The Chris Voss Show - The Chris Voss Show Podcast – GoodFair CEO Topper Luciani & Ryan Merket, Head of Product & Engineering

Episode Date: May 18, 2021

GoodFair CEO Topper Luciani & Ryan Merket, Head of Product & Engineering GoodFair.com

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. Get ready, get ready, strap yourself in. Keep your hands, arms and legs inside the vehicle at all times. Because you're about to go on a monster education roller coaster with your brain now here's your host chris voss hi folks this is voss here from the chris voss show.com the chris voss show.com hey we're certainly appreciative of you tuning in we certainly appreciate it oh my gosh another show We've got a really amazing show with a really amazing new startup company. Well, they're not new anymore. Maybe they are. I don't know. They're killing it. They're killing it, I say. And so we're going to be talking to them

today. To watch the video version, just go to youtube.com, 4chesschrisvoss. Hit the bell notification button. Refer all the show to your friends, neighbors, relatives. Get them to scribe on iTunes and all the different syndications platforms. Go to goodreads.com, for which has Chris Voss, who you're reading over there. Go to all the Facebook groups, LinkedIn groups, and Instagram groups as well. Today, we have two amazing people on the show with us. One gentleman I've known for several years. He is part of a group called Goodfair. And we have the founder and CEO, Topper Luciani, with us, and my good friend,

Ryan Marquette. And this episode is brought to you by our sponsor, ifi-audio.com, and their micro-iDSD signature. It's a top-of-the-range desktop transportable DAC and headphone app that will supercharge your headphones. It has two Brown-B Burr DAC chips in it and will decode high-res audio and MQA files. We're using it in the studio right now. I've loved my experience with it so far. It just makes everything sound so much more richer and better and takes things to the next level. IFI Audio is an award-winning audio tech company with one aim in mind, to improve your music enjoyment of quality sound eradicate noise distortion and

hiss from your listening experience check out their new incredible lineup of dax and audio enhancement devices at ifi-audio.com and ryan what's your title over there these days yeah i'm head of products and engineering for goodfair there you go there you go so welcome the show guys give us uh the dot com for where people can find out more about goodfair goodfair.com g-o-o-d-f-a-i-r.com and we'll tell you the story in a little bit but i found the domain just random a guy in russia just had it randomly vlad was it vlad something like that it's always vlad they just put like two fun english words together and bought the domain good fair so give us both your bios and rundowns because i know you guys have

incredible experience in this in tech business if you will. Mine first, please. Me? Sure. Yeah. Okay. Yeah. I was born in Texas. I was always a kind of a hacker growing up and yeah, decided that I was going to get really good at reverse engineering software, which is basically when you install software, it asks you for your name and the serial number or 30 day limit or something like that. And I would tear it apart with different software tools and figure out how the inner workings would work and then reverse engineer it so I could use it forever. So that was basically my high school and middle school growing up. I just was infatuated with reverse engineering software. It's kind of nerdy, I know, but now I'm in a fashion company. But, you know, and so I ended up going to an HBCU to get my undergrad done. It's called St.

Phillips College in San Antonio, and then transferred to a four-year university called Oklahoma Wesleyan, which is a Christian liberal arts university. My dad's a pastor. And so, and so, you know, it felt important for me to be close to, you know, strong ideals and things like that and values. And so that's, that's ultimately what I did. I went to school there and luckily I met my wife, who's now my, she was my girlfriend at the time, my beautiful wife. And, you know, we have two amazing children together. We're in Austin, but you know, through that, I ended up getting a job out in the Bay area and moving out to Berkeley right after school and working at a small startup called DotSpotter that ended up getting acquired about six months after I joined. It was totally

the Silicon Valley episode of like, you move out to the Valley, join a startup, get acquired, and then assimilate the teams together and all that awkwardness of like, Hey, I'm an engineer. Cool. I'm an engineer. Are you taking my job? And then, you know, eventually that was CBS interactive who bought us out, which is, you know, cbs.com and CNET. They eventually bought CNET too. And they kind of threw us into the CNET building with the rest of those folks. And it was just really awkward for a while. But anyway, I ended up going to Facebook in 2009 and helped them launch the Facebook platform and the blue login button you see all over the internet. So I apologize for that. So I'm really sorry. That was part of my team. And so for pittance,

I left Facebook and started my own company about a year after I joined. It was pretty obvious that I needed to go do my own thing. And so I've always been an entrepreneur and operator. And so three months after I left Facebook, I launched a company at TechCrunch Disrupt in New York. It was the first New York TechCrunch Disrupt. We ended up losing to Hotel Tonight and Betterment, but it was a really good experience. The company is called AppDistro and we had some really great investors. We ended up taking two rounds and then got acquired by an Indian unicorn called Inmobi, who had just raised a bunch of money from SoftBank. And so we are taking my company there for two years and we ended up getting acquired by them. I was there for two years as director of product. And then, sorry, my mind is ahead of my mouth right now. I just want to talk really fast,

but I didn't remember I'm on a podcast. And so anyway, long story short there, I had spent 14 trips to India to integrate my software into their team and to their software. And it was just, it was a crazy time. And then after my earn out, I went to Reddit and was there for, as their product manager, was there for a while and helped them integrate really tasteful ads across the platform. And then I got whispered to go to Amazon. And so long story short, Amazon's what brought me back to Texas. And in that role,

I was mentoring startups and startup founders for AWS. And it was a really amazing role, but amazing, just amazing amount of people and the team at Amazon were incredible. And that's what brought me back to Austin to kind of do that role in Austin

to help the Austin ecosystem mentor, kind of like a paid mentor for Amazon. And, you know, through that, that's how I actually got connected to Goodfair. And one of our mentors and advisors at the company was actually a good friend of mine and Topper's as well. And so put us in touch. And yeah, the rest is history. I just fell in love with the mission and what we were building and, you know, the culture. And then, you know, it's just Topper.

I mean, Topper's an amazing dude and then hey stop it the more you get to know him the more you just he's just a great dude and so like it was just i wanted to be part of it and i solved like the mission like the problem and we'll get into the problem but it is just massive you know oil and gas you know it's the you know waste is the second, is the second highest polluter behind oil and gas. And so, you know, if we can get even a small dent in this problem, it's my life's work, right? And so there's all this cool jobs I've had before, but nothing really matters if, you know, we're all boiling to death in 80 years, right?

So, so yeah, if to me, this is my life's work and I can't be more excited to be part of this team and driving this, this, this mission forward. So there you go. And if you're watching this on YouTube right now, you see that Ryan spends his days on a beach with his crash against the bad guys. Yeah, I wish. I'm in my home office right now.

Topper, with what we have left of the show, I think it's about five minutes, give us your bio so we can find more about you. We love your ride. Basically, I've been in the used clothing space for the past 10 or 12 years. I first started off selling used neckties on eBay. And then my name was the Emperor of Thailand. And I became eBay's number one tie seller.

And then basically, I thought there was an opportunity to sell vintage online. So I did a startup called Nifty thrifty where i was just pushing vintage but i ultimately just couldn't launch failure to launch baby so i uh just experimented and experimented and experimented and i realized that selling mystery thrift was the opportunity and and branding it through the lens of sustainability was was the opportunity to really scale so i moved from new york city to houston i had no money i partnered with a textile recycler that that kind of helped me not for equity but just kind of uh gave me a little bit of uh credit and terms to like pay him and help me set up shop in his little way in his giant warehouse he gave

me a back closet. So I had a $600 a month studio apartment in Houston, and I was able to ship orders out of a back closet of a textile recycler. And from that, I was able to raise some money, and I was able to build a team. And all of these blessings that have kind of happened in the last two or three years because of the consumer demand around this and around, you know, the tailwinds around sustainability. This is crazy, man. And so you guys come up with this concept and, you know, this is stuff that would normally get thrown away or put in landfills. Good for us. Yeah, a lot of it basically, what happens is a lot of it gets exported to developing countries. And what happens is after a month or two of not being able to sell some of this stuff, they're making such a fat margin on the goods that the stuff that they don't want to sell or can't sell, they just throw in a landfill or dispose of it in other ways, incinerate it.

So let's talk about what Goodfair does. What do you guys do specifically? So we're an online thrift store that sells mystery bundles of first apparel through selling by category. So ultimately, if you come to the website and you want a used flannel shirt, well, we don't sell one flannel shirt well we don't sell one flannel shirt we're going to sell you we're going to sell you four flannel shirts for 25 bucks and you just tell us your size and so that so we vet by quality and we we sort separate everything by size and and so you've got kind of

the thrill of the excitement of a mystery, but also from a business perspective, it allows us to scalably sell what's in the waste stream as opposed to cataloging every single piece with clothing that is not valuable enough to justify that level of investment. So you guys are saving it from landfills. And then I think you guys find gems in there, from what I understand, too, as well, don't you? Absolutely. Do whatever. Would you I think you guys find gems in there from what I understand too as well, don't you? Absolutely. Do whatever.

Would you like to speak about the gems? Yeah, I mean, like part of the process is when we rip open these bales, like the ones you see behind Topper, we find, you know, we categorize the items into vintage, thrift, and discount. And the vintage items are, you know, think about it, they're actually waste.

You know, like they're usually the oldest part of the bale there might have a small hole in it or a small tear because it's so old but it's actually the vintage and they're actually worth the most brian i didn't show you this one but since this is fun for a podcast so we found this i found this in the vintage area today it is a t-shirt from a whorehouse and it says mustang ranch where quality keeps them coming and it's from 1983 quality control supervisor quality control oh my gosh i think what i think what made me excited was ryan was telling us about how you know you can find like old cool t-shirts like metallica i'm a big metallica oh yeah yeah yeah it's like oh i we pull out a freaking iron maiden t-shirt from 1983 let me i'm just gonna grab that go grab it go grab it yeah so yeah i mean but think about it like these t-shirts are

the ones that so from our suppliers are the textile recyclers and what they're doing is buying from the goodwill and salvation armies who get so many donations on the weekends. They just throw it all into a semi-truck, ship it to Houston, and then our suppliers get the raw donations, categorize it for us, put them into the bales. And then they don't understand that an Iron Maiden shirt from 83 is worth $250, $300. $500. $500. $500. Holy crap.

Wow. It's incredible. I've got to go through my concert t-shirts i own you sure do oh look at that yeah there's eddie eddie oh you know you know eddie yeah i went to ironmaiden i think in 84 89 what was it it was either it was i know i went to the one with the pyramids on it power slave but i think i went to the one before i've been to a couple different ironmaiden ones yeah and i mean it's awesome well maybe we'll send this shirt to you chris maybe not we'll see 500 bucks all right at least i mean i'm going through miles stuff man i got a 1984 van halen

shirt i mean that's the last two that's very wow that's legit like probably i'm in dave so so nord nordstrom's reached out and they're like hey can we put some of your vintage stuff on our website and we were like yeah absolutely we did a test order 200 items gone less than two hours wow they doubled it 400 gone six hours so now we're in six of their stores and we're we keep getting larger and larger pos from them and then you have to remember this is our waste it's a waste from america that's just so valuable guys going to a nordstrom right so it's incredible and it just shows the demand for this stuff so yeah it's part of it because of like fashion you know i remember i remember when we started having this thing where we i think we own the store called cool cats and they would and they

would have like ripped jeans and i'm like do we we paid for these they're like fucking ripped and they're like no that's how they want them. And you're just like, really? And yeah, so it's crazy. Do you, who's, who's a large part of your customer base that goes to your website and buys other than the big chains? Is it, is it people that are, you know, they're, they're, they're really into recycling and things along those, or they're looking for collector's items or who's usually that person? Yeah, I would say it's a mixture of that i mean like we it's a

lot of younger folks obviously i mean like there is a direct impact on climate change when you buy from us because this is literally one step from a landfill and not to segue but we just had a container of pakistani crewnecks come in basically because you know we want to save these things from they end up in a landfill and so if we can save them and it's you know way cheaper to to to get it from pakistan we'll do it too right we'll get it from all over the globe as long as it's within our mission and so yeah i mean like for us it's it's all about you know the mission and and you know yeah it's 4 30 and we've been on calls all day and my brain is a little fried right now but yeah it's 4 30 and we've been on calls all day and my brain is a little fried right now but it's okay ryan we'll carry you through man thanks man appreciate it keep you laughing we keep the

juices going and suck down some coffee there we got you here we won't go too much longer so but there's money in this too i mean that's the really cool thing you guys that you know from the way ryan described it to us you guys basically turned a textile, you know, kind of an old world, so crap sort of a product to, into a tech company really. And then there's money in this. Tell us a little bit about that. Well, yeah, I mean, it's, it's, the margins are incredible. I mean, if you think about it, we're taking waste and selling it as a premium. So, you know, it's a, it's a great business model on top of it. You know, it's, it's actually doing something for the earth. I keep going to that. Cause I, it's so important. My seven-year-old Charlie said it you know it's it's actually doing something for the earth i keep going to that because like it's so important my seven-year-old charlie said you know dad i'm proud

of you and i'm like why and he's like because you're doing something for climate change i'm like how old are you how do you like but it was just like i got the goosebumps you know i was like wow this is actually really cool like we're doing something so you got to enjoy that way you can't because once you hit the teens you know then you're right he's like give me the credit card yeah i hate you dad give me the credit card give me the car key anyway you know they go through that teenage stuff but no this is really cool so what's the future of good fair that you guys see coming and do you want to talk about some of the numerical numbers to throw at people that wave around success well we're asking for revenue numbers, I think. Oh, I figured you guys could brag a little bit if you want. We're doing eight figures, and we basically are growing really, really fast.

Tripled last year's numbers. Yep. And Ryan was telling us you just got, I think, a new warehouse. So, I mean, this is the cool thing. You know, a lot of people don't get into this business. A lot of people probably dismissed it for so many years and went, yeah, there's no money in digging stuff out of landfills. There's nothing there. And you guys have found this perfect little niche that probably not a lot too many people are excited to get into, but it makes money.

It saves the world. And it sounds like a lot of this new generation, they're very concerned about that sort of thing. And so you guys are hitting on all cylinders basically. And now you guys are getting picked up by these big retailers and I guess margins are great for everybody at that point. Topper, do you want to give the Chris Voss audience the vision, the big vision? Yeah. Without giving away too much, obviously.

Yeah. So ultimately, the thrift industry is growing at 6% a year, which is significantly faster than traditional retail. Wow. And we see a dream that a vision for Goodfair is well beyond adult apparel. We see a world where Goodfair is disrupting Amazon one day when people are wanting to shop secondhand before they're shopping new. And the bottom line is you've got companies or nonprofits like Goodwill and Salvation Army

that are already doing $5 billion in revenue. So we're not reinventing any wheel or creating any consumer demand. The demand is already there. We're just facilitating it with making it easy on the web. And so our goal is to be selling far beyond apparel, kids' clothing, footwear, housing and home goods, soft goods, hard goods, and then eventually get into sporting equipment, tools. All the things that are in the waste stream, there's an opportunity for GoodFair to sell. That's a brilliant vision because I remember i used to just go dump

everything at like the up here in utah it's the desert industries that's run by the mormon church but it's basically their local goodwill in vegas there was always the goodwill what used to be we just go dump anything with them and now they have like people there they're like yeah we're not taking that and yeah we're not taking that i'm like when did you guys get too good for crap like what the fuck i mean that's not your job that's not your job you're supposed to take the you're supposed to take my crap in fact uh i mean i used to i used to love going down in the middle of the night and just dumping stuff and leaving but the the local desert industries here they've got all gated off you can't go in there and just dump shit anymore like they're they're like really high-minded about like i'm sorry but your crap is not good enough for our goodwill that's crazy so i you know like you guys uh said it's there's so much

overrun and all this sort of good stuff going on so this is this is pretty exciting because i think there's more use case for us and you know you know, we need to reuse stuff more often. I mean, I do all my dating secondhand. So there's that. You know, we need to recycle stuff. Although, I don't know, my friends are always like, you should get a dog at the dog adoption clinic. And I always go, did you get your kids at the adoption clinic first?

If so, I'll get my dog. See how that works? But no, man, this is a good thing. It's good for the environment. It's good for the world. And hopefully it'll make us think maybe more about how much stuff we create. And I imagine cyclically or cyclical through the system, this might make less new things being made, less consumption of new goods, trees, fabric. That's our goal our goal is really to reframe the conversation around consumption

that we don't need so much new stuff all the time yeah i remember the the movie from was a fight club where we buy stuff to impress people that don't give a crap you don't like or yeah exactly there you go so as we go out anything more you guys want to talk about? Yeah, I don't know. We're just building an amazing company. We have a great team. We have a leadership team that's insanely just working their butts off. Let's just put it that way.

And then we have a warehouse team that is just burning on both ends, working nights and weekends. We're all committed to this mission and, you know, it's 20, 30 employees in the office, another 50 in the warehouses. And, you know, this is just day one. We keep saying it over and over again, day one. And, you know, we're trying to build a generational defining brand. And if we're even just a sliver successful at that we're going to have an impact on climate change and really that's that's what all this is for and you know we're building a big business in the process and that's awesome but if we're just slightly

successful in our first goal then that's what it's all about so and i think it's really cool you guys to turn this into a tech business, basically. Well, there's a lot of tech to go here. I mean, like, we're automation in the warehouse. We're innovating. And, you know, a lot of the bundles, think about, like, everything on our site is a bundle. So we really had to, like, think of, like, how can we do inventory planning, forecasting, inventory restructuring, and all that stuff through Shopify by using bundles. And, like, you know, it's complicated, right?

And so like we had to put a lot of IP into it. So there's a lot of tech that's really enabling this to scale. And we think, you know, we're going to be going out for a Series A soon. And, you know, part of that capital infusion will be, you know, using technology to really optimize our costs, to really unlock the margin even more if that's even possible. But, you know, there's a lot of margin, you know, still on the table to be had. That's for sure. Maybe you guys can have AI machines that will figure out which ones

are the Metallica shirts and all that stuff. Don't give away our roadmap, Chris. Oh, there you go. Me and Robert Scope, we talk a lot. He never shuts up about AI, so I have to hear about it all the time. But no, this is really nice, guys. I think this is really brilliant. Like I said, Ryan came into our clubhouse room and just blew up the room. Everyone just sat around and went, what? You do what? And they just were crazy about it. So they were excited to see this interview and hear it. I'm sure people that aren't aware of it will check it out as well. Tell people where to go on the website to find more out about you guys. Yeah, so I mean, Scootfair.com. There's an About Us section.

Click on. You can also follow Topper on Twitter. He's got a tweeter. I got one too. Topper, just search for Topper. What's your Twitter? Topper JL. Topper JL.

Mine's just my last name. So find us on the interwebs. We're trying to do more clubhouses. If you can get Topper into a clubhouse, I'm sure he'd love to come. Love to chat for a while in there. But yeah yeah we were just trying to get the word out we've been so heads down just building the business that we don't you know we don't do a lot of these podcasts or interviews just because it's you know we have a call in 30 minutes with a guy in the west coast we just had one right we were late because we had a vc call so we're just so in the weeds that

you know we don't get enough chances to talk about what we're truly building. And most people think when they think Goodfair, they think, oh, they're just going into a thrift store and getting something off the shelf and then selling it to us. Like that's the complete opposite of what we're doing. You know, there are, no, no, no. To be fully transparent, there are times we have to do that, right? To like get an order out the door. Like we just don't have that crew neck. Let's go get it off a retailer's shelf. And that does happen, full transparency.

But that's probably like less than 1% of our items in the warehouse so um that we ship out so anyway that's good fair and it's a really cool story and i just want more and more people to to know about what we're up to and you know we're not going anywhere and we're going to get bigger and bigger and hopefully in that process you know we can have a sizable impact on the on the climate so and what was really cool was i looked up your guys's Tik TOK. Holy mother of Judas. Oh, we didn't tell you the story. Oh man. We have time. We've got plenty of time. Okay. All right. Well, yeah. So topper, when, when I started,

we were an Instagram Facebook only kind of shop and that was that, that did great for us still does great for us. But then I randomly just, i think i told i didn't tell anybody i don't think i just changed the thank you page uh to say hey we love seeing you know your your tiktok unboxing videos because there was some apprehension internally to go to tiktok because we were such we were doing so good on instagram no idea what it was yeah we didn't know what it was like i still don't and so i was like well let's just try it maybe someone will do a video and it'll go viral. Maybe that's how it works. And so we, we kind of just left it alone. And, you know, a couple of months, a month or two later, we started getting a bunch of organic traffic in and we were like, where's that coming from? We thought it was Instagram. We thought it was maybe

word of mouth. We weren't sure. And then one weekend, it was a Friday. I remember it was the Easter, the Easter, right. As the quarantine was setting in, everyone was like, okay, this is going to be awful for the next year probably. And it was that Friday. I remember we usually were getting about a couple hundred bucks in revenue an hour, 500 bucks or something. And it just shot up like in one hour, we were looking at like $12,000 an hour. And then like, you know, we kept hitting refresh up to like 30,000, 40,000, 50,000. I was like, what is going on? And like, it turns out some video from000. I was like, what is going on? And it turns out some video from a mom in South Carolina. What was her name?

I don't know. We'll have to put it in the show notes. I'll give you her TikTok. We have to give her some love. She, Shana, I want to say. Anyway, she ended up watching this or putting on that video out and it went super viral that weekend. And we basically did our seed round through customer revenue in like three days.

There's so much demand it was like almost it was like 600 000 in like a week or something yeah 200 it was 230 in a day yeah it was insane and so that was really what put us on the map you know that was march or actually april of that year you know and we just started scaling from then on out you know we we raised the seed and put the right people in the right place, hired an amazing leadership team and amazing, you know, operations team, warehouse team. And it's just been off to the races ever since. And it's been an incredible journey. I mean, we have fun every time. Like I can't wait to get up in the morning and like get on the calls with everybody. It's just so fun. Like, like on Mondays when people join our weekly call, I joined first and I'll put some music on.

Like I think we had like, you know, some Kanye a couple of weeks ago. And this week we had Whitney Houston. I want to dance with somebody, you know, and that whole, everyone's all dancing in their Zoom, you know, and it's just, you know, the culture that we're building is the culture I've always dreamed of working at.

And I know it's culture Topper's always dreamed of being a part of. And so we're really selective about who we hire on a culture basis. So our interview process is, you know, down pat. We ask very culture specific questions and then we're quick to let people go. Like if you're not working out, like, like, unfortunately, like we have to make hard decisions quickly in this business. And so that's, that's part of the game. And, you know, and, and so we're, we're quick to let people go and make sure we're building the right team early on to really make sure that we're all on the same page.

We're all on the same mission. So it's, and it's been so much fun, Chris, man, this, I can't tell you how much fun Topper and I've had. And like,

I haven't even barely seen the dude. I'm in, I'm in Austin. He's in Houston. So I come to the warehouse maybe once a week, but like our whole team is pretty much virtual except for the warehouse folks and Topper. And so it's been really fun just building a whole virtual company really over the last you know whatever we're in the virus you know covid was that a

necessity with the virus then yeah i mean it was it was forced upon us our original plan was to open an office in austin on 7th street or sorry 6th street yes 6th street but not in like the party section like down on the east side where it's a little more chill actually you were there chris you remember that house we went to with who was the guy we were with remember the last one we went to south by southwest there was a house and had a dj in the back and that house was the one we were going to rent that was in our business plan to rent that house make it the good fair house and so and we were going to have events there and invite the university students and like have a lot of like on-brand mess like just event like all kinds of cool stuff south by south southwest park all that stuff and then the the freaking covid happened and so then we had to like change

our whole business plan to be a digital first company digital first you know brand we were going to do we were going to send some college kids out to all the festivals with good fair merch and set up tables and you know have a real like what is it sorry it's gonna be late but having like a like a foot like a like a on ground type of marketing strategy and you know that was completely reversed we went all digital so yeah yeah we've done anything on like with events yet. So this will be interesting when you guys do, right? Like something at South by Southwest when they have a real one. Or like Coachella. Oh, God, those people at Coachella, man.

Those chicks would love those clothes. All the hipster sort of chicks. They love to dress up when they go there, and they always look kind of hipster. Yeah, 77.4 million likes on tiktok 373.4 million followers you guys have this rabid following of people just making all these crazy funny videos about your brand that is just awesome it's man it's a good feeling it's a really really good feeling it's it's i think topper it's important for us to sit back and look at it because it's we're so in it you know and like to sit back like we just had we

had a conversation with some dcs they were like oh our son told us about you we were like what like that's amazing you know and like we're still waiting for that random good fair shirt in the wild i haven't seen one yet i think topper hasn't seen one either but it's gonna happen we're already seeing our good fair stuff like oh I forgot to tell you, we're screen printing Goodfair on Blink t-shirts and putting that into the mix as well. And that's helping with word of mouth. So like Topper's example there, he's wearing a Goodfair screen printed shirt. And so that gets out there. So if you search on Poshmark or any of these other sites that sell thrift stuff, you'll find Goodf fair stuff for sale like a 30 sweatshirt but to us was you know a couple bucks to make so it's just incredible

it's incredible we're building a whole revolution it's amazing markup's almost better than you know building making something new and doing it almost i don't know oh it is better yeah it's better it's hilarious you gotta love it but it's good too right it's like a perfect business model and we're doing something good for the earth it's like wow i can't get any better you know so that's that's amazing you know i i had uh my good friend uh carol golden the ceo of hint water on the show with her new book i love him water yeah undaunted and so we're talking kind of the end of the show we started talking about tiktok and then after the show for about an hour we sat and talked about how tiktok i'm like you you really need to get

hint water in your brand on tiktok he's like oh it's for the kids and you can see like the end of the recording we started talking about it and so i talked to her i says get on it and and we and and i kind of told her how to how it kind of works so i go over there to check the other day and she's like killing it she's like killing it she's like killing it she's even bigger than her own brand hidden water like that's amazing but she's just doing her you know her little tips for business and stuff and people love you know sure she's so yeah it's interesting a whole new generation too that are going to be raised on goodfair and you guys will be right there for the ride i'm not gonna throw any

shade but tiktok did steal our content creator and now she works for tiktok to help other businesses build content so we were definitely doing something right there we love you tiktok don't steal our employees there you go well guys thanks for coming on the show and spending some time with us my my the people that ryan came into in our clubhouse like I said, were just blown away. They're just like, holy crap, and the numbers and how it makes sense. And you're just like, it's just one of those things like you just never saw it as like a big business sort of thing and one that saves the world. So this is awesome, guys. Thank you. Thank you so much, Chris. It was super fun. Hey, thanks for having us, man. Thank you.

We'll spread the word, man. We'll get it out. So give us a word. People can go look you guys up online and we'll take us out. Yeah, goodfair.com is where you can find, you know, where you can buy, you know, the best quality used secondhand clothes. There you go. There you go. Save some money.

Save the earth. All that good stuff. Thanks, my audience, for tuning in. Go to youtube.com for us. That's Chris Fonz. Hit the bell notification button button go to all our groups on facebook linkedin instagram but there's even one on tiktok we're trying to you know get our thing on tiktok going there and also go to goodreads.com for us as chris voss thanks for tuning in and we'll see you guys next time thanks chris