The Chris Voss Show - The Chris Voss Show Podcast Cain & Company at NAB Show 2019 Booth Interview

Episode Date: April 11, 2019

Cain & Company at NAB Show 2019 Booth Interview

Hey folks, Chris Voss here from thechrisvossshow.com. Hey, we're at NAB 2019. We're at booth number N4826, Keen and Company. If you guys want to see these guys in the North Hall, we're with Chris Kelly from Keen and Company. And how are you guys doing today? Great, Chris. Yourself? Awesome sauce. You guys are running a booth here. You're even giving away some goodies. So if you are at NAB, come by and maybe you can enter to win $2,500 and all that good stuff. Do people who video get a chance to win that? Sure, absolutely. Okay. All right. I'm going to be rich. So Vegas, baby. Yeah, there you go. So give us the website. People can look you guys up and tell us what you guys are about, what you do. For sure. The website is kain-co.com. Our blog is

kain-co.com slash blog. Tips and info and just sort of our thought leadership musings about marketing and advertising and inbound marketing and just all things, you know, what our agency is up to. So do you guys take clients from all over the world, or what sort of client base do you guys look for? Yeah, so we're located in Rockford, Illinois. You know, we work with clients all over the place, a particular specialty or niche in B2B marketing. We do a lot of work with a special kind of skill set in marketing for manufacturing, construction. We do a lot of work with Caterpillar, for instance, ABC Supply.

Unique niche in we've got a couple of clients that do NASCAR racing. So, for instance, CAT racing and ABC Supply racing on the Indy Circuit and stuff like that. So kind of fun stuff. That's awesome sauce. So you guys help people get the message out there, get some eyeballs, get some clicks, get people combining their product, turning over that action online. You got it, you got it. So Kane and Company has been in business since 1973.

We're almost going on 50 years and so we're gearing up for that big milestone anniversary. It'll be a lot of fun. But yeah, so a lot of history and experience behind us to help our clients get the word out, helping them to grow their business. help our clients get the word out, helping them to grow their business. So we've got the idea here, smart. So you can plant the seed. You can come by the booth and get a free plant the seed. Growing companies need smart marketing is what it's about, man. And then all that good stuff because it's all about growth. The one thing I learned

a long time ago, and this is really important because like me, you probably come across clients that are like, we don't really want to spend money on marketing. the one thing I learned a long time ago, and this is really important because like me, you probably come across clients who are like, we don't really want to spend money on marketing. The one thing you have to remember as a company is that if you're not growing, you're dying. Yeah, right. You're not growing, you're not seeing increases, you're likely dying. The old joke is, you know, if business is good, you advertise. If business is bad, you have to.

You have to advertise. I think there was a Bill Gates quote, something like that. If I had the last dollar, I'd spend it on PR or marketing or something. There you go. Yeah, I mean, you can have the greatest product in the world, and if no one hears about your product, no one's going to buy it. I mean, you just don't make something that's really cool. Like Steve Jobs didn't make an iPhone and be like, I'm just going to hide it in the

garage and if someone notices, it'll be really awesome. You know, you got to let people know, you got to let people know, you got to get out there and market to move that product. You know, the way that's happening these days is changing. It's shifting, right? Because back in the day, you know, you used to have to spend a lot of money to get that word out. And the companies really controlled that information. Today, with just everything's online, consumers have that power, right? They have the access to the information and can make those decisions on their own, do their own product research. They just go online.

It's a simple Google search away for any information they want to know. And so they can kind of formulate those buying decisions much more on their own rather than having to contact a brand or a company sales rep directly. Awesome sauce. So anything more we need to know about you guys, what you do? Yeah, come by and see us. We're at NAB the rest of the week. The booth is, what again, N4826.

There you go. There you go. Love to see you. Pick up a seed package. I get a free seed packet, you might be able to win and win this $2,500. $2,500. Yeah, we'll scan your badge, collect your business card

or whatever will get you in the drawing for $2,500 of agency services. Check them out for if you need marketing needs. It's definitely definitely online, you need a lot of help because there's so many different hurdles, whether you're doing Facebook targeting or you know, Twitter or YouTube or whatever. There's a lot of help because there's so many different hurdles whether you're doing Facebook targeting or you know Twitter or YouTube or whatever there's a lot of different things that's cool you guys have been around for so long as well I'm sure you guys have

seen a lot of different iterations of what you know you know one of the cool things about being at an agency is you kind of get to be experiment and be on that you know the crest of that wave there you go there you go well chris we certainly appreciate you spending some time with us today be sure to check these guys out go to north hall at neb 2019 booth n4826 and say hello to them enter the drawing and pick up some seeds you can plant there you go you got it thanks chris all right thanks for tuning in guys see you next time