The Chris Voss Show - The Chris Voss Show Podcast – Hard Assets and Hard Money for Hard Times: A Blueprint to Build a Hard Asset Empire to Withstand Every Economic Cycle by Ben Reinberg
Episode Date: August 15, 2025Hard Assets and Hard Money for Hard Times: A Blueprint to Build a Hard Asset Empire to Withstand Every Economic Cycle by Ben Reinberg Benreinberg.com https://www.amazon.com/Hard-Assets-Money-Times-Blu...eprint/dp/B0F2DSW89W In times of economic uncertainty, rising interest rates, and financial market disruptions, Hard Assets and Hard Money for Hard Times is the ultimate guide to creating and sustaining generational wealth. Written by commercial real estate expert and seasoned investor Ben Reinberg, this book presents the Hard Asset Empire Blueprint¿-a proven framework designed to help you thrive in any market cycle. Drawing on over 30 years of investment experience, Reinberg delivers an actionable roadmap for acquiring, managing, and leveraging commercial real estate, private credit, Bitcoin-backed assets, and other powerful wealth-building strategies. With real-world case studies, invaluable lessons from the trenches, and strategic insights, this book equips both new and seasoned investors with the knowledge to make smarter decisions, mitigate risks, and maximize returns. Inside, you'll discover: The four foundational elements, cornerstones, keystones, and capstones of building a resilient Hard Asset Empire¿-including a personalized one-page blueprint for designing your own generational wealth strategy. Proven tactics for navigating high-interest-rate environments and distressed asset opportunities. How to integrate Bitcoin and tokenized assets into a diversified real estate portfolio. Why medical office buildings and industrial properties remain recession-resistant cash flow machines. The essential role of asset protection, tax strategies, and estate planning in wealth preservation. Hard-earned investment war stories that will help you avoid costly mistakes and accelerate success.About the author Ben Reinberg is a leading expert in commercial real estate and strategic wealth-building. With more than three decades of experience and billions in real estate transactions, he is the founder and CEO of Alliance Consolidated Group of Companies. Known for his bold investment approach and clear financial strategies, Ben built a portfolio worth over five hundred million dollars, focused on medical and recession-resilient assets. He is also the host of the I Own It podcast and author of Hard Assets and Hard Money for Hard Times. Ben is passionate about helping others create lasting financial freedom through smart investing and leadership.
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Today, an amazing young man on the show with us today. Ben Reinhberg joins us on the show.
His latest book out March 25th, 2025 is called Hard Assets and Hard Money for Hard Times,
a blueprint to build a hard asset empire to withstand every economic cycle, just what we need in 2025.
So we're talking to Ben about his insights and how you can hopefully survive the turbulent financial times as they cometh at you.
Ben is the leading expert in commercial real estate and strategy wealth building.
With more than three decades of experience and billions in real estate transactions,
he is the founder and CEO of Alliance Consolidated Group of Companies.
Known for his bold investment approach and clear financial strategies,
he built a portfolio worth over $500 million,
focused on medical and recession, resilient assets.
He's also the host of the I Ownup podcast and author of Hard Assets and Hard Money for
hard times. He's passionate about helping others create lasting freedom through smart investing
and leadership. Welcome to the show. Ben, how are you? I'm fantastic. Thank you for that wonderful
introduction. I forgot about that guy. And what's interesting is you said, you said, I'm young. And so I'll
take it. I'll take it. I guess 55 years old is young. So there you go. I'm going to take it and
own that. So yes, I do own it. We like to make her feel, a guest feel good. I think it's
trick I picked up off of Carson.
So, Ben, give us your dot-coms.
Where can people find you on the interwebs?
If you want to learn more about commercial real estate, you go to Alliance CGC.com,
that's Alliance CGC, if you want to invest with us.
People are learning how to invest passively, want to build wealth in our funds and our
syndications throughout the United States.
If you want to learn more about me, you can go to Ben Reimberg.com.
You can buy the book, hard assets, and hard money for hard times, but
also we have courses that I taught that are bringing the book to life so I could show you how to
fill out your hard acid blueprint as well as bring the book of life. I am going to personally
show you step by step how to build a hard asset empire. So you can go on my website and my personal
website, ben Reinberg.com. You can see our podcast is now a TV show. And the ben rhymeberg.com
is really about giving back, helping you build wealth and to create a financial future and
generational wealth for you and your family. So give us a 30,000 over you. What's inside the new book
and more details? Well, you know, Chris, I wanted to write the book because for the past 32 years of
my career over three decades, I'm asked every day, can you look at my portfolio? Can you
give me feedback on an investment? Or just ask someone who asks, how do I get involved in
commercial real estate? How do I invest in commercial real estate? How do I become what you've become
starting from scratch 32 years ago.
And what I quickly learned, Chris,
that most people don't understand how to generate wealth.
And they don't understand assets and money and time,
which are all tools that could be used to build wealth.
They understand the value of time.
So I teach that as well.
And what's interesting is we are office, industrial, retail,
and now multifamily experts throughout the United States.
We own in multiple states.
throughout the United States.
And what I realize is most people don't understand about investing in medical.
And so I was determined a long time to be the go-to expert in medical real estate.
It was a decision we did 23 years ago out of my career.
And so when we started talking to doctors and physicians around the country,
I was shocked how they didn't understand about investing in medical.
And so once I wrote the book, Chris, I knew I had to take another step.
I had to go a little bit deeper to teach people how to build a hard acid empire because no one taught
me. Mine was all self-taught. I had to figure out what this blueprint was. I had to figure out
what asset planning, succession planning, how to protect, defend, and grow my wealth. And so
what happened was I wrote this book and I said, okay, now that I wrote the book, I wanted the book
to be evergreen. I wanted it from the Ben Reimberg that started 32 years ago to billionaires
that will use this book. Everyone in the world will take it off the bookshelf, look at it every
day, every week, and say, where are my capstones? Where are my keystones? Do I need to amend my
plan? What am I considering? What has changed? What technology? And I want people to think.
When you buy this book and you own this book, you're going to have it forever, but I'm going to give you
the opportunity to think. Think about what you're doing. Think about how to build generational
wealth. And I'm going to teach you step by step. And then I said to my team, I said, you know,
books are great, Chris, because what ends up happening is you read a book, you put it on the
bookshelf. Maybe you remember for about a month what it was about. Maybe there are lessons that
you highlighted. And then you forget about it. Year goes by layer. Maybe it's one of those books
you're going to read again. You know, there's some classic books out there. But I said, not me.
I said, our book is, you're going to be able to refer to it for the rest of your life.
You're going to be able to hand it down to your kids if you want or get them a book.
But then I said, let's go a step further.
Let's teach classes that bring the book to life so you can learn how to build the heart acid blueprint.
And so what I did was I said, okay, well, we're going to allow people to take courses and I'm going to teach them.
So we're going to have class 101, and it's going to be core foundations.
I'm going to show you the step-by-step guide to essential principles in a hard asset empire,
because no one teaches this.
I said, okay, well, you do course one and you want to grow and you want to go to course 201.
That's called incremental growth assets.
So I'm going to give you strategies for steady and scalable growth.
And then I said, okay, well, if someone wants to expand their knowledge and they want to continue to grow,
and I'm a big advocate of growth.
And I said, okay, well, class 301 will be legacy.
and vision planning, okay? And I'm going to say, how do you build a long-term legacy in
strategic vision, which is really important in your hard ass and empire? And then if you really
want to be advanced and really master this, I said, we'll give one more course, and it's called
Course 401, and Course 401 is tough. It's called Advanced Strategy. It's high-level tactics that I do
for maximizing impact. And so people say, well, if I take the courses and I go to Ben Reimberg.com,
what am I going to learn? Like, and I always like to tell people,
people, what's the desired outcome? That way you know it's, and the courses are cheap,
which is great. I love it. It's all about helping people. So I said, well, I'm going to
teach you resilient cash flow strategies. I'm going to teach you investing in stable market opportunities.
And I'm going to personalize and help you build your hard asset empire blueprint. And so these are
all the reasons why I wrote the book. I didn't need to write the book, Chris. I did it because
I was tired of people asking me questions and why is no one talking about this?
Why is no one hold the hand of people and say, here's how you're going to build
wealth?
Because people talk about these grand schemes and these ideas and generalities, but no one gets
in the weeds with people.
And then what's great about Ben Reinberg.com is I have this hard asset blueprint that you
could download from the website for free.
I don't charge.
and you can use that as your guide as you go through the book.
And so it's a beautiful thing.
I took over a year to write the book.
It's a labor of love.
I'm extremely grateful and proud of my colleagues that have provided input when they built their hard asset empire.
And it's been really just a real treat to get to this point and offer this to the public.
So I'm very excited about it.
We have a lot of great things ahead of us with this.
book. And I have every one of my employees at Alliance reads the book because it talks about
who we are as a company and where we're going. And it's really important that you understand
who we are at Alliance. And so what I also did was, you know, I didn't write the book about me
or talk about what I've done in my career and all that. It's more about helping you as the audience.
But what was important to me is I was going to share lessons some of my war stories, maybe deals that
didn't work out so well. Maybe things I learned along the way. And then after I share all the
different ways to build your hard asset empire and the different assets and everything,
the last chapter to me was so important because I talked about mindset. I talked about what
you're going to go through, Chris, when you build a hard asset empire. Because what ends up
happening is you go through it and you're going to have some challenges. You're going to have
some ups and downs. You're going to see what life is about. You're going to have to pivot
to different attorneys and accountants and consultants that you're going to have to work with.
You're going to grow as a person.
You're going to eliminate friends and shed off family.
All this is growth.
And if you don't understand that, and if I don't give you that lens going into this thing,
you're going to say, well, you didn't tell me that change.
You didn't tell me I'm going to grow.
You're going to tell me I have tough decisions.
You didn't tell me I might go through some struggles and some stress.
Yes, not for the feint of heart, building a hard-ass empire.
but if you stick with it and you're consistent and you're persistent, you can do it.
And that's what I love about the book is it's inspiring for someone to say, hey, I have the ability to change my life.
And all for the price of a book.
And then, of course, you can look at the courses online and stuff.
Now, you talk in the book about four foundational, let me pull the thing I had here, four foundational elements,
It's cornerstones, keystones, capstones of a building for resilient,
hard asset empire.
Can you expand on us, how those work?
I'm looking at your, I downloaded your blueprint, too.
I'm looking at that.
What I wanted you is, I wanted you to have those pillars.
And the pillars talk about, you know, data, which is actual intelligence.
We have a lot of technology in the world.
Develop.
How do you develop your portfolio?
Durability.
How do you have had resilience?
in your portfolio and your hard asset part.
And then discipline, cash flow management.
So those are my staples.
Those are my columns to build this thing.
And then my capstones, which are my walls, is I'm going to talk about adaptability
and legacy and the fun stuff, like charitable stuff and things you want to get into.
I'm going to talk about succession planning.
And I'm going to talk about asset management and flexibility and stability.
and having partners.
And one thing I teach in the book, and this is very important for everyone, okay, to understand,
especially when you're investing, is you want to invest in smart money.
And so people are like, Ben, what does that mean smart money?
Well, I'm going to explain it to you.
So when you invest in alliance, okay, and you invest capital into our funds or whatever,
you're investing in smart money.
We are commercial real estate experts.
That's what I am, a commercial real estate expert.
I understand crypto and digital assets, and I understand bonds and stocks, but that's not my focus.
So what I do is I leverage my time.
We talked about time previously.
I am going to leverage my time and invest in smart money.
People have a good track record, been there, done that, have experience, and that's how I'm going to continue to grow to build my hard asset empire.
And what's important in the blueprint as we talk about it is I'm going to talk about your foundation.
Okay, I'm going to talk about data-driven decisions and market position.
We're going to build vaults, and we're going to talk about what's your family operational plan, what's your business operational plan.
We're going to talk about data privacy now that we have to talk about data privacy as a foundation.
What's your portfolio plan?
And then we're going to talk about, okay, now that you start building this, what's your inheritance plan?
What are you going to do to give back to your family and future generations?
What if you don't like your family?
Well, you have a decision.
You have a decision to make.
And that's, you know what?
That's part of it.
But I'll tell you what's going to happen, everyone out there is you start building your
hard ass and empire is people aren't going to be happy.
They're going to be jealous.
And they're going to see that you're doing things that they wish they would have done.
And that creates jealousy.
Well, guess what?
You have to be able to be resilient and strong.
And you're going to make tough decisions with things.
family. If people, you know, you've got to be very careful who you bring in your space in your
airspace. Show me your friends. I'll show you your future. And that includes family.
Yeah, true. There are family members to be vulnerable that I've had to exclude out of my life to get to
this point. There are friends that I've had to move on from. And as you grow as a person,
okay, you're going to see, you're going to evolve. And you're going to shed off people in your life.
and it's not going to be easy, but you deal with it.
And that's part of the resilience.
That's part of understanding who you are and how you grow as a person.
You know, you go through that a lot in life, too, when you start businesses, you know,
you've got everybody telling you how to start companies and how to operate them.
You've got, you know, your family, you've got a million opinions.
And it's always funny, all the opinions that come from people who have never maybe
achieve what you're going after and don't know how to do it.
And, you know, they're usually negative.
You know, they're like, oh, you know, if you do that, you could fail.
And you're like, well, I could also succeed.
And that's why, Chris, when I wrote the worst stories in the book, is I wanted to show people like, yeah, I've had some failures.
And guess what?
I've thrived from those failures.
And I wouldn't change a thing.
You know, people always ask, like, Ben, you didn't come from money.
So would it be easier if you came from an inheritance or a lot of money?
and I wouldn't change a thing.
Because the resilience and the discipline and that young guy from Chicago that came up and grinded,
I wouldn't change a thing.
And so for everyone out there is that be grateful where you're at, put the work in,
be persistent, resilient, work hard, show up every day.
I show up every day to the office, same person I was when I got started.
And I never forget the day I started.
And that gratitude is important.
because it allows you to focus and not take things for granted.
It doesn't matter how successful you are.
You're still the same person.
And you're still the guy who started.
And if you can reflect back on those tough times when you started or the challenges you went
through, you become humble and you know what?
You attract great people in your life.
Yeah.
And you're right.
The people you surround yourself.
What's the, I think they sometimes say that you become the five or six people.
you surround yourself within life?
The five people you interact with is who you become.
So evidently I'm going to become a husky soon, Siberian Husky,
because that's two huskies.
Which explains why I'm covered in fur probably and I bark at things.
So there's that.
Every now that I'll bark on the podcast.
People are like, what's going on?
I'm like, I'm becoming the five people that surround me.
Anyway, I spent most of my time with.
So this is great.
You've encapsulated the book to just get the pure essence of the thing.
of your strategies and data and things that you've learned over your lifetime and career.
I'm looking at the hard asset empire blueprint that I download.
People can download this on the website plug.
And so you've got, it looks like four cornerstones, or excuse me, if I get this wrong on what I'm assuming it is.
So you've got data, development, or develop discipline, and durability is the cornerstones?
Is that correct?
That's correct.
That's correct.
And so actionable intelligence, data, data you can use.
you've got to know what's going on in the world, developing your portfolio construction,
finding right assets and investments, like what you talk about, going after hard assets.
Embedded resilience in discipline or durability, I'm sorry, got a camera in the way there.
What does embedded resilience and durability mean?
It means that you have structured your investments properly.
You have protected them.
Maybe you've done asset protection.
Maybe you put them in the right vehicles.
So I encourage everyone is I have a wonderful team of people around me with attorneys,
different various attorneys, accountants, et cetera.
And so I encourage people to build your resources.
Take time, get to know them, have a personal relationship with them.
Because if you find a good one like we do that I have,
you're going to spend a lot of time with them and decades.
They're going to see your kids get raised.
They're going to come to family events.
they're going to deal with your highs and lows.
You've got to be vulnerable in front of them.
And it's got to be a raw relationship where it's authentic.
And that's what helps create durability is when you have this incredible team of resources around you to help provide that stability.
You know, I tell people as a founder and a CEO, Chris, I don't need to know everything.
But I sure as hell need to bring in amazing talent around me.
And that's what I do at Alliance.
That's why I do in my life is I leverage into great talent to make sure that I can maximize my time.
Yeah.
And that's part of probably, what's the term I'm thinking of, where you distribute your tasks and your time so that you can focus on what you need to do.
You hire the experts to come in and deal with this stuff.
So with what's going on in the marketplaces today, I mean, there's rising inflation.
I think that's a given where we're at.
Interest rates are kind of in a funky place, given these new economic models, I think we're having to subscribe to, or at least ones since I can't remember who was the put tariffs back in the 20s and started the recession or the depression.
Where do you see the best opportunities for investors today with kind of this unclear world here in 2025?
I am a huge advocate of hard assets, especially commercial real estate.
So when I look at commercial real estate, industrial is going to be smoking hot soon.
It's a wonderful asset class.
We've built millions of square feet of industrial.
I feel multifamily is going to be very stable.
People are going to need a place to live, especially in these economic times.
And obviously what we do is medical office.
One of our niches, we're one of the leaders in the United States.
The human body, Chris, is never going on to stop.
So hard assets, you can kick the bricks and mortar, high renewal rates and medical.
office. These are all
great inflationary plays
because we have annual escalations
and leases. We have hard
assets as long as you have the ability to hold
which is the key to commercial real estate.
You can write any cycle, any
administration, anything going
on in the world. Hard assets is
the best, especially when
there's chaos going on in the world.
Oh yeah. I mean, yeah,
everybody needs medical
and medical healing and problems the older
you get, the more they come. And
the way Americans live their lives, you know, going to McDonald's all the time.
We're eating horrible crap.
Well, think about this.
More people are working out than ever.
So orthopedic, more people have gastro problems.
More people are doing surgeries.
More people are doing plastic surgery than ever.
And there's more cancer going on in the world than the food we eat.
So with all that being said, the human body is never going out of style.
Physicians are always going to be needed.
And so for us, we realize how do we, for our investors, produce great cash flow and upside.
And medical office is a great asset class, especially in any environment.
Yeah, definitely.
In the work that you do, trying to find our questions here, how can someone start investing in commercial real estate with limited capital?
It's a great question.
You can invest passively in alliance, what we do.
That's one way.
And that's if you don't want to get into the weeds, into the nitty gritty of what we do, because it's a very sophisticated business.
But if you wanted to invest in commercial real estate and do it yourself, which you're going to go on a learning curve, I went right in as a principal.
I wasn't a broker.
And so I went right in the deep water.
And if you're going to do that, you're going to go on a learning curve, but you're going to have to use other people's money.
So you have to learn out of package deal.
You have to learn out of underwrite and you're going to have to look at raising equity.
and it's not for the faint of heart.
So what I advise people is to invest in alliance in one of our funds or one of our deals,
get your feet wet, go on a learning curve, see what we do.
And then you can be educating and say, be like, nah, I don't want to do this.
This is way too much work, way too much risk.
I don't understand.
It's going to take me years to get my arms around these assets.
So that's a way that you can get involved in commercial real estate with limited capital.
A way to get into it.
And then, of course, have other people that are really good at what they do,
manage it for you and deal with some of the hassle there.
So you can learn as you grow.
With what's the number one mistake you see people making with their money in certain markets?
What I see is they don't understand the people they're doing business with.
They don't do enough homework.
And because anyone can pay you a quarterly return.
But who is standing behind that investment?
How do they deal with challenges?
I ask everyone because a lot of people say, can you look at my portfolio?
Can you help me?
I'm looking at this investment opportunity.
Do you want to invest in it, Ben?
And I say, well, who's the sponsor?
How do they handle challenges?
Because I'm riding the horse that can handle tough times.
Because anyone can pay me a check when things are good.
But when things are tough, I want to know who rises to that challenge, who rises to the occasion.
That's what separates people when it comes to investing.
And so I like to play the man and not the investment.
I like to understand the investment and the merits of it, but I want to play the man.
I want to know who am I dealing with and when things are tough, I want to know how they communicate with me because at the end of the day, you're dealing with people and people are so important.
Yeah, definitely.
Just as we talked about before, where if you have the people you surround.
yourself with. Now, is that usually the CEO of whatever investment opportunity you're going
into? Not necessarily. It could be who's the team. Okay. Who's on the team, who founded the
company. The, what, now, do you like private credit and digital assets like Bitcoin in
your wealth building money? I love, I love digital assets. I think it's exciting. I'm looking at
how to incorporate tokenization into commercial real estate, something I want to do.
I learn Bitcoin. My oldest son is in the blockchain business. I think it's fascinating. I've built a portfolio
with digital assets, and I continue to. And I feel it's the way of the future. And I feel that
you've got to understand the business. And so I've invested in some technology companies that deal
with the blockchain. And I think it's fascinating. I think it's a wonderful industry. And I think it's
going to continue to grow. It should be
interesting, and it seems like legislatively
it's becoming more, more,
I don't know, the government seems to be interested.
I think they've realized like this isn't
going away. So either
we embrace it and learn about it
or we're going to get swept
away by it.
If someone are listening were to take
one action today to creating lasting wealth,
what would it be? And you can feel free to
plug away and say, on board with my courses.
I mean,
I would definitely tell them the
read the book.
Start with the book.
If you want to get in the courses you can, if you want to bring it to life.
But what I would do is take action now.
Don't wait.
You're not too old.
It doesn't matter how old you are.
It doesn't matter how young you are.
And if you're young and you say, well, Ben, I don't have any money.
Let's just say you got 50 bucks of disposable income every month from your job.
Paycheck to paycheck, whatever you're doing in life.
You work at a sporting good store.
I don't care.
You work at Starbucks.
It doesn't matter.
Take a portion of your money and start investing it.
Be conservative, okay?
Buy a mutual fund, invest in a reet in stocks or what have you.
Get buy some Bitcoin if you can afford it.
Whatever it is, start investing and get in that habit of taking money every month.
Investing as you make more and more money, you'll be able to provide freedom for yourself,
which is what everyone wants.
And so what I tell everyone is take action now.
If you want to build wealth, go to my,
website, Ben Reinberg.com, I show you how to build wealth. It's very transparent and it's a great
way. And we do webinars. We do all different educational pieces, me and my company, to educate
you if you're listening out there. So I'm not going to leave you hanging. You're going to be
educating and continue. It's consistent and it's resilient what we do. Well, that's what people
should do. They should get on board, check it out. And then with people that are investing, I think
you would suggest that they should invest stuff for the long term, you know, set it and
forget it, maybe?
Let's talk about why hard assets matter now.
Okay.
See, cash is losing value every day.
And hard assets don't just protect your wealth, Chris.
They multiply it, even when the economy is falling apart.
And so we talked about this start now mindset.
And if you wait for the perfect time to invest, you'll miss every opportunity, just like with
Bitcoin.
And the best time to start was yesterday.
Let's just be honest.
And the second best time is right now.
So building real freedom is the key.
That's what everyone wants.
That's what everyone tells me is.
How do I have my own autonomy, set my own schedule, do what I want?
And money isn't the goal of freedom is.
Wealth is a tool that now he buys back your time so you can live on your terms because
we all want to live on our terms.
It makes all the difference in the world.
You can do whatever you want, wherever you want, and however you want, for the most part.
There are certain things I still can't do because I guess they're against the law,
but the judges can't do them anymore.
But I'll get the six ankle bracelets off next week, I think.
Anyway, this has been very insightful.
Thank you for coming on the show.
Give us your final pitch out to people, all the dot-coms, where people can find you on the interwebs, etc.
You want to invest in commercial real estate, go to alliancecgc.com.
you want to learn more about me and learn how to build wealth and get a copy of the book,
hard assets and hard money for hard times and take some classes and really learn how you can
continue to build wealth for the rest of your life. Go to ben-reinberg.com. That's benryinberg.com
And let me show you how you can build wealth and generational wealth for you and your family.
Thank you very much, Ben, for coming the show. We really appreciate it.
Chris, what a pleasure. Thank you so much for having me.
Thank you, sir. A pleasure to have you as well.
order up Ben's book, wherever fine books are sold out March 25th, 2025, called hard assets
and hard money for hard times, a blueprint to build a hard asset empire to withstand
every economic cycle and probably economic cycles I've been in businesses I've lost over the
decades. You definitely need that because there's a lot of economic cycles coming at you through
life. It's interesting, you know, it's a 2008 crisis and then, God, what else is there? I mean,
there's crazy stuff going on now and I think there was a there was COVID there's just all sorts
of craziness that goes on in our economics so build for your future and then you can enjoy it
in your old age or you can try to between your bones creaking go to goodreads.com for chestchrist
chrisvost linkton dot com for chest chris fuss christmas one the ticotcati and facebook.com for chest
christmas be to each other stay safe we'll see you guys next time that should have us out great show there
Ben.