The Chris Voss Show - The Chris Voss Show Podcast – Jordan Dunin, CEO and Founder of HatchPath a Health Coaching Services Platform

Episode Date: October 25, 2023

Hatchpath.io Jordan Dunin, CEO and Founder of HatchPath a Health Coaching Services Platform

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times, because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. I'm Oaks Chris Voss here from thechrisvossshow.com. The Chris Voss Show.

That makes it official, ladies and gentlemen. When the fat lady sings from the opera bench, that makes it official. Welcome to the big show. For 15 years, we've been bringing you the smartest people in the world. And as always, all we ask, it's all we ask, is just further share to your family, friends, and relatives. Call them right now. Get on the phone. Text them.

Send them in Snapchat a picture of the Chris voss show instead of what you usually send them i don't know what that means but uh send a thing to go over to itunes and subscribe to the chris voss show and if you get a chance to give us a five-star review over there as well as always uh we're putting out what three to four shows a day weekday 15 to 20 shows a week man and we are talking to some of those amazing people We have another gentleman today We're going to be talking to about your health And all sorts of ways that you can improve the quality of your life

Now I don't know how many of you are out there going Chris, I don't want to improve the quality of my life I hate myself And I'd rather Decline the quality of my life Rather than prove it Well this show is not for you, is it? Is there anybody out there doing that probably in some trailer i'm somewhere um so we have an amazing gentleman in the show right

now people in trailer homes are going what what uh jordan dunnan is on the show with us today he's the ceo and founder of hatch path the marketplace that connects clients and health coaches. So you can figure out how to be more healthy because we all need that. Trust me, I'm 55. I need as much health as I can get. I'd pay for more if I could get it technically. Jordan is the founder and CEO of HatchPath. It's a certified health and he's a certified health and life coach. He's a licensed personal trainer and survivor of chronic Lyme disease and traumatic brain injury. We'll be talking about that today as well. His personal journey has fueled his commitment to wellbeing through his coaching.

He specializes in helping individuals take control of their lives by addressing the root causes of the challenges. He believes that everyone has the power to lead their lives regardless of circumstances. He's also the visionary behind HatchPath, a technology marketplace connecting clients with vetted health coaches. So, yeah, you don't want to take health advice from me. These are vetted health coaches, people, because I'm not a health coach and you don't want my advice on health.

With over 200 coaches and growing on his website uh they give simple access to personalized support through technology and transformative change he leads in the power of stories to inspire and educate aiming to empower listeners to take control of their lives welcome to the show jordan how are you i am great thank you very much for having me chris thank you for coming we really appreciate it give us a dot io i think it is for your website and wherever on the internet you want people to stalk you as well yeah absolutely so you can head to hatchpath h-a-t-c-h-p-a-t-h dot io if you're looking for a health coach but you can just find me on instagram if you have any questions after the show which is jordan dunnan um pretty sure that would be somewhere there you go see it so in your words give us the 30 000 overview of uh what what's

what hatch path does absolutely so to start at the beginning and take it pretty quick um i was in a pretty rough shape in 2016 and i'd broken my neck i'd compressed fractured my neck in a diving accident by diving off of a dock and hitting the bottom of a lake and rolling my neck forward i was told that i needed to fuse my spine and then in 2017 i was diagnosed with chronic lyme disease so i went from being an elite athlete i played like high level hockey my whole childhood going into university. I was a Dean's list honor student, you know, just trying to do the best I could to having this like life altering change.

And I went into the cycle of depression. I just got to the point where I was suicidal. I'd lost 60 pounds. I spent four years in a neck collar. I thought my life was over. I was looking at ways to be a handicapped person. And I found my way back to health through someone that I now know was a coach, someone that gave me the blueprint, someone that walked me through what works, what didn't, cut Then I became a certified health and life coach and starting helping others. And I realized that there's a hundred thousand coaches in the world and 80% of them are out

of work. And, you know, when I took my certification, I realized that there's so many things they teach us that can help with health, but not how to reach people and help them through business. So I wanted to create a platform where we had trusted and vetted coaches that were at the click of a mouse. So we do all the work for people. We vet all of these coaches and one-to-one interviews through submitting their certifications and this nice little application process they go through. And then they offer all of their services on our marketplace. So we have everything from

meditation coaches to sex coaches uh nutritionists mindset coaches spiritual coaches and everything in between that can impact your health and wellness on our platform there you go i need a sex coach yeah tell me how to get more of it no i'm just kidding that's a joke people uh so when you say it's a marketplace, is it something where people pay a fee to get into? That's a good question. So thank you for bringing that up. So we're 100% free to join. You can peruse all of our coaches.

You can message them. We actually have free discovery calls. So you can work with a coach for 15 minutes to see if they're right for you for free. And yeah, we monetize through our take rate. So on our platform, we have a transparent take rate with our coaches, which is 20%. And they're free too. So if you're a health coach out there that's tired of paying fees for all of your services, we did an estimate that you're paying over $1,400 a year on subscription fees and that

you don't have to pay anymore. So that's another reason that we did this on the coach side. But yeah, that's how we do it. There you go. And you have all these coaches. I'm looking over the website and a page down here, if I can get my mouse to work. Nutrition coaches, fitness coaches, mindfulness and spirituality coaches, chronic illness coaches, life and holistic health coaches uh and on and on and on and so people can just go on there kind of search for maybe some topics that they're uh they want some coaching in and uh find

the coach that they need right absolutely and we just implemented a little helpful ai bot that understands our site more than we do so in the bottom right hand corner you can ask it whatever you're struggling with and based on the information that coaches give it it will pick the right recommendation for you let me put in here more sec no i'm just kidding yeah yeah you can put whatever you need to um it'll give you a helpful i think we all need more sex in this world maybe maybe if everyone you know there's so much war and and famine and and you know everyone's unhappy i think if everyone just had more sex, maybe with each other preferably because then two people are happy instead of one.

Yeah, then we might have a population explosion. Well, we could use some more people too, evidently. That's kind of going down the tubes. But whatever your thing is. So I can see here they've got reviews as well on here so you can see the reviews of the coaches that are on your site yeah absolutely so not only are they vetted but you have that social proof element of ratings and reviews and we're relatively new so i forgot to mention that we just relaunched four weeks ago so um what that means is previously

we had a different approach to our marketplace but now we've made it the simple click of a button. So it's much, much easier to work with somebody. It looks like you've got some programs too, like startup programs, six weeks, 12 weeks, three-month programs. So it's just not like a one-off of like hey get an hour with the coach you there's different offerings that are on there yeah if i'm a coach uh listening this out there i know we we have some coaches that are on the program um do you how do they what what is what is the uh potential for them to onboard with you guys and and uh do they have to have the certification from a i don't know how the certifications work and i think there's a lot of companies that do it

do they tell us how that would onboard or yeah the onboarding process we do not require certification 90 plus percent of our coaches have a certification there's only a few that don't that are like reiki or spiritual thought leaders which are almost uncertifiable but that being said is that we do check your certifications whether you go to like integrative school of nutrition or some other school but the main thing is the one-to-one interview you have with myself or one of my team members when onboarding we see if you lead through empathy what your results are kind of take us through what you do for coaching and make sure that you're a right fit for the platform. So the vetting process is more of the interview you'd have with one of our team members than it is of the certification you receive.

Ah, there you go. So, you know, you're just not letting anybody get on there, you know? Yeah, not everybody. This is why I'm not a weight loss coach or a or a i could probably be an eating coach yeah i could probably do that but no one wants to know how to eat more that seems like everyone knows how to do that pretty well um or any bad foods as well so there you go um yeah no one's probably going to hire me for my services there uh there so anyway uh more jokes in the callback of the sex joke um so uh no one wants my advice on that either um so uh when people how long you've been doing this

site how what made you want to start this business yeah well i started um hatch path about two years ago but our build took about 18 months we released something that I wasn't quite proud of. And it took us a couple more months to fix it. But I started the world. I was put on like lifelong medication. I was told I needed multiple surgeries. I needed a new hip at 20 years old. I needed to fuse my spine. I, my shoulders kept falling out and it was just a rough road. So I wanted to figure it out.

So I, my main goal is to enable people to be proactive with their healthcare. So the things that you can control through lifestyle changes, through nutrition, mindset, daily habits, and things that you can learn from someone that you can implement to be proactive.

So I, I believe that the prevention is the cure. It may be a longer path, but if you're willing to put in the work on your health, you can have incredible results. Yeah. It's amazing. We, what we put in our bodies, your health, you can have incredible results. Yeah, it's amazing what we put in our bodies, how we take care of ourselves. I've learned that after 20 years of putting vodka in my body that maybe it wasn't a good idea.

And at 55, I can feel about every drink I ever took, I think. It's not that bad, folks. I dramatize it a little bit. But seriously, stop drinking. Uh, that's my advice. Um, you know, when you feel how bad it dehydrates you and everything else, but eating right, you know, I, I shop at farms now. I, I do most of my grocery shopping at farms and, uh, eat healthy. You know, I'm known to go out and eat. So it's not 100% of the time, but I go to farms. I try and eat healthy. know i'm known to go out and eat so it's not 100 of the time but i go to farms i try and eat healthy i try and eat fresh live foods all the time

and uh yeah i try and take care of my gut health and it makes all the difference in the world i mean a thousand percent i think really yeah absolutely and not only like what we put in our body but the state we're in when we're ingesting food or the state we're in when we're trying to heal, that all comes back to our thoughts. So that was the biggest thing for me to overcome was my negative thought cycle. My self-abuse in my brain was very, very chronic. Basically self-hatred, and I think a lot of us suffer from that, is we look at ourselves as not enough, and that can be extremely detrimental. Yeah. I mean, self-hatred, that's just what we do around Fridays around here. Yeah. Now, in your coaching practice, how do you help clients identify the root causes of their issues, distress, and how to create what you call a blueprint for their success absolutely so with my clients we're predominantly chronic illness clients chronic lyme disease

usually and what we look for is is patterns so most of the people i work with have that i don't want to call it like a victim mentality, but it's a why me, chronically negative, overcoming themselves and seeing that by being in this negative mindset, I'm putting myself into a chronically stressed state. And no matter what therapies I do, I'm stressed. I'm not healing. So we're addressing where they're at mentally. We look at where they're at physically. What are you doing with your nutrition? We look to go to a whole foods diet, like you said so like live foods grass-fed meat um organic when we can eliminating

mostly processed foods and looking at other holistic modalities like if you can get in an infrared sauna or meditate or get into cold exposure and how that looks like along the life cycle of your journey and understanding that's nonlinear. Like we always are going to go up and down, but making sure it's two steps forward instead of two steps back. Yeah. We just interviewed a CEO of an infrared IR company and they sent us a unit and I've been using it. It's like so great for pain and muscle issues. And it's, it's just like heaven. Like I can have a pain, put it on something and it all goes away. Which, you know, it was either that or lobotomy. So we worked on that, but yeah, there's a lot of modalities that people can take advantage of and

just eating right. Taking care of your gut health is so amazing. You can't ever beat Lyme disease, right? They haven't figured out a way to beat that yet, right? I'm here to dispel that. I want to call it a rumor. So I'm open to doing blood work. I can do blood work. But no, I was told my whole journey by doctors

that it was incurable. And that actually affected me quite a lot mentally and that um and i met a practitioner who was pretty out there who gave me hope and then working with my coach alongside a great team it was a long time it was eight months to get a little bit better to finish my degree and then a couple more years to fully rid myself of the illness. But if we were to do a blood draw today, I would have no Lyme disease. Really? Holy crap. Well, that's good news.

Whoever listens to this show, if you know somebody who has Lyme disease, pass it along. Holy crap. That's just so important, and it speaks to how we can clean up our bodies and our systems and stuff. The one thing you mentioned was accountability, going from victimhood mode, that it's easy to do when you get sick. It's easy to be like, why me? Why is this happening to me? Oh, God, you got to deal with the healthcare industry.

That's worse than it is. I don't know which is worse, TSA or the healthcare industry. Maybe TSA because it's shortened. It's kind of short and quick. And they only feel you up once or twice uh but so talk to us about accountability and how you get people switch for victim mode i think that accountability if you're looking at coaching for one reason you don't know what it is it's accountability um we are so limited in our accountability to ourselves. I think it's just our human condition.

You know, we, we have our new year's resolutions or the things that come when we hit our rock bottom. And it's really, really hard to hold yourself accountable. It is. It's hard to eat healthy.

It's hard to get out of a chronically negative state. It's hard to go into cold exposure or do things that are uncomfortable, but it's a lot easier when you have someone that is waiting for you to tell them that you did it or that's guiding you in the right direction. So that's why people hire personal trainers. That's why CEOs hire coaches as well. Executive coaches, I have one myself. The accountability is there and it's incredible just as it is for a CEO or an athlete as it is for you, for your health. Yeah. Accountability partners and advisors, you know, when I wrote my book, I had an accountability team that we were on. We were all trying to write books.

So we had an accountability group. Just makes all the difference in the world because, you know, between competition and someone, someone you know is going to call you up and yank your chain and be like, hey, did you stay on your goals there, eh? And you're like, oh, God, you know, I'm going to have to lie again. So, which is what I do to my therapist, which is why I'm still in therapy and have been for 20 years. No, I'm just kidding. Yeah, and we can address the difference between coaching and therapy too.

Oh, let's do that. Yeah, totally. So so like the simplest way i can do it is that coaching i mean therapy is addressing past trauma in order to move forward where coaching is moving forward with a clear blueprint to achieve your goals so coaching we're not addressing any past trauma we can you don't want to know why my mother didn't love me there's a clear place for that and that's in therapy and i I think that is extremely helpful. But what coaching is for is to set goals, set milestones, achieve them, and move forward and have an accountability partner. I like that. There you go.

Yeah, I'm glad you defined that because I never heard anybody really ever define it. And sometimes I'm just like, are we doing psychology? Are we doing coaching? What are we doing psychology? Are we doing coaching or what's, what are we truly doing? And I think that, that, that nails it to the wall. Cause you know, a coach doesn't want to sit around and be like, you know, uh, what's your, what's your issues with your mom? Hey, did your dad not hug you enough as a child? Which is, you know, what my psychiatrist says. And there could be an be an you know an avenue where that plays a role and you're coaching potentially if it's something that you're not able to move forward

but maybe a trauma coach or something yeah go call your therapist you know there's there's always a place for there i believe in therapy i believe in the power of therapy um but i think that coaching is incredibly effective there you go uh so what's your big vision for your site what do you see do you do you want to expand it to other forms of coaches are you going to stay in the health field what's the what's the big vision yeah the big vision is horizontal growth so my goal is to open up the gig economy for coaching i believe in like a one hand up one hand down mentality if you are one step ahead of somebody else, you can pull them forward. So we're looking at tutoring, executive coaching, other modalities and stuff like that. But right now we're doing a corporate wellness move. So we have a corporate company as well,

where we do events and actually our platform our coaches work with employees at different corporations and we also have our consumer marketplace which we're talking about today nice nice that's good to have man and so when you're trying to start your own business like this what are some things that you ran into what was some of the biggest challenges or hurdles was this your first company you ever started? Your first foray into being an entrepreneur? This is technically my first company. When I was younger, I started a clothing company, a dropshipping clothing company. Very minimal revenue. I don't think you can call it revenue at all. So this is my first real company. Awesome.

Yeah. Thank you. I think that the first thing that people get caught up in is the legal stuff. Like how do I set up a corporation or a flow through entity like an LLC? Like I'm Canadian, I moved to the States when I founded this company. So I had to learn all about like LLC, C-Corps, S-Corps, all that stuff. So we went from an LLC to a C-Corp. You don't really, I don't think you need to know that stuff. If you get a great accountant, you can learn. I think the biggest thing is overcoming yourself. Like if somebody else has done it, I think you can do it too. It's done. So they're not any more special than you are. And overcoming that I am not enough mentality, it was the hardest thing when starting my business. Do you think that's the biggest problem most people have? Would you call it imposter syndrome? Yeah, that's the biggest problem most people have is is would you call it imposter

syndrome yeah that's definitely an imposter syndrome where you think that you're playing a role that you're not capable of so i i think that's it i think you nailed it um you know there's stuff that comes into play like uh making sure that you have the right finances you have the right people on board getting your team but that none of that's going to happen if the you're believing that you're not good enough that it's not for you did you prepare to start your own company over the years or did this just fall into your lap and you're just like you know i'm just gonna build this whole marketplace out like for some people they just feel like hey i'm a coach i got this down i'm doing enough but you've decided to kind

of spread, spread it out for everybody to get in the business or to get promoted to the business. What made you want to reach out beyond yourself? Yeah. I looked at it as like an impact thing. I was seeing that I could only help a dozen, maybe a couple dozen people on my own. And I was getting drained. You know, I was dealing with people that were in my position at one point, like I was sick and it was actually extremely difficult and I still help clients. I still, I still do it. It's still part of my, my mission, but I wanted to be able to help in a different way. And I knew that there were people that did exactly what I do, maybe not exactly a little different, but did it and help them in an empathetic way. And I was actually in the process of finishing my business degree. I was doing like

a little bit of a master's of AI and all this other stuff. And this was my final project. You can call it like a thesis, I guess, was this mass, like this marketplace. And then COVID happened at the exact same time. And everybody went to zoom and online and the market timing was great and i had a friend who had done very very well um with an online company who connected me with the right developers so again like knowing the right people is a great thing and i'm very very fortunate that i did but they ended up not being the right developers so um, um, learning that, that lesson was a great one. So we, you know, I've been through, um, a bunch of teams, a ton of teams, and, um, I'm found the right people now. And I don't think anything that happened was

the wrong thing, but it definitely, definitely a lesson that i could help somebody else with too how do you make sure that uh you know it sounds like you you you instead of getting bogged down by uh what you you could or call it couldn't call the wrong thing like you said uh you you've learned to use that as a learning example like i i some of the other day said you know i i just failed at youtube i tried to do youtube for a year or two or something and he posted a bunch of stuff and it just, I could have told him from the beginning it was going to suck because his content sucked. But, um, the, uh, but you know, and he was all, he's like, I'm depressed, I'm drinking, I'm, I'm upset. And I'm like, dude, don't get yourself down. You take what you learned, you learn some skills and stuff and use them on your future stuff don't it's not a total loss well how did you overcome that when

you went through some of the challenges of being an entrepreneur because you have to you have to go through this you're constantly having to fix and repair you're in a battle and i i i'm in a pretty good good place mentally i just had a a. I have a 12-week-old son. Oh, congratulations. Thank you. So we've got a lot going on. We've got the business. We're moving.

Sleep is overrated too. Yeah, totally. I run a health company, so please get to sleep. But yeah, there's a balance, right? When you have good energy, I totally believe the good things happen. And when you got that lower kind of depressed, anxious, overwhelmed energy, things just keep going that way. So I got stuck in a rut recently, like probably a couple of weeks ago. It was like a good couple of weeks of negative energy when things kept piling up.

And you go through cycles. You realize that it's not the end of the world and the only way to fail is to quit so there's always another way so like if funding ran out tomorrow you know i maybe i maybe the company goes under maybe i find new funding but i'm always gonna you know, the mindset of that something else is going to come from it. So, um, and, and I learned through my illness, right? Like my biggest struggle at one point, like I was, I thought I was going to die. I was so suicidal.

I had dreams every night of taking my life and they were dreams. They felt good. And, and, you know, I feel like I'm only saying this cause I know people probably going to the same thing is that when I came out the other side, that's not my biggest strength. So if you don't struggle, you don't succeed. You can't get to where you're going without pain. And pain is just part of the human condition. So if you look at pain as a stepping stone,

you can frame it properly. So I really like framing. So that's when you look at something in a different light and it's good to pre-frame. And that's why I work with a coach. So we look at all the things that are coming up on my calendar, my executive coach, and we say, okay, so this is something that's big. Like we just had an awesome event for, for my company over the weekend where we had 40 wellness influencers and we ran this big thing and I was nervous but she reminded me that this is what I wanted this is what has to happen in order like you know I got you know it

was like all things piling up but yeah frame it frame it differently you can change your whole life through framing yeah it's interesting would you call it the same as perspective you know changing your perspective on different things. Absolutely. Yeah. How you frame things for the different lens can make all the things. It's sometimes the questions you ask yourself, you know, looking at something, you know, you can look at it through that victim prism or you can look at it through what are the possibilities here? What can I learn from it? You know, a lot of people, you know, there's the old stories of Thomas Edison and other people, you know, failing 10,000 times to make the light bulb and stuff. But that's kind of what you do. You're kind of like a, as an entrepreneur, you actually give me a little bit of 50.

You're kind of a mad scientist sometimes. Yeah, absolutely. mad scientist aspect of being an entrepreneur where you're you know you're making all these concoctions and you're you're drinking them half the time and and then turning into dr jackal mr hyde uh but uh you're you're always trying to formulaic make things right i used to always think of it as dialing a safe where if you can get the right combo you can unlock it but maybe a maybe a chemist uh is more is more the analogy and you know people get frustrated when they lose or things don't work out they're like okay well quit you know i i saw somebody the other day who's talking about quitting what they were doing and i was just like dude you everything in life you have to master yeah that's how i look at life you have to master. That's how I look at life. You have to master it. There's no simple,

there's no simple answer. There's no simple, um, there's no simple way to do just about anything. You know, it takes thousands, tens of thousands of hours to master something, you know, nothing is easy. Um, the, uh, and so you have to work hard at it. And so whatever the task is you're trying to do, you can't quit early. You've just got to master it. You've just got to keep going, keep learning, keep adjusting. You know, of course, don't be the same person, the person who just keeps like, I keep doing the same thing and it doesn't work. You know, if you're trying to put the star in the circle hole in the little thing that we used to have when we were kids, it's never going to work no matter how many times you slap that. And I've met a lot of entrepreneurs they just do that they're just like

well if i just keep doing the same thing over and over again it might work and they don't change it and you're like no that's called circling the drain that's not yeah that's not reinventing yourself it's very true and i feel like a lot of coaches do that too. And when it comes to like, we run masterclasses every month for our coaches. So that's another thing we do for free. And what we see is that, you know, it's,

it's the human condition again, it's repetition of something that's not working in the hopes of it working. And it just doesn't happen. Like when it comes to their business, they'll have a strategy. And since they have a strategy and since they have a strategy they'll stick to it and no matter they won't change it because the hope is that it'll eventually work and you know i i see that when people are working on their health they'll keep on

doing the same thing or their business but you're right if you don't change you don't change and that's the answer. Yeah. You've got to do things. So give us your final thoughts and pitch to the business. Tell people how they can onboard with you, either if they're a customer or if they're a coach, et cetera, et cetera. Cool. Yeah. So my final pitch is that I really like the quote I heard recently.

It was, we spend more time planning a two-week vacation than we do our life so if you feel like you've spent more time on a vacation than you have planning your life it's time to work with a coach time to grab your accountability partner it's time to look at your life and say i want to change this and i need help come to hatch path we got tons and tons of people who care and start start today start for free there you go And you can check it out. You can help find the best person you want. You know they're either certified or they're vetted, basically. You know,

you want to make sure that you have somebody who has a pretty good idea what they're going to do or is going to work well with others. That's important as well. Well, thank you very much, Jordan, for coming on the show. We really appreciate it. Yeah, thank you, Chris. There you go. Get healthier, for coming on the show. We really appreciate it. Yeah, thank you, Chris. There you go. Get healthier, folks.

Trust me. Don't wait until you're old like me to finally get around to it. It's harder to claw it back than it is to do it right the first time. That's what she said. I don't know what that means. Anyway, guys, thanks for tuning in. Go to Goodreads.com, FortressChristmasLinkedIn.com, FortressChristmasYouTube.com, FortressChristmas, Christmas1 on the tickety-resschristmas thanks for tuning in be good to each other, stay safe

we'll see you guys next time