The Chris Voss Show - The Chris Voss Show Podcast – Imagination Park CEO Alen Paul Silverrstieen

Episode Date: August 2, 2019

Imagination Park CEO Alen Paul Silverrstieen

Hi, this is Voss here from thechrissvossshow.com, thechrissvossshow.com. Hey, we're coming here with another great podcast. We certainly appreciate you guys tuning in. You guys are the best audience in the world, and we certainly love you very much. Be sure to refer the show to your friends, neighbors, relatives. Get everybody downloading the show on the Chris Voss Show podcast. You can find that at Google Play, iTunes, Spotify, iHeartRadio. The new, I think it's Luminary, is the new podcast thing that's out there.

Seems really popular. Got a bunch of big people on it. They've actually put the Chris Voss Show on that platform as well, so you can find it there. You can find us anywhere at all the different apps, so tell your friends about it. Go to youtube.com, or just Chris Voss. Hit that bell notification button,

and be sure to subscribe to all the different wonderful updates we're doing for interviews and everything else. This week we're doing a lot of different things. We're going to the AWE show and looking at a lot of VR and AR stuff. So we've been talking a lot of people that are in that VR and AR industry about some of the really cool technologies that they're bringing forth into the future, especially with the emergence of 5G coming to markets in America. And today, I have an incredible CEO with us, Imagination Park's CEO and founder, Alan Paul Silverstein. Alan, how are you doing?

Very good, Chris. I appreciate you even taking the time to let me join you and your audience. So thank you very much. And certainly on AWE week week it's even more important to kind of get out the word on augmented reality yeah it's going to be interesting to go to the show i'm going to be like wearing headsets and being a weird spatial computing thing i still have this problem where we have the spatial computing podcast that this will also be going out on and I still spell spatial SPAT I can't get I AL you got it that's pretty good that's it oh good late in the day you're allowed that one spelling

I graded today you need to spatial that's all it's all the same to me so let's get an idea from you as to who you are what made you want to get into this industry, and what some of your background is. Well, thanks for giving me the opportunity to chat. So my background is mostly a serial entrepreneur. I've always done a lot of businesses along the way that have been unique and different. And actually, one of the previous Claim to Fames was one of the founders, the original six of finding the

prepaid phone card industry the united states oh wow and i actually started on my kitchen table and making up the cards and then walking the streets of the suburbs and that's new york city and queens looking to knock on the doors and sell those cards so before anyone knew what a phone card was i was out peddling those door-to-door and uh it was a tough way to make a living, I got to tell you that much. Oh, knocking on doors in New York City, man. You might get shot. Actually, in Queens, we're the bilingual, so it's not even just that. No, you don't get shot back then.

But actually, that business ended up growing significantly. And ironic enough, what led me to really grow that business is I owned the Muhammad Ali robe that he wore in the Zaire fight against Foreman in the Rumble in the Jungle. The Rumble in the Jungle. What a fight that was. One of the greatest fights and displayed why Muhammad Ali was truly one of the greatest ever. So I had that robe and ultimately ended up selling that to who ended up being my financier and partner, Shelly Finkel, who actually was a band of Holyfield's manager for Whitaker, Melcher Taylor and Mike Dyson's.

And he's in the boxing hall of fame. So I did a transaction to sell it to him. And ultimately he ended up partnering the deal with me. And as I started doing the phone cards and it started to grow and grow, I actually called him for advice and he ended up becoming my partner. And with Shelly,

and when you have the boxing heavyweight champion of the world gives you access to a lot so we took a shift from phone cards as a kind of commodity to make calls to license phone cards so with him having access to all the different leagues we created phone cards for Major League Baseball National Hockey League Jimi Hendrix to stay led zeppelin marvel entertainment 80 olympic team 69 mets oh so this company went from zero to 20 million about three years and we went ipo'd on nasdaq as well so holy crap and you started experience all from those little plastic cars there isn't that great guys this is amazing that's a great story the rumble in the jungle was that the rope it up-dope yeah exactly he played out for him

before you know if foreman had the grill he could have hit him over the head with it and that would have slowed it down yeah that probably would have but better he just could have fed him some burgers and you know he could have made some paninis for him that would have been a problem george foreman beat the crap out of ollie that was. I thought he would beat him back then. I really did. And, you know, that was an amazing strategy by Ali and came back with it. The interesting story with the robe was, I don't know if you remember, it's a gray and white custom-made robe that was given by the government of Zaire to him.

You can look it up online if you look for the – I saw the movie. I think I've seen at least one or two documentaries of it. Did you? And you see the movie. I think I've seen at least one or two documentaries of it. Did you? And you see the robe. So there was actually a hearsay little story that in the left sleeve of the robe was a postcard with a prediction of who's going to win the fight in what round. Ultimately, when I sold it to Shelly, he actually had someone open up and find the card and actually had the right round and Ali winning. So really amazing story. Ultimately, that robe went on from him. and find the card and actually had the right round and I'll be winning so

ultimately that robe went on from him it actually went on sale in Sotheby's and I believe it went for something like two hundred seventy thousand or two hundred sixty thousand dollars at that time and who knows how much it is now through the years but nonetheless we we work doing phone cards and licenses then I lived in India for four years and decided I didn't like spicy food, that that wasn't going to last. Yeah, that's a tough place to be. And along the way also, what was it? Yeah, and I was actually one block away during 9-11, actually the second plane flew by my window.

So you were home? No, I was actually at work on the 50th story on a building on Broadway, which was one block away from tower two. So the second hour that you saw got hit. That was really right in front of our eyes up there. 50 stories. I was, it was horrific. And that was terrific.

It was a horrible, horrible time. And out of that, actually, I created a money laundering software identification company that would monitor financial transactions in real time and identify check hiding movement of money and other illegal transactions and got that company. I actually ended up speaking in front of the Federal Reserve Board of Governors in Philadelphia and did a white paper on moving money through prepaid instruments, financial instruments through the world. So it's crazy stuff. So, you know every opportunity opens a door and then if you want to decide to go through it and from there number other projects including a recruitment software solution that's

still up and running in India doing very well and as well and I moved to imagination Park are you on that side I hear beeping going there I apologize my Facebook's up so we took care of that business. It's part of Mark Zuckerberg saying, hey, can I come on the podcast? And he always asks. Turn him down. Tell him next week. No.

No. So it's pretty interesting. So you launched Imagination Park. Is that correct? So I got brought in to help run it. We kind of took the company from a content company that specializes in producing content and offering it to Hollywood because the company actually is a public company. Imagination Park is traded on the CSE, the Canadian Stock Exchange, under the IP symbol. It's also traded on the OTCQB here in the U.S.

We are the only augmented reality pure play software that's a public company, ironically. So we shifted to AR, we've invested a significant amount of money building a complete AR turnkey platform, the ability to deliver augmented reality in minutes anywhere in the world without a programmer. So we took quite a unique approach to it. And certainly, as you said, AWE

with the augmented reality coming out, we didn't want to just be like the other companies. You know, AR has gotten very popular. I don't know if your listeners are familiar. You know, Snapchat filters of what augmented reality is where people hold a phone and they get the rainbows and they get the bunny ears. And it's good in entertainment and it targets a younger demographic. But ultimately, AR has got to be a transactional opportunity right it's got to disrupt create some business opportunity to do a transaction we focus in the retail space live event and sports where people go out to physical locations and want to

engage with ar again using their phone you're familiar with i'm sure chris with uh pokemon go which everyone was in j 2016. That was truly the keystone event everyone will refer back to in AR, when no one really knew what AR was. And then that did, I think, to date, about $3 billion to date for Niantic. So pretty incredible revenue on doing AR. Yeah, I remember when everyone was into that a few years ago, and it really was a breakout and great for AR. And your guys' website is imaginationpark.com, so people that are listening, they can go there and check it out.

One thing I noticed is you guys have apps on the iOS store and the Google Play store. Are those live right now? Yeah, we've been live with our apps for a while. Our new branding is Imagine AR, which we thought was a very appropriate new name for it as well. Previously was Xenoplay, but we moved to Imagine AR because the reality is everyone should have the ability to enjoy and leverage AR from a business standpoint. We take AR to the next level that you have the ability when someone takes their phone with our app running and point it at something for what's called an activation, it's a sign, it's a building,

or it's at a certain location, you'll see something, whether it's an animation, whether it's a movie, something else, but you get a reward card. That reward card allows that user some kind of transaction with the vendor provided. So imagine going to a mall and doing a Pokemon Go scavenger hunt. And as you go around the mall, you're getting coupons for different stores. You're getting entered into sweepstakes. It provides a gamification right into the environment. And that's the area we focused on in the world of augmented reality. And when you go to the website, Imagination Park, you guys have a video of how this works. And you can see, you can hold your phone up to a storefront

and you can see products in the store, you can see different features and benefits, there's animations. It kind of funds up the whole sort of experience. It kind of helps us so you can look inside the store and all that good stuff. In fact, my girlfriend's been using your app. Anytime we

go in the bedroom and I take my clothes off she holds up the ar app in uh there you go oh i thought there was something else that was going to come up but i was going to ask you about that one this is mario lopez funny enough i went to a fight once i sat ringside and who sat in front of me i was second row he was right in front of us mario lopez and he's a really nice guy also so he stands up during the entire fight and he ducks and he weaves during the entire 12 rounds i almost feel like he needed to be tiled off by us from behind because he'd get down and sweat in between each round he's a nice guy we uh herman carden uh jbl took us to a Grammy after party one time.

It was all like Bolton and all these people. And I think I met, we hung out with the lead singer of Linkin Park. And I met a few people. Different people. Grit Obnobbin with the Upper Crust. Well, you know, it's all the people that send us products and reviews. They like us for some reason. We've had great relationship with them.

But he kind of hosted and talked around the table, the thing. Really nice guy. I'd love to have those sort of looks. I don't know, man. You do, Chris. Don't you know that? Well, you know, he said the same thing to me when I met him. I had a feeling he did.

I said, you're really a beautiful man. And he said, I'd rather be beautiful like you. I'd rather be Chris Voss. Who wouldn't be? That could be your next show, actually. Who doesn't want to be Chris Voss? I did that at the haircut hairstylist today. I told her, she said, how do you want your haircut?

I go, I don't worry about it. Just cut the damn thing, and I just go. You can't mess with this beauty. Now, there is only one Mount Rushmore so nonetheless exactly and it's magical it's our part of this podcast and it's like me it's kind of made in stone chiseled in stone and there you go with that so back to what you guys are doing we can actually on Mount Rushmore if you want to have it. We'll set that photo for you with AR. I don't know if there's enough coders in the world for that. Again, augmented reality is different from virtual reality. Everyone

sometimes gets confused. And again, virtual reality, you put on the lenses over your head. The new Oculus came out, Quest. It's blowing people away where it'll put you into the world. It's a tremendous experience and it's really cool and it's exciting, but you can't walk around with it, right? You've got to stay in one place. Although there's people on Instagram or all these social

media showing people out and about now with the Quest kind of doing their thing. So that's the new thing to do is get in and go stand in Times square and take on the battle of the games ar allows you to walk around with your phone point and get the activations through the phone and that's the difference so you can share it it's social focused and you get some kind of overlay of digital information whether it's the animation information the market's enormous for ar the opportunity is significant we focus on live events retail mall stores are getting you know killed by amazon how many people just go to amazon it's like a vending machine you just hit a button and it

shows up the next day retailers need to change their game also they need to figure out a way to get people in the store ar is a way to do it it provides a gamification scavenger and sweepstakes sign up other games a way to activate consumers and get them excited to leverage it and I think ultimately you're gonna see AR build and I'm sure you've had other people on your show saying you know we're going to Tom Cruise in a minority report you know ultimately wearing glasses and lenses that overlay digital information or like that black mirror episode 2 where the social scale where you would look at so when you get the information so there's a lot of good

that comes with it but obviously there's a lot of privacy and social issues that people are looking at and what are the concerns because you even see in San Francisco you know facial recognition getting banned in in San Francisco yeah and that's pretty amazing when you think about that saying wait a minute now that's getting banned yet the technology exists today everywhere yeah and it's it's uh it's it's it's interesting how it's everywhere what's even interesting is in san francisco and oakland they have the police cars that have the the auto readers on them where they drive by and just zap all the plates as they go yeah and uh

but yet they won't do facial recognition i i and i see the concerns you see what's going on with japan and their uh that whole technology i forget the name of the company the ceo who's developed that technology where they can pretty much guess your age on the street they can tell you're a male um they they know who you are they have a you know they have a social better China the China one because the China one is you heard about that one in China but they even have social score I mean this is a social score like you can't travel you can't get in train you can't fly if your social score is not high enough yeah and they monitor what you buy so

like I guess if you're buying too much alcohol that the computer goes oh this guy's got a problem that's it and uh i'm glad they don't do that here i'm just kidding um to be like he drinks way too much pop my insurance that's that's the one thing that i i remember people talking about i think it was on 60 minutes they profiled that they were talking about how you know what if your insurance company sees that and goes, oh, that's great See, he's buying those cheetos No, I watched the video on your guys's website was checking out people can download this app right now currently, correct? Absolutely. Imagine they are is available in both stores and we've done deals with business users are ready to deliver content

For example, we're working with the basketball Hall of Fame where they're using it for a fundraiser. So they're actually emailing out to donors. They download the app and they have the ability to point the phone with the app running at specific logos of the Hall of Fame. And you'll see famous legends like Jason Kidd come up, explain why the Hall of Fame is so important, what's so great about it, and asking people to donate. Orange Fitness Theory up in North Dakota, we're doing a program with them where they're doing a Wonder Woman run with it,

with a scavenger hunt. We did the Mall of America holiday experience this past Christmas. So we're working in areas outside that allow people to gamify with it. And also coming up in June, we're going to be an app for when AT&T introduces their 5G special at the Warner Brothers lot. It's called Shape. And we're going to be the app there, and we're actually going to do a treasure hunt and AR activation

throughout the whole Warner Brothers lot for them as well. That should be cool. I'll have to talk to my AT&T people about it. AT&T's been one of the big kind of sponsors, not the right word, but supporters of the Chris Voss show. They keep us in phones and everything. They send us all the

new phones for the last 10 years. And of course, we use their broadband when we go on location to events like AWE. In fact, Scavenger Hunts are really cool. In fact, we've had sponsors in the past that have sponsored us going to these events like CES, NAB Show, and they'll have scavenger hunts. But this adds a whole new element of it.

And I'm looking at your guys' website. What's really cool about this, and I think what a lot of retailers, you can correct me if I'm wrong, but a lot of retailers have to realize or or outdoor events have to realize, is you go to events now, and people are still looking at their phones. You know, they go to a concert, they're still looking at their phone. So if they're just going to look at their phone, well, give them AR so they can take and interact with that. And that way you show the attention. You hit it on the head, Chris.

They're going to stare at their phones. Everyone is with their phones. So utilize the phones. It means, you know, we call it the next digital communication channel AR. It's the next one. You had websites decades ago, went to social media. AR is the next one. And you see a tremendous amount of press about it. There's a big article in Wired back last year calling it Mirror World, taken from a professor at Yale saying there'll be a duplicate of every physical item in the world in digital space, and you'll have the ability to interact with it. So all this is converging

where people are using the mobile phones, and there's approximately three and a half mobile phone, three and a half billion, would it be, mobile phones around the world. And those are going to be the focus of AR certainly for the next few years. Apple will come out with their lenses where it ties to the phone to do an AR experience but I don't think you're gonna see any mainstream you know taking of the lenses for at least a few years from now one of my good friends Robert Scoble I don't know if you wrote one of my favorite books in AR back then his was it called the fourth I think I remember I I forgot the name. I recommended so many people to read that book. Yeah, very smart guy.

Yeah, very smart guy. And he just recently posted a picture of him and his son. They're going to New York wearing the Oculus Rift. And they've got the handles in their plane, in the row of the airplane. And I'm just like, well, I guess I'll have to get used to getting on an airplane now. And the whole plane's looking at you and be our god oh yeah but it definitely would be more interesting and be entertaining especially if I was in a plane if I could look at something a aren't I don't know there'd be something

more interesting than just so that the oculus will be more VR right so the oculus will keep you in mercenary the AR we've actually spoken a few airlines the concern is the Wi-Fi capability there and as you buy you know immersed in the world. The AR, we've actually spoken to a few airlines. The concern is the wifi capability when you're out there. And as you said, right now AR is a lightweight kind of activation. You point the phone, get a little bit of activation. We actually changed the game in terms of AR because we deliver not just a cartoonish or animation,

we give any business ability to deliver videos, green screen videos, FBX objects, coupons, sweepstakes. So it's whatever they want without a programmer. So I can run a sweepstakes this week or run a coupon that gets delivered. So the phone is the basis. So up in the airline, their concern was if everyone gets on the mobile phone, number one, they don't want people on the mobile phone going, hey, I'm going to start speaking.

And number two, they start hitting the keys and start going around the phone and you know around the airplane with it they were a little concerned with it I would like an air program for when you go in the in the bathroom on the plane and it looks a whole lot bigger than it really is that or I can be on a sunny be cramped in that new book was Roberts one of's real predictions is that Apple is going to step into this market, whether it's ARV or not. I know they're kind of in the AR market with what they're doing. They are with the phone, but they're coming out with the lenses, which went into production in China, and they're expected to come out by midway 2020. So Apple being this, you know, there are other lenses out there already.

There's a number of companies. But everyone's looking to see okay Apple comes out It'll be the first mainstay tied and power to the phone and everyone who's building platforms similar to us They're trying to predict, you know, we're hardware agnostic So a lot of us are written for the technical people in unity So you have the ability to work on any hardware whatsoever? So you can transition to the wearables when it does come about in the future but apple will be the one deciding that will come out in 2020 but again remember they don't change the game but they come out and set a standard that everyone looks to and i think recent surveys there's a company called digi

capital which specializes in overviewing the industry and i believe uh apple's already in the number two position without even having a lens in the market that people expect to be a leader in the augmented reality lens in the next year. Wow, that's crazy. And then you guys allow retailers to get real-time data reporting, I guess? Yeah, we do full analytics. It's important for retailers to gamify, to get some a destination, right? Get people to be there experience what's going on right now retail set up the stores people come in with their phones they look around the products and they immediately look in price comparison

shop and see what's on the phone and either best buy I'm gonna go compare to a website say hey can you match it so that's not a way to pay the rent and build a business right and I want to use their. They don't want to talk to anyone. They want to just use their phone and go about their business. But if I have the ability to gamify that environment, make it entertaining, have some coupons, sweepstakes, other games to do, it gives me more of a destination approach. And that's really what's got to start to happen in retail

because Amazon has taken over so much of the day-to-day purchases that are ongoing with people. Oh, yeah. Best Buy and other retailers are getting killed there I mean the few people going there they're just showrooming as they call it where they're just you know looking at the products and the tactile and then they go home and then they order it and it's you know I'm not gonna build a business that way and they're getting hurt and continue to do and that's why actually we're up at the Toronto Retail

Council it's one of the biggest retail shows of the year. It's in Toronto once a year with over 2,000 retails explaining what AR is, teaching about AR, saying this is how you're going to get to the audience, but make it engaging and activating, not just let everyone come in their comparison shop and then walk out the door again. And this really builds on, I forget the company, back in 2009, I had the concept idea for some sort of system where as you walked around a store, you could get different notifications, coupons, different things. Off of beacons, right? Your phone off of beacons and stuff and it came out of the first time this is like 2009 2010 I walked into the floor of the Marriott here in Las Vegas and this is back in the day when it was kind of wide open Wild West stuff and as soon as I stepped

on the floor I got a Bluetooth notification saying you've just stepped on the floor of the Las Vegas Marriott do you want to get some do you want to get you know special deals or any special information for gambling right and I was like wow that's kind of crazy that's and so the prediction was as well if you could make that work around a store you can leave people around a store all that good stuff and i talked to a few people i would you know i wasn't really deep into tech back then and uh uh and then about two years later a company came along i forget the name of it and they literally took it and they made the beacons and the bluetooth movement uh where you could basically

wander around the store but this takes it to a whole new level because you have the visualization there right and the animation and all the cool stuff that you can buy. And that's what it's about is getting that engagement, using the phone, getting people engaged. We focus on giving the opportunity that any business in the world can create an AR activation literally in minutes without a programmer, which works both on Apple as well as on Android as well.

So it's pretty cool the way the technology works. If they have existing content, they want to play a video about the store, they want to do coupons, they want to do any kind of marketing with it, they can just upload their content to the cloud. We're a Microsoft global partner, also certified, so we're Azure-based.

And then we could deliver that content in real time directly to a mobile device anywhere for people to experience so it's really cool and the content can change dynamically every hour every day every week whenever someone wants the market that's looking at AR is the digital out-of-home world all those digital signs you see all around they want to activate those as well so as people pass by them right now you don't have an idea what they looked at it not so imagine having your phone get notified and then have an AR activation right off the digital side

you know a couple other industries I'm sure you guys have thought of all this stuff but just for the art of conversation real estate real estate if you walk into a lot of homes many times they're just kind of empty and unglamorous and being able to maybe move your thing around, I know there's some AR that's going on with the sales of home products and stuff and with clothes where you can hold your stuff up and just the personal vision.

Well, the Ikea app, right? In the Ikea app, they took their 2D to 3D so I could see how that piece of furniture looks. Nike did a great app that's coming out, I in July this year which is you can see how the sneakers look on your feet so up to two millimeters which is pretty amazing right so you're looking at it you're always concerned what size do I buy they give the ability to point the phone at with AR see how the sneaker looks and then order it right off I mean that's truly a tremendous frictionless

opportunity of sales that then starts the, you know, I don't want to miss out the FOMO, fear of missing out opportunity for consumers. Oh, I better hurry up to have a new sneaker coming out. I can order it right from my phone. I don't even have to go to a physical store. And that builds a personalization and customization with the business that, I mean, everyone buys experiences.

And the fact that sometimes we're loyal to a brand or that we're attached to a brand is because we like the experience. We like going there. It's fun. It's interesting. It's just not, here's a product. Buy it or not and bye-bye. It's got to be experiential.

It's got to be game. It's got to target that audience. It's got to be fun. And that's where, you know, right now everyone's in AR kind of finding their spot. It's got to be game. It's got to target that audience. It's got to be fun. And that's where, you know, right now, everyone's in AR kind of finding their spot. There's games. There's the medical, the industry world. We're training in manufacturing. They're using lenses as well to train people. So

everyone's out there going. We focus on the small business opportunity, the medium size and the large business. Want to activate AR, get consumers going, get them coupons, get them sweepstakes and get them excited. And I think AR, get consumers going, get them coupons, get them sweepstakes, and get them excited. And I think AR ultimately is going to be part of everyday life. Tim Cook has been quoted as saying he believes AR is going to be the next big thing like a mobile phone.

And if you see what's going on now, I believe it is something that's going to come along that bit. Yeah, because I get tired of VR with the heavy headsets. I'm a sweaty big guy. And so after wearing that thing for about 10 or 15 minutes, it's like dripping wet and it's heavy as hell. Like I, an AR thing that I would love to see come back. I love Google Glass at the time.

I had several different versions of it Google was sending me and I love that. That was really great where you could look through it. And then you came back with another version of it and i think you'll see it more like my eyeglasses powered with bluetooth off of a phone and then everything will override be personalized so as i'm walking around a mall i'm walking through times square i'm getting notifications and personalized messages

as i go through which is really like you know everyone gets concerned it's digital overload now all of a sudden i'm getting everything coming to me at one time yeah i mean and this is what a lot of retailers are trying to do i know when i go to the store like albertsons even even the grocery store you know they have those little stick out things that right you know sometimes you walk by it'll be like yeah um the uh i know the nfl would be a big thing because one of the biggest challenges the NFL has been running into is getting people to come to the games and interact with the games. Half the time they're paying $700 for a ticket and looking at their phone the whole time.

And so they're spending a lot of money, I know right now, upgrading all their stadiums so that they can have really great Wi-Fi, really in bandwidth, so they can entertain people and people can still do their game. Right, and they're looking to do gambling in stadium too, right? So that's a big area too, is to get people gambling on the game and keep them entertained. But certainly AR is a piece of that opportunity,

because imagine you had the mascot of the team that shows up on your phone and he becomes your concierge. So he's your one way, hey, where's a hamburger? And he answers you. So the ability to leverage AI chatbot in where they are is where a number of, you know, future directions that people are looking at as well. Chatbots are pretty cool. There's a game I play called Vision 2,

and they actually have incorporated really well with the chatbot on the app on your phone. You check in every day and it will actually give you stuff. The game will say, hey, go to your phone to do this um and using ar to be able to do that um or just be you know cray cray especially yeah hotels can have a concierge service welcome to the hotel thank you very much what would you like to do car dealers it doesn't end and it's becoming like you said the next uh next level and when 5g hits we have the ability to put not just lightweight interactions, but a ton

of content through the pipe. Now, all of a sudden, you can have quite an engagement, both in AR plus as well as in the chatbot and the AI information. And it's going to be coming this whole new interaction as this next generation begins to experience that as standard. Yeah. When I was a kid, I did car sales and sometimes you wouldn't have the color of the car that the

person wanted on the lot and you need, you can probably get it from a dealer, but the client wouldn't wait. And they're just like, well, I'll just go to the dealer and get it. But it would be great in that case scenario where you could have them hold up their thing and they could see it. They really liked the red car with the blue car that you have in stock. Hold it up, Chris, with with the contracts they don't worry I'm giving you the red car can't you see it and then we have them sign and then you put the phone down and I don't know how I

would change colors that's what I that's what I tell all my first dates when I have them hold up the Mario Mario picture shows up again you're looking at Mario it's really weird though in the in the bedroom, but I'm trying to hold a phone and whatever. You need that extra hand. Well, you could have the selfie stick, but that's a whole different subject right now. That's a whole different subject. Yeah.

I'm not even going to touch that one. Well, that's my selfie stick. So basically, Retourers, they can get a hold of your apps. They can download them. They can build out their systems the way they want. They don't have to spend $50 billion. They don't have to get programmers, their own technical team. It gives the corner store, the small franchise who has 10 stores, 50 stores, whatever it is, to get into AR, have the ability to engage and get people excited.

That's the market we're focused at. It's an enormous market out there the amount of small businesses enterprise medium-sized that want to do something new and engaging social media is filled with noise now everyone's putting stuff out non-stop AR gives you a new way to reach people activate them and build out that relationship and that's really what we're focused on in a simple easy to way and cost-effective manner That's it. Everyone should have that ability to do it and in and like one of my favorite place to eat here is little burger joint Close by me. They always give me these frequent

The frequent buyer cars, you know, you buy enough meals you get a free onion ring and stuff like that, right? I always forget those damn things i always leave them home right so this would give small businesses that want to do something like that frequent buyer thing buyer loyalty uh reward cards this would be the ability to do that through a virtual space and stay in touch with their client and then they have the ability to do reminders or send offers like say i'm sitting at home and my burger restaurant wants to say, hey, Chris, you know, 25% off. It can do push notifications. What we focus on is based on where you are physically in locations as well. So if you're going by the store or you're nearby, you can get a push notification. But again, if you push too much to consumers, they're going to

turn off your app and say, you know what, Chris eats way too many burgers as too many onion rings The man's got some serious issues going on there. We're not sending that out to him anymore So people don't want push continually they want the ability to have them in that environment Let me have those notifications maybe an email reminder, but they don't want to see all this inbound traffic Otherwise, they're just gonna delete you anyway at that point well on your guys's website and it's imaginationpark.com for those of you want to go check it out and it shows that one place there's like tacos dancing or falling or something like that and everyone loves tacos but that just takes it to a whole new level of saliency where you're just like uh man that looks really good um and you know

and you guys show a video where people are walking down kind of this outdoor sort of mall area and they're they're holding up the phone to the different stores and they're experiencing the different VR sensations and salient points that they put in there I mean seriously if I you know one of the reasons I like Yelp is because when I'm thinking about going into a store you know I'm in a place where there's a lot of food places to choose from. I'm trying to decide. I look at Yelp and I'll look through the pictures of the food. Jeez, if I could hold up my AR thing and see like this

sizzling cheeseburger, you know, it'd be even better if I had smell-o-vision. Well, imagine looking at that, holding it up, but then getting a coupon at that moment delivered right to your phone that in the next two hours, you can have a coupon to get a discount on it, and it's BOGO time for Chris. I got a deal in there. He's in there. That's right.

That's what could be done with our platform. Deliver a coupon right at that instant to that individual experiencing that AR. That's where we're looking for the reward and that engagement here it is it's cool it's visual but by the way here's a way to get a transaction out and by the way again we're a public company we're traded on the CSE as well as the OTC if people truly believe in augmented reality we're one of the few only pure play software companies currently in North America as an AR company.

So you can even invest in your guys' future then? Yeah, I could do it. Very low cost and give you, we think we're significantly undervalued. And we also just purchased a portfolio of patents. And the interesting part of the patents are, two in particular, are character storylines based on AR and location.

If you think about any games that might come to mind where it's an AR experience and that you go to specific locations and the storyline changes and provides you new engagement we actually now have the patent to that and we'll be licensing it out to our own clients as well as out into the industry as well. That would be pretty awesome. Even like going to Disneyland you could you could have stories being told at Disneyland as you wander through the park that are ongoing. I mean the applications for it are crazy. It doesn't end. It really doesn't. Festivals, sports, live events, colleges. We have a college using it for recruitment and enrollment.

Whereas people take a tour on campus, they can point the phone at a building and they'll get the chairman of the school explaining what's going on at the school, why they should go there, alumni explaining why it's been a great school for them. So it gives that next level engagement you never expect from a college tour.

I mean, I don't know if you remember when you went to college before they built you Mount Rushmore, you know, what that experience was like versus now you go with the phone and the kids are on there taking selfies and snapchat now they can hear from people about that school definitely and and and I think with some of the stuff too you want to bring your friends and family and show it to him hey you got to come see the store that we this downtown let's go let's go check it out you can do this ar thing

and i can take a selfie with a ufo guy alien again that ability to take it share it but then be rewarded while you're there and i think that's the way the moles are going live events are going sports are going that's where ultimately that engagement entertainment with everyone with their mobile phone what better way to engage people with AR with their mobile phone it's the absolute perfect and I'm gonna put you on Mount Rushmore the goal will be to get Chris Ross on Mount Rushmore in the next 24 hours I don't know if I pull my hair back I can kind of do George Washington we'll get very tree I think as long as they cut me off right here because I'm pretty much a old Mount Rushmore below the neck.

That's right. Steady rock, don't you worry. And also below the waist. I don't know. So cool. So you guys have the XenoCloud is an AR content system. So we hold everything in the cloud. So for Imagine AR, we have the cloud where we hold all the content.

So if I'm a business and I go, wow, how do I get my content up? We have a menu-driven self-serve system. And we also offer turnkey solutions for someone to load up their videos, their coupons, if they have cartoons or images, or we can create it for them. We have a full production studio, as I told you before. We come from Hollywood. We've done a number of Hollywood movies and stories. So we can help create for them too if they want But give them ability to leverage their existing content Delivering their experience at a fraction of the cost of anyone else out there

You don't have to build your own mobile app. You don't have to get programmers You don't have to figure out content This allows you to get in the game quick and get retails up and going and I think we're seeing 2019 grow really quickly. i don't know if you saw the awe the the augmented world they're expecting over 6 000 people and i don't know where if you went years ago i mean then i remotely close to 6 000 people so if you look at that and you start seeing the brands and the announcements it's coming and i think by 2020 ar is just going to skyrocket up into a significant amount of business.

Especially with 5G. 5G is going to be able to transport. Yeah, and that'll help. But certainly Wi-Fi to start. We're in close, but 5G will take it to the next level. Absolutely. But 5G will still take some time to get out there, right? It's not coming out fast.

But there's enough with Wi-Fi and phones. We work on regular cell service as well as Wi-Fi, so we don't require that big pipe. But once you get to 5G, you can light up a whole area where they are, it's amazing. A whole downtown with content, with data, with chat bot, and you enter in, you know, whether they call it the mirror world or the future digital world, but we're going there.

And everything's gonna be experienced with glasses, with your phone running, and out in the world. So if I have a mirror world, would that mean there would be two of me? You can only dream of that opportunity. You can ask your girlfriend and your family how excited they would be. There would be two Chris bosses in the room. From their perspective, they can turn one off, so that wouldn't be bad.

So they could still go back to one if they want. I don't think they can stand the single version of you, let alone the double version of you. They can have occlusion and put you behind a wall and then just stand you in a corner. That is what they are. So anything more we need to know about your guys'

company? I think Imagination Park is going to be a player in the world of AR. We expect it. We build a platform, a Microsoft partner. We've got great clients already, like the Basketball Hall of Fame, the Erie Seawolves, the Detroit Tigers, my elite team, Orange Fitness. We're growing pretty quickly right now, but we're targeting that everyone out there can create AR experiences as a business anytime they want in minutes without the need for a programmer they'll use imagine ar as the app if they want ultimately if they want a white label we offer white label solutions for large companies too so they can put their name on it and we think this is going to be the next wave

for years to go and we'd love people to join us on this journey we are a public company one more time chris imagination park ip is the symbol it's on otc qB in the US as well as on the CSE in Canada. Significantly undervalued with everything I explained to you. We're excited to be part of this revolution and hope everyone joins us. We will be the one to put Chris Voss on Mount Rushmore in the next 24 hours.

Is that right or the left? I'll put you right in the middle. We'll put you right over. Put me right in the middle. Put me over him so that I'm like There you go, they'll all be looking up to you the Chris boss monument like who's this asshole So I encourage everyone to go to imagination park comm check out the really cool videos that are there They've got some really cool videos their products You can see how the whole thing interacts works as they're walking down the street or they're doing

different things and and some really great examples of how a business can utilize this sort of stuff and uh yeah in fact i'm watching a video right now you're in a porsche dealership this is really awesome and you can they're holding it up to the outside of the car and they're seeing like a cool video of the inside of the car and everything so they're they're basically in a walk through the middle as they walk around the car and they can see what it looks like and get those salient features going in their face yep you got it it's exciting it's fun and we want to be a part of it and look forward to anyone want to contact us part of it and look forward to anyone who wants to contact us. Contact us on the Contact Us page at Imagine H. Park and also on social media at IPTechAR. Awesome.

Well, thanks for being with us on the show today, Alan. Be sure to check those guys out. Be sure to give us a like. Subscribe to us on YouTube. Hit that bell notification button. Be sure to refer the show to your family, friends, and relatives. You can find us on any different podcasting App out there, and of course Also on Spotify

Luminary, what iHeartRadio, Google Play iTunes, it seems like Worldwide. What about the Mount Rushmore Private Network? I think that's The next podcast we're launching here And all that good stuff So we appreciate you guys tuning in, you guys are wonderful

Audits, and thanks to Alan for being here today. We'll see you guys next time. Thank you very much, Chris. Take care. Thank you.