The Chris Voss Show - The Chris Voss Show Podcast – Supply Chain Ups and Downs by Kerim Kfuri

Episode Date: June 1, 2025

Version 1.0.0 Supply Chain Ups and Downs by Kerim Kfuri Supplychainupsanddowns.com Amazon.com You're a college student studying SCM or a supply chain management professional wanting more knowledge.... This book is an essential guide to cross-border trade and supply chain management. Whether you’re just starting in the field or seeking to refresh your knowledge, this comprehensive book covers everything from A to Z, ensuring you’re equipped with the expertise needed for success. From prototyping to sustainability, explore every aspect of the supply chain journey, gaining insights that will elevate your understanding and impact. Focused on practical applications and real-world scenarios, this definitive guide is your go-to resource for mastering all facets of this dynamic, ever-changing industry. The journey begins with 20-year veteran Kfuri’s philosophy, emphasizing the interconnectedness of logistical components while spotlighting the delicate balance between suppliers and customers, akin to a lever's dynamic ups and downs. For the first time, Kfuri reveals his three-pillar quality control management system, PPI Pyramid diagrams, and innovative Supply Chain Socio-Economics theory, each designed to explain and mitigate risks in mass production and SCM.About the author As a global entrepreneur, I am ever-curious, ever-growing, and ever-learning. Throughout my career, I have spearheaded numerous ventures that have significantly impacted the supply chain industry, all committed to innovation and excellence. I'm passionate about sharing my knowledge of this complex industry in classrooms with students studying supply chain management, at corporations and industry conferences.

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Starting point is 00:00:00 You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times. Cause you're about to go on a monster education rollercoaster
Starting point is 00:00:32 with your brain. Now here's your host, Chris Voss. Hi folks, it's Voss here from thechrisvossshow.com. Ladies and gentlemen, the Iron Ladies, as you see that makes it official. Welcome to the big show. As always, The Chris Voss Show for 16 years, 24 and a half episodes. We bring you The Chris Voss Show with all the just amazing stuff and mindset we bring to the show. Today, we have another amazing young man on the show. We're going to get into some of the details
Starting point is 00:01:00 with him, et cetera, et cetera. Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Voss show. Some guests to the show may be advertising on the podcast, but it is not an endorsement or review of any kind. Kareem Kufuri is joining us on the show. He is the president CEO of the Atlas Network LLC, a global network LLC supply chain offering comprehensive end to end services, including consulting, product development, factory selection, mass
Starting point is 00:01:33 production, oversight management, quality control, documentation, logistics, shipping, and storage. He's also a thought leader, public supply, uh, public speaker and author of supply chains, ups and downs. He's also the founder of the supply and demand show on YouTube. And additionally, he's held a position in NASD, Accenture, SCC, Friedman Billings, Ramsey, and 24 media. Welcome to the show.
Starting point is 00:01:59 How are you, sir? Very, very good. Thank you. And I apologize that you had to read all that. That's a lot of information. You've done a lot of stuff. So that's pretty freaking cool. Give us your dot coms.
Starting point is 00:02:09 Where can people find you on the interwebs? Sure. Absolutely. So for any thought leadership or consulting public speaking stuff, it's Kareem Kufuri.com for any global supply chain solutions or assistance with manufacturing. It's the Atlas network.com. And then for the book, it's supply chain ups and downs.com or on Amazon. The book is called supply chain ups and downs.
Starting point is 00:02:35 Other than that, all the social media stuff I've got, you know, presence in different places and trying to make this complicated industry more relatable. You know, I'm, I'm Google me. I'm around. Kareem Kufuri. Do I have that correct? Correct. Kareem Kufuri. We've been rushing into the show. So we missed that part that I normally clarify. So, uh,
Starting point is 00:02:56 the book supply chains, ups and downs came out September 6th, 2024. Give us a 30,000 over you. What's inside this new book. Yeah, absolutely. I mean, you know, this industry is super complicated, but it touches every single one of our lives every single day. And so I just felt like I wanted to write something that had a very kind of relatable voice for different people, consumers, business people, students who wanted to know and understand sort of the basics of the supply chain space, why it matters, and how it impacts our daily lives. And that's the goal. It's really a 150 page, you know, a book that is very digestible and very easy to consume. And then that was the main purpose of it. Because, you know, after the pandemic, the word supply chain was
Starting point is 00:03:43 everywhere. People couldn't get toilet paper, they couldn't get what they needed. When they went to the supermarket, they didn't know why they didn't understand why. And there was a lot of misinformation around what it all really meant. And then fast forward to now, you know, with everything having with tariffs and globalization, what's happening with near shoring and these concepts that we hear about every single day, you know, many, many people still don't understand what these important topics are all about. So that's my focus and my goal when I'm not doing everything else that I do. Yeah. Supply chains really, I never thought I'd be fighting for toilet paper. And it's kind of interesting what's going on now. Do you want to maybe give us an update on what you see going on right now? I know there's no, there's little to no ships headed our way.
Starting point is 00:04:25 Maybe some of the tariffs that are going on. What, what do you see in the near future for us with the supply chain tariff issues? Yeah, you know, I mean, we're walking a very fine line here and it's, it's really interesting because, you know, tariffs were always put in place historically as an economic sanction to generate revenue and to create a balance of trade. But the problem is, is that we've gone so far with regards to globalization in the past 50 years,
Starting point is 00:04:52 and we're overly reliant upon these other global economies. And the only thing that we really make here in the United States is really good ideas. And we then ship out to the rest of the world to manufacture and our mentalities have shifted and changed in a way that nobody really wants to work in manufacturing anymore and so forth. But I've been to cities, I've been to Cleveland and other places where they are trying to bring back manufacturing, they are trying to bring back innovations.
Starting point is 00:05:17 But we're talking about in a long runway, in a long time to come. We need to build infrastructure, we need to build resources and materials and output levels that can satisfy our consumer economy. So in the in between, we've got this sort of real delicate, you know, delicate mix here because look at the second largest company in the United States, Amazon, 70% of the products that are bought and sold on Amazon come from China. And so we're talking about, you know, major disruptions to the ways that we buy and consume and do the things that we do every single day. If we're cutting off these relationships with our largest trading partners, whether it's China or Canada for energy or Mexico for agricultural products, these are very difficult lines that
Starting point is 00:06:04 we're walking down. And I believe that in the end of the day, it all gets resolved through compromise. Some level of concessions and communications. And I think that that's where we're ultimately gonna go to. I just hope that it's not gonna be in a way that's so disruptive and destructive for the consumers at large.
Starting point is 00:06:22 So we're in a balancing act right now. Everybody's trying to figure it all out. I talk a lot about the ways to do that and businesses do that and consumers do that, but yeah, it's choppy waters right now. Yeah. And if even if we get a settlement, it can, it'll take us, it could take us a whole end of the year. Evidently I hear, you know, to get back to normal.
Starting point is 00:06:45 Maybe it could take a long time, can it? Yeah. Because you know, what you have here is you've got broken trust. Yeah. You've got trust is hard to repair. It takes years sometimes and, and, you know, negotiations and communications and so forth.
Starting point is 00:06:58 There's a lot of, there's a lot of trust issues right now and, and on both ends, I mean, in China, for example, I was just there four weeks ago. I've got offices there, I've got teams there and people there on the ground. Plus I'm an ambassador of Alibaba.com, so I do a lot of work with them. But I also do a lot of work with the US and consumers and manufacturing as well. I'm just in both worlds. And you had 16 million Chinese people, factory workers that were taken to the streets,
Starting point is 00:07:26 sort of protesting against what the government was doing, what the Chinese government was doing in this it for tat situation, because they're all losing their jobs. Yeah. And here on our end, we've got products that are going to cost three and four and five times more than they ever could. And our salaries aren't going up by that much, you know, month over month or year over year to be able to sustain those major jolts to our wallet. So you know, it's only a matter of time before people get a little bit frustrated with what's going on here.
Starting point is 00:07:54 And and businesses start going out of business and people start losing jobs and things get more expensive and you go from inflation to recession and so on and so forth. But I hope that this idea of putting a pause on it for 90 days and trying to get the tariffs right and then maybe a negotiated settlement, I really hope that these are going to be enough to appease all parties and have people still save face and let the economy continue to move forward. Yeah. I mean, I just wish the whole thing would in. I mean, the, the, I mean, people don't understand how this works.
Starting point is 00:08:26 I mean, there's people still laughing thinking this, so the whole thing's a joke that interest rates are, interest rates are probably going to have the bond market crashes and continues to slide. But then, you know, like people don't see that it's, it's coming, you know? And I mean, I was watching a video today of a guy who I'm, I think he's some sort of retailer retailer, outdoor retailer or something with 2000 companies around the nation that depend on it for jobs. And they're talking, they're probably going to have to file bankruptcy because they can't
Starting point is 00:08:54 afford to pay the tariffs and neither can their distributors. That's right. They're like a 34 year old company and they're like, we've survived all sorts of ups and downs, we can't survive this. Yeah. And it's a, it's a real challenge. I mean, I have a big conversation or kind of discussion that I do. I did it just two, three weeks ago in Cleveland as a keynote speaker.
Starting point is 00:09:16 And it was all about the five ways to sort of manage tariffs by businesses. And none of them are really great, but there's, there are ways to sort of work through these tumultuous times whether you're industry by industry or product by product. It's essentially absorption. Who's absorbing the tariff? Is it the supplier? Is it the brand?
Starting point is 00:09:34 Is it an intermediary or is it the consumer or is it a blend of all of them? It's the deferral of the tariffs. Do you wait to ship or do you bring it into US bonded warehouses and then kind of as you take goods out, you then pay the tariffs to sort of like segment that out? Terms and conditions, do you get better payment terms with your suppliers? Changing your pricing, increasing costs and reducing the cost of your production in order to offset the tariffs. And then finally, the last one is alternative supply chains, because it takes a lot of effort and time to rebuild the supply chain. You know, you have to look
Starting point is 00:10:09 at materials and output resources, technology, and finally the costs. And that's not something you snap your fingers and it happens overnight. So there's a lot to be thought about with regards to this tariff market, how to sort of manage it, deal with it. Yeah. And, you know, just even if it's sad that it takes so long for us to feel the effects, if people would have felt the inflation effects immediately when these tariffs were announced, you know, there'd probably be such an uproar. And now we're just going to have this huge hole in our supply chain as it passes through the segment. And, you know, when people, I think when people see the, you know, what they're going to be paying, they're going to be flipping shit, but by that time it will
Starting point is 00:10:52 take, it'll take probably half a year to repair this thing, if not longer. Yeah. And the reality of it is, is that it's not like the reason why it takes so long to come back to normal is because of the fact that nothing in the supply chain happens overnight. Yeah. Things like productions, especially take one, two months to produce, then a month from the water.
Starting point is 00:11:14 You're already talking about a three month situation, a four month situation, just with basic things that are happening every day. Yeah. Come to a resolution and it not have an impact or be felt for six months, like you said, absolutely feasible. Absolutely. We could all expect and that may make Christmas, you know, three times more expensive this year. Yeah, they're already talking about how that's going to be crazy expensive, man.
Starting point is 00:11:38 Oh, yeah. Yeah. Yeah, that's it's insane. Anyway, what do you hope people come away with reading your book? What do you hope they learn? Uh, like I said, I really think that they get a basic understanding of why supply chain matters because the reality of it is, is that this was the most non sexy. Two words you could ever think of as a matter of fact, even to now, when you say
Starting point is 00:12:03 the word supply chain, most people just gloss over. They just, what are we talking about here? And I totally get it because it's very logistical and it's technical and there's a lot of moving parts and everyone just says, yeah, I just want my stuff when I need it. But the truth of the matter is, is that by us all having a basic level of understanding around what it is, why it matters, we can ourselves try to be in advance of any kind of disruptions that may occur and how it may impact our daily lives, whether it's that we need to stockpile some or we need to save for a rainy day or we need to just assume that there's a tidal wave that's on its way to it. But our problem is that when we hear those words, we say, oh, there's a tidal wave coming.
Starting point is 00:12:48 We just still stand on the shore looking at it. That's not the way to really operate in our global economy, the way that we work because we're part of a global economy these days. We tend to only want to see what's happening in our neighborhood or our county or our city Maybe even our state but our world doesn't operate that way anymore. Our world is a is a is a interplay of global networks that have to come together every single day to basically deliver the
Starting point is 00:13:19 Conveniences of the way that we live our life and I try to deliver some of that message in the book Yeah, you know of the way that we live our life. And I try to deliver some of that message in the book. Yeah. You know, it's too bad we couldn't get somebody to read the book before they came with the tariffs and crap. But here we are. Yeah. And I, and I do some fun stuff too, you know, on my social media channels, Instagram and all that, you know, I talk about things like to make it more
Starting point is 00:13:38 relatable, you know, how Taylor Swift is like an amazing supply chain superhero or like Mr. Beast or, or, you know, just simple things like why bananas ship green, you know, these simple ideas that people need to understand when it whether it's regards to entertainment industry and consistency of shows and productions and logistics or, you know, agricultural supply chain, there's so many facets of the supply chain that are important, whether it's again, agricultural or fashion or entertainment or energy, any of these things all have supply chain related and logistical components that we have to just somehow understand.
Starting point is 00:14:16 Yeah. I've seen these Yokels that are just like, oh yeah, we could do this. Yeah, we'll be able to rebuild everything manufacturing here in what, five minutes or something, you can just build factories and crap. You're just like, I'm not really sure you understand how things work. And the other thing is there's so many moving parts, like little parts, right? You know, bolts and screws and this and that and the other. And, you know, there's, there's a lot that goes into this it's not it's not easy right correct you can you could have the sheets of metal right but then you don't have the screws to put them together yeah these screws are more important than the sheets of metal are and that's the that's the issue the issue is is that we here in the united states have very targeted and
Starting point is 00:15:03 segmented areas of production but we don't have holistic manufacturing. We don't have all the parts. And so in that way, you know, we've only got part of the equation. We can only build part of the solution and that doesn't service our, you know, ever growing consumer economy. That's the challenge really. Yeah. So tell us about your YouTube channel. I got to subscribe to all your channels so that I can get updates on what's going on. Do you currently, you address the current situations that are, that's live going on, I guess, with our everything? Yeah, no, we do. I mean, the Supply and Demand show is basically a really fun show
Starting point is 00:15:41 that looks to, again, sort of demystify the supply chain space. It's me and my co-host Richard Crawford who actually has an award-winning show called Leave No Trace on Amazon. He sort of takes a really nice like fun jovial approach and we go on the road, we interview people at conferences, we started off by people that were primarily in the supply chain industry. But now the most recent, let's say, four guests, I'll tell you, was the head of a group called White Desert that takes people to Antarctica. And what that's like for the supply chain of being in a harsh environment and climate like that. A head of a major cigar company that's an agricultural supply chain scotch a scotch company and then
Starting point is 00:16:26 damon john from shark tank who i'm in partnership with on several that's actually me and him over there oh wow that's cool so basically that was the last four guests and the intention and the idea is really to just kind of get outside of that industry and see, you know, and explain how the supply chain impacts different areas and walks of life. So we've done about I think 70 or 80 shows already. We've only been up for about a year and a half, let's call it, but it's fun. We enjoy doing it and people tend to really like the approach. We do a little game show type of thing where it's like three questions in five minutes and the last drop, who would you have coffee with, alive or dead, and just
Starting point is 00:17:07 some little fun things as we go through segments, it's like a 15 minute show per episode, pretty sure. That's pretty freaking cool. It's pretty, the, do you do consulting? I guess too, that's probably important. You know, maybe consulting and help companies understand the supply chain, how to put it together and all that stuff. Is that part of the work that you do?
Starting point is 00:17:27 Yes, it is. I mean, the first step is knowing what the problem is. Yeah. So that definitely involves consulting. You know, where have you been? What are your nightmare stories? What have been your challenges and issues? Whether they're quality or costs or efficiency
Starting point is 00:17:43 or communication, what are the problems? And then how can we basically be able to create a new supply chain solution to resolve those issues? So that definitely is a part of it. I mean, obviously, if it's a newbie, an entrepreneur who just wakes up with an idea or a dream, there's a bit more extensive consulting to say, why do you want to make this product? Why does it make sense? Who else is doing it? Is it really a good idea the way that you dreamed it up or does it need to be three steps changed in order to be something that's viable? And yeah, there's definitely a good level of consulting and communication, either
Starting point is 00:18:19 a new group that's never done anything before, or an existing population that has had some bumps in the road and needs to sort of streamline things. And then we then pick it up from there into, all right, so here are the solutions. You're changing suppliers, you're changing this, you're making different modifications. But at first, definitely there's kind of a consulting process. And so people can hire you. I mean, I'm sure a lot of people are going to see this on YouTube and other places. They're going to get familiar with it. LinkedIn, of course, is a big place for that.
Starting point is 00:18:50 We always have the CEO of CES show, Gary Shapiro on the show every year when CES comes around. Do I imagine, you know, there's a lot of vendors that go over there and back and forth. Do you ever do any lobbying or with Congress and stuff or help them with Congress? Maybe I should put the two together. I don't know. I have. That would be, that would be great. That would be absolutely wonderful to do that. No, I have yet to do that.
Starting point is 00:19:18 And you know, it's interesting because I grew up in the DC area. I'm from, I'm from that area and I've. And I've always been the least political person there is. I've always been more economics focused and less political in that way. But unfortunately, slash fortunately, however you wanna look at it, these two worlds are colliding a lot these days, especially in global affairs and in tariffs and so on.
Starting point is 00:19:42 So I envision myself doing probably more and more. I've been on TV a lot in the last six months on Fox and on CNBC and Yahoo Finance and Schwab and different groups talking about these issues and affairs. But I always tend to take a very economics based approach because you cut out half the population if you start talking politics too much. Yeah, that's one of the downsides of all that. I grew up in the age of where, you know, you built something in Detroit and you work a job for 40 years or whatever it is. And, and then you're supposed to be able to, you know, retire and, you know, everything's
Starting point is 00:20:11 made in the USA and all that, yada, yada, yada. I mean, that, that used to be a cool thing, but, you know, I grew up in Detroit and I grew up in the United States and I grew up in the United States and I grew up in the United States and I grew up in the United States and I grew up in the United States and I grew up in the United States and I grew up in the to retire and everything is made in the USA and all that yada, yada, yada. I mean, that used to be a cool thing, but people want cheap goods. They want good deals and they want to enjoy stuff. But yeah, do you see prices going up with the way they're talking right now about how
Starting point is 00:20:44 we're going to we're gonna have what is it higher prices for school I saw a video of a guy he was he was pointing out something he paid for it to Walmart and he said we just bought this last week at Walmart it was like some toy like some doll toy for kids and shit and he's look, look at this thing. This thing has doubled in price since we bought it last week. And, you know, I just wish, like people are still thinking it's a joke. They're just like, Hey, do you think we're going to run out of toilet paper again? I suppose that's a good question. Ways that works for us. Maybe that's more local now where we won't run out of toilet paper, but you know, maybe goods like for school supplies, Christmas, you know, all that sort of jive,
Starting point is 00:21:27 you know, that's going to become an issue. Yeah. I mean, I think that we're going to have impacts for sure. I don't think everything's going to be necessarily resolved in the next, you know, five to six months. It would be wonderful if it was, but I do think there's going to be some reverberating impacts.
Starting point is 00:21:42 I mean, I even look at things like our price at the pump. You know, when we had this kind of cut off with Canada, where we're getting 60 to 70 percent of our oil and gas reserves from, I mean, that could impact the cost per gallon by up to 60 or 70 cents. What about people who are trying to drive around, you know, to get to work every day and things like that? I mean, these are real impacts that have nothing to do with holidays or seasonality. These are everyday type of staples that we need.
Starting point is 00:22:13 Our fuel, our gas, the same thing goes with Mexico with the agricultural products that are coming from there that we go to the supermarket and you see a lot less of things, right? Where the things you see, those avocados for Super Bowl are gonna be 10 times as much, right? And so we look at these things and that's where I really see people are gonna feel it more than anything else. I mean, they'll feel it with the seasonal purchases
Starting point is 00:22:37 and the buying, but I think it's the daily impact that's gonna really weigh on folks. And then the squeaky wheel gets the grease, you know, everybody's going to start talking and then hopefully there's going to be some change. Yeah. Hopefully it's not too late. I mean, it's just, we could have a really inflationary economy and all sorts of crazy shit going down, man.
Starting point is 00:22:59 Yeah, I know it's, it is not a joke. And the thing that's insane is, is that speaking about, you know, people thinking that it's a joke. You know, when I was in China and I asked, you know, my teams and sort of factories that I met with and so forth, they thought that this was a joke. They they thought in China, it couldn't be real that the United States wants to have, you know, these high levels of tariffs. And second of all, that the United States wants to now be into manufacturing because for them, they've seen the US as a consumer for so long, and they look at manufacturing and sort of like a lower level. So they're like, so what are you saying that that that Americans want to start picking up wrenches again? They want to start making things. They, it was so foreign to them because
Starting point is 00:23:49 for the past 50 years, they basically have serviced the needs of the consumer economy of the United States. You know, the optics around this are not exactly, you know, streamlined either. Yeah. It's, it's, I don't know, man. It's just so crazy because I understand these things. I understand finances global supply change, the bond market, M1, M2, federal reserve policy, you know, I mean, this is like Venezuela level shit when it comes down to it. I watched one, what's his face took over Venezuela, started this authoritarian shit. Who? Chavez. Chavez. I forget, I always forget his name. What's his face took over Venezuela started authoritarian shit. Uh, who?
Starting point is 00:24:26 Chavez. Chavez. I forget. I always forget his name, but yeah, I watched him slowly take the fourth world's largest, the fourth richest country oil rich and I can destroy it, you know, and now the people live on the Maduro diet. I guess, thank God I learned how to, how to do, I learned how to do what I'm going to call it. So there's that. But yeah, it's crazy what's out there. And I don't think people realize the ramifications. You know, it's taken us four years to finally reset from all the inflationary stuff for
Starting point is 00:24:59 the supply chain and 2020 and all that sort of stuff. It's taken us four years. Right. Um, and we finally just got out of it pretty much. And, you know, and so now, now they're just like, now we're just restarting the cycle only worse. I mean, I, you know, the reality of it is, is that I love the intention. I don't appreciate the approach. Yeah. It's just chaotic. The intention is great.
Starting point is 00:25:24 Hey, listen, we want to make more things here. We want to support our economy. We want to be more domestic and insular. We want to look out for our best interests. We want a balance of trade. These are all good things that any government should be looking towards and so on and so forth, but in a phased-in approach,
Starting point is 00:25:41 in an approach that isn't so disruptive, that in the end, you know, may not one give you the result you want and to ultimately in the end, who ends up paying that differential that $1.2 trillion trade deficit. We do. We might as well call it a tariff tax by all intents and purposes, because that's kind of what it is until it's figured out. And so I think that the administration's mentality
Starting point is 00:26:07 on what they're trying to do is very positive, and it's good in those ways, but it's the approach itself that I think is too erratic in my mind. Yeah. I mean, it was a nice, slow way to do it and say, hey, we're going to talk to Canada first, and we're going to have a conversation. But slinging shit like monkeys in a zoo and
Starting point is 00:26:26 all this sort of crap, in my opinion, is not the way to go. And then chaos, you can't plan with chaos as a business. You got to plan stuff and then if you're dealing with China, you got to deal with that. What is your thoughts on nearshoring? I mean, it'd be great if we could get, I don't understand why we just don't take over Mexico. I mean mean the CIA or I can't remember who it is, the FBI. So it's been on like a collapsible government list for 25 years now, 30 years now or something. I mean, you know, it's just people can do whatever the fuck they want down there. Which is weird.
Starting point is 00:26:58 Cause you know, if you tried some of that shit up here, if you, I definitely come down on you. Yeah. up here in FVI definitely come down on you. Yeah, I think the point is that near-assuring is always a great opportunity. It's just that one, you have to have the good relationships with those trade nations that are near to us, which we don't now, right? In Mexico and Canada. And two, outside of that, you need to make sure that whatever they're producing, that it actually is able to fulfill or sustain the consumer needs. So again, do they have the materials, the output, resources, technology, and finally
Starting point is 00:27:33 the costs that make sense? And they're close, right? Because is closer really better is the question. And in some things, in some industries and products, the answer is yes. And in others, it may not be. So it's really product to product, industry to industry. But of course, anything that cuts down the transit time, anything that basically is in a similar time zone, a similar similar culture
Starting point is 00:27:57 or language or allows you to remove some levels of disruption that could occur is always the most feasible way to do it. But it may not make sense for all products, but it's always a good idea. These days it's going to be a challenge, but it is a good idea. So how can people on board with you on your website get to know you better? It looks like you also talk philosophy and leadership. How can people get to know you more if they're interested in having you consult
Starting point is 00:28:23 with them or work with them to help them through the things? How can they reach out to you as well in that regard? Yeah, absolutely. I mean, my website is kareemkafouri.com for any of my sort of philosophy and leadership, public speaking things, some levels of personal consulting, book information, things like that. But outside of that, as you mentioned before, I am the CEO of a 20 plus year supply chain solutions company, which is the Atlas network.com. And that's where folks can come
Starting point is 00:28:51 and ask all kinds of challenges, issues, disruptions they have. And we look to help them out and solve them through our network of almost 2000 suppliers and doing this business for a long time now. So give us a final pitch out to people as they go out where they can onboard your dotcoms and all that good stuff. Yeah, absolutely. I mean, as I said, it's KareemKafuri.com for any philosophy and leadership and personal assistance and getting to know me and the relatable voice of the supply chain, which
Starting point is 00:29:20 is what I'm trying to do in that space. All of the social media stuff, Twitter and Facebook and Instagram, YouTube for the supply and demand show, as we said, and for any global supply chain related issues or assistance and solutions is the Atlas network.com. I think you were coming on the show. Very insightful. And hopefully we, I don't know where we'll be doing next year, but we'll see. It just, it frustrates me because we spent three to four years and people just do not have
Starting point is 00:29:51 the brains to concept all this, I guess. It was a George Carlin said, think how dumb the average person is and realize 50% of them are dumber than that. Like you just explaining the math of the supply chain, the money policy, how the world works. And, and then just to see people laughing when the world burns, you know, cause they think it's funny. Cause it's really cool on the lips. And you're like, yeah, I don't know if you've noticed, but you're the one
Starting point is 00:30:15 getting, you know, I just, every day there's like all these people that are like online going, I didn't know that I would get screwed by Trump. I voted for him. And you're like, he told you what he's going to do. We all project 2025. We all, he all told you he was going to do tariffs and all that shit. And somehow they just thought that the, I guess the other party would burn and they wouldn't get anything on them.
Starting point is 00:30:40 It's no, this is America. We're, we're like a big lifeboat. If you start pounding holes in the, in the thing, if we take on water, this is America. We're like a big lifeboat. If you start pounding holes in the in the things we take on water, we all die. Yeah, I just hope that we come to a balanced trade. I think that cooler heads will prevail and in the end it'll all balance its way out. I'm a supply chain optimist. I think that we will go towards those places. I think there's going to be a little bit of some bumps and some pain along the way, but we're going to get there.
Starting point is 00:31:10 That's really what I, that's how I think it's going to go. I'll hold onto that life ref for the next little while. And I believe in your dream because I, I want to believe it too. Thank you very much sir, for coming to the show. We really appreciate it. Thank you, Chris. Thank you. Thanks so much for tuning in.
Starting point is 00:31:24 Go to wherever fine books are sold, order up the book, supply chains, ups and So we really appreciate it. Thank you, Chris. Appreciate it. Thank you. Thanks, Monnets, for tuning in. Go to wherever fine books are sold, order up the books, supply chains, ups and downs out September 6. Understand how that world works. Damn it. I figured most of shit when I was 30. What is your people's problem already? It just makes me mental what's going on right now and people just laughing about it.
Starting point is 00:31:40 You're just like, yeah, unfortunately, you know, I don't have kids, so I don't have to worry about Christmas and I, you know, I got a have kids. So I don't have to worry about Christmas. And I, you know, I got a few family members, but I don't have to worry about school supplies. I think there's a huge shock coming with school supplies coming up. And if you're watching this 10, 18 years that we've been on YouTube right now, it's 2025. So just so you know, it's what it's May 2025. So if you're wondering, if you're living in the apocalypse, AI bots roam around you, Terminator wise trying to kill you and you're listening to this podcast, you'll know what started it.
Starting point is 00:32:09 Anyway, thanks very much to you to go to good reset.com for just Chris was linkedin.com for just Chris was Chris was one of the tick tock and you know, crazy place in the internet and I hope I'll see you tomorrow. Take care. Be good. You okay with some of the policy?

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