i loved it yeah and then you'd bet with your friends and you looked at the bottom to see what the the pull card was um so you've been doing how so you've been doing the bacon podcast for five years. And what's the secret to a successful podcast?

There's a lot of podcasters out there. Everybody seems to have a podcast. What's the secret to being a great podcaster, Brian? Well, I think the secret to being a great podcaster is, number one, knowing who your audience is, and number two, learning how to interview people. Hang on. Let me write this down because I need it. 500 fucking mediocre shows. I probably should fucking learn something new.

Well, you know, again, it's just being a conversationalist, man. It's coming up with topics that people give a damn about. Don't hurt yourself. Shit. You know, one of the beauties of the Chris Voss show too is, I remember trying to name it years and years ago. I mean, not just the podcast, but the whole production of the Chris Voss show. And I was like, what am I going to call this thing? And, you know, there's a lot of different names.

The social media marketing was big back then. So, so you know everyone's taking up all the social media marketing names and it just kind of occurred to me um one day just kind of light went on i'm like you know i should just call the chris voss show i was resisting calling it that and i was like because if i want to change this thing because i know how i am i get bored like that's one of the reasons i have tattoos because i would go mad because i changed so much and i do so many different adventures and things and i i would be like whatever the tattoo was like two years later i'd be hating that thing on my body i just be like i really want something else and i don't want that anymore i mean this is the reason i'm not married. I mean, I can't stick with anything. I mean, most people

can stick with a woman for 30 years. I can't get past an hour. And, you know, maybe two. But I just can't deal with it for long periods of time. So I was just like, well, we'll name the Chris Voss show the thing and I can change it to whatever I want. In fact the chris voss show is starting to turn kind of more we kind of started to move away from tech a little bit recently and open it up to where every now and we'll talk about politics and then uh kind of kind of more along the line of what you see going on with uh mainstream talking about topical things like what you see with uh who's

that guy who just got picked up by spotify uh um the fear guy rogan i don't know why i can never remember joe rogan's name maybe because i don't have the time he's just a moron um yeah he's a well-paid moron well paid moron now uh but uh yeah i mean what what do you see going on with podcasts right now like one of the one of the challenges i've seen is i meet these people and they go i have a podcast and you're like when you look it up on itunes you're like uh there's 10 to 13 episodes seems like every podcast that i see that isn't doesn't have a lot of episodes like you're on mine yeah we have like 13 shows and then they just kind of gave it up todd cochran talked about that on my

show man he said the average podcast usually doesn't make it to 10 episodes and that's because people don't have patience they don't understand the concept i mean here's the bottom line is podcasting is a one-to-one relationship. You're talking to one person at a time, you know, and what they're expecting is that it's like advertising. They're going to get out there. People are going to find them. They're going to get famous. They're going to make money.

And, you know, I can't specifically tell you a time when I first started the podcast, I monetized it. And the way I monetized it was is I did affiliate marketing. Everybody who came on my show had something to sell, and I would have an affiliate link. And at a 500 podcast, I don't think I've sold a single thing from a podcast. Nothing. Zero. But then I finally figured out that wasn't, you know, then I finally figured out that wasn't the point. You know,

now have I sold from doing a podcast? Oh, hell yeah. Because it gives you authority, it gives you a voice, it gives you thought leadership. I mean, you can't go on a podcast and regurgitate other people's crap. You know, you've got to have an original

thought to do a podcast. Really? I've been reading off cue cards of other people's thought. You've got to have an original thought to do a podcast. Really? I've been reading off cue cards of other people's thoughts that I scraped off the internet. It's pure plagiarism. Plagiarism is the highest form of compliment. There's actually some other guy who has a Chris Voss show. I just copied it.

No, I'm just kidding. But that's the point. You have to have some original stuff and and the bottom line is you do the podcast for yourself i mean that's that's why i do it you know yeah i probably do it for myself for therapy it's probably therapeutic or something i don't know i've got such a big mouth and shit needs to get said and so i just fucking say it well i mean you you spend your entire life talking to two huskies you know i mean that's that's what you do if it wasn't for the two dogs and the podcast i

mean you'd have nobody to talk to what i really should do is i should put them on the podcast you just gave me a brilliant idea i should have a multi-cam podcast and then i should have the huskies there and i'll just and i'll just pan to them every now and then i'll be like well you need a video switcher so you can kind of cut away to the sleeping because they're either fighting with each other in the yard or sleeping that's all they ever do you know yeah here we'll call it the pee poop cam exactly here's the dog tearing something up here's the dog sleeping that would be kind of that would be kind of a funny bit you you know you ask the dog a question or you're talking about something you ask the dog for input and you turn them and they're just sleeping you're like whoa this is going well so there you go you've

got to have some technology left over in the house that could easily hook up to what you got to make that happen yeah the problem is just getting them to stay in one place at one time and they're siberians too so they're rebels so they're just like you know whatever you want we're not doing they're kind of like put a damn gopro on them and let them wander you know i actually have those gopro mounts for them it's kind of funny i should yeah try mounting them uh in fact we we moved away from gopro we're now using the osmo pocket i've never heard of those uh let's see there's one right here um we actually for years love gopros and we switched to the osmo pocket uh it's got a built-in 3d access gimbal on it so we don't have to carry on big gimbal systems for nice units and uh it's got a little screen on the front here let me let me hold this properly

it's got a little screen on the front record uh you can mic it on the bottom charge it it's got wireless plug where you can plug it in i don't know why this turned into the osmo pocket plug show but hey it's all good dude well i i've never seen it so now i, you've got to get one of these. Throw away your GoPro. It records in 4K too. We used to carry around these big GoPro systems. We'd have the GoPro and then we'd have a whole giant five-pound freaking gimbal

so we could balance it out and get a nice smooth video. Then, of course, audio hooked up to it. It was an apparatus of of proportion and uh my friend says uh hey dude have you seen this thing and i'm like the hell is that and he's like oh yeah this is better than gopro and i'm like no and uh yeah got one of these man so my gopros in fact gopro kind of dicks to us this year they didn't send us the reset one i think they're upset yeah well they are now they're done well what you know how much does that thing

cost i think it's about 300 bucks 250 300 um and um and then it's got some accessories there's like a million accessories for it there's like lenses you can turns out there's a magnet they put in there so you can attach some lenses's a magnet they put in there so you can attach some lenses if you want to go wide or fisheye and stuff uh it's got a micro sd card on the side there's actually there's actually like little if you see the if you see these little digits here yeah there's crap you can slide into it so i can slide this in and this is a roller where I can pan up, down, left and right during the thing. There's all sorts of other stuff you can put in here. It's crazy.

Anyway, so you got your books out. You want to talk more about the newest book you're working on? Yeah, the newest book is called toilet paper math and um so toilet paper in general when it started out was four by uh four and a half inch squares all right and over the course of the years they actually shrunk it down to 4.1 inch squares toilet paper right now is 4.1 inches by 3.7 inches okay and what they've done is they've taken they put you know now they got the double rolls and the triple rolls and all this other stuff and they put it in the package and they put it up in the shelves now you buy these mega packs right and they got the math on the side that says, you know, 9 equals 64 or, you know, 30 equals 128.

You know, and you're sitting there going, dude, I know math, but that does not add up. And what they're doing is they're selling you less paper rolled up more for more money. You know, it's like buying, remember when you bought an 8-ounce tube of anything? They're all 5.5-ounce tubes. So they've done the same thing with toilet paper. And in online marketing, it's the same thing. It's like when people are buying online marketing, they've got BSOS, bright, shiny object syndrome. I see people all the time saying SEO is the way to go.

You've got to be on Instagram. You've got to be on TikTok. You've got to be here. And the reason is why. you know, what are you getting from, you know? So the whole book is based around the fact that is what you got to do is really figure out what the heck you're getting for your money and is it worth it? And, you know, to you, do you want to buy the double ply super plus, or you want to buy the single ply, you know, whatever, you know know but the bottom line is it's like all that matters is does it do the job and what is the job it's designed to do right yeah well i think it's

a great title and concept because i've been at costco like looking at them all and i'm just like what the hell's going on right i know matt too and uh i mean i think one of the ways i used to cheat was i would look at the costco has a way of going per unit and so you look at the little per unit on the costco thing and figure it out but you but you're right it's like it's almost become like uh i don't know some sort of game like i hope all products don't start doing that but maybe they do i mean i'm just not paying attention yeah but in internet marketing man it's the same thing it's like you know here's one of the things i tell my clients all the time is you know you want a million followers i can get you a million followers tomorrow it'll cost you 500 bucks it's really easy snap it's done and they

go yeah it's great okay the problem is is all of them speak farsi they'll never buy from you but i can get you a million followers but that's what people sell is like you know hey get the followers get the influencers did you see the fire festival um expose on uh i didn't watch the movie but i saw experts of it and of course know the story really well yeah i mean basically the whole thing was a giant scam you know and i watching that what really got me about the fire festival um concept was the way they used influencers that you know they basically got influencers to influence other people to buy tickets and they're selling these things for twenty five thousand dollars and these kids are buying it up and they show up and they end up in tents you know and this guy got away with it you

know i mean he's in jail well he's going to prison but for all practical purposes i mean you know he he basically pulled uh you know bernie madoff shell game and you know towards the end of the movie he's still living in a penthouse yeah he's gonna go to prison but i mean the time he was living high on the hog man yeah he's probably put some of that money in the caimans oh yeah absolutely in a trust or something to protect it um but yeah that's just crazy man that's just great but that's what internet marketing's like i mean you know the game you've been in the game forever, man. It's like get rich quick. Everybody's talking about, you know, get a million followers, you know, get a big email list, do all these things.

In reality, business, it boils down to, you know, who are you talking to today? Yeah. You know, who's that relationship you're building? And that's what everything I've talked about is relationship marketing. All these books, all these concepts are built on that. And you bring up a good point um you know one of the reasons i knew podcasts were taking off was because i was still getting reports from blueberry and i'd taken a few years off and i was doing other things that were more profitable for me and and uh and of course working on youtube

videos and everything else we were doing and i really thought podcast died because it really did take a dip before itunes picked it up and i didn't you know there wasn't people doing podcasts in huge amounts it was just the same amount of people i started getting these reports on email that people are like like listening and then the numbers started jumping and i'm like those podcasts are years old what the hell is going on and then i just started going up and up and up and the same thing happened to me with the chris voss show for like a year of doing the chris voss show i was doing video back then this is like 2009 2010 when just video was really hard to deal with and upload and process and people to even be able to use it on their phones you know back then uh

you know you you paid the company you paid at&t more for uh phone calls than you did for data and data was free um and uh but but you know um for a year i mean it didn't seem like there was no commenting there was no interaction and the only thing i had keeping me alive was google analytics because i could see that people were clicking the links on twitter facebook and everything linkedin and they were coming to to see what i was doing they're reading the stuff so for like a year i felt like i was just broadcasting into space and like nothing was happening but if it wasn't for those analytics, I didn't know anything was happening. And I've tried to help people start their podcasts and get it going or start a YouTube channel and get it going.

Recently, I helped a friend try and start a podcast. And I'm like, well, I'll help you out. We'll do the first one together and I'll get you going. So we did the podcast and did the it was for youtube to turn the youtube channel started and we did like one show and i kept telling him i'm like you have to build this audience you don't just like you do a podcast and like suddenly five million people are listening you have to build it before they'll come you know what is that old movie? Um, and, uh, field of angels, um, field of dreams. There you go. Uh, angels in the outfield, the, uh, and so, um,

you have to build a centerfold. There you go. That, well, that's story of my childhood. Uh, the, uh, but you have to build it and, and it takes time and here i put all those episodes together and i kind of left it behind and all of a sudden like the numbers took off and i was like wait what's going on over there and like it started growing like exponentially and i'm like people listening to like podcasts from like three years ago and i haven't done anything for two or three it was like two or three years i hadn hadn't done anything. And I was like, what the hell's going on?

Like, is there some, there's some freakish thing. And then I started looking into it and like podcasts are suddenly like taken off. And I'm like, I should go back to that. I wish I would've stuck with mine through the whole time.

Well, it's like, it's like anything else. It's Google juice, man. I mean, you can, you know,

if you have a good title, if you've got something that people are researching and they type it in and they find it you know the next thing you know they start listening and you know i mean and again i tried i've tried a whole bunch of different things i mean i've tried a youtube channel not much happening there youtube is you know it's like everything else have Have you ever read the book, The Blue Ocean Strategy? No. Okay. So basically the concept is this, is that there's a red ocean and a blue ocean. The red ocean is where all the sharks are feeding. So as soon as something gets hot, everybody gravitates to it. All the sharks eat and the reason the water is red because all the blood's coming up. You know, it's, that's why they call it the blue ocean strategy.

Go fish, go basically look where other people aren't and go fill that need, you know. And so, you know, the concept of YouTube channels is, you know, I mean, I know you've talked about like Brian G. Johnson and, you know, some of the other YouTubers, you know, they're huge into it. But, you know, these guys are creating YouTube channels, and one day they're super, you know, well-known.

The next thing you know, it's gone because YouTube changes the algorithm. You have no control over it. Oh, yeah. I mean, we used to make a really good living off of YouTube, and they changed the algorithm and stuff. And, yeah. I'm going to have to check out this book blue ocean strategy yes blue ocean strategy i think we're seeing that right now with tiktok where tiktok is taking off and uh uh we put some videos up there i think one of them got like 40 000 views

uh they're they're all videos of my dogs so you know yeah people love that stuff but you know i mean tiktok is a bright shiny object is the thing where everybody's gonna all of a sudden how to make money on tiktok you know it's like you know have you ever seen what it takes to put together an instagram photo i mean it takes a lighting director it takes a makeup artist hair specialist you know it's fortunately it doesn't do that much for me i mean i just mostly put pictures of my dogs up well yeah but your dogs don't need that you know they're just naturally no one's buying this face i mean i've got i've got moobs but uh the same kind of boobs that go i i honestly wish i was a chick uh sometimes when it comes to the internet because

because i would just kill it because all you got to do is is just get on there and be semi-hot even nowadays these girls and i'm not knocking them uh these girls you know that you you can look like me and they have these makeup tutorials oh yeah when you're done i'll look like a victoria's secret uh uh walkway model like and then you know i'm afraid to go to bars and pick up chicks now because i don't know what i don't know what i'm gonna go home to it's like ah holy crap dude you know a little lola action i mean i mean seriously you watch some of those videos where you're yeah yeah just don't go to the tranny bar um well you're not in vegas anymore man that's a lot more prevalent there there you go um the uh but no i mean yeah it's kind of interesting but the other thing too is it's so pervasive uh tiktok in this thing we were talking

about this pre-show because you came on the show and i've been watching tiktok so much uh late at night when i go to bed i i try to use tiktok as like a way to fall asleep it turns out it's the opposite it's keeping me awake for two three hours when i go to sleep because just like i just look to the next one and then you're like uh just one more and then you know and then i i pretty much after a while learn like all the common things like i know all the top songs now in fact now i've been using the top songs so now i know what they're called which is even worse but it was funny you came on the show and the first thing that when i saw your name brian i went to the i went to the what would you call it on tiktok the the meme or the average thing and i and i went brian this is our vacation yeah right are we trash

yeah you know like as soon as i saw your name i just went and i'm like man i need to check myself into rehab here yeah maybe we need to be doing the podcast on tiktok in one one and a half minute formats or something i don't know yeah us in small bites could be good i don't know if it's a merry joke or a single joke. I just can't find the joke for that, but I know there's one out there somewhere. Oh, there is. Fill in the blank here. That's the name of the next podcast, Fill in the Blank. People come on, they're like,

Chris Foss, it's the Fill in the Blank show. I don't really have any material, so you fill it in. Well, you know, you could do a show specifically for prisons called fill-in-the-blank. I mean, you know, if you wanted to. You know, no one does a prison podcast. It could be a big hit, man. Yeah, Death Row podcast. There's Death Row Records.

Maybe I could steal a little SEO off that, Death Row. Death Row, the Death Row podcast. Are you on Death Row and wondering how the hell you got here and where you're going? Well, for the next week. That's right. Let me give you some life lessons that will help you with your last few days. How to improve your next final week.

Which electric chair is the best chair? That's right, yeah. We're going to review them. Today we're reviewing Model X. Yeah, the Model X3 has a really nice, comfortable seat. You know, the wood back it's a little cranky if you want more on from brian you bring out the best to me um yeah the uh yeah we're just checking out model number uh you know uh what's what's the best what's the best uh what's

the best needles for the gas chamber there? Yeah. All the best gases today on the film. That's right. Death row podcast. What's the best way to not be raped in the bathrooms at the prison? Anyway, enough prison jokes. Yes, we're done with that. Let's move on. People right now are just like, this really went really went dark no you can still see it all right so back to bacon yes bacon will drag us back and bring

we're not talking about back bacon we're talking about back to bacon so let me ask you this do you ever have vegans give you a hard time all the time time. Yeah. I actually, I've had one guest in, in five and a half years, almost six years that she literally said to me, she says, I cannot come on your show. I am a vegan. I said, you realize bacon is an acronym. And she says, no, but just looking at it makes me sick. I cannot come on your show. And it's like, okay, it's your choice.

You don't want to talk to a few thousand people. That's fine. Go ahead. You know? Yeah, yeah no i have i'm yeah but here's here's the thing you know when you really get down to brass tacks okay you know people are basically killing vegetables every single day you know they cut them down they put them in salads, and they eat them. Can we stop the madness? I mean, why do vegetables get murdered every single day for salads? They are a living organism. I mean, really. I mean, they probably have feelings. We just don't really know.

They do. People talk to plants. They grow better. That's true. You bring up a good point. Wow. I eat salads every day because I'm trying to stay healthy at my old age and now you you've put guilt on me like nothing else well i mean i did grow up catholic in new

york i mean my mother was a travel agent for guilt trip so yeah i mean i'm really good at wow all right yeah i guess what what mother isn't really i mean is that yeah isn't that the number one role of mothers? It is. Bring you into this world and then give you enough mental challenges to spend the next 10 years in psychiatry therapy. Oh, yeah. That's the mothers that give and give it away.

What are some other high points of your 500-episode career of, well, well almost 600 now and you're on the bacon podcast well the you know the high points are some of the people i get to interview i mean my favorite ones are the academics or the guys that work at colleges and stuff like that and they talk about the psychology behind social media and you know there's I just interviewed a guy, Jim Berry is his name, and he is a dude down in Florida who did an academic study of 170 influencers. And what does it mean to, you know, be an influencer? He talked about things like empathy and having authority, original thought concept, being a thought leader. But authenticity, all the kind of things that really – we're authentic. I mean, what you see is what you get. So it's like how do these people become thought leaders?

How do they become influencers? When you sit and you start thinking about some of this stuff, it's kind of cool. You know, it's, it gets down to basic human psychology and, you know, that's essentially what we're all in the mind melding business. You know, this is media, you know, I mean, I had a guy just go on Facebook and just give me this rant. You know, the media is blah, blah, blah, blah, blah. And I said, well, you know, I, you know, the media is blah, blah, blah, blah, blah. And I said, well, you know, I, you know, I, I understand what you're saying. Where do you get your information from? I've got thousands of sources. In other words, he's listening to media. You know, he's trying to make this point that his media is correct and my media is wrong. And you get guys doing this all the time. You know, it's

like, you believe what you believe, right? You know, but we're in the, we're in the convincing business. That's what we do. We convince people to think, you know, I try and convince people to think, I'm not sure it's working every time I turn on the television, but maybe they're not listening to the Chris.

Yeah. Well, Hey, if they're, if they're buying stuff, I mean, you convinced me to get one of those little mini camps, you know,

get rid of it. I just saw one of those. I need to send you an affiliate link so I can make money on it yes i mean the affiliate link dude because i'll yeah put it in the chat window you know and then but no seriously you know that's that's what an influencer does you show new stuff man yeah what have i plugged in the show so far i've plugged real toilet paper and i plugged the osmo pocket no is good. Now, what's funny about it is for years, since I think 2013, we've gotten a GoPro every year from GoPro. And I think we screwed up this year because I didn't ask in time

because I'm so used to getting – no, we didn't screw it up this year. I did ask in time because I always try and take one to CES. Right. And I think they caught wind of my Osmo Pocket videos and how much I loved them and the fact that it sold my gopro for a thing i hadn't said it was better i just said you know what this is replaced my gopro and i think they either caught wind of it i know there are production problems or something they always seem to be having that lately and so this is the first year we didn't get a gopro but

i didn't care because I'm just like, I really love the Osmo pocket. It does. You know, if you, if you saw the rack that we used to do, if anyone's seen me in a show or something, I mean,

half my gig bag was this giant 3d gimbal and, uh, mics and crap for the GoPro and a holder for it. And, and there was, you know, all these pieces and parts where i was holding different things uh this thing is just amazing at how small it is it's just yeah it's crazy um

the only the only the only challenge is is you got to be really careful with it because it's kind of a one dropper um although it's been dropped to bang and survive i've been surprised but if you if you drop this 3d access gimbal just right uh you're out of money but they actually sell insurance for it i think it was like 25 bucks and it's uh it's really good insurance because they're they're really smart and they know that um and it's dji it's a company that makes the drones um and so they they actually sell you for like 25 bucks this insurance that's like a, no, no questions asked. Send it in.

We'll replace it. They only do it once. But, uh, and I was like, Hey, that's not that bad. 25 bucks for insurance for this little baby. If it drops, uh, good to go. But yeah, it's not bad. I mean, you drop an iPhone, it's, it's a hundred bucks to get the glass replaced. Everybody's done it.

My, you know, my wife was crying. I mean, she, she had it in her pocket and it fell out and hit the concrete and it's like, Oh, I broke my phone. Just give it to me. It's a hundred bucks. I went and got the thing fixed. I brought it back. She's happy, you know, she, but it's, it's like, you know, life happens with this stuff, but dude, think about it. You know, I just put up a meme this weekend and it was, it was basically a phone and it was surrounded by a calendar of um answering machine a camera all these other things and they're all standing around

this phone going you're the asshole who stole our job think about all of the condensation of all the tools that we have and the fact that these guys and then now it totally makes sense because the camera sitting on there looks like what's on the drone they basically just took the drone took the drone off and put it into a handheld and said here you know and the quality of drone photography is amazing so um and i've done some wonderful things i mean they really have i'm really impressed and we used to get drones for reviews back in the day when we had a guy and they had a really good influencer program and then they just decided they didn't

care anymore about influencers or reviewers, I guess, for that matter. I mean, they kind of went the Apple route. They went to top-tier influencers and people didn't say anything negative about them. So, tell us anything more about what's the future of Ryan Basilico? What do you got going going on let's get the final plugs in as we

wrap up yeah the final plugs man it's just you know I'm working on a new book if you want to find out about the books go to not about you the letter u.com you'll find all the books I'll be posting some preview stuff I don't know when this is airing but I you know should have at least a chapter two up there soon. You know, I'm going to continue to podcast. I'm going to continue to work. And, you know, I mean, my, my market is, you know, the companies I work with are bigger B2B companies. So they're still cranking, you know, the medical industry. I mean,

people still need medical, medical food, transportation, those kinds of things. That was a one good thing I did a couple of years ago was switch to that kind of company because they've got the money they've got the industry you know so um but i mean the biggest thing i would say is just listen to the podcast there's so many great people on there um out of 500 episodes if you can't find 10 episodes that blow your mind i'd be amazed and the bacon podcast is voted one of 35 outstanding podcast picks by inc magazine that's pretty awesome yeah no it's been voted by a bunch of different um a bunch of different places as one of the top ones and again you know if you go to itunes and you look at the top 200 you know popularity i'm not in there but

the bottom line is is when you find it and you listen to it you the people that listen to it get it you know this isn't foo-foo crap you know i'm not rah-rah-ing people into their you know stuff it's this is all about practical when you're finished with a podcast in 10 or 20 minutes you're going to walk away with an actionable tip. You know, the last one I did was on what I call H2H and ROR, which is human to human interaction and return on relationship. So, you know, the return on the relationship of getting to know you and chatting on Facebook every once in a while is you help me with my dog when my dog was going through stuff, you know, and, you know every once in a while is you helped me with my dog when my dog was going through stuff, you know, and you know, that's how all this stuff started. That's real

relationship stuff. You know, that's what life is about is the relationships that you build. Nobody cares about, you know, whether you have a GoPro or, you know, a drone or shit, when you die, what they care about is what, you know, impact did you make on them? That's true. One way, shape or form. Wow. That's a life lesson right there you just you just you just hit out of the park at the end there you go that was my money shot baby there you go that was the money shot dropping loads uh so everyone check out bacon podcast.com it's bacon podcast.com i watch howard stern way too much i hear you man uh this is where that drop and loads reference comes from he used to do that he has a bit it was kind

of funny um but uh take and watch his show he's one of the top markers to fall in 2018 top 10 marketing automation audio podcast in 2019 look at all these awards you have on this website this is pretty amazing go fall on uh uh brian is pretty amazing. Go follow him. Brian is an amazing guy. I'm friends with him on Facebook and Twitter and stuff. He's really funny. He's just outrageous that they just call every day. I think every day

you put up a caption this. Yeah, every morning I put up an inspirational quote of the day. Every night at 5 o'clock central there's a caption contest yeah and tonight's gonna be awesome you'll love it and there's some interesting photos the caption like like it it's the highlight of my day every time i see that post because i just go oh my freaking hell what well the the coolest thing about it is it's 100% crowdsourced. I don't find these.

They send them to you now? Yeah, fans forever, man, forever. The caption contest has always been about people sending me these images. And, yeah, I mean, I basically have a folder on my desktop. I go, thank you. I take it. I put it in the folder, and they're just lined up. And I say, okay, I feel like doing this one today.

You know, the one yesterday, or I think it was Saturday or Sunday, was a guy on a bicycle with a casket behind it going by a Jimmy John's. Oh, yeah. And that was in honor of, you know, Corona Fest. I mean, figuring, you know, that would be the way they do it in the South, I think. Wouldn't that be better to have that going in front of a Chipotle? Yeah, it probably would but you know i mean i i you know i was dealt a jimmy john so i had to show the jimmy john you gotta you gotta go with the jimmy johns there yeah because uh there you go well and you also have a mastermind let's plug that mastermind real quick

yeah bacon weekly mastermind you can find that on baconcoach.com. You're welcome to come in and try it out. You have to get interviewed by me first, though. Oh, really? You have to interview to get in your mastermind? Absolutely, yeah. You have to be a good fit. Is there a casting couch for this or what? No, there's no casting couch.

The only casting couch in my house is the couch downstairs when my wife casts me out of bed that's the cat that's the cat people wonder why i'm still single anyway guys uh and i should say brian has a wonderful wife she's an angel and and she uh makes she's married to me she put up with me for all these years dude well. Well, I mean, you know, that's kind of what wives do, I guess. She literally saved my life this year, too, man. She really did. We were all worried about you, man. That was some scary stuff.

Although, when she started showing up with her pool boy, though, at the hospital and posted pictures of that, we were kind of wondering. Yeah. Nestor? Nestor the pool boy? Nestor the pool boy? Oh, my God. That whole thing is hilarious.

I used to use that joke with all my married friends, and I'd go, any time they'd be out of town speaking or traveling, I'd be like, so has your wife had the pool boy over or you're gone? And they would always go, we don't have a pool, Chris. And I'm like, yeah, that's the problem. She has a pool boy.

And you don't have a pool. That's the first sign right there. Anyway, it's been... Yeah, we've got to start a podcast called Nestor to the Pool Boy, man. I'm telling you. It'd be a huge hit. I can't even believe, like, if I was going to make up a story, like, I don't even know what to do with that whole Nestor thing.

Like, I know what to do with it, but I don't know. But my best post was that one that I did of the Spiridon Rhin-O-Girls, where I mocked it and I said, these are my kids. I've raised them. I'm so proud of my. All right. Time to go home.

All right, guys. Well, it's been wonderful to have Brian on and you can see the fun that me and Brian have and the fun that he has on his show. So go check it out. Go check out his books and all that good stuff. We certainly appreciate you guys tuning in uh thanks for being here to my audience please share the show uh refer to your friends neighbors relatives dogs cats pool boys mistresses get them in on the show just play it when you leave the house so the cockroaches have something to listen to the dogs cats you know have something to listen to it'll it'll calm them or

make them mad or crazy either way um i don't know i don't even know what that means just turn on all your alexis at the same time so every room you go to you can actually hear you know chris and me billowing through your house that's that's the person me billowing that could be another podcast title there which is you and i should just do a podcast here in the future a podcast episode in the future where we just come up with stupid names for future podcasts because there's so many podcasts they've got to be running out of names for them and dot coms right oh they are so so we should do like a a whole hour on just stupid names for podcasts that'd be a show right you know we could do it we could yeah let's through the pool boy it's the first one

we have to get really drunk before the show though yeah but yeah i don't drink anymore do you drink no no no i had to move to edibles i can't yeah so yeah we don't yeah so yeah i just have to get some edibles and i could do that i don't know the only problem with edibles is it'd be like i just want to sleep. I don't know, man. What are you saying? All right, guys. Well, I appreciate my audience for being here. Be sure to tune in often. That would be daily.

No flipping. And we'll see you next time.