The Chris Voss Show - The Chris Voss Show Podcast – Media Expert Mitch Carson Shares Secrets to Media Success

Episode Date: August 1, 2024

Media Expert Mitch Carson Shares Secrets to Media Success http://interviewedguaranteed.com/meetwithmitch About the Guest(s): Mitch Carson has over 30 years of experience helping speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews to boost their credibility. He has spoken on stages in 63 countries, produced over 2000 live events in 19 countries, and authored books published in six languages. Mitch is also a television show host on NBC Channel 3 in Las Vegas. Episode Summary: In this episode, Mitch Carson joins Chris Voss to discuss how he helps individuals in various industries enhance their media presence to charge premium prices for their products and services. Mitch highlights the importance of strategic packaging and preparation when stepping into the media world. The conversation delves into the significance of leveraging media exposure to elevate personal brands and secure valuable opportunities in the market. Key Takeaways: Mitch Carson offers a unique service guaranteeing results in securing interviews on top network television shows within a short timeframe. Packaging and strategic presentation play a crucial role in differentiating professionals and boosting their credibility in the media landscape. Leveraging media exposure can significantly impact pricing strategies, allowing individuals to charge premium rates for their offerings. Proper media training ensures that guests hit their marks effectively, enhancing their performance and maximizing the impact of their appearances. Media exposure achieved through strategic positioning can open doors to new opportunities and expand one's influence in the market. Notable Quotes: "Through recovery, I learned in order to keep what I had been given through the love of others, I started to share about my experience with other people and what I had gone through so they could recover." "One to many is leverage. It's all about leverage in the media world." "Activity doesn't equal progress. You could just be spinning your wheels."

You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. I'm host Chris Voss here from thechrisvossshow.com. There you go, ladies and gentlemen.

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You're like, I listened to the Chris Voss show for the last 16 years. We have an amazing young man on the show today. We're going to be talking about his insights, what he does, and how he can help make your life better as well. Mitch Carson is joining us on the show today, and he's done an amazing amount of things. For the past 30 years, he's helped hundreds of speakers, authors, coaches, consultants, and business owners worldwide land TV and radio interviews, boosting their credibility instantly and aiding them to charge premium prices for their products and services. He's a television show host on NBC Channel 3 Las Vegas. He knows what is done for him and his clients.

And NBC. Sorry, I had to do the Howard Stern there. Mitch is also a celebrated professional speaker and closer who's spoken on stages in 63 countries and produced over 2,000 live events in 19 countries. He's been home shopping network pitchman who knows how to sell anything and craft a unique message around any product, person, or event. Lastly, he's a published author with John Wiley and Sons, and his books have been published in six languages. Welcome to the show, Mitchell. How are you?

Great. I haven't been accused of being young in quite some time, so I'll send you a Christmas gift early. There you go. There you go. That's why I do it, for the Christmas gifts. I understand. Give us your dot coms.

Where do you want people to follow you on the interwebs? They can go to MitchCarson.com, and they can also, as a bonus of attending this podcast, live streaming podcast with Chris Voss and Mitch, they can get a free 30-minute media update on where they want to go with their media plan. And that's at getinterviewedguaranteed.com forward slash meet with Mitch. That is in the chat section. I don't know if all the listeners can see it, but you can. There you go. So, Mitch, give us a 30,000 overview of your project that we're talking and we're going to be promoting today. And maybe just, you know, in your words, more of what you do.

I've been a seminar promoter for a number of years. And one of the things that I found was there are tons of content experts, people who are great at their particular niche, but they have no backing. They needed packaging. And just imagine, I liken it to you're about to engage yourself. So John is going up to Becky. No, I'm going to use Chris. Chris is going to Becky, his lifelong love, and gets down on one knee, is going to propose to Becky, and he's got this one-carat ring wrapped in a Target bag. What is the reaction Becky's going to give Chris with this proposal?

And that's what I found a lot of speakers were marketed just like everybody else in the sea of mediocrity. So what I do for speakers, authors, coaches, and consultants, and in cases of CEOs who want to differentiate themselves in the market, I, through a strategic plan, lay out a way for them to then get back down on one knee. Imagine this again, Chris. You're begging Becky, but this time the box is wrapped in Tiffany blue and white paper. Your reaction is going to be a resounding yes. They want to buy Chris, and they want to buy the speaker who is wrapped properly. If they've been interviewed on the Chris Foss show, if they've been on fox 5 if they've been on nbc cbs abc a variety of radio shows newspapers magazines entrepreneur magazine they can charge premium prices because

they're justified to do so there you go you know it's a value of your brand right or something on those lines 100 how are 100%. How are you packaged? What are you wrapped in? What kind of package? And is it plain wrap paper, target paper, which is an upsell from newspaper and how I used to wrap my books as a kid? Or do you go all the way up to Tiffany paper? That changes resounding the perception that people have of you. I'm just wearing my Chippendale thong right now.

I know it. I knew it was red and you were hiding it. I mean, you could show it at the halfway point. I understand. That's how I get all the dollar bills, y'all. That's why I live in Vegas. I do my Chippendale's work there on the side. You can find more about that on my OnlyFans.

Anyway. I knew it. So tell us more about yourself. What was your upbringing what got you into this field you know you've talked about all the speaking you've done all the all the books you've written you know just all these amazing stories and i know you've done some things with some amazing people tell us how you grew up what influenced you and motivated you get in the field you're in i will be totally transparent because at my young age of 63 i have nothing to lose i don't

hide behind pretenses is a i was an only child both parents died when i was 22 five weeks apart i started drinking excessively and then after a year of doing that and some other things that were prescription based i decided to stop and I decided to change my life. I had never spoken publicly at that point. I was actually quite an introverted, shy person, a bit of a bookworm. Through recovery, I learned in order to keep what I had been given through the love of others, I started to share about my experience with other people and what I had gone through so they could recover. And there lies my story of my short version of why I do what I do,

because I started speaking about it. And then after a while, someone in an audience said, hey, Mitch, have you ever considered doing this professionally? And I said, no, I do it for free to help other people. How would you like to get paid to do it? I got invited on a first class ticket from LA, where I grew up to Seattle, spoke there to a group of mortgage brokers. And this was quite a few years ago and 35 years ago. And I did very well, sold $80,000 worth of advertising. I owned an advertising agency back then. A promotional product started out and then realized, okay, this works one to many selling versus one to one. You don't do a podcast one to one. You're doing one to quite a few. That's the whole reason we do what we do.

One to many is leverage. Definitely. Definitely. And so you've told us some of the people you've worked from. I think you have a few some of the people you've worked with. I think you have a few different names of people you've worked with that people recognize. Dan Kennedy was a client of mine, not in a speaking sense. I own an ad agency in L.A., and he was a client. I used to mail his newsletter. I used to write a column in his newsletter. For some of the people who may not know who he is, he's an author of 40-plus books in the direct marketing field.

He's quite a bit of a name. I've worked with Mark Victor Hansen, co-author of the Chicken Soup for the Soul series. I have many international people. Yeah. Do you know him? Remember the Chicken Soup for the Soul? No, I just remember reading your bio, and you had a lot of speakers. Yeah, and I shared the stage with donald trump once when he was before he became president he was mr trump but that was about 25 years ago he came in on a

helicopter and left the same way spoke they never moved it got back on the on the helicopter went back to new york there you go zig ziglar. Let's see. Tony Robbins, of course. Everyone knows Tony Robbins. And lots of great people that are on your thing. Lord Sugar. Yep. And also Sir Richard Brinson in London. Oh, that was the other one I was going to reference too. So there you go. So

you've done, do you still do the, what was it, the TV, the home Home Shopping Network is for a brief spin in my life from 96 or 98 and that was the super bowl of selling so it was one to five million one to five million and i had to sell and that's why i feel confident i can wrap anybody in a box properly put them into the paper and get them on tv once i understand how to shine their their gem some people are rubies some people are diamonds whatever it is i can buff them up get them ready

speak in soundbite so they can enter the tv world speak concisely on point and raise ratings because that's what tv producers are after or how are guests going to help me it's hence our advertisers definitely and that makes all the difference in the world raising the elevation your brain or your your brand and your brain you know and people don't get it you know i i in talking your media points knowing what you talk about one of the reasons we like having authors on the show and people that have high media impression rates or high media what's the word i'm looking for they have high media credibility standing credibility yeah standing that's what i'm looking for and thank you and and so we like those people because they know their

media talking points they can hit all their talking points and you know sometimes a lot of people write us that want to come on the show and and they're like, so what are we going to talk about? I'm like, I don't know. Whatever you're selling, do you know what you're talking about? Like, you have a book, right? Yeah? Yeah. We should probably talk about your book, man.

And so that's why we really like having high-quality guests on the show is because they know their talking points. They'll hit their marks. I don't have to carry them through the show. It's a lot of work when you have to carry people. Oh, I'm bummed about it. Yeah. What makes you different than maybe others in your space?

I don't know who else is doing your space, but what makes you better and different, I guess? Better and different is certainly the fact that I guarantee results. Most publicists, because that's what I function as, publicists for authors and speakers to get them on television to raise their credibility will do one thing they don't offer anything other than just to cash your check and that shows my age by saying check as opposed to they cash your check with a contract of three to six months usually at 10 grand a month

whereas people come in with a two-day plan and I get them on four network television shows, ABC, NBC, The CW, possibly Fox 5 and CBS, all four within two days and a radio show, they're packaged correctly. We immediately train them, establish their questions that they're going to be asked. We practice, get them ready so they hit home runs every time. I've never had a failure. So I guarantee results, guarantee four TV stations. Most publishers will drip out maybe one show every quarter. And what I provide in two days usually takes $60,000 plus and about a year.

Wow. Yes. There you go. So it's fast and guaranteed jamming out and then people are on fire right on fire and then they're leveraged to then use that media that we do right here conduct an interview at all in las vegas and an ultimate mark where everybody wants to go this is let's say the number 30 market in america and expressed in terms of population but the credibility of las vegas the the entertainment capital of the world will then be able to leverage this media capture to go to la which is number two and of course number one is new york everybody wants new york and how do you get there do you think a producer is going to take a risk on an unknown person or are they going to take a risk on chris

voss who's been doing podcasts for 16 years ladies and gentlemen exactly you know people don't realize if you're bad at media and you make a bad appearance it costs it costs yeah you it'll kill you but it also costs like my audience will we'll see a drop off if i get too bad guests in a row that are awful boring and and all they judge you yeah they'll judge me and they'll just be like oh i don't know chris is going downhill and you're like it was two bad ones in a row that's 2 000 shows what what the fuck do you want from me but you know we'll notice that and and, so fortunately, my audience is pretty loyal where we can skip through it. But, you know, if you don't hit your marks, it costs, you know, like I have people like,

well, it doesn't matter. I'm like, no, it does. You can cost subscribers and audience members. You know, we lose credibility. They're like, oh, Chris is just having a bunch of amateurs on now. I guess all the good people don't want to come on the show it hurts the reputation and then of course like you said yeah no one's going to invite him on a show you know even even now i you know i'll bring guests on then i'll see on a show like other we recently were we've got a i

think it's new york times or washington i think it's new york times that's that's the New York Times. That's the ultimate. Yeah, she's a top journalist. She just wrote an amazing book about Amazon and kind of their unscrupulous business practices, doing an expose, and she's eating up the charts and eating up the media. And I saw her on one of the medias, and so I said, hey, I want her on the show.

And now we've got her coming on the show. And people like this raise the level of the value of the show and they bring good media and it's amazing to me how many people don't understand this concept that are out trying to get media what is what is wrong with people they're they just uneducated stupid or they're both i think in the land of mine the one-eyed man is king and we both have one eye that is working chris and they're just blind and they're listening to their grandmother who says you don't need to do that grandma you're broke you're on disability and i'm gonna listen to somebody who's been to the mountaintop it's not someone that's looking up at it and it's got it's got to go to a chiropractor

because her neck is hurting so i'm gonna going to listen to people that know it. And you've stayed the course, Chris. I mean, 16 years, my hat's off to you. You're wearing it. I can't feel my legs. Yeah, I understand. But I get it. Yeah, there's Advil for that.

But you have to continue around pushing forward, pushing forward. And the naysayers are the naysayers. And you need to delete them from your life because we've got one turn of the wheel here. Pushing forward. And the naysayers are the naysayers. And you need to delete them from your life because we got one turn of the wheel here. And do it. I mean, I know a lot of your listeners have had the privilege of hearing authors on their show. And I'm a published author. A lot of people go to college. They get that.

It's a nice diploma. Nice sheepskin to have. What's even more credible, in my opinion, because I did go to college. They get that. It's a nice diploma, nice sheepskin to have. What's even more credible in my opinion, because I did go to college, it took me eight years to get through the process, but I did it, is when I wrote my first book. It is what separates somebody from the rest. A lot of people have BA or the BS for bullshit, but then to go to the next level to get an MBA, then to become a published author, potentially, that is a big deal. I mean, you've had how many authors on your shows? Oh my gosh. And they are different. They're usually the super achievers, the people that

don't listen, wear Teflon around their brains, so when people try to throw negativity at them, it just slides off. We talk about the Teflon Don, but they're the Teflon people. Teflon authors just have to get it done. There you go. Yeah, it's really true. You know, one of my problems I have in the business, I don't know if you have any thoughts on this, but a lot of people, they want to come on our show. I get hundreds of people asking to get on our show a month.

Sure. And I think sometimes we go to a thousand. And it's hard to go through, but a lot of people want to come on and they don't have any rep. I mean, like a lot of, we get these coaches and of course, you know, coaches have a big problem where they're working out of, out of sometimes their car. You know, there's, it's really hard to separate the good ones from the bad ones at least knowing what's up from and so you know it's a lot of them though or there's some people that were like no i don't think you're quite up to par for our show it's not that we're being mean it's just that we don't figure you can bring a good game you know sometimes sometimes i'll go watch their videos, and I'm like, this person is awful on media.

And they're just going to kill the show. And so we'll say no, and they'll get upset. And they'll be like, I've been on 100 podcasts. So what? You've been on 100 podcasts that have 10 listeners and that have 10 episodes. You know, they have the same amount of episodes as listeners. You know, I don't go on podcasts and listen to them with 300 to 10 episodes. They have the same amount of episodes as listeners. I don't go on podcasts and listen to 300 to 500 episodes. I just don't bother because I know how these work.

I mean, unless it's like some celebrity or something like that or some show that's run by some high-end thing. Joe Rogan podcasters. Yeah, like Joe Rogan or who's the series? Entrepreneur on Fire. Yeah, like Joe Rogan or, you know, who's the series? Entrepreneur on Fire. Yeah, yeah, yeah. You know, something like that. But, I mean, they've got thousands of shows under their belt.

But, you know, for the most part, I just kind of look and, you know, most shows don't make it past the first 25 shows. I mean, I think it's 120%. It's 99%. Basically, the stats are the first 80% of podcasts don't make it past episode 7 the 20% that survive 80% of that 20% will survive by episode 25 it's just a it's a zombie town of spot casting out there so I have all these people who come on and they're like I've been on a hundred shows and I'll go look at the shows and i'm like there's only 10 people listen that man if anybody i think the mom is only listening to that show but they all think

they're media fucking savvy because they've gone on a hundred shit shows what are your thoughts i mean you know i got a lot of thoughts i mean thank you for bringing that up there is a major difference between and this isn't i imagine you but being on your show to be accepted because you vet people you have to manage your personal brand it's imperative that's what feeds you and your family you've got to manage this and you have to look at people we can only judge a book by its cover literally you don't know what's inside until they go live and the light turns on and says we are live and we're 20 minutes in we don't know what's inside until they go live until the light turns on and says we are live and we're 20 minutes in we don't know what's going on until then and you have to look at how

they're packed have they taken the time to have a filled out linkedin profile if they're an author they better have a linkedin profile they better have a youtube channel at minimum. Those two. Are they on Facebook? Are they showing photos of them drinking alcohol, sloppy butts, or are they, you know, being somewhat credible? I mean, it depends on where you are and what kind of people you're attracting, but they have to look the part. Yeah. You got to look professional. Like I saw your one sheet, I think they call it, and your rep. I didn't really have to go look at your videos.

I just saw your rep, and I'm like, he wouldn't be on stages with these people if he didn't have the chops. Correct. And that was it. But, you know, like I said, sometimes if I'm not sure about somebody, I'm like, they seem like they know what they're doing. And I'll go look at YouTube videos and they're just awful. And, but you know what I get, I have so many arguments with people over this that like, Chris, I have all these shows I've been on and I'm like, yeah, I went and checked the shows.

There's no one listening to that. You're just wasting, you know, I'll tell people you're wasting your time. Is your, how much is your time worth an hour? 400 bucks an hour, 200 bucks your time. How much is your time worth an hour? $400 an hour? $200 an hour? How much is your time worth an hour? Okay, so you just wasted an hour going on a show that has six listeners. Does that sound like it's...

And you're not going to get any business from that. It's quantity versus quality, isn't it? Yeah, yeah. And so it's just insane to me, but they actually think that they're doing something. What's that old thing about activity doesn't equal progress? You could just be spinning your wheels. Yeah, because they have to run their wheel, and it's quality. I got pitched earlier today by a company.

You may know them, but I'll leave their name out, who says, for $20,000, I'll put you on 15 perfectly matched podcasts for you. I thought, wow, 20 grand? And I just swallowed. I thought, okay, oh, one of them will include possibly Entrepreneur on Fire. You know, there might be no connections there. Yeah, of course it is. John Lee Dumas, he's certainly big.

He charges $4,000 to get on his show, supposedly get on his show supposedly really wow that's why it was mentioned i don't know how true that is maybe that's just our prices yeah sticker shock yeah but that was it was interesting so they have their maybe that's their price vetting because people who who are broke probably don't have a well-developed media profile and they like you mentioned the the coach that lives in lives in his car yeah he's start out i mean we all start out some of us have more humble beginnings and others it's fine but you know the other thing is too is i don't want to platform somebody who's not good at what they do and i'm not being an asshole but maybe i'd be an asshole but i don't want i don't want to sell someone to my audience that's gonna you know kind of rip them off maybe

not intentionally but rip them off and not being good at what they do and i think it's my responsibility to not platform people that are awful you know somebody always asks me if why i don't have certain political people on the show we've had governors and congress people and stuff but we have the ones that are mentally stable and they're like why don't you have the other guys on the show they make for such great shows and i'm like no i'm not platforming that that ugliness that toxicity that's not my show and they can there's plenty of other outlets for them but i'm not that's i'm not getting that shit on me but yeah i we should we and i should do a whole show about how not to be a stupid podcast guest who thinks that getting on how about a media guest from the from the i was a

radio show host in la and i've had people chris who've come up i had i'll tell you this one story a buddy of mine asked i had a show on cbs radio in la 97.1 this is 20 plus years ago he married this new hot blonde she was 5 foot 11 she walked into a room the whole room would shift the look at her because she had purchased huge ones and she walked in into the radio show and there were four mics around the square. The engineer was in the booth. This was CBS radio and it was all about real estate. I was the host for my client, hosted the show, talking about real estate. And she was a Calabasas real estate professional and sold high-end homes.

I thought this woman who walked very confidently would be incredibly effective on air. But when that red light turned on and said, on air, she turned into a weeping child. She imploded. Think of the Wicked Witch from the West where the water went on, I'm dying, I'm melting, I'm melting. That's what happened.

In Wizard of Oz, yeah, I'm dying, I'm melting, I'm melting. That's what happened in Wizard of Oz. Yeah, I'm melting. And she melted into a child, blubbering, crying. And this was radio. This wasn't, this was, this is, we're on video and audio. This was only radio. This was about 2005. She just died right there.

And I thought, oh my gosh, I've got to make sure people are trained. I could never have her on again. And she just died. I had to do her whole pitch and her show for her. Her 15 minute claim to fame was Mitch's flubbing it. You had to do the carry, man, where you have to carry. Oh yeah. Yeah. I mean, you've been there. That is so much work, so much work. So let's tie this into what you do now. You help people get gigs on real places that actually have more than five viewers. Tell us more about that.

Let's just say if I were to get them on CBS on my show, which has live viewers, 4,000 to 5,000 people. Now, as you know, you live in Vegas part-time. It's a 24-7 city. This is a unique city. So you have viewers literally 24-7 because of the gaming industry. People are watching this. They might be sitting in casinos.

They might be sitting at home. An early riser. It's a 24-7 city. So we have on each channel 4 000 6 000 active live viewers clients of mine have come through here and have picked up clients is it a guarantee no but what i do guarantee is exposure in a professional studio like you when you walk in to abc television the morning blend show here over on, what street is it on? I'm blanking.

But anyway, it's over here in Vegas. And you walk in. There are two professional hosts dressed to the nines, male, female. They work together. And they are scripted. They're ready. We've already answered all the questions in advance. You've got all of it prepared and i've already gone through what they're going to ask how to answer with the client so they

walk in prepared you can't wing it winging it is failure i i you can wing it i can wing it because we've got years of experience most people if you're a first timer to live tv you wing it. I can wing it because we've got years of experience. Most people, if you're a first-timer to live TV, you wing it. That's a recipe for disaster and embarrassment for me and a disaster for me because I can't bring guests back. As a publicist, I am evaluated based on the quality of my guests. If I refer somebody to the chris voss show i can guarantee you they've been trained already and they will be effective guests yes i can refer quality yielded a few publicists i'm sure you have but this is this would be you're

very easygoing and relaxed as a host you're very comfortable in your role you're not constricted by a four minute rule with somebody in your ear when they're in studio because they got to cut commercial right away you may have commercials in your show i don't know what your arrangement is then on tv it's faster it's all about money they gotta get boom, boom, boom. Even when I had my radio show, it was an hour-long show. 37 minutes of it was actual content. The rest was paid advertisers under contract nationwide with CBS. It was Clear Channel back then. It was all part of that conglomerate, and they had plugged in ads.

It had to be inserted no matter what. They would just cut you off. You know when you're going to be cut off. Okay, you have 30 seconds. Go, write the ad. It's money. Wrap that shit, man. Wrap it.

Wrap it up. Wrap it up. So the quality of guests is very important. I'm just curious, what have you seen as good quality guests? I mean, we get the people that come from Simon Schuster, Penguin Random House, you know, all the hottest book authors coming off the shelves. And those people are usually trained by someone at their firm, usually.

And, you know, the top people like yourself, they're speakers, CEOs, usually come on and do well. But, yeah, we really like the book authors because, you know, they've spent 10,000 hours, a million hours, whatever, writing a book. They should know their chops, although I've had some authors blank on the show. They'll be like, it says here on the book, you have the top five things for how to be successful in this.

Give us a tease out on those, and they'll blank. I'm like, dude, you wrote this book. You spent hundreds of hours in editing. But you it happens i mean i blink on the show ghost writer ghost writer oh that explains what that was making sense wow what's the ghost writer that explains that story oh yeah that's that's that's what that was there you go but you know i just to me that's why we have these top authors on and you usually write multiple books and they're they're very prolific authors and they usually know their marks i mean sometimes i have to come i have to come in and carry a little bit i don't mind that but it's when you really have to carry somebody and put them

on your back and and drag them across the finish line and you're trying to figure out how to sell them you know you've been through that you're like okay i guess i'm gonna sell your ass because you can't sell you know it's interesting we're doing this is our first time meeting but i help people i'm a book writing coach as well i'm off to singapore in a week to go work and do a book launch for 13 authors that I took through the publishing process to get them to where they are. Most of them reached bestseller status, at least in new releases on Amazon. And we're doing a book launch. We're inviting the media in Singapore over Channel News Asia's channel, CNA, the radio show, and the TV show, and a publication, a print publication, to come for the launch party.

These are 12 others, all of whom have been media trained by me because they've been interviewed for my CBS show here in Vegas. And I think I can refer them to you, Chris. How would you like to have Singapore? They're all super successful people, super smart. They would love to be interviewed by you. Let's take a look at them one more time. No, I'll bring them would love to be interviewed by you. Let's take a look at them. No, I'll bring them all, send them over to you.

That just hit me. So you want these authors? I've got 13 brand new published authors, all of whom are super successful. Now, are they independent authors, or are they put through major publishers? No, they can go through major publishers. We've got them all through Amazon. Next step is to take them maybe to Random House or some of the

other, you know time warner penguin there that's all too but the kids get it done yeah because we notice there's a huge difference between independent authors published authors and the ones that come from the big houses there's some the the big houses must sit down with them and go through things and like the other thing is too is the big houses have they go through things. And like, the other thing is too, is the big houses have, they go through, they go through like PR days where they go through 30 interviews in a day. It's pretty pounding and crazy, but they're-

They get used to it. Yeah, but we notice the difference between independent authors. So we look at them a little bit harder. And you would, and I would make sure that some of them I wouldn't recommend to you some of them i would and i'd be reluctant because i wouldn't risk my reputation and or new friendship with you by bringing people to you that would turn a blank but they've all been through my media training

there you go there you go so as we go out give us uh tell us people how they can utilize your services how they can onboard with you how they can reach people how they can utilize your services, how they can onboard with you, how they can reach out, how they can see your websites and find out more about you. Can they see the link that is in the chat? They can't. There'll be a link on the chrisvossshow.com. And then, of course, we bookend it on the audio of the show. Here it is. Getinterviewedguaranteed.com forward slash meet with Mitch.

That's getinterviewedguaranteed.com forward slash meet with Mitch. Third time because I'm a radio guy. Getinterviewedguaranteed.com forward slash meet with Mitch. That's where you can book a complimentary, only because you're on Chris Voss show, a meeting with me to discuss how you can use media to your advantage to leverage your brand, your book, your business to the next level. There you go. Thank you very much, Mitch, for coming on the show.

We really appreciate it. Thank you for having me, Chris. There you go. And I will be referring great Shopify clients to you in the future. And of course, I want you on my show in the near future as well when you're back i would love to do that yeah there you go let's do it i need at least five new subscribers to the show and i'm now you're gonna have a huge audience i don't mean to put it that way i'm just saying i'll only attract five people that will like me on your show

the rest of your people are gonna go no i don, I don't think so. You'll get good guess out of it because I only interview authors. There you go. All authors. Yeah. I don't know if you've written a book, but if you have, great. Oh, then you're perfect. You bring your book. We'll talk about it.

There you go. Yeah, there you go. So thank you for coming on, Mitch. Thanks for my answer to you. Go to goodreads.com, FortressCruzFast, LinkedIn.com, FortressCruzFast, CruzFast, one of the TikTokity, all those crazy places on the internet. Thanks for tuning name's Bertini. Go to goodreads.com, 4chesschristmas, linkedin.com, 4chesschristmas, chrisfast, one of the TikTokity, all those crazy places on the internet. Thanks for tuning in. Be good to each other. Stay safe. We'll see you next time.