The Chris Voss Show - The Chris Voss Show Podcast – Mastering Product Launches: Fanfare’s Secret to Successful Drops

Episode Date: September 2, 2025

Mastering Product Launches: Fanfare's Secret to Successful Drops Fanfare.io About the Guest(s): Michael Dodsworth is the founder and CEO of Fanfare, a company that aims to revolutionize high-stakes product launches and consumer experiences. With over two decades of experience helping brands and artists navigate events and product launches, Michael has a rich history in managing online and live event platforms. He previously worked with companies that have tackled issues like server crashes and bot activities. Michael's goal with Fanfare is to deliver fairness and transparency to fans while offering powerful tools to brands to convert hype into lasting loyalty. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Michael Dodsworth, the founder and CEO of Fanfare, to discuss the complexities of high-stakes product launches and how they can be managed more efficiently. The episode is packed with insights into the world of consumer experiences, the pitfalls companies face in the digital and live event spaces, and innovative solutions offered by Fanfare to overcome these challenges. Michael shares his journey from an engineer intrigued by scale issues to an entrepreneur on a mission to transform product launches. He explains how Fanfare's front-end solutions help brands protect against server meltdowns and bot attacks during launches, creating a seamless experience for both the company and the consumer. The discussion delves into the importance of creating VIP experiences for fans and customers to foster brand loyalty, using data-driven strategies to ensure that loyal consumers feel valued beyond mere purchase history. The episode is a must-listen for anyone interested in event management, marketing, or consumer psychology. Key Takeaways: Fanfare provides innovative solutions for brands to improve the consumer experience during high-stakes product launches and events, preventing server crashes and bot issues. Building a consumer-friendly launch experience can significantly increase customer loyalty and conversions, transforming hype into sustainable brand engagement. The importance of creating exclusive, VIP experiences for your most engaged consumers can far outweigh traditional discount-driven strategies. Legacy brands can learn from the innovative strategies employed by sneaker culture and brands like Supreme, where scarcity and exclusivity drive consumer demand. Michael Dodsworth's journey from a Commodore 64 enthusiast to a powerhouse CEO highlights the role of passion and engineered solutions in solving complex market challenges. Notable Quotes: "We sit in front of whatever vendor you're using, and we'll facilitate that experience." "Fostering loyalty and fostering fandom is something we've started to see spill out into different categories." "What drives fandom with folks is not things like discount codes, it's exclusivity." "It's a really powerful model if you can achieve it." "We've seen brands go through this pain, and we wanted to capture that information."

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Because you're about to go on a moment. monster education roller coaster with your brain. Now, here's your host, Chris Voss. I'm folks, Voss here from thecris Fos Show.com. Please, I'm on the our latest thing that makes official welcome to the big show. As always, a Chris Foss show is the family that loves you. It doesn't judge you at least as harshly as the rest of your family because you're here to learn, grow, get to know stuff, learn more shit. And, you know, that was going to be the original name of the podcast, learn more shit, podcast.com.

but I don't know, it seemed to have a better ring with my name on it. Go to Goodrease.com, Fortezs, Chris Voss, LinkedIn.com, Fortezs Chris Voss, won the TikTok and all those crazy places on the internet. Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Foss show. Some guests of the show may by advertising on the podcast, but it is not an endorsement or review of any kind. Today, we're an amazing young man on the show. Michael Dodsworth joins us.

He is the founder and CEO of Fanfare. He spent two decades helping brands and artists navigate high stakes, product launches, and events off witnessing the agency of midnight meltdowns and crushed servers and bot-infested cues firsthand. Frustrated by these reoccurring nightmares, he founded fanfare to tackle the problem from both sides, delivering fairness and transparency to fans, and giving brands powerful tools to turn hype. in the lasting loyalty welcome the show michael how are you thank you it's great to be here i'm not sure about young man but i appreciate it we uh we gas everybody up on the show i'm doing well i'm doing well thank you give us your dot i o or dot coms where we want people to find you on the interwebs there uh people can always find me at fanfare dot i o if any of this interests you if you want to learn more shit about drops please reach out i'm always welcome uh in people

to come in and talk to me about this stuff. So you can find me there. LinkedIn, I'm always on there for my sins. So you can reach out to me there too. So give us a $30,000 over what you guys do there at fanfare. So if anyone has ever found themselves in a high stakes launch, whether that's for tickets to Taylor Swift to Oasis, whether it's some retail experience.

Maybe it's a Black Friday, Cyber Monday, a sneaker drop, maybe a product that you really, really wanted to go after. like we all have our things, you'll know that the consumer experience is always painful. It's staring at a spinner. It's feeling like the process is not transparent. You see all of those tickets disappear to the secondary market before you've had your chance in line.

And it's just a painful experience again and again. And it almost feels like the pain is just part of the process. There's just this understanding that I have to pay this tax. If I want to get my switch to on launch day, I'm just going to have to put myself through significant pain. And it doesn't have to be that way. So fanfare is there for brands, for retailers, for ticket inventors to ease that pain for customers, and to allow brands to do really interesting stuff with those experiences.

And I've seen some of those failures of a launch in brands that we've helped at South and Southwest or CS show over the years, where you know, you get everything ready, you do all the prep work, and then you launch. And then people are like, I can't, I can't sign up to the app. And you're like, what's it doing? And they go, it just gets crashing or something like that. And then you, you know, you call the guys in charge. And they're like, oh, yeah, some developer, you know, we're trying to get

South by Southwest launched. So some developer push something into the live box instead of the sandbox. And now it's, it's always a painful thing. It's painful from both sides. Like having spent some time on the other side of that fence, There's just kind of pandemonium happening. Oh, yeah. People are just kind of firefighting those kind of issues.

Oh, yeah. It really doesn't need to be that way. Yeah, you're just like, and it always seems like they want to update shit at the last second and then it mucked the whole thing. You know, like, why don't you just leave it alone? I was working a week ago. But, you know, they're like, ah, it's a new thing, you know. But, yeah, I feel you on that.

I've seen that movie before. And, of course, it's never my problem. So I just kind of go, you got thousands of people going to the website to sign up and no one can sign up. Good job. Yeah, I mean, we've seen artists who they've been preparing for months. Yeah. You know, they've been working on a product at some collaboration and they're ready. And just like that final hurdle, they just fall.

And it's not because of something they did, like the vendor fell over or something happened. And, you know, all of that work kind of gets squandered and you end up frustrating people, which is not where you want to be. So how does fanfare help overcome that? What are some of the tools that you guys utilize that help get a successful launcher? And I believe that's what you call a drop. Is that correct?

Yeah, that's right. Like that kind of raffle, that kind of online draw. Those are for sure, like the model we're going after with with drops. So we sit in front of whatever vendor you're using. So if you're a Shopify store, we'll sit in front of your product page and we'll facilitate that experience. So you can go into fanfare. You can set everything up ahead of time. I can say my VIPs need to come in on Monday morning at 9.

Everyone else gets access at 11 o'clock. Here's the kind of things we want around that launch. So grab people in a wait list, be able to reach out to people afterwards, and then we'll run that experience for you. So no melting servers down when 3 million people show up. Three million people hit the landing page. Yeah, it's a really painful process to go through, and it's a really painful thing for even the vendors.

that are well-resourced, like a Shopify, Ticketmaster, Nike. Really? All of these brands have meltdowns. And it's just a hard problem to solve. And so what you guys do is you guys create a front end to the website then, so that basically you guys take all the, all the hit of all the power coming at you from, you know, three million people coming to sign up. Yep.

And we remove all those bad axes and bots. and for the brands, we try and capture all of the information about everyone that comes through. I fail multiple times to get my sneakers. You should know that as a brand. Maybe these people are potential VIPs. They're just unlucky folks.

Maybe you want to have like a special club where you're, you know, the L club where people who failed five times get to come into an exclusive launch just for them. That's how you reward people's time and effort. Yeah. I could use that back in the day when I would try and buy the iPhone, you know,

and the iPhone was, you know, it was crazy to get the early ones. Remember how they would slowly dole them out? And it seemed like Apple would play games with it on purpose, but that's probably another thing. You know, they're like, oh, we sold out of the first lot of them, and you're like, don't you make more? I mean, you guys have money.

And you're not broke. Like, are you broke? Yeah. Yeah, I mean, it's a really, it's an interesting model for the up-and-comers. because you can you can experiment. Like maybe you're not sure if this is going to take off or not. You don't want a warehouse filled with something that's not going to sell.

So you can put up a drop. Maybe you have 10 of a thing, a hundred of a thing. And then you can make sure that like you understand what people want, what people go after and like build things from there. You don't have to, you know, fill a warehouse with things that are going to cause your problems. Yeah. And I mean, when people come to your website,

You can see their IP, you can see what computers are logging in on, what their browser is. There's data you can get out of them and stuff. And can you reach out to people later after that on their IP? Yeah, I mean, if you sign up with like your email address, your cell phone number, and you opt in, maybe you want to bring people into a discount for things after the facts. Like you didn't get the thing that you really wanted, but maybe there's something close that we can offer to you. bring you back into that brand. So there's ways to you can reach out to people afterwards. And you guys have a bookout or a pamphlet or something that people can get a hold of.

The five-step hype drop playbook. Tell us about what that is and what's up with that. Yeah, I think having seen brands go through this pain and seeing what works, what doesn't work with brands, I think we wanted to try and capture that information. So people who are thinking about doing this model, who maybe they have an audience that they want to monetize, maybe they have merchandise that they want to get out into the world, but they're not sure how to do it, how to structure it. So you can go to fanfare.a.o forward slash playbook, and we'll try and walk you through what are the to-dos,

what are the things that you should avoid, the pains that we've seen before, and how you can run a successful product launch. Now, I see a bunch of statistics and figures on your website. I don't know if you can remember them off the top of your head. I can cue you if you're not. But 33% higher intent, 30 times conversion lift, 306% LTV boost.

Is this through utilizing some of the services that you guys offer? Yeah, this is just with this model of running drops. Like that's what you see. If you're successful, one of one of these programs, like you get enormous lift. You're creating fandom around your brand. And once you get, once you get people really intrigued by what you're doing, like, once they keep coming back and keep showing up to your brand, like, that's a really powerful model if you can achieve it. I think, you know, thinking about brands like MES, you know, I think the ability to create a wait list that's four years long in some cases, like they can just dial up production and pull in more revenue when they need to fill gaps.

That's not usually a thing that people get the opportunity to do. So it's a really, really powerful model if you can go after it. Yeah. So pregame perfected. You sit down with them. You know how to do these well because this is your trade. And you get everything lined up, everybody on the same page. I mean, that was the one challenge we used to have back in the day when we work with brands to launch products is, you know, we rely on them to do their job.

and you know sometimes they're a large company and they you know bob didn't get the memo and bob pushes something into this that was supposed to go in the sandbox into the live version then the app doesn't work you know it's like yeah and sometimes like there's a limit that you know about like i know that shopify is going to do a thing if i hit that limit but i've no idea like is this launch going to be the one that finally flips the switch on that experience, am I going to find my customers just find themselves

in a bad experience that's not of my making and I didn't necessarily know this was going to happen but bots showed up, bad actors showed up and it was it to be painful. So we definitely hear that experience too

is, you know, maybe something takes off more than you expect. But now you're dealing with things on fire, frustrated customers, and if you've created that anticipation and people really want the thing that you're selling, if you fall over in that moment,

you cause extra frustration. So people get pretty irate when you fail during a drop. Oh, yeah, and then they bail. They're like, F you and your brand, I'm not going to bother with you anymore. I'm tired of, I'm not going to sit here and try and log in over and over. You know, we've seen that live at standing in a crowd at South by Southwest, and everyone's sitting there going,

I'm trying to sign into the app right now. And it's just 404s. you're like really oh wow let me make a call so you guys control the chaos yeah i forgot about the bots there's bots that come for everything nowadays um and then tracking the actual intel so you can identify your super fans um i like i do this VIP thing first where VIPs can either pay to get in or get access i guess they're truly VIPs and then you got your early access uh and you can push through And that way, you know, you get those VAPs in there and they help make the place look good, right? Yeah, I think what drives fandom with folks, like what drives people to keep coming back?

It's not things like discount codes, right? It's not things that like these kind of flat, boring experiences, it's exclusivity. It's the feeling that you'll be treated as a special group. And I think that's like creating your VIP list, your subscriber list. whatever it is, and giving them early access, exclusive access, moving them forward in line because they've spent time with the brand. Those are really important things. And you guys do a thing called VIPs by design.

Tell us about how that works. Well, I think this is the feeling that, you know, VIPs aren't necessarily the people who spend the most. Maybe the people who spend the most time with an artist, with a brand, with a retailer. You know, I think if we wind back to the Taylor Swift pre-sale that went poorly a few years ago, there was an attempt to try and get real fans in through the process. There's a realization that there's going to be enormous demand for these things,

and we want to try and get real fans in at a reasonable price for those folks. But the way that was done was if you go out and buy 13 copies of the album, you get access to the pre-sale. So it felt like... Yeah, I felt like you're squeezing people for more money to try and get access to this pre-sale. So our attempt is try and gather as much information we can through these kind of experiences, through your interactions with the brand. Like maybe you do an unboxing experience and show that off in various places.

Like we want to move you forward in line because you've done that with the brand. So kind of building the idea of loyalty beyond just how much revenue that person brings in. yeah 13 13 albums Taylor Swift albums I might be 13 metallic albums I still have

about one Taylor Swift album so you know but can you can you help with the launch they did today of the Taylor Swift and Kelsey getting engaged

that's a big that's a big huge news item today it is I mean if there's any merch going on sale if they're going to put this thing up they've definitely

crashed large vendors before when they've launched things. So absolutely, they should not crash Shopify again. Maybe you should sell access. If you buy 13 albums, you get to live stream into the marriage, right? Or something like that. I can see some merch here. Yeah, we've done that. We've done work with brands in the past where live streaming has been an element, actually. So, you know, you have an audience. They show up on time. And maybe you want to have your celebrity go and meet and greet the fans. So that's something that you can do.

So it feels less painful, but I'm sure Taylor Swift would bring most sites to the ground if they decided to do something like that. She was killing it with ticket sales with that thing. Speaking of ticket sales, there's some notes here about some different things you guys did with what we learned trying to beat Ticketmaster. Was that involved with Taylor Swift or some other band? Yeah, this was the company I was at before starting fanfare. So this is kind of the origin story. for fan fan so i joined a company called rival we were very on the nose with the name of the company and we were going after the likes of ticket master the likes of access we were a primary

ticketing vendor we had the cromkeys as early investors in a of ours so we were targeting things like the rams sofi stadium things like that so we were going after ticket master and people buy tickets to the rams no i'm just kidding i'm just kidding i'm just kidding i Just teasing. I'm a Raiders. I'm a Reader's fan. There's no one by, well, we buy tickets. We just cry about it.

Yeah. I'm more of a rugby fan. So this is, this is all a wash for me. But yeah, we were going after those kind of experiences. It's a difficult area to get into. There's definitely a lot of problems you have to try and get your arms around to run an event like that. But we had a good system. We had a good process set up.

And part of it was dealing with the three million swifties. turning up at 9 a.m. on a Monday morning, right? The bots showing up. But fast forward to the start of the pandemic, we were acquired by Ticketmaster. Sadly, sadly that products didn't see the light of day. That kind of just added to my frustration about like, why is this not a solved problem? And then seeing it again and again in retail, it's a little cliche for an English person to be obsessed by queuing, but that's kind of where I am in my life. But yeah, it's a painful process wherever you are, ticketing, live events, and retail. So I think this carried forward. Yeah, I mean, you've got those people that come in on Ticketmaster and they buy like bulk of

stuff. And in fact, I think, I think there's a group that buys Taylor Swift things in bulk that's under a lawsuit from the federal government now or something. Kind of interesting. It's an interesting area, actually. I think the more we got into it and realizing, like actually, teams will use brokers themselves to try and mitigate some risk. They're not sure if they're going to get to the playoffs. They're not sure how well the team's going to perform if they perform

poorly. Now we're just going to have to take a hit. So rather than do that, we're just going to offload that risk to a bunch of brokers. We're going to sell them whole chunks of the stadium are going to be gone to brokers before anyone really gets their hands on the tickets. So that's what happens to my

Raiders every year. It is. It is. It's a crazy process. Since 1995 or something, 92. Yeah, that's, that's,

it's funny, Ticket Master just buys that its future competitors like Facebook does. And then, and then somebody's come along doing something better and they just buy it and ruin it, I guess. That's what Mark Zuckerberg does. Yeah, it's,

like I say, it's a difficult area to, to get into. And that's one of the issues is just, you know, have one vendor that has enormous market share and is open to doing things like that. It makes it very hard. Oh, money's money.

Hey, a better app than Facebook. Oh, shit. Mark just bought it. So there's another thing you talk about. What legacy brands can learn from sneaker culture? What can we learn from sneaker culture? Yeah, I think brands like Supreme, the sneaker brands, Nike especially, have, kind of been at the vanguard of this kind of drop experience building fandom around their

launches, like especially Supreme. They could pretty much stick their logo on anything and people would show up. They'd be a three-hour wait around multiple blocks for whatever it was. And I think that the idea of fostering loyalty and fostering fandom is something we've started to see spill out into different categories. You saw it with like Stanley with their quencher. You see it with collectibles, with, you know, luxury items. You see more and more brands going after this. And I think for me, there's like a separation between the things that we need, like detergent socks, the boring things.

Like for those things, I want convenience. I don't need it to be a memorable experience. Like I want to immediately forget. I'm not waiting in line for socks. No. Society has gone terribly wrong if we're waiting in line for detergent. But for those things I want, like that I'm going to dedicate time. to researching, to understanding, to, like, the stuff that I really get into that I care about,

there should be a different experience. It should be more of a moment that you're creating around these products. Like, the things that I remember from my childhood, they're, like, limited edition, super Metroid coming out and going down early in the morning. Like, those kind of experiences really stick with people. And right now, like, those experiences are one and the same. Like, you just go to a flat product page. It's kind of, like, looking through a...

catalog if people are old enough to remember when you did that and it really hasn't moved forward and I feel like it should. It should be more of an experience and more of a moment. And imagine the experience emotionally binds people to maybe loyalty to the product. Yeah, I mean, that definitely. If they have a good experience. Yeah, that's the flip side of that too, is if you have a bad experience, you remember that for sure. But, yeah, I mean, I'm sure I felt a little bit differently about Nintendo having gone through the experience of buying Super Metroid limited edition way back in the 90s, probably.

So, yeah, I think it does. I think you want to create happy experiences for people. I think that's a learning also from the live event space is when we were talking to teams. It wasn't just about selling tickets. They wanted to craft experiences for people showing up. So, you know, maybe if you brought your family for the first time and we have open seats in front, you know, maybe you go to see the Dodgers and there's a bunch of open seats in front of you. Like, maybe we move you forward, right?

We give you better seats because this is the first time you've brought your kids to a game. Like, that would be a cool experience and it would make you feel differently about the Dodgers. So interesting things like that, I think, can definitely move the needle with folks where, like, things like discount codes generally don't. Seed the new generation. I mean, that used to be the way young men connected with their fathers going to the baseball game. And that's, you know, that's how you fall in love with baseball or just about any sport that your dad likes. You know, I don't know, though, the experiences I have waiting for tickets back in the day before ticket master and having to sleep out overnight in front of some grocery store. And I remember an interesting ticket experience at the ZCMI department store for two hours, waiting, I don't know how many hours we went in line outside the store.

And then it took two hours to go through this line that went through a department store. And by the time we reached the end of the line to get the tickets, people were just wholesale stealing stuff off the rack. We're stealing socks and shit. They were just like, we're standing here for half an hour. So might as well rip shit off. And it's kind of, you know, I can see why Ticketmaster became a thing. But, yeah, I mean, we got Van Halen, 1984 tickets in the first two hours.

and we walked out of there. We probably were the last group of people to get the tickets. So in the end, I guess we were technically happy, but the experience was so miserable I can remember to this day. Exactly. To 2025 or 2025, how old am I? Anyway, so tell us about yourself, Michael. How did you get into this business?

How did you get down this line? What were some of your influences growing up? What gave you the entrepreneur about? Yeah, so I, as you can probably tell from the accent, I'm not from around these parts. I came here through an acquisition, actually. So I got the bug for engineering at a fairly early age. So my brother came home with a Commodore 64 one day, you know, with a tape deck and everything. I started building things.

We had this manual where you could make a balloon fly across the screen. And that was kind of hooked from then on. Yeah, magic. And, yeah, I just loved building things and carried on through university and then ended up in London. And then a small company I worked for got scooped up by Salesforce. And the whole team went out from just west of London into San Francisco, which was an easy move for everyone. And then we spent some time there at Salesforce. And kind of the more I spent time dealing with these kind of gnarly scale issues, you know, millions of people showing up trying to use Salesforce search.

Monday morning at 9. It's very similar to like Taylor Swift fans turning up all at once. So dealing with events like that. And then through to there's a company just down the road from Salesforce called Optimizely, which was a growing company and had very similar issues to something like a Ticketmaster when Taylor Swift goes on sale. We had the New York Times as a customer, the Guardian as a customer. And we would find, you know, we would find out about newsworthy events because like the server started to feel some pain. So building services to scale was always something that I've been interested in. It's really gnarly technical problems, building things to scale this way. And then threw into rival and seeing that with ticketing

and seeing the painful experiences that people go through and, you know, having gone through them myself, it felt like this is a problem that should be solved. There are solutions to these problems. You don't have to camp out overnight for an in real life experience. There are better ways to run these things. So wanting to fix that problem, having spent some time fixing problems very similar to this in other spaces. Yeah. Gaming would be a big thing to fix these problems on gaming day launches. Absolutely. Jesus. I can't tell how many games I've had or how many DLCs have been launched on the particular game. I remember Destiny

he launched a DLC one time and it was fucked up for a week like you could you can log in. It was like a mess. You just want to just be like, fuck you in your stupid game and I'm going to go play something else. And actually if you do

give people time off and off in your game, they will go find other games to play and create new habit patterns. Yeah, I think the Battlefield 6, but it was. Oh yeah. A week or two ago, like giant wait list, people waiting multiple hours to get into those things. So painful. Yeah.

The launch of Battlefield 5 was painful. When you finally got in, it was just a piece of garbage. You're just like, what the fuck? You know, you got tanks that can go up the side of buildings and shit and fly, and you're like, what? Yeah, it was like really, you had weird graphics that you could see through the walls and stuff where, like, it was malformed and shit. You're like, who launches this crap? Yeah, sometimes a beta covers over a lot of things. It feels like sometimes it's almost there.

Sometimes it's like not even... I don't even do betas anymore. It just ruins me. It makes me want to quit the game just as it is. I'm like, I'm not going through that masochistic process with you. And even then, you know, like there's something worse than on launch day. You've taken the day off from work. And, you know, you're waiting for your favorite game to launch.

You're sitting there. and it's just, you know, the swirlings going on. You're one of 10,550, whatever, can't get in. And you're just like, didn't you buy servers for this day, like extra? Like, I know that, you know, you can buy stretch servers. Like, what the fuck, you know? There's some games where I took a whole day off and I didn't get into like 10 o'clock at night. Oh, brutal.

Or sometimes the next day. And I was like, seriously? Just made me hate you. Oh, and then you want me to pay more money for stuff? Like, you don't even spend the money in the right place. So, yeah, gaming would be a huge place for this. Yeah, I feel like getting people to pay for an experience that's, like, you're helping me develop it and I'm paying for it at the same time.

Like, that doesn't feel like a fair process to go through. But, yeah, that's where we're at. It's like, what did I pay for, you know? So, yeah, anything more we want to talk about? before we go or tease out about the company how you guys do it is there a minimum spend or a minimum size of company they have to be to work with you guys for these launches no we actually work with a lot of like small up-and-coming brands and individuals like maybe you're an influencer that has a giant audience and you want to get things out to people like we work with those people too

we try to be careful in like how we structure the payment plans and so on so like if you're just getting up and running with the service. There's hardly any costs associated with it. So you can get up and running and run a drop without much effort, really. So yeah, please reach out if people have something interesting that they want to set up. If they want to run an event like this, always happy to talk to people about that. But yeah, if you want to go to fanfare.io and walk through the process

and figure out how to run one of these things successfully, please do. We do have some interesting in real life stuff coming up. We have a conference coming up in September in Paris, and we're planning on showing something where we can run an in real life drop and have it be no pain involved and no giant lines around the block. So trying to fix that particular painful process. Same queuing problem, less scale, because people are there in person, but still the same painful processes.

We saw someone do a launch in Manhattan where they were just basically throwing PS5s off the back of an SUV and, you know, the police getting... Oh, I remember that, yeah. Yeah, exactly. That was kind of wild, man. Yeah. It was wild.

So that many people showed up for a free PS5. Yep. And they weren't busy gaming either because, like, you know. But, yeah, that was kind of interesting how many people showed up for that. But, yeah, maybe you could, maybe you could do a launch for the invite, who wants to be on the invite list to the wedding of Taylor Swift. I'm sure that's going to be crazy bunch of celebrities that one. I'm going to be lining up for the Kelsey Taylor Swift divorce court hearings. That's what I'm going to go start hanging out in

front of a court waiting for that one to go down because that's, I think it's pretty much a guarantee at this point. Is it selling the wait list already? Yeah. You know, she probably seven 10 years maybe that seems to be the average with the average marriage is seven years now yeah all right i know where to put my list then so yeah you can maybe you can maybe you can start a wait list for the guys who can date her after they divorce anyway i'm just right now right now i'm getting an email i'm sure from shuffies yeah yeah they are and you know i like terry swiff she's really nice person and so does kelsey even though he's you know tends to the beat us Raiders in our league.

But, you know, I wish him no harm, you know. But if he beats us again in the Super Bowl, I'm going to wish for her to take him the cleaners and the divorce. No, I'm just kidding. Being just funny, folks, don't do that. Anyway, I wish them both well and their divorce slurs. So thank you very much for coming on. Give us your dotio and any.com you want people to find you as we go out.

Yep. Well, it's good to be here. And fanfare. dot a.o is where you can always find me. Like I say, LinkedIn, I'm always camped out on there as well. So if you just want to message me, say hello, please do. Sure, I'll just message and say hello. Sure, absolutely. Hey, how's going, eh? What do you need? Nothing. I just called sale. So thank you very much, Michael, for coming the show. Really appreciate it. It's been fun to have you on and great data. And I'm glad somebody made a thing for this because, yeah, I've seen a lot of just

horrible launches and just like, yeah, for the love of guys. Yeah. Same. Same. Yeah. I'm looking forward to that pain going away, you know? Yeah, yeah. It's like, here's what, it's three days before the event. Don't touch anything. Leave all the buttons alone. But no, it helps having that frozen. I'm sure that you have. Don't even think about anything. So anyway, thank you very much, Michael, for coming to the show. Thanks for audience for tuning in.

Go to go to gorease.com, Fortresschristch, Chris Foss, LinkedIn.com, Fortress, Chris Foss, and all those crazy places on the internet. Beg into each other. Stay safe. or we'll see you next time and we'll see you next time and or either way bye bye