The Chris Voss Show - The Chris Voss Show Podcast – Podcasting Journeys: Mike Dell of Blubrry Hosting on Industry Evolution and Upcoming Tech

Episode Date: June 24, 2026

Podcasting Journeys: Mike Dell of Blubrry Hosting on Industry Evolution and Upcoming Tech Mikedell.com Blubrry.com About the Guest(s): Mike Dell is the VP of Operations at Blubrry Podcasting, a... full-service podcast hosting company operated under Raw Voice Incorporated. With over 21 years of podcasting experience, Mike is a veteran in the industry. He co-hosts the Podcast Insider show and hosts Mike Dell’s World. An extra class amateur radio operator, Mike’s experience spans into the world of broadcasting and amateur radio communications. Episode Summary: In this engaging episode of The Chris Voss Show, listeners embark on a captivating journey through the podcasting universe with the venerable Mike Dell from Blubrry Podcasting. Mike takes us through his extensive experience in the podcasting industry, shedding light on the evolution of podcasting and what has kept him passionate about the medium for over two decades. The discussion steers towards Blubrry’s unique offerings in podcast hosting, analytics, and monetization, revealing why it remains a preferred choice for many podcasters. Mike Dell elaborates on Blubrry’s edge in providing flexibility and support to podcasters, whether they are amateurs or seasoned creators. The episode explores the future of podcasting amidst technological advancements such as AI integration and video podcasting evolution, hinting at fascinating innovations on the horizon. Listeners will gain insight into how podcasts have impacted traditional media and what lies ahead for this dynamic field. The mutual passion for podcasting shared by Chris and Mike is infectious and sets the stage for an informative and engaging discussion. Key Takeaways: The Evolution of Podcasting: Mike Dell reflects on the transformation of podcasting over the years, from its inception to its current digital landscape, emphasizing Blubrry’s contribution. Blubrry Services: Blubrry offers a comprehensive suite of services, including hosting, analytics, and monetization solutions designed to empower podcasters with flexibility and independence. Human Touch: Blubrry prioritizes human support, providing real-time customer service, which is a distinguishing factor in its operations. AI and Podcasting: Despite AI’s growing presence, Mike asserts that authentic human communication will remain irreplaceable in the realm of podcasting. Future of Video Podcasts: Discover the advancements in video podcasting, including Blubrry’s upcoming support for HLS streaming and video RSS feeds. Notable Quotes: “Our end goal is to make the tech disappear for you. You do what you do. We’ll stay out of your way.” – Mike Dell “Podcasting is really a delivery method. TV is technically radio if you think about it.” – Mike Dell “You can’t say I didn’t start until 09, I was sitting on the front porch… said, ‘Hey. Hello, world.'” – Mike Dell “I just like the freedom of just being able to speak your mind.” – Mike Dell “It’s the beauty of ham radio and podcasting. You have niches within the genre.” – Mike Dell

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Starting point is 00:00:01 You wanted the best... You've got the best podcast. The hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times.
Starting point is 00:00:28 Because you're about to go on a monster education role. rollercoaster with your brain. Now, here's your host, Chris Voss. Folks of Voss here from the Chris Voss Show.com. All these, you know, and the early things that makes official. Welcome to the big show for 16 years, going on 17 in August and nearly 3,000 episodes of bringing the Chris Voss show. We are, what we're claiming to be, the oldest living podcast that still publishes episodes
Starting point is 00:00:55 daily. In fact, there's two a day that come out. And we do three a day, Monday through Thursday. and so we're going to run with that as long as we can. I even have Mike Dell here from Blueberry, who's going to be talking to us, a podcast hosting service. We're going to talking about what's going on with Blueberry
Starting point is 00:01:10 and all that good stuff. So I'm excited to have him on the show. He's been a good friend for 16 years that we've been working with, Blueberry, where the Chris Vos show is hosted. Mike Dell joins us. He's been podcasting for 21 years, and he still loves it just as much as he did when he started.
Starting point is 00:01:26 And I am, too, as well. How is prolific is you? I think I've got somewhere in the 400s in episodes, but... No one knows who I am, but they just like the guess. So I don't know if I'm prolific or... You've been podcasting longer than I have, actually, by five or six years, I think. Yeah, and started in April of 2005. Only one years ago.
Starting point is 00:01:49 I was late bloomer. I didn't start to 0.9. Yeah, I was sitting on the front porch of my house out in the woods here in northern Michigan and had a little stick microphone that came with my laptop and said, hey, hello, world. We'll get into how you got started. You know, you're the VP of operations there at Blueberry hosting services. I'm not sure I know the official title of Blueberry. I just, so it's blueberry.
Starting point is 00:02:15 Yeah, it's a brand name. Our company name is Raw Voice Incorporated. Ah, Raw Voice. And we love their service. We've loved them for, well, 16 years. we've been doing this thing, and they've hosted a number of experimental podcasts we've done. And he helps podcasters with everything for tech support, getting shows off the ground. He hosts Mike Dell's World, and he co-hosts podcast Insider, Blueberry's official podcast,
Starting point is 00:02:41 where he shares news, tips, and insights for podcasters on all levels. He's also, this is quite wild, an extra-class amateur radio operator. And you can find him on the, on the HF bands on the weekends, chatting with his fellow hams around the world. That's pretty crazy. Do you have a big tower antenna behind your house? No, I've got a thousand-watt HF radio right here to my left. And I got a small tower.
Starting point is 00:03:11 Mostly it's wires in the trees. That's the preferred way to get out on the shortwave bands. I had a friend who's got his wife to buy him this tower. They had to put a crane in the back for his ham radio addiction. So I thought, I've got a hundred footer here, but it's not hooked anything anymore. Okay. But you're in radio and podcasting. I'm jealous.
Starting point is 00:03:35 So Mike, give us a 30,000 overview of you there, what you do, and also about blueberry. Blueberries, full service hosting and analytics and monetization and all that stuff for podcasters. We've been at it for just over 20 years. The company has been. And as far as what I do, Chief Bottle washer, I guess, you know, a little of everything. You know,
Starting point is 00:04:01 I'm part of the marketing team, part of the, you know, support, part of, you know, going out to conferences and, and talking to, you know,
Starting point is 00:04:09 talking us up and sales and, you know, the whole feel, we're a small outfit. You know, we might look bigger on paper, but, you know,
Starting point is 00:04:17 there's 20 of us total in the company. That's a good size company, though, for a podcasting company. It's, you know, it's not like you guys are working inventory and running labor, you know, where you're having to put things in boxes or anything. Maybe you do. I don't know. Yeah, I don't like that. You know, we've had some shot skis we take to the conferences, but other than that. Yeah. And you guys, you guys, you guys were started by name escapes me right now.
Starting point is 00:04:43 I'm talking. And who's sadly no longer with us, wonderful gentleman. And he was just the kindest man. Every time I interact with him at CES. And 20 years ago. So you said you started around that time. Did he bring you into the business? Did Blueberry bring in the business? Or were you an outside operator?
Starting point is 00:05:02 I was outside. I started podcasting prior to Blueberry existing. Wow. I started podcasting before Apple had podcasting. Yeah, that's true. You and me. Yeah. So I started and then went to that first conference out in California
Starting point is 00:05:20 and run into these idiots from Blueberry. Wow. You know, and yeah, and got on probably, I don't know, 2009 I started part-time here and then went full-time in 2015. Were you one of their early hires, probably? Yeah, I was the first hire out other than the founders. Isn't that great serendipity the way? Would you 20 years on now, would you look back and just go, wow, and glad I took that trip? I was a airplane mechanic and a graphic artist.
Starting point is 00:05:57 They didn't like you putting the graffiti on the airplanes? Apparently not. Yeah. You know, it's art. What got you into podcasting? What was the latchkey that made you go, eh, I want to do this. I was working overnight shift at a print shop doing graphic arts,
Starting point is 00:06:16 pre-press graphic arts, and it was boring. So I started listening to talk radio. Talk radio was kind of redundant. You know, Art Bell, remember him? Oh, yeah. And, you know, listen to the overnight radio. And then I ran into this thing called an iPod. And, oh, I could put, I could download from the internet.
Starting point is 00:06:40 MP3s of these radio shows I want to listen to that I can't listen to, you know, like Bruce Williams comes to mind. One of them that I used to download his show. He'd have three hours a day. But you had to download it. and then sync it with your iPod. And then podcasting came out about that same time. I said, well, that'd be cool.
Starting point is 00:06:59 So I signed up for probably every podcast that existed at the time. And listen to those. And then I thought, well, that looks like fun. I think I'm going to do that. Yeah. Did you know you had the gift of gab? I don't know. You know, a little bit here and there, of course.
Starting point is 00:07:17 And since then I've, you know, been on radio. have been on TV. You know, I did a folk show. I have to say that carefully. A folk radio show on the local community station. And that got me hooked on the radio side. And then I worked for a broadcaster here in town, the NBC affiliate.
Starting point is 00:07:40 I wasn't on camera most of the time, but every once in a while. Yeah. What do you love most about it? You know, maybe when you first started and what do you, what do you find keeps you coming back? So as far as myself podcast, I consider myself an advanced hobbyist. You know, I flip the mic on and, you know, talk about whatever I want to talk about, whenever I want to talk about it.
Starting point is 00:08:03 I don't have to worry about the FCC telling me I can't say that. You know, Spotify maybe, but that's a whole other ball of worms. But, you know, as far as that goes, to me, I've never made money from, talking into a microphone. You know, that's not my motivation. Now there's a lot of people out there that do do pretty well with it, you know, and that's perfect and, you know, there's nothing wrong with that. But as far as me, I'm a hobbyist.
Starting point is 00:08:33 You know, we do do our company show, which is still on hiatus for the summer, but our company show podcast insider. So I guess technically I do get paid to talk into the microphone. But yeah, I just, I like the freedom of just being able to. speak your mind. Now, you know, okay, my, my 22 listeners are, you know, perfectly happy with it. You know, I'm not trying to set the world on fire. You know, we're not all broken. Yeah. Your stuff's probably more factual than Joe Rogan, so there's... It could be. I really wish they would quit putting quacks online and then later we find out the
Starting point is 00:09:12 people are quacks and they don't, we don't platform any of that stuff. That's a big rule for us. And if anybody on the show, regardless of, you know, stature says some bat shittery or, you know, something that's certainly not true that it's easily Googled. We correct them on the show. You don't tolerate that shit. Which means we'll never be as popular as Joe Rogen and most YouTube channels. Broadcast channels. Come on. You got to, you got to, you know, I learned that with YouTube.
Starting point is 00:09:43 You got to do the bat shittery if you really want to be successful. and I'm just like, I don't really want to do the bat shuddery. I just want to do intelligent stuff. And nobody wants that. They want the Kardashian. I think a better plan anyway. So we kind of keep the audience we can, the smart folks, right? I just played to my audience.
Starting point is 00:09:59 What can you say? So were you in ham radio before you did podcasting? Was ham radio kind of, okay. So you kind of were up on the chitty chatty there over the comms. And, you know, I started with ham radio. like I think 1887 or something I don't
Starting point is 00:10:18 way back wow 1987 now didn't they just wasn't that mostly just the tapping thing back then Morse code yeah
Starting point is 00:10:26 selling you had to learn Morse code to get your license back then oh that's true you did huh you don't have to do that now yeah and now you know
Starting point is 00:10:34 the latest thing in ham radio I know this is a ham radio show of course but the latest thing is this mode called FT8 set up sometime To me, you know, it's interesting, but it's like watching paint dry.
Starting point is 00:10:50 And as far as it's not exciting. Yes, you, you know, oh, I made a contact to lower Slavovia. You didn't actually communicate with them. You just exchanged electronic thing, you know. And like I said, nothing wrong with that. It's just, you know, that's the beauty of ham radio and podcasting. You have niches in within the genre. You know, there's podcasts that are just strictly, you know, reading from a script, and there's
Starting point is 00:11:18 podcasts that are, you know, morning zoo show. There's, there's all the different genres in, and in Ham Radio, there's different modes. There's different frequencies. There's different types of things people like to do. There's contestors out there. They want to see how many people they can talk to in 24 hours. So, you know, there's other things like, you know, packet radio, which is how I really got started. It's like email before
Starting point is 00:11:44 email started. It was all via radio. And, you know, so a lot of that, like cellular. Cellular wouldn't exist without ham radio. Yeah. Cellular, you know, with the VHF repeaters and whatnot. And very
Starting point is 00:12:00 cellular like things prior to cellular phones. Was CB's the also? The similar. CB is more of a you know, like they just had one set of 40 frequencies and, you know, there wasn't very many rules there. And ham radio, there's a lot of rules.
Starting point is 00:12:22 Yeah, because you're on the FCC ways, right? Yeah, you definitely have to watch out. You can't swear. You're not supposed to. People do, but you're not supposed to. That's the one trouble I have any time they put me on a radio show. They're like, don't say any swear words. I'm like, fuck.
Starting point is 00:12:40 I get it. So do you have a, On Ham Radio, do you have a podcast or do you have a separate podcast for Ham Radio? Neither one. No, you're not supposed to broadcast on Ham Radio. It's a two-way communication, not just one way. I did do, and Adam Curry, you know who he is, obviously, of podcasting, the Podfather. He got into Ham Radio because of a podcast, me and a friend did, called the Ham Radio Podclass,
Starting point is 00:13:11 where we taught the knowledge you needed to pass your FCC exam. We did that via podcasting. That was back in 2005, 2006. But, you know, there is a little crossover there, but no, I don't talk about ham radio on podcasts generally. My understanding of ham radio is you basically take maybe a smoked ham or sugar cured ham or a spiral slice ham and you just jamming an antenna in it and then you talk to it, is that how it works?
Starting point is 00:13:42 That works good. Plug it in or something. Yeah, it works great. Can you use a Virginia ham or prosciutto of my Italian friends are. That's actually the can that it comes in. The can. There you go.
Starting point is 00:13:52 It's got that metal. Antenna. Some metal on the can. Ham radio. I actually took an alligator clip and clipped it to my chain link fence and used that as an antenna one time. Really?
Starting point is 00:14:05 Yeah, we're good. That's a freaking idea. I never thought about that. Sometimes I could have used that in the 70s when we're trying to get the horizontal thing to quit. It was running a cable out to the chain link fence. What the hell? Giant antenna. You could probably get satellite astronaut pictures.
Starting point is 00:14:24 So you get into the business and all that stuff and you fall in love with it. Maybe you already answered the question, but does what you, the reason you got into it is also the reason that keeps you going. Do you ever reach that point where you just kind of burn out a little bit? And like, oh, God. Well, we all get burnout on stuff. You know, they say never turn your hobby into a job. I don't know what I did, but. I'm trying to do that with photography right now.
Starting point is 00:14:53 But, you know, working with customers at blueberry, it's never the same, you know. And, you know, customers, podcasters love to do science experiments. And then we have to tell them, yeah, that might not work. You know, beauty of hand, of, ham radio, beauty of podcasting is there is no rules. Yeah. But there are best practices. Yeah. And there are some technical specs.
Starting point is 00:15:18 And we, you know, Blueberry, our goal here this year, you know, since Todd or founder passed away last fall is we wanted to pare down some of the offerings we had because we had a lot of stuff that we weren't particularly good at. that we were trying to do, like our web pages, not PowerPress and WordPress. That's a whole different section, and that's totally up to the people that are using WordPress, but our in-house landing pages. So if you sign up for a blueberry account now,
Starting point is 00:15:54 you would get a landing page on blueberry for your show. Just a basic thing. We teamed up with Podpage, which is a company that does that. that for a living. And now you sign up for a blueberry hosting account. You automatically get a pod page page as your landing page. And you can go over there and claim it and design it and do all the stuff, you know, that you can do with WordPress, you know, maybe better, maybe worse. You know, WordPress is great for people that understand WordPress and trying to get a new podcaster to understand
Starting point is 00:16:29 WordPress has been challenging. So we're, you know, giving. an option. I'm still trying to figure out WordPress and it's been, I think we've had it for longer. 2008 we started the WordPress. The awesome thing about WordPress is you can do a lot of stuff with WordPress. The bad part of WordPress is you can do a lot of stuff with WordPress. It'll screw everything up. Everything's interconnected. So if you, you know, you add, oh, this super whizbang thing here, boom, and it screwed up four other things that you had on you. Now with PodPage, can I pay you guys directly for my hosting. Do I get it free on my page?
Starting point is 00:17:13 I notice they have some things. Yeah, the basic landing page you get for free over there. And then if you choose to upgrade over there, you can do design things. And you know, you could pick your collars and things like that, you know, without paying them anything extra. That comes with all hosting accounts now. Oh, cool.
Starting point is 00:17:32 Well, do it if it's just an added, you know, an added advertisement. Yeah, it's just another place on the internet that your show exists. God knows I've spent a fortune on my WordPress. But, you know, one of the great things that I think, I can't remember, you know, I feel so lucky that I got with you guys. I remember back when I started podcasting, you know, I grew up with a great radio DJs. I'm sure you did too.
Starting point is 00:17:55 You know, Wolfman Jack in L.A. where I grew up. One of my biggest influences was, who's the guy in the late at night? my parents won't let me listen to Dr. Demento. Oh, yeah, Dr. Demento. And all those freaky shows. And then morning radio, 103.5, the morning DJs were so funny. One of the worst things anyone ever has ever shared with me, other than the video two girls in one cup, was you're just like, I wish, you know, I could have gone my whole life and not having that in my mental library. Thank you.
Starting point is 00:18:31 I'll drink bleach now. the other thing that somebody told me that ruined everything for me was I got friends with one of the DJs in later years and he goes Chris all those shows are scripted and I was like what no I thought that was all the greatest improv comedy ever some of them are yeah some of the points they hit probably joke they used to listen to Bob and Tom they're more of a Midwest thing but the Bob and Tom show yeah they are you know They started up here in Northern Michigan. I'm from the city. And they were on local radio here before they moved to Indy and then went national. But, yeah, they were pretty good. Yeah. And I just loved it.
Starting point is 00:19:17 And I always wanted to do it. I, you know, I've always been the big mouth. I've always been the guy who wrote on my corporate newsletters and we communicate with employees, ad nauseum. And you just learned to be a big mouth being a CEO. I was a very introverted kid when I was young. I didn't say shit to anybody. I just watched everything.
Starting point is 00:19:33 I went, this is a freak show. And, you know, then when you become CEO, you've got a, you know, you're constantly selling investors, employees, vendors. You're constantly pitching vision and leading and blah, blah, blah. And you just never shut up. And so a podcast was perfect for me. You know, since I've taken over operations, I'm doing a lot of that stuff now too, you know. Yeah, yeah.
Starting point is 00:19:55 You got a community. Partners. Yeah. All that stuff. Yeah, maybe we should just put mics in front of it and just record it all and make content somehow. So what are you seeing in terms of AI? Are you and me going to be out of a job with AI in the future? What's the future hold in your Christmas of law? I seriously doubt it. And the reason for that, you tell me if it's true. You watch YouTube videos or whatever.
Starting point is 00:20:22 And a minute in, you're like, oh, this is AI. Yeah. You know, they're pretty convincing at first, but it's pretty easy to pick out. and I think the audience is going to search out the humans, not the AIs. Yeah. So they're going to vote with their ears or eyes, whatever, you know. The whole definition of podcasting is changing, which some of us old farts don't really agree with. But hey, whatever, the listeners don't care.
Starting point is 00:20:52 Yeah. What do you think it's, what are those changes that you're citing that? Used to be, you know, I have a YouTube channel and I have a YouTube channel and I have a podcast. Now it's, I have a YouTube channel and that is a podcast. Yeah. Which I don't particularly agree with, you know, podcasting is really a delivery method. You know, TV is technically radio. If you think about it, that's actual radio waves transmitting it. Well, it's still radio. So we don't call a TV station radio. We shouldn't call a YouTube show a podcast. It might be a podcast as a as well.
Starting point is 00:21:32 And, you know, your piece of content, like we're recording right here, this piece of content can be a YouTube, could be a live stream, could be a broadcast, and cut out the, or bleep the words. But that one piece of content could be all of those things. But a podcast, you know, it is, it is audio, but it also can be video. There are video RSS feeds, which we've got some exciting announcements coming, you know, towards the middle of next month that will
Starting point is 00:22:02 enhance video as far as in the podcast world. Oh, really? But yeah, we're going to... We're Apple. They've always supported video that, but they've always supported video but in a traditional way.
Starting point is 00:22:18 An MP4 file in an RSS feed gets delivered to your device and then you can watch it. Now they're doing HLSS streaming. Which is what we're doing right now. you're, you know, however you're putting it out to all these live places is HLS. And what they're doing is it's going to be a static file, but it'll be an HLS stream from, in our case, but it could from whatever host you're on that does HLS. And I guess the main impetus of that is you're on Apple Podcasts and you're watching a video.
Starting point is 00:22:57 and then you say, oh, I got to run up to the store and get a six-pack. You put the phone in your pocket, it switches to audio automatically, and you can still listen. And then say you get home, you pull out the phone, you flip it sideways, and then the video pops up and it stays in sync with the phone. Just like when you watch a YouTube video and you go to your phone and stuff. It sinks. Exactly. Same idea except for its instant.
Starting point is 00:23:22 You know, and Spotify does something similar now with video. Oh, are they? and iHeart radio is coming on with that a bunch of the podcasting 2.0 apps you know some of the indie apps are doing that so yeah that's going to become the norm you know if you do video and you don't have to if you do video you're going to be able to produce that in one feed instead of two which has always been traditional so you'll be able to upload the video we'll convert it to audio we'll send it to apple we'll send it to youtube we'll send it to Spotify, we'll send it wherever else it can be sent. And you just upload the one post. And that's, you know, that's the upshot of it. Yeah. Is that, you know, instead of going to YouTube, going to Spotify, going to this one,
Starting point is 00:24:11 going to that one, going to Rumble, going to the other thing, you know, you're, you know, you just do it once. And that's always been the promise of podcasting anyway. It's syndicated. So you upload it once and it goes everywhere. That's going to be the same with video. very shortly here at Blueberry. Yeah.
Starting point is 00:24:29 What do you think the utility is that, though? Because over the years, and this is a long history of being, I've been told this, you know, we broadcast on video. We do a live version that goes to YouTube and every place else. And then we do the final version, which is edited and cleaned up and added artwork and stuff. And then that goes up. And that also goes to, you know, YouTube and all the different places, including it. But the thing I've been told, and maybe it's just because I'm not that pretty, is that my audience doesn't watch.
Starting point is 00:25:03 They go, we don't watch the podcast, Chris. We listen to it because we're usually doing the dishes or driving or at the gym or, you know, having sex, whatever they're up to. I hope no one's doing that. That'd be difficult, I would think. You never know. You never know. It's a weird world, man. That's what they do with my only fans.
Starting point is 00:25:19 Anyway, moving on. But no, they tell me they listen a lot. They go, Chris, we're not going to sit there and watch you. Now, video is great for capturing the shorts and all that crap on TikTok, but I wonder how effective that's all going to be. Because we originally, back 16 years ago, our first upsells, we were probably one of the most early video broadcasters who would broadcast the whole podcast and video. And we'd feed that video to, and after a while, we figured that out that no one was watching the videos. And so we started sending the audio to iTunes. But, you know, the YouTube version is there so that people can do it.
Starting point is 00:25:55 but I guess maybe my primary television. If I'm watching the TV, I call it, you know, not TV broadcasting, but just the physical TV on my wall here. I'm nine times out of ten watching something on YouTube.
Starting point is 00:26:11 A lot of times I've got my laptop on my lap and I'm working and listening to what's going on on the screen. Even though it's on the screen, I'm listening. You know, we have a product that we're, you know, that we're the first ones to do it and I think we're the only ones to do it so far called viddepod so if you have a YouTube channel and you make a playlist we can take that playlist and turn that into an audio podcast throughout an RSS feed you never have to look at it and that's been really popular you know with a lot of YouTubers and I've been reaching out to some of the YouTubers that I like hey your show would be good
Starting point is 00:26:54 down audio. I'd love to be able to do that. Here's a way to do that without you doing any extra work. And it's working out really well. And it's called vid to pod, video pod? Yeah, VID2, the number two pod. And it's a publishing method on blueberry. It's just, it's included with all the hosting plans. If you wanted to set that up, you could do that. Okay. Video audio podcast. Yeah. And what's really neat about that is, you know, YouTubers aren't generally starting out as podcasters. Get them into that ecosystem, you know, where currently a YouTube video is only on YouTube. They don't syndicate out anywhere. This way we can syndicate at least the audio of that out to all the other places.
Starting point is 00:27:46 And then with this new video system that we're going to have in place, here in a little bit, it'll go the opposite way. You can upload the video to us and we'll put the video everywhere it can go and put the audio everywhere else. Oh, I'll have you guys do all the work for me then. Yeah. Yeah, but you can't edit the audio. That's the thing.
Starting point is 00:28:06 You know, you have to edit the video the way you want it to be. Yeah, then put it on YouTube. Yeah, YouTube's trying to move into that space where they, you know, they reach out to us and they're like, hey, put your podcast on YouTube. and I'm like, technically already is. We're already putting the videos there. We've been using it as a library placement source for, you know, every post on our thing has the deal.
Starting point is 00:28:30 Like I say, I feel I'm really lucky to have gotten with a good company from the get-go. I can't remember if the PowerPress WordPress plugin was the deciding factor for you. I have a vague memory that I looked at all the competitors that were out there. And, you know, back then there was all these. all these crazy apps and people. And there was the, what was that one thing? Blog Talk Radio. Yeah,
Starting point is 00:28:55 I tried a little bit of that. And I was just like, this sounds like so much fun. And of course, I wasn't doing anything because everything I wiped out in 2008. But I think the Powerpress, WordPress plugin was like the selling factor for me. Because I was like,
Starting point is 00:29:09 these guys seem like they're really technologic advanced. They know what they're doing. I think, you know, you guys have been talking a lot out there and stuff. And there was a lot of, petition and and so I'm just so glad I got with you guys I did it right the first time you guys have you guys have had this great long you know because a lot of them had bought and sold and
Starting point is 00:29:30 changed up and maybe shut down I don't know but it's been a crazy world what if I'm out there listening and I want to start a podcast or I'm thinking maybe I'm unhappy with my hosting service what what are some what are some of the mainline differences or or best practices or some of the reasons why blueberry is the best yeah well One of our things is we give you the choice of how you want to publish. If you go to one of our competitors, I won't name any of them, but if you go to one of our competitors, there's one way to publish a podcast. If you come to us, there's three currently different ways you can do it, depending on your goal. If you are a WordPress user, then WordPress is the way to go.
Starting point is 00:30:13 If you're not a WordPress user, but still want a decent website, you go with our publishing system. you're a YouTuber, you go with Vidipod. And those are the three methods of publishing an RSS feed from us. The other thing is we have humans that actually do support. Oh, really? If you want to, if you call, we actually have an 877 number, poll free number. You can call and during East Coast business hours, somebody's likely to answer and help you out. What a concept. Yeah. So there's no you don't have to talk to the AI chat bot and go through menu hell on the phone. You just get, hello, it's a blueberry. What do you need?
Starting point is 00:30:55 You know, we have a really good support team. And again, you think about it this way, we have several thousands of users in our system. There's two of us that answer the phone and we're not that busy. So it must work. Yeah, that's the beauty of your guys' system. It's said it and forget it almost. You know, keep the plug in updated. Yeah.
Starting point is 00:31:24 You know, this was started by independent podcasters. Everybody, when the company started, it was all podcasters helping podcasters. And we've kept that going. In fact, on the team right now, I can think of three people that have been podcasting over 20 years. Wow. You know, currently on the team, it was, you know, five or six a few years ago. And, you know, and continually podcasting. There's, there's, you know, two of us anyway that are still, you know, doing occasional episodes.
Starting point is 00:31:56 Now, you guys offer podcast statistics so you can get an idea of your audience, how many people are listening, downloading, yada, yada, yada, programic advertising. Programming advertising. We do have a monetization thing if you wanted to sign up for it. We'll put pre-rolls and post-roll ads in your show, and we'll split the money with you. 70-30, I think. We give you most of it. Nice.
Starting point is 00:32:27 And, you know, it depends on your show. If you got 100 listeners per episode, you know, you might make it go out to dinner money every couple months. You know, it's not, you're not going to quit your day job on programmatic advertising. But it's a little something. Yeah. And for a lot of, a lot of, a lot of podcasters, you know, they're just in it for the amateur, the fun, they love it, and all that good stuff. Dynamic ad insertation or insertion, I should say.
Starting point is 00:32:53 Yeah, what that is, is if you have ads that you record yourself or get supplied to you, like a radio station will get, you know, back in the day, it was tapes, but now it's probably a digital file for the ad. We have a system where you can have the ad go into the episodes from, you know, for the next month. And then at the end of that month, we take the ad out and replace it with the next ad. Then you open your back catalog as well. So it helps you monetize what you did a year ago or five years ago or whatever.
Starting point is 00:33:32 Also, we have people that use that dynamic ad insertion to do their show intro. So they'll have the same show intro for this month promoting something of their own or they want to change the intro music. So they put their intro and just change it. And it dynamically changes in the episode. So the next person that downloads, it gets the new thing. Ah, nice. Audience surveys, premium podcasting, and master your workflow, some of the other things. You guys also pay people pretty well for affiliate sales of the service.
Starting point is 00:34:08 Yep, we have an affiliate program. And the unique thing about that is at the end of the year, if you've sold $5,000 worth of products, we give you a bonus. And that bonus rolls over year to year. We have people making, you know, five figures at Christmas bonus, you know. Wow. They're making more money off that than their podcast maybe. I don't know.
Starting point is 00:34:32 Sometimes. Yeah. Yeah. I love being with you guys. You know, over the years, I had people reach out to me and try to steal us away from you from other hosting services, you know. And every now then I'd talk for confirmation
Starting point is 00:34:45 and be like, what do you know about this company is approaching us to Todd? And Todd was always gracious and let me know, you know, what the sort of risks were switching horses.
Starting point is 00:34:56 And, you know, this isn't a business. I don't think as a podcast or you want to be switching horses because a lot of times you lose your audience unless you, you know,
Starting point is 00:35:03 be careful. That's the thing. You know, I help people move away from us. And that's the other thing. A lot of companies, he's, oh, you're moving away, tech with you.
Starting point is 00:35:14 No, I'll help you because what I know about that is, is somebody moves to, say, ACAST or, you know, one of these big outfits that promises them a whole bunch of money for advertisement. And then they get over there and it isn't what they thought it was. Come back. Yeah. That's what I do with my customers. They always come back.
Starting point is 00:35:36 I was an asshole when they left. They're not going to come back. I do that with all my clients. I've always, we always try to give them so much service that, you know, that sticks out that above and beyond. And then when they go to somebody else, they, they will recognize it, even though the price is maybe cheaper or whatever. But, no, I love you guys.
Starting point is 00:35:58 It's, you know, the only issues I ever have is, you know, sometimes the WordPress, and that's not related to you guys, the WordPress decides the shit the bed. Plugging goes bad. Some, you know, I've even had days where go down. he goes down and you're like, why isn't my thing working? We have a, and you may not know this, but if your WordPress site just disappeared yesterday, or you know, today goes poof, you own the domain name,
Starting point is 00:36:25 so you just go get a new WordPress site, a copy of your feed at Blueberry where we'll import it back into WordPress and you're back running. Now you guys are awesome. Your site might not look the same, but at least we'll get your podcast. podcast feedback. You got the data.
Starting point is 00:36:43 We keep a backup of that. Yeah. I accidentally was trying to delete one time years ago. One of my podcasts from the paid hosting service, because we were going to shut it down. And I ended up deleting the whole account for it. I had to go scrape it back up out of the backup. But, good backup. Yeah.
Starting point is 00:37:02 The only thing that disappointed me was that I didn't, it doesn't have the original date that I started the podcast, but I relatively know the date. I think if I dig through the g-mails or something, I find it. But yeah, I'm just so glad I got out with you guys. And a lot of people don't realize that we want to speak to that YouTube thing. I've had a lot of people that have come on the show with their books and their stuff, and they'll have a YouTube video. In fact, I think about two or three in the last month,
Starting point is 00:37:26 they'll have a YouTube podcast, quote-unquote, but they're not on Apple. And I'll talk to them after the show, and I'll be like, you don't understand how powerful Apple is. Yeah. Even some people ask me, they're like, oh, okay, so you're on Apple, but are you on, you know, all these other things? And I'm like, yeah, but 98% of the power is, of the audience is Apple, right? I always tell people there's three places you want to be.
Starting point is 00:37:52 Apple. And Spotify, and I say that because I personally detest them. But that's just me, but you should be there because it's popular. Oh, yeah. And then there's a thing that most people don't ever know, but it's called podcast. index. Podcast index. And that powers about 50 or 60 indie apps out there. And the beauty of index is, first, blueberry was big supporters in that project. Every single person that publishes an episode on Powerpress, whether they're hosting with us or not, or on our dashboard, is on
Starting point is 00:38:33 index. It's instantly updated on index and you're there. What's the dot com for that? It's podcast index.org. I was looking for the dot com. 16,000 you can have the... And it's Adam Curry and Dave Jones, and it's called the Podcasting 2.0 project. Huh. And like transcripts.
Starting point is 00:38:57 Transcripts were never part of RSS. That's a successful thing that's come out of podcasting 2.0 in the podcast index is the transcript tag. And Apple is a... adopted it. The chapters, Apple's adopted chapters from podcasting 2.0. There's a thing called pod ping. You know, it used to be you'd upload your episode, publish it to your RSS feed, and then Apple would take up to 24 hours for it to show up. Now, with Pod Ping, now Apple doesn't use Pod Ping. They have some proprietary thing, but it's similar. Less than an hour on Apple,
Starting point is 00:39:36 but instantly on the podcast 2.0 app that support pod ping. And Blueberry supports that. So we put out a pod ping every single time you put out an episode, we send a ping, and then it gets updated in all the places that watch the pings. So it's a geeky behind the scenes thing. You know, normal podcasters and normal humans don't need to know about it. But, you know. We just like the magic.
Starting point is 00:40:01 Yeah. The magic just works. Frigan magic. FM, no static at all. What else do we tease out to people? So they need to, if they got a YouTube podcast or some other podcasts, they need to make sure they're distributing at least to iTunes. Yeah.
Starting point is 00:40:18 I think that's really important. Yeah, if you come to Blueberry for, you know, $25 a month, you can, we'll have it on another 125 audio apps for you from your YouTube. Yeah. And it's all set up, especially with a plugin. If you do the WordPress plugin, people, it's awesome. And, you know, when you first look at it, it seems a little overloaded. But the great part of a lot of it is just set it, forget it.
Starting point is 00:40:44 So once you work with you guys or go through the facts, I think I mostly just figured it out and work through stuff. And back then, there was a lot of data on it. But somehow we got everything working all the right way. And this is great. Just every now and just go tweak it and just make sure you keep the... What's the nice thing about having WordPress is. you have a built-in landing page for that episode. That's your blog post.
Starting point is 00:41:08 It's just a blog post. And you have, you know, and, and the other cool thing is it's the origination point of that episode. Yeah. So at CEO, and now with AEO, the AI search thing, you know, they, they put more weight on the origination point of that content rather than any of the syndication points. Oh. And that, you know, may not be a huge difference, but it'll, it does help. Every little edge helps. So what else do you see?
Starting point is 00:41:41 Let me ask you this. Because I, I, I assume I'm 58. And so I'm starting to look at, I'm never going to retire. I'm an entrepreneur. I couldn't retire. I get too much stuff I want to do in projects. But, you know, there might be that point that I reach where I'm drilling it the side of my mouth and talking to walls and stuff, which isn't far comparedly to now. What's that?
Starting point is 00:42:01 It would be fun to watch. Yeah, we'll put that on. I often joke that if I ever die, we're going to keep broadcasting the podcast. We're just going to run a mic down so that people can hear 24-7 the worms having their heyday. Do you see this business still being the thing 20 years from now? Let me throw one other data point in. Right now we're seeing a disassembly of some people call it legacy media or truth media. really the true old news that we could all trust.
Starting point is 00:42:34 And a lot of that's been dissolve, partially because of blogging, podcasting, and everything else. There's so much competition in the space for political chat or life chat or just about any topic you want to do. And, you know, they're just approving to dissolve CNN now. They did CBS. And it seems like a lot of the power is going towards individual journalists and stuff. and on any different level of journalism.
Starting point is 00:43:01 And so to me, I think that gives us a longer runway. What's your vision for 10, 20 years? I think it's going to be very similar. I think, you know, you're not going to have these big legacy broadcasters controlling the narrative, like they do now. It used to be, even when you and I are kids, I'm similar age to you. When we were kids, we'd watch Walter Conkate or whatever. Three channels.
Starting point is 00:43:27 That's the way it was. and you know, it is. And they used to tell us what happened, not what to think about it. Now they tell us what to think about it. We have to decide whether it really happened or not. Yeah, good point. And, you know, that's where they're losing it. And I think it's going to bear that out.
Starting point is 00:43:47 Again, with this AI generated stuff. Yeah, some of it's compelling, you know. And at the end of the day, people are going to reach for human to human, communication. And, you know, with podcasting, you know, at least with the traditional audio podcasting, you know, you're in their ears, you're right in their head. And they tend to, you know, like I listened to podcasts for years. And when I meet the podcaster, which I'm lucky to be able to do a lot of the time. They smell bad? I feel like I know them already. Oh, yeah. You know what I mean? In fact, it happened to me a few years ago.
Starting point is 00:44:30 I was in Vegas for some conference. I don't know what it was. And I'm ordering my coffee. And somebody called me, hey, are you, Mike Dover? I heard you on the podcast, whatever. And this was before video was a big thing. Nobody knew what I looked like. Yeah.
Starting point is 00:44:45 You knew me by voice. Yeah. Yeah. You know, what I get is, and it's always been a little freaky, you know, it is that star, what are they called? A starstruck, but they think you're that personality, but I think as a
Starting point is 00:45:02 podcaster, I am my personality. If you go around with me in days, I tell jokes and I'm fomining and yicayaking. It is me. It's more authentic than a broadcast. Back in the day, if you met Tom Brokaw from NBC, chances are he's not anything
Starting point is 00:45:20 like what you imagine him to be by watching all his news shows. Yeah. Even Carson was an incredible asshole privately. You had a good act. But you had a good act. No, I think with me, you know, I don't see AI. I try and do a lot of comedy, and I write a lot of improv comedy in the show. You know, you've heard me come up with several different references here.
Starting point is 00:45:43 And so I'm here doing this live. There's no help that I have. I'm producing it live. So I have to monitor this whole conversation and go, okay, where do we need to go? where I needed to lead him. Do we have it in the can? Do we need a rap? Is everything working?
Starting point is 00:45:58 Is it sound working? You know, my earlier podcast this morning, their sound dropped out at one point, was going garbily. And so I had to, you know, privately say, hey, we're losing you. Let's move you, move mics to the other guy. And, you know, so I'm doing all that. Then I'm writing jokes in my head. And there's probably 100 jokes I write, maybe 50 during a show.
Starting point is 00:46:19 And a lot of them, it's timing-wise. So if I don't catch you when you say something that you set me up for where I can push and put a jam a joke in or you know, I just can't stop you and interrupt you for being rude, you know, that joke's going to end up on the cutting room floor. But there's a lot of great jokes I come up with and a lot of great improv and a lot of great epiphany moments I come up with. And AI is not going to be able to do that. It's just not. At least not yet. You know, you know, admittedly, the AI we're using today. is the worst AI
Starting point is 00:46:53 where it is going forward. You know, you know, things will improve. You know, there are some AI generated podcasts out there that, you know, I have like a host,
Starting point is 00:47:04 co-host thing and you're hard pressed to tell that that's what's going on. Yeah. But at this point, I can still detect that. Now, I don't know if that will continue to be that way, but, you know,
Starting point is 00:47:17 it's, you know, like I can, when I'm reading an article or something, just a written, post of some sort. By the time I'm to the end of the first paragraph, I know whether that was AI
Starting point is 00:47:27 generated or not. You know, in conclusion or that's not only that, it's that. Something like that. That's that fluke language, that fluffy sort of filler, filler language. You know, you don't know, you get a sentence that's got 20 words in it instead of
Starting point is 00:47:45 10. That's how my paragraphs are. Yeah. I naturally. I don't believe in commonus. parentheticals that's my problem i put a lot of stuff you know i'll have 10 thoughts in one sentence that's all i am uh yeah the uh i just i just believe in run on sentencing uh yeah i i i can hit points that even i'm just sometimes on the improv i'm just like holy shit man i nailed that one out of the park you know i've come with some great stuff but you know i just an epiphany when you're talking that you know you were saying that i think people still want
Starting point is 00:48:20 the human aspect, I think it comes down to maybe trust, too, because you're going to probably trust another human, but you're going to have that, what do they call that thing with AI, when you see it, Valley, Uncanny Valley. You're going to have uncanny Valley response. I don't know if you've had a response to that where it's called Uncanny Valley, and it's where your brain sees something that's not real, and you go into fight or flight mode in your brain. Yeah.
Starting point is 00:48:48 Your brain goes, this isn't a human being. Something's wrong run. Yeah. And similarly, you know, you get in a chat session with one of these AIs. And, you know, I have a friend that's a developer. He's not a developer by trade or anything. He's doing it as a hobby. He's retired, but he's learning to code.
Starting point is 00:49:08 And he's using one of the chatbots to help him code. And I'll go to the bar with him or whatever. And he said, yeah, today, we did this. we did that with it. We did the other thing. Who's the we? And he's talking about chat bot. It is kind of weird.
Starting point is 00:49:25 I have a lot of my married friends creepily have got best friends as chatbots. And they talk to them all the time. And I'm like, don't you have a wife to talk to? Exactly. But then I realized what I said when I said it. You know, so the wife's just ignoring them. You know, they're in their garage, just trying to get by, in all that married stuff. But I think trust is going to be the big factor, come to think of it.
Starting point is 00:49:46 And human playing interaction. Not only do I come up with good jokes and improvs, you play back at me in that tennis match of humanity and communication, I think, you know, can't be your place. It would be interesting to, does anybody have a podcast yet that is a conversation with AI? They're just talking to it. It's talking back. No, but that's a good idea. Yeah, maybe we should maybe we should do something about that. It might be really bad.
Starting point is 00:50:12 I think I would get bored. I mean, like, what the f? I get angry at Google at, I want to. say, you know, H-E-Y Google, because she won't understand half of what I say.
Starting point is 00:50:23 So that's, it's kind of like being buried. Here's something that I, there's a study out there, and I wish I had a link to it. But the basic, basically the study was that if AI
Starting point is 00:50:34 starting to do something that, uh, you think is stupid, if you cuss at it, it gets better. Hmm. If you, you know,
Starting point is 00:50:43 you know, you're stupid some of, you know, just, you'll give it a big, all long string. cussing and it'll improve. I don't know why, but there was a study
Starting point is 00:50:51 out there that said that. You know, some of the time, some of the AI chatbots I've gotten into swearing match with because I'm just trying to get a customer and it just won't let me get a customer and I'll start swearing and it'll start correcting me that Google voice does or Google
Starting point is 00:51:07 you know does. They'll be like, you know, you don't have to talk to me that way. And but some of them I've noticed once they start using swear words, suddenly they're getting me that agent. So somehow they've got programming that goes, okay, the guys hit the wall with the chat
Starting point is 00:51:23 butt, it's time to quit fucking around with the dude. Let's give him a real person. And I think more of there should have it. I still want to I got a friend that's a prolific podcaster like you. He does a day. Wow. And he was
Starting point is 00:51:38 talking about he for his cell phone plan. He called up. He wanted to add some feature to his cell phone plan. First he got online he chatted to the chatbot. They said, oh, yeah, we'll do that right away. Yep, it's on there. And then he said, I think I'm just going to call and verify that they added this feature,
Starting point is 00:51:58 whatever it was. And he called and got the chat bot there, the voice chat. And they said, oh, yeah, we will add that. They didn't know anything about him doing it with the text chat. Wow. And then later that day, he says, I'm going to call my buddy that runs the store over here for that particular carrier. And he looked up and said, yeah, it's not on there.
Starting point is 00:52:19 We'll put it on there right now. They're the human. You know, and he said he had to do it three times, twice as your eye, and it didn't work. And then the third time was a charm. It's kind of like what I always say about computers. They're there to make your life easier. When you find that that is true, let me know. I'm calling Linux.
Starting point is 00:52:35 That's a whole, yeah. Oh, God. Yeah. That's, yeah, I don't, I dated too many women. I'm not allowed to get code or work on Linux computers. I don't have the nerd capability for that. The, let's see. Now, one of the things I loved about you guys, too, was able to start for free. And I know you want people to buy the hosting and they should buy the hosting.
Starting point is 00:52:56 Because one of the best things you ever did for me is talk me into paying for professional hosting. If you remember, I was resisting to it for a long time and I tried it and then backed out. I just couldn't see what the benefit was. But when you sat down with me and showed me, okay, here's the benefits, Chris. And then you also showed me the podcast mirror. You walked me through the podcast mirror service. boy that was a game changer then I was sold now it's you know I pay 100 hundred hundred plus a month it's nothing and plus you guys are suckers because you guys now have to host 3,000 episodes
Starting point is 00:53:29 all right that's the one yeah that's what you guys do and you guys do it wonderfully but you know you can start for free and so what was great about that was it was I was able to get in there and ham hand everything and muck everything up and try again and try getting the this to work with the word you know the WordPress was really the big problem. That's the free side. The PowerPath plugin is free and it's hosting agnostic, meaning
Starting point is 00:53:55 as long as you have MP3s on the internet or MP4's on the internet, you can connect it to Wordbread and make the, you know, make a feed. So you don't have to be hosting with us to use it. Now we appreciate it. And it's integrated, so it helps, you know, but. And I highly recommend
Starting point is 00:54:11 don't be like me and wait too long to do it. I waited way too long to do it. Do we want to plug the podcast mirror site? there. I don't know if we've covered that. I know we talked about pre-show. Yeah, but all podcasts mirror is is a feed caching service. So say you're on the $3 a month plan over at Bluehost with your WordPress site and it doesn't have any capacity to have any traffic on it. It's a lot of that RSS feed traffic away from your feed on your website. Yeah.
Starting point is 00:54:40 The other nice thing about it is, and you know, is say you're hosting at Lipson. and you decide you want to move to Buzz Sprout and then you want to move to Blueberry then you want to move to this other place and you want to move to this other place. All you got to do is change the feed at Mirror and all the destinations are still looking at that mirror feed regardless of where you're feeding it from.
Starting point is 00:55:04 It also helps, you know, it kind of future proves it for you if you want to make sure, you know, now we're not going anywhere, but if blueberry goes out of business and Mirror goes out of business. But other than that, any other company that goes out of business, that happened in the early days. You know, there would be an announcement in, you know, say, Thanksgiving weekend. They had one that announced, we're shutting everything off on the first of the year.
Starting point is 00:55:31 So people during the holidays had to figure out where to get, you know, where to move their podcast feed. Oh, wow. You know, before it went away. Yeah. And the thing is, at that time, we were cashing. everybody's feed. So I could say, hey, you were on
Starting point is 00:55:50 such and such a plan. You just do a redirect. Come over here. Boom, we've already got it. Here's your feed. Have fun. We saved a whole lot of podcasts. Now, you know, now there's some
Starting point is 00:56:02 five million podcasts out there now, supposedly. Back then there was probably 500 or a thousand. You know what I mean? It wasn't a big deal. Now, let me ask you this. This is interesting to me.
Starting point is 00:56:17 We've been in the top 1% of podcasts forever according to listen notes and stuff, and they don't have access to our data. I've been a little disturbed that there's a couple of these people that claim they have access to our data and download feeds. I can't remember what companies they are, but some people have brought me numbers, and I'm like, where the F? Did you get that? That is not in the universe. That's not accurate.
Starting point is 00:56:43 Yeah. And they're charging people claiming they're accurate. Now, if I, I think if I go in and I volunteer access to my feed, they get that data. But they're charging. We do not give more stats data to anybody. Yeah. And you can't even give it permission to get our data. That's good to know.
Starting point is 00:57:08 The old joke that Todd used to say, he says, would rather tell you their penis length and their stats. Yeah. The only problem I've ever had was stats and telling people stats. And I learned this becoming, you know, I was like in the top 1,000 of Twitter when it started before all the celebrities joined up in 2008. And then I've always had great numbers, whether it was, you know, we had up to think 400,000 people on Twitter at one point. And then Google Plus, we had, you know, hundreds of thousand followers.
Starting point is 00:57:39 Same thing across a lot of different boards we do. LinkedIn, we're really still huge on. and the problem I found is when you tell somebody your numbers, like with Twitter, I'd be like, yeah, we're at 100,000 right now. And they would go talk about me and the show, not the show back then. I think we started in 2008 on Twitter and the show started in 2009 in August or October. They would go talk about it. And what I would find was years later, these are my friends, would come back to me, be like,
Starting point is 00:58:11 yeah, I was telling Bob about how you're, you know, you got 100,000 followers on Twitter. And I'm like, dude, we're 400,000 now. What the fuck? Do you not? And so I realized that when people get data, a lot of times they don't update it. And so that's the main reason. The same thing with YouTube and everyplace else.
Starting point is 00:58:30 Even PR vendors we work with, like for YouTube, we were doing a lot of reviews prior to COVID. And they would always remember years before the numbers that we've given them. And we're like, dude, that has changed, you know? It's millions now in downloads. It's not, it's not, you know, whatever. But that's the only reason I don't like giving out numbers and I keep everything proprietary. But, yeah, these guys are charging $300 a month, $1,000 a month for this data.
Starting point is 00:58:59 And a couple of gamers out there, too. Go ahead. I was going to send them a cease and desist letter for claiming they knew our data and stuff. There's a couple outfits out there that will guarantee, get you more listeners. Oh, yeah. My inbox and LinkedIn is filled with those guys. Yeah.
Starting point is 00:59:19 And basically what they do is, you know, those annoying ads on games on your phone, you know, 30 seconds through or a minute through, you know, something playing before you can get to the next level on whatever app or whatever. Wow. Okay. What they do is this outfit puts your podcast there. And so basically they have to listen through a minute of your podcast, which counts as an IAB certified download before they can go on the next level of their game on their phone. That's the legitimate listeners that they're supposedly getting you.
Starting point is 01:00:00 And it's a five-year-old that probably has no interest in my author book content. Exactly. And that's the thing. It's not effective. Yeah. Yeah, technically you'd get a download, but not that cool. Yeah, those podcast promoters, they come at me from everywhere. It used to be just LinkedIn, but they're writing the messages on every social media account that we have.
Starting point is 01:00:27 They're like, I can't even go into messaging on the Facebook show page. It's just nothing but the thing. And I think it really rude, too. Oh, I don't know. They can really insist in if you, how can you don't answer me? But, you know, I've often said if I have a dollar for, if I had a dollar for every podcast promoter that sends me an email, I'd be a millionaire. So somehow I need to, I was joking about how I need to set up an email account that
Starting point is 01:00:54 they can email that somehow they have to pay to send an email to. And I'd make a million dollars. You know, some of them would too. That's probably, yeah. I always, on LinkedIn, here's the secret on LinkedIn. If someone says you in email, if you, if you decline it, it doesn't take their in-mill fee away from them.
Starting point is 01:01:11 They paid to send you the thing. But if you accept it and then reply, no, I'm not interested, it eats it. So I always eat it because I'm an asshole that way. I didn't used to be that way. I used to be like,
Starting point is 01:01:21 I'll be benevolent, be nice, Chris. But then I was like, LinkedIn, you have to be there, but I consider it just a giant spam generator. Another inbox I've got to check. And, you know,
Starting point is 01:01:35 just to, You know. It's great if you look for John. Anything more about blueberry that we need to promote as, you know, why I think you guys are the greatest podcasting hosting service ever. You guys are so wonderful to me over there. Other than, you know, we have the human touch on the technology. And we, you know, our end goal is to make the tech disappear for you. You do what you do.
Starting point is 01:01:58 We'll stay out of your way. Yeah. And you guys do that with that plug-in, man. Yeah. It makes it so easy. You guys now have transcriptions and. captioning, ways to improve audio. And we were the first audio player on the web that had closed captioning.
Starting point is 01:02:16 You know, does it automatically now with video you want, but we were the first to do it in just strictly audio. We love what you guys do. And anything more we want to cover or tag before we go out. No, I think you about got it. Folks, check out Blueberry if you haven't or you're thinking about subscribing. you really want to get with a good service first. That's the one thing I always tell people.
Starting point is 01:02:40 And I hope you guys are always going to be around. If you guys ever decide, do you want to sell that company? You need somebody to run it? I'll come run it probably for free. I don't know about fully for free, but we can figure something out. But I don't want anything to happen to you guys. We're not planning on going anywhere. How about that?
Starting point is 01:02:59 I'm podcasting until I die. Or until, I don't know, I can't make. I, you know, I'm just not drooling into the mic. suppose, which isn't different from now, but just more. Not really. A couple more years. So, you know, I'm 60, but I would love to still be doing this at 80. And I often think about that. He had a 94-year-old podcast.
Starting point is 01:03:21 Really? Do you remember a guy named Trucker Tom? Yeah, you had me look him up when you were talking the other day. He's still broadcasting, I think, isn't he? Yeah, but his mother, who now I think is 98 or 99, but his mother started a podcast when she was 94. God bless her. You give me a vision then, so I can do it.
Starting point is 01:03:44 As long as I don't pick up, you know, I don't know. I quit drinking, partying and, you know, cocaine and hookers. I quit that last week again. Good. So hopefully this weekend will be okay. All right. Just kidding. Don't do that, folks.
Starting point is 01:03:58 That's just jokes. But no, you know, it's so I got my health going. But you just never know, man. This is weird shit can happen. But I would like to be the. oldest podcast in existence still alive. You know, Todd started in 2004. You know, the founder of our company, he was 61 years old when he dropped dead.
Starting point is 01:04:17 Oh, yeah. And, you know, so it's, you know, you never know. Yeah. Maybe if you get lucky, I'll be like Donald Trump at this point. We're probably both going to die on air because I'm on three times a day. And so I think what we've accepted with the Trump administration, they're kind of doing the Bernie weekend at Bernie. he's with Donald Trump because he's really going into the sticks of strokes and dementia. In fact, right now he's hiding in Cap David for some reason.
Starting point is 01:04:44 He knows. He's old. He's 80 years old. His health is going and his brain is fried. And it's really starting to show. And so I don't know, you know, at least I can still run for president if I get dementia. That's where. I love you guys.
Starting point is 01:04:58 And I love all you guys do. You guys are the greatest. I've always recommended you. I wish I would have gotten the affiliate of programs way back when it started selling this thing. things, but I can barely sell myself. So there's that. You know, I've got some good money coming in for my only fans. So I could. I'll tell. I think I have an account.
Starting point is 01:05:17 That's a picture I don't want in my head, but that's right. We're just, we're just, uh, we're just turning on and off fans. It's only fans. What website are you thinking of? Oh, I heard something on the wire. It's been wonderful for having you on, Mike. You're always welcome back to come back anytime, promote whatever you guys are doing any new thing there and it'll be exciting to see the world that's coming do you ever see a point where we can get more data on you know like the third party apps my understanding they don't share much data with apple or something like that initiative going on
Starting point is 01:05:50 now two different ones one evil one not so evil that is working on the third party data where you'll get first-party data from the apps. But that's going to take a lot to convince Apple and Spotify to do. Yeah, because they still see people, you know, advertisers are still saying to me, well, men and women, age groups, you know, they want the rundown that you can get with any other. Well, we have that in our system. Oh. You can go in your stats at Blueberry, go to the survey section,
Starting point is 01:06:26 and then you can put out a survey and get someone into your stats. Oh, okay. Get your listeners to fill out the survey. Oh, yeah. We'll give them some homework. You know, because you can do that on like, LinkedIn's really great. I know how many CEOs or I guess maybe board or white collar level, sea level, you know, on the show. Mike, it's been wonderfully having you on and you've given me hope that I can be that 98-year-old podcaster someday.
Starting point is 01:06:53 And I'll just, I'll have you on and we'll do a show about getting those damn durned kids off our lawn. All right. All right. Give us your plugs one last time, Mike, as we go out. Okay. Just, you know, check us out over at blueberry.com, spelled with no ease because we can't afford the ease. I want like $1.2 million for the domain or something. So yeah, it's crazy. But, yeah, you'll check us out over there. If you have any podcast questions, we do a, we do a, we call office hours every Tuesday or every other Tuesday night.
Starting point is 01:07:30 So check us out there. But yeah, blueberry.com. Find out anything you want to know about blueberry and podcasting and what we do over there. Thank you very much, Mike. It's been wonderful to see you. And let's keep healthy and I'll see you in other 20 years. Sounds great. All right.
Starting point is 01:07:45 Sounds good, bud. Take care. Bye-bye. You've been listening to the most amazing, intelligent podcast ever made to improve your brain and your life. Warning. Consuming too much of the Chris Walshow podcast can lead to people thinking you're smarter, younger and irresistible sexy consume in regularly moderated amounts consult a doctor for any resulting brain bleed

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