The Chris Voss Show - The Chris Voss Show Podcast – Michael C Hutchison DDS, PowerPlus Mouthguard Inventor and CEO

Episode Date: October 18, 2023

Michael C Hutchison DDS, PowerPlus Mouthguard Inventor and CEO Powerplusmouthguard.com The PowerPlus Mouthguard's mission is to help prevent concussions in youth athletes. We want to teach everyone to embrace the discovery of Physiologic Jaw alignment when participating in sports because you will reduce the risk of concussive forces reaching your brain, and you will increase your strength and performance. All mouth guards keep you from breaking your teeth. But only the PowerPlus Mouthguard can lower the G-Force impact to your brain. The PowerPlus Mouthguard is a medically patented do it yourself home device that is designed to customize around an athlete’s bite in order to maintain enforcement of a physiologically aligned jaw. The PowerPlus Mouthguard establishes correct “Physiologic Jaw Position.” The PowerPlus Mouthguard fits on the LOWER TEETH and is designed to reduce and dissipate the G-Force upon impact and reduce injury. The precise jaw alignment that the PowerPlus Mouthguard maintains will help an athlete: ∙ Increase strength and balance ∙ Increase performance and agility ∙ Decrease occurrences of headaches ∙ Reduce the G-Force produced in a collision ∙ Increase oxygen intake and ability to speak normally through lower arch placement Scientific studies consistently demonstrate that maintaining physiological jaw alignment reduces risk of concussion. Everyone has a unique anatomy. The PowerPlus Mouthguard is the solution to improving safety and performance. Dr. Michael Hutchison is a practicing dentist in Traverse City, Michigan. He has been in private practice specializing in Cosmetic and Neuromuscular dentistry since 1987. In 2001 he was one of first 125 dentists world wide awarded Accreditation in the Academy of Cosmetic Dentistry. He is the inventor of the PowerPlus Mouthguard that has revolutionized mouth guard technology in the 21st century. He discovered the relationship of Physiologic Jaw Positioning to increase athletic performance and reduce the G-Force impact found in concussions. He was awarded a medical utility patent for all of North America, Canada and Mexico in 2015. He continues to research concussion safety and is leading the way to help athletes play better and safer.

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times, because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. It's Voss here from thechrisvossshow.com.

The Chris Voss Show. Yes. You know, it's officially thechrisvossshow.com because we hired an opera singer last week to do that part of the show that I've been doing for 15 years, and I'm just kind of tired of doing it. I think she does it much better. Write me and let me know what you guys think. Maybe you'll miss the horrible-sounding voice that I have.

Maybe you don't. Maybe you just think it's funny, and you'll find it at the end of every show, too. We tag it on the end there. And I don't know. Maybe we'll invite the opera singer to do more parts of the show. Maybe this whole... Maybe we should invite guests to come on and they have to sing in operatic format, as I do,

in asking the questions. And it's just like a giant opera. That or maybe it'll be like a ballet. Anyway, guys, well, thanks for coming by the show. The Chris Foss Show family. The family loves you but doesn't judge you, at least not as harshly as your mother-in-law. As always, help us out on the show. We beg you. We plead you. We guilt

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And those who listen are the only ones who can experience the glow. Tom Fox is a compliance evangelist, and he joins us today on the show. He's going to be talking to us about compliance, business, regulatory stuff, all that sort of thing you need to know to keep yourself out of trouble, you know, because you don't want to get into the trouble. We've all seen that movie. Thomas R. Fox is the compliance evangelist. He is literally the guy who wrote the book on compliance with the international compliance bestseller, The Compliance Handbook, third edition, which was released by LexisNexis in May 2022. He's authored 25 other books on business leadership, compliance and ethics,

and corporate governance, including the international bestsellers, let's see, Lessons Learned from Compliance and Ethics and Best Practices under the FCPA and Bribery Act, as well as his award-winning series, Fox on Compliance. He leads the social media discussion on compliance as his award-winning series, Fox on Compliance. He leads the social media discussion on compliance with his award-winning blog and his voice of compliance, having founded the award-winning compliance podcast network and hosting or producing multiple award-winning podcasts. He's an executive leader at the C-Suite Network and the world's most trusted network of C-Suite

leaders. And he joins us on the show now to make sure that we're in compliance. Welcome to the show, Tom. How are you? Great, Chris. Thrilled to be here with you today. Thrilled to have you as well. Give us your dot coms.

Where do you want people to find you on the interwebs and stalk you? The Compliance Podcast Network dot net. I'm on LinkedIn at Thomas R. Fox, and I have a second podcast network, thetexashillcountrypodcastnetwork.com. Where do you get time for all these podcasts, Tom? Time, Tom, for all these podcasts? I work 12 to 15 hours a day, six days a week.

Holy crap, and I thought I was doing a lot of four shows a day. That's pretty freaking amazing. And how many podcasts do you have on the Compliance Podcast Network? So there's 65 total, 50 of which are mine. Wow. That is a lot of work going on. I'm tired already. I might have to go take a nap.

So, Tom, give us a 30,000 overview, in your words, of everything you do and how you do it. I mean, not exactly down to detail of how you do it, just a summary, if you will. So from the compliance angle, I've been in this space. I'm a lawyer by professional training for about 15 years. I've been a chief compliance officer. I've been a general counsel. In 2010, I went out on my own, and I wanted to be the nuts and bolts guy to help companies build compliance programs. I started blogging.

That led to podcasting, and it led to finding a compliance podcast network. It blew up during the pandemic, and since that time, I've been pretty much full-time podcasting. There you go. Now, you have a whole array of what looks like, I think, coffee mugs on the shelves behind you. Is that correct? That's correct. Every time I start a new podcast, I commemorate it with a coffee mug. Ah, so these are all your coffee mugs. There you go. So interesting. And you may need to buy some more walls and shelf space there the way you're going if you keep it up at this pace. So tell us about what your journey is.

How did you become a lawyer? How did you get into compliance? And let's also set a foundation for what we mean by compliance. What does compliance mean exactly in the terms of business that you use it for? Compliance is generally recognized as legal or regulatory compliance with a law or set of regulations. I started off in anti-bribery, anti-corruption. There's one U.S. law that prevents U.S. companies from engaging in bribery outside the United States called the Foreign Corrupt Practices Act. So I'm helping companies put compliance programs in place to comply with that law. That expanded out into anti-money laundering and export control

and trade sanctions, but I'm primarily known as an anti-corruption specialist. Ah, anti-corruption. So do you work with large, you know, Fortune 500 companies or just everybody down and in between? Does everybody need to be worried about being in compliance these days? Anyone who does business internationally has to comply with this law. So if you're a $50 million or $10 million company, but you sell something overseas, you have to comply with the law. If you're Walmart, the world's largest commercial retailer, you have to comply with this law. So it's a wide variety of companies, generally those doing business outside the United States as well as inside the U.S.

So compliance with federal laws, regulations, trade, I suppose, the FTC, things along those lines. And the Department of Justice. Ah, the Department of Justice. We've had some people from them on. And some attorneys at work and stuff like that. justice? Ah, the department of justice. We've had some people from them on, uh, and some, some, uh, they used to be attorneys at work and stuff like that. Uh, so yeah, we've, we've met those people and they're pretty cool. I see. We just had some FBI people on things like that. Uh, so tell us your journey. What, what made you interested in compliance? What got you interested in becoming

an attorney and kind of specializing in this field? So I became an attorney a very long time ago. I went to law school, came out. I was a trial lawyer for 25 years. So I'm a recovering trial lawyer. I left that, went into the in-house world and started off with a large energy company in Houston where I lived for 40 years. Then I became a general counsel at another energy company. They violated that law i referenced the foreign corrupt practices act at that point i learned about compliance so this was

2007 the company got sold and i uh my job went away so uh i was uh at that point 50 uh and i decided what i really wanted to do with my life was race bicycles. So I went on this great adventure of bicycle racing, 20 and 40 Ks, until one Saturday after Thanksgiving in 2009, I got taken out by a Hummer on a train ride. Oh, no. That ended my cycling career. And when I got enough energy to get on my walker and toddle into my office at home after a few months of rehabilitation.

I decided I really enjoyed building compliance programs inside corporations. So I decided to be the nuts and bolts guy. And at that point, I knew nothing about social media. So I had my daughter set up a Facebook account, LinkedIn account, started with Twitter. I had no work. I had no clients. And the only thing I had on my hands was time. So I started exploring social media, started blogging. I'd written, always written a lot as a lawyer.

So that led to developing clients internationally, literally out of my house way before work from home. And I couldn't leave the house. I couldn't go to a meeting. I couldn't go have a dinner. I couldn't go to a conference. So I learned how to do all of that literally out of your house. And that's how it all started. And I grew from there. There you go.

Yeah, the podcasting just naturally came out of blogging. I started podcasting in 2012. There you go. It's an interesting business. It's a lot of fun. And a lot of people came out of COVID realigning their interests and finding what their flavor is and stuff like that. Now, you've recruited a whole mess of people to your podcast network. How does that work?

So I founded the network in 2017. In 2019, I decided I had to either get serious about it or move it to hobby status. So I quit practicing law, quit practicing compliance, bought all the cool toys, built this huge network. And at the end of the year, I'd made about $10,000. And I thought, well, that was an interesting experiment. I guess I have to go back to practicing law. So I started doing that again in 2019 or 2020. And then that worked till they shut the country down in March. And then what happened was literally on May 15th of that year, every product provider in my space called me with the same question, which was how long to get access to your network?

Because almost all marketing in the compliance world was done in person, trade shows, conferences, breakfast roundtables, in-person events, et cetera. And no one could do that. And by that time, I had the largest social media presence in compliance. And because of the work I'd done in 2019, where I made all of that $10,000, my answer was 24 hours. It was just simply a plug and play. Give me your stuff. I'll put it up. And that my little world blew up. And since that time I've focused almost exclusively on podcasting, trying to consolidate the explosion of growth I had in 2020 and see where I can take my network. All right. So you talk about compliance as a business generator.

What does that mean? And evidently, compliance can help make your business more efficient and more profitable. So if I'm an owner of a company out there and I really haven't delved much into compliance, tell me how this whole thing becomes a better business generator and more efficient, more profitable place. Sure. Unfortunately, compliance is seen as generally Dr. No inhabiting the land land of no the business of or the department of non-business that view is incorrect in my opinion properly seen compliance is a business process and if it's a business process it can be managed it can be studied it can be monitored and it can be improved so i advocate that effective compliance equates to more efficient business processes. That leads to greater ROI and greater profitability.

The controls every company has in place, literally every company, are financial controls, largely. How do you manage your money? How do you manage your income? How do you manage your outgo? How do you manage every expense? Well, compliance is basically financial controls. And if you put robust financial controls in place, you're always going to have a better run company. And that means you're going to be more efficient.

Compliance is not there. The best analogy I can give you is you don't have brakes on a car to go slow. You have brakes on a car so you can go fast. Well, the same with compliance. Compliance allows you to take on more risk because it manages that risk. And if you manage the risk, you can pivot, you can turn, you can accelerate in ways your competitors cannot do so. There you go. So in looking over some of the things, it looks like most of the podcasts that are on your network are compliance-based?

Well, they're compliance-related, but I have one switch that's on and off. If I have an idea, I start a new podcast. I don't have a dimmer switch. I don't have a regulator or moderator. So you can slice and dice compliance in any way you can think. So Star Trek in compliance, sports in compliance, Star Wars in compliance, the MCU in compliance, great women in compliance, round tables in compliance,

compliance into the weeds, daily compliance, weekly compliance, nuts and bolts compliance, 31 days to a better compliance program. Those are some of the shows that I have. Sounds like my first five marriages. Lots of compliance. Wash the dishes before you put them in the dishwasher. You know, that sort of thing. Just to joke with people. So you talk about culture. And when you talk about culture, do you mean like compliance culture or just culture in a business? Culture in a business, the values in a business. The Department of Justice about two years ago finally started saying, you know, guys, it's really about culture. Yes, having a compliance program is important, but it's about your corporate culture. And that means what are your values?

If you talk a good talk and walk a good walk, that's going to go a long way towards making sure you don't violate or your employees don't violate the law. So it all starts with the tone at the top, but culture is about the values. What are the values of your organization? You mean we're supposed to have values and ethics and shit now? Is that like,

you were supposed to always have and ethics and shit now is that like you were you were supposed to always have those what what note to self get ethics and values uh delegate that to joe or bob um it's always bob the uh so you know these this is uh Otherwise, you end up with, I guess, like Enron or FTX or some of these other companies. They're so serious. Rename the company Volkswagen, Theranos, Enron, WorldCom. You name it, they've gone through it. There you go. And it's pretty ugly PR-wise when you muck it up, right?

It's very ugly PR-wise when you muck it up, right? It's very ugly PR-wise. And the thing about PR-wise and the reputational damage is if you violate a law like the FCPA, you may pay a fine and penalty. Companies can deal with fines and penalties because once they know the cost, they can reserve for that cost. They can pay whatever they have to do. But if you have reputational damage, you lose money off the top line, meaning your customers won't buy from you. Other businesses won't do business with you. And that's business you'll never get back. Now you can pick those customers back up. But for that period of time, that's directly off your top line. You'll never get that money back. Wow. Yeah. It makes all the difference in the world, the trustable nature of your business. And of course your employees being able to trust you, being able to trust culture.

It's a huge thing and being able to lay a good, good foundation of culture and everything else. What was the Texas Hill Country Podcast Network? I'm not sure where that question is there but sure so I moved to the Texas Hill Country part of West Texas which is just that hills which is very unusual for the state of Texas about a couple of years ago and I decided to start a local podcast where I featured people who lived in the Hill Country. And then some other businessmen who had started a financial services podcast because their financial advisors approached me and said, hey, would you be interested in starting a network? And I was because I wanted to see if there was a viable economic model for a rural podcast. So I live in a town with no TV, no radio, newspaper three days a week.

The radio is internet, not local. So no local news. And I wanted to see, could we bring a local flavor? But more importantly, could we provide a platform for local businesses to advertise on social media locally and could help drive their sales. So that's what we're trying to do. We have 15 shows. We have 3,000 subscribers. We have shows about a business valuation company, a fellow who helps treat diabetes through exercise,

a couple of consultants, and we're trying to show that it's viable in a local market. Typically, a rural or a small podcast network has a big anchor show, and everybody else just feeds off of it. I didn't want to do that. I wanted to see can we have social media marketing for local businesses, and we've been pretty successful at it so far. We've been at it a year, and we've won two podcast awards already.

So just having fun. There you go. I don't know where this comes out of left field. Yeah. Thanks, Adam. I guess the Chris Foss show, the best thing since peanut butter and jelly. I don't know. Isn't that an insult to peanut butter and jelly?

I don't know. I hope not. Are we going to have peanut butter and jelly sponsors don't know um because are we gonna have peanut butter and jelly i don't even know where you know you gotta love our audience they're awesome uh now one of the things you talk about is how business has changed forever after the russian invasion of ukraine the ukraine how does that uh how does that work out is Is that different when I have to realize how I do business? No, probably not. But for international businesses, it definitely changed. And I picked that date because it seemed to me to bookend the changes that started during the pandemic.

So obviously we saw supply chains dry up. We saw regions of the world you couldn't get your products from, or you couldn't ship your products to because of COVID-19. Well, the Russian invasion of Ukraine cut off the United States from Russia and vice versa. You couldn't do business in Russia. You couldn't sell into Russia, and you couldn't get materials and raw goods out of Russia, whether it be energy products, minerals, anything.

And the sanctions increased greatly. So sanctions became much more prevalent. Companies now had to elevate their trade sanction compliance programs as high as other programs, and they had to be much more sensitive to what started during COVID-19, which was the shift in geopolitical risk to things like supply chain, to things like money laundering, to things like export and trade control, and even ESG. You mentioned reputational risk. Well, if you're still doing business in Russia and somebody announces that to the world, there's going to be a backlash. Note to self, stop doing business in russia and

stop the international arms trading okay i just want to make sure i got that got that down i'll pass that to bob see if bob can work on that um yeah there's i imagine you know with international you know monetary funds and banks that are locking down money um you know there's there's a whole list of russians that you can't do business with um yeah note to self stop doing business with russian oligarchs and hanging out their yachts eh so there's that so you can take the flip side of that because i believe that after the war ends and it will end at some point, the rebuilding of Ukraine will be the largest construction project literally since the end of World War II. More international money will pour into Ukraine to rebuild it. Ukraine has a terrible reputation for corruption, and all of

these agencies that are going to put money in, the World Bank, the United Nations, the IMF, the United States, Western Europe, they're going to demand rigorous compliance controls. So there's can put money in the world bank the united nations the imf united states western europe they're going to demand rigorous compliance controls so there's going to be a great opportunity for literally u.s bricklayers to do business in ukraine but they're going to have to have a compliance program in place i'm going to go there and start a podcast the ukraine rebuilding podcast the women are they're beautiful they're some of the most beautiful women in the world in fact they used to have a huge adoption surrogate business over there

because the women were so beautiful and stuff and that all got interrupted with the Russian thing but yeah hopefully that would end soon it looks like Russia is playing the long game where they're going to see who's going to become president in 2024 and do their gamble so you know they're just going to do like they did in Syria and just stall for time. You know, they seem to be at a point where I don't know why the Ukrainians are pushing.

They should just call it a taunt and hold on to it. But I don't know. It's not my country. None of my business, I guess. They can do what they want. They're fighting for their liberty and I can't blame them. God bless them. So you talk about what businesses need to do to prepare for a coming conflict with China. We've certainly seen the sword rallying they've been doing, the different things that their leaders have been doing. They've almost become less capitalistic or, you know, slanted towards capitalism and some of the freedoms they used to have. And it seems like they're just kind of going back to the old Chinese socialist communist sort of style party. What do you see happening with the potential conflict with China? So everything I said about Russia, take that about 10 paces further

or maybe even 10x further. China is the largest consumer market in the world. What are you going to do if the conflict raises to the point where China will no longer accept U.S. imports? What if your largest customer

is in China? How are you going to replace that customer? I was rather stunned to find the U.S. imports? What if your largest customer is in China? How are you going to replace that customer? I was rather stunned to find the U.S. lumber industry's number one customer is China. Well, that could be a real loss to our U.S. lumber industry. So how do you start thinking about who's going to buy your products? Well, if it's a U.S. lumber industry and I live in a place, even my little townhouse a housing housing crisis yeah why don't we repatriate all that lumber to the united states and build a new set of houses for people who are coming into the workforce now give them affordable houses that

they can buy the first house that our parents bought that maybe we bought uh that are relatively cheap that you can afford uh buy, things like that. How are you going to get raw materials out of China? The same thing, silicon chips or anything like that. And then China has right now is using slave labor in the Uyghur region of Xinjiang region with Uyghurs, oppressed ethnic minority. There's a U.S. law that prevents you from buying any goods in that region unless you show it didn't come from forced labor. So you have to worry about the forced labor.

But even it's worse because U.S. businesses have been raided in China. U.S. business executives have been arrested in China. If someone asks me to go to China right now, I say, no, thank you. I'm happy to stay right here and do it virtually. The Internet sucks over there. Yeah. And so there's a whole set of problems that U.S. companies, and when I say problems, I mean risks. How do you manage these risks?

What's going to happen if there's a shooting war with Taiwan? How bad is that going to be? What happens if they sink a U.S. aircraft carrier? That's 5,000 men and women. What's the reaction of the U.S. public going to be? Hopefully, cooler heads will prevail, and hard-nosed competition is something that certainly the United States can live with. But if it moves to a shooting war, that's a whole different level.

Most definitely. The interesting thing about them is how economically we're tied together with our markets. And so you would think that it would be hard for us to go to war with each other in spite of all the saber-rattling. But when you look at what's going on, where they want Taiwan back, when you look at authoritarian rule and how they have to create crises and wars,

sometimes to deflect from the, you know, poor leadership and poor economic standards, you know, the one China policy has caught up to them. What an idiot thing. Like, I've always wondered about that. Now you see that they're starting to turn into Japan where they're having a generational fall off. I think they have a really high unemployment rate right now where the new generation coming out of schools can't get work. And all the faking of the GDP they did for 10 or 20 years building, you know, just stupid stuff everywhere,

has finally, it appears, caught up to them. And they may suffer a grand depression. And usually the way authoritarians get out of that is, let's start a war. Look over there. You know, that sort of thing. And, of course, they need, like, the economy. They need to find ways to expand the economy. And going after the largest chip maker in the world, in Taiwan, would help corner a market and would paralyze a lot of things too. And so I think we're trying to move away from it.

So I think you're right. It's one of those things you definitely have to look at. And it doesn't seem like, you know, things are improving with China at all. Well, there's no shooting yet. So maybe, as I said, cooler heads will prevail. I certainly hope so. There you go. Sounds like my first five marriages.

There's no shooting yet. So how does compliance, how can compliance become more engaging? Is this something that's fun that a lot of CEOs, a lot of boardrooms, a lot of people like to talk about? Or is it something like to deal with, you know, I came from one of those backgrounds where ask first, or it's better to break the rules and then ask for permission later. But that's probably not good when the Justice Department is involved in the United States. Well, as I tell people, as a teenage boy, I certainly had the view that I would take action now and ask for forgiveness later. As a father of a teenage daughter, my views evolved on that topic. So I think you can have evolution of your thinking in that. But that's why I try

to tell people that properly seen, compliance will not save you money, but make you money. We've had a couple of academic studies have shown that more effective compliance allows you to not only do business more efficiently and better in high risk areas, but it also having the culture.

And I'm going to pick up on a word you use. We didn't really discuss trust. If your employees trust you, if they trust management, they'll raise their hand and speak up, not to just say, oh, I saw a legal violation, do something about it. They'll raise their hand and say, I think we can do this better. I think we can have a more efficient process. I think we can have a better product. And they won't be laughed at, and they won't be fired, and they won't be fired and they won't be retaliated against. And if you have that kind of trust, that's going to lead to the values we talked about in terms of your overall corporate culture, that's going to improve your compliance and

allow you to do business more efficiently and more effectively. There you go. So you've written a lot of books on compliance and finance on Amazon. There's the Compl handbook uh anybody who wants to maybe familiarize themselves with some of your uh print works as an author uh what books do you recommend because you've written a lot well i'm almost ashamed to admit it but i will admit my two best-selling books are children's books on compliance. Really? Yes. Being a compliance officer is awesome.

Number one, number two, speaking up is awesome. And those, the first book came out in December, right before Christmas, 2022, within a week, it became a bestseller on Amazon's children's books.

Within a month, it was my number one bestselling book of all time. Go figure. So I would suggest based on the popular sales that my children's book series might be a good place to start because it's designed to explain what a compliance officer does and then why a culture of speak up about the values we talked about and employees having trust to raise their hand and speaking up are so important. Definitely. And so if you see something, say something. Is that what you mean by speaking up?

Absolutely. I am. One thing you talk about in one of your books is anti-bribery leadership. Does this mean I can't grease the wheels by flipping 100 bucks to my vegas waiter when he gets me in the club or whatever well that's domestic us remember my law that i've been talking about applies outside the united states oh yeah they're okay note to self i can still keep doing that yes there you go well you got to get in the club somehow but it's probably not going to work in a visa because i might because that might be trouble since it's

in international waters last time I checked. So, I mean, I know that China has bribery issues. Some other countries do, you know, or you've got to play games with their, you know, how you have the company registered known and some companies. I don't know if China still does it. Does China still do a thing where you have to give part of the company over to them if you want to set up business in china yes you have to get have a chinese partner in a joint venture and typically the chinese partner has 50.1 percent uh this is where many american trump companies have gotten into trouble yeah and then i'm sure uh they have access to all your IP and all your secrets and trademarks and stuff. Lovely.

If you do business in China, they will steal your IP. You just have to accept that. The times I've done business there, we've given them two or three generations old IP. But that's been a long 15 years since I've done those sorts of deals. But yes, they will take your IP. Wow. They never change. Maybe they'll change someday in the future.

Well, Tom, what haven't we touched on about what you do and why it's good for business and the compliance field? Let me put in a plug for podcasting. If you have a business, start a podcast. There's no downside to starting a podcast. It will highlight you in several different areas. Number one, you'll be able to show that you're a true subject matter expert, whatever your field is. If it's plumbing, if it's bricklaying, if it's anti-corruption, if it's podcasting, if you have a podcast about podcasting, people are going to notice that.

But more importantly, you can call or email any person. Say you want to make a sales call and I want to email you, Chris, about buying something and I email you and I say, I have Tom Fox, I have widget one, two, three. I'd like to talk to you about it. You may or may not respond. If I email you and say, Chris, I want you to come on my podcast and talk about you, I get 100% acceptance rate. And so you can develop a personal relationship with your customers, with potential customers. And the power of social media, hopefully you're going to take part of this podcast and create social media sharing assets. That's exactly what I do. I create tweets, 60-second videograms for Twitter, and two-minute videograms for LinkedIn, Facebook, YouTube. So you get incredible social media

marketing engagement through a videogram, which is simply a clip of us talking on a podcast. So you have a huge social media presence that most businesses, certainly small businesses, are not utilizing to the full extent they can. It's the most cost effective way to do marketing. Yeah, I know one guy who he has people on. He invites people on to come pitch their business on his podcast. And then after he goes, how can I help you? And and tries to figure out you know a way to help people do the thing and so it's a great handshake and he does a lot of

business over it and you're right it really does work and stuff so yeah one thing i need to delve into psychology but there's something about the audio format of podcast. People listen to you and they trust you more than if you wrote something for them or sent them an email or something, sent them some piece of marketing. And I can't really explain that. I just know more people come up to me as I recognize your voice. I recognize your voice. So it's a huge benefit.

It's probably because I did the audio narration of most of those OnlyFans Pornhub videos. And that's probably why people recognize my voice when they hear me. But that's another story for another time. Yeah. I mean, people come up to me, they run up to me and they go, the Chris Vosshow.com. And you're like, we need an opera singer for that part. Well, Tom, this has been wonderful to have you on the show and very insightful, learning how to do business better, especially when you do business from an international aspect.

Give us your final thoughts and pitch as we go out to the audience. How can they onboard with you? How can they do business with you, et cetera, et cetera? So I have two ways to get in touch with me on the CompliancePodcastNetwork.net. I have SpeakPipe. You can leave me an audio, voicemail. You can connect with me in that way. I'm available on LinkedIn.

I have to shout out to PodMatch because that's how I met you. Alex Sanfilippo has created a great tool for people who want to be guests or who want to have guests come on their show. So, uh, he's, he's really found a niche that all of us have used. I would love,

uh, if anyone wants to come on and talk about their business, I have a ton of podcasts. I'm always looking for content. So, uh, if you want to talk star Wars, star Trek,

I don't care. Uh, I'd love to have you come on my show and this has been a great way for me to be able to do that thank you thank you tom and give us your.com so people can find you on the inroads please uh compliance podcast network dot net there you go uh.com Thank you very much for coming on, Tom. We've learned a lot today, and hopefully we may have encouraged a new generation of podcasters. To my audience, be sure to further share your family, friends, and relatives.

Go to Goodreads.com, Fortress Christmas, LinkedIn.com, Fortress Christmas, YouTube.com, Fortress Christmas, and Christmas 1 on the tickety-tockety over there. There's three to four new shows every weekday, folks, 10 to 15 to 20 a week. I guess there could be 20. They just keep growing out of hand.

So make sure you listen to them all. There will be a test on Saturday. And if you don't pass it, we'll make you listen the whole week all over again. I love it. Some of you guys do that anyway. Thanks for tuning in. Be good to each other. Stay safe and we'll see you guys next time. podcast the hottest podcast in the world the chris voss show the preeminent podcast with guests so smart you may experience serious brain bleed the ceos authors thought leaders visionaries and

motivators get ready get ready strap yourself in keep your hands arms and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain now here's your host chris voss i'm vokes as voss here from the chris voss show.com wow that sounded beautiful you guys didn't know i had that good of a voice huh when i sing it sounds pretty normal when i normally don't do it but then when i sing it's that operatic uh soprano type voice that comes out or whatever that is i don't know i flunk second grade folks no that's actually an opera singer we hired last week to come do the soundbite for the show because i'm sick of doing it after 15 years and i love you guys as much as possible i love you when you come up to me and go the

but now you can sing it in operatic voice, and if not, I'll just ignore you, which is pretty much what I do anyway. But we love you. The Chris Foss Show is a family that loves you and doesn't judge you, all the way from Chris Foss Landia, the Chris Foss Studios, wherever the hell that is.

I don't know. I'm still trying to figure it out myself. They won't give me directions or let me know where the secret location is. But they just blindfold me and drag me here. But, guys, we, for 15 years, have been bringing you the smartest minds, the most brilliant people, the billionaires, the CEOs, the inventors, the entrepreneurs, the Pulitzer Prize winners, the astronauts, the people who advise presidents, and some idiot with a little Mike who's me.

So there's that we do all that we have a gentleman on the show uh michael c hutchinson he's a doctor so we're going to be doing a lot of doctor we're going to play doctor on the show how's that sound i don't know about that i don't think he's in for that i think it's in his rider he won't um he is the ceo and inventor of a device that's called Power Plus Mouthguard. And we're going to get into it and find out maybe how it can make your life better, improve your life, or maybe someone, you know, Dr. Michael Hutchinson is a practicing dentist in Traverse City, Michigan. He's been in private practice, specializing in cosmetic and neuromuscular dentistry since 1987.

In 2001, he was one of the first 125 dentists worldwide awarded accreditation in the Academy of Cosmetic Dentistry. He is the inventor of the PowerPlus mouthguard that has revolutionized mouth guard technology in the 21st century. He discovered the relationship of physiologic jaw positioning to increase athletic performance and reduce the G-force impact found in concussions. He was awarded a medical utility patent for all of North America, Canada, and Mexico in 2015. He didn't get Guam for some reason. I don't know why, but he's probably working on that. He continues to research. Guam's part of America, dummy.

He continues to, I don't know, I just pulled it out of my ass. It was like, it was there. He continues to research concussion safety and leading the way to help athletes play better and safer, which disappoints my 1970 Raiders at all times because we love giving concussions. That's another story. Welcome to the show, Dr. Hutchison. How are you?

Thanks for having me. I'm doing well. Appreciate it. There you go. I'm a Raiders fan, if you can't tell me. I kind of miss the days where people would kind of intend to hurt each other on the field, but what are you going to do? So give us a.com. Where can we find out about the Power hurt each other on the field but what are you gonna do uh so give us

a dot com where can we find out about the power plus mouth guard on the web you can go to power plus mouth guard dot com and you can find anything that you need to know about it and you can also order one there and it'll come to you in a couple days there you go and you invented this uh out of your experience as a doctor give us like a 30,000 over you what it is and kind of give us a description if you would for you know most people are going to listen to the podcast on the audio so if you give us like a a detailed explanation of a 3d diagram that people can image in their head that'd be great take a half an hour if you look at mouthguards that are out there, did you ever wear a mouthguard when you were younger? I think in football when I was in high school.

And did you like it? A couple years ago, yeah. No, it was kind of annoying. Right. It was kind of like you got this thing in your mouth and you were like, I'm going to swallow this and choke on it and die. Probably not, but it was very uncomfortable. you can't talk you can't breathe uh and that's that's pretty much the state of the art of uh historical mouth guards in fact they were really started in 1950 uh by the american dental association because life magazine wrote an article about

notre dame football players breaking their teeth so they came up with a mouth guard to keep them from doing that and 73 years later we still have that same mouth guard but power plus mouth guard is on the lower teeth which is is the most important thing about this physiology technology and it's also important how thick it is and the main thing though is physiologic job position each one of us have a unique personal to us physiologic job position really that's so important right and that's really how uh we kind of aim to be because uh again we were talking about temporal mandibular joint syndrome and in order to eradicate and cure that you have you must put your jaw in that physiologic job position so mouth guard came out of uh working with tmj patients and discovering that physiologic job position has a a positive effect on your on your body wow you know uh that reminds

me years ago with my mortgage company we had a guy who had tmj and he had some surgery done and he claimed he couldn't make his mortgage payment for six months because he was bedridden and disabled from it and uh the the loan company wouldn't buy it i'm not sure that's a full disability i don't know is it um i've had tmj really through my life it can be really wow i've had well maybe,000 patients over the years. And I remember back a patient who came in, and I asked her, you just tell she was in pain, constant pain, headaches, migraines. Her jaw, she couldn't open wide enough to bite into a hamburger. She just was constantly in pain and i said uh in a scale of zero to ten zero being what you think heaven would be like and ten uh you want to put a gun to your

head where are you and she said i'm nine and a half holy crap her eyes were uh dark droopy she looked like she was in pain all the time and she had come to find out she had nine jaw surgeries by an oral surgeon to correct her TMJ and when I took the pantographic x-ray I noticed that she did not have a ball and socket. She had splinters and a socket. And so that was why it was so painful. I had to send her for two more jaw surgeries to have her jaw joint replaced. There was a person in Chicago that had the only FDA approved jaw replacement week and then I had to rebuild her all of her teeth I had to crown all of her

teeth in her physiologic job position home and when we were all done I asked her now where are you zero to ten ten. And she said, two. And I was overjoyed because, you know, 11 jaw surgeries, your muscles don't even work right, you know. Yeah. Get them to a point where she was happy. She didn't look like she was, you know, just in chronic pain. And so, I mean, this is what you deal with. It takes over your whole body.

Is my jawline from TMJ, is this what contributes to my resting bitch face everyone tells me I have? That could be one of the factors, one of the diagnosing factors. There you go. How many people

in America have TMJ? How prevalent is that? Well, there's been estimated that there's 25 million people that have migraines. Wow. And migraines are kind of a catch-all phrase. Any chronic headache that lasts a long time and recurring a lot people throw in migraines there's lots of different headaches and when your jaw isn't in the right position it creates fatigue in your muscles it creates lactic acid that overworks your muscles and you have these migraines so 95% of all migraines

also have a job problem so if you if you take those 25 million that 95% those people are going to need to have their job put in a physiologic composition as well so there's a there's a lot of people that have uh tmj yeah i had it i think it was really bad in my 30s or 40s and it would pop i could pop it and i'd be you know i just sit and pop it uh i do have uh uh what's the ringing in the ears thing that's tinn. Tinnitus. And I have really bad in that right ear where the TMJ seems to be offset in my right side. Are those two connected at all? Those are the symptoms. Really?

Really. Ringing in your ear, popping and clicking, tingling of the fingers, neck pain, back pain, shoulder pain. It can even cause you to lean a different way, get out of balance, and cause your feet to hurt. So TMJ can hurt you from the top of your head to the bottom of your feet. Maybe you just saw what's always been wrong with me, at least physically. My psychologist says there's no help for me mentally, but that's a different story.

That's a different doctor. Yeah, I'm not that kind of doctor. I'm not that kind of doctor. So does this mouth guard, what does it help? Clearly it helps TMJ. What are some of the different applications for people out there that might be suffering from social or ailment that it can help them with well TMJ is 24 hour a day malady so in order to diagnose and treat it and correct it permanently you have to treat it 24

hours a day so the power plus mouth guard although you to treat it 24 hours a day. So the Power Plus Mouth Guard, although you could wear it 24 hours a day, what you need is a hard plastic mouth appliance because you want to mimic your teeth so that your brain can function correctly correctly in in balancing out your bite uh with proprioception and uh pressure feedback and so you need that hard plastic so that we call that an orthotic and so um you know kind of like if you need an orthotics for your feet same thing with your jaw if your jaw is not in the right position then you're gonna you're gonna need to uh let's say correct the deficiency that you have so one of the main problems with tmj is that you over close your jaw you're biting down too far so if you if you uh look at yourself

and grit your teeth in the mirror normal normal job relationship should be just a millimeter overlap and a millimeter space in between but when you can't see your lower teeth your muscles are over contracted and it's a known phenomenon that when you overwork your muscles they're gonna hurt and so when you're doing that 24 hours a day it's gonna hurt a lot and sometimes spin you off into a very painful episode of migraines. So, um, but you know, uh, that's TMJ. So when you play sports, you still need your, your physiologic job position and

you get some great benefits when you, uh, use physiologic job position to play sports. And so there was something I introduced in your bio, too, where that that physiologic job position is really important because it physiologic job position. I mean, again, you're going to envision the socket and the ball of the, of the job. And when you're open too wide,

it's going to roll your, your ball up against the front part of your skull. And like an electric conduit, it's going to drag that G-force up to your brain. And conversely, if you're over-closed, it's going to roll it back up against the skull in the back and do the same thing. So when it's right in the center, that G-force can't jump the gap, and so it has to be dissipated away from your brain and what we've discovered is that when you have a blow to the head jaw chin um there's a now there's a point

two percent chance of having a concussion which is almost zero wow that's pretty amazing 18 years study so far uh we've had nine concussions with power plus mouth guard and 7 000 athletes so that's 0.2 2 percent so that's number one and number two is uh when you're when your nerve endings go to your muscles, and it's called a synapse where they come together and direct your muscles to contract, there's a certain percentage, and there was a study done at Wayne State University, biomedical engineering, and they showed a 16.8% increase in strength immediately when your jaw goes into its physiologic jaw position. So in other words, you can go to the bench press, put on your max, add 17% to it, and you can lift it right away. Wow.

That's what I need. Yeah. Go to the gym. It gives you great speaking ability. So how do you know if your jaw's in the right physio position? How do you know if you're, you're doing it right? Well, there's a measurement. So when you order your mouth, uh, power plus mouth guard, there's a, there's a little gauge and there's a target number of when you measure your

gum on the top to the gum on the bottom when your teeth are clenched and so if you if you fall within this red box you're you're too far over closed your jaws too far over closed so you're getting disruption to your muscle fibers. If you're in the blue box, you don't have as much disruption. But if you take a bell curve of all the athletes, everybody, the middle is the measurement is 15 millimeters. So what you want is that relationship where there's a one millimeter overlap, one millimeter over jet. In other words, the space in between there, that's a perfect bite. And so that's the easiest way to determine if you can get into physiologic job position.

It's just to measure. It's called your vertical dimension. When you gum to gum, the perfect number is 19. So that's how you can really tell. And then, of course, if you are in a bad bite, then it's all relative. So the deeper your bite is is the more weak you are the heart the bit the most improved uh strength increase i ever have seen was in a guy that uh had a really bad bite and he uh increased his strength by 62 percent really 62 Crap. That's a lot. That's probably the only reason I can't lift more than 15 pounds at the gym.

Well, if you put yourself in a PowerPulse mouth guard, then went to the gym, you'd be able to lift 25 pounds. Wow. Now you can tell that just by looking at my jaw? Yeah. That's the cool thing is that I've actually worked with teams and I can look at their player that they want to acquire and I can say, no, that guy's jaw is all messed up. He's going to have a problem.

One interesting thing that I learned when I was going through the research That guy's going to have a problem. One interesting thing that I learned when I was going through the research and development is that there was a study done at Notre Dame on some football players. And way back in 1980, they didn't really know about physiologic job position, but there was an appliance that they called a MORA, which stands for mandibular repositioning appliance. And they found that three things occurred when a person wore a MORA. They had increased strength, increased stamina, and less knee injuries. Now, that really shocked me that at the time back in the in 2000 i thought how could a mouth guard help you have less knee injuries what would

that have to do but it's all about muscular balance and when all your muscles are balanced and functioning at 100%, you can take more punishment. You're lined up. You function better. And this is what really kind of spurred me on to say, I've got to find out more about this physiologic jaw position and what it can do. Yeah, that's pretty wild. Has anyone ever healed their tinnitus? Yes. Actually, yes, because, again, your ear opening is like right here by the socket,

and the bottom of the socket are right there. So when your joint swells up, because it's functioning in the wrong position, it will inflame your ear and cause you to have that ringing sound. So I have had many cases where once we got it corrected, once we got it back into physiologic job position, the tinnitus or tinnitus disappeared. Also, popping and clicking. I was taught in dental school that you could never cure TMJ and that it was what it was. And if you could get a bite appliance, a night guard, and it helped, great. If it doesn't, there's nothing you can do.

And so that was another factor that got me to pursue something different because that's just not how I think. I can't be your doctor and say, well, I'm sorry, I don't know what to do. I don't know what's going on. I'm glad you're making these innovations. So I'm looking at your website and there's several different things in your shop that people can get. It looks like there's a power plus mouth guard.

It's kind of a normal standard one. And then there's the power plus elite, the max professional and the power plus sleep appliance tell us uh what these different things are and what they do please well sleep appliances uh i i made it because again this this physiologic job position is really important but the thing that you need in a sleep appliance is you need to bring your jaw forward. And that's really important. So you and I were out walking down the street and you collapsed and weren't breathing and I needed to help you. What would I do? I,

I wouldn't pull out a CPAP machine that I had in a suitcase. I would I would move your jaw forward and I'd tip your head back so your airway would be open. And that's what you need in sleep apnea because your airway closes and you can't breathe in. You stop breathing and your brain doesn't like that. So it violently causes you to move so that you open your airway and snort and snore and make foul noises because of that. But if you can bring your job forward,

you can sleep normally. And this is what the CPAP machine does basically with positive air. It's, it's a air pressurized device that actually blows open your airway every time you're respirating you know and just blows air close blows air close so that's that's why it helps but you're tethered to this machine and our fader mask i like to call it. Right. But if you just bring your jaw forward, you can breathe normally. So I thought it logical for me to make an appliance that people can try and use. Sometimes if you're way overweight or other anatomical factors, moving your jaw forward doesn't always help but uh it can and

it cuts the cost down and it's a lot easier to put something in your pocket and fly to paris than have to carry an extra suitcase with your seat oh yeah i mean my mom's got a c-pap and and uh i don't know that she sleeps any better and you know it's wearing the mask and i can't i can't sleep that way now i i i does the it appears to me that it's customized to your teeth pattern the all of these different ones except for the first two the first one is the one that i designed so that any person, any kid could order one, follow the fitting instructions, and do it at home. They didn't have to have a dentist or a professional do it for them. And this is what it looks like. It comes in this box.

It has three parts to it. It has the shell. It has, you can see probably faintly, this little horseshoe-shaped clear mechanism. You need extra material. If your bite is overclosed, you're going to need extra material, so you have to add that in. And then this is your measuring gauge. So if you just follow the instructions, if you need the material, you put it in, you warm it up, and you take it out when it's warm you put it on your lower teeth you bring your lips together like

you're going to kiss your mom and swallow five times and that's the key we don't we don't want to know where you can bite or how hard you can bite we don don't want you to do that. We want your autonomic or involuntary nervous system to take over and swallow. And you don't control your swallowing muscles. You don't even think about it. You just do it. So when you swallow, your jaw gets positioned in all angles into your physiologic jaw position, and that's how it works once it cools down. Now you're always in that position when you're playing your sport

or doing any physical activity, and you're never out of it. You're always in that physiologic job position. So that one is something that everybody can do. The other ones are for higher end athletes, higher levels. They're more custom. They're made in a pressure machine, so it fits you perfectly. It's very comfortable, very nice, and it's thinner. But it takes more effort and time to make the max pro is one that i make for a

professional athlete that it's more similar to a tmj appliance but it is absolutely precise i have to meet with you i have to run you through uh three hours of diagnosis i got to use a 3d printer to print it up and make it fit perfectly but it is awesome what it does for you because it gives you all of your strength that you have in your body and there's no blockage. Wow. This is pretty amazing stuff. I never really knew it was that big of a deal, but evidently it is. And being able to prevent, you know, concussions. So, you know, it should be, should anybody with kids that are starting into sports and stuff be picking up

at least those entry-level things so they can, you know, keep from getting concussions at a young age? Everyone should. up at least those entry-level things so they can uh you know keep from getting concussions at a young age everyone should this isn't uh you're you look like you're my same age so what do we what do we i'm 65 so when i got a phone call when i was 15 i didn't reach in my pocket and pull out my iphone i went to the wall and i picked up the phone and it was tethered by a long cord and I stood there and talked with you until I was done and then I had to hang it back up. And even

better yet, my grandmother lived on a farm in southern Idaho and she had a party line so I'd have to call her and then somebody else was already talking so i had to sit there and listen to them talk and wait until they were done before my grandma could pick up so now i mean this is what we're talking about with mouth guards you know 1950s wow they had

this mouth guard and it did protect you from banging your teeth together. But, I mean, they had no face mask. They had no protection. You know, and this is what we have now. 2023, we have this 1950s mouth guard, and we think it's the perfect mouth guard. And really, it hurts you. It makes your jaw not in the right position so it hurts you by performance you're not as strong you're weak you get tired you get want to come out of the game because you're so tired uh it puts your jaw in a position that balances or sends G-forces to your brain.

So my answer is get out of the 50s. Get out of the 50s, damn it. I wasn't even born in the 50s, but I'll try. Every, you know, it's just every mouthguard out there, and it doesn't matter if they're the pacifier, which is absolutely the worst mouth guard anybody could ever wear, because all it is is a wafer. It's a wafer that's made by a company, and it's all the same thickness for every person. And we know that every person is different every person has a different anatomy so you have this wafer that uh yeah okay it has fangs on it or you can put

diamonds on it or whatever but uh usually you end up sitting on the bench looking at the diamonds in your in your pacifier mouth guard because you got a concussion and you can't play yeah so a concussion will mess you up every every person i mean do you want to i went to a combine and i took five guys out of the combine and i tested one guy to do the broad jump and he jumped seven more inches really his power plus mouth guard i took a guy and he was doing the bench press it's 250 pounds you do as many as you can he did he did 10 more than he'd ever done another guy jumped an inch and a half higher in the vertical jump, and the last guy ran the 40 two-tenths faster than he had ever run it before.

And that's because he's balanced. He's got 16.8% increase in strength. Who knows? He may have had 25% because of his bite. All these things that we don't even know are there as long as we get ourselves corrected. And that's really the whole crux of the matter. I got a guy who mows his lawn with it. He's got two acres.

He likes to do it for exercise. And he says, I don't get tired anymore uh really my lawn like i used to i used to go mow my lawn and then go take a nap because i was so tired after i did it now i can go golfing well that's my question for you i mean if you're like a normal person you know i'm i'm a tmj but and probably sleep apnea i get told that a lot um but you know i don't play any heavy duty sports i'm 55 man i'm not i'm not looking to get a concussion uh i haven't even got a brain damage it is so i mean is this something that i would need to wear like a couple hours a day to correct or do i need to wear it 24 7 or when we're talking about tmj your bite is 20 your bite is 24 7 so the tmj appliance that we use to test uh and find your physiologic job

position you uh are required to wear it 24 7 except when you eat or brush your teeth. But getting back to your question, there's a lot of people who ride bikes, who mountain bike, who road bike, that are our age, that play recreational basketball, or some guys play hockey at the local ice rink. All of these need power plus mouth guard technology uh you'll play better you'll be safer you i mean you can get a concussion you can get a concussion walking out and slipping on your on your stoop in the wintertime that doesn't mean you should you know have a power plus mouth guard if you had to go out and get your paper you better put your mouth guard in you know but the point is yeah we we're not we're not tom brady

but we we do stuff we you know we horse around we we ride bikes we you know and uh it it would benefit you if you if you do those types of things play softball you know there you go and so people can order these uh off your website and i guess just the one they've got to come visit with you the ultra pro one the max pro i i have to meet with you the uh the middle one i i made it so that i can send you a kit and you can take your own molds and they send them back to me and then i can uh fabricate it and send it back to you about the the uh the important thing about that one is is that although it's not difficult you do have to mix the molding material the right way so that you can give me the correct accurate mold of your jaw if you don't mix it right it'll come back to me and i won't be able to use it and i won't be able to use it because it distorts and your jaw will

be distorted and it won't fit yeah that, then it'll be worse off, right? I have a video and I show you how to do it and if you follow the video, it's not difficult. You can teach a monkey to do it. That's what my second grade teacher told me but I still flunk second grade. So there's that.

Well, you should have eaten more bananas then. Yeah, that's probably half the problem right there. That and I was flinging my shit. So there you go. When have we talked about that's important about the product you've innovated and offer people? Are you asking how much it costs? I mean, if you want to tell us how much it costs yeah well you can go on the website we covered yeah yeah the important thing and i want people to

understand is that um this is this is a new discovery in body physiology and neurophysiology it's a true body mechanism and a true principle that we did not understand until around the year 2000. And I'll just give you an example of really how I was energized into really kind of developing this technology and finding out exactly how it worked I had about five really debilitated patient TMJ patients they've been to every doctor nobody could help them and I couldn't help them with what I was taught in dental school it's frustrating but I so happened to run across a gentleman, a dentist. He'd been working on TMJ for 35 years, solely doing TMJ. He was in Seattle.

He went to all the dentists in Seattle and said, I don't want your patients. I don't want to do general dentistry. I just want to improve the treatment for TMJ. So send me all of your bad TMJ patients and I'll send them back to you when I'm done with them. And he would tell the patients, I won't hurt you in any way, but you got to do exactly what I say. And he basically discovered the mechanism behind TMJ. And so I went to him. I learned from him. I came back.

I cured those five people. And I come from a physiologic family. My dad was an exercise physiologist. He was a sports nut nut and so were we and so our police chief and fire chief here in Traverse City got on the USA team power lifting a power lifting and he was 65 years old so he's in the 65 and older category and he lifted to win the national championship for that age group he lifted 398 pounds on the bench press and of course up here in a small town they wrote an article in the paper and he said in there i want to uh go to prague where the international competition is in six weeks and i want to break

the world record which is 435 pounds and i've never done that ever i've never lifted that more than 398 and so i being me i said i can i can get this guy all these patients i worked with keep telling me they're stronger so i'm going to have faith in this mechanism which i know is a true principle i just can't prove it and i'm i'm going to call them up so I looked in the white pages and I called him up and I said, I don't want you to think I'm a quack doctor or anything, but I can get you your Your world record tonight, and he's like, okay, and what do I got to do? I said you got to come over here I got to make you a quick and dirty mouth guard and then you got to go do your workout and tell me what happens and i

i'm gonna say that you from what i know you can probably lift 25 more which would put you at 480 and he was like he was like all over it so he came over i made his teeth were worse than i thought they were i looked him up and i saw his face and I said, oh, this is the perfect specimen. So I made him a mouth guard. He went there. Sure enough, when he was done, he called me and left me a message I couldn't understand, but I could tell he was just so excited. I called him back. He said he lifted 455 pounds in and quit because he thought it was going to get hurt but he said i could do more i can knew i know i could do more and uh so i said well what i'd like you to do is just keep track i know you take you guys keep logs of what you did each day and that kind of thing i just like to have that for my data and so over the next six weeks before Prague, he got up to 525.

He went over to Prague, broke the world record at 455 and held that record for 10 years until he was 75 years old. Always just getting your mouth in the right position. I knew that this was from that. I knew that it was a correct principle, and I just needed to figure out how to make it so that everybody could harness that on their own body. And that's kind of the generation of how it happened over, you know, all the time that I've been doing it. There you go. Well, give us your final pitch out as we go out to tell people how to pick up your services and your products and order them up online. You can go on to powerplusmouthguard.com, and you can find all the useful information that you need.

You can purchase a mouth appliance for you. And one thing I just really want to emphasize is if you're a parent and you put your child athlete in their physiologic job position, they have a 99.8% chance of not getting a concussion. And there are 10,800 concussions that happen every day. So your child will not be one of those concussion and there are 10,800 concussions that happen every day. So your child will not be one of those concussion patients. So this is a new technology. It's so important. Every parent needs to know this.

Most definitely. And I'm glad we've had you on to educate people. Now you've got me thinking about my TMJ and my tinnitus and other things and my brain damage, but that's probably for something else. Thank you very much, Dr. Michael Hutchison, from being on the show with us today. Did we get your.com one last time?

Let's get a plug-in for that. PowerPlusMouthguard.com. There you go. And I imagine they can reach out to you if they have questions and all that good stuff as well. Absolutely. The email address is PowerPlusMmouthguard at gmail.com, and I answer them all and answer every question I can.

There you go. Thank you very much for coming on, Doctor. Thanks for tuning in. Go to goodreads.com, 4chesschrisfoss, linkedin.com, 4chesschrisfoss, youtube.com, 4chesschrisfoss, and chrisfoss1 on the tickety-tockety. Thanks for tuning in. Be good to each other. Stay safe. We'll see you guys next time.