The Chris Voss Show - The Chris Voss Show Podcast – Simon Lüthi, CEO and founder of Healthee.world, Applied Neuro-Cellular Therapy on Health for Yourself and Business

Episode Date: September 20, 2023

Simon Lüthi, CEO and founder of Healthee.world, Applied Neuro-Cellular Therapy on Health for Yourself and Business Simonluthi.com Healthee.world Biography Simon Lüthi is a transformational and... customer-centric executive who ensures the well-being of employees and boosts organizational effectiveness by devising robust strategies, facilitating innovation, and launching system-wide changes. As an expert in health, wellness and travel who provides inspiring thought leadership, Simon cultivates a culture of mindfulness that yields team satisfaction, loyalty, and retention and enables employee development. He is the CEO and founder of Healthee.world, a unique Wellness-as-a-Service software platform, helping companies save money on healthcare costs, and encouraging their employees to stay or get healthy. Simon also serves as the founder and chief wellness officer at Sacred Healing LLC, where he has leveraged a personal health crisis to enhance the well-being of 300+ clients with a focus on healing trauma, physical pain, and mental and emotional limitations. Simon is the creator of “Applied Neuro-Cellular Therapy,” which combines modern technology and ancient wisdom into a unique and powerful healing modality.

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Starting point is 00:00:00 You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. It's Voss here from thechrisvossshow.com, thechrisvossshow.com. Welcome to the big show, our family and friends. Welcome to Chris Voss Show.com. Welcome to the big show, our family and friends. Welcome to the Chris Voss Show family.
Starting point is 00:00:52 The place where you sit down every day on the couch and we just get around and we eat some nachos and chips. And, I don't know, we drink a beer. You don't have to drink beer. I don't drink anymore. And then we, I don't know, watch the podcast or something. Is that what people do when they're watching the podcast? People don't watch the podcast because they listen to it. Anyway, guys, be sure, as always, refer the show to your family, friends, and relatives because we need more listeners. We're pumping out two to three shows a weekday, 10 to 15 a week, and we're trying to get to 1,000 shows
Starting point is 00:01:15 this year. Do you know we did 650 shows last year in like 260 workdays because we don't do weekends? That's how crazy we are. There's so much good stuff for you to do and so many brilliant minds. And once again, no surprise to anyone's because you've been listening for 15 years. We have the smartest guests on the show. We have another gentleman on the show who's joining us today.
Starting point is 00:01:34 We're going to be talking about wellness and health and healing, which is like what I need, mostly a frontal lobotomy. But let's be honest. I need all the help I can get. Simon Lutie is joining us on the show today. He's going to be talking to us about his company, his startup and entrepreneurism and wellness and kind of his life journey that led him down this road. He is a transformational and customer-centric executive who ensures the well-being of employees and boosts organizational effectiveness by devising robust strategies, facilitating innovation, and launching system-wide changes.
Starting point is 00:02:13 As an expert in health, wellness, and travel, who provides inspiring thought leadership, he cultivates a culture of mindfulness that yields team satisfaction, loyalty, retention, and enables employee development. Everyone wants that these days. He's the CEO and founder of Healthy.World, and it's kind of spelled interesting. We'll get into that. As a unique wellness as a service software platform.
Starting point is 00:02:39 He helps companies save money on healthcare costs and encouraging their employees to stay or get healthy because that saves everybody. Life is good. He serves as the founder and chief wellness officer at Sacred Healing LLC, where he's leveraged a personal health crisis to enhance the well-being of 300 plus clients focusing on healing trauma, physical pain, and mental and emotional limitations. And he's the creator of applied neurocellular therapy which combines modern technology ancient wisdom and a unique powerful healing modality welcome the show how are you sir i'm good chris how are you i am excellent didn't that just give you the brain bleed i was just thinking of like the intro you know like just the bio itself it's monday for me it's a good bio it's monday for me so i'm still
Starting point is 00:03:25 kind of brain bleeding uh it's kind of funny we do all those shows all week long and then i and then i just go try and forget about everything for the weekend and i come back on monday i'm like how do you work the show again which buttons do i push i think there's some sort of uh you know how women have that thing where they have a baby and they forget all the pain that went into it and they're just like i'm gonna have another and you're like do you remember last time yeah or the time before you know the three times before that and i guess that's how i am but i love the show and it isn't a pain so uh give us uh let's run through the dot coms or dot health as it were uh so that people have all your plugs look at all the plugs in yeah thanks thanks for having me um you know this all started about
Starting point is 00:04:05 seven years ago when i had my own health crisis i was uh couldn't even get out of bed my hands were swollen shot i was you know what you do you go to the best clinics uh you know that that you have around that nobody could figure out what the hell was going on with me until i was uh ended up being misdiagnosed um and that really started my own journey of like figuring out, hey, like healthcare in America is broken. We got to do something about it. You know, we got to help people. It can't be that people are running from doctor to doctor to doctor,
Starting point is 00:04:35 can't figure it out. And you throw a bunch of pills at it. So that's really what kind of this started for me. Starting with sacred healing, like you mentioned, my own private energy practice. And then now really in the early stages of my startup, healthy.world. And I'm excited to share, you know, what I've learned and hopefully help some listeners along the way. And I think you had a battle of cancer too after that, right?
Starting point is 00:05:01 You know, 2020 is one of those years that you probably should just blow up like, you know have the pandemic and then june that's right yeah i got about with cancer i'm happy to say i'm completely healthy awesome as a result of it but you know it seems like when the man above like throws some stuff at you you just you know take it as it goes and and make the best out of it it's a bit of a sadist from what i understand that's why i'm an atheist uh he's gotta get some interesting attitudes about throwing things at people but you know he's god so he's on the um omnipotent and clearly i can't even pronounce it so he probably can't isn't that like joe almighty with uh you know smite me you all might be smiter so uh you know that's kind of how i felt about 2020 yeah we all kind of got smitten in 2020 with something. I heard about it. Yeah, so it's
Starting point is 00:05:47 still wandering around. So let's get into it. So you decide that you get diagnosed with this, and they throw you a bunch of stuff. Where do you kind of get to this healing part? Where do you discover that, hey, man, maybe taking pills with 50 000 um side effects that you got to take more pills for to counter those side effects they have side effects you got to take as you get down this road you know it's been interesting for me i think i've always been connected with the right people at the right uh journey and in my life um you know as i said i found myself not getting out of bed but i have to tell or give to the doctor things. He said one quick thing.
Starting point is 00:06:27 He said, all right, well, I'm going to put you on this malaria medication, and I need you to go see an ophthalmologist because there's a small chance that you could go blind. And I go, my eyes are the only fucking thing that are working. Why would I mess with it? But thank you, doctor. That was really great. That really started me on the journey
Starting point is 00:06:45 of like there's got to be something else out there i wanted to get to the bottom of it um i was lucky enough to uh i'm swiss by birth so i knew of a clinic in switzerland that i could go to and they deal with a lot of end of the road where the american system fails and i was finally properly diagnosed so it ended up actually being a heavy metal toxicity uh food poisoning uh or a food allergy that i've had and uh all of that really could be cured by by applying the right uh you know chelation therapy so that's where a lot of my physical health at least started to uh come back i had a friend who went to switzerland for some therapy that was kind of uh unique and holistic i wonder if there's the same company it's kind of weird i'll have to look into it he was really vague
Starting point is 00:07:29 about the whole thing because on facebook everyone's like what are you doing you know that whole sort of thing but obviously it worked for you right oh absolutely i mean it's you know it's amazing when you can't get out of bed and then you actually do the right treatments and you can dance again like as i said i don't i don't, I don't take any medication. I, I take a couple of supplements, uh, you know, more like good vitamins and minerals, but, uh, I don't take any, any pharmaceuticals anymore. There you go. And neither do I wink, wink, nothing from Las Vegas. Uh, let's see. Uh, it might be a little herb there every now and then, but not in any quantity. So tell us a bit.
Starting point is 00:08:09 So what's the first company you start? Because you're in a few different things. Walk us through the timeline. Yeah. So I've been in corporate for 30 years. So I worked for, can I even mention that? Let's just say it's a large credit card company that I work for. Yeah.
Starting point is 00:08:24 You know, that also has a blue background for those that wonder. And I've been in travel and in financial services for a lot of time. Then I had my first startup back in 2012 that dealt with business travel and expense management and really opened up my eyes. Like they always say, startup is not for the faint of heart. You know, like there's always pivot startup is not for the faint of heart. There's always pivoting and doing a little bit of left turn and right turn. But I'm now in my early 50s, and I felt like I have still some gas left in the tank.
Starting point is 00:08:57 I hope so. Based on my own health story. I'm there too with you. Are you? Congratulations. I'm 55. I hope there's gas in the tank. I'm checking it. It's running on empty. Hey, if you're getting to 1,000 shows, you still are doing a good job. It's running on empty, as Jackson Brown used to say, but I'm trying. Yep.
Starting point is 00:09:12 And so I just started Healthy.World. As I said, it's a wellness and software company that is going to provide adjacent health benefits to employers and their employees. Because, you know, post-COVID, post-pandemic, you know, employees are looking for companies and employers that care. And at the same token, you know, we can't continue going down, you know, the road of just popping pills left and right. It's really about, you know, taking care of our physical bodies, taking care of our mental bodies as well. And that's really what this is going to be focused on. There go and you know having employees around is a pretty cool idea um you know
Starting point is 00:09:51 uh you uh you want your employees to be healthy because if they're sick and in the hospital at time well you can't you can't uh you can't drive them like mules and work harder damn it no i'm just kidding don't do that people that's a joke yeah you know and authenticity is just big right i mean there's too many people out there that are just you know driving to the boss the boss ego game uh but one of the things i've learned was you know showing up authentically myself and i become a little bit of the the green smoothie um evangelist but really this is one of those things that that i believe in in the morning you know not putting a whole lot of carbs in but uh you know eating healthier get that green smoothie what do you got in that green smoothie by the way uh it's pretty pretty
Starting point is 00:10:36 simple it has uh coconut water it has kale it has a pear it has some avocado lemon juice ginger there you go. Ginger. That's good too. Get a little bit of spice in the morning as well. I like that. There you go. Yeah.
Starting point is 00:10:58 I was trying to get, I was learning that most people, I think it was like 96% of people are potassium deficiency. Deficient. Deficiency. Either one. Pick your juice. And I was reading about it and i was so i was trying to come up with ways to try and and you need like 500 grams or milligrams of potassium a day or 5 000 actually which is quite a lot like a lot and i i was reading about it and of course i'm i'm you know working out going to the gym and uh uh so i was
Starting point is 00:11:27 looking at beet tops and all these different you know bananas you can eat but there's a high glycemic hit that you take and sugar um and so i was looking a lot of different things and i found coconut water um and i buy these cans at the store that have uh about a thousand milligrams or milligrams or milligram whatever they have a thousand of the five thousand i need and one can for uh to get my potassium up and so if i just drink four or five of those a day i've got my my stuff that's pretty cool huh yeah absolutely in fact good friend of mine uh almost thought he had a heart attack on a business trip and then came out potassium deficient so that was uh yeah they found out now granted you know you're doing you're in the right thing but and you probably hate me
Starting point is 00:12:09 saying this but you know a lot of the stuff has to do with healthy liver and uh you know healthy lymphatic system because that also influences a healthy heart so there's you know some other things yeah that i drank for 20 years uh hard so uh my liver left a long time ago. It's like, we're out. Bye. See you. Well, the good news is with the liver, it regenerates itself. That's true.
Starting point is 00:12:31 You know, every single time. It's, you know, it's not too late. We're in union talks right now, so we're going to see if we can work that out and see if we can all get along. But that's beside the point. So let's get into what do do you do for clients how do you help them with your company i am understanding this is a service too as well that's right yeah that's right yeah so we're really an adjacent uh benefits company meaning you know for the time
Starting point is 00:12:56 being we're working more on alternative you know treatments acupuncture nutrition you know all the things that you don't get and it's it's really about keeping people healthy or getting them healthy if they're in the middle of a health crisis. You know, we've got rewards built in as well because a lot of people fall off the wagon, right? You've been there. I've been there. You have New Year's resolutions.
Starting point is 00:13:19 And then, I don't know, like it gets too tired. I always thought you were supposed to fall off the wagon. I thought that was half the fun. And, you know, one of the things we did find is that if you give people tools to, you know, be rewarded, that that is really, you know, keeping you engaged. Whether that's, you know, free meals, free massages, all that good stuff. I'm into all that. There you go. Anything free, pretty much.
Starting point is 00:13:42 You know, that's how I roll. So do you sell this to companies, per se, or individuals? No, we're selling it or getting ready to sell it to companies. This is really something that we want to give to them so that they can, in turn, give it to their employees as well. And really what we believe, we have a hypothesis that as you lean into the overall health and wellness, you should be able to drive down your health cost liability as well. Like next to salary benefits
Starting point is 00:14:14 is the largest expense that a company has. And, you know, that's really, I think the next frontier. Definitely. I mean, the cost for health and the cost for downtime when someone's really sick like i've had i've had top producers they'll be out for a while um they'll come down with something
Starting point is 00:14:31 or you know something will happen and uh if they're down for a long time it can really affect your bottom line in fact if they're one of the top producers you're like really screwed so um yeah it makes all the difference in the world and then the costs uh you know companies don't a lot of people don't understand when you when you're a company you buy a policy it's a you know blanket policy not really blanket but you know what i mean the uh the health of all your workers factors into it so you have one person or a few people who are very sick and using up all the health things i mean that's just a fact of life you're always going to have those people on the curve but you know it increases the policy
Starting point is 00:15:09 costs for the company and and everyone else actually in the pool so um there you go there you go uh so give us a uh there now there's do we cover the other company that you have i think yes the sacred healing is uh it's my private practice as i mentioned that's really where Uh, there, now there's, uh, do we cover the other company that you have? I think. Yeah. So sacred healing is, uh, it's my private practice. As I mentioned, that's really where the applied neurocellular therapy is coming out of. Um, so this is something that I've gotten into while I was sick the first time around. Um, and we're getting a little bit into the woo woo aspect of, of all of this, right? So can you actually heal people by you know by putting
Starting point is 00:15:45 hands on and but it's really uh ancient wisdom that's been around for thousands of years right even if you think about a mom that uh you know the child falls it's what you do the first thing you put the hand on you know rub the knee or you know rub the hand and all that so that's really a little bit of what this what this is all about in fact there's studies that if you have an energy healer um at a surgeon's you know if somebody goes through surgery uh you have an energy healer there that you have a 30 to 40 percent faster recovery rate and it's somebody that's not there so there's something there you can't science can't really prove it uh but it's a fascinating uh you know topic that I got interested in in 16 and still, to this day, seeing clients every day. Well, we've had metaphysical people, not metaphysical.
Starting point is 00:16:31 We've had people on the study of the body and what it does. I'm trying to think of the scientific term. But there's something about human touch, humans being near each other. We do give off an energy. There's dopamine and different things that happen in the brain. Serotonin, dopamine hits when we see each other's faces. I mean, we're sitting here looking at each other right now. There's serotonin and dopamine.
Starting point is 00:16:54 I don't know which one it is, but there's different things that we're doing and that our brain is interacting with that is running chemicals that's keeping everything going, keeping my stupid mouth running. And so there's something to that, I really believe. You can sense people are nearby you, especially the close by, or hugging, holding, touching. There's all sorts of things that sets off in the brain. That's one of the problems we have with these 2D cell phones
Starting point is 00:17:23 and stuff like that. So you develop this you you help clients how do the clients reach out to you and find out more about that and work with you yeah that's right so um you know just to you know add to that i've had people with chronic nerve pain that were going from doctor to doctor to doctor also well treatment there you know they're well um and uh you know i get a lot of folks that are coming through the website um i work with other naturopathic docs i work with osteopaths i work with chiropractors and even chiropractors you know like everybody is going to a chiropractor to get adjusted but even those guys will say you know i can't do more you need
Starting point is 00:18:00 to do something else and so that's sort of like where where i come in and we're really healing deeply you know karmic related stuff ancestral things um you know stuff that you've gone through yourself you know through our upbringing our families and all that so it's it's pretty interesting when you start to heal on not just the physical side but the the emotional the intellectual and the uh the spiritual side of things that stuff just can you know yeah there's a lot of stuff that people attach emotionally in trauma and i think we had some on the show talking about this where if you know when you have a traumatic experience or some sort of event or something to put you in fight or flight mode it can leave an emotional imprint and that affects you like you know a good example is if't know, you, you get on a train and it crashes,
Starting point is 00:18:49 you're riding a car and it crashes your, your brain apprehensively just to protect you will be like, Hey, I don't know about the whole car thing. Um, every time you get in a car, it's just, it's going to be there. And so, yeah, there's some people that need cleaning and different things to recognize that that emotion is there. The body keeps the score, no doubt. And that's really where the applied neurocellular therapy is coming in. You know, what was interesting to me, I have clients, or I would say I have three types of clients. I have the ones and done.
Starting point is 00:19:21 They come one time. They're healthy. They're, you know, off and running. I have others that have to come a couple times and have others that it doesn't work at all. And I was really fascinated by that latter one. Right. So I'm doing the same thing. What is it?
Starting point is 00:19:34 Is it something, you know, in their attitude, you know, that they feel like, well, I don't know, we'll try it. Yeah. If it doesn't work, it doesn't hurt, you know, that kind of stuff. But what I found was what was really fascinated is that there is some kind of neurological pathway to the cell structure and if that can be interrupted just long enough uh that you can go in on the body that you can actually go much much much deeper so you know we're talking pain removal we're talking about ptsd we're talking about you know deeply traumatic experience like mentioned, that can just be eradicated. There you go. I was just listening to Sam Harris's podcast
Starting point is 00:20:09 recently, you know, he had an older guest on from a ways back and I was listening to it and they were talking about, you know, meditation and transcendentalism and duality and things of that nature. And one of the things they were talking about was that, um, why people can be given a pill that's a placebo and it will work for them. Yep. Uh, and people, they are given a normal pill, you know,
Starting point is 00:20:35 and do the same. And they talk about why the brain can operate that way and why there's a lot of self healing that can take place, uh, because of the power of, you know, I don't want to woo-woo it and call it positive, positive whatever, but the brain thinks it and makes it happen.
Starting point is 00:20:54 I mean, we're kind of an amazing body when it comes down to it, at least not mine. That's what they tell me on Tinder. No, I mean, absolutely right, right? The body can heal itself if you give it if you give it a chance so you know in some cases it's nutrition but like you said the the the positive mindset and you know positive affirmations absolutely can have uh you know a big impact and you know in fact there's you know if we want to get a little bit into the you know the spiritual side of things
Starting point is 00:21:22 you know there's the the law of attraction. So there's, uh, people probably talk about it. So there's the Joe dispensers out there or the Bruce Lifton's of the world. Uh, you know, that talk a little bit about the biology of belief. But what I mean by that is,
Starting point is 00:21:35 uh, and it drove my ex wife crazy. I could manifest a free parking spot in front of the restaurant. Every time. Like I said, I will find that free parking or the open parking spot in front i don't want to walk and it happens every time why is that right is that uh because we're giving it positive energy into the universe same with same with the healing abilities right i
Starting point is 00:21:58 think if we're staying positive and open to it lots can definitely definitely i mean uh there is a lot of background on that like i said there's the there's the thing with uh where people you know just having a positive mental attitude um we had a leadership coach from west point who runs the big leadership training program there for many years he came on the show and he wrote a book about how you know sometimes just having confidence and you know fake it a little, make it. But you do have to do the work can make all the difference because convincing your brain of, you know, Olympiads and NFL players, they all use this technology. You know, thinking helps you kind of achieve what you want to take and do.
Starting point is 00:22:40 You have something you called Flosson. Am I pronouncing that correctly? Flosson? Flosson. Am I pronouncing that correctly? Flossom? Flossom. Yeah. What is that? So based on the whole positive mindset, I created this campaign called Flossom. And it's basically a work game out of flaws and awesome.
Starting point is 00:23:00 Oh, okay. And it basically talks a little bit about, hey, from the moment we open our eyes, as a baby, we kind of see the world, you know, through this outside lens, we never really qualify whether what I'm seeing is right or wrong. But you know, so if somebody wears these shoes, or, you know, like, why do we think, oh, I'm too fat, or, oh, you know, gray hair, you know, hair is going out and all that stuff um so what i'm really trying to do with this campaign is to accept our flaws and embrace them and really you know achieve greatness through all of that stuff so i think focus less on what you're not good at and and focus more on the stuff that you're really really really strong that's good advice because the stuff that you're strong at is usually the stuff you're going to like doing a whole lot better than if you try to do something like if i ever was like hey i want to become an olympic swimmer that does not sound fun to me at all but you know i might get this attitude like we're going to make this work and i'm becoming an olympic swimmer and of course at
Starting point is 00:23:59 55 it's probably a little not on my radar never Never know. Never know. You might just have to jump in and do it. I'm having a negative attitude here. I've been corrected. So there you go. You just don't want to get up at 6 in the morning to jump in. You are correct, sir. You are correct, sir. And all that other stuff, that whole swimming thing,
Starting point is 00:24:18 like I'm like, can I call somebody that can do that for me? That would be just fine. So there you go. But let's see. What else have we talked about discussed about your business and how you guys do things so uh one of the things um that i just wanted to touch base on is the applied neurosolar therapy right so talks a bit about using modern technology and ancient wisdom so i don't know whether a lot of people know about that there's a company in germany they have a tool out called global diagnostics and they actually worked with nasa to uh to treat people in uh or astronauts on the space station so if you think about it
Starting point is 00:24:56 you can take the whole freaking pharmacy up there well i guess you could but you know like on on small spaces you can't really do that so what what they found is that it's actually possible to send medication and or supplements through time and space up there to treat them. And so that's a little out there in terms of, but if we're all vibrational beings and we're all connected, like, you know, it should be possible to do that. So that's one thing that I've started a couple of years ago with global diagnostics and a little tool called Healy, maybe, you know, some of your listeners know it. And you can do a bunch of stuff in kind of the remote things, whether that's, you know, sending remote homeopathics, and it's pretty crazy to like do a diagnosis on it and be pretty freaking accurate in terms of what shows up, whether that's skin issues or whether that's hormonal imbalances and all that. And then I just kind of could never really pinpoint it all the way down.
Starting point is 00:25:57 So the latest thing that I'm using in my practice is a hypnagogic lamp. Think of it as a LED color and stroboscope that basically activates your alpha, beta, theta, delta waves. And I'm coming back again to like, it's basically an LSD trip without drugs. Like,
Starting point is 00:26:18 like, you know, how do we have this in the sixties? Nixon probably didn't have to like, you know, kill all the drugs. We could have just done that, like, artificially. Well, he was trying to get people not to vote, too.
Starting point is 00:26:27 He was targeting a group of people. They didn't want to vote. But, you know, I mean, this whole stuff is coming back now. So all the psilocybin and, you know, the micro and macro dosing now, all that stuff. So what I'm doing is it's a completely drug-free induction of healing energies
Starting point is 00:26:43 and it goes back into, like, severing the neurological pathways from the cellular structure so that the body can heal much, much, much faster. There you go. There you go. That's all the, you know, anything that can make everybody heal faster. That's definitely ideal. Definitely. So anything more we haven't touched on before we go out or any of your final thoughts?
Starting point is 00:27:07 I would just basically say my story is really kind of the phoenix rising from the ashes. So if I can heal from what I've had twice now in a couple of these healing practices, like anyone can really heal, I would say encourage. And this isn't just about diet and exercise because everybody will tell you like, you know, eat healthier and go exercise. You know, for me, it's really about a positive mindset. So, you know, my encouragement to everyone is, you know, get up in the morning, practice thankfulness, not just mindfulness, but thankfulness, being alive.
Starting point is 00:27:40 And, and that can do wonders for you as well. Definitely. I think there's some science behind that too about gratefulness and and uh the energy and feeling you get from it what it tells your body that hey i'm doing a good job you know it's like a pat on the back instead of just kicking yourself all the time going i suck yeah that's right exactly and uh yeah no thanks for letting me be uh on your show. I am.
Starting point is 00:28:06 I would also say anyone that is interested in hearing more about what we're up to at healthy or become an investor, become involved, you know, please reach out to me. Would love to have a conversation. There you go. It's been wonderful to have you on the show.
Starting point is 00:28:19 Give us all the dots, comms or dots, health, all that stuff. Yeah. So healthy.worlds, sacredhealing.us or health, all that stuff. Yeah. So healthy.world, sacredhealing.us, or simonegrucci.com.
Starting point is 00:28:30 Simone, thank you very much for coming to the show. We really appreciate it, man. Thanks, Chris. It was fun.
Starting point is 00:28:34 There you go. And thanks, Manas, for tuning in. Go to goodreads.com, fortune.christmas, linkedin.com, fortune.christmas,
Starting point is 00:28:39 youtube.com, fortune.christmas, and chrismas1 on TikTok. Thanks for being here. Stay tuned for future, uh, wonderful episodes and guests, and we'll see you guys next time.

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