The Chris Voss Show - The Chris Voss Show Podcast – G.O.A.T. Wisdom: How to Build a Truly Great Business–From the Founders of Beekman 1802 by Dr. Brent Ridge, Josh Kilmer-Purcell

Episode Date: June 30, 2025

G.O.A.T. Wisdom: How to Build a Truly Great Business--From the Founders of Beekman 1802 by Dr. Brent Ridge, Josh Kilmer-Purcell https://www.amazon.com/G-T-Wisdom-Business-Founders/dp/1647829771 Beekman1802.com "G.O.A.T. Wisdom is a glorious and profound book that will make you think deeply, feel more, and take meaningful action. With soul-stirring stories and zingy insights, this isn't just a book you read, it's one you experience, share, and return to again and again." — Sally Hogshead, New York Times bestselling author, Fascinate: How to Make Your Brand Impossible to Resist Twelve timeless principles for building a business, from the founders of Beekman 1802. Have you ever wanted to create a business that's not only good but great? Have you ever felt as though you're destined to do something bigger and more significant with your life? If so, you should know that you don't need millions in funding, a marketing department, or influencer status. If you have an idea, the determination to bring it to life, a deep and abiding belief in your product, and a devotion to your customers, you already have the humble starting point behind one of the world's fastest-growing and most beloved brands: Beekman 1802. Brent Ridge and Josh Kilmer-Purcell launched Beekman 1802 in one of New York State's poorest counties with no funding, and in the middle of a punishing recession. They didn't have much of a business plan. But they did have some timeless wisdom that Brent's and Josh's parents and grandparents had taught them—the "greatest of all time" principles for good living that can also be used as a foundation for any business. In this book, for the first time, Ridge and Kilmer-Purcell present the twelve principles that made the biggest difference in their entrepreneurial journey, and show how these principles are relevant for anyone ready to defy the odds and grow a brand that matters. Whether you're launching your own venture, growing a side hustle, or looking to make a bigger impact on your company, G.O.A.T. Wisdom will give you the tools, the confidence, and the inspiration to build something meaningful and lasting that your customers will value and feel they can't do without.

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Cause you're about to go on a monster education rollercoaster

with your brain. Now, here's your host, Chris Voss. I'm most advised here from the ChrisVossShow.com. We will soon come home. Ladies and gentlemen, welcome to the big show. As always, the Chris Vonn Show is the family that loves you but doesn't judge you. At least not as harshly as your mom because she's still waiting for you to measure up and get good.

But that's why you listen to Chris Vonn Show so you can be a better person and impress everyone and maybe your mom will love you someday, but I don't know. I've seen some of you so she's probably going to live disappointed. Anyway guys, refer the show to your family, friends and relatives. I'm insulting my audience now. What the fuck is going on? I love you guys Anyway, guys go to good reason calm fortress Christmas LinkedIn calm fortress Christmas Christmas one on the tik-tok Itty and all those crazy places on the internet today We have two young amazing men on the show to share with us their unlimited knowledge,

their depth of experience and all that good stuff. Their book is called Goat Wisdom, G-O-A-T, Wisdom, How to Build a Truly Great Business from the Founders of Beekman 1802. We have Dr. Brent Ridge on the show with us today and Josh Kilmer Purcell We're gonna be talking to them about their insights and how you can get your mom to love you again and appreciate you I suppose I don't know the pair founded 1802 in 2008 after purchasing the historic Beekman farm in Sharon Springs, New York where they started researching the nutrients in goats milk and began making goat milk soaps and gourmet cheeses. Today the company has over 100 employees and is recognized as one of the most successful

lifestyle brands in America by NASDAQ, Inc. magazine and Wall Street Journal. That'll get your mom to love you. In 2019, they set the record for the is going to be the callback joke of the show. They set the record for the largest beauty brand launch in the combined 37 history of both HSN and QVC. That's quite the feed. If you've ever known a woman who shops on a, on a QVC and HSN, they buy a lot of stuff. Um, thousands of people visit their flagship store and tour their place each year in rural Sharon Springs.

And they were the stars of the fabulous Beekman Boys. They were a first-gate couple to have their own television series on a national network. They competed and won the amazing race on CBS. They published four best-selling cookbooks, a home decor book, and published an award-winning quarterly magazine, The Beekman, 1802 Almanac. Thanks for coming on the show gentlemen it's so wonderful to have you. Give us both your dot coms or wherever you want people to find you guys on the interwebs. Yep they can find us at Beekman1802.com and our personal page is Josh and Brent wherever you you consume your social media there you guys and you guys have a combined is it for both you guys we got everybody's

okay yeah I have a secret one but we don't need to tell Brent that okay moms everywhere with us moms everywhere love what we're mom verified? Mom verified. Maybe that's a new brand. You guys should build a website or app or something. You know, mom verified. I need that on my Tinder. Maybe I should put that in my Tinder profile.

Mom verified. My mom says, my mom says I'm special. So you should think so too. Yeah. In fact, she, she puts that on the helmet that I wear when I'm not on the show. So guys, give us a 3000 overview. What's inside your new book? Well, our new book is Goat Wisdom, How to Build a Truly Great Business and Goat, of course, Greatest of All Time. But it also goes back to our farm and our beginning of our business. We're now

a nine-figure business, but we started around our dining room table, making goat milk soap with our neighbors. And it really is, our book goes against the conventional grain of entrepreneurial publications these days that are all about, you know, the one magic thing you're not doing, the one secret trick you don't know about. What we did was we went back and looked at wisdom, like age old wisdom, we took 12 different maxims, and then we applied them

to today's contemporary business scene. So really showing you that it's not anything you don't know already, it's these things you know, you just need to know how to apply them to modern business. Ah, do you wanna jump in here with your thoughts on that Brent? Well, yeah, I agree. Did you know the reason we wanted to write GoWizm is obviously we have started this

company in a very small place in upstate New York, the population of Sharon Springs is 547 people and we grew the business from that little shop on Main Street in Sharon Springs to now selling around the world. And I think when we started writing the book about two years ago, which let me just say, it's probably the last business book to ever be written without the help of AI. We were really kind of flummoxed by the idea

that the only visions of success that you see, particularly on social media, which of course is mainly the media that people consume these days, were tech billionaires or, you know, influencers who may or may not be successful but they're portraying themselves to be successful. And we wanted to say, you know what, there are plenty of successful Main Street millionaires out there who built their businesses on Main Street, these businesses that are the backbone of the American economy, and there are plenty

of people out there who dream of having that type of business. And so we wanted to write a business book for those people who want those types of businesses and give them all the tools that they would need to lay that foundation to create a greatest of all time business no matter where they happen to be. How to create a greatest of all time business, the Tom Brady of business. That's right. I guess that's right. Maybe. So I notice in the chapters, you guys have a lot of really interesting, I don't know what the right word for it might be, kitschy titles. Chop your own wood, it will warm you twice. Principle number one, which I guess is in the preface. Is that a chapter then? Oh, I have

the advanced copies. That's probably the confusion there. I have the advanced readers copy, so all things are not quite where they would be at the end. But chop your own wood, it will warm you twice. When the well is dry, we know the worth of water. A bad workman blames his tools, make hay while the sun shines, empty vessel." Why was it you kind of chose to use some of these, what would you call them, analogies? Kirsten Maxxums, yeah. Pete Maxxums, Axe pops. Kirsten Maxxums, yeah, proverbs or Maxxums.

And we chose to use them because they're wisdom. They're things that have been Tried and true over Millennium and it's not a coincidence that many of them are farm-based or agriculture based You know, I see that team. Yeah, that's what that's where you know mankind success started But what we want to do is say these these proverbs that your that your grandmother knows that your mom knows that you know These are the things that are still applicable to today's business. Even though it might sound like you need to know everything about digital marketing and AI and all that, at the end of the day, they all filter down through these age-old products. And these things are tried and true. The world is full of so many different people telling you this

new thing and this might work or this, you know, these are the things that are tried and true. It's also they've been handed down for hundreds of years. They've been verified. And the reason that they exist and the reason people still say them is because there is truth to them. And as you know, I'm doing, you know, thousands of, you know, podcasts over the years, there is a lot of information in the world, too much information for our brains to comprehend,

but there is a difference between information and wisdom. And what we're putting out there is wisdom. And by the time you finish the book, not only will you have this wonderful, inspiring story about how we lost everything and then built this up from nothing. But you will hopefully learn whenever you're presented with information in this wide world of information that we exist in, you will understand what are the bits of information that are most important to you and then you will immediately be able to convert them into wisdom and apply them to the problems that you're talking about in your business or in your life.

You know, so for example, one of the proverbs there is an empty vessel makes the most noise. We've all heard that before, but what does that really mean? And that equates to sort of competitive analysis. And we started our business and we, for a long time, we would have business envy and be jealous of other brands that were starting and blowing up overnight. Then over the years, we watched these brands that blew up overnight just disappear just as quickly. What we learned was an empty vessel makes the most noise.

When you're looking at your competitors, don't just look at the noise they're making, the PR, the top line. Look at their core, their authentic roots of their business. Is there a there there? And if not, don't waste your time doing competitive analysis on them. And you guys, you guys have been through quite the journey.

Tell us about, give us an opposite of your guys's journey. Why you started this company? What was the proponents behind it? You know, what put the two of you together as partners? Uh, and what was your journey like if you can give us a rundown through that? Yeah, well, we met in New York city.

Brent was a physician, uh, and he worked for Martha Stewart. He started her health and wellness division. I worked in advertising for many years. I was also a writer. We met 26 years ago and, uh, and we, in 2006, we found this farm in upstate New York. We were just on a weekend trip, you know, going apple picking from the city. We found this farm for sale. We bought it.

We loved it. It was just going to be a weekend place. And then we got a letter in our mailbox from a neighbor. His name was Farmer John. He was losing his farm. He had 80 goats and he was going to lose his goats. And he said, you have an empty barn. You have a little cottage on the property. can I come out, mow your lawn if

I can bring my goats? And we said, sure. What you know, we thought at the time, it would be fun to come up on the weekends and have a petting zoo for our friends. But then, two years later, 2008, the big recession hit. And we both lost our jobs in the city within one month of each other. So we literally had nothing to our names except these 80 goats and farmer John. And so we literally Googled, what can we make with goat milk? And the first thing that came up was soap. And now we sold 60 million bars of soap since then. Plus of course, our whole line of skincare.

And so you guys turned a goat milk into, I don't know, the business lemonade. And this is kind of interesting opportunity, you know, it comes, it's interesting how opportunity comes in so many different ways. Were you guys initially financially successful or what sort of journey did you go on there? Yeah, well, we were both living and working in New York City. I had been a physician, I was on faculty at Mount Sinai Hospital in New York City, and then went back to NYU to get my MBA and went from there to Martha Stewart's company. And Josh was a very successful advertiser, working his way up to partner with his last agency.

And so, you know, by that time we were in our early 30s and we thought the future looked so bright in 2006, which is what gave us the comfort to buy this weekend place, what we thought we were just gonna have as a weekend place in upstate New York. But I love what you said about opportunity because I do think that that is one of the things that has made us successful as entrepreneurs is that there's never been an opportunity

put before us that we didn't thoroughly examine. Even when it seemed like the most outlandish idea or completely not applicable to anything that we were doing, we always examined it. And a lot of the times, some of the opportunities that we made, most people would have turned away, we said yes to and they made all the difference. And, you know, one of them was the TV show. After we had lost our jobs in the city, you know, Josh was just trying anything he could to get, you know, a new job is interviewing for

hundreds of jobs at the time. And he went this job at Discovery Network to be the head of marketing, right, Josh? Yeah, and then the president of marketing, right, Josh? Yeah. And then the president of the network, she said, you know, you don't, you're not great fit for this job, but you're the story about the farm and the neighbor and the goats. Maybe you should do a reality TV show. Honestly, our, our, you know, our thought was no way. I mean, this was the era of honey boo boo and you know, swamp. And we're like, you know, how could you? Yeah. There's no way you're going to start a respectable

business from a reality TV show. And, but we said, you know what, we're going to do it. And we made an agreement with the producers and we said, look, you guys can make as much fun of the two of us as you want. We can. We can manage our own PR, but you can't make fun of our neighbors in this rural town because they're the ones that we're working with to start this business. So we looked at the opportunity, what looked bad, we shaped it in a different way, and it turned out

to be one of the most positive things we ever did. Wow. You know, it's interesting. People like to see people's journey. They like to see, you know, it's kind of funny. There's an old adage that, you know, people like to see how the sausage gets made, but I think more people do. I think maybe, you know, I share a lot of stuff from my life that seems to inspire other people to do whatever they want to do to apply. They can use the lessons to apply to their thing.

Of course, people, they love entertainment. There's lots of different, I usually like more logical, cerebral sort of entertainment. I never watched the Jersey Shore. I don't think I've been past five minutes of it, but no, I usually like watching, I used to watch business reality shows. Survivor, when it first came came out was kind of interesting. After that it became kind of redundant. It was like just repeat in my opinion. I mean, I'm sure people love the show. I'm going to get letters from the survivor crowd.

Anyway, so now you guys have created, I'm looking at your website, Beekman 1802. Am I pronouncing that right? Yep. Yep. And the way the company got its name was that the farm that we purchased was built by a gentleman named William Beakman in the year 1802. So that was how we named the company. And you guys have opened this up to a skincare line, cleansers, face masks, face wipes. You guys have opened this up to a huge amount of products.

Oh yeah, we're one of the biggest independent beauty companies in the United States now. We're the number one beauty brand that crosses QVC and HSN and one of the top brands in Ulta Beauty. And it really was because we listened to what our customers asked for and wanted, and we applied a science background to research the goat milk and figure out why it was so beneficial to people's skin. But I think it really does come down to listening to the customer. When we started the company,

it was kind of like a Martha Stewart light type company. We had several different verticals. We had the soap and the skincare. We had gardening. We had furniture design. We had artisanal crafts. But the customer said, no, this soap is what's changing my skin. And we say from that point on, the company grew neighbor by neighbor by neighbor. One person used the product. They told another person. They used it. They told another person. And we, yeah, and we really built the business, we say the old fashioned way, which is again what we try to get across in the book.

We didn't take investment until 11 years in. We did it the way our grandfathers built their businesses. My grandfather had a grocery store, Brent's grandfather was a farmer. We did it the old fashioned way where we didn't spend a dollar fifty or we didn't spend a dollar till we made a dollar fifty. And we always talk, Brent and I always talk about this shark tankification of America where entrepreneurs, and we love shark tank, we love watching it, but nowadays if you have an idea and you're an entrepreneur, the first thing you do is think you have to go raise money in order to start your business.

And if you start your business by raising money, you've started a fundraising business and you will continue to chase that money. Where we built it the old fashioned way, we used the wisdom that we had learned in our previous careers to grow the business from $1 to $2 to $5 to a million dollars and really did it that way. Well, uh, you know, pretty interesting, uh, on how that, uh, on the, how that goes now you guys, and now you guys are, are you guys, uh, you guys are a couple, right? You guys married or how does that work? Sometimes people don't do well together when they work together as a couple in

marriage or just even you know I've had girlfriends in like hey I'm gonna come to work for you as the secretary I'm like no you're not because we'll be over you know I'm I need people I can fire but and I know you so you wouldn't even make it past the hiring point I know all your demons but a lot of people don't work well together I mean, it's it's hard. It's hard enough to have a you know marriage and relationship in today's world But so how do you guys make it work? What's the secret to getting this longevity you guys have had in your business where you know? You're not each other's throats every day. I mean, Brent's fired me three times today.

It's been really rough. It gets a raise. There you go. I do think that part of it was that we were, the business was forged by fire. You know, we both lost our jobs. We were both in the exact same situation. If we were gonna lose the farm,

we were both gonna be homeless. So we really started from the very beginning building it together. And I think if you're a couple in a relationship, anytime you have a project that you're working on together, it strengthens the relationship. But because we started the company in a very visible way, we were always very present on social media, of course, and there was the TV show and then the amazing race. So people knew us as a couple anyway, growing business as a couple. So even in the times when it was most stressful, like the times when we, you know, didn't know if the business was

going to succeed and, you know, finances were tight and we would fight and those stressors were most couples or even most business partners might go their separate ways. The idea that we were in a fishbowl and people were watching us probably kept us closer together than a normal couple would. However, over the years, we have figured out a great strategy for how we work together and how other whether they're business partners or romantic partners, how they can work more closely together. And we call it the 51% rule. And we lay this out in the book,

but the idea is most partners in business, they divide their responsibilities up by their skill sets. Usually somebody's good at finance, somebody's good at creative, somebody's good. And we believe that's the wrong way to do it because if you're in partnership with someone, you have a lot of overlap. Brent and I are both creative, we're both a little bit financially savvy, we're both a little bit operationally savvy. So when you divide things up, it doesn't work. So what we do is the 51% rule where whoever has the most passion for a given topic or project, whoever has the most passion for it has that extra 1%. And the reason we do that is the person with

49% can't walk away and say, this isn't my problem. 49%, you still have to point out all the flaws in the other person's thinking so that you forge their idea and make it better. And then the person with the most passion is also the one who's afraid to not have it work. So they're going to work that much harder to succeed. So whoever has the most passion should have the decision making on whatever project it is. That's how we made it work for us. And we talked about that in the book in depth and how partners can best work together and sometimes when you shouldn't work together. Oh, so there's times where you may, you may, you may want to not go your separate ways, but maybe, you know, let maybe delegate the tasks to each person there. Yeah. And sometimes, sometimes go separate ways. You know, they're not, you know, not

founding partners, probably not, but you might have long-term business relationships that you've had for a long time, but just because you've had them a long time doesn't mean it's the right relationship for today, whatever your challenges are today. So we talk about how you can separate in a productive way for everybody. You know, I, I, and it's interesting you guys both have the same sort of skill set. So my best relationships and I don't go into business with relationships, the, uh, I'm just a horrible person to stay with. Most women figure that out very quickly. And uh, you know, my longest best friend business partner relationship was with someone who

was really good at following the rules and they had the opposite of skill set that I did. So I had the visionary leader, the innovator, the go getter, the driver, the high communicator, they were the complete opposite of me. They were the person who could do the dull work, you know, the day to day stuff that was redundant, you know, like, you know, was redundant, like the accounting and stuff that was really boring to someone like me that you just kill me if I have to do something redundant like that.

But that's their safety zone. That's where they're really good at it. And so we were always a great compliment and I found I worked better with those people than bumping heads with being creative. So I think it's interesting you guys both have that same sort of creative visionary drive. But thankfully you found that balance.

You found a way, you come up with rules and design things that can make it work. Yeah, and I think even though we might have similar skill sets, we have very different personalities. And I think that's where we compliment each other in the way that you're saying that you find people who compliment you. You know, I am a tend to be a very optimistic person. So I think anything is possible until someone shows me the data that says it isn't possible. So I will always be the person say says, yeah, we can accomplish this right up

until the point where someone shows me the data. And one of the examples of this that we talk about in the book is in the first, you know, our first big order that we ever got for the soap bars, which was the first product we started making was with a company called Anthropologie. And now this is a nationwide retailer and they have ordered 52,000 bars of the soap. And at the time, there were only three of us. There was myself, Josh, and Soapmaker Deb. And we had about six months to get the order ready. And we could not afford to hire another single person because we at that point had, we're so desperate to

get national distribution that we had negotiated a price per bar of soap that left us making about five cents per bar. So it was like probably a margin of 10%. It was terrible. And so we really couldn't afford to hire anybody else. And so I said, no, I can sit here and wrap all these bars of soap myself, these 52,000 bars of soap. And I tried, I really tried. When I first started, it was taking me about 20 seconds to wrap each bar. And I ultimately got down to about seven seconds per bar. And then we were about two or three weeks out from having to ship the order. Josh,

you know, Josh kept saying, No, you're not to get it done. I'm like, I can get it done. Yeah. When Brent says optimistic, I say delusional. So I actually sat there in another room without him knowing and watched him and timed him doing the bar to soap. And then I calculated and I said, Brent, you can wrap 24 seven and we're not going to hit the deadline. So that's and so what we did then was we called in the neighbors and they came over and helped us wrap the soap. But it was that, you know, Brent's optimism that, you know, got the order in in the first place and made us, you know,

double down and say we could do this when I would have said from the start, there's no way. And then of course, my pragmatism where I was like, Brent, we have to figure out a better, more efficient way of doing this. Pete Yeah. It's, in calling in the neighbors, I know it's one of the chapters in the book is love thy neighbor. Is some of that, I think, in the book and, you know, it was interesting too, you guys said early on that, you know, you protect your neighbors from the reality show producers. Jared Yes. No, neighbors have always been very important to us. That's why that's the final chapter in the book, because that's the most personal proverb for us, love thy neighbor. And of

course, a lot of people have that has, you know, religious overtones because of the Ten Commandments. But if you look at any culture, religion aside, there's some proverb or maxim in every culture around the world that talks about the importance of respecting and honoring your neighbor. And, you know, when we started this company, of course, it was Farmer John who, you know, brought his goats. He was the original neighbor, we say. And then when we had that big order, our neighbors came and saved us by helping us for free, sit around our dining room table and wrap these bars of soap. And as I said before, we say we grew our company neighbor by neighbor.

It has always been a word of mouth. And so we now call all, we have always from the beginning called all of our customers neighbors. We don't have customer service. We have neighbor services. When we're on QVC or HSN, you know, talking about the product and someone calls in to talk to us, they always start every call with, Hi Neighbor. That's how everyone in the community who uses our product consider themselves.

We can be walking through the airport and people won't say, Oh, there are the Beakman guys or there's Josh and Brent. We will hear people shout, Hi Neighbor, down the corridor of the airport. We will look around and we'll find a person waving to us. And that might sound like a silly marketing thing, or a tagline or something. But what it does is it deepens the relationship with our customer.

A business and a customer, that's such a transactional word, a customer, but a neighbor is a relationship word. And so when our team, Team Beekman, knows that they're dealing with a neighbor, not a customer, they treat our customers better. And likewise, our customers feel like they're part of a neighborhood, not just, you know, sending us money. Hmm.

Well, I love it, man. And, you know, there's something like those middle of America, rural sort of people, they're kind of the heart middle of America, rural sort of people. They're kind of the heartland of America. At one point, before COVID, we were getting ready to tour around and we did a lot of events, big shows like CS and NEB, South by Southwest. We go interview people. What I was going to do was get a van so I could take my dogs with me on my trips One of those Mercedes runner vans and you know make us like it's sleep in it and I could take my time Going to events instead of doing this red-eye rush in and out and what I was gonna do is I love greasy spoons in old In old towns the gut. I love I don't know what it is. I just love them

I know I have little jukebox there on every table. I love just there's something about that fucking grill that's been cooked on for 50 years or whatever. Yeah, it's crazy. And, and, and I was going to go interview the people and, you know, most of these would be the cities that got bypassed by the freeways when they built them. And, you know, there's these classical towns, there's beautiful photography, you can take in them. There's interesting conversations you can have with people like, why do you stay here? You know, the freeway pass you by there's, I don't know, 2000 people, 500 people in town, like, why do you stay here? Why? What are the values that you have? What is this important to you? Why haven't you done what other people have done? Maybe moved to bigger cities and stuff, but there's a, there's a real, it is the fabric of America, those sort of areas.

And, uh, I just always love the people. They're just, they're just down home. You know, if you go to LA, you're going to find a whole different style of people, you're going to find middle America. And that's it. Yeah, go ahead. We completely agree when we started the company, I can't tell you how many home and garden shows we did in like, you know, B and C markets, meeting the people and even to this day, you know,

when we write a book, as you know, Chris, don't make a lot of money writing a book. We write the book because, you know, we like to get out there. We like to do book signings, we like to meet people, we like to meet the neighbors, and we think that's critical. It's like a lost art form. People don't go out and meet people. It is the majority of America.

Middle America is the majority of America, and anybody who starts a business from a boardroom in New York and they think their customer base is within 50 blocks of them, they're missing out on the largest market share out there, which is middle America. Yeah, it's crazy. It has been particularly problematic, I think, over the last five years because if you look at companies as they get larger and larger and the executives of the company get more

and more separated from the customers that they're serving because, you know, all of these executives get into their own algorithms, you know, on social media. So what they see of the world is very, and, you know, it's a problem in America that the people who are leading companies aren't understanding how their customers are living. Yeah. And I think because we still live on the farm in Sharon Springs, New York, and we're still in this small town, we have a very realistic understanding

of what people are going through. I just came in from weeding the garden. Mm-hmm. Well, there's something about working the ground that keeps you grounded. Maybe that's the title for a book or a t-shirt. Oh, no, that's in Don't Waste That Volume II. We're going to use that one.

Working the ground keeps you grounded. And maybe that's why, you know, free on some times we did that. And it seems like when we stopped doing that, we've kind of fallen away from ourselves and stuff. And, you know, I mean, that's, that's kind of where things are at nowadays. So you got to try and do better. Well, guys, as we go out, give people the final pitch out to check out your websites, order up your products, check out your book as well, et cetera, et cetera.

I'll give both of you a shot at it. So take a turn. Yeah. Well, I'll say, for all the moms out there, because we know they love us, if you have someone in your family, maybe it's someone who just graduated high school or someone who graduated college, or maybe it's someone who's just lost their job and they're trying to figure out what they're going to do and maybe they don't think they have the skills to do something on their own. That's exactly why we wrote Go Wisdom

and we hope that our personal story is inspiration but we hope that the practical advice that we give in the book really does help people make the life that they always dreamed of. And you can you can find the book in any bookstore or of course on Amazon and you can check out all of our products at Beekman1802.com on QVCHSN or in Ulta Beauty. Well thank you very much gentlemen for coming the show we really appreciate it. Thanks Chris. Thank you. Thank you Thank you. And thanks for tuning in order of the book wherever fine books are sold It's called goat wisdom how to build a truly great business from the founders of Beekman

1882 or I'm sorry 1802 just to get that exactly Thanks for tuning in go to good reads.com for chest Chris Fress, Chris Foss, LinkedIn.com, Fortress, Chris Foss, Chris Foss 1 on the Tik Tok, and all those crazy places. Be good to each other. Stay safe. We'll see you next time.