The Chris Voss Show - The Chris Voss Show Podcast – Dry Eyes No More: The Revolutionary Drink Saving Your Vision

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Starting point is 00:00:33 Now here's your host, Chris Voss. Hi folks, it's Voss here from the Chris Voss Show.com. Welcome home. Ladies and gentlemen, the nightly things that makes official welcome to 16 years, 24 episodes of the Chris Voss show, because we had nothing better to do except to entertain people, make them laugh, teach them, educate them, help them make their lives better. And that's what we do here in the Chris Voss show, but we need your help.

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Starting point is 00:01:20 Some guests to the show may be advertising on the podcast, but it is not an endorsement or review of any kind. We've got two amazing young men on the show and we're going to be talking today about some of their new ventures that they're doing and all the stuff that is going into it. Today, we are joined by two wonderful gentlemen, Dr. Roger Wu and Jorge Olson. Jorge is the, I believe the CMO of the company. Is that right? That's correct. And Dr. Wu, who is the CEO, CEO, CEO. There's a lot of C's going around this thing.

Starting point is 00:01:54 I'm just the, I'm just the dude who's running the mic. So we're going to be talking about your guys's company called the idrink.com. And this is the latest startup from 20 slash 20 incorporated and it's created the world's first ready to drink functional beverage I've been waiting for a functional beverage specifically formulated to maintain eye health for computer or cell phone users I'm pretty sure they made this product for me the beverage is called the eye drink and it uses scientifically proven ingredients to minimize the screen induced dry eye issues and

Starting point is 00:02:32 protect our macula from blue light damage, which is the most critical part of the retina boy. Or I know about retinas. I welcome the show gentlemen. How are you? Very good. Thank you. Thank you for having me here. Yeah. Thank you, Dr. Wu and thank you, Mr. Olson for joining Welcome to the show. Gentlemen, how are you? Very good. Thank you. Thanks for having me here. Yeah.

Starting point is 00:02:46 Thank you, Dr. Wu. And thank you, Mr. Olson, for joining us on the show. Give us any dot coms or any place on the internet. You want people to find out more about you guys or follow you. Okay. Let me tell you a little bit about myself first. I'm not a, obviously not a big techie guy, so I don't have a lot of social media presence, but I was born in Taiwan and grew up in New Jersey or New Jersey, whatever they pronounce that. New Jersey?

Starting point is 00:03:11 Yeah, New Jersey. Luckily, I don't have the joezy accent. The joezy. Yeah. And I went to Rutgers University, got my Bachelor of Science degree in biochemistry and went to Pennsylvania, got my doctorate degree in optometry, the Pennsylvania College of Optometry and afterward decided that I need to get more sunshine and pay more taxes and move to California. So that's where I end up right now. So yeah, I've been in the

Starting point is 00:03:35 private practice for at least 25 years now with working with the ophthalmologist, working at the Lasik surgical centers back then. It was one of the hottest things. Everyone's getting Lasik done. So there for a few years and before I opened up my own private practice in the LA County area since 2005. Yeah. So you've had your eyes on the eyes. Yeah.

Starting point is 00:03:58 See what I did there. Jorge, tell us a little bit about your background and any dot coms you want to promote. Sure. Tell us a little bit about your background and any dot coms you want to promote. Sure. The iDream.com is where people should go to buy the iDream and start having healthier eyes. My name is Jorge Olson and I am a beverage expert. I wrote the book Rail Your Beverage Empire, Hostel MBA, Marketing, and a lot of other books. Hard knocks. I've sent five companies public raised over a hundred million dollars. Wow.

Starting point is 00:04:31 Without being an investment banker, just learning as I go. Huh. I raised a hundred million dollars on my OnlyFans for fees. No, I'm just teetering. I didn't do that. Don't Google that people. You're disgusting. Anyway, I didn't do that. Don't Google that people. You're disgusting. Anyway, you know, it wants to see my feet. So let's tell us about this company, the idrink.com. Okay.

Starting point is 00:04:52 The idrink is the name of the product, by the way, the company is called 20 slash 20. And primarily I develop this product, you can say out of frustrations. From over the past 20 plus years of seeing patients and knowing that we transition from books and just maybe a few hours a day on our laptop or desktop computer to right now, people are probably spending 80% over their free time on their mobile devices. We also have, we're seeing a bunch of crazy stuff clinically, you know, some of the retinal issues right now.

Starting point is 00:05:28 And then even younger adults getting cataract at a much, much younger age. Cataracts? Yes, yes, believe it or not. And also severe dry eyes right now, because dry eye issues, you know, specifically the screen induced dry eye issues is one of the hottest topics

Starting point is 00:05:43 in the eye care industry these days. So there's not a lot of good solutions there. I can tell patients all day long, hey, take a break, take a break. You know, don't spend too much time on the devices. Everything all and all those basically fell on deaf ears, including my kids, by the way, kind of out of frustration a few years ago to decide to, you know, take on this project and start buying books about the beverage industry. And a couple of books I purchased were written by, you know, Jorge, Jorge Oton. And after I read the book and say, you know what, why don't I just reach out, see if he responded. And he did. And that's where we are right now. So it's a very, very fascinating

Starting point is 00:06:21 journey right now, which I totally enjoyed. You guys combine your brilliant expertise and strength and keep your eyes on eyes and beverages and beverages and all that stuff. Jorge, tell us a little bit on you. Sure. I started in the beverage industry when I was a wholesale distributor. I started my entrepreneur journey after being a software consultant. I went and I bought a wholesale company. Later, I started introducing beverages into the company.

Starting point is 00:06:50 I loved it. I love the beverage industry. I launched a whole bunch of beverages and over a thousand fast-moving consumer goods. I've owned Miller Beer franchises. I've exported products to Mexico. I've had several distribution companies. I work with athletes, professional athletes with celebrities. And I wrote the book, build your beverage empire.

Starting point is 00:07:21 First edition, 15 years ago, third edition last year. And the companies that I've sent public are all in or around the beverage industry. And that's what I've done for the last 20 years. What intrigued you about what Dr. Wu was working on? In the industry and over the last 20 years, as you can imagine, a lot of beverages come through my desk. I would say almost every single startup comes through my desk, every single beverage startup at one point or another, either because the venture capitalist company that wants to invest calls me or because the investment banker calls me or the CEO or the

Starting point is 00:08:06 chairman or somebody calls me or sends the deck to me. So I've seen the evolution of what we call functional beverages. And one of the things that I discovered is that there are no true functional beverages so far. They are called functional beverages and they're more than anything sugar waters with a fancy name, maybe a handful of vitamins thrown in, but it's, it is healthier than the sugar waters, only sugar waters because they do have some vitamins, but really, really nothing that is really functional that will help your health besides taking your multivitamin, for example, which is the ultimate that you can do for your body. Roger called me and I thought it was going to be one of

Starting point is 00:08:57 these multiple beverages that go through my desk that really doesn't have any legs. But then when he explained the problem, and then that he developed this for a problem, that's that alone is attention grabbing. Because when you're doing something to solve a problem, it's a great business model. And then when he sent me the research, the ingredients, and he started saying, when you're on the on the screen for two hours or more. And I'm and I immediately thought, yeah, more like 12 hours or more for the two hours. I need three of these drinks per day just to function because I'm on SU. I'm on the computer on the phone at midnight, just like he said.

Starting point is 00:09:42 And that intrigued me. We started speaking and then very soon we started working together to launch the product. And it looks like it's a 16.9 Florence drink. So it's, and it's a little bottle or it's a bottle that I guess you'd hold in your hand. I I'm just trying to describe it to the audience

Starting point is 00:10:00 that might be listening on the podcast. And, and I guess you drink at least one of those a day or how does that work on the serving? Yeah, it's a, it's a Gatorade size bottle. And internally we call it the Gatorade for your eyes. Basically the exact same size, everything. And then ideally you need to drink at least one bottle a day and up to four bottles a day. And it's got all the key ingredients to protect your eyes, you know, particularly your macular areas and also minimize dry eye issues.

Starting point is 00:10:29 Cause it's got all the key, you know, omega three in there to protect your eyes and also keep you hydrated. Now you mentioned that you're seeing younger people coming in with eye issues, glaucoma and different things. Is that largely from the dry eye or is that some impact that damage that's coming from the blue, the blue rays that come from the, from the screens? Yeah, it's actually a little bit of both. So there is the whole issue.

Starting point is 00:10:53 Okay. Let's go back to a little bit, you know, give you a little bit of histories. 10, I would say 15, 20 years ago, we called these issues collectively. We call it computer vision syndromes or CBS. OK, that's the acronyms. But that's before the cell phone, the iPad came about. So later on, people changed to digital eye strain or DES. So basically, they're the same thing.

Starting point is 00:11:20 But what exactly is DES? DES is pretty much a collection of symptoms people experience when they spend a couple hours in front of their devices. So the symptoms include dry and burning eye, redness, light sensitivity, visual fluctuations, and even halos, even headaches, by the way. Headaches, that's part of it. Yes. So a bunch of those symptoms actually are That's part of it. Yes. So all those a bunch of a bunch of those symptoms actually are All pretty much covered under the you know, the term digital eye strain And there's not a lot of there's really no good Way to minimize those problems besides telling patients keep doing, you know minimize your screen time drink more water taking your vitamins

Starting point is 00:12:05 And obviously, I mean the compliance rate is less than you know, I was being, you know, probably even being optimistic, probably not even 10%. So that's the issue right now. And that's why we decided to focus on those. Basically, we know we pretty much know what the causes for digital eye strain. There are several risk factors there. So we try to focus those and then try to come up with a solution that's number one, very effective, that's very important because efficacy, if you can drink whatever vitamin water or everything, whatever, if it doesn't help, then it's a waste of money and your time. So efficacy is very, very important and it's got to be scientifically based formulation. We can't just come out and throw stuff in there saying, oh, this will work.

Starting point is 00:12:43 And they're actually, believe it or not, there are a lot of products out there claiming they help dry eyes or they help, you know, certain eye problems, but there's no scientific evidence to, to back them up. So it's gotta be science, you know, science based and then it's gotta taste good because, you know, the earlier formulations, my son, both my kids, they're the number one, number two testers. And the first probably 10, 15 formulation that came out, my oldest one just saying, telling me said, Dad, stop bringing these back home. I rather go blind than drinking

Starting point is 00:13:14 these. This is horrible. It tastes like gasoline. Yeah. Yeah. Cause those are the key ingredients that people are taking. I mean, they're supposed to be taking. Okay. Go from something like this, like those that taste so bad to something that tastes delicious. Took us a long time, but I was so glad we actually came up with it. And then all the testers right now, they loved it. And that's the that's why I'm so proud of presenting this product and showcase this with the Jorge as well. Jorge, anything you want to add to that? I would like Roger to talk about some of the some of the case studies he's witnessed with with the Jorge as well. Jorge, anything you want to add to that? I would like Roger to talk about some of the, some of the case studies he's witnessed with, with the younglings,

Starting point is 00:13:50 because you would imagine adults having this problem just because we, we've been at it for so long. Our eyes have miles, right? Just like our legs, our knees, our eyes have eyes. But then when you think of a teenager, you don't think that they're going to have a lot of eye problems. And I would like Roger to talk about the younger ones, the younglings that he sees with problems, and then what happens after they see him. Yeah. Yeah, there are two things that the eye drink target. Number one, okay, there are two problems that we're trying to solve. The first one is obviously, you know, the dry eye issues among device users

Starting point is 00:14:32 is so common these days. It's just getting crazy. Give you a little bit background, like 25 years ago, if I had seen a 25 year old getting severe dry eyes, one of the first things that we do is order blood tests because there's got to be something you know inflammatory within their system to causing such a severe dry eyes. But if I had to do that now, God I'll be ordering I don't know 40, 50 you know blood tests every single week just to see those you know treat those dry eye patients because everyone's on computer cell phone that's causing their dry eyes. Yeah. So the age is getting younger and younger right you know kids getting you know 12, 13 year old on iPhone all the time

Starting point is 00:15:07 or iPad all the time getting severe dry eyes. So that's one thing we're trying to solve. The second one is what we call the macular issue. Macular, which is the most central, most critical part of your retina. The function of the macula, because every time when you're looking, reading something, right now I'm chatting with you over the computer, I'm using my macula to see the screen.

Starting point is 00:15:31 So macula is extremely important. So we have a test, very special test, that measure the amount of pigmentation in your macula. It's called MPOD. Oh, great. It's called MPOD. It's an acronym that stands for macular pigment optical densities. Some doctors have those equipments, so I strongly recommend that if you can find a doctor who are equipped to measure your MPOD score, go for it. So MPOD essentially will tell you, it will quantify the amount of pigmentation that you have in your macula. The more pigmentation you have, the less likely you'll have macular issues down the road

Starting point is 00:16:11 because those pigmentation, you probably heard those term lutein zeaxanthins. Those pigmentation will absorb or filter out the blue light. So to keep your eyes protected, yes. Pretty much like a sunscreen. It's a sunscreen for your eyes. So that'd be another kind of sad story.

Starting point is 00:16:27 I would say probably up until five, six years ago, when you have an M-POS score that's above 0.50, you're considered normal. The ideal range should be 0.5 to 1.0 in that range. A few years ago, they lowered that standard from 0.5 to 0.4. So imagine that, like they're saying that right now, a few years ago, if you're like 0.45, for example, you're considered at risk of getting macular problem down the road. Nowadays, 0.45 is considered safe, just because everyone's on computer and all the score is trending down. It's just a sad thing. Almost like our BMI, you know, anything above 25 is considered you're

Starting point is 00:17:07 overweight and now everyone's on fast food. Then the government decided to raise the BMI to 30. That's pretty much the same analogy. It's just a sad thing. When I found out they lowered that standard to make more people happier right now, in other words. And then, you know, and then we have us obviously we have the equipment at the office to measure the empath scores and People who are drinking because we conducted a very small pilot study within from my patient base

Starting point is 00:17:35 People who had dreamed the I dream consistently for 90 days in a row You can see their empath score just went up like a hockey stick Wow, so no vitamin pills can duplicate that same sort of data the row, you can see their MPaS score just went up like a hockey stick. Wow. So no vitamin pills can duplicate that same sort of data. So we're in the phase two right now. I'm trying to scale the study to, you know, bigger people involved right now. So that's what we are. It's pretty excited.

Starting point is 00:17:59 What, what makes the product different than maybe other things in the market? I notice some things here on the website, it's doctor developed, science based and the natural formula. If you want to flesh that out a little bit, either one of you. Okay. The formulation is based on a huge international study called ARAS-2, A-R-E-D-S-2. So if you go to Costco or any store, you can buy the ARAS-2 vitamins.

Starting point is 00:18:24 So ARAS-2 vitamins. So ARAS stands for age-related eye disease studies. It's just a big study done about 15 years ago. And to find out what sort of vitamins can help you protect your macula from either blue light or UV light damage or prevent or minimize your issue of getting macular degeneration down the road. So our beverage is based on that formulation right there. No one has ever successfully come up with a beverage

Starting point is 00:18:50 that tastes good and also A-Rice-2 based. And on top of that, we use the Omega-3, the fish oil, not from fish, it's algae based, Omega-3, and that's triglyceride form, which we believe is showing that triglyceride form, EPA and DHA can actually enhance your GI absorptions. So that's the better one. And then so we have a algae-based, triglyceride form, Omega-3, which is, you know, if you are a vegan, it's vegan-. Okay. Beverages. So we're trying to use omega three to minimize your dry eye symptoms or dry issue. And also the ARAS two formulation to protect your

Starting point is 00:19:33 macula. Wow. Jorge, anything you want to add to that? Yes, this is what makes the, the, I drink different from any other beverage that I've seen in the last 20 years, because it's made to solve a problem. The problem is not just a problem of I'm dehydrated. It's a problem of society. It's a social problem that we have because of technology. And over the years, that problem is getting worse and worse because we rely more on screens,

Starting point is 00:20:05 either for work or for play or even for communication. Now, we do project management on the computer, we do meetings on the computer. If you work remotely, you're on the computer for everything, even on your break, you take your break, and you look at your phone for the break, right? I've seen people in restaurants, they go on their break, and then they go on the phone. So this constant screen time creates a lot of social problems. But one of the big problems it creates, it's a problem for the eyes. What we don't want is for people to lose their vision, or for their vision to get worse over time. I started with screens young.

Starting point is 00:20:52 I started when I was in, in sixth grade with computers, but that was, you know, one hour a week or something similar. These kids are on the phone, some from one year old. So imagine what's going to happen when or're 12 or 15. They already, they've already been 15 years or 14 years of their life on the screen. When they're 15, 53, my age, then it's going to be a disaster. So now I like that. We're we're doing, we're making, we're, we're making a drink that's different and then the solution is easy.

Starting point is 00:21:26 You don't have to swallow 20 pills. You don't have to swallow the big Omega, I call them horse pills because they're so big and you can hydrate at the same time that you're getting health for your eyes. Now it's not just for the eyes. Of course, this was made especially for the eyes, but omega is one of the best vitamins that you can take. You can take it for the brain, right? I take omega for the brain. And the fact that it has omega, it's not only good for the eyes, but it's a natural anti-inflammatory. And most of these is inflammation, even wrinkles, right? The wrinkle cure is Omega. And you can get Omega now in your drink, which is also very unique.

Starting point is 00:22:15 Now the go-to-market is also very unique because we will not only sell it like any other beverage, you know, wholesale distribution, what I'm used to, we're going to sell it in doctors offices as well. We started already with Roger and the results are incredible. I've never seen anything like it. He's selling more than what a 7-Eleven or a convenience store would sell in three months, he's selling in a week. And from his office, just people don't go there for the drink. Obviously, they go to get their ice check. And they're walking out with a 12 pack, a 24 pack, or even a subscription for for ownership of the I drink. So even the go to market strategy is one that's completely unique. And, and I've never seen it before.

Starting point is 00:23:08 Wow. You know, this, and dry is a big deal. I suffer from dry from a lot of years. I think I wasn't hydrating enough and stuff and probably other issues. And I've always been on screens, of course, you know, running businesses. I'm, I'm up late at night. I'm pretty much 24 seven looking at, running businesses. I'm up late at night. I'm pretty much 24-7 looking at a screen sometimes if I'm not asleep.

Starting point is 00:23:29 And yeah, between blue light issues and then dry eye issues, it's been something I've dealt with. My eye vision has degraded over, I think I got glasses when I was 11. That's when we determined, 11 or 12, they determined that I was losing my eyesight. And I think it pretty much degraded up until I was about, I think I'm 48 or 50. And then it seems to have stabilized off, but I'll still have bouts of dry where some days I just have sandpaper, I have to wear glasses.

Starting point is 00:24:01 And I think a lot of people go through dry now. It's kind of become, you see a lot of products for dry and things of that nature. And I believe if your eyes go dry, it can, you know, blinking and doing things can kind of, can it do damage to your eyes if your eyes are too dry? Yeah, absolutely. You know, just like our skin, if your skin gets to redry, then it starts to flake, right? Start when we redry, it starts to peel. Our eyes, something especially the front part of the cornea, the color part of the eyes, the surface of the cornea can also do the same thing, can have the same damage, start to peel,

Starting point is 00:24:34 start to get damaged. So you start getting irritation, that's, you know, send these, you know, greedy sensations, that's what people get. And also your vision will fluctuate and then ultimately become, you know, vision will fluctuate and then ultimately become you know your vision fluctuates and then ultimately you'll get some scarring. You know those are permanent scars. We'll actually talk about these topics at NASA because I've been

Starting point is 00:24:55 invited to talk about this at NASA a couple of times. You know scared the crap out of those engineers but anyway that's a different story but you But we have pictures to show the cornea with the scarring coming from severe dry eyes. So those scars, you cannot fix those scars. So that's the dry eye issue. People think, no big deal. You know, a lot of people say, dry eye, what's the big deal? Just dry throat, dry mouth, just drink some water, right? But eyes are a little different.

Starting point is 00:25:21 Once you have those permanent scars on the corneas, number one, your vision might be, you know, permanently damaged, but if you're also unlucky, you can have a bacterial infection because there's not enough tear to lubricate the eyes. So you're just getting infections a little higher, your eyes get red. And ultimately, if you keep ignoring the infections, it can turn into ulcer, cornea, cornea ulcers.

Starting point is 00:25:43 I've heard of eye ulcers. Yeah. So it depends on the location of the ulcer. If you're so unlucky, right at the center of the people, like some of my younger patients, their vision is permanently damaged. One of the kids, the best vision is by 2080, somewhere there.

Starting point is 00:25:58 It's not even close to 2020. Luckily his other eye is still 2020, but he's got this huge scar right at the center. Jesus. And went to see multiple doctors, you know Even UCI and they just couldn't do anything about it and this is coming from and he's not he's a contact lens where he Never worn contact lens. Yeah, but he just kind of ignore his dry eyes throughout, you know, his younger age As a teenagers and luckily the ulcer just got so big and he waited waited until until he see it saw a doctor's That was just kind of unfortunate.

Starting point is 00:26:26 So a lot of people say, ah, dry. No big deal. You know, what's a big deal. My eyes get scurried. By your vision potentially could get damaged permanently from the dry eyes as well. Boy, do I know that I have care to Kona's in my left eye. As we talked about previous to the show, it was actually diagnosed, I think in my twenties and,

Starting point is 00:26:45 and it got worse over the years. And then recently I was fitted, I think a year and a half ago for a Scalera lens. And, and it, it was a great idea, but then they found I have a giant car, right? And so fortunately they just luck and hopefully it holds it all together, but out of luck, they were able to figure out a way to, to kind of curve it over the scar without irritating. Cause what would happen is when I pass the glare lens, it would rub against the scar. And then I just, I just go insane.

Starting point is 00:27:18 And so they figured a way to jump it over, but still be able to see. And I'm not, I think I'm like 20, 40 or something. So I'm not too bad, but yeah, I'm just, I don't want that thing to get worse. Cause I really, that's sclera lens is some thousand dollars custom. Yeah, absolutely. They're, they're very, very pricey. Yeah. But there are also procedures to, you know, slow down the progression of a keratoconus. I'm not sure. Yeah. Oh yeah. It's a collagen cross-linking procedures that you might want to look into it. Okay. Collagen cross-linking. And of course you probably

Starting point is 00:27:50 should say, you know, getting the vitamins from your drink too. This won't help. This is an example, man. If you're, if you don't take care of your eyes and, you know, I believe the scarring came probably from dry or something. I don't, I don't know where this came from. I know that sometime during COVID I was, I went in two or three days where somehow it was pissed off and it just, it felt like something had torn in my eye or I gotten jammed or something. I don't know what, maybe when I was asleep, I stuck my finger in my eye or something, or maybe a hair, you know, I have dogs, so maybe a hair, something

Starting point is 00:28:30 got in there and, and that's the only time that I could remember. But you know, part of the other problem that you have with keratoconus is if you've got one semi good eye, you know, you, you want to preserve that. I see kill me. See out what, oh, you know, drinks like yours are important and yeah. And so you recommend that you take one of these drinks every two hours that you're exposed to blue light computers? No, no, actually minimum.

Starting point is 00:28:56 Ideally, if you spend two hours or more daily on your screen, which is probably, I would say 90% of the population these days, then you should drink at least one bottle. And if you spend, you know, five, 10, 15 hours, like some of the, my patients is crazy. Yeah. Working for a defense company. And he's so, show me that he's actually document how much time he spent on it, especially during the pandemic, during the lockdown. It was crazy. So people like that should drink at least two to three bottles. Yeah. Yeah. This is interesting. I pulled up the cornea cross-linking off to look some more into this and stuff.

Starting point is 00:29:29 And, and do you have to do it? Do you just do it once or does this same person? Should be just once. Yeah. Okay. Do I need to take more collagen with that help at all? Or is that? No, no, I mean, yeah.

Starting point is 00:29:41 Anything that has to go through the GI that that's, you know, your, your, gastric acid will destroy a lot of those. Yeah. Now, clearly you have to drink this, you know, pour it in your eye. Heckler. I had to have some fun with that. Yeah. Now can it only be ordered from your website? Is it available on other sites? It can Amazon, et cetera, et cetera. Right now currently is on the website.

Starting point is 00:29:57 Yeah. The iDream.com. Yeah. But slowly we're rolling out because we literally just launched this few weeks ago. Slowly we're launching it. Yeah. The iDream.com. Yeah. But slowly we're rolling out cause we literally just launched this few weeks ago. Slowly we're launching out through a doctor's offices, starting probably Southern California first, but you know, anywhere in the, in the, in the US, you can order online and we'll ship it directly to your house.

Starting point is 00:30:20 There you go. Jorge, do you have anything you want to throw in here? Yes. I think, I think we should explore a little bit eye drops because when people think of dry eyes, they say, I'll just put some drops and then that'll fix it and I would like Roger to address that theory. Please do. Cause I'm one of those people that I can burn through a lot of dry eye drops.

Starting point is 00:30:41 And yeah, it's just, yeah, there, there's obviously there's the non prescription, you know, over the counter eye drops. A lot of time they only last about 15, 20 minutes and then your eyes get dried again. And the more potent one, which is more oily, more viscous one, a lot of people really didn't like them because they blur your vision for, you know, 20, 30 minutes. So that's not ideally a good solution either. And then those are, and there's also the, you know, prescription medication, you know, they blur your vision for 20-30 minutes. So that's not ideally a good solution either. And then there's also the prescription medications. I'm not sure whether you have gotten some of those medications or not. Some are extremely pricey, almost a thousand dollars for a tiny little bottle. Wow. Yep. About 900 bucks. That came out about two years ago. And

Starting point is 00:31:23 if you don't have insurance, I mean, unless you're Elon Musk, I'm not going to spend 900 bucks that came out about two years ago and If you have insurance, I mean unless you're Elon Musk, I'm not gonna spend the 900 bucks a bottle for You know for 30 days supply. That's that's great eyes Yeah, and then there's obviously other treatments that you can do you can look at the tear duct There is the IPL for dry eyes and but those are all very very pricey. None of the insurance will pay for those No as well. Yeah the plucky has some insurance will pay for it, but you know, it's, it's one of those things that if you pluck up your tear ducts, yes, they, they do hell, but if you rub your eyes so hard, a lot of times you just lose the plugs. Wow.

Starting point is 00:31:54 Back there. It's been a couple hundred bucks for another one. Oh yeah. I've seen the plugs that they like tiny. It's kind of, yeah, it works. Yeah. But yeah, I've become familiar with the holes, that whole kind of system of, of tear ducts and stuff that are there and man, it used to be that I would have to rub them or squeeze them or press on them.

Starting point is 00:32:13 And that's probably bad, right? Yeah. And they're trying to something like, give me some juice. Hey, I imagine, I imagine KY is a bad lubricant for your eyes. What's going on? Not for the eyes. No. Yeah your eyes. Not for the eyes. Yeah, not for the eyes. Yeah. One other question I had for you was you guys talk about posture issues.

Starting point is 00:32:32 When the eyes get tired, I probably, I've probably been guilty that way. I'm a sea sitter, I hunch over and there's been times where I'm working and I'm just sitting here. Yeah, that's, that's another funny thing. You talk about it. I think my second presentation with NASA was online because during the pandemics. So as soon as I brought it up, you can see people start sitting back. Yeah. And okay, that's the thing.

Starting point is 00:32:59 When people, I mean, that's just human nature, okay? When people get tired or when our eyes become fatigued, our natural instinct is to lean forward, not backward. You don't see people lean back when your eyes get tired, they just lean forward. So your cell phone or iPad, whatever, you just tend to hold it a little closer. So when you do that, there's a couple of things that happen. Number one is, there's tiny little muscle inside the eyeballs

Starting point is 00:33:22 called ciliary muscle. They have to pull. They have to constrict in order to get things in focus. That means they have to pull even harder for you to focus up close. That's one thing. So if you're young, yes, you still have that ability to pull, but imagine pulling it throughout the day. Initially, you probably wouldn't feel anything, but doing it for six, seven, eight hours a day he's gonna put a lot of stress on your eye. Wow. Okay so that's one thing and then on top of that ergonomically the neck issue because our human head weighs about you know 10 to 12 pounds that's average. Yeah. It might

Starting point is 00:33:58 probably waste a little more than that so average 11 pounds so if you're leaning forward I believe the number is if you lean forward only 30 degree You're putting 30 pounds of pressure on your neck Why if you're holding an ipad or iphone which a lot of people lean way more than 30 pounds Yeah, then if 60 60 degree i'm sorry if you wait lean forward 60 degree. That's about 60 or 65 pounds of Force you're putting on your neck And your shoulders. And that's why you're seeing people with a neck problem, shoulder problem.

Starting point is 00:34:29 One of my friends is a chiropractor. He said, oh my God, the last few years, he actually, he was kind of thankful for the pandemic. He says his business went up through the roof because a lot of people are younger people coming in with a neck problem. Before that, he just rarely see people in the 20s coming to see a chiropractors. Wow.

Starting point is 00:34:48 Now you're seeing more and more of those people right now. And then on top of that, and I mean, you were talking about those, you know, partial issues, but if you look at other studies causing from by the blue light, the closer you are to the screen, obviously the more exposure you have. Yeah.

Starting point is 00:35:02 So the blue light is another issue. If you look at the dermatology world, they're seeing more melanoma for people who spend a lot of time on their computers. And the location of those melanomas is from neck up to their forehead in this area. Those are not the ones who spend a lot of time outdoor playing sports. They're getting melanomas and younger people are getting prostate issues. Now there's a big study in Spain talking about it. And then the, for the, for the woman, they are getting,

Starting point is 00:35:32 a lot of them are getting more of the tomoxifen resistant breast cancers now. And they believe it has lots to do with the blue light because everyone's on computer. Yeah. The light would destroy your, your hormone causing other health issues. Oh, I think I've heard of that. Yeah. Yeah. The light would destroy your, your hormone causing other health issues. Oh, I think I've heard of that. Yeah. Yeah. But again, I don't want to scare your audience away just like I did the, and NASA again. Yeah. I grew up with the old computer screens that we had in our companies that we had to actually buy the radiation screens for him because there was this old things. We have to buy this heavy radiation glass to block the radiation.

Starting point is 00:36:08 It's does that save? But that was for the days. And then I saw the advent of the launch of the iPad. And of course the iPhone was about out in the same time, but you would start seeing these babies at one year old or, you know, just, you know, whatever they could function starting to use the iPad and you're like, wow, that's going to be kind of interesting how that works. How safe is it for children to drink it as well?

Starting point is 00:36:33 It is a very safe. Yeah. You know, we use the actual fruit juice, you know, actual orange, actual strawberry, unless you're allergic to those, or if you're allergic to, you know, Omega, then obviously, you know, you're probably to those or if you're allergic to you know Omega then obviously you know you're probably not a suitable you know person for that but it's very very safe all the ingredients been you know tested out shelf life testing no no issue at all it's so that's why my kids today they drink at least one bottle a day I do something more than one bottle a day myself I truly believe the

Starting point is 00:37:03 product is you know especially, especially the ingredients, the premium ingredient that we use is definitely safe to, to be consumed long term. Yeah. And it has lutein in it, if I'm guessing that right. And then, you know, that's a big deal. Yep. Normally found in tomatoes and stuff. Yeah.

Starting point is 00:37:19 That that's also the, the lutein and zeaxanthin, those are two key pigmentation for the maculas. So it has to be the right, the right correct ratios. A lot of vitamins out there. If you look at them, their ratio is not five to one. So that that's very, very important. Yeah. Yeah.

Starting point is 00:37:35 Jorge, anything you want to add to that? I think don't, don't give eye patch to babies. My advice. Make them wait. don't give iPads to babies. That's my advice. It's a babysitter, right? You go, you go to dinner. How many times do you see this? You go to dinner. First of all, you might go to dinner and you see other people there on the phone instead of having a conversation, right? That's the first thing. So try, try to socialize more, stay off the screen,

Starting point is 00:38:06 start when you go out. If you go out with your baby or your kid, instead of giving them a phone, there's a lot of other new toys that are made for children that they can touch and squeeze and do different things so that they're more engaged, not only with the eyes, but also with their hands, that instead of handing them a phone, because the damage that we're doing with the kids for the kids, it's something that parents are not considering when they give them the phone. It's, I need some peace. Here's the phone. But then the other thing that happens is the phone addiction, the screen addiction. And you're, you're, you're making that child that's one year old addicted to a screen.

Starting point is 00:38:50 And then when they're four or five, you say, okay, I'm going to confiscate the phone or you have screen free hour and then they're going to have to have withdrawals. They're going to because they're addicted. And that's one of the things that, that we have to address because we are responsible entrepreneurs. It's not only the solution, but also let's avoid the problem. Yeah. The pretty wild man in your eye health is just so important. I mean, you got to have your eyes.

Starting point is 00:39:16 There's been times where my dry has been really bad. You know, do you find that it helps reduce the amount of these, you know, these little tubes, those you listening on the phone, You know, do you find that it helps reduce the amount of these, you know, these little tubes, those you're listening to in the audience, I'm holding up one of these little preservative hydration tubes that are designed for, for me, they're designed for the lens I wear, the Scalera lens, but they also help. But man, whoever made these things, I mean, you get about one or two shots for your eye and these things, they cost a fortune. And I don't know, the plastic must just fill its own landfill on its own.

Starting point is 00:39:52 But boy, if I could go through less of these, that would be great. It saved me a fortune too, really, when it comes down to it. Yeah. We definitely, for the dry eyes, let me give you a couple of cases. One of my patients, she's the branch manager for a local bank, pretty big bank right here down the street. She'd been seeing me for, God, how long? 10, 15, 20 years maybe.

Starting point is 00:40:12 I always came back for basically same complaint, her eyes are dry, everything, putting plugs there using the artificial tear, the tear eye drop that you just shown right there, right there pretty much. And it's just getting frustrated and she'd spend all the money every month trying to treat her dry eyes. Unfortunately, she's still on her computer.

Starting point is 00:40:30 I don't know, seven, eight hours a day. So she started drinking the eye drinks. So she'd drink on the average one to two bottles a day, especially toward the end of day in the afternoon after lunch. And she came back a couple of weeks later, told me that within less than a week, you know, four or five days, her eyes feel less sore toward the end of day, she knows a huge difference. So she thinks that, you know, obviously, it's definitely everything stays the same. She's still spending the same amount of time on computer, drinking her coffee,

Starting point is 00:41:02 her tea, whatever, you know, natural diuretics, but just, you know, in addition to those, she started drinking. I drink. That's the only thing that's different. Wow. She felt there's definitely an improvement from there. So that's, you know, we had a couple of cases like that and obviously we'll have more in a couple of months because we're collecting more dry data right now.

Starting point is 00:41:21 Yeah. I mean, if I could go through less of these little eyedrop, preservative squirter things that use for eye, I mean, there's six, seven, there's probably like 10 used ones on my desk right now. They're not from today, but probably a couple of days, but the, you know, I can go through a lot, especially if I'm really tired or blue eye and I don't really pay much attention to it. I really should, but you know, this is, you know, what we're discussing here.

Starting point is 00:41:46 So as we round out the show, give us a final pitch out to people to order the product, get to know how it's better, how they can reach out to you guys and learn more. Okay. The website is the www.theidrink.com. You can place your order there, subscribe there. Doesn't matter. You just order one bottle or a truckload. We'll send those out to you. And then obviously on top of that,

Starting point is 00:42:12 the major takeaway, Jorge mentioned that after he made that statement about the iPad, maybe the price of the Apple stock just went down a little bit. But anyway, try to control the amount of time you spend on screen. That's the most important. And also get a good pair of lenses that filter out the blue light. At all times or at all times? As much as possible because I wear them because I, you know, I wear them myself right now. Every time I sit in front of a computer, I put them on.

Starting point is 00:42:39 All my kids have these lenses right now. There are different, you know, so many different lenses out there. Some are horrible, honestly, they feel, because we have equipment that measure the amount of light being transmitted. So some are very, very bad. Some are, there are several good ones out there. So make sure you do your research, find the good ones, and invest in a good pair of lenses.

Starting point is 00:43:03 I think personally, I think lenses are a lot more important than the frame. Yeah. That's for this way. Invest into those lenses and to protect your eyes. Otherwise, down the road, I guarantee you, there's another tsunami of eye problems 10, 15, 20 years from now.

Starting point is 00:43:20 We'll see them. Yeah, I can definitely predict that right now seeing from seeing patients every day what we'll see them. Yeah, I can definitely predict that right now, seeing from the, just from seeing patients every day, what we experience right now. Wow. And that's just crazy that it's happened younger and younger, but you see people addicted to things. The other, the other topic I was going to mention was gaming. So I'm a big gamer. I play with a lot of people in the gaming community. We review a lot of products for gamer communities, like Blue Eye products. Because I mean, you know, I've spent, I think I spent sometimes 12 hours on a day gaming for raids and different

Starting point is 00:43:51 things, you know, and I'm older. I didn't get into gaming till later in life, but I've always been in computers with working. But you know, these young, these young kids that game, you know, they're 10, 12, you know, they start, they start fairly young gaming. I mean, I think a lot of the, the really young kids, they, they, you know, I don't, I don't know what the years they start, but you know, they get in that roadblocks and the Minecraft. And I remember my niece and nephew when they were like really young,

Starting point is 00:44:18 they were in the area playing Minecraft and stuff. Yeah, right away, you know, that's, that's another thing, you know, on top of the screens. So what, what, what do you like to play? It kind of depends. Destiny was a big game for a lot of years called duty. I'm back playing division two again. Yeah. Those, those are some of the ones I play as well in a big game. I started young.

Starting point is 00:44:41 I started with the Italian. I started young I started with the Italian. I started young with first-generation computers and now like you I play the same games I'm playing Assassin's Creed and my ninja combo and and that's another problem that you just mentioned the gaming because now you're adding somebody like us that are in the computer working the whole day. But then for fun, guess what we do? We go on the screen again, forget the phone. This is just the screen plus the phone. And we might play and like you said in Destiny, when you're doing raids or you're playing with people, sometimes we even feel responsible. You can't leave because you're in it as a team

Starting point is 00:45:29 and you might stay there at two o'clock, three o'clock, four o'clock in the morning. You don't even know maybe you're drinking coffee or drinking Red Bulls, which don't hydrate. And this is another great use of the I drink when you're gaming and you're going to stay late now you're hydrating and you're putting vitamins in your body and protecting your eyes while you game. So it's another use for us gamers. You know, I used to drink a lot of vodka for 20 years. I'm a big guy and I have a high resilience to everything, including aspirin. And so I used to drink a lot and I can't think of probably how many times I

Starting point is 00:46:06 dehydrated myself drinking and then I would, I would be drinking and gaming with my friends, you know, we'd be working on a raid or whatever the hell it was and, and, and yeah, I just look back on some of the stupid shit I did across my life and I'm just like, it's a wonder, I mean, from talking to you guys, I should be blind at this point, which I pretty much am in my left eye and my right eye. Thank God that thing stopped going bad on me. I don't know if maybe we'll go back the other way, but some great stuff here guys. And as things that parents should be aware of with their children, and then we should be aware of as they grow up, isn't

Starting point is 00:46:42 amazing how much, you know, all this great technology, it's like, Hey, this technology is amazing. You know, I know my mom and probably I have the problem because I'll sit in bed and flip through Tik Tok and then I'm awake all night and 4 a.m. rolls around and you're like, what? I just, I just looked at one more Tik Tok slide and, and now it's 4 a.m. you know, this is something that's really important to my, you know, one of the things my mom's dealt with is the blue eye.

Starting point is 00:47:08 She can't fall asleep at night because she'll watch TV and she's learned that, you know, you can't turn that TV on while you're laying in bed. You know, it's a temptation. Cause I do the same thing with my phone. I'll sit there one more tick tock and, and then you can't go to sleep. And you're like, why don't I go to sleep? It's cause your brain's going, Hey, stupid. We think the sun's still out, right?

Starting point is 00:47:27 Gentlemen, thank you very much for coming to show. Give us the.com is one more time as we go out, go to the, I drink.com subscribe so you can get it at home every 30 days. You don't have to worry about it. One for you, one for your kid. And let the teenagers go blind. They're annoying. No, I'm just kid. And let the teenagers go blind. They're annoying. No, I'm just kidding.

Starting point is 00:47:47 Don't do that. They're teenagers. They'll get over it. They'll, they'll come back and love you someday, but they always want money. Anyway, thank you very much gentlemen for coming to the show. I'm going to be checking out the product and ordering some up here because I really want my, I really enjoy seeing stuff. So I'm kind of into that seeing that kind of helps, especially if you want to look at a beautiful

Starting point is 00:48:10 woman or whatever your spice of life is, you know, if you just want to see a beautiful sunset stuff, you know, take care of your eyes. Cause man, I tell you, when you get old and the body starts falling apart, you know, it ain't fun. And you, you kind of start feeling the road that you did for 40, 50 years. Things you did yourself. You really start feeling them. You're like, I think I can feel that thing I did in 1982.

Starting point is 00:48:35 Take your eyes people. It's, it's the most important, one of the most important things. You might want to take care of the heart and a few other things, but you know, they can replace that evidently replacing eyes. I don't think it's a thing yet. Is it? I know there's cornea transplant, but Yeah, you can't replace your eyeballs. Damn. Damn. Yeah. You can replace my heart. I can't replace my soul though. So little long time. Anyway, thank you very much for coming to the show. Gentlemen. We certainly appreciate it.

Starting point is 00:48:59 All right. Thank you. Thank you. Thank you. And thanks so much for tuning in. Go to Goodreads.com for just Chris Foss, LinkedIn.com for says Chris Foss, facebook.com for says Chris Foss, Chris Foss, one the tick tockety or up where we're fine. Their website, the idrink.com. Thanks for tuning in. Be good to each other. Stay safe. We'll see you next time. We'll see.

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The Chris Voss Show - The Chris Voss Show Podcast – Dry Eyes No More: The Revolutionary Drink Saving Your Vision

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