The Chris Voss Show - The Chris Voss Show Podcast – Revolutionizing PR: AI-Powered Just Reach Out Platform Explained by Jon Mest

Episode Date: September 24, 2024

Revolutionizing PR: AI-Powered Just Reach Out Platform Explained by Jon Mest Justreachout.io About the Guest(s): Jon Mest is the CEO of JustReachOut, an AI-powered PR software platform aimed at making PR accessible and affordable for everyone from small business owners to large organizations. Jon Mest has an extensive career background that spans investment banking, technical sales, and customer success teams in big data analytics. Originally from Philadelphia, PA, Jon now resides in St. Pete, Florida with his family. Episode Summary: In this engaging episode of The Chris Voss Show, Chris Voss has an in-depth conversation with Jon Mest, the dynamic CEO of JustReachOut. The episode delves into the innovative ways JustReachOut is democratizing PR by leveraging AI, helping businesses, entrepreneurs, and nonprofits efficiently craft and pitch their stories without the hefty fees of traditional PR agencies. JustReachOut offers a suite of AI-powered tools designed to simplify and streamline the PR process. Jon Mest discusses the disruption AI brings in PR, breaking the barrier traditionally held by expensive agencies. He elaborates on various features of their platform, including journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach. Jon also highlights how AI assists users in drafting personalized pitches, identifying relevant journalists, and maintaining effective media relations. Throughout the episode, listeners gain insights into how JustReachOut can empower businesses to take control of their own PR efforts, making it both efficient and cost-effective. Key Takeaways: Democratizing PR: JustReachOut leverages AI to make PR accessible and affordable for all, from small businesses to large organizations. AI in PR: The platform’s AI helps users craft compelling pitches, identify relevant journalists, and streamline outreach efforts. Comprehensive PR Tools: Features include journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach, enabling users to manage their PR comprehensively. Disruption in Traditional PR: Jon Mest discusses the ways AI is disrupting the conventional PR industry by offering the same capabilities at a fraction of the cost. Hands-On Support: For those needing extra help, JustReachOut provides services like their Jumpstart Program to assist with narrative crafting and initial outreach. Notable Quotes: "Nobody knows your story better than you. If you are founding a company or you run a soap business, or you run a nonprofit, why pay another person to tell your story for you when you can do it yourself?" "The AI reads and interprets your brand information and provides you with hooks that will captivate journalists." "PR takes more than seven days, but our free trial lets you get a glimpse of what you can achieve with JustReachOut." "Even smaller, niche podcasts can be a great avenue to tell your story; with our tool, you can find and pitch these shows directly." "For new authors, JustReachOut is a great tool to promote your book and get it in front of the right audiences."

You wanted the best. You've got the best podcast. The hottest podcast in the world. The Chris Voss Show. The preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready. Get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. It's Voss here from thechrisvossshow.com.

There she is, ladies and gentlemen. That makes it official for 2,000 episodes and over 16 years. We've been in the Chris Voss Show and all the noise that we've been making. All the brilliant minds that help you understand life, see some of the cool things that are going on in life, and learn lots of really interesting lessons. Today we have another young man on the show. His name is John Mest. He's the CEO of a company called Just Reach Out.

We're going to be getting into some of the AI stuff they do. It's an AI-powered software platform that's helping everyday business owners, entrepreneurs, nonprofits, large organizations, and so many more to their PR proficiency and efficiency. He's worn many hats in his career, John has, with job responsibilities ranging from helping to buy and sell technology companies and investment bank to running technical sales and customer success teams at big data analytics company. John originally hails from Philadelphia, PA, and he now lives in St. Pete, Florida with his wife and son, where you can usually find him in the kitchen cooking a gourmet meal or on the golf course pretending he's good at the sport. Boy, I've done that one on golf. Welcome to the show, John.

How are you? I'm doing great, Chris. How are you doing today? I am doing excellent. Yeah, I tried golf once, too, and all it was was lots of swearing and throwing and breaking of things. And yeah, that's pretty much how it all went down. I moved to Florida a few years ago and they say, oh, you must be a great golfer now.

No, it doesn't work like that. If you can swear, you're probably good at golf or not good at golf. Anyway, it's mostly about the swearing. John, give us a.io. Where do you want people to find you on the interwebs there? Yeah, so Just Reach Out is at www.justreachout.io. That's our main website. You can find everything there, including more information about the product, how to sign up and everything else

we'll talk about today. So give us a 30,000 overview of your software and what does it do? Yeah. So for most businesses that want to try to get some press and media for their business, traditionally you had to go to an agency. You had to go to those fancy New York City PR firms and spend $20,000, $30,000 a month just to have them answer the phone and work with you to help you get some press for your business. That is not the case anymore. We have an excellent software platform that allows you, as the business owner, the entrepreneur,

the head of marketing, the head of a nonprofit, you name it, tell your own story and get it out there to the world. We give you all the tools the PR firm has, but you do it yourself and for a fraction of the cost. Wow. So what made you start this company? What was the proponent behind it? Yeah. And so the company actually has been around for about 10 years. And so I got into Dimitri, started the business originally. I was more like a consulting, like kind of help some people hold hands into the process, built out this software that really resonated and made it work. And then my team and I, we came in a little while ago to help some people hold hands into the process, built out this software that really resonated and made it work. And then my team and I, we came in a little while ago to help kind of bring it forward to a more like software technology platform that is today AI focused, really self-serve

tool that enables, like I said, anybody to sign up and use it anywhere all over the world. Wow. So tell us just a little bit about yourself. People like to hear about our authors and guests. How did you grow up? What made you got into being an entrepreneur and getting something down these roads where you were doing investment banking and all this other stuff and led you to this point? Yeah, I was a kid that grew up just outside Philadelphia. There's a few things I'd say

that led me towards entrepreneurship, which I'm sure will resonate with a lot of your audience, but really I hated authority. I didn't like having a boss didn't have an uh you know somebody tell me what to do that was always the first part of that story and i always just kind of had a knack for you know finding different ways to make a buck when i was a kid all my friends got jobs bagging groceries or you know working at the hostess stand at the local diner and i was like you know what i like baseball i'm just gonna call the commissioner of the local little league and see if i can umpire games i was 13 at the time and he's like all right come on in i knew the playbook call the commissioner of the local little league and see if I can umpire games. I was 13 at the time. And he's like, all right, come on in.

I knew the playbook better than most of the 40-year-olds that were doing the games. I loved baseball. And so I showed up and I started making $30 an hour as a baseball umpire at age like basically 13 or 14 while my friends were making like maybe $5.75 bagging groceries. I was making $3.35 bagging groceries and also stocking shelves and $5 a lawn, I think it was, that I would mow. Wow, I feel really stupid now. It took a couple phone calls and some good luck. It was the mindset of, I don't want to just do what everybody else does.

I don't want to do what they tell me to do. You know what? I like baseball. Maybe I can try to make some cash out of this throughout high school. That was where it all started. Do what you like. We talk a lot about that in the show because it's hard to get up every day as an entrepreneur if you don't love what you do.

I've seen that movie. So then you go on to investment banking and running some different things. And what made you interested in launching this? Was it the AI version of it? Was it the, I don't know, disrupting PR? Yeah. And so there's a few pieces of that question. I think that the most interesting part is the disruption part of it.

So I was a kid, I could say. I was a big math geek. That's why also I loved baseball. It kind of fit hand in hand with baseball stats, things like that. So I got to college, studied applied math, statistics, really enjoyed the data science angle of things. So I graduated, wanted to move to New York City, and that's where my friends were going. And so I got a job on Wall Street. And that was not exactly the culture that's right for me, but learning how to learn that world, learn the technology space through kind of buying and selling companies in that area really opened my eyes to what could be out there.

And so for me, the most fun part of my job was just learning about these up-and-coming companies that were at that point trying to sell maybe to a bigger company and what they were doing to disrupt their industries that just kind of led me throughout my career through different angles through different places and ultimately to just reach out where we found that you know pr like i said it was it's gatekept by the agencies. It's a very expensive relationship in the industry that doesn't have to be that way. There's so many other examples of this I can go through, but PR in general, nobody knows your story better than you.

If you are founding a company or you run a soap business or you run a nonprofit, why pay another person to tell your story for you when you can do it yourself? Nobody will do it better than you. You can tell that story. So if you just had the tools and the angles to do that effectively, we want to give you that opportunity. And so we've got thousands and thousands of businesses trying to do this just with us.

And it's been fantastic with results. And I think, correct me if I'm wrong, but one of the reasons people have to pay PR agencies is they have the lists and emails of influencers, journalists, and all that sort of good stuff, right? That's their barrier that they, you know, you kind of have to use them if you want access. It's kind of like if you want access to Chris Voss Show audience, you have to meet certain standards. Is that correct then?

And you guys seemingly helped them get around that by using AI. Exactly. That was the case. That was the situation. And these agencies, I mean, I'm not going to say they're useless. That's rude. They do have a purpose. They have relationships.

And so if you want a relationship to a reporter or a journalist, that PR agency might have that. But if you're just trying to get off the ground, you're trying to work your way up and build some good media and press for your business. You don't need that relationship. What you need is a good story and a good narrative. And that's what we can help you do. Craft that narrative through the use of AI to find that right piece of information that'll get you that hook to the journalist that'll care about you. You don't need a relationship for that. You need, you know, a good idea and a good angle and some help from the AI. And then we can help you. They're getting the email address and getting in front of these journalists. That's like we offer that now. So you don't need to use the agency for that.

We're available to help you with that. But really it's about crafting that narrative and writing a good pitch and kind of thinking through that good story. That's where we really add the value. Plus you guys are much more inexpensive than hiring an annual contract PR agency, especially of given size. And most people can't afford that. It's beyond their budget.

And AI seems to be a disruptor in that sort of thing. Now, I see on your website, there's several different tools. There's journalist outreach, pitch requests, podcast outreach, broken link building, and guest post outreach. Talk to us about what these are and what they do. Yeah. Journalist pitch requests is pretty straightforward, just like what it sounds like. We give you the enable you to actually reach out to journalists, whether that be traditional print media through a newspaper or magazine, could be a blogger, it could be a YouTuber, it could be kind of anybody. It doesn't necessarily have to be what journalists normally means. It could be anybody that's kind of reporting and doing media on your topics. And so we give you access to all the different opportunities through that module there.

Yeah, and then like things like podcasts, same idea. If you want to reach out to a podcast and pitch yourself as a guest on their show to kind of learn more about the show, kind of start a relationship, we can enable you to do that as well. And we have great partners to help us through that. And you have a really amazing way to kind of get yourself out there from a long form interviewer written rather than just, you know, word then you got broken link building is that still a thing with you two's with google's oh what do they call it the algorithm or whatever where you need to build or i guess

tell me what broken link building is i guess yeah so it's very common when you're kind of if you're a blogger say you write a post about the top five best PR softwares out there. And so you write, here's number one, number two, three, four, and five. What if number four goes out of business and their website is no longer working and they're no longer available? Now, this blog post might've been written a few years ago. You don't even remember that you wrote it or that you don't remember that that company went out of business. So what we can do is we can help you find these pages that are talking about your industry, your topic, your niche, help you understand that this blog post has a broken link on it because it's linking to a company that no longer exists. And then you can easily reach out to that blog owner and say, hi, Chris, I see that you wrote this amazing article about the top five PR softwares. I just want to let you know that number four, actually, that's no longer working and that you're linking to a broken link on your page.

That actually hurts your SEO. It's not very good for you. Oh, and by the way, I run a great company here. I'd love to be included in your list. Here's why. You can kind of pitch yourself to that person. We get that pitch on the Chris Voss show all the time. I'm not sure they find a broken link.

They're usually just trying to hijack other links. This is during the blogger service. Yeah, yeah. We got all these fun people from the Philippines that do stuff. And they're always pitching because they want to, usually they want casino links on the show. There's a lot of deal about that. So can I use that to, I plug in the Chris Voss show and I find all the broken links, basically? Yeah, you's two different things there. You can find different ways, places that you are linking to broken links, which would be unfortunate. Actually, you mentioned the Google algorithm. They do ding you if you are linking to dead pages on your sites because it doesn't look – it makes you seem less authoritative. Let's put it.

Yeah, the Chris Voss show. I mean, we're 16 years old. We've reviewed so much stuff. I mean, Google Wave wave if you remember that like we used to review a lot of the early apps in the 2010s that were you know so many of them are dead we probably have a lot of dead links we should look into that i guess but and some we don't know about i mean there's sometimes we've had someone on the show and i'll go follow up a couple months later and they're gone a lot of the n people, I think hit the wall. I, I, yeah, we, I have a couple of buddies that decided to jump into that game as well.

They, they, some of them did some of them not as well, but we'll, yeah, we'll leave that to them. I think some of the NFT people we have on the show, their links are gone bad, but that should be something I should be looking at. And that's definitely a valuable service. Cause like you said, Google pings you if you have broken links and when you have 16 I mean what what are we at on the Chris Voss show was 16 years but you're looking at in numbers of posts that are published on the Chris Voss show is almost 5,500 posts yeah over that time yeah that's kind of some issue

I'm not sure. Yeah. And now you've got guest posts outreach. So if people want to, I get that all the time. You know, people asking if I want to take guest posts on the blog. Yeah. What we've done is we don't just tell you to reach out to anybody. We curate a list of blogs that do accept guest posts. Basically, it's not just like spamming. It is really a curated way for you to write good content, develop a good kind of story angle, and you write it yourself.

And then you can guest post onto those other blogs. And they're inviting. They're welcoming these opportunities because they are specifically asking and looking for people. Oh, so they opt in. Yeah. Okay, because it's not one of my favorite things to do. But like I said, we get all this casino stuff. They want to put casinos on to legitimize casinos.

We get them too. We are not here to help you spam that is not our not our product at all our product is really for you to kind of get good press for your business it's it's why our our customers are successful and then pitch requests what are pitch requests specifically yeah so i don't know if you're familiar with the tools like harrow quotedd, these types of places. Yeah, my friend started Harrow. Okay, yeah. So now SOS is going to... Quoted emails us a lot. Let's put it that way. I don't think Featured and Profited and Sourcebottle have hit us up yet,

but I know that Quoted is all on our email. Yes, so we don't try to compete with those services at all. They have their own businesses. They're doing very well. But what we've heard from enough are users who use us for more cold outreach to journalists and podcasters, and they use those services for more like the connections to journalists

and kind of pitch requests. What we do is we've heard enough times that it's really difficult to find the right pitch request. I'll get these emails. I mean, Harrow is no longer now connectively, but you get these emails from Harrow. It's like 100, 200 requests,

and it's hard to find which ones are relevant to you. So we built an aggregator tool that allows you to find from all the different sites. You can search for different terms, keywords, even subscribe to those searches. And we'll tell you when those keywords or terms are coming up in pitch requests and allow you to then go in and respond to them via those outlets. And so we're not really like kind of reinventing the wheel here. We're just built, we built an aggregator to help you easily, more easily find these pitch requests so that you can then respond to journalists that way as well. Yeah. The, the getting on podcast outreach to get on podcasts, you know, the services you're charging for it are really inexpensive comparatively

to what's out there. I mean, we've had people, I mean, we we know shows that are paying charging four thousand dollars to put people on we we know of pr agents that are charging 18 20 25 30 thousand dollars to people to book them on podcast sometimes they're telling them that they have to prep them for a year before they'll book them which i'm like you're gonna have to pay for a whole year before they book you on a podcast like it's really not that hard. I mean, we've seen our inboxes are flooded with PR agents selling, and we have a lot of respect for PR agents and everything else, but it's so funny. I mean, the amount of money that people are being charged to be booked on podcasts, it can be outrageous from what we've seen.

Yeah, so we are not here to bash agencies. That's not the goal of this podcast today. I will say that what you're describing is exactly correct. They're charging thousands and thousands of dollars to help you book podcasts because they have relationships. They can call people. They can reach out to people. But then again, if you run a podcast, say, I mean,

maybe it's a small niche. It's like a women's mental health podcast. It's like a women's like mental health podcast. It's about, you know, like a very specific area, very specific topic. You don't need to be prepped for a year. If you were an expert on this topic or some sort of, you know, doctor, you're a like healer or whatever you are, like if you want to go on this podcast, you know, shoot them a note, reach out to them, like through Just Reach Out. And they might say, you know, hey, like we only book through agencies.

I've never heard that before. But, you know, like the idea is you can reach out to them and say, hey, I would love to be a part of your show. Here's why. Here's what I can bring to your audience. Here's why I'd be valuable to you. And the show is happy because they're getting, like, you know, new types of people to be on the show. And the user is happy because, you know, they're just paying, like, our monthly software fee rather than, you know, like I said, like tens of thousands of dollars to the agency just to do exactly what we're already doing. And so it's much more expensive. Yeah. It's much more inexpensive than, than what you pay a PR agency and you know, PR agency other place, they can help

you form your story. You know, some people can't figure out how to make their story right or how to present it right. PR agency can help you design that format. They can help manage your stuff, but not everyone can afford it. If you're a small entrepreneur, you're just starting out, I can see that your pricing can make sense to them so that they can take in. And it looks like it's kind of a little bit of brand management too, right? Absolutely. Where you can manage your brand. Yeah. On that mention about services as well, I'll mention this because it's actually not really on our website because we don't really push it as much anymore. But our business used to be much more around

combining the idea of a service with the software itself. We're much more, hey, you can go onto our site and use our tool self-service now completely. But we still do offer these services, not anywhere close to agency prices. We're not charging out the window. We're not even trying to make money on our services. We're just sometimes we can sell services to our customers for the purpose of using

our software better. And the reason why I mentioned that is what you described. Sometimes you do need a little help kind of crafting that narrative, thinking through what you should be telling. Hey, like I said, I run a business. I know what I do, but I maybe don't know what the listener would want or what the reader would want from these different journalists. And so we can help you craft these different narratives, help you write these first pitches. Our most popular program is the Jumpstart program. We do a full white glove service for our customers for the first month. We go through everything

with them. We help them craft narratives, write pitches, think through what they could possibly be selling their brand to the media. And then with the full intention of handing it to them, training them on how to do their own PR and how to do it all. And then they run with it the rest of the year. Like it's, we don't, we're not here to sell you services. We're here to help you be more successful with your PR.

And we definitely offer that to our customers as well. If there's companies that want to opt in or journalists that want to opt into your program, how do they do that? Yeah. And so we, we help you, we help our customers reach out to really anybody they want to reach out to. And so, yeah they do that? Yeah, and so we help our customers reach out to really anybody they want to reach out to. And so, yeah, most of the journalists,

our database is massive, but so we're expanding all over the world though. And so I think what's interesting about that is, you know, we have customers, we just had one a few weeks ago who wanted to reach out to a bunch of journalists in Peru and in other parts of Latin America, areas we didn't cover as well in our database.

But the best part about this is that if you want to reach out to certain types of journalists, you can then just kind of state who you want, kind of put them into your list, and we'll go out there and help you find their content information and help you get in touch with them as well. And so that's something that added service we offered to all of our customers

as part of their subscription. I super like that. Like I'll use MuckRack for some of that stuff, trying to find contacts for stuff. It's so amazing to me how many people have books coming out and like their professors and stuff or high-end journalists you know sometimes you know if they're with the Washington Post you can find their email on the Washington Post site and their bio but it's so amazing to me how many people I I can't find an email for I can't get a hold of there's you can't offer the opportunity to come on the show or do something.

And you're just like, you have a book. You're trying to promote it. And no one can reach you. LinkedIn is usually a good place for that. But even then, sometimes they don't respond. Especially really high-end journalists, they usually have handlers. And then lots of professors and stuff. They're really hard to reach.

For some reason, they don't seem very email savvy, as you would. And sometimes it's been quite the hunt down to find these people. Yeah, there's actually authors and people that write books are great use cases for Just Reach Out because unless you are like a very high-end, top-tier author, your publisher is not giving you a ton of PR help. You're kind of on your own to go do that. And so a lot of people will write a book and then sign up for Just Reach Out to help, you know, try to get on podcasts, try to get in front of the different book publishers and

editors of these different publications. It's being a kind of being a self-published or even having a publisher, but just not being, you know, a Tom Clancy level publisher, like an author. You know, we can come to Just Reach Out and use us to kind of promote your book and promote your story that way as well. Yeah. A lot of, so many people are self-publishing now, and they don't have any of the support that they, you know,

that they would like to have. And, you know, some publishers like Wiley, they, you know, they put out some great books with some really high-named people, but they don't give any promotion. They just go, hey, you have fun with that. So it's kind of, wow, okay. All right. So fun is fun.

But yeah, they need all the help they can get. So how does the AI, artificial intelligence, work in the SaaS tool that you guys have? Would we call this a SaaS tool? Yeah, absolutely. It's definitely a SaaS tool, although we like to joke that it's actually SWAS. It's not software as a service,

it's software with a service because we also offer those other potential areas as well for helping people out exactly i mean i'm taking that right now i kind of like the name it has a it has a pizzazz to it i'm trademarking right here on the chris voss show i'm gonna i'm gonna get that tattooed on me the swass give me your swass you know what was that movie, Office Space, where they're like, you need flair. You need some swass. Go ahead. I'm sorry. Yes.

Great movie. Excellent. Yeah. You need some swass. Yes. So the AI, I mean, there's so many different ways it's integrated into the platform. We don't have AI on the platform just so we can say we're AI. That's not really useful.

There's a lot of tools out there that just are AI tools now because they want to be an AI tool. No, what we do is we have, we built it into the system to make it super effective and efficient for you to get your PR done. Most of our customers are, you know, solopreneurs, small business owners,

you know, even bigger organizations and they're running marketing, but they're running 10 other things along with PR. And so they don't have, you know, 10, 20 hours a week to devote to PR. They have maybe two

to three hours a week. So we need to make their time as efficient as possible while using the just reach out platform so what you can do is you can when you log in and you build out what you call your brand like your company you can tell you basically tell us everything you want to know we want to know about your brand so maybe you just wrote a book and you want to tell us all about the different features of your book what you're writing about what are the kind of topics you want to cover and like different types of campaigns you can build around those different narratives so what the ai will do is actually read it interpret that information and feed you hey this seems like a good hook to a journalist this would be a good

way to kind of get a journalist interested in your story and here's why yeah so it can help you kind of synthesize your thoughts and use our kind of best practices for doing pr and help you understand a little bit more that we've trained the ai with to actually do that PR and actually kind of build those narratives out to the journalists. I love it. Go ahead. I'm sorry. Yeah. And then once you actually kind of get that narrative out there, you kind of think through it, we then use the AI to help you find the most relevant journalists to reach out to.

So it's not just go through our database and find out who writes about self-help books. It's really who can actually kind of help you understand. This person actually wrote an article last week about a different person that you know of that kind of doing a similar thing. And you can kind of build your media list that way with the help of AI to find you most relevant kind of results related to your topics based on what you tell it. And so it's not just, you know, helping you craft messaging. It's also helping you find the right journalist to reach out to, to actually build your campaigns around. So it's kind of throughout the process built in there. That's brilliant.

I mean, that's some really great targeting there. That's really awesome targeting because you can really drill down to what you want, find what you want. I mean, finding recent pitches. I mean, up until now, the only way I can do stuff like that is through Google Alerts. And this is really not very good. It's pretty awful. Yeah, there's actually monitoring built into this as well, so that if you wanted to track yourself or your competitors or whomever in there,

we'll, like, once a week, we'll shoot you a note. Hey, did you see, here are some articles this past week on this topic or on this company or on these people about these different things, and it can help you kind of reach out to those journalists and say, hey, I saw you write about my direct competitor last week. Would you mind interested in talking to me? I think we have something interesting to say as well. And it can help you kind of reach out to those journalists and say, hey, I saw you wrote about my direct competitor last week. Would you mind interested in talking to me? I think we have something interesting to say as well.

So you can do that as well to kind of find and use the AI to help you kind of craft who are those best potential new people who have like, as recently as the past week, written about this topic and then make it really easy for you to reach out to them as well. And AI is really going to change the world. I mean, it already is, but is but you know i'm just being dragged along still but it's it's geez you think about the time this could save the disruption that could save in the marketplace you know i mean i i've i've seen great pr agents and i've seen bad

pr agents and this being able to give someone more self-control over what's going on and have an understanding you know of what their PR thing is. And some people like to be hands-on. It's good to delegate. But the pricing, of course, makes all the difference in the world. What do you see the future of what you guys are doing there and the effect that AI is going to have on marketing services such as yours? Yeah. So I think there's like a weird dynamic in this area where some companies are just AI is everything.

And we think that you shouldn't even have to do anything. You should just tell us who you are as a person, who you are as a company, click go. And then we automatically use AI to send out pitches, basically send people different things, reach out to different outlets. And it just, it kind of does everything for you. So you do literally nothing besides

tell it a few sentences about yourself and the AI does the rest. We don't believe that that is the best use case for AI right now in this world. We think the best use case for AI is more like what we described. It is helping to understand what you're trying to do, inform you about that, and then let you still, you know, you own the messaging, you own your story. And so while AI is really helpful, we think that you also should have the opportunity to, you know, edit what it says, tell you what,

tell it what you think it really should be. It kind of helped learn from that. And the best part about it is, as you know, AI can be trained. Our AI is learning from our customers and learning from what's working and what's not. If you want to write a few pitches on your own and to kind of learn, it'll learn from that and learn more about what you're trying to say and then go find you better results and find you better people to reach out to. And so it's really kind of that kind of iterative process that I think is really going to be the best use case for AI right now in the next few years. Here, maybe in 20 years from now, we'll be talking about like how the AI is doing everything for you. But I actually don't believe that that's true right now. I think AI is

an amazing kind of co-pilot, but it's not necessarily like the autopilot yet, in our opinion. You know, I love mucking around with AI image and video creating. And yeah, you're right. The back and forth, as you said, where you can tweak stuff and customize it and dial it into what you're trying to achieve with AI. It's really great because it's such a complimented partner where it can just help you achieve what you want to do. It's almost like having an employee on your side where you're like, hey, can you make this for me or do this for me? And, you know, can you go find this result? Yeah, AI is going to be a really wild thing.

Now, for people on board with your service or find out more about it, they can evidently book a demo according to your website. Yeah, you can log on to JustReachOut.io, book a demo with us. You'll learn more about it. We have great videos, tutorials around all the different modules we have. We described some of them here on the show. If you want to kind of learn more about them, just click through the different pages there on the different products. And yeah, it's a great way to kind of learn more

about what we do and how you can use JustReachOut for your own business. And I think you guys offer a free trial so people can try it, I think. We do, yeah. We offer a week for free trial. I always say PR takes more than seven days. You might not get all the results you want in one week, but it really can show you the power of this tool, what it can do for you. You can get a lot done in a week and then see if this is the right tool for you and then stay with us or cancel. It's up to you. It's pretty amazing, man. The future. We live in the future, folks. The future is here.

Anything more we need to know about, just reach out before we go. Yeah. I mean, so shameless plug here for our newsletter. We were talking about AI and how it can be really helpful to people. We actually heard from our customers. They wanted to learn more about AI in general, not just about AI in PR software. And so we actually do a great newsletter that just gives you every week, you know, a different topic about AI. This week actually coming out later today

is all about what you described here before about, you know, crafting those and then going back and forth with the AI and kind of learning, having to learn from what you're saying. That's kind of a really nice way to do that. That's where they're teaching that one this week. And yeah, and also just for the Chris Voss Show listeners,

if you want to try us out, we're happy to give you a discount through Just Reach Out. You can get half off, so 50% off your first three months with us. Just sign up. Tell us that you heard about us from the Chris Voss Show. Or if you book a demo, just let me know. Obviously, we can put that in our notes as well, and then you'll get that half off for the first three months.

I see on your website you have several things you can learn, so things to help people. So how to write a media pitch. That's what we talk to people all day long about. Bring your So things to help people. So how to write a media pitch. We talk to people all day long about bring your media points to the show. How to build relationships with journalists. The Quora PR strategy. Is there a PR strategy for Quora? I've never heard of that yet. I guess there's an unknown rock that I have not overturned in my knowledge. Yeah. Check out our blog. We have some great, amazing blog posts out there about different topics, as well as when you do sign up for Just Reach Out, if you scroll to the bottom left of the screen we have a whole help

center including a pr master class free of charge for our customers so if you want to go learn you know it's about pr not just about just reach out but it's just about how to do pr better how to write a good pitch how to write a good story in a narrative check out our master class broken down little bite-sized videos it's great our customers love it it's a really great way to learn more about pr i've always been wondering what's going on with Cora lately I mean it's great for questions and stuff I remember when it first came out it was like really huge it was one of the first like sort of unicorns at first it just rocket-chipped up and it's kind of just kind of had a steady burn all these years so still I still use it

still useful tool do you really yeah I need a I'll have to watch your video here on the Cora Cora PR hack and learn more about what's going on here. Maybe we have to make a bunch of articles over there. Why does the Chris Foss show suck? No, it's probably the host. You know what's funny is those PR things they'll put on TikTok where they'll be like they're selling, I don't know, underwear or something. They're selling everything on TikTok now. It's almost kind of annoying.

But they're selling something, whatever the product is is so let's just say in this case it's underwear and in there and they're like and they do these posts like why i would never buy this underwear you've seen that they're like it's like alternative or opposite posts i would never buy these underwear because they fit really well and they feel good and they're really inexpensive. And you're like, what? You know, it's kind of interesting. You think you're going to get some trolling sort of shit slinging and then you're like, wait, I think I just got sold the product. Did I just order something?

Yeah, you got to be careful. A couple clicks, all of a sudden you're getting some fresh new $100 underwear sent to your door. There's a technique that people do that is Bob a ripoff thing. You got to be careful. A couple clicks, all of a sudden, you're getting some fresh new $100 underwear sent to your door. There's a technique that people do that is Bob a ripoff thing. Have you seen that where they do their own? They do a post. It's usually guys who are selling courses and programs, but they'll do a pre-ripoff post in case everyone accuses them of being a ripoff. They'll be like, is Bob a ripoff artist? And then they detail what Bob does.

And you think at first it's like someone's knocking Bob. So anyway, I guess it's a strategy. Yeah, I mean, listen, reality works. And so if you find a way that works, great. A lot of our customers love the old traditional way of just telling a good story. But if telling people you're a rip-off makes people think you're not a ripoff, then by all means, Bob, go for it. It's a really weird opposite day sort of thing.

So give us your.io as we go out and final pitch on how they can onboard, book a demo with you guys, et cetera, et cetera. Yeah, www.justreachout.io. You can't miss it. Top of the screen, click on Book a Demo. Like I said, if you want to sign up and try us out on the free trial, www.justreachout.io. You can't miss it. Top of the screen, click on book a demo. Let us, like I said, if you want to sign up and try us out on the free trial,

by all means do so just in the box where it says where you heard about us. Tell us the Chris Voss show so we can give you a discount and yeah, learn more about us. You can also reach me at John J O N at just reach out.io. By all means. I love hearing from customers. I love hearing from prospective customers. What do you want to learn more about?

What do you want to do? Please? By all means. I answer every single email myself. So please, please do send them. Thanks, John, for coming to the show. We really appreciate it. Thank you, Chris. Man, AI has changed the world. I'm just

holding on for dear life. I'm usually really good at innovation stuff, but this AI, man, it's moving fast. I'm just holding on for dear life going, what? I'm getting there. But the contributes that it has, one of the things I really enjoyed about the open AI generative, whatever things, is it really helps peak your creativity.

And here's an example people use with what you're doing there. So when I started one of my first multimillionaire companies, we started with $2,000. We sent out a shotgun mail. And this is back in pre-computer days. And it was like 100 pieces of mail, and it had different segments on it. And my business partner is, we just want to do this one thing that we started the company on. We're just going to keep doing that. And I'm like, but it's not very profitable. It's really thin margins.

And it's really annoying. It's 24 hours a day doing hospital blood pickup and send to lab testing. It's really a lot of high stress. And so I said, we're going to send out 10 emails, and I'm going to block it between four or five different venues. And the one group of people that I never thought would be a thing were mortgage companies. And we sent out that 100-person email, and the one thing that we didn't think was going to work was mortgage companies, and they exploded, and they became our number one client base.

So my point is with some of these AI systems that are now being built, you can find niches, and you could probably find, you know, hey, this person, you know, build relationships with journalists. You know, there's a lot of journalists that like me. I don't think there's any journalists that hate me. I'm pretty nice to everybody. They've all been on the show. But, you know, you can find people that really like your flavor.

You know, there's some people that really love the show. And I like talking to them and stuff. Some of them are on CNN. And having a back conversation with them about politics or, know whatever's going on in the world but you know it gives you you can play with that creativity i guess is what i'm saying and you can maybe open up some doors and some options for yourself by playing with the ai that's what i really like about it i mean i get so creative i at one point i was like you know i probably could write a novel just by and then create the scenes in ai and like i started doing these designs in ai and i was like i could write a novel and i could i could start like just scene by scene i could draw it just like a story

board in a movie and then i could write it out and stuff i don't know if it'll work but you know it just it just juices that creative mind yeah there's i was mentioning before like our newsletter this week is on prompt engineering so it's like how do you tell it how do you prompt how do you create your prompts in the best way possible to give it what you want it to tell you and so like when you think about create creative processes it's very important to be like have a back and forth have a relationship with the ai over the course of your session with it so it knows more what you're doing hey read this thing i wrote last week and now write in that tone very normal thing to do it's like things like that you can do

to like instead of just describing how that you want it to write say read this read these three read these five writing samples and now write in that tone it can do that it's like very it's like there's different ways you can kind of train it to be a little bit better about doing exactly what you want it to do. Yeah. You know, I build a relationship with AI too. I take it out to dinner. We do Friday night dates, couples and stuff.

I take it out for drinks. You know, make sure it's happy. You know, you got to do those date nights. I'm always very nice. I write please. I write hello. I write please and thank you in my prompts. You have to be nice because one day if they take over,

I want them to remember that I was nice from the beginning. I like that. That's a good strategy. Dun, dun, dun, dun, dun. I always think of any time I see those Boston Anemic dogs, I really get thinking about it. It's always that Terminator music that comes to my head when the movie opens in Terminator 2.

Dun, dun, dun, dun, dun. And I think the skull gets crushed by the by the Terminator your movie references are great for me you're now an office space Terminator 2 you're really killing me today this is good so thank you very much Sean for coming to the show we really appreciate it thanks for tuning in go to goodreads.com, 4chesschristmas

linkedin.com, 4chesschristmas, chrismas1 the tiktokity all those crazy stupid places on the internet that people are as you can yak me Thanks for tuning in be good to each other. Stay safe. We'll see you next time