The Chris Voss Show - The Chris Voss Show Podcast – THE SUN: The Energy, The Light, The Frequency by Sylvain Horwood

Episode Date: October 16, 2025

You wanted the best... You've got the best podcast. The hottest podcast in the world. The Chris Voss Show, the preeminent podcast with guests so smart you may experience serious brain bleed. The CEOs, authors, thought leaders, visionaries, and motivators. Get ready, get ready. Strap yourself in. Keep your hands, arms, and legs inside the vehicle at all times.

Because you're about to go on a moment. monster education rollercoaster with your brain. Now, here's your host. Chris Voss here from thecrisVos Show.com. Ladies, gentlemen there are the least things that makes official. Welcome the big show, as always for 16 years and 2,500 episodes. We bring you the most amazing minds, the most amazing people, the most amazing stories, all the things that can improve the quality of your life.

We never have anybody on the show who will ruin your life and give you bad advice. Well, maybe I would, but you know, I mean, that's why we have guests on the show, so we can have wonderful people on the show instead of just the city with the mic. So make sure you tell all your friends and relatives go to Goodrease.com, Forchess, Chris Foss, LinkedIn.com, Fortess, Chris Foss, 1 on the

TikTokany, and all those crazy places on the internet. Opinions expressed by guests on the podcast are solely their own and do not necessarily reflect the opinions of the host or the Chris Foss show. Some guests of the show may by advertising on the podcast, but it's not an endorsement or review of any kind. Terry, an amazing young man on the show. We're going to be talking to him about his book

and his work and some of the cool products he has. He is the author of the book that came out May 1st, 2025, entitled The Sun, the Energy, the Light, The Frequency by Sylvan Horwood. He's going to be joining us on the show. We'll get into it with him. He is a Swiss-based entrepreneur and creative founder behind the innovative brands, Peru and Pureternium, known for pioneering 100% natural skin care and premium vegan skin care. With a passion for wellness and digital innovation, he merges Swiss

quality and craftsmanship with modern technology bringing nature, art, and Web3 culture in partnership with projects like Pudgy Penguins in the Peru. I don't even know if I can say this right. Transgas congoyne. Yeah. I knew the conya part, so here's a drinking. He's also author of numerous books you can find on Amazon. Welcome to the show. how are you? Good, thank you, Chris. Nice to speak to you tonight. Pleasure to speak to you as well, sir. Give us your dot-coms. Tell us where people can find you on the interrupts, please. Yeah, so Puru.com, P-U-R-U-com is my kind of personal sites, if you like, where I call myself

kind of a Captain Puru character, right, which is me, and also my cute little pudgy penguin, which you mentioned, right, a kind of digital representation of myself out there, which is more of a landing page and kind of my overall branding, right? But the main, my main company and brand is Puru, and that's the 100% natural suncare, and that's on Puru.c.h. Okay. Well, let's stick in the book, and then we'll get to Puru here in a second. Give us a 30,000 over you, what's inside the book, the sun, the energy, the light, the frequency.

So, very high level. Essentially, it's almost 100-page book about why the sun is good for you. Really? Yeah. You don't buy it. no i do it's uh except when i get sunburn yeah absolutely right so that's that's the part of the key message right don't get sunburn as it hurts for a reason right and uh generally pain is an indicator that maybe you shouldn't have done whatever it is causing causing the pain right

including sunburn which is basically your skin's reaction to to too much uh too much sun right your skin's kind of reacting and trying to protect itself and giving you that pain right right to also tell you as well to not do it again essentially but otherwise yeah you know a fairly bold i think book in itself right because i'm the owner of switzerland's number one natural suncare company brand and you know that's not the typical message that most sunscreen brands put out right saying explicitly that the sun has benefits and it's not that they they deny that i think it's just the sort of loudest voice that's heard when when they they used narratives is that, you know, that kind of fear narrative that any sun is, you know, some, or can be harmful, basically, right?

Whereas I kind of go through all of the myths and a lot of other stuff, how it reacts with your body, even some symbology. It's kind of historical context with religion, holidays, and general practical tips. But, of course, you know, what's on screen to choose, right? And so you're writing the book about the details of that, how that works. Now, what got you, and now this ties into some of the products, the purer products that you have, right, with the suncare, sunscreen that you take and develop as well, right? Exactly, yeah. So I felt like it was a part of my reason to be, right? In French, you say raison d'etre, or the popular one in Japanese now is called Icky Guy, right?

Your purpose and meaning in life, essentially, right? I get called Icky guy a lot, but it's mostly from Tinder dates. Yeah, that sounds like another story we could get into, right? For sure. A good line, right? But, yeah, and yeah, what I did, you know, looking to basically scale the business, right, kind of seeing how I'd to do that. And most people, I think these days buy from the person, not necessarily the brand, right,

especially for upcoming brands. And that means that, you know, we started a business over seven years ago, this brand. And I think it was time for me to kind of step up and become more of a prominent face of the brand, right? And my background is from, you know, natural health. So I grew up on a macrobiotic organic diet back in the 80s in the UK. So it was kind of early to this... Well, you guys were eating well early on, right? Yeah, I mean, it wasn't even trendy back then, right? It was very niche, very, very edgy. You know, most of the sort of GMO stuff was really only coming to surface back then, right? So, you know, I think my parents essentially, you know, saw that

early on, right? And yeah, I published a book called The Frequency Diet as well, which was more, you know, carrying on from that legacy in my father's book and kind of putting a modern twist on that. And then from there, I kind of thought, well, you know, I really enjoyed doing the book. I thought I had, I could see that I had some, you know, natural talent for writing and researching and kind of express a way of expressing certain complex topics. And then it felt natural as the owner of this sunscreen brand in Switzerland to do, you know, a kind of biggest task yet, which was right about the sun itself, right? So it was more a kind of natural spark that came along and with the help of some of my

business partners as well and partnerships who helped me come up with the idea. And yeah, it just really came naturally from there, right? Writing the books and seeing it as my meaning as, why am I doing this, right? Why do I sweat every day, literally, right? and in the sun maybe working on this business, what am I doing it for and trying to sort of bring more meaning and purpose to it? And so you created Switzerland's top 100% natural suncare brand. I used to be friends with Ron Rice from Hawaiian Tropic, and he created one of the first

non-chemical brands back in the day for sunscreen, but I don't think it was purely vegan and purely, you know, the best stuff. So, yeah, I mean, but there's a need for this because, you know, we're putting this on the largest or, we're putting these creams on the largest organ of our body. Do I have that right? Yeah, yeah, yeah.

Yeah, yeah. And so, you know, if you're spreading a bunch of highly toxic chemicals on there and then you're cooking yourself in the sun, you're going to look like that baked turkey that, you know, comes out of the friar. This is it. Yeah, this is it, right? It's the one that's kind of most important when it comes to cosmetics. I mean, you could obviously look at hair wash and hand wash and other kind of things, but this is the one that you would put in most volume and then bake in the sun where you have this kind of reaction with that sun energy, right, and light. Yes, it's one of the most important ones, but not only for your skin, right, but also for nature as well. So when you swim in the lakes, rivers, seas, even the swimming pool, you know, at the hotel with other friends, right? Your sunscreen goes into the water

and affects the fish. Oh, that's right, yeah. Even the coral reefs and other people in the pool, right? Yeah. So far as Hawaii, Thailand, Palau and other Caribbean islands, as well as, I think, one

particular ingredient in Florida, you know, they've actually banned certain chemical sunscreen ingredients, right? Oh, wow. Because it's not not, because it damages your skin, though, Chris, because it harms the coral reef and it might affects their tourism dollars.

Yeah. Yeah. Yeah, I mean, we got to be wary of this. We didn't just keep dumping shit in the ocean. You know, you talk in the book about several things about sun gazing, circadian rhythms, vitamin D, the electromagnetic spectrum. I started doing a thing in summers here when it's warm. I can't do it in winter. But, I mean, I suppose you could, well, you couldn't have your skin exposed.

But here in Utah, the snow is pretty bad. In Vegas, I can do it. But I've done the thing where when I would wake up in the morning, I would go out with a cup of coffee, sit in the sun. I'd just take my shirt off so that I could have maximum exposure and start my circadian rhythms. We've had a lot of content on the show about circadian rhythms. And, of course, getting that natural vitamin D from the sun. What's the electromagnetic spectrum? I'm not too familiar with that.

How does that work? so basically it's the energetic waves right coming from the sun and the most visual thing that we all know of course is the rainbow right and that's the the ends the sun's light or energy right that gets split up by by water droplets essentially right by the water prism and then you see all of the colors of the visible light spectrum right of the of the sun's electromagnetic energy that it that it spurts out right and that's like hundreds of trillions and trillions of waves a second, essentially, right? And we can only see in our eyes the visible spectrum, which is those colors you see in the color form, right? And that goes from the sort of large, longer wavelengths, which is the reds and the infrareds, to the sort of shorter wavelengths, which is the UV, right, the other end of the spectrum with kind of green as neutral in the middle, right? And then even further on on the invisible side, you've got, you know, x-rays on one end,

and then radio waves on the other end, right? So everything that's sort of flying through the air visibly and invisibly is a part of that electromagnetic spectrum with the visible light in the middle, which is the sort of rainbow colors, if you like. Oh, wow. So imagine, yeah, with the sun. Now, do you believe in some of this thing with the,

there's people that believe in this, what is it called grounding or whatever, and they believe that they need to ground themselves and they sleep to their bed or something? I don't know about it. Is that part of the electromagnet? thing? I just figured it is right as a part of the kind of you know duality of life right positive and negative energy and they're both on different ends of the electromagnetic spectrum right in the middle or the sort of trinity of that is neutral right is the middle and essentially when

you touch the ground right which is the most one the most talked about when you put your feet in the ground or in the sand right then you're in a way getting some of that neutral energy right So if your body is kind of too positively charged or negatively charged, then that allows you to kind of ground, right, and center. And it's worth the same with a plug, right? You know, you have that sort of third plug, right, that does, called the ground, right? And it's also green and brown, right, which signifies the earth, right, and that part of the spectrum. But you don't have to, you know, take your feet off and sit in the sandal day. It's lovely when we do, of course, right, in the beach or whatever.

It's warm. But you can also, you know, get that kind of grounding on neutral. energetic waves just from being in the forest right being amongst nature being in the mountain and you can go further and get kind of grounding shoes and that kind of thing right but yeah it's really just sort of you know neutralize any kind of extreme energy side that you may have in your body and yeah you need to do it for a longer period of time right i think some is better than none obviously but to get the full benefits and discharge right um i think you need to to be really be you know, getting a few hours in at the beach or in the grass or, you know, at the park, that kind of thing.

Yeah. It's, uh, what was the thing I was going to say about that? Yeah, it's kind of, it's kind of interesting how much we kind of need that. You know, we spend so much time indoors, we spend so much time fully clothed and, you know, going out and soaking up that natural vitamin D without having to administer it to yourself and it's just so much more natural. And, uh, so you talk about this in the book. And did you grow up with this kind of influence?

What was your, you, you, I think you alluded to a little bit how you're raised. Were your parents kind of into this stuff? Or did they help you kind of find this holistic sort of lane of life? Yeah, absolutely, right? That was kind of ingrained in me at an early age and questioning stuff. But a lot of the stuff in the book, yeah, sure was. I feel like my parents threw me off. They were feeding me McDonald's and in an hamburger.

What the hell? Yeah, we never had McDonald's, right? I had my first McDonald's when I went to a kid's birthday party. How soon did you throw it up after that? No, I'm just kidding. That's just joking, folks. Yeah. Don't sue us, McDonald's.

But you can kind of relate it to, again, this energetic waves, right? You know, that kind of food basically has a lower vibrational frequency. So it basically vibrates less, right? Whereas a fresh apple, for example, would vibrate higher. and vibrates at its peak when it's still connected to the tree, basically, right? When it's still connected to that life, that life energy of the actual living tree itself, and the moment it picks that vibrational frequency that it's giving off, right, essentially, starts to diminish over time and also more so if you don't preserve it in a fridge or certain methods, right?

So, yeah, you can apply this same kind of energetic waves and electrode magnetic spectrum to everything, right? You know, looking at, in certain one kind of framework, you know, looking at everything as energy. right yeah and seeing which which which kind of energy is and how how fast essentially and how long the wavelength of its vibration is you know so let's talk about some of the things that you developed uh in your science with the pure do i'm pronouncing it right purro brand you got purr yeah purrub yes tell us about so many things i can see uh different sunscreens i can see stuff for babies and kids which is probably real important you don't want to burn those babies uh baby skin you You know, they're just starting out, eh?

Yeah, tell us about that. So when I first moved to Switzerland around 10 years ago now, partially, I guess, a bit of a culture shock, language shock, that kind of thing. But, yeah, I found it hard to find the same kind of natural products that I was used to in England, right? And I was finding myself buying what looked like natural products, right? You know, it's this kind of greenwashing, I guess you call it now, right? Greenwashing, yeah.

Yeah, and I took it home and then did the more research and saw that it wasn't very natural at all, basically, right? So, you know, and I was going to the natural shops, right? And here they call them Reform House, like a sort of, you know, health shop, if you like. And, yeah, even then, so I was finding it going out of my way to find these special shops and still not finding stuff that I was, you know, happy with, right? So, yeah, I started mixing my own, basically, right, using coconut oil, cacao butter, various other different kind of oils and ingredients,

base ingredients, to mix my own stuff. and made some wonderful concoctions, I think that no one would ever buy, but, you know, I enjoyed it and liked using it. And yeah, that really saw, led to an opportunity, essentially, right, to find something and brand something as 100% natural. That was something that would save me time in the store, give me confidence that it was actually natural. And that really, yeah, was born out of that. And, yeah, what we have now is 100% natural sunscreen that only has six or seven ingredients in total. those ingredients you can actually read them and we go out of way to make sure we list all of them put the normal English name as well as the scientific name you have to print on the label

so people can actually read it and yeah you know to go on further we use what we feel certainly is the safest SPF active ingredient right to to put SPO off in the bottle SPF on the bottle and call it a sunscreen you have to have certain ingredients that are approved and we go for the mineral-based sunscreen so mineral you know like a rock if you like kind of mineral based and what that does is that puts a physical barrier on top of your skin essentially right um and that reflects and scatters the uv waves to stop you getting sunburn as opposed to chemical sunscreen which uses typically which is lons that was banned i was saying earlier right certain ones are banned and they more use nanoparticles and they can penetrate the skin barrier and that causes

a chemical reaction with the sun with the sun's waves and then the offset of that is heat and stops you get burning but also then there's some other toxic chemical ingredients like aldehydes right like formaldehyde for example oh geez that can get produced as well and that's a known carcinogen right and yeah certainly something you don't really want on your skin right yeah that's what they for formalides isn't that what they use for storing bodies or something like that exactly yeah they they put it on your skin so the body stays less decomposed by the time the funeral arrives oh well that's that makes sense then i'll have more of that i guess maybe yeah but i'm not sure if got a high vibrational frequency yeah it's not probably healthy and yeah and and you know some

studies and more and more people believe right that um shows that that can cause skin damage basically yeah i would imagine skin damage than other stuff i mean and then on top of that all the other ingredients inside of those bottles essentially right can uh can also have have and cause irritation and ingredients and yeah that comes to play obviously and one of our main customer segments is the you know the new families and kids right looking to protect their kids yeah so we You know, we have that baby and kids formula that's a bit more moisturizing and gentle. Obviously, that's fine for adults as well, but it's a bit more greasy, a bit more gentle. So we have the other formula, which adults prefer more.

One of the most unique things about that sunscreen as well is normally most mineral-based sunscreens have that whitening effect, right? So I don't know if you know the famous Mark Zuckerberg photo, right? Oh, yeah, yeah, where he's covering it. And our one is actually non-wining. So we've managed to innovate in such a way that means that our non-nano zinc oxide is actually non-wining. That's pretty good. Now, let me ask you this. There are certain chemicals that we use in the United States that are banned in other countries,

because other countries are smart and we're dumb. We apply to capitalist greed. I'll just say it. So is there, you know, if I'm in American, I'm listening to the show, So is there maybe an edge or a benefit to where maybe if I order some of these products from Switzerland, from you, I can maybe avoid some of the ingredients maybe that are banned in other countries and get good stuff? Yeah, sure.

I think a lot of that applies to food, basically, right? You know, there's a lot of processed foods, right, and certain ingredients that are banned, right? One of them including is the other type of mineral sunscreen ingredient, right? So there's only two types that are permissible for mineral, the one we use, which is the non-nano zinc oxide, I explained. And then you have titanium dioxide, which makes food look white, that whitening effect for food. That's actually banned now for... Oh, really?

In process food in the US, and certainly most of the US, I think, or certain states, but in Europe, in the EU and Switzerland. And that one is the other most popular mineral sunscreen green. So a lot of the bigger brands, when they say, oh, it's mineral, but they still use titanium dioxide. as their active ingredient and that's banned to have in processed food right so yeah certainly that's one example but yeah it depends right for our our one we don't like to sort of talk too much about the competitors and we just focus on our you know low level of number of ingredients obviously we also make sure that with the net you know the kind of natural source and quality of the

ingredients the way it's produced is also done with with great care to make sure that that final product gets to you in certain way because it's it's not necessarily about you know certifications and things like that right you can get a certified organic apple but maybe on the way to the super store or the way home you know something got on it right and then is it organic i don't know right um so what what's important is what gets you right what's actually in front of you yeah and uh yeah we take great pride and care and and and in our brand right so you can trust that the final product that you get is is what it says it is and of high quality, right? And that's where

the Swiss branding comes in, you know, essentially you know, Switzerland is a market where, you know, the consumers are very savvy, they demand quality, quality products. So it's kind of a social proof of that as well, right? 100% natural, pure, honest

body care products, biodegradable, recyclable containers, sustainable packaging, has no nasty chemicals or any harmful synthetic ingredients, supports clean water and shore initiatives as well only natural ingredients what am we going to dive from if i don't if i don't if that thing's so natural i might have a heart attack and kill over after eating all my

mcdonald's a taco bell all the time yeah i think look what one of the things um it's important to know i think and i see this on social media as well right is uh is the priorities right there's always this new video or this new thing you have to avoid you know and uh i think it's important to have the prioritisation, right, of all of this stuff, you know, when it comes to, you know, wearing, you know, changing these certain type of socks or pants or whatever it may be the latest thing trending on TikTok, Instagram, right? And yeah, I think most importantly is get yourself fresh, you know, high vibrational frequency foods and avoid toxins, basically, right? Because then you can give your body that positive feedback loop of not having to constantly heal itself

and having to digest, you know, more toxic foods and more toxins, right? Just put more pressure on your kidneys and liver to detoxify it. And then, yeah, furthermore, you know, be careful what touches your skin, basically, right? So what you put directly on your skin, your time in the sun, what interacts with the sun and the skin. But also, you know, looking at, certainly if you have skin conditions, you know, people are more looking at this type of thing, is, you know, what your bedding is, what kind of washing powder you use, this, you know, the stuff that you washes your plates, what kind of exposure to plastics, the foods that I have, right, which is one of the ones.

And also looking at any kind of convenience you have for toxins, right? And this is where my other book, The Frequency Diet, right, are going to a lot of a list of basically where all the potential toxins could lie. And I'm still finding some, right, that in my life. And really it's looking at ones that you have frequently, right, most frequently in your daily habit. So if you're getting that, you know, coffee maybe in a plastic cup that's lined with, you know, a paper cup, but that's lined with plastic, right? And maybe you're getting that every day or five a day and it's reacting with that hot water. That could be a consistent source of one particular toxin, basically, right?

Yeah. The body basically has to work overtime to handle and then eventually will give up, you know, and then work a certain way and have to deposit that sort of toxin maybe in certain forms in your body. And then, yeah, everything kind of comes after that, right? So it's just focusing on the priorities that high vibrational frequency foods, fresh, seasonal, local to you know, if possible, and avoiding toxins, right? And looking at your daily habits, right? What are consistent, persistent, high levels of toxins that could be touching your skin or coming into your body? But also, I think, you know, spiritually as well, right? You know, treat others the way you would like to be treated and don't treat others how you don't want to be treated.

and, yeah, respect others, and hopefully that comes back to you, right, in a kind of good karma-type energetic sense as well, yeah. Yeah, we like that. Doing others is you would do in yourselves or whatever. I mean, what's the old line there? The golden rule. The golden rule. So I notice you have, let's see, lip balm, you have soothing after sun oil.

What is after sun oil? Is that probably what it says, but I figured I'd ask for. Yeah, yeah, so it's for after the sun oil. Certainly, if you get burnt, right, it can offer soothing to your skins. There's a highly hydrating mixture of oils, right, and high quality, organic, cold-pressed oils that are highly nutrient, high vibrational frequency. And, yeah, it's not just if your sunburned. Obviously, that's the principal reason why people buy it. But even if you're just spending day in the sun, you're dehydrated, of course, you know, get yourself some.

high hydration in the form of you know fruit and water and clean water but you can you can compliment that of course by putting putting these you know hydration oils essentially on your skin to help the the recovery process right because even if you're you know not not burnt let's say right you're just getting a tan right it can also help help that tanning process basically right if that's something you're looking for and just help the skin the skin kind of rejuvenate right and recover from that sun exposure, right, that may cause it to be a bit dry. I see you have some tanning oil on here.

There's some bundle for family suncare, suncare, suncare. Suncare. I'm having a seizure, evidently. So let's see. Sunscreen, SPF, SPF 50. You know, I know there's some, there's some chatter about SPF. Talk to us about why SPF is. important you know i remember i used to i think i used to buy the cheapest pf 10 and then some i think i had a girlfriend yell at me or something she's like yeah no higher writing i'm like whatever uh tell us about the fpf spf and why that's important yeah essentially it's a sun

protection factor and the higher the number the more time you can spend in the sun without getting burned essentially there's lots of different variables in that of course right and and other the types of substances you can put on your skin do offer some filtration from the sun's waves, right? You know, the tanning oil, for example, right, that will filter out some of the waves. We can't actually say that or put sun protection factor on the bottle, right? That's because that's a kind of certified name, labelled type thing, right, that you have to have. And essentially, yeah, it's more time. But the variables are important, right?

So everyone's skin type is different, firstly. when you're over the lake or the sea, say on a boat, right, or on the river, you know, or even in snow, right, in the winter, you know, a lot of the UV waves reflect off of that water or ice. Oh, yeah. And then that can, you know, up to double the amount of sun that hits your skin, basically, right? So, you know, that's another factor to keep in mind. But the SPF is basically, you know, a fixed amount on the number of waves and how long more you can stay in the sun. but it's important to keep in mind of all the different variables, including also a high altitude, right?

So if you're in, you know, you're skiing. Oh, you close to the sun because you're in high altitude. Yeah, yeah. There's obviously a higher concentration, right? Because the closer you are to the sun, essentially, the more of those energetic waves or light waves, right, will be there, right? Because it's less gets filtered out by the atmosphere, the clouds, that kind of thing. So, yeah, you have to be mindful of all those factors, including. your skin, right? You know, basically when you spend time in the sun and you get that

colour, that's the, basically the pigment on the, on your skin that gets produced, right? So it goes a darker colour, which means you can reflect more of the sun's waves and that kind of builds up its own resistance, natural resistance to the sun, right? So kind of your own body's natural filtration barrier that reflects. And yeah, that also means as you get darker skin, you have to spend more time in the sun to get more vitamin D and other energetic chemicals that get produced by your skin reacting to the sun, right? So, yeah, there's a lot of things to consider, you know, skin type, altitude, reflection, filtration, time of day, of course, as well, so proximity and, yeah, everyone's individual,

right? So just knowing your own self and your skin and how long you can spend in the sun and keeping an eye on it. There you go. Seeing if you feel that burn or you touch your skin and you can see it's it goes white, right, then that's probably time to grab some shade or slap another layer of sunscreen on, right, if you're, if you're doing sports or whatever it is. Yeah, really important to have. I mean, it's kind of funny when we grew up, I grew up in Southern California. We were just beach bump kids. So it was like a right of passage that every summer we would go down to the when we get out of school and our mom would take us down to the sand and uh she'd take us down to

one of the la beaches there a Santa Monica beach and uh and we would go playing the sun and we'd get our first burn we'd burn the shit out of our skin and uh i don't know why whether i don't know if they had lotion back then or what the hell but we'd just burn our skin off uh my brother was uh he's a ginger so he's very pale so he'd get the worst of it i always felt bad for him them. But, and then we would just have a tan all summer, you know, after we'd turkey baked ourselves. And that was probably not healthy at all, what we were doing every summer, but we did it. Somehow we're still alive, I guess. I don't know. Yeah, I think your skin and your body can heal itself, right?

You know, we know, right? There's limitations to that, of course. Yeah. But, yeah, you know, I think persistent, consistent burning, you know, a lot. I think, yeah, it's not a good idea, right? You know, especially if it causes pain. But, yeah, I think we've all been burnt, right? We've all been there. And, yeah, just try and avoid it, right?

I think that's the most difficult thing. And, you know, I think as kids, you just want to spend time running around outside all day, right? The last thing you want to worry about is, you know, kind of protection and things like that. But, yeah, I think increasingly the awareness is there to put it on and avoid getting sunburn. But, yeah, like you said, right, you know, I guess after a week or a few weeks or so, you built up that tan, right? which is that pigment production. Oh, way to burn. Way to get that 10, though, because, you know, yeah, you're right.

For the first two or three days, you're walking around glowing. Like, you turn out the lights and you can, your body's just blown in the dark. Now, with your guys' products, does it ship internationally? Can people in the U.S. get it? I see it's got a few tags for the European area there. Yeah, so we ship worldwide. We're having a few issues with the U.S. at the moment. what is the tariffs yeah a little bit of that um yeah i'm sorry the pure but the puerternia but we're working out we're working

out i'm i'm currently um you know awaiting approval with the fdaa basically okay so oh that's right we to to get there with the fda and um you know we have the this pudgy penguin on the baby and kids bottle right we've got a mascot for that peru transgascon sailing race but also become a mascot for the brand as well but puretonia the 100% and all natural skin care line that we have that that is available with local shipping in the u.s right we managed to work it out oh nice and uh purtonia.com and we have some some beautiful looking uh some products there with some of those pudgy penguins on as well right so we've kind of licensed to these these cute penguins and uh the other the pudgy penguins is a part of igloo group which is based

in Miami and yeah they're a modern IP licensing company trying to sort of be like a new kind of Disney if you like where you know they own the intellectual property of their characters and that kind of thing and even the community can own the IP to their own particular characters which is a new twist on it and this is where I have my IP on some of the Puru stuff but also on the Pertania and we licensing it out and to the community and trying to make the the products look a bit more, yeah, high vibes, basically, right? Again, you know, I guess. You know, brighten up your bathroom with some cute, fluffy penguins on the bottles.

And, yeah, the people that own that imagery for those is a part of the community and overall part of the group that helps push us forward, basically, right? Well, I love it. Well, it's a good-looking product as it is. I mean, it would dress up any bathroom. It's good-looking, and I'm sure everyone would love it. You know, it's a people love that appealing stuff. But yeah, take care of your skin, folks.

You only get one skin or something. Maybe you get more skin. It depends on whether you're one of those lizard people, politicians or not. Or you're from Mars, you know, might be good on. You might want to get some Mars people to maybe lizard people to test it out on their lizard skin. That or, you know, you know, it would be a good video. I had a, one of my old friends used to own a leather company, and he, he did a thing where he fed. They made these leather bags that you can use for luggage.

And he threw one to an alligator and let him tear the hell into it for a while. And he showed that, you know, it survived. And so he was like, hey, man, and it was a great video went viral for him. Maybe you could, you know, wrangle yourself an alligator, jump on top of it, you know, like they do in Florida. And then rub some lotion on them, see if it, you know, see if you can get maybe some referral from the alligator community. yeah i think of marketing guys is what i think about yeah i mean i could make that video in ai right you know that i mean that would be a great video you know there's like an alligator and he's you know they got that digital chat gpt whatever video with soror you can do know it's pretty

cool and you know he's like he's he's the he's the uh alligator he gives himself a lather down and then suddenly he's just a bright shiny happy smooth-skinned crocodile or something i I'm writing it down, Chris. I'm making notes. That would be a fun video to watch, yeah. I think this is the new thing that's sort of been trending this year, right? It's called Brain Rocks. Have you heard of this?

Italian brain rot? I've been on Twitter. Have you heard of it? Yeah, I guess these kind of characters that could only ever exist and be produced by AI because no designer would ever say yes to it, I guess, right? Or whatever, I don't know. But, yeah, you got like a ballerina with a cappuccino as a head. basically. Oh, you know, a coffee cup as a head, right? And, yeah, that kind of new, very

individual type AI stuff is, uh, captures attention, you know, essentially, right? And I guess, you know, that's what I'm doing at the moment, right? I'm putting out authentic videos and educational type stuff and it's, you know, I'm one of those guys stuck on 200 views, you know? So maybe, maybe me wrestling and alligator trying to put sunscreen on it, right? That would be interesting. mock test could be the one that gets me those views, gets attention to all of my high educational videos. Yeah, yeah.

Find alligators. I think that always goes good. It might not turn out well, but, you know, that's your problem. Yeah, maybe if the video goes viral, I'll have to actually try. Yeah, well, you know, sometimes you got to get eaten by an alligator, you know. I mean, I was joking with a gentleman yesterday about startups and getting marketing and getting, eyeballs in your startup. I was talking about how I'm surprised more CEOs

aren't showing up with their dating someone in their office to get there at a baseball game or what was it? It was Colplay, the Colplay show to get exposure to their thing. I mean, it seems like that should be really popular now. It is, so. That was a whole thing, right, for a couple

of weeks. Was there, yeah, that was a thing. Every week at one of these live shows, sporting events, that kind of thing. Yeah. new person or thing that went out of viral right yeah if i want to ever have my company you know get popular or get a lot of eyeballs i'll just i'll just be like hey we got to do this stunt and i'm going to lose my job but you know you pack if you're smart you pack in like a really good you pack in like a good golden parachute because you know you tell the board hey we're going to

go do this stunt and you're going to have to fire me so i need a lot of money for this yeah no i mean i think you have to be creative right and yeah at some point you have to do something to sort of stand out you know and grab that attention and that's the way the algos work i'm gonna get caught cheating with two girls at the same time at a cold play concert that's my plan yeah double trouble i'm gonna i'm gonna caught cheating with the one and then the one well we're on camera getting busted cheating the other The other one's going to come over and like, I thought you were with me, and then it's that it'll be even worse.

Live on cam, yeah. And then steal a kid's baseball or something like that. Yeah, I'm going to do that. They're going to find out well I'm stealing. I'm going to steal a baseball and the gal is going to go, I'm your wife. I didn't know you were here. I was like, give me that baseball. It's 20, 25 people.

You're watching this 10 years from now and you're wondering, what are they talking about? Anyway, guys, thank you very much for coming on the show. Give us your final plugouts. dot com's where can people find you on the interwebs yeah so everything's on on peru dot com you've also got the link tree there and you can you can find links to the natural suncare the peaturnia uh also my books on there as well amazon you can find find the books on amazon right you can search my my full name silver horwood on there also got some children's books as well with the pudgy penguins so you know kind of getting deep into that stuff and yeah or follow me on on my

socials, right? You know, if you want to see the video of me wrestling an alligator that I come up with or me, you know, stealing the baseball from my fake glove or whatever it is, right, that I come up with, then yeah, follow me on Captain Puru on most of them, apart from Instagram. TikTok is Puru, but if you search Captain Puru, it will come up. So Captain as it is, and then PURU, which is the main brand, right? So Captain Puru is my kind of alias and digital person. owner if you like, right? Also the cute sailor penguin. So yeah, check me out in there. Loads of videos.

I'm trying to do one a day at the moment, right? And different educational snippets and wise and wisdom and guides and little things to make you smile, hopefully. Awesome soft. Awesome sauce. Well, thank you very much for coming the show. We really appreciate it, man. Thanks, Chris.

I really appreciate talking to you, man. Thank you. And thanks for audience for tuning in. Order up his book where Refined Books are sold. The Sun, the Energy, the light, the frequency. May 1st, 2025, by Sylvan, Orwood being on the show with us, and check out his products. You know, you got to take care of yourself, man.

The one thing I've learned is the medical system, especially in America, is a freaking mess. So you've got to take care of yourself, folks. Don't do what Chris Fost did and eat badly for 20 years. But, you know, I just have hernia, so I'm doing okay. Anyway, guys, thanks for tuning in, do my audience. Go to Goodreason.com, Fortress, Chris, Facebooks, LinkedIn.com.

That's Chris Foss. Chris Foss, one on the TikTok. I need all that's crazy place. Be good to each other. Stay safe. We'll see you next time. And that should have a...