The Chris Voss Show - The Chris Voss Show Podcast – Day Trading Expert Rolf Haag Shares His Strategies for Success

Episode Date: February 11, 2024

Day Trading Expert Rolf Haag Shares His Strategies for Success Spxgodfather.com Show Notes About the Guest(s): Dr. Rolfe Haag is the founder, owner, and CEO of SPX Godfather LLC. He has an extens...ive background in the automotive supplier industry, with over 30 years of experience as a successful executive. Dr. Haag holds a Bachelor's, Master's, and PhD from Frankfurt, Germany. In 1997, he moved to the USA and became a US citizen in 2008. After battling cancer in 2018, Dr. Haag decided to pursue his passion for trading and founded SPX Godfather LLC. He is dedicated to educating and mentoring traders to become successful by providing them with a process and strategy to follow. Episode Summary: In this episode of The Chris Voss Show, host Chris Voss interviews Dr. Rolfe Haag, the founder and CEO of SPX Godfather LLC. Dr. Haag shares his journey from being a successful executive in the automotive industry to becoming a full-time day trader. He explains his passion for trading and how he uses his expertise to educate and mentor traders. Dr. Haag emphasizes the importance of having a professional sports athlete mentality in trading and shares his unique approach to trading the S&P 500. He also discusses the current state of the stock market and provides insights into the Chinese stock market. Listeners will gain valuable knowledge about day trading and the strategies used by successful traders. Key Takeaways: Dr. Haag's SPX Godfather LLC offers a specialized day trading service focused on the S&P 500. He emphasizes the importance of having a professional sports athlete mentality in trading and not letting emotions overwhelm decision-making. Dr. Haag uses three leading indicators, including futures, the US dollar, and premiums, to determine trading setups in the S&P 500. The stock market is currently performing well, with the S&P 500 reaching record highs. The Chinese stock market's recent struggles may lead to international investors seeking the US stock market as a safe haven. Notable Quotes: "When Michael Jordan is missing the first 10 shots, do you think he sits down with his coach and he's whining and dining? No. He gets up and he still makes 30 points." - Dr. Rolfe Haag "The stock market depends on the decisions of the Federal Reserve. What's bad for the economy is actually good for the stock market." - Dr. Rolfe Haag

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Starting point is 00:00:00 You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. I'm Oaks Voss here from thechrisvossshow.com. There you go, ladies and gentlemen. There are ladies and gentlemen. That makes it official. Welcome to the show.
Starting point is 00:00:45 We certainly appreciate you guys being here. Thanks for tuning in. As always, we bring you the smartest people, the CEOs, the billionaires, the White House presidential advisors, the Pulitzer Prize winning authors, the people who write the latest books, the ideas, the stories that bring to life, ways to improve the quality of your life as well. As always, we say the owner's manuals is the stories of life. And we've just completed our three-year audit or four-year audit of ourselves.
Starting point is 00:01:10 Since we launched the new format of the show in 2020, we have increased the show by 1,405%. That's 1,405%. That's pretty outrageous, guys. So thank you all for tuning the show thanks for all the last four years of giving us a great audience and sharing the show with your friends neighbors relatives go to goodreads.com for just chris voss linkedin.com for just chris voss chris voss one on the tiktokity and chris voss facebook.com we another amazing gentleman on the
Starting point is 00:01:40 show we're going to be talking to him about his works and what he does and how he can enlighten you. Rolf Hagg, a PhD, is on the show with us today. He's the founder, owner, and CEO of SBX Godfather LLC. And he's going to be talking to us about what goes into his work there at his website. He was educated and raised in Germany. He did his bachelor, master PhD in Frankfurt, Germany. In 1997, he moved to the USA and in 2008 became a U.S. citizen, all while working to maintain his German citizenship. He is the president and CEO and board member of three large automotive supplier companies over the last 30 years. As a successful executive career, he followed his passion, which is to make money with money. For the past several years, Rolf has worked as a full-time day trader with a passion to educate and mentor traders. His goal is to educate his traders to become successful and have a process and strategy to follow. Welcome to the show. How are you, Dr. Rolf?
Starting point is 00:02:42 Yes, Chris, call me Rolf. So, another day in paradise. You know what was interesting when you had your entree into your show? There was like a big boom and my camera fell off my screen. So I said, oh my God, that is a very good start. There you go. That's how we do it. Lots of energy on the show.
Starting point is 00:03:00 We love energy. So give us the. com first for your website so get that down people can look at it's pretty simple i mean it's spxgodfather.com it's one word spxgodfather.com that's my website tiktok it's spx godfather youtube spx godfather what else do we have instagram spx godfather facebook insta facebook spx godfather what else do we have instagram spx godfather facebook inside facebook spx godfather on linkedin is my real name rolf haag r-o-l-f-h-a-a-g i think i get everything covered so far there you go lots of places on the internet so give us a 30 000 overview of how you do it there at spx godfather what you do yeah so So the journey began actually 61 years ago in a little village in Germany.
Starting point is 00:03:51 You know, you already read my bio. So I grew up, I did an apprentice as a toolmaker. Then I went to school, did my education. And in 97, I came to the US. So I always worked in the automotive supplier industry. And then over the 30 years now here in the US, I worked my way from, you know, director to vice president to president to CEO and board member. So I did this not in one company, I did this in three companies. And I was pretty successful in the automotive industry, automotive supplier industry and then in 2018 i had a little bit of an event i got sick and i got
Starting point is 00:04:27 i got a form of cancer so i quit my job i went with my wife we went through cancer treatment and then i i'm knock on wood i mean i'm strong like bull you know if you go through something like this that makes that makes you really strong that makes you really really strong so i decided at that time that was 2018 you know what i don't want to do what i'm what i did all my life and don't get me wrong i like to be the ceo i like to be the big guy in the room it was a pleasure and i really enjoyed it but then i said i want to do the next 20 years something that i really enjoy and i always enjoyed investing in trading, you know, buying a little bit of that, buying a little bit of that. And then I started that doing just on my own in 2018.
Starting point is 00:05:14 And I became so good at it that people say, why don't you start your service? I would pay money just to follow you. The way you explain things, you make it very simple. And, you know, I started this a couple of years ago, and I started the SBX Godfather LLC. And what we do is, you know, if you look at any professional sports athlete, and if you want to be good in trading, you have to have the mentality of a professional sports athlete.
Starting point is 00:05:43 When Michael Jordan is missing the first 10 shots, do you think he sits down with his coach and he's whining and dining? No, he gets up and he still makes 30 points. And that's pretty much the same with trading. You know, not every day is great. You have some bad days. You cannot get your emotions overwhelmed. So it's very important that you have that mentality.
Starting point is 00:06:05 Okay, you lost the trade. You go outside, you drink a glass of water, you come back, and then you do it all over again. This is a big part of my classes. And still, even if you have a good mentor on your side, nine out of ten people fail. And I tell this to every student. If you don't have the mentality of a professional sports athlete,
Starting point is 00:06:29 you will fail. Put your money somewhere else, but don't do day trading. So I teach this every morning. We meet live. And when I say live, I really mean live like you and I. I use Zoom technology, but I really like that StreamYard. I have to get into it. It looks technology, but I really like that StreamYard. I have to get into it. It looks very clear.
Starting point is 00:06:48 I really like that. So we meet every morning in the live trading room. I have a colleague. He's in Madrid in Spain. He comes in. He tells us what happened overnight in Asia and in Europe. I come over at 9.20, and I always publish two newsletters. We talk about certain resistance. we talk about certain support levels and then we just start trading i mean i basically take everybody by
Starting point is 00:07:13 the hand and i tell everybody before i enter a trade why i do it the why is more important than the what why i'm doing this Because eventually I want my students not to rely on me. They should be able to trade by themselves. And we do this five to seven times. I have a lot of students, they come in, they trade with me for the first
Starting point is 00:07:38 30 minutes, maybe two hours. They make a couple of thousand every morning, and they leave, and they come back the next morning there you go so it's pretty simple there you go and you broadcast these live on tiktok no on so when you sign up and you become a member you get your credentials you go into my website you click on join now and then it's open for for the. And normally what I do, like in your show, if anybody sees the show and would like to check it out, because you should not believe me what I say. You should see it.
Starting point is 00:08:14 And not only my service, every service that you look at, you should always make sure you see what these people are really doing. And I give everybody a free day pass. If you want a second one or a third one that's perfectly fine with me but a day pass is very important so people can really check it out am i am i doing what i'm saying and i'm and i'm saying what i'm doing there you go and so you you take your students you put them through a live video trading journey i can see a picture of it here on the website of your spx godfather.com and so i can see the chat bot or the morning the meeting chat where people are talking about stuff and you're showing all the different various trading things that you're looking at different
Starting point is 00:08:57 companies or whatever stock you're doing and so people can see in live time how you analyze stocks, how you execute three to five trades within two hours of the market open. Yes. So people can trade alongside you. They can see how you do and all that sort of good stuff. Yes. And this is very rare in that industry because everybody does everything. They do Apple. They do Tesla.
Starting point is 00:09:22 They do Amazon. do apple they do tesla they do amazon you know but i decided i want to be the best i can do i can be in just one thing if you look at michael jordan lael messi roger federer kobe bryant you know they are just good in one thing and that's what i decided if you do a lot of things it's always great when everything goes up up up up up right but when it goes down oh my god what do you sell what do you buy what do you keep it gets very stressful and i like to keep the stress out of my life so that's what i said i want to do one thing i want to be really good at it and you know i still have a very professional sports athlete mentality but i was the ceo for 30 years as well.
Starting point is 00:10:06 So as a CEO, you know, there's three things you like to do. You like to build a company, which I'm doing. You like to work with people. That's the most important thing because the better your people are, the better you are. And the third thing is, well, we like to make money. So if you combine all of that, and if you have a special sports
Starting point is 00:10:28 athlete mentality, you can be really good in trading. Really good. And people can see your reviews from some of your students on the website. You've got a whole giant page of reviews. Yes, I have like 150, 200 subscribers. You know, we meet in
Starting point is 00:10:44 the morning, and then you see all the faces. I mean, I know everybody by name. My service is very personalized. Everybody has my private cell phone. We can text. I give it out because most services are great until you sign up, and you never see them. They forget about you.
Starting point is 00:11:03 They forget about you. So I said, if you want to cancel, and you never see them forget about they forget about you so i said this is my if you want to cancel and you know what sometimes it just doesn't work out because i'm very specialized and you need to focus when i do something you cannot just go into trade and get a cup of coffee and come back because the s&p 500 moves so fast best trades are between two and seven minutes. And I have three leading indicators, the futures, the US dollar, and the premiums. When all three of them point into a certain direction, I say, okay, guys, this is a plus setup for a put or a call. But I'm only interested in what happens the next two to seven minutes. When I buy a put, which means I anticipate the market goes down based on my indicators,
Starting point is 00:11:51 it doesn't mean the market goes down by the end of the day. I only worry about the next two to seven minutes. And I tell my students always in advance what I'm doing. So they have enough time to set it up. They see my screen. You know, we go in, we make money, and we go out. And then we wait for the next setup. We go in, we make money, and we go out.
Starting point is 00:12:15 There you go. It's great to have that sort of guidance. Because, yeah, I've seen different stock programs, and they're like, here's the formula. Just go do it. But having that visual, being able to work with somebody, it looks like there's several different tier programs and they you know they're like here's the formula just go do it but having that visual being able to work with somebody it looks like there's several different tier programs you have you have the concierge twitter service you have the concierge mentoring and the concierge basic yes so i see myself as a specialty nba coach you know, I take an NBA player that is already at a certain level, and I make him better in one area only.
Starting point is 00:12:50 And the area is trading the S&P 500. So I expect already you have a certain knowledge of trading if you want to join the Conseguiera Mentoring Life Program. If you say, well, I really don't know, I want to learn, and then I offer the Conseguera Basic, which is a three-hour course. We break it up an hour, an hour, an hour. After every hour of training, I give you a free day pass. So you can go in the room, you can check it out.
Starting point is 00:13:19 And so it's a very one-on-one service, and you don't have to be embarrassed if you ask me some stupid questions, you know. Because in my Conzichi era live trading, this is all semi-professional or professional traders. These guys do this for a living. So it's not an amateur room. It's a very high, sophisticated, sophisticated professional semi-professional trading but again i have no problem i like to work with people if you and i have like 10 people right now in my program for the consic era basic and we just schedule our our hour i explain the basic of
Starting point is 00:14:00 day trading and then you get a free day pass and then you check it out and then the twitter is for people that really cannot cannot sit in front of a laptop so they get twitter service but i also give them like two two free day passes a month so whenever they have time and it doesn't cost anything extra you can you can have the free day pass it's basically the zoom link and you can go into the room in the morning and you can see is this something that you really desire to do because to trade the s&p 500 can be very very very rewarding but it can also be very frustrating because you can lose a lot of money and you don't even know you lost it so the right setup the right guidance the right leadership is it's very very important is that mostly what you buy is the s&p 500
Starting point is 00:14:51 that's the only thing i do yes and that's the indus that's the indices right that's the indus yes correct so you have the nasdaq you have the dow jones and then we have the s&p 500 and there is the top 504 companies actually in this bucket i mean it's all the big boys you know it's it's meta it's tesla it's amazon it's apple it's netflix it's nvidia it's eli lily so these 504 companies and they push the market up or down and then they push it up and then down and then we always look for a plus setup because you you buy to open and you sell to close and you know you you cannot be greedy because the basic concept is very simple you want to buy low and you want to sell high but you don't want to buy low, low and sell high, high. This is where you get in trouble when the green comes over and say,
Starting point is 00:15:52 okay, no, you have a certain profit in mind. Go in, make your money and get out. There you go. Yeah, that would always get me when I used to day trade back in the dot-com eras. You go in and, yeah, it was crazy time you could literally just buy the whatever the new tech company was launching in the morning and like within hours it was it was just crazy insane and um uh it was just wild of the stuff you can do so day training can be fun i know a lot of people that do it professionally they make good money doing it
Starting point is 00:16:22 professionally and all that good stuff and so people can build into your different tiers. They can subscribe to the service. And then I noticed there's somebody else on your website, Francisco Martinez. Is he part of the XPX Godfather family? Yes. So Francesco, he lives in Madrid in Spain. So we have a little bit of a history together. When I was the president and CEO of a big automotive company,
Starting point is 00:16:45 a supplier company for the U.S., he was the CEO for Latin America and South America and Spain. So we know each other, and we found out we have a similar hobby at that time. So Francesco comes in in the morning. He's very well educated. He's not the trader. I'm the trader. But he has the big picture view
Starting point is 00:17:06 what happened in asia what happened in europe who's speaking is powell speaking or is any any member of the fed speaking today because all of these guys have a big impact if the stock market goes up oh yeah stock market goes goes down so he helps us to get mentally into what are the highlights of the day and what can we expect. There you go. And those always have effect. They bleed over from the countries as the stock market is open and closed around the world. Do you think the stock, you know, there's a lot of interesting things going on with the China stock market. They've lost $6 trillion almost overnight.
Starting point is 00:17:46 Yeah. And they're trying to buttress up the system but i don't think it's working they think they can somehow inject some money into it i mean unless you got six trillion dollars laying around and i don't think their federal reserve kind of works like ours where it can inject or it can hold the debt what do you what do you think of the i mean basically the u.s market right now is doing incredibly well what do you think of the future for the s and p 500 and and the america stock market compared to what's going on china or do you yeah let's answer that question first yeah so the stock market right now is is just incredible you know it reminds me a little bit of 2019 2020 when we came out of COVID. We had the V-shaped recovery, and the stock market went all the way up to,
Starting point is 00:18:31 especially the S&P 500, to 4,800, something close to 4,900. I mean, right now, we are very close to 5,000, which is a record high ever. And a lot of people think when the stock market goes up, that's a sign the economy is good or bad. But it's really not. The stock market depends on the decisions of the Federal Reserve. And, you know, in the last two years, we increased the rates, right, the credit rates. That has a big impact onto
Starting point is 00:19:08 the stock market because everybody wants to buy low and sell high and sometimes what's good for the economy is actually bad for the stock market and vice versa what's bad for the economy is actually good for the stock market i mean right now everybody's waiting till the feds come out and say okay we know they are pausing right now so they are not increasing the rates that's good but the next thing is eventually they have to reduce it and come back to a normal level so and then this is what everybody's waiting for. And when it comes back, then we have another push back up.
Starting point is 00:19:49 But right now the stock market is doing well. China is always very, it's always like a little bit of a question mark. But when the Japanese market or the Chinese market is not doing well, you know, the rich Chinese and Japanese investors, come to the u.s they put the money into the u.s equities so that's actually good for us as the u.s as the usa that's what i was thinking you know any money that was in the chinese stock market that was left over after
Starting point is 00:20:20 getting wiped out would would funnel into our markets and and probably be a safe haven for international investors or or investors that might have been in the chinese market to move to our things to a safe haven i saw a chart recently that said you know our stock market's doing actually really well our economy's doing really well considering and so there you go you've you've got you've got uh um some good things going on there and we the chinese the chinese had always been they've been faking their gdp for i don't know the past 10 20 15 years when real estate and everyone everyone was like that's eventually going to catch up to you there's only so long you can stall that out when you're overbuilding for people who can't afford to build or to live in half the properties now and um so some interesting things that are going on there and i don't think that mess is going to get cleaned up anytime soon
Starting point is 00:21:15 they may be entering a major recession in china and they they may be in some a world of pain so it'll be kind of interesting to see how people come to America as a safe haven. What are some other techniques that you feel that you need to have as a day trader? I mean, do you work with a lot of new people who are new to stock brokering, or do they need to have some day trading experience? Yeah. I mean, again, I see myself as a specialty nba coach in one particular area so i take a good day trader and make him better in the s&p 500 and i tell you honestly
Starting point is 00:21:54 everybody wants to trade the s&p 500 because it's it's the big elephant in the room it's really the big elephant it's the the room. It's the most rewarding one. It's the most flexible one. This is where the money is. But you got to have the right setup. You cannot just go in and throw spaghetti against the wall and hope something sticks. You really have to have a system in place. And again, there is a lot of indicators and a lot of people use just wrong indicators. They use lagging indicators. They tell you what happened in the rear view, right in the back.
Starting point is 00:22:31 But you need to use indicators that look forward. And if you want to trade the S&P 500, there is only three indicators that look forward. It's the futures, the futures guide guide the S&P up and down. It's the US dollar. If you know how to read the US dollar goes up or down, it acts opposite of the equities and the premiums. The premiums is what you pay for a certain strike and when you learn how to read these three leading indicators point in the same direction at the same time then you say okay this is a plus setup for a put which means you anticipate based on the leading indicators the market goes down or i tell my students guys this is a plus setup for a call
Starting point is 00:23:26 which means i anticipate based on the three leading indicators that the market goes up again i i'm only worried about the next two to seven minutes that's all i'm looking at but if that is enough to make a thousand dollar i mean that's not a bad gig. You take $5,000, you take six out, so you make 20% between two and seven minutes. That's $1,000. Then you wait for the next setup. You know, sometimes you wait longer than you actually trade because the trade is two to seven minutes. Because my responsibility is always, number one, is not to lead my students into a bad trade. That's number one.
Starting point is 00:24:08 And number two is to lead them into a good trade. There you go. That's my responsibility because to save or to protect your money is always number one. Because if you want to gamble, then you've got to go into a casino. We are trying to make sense out of it yeah i cannot look in the future like nobody can but i can tell you based on my three indicators what's most likely 80 90 percent of the time to happen in the next two to seven minutes and you what 20 i'm wrong yeah wow but 80 i'm right there you go well it'll be
Starting point is 00:24:48 interesting to see how it goes on but yeah if you make educated trades if you if you're wise about decisions you're making and the things you go into and all that good stuff what haven't we covered in in some of the stuff that you do for people and anything else I haven't talked about? Yeah. So what is also included is I spend a lot of one-on-one time with my students. So when they, because I want them to be successful, I want them to make money and be successful. So I also offer in my program, not only the day-to-day trading. So I, every evening between four and six of the market shuts down at four between 4 15 and six o'clock i have three training classes every night i'm i'm every evening i'm booked out so i want to go with my wife to dinner we have to do this do this later in the
Starting point is 00:25:40 evening you know because i always help my my teammates to set up the indicators, to understand the indicators. And all of this is basically free. It's included in the monthly subscription fee, which is very little. You know, I was like, you work for me one day of the week and 19 days you work for yourself. And then the government, of days nine nine nine days out of that as well but it's really important that i have a very interactive relationship with all my students and i help them to be successful i have very very successful traders i mean really very very great guys and i have some that just fail because they just don't understand their emotions take over. You need to have a certain composure.
Starting point is 00:26:29 And if you not make the first 10 shots, you know, Michael Jordan takes the ball and he makes another 30 points and he still makes 30 points despite the fact he lost at the beginning. So, you know, but you have to keep a positive attitude and you have to have the right attitude and you have to have the right setup you have to have the right leadership and you know it's fun it really it's really really fun when you understand the fundamentals and how this stuff works definitely it could be it could be quite a thing but yeah you gotta keep your emotions out of it and i think that's the biggest
Starting point is 00:27:00 challenge is that's the biggest one you have to make logical decisions so give people final pitch out as we go out on how they can onboard with you reach out to you find out more etc etc yeah so if you if you like what you hear and again you i'm very open most most services don't even tell you their their indicators right i told you right there it's the premiums it's the futures it's's the US dollar. This is all you need to be successful trading the S&P 500. But the trick is, the artistry is how to read them. That is where my help comes in. Everybody can put these indicators that it's very simple, but how to read them, how to interpret them. So if you like what you see, the thing is don't trust me look at it contact me spxgodfather.com go to the form or this podcast for example you know a free day pass ask me for a free day pass
Starting point is 00:27:55 the only thing i need from you is just your email address you will not get any any spams i just need the email address to send you the zoom link I like to know your name first name is fine you know and I need to know what day you would like to attend sometimes people say hey I would like to have a day pass okay when for me it doesn't matter you know I give it out every day but important is that you test me don't just believe me what I'm saying you have to see the magic life. And then you will say, wow, that is really incredible.
Starting point is 00:28:29 But do this not with me. Do this with everybody else you are engaged or maybe engaged with. You know, I do a lot on TikTok as well. But my website, the Zoom, is the main trading platform that we use every day. And again, and I help you setting up the indicators and you can make a nice godfather profit in the first 30 to 90 minutes
Starting point is 00:28:52 every day. And then you just move on with your life. There you go. Do the rest of your life and make your money in the morning. That's what I used to do. Yes. Make my money in the first hour or so and then go to work. And you're like, geez, I, geez, I made more today than I made in a month. Thank you very much for coming on the show. We really appreciate it, Rolf. Give us your.com one more time as we go out. So, spx.father.com. spxgodfather.com.
Starting point is 00:29:19 That's a pretty easy name to remember. You know, SPX is what i trade and godfather is i was i was working my walking my dog and i said i would like to get a good a good name for the company and somehow godfather came in my mind and then i just added the spx because the spx is the ticker for the s&p 500 so spxgodfather.. Ask me for a free day pass. Don't just trust me. See it how it works every day, and you will have fun, and we make money. It's nice to make money as a team.
Starting point is 00:30:00 I've always been a basketball player, like a team sport guy. I like to win in a team. And you know what? Sometimes you lose as a team. It's just the way it goes. There you go. Well, thank you very much for coming on, Rolf. We really appreciate it.
Starting point is 00:30:13 Chris Voss, thank you very much. And I subscribe to all your channels. I looked up a couple of other podcasts, and I really enjoyed it. And thanks for having me. It was a great experience. Certainly appreciate it. Thanks for tuning in. Go to goodreads.com, it. Thanks for tuning in. Go to good reason.com. Fortress,
Starting point is 00:30:26 Christmas, LinkedIn.com. Fortress, Christmas, Christmas, one of the tick tockity and all those crazy places we're on, on the internet. Thanks for tuning in.
Starting point is 00:30:33 Be good to each other. Stay safe. And we'll see you guys next time. And that should have us out, man.

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