The Chris Voss Show - The Chris Voss Show Podcast – Building a Successful Construction Business and Personal Brand: Lessons from a $2 Million Contractor

Episode Date: December 31, 2023

Building a Successful Construction Business and Personal Brand: Lessons from a $2 Million Contractor Instagram.com/tanielafiefia Show Notes About The Guest(s): Taniela Fiefia is a $2 million contractor and business coach who built a $1 million concrete company in just one year, starting with only $300. He has gained a following of 200,000 across all social media platforms in just two years and is known for his transparency and willingness to share his mistakes and lessons learned. Taniela Fiefia now coaches contractors to help them build their own seven-figure construction companies and personal brands. Summary: Taniela Fiefia joins Chris Voss on The Chris Voss Show to discuss his journey as a contractor and business coach. Taniela Fiefia shares how he built his successful concrete company and the challenges he faced along the way. He emphasizes the importance of having a personal brand and how it can help entrepreneurs in any industry. Taniela Fiefia also talks about the need for transparency and the impact it has had on his social media following. He offers coaching programs to help contractors improve their businesses and achieve success. Key Takeaways: Building a personal brand can help entrepreneurs succeed in any industry. Transparency and sharing mistakes can attract a loyal following and help others learn from your experiences. The construction industry is in need of skilled workers, and there is a great opportunity for contractors to thrive. Taking care of your physical and mental health is essential for overall success in business and life. Hiring the right employees and creating a positive work environment is crucial for the success of a business. Quotes: "I hated about business was no one was transparent about their numbers." "How you do one thing is how you do everything." "There's no point in building a business and making money if my life is shitty." "One bad apple in the company spoils everyone else." "Income is a direct correlation of how many people can do what you do."

You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Cause you're about to go on a monster education rollercoaster with your brain. Now here's your host,

Chris Voss. Hi folks, it's Voss here from thechrisvossshow.com. There you go. Ladies and gentlemen, the Iron Lady, she makes it official when she shows up on the show. So we really appreciate her.

Thanks so much for tuning in. As always, it's right before the holidays. I'm not sure if you'll hear this because usually it takes a good 90 days for most people to hear our podcasts and flush them out or any podcast. But I'll let you know, this is the last show we do before Christmas 2023. Those of you watching 10 years from now on YouTube are like, what's he talking about? Merry Christmas, everyone. Happy holidays, whatever your thing is.

I hope you have a happy enjoyment one. So there you go. So if you catch this podcast before Christmas, it's our last one. There you go. Best wishes. And as always, refer the show to your family, friends, and relatives because if you want to have the best holiday discussions

with people around the table, make your family better. refer them to goodreads.com fortress chris fos youtube.com fortress chris fos linkedin.com fortress chris fos chris fos one of the tickety-tockety chris fos newsletter on linkedin and the big 130,000 group over there we have an amazing gentleman on the show today he's going to be talking to us about what he does and how he does it tanyella fia fia joins us on the show do i have that right to be talking to us about what he does and how he does it. Taniela Fiafia joins us on the show. Do I have that right, Taniela? Yep, you got it. You got it. I learn stuff every day. That's why we do the show. He's going to be talking to us about some of the achievements he's done in his life and sharing with you some of the journeys that he's been on to make

stuff happen. He's a $2 million contractor and business coach. He built a $1 million concrete company in one year that started with $300. He has 280,000 followers across all social media platforms in two years of starting social media. He's big on TikTok, Instagram, YouTube, you name it. And now he does coaching for contractors to help them build their own seven-figure construction company and personal brand. And welcome to the show. How are you, sir? Oh, we're doing fabulous.

And you got the intro down. I do. We've done a couple shows on the internet. So welcome to the show. Give us the dot coms. Where can people find you up on the internets and look you up? Yeah, so everything is really just off my social media um what kind of wows a lot of people is i don't even have a website for any of my businesses everything so like the concrete

business yeah it does it does about two million a year it's all just from facebook and instagram i never understood how to get websites and all that going so it's just like i know how to use facebook i'll just push that there you go give us a,000 overview of what you do and how you do it. Yeah. So I started a concrete business back in 2021. I scaled it quickly. That was always my end goal was like to hit a million dollars in total revenue that first year, just because I always thought I was going to be an awesome headline to have. And then when I started building my social media, it was just a lot easier to tag that along. And then as the company grew, I was pretty transparent about a lot of the mistakes I was making. And so that's kind of how social media started. And tons of people just started

following me, asking questions, things like that. I was just kind of learning from there. There you go. So you built this sort of business. Tell us a little bit about your journey. What got you down the road and what got you into this? And then of course, why did you start? You built the business. My first company at 18 was a subcontracting business. So I know what it's like to work in the trades and you build a business and you can make some really great money. And in fact, I think the money will just get better. We'll talk about that here as we go on. But tell us about your life journey. How did you get into it? And then of course, why did you start sharing it? Yeah. So this is actually my ninth business. So I've started a business every year since I was 18. You name it, every year it was real estate,

laundromat, digital marketing, e-comm, like everything underneath the sun. I always knew I wanted to run my own business, but all of them failed. And so it wasn't until I was working for a guy, I was 23, 24, when I first started working in concrete and I was still trying to do my gig on the side, but it wasn't until one day one of my paychecks bounced. And so I didn't get paid for two weeks. Oh, man. That's contractors, right? Yeah, that's what started the initial fire.

And we were out of town, too. So I was like, I was already living paycheck to paycheck because I was young and dumb with money. We've all been there, right? Yeah. Yeah. Yeah, so I ended up quitting there, leaving, and I ended up just starting my business like, hey, I'm not going back. I'm making this work.

That's the way to do it. I got fired from my job what in mcdonald's i wrote about this in my book beacons leadership and i i got fired from mcdonald's and i learned the subcontracting sucker business when i was a kid from you know just helped my dad and he'd left the business but you know all the tools and you know shovels and and cement crap and well i had to go buy new cement but you know all the mixers and shit were in his backyard. And he's like, just go get the stuff in the backyard.

And I taught you when you were a kid, you know, my mom would be like, take the kids out of the house for the summer and go to work. So we knew how to do everything. But yeah, so you build the business and then you started sharing your journey online. Tell us a little bit more about the proponent that started that and why you felt like that

was important to do. I noticed a lot of contractors, well, not just contractors, a lot of entrepreneurs in general, the biggest ones that had personal brands, if they had a personal brand, it was so much easier for them in business. And so I always looked at like The Rock. He doesn't know anything about the tequila business, but he starts a tequila brand, instantly billionaire. Same with McGregor, Kylie Jenner, like you name it. If you have such a big following, you could do anything and you'll sell out. And so that was always my big push is like cool

if i don't want to do concrete forever if i have a big enough brand if i have a million followers like i could sell t-shirts and make a couple hundred thousand or million you know what i mean and that's kind of like where the big brand kind of came from and that's why i was going all in on it so tell us what you do on your, I'm looking over your Instagram and your TikTok channels. You've got 103,000 followers on Instagram, or I'm sorry, on TikTok, 83, oh, you're almost 100,000 on Instagram at 80,000. What do you talk about there? And what are you, what are you trying to do? You got over 4.1 million likes. We should definitely, you know, like that. That's no that's no easy feat and i'm

the thing i hated about business was no one was transparent about their numbers and so everything how i profit how i price jobs how i market how i land jobs how i hire guys everything is full out in the open because it's all stuff i wish i knew in the beginning. And that's kind of why it just blew up because no one else was doing that. And then I was also transparent about the money I lost because although we did hit a million dollars in revenue, I didn't know what I was doing. So I actually went into debt and into the negative. So by second, third year in this time last year i was negative 500 grand so it's and i was transparent about it and no one else will share stuff like that and i started sharing okay this is how i'm getting out of the debt and then now i just get a hundred dms a day

from guys like man i'm in a similar situation not that bad but hey it's helped me out a lot i'm five grand in debt so it's like you can keep going at 500 grand in debt like i can figure mine out yeah there you go i mean this is the beauty of stories and lessons that we teach each other in life and one of the reasons we do the show is that you know i always say stories are the owner's manual to life and by helping other people realize they're not alone, by sharing our stories, by sharing our inspirations, we not only help others, but sometimes they help us. They go, hey man, here's a better way to do whatever it is. And you're in the trades business

and we've had a lot of people on, I think there was one guy who was on the show, he wrote a book called Blue Collar Millionaire. And he not only has become a multimillionaire building blue collar businesses, you know, he's helped other people build blue collar business to become millionaires. And it's an oft, correct me if I'm wrong,

but it's, it seems like it's a really oft overlooked trade, especially with Gen Z and maybe millennials. You know, I, all I hear from Gen Z is I want to be a TikTok star. Like, yeah, that's, I don't thinkiktok star like yeah that's i don't think it's a real job and i don't think it's i don't think it's going to last you a long time you know

i used to be a youtube star and we've seen where that paycheck went i wasn't that big of a star but we made a lot of money back in the day it was just interesting because we have more videos now than ever before but talk to us a little bit about that and how it's an overlooked trade as to you know not only the income you can make but the value that it provides society yeah i think i'm not sure exactly what the stat was but it was something like for every seven guys that retire in construction like one replaces with my generation and so it's like there's just going to be a huge lack of contractors coming into the future so like supply and demand if you're going into construction you can start charging more as there's the population isn't

shrinking but there's less competition in the field so producing will charge even more double our rates so i think it's great if guys go into it and i think some people are worried like oh ai is going to take over i think trades is going to be like the last thing ai takes over so if you're worried about that like be valuable to the economy that way build stuff with your hands i mean you you guys in blue collar do the thing that keeps the world running with your hands. I mean, you guys in blue collar do the thing that keeps the world running. I hear all these people are like, we're doing this

and the world can't survive without us. No, the world can't survive without trades. Without the guys who do construction, lay the foundations, keep the internet running. People are like, yeah, I work in telecom, so I keep the world running. No, it's the guy who goes down in the sewers or climbs up on the towers who's you know keeping the internet running who's making sure those wires that run underneath the city or you know through the

telephone poles or wherever you know you you you can't have nice homes and nice office buildings for white collar people without blue collar people building them. And we live in a world now where, and this is, this is, I've said this a few times on the show, we have so many boomers that came from the blue collar trade industry. They're retiring that one of the problems we have now, and they've retired early because of COVID. One of the problems we have now is we have a, uh, an employment base where there's more jobs than there are people to be hired. So that's why we've seen,

you know, the demand and scale for stuff, but specialized workers, whether blue collar or white collar are going to be even more in demand and be paid more than probably ever before. Because out of the generation that's retiring for every seven tradesmen, people that are, you know,

they're, they're experts in their trade. They have a lifetime of, you know, they're, they're experts in their trade. They have a lifetime of, you know, journeyman sort of experience. They are being replaced with one new novice person in trades. So you have seven people in say, you know, high end construction or, or, you know, pick your trade in blue collar, they are exiting and we're losing seven to one, and we're not even getting the one replaced with somebody who's really good. So this is a big deal. It's a giant sucking sound. And whether you're in the medical field as a doc, hospital nurse, all those sorts of things,

whether you're in blue collar, all these different trades that are seen as the foundation for this thing. And they're in huge demand and like you say ai is not going to replace contractors anytime soon or the people that work with their hands and in the skill levels that they know and being able to do stuff right welding etc etc so as these people as these folks are more rarer than that they're going to become like gold even. And it's going to get expensive to pay as well. And I think most people in the, in this, these sort of businesses already are earning exemplary amounts of money.

Yep. Which is great. Cause I'm just getting into the game. And so I just want to be able to help others that don't find it fulfilling to be sitting behind a desk because i never found that i didn't like being working in a warehouse or those kind of jobs i liked building stuff with my hands and so it's like cool i just want to help others kind of go towards that path the better contractors there are the better it is for everyone else there There you go. Tell us, you know, you talk, I see the videos here that are on your TikTok about how you lost 500K.

Walk us through that story and tell us, you know, what that cathartic moment is to go through that journey. And then how you, you know, you analyze it, you look at it, you make it so that it's something isn't crippling and devastating like it is for some people. And you take it on the chin and you go, okay, well, here's how we get out of this. Tell us that story, if you would. Yeah, so the issue was since I was scaling the business so quick, we were just getting tons of leads, tons of work coming in. And so I just thought, cool, I just hire people. They'll do the jobs. That's it.

The issue was I hired so many guys in a short amount of time. So I had one employee in the beginning. Then by our second, third month in, we got up to eight to 12 guys. It just made massive jumps very quickly. And I didn't have the skills set to train them properly to make sure we're making profit on the jobs. We were just doing the work and I just thought, okay, cool. Money came in, money went out, but I wasn't tracking anything. So as time was going on, like it was 500 on this job, a thousand on this job. It just snowballed. And then by the time, like the end of that first year, it was coming into winter.

And I was like, where's this money? Like the bank account's empty. balled and then by the time like the end of that first year it was coming into winter and i was like where's this money like the bank account's empty we did a hundred something jobs yeah so that's where exactly and so i started paying employees and crews and taxes and all that sort of good stuff for them and it can it can hit you. And then the biggest issue was all the jobs I thought were going well, they ended up like we had to go replace a lot because the water sloped the wrong way or it cracked. And so I had to replace all these 10 to 15K jobs out of my own pocket. And so I lost money the first time. And then I have to fire all these guys, try and fix it the second time. And so that's how

it just got worse and worse going into winter and then I live in a state where we get a ton of snow so really for three four or five months like we can't even pour concrete so now whatever nest egg I should have had it is just completely wiped that's kind of what started the snowball effect there you go there you go and that's kind of what started the snowball effect. There you go. There you go. And that's one of those things that people, you know, happens to entrepreneurs sometimes. They start a business, they're doing the activities, they're doing the things, they're, you know, they're closing the deals, but, you know, somehow it's not working in the end and the math is off or, you know, whatever. And, you know, in the contracting business, I wrote about this in my book too because I told the story of my dad

and how we used to have to go out and collect money from contractors. And the contractors sometimes would say to you, oh, hey, we can't pay anybody. We're going to go file bankruptcy or we have to go into bankruptcy. But here's what we'll do. We'll offer you 10 cents on the dollar

because the project didn't work out the way it was supposed to be. And I told the stories of sitting in front of contractors' homes. I'll give you a short version of it. So my dad used to have this thing where when contractors wouldn't pay him or they'd pull that bullshit where I'll pay you 10 cents on the dollar, you can have a check now or you can go fight me in court. And so what my dad would do is we had this nasty cement truck.

It wasn't a cement truck. It was an old four pickup and it'd been somebody rammed into it in the back so the bed was all jacked up but it had all of our cement in it and we'd mix cement in the back of it you know the cement mixer in it for stucco work and so you know the cement is sprayed like all over the truck the truck was covered in in cement and you just you just didn't care after a while you know you had certain clothes that you put on that you can never get the cement off and so what he would do this is back in the old days was the 80s 70s 80s yeah 80s and what he what we would do is the

guys wouldn't pay him or they'd you know be dodging him every time he'd go in you know he'd be like hey is bob here he owes me money you know and the secretary be like oh bob's not here you know you can hear bob's screen in the background in the back office you know or we we actually had one guy he ran off on us like he we were asking the secretary and all of a sudden we heard a car up front light up and take off yeah i've imagined it hasn't changed much but so my dad what he he honed this process of collecting which is pretty it was pretty interesting so what we do is he would take you know if he was in between days we drive to the contractor's home you know back then you could look up people on the white pages and so we drive the collectors to the contractor's home in the middle of the day. And my dad would take us and we'd go bang on the door. And of course we're

covered in these cement clothes and he'd park the car so that it could be easily seen across the street. And so my dad would knock on the door and the wife would use the answer. And she'd be like, she'd be like, how high is it going? She's like, you know, we're trying to get paid from your husband. He owes us money. Every time we go in the office, he, he won't, you know, he won't, he won't, he won't show up or he hides or he won't pass, et cetera, et cetera. We're trying to reach him because we can't find him. And so my dad and she'd be like, well, he's not here, you know, he's at work and he goes, that's okay. We're just, we want to catch up to him. So you see that truck right across the street, you know, and she'd look at the truck, look

at us. And she said, we'll just be waiting there until he comes back. Okay. So just let him know, we're just trying to reach him and we'll just be in the truck across the street. And so then we go wait in the truck sometime for a couple hours. Right. And you would see the wife like looking through the blinds on

the phone you know that's the stuff there's a guy you know and son of a gun you'd be surprised how many times within about half an hour she'd come out knock on the window or the contractor would show up and he's he's got a check for you at the office go get it okay thank you yeah and i get how because i've been in situations like that where like i gotta owe suppliers or people money and then it's like the best way i found is like just be fully transparent yeah and like have communication if you don't have communication then that's when it gets iffy and so it's like hey just being fully transparent wow wow there's what we're doing need to knock out these jobs and stuff like that. But yeah, just doing running and hiding from that.

It's just face it head on. Yeah, it's just crazy. So there you go. What are some things we haven't talked about on how you're inspiring people? It looks like you're teaching people a lot of techniques, pouring cement, doing these things. Looks like you've got working out, the parts of running the business.

Tell us how you coach and you help other people be successful. It's not just the business that I help guys on. It's because we also want to incorporate like fitness and then dropping vices as well, because a massive issue guys have especially in construction is they're alcoholics or like they can't they're hooked on weed and i was one of them and so i was pulling up to job sites three shots deep and i realized i can't do this like how you do one thing is how you do everything and so there's no point building a business and then making money if my life is shitty if my relationships are trash if i'm overweight like if everything has to be in order and because that's always the types of people i

looked up to who are just crushing it in all aspects of life so it's like that's what i kind of coach on as well it's not so much just making the money, but kind of just winning in all other areas as well. There you go. And a man has to have that. He has to have a balanced life. It's so important. You know, one of the things that I did when I started my company is I let my health go to shit. I put on a lot of weight. I was eating badly, you know, cause you're eating on the run, starting a company. You're just like, well, I'll take care of this health thing later. I was putting on weight, you know, doing all the just the horrible things. And the problem is it doesn't give you a good life balance, right? Exactly.

Exactly. Like you see it all the time. You see these guys that are multimillionaires, but they jump off bridges because they have other demons they're not fighting or there's no point winning the money game if you lose in everything else. And so it's like, oh, get in shape, be mentally strong, financially stable. Like it all works out together. Definitely. It makes all the difference in the world.

And, you know, I've learned now I go to the gym and the balance that it brings you, the quality of life that it gives you, especially as a man, because we're designed to be muscular, upper body strength. We're biologically designed to be hunters and fighters and everything else. And so going and working your muscles is so important as a man. It's great for your testosterone as well. And your physical health helps lead to a healthy mindset. It keeps your brain sharp and focused, cleans out the fog and then back and forth, you know, you go. And it's so important that, that entrepreneurs, especially cause

entrepreneurs, cause we're, we're just like 12, 16 hours, 12 16 hour days and you're just kind of like hey i know i'm sacrificing my life my time and my life for the future you know you're kind of you know you know that there's something coming so you're trying to do some trade-off and sweat equity and work but if you don't take care of yourself you know especially in your trade because you are the product you know you can unless you own like a company or something if you're if you're the guy who's brings in the paycheck every month you are the product and if the product gets damaged and can't do what it's work you know you're screwed and so that's why it's really important that you know people take care of themselves and have a balanced lifestyle. Yeah, no, exactly. 100%.

And then that also kind of stemmed into the vices part. Cause I used to, it used to be terrible. Like I used to bring all the beers to the job sites. Cause yeah, I was like popping six, seven, eight shots a day. It was cause it was the amount of stress I had in such a short amount of time. That's what I used to blame why I started drinking because I have no wife. I have no kids. And so I never really have had like bills I have to make sure are exactly paid.

Like, cool, if I go homeless, like I could bum it out. And I hired 12 guys like they all have families. And so that's what people don't realize is the stress of having employees. It's like, there's all these other families that are relying on me to get work. And that was, so that's, that's what started it all out. When you're the guy, when you're the guy, it's, it's a whole, it's a whole different thing. You know, you, you realize that it's just not about you anymore it's about the people who rely on you and the people who make a living off you and you

know and and it's tough you know i did the same thing with drinking with my companies and back in the day you know i never had a problem but i did abuse it but for early on it was sugar it was a nice it was a fuel so i could get tired and you know like you said 12 to 16 hour days and you you're like hey i needed i need i need to finish this project or this paperwork or you know this business proposal or whatever you're doing but man i'm tired man and so i could you know i can hit a shot of vodka and and it turns the sugar in my system and i'm like yeah baby i can go you know i'm relaxed kind of tensions worn off and i can work longer and so it was kind of like i can i had

this con in my head i'm relaxed so i can work harder but then i wasn't seeing i was affecting my sleeping and and you know chemically everything else and when you're young you can kind of get away with it but then you kind of at a point where you're like, your body goes, we're not doing this with you anymore. And then you're dependent on it. And then it's all negatives. Yeah. Yeah. So it's great that you're teaching people life balance.

How do they onboard with you? What websites do they go to? Do you have any packages that you offer? Do you do one-on-one group, et cetera, et cetera? Yeah. So I have two programs. There's one-on-one coaching or there's group coaching. And it's just as simple as that. It's one-on-one is a $3,000 a month. And then the group coaching is $300 a month. And so it's just diving in and looking at like, what do we need to fix for the business?

Okay. How's your mindset? How's your self-talk? So many guys come in with this negative mindset where they're constantly just seeing problems and you're going to have problems in business, but if you're not looking actively for solutions, like you're never going to make it. So many guys like, oh, it's winter. I can't get work.

Oh, there's, there's shitty employees everywhere. There's shit like it. It's changing that kind of self-talk and just kind of having guys rewire their mind. But that's how the coaching program goes. It's pretty much just one-on-one with me or group coaching on anything with marketing, sales,

anything in construction or also like fitness and stuff like that. There you go. And, and it's so important, you know, because, you know, part of, part of, you know, bad employees are part of a lazy, weak, poorly designed, let's maybe put it, hiring process. If you hire well, I learned this the hard way too. I learned this the hard way too. If you, if you don't put a lot of intent into your, in curation, into your hiring process, you're going to have a mess on the backend of employees. Is hiring right, spending the time to hire right? Like you might spend, you know, an extra two, three times the amount of time you would, you know, do hire right and background check and see if people are a fit that will make the the exponentials that pays is probably 100x it makes all the difference because

you can you hire problem people they're hard to get rid of and they're and they're going to be problems when you do get rid of them usually and it just makes all the difference and so the qualities techniques of entrepreneurism don't seem to change whether it's blue collar or white collar or whatever you want to call it. Starting a company is pretty much, and building a company is the same muscle of leadership really when it comes down to it, I think. Yeah, exactly. And it's all the team and the people you have around you. Like one all-star player is way better than five B-star or b-rated employees or players because like our top our top employees diana our assistant she is amazing because she wants to push the company forward almost as much as me and it's not even hers she's not she doesn't want to just clock

in clock out like she's actively trying to drive and get better and yeah it really is who you surround yourself with because one bad apple in the company like it just spoils everyone else oh yeah they they can they can we used to call it tubing back in the 80s i don't know what a good term basically this it's a person who will negatize everybody you know and they go around and they're just like these evil people whisper people this place sucks and I hate this job they're people who tube everybody down

they bring them down and they'll wreck your whole business if they can you know I remember one time we had a tuber get in our telemarketing department 10 of our employees got up one day and quit because they'd been you know victimized by this person and And, and no, it's, it's a horrible place. These people are bad. And we're, you know, we paid more than most people did, especially in bonuses. And I was just like,

how the hell did somebody get in here and infiltrate our business and just get 10 employees to quit one Trojan horse? Yes. The Trojan horse. They get in and it just crushes everything. Yeah, and they'll destroy you, man. I've had employees tell lies about our companies as to how they operate. Oh, these guys aren't really making money. There's no cash flow here. I remember one of the things we used to do, we were closing, and you can see this transparently in the board.

It was really amazing. We were closing close to 300 loans a month, millions of dollars a month in mortgages. And we used to take, I think back in those days, you'd take a credit report fee, $50. You'd take an appraisal fee up front of $300. So we'd take 350 bucks from people up front. You'd have to do that because, you know, nine times or seven out of 10 times their credit was shit. So you didn't want to be stuck with it. And then two, you know, a lot of people thought their homes were worth what they were. They weren't going to get stuck with that bill either. So they had to pony that up up front.

And then, of course, you pay it back in the mortgage loan fees and costs and stuff. But, you know, we had one employee who went around and told our whole company that we were floating that. And that was the only that we were floating that. And that was the only way we were staying in business, even though you could see the numbers on the boards. Because we had these giant boards and processing and sales. And he literally had convinced one or two employees of that. And I was pissed. Because if you looked at the cost of our operations compared to the cost of that intake, I mean, we would have been out of business in a month if we were operating in that frame. And

we've been in business for six or seven years. So, you know, that, that one evil employee can really fucking people, fuck up people's heads. He can screw your salespeople and everything else. So I'm glad you're teaching this. I'm glad you're sharing it. And like I said, you know, men who work in trades are, there's some real men when it comes down to it. You guys have to have a lot of masculine hook spot to you or whatever it's called because I can't do it. I'm, I'm, I can't do it. I'm an old broken down ass old man. Go do the trades, but it's some of the most valued stuff in the world and everything that you want to think about,

white collar or businesses with air conditioning, your business doesn't operate without the trades. You guys are the foundation to fucking America when it really comes down to it. And without that foundation, we'd grind to a halt really quick. Lights it go off, the internet would stop working and everything else. It's the much needed trade.

And I think a lot of young people, I think a lot of people dissuade from it or devalue it without realizing that number one, there's a lot of good income in it. I mean, you know, I mean, the guys who, guys who do garbage, working garbage, they make more than six figures a year. So you can look at them and go, yeah, they just pick up garbage. Those guys make really good money for what they're doing. And they should because it's not a business a lot of people want to do. Be careful. My message to young people and other people, you'd be surprised. You can make multiple millions of dollars in the trade business.

You may have to shower every day when you come home from work, but then you can go spend all your money. Yeah, and people don't realize income is a direct correlation of how many people can do what you do. Anyone can flip burgers, but how many people can pour concrete or frame a house? It's getting less and less, of course,

by nature, like the income is going to grow. Definitely. And that's the world we're living in. Final thoughts as we go out, give people a pitch out to onboard with you, reach out to you and get involved in what you're doing. Follow me on Instagram, Facebook, everything. It's Daniela. That's where all

my content is starting to pop out on YouTube as well. Just giving free game out. There you go. Show people how, how to, how to do it and how it gets done and all that good stuff. Thank you very much, sir, for coming on the show. We really appreciate it. Appreciate it. Thanks, Chris. There you go. And thanks to everyone tuning in. Go to goodreads.com,

4chesschrisfast, linkedin.com, 4chesschrisfast, chrisfast1, TikTok, and all that stuff. Happy holidays, wherever you are.

Maybe you'll catch this on the New Year's too, so happy New Year's as well. And set some goals from all the stuff we talk about on the Chris Voss Show to have a great year in 2024.

And if you're watching this 10 years from now on YouTube, as people said to do five to 10 years from now, have a great next year or whatever that next year is. I'll see you next time. Be good to each other.