The Chris Voss Show - The Chris Voss Show Podcast – Mary Henderson, Personal Branding & Online Business Specialist

Episode Date: April 19, 2023

Mary Henderson, Personal Branding & Online Business Specialist Maryhendersoncoaching.com Bio: Mary is an internationally recognised Personal Branding & Digital Business Specialist. Mary helps Service Based Business Owners, Coaches and Consultants systemise, digitalise and commercialise their knowledge, wisdom and skills into a scalable & profitable online business and brand so they become an authority in their niche or industry. Mary has 20+ years’ experience building 7 & 8 figure businesses & building high-performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She has been featured in many publications and is regarded as a thought leader in the Digital sector. Mary’s point of difference is her Personal Branding technology, a SaaS Platform that has the ability to define a person’s brand essence with precision that can be applied across all communication touchpoints. She is also the founder of Lights.Cameras. Action an end-to-end coaching program that delivers tangible outcomes. When you engage Mary, you access 39,000+ hours of experience, knowledge and wisdom in Personal Branding, client profiling, lead generation strategies, online course development, sales leadership, content development and digital acumen. Mary embraces technology and social media in a big way and her followers are growing daily. Mary is a heart centred, compassionate and tenacious entrepreneur who thrives on human transformation and witnessing people fulfil their dreams.

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. I'm Alexis Voss here from thechrisvossshow.com, thechrisvossshow.com. Welcome to the big show, my family and friends. We certainly appreciate you guys being here.

Remember, the Chris Foss Show is the family that loves you but doesn't judge you. At least not as harshly as your mother-in-law or sometimes your wife. Anyway, guys, thanks for tuning in. We really appreciate you coming by. Be sure to refer the show to your family, friends, and relatives because if you don't, you'll just lay in your bed and sleep at night just with guilt and shame going,

man, I wish I referred more people to Chris Voss Show and told them to go to YouTube.com, Forge S. Chris Voss, Goodreads.com, Forge S. Chris Voss, LinkedIn.com, Forge S. Chris Voss. You know, you'll feel more complete as you're lying in bed at night thinking about all the things you should have been doing today. And one of them would be subscribing to Chris Voss Show LinkedIn podcast newsletter that goes out. today and one of them would be subscribing to chris foss show linkedin podcast uh newsletter that goes out anyway we're going to be talking uh about personal branding and digital business

specialists uh from an internationally recognized uh woman who does it mary henderson is on the show with us today and she'll be talking about what she does and how she pulls it all together and gets it working. Mary helps service-based business owners, coaches, and consultants systemize, digitalize, and commercialize their knowledge, wisdom, and skills into scalable and profitable online business and brands so they can become an authority in their niche or industry. She's got 20 plus years experience building seven and eight figure businesses and high performance sales teams in the IT sector and 15 years delivering online solutions for large and small businesses. She's

been featured in many publications and is regarded as a thought leader in the digital sector. Welcome to the show, Mary Anderson. How are you? How are you, Chris? And thanks for having me. I appreciate it. And thank you for coming. We certainly appreciate it as well. GiveUsYour.com, wherever you want people to find you on the interweb. MaryHendersonCoaching.com. There you go. And so, Mary, give us an overview of what got you into your origin story, what got you into the business of being a personal branding and online business specialist.

Well, Chris, I came face-to-face with personal branding back in year 2000 when nobody was using that terminology. But I had a sliding door moment. I was in the tech industry. I was climbing the corporate ranks, things were going great. And I just had this sliding door moment where I was in a situation where I realized in that moment that if I could solve this complex problem, then I could command my demand quite literally be known in the IT sector for that person that can solve those type of problems. Lo and behold, you know, and I strategically and deliberately was very consciously aware

of what I was about to go and embark on. And lo and behold, you know, a tech company in California headhunted me and I took on a role as VP of sales for Asia Pacific. It was a start-up phase here in Australia. And so I just had so much money to play with, you know, like built a massive team, like we were just going to dominate. And it's exactly what we did. You know, so when I started that business, it was a $4 million business,

because they acquired another business. And I left four years later, and it was a $54 million business, we had a really big sales team. I'm sharing that story because I had a really big sales team. And what I wanted to do was not create people into job descriptions. I really wanted to understand who people were at their core. Who are they in their natural state of being? Because when you can understand your team at that level, then you can match them with the right inner teams or the right accounts, you know, as salespeople. And it makes their life so much more pleasurable. You know, they come to work because they really want to come to work. And it really, really worked. I understood personal

branding from a human standpoint and then in 2005 I embarked on my own entrepreneurial journey I started a software company as you do you know but I learned a lot in that software company because we were very focused on user experience building software based on how the user was going to experience that software there was a lot of reverse engineering etc so I had a lot of cognitive scientists that worked in the business and that's where I learned how to create frameworks how to reverse engineer things how to really understand humans and the way humans think and then in 2012 I had a massive epiphany I had a life- experience. I took a 12-month sabbatical, merged my company with another company, took a 12-month hero's journey, basically started at that point.

And it was excruciatingly painful, lots of lessons. And you come out the other end and you're like, why did I think that I wanted to own a software company when really I just want to, I love human transformation. I want to be around people. And I've got all this knowledge, wisdom, and skill set. What am I going to do with it? And then I recognized that, hey, I can actually solve a serious problem in the world. And my passion, you know, today hasn't shifted.

In fact, I'm more passionate today. I work with predominantly industry experts who want to convert their wisdom into an actual or monetise their wisdom into a business and a brand. And out of all of that, Chris, my absolute passion is understanding that wisdom is a real currency out of all of this life experience that is what i've come to realize and it's something that i talk about a lot yeah that's that's brilliant because i know a lot of people in the world who use dumbness as the as the thing

so wisdom is definitely smart uh not wrong yeah have seen America lately? Oh, let's not get started with Australia either. There you go. Now you do some things that are kind of interesting where you've incorporated SaaS programs into your system. Tell us a little bit about that. Yeah. So the personal branding side of my business, you know, what I recognised when I first started is that it really involves a really intense unpacking phase of a human being. So could you imagine like asking 32,000 questions of, you know, and what happened there? And what about this? It's very time consuming, energy draining when you're asking people a lot of questions about revealing about their timeline, essentially their hero's journey. There's a lot of stuff that goes on there. So we created a

platform, a software platform that does a lot of that heavy lifting for us so that when I'm with a client, you know, I'm actually, I have the data in my hands of the fundamental attributes that we need to design a personal brand that matches who they are and also is congruent with their brand story and also their solution as well. So it means that the human logs in, they answer a series of questions. A lot of it's just rating themselves and it spits out a report. But it's been so beneficial from the standpoint of understanding, you know, what is someone's core, core value? What is someone's core gifts and talents, archetype, all of these attributes, so that then we can actually create a picture that is as close to the natural state of being of that person, not someone they aspire to be like. You know, you have this system I'm seeing on your website. Help us understand this a little bit, but it's the masculine feminine personal branding system. Talk to us about that.

There's a cool graph on your website. that's pretty interesting. That is my methodology. And essentially, you know, the way that I work is that the masculine for me is all about the doing. You know, every business owner hates the doing part. You know, it's all the implementation, all of the moving parts. You know, and everyone hates doing that. It's like, oh, God, it's tedious. I know it's tedious. But you have to do it, right? Yeah, you got to do it.

You just got to do it. So I call that the masculine because it's very much about, you know, doing. It's tedious. I know it's tedious, but you have to do it, right? Yeah, you got to do it. You just got to do it. So I call that the masculine because it's very much about, you know, doing. It's very linear. It's, you know, it's all about one plus one has to equal two. The feminine system for me is the embodiment of that. So you have to become that. It's no, you can't just implement a system or a website or an online program or a sales funnel and hope that it's going to work. You have to embody that. You have to actually become that. You need to speak about

it with conviction, with passion. You need to feel it. It has to be a part of you. The other thing is that I incorporate in my work a lot of the hero's journey. So the inner wisdom, the subjective wisdom that no one talks about. But the thing that I realized, Chris, the people I work with is that even with myself, and you can probably relate to this as well, people buy your wisdom. That's what they're paying for. They're not paying for my online program. Like the online programs are given. It's just a resource. It's the backup. But people want your wisdom. When they ask a question and you can go deep and wide, that's what you're paying for. And that wisdom is also a part of the hero's journey. It's the trials and tribulations. And I pull a lot of that into my clients' coaching programs because

it makes such a big difference when you can show up as not just yourself, but speak from a place of truth. You know, it's true. I mean, people are hiring you for the experience that you have. You mentioned on your site, you've got over 39,000 hours of experience, knowledge, and wisdom. And that you know, that's what you're doing when you hire a coach. You're really kind of short cutting, having to go through all that experience and make the mistakes and try and learn from them. You know, I mean, for me, being self-employed all my life, there's so many things that you learn along the way and resiliency and different techniques and toolboxes you use, you know, and you put

that into, you put that into a concise format or you have it as a, as a database that people can access and go, how do I start a company or how do I be successful in this or et cetera, et cetera. You're absolutely right. You know, and I think that the one thing is, you know, we've got to get away from these ideas, you know, that we are, you know, that we have money blocks or mind blocks, you know, because our business is not working. It's not that at all. It's like something hasn't gone right in the rollout of your system, your own system. And this is why wisdom is so important.

The person that's guiding you and mentoring you needs to be able to guide you on that path. Yeah, so important. And so how do people, what do you help people with? I mean, let's talk about what personal branding is and get into some of those details. Yes. So somebody typically would come to me who is an industry expert of some capacity, whether they're a senior executive or they've been in the coaching, training, consulting game, maybe a speaker, and they want to become an authority in the area of specialization. So I

do typically work with a lot of people who are even PhDs and academics and they want to step out of academia and actually you know start to serve humanity and get out of a box um and you know and and serve one too many so we start off with the personal branding unpacking their personal branding and defining their the brand essence who am I and how will the outside world perceive me you know what is my look and feel what is my tone and voice? What is my brand story? What do I stand for? All of those elements need to be defined as part of the foundation.

Then we move into part two, which is systemizing their knowledge, wisdom, and skills, both objective and subjective wisdom, and merging that together so that they can actually have what I call a signature solution. The interesting thing is that when you design a signature solution, so that methodology that you saw on my website, Chris, there's other solutions within that solution. So there's micro solutions within the one macro. So now you've got multiple services that can solve multiple different problems just from one signature solution. And it's based on who you truly are and what you can truly promise and the transformation that you're promising at the end. Then we wrap an entire digital strategy around that. And of course, a lead generation strategy around that as well. I'm very passionate about organic lead generation. I do 99.9% of my leads come from organic reach.

And, you know, I've mastered that, you know, and all it is, Chris, all it is is just understanding how to start a conversation with your target audience across multiple platforms. So this notion of storytelling becomes a really, really, really big deal, you know, in the work that I do. There you go. And so what sort of coaching programs do you offer? Is there a rundown? Is there, how does it work?

Yes, there's, I have a 12 month mastermind, two group life coaching calls per week. I have a complete done for you. Typically people that are already in business, typically bricks and mortars who want to transition online, they would usually work with me in a one-on-one. I'm about to launch the Hero Program Accelerator, which is an eight-week program, which is starting, I think it's the second of May, three weeks. And I'm just specifically focusing on how to create, launch, and test a signature solution. Awesome. I mean, it's interesting.

Like I said, with the logo, it's not a logo. It's a design here of this masculine-feminine system. You've got the personal brand architecture, systemization, digitalization, and commercialization. And it looks like you help people build their brand, their brand story, the essence, their value, their proposition, and what they're promising. And then from there, you put it out in the world where you have social media platforms, building authority, sales strategy, funnels, etc. Yes, that's correct. And end-to-end solution. Yeah.

And so it's all put together nicely because a lot of people don't understand, you know, well, how do I build personal brand? You know, building a personal brand is what everybody needs to do nowadays. I mean, people, I don't think people realize how the importance of that, and everyone's a personal brand. I mean, you've got an Instagram account, a Facebook account. You're communicating who you are and your values, or at least hopefully you're authentic in communicating who you are. Some people that aren't, especially if you're using filters online.

But so that people need to build a brand. Talk to us about why that's so important in today's world. And you have to think of yourself as a personal brand. And this is a really critical question, especially those of us who are in business or wanting to embark on starting a business. Even an employee needs to start thinking about personal branding.

But here's the thing, Chris, we're not building our brands. We're only defining our brands. The outside world is building our brand we're only defining our brands the outside world is building our brand your audience are actually building your brand they're advocating for you they subscribe to your podcast they're downloading the podcast episodes etc so they already see you as an authority so they're talking about you amongst their friends. So they're building your brand. So, and also on social media platforms, you want to be known as a specialist in one area that you know for sure. I think it's really

important, but what people do, they want to be known for a little bit of everything. Oh, Gary Vee said this, let's go and do this. Oh, blah, blah, blah said, oh, I'm going to go and do that. Suddenly you're like, what do you actually do? So you need to actually, you know, define what you do, who you serve and what you promise with absolute precision so that everyone knows what it is that you do, you know, when they see you on social media and, and the content you create has to absolutely support that. It's the content that builds the brand currency. That's what the content does. This is why I said before, storytelling is vitally important to its connection with personal branding. Yeah. And building that brand, maintaining it, authenticity. Authenticity is one thing that's important to me. I see a lot of that failure in people where they're not authentic to their brand.

Uh, especially sometimes you see in private life and their private life bleeds out into their real life. Um, and, uh, it's important to understand, you know, what their brain is, what they're communicating, but also to be authentic. I see, you know, I've known some different friends that I've had to separate from that their brands were not authentic with who they are and eventually who they are really came out and uh and that changed a lot of things for them well the thing is that's a very important point that you've made because I think what's happening Chris is a lot of people want to be famous for

being famous and this is a big big problem trust me I see these every day you know i was getting so many people booking calls strategy calls with me from linkedin actually who were the people who were um had four five hundred thousand six eight hundred thousand followers so you would think just as a as a spectator oh this person's got a lot of followers they must be really important or they're an influencer. Well, guess what, Chris? Not one of them was monetizing at all, like literally on the poverty line. And I'm not exaggerating when I say that. So when I unpack the conversation, what I find with 99.9% of them is that realistically, they just want to be famous. They really want to be the next Kim Kardashian, and that's the truth. At that point, I actually lead them and ask them to find, I suggest finding an agent in Hollywood because that's not the work that I do.

Wow. You know, this is happening everywhere, and it just blows me away. Actually, I saw this guy on Instagram a long, long, long time ago, and he was promoting, he was advertising an Instagram course, how he got a million followers in 30 days. Well, isn't that interesting? I thought this is actually interesting. I knew exactly what I was going to find. I clicked on his profile. Yes, lo and behold, there were only three posts. Wow, three posts and a million followers that's amazing you know like sign me up you know this is the stuff that we're dealing with today yeah yeah i mean they you you

have to build an audience you know like people always ask me uh they'll say hey i want to start a podcast and you're like okay great like how much can i start making money right away as soon as i start and i'm like you have to build an audience like you have to get some people listening to you can't just be you and your mom uh who listen to your episodes and uh and stuff like that and you know there's a lot of there's a lot of uh people that are selling this you can be in the top one percent of uh you know one uh two five ten percent or whatever of podcasts. And it's really not that hard because most podcasts are a complete failure.

If you understand it, 90, 80% of podcasts fail at episode seven and the 20% that survive, 80% of those will fail by episode 20. Those are stats from real place. I mean, you look at places like Anchor FM, they have probably half a million zombie podcasts. Last I heard, it was 200,000 to 300,000 years ago. It's probably half a million now.

People think it's easy. They're like, just get a mic and you talk and do it. Suddenly, you build an audience. Same thing with social media. When we started building the Chris Voss show almost 14 years ago, I didn't know really too much about what we wanted to do with it. That's why we called the Chris Voss show. And, uh, but I knew one thing that we need to build an audience and where I need to get people interested in following me and listening to me

and whatever sort of idiocy I'm spouting out from over the last 14 years, which has changed over time. And so, yeah, I get that a lot from people. You see this a lot with the Gen Z kids. They're like, what do you want to do? I want to be TikTok famous. Well, how are you going to do that? My nephew went through that where he's like, I want to be YouTube famous. I'm like, what do you want to do?

He goes, I want to do what you do. I'm like, well, go do it. And he's like, well, it looks like a lot of work. That's right. And you're like, yeah, it's, it's a lot of wandering around the desert. I mean, for the first year of the Chris Foss show, if it hadn't been for Google analytics, I, I was wondering if anybody even listened or cared to some of the stuff I was doing, but they were. And, uh, over time it builds and, and you know it's just not an overnight thing and of course you should be wary like you said of people who claim that they've built followers and built uh listeners and everything overnight because i've seen a lot i've seen some people have like you know 10 podcast episodes and they have like 300 500 reviews which you can always

tell that they bought so there's that but yeah everyone wants to be famous overnight but no one wants to do the work it seems well that's exactly my point you know and even in the work that i do with mature people who are who are genuinely industry experts in their area of specialization you know it's the one thing that's why i have a 12-month mastermind uh Chris, because of that reason. It's just people have to keep, what about the testing phase? What about the feedback loop? What about all of that? What about mining the data and understanding? Is it working? Isn't it working? What language do I use? Oh, I shouldn't use that language. I mean, there's so many layers.

I mean, you understand exactly what I'm talking about. Oh, yeah. So many layers that we need to consider, you know, to actually create some level of success, whatever, however you define that. So there is this whole ecosystem that comes with it and it requires massive commitment, massive will, and massive desire. There you go. It really does.

And it takes time. I'll just follow over when people say to me, hey, how can I make money on my podcast? And you're just like, you haven't even launched it. What do you think? IBM calls you up and says, hey, we heard your thought about starting a podcast about, I don't know, paperclips. And that sounds really going to be popular. So, yeah, how much millions can we give you?

They just think somehow that that just comes out of the sky. Now, you do have a podcast. Why don't we get a plug in for that as well? I do have a podcast. It's called Industry Experts. In fact, it supports a magazine that I have, which is called Industry Experts. It's called Industry Experts. It supports a magazine that I have, which is called Industry Experts Magazine. And I don't really have a podcast for monetization. It's just that I interview the people that I feature on my front cover. And there's such interesting

stories, Chris, that I don't want to lose that content because it's so rich, full of wisdom, and people really enjoy listening to it. There you go. Thanks to our Facebook users. Powerful information. They're coming in there from the live feed. What else have we touched on that you do and how you do it with your consulting? I think that the thing that I bring into my consulting that I think I don't see a lot of consultants do is I'm very focused on, you know, energetics or energetics. And this is from the standpoint of really focusing on the egoic mind and how to manage that, how to manage emotions and feelings and really go into that depth and breadth of that type of work as well.

You know, given that, you know, I've had the last, I don't know, 12, 13 years, you know, just really, really working on all my own shadow work, you know, and having some incredible mentors, Chris. I mean, I've had professors in philosophy, you know, professors from university who have studied traits, human traits, you know, emotional body. I mean, quantum physics, you know, emotional body. I mean, quantum physics, quantum theory, just phenomenal mentorship.

And so I've grown exponentially in that space. And the one thing I can say, and this is my passion, is that we must protect our mind and our soul at all costs. Like I cannot stress that enough, which is why we haven't had a tv in our house or since 2012 yeah no we have no tv my kids haven't even my kids don't even know what cartoon shows are they have no interest at all you know seriously like my i've got a 13 year old son and he plays pro tennis and he's so focused and you know and you know he's into crypto and trading and i'm really happy with that.

You know, they're on a completely different trajectory. But see, Chris, this is what happens when you start to understand, you know, the outside influence that it has on our mind. The decisions that we make mostly are not ours if we don't dig deep. So I bring a lot of this work into my coaching because people get scared, Chris. They start to freak out. They have imposter syndrome.

They have all these limiting beliefs. And my goal, especially now Tuesday Life Calls, is that I really focus on that work. And to see transformation in front of your eyes is is just phenomenal there's a lot of people that struggle with that that uh imposter syndrome you know we've had authors on the books on the show that have written books about it i see a lot of it you know bouncing around social media and stuff um it talks us a little bit about that and why people struggle with that so much i just think that the first thing I always say to people is knowledge is truly, truly is power. So people are coming from the standpoint of what I know. You don't know what you don't know, period.

If you're coming from a paradigm based on X and you're trying to solve a problem based on X, you're not going to go very far, are you? And also then imposter syndrome also is another, to me, is a disguise for fear as well. So what are you really fearing? Like what is it that you're really scared of? Being judged, shame? Where are we going with this?

And so what I like to do is I like to bring that wisdom into it and make people understand that, hey, your mind is actually playing tricks on you. It's telling you X, but the soul is like suppressed and the soul's trying to come through and you've got conflict happening. So the question is, who's running the show? Is it the ego or the soul? And until you actually understand the difference, you're going to let the ego run the show until the end of your life, which is very sad. And this is why I say to people, turn your TV off, because that is influencing your mind and triggering the imposter syndrome. Ah, interesting. So do you find that TV,

what does it do? Fill up your time or make you feel smaller? I just think, could you imagine just sitting in front of a box and just zoning out and just letting life go by when you could actually be reading a book and actually empowering yourself? I just don't understand that. I mean, I get that people like to watch TV when there's a game or there's basketball.

I get that. That's fine. I'm saying that if you're coming home every single night and putting on netflix every night seven nights a week and wanting a different reality that's the that's step one turn the TV off so so and and and we'd go back going back to that imposter syndrome i'm not an expert in that area But what I can say is that if you're watching those reality shows, they're even worse. Because then you're now starting to compare, oh, I want to be like Kim Kardashian, you know, I want to look like that, I want to da da da da. And suddenly,

you've got all this noise in your head, that is a complete false reality. And it does one thing, and that is worships the ego only and so most humanity's stuck there we've got to get out of that yeah the the uh yeah and that i i imagine that would contribute to the imposter syndrome people have a lot of that problem with like uh not only those shows that you talk about where they're comparing themselves and they feel less and you know you if you understand some of those housewives or whatever, or the bachelor, you know, sometimes you find out some of these people are, it seems like a lot of them in America, are really messed up people.

I mean, we've got some people that were, you know, housewives, whatever, they're going to jail for tax fraud and, you know, they're filing bankruptcy. And you're finding those people weren't quite who you thought they were. And there's a bit of PR and spin that goes into television and presenting those people and you certainly can't base your life on them. And people do that on Instagram too.

They see there's lots of fakery in Instagram where there's a place that you can actually go by to go sit in what looks like a jet where you've got champagne being poured and you're in some private jet. And it's really just some setting. Some photographers got built out and people could do it. They're just like,

I'm, I'm flying out of private plane. Everyone's like, Oh God, man, my life sucks. They're doing so much better than me. Meanwhile,

they're just fakery. I mean, I've had people that have, have more podcast reviews that, that'll be like, how does he have that many podcast reviews? And he has like 20 interviews. Like,

how is that possible? And, uh, and then you'll start reading them and there's a way to actually tell that they're fake. Um, but it pisses you off a little bit. Cause you're like,

Jesus. But, uh, you know, it's sometimes spending so much time focusing on what other people are doing isn't smart because you need to focus on what you're doing, right? Absolutely. I mean, it goes back to what I was saying before, Chris. My wisdom is my experience. You haven't had my experience. So, therefore, even if you and I did exactly the

same thing in terms of our vocation, the people we serve, you know, our messaging, you know, etc., you wouldn't deliver it like I would, and I wouldn't deliver it like you would, because both of us have had completely different experiences, both objective and subjective. And so therefore, the wisdom currency plays a significant role in the execution, how you show up, in how people believe you and trust you, get to know you, get to love you, get to buy from you. All of these things really matter because it all comes down to that one word, and that is wisdom wisdom understanding that that is a true currency definitely and uh being able to have people help you plus you know i think a lot of times with coaching people need help to move along down the path you know they need having somebody who gives them an accountability

thing where they say hey let's do this let's do that let's do this you kind of have that uh person to nudge you along, if you will, with accountability. Yeah, I think I agree with you on that. And I see it with my own coaching, especially in my mastermind group. It's making sure people are moving one step closer toward their destination every single week. And this is the idea of a coach. The coach is not there to do the work for

them. The coach is there to make sure that they have the aha moment. They have the epiphany. I mean, I'm teaching my clients at the moment how to actually write transformational stories, client transformational stories in a very specific way, it's not easy. You know, it really, really challenges you because we haven't been brought up to think and write like that. You know, it goes completely against, you know, how we were taught English in school and university, et cetera. And so it really challenges people. But practice makes perfect.

You know, we've got it and I hold them accountable. You have to do this homework because if you don't do it, how will you know how to write? And so, and what happens is it opens them up. Suddenly they start speaking differently. They're like, I'm going to do a survey. I'm going to get feedback. I'm going to do this. I'm going to do that. So suddenly there's this whole ecosystem that opens up for them. And again, knowledge is power. Definitely is, makes all the difference in the world. So anything more we need to tease out about what you do and how you do it to our audience? I just like to say, Chris, that my mission and my vision is to help as many industry experts

understand that they are literally sitting on a gold mine. I cannot stress this enough. The wisdom that they carry both professionally and also internally, there is so much packed in there. And the only way we can solve problems in the world, and we have many, many, are through people that hold wisdom. You know, a CEO of a Fortune 500 company will not be calling the Instagram famous into the boardroom to solve a major crisis. They're going to solve somebody with 20, 30 years experience who knows how to solve a crisis. So that's a person that holds wisdom. We need to understand that wisdom is how we change the world and raise consciousness. I don't believe there's any other way. Logic and reason, wisdom.

So important being smart and using your brain. You know, it's, it's, it's interesting to me, you know, you look at the tick tock environment, how crazy it is in the world today and stuff and everything that goes on. So give us your.com.

So people can find you on the interwebs and tell us how people can reach out to you and get to know you better and see if you guys are a fit. Yes. Please go to my website, maryhendersoncoaching.com. Connect with me on LinkedIn at Mary Henderson Coaching with a pink circle around my face. And on the other social media platforms, I'm at Mary Henderson Coaching. There you go. Thank you very much, Mary, for coming on the show. We really appreciate it. Thank you so much, Chris. There you go. And thanks, my audience, for for coming on the show. We really appreciate it. Thank you so much, Chris. There you go. And thanks, my audience, for tuning in.

Go to goodreads.com, Fortuness Chris Foss, youtube.com, Fortuness Chris Foss. Subscribe to the big YouTube or the LinkedIn newsletter and the big LinkedIn group over there on LinkedIn. Thanks for tuning in. Be good to each other. Stay safe. And we'll see you guys next time.

And that should have us up.