The Chris Voss Show - The Chris Voss Show Podcast – The Great Remobilization: Strategies and Designs for a Smarter Global Future by Olaf Groth, Mark Esposito, Terence Tse

Episode Date: August 27, 2023

The Great Remobilization: Strategies and Designs for a Smarter Global Future by Olaf Groth, Mark Esposito, Terence Tse https://amzn.to/3Eg1cc2 How the turmoil of recent years gives leaders an unprecedented opportunity to redesign global strategies and systems and to remobilize toward a smarter, more resilient, and equitable future. How can leaders faced with tremendous global upheaval create more resilient and trustworthy systems? In The Great Remobilization, Olaf Groth, Mark Esposito, and Terence Tse (along with research partner Dan Zehr) diagnose tectonic shifts in the global economy with an eye toward designing a smarter “operating system” for the world. Through their FLP-IT (forces, logic, phenomena, impact, and triage) framework for strategic leadership, the authors chart a path forward, providing guidance for a new breed of “design activist leader.” Focusing on key tectonic shifts they call the Five Cs—COVID and pandemic management, the cognitive economy and crypto, cybersecurity, climate change and carbon management, and China—they examine the implications that new forces and logics will have on countries, organizations, and individuals. Drawing from one hundred interviews and conversations with top-level executives, entrepreneurs, policymakers, diplomats, generals, scholars, and other leading experts from around the world, the authors show how to create new inclusive visions with the aim of rebuilding the trust that will allow for both human and economic growth. Insightful and forward-thinking, The Great Remobilization powerfully illustrates the rare opportunity that we have in this historic moment to actively redesign our fragile, overpressurized global systems and develop new strategies and leadership approaches for the future. Authored by three scholar-practitioners, their synthetic perspectives and insights are at once rooted in deep research and focused on relevance for leaders and their organizations.

You wanted the best. You've got the best podcast, the hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready, strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times because you're about to go on a monster education roller coaster with your brain. Now, here's your host, Chris Voss. Hi, folks. This is Voss here from the chrisvossshow.com, the chrisvossshow.com. Welcome to the big show, my family and friends. We certainly appreciate you guys coming by.

Thanks for being here. As always, we have the most brilliant minds on the show. And today we have an amazing eclectic group. Is it eclectic? Is that the right word? I don't know. I flunked second grade. Is it?

All right. I'm being told it is. Motley Crue. Motley Crue. We have an assembly of professors here from their new book that is put out by MIT Press. So if you didn't think you were going to be smarter after listening to one of the Chris Vosho podcasts,

after 15 years, damn it, and 1,500 episodes, what do you want from us? But this is going to be a pretty smart discussion. Might be above my pay grade. How much should I get paid? $5 a show? Oh, awesome, man. This is probably definitely above my pay grade how much should i get paid five dollars a show oh awesome man this is probably definitely above my pay grade uh so we'll be getting into the show but as always we must guilt and shame with the plugs it's uh one of those necessary advertisements so as always

go to goodreads.com for chest christmas youtube.com for chest christmas linkedin.com for chest christmas and the tiktok uh.com uh for chest, Chris Voss, and the TikTok.com, Fortress, Chris Voss 1, and The Chris Voss Show. We're starting to get some traction over there. And give us five-star reviews on iTunes. I beg of you, please. No, whatever. We love you guys as an audience. Today, these gentlemen joined us on the show, three of them.

So, you know, we just thought, well, what the heck? Why are we doing one guest at a time on this show? Let's have three, the power of three, if you will. There's probably some algebra in there, but I flunked that too. They are the authors of the latest book that is coming out October 17th. What? We're October ready? October 17, 2023, The Great Remobilization Strategies and Designs for a Smarter Global Future. They join us on the show, and we have the three authors with us here. We have Mark Esposito, we have Olaf Grote, and Terrence C. joining us on the show.

Welcome to the show, gentlemen. How are you? Very well. Thanks for having us here today, Chris. We're glad to be with you and your audience. There you go. And we're glad to have you guys as well. We're excited because we're going to learn so much. We'll probably definitely have some brain bleeding on this show. So let's go around the room and just get some quick bios from everybody. Sure thing, Chris.

So my name is Olaf Groth, and I'm a professor of practice at UC Berkeley's Haas School of Business. I hold an adjunct position at Hilton's National Business School, and I'm the CEO of an advisory think tank called Cambrian Futures. We look at how disruptive technology, emerging technology is disrupting, you know, economics, economies, organizations, strategies. So 25 years in industry, then consulting, and now academia, and glad to be writing books with the likes of Mark and Terrence. There you go. Terrence?

Chris, thanks very much for having me. Great to be here. My name is Terrence, and I'm a professor of finance at Hout International Business School. I'm based in London. I'm also a co-founder and executive director of a company called Nexus Frontier Tech. We are actually based in the UK and Singapore and we help our clients with putting AI into their businesses, mostly financial services. Mark, over to you. Thank you very much. And Chris, my name is Marcus Posito. I'm also a professor of economics and strategy. I work at HALT International Business School, and I also teach at Harvard Division of Continuing Education in Cambridge, Massachusetts. And like Terrence, I co-founded Nexus for Interior Tech, which we lately call

a machine learning lab or something of this nature. So we kind of like it because I think it just goes in the direction of AI and the AI these days. There you go. And I'm Chris Voss, just a lowly podcaster. They say if you're in a room of people smarter than you or think you're the smartest person in the room, you're not, which i'm usually not uh but that's why you're a guest so welcome to the show gentlemen the great remobilization this sounds like my first six divorces of my assets so uh oh one thing we need to do is we need to get all your plugs uh can you guys throw out your dot coms if we didn't already through uh all that sure if you want to look us up at cambrian futures the url is cambrian.ai and that is spelled cam as in mother b-r-i-a-n dot ai uh and you can find us there or on linkedin olaf groat as it were

you can also find my profile on the haas school site uh no problem finding me anywhere and we get everybody we got everybody's plugs? Go ahead, Terrence and Mark. Yeah. So, whoa. LinkedIn, I think that's the best way. Otherwise, it's nexusfrontier.tech or just go straight to

Hout International Business School. You will find me and probably Mark. That's right. Look, to be very boring, it's mark- escozino.com. How does it sound? That's my personal web page. There you go. At least you got it in your

name. That's the hardest thing to do. Yeah. You know, Chris, you find one of us, you find all of us. We're the three musketeers. It's all good. That's what the judge says about my eight personalities. So there you go. Give us a 30,000 overview uh what's in this book maybe a little bit about why you wrote it sure i'll give it a i'll give it a start here

and then terence and mark and lean in um so the great remobilization is a book about how the global economy is changing uh mostly because of tectonic shifts in in various areas and what kind of economy we're looking at going forward, right? So we've said globalization 1.0, the global economy 1.0 as we knew it throughout the 70s, 80s, 90s, you know, total liberalization, free trade, all of that global integration, all of that is essentially dead to be provocative. And we are exploring in this book what's what the next frontier is uh what does the shape of the global economy look like in the 2.0 world when did the 2.0 start by the way before we get to the next uh everyone's input yeah so it started

in october 17th october 17th 2023 chris right that's the release of the book. That's when it starts, right? We created it. I mean, that's the list we could do, right? We started. We started. You guys have the patent on this? That's probably it. Does everyone want to chime in on this?

I think just as important is the fact that we're not just saying, oh, you know what? We need to look into the future. But the fact is this, I think like we are at the, you know, at the at the impasse, like right now where we really have to actually do something. And I think one of the key features, one of the main aims that we want to actually achieve is to get a lot of like people, especially the younger generations. You know, the fact that we are professors, we talk to a lot of students.

We come across a lot of very, very keen students to do something. And what we really want to do is to give a show, not really show pathways, but shed lights on various aspects that we need to focus on and what are the things we need to be aware of what are the things that we need keep like we need to keep abreast of and therefore we'll be able to make like the necessary changes there you go mark anything you want to input on this you know sure uh because you know this is uh probably what we would call a covet 19 child we started with the reflection coming from COVID.

We started with a summit in June 2020 called Coronomics, where we could get some of, I would say, good of influential people joining us on a webinar. Then we started to draft the framework. I think as business school professors, we tend to use frameworks as a way of conveying complex concepts in relatively practical terms. And then we thought, why not turn this into a longer project?

So I think like in many people's lives, COVID was a trigger. In our case, it triggered us, but it also instigated to go deeper. It was what Olaf and Terence said before. Yeah, just to put a final point on it, Chris, right? So during the pandemic, everything was being thrown up in the air. There was pure chaos, right? People's lives were upended. Companies didn't know how to do business anymore. We didn't know what to up in the air. There was pure chaos, right? People's lives were upended. Companies didn't know how to do business anymore.

We didn't know what to expect in the economy. And so we said, look, it's incumbent upon us as professors, as ostensibly thought leaders, right, to chart the path toward the next frontier. And that's what we did in this book. And there's a lot of things that are going on, like AI and different things in the frontier. So my understanding is the book is

you guys drew from uh 100 uh interviews roughly and conversation with top level executives entrepreneurs policymakers and diplomats general scholars you didn't call me but that's okay and other leading experts around the world that's probably why because i'm not a leading expert that's the sequel that's the sequel i know how to flunk second grade. And so is that correct? Do I have a good understanding there? Yeah, that's pretty correct. I mean, you know, we do action research, right? So we go out to the people that actually lead in the world or create disruption themselves or write about it, right?

And so we want to hear a lot of the things that many of them don't put in writing. So we go to the actual minds, we interview them, we draw out the best stuff. And, and that often goes beyond in terms of breadth and depth between, you know, beyond what you can find online or published in papers or, or formal research. And so, yeah, we interviewed some really cool people, young leaders and accomplished leaders in all sectors and across, across the globe. Did you ever think about asking that guy who walks the street, hold the sign, the end is near?

You know, he might have some input. Yeah, we have a lot of those in the Bay Area. Yeah, too many too. That's pretty much what our podcast does every day. So you guys are talking about tectonic shifts that are going on. One of the things you discuss is the five C's, which I believe is cupcakes, cupcakes, cupcakes. No, that can't be right.

It's cream. Actually, one of them is cream. Creamy, donuts. Coffee is there for sure. Exactly. So tell us about what the five C's are. All right. So I'll start. Mark, you want to chime in then?

It's, you know, we started with a pandemic, like Mark was saying, right? So what happened during COVID, both in terms of science, governance, how people were behaving, the new rules under COVID, right? All of that. And then we said, okay, there is clearly a lot of disruption happening there. And from there, we went into digital technologies, because we all were going very digital with Zoom and other platforms. So cognitive technologies, right, AI and other technologies, very important.

From there, we went into crypto and Web3 and then cyber because we see revolutions happening in cyber as we're all more digital or more hybrid anyway. We need to pay attention to cyber, right? And that takes new shapes and new forms these days and then climate and uh and china uh because you know climate is the existential threat as we've experienced all of us uh during the summer and china because you can't really think about anything or do anything without co-thinking and involving to some degree cautiously albeit china right so big things definitely uh. China, yeah, different. You know, we just recently saw President Biden having a big summit with Japan and South Korea

to kind of try and align what's going on there. We've seen the saber rattling from China. There's some interesting, I was reading, I think it was Bloomberg this morning or yesterday morning, that President Xi in China is kind of like the economy do what it wants instead of putting their finger on i think they can't put their finger on after 20 years of manipulating gdp i think that's kind of their problem but it's really interesting the status they've taken with like with covid where they're just like well if you guys don't like

us locking you up for covid don't fucking just let it run. So it's very interesting. Or when people actually want to get out, you say, you know what, guys? The door is now open. Yeah. Get out of here, right? And it is exactly, I think, at least in terms of China, it is the fact that, yes, we have no idea where it is going.

It has got a very unpredictable government, if not a leader. But the fact is going. It is a kind of very unpredictable government, if not a leader. But the fact is this, you know, it is a large economy. It is, after all, you know, like, you know, a very prominent, you know, technology like a superpower. Right. If you like. So, you know, we do need to actually engage China, you know, like no matter what relationship we are going to have with, you know, with with this government. So I think, you know, China is, So I think China is an important piece. It's an important piece and it's a very, very difficult piece, right? Because as you say, Chris, it's very wobbly. It's back and forth.

Xi has a lot of things going on. And we encourage people not to think in linear terms about China, right? China being the dominant force in the future. That may not happen, but it's still too important, as Terrence is saying, to ignore or to sideline, much less go to war against, right? So we describe in the book how to engage China. Hi, Voxers. Voss here with a little station break. Hope you're enjoying the show so far.

We'll resume here in a second. I'd like to invite you to come to my coaching, speaking, and training courses website. You can also see our new podcast over there at chrisvossleadershipinstitute.com. Over there, you can find all the different stuff that we do for speaking engagements, if you'd like to hire me, training courses that we offer, and coaching for leadership management entrepreneurism uh podcasting corporate stuff uh with over 35 years of experience in business and running companies as ceo and be sure to check out chris foss leadership institute.com now back to the show i mean you said all of you said it is uh the most difficult piece but i think you know the one that is the

most difficult the most difficult is definitely climate change. Oh, definitely. How we can actually deal with it. If we actually have the courage or the political will to actually do it. And we're seeing, I mean, it's indisputable at this point in my mind. I've always been kind of like half and half. I've not denounced it, but I've been like, you know, I'm not really sure about this stuff.

I'm not a scientist. But, you know, there's a lot of people who are in denial over climate change. There's a lot of people who are very active in it. But, I mean, you can't deny what we're going through. I mean, we just went through what the cyclone in California in 90 years or 80 years or something like that. You know, it downgraded, but, you know, that doesn't happen a lot considering, you know, we just went through a first pandemic after 100 years. We, you know, there's this heat wave that's been going on across the nation, the massive where we didn't have water everywhere there for a while. I think now that's kind of flipped, but, you know, it's flip-floppy.

You know, we're seeing things that we're not seeing before. And, you know, there you go. If I may just chime in on something. When we talk about climate, we're not necessarily just talking about the narrative about global warming, but we say climate change will manifest itself in unprecedented ways. Just to give an example of that, what we think about the next few years being critical is not necessarily, for example, the more conventional battle against cancer, but for example, the fact that we're building tremendous immunity against bacteria, right? Therefore, our antibiotics in the future will be less effective. I remember having a training on the Great Remo, as we call it internally, with a pharma company who said by 2030, we fear the majority of death rate will come from people that will simply be immune depressed, right? Because their body won't be able to relate that that easily right these are some of the example where

we talk about climate change 1.2 2.0 whatever it is right um since the the fact that this is a ramification of implication they are not just about global warming and i think this is what we try to intertwine in the book as well yeah and there's there's there's other big things coming like mark is saying like things that you don't necessarily, you know, combine or associate with climate change, like humongous amounts of migration, climate refugees, right, from the global north, south to the global north and further. And we're thinking there is at least 500 million people that are going to be migrating if you just look at everybody who lives at the coastlines that needs protection and won't get it fast enough. So people will be migrating north. just look at everybody who lives at the coastlines that needs protection and won't get it fast enough so people will be migrating north and what will that do to our

politics right can you imagine i mean even just looking at some of the canadians saying we don't want you all americans all in canada right but but that's only the beginning of it so lots and lots of secondary effects there that'll really be disruptive it's coming home to roost in a big way. Yeah, it really is. I mean, you've got biblical plagues, sexual relations between interspecies, you've got Oreo has gluten-free double-stuff cookies.

The world's coming apart. Even those peeps that they have around Easter are now in different flavors. So, I mean, we're losing a whole track. We need to get back to values. I don't know what that means. That just sounded like a good joke that I set up.

So there you go. No, it was good. It was good, Chris. It was good. We tried. I just wrote it on the cuff and was typing it here in the background. So there wasn't a lot of planning that went into it. But it sounded good at the time.

There's a joke that I stole something off a comedian who's like, animals and people living together, whatever. So anyway, let's talk about AI. How disruptive is AI going to be? And what do you think about this new thing? Is it going to be a thing or is it just going to fizzle like, I don't know, what were those one things, NFTs? Yeah.

No, look, we don't think it's were those one things? NFTs? Yeah. No, look, we don't think it's going to fizzle necessarily, but like everything in AI and beyond, it's overhyped. What we're saying is it's here to stay. It's definitely a big advance. It'll be very disruptive in how we do things, but it's not going to displace

humans. The human will continue to stay in the loop or in the picture, as it were, because what we're seeing is there is a lot of hallucination. There's a lot of human judgment that's still needed, but it's going to make us better in some ways because it's a power tool. It's an efficiency tool and it frees us up to do maybe more creative things once we learn how to prompt, but it's not going to completely push us out of the picture. There's a lot of hype about this. I do actually

run a webinar last week through Harvard called Demystifying Generative AI. And I run some time program where people say, oh, the power of ChatGPT. And I think they simply didn't understand that ChatGPT is not like the mantra that will solve all the problems. It's just a tool, right? It's a calculator moment. I think the educational journey that we...

Yeah, it's kind of a calculator moment. Like, you know, because the calculator is not that, we are now, you know, we became less intelligent. It's the opposite, right? We just simply free out a lot of time. But there's this lack of education about the fact that these are technologies

that are designed to augment humans. We, for some reason, think that we are supposed to augment technology, and I don't know where this is coming from, but I guess Hollywood gave a bit of that spin when we started to create the exterminator or terminator around these powerful machines that were

taking over. Look, I loved the movie back in the days, but it didn't do a service, to be honest. You want to jump in here, Jaren? But I guess, you know, like, what is truly, you know, I think AI is here to stay, right? The adoption rate is

fast in terms of media coverage, but very, very slow actually in business terms. But it is here to stay. And as Olaf was saying, right, you know, the key is actually getting to work alongside with human beings. But the problem, of course, is, you know, if we were to allow not just AI, but like other technologies, and this is what we argue in our book, you know, under the banner of cognitive economy, right? What happens if we have more and more technologies that are getting closer and closer to us? You know, let's not forget, right?

You know, we used to have like computers and the separations between us and computer is a desk. And then we have got laptops. The separations between laptops and us is uh it's our lap now you know the you know we can actually have a very powerful computer like uh in our trousers right in our pants um and therefore you know like it is just a very very like a thin sheet of cloth right it is getting closer and closer to us um and in our interviews, we actually heard what technologies can already do being part of our biological parts. What happens if there is someone hacking it? What kind of effects would it have on us? Will it drive us to do stupid things? I there are i think this is these are the the things

we really want to highlight in our books you know how when what happened when all of these ramifications actually come together i think yeah that is something that we we are we are trying to actually like you know like a layout yeah let me let me let me expand on that a bit because terence said exactly the big term in the book, right, is cognitive economy. What does that mean? We're now able to connect like the 100 billion neurons in your brain, slowly but steadily. We're not there yet, but we're well on our way to our environment, data science, things like brain computer interfaces, potentially quantum computing to connect us across all these different areas of life and our infrastructure, making decisions a lot smarter. Right. Making it easier to make money. But, you know, when you go into the brain with AI, right, and you scramble things up or you pull things out, you can't easily reset the brain like you can an iPhone, right?

So we have to think very carefully about how we shake all this thing. Yeah, to play devil's advocate with what Mark was talking about, you know, it seems like every new technology we have, it's a pandora's box and when it first arrives you know i went through this with social media with twitter the launch of twitter back in the day and everybody's like oh my god it's like john lennon all imagine all the world would be together and we can all talk to each other and kumbaya and and everything else and then you know evil people evil governments went what can we do with this? We might be one of them. And it ended up being turned against us. We saw elections turned against us. We've seen all sorts of

conspiracy rises from it. Turns out everyone's like, hey, if we give people more information, everyone will be smarter. And it's actually made people lazier and dumber. And I wonder if AI is going to do that as well. You know, like I can put, you know, PR stuff into copy into chat GPT and I'll put stuff out that makes it sound brilliant. I'm like, wow. I mean, I can just do this all day long. There are people writing books now using chat GPT and stuff like that.

So do you think we're going to win? You know, as Terrence said, we're not the greatest human beings at doing the best with our intent. Is it, I mean, maybe it turns into some sort of Terminator 2.0. Look, tech is always, you know, tech is always good and bad at the same time, right? Tech is what we do with it. And so, yeah, we get better maybe through ChatGPT asking smarter questions,

focusing on what matters really, what should I be asking, right? But we may get worse at actually digging stuff up ourselves manually, right? Or maybe judging it when ChatGPT spits something out that's nonsensical, right? So there's good sides to it and there's bad sides, and we've got to understand both. Yeah. I think, you know, I just thought of this. ChatGPT, you know, it watches everything and collects all of our data and everything that we do, and it may just reach a point where it just starts its OnlyFans and says,

the hell with the rest of you, I'm just doing this. I don't know what that's going to look like, but no one does. So one of the things you guys talk about in your book is the framework for strategic leadership of you i'm just doing this i don't know what that's going to look like but no one does uh so one of the things you guys talk about your book is the framework for strategic leadership and how to chart a path forward um providing a breed of design activist leader what does that mean yeah so the flip it the framework is we call a flip it right uh stands for f-l-i well what is it f-l-p-i-t right you guys wrote the book all right we better know what it is it uh so so we start off with with understanding the forces right and those are mainly the six that we just gave you then we try to collide them and see

what kind of new logic emerges and that's what we call the cognitive economy and that's the organizing principle by which everything is being organized around the globe, right? Then we go into what does this mean for implications for each one of us? So for industry, for government, for us as individuals in our careers, in our lives. And then we triage, right?

That's what the T is for. And triage means you got to drop some stuff you've been doing and you got to add some new stuff in, right? You can't do it all. You can't just add. You also have to drop some stuff you've been doing and you've got to add some new stuff in. You can't do it all. You can't just add. You also have to drop to free up resources. So which ones do we need to free up and what do we do that's new?

And so that's a decision framework in our book. And, Mark, I don't know if you want to take on the design activist leader, right? But that's a different type of leader these days. I guess it goes across why we call it gray remobilization because it's it's not predictive neither is something that is predetermined is we kind of point into words where these trajectories are taking us and we give you know readers the tools to understand the different buckets like the different five c's and we said look when you want to actively engage into this you can start assessing the force and looking at the the logic emerging the pattern and then

do it that I diagnostic and the input it generates and how do you eventually triage all of these created generation of activists and people that are not necessarily containing the trajectory that they inherited so it's not operating on the legacy they start basically triaging new ideas they try triaging you know challenges status quo they start re triaging new ideas they try triaging uh you know challenges status quo they start rethinking you know the ramification because we tend to be really poor and looking at system-wide kind of you know analysis so it's this generation of people they're navigating multiple complexities that they're capable of doing i would say both social empathy and digital technology as

part of their identity, per se, that they're able to put back what you mentioned before, values. So they are redefining value-based system. And that's also why I think with all of us at the very beginning, the 1.0 is kind of coming to an end. It's because the value system are coming to an end, right? And we can't simply continue to squeeze more lemonade out of the same lemon, right? And that's basically where maybe we need to change fruits

somehow. There you go. So what you're saying is we move from OK Boomer to Gen X has got to clean up all the messes. Or Gen Z has got to clean up all the messes. Or Gen Alpha now even. Is that just, oh crap, we've gone full circle. Yeah. We're trying to get them a better broom. How about that?

Yeah. I'm waiting for alpha beta or gen beta whatever there's a joke there somewhere um and this is really interesting and so you're you basically you want your book to remind everybody that hey that this is a huge tectonic shift everyone needs to think differently uh especially leaders of industry captains of industry future leaders of interest industry um what about our politicians because uh i don't know if you check lately but i mean and i don't want to be respectful because people want to be shitty to people that are suffering from dementia um you know we have some politicians that got a little old and you know we've seen uh the one young lady from California who's definitely suffering from dementia and probably should resign from the Senate. And, you know, and see some of these politicians that don't understand how an iPhone works or a technology.

You know, some of the interviews we've seen where you're like, do you understand how email works? And you're like, you're the one making the choices for the future of where our country is going and everything is going. You guys talk about your book. Any thoughts on that? Whatever I just said. Yeah, look, I mean, there's good and bad and ugly in every institution, right, in our society as we look at this revolution. But what you're talking about is that government and politicians are just notoriously slow and aren't often up to snuff, right, when it comes to cutting-edge technologies. And then they're too slow and trends pass them by.

You know, entrepreneurs are much faster. Stuff spreads. And then you have to reel it back in, right? So that's a lack of competence and a lack of speed. But then what they're good at, maybe better than business leaders, is talking to multiple stakeholders. And that's also what's needed going forward, right? You've got to talk to multiple stakeholders. Some are not that powerful.

Some are not in business. They don't have a lot of money. But people need to be consulted about this. You need to involve them because life is changing. Careers are changing. Identities are changing, right? And so oftentimes, at least some of the democratic governments, some of them anyway, in some areas, are not that bad about consulting stakeholders.

And that's the other thing we're calling for, better governance of all of this, right? Yeah, and we all need to take responsibility and realize that we each play a part in this. I didn't have kids, so I wouldn't pollute the world and create, what do you call them? Landfills. But I do my part with paper plates and plastic forks.

And so this is really interesting. Thinking about all these things, do you guys take into play India? I know India probably now might beat out China being the largest future economy in the world. I think, Mark, that's one for you right there. Yeah, we do, Chris.

We have a factory in India. We actually work in India. We have friends not too far from the governments in India. And we actually started to feel, as we were writing the book, that at first India was largely underplayed. And towards the end of the book, we had to consciously say, maybe we should recalibrate. So that's why we did it towards our final reviews, because we started realizing that India was coming online really, really strong. Not necessarily comparable to China.

I don't think we see this as an alter ego to China, neither a natural replacement, but as a country that I think naturally plays this interplay between East and West. And one of the things that we understood from the book is that we're dealing with a pluralistic world in which no longer just US or Europe and now China. Maybe there will be India, and maybe India will dance tango with more than one country, right? So there's this sense of multilateral reality

that we no longer have with dependency just from the West. It's something that India plays at its full power. And so it's also not an antagonist to us, not an antagonist to China. It's a player that is quite interesting. So we see this as a rise in power, but very different from whatever we've seen before. I would say so. You can make one of the six c's call it cindia uh but no china has uh like you say it has an interesting web of influence i mean between its cornering minerals and precious metals

in africa and basically mining africa the loans it's been doing in these countries and then causing defaults and basically seizing property, which is a weird form of imperialism if you think about it. The Russia factor of their relationship with Russia, North Korea, and the Ukraine war, et cetera, et cetera. You're right. There's a lot of play there that goes into it. And so maybe we need to rethink how we

vote for presidents and how we vote for politicians and whether or not these people have this sort of activist mentality issues talk about in the book well you know and that's where the crypto revolution came from right it was really it wasn't wasn't intended to be a financial revolution at the core it was a it was a trust revolution. It was a governance revolution, right? Call it overhyped and bubbly and naive and whatever. But people were tired of big institutions that weren't working well for them, whether that's big government, big banks, big Internet corporations. And they thought to diffuse and democratize governance and ownership, right, with all of the flaws that came with it.

But that's also not over just because it's blown up a few times doesn't mean it's not still there. The foundations are still there. And I think there's a bunch we can learn from that, right? And we need to listen to those instincts, too, and say, hey, we got to do a better job governing ourselves here across borders, particularly. Yeah. here across borders particularly yeah i mean you know fundamentally right you know the the crypto revolution and you know like uh the you know all these benefits that are all these new business models you like decentralized finance you like uh you know models right the i think the key word is decentralization um is the fact that you just don't want to have a centralized i.e government a or a governance entity um it just

shows how fed up people are now we're not saying that you know we cannot we don't need centralization or we know we can do everything decentralized um but the fact is that you know there is a very real need and you know like people are making their um you know making their uh their anger knowns to like uh to you know to like uh to to the world so uh i think you know like going back to what you're saying right chris you know like uh you know there is a uh we we we don't trust uh politicians i for one you know who lives in like the uk right you know i i went through brexit you know you tell me right uh but the fact is this you know there is a uh i think there was a in general um um you know people are willing to come

up with new ideas to try to figure out you know what are the you know how can we actually get like everyone to have an equal voice you know like know, like an equal, equal vote as well. Yeah. And you, you could actually see that, right. A lot of the crypto stuff blossomed in countries that have bad governance, right. Where people were struggling to have a voice like places in Africa, Ukraine and Russia, right. No surprise there. Right.

Southeast Asia. And so, so, so yeah, wherever you have a vacuum, people are now digitally empowered to innovate around it. And the question is, how do we deal with that? And how do we, as Taryn said, how do we balance that against some degree of centralization that we need, right? We need some, quote-unquote, parental supervision on a global level that has situational awareness. I've seen humans. They need a lot of personal. Yeah, I do.

I being one of them you know you made me have an epiphany here that's made me realize from what you guys have said is that this world the world is seeking like you say more rights, more democratization of just about everything when it comes down to it and kind of maybe

taking back a power from centralized governments, centralized politicians and everything else and in a way it opens up uh the floodgates to abuse uh theft uh you know the fact that it's all cybers you know opens up the thing the dark webs and everything else i've seen the dark version i've i've seen and heard of them i've seen them specifically but you know my understanding is there's a bunch of very dark web uh no morals chat gpts now that are out there uh they're not chat gpt but they're they're basically versions of that but for evil or can be used for evil um and so it's interesting to see where this goes and and and how it goes but

it was interesting to me what you said ter, where people are fighting for this and they're sick of it. But there's also a balance to it. You know, like I was just thinking in my head as he was saying that about how, what if we got rid of the federal government? We just had the states run everything. And I've been, I'm in the midst of reading the federalist papers by uh the federalist papers uh by madison and them uh and why they form things the way they do and one of the things they talked about is you know why they formed a federal government instead of the 13 states at that point or uh what it was and and and why the importance of that was and so it's kind of interesting um how i don't know

is is democratizing everything really the best thing for us you know it's a it's it maybe not right and and a lot of cases to be made against it but but what you're describing chris interestingly that switzerland right switzerland has a very weak federal government and it places all this power in the cantons which is their word for states. And when they experiment and won, it doesn't take down the entire country. Right. But it's a small country. There's some cultural diversity there, but it's nowhere near as diverse as the U.S. or or India. So larger countries without any sort of coordination between the different pieces in whatever shape.

That's a that's a tricky proposition but in the book we're actually picking that up we have a scenario in there that describes where you were going chris which is you know people stop believing in washington people stop believing in beijing and power de facto gets devolved to much lower levels of communities until there's a turnaround and you have to buy the book to read about the turnaround but but, you know, that's de facto sort of this intermediate stage that's going to be very, very uncomfortable. There you go. And as you guys say, it's the great re-mobilization. And so everything is shifting and moving and probably, I mean, everything shifts, moves and changes faster than ever.

And I guess it just is going to keep going to blinding speed what else haven't we teased out on the book that you think it's important for readers to to hear about so that they go pick it up you know of course we called it at the very beginning the boss plus book and not because we wanted to equalize yourself to what happens in the boss but we wanted to have that level of decision makers that are really engaged in the narrative of the book. There will be people going to this important meetings, but equally people are bringing this from maybe the theory to the practice or simply practitioners who simply are looking for something more than just a toolkit,

right? It's more about a reflected journey. So it's a book that we have written to engage and entice decision-making around the world. We tried to balance also the voices we were collecting so that we were not necessarily overly dependent on our own mental models, but we wanted to make sure that our ideas were challenged. So the book is really, I would say, a collective action. You know, we have really started to think, how do we collectively address some of the challenges we see? So I find it to be as biased as any sort of book is, because there's a beginning and an end, and there's a confinement. It's open to a number of diverse points of

views. That thing makes it a global a global book not necessarily just a us-centric or uk-centric or western-centric we think is a book that represents a larger representation in general a larger form of of you know voicing the book told me how it all ends oh great everything ends like you know you know, fantastic. Yeah, fantastic. The book is a, the book is a great, like, what we call a big thing book, right? You know, it is not a technical book. It is not like a book that will give you very, you know, tools that you can actually, like, put into use the next day you, day you go back to your office. But it is rather a book that captures a number of elements. We don't pretend that they are all right or they are all wrong, but it is like throwing out ideas out there. And hopefully, we will be able to get our readers to think a lot more about what we need to do about the future.

And I think that's the key point here, Chris, right? That we are calling for a new type of leader. We're calling for a rethink. We're telling people you cannot think in 1980s, 1990s terms, you're going to bring us right back to where we were, where all the trouble started. We have to have a fresh rethink. The old ways that may get you to retirement

if you're already in your late fifties, but you know, our kids are not going to thrive, right? And so we're saying we need leaders, whether they're young in college now or older somewhere in government or at the top of corporations, who are courageous, who are courageous and creative to rethink. And this is where this term came from that's really key in the book, zero principle thinking, right? Which is think beyond first principles. Don't try to rebuild the world of, you know, 1989 or 1999, but rebuild the world or build a world, right, for 2029 that our kids can live in and that we can retire in and there's stability, there's resilience, there's more

sustainability, right? And it can be done. I mean, we've done it. We did it after World War II, right? Maybe not perfectly so, but we did it once, we can do it can be done. I mean, we've done it. We did it after World War II, right? Maybe not perfectly so, but we did it once. We can do it again. But we've got to have that courage not to think in old terms. And that's what we call zero principle thinking, right? I like that because, you know, even I get stuck in this from time to time where I'm like, God, I wish we could just go back to right before COVID. It seemed like everything was so good then. And then I have to kick myself, and most people should,

mainly because some people do need an extra kick. But I have to kick myself and go, wait, dude, it's a whole new ballgame. It's never going to go back to that. You've got a Russian war. The prices are never going to go back to that. You've got a lot of the boomers and the Gen Xers left early and retired earlier over COVID. They're not coming back. I was reading that for all the people that are leaving daily the job market to retire, the boomers and everything else,

you have seven people that are skilled, have a lot of knowledge have decades of experience leaving the workforce and only one person is replacing them with this new smaller generation from the boomers that doesn't have a skill is fairly new and novice um you know we've had doctors that have come on the show and talked about how the doctor new doctors ending the business are declining they have that problem in the pilot field right now with airlines now where they don't have enough stuff. And so it's going to get weird, going to get really weird. Yeah, it's going to get weird. And we need more what we call buddy systems, right?

We need that experience of how to make things work, how to be grounded and be smart about life, have some wisdom, right? And that's the older crowd that's retiring. And we also need the young ones to come in with new concepts, new creativity. But they need each other and they can't pass each other by like ships in the night. So some of our clients, my clients are actually finding that to be one of the most, the biggest strategic problems ever, how to get those two generations to talk over the water cooler, whether that's a real one or a digital one. Yeah. the water cooler, whether that's a real one or a digital one. I think the thing that will save this is that new

TikTok trend where they do the animation stuff on the screen. I think that will save and fix everything. Have you seen that? Yeah, Terrence is a master in that. Are you, Terrence? No, of course not. I'm not that young. They do the live thing and they

act like an NPC or a bot, I guess. Yeah. I think Trent is winning when I see that. I'm like, yeah, I think we're done. Thanks, TikTok. We love TikTok. Don't like the TikTok, Chris.

But there you go. So this is very insightful, a book that can help people kind of think about different things on different levels and then start formating how maybe they want to go about stuff. And everybody is usually on doing their own different things and different variations of leadership, various industries, various careers, paths and interests. And so people can take from it what they will and utilize it in their own mechanisms yeah and we're giving lots of suggestions at the end of the book last chapters on what you can do what we can do together new concepts new designs new institutions new ways of doing things i think lots of ideas there you know rub off on them tell us tell us how you think about it that's right but i want to be romantic here i want to be romantic and make sure that I, you know, they can hear this. Since when you're romantic?

Here comes the human element. I am triaging. I always think you're just in the eye. Don't make me separate you guys. Yeah. Let Mark speak. Thank you, Chris. Thank you so much.

This is a battle that I've been having for life. So it's more about thinking that the kind of future that the head of us as mentioned before is not predetermined so we don't want people to feel this is a book that gonna make them sad or depressed it's more about saying you have the option to build the future you really want but the future cannot be a mimic of what we come from where we come from um so we have to think by disrupting or decoupling from the last 70 80 90 years nonetheless of incredible prosperity for many parts of the world and i think it's so i like to say is a book that encourages you to build your future so becoming so becoming a contender to the future rather than a bystander

is a powerful message. And that's where it's so romantic, isn't it? Be a contender to the future. Isn't it cool? Oh, definitely. I'm with you there, man. I'm a total romantic that way. An optimist, too. It's a book for people who want to be empowered. Build

the world you want to see. Don't leave it to others that you might disagree with. Be active. Shape the world you want to see you know don't leave it to others that you might disagree with be active shape the world you want to see that's the only way to get on top of it and and it's worked in the past it can work for you and hopefully it keeps working in the future knock on wood uh and and that is the uh core of the human experience in survivalism is the romanticism of the hope always springs eternal until Terminator shows up and Skynet shuts us all down. So there you go. Well, gentlemen, it's been very insightful and stuff to speak with you guys and lots of fun discussion. Give us your dot coms.

We'll go around the room there so people can find you on the interwebs. Sure. So, you know, you can find us at Cambrian, C-A-M-B-R-I-A-N.ai. You can also find me on LinkedIn. Happy to give you my email as well. Always answering emails, G-R-O-T-H at Cambrian.ai. Looking forward to getting lots of comments and engaging. There you go. Personally, Terrence T., PhD on LinkedIn. Otherwise, it's nexusfrontier.tech or just go straight to

Hout International Business School. There you go. Terrence doesn't want people forgetting he has a PhD. I'm sorry to interrupt you there, Terrence. Oh, yeah. Because I don't look that way. Because I don't look that way. I understand.

Then you'll be as crazy as us. Don't do that. Don't do that. There you go. Yeah. So I'll be boring again. This is mark-esposito.com and all the different affiliation things that we do. So you're boring romantic or what?

I am. I am boring romantic, but I'm a conservative in that case. Oh, my goodness. I'm going to get out I'm a conservative in that case. Oh my goodness. I'm a little bit out of first principle rather than your principle regarding this. Chris, I think somebody needs a divorce lawyer here. I'm just sitting here going, man, this would have been fun and ending on your book. Between me and him or between him and his wife. Two years of this, Chris.

Two years of it. Two years of a back and forth. Yeah, a COVID child going like this. this, Chris. Two years of it. A COVID child going like this. Well, I look forward to book two. Hopefully it was happy ever after on how we all turned out with this little human experiment that we're always up to. And then we get better. Thank you very much, gentlemen, for all coming on the show. We really appreciate it.

Thanks so much. Thank you so much. gentlemen, for all coming on the show. We really appreciate it. Thanks so much. Thank you so much. And go to my website, Chris Voss doesn't have a PhD, he's an idiot.com. Totally. Someone's probably already done that as a thing. But go to goodreads.com, Fortress Chris Voss, YouTube.com, Fortress Chris Voss, LinkedIn.com, Fortress Chris Voss, TikTok at Chris Voss 1, even though we threw some shades at it. Thanks for tuning in. Be good to each other.

Stay safe. We'll see you guys next time. All right. Take care, y'all. Take care. Thanks, guys.